August 12, Chery Fengyun's new global quality pure electric SUV Fengyun T7 officially started nationwide pre-sale. New car launches three versions: 600km Joy Edition, 600km Comfort Edition, 600km Smart Edition. Pre-sale guide price range 109,900 - 129,900 yuan. Paying 1,000 yuan deposit during pre-sale unlocks seven exclusive car-buying benefits. Covering user needs comprehensively from purchase discounts, usage protection to after-sales guarantees.

Currently, the global automotive industry has entered "Chinese time". Chery relies on 23 years of deep globalized technology accumulation to create the native global model Fengyun T7, stepping out on a unique reverse overseas trial path. The vehicle underwent 2 years of planning, 3 years of full R&D, investing 81 exclusive durability vehicles for synchronized road testing. Total cumulative vehicle testing mileage exceeded 6 million kilometers. Durability special test mileage reached 1.45 million kilometers. Successively went to Southeast Asian rainy season, Middle East high heat, Northern Europe extreme cold, Brazilian gravel roads, etc., global 100+ extreme road conditions to complete actual vehicle verification. Homologous model LepasL6 landed Milan Design Week, winning international praise. Now launched in overseas markets such as Thailand, South Africa, etc. Returning to the domestic market with mature quality rigorously tested by the global market. Focusing on six core family needs: appearance, safety, travel, intelligence, comfort, peace of mind. Creating an balanced pure electric SUV adapted for commuting, long-distance self-driving, family outings, outdoor camping, and all scenarios.

In terms of exterior design, Fengyun T7 integrates global minimalist aesthetics and Eastern elegant charm. Co-created throughout by Chery's 10 global design centers and over 5,000 domestic and foreign users. Wind-surfing front face paired with wind-blade headlights. Smooth wind-shaped satin body outlines relaxed proportions. Horizon glow through tail lights broaden the visual layers of the rear end. The whole vehicle uses weather-resistant paint synchronized with overseas standards. Providing six exclusive colors: Blaze Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Green Bamboo Gray, Ink Stone Black. Among them, Blaze Orange features the unique three-layer Tri-coat luxury car grade spray process at this level. Anti-UV, scratch-resistant, fade-resistant.

Interior offers Warm Black-Brown, Polar Night Obsidian two styles. Cloud Wing embrace cockpit covered with large-area soft wrapping. Cobblestone floating speakers, diamond quilted texture details exquisite and studied. All leather, seals, plastic parts underwent anti-aging tests. Still new and good-looking with long-term use. Completely solving the pain point of family cars showing old age after long use.

Intelligent configuration is the core advantage of Fengyun T7. New car equips with same-level first 4nm process 8775 cabin-driving integrated chip. 72 TOPS high computing power makes system response as low as 80ms. Startup speed increased by 33%. Cabin and smart driving two domains seamless collaboration. Interior equipped with 15.6-inch 2.5K anti-glare large screen. Supports wireless CarPlay, Huawei HiCar, etc., full-platform mobile phone interconnection. Lingxi Smart Cockpit 2.0 equips Doubao Large Language Model. Possessing six real-person voice personas. Built-in Six One-Click Scenario Modes: Nap, Camping, Pet, Refresh, etc. Falcon 500 driving assistance system equips 22 high-precision sensors. Supports 300+ all-scenario automatic parking. Can also achieve cross-floor memory parking within 2km range. One-key track reverse, dead-end road parking, etc. functions fully covered. Completely solving novice parking problems. Highway Pilot assistance can predict road conditions in advance. Greatly reducing long-distance driving fatigue.

In terms of space and driving comfort, Fengyun T7 body dimensions 4570×1852×1694mm, wheelbase 2700mm. Interior space utilization rate as high as 84%. Rear pure flat floor brings 911mm ample legroom. 180cm passenger seating no oppression feeling. 9-layer composite cloud-feeling seat balances soft support. Equipped with 3-level heating and air suction ventilation. -20°C low temp environment 5 minutes to rise to 30°C. Rear seats folded down expand to 1955mm pure flat large bed. Standard trunk capacity 450L, max expanded to 1550L. Matching interior 38 storage spaces, 4 bearing 300kg rivet rings and dedicated hooks. Camping gear, large luggage can be easily stored.

Safety level, Fengyun T7 benchmarked against 2026 version E-NCAP five-star safety standard to build. Functional safety reaches ASILD highest level. Whole vehicle uses 80% high-strength steel, 18.84% hot-formed steel to construct nine horizontal five vertical cage body. Matching same-level unique Shotgun structure, first dual-frame subframe and PACK anti-collision beam. Front 9 paths, side 6 paths collision force transmission paths can efficiently disperse impact energy. Maximally retain occupant survival space.

New car full series standard 9 airbags. Includes 48L large capacity dual-chamber remote airbags and rear side airbags. Achieving 360-degree occupant protection. Full series equips Rhinoceros power battery. 31-layer 6D chainmail three-dimensional protection structure all-around resist puncture, squeeze and impact. IP68 water resistance level is 96 times national standard. No fear of urban waterlogging and outdoor wading. At the same time launch two major guarantees. If power battery itself fault triggers whole vehicle thermal runaway, Chery compensates same new car. Within first year of car purchase, due to smart parking, Pilot assistance system fault causing accident, max compensation 5 million yuan. Giving family users full sense of security.

Travel range aspect, Fengyun T7 achieves full series 600km range parity. Three car models unified equip 65.05kWh large capacity Rhinoceros battery. CLTC standard range 600km. Actual test range can reach 667km. Truly achieving "reverse false labeling", eliminating range anxiety. Battery 30%-80% fast charge only needs 20 minutes. One cup of coffee time can replenish 300 km range. Battery cycle life over 2500 times. Whole vehicle 15 years no need to replace battery. Vehicle equips full-domain integrated dual-source wide-temperature heat pump AC paired with high-voltage PTC. -30°C to 55°C ultra-wide temperature domain stable operation. Northern winter heating more power saving. Matching full series standard AGS intelligent intake grille and 14 low drag optimization designs. High and low speed energy consumption performance stable. Extreme cold and heat travel no attenuation.

Chassis polished by international team led by ex-Maserati chassis tuning expert. 50.8:49.2 golden axle load ratio suppresses understeer, oversteer. 560mm ultra-low center of gravity improves high-speed stability. Relying on Chery 26-year chassis R&D foundation and own dual-axis K&C test bench. Passed thousands of hours all-road condition simulated verification. Balancing city commuting smoothness and mountain road handling quality.

Car purchase and long-term usage benefits also sincerity pulled full. Pre-sale pay 1,000 yuan deposit enjoy seven gift packs. Value 6,000 yuan Blaze Orange, Mountain Smoke Purple personality car color free selection. 1,000 yuan deposit can offset 2,000 yuan car payment. Two major lifetime benefits are value 10,000 yuan whole vehicle lifetime warranty (including battery, motor, and controller systems, wear parts excepted). Only 666 yuan can buy original price 3,999 yuan lifetime basic maintenance package, once a year basic maintenance. Stacked power battery, assisted driving double guarantee guarantees. Also enjoy priority car pickup rights. All lifetime, guarantee benefits are facing first non-operating owner. Covering vehicle full lifecycle. Greatly reducing family later car maintenance costs.

Currently 100,000-130,000 pure electric SUV track competition white-hot. Most models exist range grading, safety config shrinkage, after-sales guarantee weak etc. short boards. Fengyun T7 with full series 600km range, global five-star safety standard, high-end release cross-floor smart driving, double-lifetime + double-guarantee benefits form differentiated barriers. Chery 23 years export first, 20 million global users brand endorsement. Stacked reverse overseas verification mature quality. Precisely hitting ordinary family core needs for long range, high safety, low usage cost. Its 109,900 starting price breaks high config pure electric SUV price threshold. Can both seize domestic home commuting, self-driving camping market segments. Will also support overseas multiple countries listing layout simultaneously. Expected to become 100,000 pure electric SUV market growth new main force. Further consolidate Chery Fengyun new energy sequence market share.

A vehicle launches overseas first, then returns to the domestic market for presale; this order itself is worth pondering.

On August 12, Chery Fengyun T7 launched presale, with a presale price range of 109,900 to 129,900 Yuan, but its overseas counterpart Lepas L6 had already arrived in the Thai market as early as July 24. This abnormal path of running around the globe before returning to China reflects the most core structural contradiction Chery currently faces: on one side, the overseas export legend of ranking first among Chinese brand passenger cars for 23 consecutive years and topping the industry in profit per vehicle; on the other side, the transformation anxiety of a new energy penetration rate of about 35%, ranking at the bottom among top autonomous brands.

Cutting into the 100,000 Yuan pure electric red sea with a global vehicle identity, Fengyun T7 is both a key move for Chery New Energy to make up for shortcomings and a touchstone for shifting from fuel vehicle overseas export to pure electric overseas export.

Underlying Logic of Reverse Overseas Expansion

Fengyun T7's priority of overseas before domestic is not a simple adjustment of export order, but a systematic strategy benchmarking global standards from the R&D source. The overseas counterpart Lepas L6 presold in South Africa first, landed in Thailand on July 24, entered Indonesia in August, reached the EU in September, covered Australia and New Zealand and the UK in October, and only then returned to the domestic market for presale. Behind this lies an investment of 2 years of planning plus 3 years of R&D, 963 test vehicles, and the complete vehicle cumulative testing exceeding 6 million kilometers.

Chery chose to develop benchmarking the 2026 version E-NCAP Five-Star Safety Standard, with functional safety level reaching the highest level of ASIL D. The body uses 80% high-strength steel and 18.84% hot-formed steel to build a cage structure, with standard equipment of 9 airbags for the whole series. The Rhino Battery's IP68 waterproof performance reaches 96 times the national standard. These configurations are not simple spec stacking, but evidence of the implementation of global standard development logic.

The deep meaning of this strategy lies in forcing product capability through the strictest regulatory environment overseas, and then feeding back domestic trust with quality verified by the global market. In an industry atmosphere that generally pursues rapid iteration and quick listing, Chery's reverse choice appears out of place, but it is precisely this slow pace that supports the confidence of unified delivery of global standards. Distinct from the conventional path of domestic first followed by overseas, Fengyun T7's global vehicle identity is not marketing rhetoric, but a hard foundation built from R&D investment and testing mileage.

Overseas Dividend and Pure Electric Shortcomings

Chery's financial data presents a structural paradox. In Q1 2026, the company achieved revenue of 65.87 billion Yuan, down 3.4% year-on-year, and net profit attributable to shareholders of 4.17 billion Yuan, down 10.3% year-on-year. Behind the decline in book profits, gross margin increased from 12.39% in the same period of last year to 16.04%, a year-on-year increase of 3.64 percentage points, rising counter-trend against the background of industry-wide first-quarter profit margins falling to a low of 2.9%. The core driver of gross margin improvement is the optimization of product structure brought about by the increase in export ratio. The average price of a vehicle overseas in the first half of the year was about 121,600 Yuan, with a premium rate of 13.7%.

What is more worth noting is the change in profit structure. In Q1 2026, Chery's other income was 2.98 billion Yuan, down 670 million Yuan year-on-year, mainly dragged by exchange losses. But after excluding exchange factors, core operating profit achieved relatively fast growth year-on-year. This means the main income generating ability is improving, but profits are still highly bound to exchange rate fluctuations and overseas market cycles.

Sales levels also show a distinct contrast. In July 2026, Chery Group exported 202,500 units, up 70.1% year-on-year, breaking China's monthly car export record for five consecutive months, becoming the first Chinese automaker to break through 200,000 units in a single month for monthly exports. From January to July, cumulative exports reached 1.146 million units, up 71.2% year-on-year. During the same period, Chery welcomed two milestones: the cumulative global sales of the group broke through 20 million units, and entering the Fortune Global 500 list for the first time with the identity of a listed company (383rd). But Chery New Energy penetration rate is about 35%, lower than the industry average of 49.6%, ranking at the bottom among top autonomous brands. In May 2026, Chery's profit per vehicle was about 7,228 Yuan, surpassing BYD and Geely. The main reason is the high premium in overseas markets, where the average price per vehicle overseas is about 14,700 Yuan higher than in the domestic market.

Chery's profit base is overseas fuel vehicles, while new energy is still in a stage of making up for shortcomings where investment exceeds output. Gross margin improvement comes entirely from export premiums, with domestic market volume and prices falling together. This structure can hold up in the short term, but in the long term, it needs to answer one question: when overseas markets also accelerate electrification, how long can fuel vehicle premiums hold up?

Range Equality and Slow Work Philosophy

In the red sea of 100,000 to 150,000 Yuan pure electric SUVs, most competitors segment prices through range gradients, with low-spec short range lowering the threshold and high-spec long range propping up profits. Fengyun T7 presale price is 109,900 to 129,900 Yuan, but chooses to unify CLTC range at 600km for the whole series, equipped with 65.05kWh Rhino Battery. Officially tested range can reach above 667km. Charging from 30% to 80% takes only about 20 minutes. Entry-level version gets full range, not relying on range gradients to distinguish configuration levels.

Range equality on the surface is a configuration strategy, essentially a product philosophy. Not using range for price discrimination, but delivering uniformly with global standards, this strategy is not common in the 100,000 Yuan market. Supporting this strategy is a slow work foundation: 2 years of planning plus 3 years of R&D, 963 test vehicles, 6 million kilometers of testing, appearing out of place in an industry rhythm that generally pursues rapid iteration. The rear-wheel drive layout with single motor rear wheel drive adjusted by a former chassis expert is rare in the 100,000 Yuan class. The top trim is equipped with a cockpit and driving integrated chip and Falcon 500 intelligent driving system, integrating 22 sensors, supporting multi-floor memory parking. These are manifestations of intelligent equality, but the real test lies in whether range equality can tear open a cognitive gap in the 100,000 red sea, depending on whether consumers are willing to pay for nondiscrimination.

From Fuel Overseas Export to Pure Electric Overseas Export

The strategic weight of Fengyun T7 needs to be seen within Chery New Energy's blueprint. In July 2025, Fengyun was upgraded from a product series to an independent brand. Among the T-series SUVs under it, T8 to T11 are all plug-in hybrids, and T7 is the first pure electric SUV, with the most approachable positioning. It makes up for Fengyun's pure electric shortcomings and is a key move for Chery New Energy strategy.

The urgency of overseas new energy transformation is also accelerating. In the first half of 2026, Chery's cumulative sales in 24 European countries broke through 174,000 units, up 212% year-on-year, among which new energy models sales in half a year were 86,000 units, up 385% year-on-year. Overseas markets are shifting from buying Chery fuel vehicles to buying Chery new energy, which requires Chery to offer competitive pure electric products.

Fengyun T7 as a touchstone has two layers of meaning. Internally, it needs to prove in the 100,000 Yuan pure electric red sea that Chery can do pure electric well; externally, the overseas version Lepas L6 needs to prove that Chery can upgrade from fuel overseas export to pure electric overseas export in markets like Thailand, EU, etc. Chery has already laid out the EBRO joint venture factory in Spain. Chery holds 40% of shares, planned capacity 230,000 units, activates European operation centers, builds a global collaborative innovation network, and overseas localization employee proportion exceeds 85%. In September 2025, Chery landed on the Stock Exchange of Hong Kong, ending a 21-year IPO marathon, raising 9.145 billion HKD, also preparing enough ammunition for transformation.

But fuel overseas export relies on cost-performance and high premium space, while pure electric overseas export logic is completely different, competing on three-electric technology, intelligence, and brand perception. Whether Fengyun T7 can run through both the domestic pure electric red sea and overseas new energy transformation at the same time will define Chery's next decade of globalization narrative.

Conclusion: The Real Exam Question for Global Vehicles

Fengyun T7's path of running around the globe before returning home is essentially Chery attempting to use global standards to drive pure electric product capability, while also preparing ammunition for overseas new energy transformation. The significance of this vehicle lies not in the presale price or range numbers themselves, but in the fact that it simultaneously carries Chery's two major burdens of making up for domestic pure electric shortcomings and overseas pure electric transformation.

Whether Fengyun T7 can run through depends on whether Chery can convert overseas-verified quality advantages into cognitive advantages in the domestic pure electric market. Product capability is one aspect, brand perception and channel capability are another aspect. The 100,000 Yuan pure electric red sea lacks not candidates with beautiful parameters, but stories that can establish consumer trust.

How long can Chery's overseas dividend last? When global markets are all accelerating electrification, can the rhythm of earning profit with fuel and making up for curriculum with pure electric keep up with the transformation window? In Q1 2026, both revenue and net profit dropped, but gross margin rose counter-trend by 3.64 percentage points to 16.04%, overseas revenue proportion broke through 50%, and the profit engine remains high-premium fuel exports. Fengyun T7 is a beginning, but far from the answer.

Meticulous craftsmanship builds great cars, Chery Fengyun T7 pre-sale analysis: A globally verified family pure electric SUV

On August 12, Chery Fengyun T7 officially started pre-sale. The launch event took "Slow craftsmanship makes good cars, thank you for waiting" as the core theme. Distinguishing itself from the industry's rapid iteration and short-term success building rhythm, this model has been positioned as a global standard family pure electric SUV from the beginning of its R&D. The homologous model Lepas L6 has already landed in Thailand and South African markets and received market feedback. After completing multi-region field tests, it returned to the domestic market for sale. In the 100,000-130,000 compact pure electric SUV track, Fengyun T7 did not rely on single parameter stacking to create gimmicks, but formed a complete product logic from the global car building system, underlying hardware technology, and all-scenario family strength, covering the core demands of ordinary families for buying and using cars.

I. As a Global Car, Fengyun T7's Core System Advantages

Fengyun T7's global attribute is not simply a domestic model revision for export, but instead builds a complete closed-loop global R&D, verification, and manufacturing system. This is also its underlying advantage distinguishing it from most models at the same level. In terms of R&D cycle, the whole vehicle underwent 2 years of planning and 3 years of complete development. In the early stage, it completed over 5,000 global user surveys and deeply visited 15 typical countries. Simultaneously following the 2026 version E-NCAP 5-star safety standards, ASILD high-level functional safety and global data compliance requirements, it adapted to regulations and driving habits in 210 countries and regions from the design source.

Environmental and road adaptability capability is the most intuitive advantage of a global car. The whole vehicle's global working range covers from -40°C to 55°C. Paired with the tier-leading first dual-source wide-temperature heat pump plus PTC heating system, it can cope with extreme climates such as Northern Europe's extreme cold, Middle East's high heat, and Southeast Asia's high humidity. Road tests cover 95% of mainstream road types globally, including Brazil's high speed bumps, Mexico's cobblestone roads, Germany's high-speed large curvature curves, South Africa's unpaved mud roads and other complex road conditions. Specific structural optimizations are made for different regions. For example, in tropical regions, 500mm off-road wading capability is upgraded, far higher than the national standard 150mm water immersion standard. Plateau models strengthen paint anti-ultraviolet aging performance, Middle East versions increase cleaning fluid reservoir capacity.

The whole vehicle durability verification scale also relies on global layout. The brand invested 81 dedicated durability vehicles to conduct road tests simultaneously. The whole vehicle cumulative test mileage exceeded 6 million kilometers. Special durability test mileage reached 1.45 million kilometers. Test scenarios covered more than 100 extreme environments including the EU, Australia/New Zealand, Russia, Brazil, etc. The manufacturing side adopts globally unified smart manufacturing standards. Welding stations achieve ±0.01mm hair-level fully automatic welding. Painting processes ensure the whole vehicle is zero corrosion for a long time. Paired with AI+5G Eagle Eye Vision inspection stations, the recognition accuracy of over 200 inspection points is 100 times that of the human eye. Unified standards avoid quality control differences between different batches of models. Chery's consecutive 23 years of domestic passenger car export No. 1 and 20 million global users' market accumulation also provide long-term landing data and market endorsement for this set of global car building systems, solving families' core concerns about electric vehicle reliability, environmental adaptability, and long-term durability.

II. Core High-tech Hardware Carried by Vehicle Configurations

The whole vehicle carries multiple frontier hardware seldom seen at the same level in four major sections: Three-electric systems, Smart Cockpit, ADAS, and Body Safety. Most configurations are deployed across the full series without cuts. The core of intelligent interaction is the tier-leading first 4nm process 8775 cockpit-driving integrated chip. 72TOPS computing power supports the fusion redundancy of cockpit and ADAS hardware. System response is as low as 80ms. Boot-up speed improves by 33%. Hardware architecture avoids the lag and fragmentation brought by separating cockpit and ADAS domains. The car machine carries Lingxi Smart Cockpit 2.0 and Doubao Large Model, supporting multi-style real human voice interaction. Simultaneously completely compatible with wireless CarPlay, HiCar and other third-party interconnection ecosystems. Paired with a 15.6-inch 2.5K, 1000nit anti-glare large screen, visibility is better in strong light driving scenarios.

The core technology at the level of range and temperature control is the dual-source wide-temperature heat pump system. Paired with the 16-in-1 global thermal management module, winter vehicle range achievement rate improves by 30%. In -20°C environment, the cockpit can be heated to 23°C in 20 minutes. The full series comes standard with 65.05kWh Rhino Battery, adopting 6D Lock Armor 31-layer protection structure. IP68 waterproof rating is 96 times the national standard. Side anti-crush capability reaches 2 times the national standard. It can withstand 1008 hours salt spray test and 1.5 times national standard duration fire burning test. Battery cycle life exceeds 2500 times. The official specification marks the whole vehicle 15 years without battery replacement needed. In terms of charging efficiency, 30%-80% fast charging only takes 22 minutes. Short-term energy replenishment can travel 300km.

ADAS carries the Falcon 500 system, equipped with 22 high-precision sensors, including 3 millimeter-wave radars, 7 HD cameras and 12 ultrasonic radars. It supports 200+ types of all-scenario automatic parking, 100m track reverse, and remote parking departure. Highway Pilot Assist can predict lane changes 500m in advance and smoothly complete ramp merging. Long-distance highway driving reduces driver operation load. In body safety hardware, it is equipped with the most 9 airbags at the same level, including 48L large capacity dual-chamber remote airbags, 1778mm extra long side air curtain. Airbags have a 6-second long-lasting pressure retention function. Chassis carries One-Box Wire Control Braking system. 136ms fastest pressure build. Braking stability while reducing energy consumption. Chassis is specially tuned by former Maserati Chassis Expert Team. Paired with 50.8:49.2 Golden Axle Load and 70mm large shock-absorbing bushings, it balances high-speed stability and bumpy road vibration filtering performance.

III. Whole Vehicle Hard Core Comprehensive Strength Worth Noting

Fengyun T7 breaks the configuration grade trade-offs problems commonly existing in the family pure electric market. It completely covers six core family needs: Travel, Safety, Intelligence, Comfort, Appearance, and Range. There is no situation where entry-level models are significantly reduced. At the range level, it achieves full-series 600km CLTC range parity. Battery capacity and range parameters for three pre-sale models are completely consistent. Actual range can reach 667km. There are no tricks of entry-level low range and high-spec long range premium. It completely alleviates family user range anxiety.

Body safety structure is an eight-horizontal five-vertical cage body. 80% of the whole vehicle area adopts high-strength steel. Hot-formed steel proportion is 18.84%. It carries the same-level unique shotgun structure, 1088mm integral roll-formed sill. Paired with the first dual-frame subframe and Battery PACK Bumper Beam. Besides regular crash tests, it additionally completed extreme tests such as pole crash, side pole crash, 40km/h drill intrusion, crash after automatic stop MCB, etc. After water immersion, windows can provide continuous power for 5 minutes to ensure occupants' escape.

In terms of space comfort, body dimensions are 4570×1852×1694mm. Wheelbase is 2700mm. Interior space utilization rate is 84%. Rear row pure flat floor legroom can reach 911mm. Passengers 180cm tall sit without a sense of confinement. 9-layer composite cloud feel seats come standard with 3-level heating and 3D-mesh ventilation. After seats are folded down, they form a 1955mm×1310mm pure flat large bed, adapted for camping and nap scenarios. Trunk conventional volume is 450L. Including 19L privacy compartment and 99L sunken storage space. Max expanded volume is 1550L. The interior is equipped with multiple sets of Type-C, USB charging interfaces, 50W wireless fast charging and multiple dedicated storage slots. Outdoor loading is equipped with 300kg load-bearing riveted rings, adapted for parent-child travel, self-driving camping and other diverse scenarios.

Appearance design adopts Oriental Elegant Aesthetics co-created by global designers. It launches 6 exclusive paint colors. Among them, Blazing Orange adopts three-layer Tri-coat luxury car grade spray process. The entire car paint surface undergoes high/low temperature and strong ultraviolet aging tests. Long-term use is not easy to fade. Interiors provide Black-Brown Home and Pure Black Sport two styles. Large area soft covering paired with water ripple and diamond quilting details. Whole vehicle weakens reflective materials, balancing appearance and driving safety. Streamlined body 14 aerodynamic design items. While improving appearance, it reduces whole vehicle wind resistance, indirectly optimizing range performance.

IV. Target Consumer Group and Product Core Appeal

Fengyun T7's target population is core rigid demand family users. It can be divided into four segmented groups. The first type is young families of three with a budget of 100,000-130,000. The core demand for buying a car is balanced with no weaknesses. Balancing daily commute, picking up children, and short trips. It rejects extra markup for long-range and high safety. It values large interior space, complete safety configurations and stable reliable long-term driving performance. The second type is cross-city long commute people. Daily one-way travel distance is relatively long. It has higher requirements for true range, fast charging efficiency, and winter range attenuation control. At the same time, it needs high-speed ADAS to reduce long-distance driving fatigue. The third type is light outdoor enthusiasts who like camping and outdoor self-driving. It needs flat large beds, large capacity storage, stable chassis and wide-temperature batteries. Adapting to suburban complex road conditions and variable temperatures. The fourth type is pragmatic consumers who focus on long-term usage costs and quality control. Priority selection of traditional domestic brands with global verification, complete lifetime warranty policies and complete after-sales outlets. Low sensitivity to short-term marketing gimmicks. More concerned about durability within the vehicle 3-5 year usage cycle.

For the above users, vehicle attraction focuses on three dimensions: balanced, worry-free, low cost. Full-series 600km range parity is the most intuitive advantage. Most models at the same price level have entry-level range below 500km. Fengyun T7 can meet long-distance travel without adding configurations. The complete top-spec safety and smart hardware without grade reduction. Family users do not need to pay extra premium for protection and ADAS functions. Global multi-region million-km actual tests bring higher stability, reducing later fault repair probability. Wide-comfort interior space balances commuting and camping. One vehicle covers all family scenarios. No need to distinguish between commute cars and camping cars. At the same time, the whole vehicle design balances timelessness and anti-aging, avoiding short-term aesthetics outdated and car interior showing old quickly problems.

V. Pre-sale Price and Purchase Benefits

This time Fengyun T7 pre-sale launches three configuration models. Pre-sale guide price range 109,900-129,900 Yuan. They are 600km Enjoyment Version 109,900 Yuan, 600km Comfort Version 119,900 Yuan, 600km Smart Version 129,900 Yuan. The three models carry 65.05kWh battery and 600km range basic hardware uniformly. Differences focus on comfort configurations and high-level ADAS functions.

During the pre-sale period, pay 1,000 CNY deposit, enjoy 7 purchase-related benefits. In terms of purchase discounts, 1,000 CNY deposit can deduct 2,000 CNY from final payment. Value 6,000 CNY Blazing Orange, Mountain Smoke Purple two special paint colors are limited-time free selection. Down-payment users enjoy priority pickup qualification. Long-term usage protection includes two lifetime benefits. Only for first non-commercial owners. First, whole vehicle including Three-electric system lifetime warranty (excluding consumable parts). Second, only 666 CNY to purchase original price 3,999 CNY lifetime basic maintenance package. One basic maintenance enjoyed annually. At the same time, supporting two usage fallback guarantees. If power battery due to its own quality issues triggers thermal runaway damage, the brand compensates same-spec new car. Within one year of purchase, if smart parking, highway pilot assist cause accidents due to system failures, provide maximum 5 million CNY third-party and injury compensation. Fully covering purchase, usage, maintenance, accident risks. Reducing family user long-term usage concerns.

August 12, Chery Fengyun T7 started pre-sale, the new car offers 3 trims, the pre-sale guide price is 109,900-129,900 RMB, and enjoys 7 car purchase benefits; the new car is expected to officially launch at the end of August.

Fengyun T7 body dimensions are 4570/1852/1694mm, wheelbase 2700mm, adopting Fengyun New Energy latest generation minimalist electrification design language, closed front fascia with narrow and sharp LED headlights, body side lines are smooth, adopting fastback roofline, rear end equipped with through-type LED taillights and roof spoiler.

The new car provides 6 exterior color options: Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Shimmer Silver, Green Bamboo Grey, Ink Stone Black. Interior adopts enveloping cockpit design, divided into Warm Black Brown and Polar Night Obsidian two styles, combined with large area soft padding and diamond quilting details.

Fengyun T7 standard equipment 15.6-inch 2.5K floating central control screen and 8.8-inch full LCD instrument panel. The new car is equipped with Qualcomm Snapdragon 8775 cockpit-driving integrated chip, supports CarPlay, HUAWEI HiCar, CarLink mobile phone interconnection, its Lingxi Smart Cockpit 2.0 built-in XiaoQi Classmate, Debate Master and other six real-person companion experiences.

The new car equipped with Falcon 500 driving assistance system, integrates 3 millimeter-wave radars, 7 high-performance cameras, 12 ultrasonic radars, totaling 22 high-precision sensors, can achieve over 300 full-scenario automatic parking, including dead-end road parking, one-touch trace reverse, cross-floor parking and other functions.

Fengyun T7 equipped with maximum power 178kW rear-mounted drive motor, peak torque 275N·m; standard equipment 65.05kWh Rhino Battery, CLTC comprehensive range 600km, actual range can reach over 667km, battery from 30% charged to 80% takes 20 minutes. Its global integrated thermal management dual-source wide-range heat pump air conditioning with high-voltage PTC combination, can operate stably in -30 to 55 degrees Celsius super wide temperature range. New car chassis adopts front MacPherson, rear multi-link independent suspension, crafted by international chassis team led by former Maserati front chassis calibration expert, 50.8:49.2 golden axle load ratio can effectively suppress understeer and oversteer phenomena, improve cornering stability and straight-line tracking ability.

Fengyun T7 benchmarks 2026 version E-NCAP five-star safety standards design, functional safety reaches ASILD highest level. 2 years planning, 3 years R&D, total investment 81 exclusive durability cars synchronous road testing, whole vehicle cumulative test mileage over 6 million km, durability special test 1.45 million km, and for Southeast Asia rainy season, Middle East high-temp sun exposure, Indonesia high humidity and other global multi-regions for extreme actual car trials. New car body adopts 80% high-strength steel, 18.84% hot-formed steel forged nine-horizontal five-vertical cage body, equipped with 9 airbags, including 48L dual-chamber far-end airbags and rear side airbags.

During pre-sale period, Fengyun T7 launches two guarantees and two lifelong benefits, power battery safety guarantee is for whole vehicle thermal runaway damage caused by power battery itself reasons, Chery will compensate new car of same model; driving assistance guarantee is within one year from purchase date, in parking or intelligent navigation scenarios caused by intelligent driving system reasons accidents, highest compensation 5 million RMB. Lifelong benefits include whole vehicle lifelong warranty including three-electric systems, and 666 RMB purchase lifelong basic maintenance package (1 time/year).

In 100,000 to 150,000 RMB pure electric SUV market, most competitors range concentrated in 400-500km range, intelligent configuration also mainly basic Level 2, Fengyun T7 with 109,900 RMB starting pre-sale price, brings full series standard equipment 65.05kWh battery and 8775 chip, E-NCAP five-star safety standards and other product capabilities into this range, formed relatively obvious configuration gap in core indicators, expected to further improve market share.

A lively and cute all-electric small car is becoming popular from China to Thailand. In the Chinese market, the CHERY Q new car pre-order received over 20,000 orders in just 2 hours, and orders in the first month after launch broke 56,000 units, showing amazing explosive power.

Now this trend crosses borders and received very good market feedback in Thailand as well: Since pre-orders started at the Bangkok International Motor Show on March 24, orders broke 1,000 units in just ten days; as of June 24 when it officially launched, cumulative orders have forcefully broken 3,000 units.

To live up to high expectations, on July 13, the first batch of over 2,000 CHERY Q units was officially shipped to Thailand from China. All vehicles will first undergo a strict Pre-Delivery Inspection (PDI) process upon arrival, and then be delivered to customers sequentially according to the booking order.

"Four Excellent" Advantages Captivate Thai Local Users

CHERY Q's ability to quickly capture the Thai younger generation is inseparable from its four core advantages of "Good Looking, Big, Good Driving, and Fun". Good Looking - Rounded design aesthetics, with smooth and timeless lines that capture hearts at first sight, combined with telescopic volume design, small and agile yet full of vibrancy.

Big - Although the body is small, the interior is surprisingly spacious, with a 2700mm ultra-long wheelbase bringing the largest in-class interior space comparable to B-segment cars, allowing for comfortable driving and riding. Good to Drive - A 50:50 golden axle load ratio endows agile and precise handling experience, and the APA automatic parking function makes parking effortless. Fun - Intelligent infotainment interaction is smooth and thoughtful, and the interior reserves personalized threaded interfaces, allowing free expansion of diverse accessories, turning the car into a mobile space to express oneself. Pushing "Fun" to the extreme is the highly sought-after Q Talk function.

Q Talk Inquiry Rate Reaches 88%, An "Socializing" Electric Car

According to statistics, the sales point inquiry rate for the Q Talk function at the terminal reaches 88%, and the inquiry rate for the electric front trunk also reaches 76%, known as two major eye-catching tools.

The charm of Q Talk lies in turning the car into a true "social tool". During daily travel, if encountering a motorcycle or vehicle ahead that needs yielding, the driver does not need to roll down the window, just press the button lightly, and a polite and clear prompt will be transmitted outside the car; passing through a small alley and seeing children playing, a warm reminder instantly fills with safety. Even more surprisingly, Q Talk supports voice modulation and external shouting - either humorous and quirky, or warm reminders, easily becoming the focus of street attention, perfectly matching the Thai young people's lifestyle attitude of being willing to express and love to share.

Co-creation by All, Local Inspiration Fully Blooms

The popularity of CHERY Q extends beyond sales figures to the realm of cultural co-creation. Recently, Chery Thailand launched the "All-People IP Design Contest", inviting Thai local designers and enthusiasts to create personalized IP characters and merchandise for CHERY Q. Currently, a large number of submissions full of local charm and imagination have been received.

At the same time, dealer road show activities are continuously expanding across Thailand, allowing more and more consumers to touch, test drive, and personally experience the wonderful interaction of Q Talk at zero distance, spreading the trendy spirit of "So Cute So You" to every street and alley.

Rooted in Thailand, Practicing "In Somewhere, For Somewhere, Be Somewhere"

"The first batch of CHERY Q shipped from China will be delivered into the hands of users, this is another important step we have taken in the Thai market. Behind the orders exceeding 3,000 is the valuable trust of Thai users in the Chery brand." Jim Lee, Brand Executive Director of Chery Thailand, said, "We have established a mature dealer network, service centers, and after-sales service teams, going all out to bring an electrifying travel experience beyond expectations to every Thai user."

The hotness of CHERY Q in Thailand is not only a victory of product power but also a resonance of brand, culture, and user emotions. It accurately echoes the marketing slogan "So Cute So You" in the Thai market, and more authentically interprets the deep core of Chery's globalization strategy - In Somewhere, For Somewhere, Be Somewhere. With Thailand as an important localization base, Chery is integrating into this land of smiles in all dimensions, from product definition to user co-creation, from service details to lifestyle. In the future, Chery will continue to center on Thai users, bringing more innovative, reliable, and fun electric vehicles, truly becoming a "brand belonging here" in the hearts of Thai consumers.

一款靈活可愛嘅純電細車，正由中國火紅到泰國。喺中國市場，CHERY Q 新車預售只得 2 小時就斬獲逾 2 萬台訂單，上市首月訂單更加一舉突破 5.6 萬台，展現出驚人嘅爆發力。

而家呢股熱潮跨越國界，喺泰國同樣獲得咗非常好嘅市場反應：自 3 月 24 日喺曼谷國際車展展開預售以來，短短十日訂單就突破 1,000 輛；截至 6 月 24 日正式上市，累積訂單已強勢突破 3,000 輛。

為唔負熱望，7 月 13 日，首批逾 2,000 輛 CHERY Q 已從中國正式運往泰國。所有車輛抵達後將先經過嚴格嘅交付前質量檢查（PDI）流程，其後按預訂順序陸續交付客戶。

「四好」優勢俘獲泰國本地用戶

CHERY Q 之所以咁快俘獲泰國年輕一代，離唔開佢「靚、大、抵開、好玩」嘅四大核心優勢。靚——圓方設計美學，以圓潤流暢、經典耐睇嘅線條第一眼就俘獲人心，配合伸縮量感設計，體積靈巧卻張力十足。

大——車身雖小巧，內部別有洞天，2700mm 超長軸距帶來媲美 B 級車嘅同級最大車內空間，令駕乘寬適自如。抵開——50:50 黃金軸荷比賦予靈動精準嘅操控體驗，APA 自動泊車功能令泊車輕而易舉。好玩——智能車機交互流暢貼心，車內更預留個人化螺紋接口，可自由拓展多樣配件，讓心愛嘅車成為表達自我嘅移動空間。而將「好玩」推向極致嘅，正係最受追捧嘅 Q Talk 功能。

Q Talk 諮詢率高達 88%，一輛「會社交」嘅電動車

據統計，Q Talk 功能喺終端嘅賣點諮詢率高達 88%，電動前備箱諮詢率亦達到 76%，堪稱兩大吸睛利器。

Q Talk 嘅魅力，喺將汽車變為真正嘅「社交神器」。日常出行中，若遇前方摩托車或車輛需要讓禮，駕駛者無需搖低車窗，只需輕按按鈕，禮貌清晰嘅提示就會傳到車外；途經小巷看見正在玩耍嘅孩童，一句暖心嘅提醒瞬間加足安全感。更令人驚喜嘅係，Q Talk 支持變聲同對外喊話——或幽默搞怪，或溫馨提示，輕鬆成為街頭目光焦點，完美契合泰國年輕人樂於表達、熱衷分享嘅生活態度。

全民共創，本土靈感盡情綻放

CHERY Q 嘅熱度不止於銷售數字，更延伸至文化共創領域。近期，奇瑞泰國發起咗「全民 IP 設計大賽」，廣邀泰國本地設計師與愛好者為 CHERY Q 創作個人化 IP 形象同周邊作品，而家已收到大量充滿本土風情同奇思妙想嘅投稿。

與此同時，經銷商路秀活動喺泰國各地持續展開，讓越來越多消費者零距離觸摸、試駕並親耳體驗 Q Talk 嘅奇妙互動，將“Soo Cute Soo You”嘅潮玩精神傳遞至每一條街巷。

植根泰國，踐行“In Somewhere, For Somewhere, Be Somewhere”

「首批 CHERY Q 從中國運出，即將交付到用戶手中，這係我哋喺泰國市場走出嘅又一重要步伐。超過 3,000 份訂單背後，係泰國用戶對奇瑞品牌嘅寶貴信任。」奇瑞泰國品牌執行總監 Jim Lee 表示，「我哋已經建立咗成熟嘅經銷商網絡、服務中心同售後服務團隊，全力以赴為每一位泰國用戶帶來超出期待嘅電動出行體驗。」

CHERY Q 喺泰國嘅火爆，不僅係產品力嘅勝利，更係品牌、文化同用戶情感嘅共鳴。佢精準呼應咗泰國市場“Soo Cute Soo You”嘅傳播口號，更真實演繹咗奇瑞全球化戰略嘅深層內核——In Somewhere, For Somewhere, Be Somewhere。以泰國為重要本土化陣地，奇瑞正從產品定義到用戶共創，由服務細節到生活方式，全維度融入呢片微笑之地。未來，奇瑞將持續以泰國用戶為中心，帶來更多創新、可靠且充滿樂趣嘅電動車型，真正成為泰國消費者心中「屬於呢度嘅品牌」。

August 12, 2026, Chery Fengyun T7 officially starts pre-sale. The new car launches 3 configuration models, pre-sale price range 109,900-129,900 Yuan. Enjoyment Edition 109,900 Yuan, Comfort Edition 119,900 Yuan, Smart Enjoyment Edition 129,900 Yuan, new car expected to officially launch at the end of August.

This pre-sale event theme is "Crafting good cars takes time, long awaited". As a global model launched earlier overseas as "LEPAS L6", Fengyun T7 returns to the domestic market this time, attempting to establish competitiveness in the 100,000 yuan pure electric SUV market with two differentiating selling points: 600km range across all trims and multi-floor memory parking.

Fengyun T7 positions as compact pure electric SUV, body dimensions 4570×1852×1694mm, wheelbase 2700mm. Whole car adopts "Wind Riding" design language, front face equipped with L-shaped daytime running lights, side lines smooth, rear uses through-type light group. Provides 17, 18-inch wheel sizes.

The car's special feature lies in its "Global Car" identity. Fengyun T7 was co-created by Chery's 8 global R&D design centers and over 5,000 domestic and overseas users, source model LEPAS L6 launched in overseas markets such as Thailand, South Africa earlier. R&D cycle lasted 2 years planning, 3 years R&D, cumulative test mileage over 6 million kilometers. According to official words, this is a "sold abroad first, domestic second" model—first verify quality in overseas markets, then return home to compete.

In terms of appearance, provides 6 car colors: Blaze Orange, Mountain Mist Purple, Cloud Pink Beige, Flowing Silver, Bamboo Green Grey, Ink Stone Black. Interior provides Black-Brown, Pure Black two styles, adopts wraparound layout, large area soft material.

Power, equips rear-mounted single motor, max power 178kW, max torque 275N·m, max speed 180km/h. Chassis adopts front MacPherson + rear multi-link independent suspension, tuned by international team led by Maserati former chassis tuning expert. Official claims 50.8:49.2 front/rear axle load ratio achieved.

Regarding range, all trims standard 65.05kWh Rhinoceros battery, CLTC range 600km, actual range official claims can reach over 667km. Fast charge 30%-80% needs about 20 minutes. Equips dual-source wide temperature range heat pump AC + high voltage PTC, working temperature range -30°C to 55°C. All trims standard AGS active grille shutter, 14 items low drag design.

Smart driving is core selling point. Fengyun T7 equips Falcon 500 Driving Assistance System, integrates 3 mm-wave radars, 7 high-performance cameras, 12 ultrasonic radars, total 22 high-precision sensors. In terms of chip uses 4nm process Qualcomm SA8775 Cockpit-Driving Integrated Chip, NPU computing power 72 TOPS, system response latency 80ms.

Function level, Smart Enjoyment Edition equips max 2km no-floor-limit multi-floor memory parking, and covers 300+ scenarios automatic parking function. Enjoyment Edition and Comfort Edition simplified on smart driving functions, standard full-speed adaptive cruise control etc. base functions, specific configuration subject to final launch official config table. High-config version additionally supports Highway NOA Pilot, Remote Exit Parking, Leave-vehicle Parking, 100-meter Trace Reverse etc. functions. This configuration combination core logic is: Bring previously 200,000 yuan class only equipped multi-floor memory parking feature downgraded to 100,000 yuan class.

Safety aspect, Fengyun T7 benchmarks 2026 version E-NCAP Five Star safety standard design. Body adopts 80% high-strength steel, 18.84% hot-formed steel, equips 9 airbags (containing 48L dual-chamber far-end airbag and rear side airbag). Battery has IP68 grade water resistance (96 times national standard) and 31-layer 6D chainmail protection structure.

Cockpit aspect, equips 15.6-inch 2.5K floating center control screen (1000nit brightness, anti-glare/anti-fingerprint coating), supports CarPlay, HUAWEI HiCar, CarLink wireless connection. Full car interior utilization rate 84%, trunk standard volume 450L, maximum can expand to 1550L. Rear seats fold down can form 1955mm pure flat large bed.

Chery Fengyun T7 pre-sale, is this traditional automaker in 100,000 yuan pure electric SUV market a differentiation attempt. From product strategy view, Fengyun T7 playbook is very clear: Unified range across all trims + downgrade high-spec smart driving features. 600km range not distinguished high/low config, top config 129,900 yuan can buy multi-floor memory parking, these two points in current 100,000-130,000 yuan pure electric SUV market indeed rare.

To range sensitive, budget 100,000-120,000 Yuan family users, Fengyun T7 worth including in options. But suggest focus key points: one is 600km range actual usage achievement rate (especially winter), two is multi-floor memory parking local mall actual coverage situation, three is rear-wheel-drive layout in local region climate conditions adaptability. Users not urgent to buy, might as well wait for first batch owner's actual range and smart driving feedback then make decision. Users requiring chassis handling, suggest ground test drive experience then multi-link suspension actual performance.

Hello everyone, I am Li Da. To be honest, in this fast-paced era, Chery suddenly launched a pure electric SUV — Fengyun T7, which took exactly four years from project initiation to R&D testing, and the pre-sale price ranges from 109,900 to 129,900. At first glance, you might feel, what era is this now? A car that took four years to develop, will it be directly outdated upon launch? To be honest, I thought the same at first. But after carefully examining the configuration parameters and looking at the R&D behind this car, I found that Chery's strategy here is really somewhat unconventional.

Let's set aside those gimmicks and look at the hard cards this car reveals.

The most unexpected is its range strategy. Many models in the same class offer only 400+ or 500 km of range for the entry-level version, but to get long range you have to force yourself to buy mid-to-high trim models. But this Fengyun T7 comes standard with a 65.05kWh Rhino lithium iron phosphate battery across the entire series, directly giving CLTC range of 600km! The entire series is 600km, combined with 0.286Cd low drag coefficient, single motor max power 178kW, fast charge from 30% to 80% takes only 20 minutes. What does this mean? You buy a 109,900 entry version, range and 129,900 top trim is exactly the same, no worry in range.

For interior and tech feel, Chery has given solid material this time. Wraparound center console plus minimalist dual-tone design, texture is quite neat. It directly adopted a 4nm process Qualcomm Snapdragon 8775 cockpit integrated chip, computing power 72 TOPS, and also built-in Doubao AI intelligent voice interaction large model. Like SONY audio, 50W phone wireless fast charging, panoramic sunroof, cloud-sense comfortable seats, even in front of the cup holder, it keeps a row of physical buttons for common functions, I must give a thumbs up, blind operation is indeed much more convenient.

However, its body dimensions are quite standard, length width height 4,570 x 1,852 x 1,694mm, wheelbase 2700mm, although the rear floor is done pure flat, regular trunk 450L (rear seats folded can expand to 1550L, underneath there is a 99L sunken space), but compared to competitors 2750mm or even 2800mm+ wheelbase, Fengyun T7 in space accounts indeed not quite outstanding.

So where did Chery spend this four years?

It turns out Fengyun T7 is a "Global Car"! It is strictly developed according to 2026 version E-NCAP five-star safety standard, ran strict tests globally. Even before launch in our domestic market, its overseas version (Jaecoo J6/Pass L6 etc.) has already been sold in overseas markets such as South Africa, Thailand, one can say, domestic models are basically very perfect.

But back to the point, can this car quickly take root? To be honest, not that easy.

The current 100,000-150,000 pure electric SUV market is very competitive. For example, Geely Galaxy E5 is eyeing it, Changan Deepal S05 is even larger in size, top specs, not only has 2880mm ultra-large wheelbase, but LiDAR is also arranged. Compared to this, Fengyun T7 in space and ultimate intelligent driving upper limit does not have overwhelming advantage.

In my opinion, Chery Fengyun T7's entry point is very distinct: it gave up that flashy configuration attraction method, and turned to use "full series standard 600km large battery + global verified mechanical quality" to play trust card.

But I think, Chery's current pre-sale price (109,900-129,900) actually still carries traditional car enterprise testing the market caution. For entry buyers, 109,900 to buy 600km range is indeed great, but I suggest mid trim Shuxiang Edition is more cost-effective, after all panoramic sunroof, SONY audio these can bring quite a bit of comfortable experience; as for top trim high-end intelligent driving, in this level does not count as absolute necessity.

And whether Chery can rely on this "four years sharpen a sword" work to overturn opponents, ultimately it depends on whether at official launch, price can step on gas again. If official selling price can give another few thousand surprise, relying on this set of 600km full series standard sincerity, it definitely can become 100k level pure electric SUV game changer.

If it were you, would you choose Chery for 600km standard range and global safety standards? Welcome to comment section to chat your view! Follow Li Da, discuss car industry dynamics every day.

On August 12, Chery Fengyun T7 officially opened pre-sale, launching 3 versions, pre-sale guide price range is 109,900 - 129,900 Yuan. In the current scenario where the new energy vehicle market is deeply involved in "specs race" and "fast-track manufacturing", Fengyun T7 adheres to the concept of long-termism in vehicle manufacturing. Having undergone 2 years of planning and 3 years of dedicated R&D, it not only brings a highly sincere price and benefit system but also showcases a differentiated vehicle manufacturing path of "global trial first, then feedback to domestic market" to the market.

Unlike the industry's common "domestic launch first, overseas later" model, Fengyun T7 was branded with "global car" DNA from its birth. Relying on Chery's global 1+7+N R&D system, the new car is built according to the 2026 version E-NCAP five-star safety standard, visiting 15 typical countries, completing over 5,000 sets of global user surveys, sending 81 test vehicles to various parts of the world for road tests, accumulating over 6 million kilometers of whole vehicle testing and 1.45 million kilometers of special durability verification. It covers diverse extreme environments such as extreme cold, high temperature, high humidity, and plateau, able to adapt to 95% of global road scenarios, truly achieving global standards, global verification, and global sharing. Its homologue model Lepas L6 has already accepted real-world testing in markets such as South Africa and Thailand first. This "reverse outbound" rhythm is essentially using the world's strictest standards to preemptively clear minefields and provide a safety net for domestic family users.

The exterior design gathers the wisdom of global designers, adopting a wind-harnessing front face and wind-sculpted light strips, with wind-sculpted silk curved lines being restrained and good-looking. The new car offers 6 styles of Eastern elegance car paints, Blazing Orange adopts a 3-layer pearl spray process, sun-resistant and anti-aging; Interior Cloud Wing enveloping cockpit uses soft material covering on a large area, providing two interior styles, balancing home warmth and minimalist tech sense. All exterior and interior materials have undergone plateau UV, high-low temperature alternating tests, and are not easy to age or fade with long-term use.

In terms of intelligence, Fengyun T7 is equipped with the same-level debut 4nm 8775 Cockpit-Driving Integrated Chip, achieving Cockpit and Smart Driving Hardware Fusion. A 15.6-inch 2.5K Anti-glare Screen is equipped with Lingxi Smart Cockpit 2.0 and Doubao Large Model, voice interaction is fluent and natural, fully supporting mainstream mobile phone interconnection. Falcon 500 Smart Driving is equipped with 22 high-precision perception hardware, not only possessing 300+ all-scenario automatic parking, but also downsizing the 2km unlimited multi-floor memory parking only available in high-end models, solving multi-floor mall and 3D garage parking problems, truly achieving parking freedom.

Driving and riding comfort has been finely polished by a professional team. The whole vehicle wheelbase is 2700mm, interior space utilization is 84%, rear pure flat floor brings spacious seating space, seats folded down can form 1955mm super large pure flat space, meeting camping, rest diverse scenarios. Chassis is tuned by a former Maserati chassis expert team, achieving 50.8:49.2 golden front and rear axle load, matching large shock absorber bushings and One-Box line control braking, balancing city commute comfort and high-speed driving stability.

Safety is the bottom line that family cars cannot yield. Fengyun T7 builds a Rock-like Cage Body, 80% high-strength steel combined with 18.84% hot-formed steel, equipped with same-level exclusive Shotgun structure, double-frame subframe, and PACK crash beam. All series standard 9 airbags, including 48L super large capacity far-end airbag and long-lasting pressure side curtain. Rhinoceros Battery owns 31-layer 6D chainmail armor protection, protection standard significantly surpasses national standards. At the same time, Chery launches industry-rare double safety bottom line: power battery due to its own fault causing thermal runaway damage can compensate new car; first year of car purchase, smart driving system caused accident highest compensation 5 million Yuan, using hardcore policy to convey safety confidence.

When many brands pursue quickly launching new products to grab the market, Chery chooses to settle down and polish a global model that can withstand time tests. Fengyun T7 pre-sale starting at 109,900 Yuan, integrates long range, high safety, advanced intelligence, and comfortable space. It does not pursue a flash in the pan in terms of parameters, but uses the endorsement of 20 million global users' trust to provide a "peace of mind choice" without hesitation for family users. For consumers pursuing quality and pragmatism together, the arrival of Fengyun T7 is timely.

When "one new car every 18/12 months" becomes the industry norm, Chery instead used 2 years of planning and 3 years of R&D to refine a global BEV SUV—the Fenwang T7. A total global investment of 963 test vehicles, with cumulative durability testing of 1.45 million kilometers.

On August 12, this "slowly crafted" global car began pre-sale,starting from RMB 109,900.

Supporting this confidence is Chery's global strength.In the first half of 2026, Chery exported 943,800 vehicles. For every 5 cars exported from China, 1 comes from it, ranking first in passenger car exports among Chinese brands for 23 consecutive years.

While many brands are still telling "going overseas stories" or haven't even started,Fenwang T7 has already taken the "go overseas first, then return home" path. The homologous model Lepas L6 has started pre-sale in South Africa and launched in Thailand, and will later land in the EU, Australia, New Zealand, and other markets.

This means it had to adapt toglobal standards from the very beginning of R&D.

Fenwang T7 is developed according to the 2026 edition E-NCAP 5-star safety standards, covering extreme temperature zones from -40°C to 55°C, and investing 81 durability vehicles with cumulative test mileage exceeding 6 million km.

This investment is solely to solve the most core concerns of EV users: reliability, environmental adaptability, and long-term durability.

Fenwang T7overall dimensions 4570×1852×1694mm, wheelbase 2700mm. The body is not large, but the interior space is not small either. Rear legroom is 911mm, and can be folded down to expand into a large bed. Seats come with ventilation and heating, plus 38 storage spaces. There are also four anchor rings with a max load of 300kg for securing large cargo.

Regarding product strength, the most direct approach for Fenwang T7 is "equal treatment across all trims".All trims standard 65.05kWh battery, CLTC 600km range, regardless of trim levels. Actual range can reach 667km, fast charge 300km in 20 minutes, battery cycle life over 2500 times, basically no need to replace for 15 years of home use.

Safety is also treated equally. 80% high-strength steel + 18.84% hot-formed steel cage body, standard 9 airbags, including rare rear side airbags and curtain airbags in class. Battery reaches IP68 waterproof (96 times national standard) and 6D protection standards.

On the intelligence aspect, first in class 4nm process 8775 cockpit-driving integrated chip, NPU compute power 72TOPS, paired with 15.6-inch 2.5K screen and Lingxi Smart Cockpit 2.0; Falcon 500 Intelligent Driving supports 200+ scenarios automatic parking.

In addition, Chery provides lifetime warranty for the whole vehicle (including powertrain), compensation with a new car of the same model for battery thermal runaway, and up to 5 million RMB coverage for intelligent driving accidents within one year of purchase.

In the first half of 2026, 5.31 million Chinese cars were exported, of which 2.42 million are new energy. As large durable consumer goods like cars also start rapid iteration, and as Chinese cars rapidly rush to the global stage, it is not only Chery but more Chinese excellent enterprises that have realized:Some paths cannot be bypassed, some effort cannot be skipped.

Today's "slow" is for tomorrow's "fast".

August 12, Chery Fengyun T7 entered the market with pre-sale prices ranging from 109,900 to 129,900 yuan, waving the banner "Good cars take time, we've kept you waiting." This pure electric SUV, born from global R&D and global validation, does not pile up flashy specs, but instead strikes a heavy blow at the industry's rush-to-market trend with three years of R&D and one million kilometers of actual testing.

I. Global Standards Refinement: Chery's Slow Craftsmanship Finally Produces Great Things

The creation process of Fengyun T7 itself constitutes a response to the industry's short-term logic. Chery did not choose to quickly release new models by changing shells, but invested in two years of planning and three years of R&D, bringing global regulations forward to the product definition stage. Benchmarking the 2026 Edition E-NCAP Five-Star Safety Standard, developing functionally safe ASILD high-level systems, while simultaneously meeting global data compliance requirements, this approach endowed Fengyun T7 with the genes of a global car from its inception.

Real-world feedback from overseas markets wrote a footnote to Fengyun T7's reliability. Its sibling model Lepas L6 has already launched earlier in South Africa and Thailand, gaining recognition from local users, and will subsequently enter markets such as Europe and Australia/New Zealand. In other words, Fengyun T7 is not an exam-oriented model specifically tailored for the domestic market, but an "elite student returning home" who first struggled in complex global environments before calmly returning to the Chinese market. This sequence of global verification followed by domestic launch is, in itself, a quality insurance policy.

More noteworthy is the underlying foundation of Chery being the top exporter for 23 consecutive years. 20 million global users and over 130 overseas markets mean Chery has massive data accumulation regarding road conditions, climate, and user habits in various regions. These accumulations have not stayed on PPTs, but transformed into over 80 localization adaptations, such as strengthening battery connector protection for Brazilian gravel roads and optimizing wiper lifespan for Northern European extreme cold. The skills honed by slow craftsmanship are now all precipitated on the Fengyun T7.

II. Quality Price Equality: Fengyun T7 Shakes Market Structure

The starting price of 109,900 yuan is like a deep-water bomb when placed among peer pure electric SUVs. This price point was previously dominated by entry-level models with a range of 400-500km, stingy safety configurations, and blank intelligent driving. Fengyun T7, however, directly comes standard with a 65.05kWh battery, 600km range, AGS active air intake grille, dual-source heat pump air conditioning, and even includes 9 airbags and a rock-solid body as standard across the entire range. Using top-tier hardware to attack entry-level prices is a clear dimensional strike.

Behind this pricing strategy is Chery's confidence in its global supply chain and economies of scale. The whole vehicle spreads R&D costs on a global sales scale of one million, rather than needing high prices to cover investment like new forces. More importantly, Fengyun T7 provides lifetime whole-vehicle warranty and battery safety protection from the start, and even offers up to 5 million yuan in compensation for assisted driving accidents. These rights hit home on family users' safety anxiety regarding electric vehicles, turning quality promises from slogans into black-and-white written contracts.

For Chery itself, Fengyun T7 is also a key move for brand upward mobility. The Fengyun sequence had established a technical image previously with models like A9, while T7, as the first global pure electric SUV, bears the heavy responsibility of expanding the results. With global quality endorsement and affordable prices, it shifts Chery's "honest engineering guy" label to a new perception of "reliable global carmaker". Once this perception is established, other models in the subsequent Fengyun family will benefit from it.

III. Value Reshaping Benchmark: Home Pure Electric Enters All-Dimensional Era

When most automakers are still using "smart fridges, large TVs, and big sofas" as selling points, the focus point of Fengyun T7 has returned to the essence of vehicle usage. It does not pursue extremes in any single parameter, but grabs the six essential needs of range, safety, intelligence, comfort, appearance, and peace of mind all at once. The full range 600km range is just the baseline; more importantly, it includes backups for assisted driving, automatic braking after collisions, and payouts for battery thermal runaway—these "invisible guarantees". These experiences cannot be quantified on a spec sheet, but directly determine whether a car can allow a whole family to drive safely for ten years.

From the perspective of industry competition patterns, the appearance of Fengyun T7 is rewriting the value scale of the 100,000-yuan market. Previously, users in this price range had to make trade-offs; if you wanted long range you had to sacrifice intelligent driving, if you wanted safety you had to accept mediocre design. Fengyun T7 responds to all pain points with global car standards, forcing competitors at the same price level to follow up with quality upgrades. It proves one thing: home pure electric should not be a product of parameter compromises, but the optimal solution after global resource integration.

In the second half of the pure electric track, competitiveness has shifted from piling materials to systems. The Chery global quality manufacturing system supporting Fengyun T7 covers the entire chain of R&D, verification, supply chain, and after-sales. This is not a lead in any single technology, but the thickness of the entire board game. When other brands are still competing on single selling points, Fengyun T7 has already redefined the passing line for home pure electric with the height of a global car. This pre-sale is just the beginning; what it will pry open is the entire niche market's re-examination of the word "Quality".

Conclusion:

Some once questioned that Chery joining the pure electric camp was too slow; now Fengyun T7 proves with three years of sharpening a sword's patience that slow is fast. Only after a thousand tests does a vessel become an instrument; true quality is seen in the global market. "Seemingly ordinary yet most extraordinary, seeming easy but actually arduous." When quick-fix cars begin to recede, the global cars that truly put effort into the dark places will ultimately reap the compound interest of time.

Many people have such experiences.

Strolling through the mall with the whole family, circling the underground garage three times without finding a parking spot; driving skills are slightly lacking, only able to stare helplessly in front of a mechanical parking lot; or encountering a narrow parking spot at a dead-end road when it is windy or rainy, struggling for a long time but unable to park.

In the past, car brands categorized their products into levels. To thoroughly solve the difficulty of parking, you had to spend at least over 200,000 to buy a high-end electric vehicle with cross-floor memory parking, while the basic models around 100,000 only had the most superficial intelligent experience.

Now this unwritten rule has been broken.

Chery Fengyun T7 officially starts pre-sale.

The new car has three configurations, covering a price range from 109,900 to 129,900, with 600 kilometers of range across the entire series. At first glance, this configuration seems to only pass in many new energy models, but what truly makes the Fengyun T7 seem "out of place" among 100,000-level pure electric SUVs is that it has put a dedicated function long monopolized by high-end electric cars, cross-floor memory parking, into the product list of 100,000-level family cars.

Let's look at the intelligent configuration again.

Fengyun T7 is equipped with the Falcon 500 driver assistance system, the whole vehicle is equipped with 22 high-precision sensors, including 3 millimeter-wave radars, 7 high-performance cameras and 12 ultrasonic radars, see far, see clearly, measure accurately. In the automotive industry, it is considered to have broken the price barrier first.

Cross-floor memory parking is undoubtedly Fengyun T7's biggest selling point. There is no floor limit, supporting up to two kilometers of memory parking. Coupled with over 300 all-scenario automatic parking functions, dead-end road parking, irregular parking spots, and one-touch track reverse are all supported.

This means ordinary families do not need to spend double the budget to own the experience of automatic cross-floor travel in mall underground garages and automatic parking in narrow spots. New drivers don't need to panic in front of narrow parking spots, and experienced drivers can cope calmly when encountering irregular parking spots.

What the industry calls "parking freedom" has also been implemented on 100,000-level family SUVs.

If it is just downgrading a high-end configuration, that is called spec stacking.

But Fengyun T7 is far more than parking freedom. Its difference lies in that it is a global car with reverse input. The overseas version is called Lepas L6. Pre-sales have started in South Africa, and Thailand launched in July. Next, Indonesia, EU, Australia/New Zealand, and the UK will follow in succession.

Accepting global market testing first, then launching domestically, this process is not common among local car companies because there are not many car companies that can do it. But behind Fengyun T7 happens to be Chery, ranking first in exports of Chinese brand passenger cars for 23 consecutive years, with an accumulation of global users breaking 20 million.

Admittedly Fengyun T7, anchored global standards from the beginning of R&D, developed according to the 2026 version E-NCAP five-star safety standards. 81 exclusive durability cars are undergoing road tests simultaneously. The whole vehicle cumulative testing mileage exceeds 6 million kilometers, covering -40 degrees to 55 degrees whole environment, adapting to 95% of global road types.

Body safety is also unquestionable.

80% high-strength steel, 18.84% hot-formed steel, 9 airbags. However, for a car to simultaneously meet regulations, climate conditions, road conditions characteristics, and user habits of so many countries and regions such as Europe, Australia/New Zealand, Middle East, Southeast Asia, Latin America, the R&D cycle is destined not to be short. In this industry rhythm where delivery happens upon launch and iteration happens upon delivery, Fengyun T7 used two years for planning and three years for R&D. Chery seems anti-trend, but slow manufacturing builds good cars.

It is exactly this five-year slowness that makes this car perform differently in many dimensions. The entire series is standardly equipped with a 65.05kWh Rhino battery, CLTC range 600 kilometers, actually running over 670 kilometers; without distinction of high or low configuration; no need to pay extra for a large battery pack; Fengyun T7 directly treated this heart disease of 100,000-level pure electric SUV users.

But the most interesting thing is Chery's two bottom-line guarantees on rights.

Battery power safety bottom line, first-time non-operating owner, thermal runaway caused by battery reasons, compensate with a new car of the same model; Assistant driving bottom line, first-time non-operating owner within one year of buying a car, parking or intelligent pilot scenarios, accidents caused by intelligent driving system reasons, compensate up to 5 million yuan.

Daring to make such a promise shows confidence in their own technology.

Back to the original question, what exactly are 100,000-level pure electric SUV users paying for?

Range, space, safety, intelligence... In the past, these needs were split across models of different price levels. To achieve all-dimension balance, you have to keep adding money to upgrade. Fengyun T7 is very pure. Cross-floor memory parking that should belong to high-end models, 600-kilometer long range that should be added for selection, 8775 chip and nine airbags that should be exclusive to high configuration are all packed into the 100,000-level price range.

This is no longer a simple price war.

Instead, Chery uses product power verified by the global market to tell the domestic home pure electric car market what exactly is a good product and what is worth buying.

August 2026, the automotive industry repeatedly mentioned a term — “Speed-build cars”.

In the industry, some new cars have development cycles compressed to 18 months or even 12 months, parts verification passes in one round, durability road tests are cut in half directly. Cars go on the market first, users act as “test drivers”, problems lead to OTA recalls later, becoming routine operation for some automakers. What consumers buy is “half-baked cars” — products that are half-baked, things to be verified weren’t, things to be run weren’t completed.

August 12, Chery Fengyun T7 launched pre-sales, putting out a completely opposite tag — “Global car cannot be fast at all”. 109,900 RMB to 129,900 RMB, three configurations. Full system unified 65.05kWh Rhinoceros Battery, CLTC range 600km.

The 16th Hexagram of the “I Ching” is “Yu”, Upper Zhen Lower Kun, Thunder rises from the earth and stirs. The hexagram text says, with preparation, there will be no panic. The 17th Hexagram is “Sui”, Upper Dui Lower Zhen, Thunder in the marsh. The hexagram text says, move in accordance with the timing, achieving smoothness and success. First comes Yu, then comes Sui. Fengyun T7 spent four years completing “preparation”, then used today’s product to respond to the market’s “timing”.

1. Global Standards: Not “China Special”, but “Native Global”

Fengyun T7 is not a “China Special” car made for domestic first then exported. Its overseas homologous model is called LEPAS L6, already pre-sold in South Africa, launched in Thailand, subsequently entering the European Union, Australia, New Zealand, United Kingdom, and more than 130 other countries and regions. A car must meet regulatory standards of so many countries simultaneously, the R&D starting point is different.

In terms of safety, Fengyun T7 targets the 2026 version E-NCAP 5-star standard, functional safety reaches ASIL D highest level. The 2026 version E-NCAP breaks vehicle safety down into four pillars: safe driving, collision avoidance, collision protection, and post-collision safety. If any item has obvious weakness, 5-star rating cannot be achieved. Body adopts 80% high-strength steel, hot-formed steel accounts for 18.84%, nine cross five longitudinal cage body structure. Most safety airbags in class 9 airbags, including 48L dual-chamber far-end airbags and rear side airbags. Rhinoceros Battery IP68 water resistance reaches 96 times national standard.

These standards are not added later, they were written into product definition from the first day of R&D.

2. Global Verification: Where was the four years spent?

Chery Automobile Executive Vice President Li Xueyong said, Fengyun T7’s four-year cycle was spent on three “cannot be fast” places — R&D cannot be fast, products need repeated polishing; verification cannot be fast, reliability needs real scenario testing; global user co-creation cannot be fast, need to hear voices from different markets.

81 exclusive durability cars simultaneous road testing, vehicle cumulative test mileage over 6 million kilometers, durability special actual measured 1.45 million kilometers. Covers -40°C to 55°C full range environment, covers 95% global road types. Conducted extreme real car trials for different global regions such as Southeast Asian rainy season, Middle East high-temperature sun exposure, Indonesia high humidity, etc.

Global invested 963 test cars. 5000+ global user research, 15 typical countries in-depth visits. Optimized product design starting from actual vehicle usage needs, not engineers guessing what users want in the office.

Fengyun T7’s “Global Verification” is not going overseas to run around for show, it includes global different markets’ regulations, road conditions, user habits into the verification system from the R&D stage. European users habit car front into storage, vehicle within 70cm automatically displays front camera. Thai users prefer heavier steering hand feel, engineers increase steering force by one level. Turkey and Israel users prefer physical buttons, high-frequency functions keep physical switches. Indonesia bumpy road sections make users lack sense of security, engineers optimize steering return quality. These details are not post-event patches, they are adaptations included in consideration from the R&D stage.

3. Chinese Prices: Products verified globally, landing with national prices

Fengyun T7’s pricing is the last link of this “Global Standards” logic. 109,900 RMB to 129,900 RMB, three configurations price difference is 10,000 RMB each, battery unified 65.05kWh, range unified 600km. No lower configuration cutting range, higher configuration adding range graded premium tricks.

Put this price on the market, in the same price range pure electric SUVs, full series 600km range, full series 9 airbags, full series 8775 chip, full series independent rear suspension models, currently only Fengyun T7 one model.

The meaning of this price is not only “cheap”, but “buy products verified with global standards with national prices”. Fengyun T7 ran verification process overseas first, then landed domestically with China market pricing logic. Homologous model LEPAS L6 price in Thailand about 160,000 RMB, domestic pre-sale 109,900 starting — same set of global standards, two pricing logics. Overseas verification costs shared by global sales, domestic consumers enjoy price dividends brought by scale effects.

Smart Cockpit. Class first 4nm process Qualcomm SA8775 Cockpit-Driver integrated chip. 15.6 inch 2.5K HD large screen, Lingxi Smart Cockpit 2.0 equipped with Doubao Large Model. Falcon 500 Smart Driving equipped with 22 high-precision sensors.

Comfortable and solid. 2700mm wheelbase, 84% utilization rate. Seats folded down form 1955mm×1310mm pure flat large bed. Chassis involved senior engineer from former Maserati in tuning.

109,900 to 129,900 RMB price range, let this set of global standard products entered China mainstream family selectable range.

4. Global Car, Chinese Price

First half of 2026, Chery in Europe cumulative sales 174,000 units, among them new energy 86,000 units, year-on-year growth 385%. For every 5 cars exported from China, 1 comes from Chery. Consecutive 23 years China brand passenger car export No.1.

Fengyun T7’s “Global Rebound” is not a slogan, it is solid verification result. The gold content of this logic does not lie in the export quantity itself, but in the standards, systems, and quality cognition behind the export. When the industry is still consuming each other with price wars, Chery uses a car verified by global market, pulling competition back from “who is cheaper” to “who is more trustworthy”.

Yu Hexagram says “Prepare for the unexpected”, Sui Hexagram says “Move according to timing”. First spend four years preparing global standards, then use this car to respond to the market’s “timing”. Global verification, Chinese prices — this is Fengyun T7 “Global car cannot be fast at all” true meaning.

August 12, Chery Fengyun T7 officially started pre-sales, theme "Slow work builds a good car, you've waited long enough". Three trim levels pre-sale price 109,900 - 129,900 RMB, all models standard with 600 km range. In the "launching new cars every 18 months" new energy vehicle market, Chery spent 5 years refining a 100,000-level SUV, this "overseas first then returns home" global car, is it worth buying? Let's analyze by integrating functions into scenarios.

Monday Morning Rush Hour: All Models 600 km Range, Charge Only Once a Week

Monday morning at 7:30, drop kids at school, go to office myself. Fengyun T7 all models standard with 65.05kWh Rhinoceros battery, CLTC range 600 km, actual test reaches over 667 km. Calculated at 50 km commute round trip daily, charging once a week is completely enough. 30% charging to 80% takes only 20 minutes, enough time to buy a coffee at the mall.

Northern Winter Morning: Can Drive Normally at -30℃, Heating Doesn't Consume Power

Minus 15 degrees, many EV ranges are halved directly. Fengyun T7 features class-first dual-source wide-temperature range heat pump, -40℃ to 55℃ works stably. Seats support cushion + backrest dual heating, -20℃ environment 5 minutes heats to 30℃. No need long time, car interior already warm, range not compromised.

Weekend Kids Camping: Rear Seats Flatten to 1.95 Meter Large Bed

Saturday early morning, trunk easily holds tent, folding chairs, cookware. Whole car 38 storage spaces, 4 anchor rings carrying 300kg and 2 hooks carrying 3kg, gear fixed securely. Rear pure flat floor, extends 1955mm pure flat large bed after folding, kids play tired lie flat sleep. 911mm rear legroom, two adults plus child seat not crowded.

Encountering Heavy Rain Waterlogging: IP68 Waterproof is 96 Times National Standard

Summer heavy rain, road waterlogging severe. Fengyun T7 Rhinoceros battery IP68 waterproof rating is national standard 96 times. Others detour you go straight, rainy season travel no need nervous.

Parking Challenge: 300+ Scenarios Automatic Parking, Dead-End Roads Also Parkable

Mall underground garage, parking space narrow, light dim. Fengyun T7 Falcon 500 Smart Driving System equipped with 22 sensors, supports 300+ scenarios automatic parking, dead-end road parking, cross-floor parking, one-click trajectory reversing all handled. Wife in passenger seat says "Bought the right car".

Long Distance Self-Driving: 667 km Actual Range, 20 Minutes Fast Charge

National Day family outing, one way over 400 km. Full charge depart midway only need recharge once, 20 minutes from 30% to 80%. Body 80% high strength steel + 18.84% hot formed steel, 9 airbags include 48L dual chamber remote airbags and rear side airbags. Whole vehicle undergoes over 6 million km testing, covers Southeast Asia rainy season, Middle East high temp, Indonesia high humidity etc extreme environments. Family old and young in car, safe.

Two "Guarantees" Make People Relieved

Battery Safety Guarantee: If whole vehicle thermal runaway damage caused by battery reasons, compensate same new car.

Smart Driving Accident Guarantee: Buying car within one year due to smart driving system reasons cause accident, max compensate 5 million.

Whole vehicle lifetime warranty (including three-electric) + 666 RMB purchase lifetime basic maintenance.

How to choose three configurations?

Three versions price difference all 10,000, battery, range, motor exactly same:

600km Enjoy Edition (109,900): All models 600 km range, 5-star safety, 9 airbags, 15.6 inch large screen. Pursue ultimate cost-performance, buy without hesitation.

600km Comfort Edition (119,900): Adds front seat heating ventilation, SONY audio etc comfort configs. Spend extra 10,000 to exchange for daily comfort, most recommended.

600km Smart Edition (129,900): Full spec Falcon 500 smart driving, 300+ scenarios auto parking, Highway NOA. Often on highway or parking difficult, one step done.

Order now or wait for launch? 

7 layers pre-sale rights include 1,000 offset 2,000 expansion, lifetime warranty etc, usually better than launch rights. Suggest store test drive then early order lock rights.

100,000 level pure electric SUV, most cars compete price compete specs. Fengyun T7 takes another path, 5 years R&D, global verification, all models 600 km range no shrinkage. It is not parameter most explosive, but maybe this price point most reassuring. If you want a "worry-free, safe, anxiety-free" home pure electric SUV, Fengyun T7 worth serious consideration.

August 12, 2026, Chery Fengyun T7 officially launched pre-sale. The new car is positioned as a compact pure electric SUV, with a total of 3 trim levels, and the pre-sale price range is 109,900 Yuan to 129,900 Yuan.

Regarding body dimensions, Fengyun T7 has a length/width/height of 4570/1852/1694mm, and a wheelbase of 2700mm. For reference, the wheelbase of the BYD Yuan PLUS in the same class is 2770mm, Geely Galaxy E5 is 2750mm, and Leapmotor B10 is 2735mm.

All trims offer 600km range, powertrain oriented for home use scenarios

The three Fengyun T7 models—600km Enjoy Edition, 600km Comfort Edition, 600km Smart Edition—all come equipped with a Rhino Lithium Iron Phosphate battery with a capacity of 65.05kWh, and CLTC range is uniformly 600km.

Power-wise, the new car adopts a rear-mounted single motor layout, with a maximum power of 178kW (approx. 242 hp), and a peak torque of 275N·m. In terms of recharging efficiency, official data shows the vehicle takes about 20 minutes for fast charging from 30% to 80% battery level. From the paper specifications, this powertrain is oriented towards daily home use scenarios.

"Global Car" Safety and Chassis Configuration

Fengyun T7 is designed according to the 2026 E-NCAP 5-star safety standards, with the body using 80% high-strength steel and 18.84% hot-formed steel, and comes standard with 9 airbags. The chassis structure features front MacPherson and rear multi-link independent suspension, and the rear-wheel drive layout is relatively rare in SUVs at this price point. The official statement says the vehicle was developed for multiple global market regions, and its overseas models have already launched in markets such as South Africa and Thailand.

Configuration Gradient: Differentiation in Cockpit and Driving Assistance

The core differences among the three models are mainly concentrated on the smart cockpit and driving assistance levels.

The entry-level Enjoy Edition (109,900 Yuan) provides basic intelligent driving assistance functions and comfort configurations, equipped with a 15.6-inch 2.5K central screen, powered by Qualcomm 8155 chip.

The mid-spec Comfort Edition (119,900 Yuan) is upgraded in experience levels such as seat functions, audio system, etc.

The top-spec Smart Edition (129,900 Yuan) is equipped with Falcon 500 Driving Assistance System, sensor count increased to 22, supporting full-scenario automatic parking and highway pilot assist functions, cockpit chip upgraded to Qualcomm 8775. All trims support CarPlay, HUAWEI HiCar, CarLink and other smartphone interconnection solutions.

Market Competition: Differentiated Pricing and Items to be Verified

The 100,000 to 150,000 Yuan pure electric compact SUV market where Fengyun T7 is positioned is fiercely competitive. BYD Yuan PLUS (115,800 to 149,900 Yuan) occupies a stable share thanks to brand recognition and market presence, with a maximum range of 630km; Deepal S05 (119,900 to 151,900 Yuan) has a wheelbase of 2880mm, equipped with 3C supercharging and LiDAR option; Aion AION Y (99,800 to 136,800 Yuan) has a lower price threshold, with a maximum range of 610km.

2026 Model Yuan PLUS 630KM Excellent Edition

2026 Model Deepal S05 620Ultra Pure Electric Edition

The new car forms a differentiated competition with "All trims 600km range" and a starting price of 109,900 Yuan. Providing a long-range option from the entry level is the main feature of its pricing strategy.

It also needs to be pointed out that the vehicle is at a mid-level in some indicators: 2700mm wheelbase is on the shorter side among peers, rear space performance needs verification with physical car experience; 20-minute fast charging time is mainstream level against the background of supercharging technology becoming increasingly popular; high-end intelligent driving scheme is not equipped with LiDAR, function limit has a gap with competitors carrying relevant hardware. In addition, the official has not yet published detailed motor power and acceleration performance data, dynamic performance also needs to be further understood through physical car test drive. (Edited by: Xiaozhou)

On August 12, Chery Fengyun T7 officially launched pre-sales, with a pre-sale price ranging from 99,800 yuan to 139,800 yuan.

This launch event, themed "Slow Craft Builds a Good Car, Sorry for the Wait", was less about a product reveal and more about a statement — in the current EV racing track, Chery, a car company jokingly called an "honest engineering nerd", chose to use one vehicle to tell the market: some things cannot be rushed, some roads cannot be bypassed.

Let's look at a set of figures first. In the first half of 2026, Chinese car exports reached 5.096 million vehicles, a year-on-year increase of 65.3%, and the world automotive landscape is entering "China Time". Amidst this wave of going global, Chery led the pack with an export volume of 943,800 vehicles, a year-on-year increase of 71.5%, with a Chery vehicle leaving for overseas markets every 17 seconds on average. More noteworthy is that Chery has ranked first in exports of Chinese brand passenger cars for 23 consecutive years, with cumulative global users surpassing 20 million, and overseas users approaching 7 million. Products are sold to over 130 countries and regions. These figures form the underlying logic of Fengyun T7 — it is not a car built domestically first and then figured out how to sell abroad, but a product that was developed according to global standards from the very beginning, verified globally, and returned to the domestic market only after receiving real feedback from the overseas market.

This path of "Going Global First, Returning Home Later" is not common in the current automotive industry. Fengyun T7 is called Lepas L6 overseas. Pre-sales have already started in South Africa, Thailand launched on July 24, followed by Indonesia in August, European Union in September, Australia/New Zealand and the UK in October. To meet the regulatory standards, climate conditions, road characteristics, and usage habits of so many countries and regions simultaneously, the R&D cycle is inevitably long. The fact is indeed the same — 2 years of planning, 3 years of R&D. In today's industry rhythm of "one new car every 12 months", this cycle almost seems out of place.

But it is precisely this 5-year slowness that allows Fengyun T7 to differentiate itself in many dimensions. In terms of safety, it was developed according to the 2026 version E-NCAP 5-star safety standard. The 2026 version E-NCAP decomposes overall vehicle safety into four pillars: safe driving, collision avoidance, collision protection, and post-collision safety. If any item has a significant weak point, a 5-star rating cannot be achieved. Fengyun T7 anchored this standard from the R&D stage, and also achieved the highest level of functional safety ASILD and global data compliance. This is not simply "piling up parts", but placing safety standards upfront into the product definition stage.

In terms of environmental adaptability, Fengyun T7's full-domain adaptation interval covers -40°C to 55°C. This range means it must function normally in the extreme cold of Northern Europe, the scorching heat of the Middle East, the humidity of Southeast Asia, and the strong UV radiation of plateaus. To this end, it is equipped with a dual-source wide-temperature heat pump plus PTC system launched in its class first; in tropical high-humidity areas, the air conditioning filter was optimized specifically to prevent mold and odors; in the Middle East region, a 4.5L large-capacity washer fluid tank was equipped; battery front and rear beam protection was added for Brazilian gravel roads. These details seem insignificant when viewed individually, but together they reflect a mindset of "building cars for global users" — not making a car first and then figuring out how to adapt to the environment, but understanding the needs of different environments before starting to build the car.

The validation process illustrates the point even more. Fengyun T7 simultaneously invested 81 dedicated durability vehicles for road tests, with cumulative vehicle testing mileage exceeding 6 million kilometers, and specific durability field testing covering 1.45 million kilometers. It covers 100+ extreme road condition environments including the EU, Australia/New Zealand, Middle East, South Africa, Russia, Mexico, Brazil, etc. The global road type coverage rate reaches 95% — high speed bumps in Brazil, cobblestone roads in Mexico, high-curvature curves on German Autobahns, unpaved muddy roads in South Africa, all have been run. Behind this scale of real vehicle verification lies huge time costs and capital investment, but it solves an essential problem: the reliability, environmental adaptability, and long-term durability that EV users worry about most can only be answered after running them through real global road conditions.

At the product capability level, Fengyun T7's configuration approach also reflects an "uncompromising" stance. In terms of range, the entire series is standard-equipped with 65.05kWh Rhinoceros battery, CLTC range 600km, real-world test up to 667km, 30% to 80% fast charging takes only 22 minutes. Battery cycle life exceeds 2500 times, the whole vehicle requires no battery replacement for 15 years. In terms of safety, 80% high-strength steel body, 18.84% hot-formed steel, nine-transverse and five-longitudinal cage body, class-leading 9 airbags. In terms of intelligence, class-first 4nm process 8775 chip, 15.6-inch 2.5K anti-glare screen, Falcon 500 intelligent driving equipped with 22 high-precision sensors. In terms of space, vehicle dimensions 4570×1852×1694mm, wheelbase 2700mm, 84% floor space rate. These configurations, looking at each item individually, are not extraordinary, but standard equipment across the series without gradient grading is indeed rare in the current home EV market.

Another dimension often overlooked is design. Fengyun T7 was completed jointly by 8 global R&D design centers, top international designer teams, and over 5000 global users. The same-source model Lepas L6 previously appeared at Milan Design Week, receiving the evaluation that it was "very attractive and good-looking". Among the 6 Eastern Elegance paint colors, Blazing Orange uses the Tri-coat three-layer paint process unique to its class, and the entire body paint underwent plateau high-intensity UV and high-low temperature alternating extreme tests, anti-fading, anti-aging. This pursuit of "looking good for a long time" follows the same logic as the whole vehicle "working well for a long time".

Back to the theme of that launch event — "Slow Craft Builds a Good Car, Sorry for the Wait". In the current situation where quick-made cars frequently encounter quality skepticism, Fengyun T7's "slowness" instead became a scarce value proposition. Slow in R&D — 3-year cycle, global 1+7+N R&D system polishing; Slow in Design — co-created by over 5000 users, coordinated by over 100 designers; Slow in Standards — designed according to 2026 version E-NCAP, about to enter high-regulation European market; Slow in Validation — 1.45 million kilometers, five major extreme environments. Behind these "slownesses" is the car-building system accumulated by Chery in 23 years of export ranking first and 20 million global users supporting the bottom line.

Fengyun T7 might not be the most aggressive pure electric SUV in terms of parameters, but it uses a complete "Global R&D — Global Standards — Global Validation — Global Quality" closed loop to answer a simple question: how should a pure electric SUV truly worth long-term trust for the whole family be built. In the second half of the industry where "piling up parts" shifts to "comparing quality", this answer might carry more weight than any showing off skills.

August 12, Chery Fengyun T7 officially opens pre-sale. This pre-sale event theme "Quality Cars Are Built Slowly, You've Waited Long Enough", conveys Fengyun T7's long-term manufacturing philosophy, the persistence in refining products and solidly building good cars, and also expresses the brand's sincere gratitude for users' long-term expectations. As a trusted pure electric SUV created by Chery for global families, Fengyun T7 is born from Chery's global quality manufacturing system, one-stop coverage of quality family appearance, mobility, safety, intelligence, comfort, peace of mind six major needs, reshaping the value benchmark for household pure electric SUVs with global quality.

Slow Work Yields Fine Results: Global Cars "Cannot Be Rushed"

In the current home pure electric market, "fast-track car building" has become an industry pain point. Under the tide of fast car building, Fengyun T7 chose a completely different path – slow down R&D, slow down design, slow down validation, slow down acceptance of global standard tests.

Behind this seemingly joking slogan lies Fengyun T7's persistence in the long-term manufacturing logic. 2 years planning, 3 years R&D, Fengyun T7 developed according to the 2026 Edition E-NCAP 5-star safety standard, functional safety reaches ASIL-D high level, meeting global data compliance requirements. Completed 5000+ global user research, 15 typical countries in-depth visits, global environment adaptation range covers -40℃~55℃.

Slow in R&D: 3-year R&D cycle, polished by the global 1+7+N R&D system; Slow in Design: 5000+ user co-creation, 100+ designers collaborating on design; Slow in Standards: Designed according to 2026 Edition E-NCAP standards, soon entering high-regulation European markets; Slow in Validation: 1.45 million km specialized actual tests, having undergone 5 extreme environment tests. Fengyun T7 uses a complete global validation loop to prove to users: A pure electric SUV truly forged through global beating and polishing, quality is worthy of long-term family trust.

Global Quality Confidence: #1 Export for 23 Years, Endorsed by 20 Million Users

This quality trust stems from Chery's profound global accumulation. Ranked #1 in exports of Chinese brand passenger cars for 23 consecutive years, global users exceeded 20 million, products sold to 130+ overseas markets. The same-source global car Lepas L6 has been launched in South Africa and Thailand and received recognition from overseas users, now returning with global market verification.

Fengyun T7 anchored global standards, global actual tests, global users, global durability, global quality manufacturing five systems from the beginning of R&D. Total vehicle cumulative test mileage exceeds 6 million km, durability specialized actual test 1.45 million km, covering EU, Australia/New Zealand, Middle East, South Africa, Russia, Mexico, Brazil, and other 100+ extreme road conditions environments. 81 exclusive durability cars for road testing, safety benchmarks against 2026 Edition E-NCAP strict standards – Chery accumulated 71 global 5-star safety models, strength is undeniable.

From tropical extreme humidity to Nordic extreme cold, from plateau strong UV to overseas complex road conditions, Fengyun T7 underwent all-around extreme actual vehicle trials. National standard water immersion height is only 150mm, Fengyun T7 reaches 500mm off-road level waterproofing; Heat Pump + PTC dual-source heating, -30℃ stable operation, -20℃ environment 20 minutes to heat up to 23℃, winter range achievement rate increased by 30%. Under the support of global unified smart manufacturing processes, welding automatic welding precision reaches ±0.01mm, AI+5G Eagle Eye Inspection Station 200+ visual inspection points, inspection sensitivity is 100 times that of human eyes, ensuring every car has no difference in standards.

One Car Meets 6 Major Needs: Compromise-Free Home Value Benchmark

Breaking the consumer pain points of disconnected distribution of range, safety, space, intelligent driving, comfort, and appearance on the market, allowing ordinary families not to compromise, one car covers commuting, camping, parent-child, long-distance full scenarios.

In terms of mobility, the series is standard equipped with 65.05kWh Rhino Battery, CLTC range 600km, actual test reaches 667km, 30%-80% fast charge only 22 minutes. Battery cycle life exceeds 2500 times, whole vehicle 15 years no need to replace battery. In terms of safety, 80% high-strength steel body + 18.84% hot-formed steel, nine horizontal five vertical cage body, most 9 airbags in class including 48L max volume dual-chamber far-end airbags. Rhino Battery 6D Armor 31-layer protection, IP68 waterproofing reaches 96 times national standard.

In terms of intelligence, same-class first launch 4nm Cockpit-Driving Integrated 8775 Chip, 72 TOPS NPU computing power, equipped with Lingxi Smart Cockpit 2.0 × Doubao Large Model. 15.6 inch 2.5K 1000nit anti-glare large screen, six one-touch scene modes, Falcon 500 Intelligent Driving 22 high-precision sensors achieve 200+ full-scenario automatic parking. In terms of comfort, body 4570×1852×1694mm, wheelbase 2700mm, usage rate 84%, rear leg 911mm pure flat floor. Same-class largest pure flat large bed mode 1955mm×1310mm, trunk max expansion 1550L.

Global Timeless Oriental Aesthetics: Beauty Twin Stars Shine Debut

Fengyun T7 is the wisdom of co-creation by 8 global R&D design centers, top overseas designer teams and 5000+ global users. Same-source model Lepas L6 appeared at Milan Design Week previously, receiving consistent praise of "Very attractive, very timeless". Wind-leading front fascia wind lines outline atmospheric not flamboyant. Wind blade headlights cleanly split light and shadow. Wind sculpted satin body surface curved smooth. Horizon sunset tailgate wide shoulder line creates steady power.

Six exclusive Oriental Aesthetics car paints – Blazing Orange, Mountain Mist Purple, Cloud Pink Beige, Flowing Light Silver, Green Bamboo Grey, Ink Stone Black, sourced from Oriental landscape natural features. Among them Blazing Orange uses same-class unique Tri-coat three-layer car paint process, paired with 2K 8-layer high appearance paint, nano pearlescent color paste presents gradient texture in different light. Cloud Wing wrap cockpit Seagull style spreading shape, jewelry grade diamond grid double-row quilting, lively water wave interior texture, large area soft wrapping feels premium.

The appearance twin stars of Sedan and SUV have become a mainstream design combination trend, Chery Fengyun A9 and Fengyun T7 are the strength appearance twin stars under Fengyun sequence. Fengyun T7 stands on global aesthetic vision, blending international design language and Oriental elegant intention – Good looking not flashy, balancing style and premium texture.

From global standard R&D to million km actual test, from 6 major needs full coverage to Oriental aesthetics global timelessness, Fengyun T7 uses "slow work" to polish out a high-quality pure electric SUV that can withstand global market inspection. In the second half of pure electric competition shifting from stacking materials to comparing quality, Fengyun T7 with global quality as the base color, brings a one-stop solution for quality families. August 12 pre-sale officially opened, Fengyun T7 will match global quality with exceptional value national price, worth looking forward to.

In 2026, the story of Chinese cars going global turns a new page. Under the spotlight of the Bangkok International Motor Show in Thailand, amidst the crowds at the Indonesia GIIAS Motor Show, a pure electric compact car named "Chery Q" is refreshing external perceptions of Chinese brand premium compact cars with market performance exceeding expectations.

Boom in Dual Markets, An "Unprecedented" Hot Sales Phenomenon That Was No Accident

Global debut at the March Bangkok Motor Show, orders exceeded 1,000 vehicles within just ten days; the official price was announced on June 24 (449,900 THB - 519,900 THB), cumulative orders have strongly exceeded 3,000 vehicles. In July, the first batch of over 2,000 Chery Q vehicles arrived in Thailand from China, launching deliveries.

Almost at the same time, the Indonesia market opened pre-orders on May 18, officially launched sales at the GIIAS Motor Show on July 31 (239.9 million - 264.9 million Indonesian Rupiah), orders have exceeded 6,000 units. Chery Thailand General Manager Jim Lee stated plainly at the launch event: "Chery QQ has accompanied Thai users for 20 years; this is our greatest confidence in deeply cultivating the local market."

This is not an accidental boom in a single market, but a validation of the systemic competitiveness of Chinese premium compact cars in the Southeast Asian market. More notably, the all-new QQ3 also exceeded 56,000 units in orders in its first month of launch domestically—from Wuhu to Bangkok, from Chengdu to Jakarta, a compact car exploding simultaneously in multiple markets is rare in the history of Chinese cars going global.

20 Years of Nostalgia Return, From "National Compact Car" to "Global ICON"

In 2006, the old QQ model drove into the streets of Thailand and Indonesia, becoming the youth memory for a generation of Southeast Asians. In 2026, the all-new QQ3 returns under the name Chery Q. In 20 years, it has completed the brand leap from "National Commuter Car" to "Global Premium Compact Car".

The power of this nostalgia is clearly visible in the order structure—62% of orders in the Thailand market are from female users, with many young people spontaneously checking in and sharing on Facebook, Instagram; the Indonesia market attracted many middle-aged family users to pre-order due to "nostalgia". A single car moving two generations relies on more than just nostalgia.

The all-new QQ3 is not simply a "reprint of classics". It was designed by the first domestic team to win both Red Dot design awards. The 2025 all-new QQ concept car swept the Red Dot Concept Design Award and the Red Dot Brand and Communication Design Award, becoming the first Chinese fashion EV to win both Red Dot awards in the same year. In April 2026, the mass-produced all-new QQ3 won the Red Dot Product Design Award again; in July, its smart cockpit HMI interface won the Red Dot Brand and Communication Design Award. From concept to mass production, from styling to smart cockpit, the four Red Dot trophies fully showcase Chery Design's full-link capability from creative implementation to whole vehicle mass production.

Global Same Standards, No Downgraded Specs, No Special Supplies

In past narratives of going global, "overseas special edition" often meant downsized configurations. The all-new QQ3 breaks this convention.

Chery Automobile Vice President Zhang Hongyu explicitly stated: "From chassis architecture, battery safety to body structure, we adapt to Southeast Asian right-hand drive regulations simultaneously, undergoing rigorous testing in multiple global regions, without downsizing specs or making special supplies." Chery Indonesia General Manager Assistant Zeng Shuo also emphasized: "At Chery Indonesia, quality is always prioritized over profit."

This commitment to the product manifests as the complete presentation of class-leading configurations ("Top 10 Unique in Class, Top 13 Leading in Class") in the overseas market. The 2700mm ultra-long wheelbase brings a B-class space experience with 85% space utilization efficiency; 82% high-strength steel ratio, 1300MPa integrated hot-formed door rings build a rock-solid body; IP68 highest waterproof level Rhino Battery, tailor-made for the Southeast Asian rainy season; the Lingxi Cockpit composed of Qualcomm 8155 chip and 15.6-inch 2.5K ultra-HD center control screen, equipped with Carmind large model supporting AI natural language chatting.

Thailand's rainy season flooding, Indonesia's tropical heat, Bangkok's narrow streets—these localization challenges were not avoided by "downgrading specs", but were addressed one by one through engineering means such as right-hand drive tuning, battery waterproofing enhancement, and high-temperature heat dissipation optimization.

"The World's Three Little Ones", New Coordinates for Chinese Automotive Culture

The all-new QQ3 proposed an ambitious positioning: to jointly build the "World's Three Little Ones" global compact car culture pattern with German SMART and British MINI.

This is not a simple brand benchmarking. MINI has over sixty years of brand accumulation, SMART has Mercedes-Benz technical endorsement, and QQ accumulated 1.5 million global users in 23 years. The common point among the three is having long brand accumulation, and all have undergone electrification rebirth. The arrival of the all-new QQ3 is a key leap for Chinese compact cars from functional inclusiveness to value leadership, from local deep cultivation to global breakthrough.

Thai authoritative automotive media Autolife Thailand believes Chery Q has strong competitiveness in the 500,000 THB price range; Indonesian automotive media OtoDriver evaluated it as "with more comprehensive product power, becoming the most direct competitor of products in the same class". Professional media recognition proves that "The World's Three Little Ones" is not a castle in the air—it won the market's genuine financial vote with global unified quality and class-leading product power.

From the 2003 first-generation QQ knocking open the door of Chinese family travel with 39,800 yuan, to the 2026 all-new QQ3 conquering Southeast Asia in the posture of a "complete solution"; from the "enough is good" national commuter car to the global premium compact car competing on the same stage with SMART, MINI—QQ's transformation is a vivid footnote of Chinese automobiles going from product export to brand export, from technology export to cultural export.

At the 2026 China Auto Forum, Beijing Hyundai GM Li Fenggang publicly criticized some brands for cutting necessary testing links to accelerate launch schedules, making consumers substitute as "test drivers". Almost simultaneously, the National Automotive Standardization Technical Committee proposed increasing the total mileage of new energy vehicle reliability driving tests to 30,000 kilometers. Both issues point in the same direction — "Rushed Cars" are being called off.

At this critical juncture, Fengyun T7 became the "center of attention": Others complete the full process from R&D to launch in 12 to 18 months, while this car is just preparing for pre-sale, having started preliminary research in 2022.

So, why is Fengyun T7 so "slow"? According to Li Xueyong, Executive Vice President of Chery Automobile, it is simply that R&D cannot be rushed, testing cannot be rushed, and co-creation cannot be rushed.

First, look at R&D. Fengyun T7 is not a "China-special car"; overseas it is called LEPAS L6. South Africa has pre-sales, Thailand has launched, and it will later enter the EU, Australia/New Zealand, UK, and over 130 other countries. Created collaboratively by top 10 global R&D design centers and hundreds of designers, with deep co-creation by 1000+ global users. Adapting to different countries' regulatory standards, road conditions, and climate environments means the R&D cycle cannot be compressed.

Next, look at testing. Fengyun T7 has cumulatively invested in 963 test vehicles, with a global durability testing mileage reaching 1.45 million kilometers. Test routes cover the EU, Australia, South America, Middle East, Southeast Asia, and Russia, enduring extreme environments including high heat, extreme cold, high humidity, and high salinity. This is not data run out in a lab, but ground up inch by inch in real extreme environments. Meanwhile, the full suite of evaluations covers four major dimensions: safe driving, collision avoidance, collision protection, and post-collision safety: these testing links cannot be saved on, nor can they be rushed.

Finally, look at co-creation. Fengyun T7 has 1000+ global users deeply participating in the R&D process; users' real feedback and actual needs from different markets are all integrated into the product definition. This co-creation model itself requires time; it cannot be hurried.

To be honest, some cars in the industry can be "fast" now by compressing testing and simplifying verification. But making cars is not making phones; a car concerns the travel safety of a family for at least several years, or up to over a decade. Rather than letting users act as "test drivers" to find problems after launch, it is better to solve all problems before launch. Fengyun T7 ran 1.45 million kilometers genuinely in global extreme environments; this "slowness" is the slowness that is responsible to users.

Simply put, Fengyun T7's "slowness" is not low efficiency, but a necessary path of positive development. It is not built in China and then tweaked and modified and sold abroad, but designed from day one according to global standards: first run a verification lap globally for quality, then return to the domestic market. This path of "first going global, then returning home" inherently requires several times the time of "rapid completion".

It can be said that Fengyun T7's "slowness" is that sense of reverence when facing the global market: reverence for safety, reverence for quality, reverence for users. This "slowness" is worth it.

1997, north of Wuhu city, a barren stretch of land.

No factories, no equipment, no technical drawings, hardly anyone believed anything could grow here. Chery drove its first stake into such a place. Back then, the Chinese auto market was dominated by joint-venture brands. Santana, Jetta, Fukang "the old three" ruled supreme. Domestic brands? In many people's concepts, that was just a joke.

Two years later, the first Fengyun came off the line. Two more years passed, and Fengyun became the first Chinese brand sedan to cross the border. No one could have imagined that this car, which raced out of the barren land, would weave a story of 20 million vehicles 29 years later.

But what is truly worth discussing about the number 20 million is never how big it is, but how "heavy" it is.

One in every three owners is not in China

20 million, placed in today's Chinese auto market, just looking at the numbers, it's not earth-shattering. But if you calculate this arithmetic problem differently, the result is completely different.

Among Chery's 20 million users, nearly 7 million are from overseas. Accounting for 35%. What does this mean? For every 3 Chery vehicles sold, 1 is sold outside China. This proportion is unique among all Chinese automakers.

This first half of the year, Chery exported 943,800 vehicles, up 71.5% year-on-year. On average, one Chery vehicle heads to an overseas wharf every 17 seconds. June was even more exaggerated, with overseas sales hitting 191,000 in a single month, with an export ratio as high as 69.5%. In other words, nearly seven out of ten Chery vehicles sold that month were bought by foreigners.

If we look at the timeline, in 2007 Chery completed its first 1 million in the first decade—that was the first time a Chinese domestic brand knocked on the door of the "million club". From 1 million to 20 million, 19 years, compound growth rate 17%. The growth curve of the last two years is steep and frightening; just the export volume of the first half of this year already exceeded the total global sales of certain brands for the entire year.

But what is worth pondering more behind the numbers is: Chery didn't just recently think about going overseas, it has walked this road of globalization for over twenty years. Starting from the first Fengyun exported to Syria in 2001, Chery has always been moving outwards. The first 20 years were a slow simmer, only in the last two years has it come to a quick boil.

More valuable than any report is the vote of one family, two generations

At the delivery site of the 20 millionth vehicle on July 25, 2026, there was an interesting detail.

The owner is named An Xinran, Australian nationality, pursuing a PhD at Zhejiang University. Why did she buy a Chinese brand EV? The story starts with her mom. An Xinran's mom was already a Chery owner in Australia. Back then she chose Chery because Chery received a five-star rating in the Australia and New Zealand high-spec safety test. The old lady felt this Chinese car was reliable, safe, and trustworthy.

Influenced by her mother, after coming to China to study, An Xinran has been paying attention to Chery. Later she saw the Fengyun A9, was moved by its appearance and intelligent cockpit, became the recipient of the 20 millionth vehicle, and received the car key from Yin Tongyue and spokesperson Yang Zi.

Where is the gold content of this story? In "intergenerational transmission" and "trans-oceanic trust".

Mom drives a Chery in Australia for safety; daughter drives a Chery in China for intelligence. Two generations, two countries, two completely different usage scenarios and consumption needs, caught by the same brand. This is not something ad copy can fabricate; this is real word-of-mouth rolling into a snowball.

Think about it, how harsh the Australian market is on car safety requirements, anyone who knows cars slightly knows. Getting a five-star rating there is equivalent to getting an "entry ticket" for the entire mature Western market. And an Australian family, mom drove it and thought it was good, daughter continues to buy — this trust chain is more convincing than any "Global Sales #1" slogan.

What is truly difficult is not selling the car, but taking root

Many people think "globalization" is just shipping cars to ports, loading ships, and sending them off. That is trade, not globalization.

Chery's understanding of globalization is three stages: product going overseas, capacity going overseas, ecosystem going overseas. As Yin Tongyue said, it is from "going out" to "going in" and then to "blending in".

How to blend in?

As of now, Chery has 16 overseas factories globally, distributed in Brazil, Spain, Thailand, South Africa, etc. In 2024, Chery cooperated with Spanish EV MOTORS, revived the Spanish national brand EBRO, directly creating over 1,000 jobs, called a "model of China-Spain cooperation" by both governments. This July, Chery launched the upgrade and renovation of the South African Rosslyn plant — this plant was built in 1963, after Chery took over it promised to retain all 692 employees, and also drove nearly 3,000 jobs upstream and downstream.

Among Chery's 150,000 global employees, overseas employees exceed 20,000.

Yin Tongyue has a sentence that impressed me deeply. He said Chery cannot be a "tumbleweed chasing profit", rolling wherever the wind blows, cannot take root; it must be a "tree planter rooted locally", wherever it is, for wherever it is, becoming a part of the locals.

This sounds simple, but weighs heavily. The "tumbleweed" style of going out is the logic of making fast money — rush in when the market is good, run away when the market is bad. But the logic of the "tree planter" is — I came, and I won't leave, I grow together with this land.

In 2026, Chery joined the IATF International Automotive Task Force Board, obtained the voting right for global auto standard formulation. From "abiding by rules" to "participating in setting standards", this leap is much harder and more valuable than selling hundreds of thousands more cars.

After 20 million, why dare to say "no involution"?

At the Fengyun A9 launch event on July 25, 2026, Yin Tongyue said: "After 20 million vehicles, we will no longer participate in involution, we will no longer only pursue sales, but pursue upward brand growth, pursue greater value creation."

Spoken by others, this might be face-saving talk. But spoken by Chery, it is backed by solid actions.

This first half of the year, Chery actively "squeezed out excess" domestically, significantly reducing dealer inventory, shipping 150,000 fewer cars domestically. The sales figures indeed looked bad, but dealer inventory pressure eased, channels became healthier. What was the cost? Decline in short-term sales. What was exchanged? Beneficial operation of the entire system.

In the latest Fortune China 500 list, Chery ranked 87th on its debut, with a return on net assets of 36.5%, number one in the auto industry. Not competing on price is because it found things more valuable than competing on price.

Fengyun A9 is that "upward" spear. Full series standard equipped with 70kWh battery, 655 km range, 8 airbags, front double wishbone rear five-link suspension, pre-sale price 109,900 to 129,900. Pulling this spec sheet to the European market, the level of competitiveness is clear to those in the know. 72-hour pre-sale orders 18,173 units, 15 days broke 31,729 units. The market votes with its feet, more real than any self-praise. From the first Fengyun going off the line in 1999, to today Fengyun A9 becoming the carrier of the 20 millionth; from "making cars ordinary people can afford" to "defining global high-quality mobility standards" — the name Fengyun has been used for 27 years, the logic behind it has climbed several steps.

What did that stake hammered on the barren land pierce out?

Back to 1997. When Chery drove the first stake into the barren land, no one believed this zero-start domestic brand could survive, let alone believed it could go out.

That year, the landscape of Chinese cars was still decided by joint-venture brands. "Market for Technology" was exchanged for 20 years, how much technology was actually exchanged, everyone has a number in their heart. Chery took a different road from the beginning — no joint ventures, no relying on foreign parties, gnawing technology by itself, expanding market by itself.

Was this road difficult? Too difficult. The first 1 million in 2007 took ten years; from 1 million to 2 million took three years; from 2 million to 5 million took five years; from 5 million to 10 million took six years; from 10 million to 15 million took three years; from 15 million to 20 million took only two years. The slope gets steeper and steeper, but every step is stepped solidly.

This number 20 million, the real weight is not in "20 million" itself, but in its composition — 35% overseas users, first Chinese brand exports for 23 consecutive years, three-digit growth in European market, one seat on the IATF board, An Xinran and her mom crossing two generations and two countries brand trust.

These are the assets that cannot be taken away. Yin Tongyue said, 2027 is Chery's 30th anniversary, by then Chery will not only be an auto company, but also a tech ecosystem company. From barren land to 20 million vehicles, from Wuhu to over 100 countries and regions globally, Chery has walked this road for 29 years.

No short cuts, all hard work. But on the road of globalization, it is precisely hard work that is most valuable.