Global Quality, Unlocking Steady Happiness for Families

On August 26, 2026, at Yanqi Lake, Beijing, the Chery Fengyun Brand "Steady Happiness" new product launch event officially kicked off, with the Native Global Pure Electric SUV Fengyun T7 formally entering the domestic market. The new car offers three configurations: 600km Enjoyment Edition, 600km Comfort Edition, and 600km Intelligent Edition. The official guide price is 97,900 - 118,900 CNY, with a limited-time priority trade-in price of 94,900 - 115,900 CNY. Delivery was achieved at launch during the event, bringing global manufacturing standards to the 100k-level pure electric SUV segment.

At this launch event, well-known musician Kelvin Wu attended as Fengyun T7's "Happiness Experience Officer", conversing with Chery Executive Vice President Li Xueyong on family travel and quality manufacturing. They jointly launched the "Happiness Co-creation Plan", interpreting the product philosophy of "Slow work builds good cars" and explaining the family travel happiness embodied by the Fengyun T7.

As a native global model, Fengyun T7 is built upon Chery's "1+7+N" global R&D system. Sibling models have already landed in overseas markets such as Thailand and South Africa, completing development verification for regulations and usage environments in 210 countries and regions globally. It benchmarks the 2026 E-NCAP 5-Star Safety Standards, has accumulated over 6 million kilometers in global road tests, and brings export-level manufacturing standards down to the domestic home market.

Super Performance Run: Stable Range Across the Series, Say Goodbye to Range Anxiety

Fengyun T7 achieves rare range equity across the series in the 100k-level market. All three versions are equipped with the 65.05kWh Rhinoceros Lithium Iron Phosphate Battery. The CLTC range is 600km, with official tested range exceeding 667km, achieving true range "reverse labeling" (Actual > Claimed). Fast charging from 30% to 80% takes only 20 minutes; a cup of coffee can replenish about 300km of range. The battery cycle life is greater than 2,500 cycles, with a design service life of up to 15 years.

The series comes standard with dual-source wide-temperature heat pump air conditioning. In low-temperature environments, range increases by 30%, making it more friendly for winter use in northern regions. It is equipped with the 12-in-1 Kunpeng Super Energy Electric Drive, with a maximum power of 178kW, maximum torque of 275N·m, and combined efficiency of 90.8%. Through 14 aerodynamic optimizations, the drag coefficient is as low as 0.286Cd, with energy consumption of 12.9kWh per 100km, balancing power performance and energy saving.

Vehicle dimensions are 4570×1852×1694mm, with a wheelbase of 2700mm. The interior usable space ratio is 84%, featuring a flat rear floor, providing spacious home space. A 50.8:49.2 Golden Axle Load Ratio achieves excellent driving stability, suitable for commuting, long-distance, and outdoor camping scenarios. It supports 6.6kW external discharge, expanding outdoor life fun.

Global Beauty: Global Aesthetics, Balancing Practical Quality

Fengyun T7 adopts family sculptural aesthetic design. The wind-riding front face and streamlined body are paired with sky glow through-body taillights, offering 6 trendy body color options. The interior features the Cloud Wing Cocooning Cockpit with large-area soft wrapping. All interior materials have passed anti-aging tests, balancing aesthetics and durability. Equipped with a 15.6-inch 2.5K central control screen + 8.8-inch full LCD instrument cluster, the cockpit is powered by the Lingxi Cockpit 2.0 system. Interaction is smooth, supporting smartphone connectivity, creating a comfortable digital cockpit experience.

More Safety: Multi-layer Protection, Securing Travel Baseline

The whole vehicle uses a nine-horizontal five-vertical cage body structure. 80% high-strength steel ratio and 18.84% hot-formed steel ratio are adopted. It is equipped with 9 airbags, including far-end dual-chamber airbags and rear side airbags, providing comprehensive protection for all occupants. The Rhinoceros Battery features IP68 waterproofing and a 6D Global Protection System, resisting risks such as crushing, puncturing, and high temperatures, building a complete safety barrier from the vehicle to the battery.

Great Intelligence: High-Level Intelligent Driving Extended to Home Use, High Configuration for Family

Fengyun T7 is equipped with the Falcon 500 Intelligent Driving Assistance System. High-end versions support Highway NOA Pilot Assist and automatic parking in 300+ scenarios. From adaptive cruise control and lane centering to automatic parking, high-level intelligent driving configurations are brought into the 100k segment, lowering the intelligent driving experience threshold for family users.

Chery Executive Vice President Li Xueyong stated at the launch: "Global Quality, Crafted with Precision, Slow Work, Fine Details, No Compromise. Thousands of Refinements Reveal True Quality, Steady Happiness Lasts Longer. Fengyun T7 adheres to Six Major Redundancy Standards: Crash Safety, Battery Safety, Range Equity, Global Energy Saving, Handling Performance, and Whole Vehicle Validation, creating a reliable and secure pure electric car for family users."

With the official launch of Fengyun T7, the 100k-level pure electric SUV market welcomes a "Global Quality" new contender. With its native global vehicle strength verified overseas, 600km range equity across the series, comprehensive safety configuration, and honest pricing, Fengyun T7 is committed to bringing a worry-free and secure new choice for pure electric travel to a wide range of family users.

Competition in the domestic new energy sector has entered a frenzied stage.

The pace of new car iterations has been repeatedly compressed, shortened from one generation every three years in the past to two years or eighteen months; some brands even achieve multiple updates a year. Price wars, configuration involution, and traffic games are played one after another. The entire industry seems to be stepping onto an endless racing track, with everyone chasing faster new product speeds.

While the entire industry believes "only speed cannot be broken" in this general environment, Chery, at a new product launch event, told a story counter to industry trends.

The new Fengyun T7 officially debuts. The new car launches with three configurations. The official guide price range is 97,900-118,900 yuan. Exchange users can also enjoy a 3,000 yuan early exchange discount. Looking at the pricing alone, it is just another new contender in the 100,000 yuan level pure electric SUV track. But looking past the price layer, behind this car lies a car creation philosophy completely different from the industry mainstream.

The greatest uniqueness of the Fengyun T7 lies in the fact that it is not a special model created specifically for the local market, but a native global car defined from the source.

Its sibling model Lepas L6 has already completed launches and deliveries in the South African and Thai markets. According to the planning schedule, it landed in Indonesia in August, entered the EU market in September, and in October will successively cover multiple regions including Australia, New Zealand, the UK, Israel, and Malaysia.

In other words, before officially meeting domestic consumers, this car has already gone through the full process test of launch, delivery, and real user usage overseas.

This product path of "overseas first, domestic later" is indeed rare in the 100,000 yuan level pure electric SUV market. The common logic of most car companies is to first deeply cultivate the domestic market. After the scale is validated, then make adaptive modifications to sell overseas. But from the beginning of the Fengyun T7 R&D project, laws and regulations of 210 countries and regions worldwide, as well as driving habits, were taken into account. The vehicle is developed forward according to the 2026 E-NCAP five-star safety standards.

Its R&D cycle lasts a full three years. Placed in the current industry environment pursuing rapid landing, a three-year R&D cycle can be considered a kind of "luxury".

The project relies on Chery's global "1+7+N" R&D system, mobilizing hundreds of designers distributed across ten global design centers to participate collaboratively. In the early stage of the project, the team visited 15 representative countries and completed deep research on 5,000 global users. The sibling model Lepas L6 debuted at Milan Design Week. The external evaluation was not a visual impact of "stunning", but rather "timeless". This timelessness is indeed the result settled after gathering aesthetic tastes from different regions around the world.

In today's automotive market, many products are obsessed with the visual impact of the first glance. But to achieve long-term timelessness, it instead tests the design skills more.

The appearance of the Fengyun T7 is not an individual inspiration output of a certain designer, but a co-creation result of large-scale global users. Over 5,000 ordinary users from different countries, their real car usage scenarios and aesthetic preferences, are all included in the assessment dimensions of the whole vehicle design. The final product has no radical exaggerated styling. The overall style is restrained and coordinated, pursuing a lasting sense of visual comfort.

Hundreds of designers work collaboratively. The goal is not to create an eye-catching blockbuster appearance, but to seek a broad aesthetic consensus. A car must simultaneously take into account the reserved aesthetics of European users, the practicality demands of Southeast Asian users, and the unique preferences of the Middle East region. The optimal solution is to return to the essence of design: good-looking, practical, and able to withstand the polishing of time.

In terms of safety, the Fengyun T7's body structure, battery protection, and full set of active safety systems are all developed against the 2026 E-NCAP five-star standard. Compared to most same-price products currently on the market, it directly crosses to the next generation of safety systems.

The whole vehicle environmental adaptability covers the extreme interval of -40°C to 55°C. The dual-source heating system needed for the Nordic winter environment, the 500mm wading ability for the tropical rainy season, are not optional configurations, but hard engineering indicators directly written into the basic product definition.

This redundant design in standards is difficult for consumers to perceive intuitively during short-term car use, but it directly determines the lower limit of vehicle reliability for long-term use.

Its whole vehicle verification system is substantial enough among same-level products. The project invested 81 exclusive durability test vehicles to carry out road tests simultaneously. The cumulative test mileage of the whole vehicle exceeded 6 million kilometers, among which the durability special actual test mileage was 1.45 million kilometers. Test footprints covered regions such as the EU, Australia-New Zealand, Middle East, South Africa, Russia, Mexico, Brazil, and more, facing more than 100 types of complex road conditions globally.

Brazil's high-frequency high-speed hump, Mexico's bumpy cobblestone road surface, Germany's high-speed large curvature bends, South Africa's soft unpaved dirt roads, Southeast Asia's continuous rainwater flooded sections, the Middle East's high-temperature and sun exposure environment all year round, all adopt real road actual tests, without relying on laboratory simulation data.

As the official said, all quality conclusions come from the inspection of real roads.

Before the official announcement in China, this test car had already appeared frequently all over the world. Crushing speed humps in Brazil, driving over Mexico's bumpy road surfaces, challenging Germany's high-speed bends, galloping on South Africa's wilderness dirt roads, holding up Southeast Asian rainy seasons and Middle Eastern heatwaves, and surviving the Nordic severe winters.

This global verification system received positive evaluations from the Associated Press. At the Chengdu Auto Show scene, the foreign exhibition team also showed strong interest in the Fengyun T7. Chery has maintained the first place in Chinese brand passenger car exports for 23 consecutive years. Global users have broken through 20 million, products sold to over 130 countries and regions. The globalized experience accumulated over the years is all fed back to the product power of Fengyun T7.

The starting price of 97,900 yuan is the most direct signal sent by Fengyun T7 to the market. But what is worth more attention than the price is the sediment behind the price: three years of complete R&D cycle, massive global real vehicle verification, forward-looking E-NCAP safety standards, actual tests of hundreds of extreme road conditions.

When the entire industry is chasing faster iterations, Chery gives another answer with Fengyun T7: A reliable good car aimed at the global market cannot be rushed and cannot be fast.

The 100,000 yuan level pure electric SUV market never lacks low-price products, but choices that "maintain affordability while ensuring reliability and durability" are still scarce. If a car can withstand the heavy tests of Brazil's bumpy roads, the Middle East's continuous high temperatures, and Germany's high-speed bends, then returning to the domestic market, facing ordinary family daily commuting scenarios, it will naturally not disappoint users.

August 26, Global Quality Pure Electric SUV Fengyun T7 officially launched, the new car offers 3 versions, launch guide price 97,900 CNY—118,900 CNY, priority trade-in price 94,900 CNY—115,900 CNY. Fengyun T7, with global quality as the foundation, relies on Super Performance, Global Aesthetics, Safer, Smart Intelligence four core values, as well as Crash Safety, Battery Safety, Range Equality, All-domain Energy Saving, Handling Performance, Whole Vehicle Validation "Six Major Redundancies" product strength, brings reliable and secure pure electric travel choices for global users.

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At the launch event, well-known musician Wu Kequn appeared as "Happiness Experience Officer" unexpectedly, conversing with Chery Automobile Executive Vice President Li Xueyong on the topic of "Steady Happiness", sharing vehicle experience, interpreting the steady happiness brought by Fengyun T7. Both parties agreed on the philosophy of slow craftsmanship for quality cars, and jointly launched the Fengyun T7 "Happiness Co-creation Plan" on site, calling on everyone to discover happiness details in life. From pre-sale leading, global standards, global verification, global adaptation to delivery at launch, Fengyun T7, with sincere pricing and global strength, releases the product potential of "Global Quality Pure Electric SUV", unlocks "Super Beautiful and Better" car life for global users, and guards every bit of steady happiness.

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As Chery Smart Electric Era's first native global vehicle, Fengyun T7 has undergone 3 years of R&D polishing, absorbing co-creation opinions from over 5,000 users, the vehicle strictly benchmarked against 2026 Edition E-NCAP EU safety standards for development. The same-origin model has already landed in overseas markets such as Thailand, South Africa, etc., and will subsequently enter European, Australia and New Zealand global high-regulation markets. It is a quality vehicle truly facing global users. The whole vehicle completed 1.45 million kilometers of all-domain durability testing, experienced validation of five extreme environments: high temperature, extreme cold, high humidity, high salinity, product reliability underwent severe testing.

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In the core three-electrics field, Fengyun T7 breaks the industry convention of "entry-level short range, long range only for high trim", all series standard equipped with 65.05kWh Rhino LFP Battery, CLTC working condition pure electric range uniformly reaches 600km, actual range can reach above 667km, thoroughly eliminating home user range anxiety. The vehicle is equipped with 178kW high-power drive motor, peak torque 275N·m, top speed 180km/h, city commute, highway overtaking power is sufficient; 30%-80% fast charging takes only 20 minutes, simultaneously supports 6.6kW external discharge, meeting outdoor camping power requirements. Dual-source Wide-Temperature Heat Pump AC paired with High Voltage PTC Temperature Control System, can adapt to -30°C to 55°C extreme environments, low temperature range performance is more stable.

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In space and comfort levels, Fengyun T7 body size is 4570mm×1852mm×1694mm, wheelbase reaches 2700mm, rear floor purely flat, seating space is spacious; 450L regular trunk volume, rear seats folded down expanded space is considerable, matching 38 humanized storage spaces inside the car, fully meeting family daily travel, outdoor travel loading requirements. Chassis tuned by international team professionals, Gold Ratio axle weight paired with large damping suspension, vibration filtering performance is class-leading, driving quietness is excellent,兼顾 handling stability and seating comfort.

In intelligent configuration, new car equipped with Lingxi Smart Cockpit 2.0 system, high trim models equipped with Qualcomm 8775 Cockpit-Driver Integration Chip, voice interaction, in-vehicle machine fluency maxed out; Falcon 500 Intelligent Driving Assistance System, relying on 22 high-precision sensors, achieves Highway NOA Pilot Assistance, 300+ all-scenario automatic parking, covering dead-end road parking, multi-level memory parking and other complex scenarios, greatly reducing daily driving difficulty. Entry-level version standard equipped with 9 Airbags, ACC Adaptive Cruise Control, Sony Audio, basic configuration no cut, truly achieving entry-level not cheap version.

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To thank consumers, Fengyun T7 launches multiple sincere purchase benefits simultaneously

From now until September 30, placing an order enjoys 8 benefit packages:

1. Color Gift: Value 6,000 CNY Personal Colors (Crimson Orange, Mountain Smoke Purple) Limited Time Free

2. Finance Gift: 2 Years 0% Interest on 60,000 CNY or 5 Years (3 Years Interest-Free) on 100,000 CNY

3. Trade-in Gift: Any Brand, 3,000 CNY/Unit Trade-in Subsidy

4. Safety Net Gift: 2 Safety Net Benefits

① Power Battery Safety Guarantee: If whole vehicle thermal runaway damage caused by power battery issues, Chery will compensate with same model new car or new car with no lower than original configuration;

② Driving Assistance Guarantee: Within one year from purchase date, in "Parking Scenarios" or "Smart Pilot Scenarios" judged as "Intelligent Driving Assistance System Fault" causing accidents resulting in injury to occupants and third-party losses, max compensation 5,000,000 CNY

5. Lifetime Gift: 2 Lifetime Benefits

① Whole Vehicle Lifetime Warranty: Value 10,000 CNY Whole Vehicle Lifetime Warranty (Including Three Electrics), excluding wear and tear/special parts;

② Lifetime Maintenance Package: 666 CNY to purchase Value 3,999 CNY Lifetime Basic Maintenance Package (1 Time/Year)

6. Data Gift: Enjoy Free Lifetime Basic Data, Entertainment Data 3 Years 5G / Free (Limited to First Owner)

Note: Pre-sale Period Expansion Gift (Pay 1,000 CNY Deposit Deduct 2,000 CNY Purchase Price) Extended to August 31st 24:00 Deadline

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To Wrap Up: The 100,000-level pure electric market competition is increasingly fierce, Fengyun T7 with core advantages of "No Compromise across All Series, Global Quality, Ultra-long Range", breaks traditional ideas of configuration arm race, downgrades core hardware, safety standards, smart experience to entry-level price. With Fengyun T7 official launch, Chery will further solidify home pure electric market layout, with global quality product strength, bring more reliable, more secure pure electric travel solutions for Chinese families.

Evening of August 26, Chery Automobile's highly anticipated "Global Quality Pure Electric SUV" — Fengyun T7 officially launched globally at Yanqi Lake, Beijing. The new car launched with 3 trim configurations: 600km Joy Edition, 600km Comfort Edition, 600km Smart Edition, with an Official Guide Price of 97,900 Yuan — 118,900 Yuan, and the Priority Trade-in Price directly dropped to 94,900 Yuan — 115,900 Yuan. In the "Fast Era" where the auto industry generally races in speed and gimmicks, Chery Fengyun T7 goes against the trend, with the car-building philosophy of "Slow work builds good cars, global cars cannot be rushed at all", a long-termist approach. After rigorous durability verification across 21 countries and 1.45 million kilometers globally, carrying "Crash Safety, Battery Safety, Range Equality, All-domain Energy Saving, Handling Performance, Whole Vehicle Verification" six major product redundancies and four core values, it has set a new global quality benchmark for the 100,000-yuan level pure electric SUV market.

Slow work builds good cars: Reject "Fast Food Car Building". Under the current extremely competitive new energy vehicle market wave where "one model change a year, one generation change every half year" is impetuous, many car companies compressed R&D cycles to seize the trend, leading to users frequently suffering betrayal and quality hazards. As a leading car company ranked first in Chinese brand passenger car exports for 23 consecutive years, with global users exceeding 20 million, Chery gave a completely different answer sheet on Fengyun T7 — "Slow work builds good cars, global cars cannot be rushed at all". Fengyun T7 is not a domestic modified car going overseas in the traditional sense, but a "Native Global Car" that strictly benchmarks the 2026 E-NCAP Global Five-Star Safety Standard from the beginning of product definition. Before the new car landed in the Chinese market, its same-source global model Lepas L6 had already launched in Thailand and South Africa, and shocked at Milan Design Week, then will accelerate into Spain, Italy, UK, Greece, Australia and other 210 countries and regions globally.

Exterior length, width, height dimensions are 4570mm, 1852mm, 1694mm respectively, wheelbase is 2700mm, minimum ground clearance is 190mm. Interior space utilization rate reaches 84%, maximum front headroom is 991mm, rear legroom reaches 911mm, rear floor adopts a pure flat design, ensuring leg stretch comfort when fully occupied. Trunk conventional storage volume is 450L, equipped with a 99L sunken storage compartment under the cover, and a 19L independent privacy compartment storage box. Rear seats support 4/6 split folding, after seats folded it can expand to form a pure flat loading/bedding space with depth 1955mm, width 1310mm, maximum storage volume expanded to 1550L.

Body adopts a nine horizontal and five vertical cage structure, high strength steel usage ratio reaches 80%, among them hot-formed steel proportion reaches 18.84%, and extensively applied double-sided galvanized steel plates on front hood, four doors, and tailgate. Battery pack adopts 6D Lock-in Armor 3D Protection Design, including 31 layers of structural protection (bottom 8 layers, side 7 layers, insulation and heat insulation 16 layers) and internal three horizontal one vertical skeleton and independent electrical compartment. Battery protection meets IP68 waterproof sealing standard (passing 48-hour 1-meter water depth immersion test), lateral anti-compression load reaches 200kN, passed 1008-hour high-concentration salt spray corrosion test and 105-second continuous direct fire test.

Smart cockpit equipped with 4nm process manufacturing Qualcomm Snapdragon 8775 cockpit-integrated chip, NPU neural network computing power reaches 72 TOPS, GPU computing power 1.3 TFLOPS, CPU computing power 230K, system architecture integration increased by 60%, system interaction response delay as low as 80ms. Equipped with 15.6-inch 2.5K resolution ultra-clear floating central control screen, peak brightness 1000nit, surface covered with anti-glare, anti-reflect, anti-fingerprint 3A protection coating, supports CarPlay, Huawei HiCar, and CarLink full protocol wireless phone interconnection. Car machine built-in Lingxi Smart Cockpit 2.0 Operating System and deeply integrated with Doubao Large Model, supports Xiaoqi chatting multi-role and multi-dialect voice interaction. Cockpit equipped with Sony custom pebble floating speakers, seats adopt 9-layer cloud feeling composite structure, driver supports 10-way electric adjustment, front row supports 3-level seat cushion and backrest dual heating and 3D-mesh suction soft ventilation function. Car machine presets 7 exclusive scenario strategies such as Nap mode, Baby mode, Pet mode, Storage mode, Awake mode, Sentry mode, and Camping mode.

Driving assist hardware equipped with Falcon 500 Smart Driving System, integrated 22 high-precision sensor hardware (including 3 mmWave radars, 7 HD cameras, and 12 ultrasonic radars), supports Highway Pilot Assist (Highway NOA, covering autonomous on/off ramps, autonomous overtaking lane change, close-range Cut-in avoidance and forward 500m path prediction) as well as a full-scenario automatic parking system covering over 300 working conditions (Supports off-vehicle parking, remote parking out, cross-floor memory parking and 100m tracking reverse function).

Within just 14 days of pre-sale opening, Fengyun T7 secured 23,668 orders, among them female users account for 36.5%, young family users under 35 years old up to 64.7%, this bright achievement has already proven the strong appeal of global quality. As discussed by Vice President Li Xueyong and Wu Kequn at the press conference, the "steady happiness" pursued by today's young people and families is not an ethereal concept, but peace of mind and calm in every specific scenario — it is a range that doesn't fail on long trips in winter, it is a white body as solid as a rock for family outings, it is the ease of parking in narrow spaces with one click, it is the sincere respect brought by standard high specifications across the series.

On August 26, Chery Fengyun T7 was officially launched. This is a native global pure electric SUV with a development cycle of 3 years. It is not a domestic model modified and exported directly. Before the vehicle is finalized, a large amount of verification for overseas market environments, regulations, and road conditions has been completed. Homologous models have already been launched and sold in regions such as South Africa and Thailand. The domestic version is a product that returns to the local market after global testing. The longer development cycle means solving a large number of problems before launch. 81 durability test vehicles were invested, completing 1.45 million kilometers of specialized durability verification. Cumulative vehicle testing mileage exceeds 6 million kilometers, covering global extreme conditions such as high temperature, extreme cold, high salinity, and accumulated mud. 21 countries of real vehicle road testing and 212 regulatory certifications have also been completed. This pre-positioned verification mode aims to reduce the probability of users encountering abnormal noise, poor environmental adaptation, and component failures during later use.

In the under 100,000 pure electric SUV market, a relatively common industry status is range grading strategy. Most models in the same price range have small battery capacities for entry-level versions. CLTC range concentrates in the 430-500 km interval. If you want 600 km level long range, you usually need to upgrade the configuration grade and pay an additional 10,000-20,000 yuan in car purchase costs. The unique point of Fengyun T7 is that all three versions are uniformly equipped with the 65.05 kWh Rhino battery. All series have a CLTC range of 600 km, without the situation of range shrinking in the entry-level version, which is the so-called range equality in the industry. In daily life, for users mainly commuting in the city, calculating 30-50 km daily commute, a full battery state can support one week or even ten-plus days without charging, reducing the trouble of frequently going to charging piles; encountering weekend short-distance self-driving or cross-city travel, no need to worry excessively about remaining range; 30%-80% fast charging in 20 minutes capability can also complete recharging during a brief rest at service areas; meanwhile, the battery has over 2,500 cycle lives. From a parameter level, it can match the full lifecycle use of the vehicle, reducing concerns about excessive battery decay later Auto Home ID. Additionally, all series are equipped with dual-source wide temperature range heat pump air conditioning plus high-pressure PTC. Facing northern winter low-temperature environments, it can alleviate the problem of pure electric vehicles' winter range dropping significantly. In -10°C environments, the range can achieve a certain level of improvement. In southern high-temperature and sweltering environments, it can also take into account cooling energy consumption, allowing users in different regions to have relatively stable range performance.

Apart from range-related hardware, this car has many practical hardware configurations in chassis, body, and intelligent systems. The body is developed according to the 2026 version E-NCAP five-star safety standard, adopting a nine-transverse and five-longitudinal cage-type body. The proportion of high-strength steel reaches 80%. It is equipped with the unique Shotgun structure in the same class, as well as the first-time dual-frame subframe and battery pack anti-collision beam, used to disperse collision impact force. Airbag configuration is given 9 units, including far-side airbags and long-size integrated side curtain airbags, further protecting the safety of personnel in the cockpit. The battery pack adopts 31-layer 6D lock armor protection structure, side squeeze resistance ability is twice the national standard. It completed IP68 waterproof, long-time salt mist, fire burning and other strict tests. Redundant designs are made for daily car use risks such as bumps, wading, and corrosion. Regarding the chassis, it uses four-wheel independent suspension. 50.8:49.2 front-to-rear golden axle load ratio, paired with large-diameter stabilizer bars and large bushings, tuned by an international chassis team. The official gives an 80 km/h Elk Test score, 500mm wading depth, accommodating both urban paved roads and complex unpaved road conditions' driving stability. On intelligent hardware, this car is equipped with the same-class first launch 4nm process 8775 cabin-driving integrated chip, achieving cabin-driving fusion. Coupled with Doubao Large Model to achieve voice interaction; the whole perception system includes 22 sensors, supporting 300+ scenario automatic parking, highway pilot assistance. Facing narrow parking spaces, cross-floor parking, highway long-distance driving, it can reduce driver operation burden. Inside the car, settings for nap, camping, baby, and other preset scenarios are set, one-click adjustment of car interior air conditioning, lighting, etc., settings, adapting to family diversified car use scenarios.

Overall, Fengyun T7 summarizes six major redundant product design concepts externally, corresponding to collision safety, battery safety, range equality, all-domain energy saving, handling performance, and whole vehicle verification. In plain language, it means hardware standards are higher than basic regulatory requirements, reserving a certain performance margin. Not only to meet the standard, but to cope with complex and changing real-world car use environments. This idea is also a product brought by long-cycle R&D. Many testing and verification work are completed before the product is launched, not after delivery to users to find problems. In terms of space, 2700mm wheelbase brings 84% interior space utilization rate. Rear floor is purely flat. Trunk conventional volume 450L, supports seat folding to form 1955mm×1310mm pure flat large bed. Whether it is daily loading of family supplies, or camping parked resting, it has a certain practicality. Car interior multiple storage compartments, multi-interface charging configuration, also lean towards family daily use needs.

From the consumer group perspective, the target user profile of this car is relatively clear. The core group is young first-time purchase families with a budget of 100,000-130,000 yuan, mostly three-person families, using vehicles for daily commuting, picking up and dropping off children, weekend short-distance outings, pursuing balanced comprehensive performance, unwilling to pay higher prices for long range or safety configurations; next is users who need cross-city commuting, often run highways, value real range, fast charging, and winter range stability; there is also a part of users who like camping, short-distance outdoor travel, need car interior expansion space, and good chassis passability; additionally, there is a part of pragmatic consumers, planning to use one car for a long time, value the whole vehicle after full verification, after-sales guarantee is perfect, lower sensitivity to flash marketing configurations, more focus on vehicle battery, motor, and electronics such core hardware reliability. For these types of users, its attractiveness mainly comes from range not having high-low distinction, safety hardware configuration complete, whole vehicle after multi-environment verification, plus corresponding car purchase rights, suitable for car buying people who put worry-free durability in priority.

Regarding price, Fengyun T7 has three car models. 600km Enjoyment Edition, Comfort Edition, Intelligent Enjoyment Edition launch guide prices are 97,900 yuan, 108,900 yuan, 118,900 yuan respectively. Early bird trade-in price corresponds to 94,900 yuan, 105,900 yuan, 115,900 yuan. After launch to September 30, placing an order can enjoy eight items gift pack, including limited-time free custom car colors, financial interest-free plans, 3,000 yuan trade-in subsidy regardless of brand; simultaneously launching two safety bottom-line policies, power battery thermal runaway due to its own reasons damage, compensate same model or new car not lower than original car configuration; parking and intelligent pilot scenarios, due to intelligent driving assistance system reasons causing accidents, up to 5 million compensation; additionally can choose whole vehicle including battery, motor, and electronics lifetime warranty, 666 yuan purchase lifetime basic maintenance package, first owner enjoys basic traffic lifetime free, entertainment traffic 3 years free; pre-sale period 1,000 yuan deposit deduct 2,000 yuan car purchase policy extended to August 31 deadline. It can be seen that the manufacturer sincerity is full. So the question arises, such a car Fengyun T7 that seems ordinary but has been tempered by time, do you like it?

Fengyun T7, distinguishing itself from the majority of the industry's "developed for domestic market, later modified for export" products, adopts Native Global Vehicle as its foundational positioning. Breaking out of the spec wars, it relies on upfront global regulations, comprehensive real-world vehicle verification, and global market trial runs to establish differentiated value in the 100,000 RMB-level pure electric SUV track. The core unique highlights concentrate on three levels: underlying development logic, four major product core values, and value pricing models.

Underlying Development Logic: Native Global Vehicle, Careful Craftsmanship Builds Quality Cars, Differentiated Reverse Trial Route

This is Fengyun T7's most core product foundation and the essential difference from same-class competitors. In the industry's involution environment, rushed car making prevails; most models prioritize meeting domestic market needs first, with minor modifications later to adapt for overseas markets. Fengyun T7 was defined from the outset for 210 countries and regions globally, completing global multi-regional verification first, then launching domestically. This belongs to a "Global Standards Implemented Inwards" reverse development model.

Development Upfront Global Standards, Rather than Late-stage Patches

Pre-research global regulations 2 years in advance, benchmarking 2026 Version E-NCCAP Five-Star Safety Standards. Conduct 5,000+ global user surveys, covering 15 typical country driving scenarios, incorporating road conditions, climates, and user habits of different regions into early product definition. Completing over 80 localization adaptations, including right-hand drive calibration, physical button preferences, strong light low-reflection interiors, special market safety features, etc., not patch-style modifications after launch.

Real Vehicle Comprehensive Rigorous Verification, Rejecting Laboratory Simulation

3-year complete R&D cycle, 81 durability test vehicles, cumulative 1.45 million km global real vehicle road testing, covering -40°C to -55°C extreme temperature range, 7 categories of extreme environments, 100+ global road conditions, adapting to 95% of global road types. Southeast Asia 500mm water wading, Middle East high-temperature sun exposure, Nordic extreme cold, Brazil gravel roads, Mexico cobblestone roads—all real vehicle trials. Tens of thousands of braking, steering, chassis impact tests all achieve problem closed-loop. Homologous model Lepas L6 launched first in South Africa and Thailand, about to enter EU, Australia & New Zealand, debuting at Milan Design Week. After being truly tested by overseas markets, overseas engineers, and overseas car owners, it is then given to domestic consumers. Quality is voted by global road conditions, not just marketing concepts.

Third-party Multi-dimensional Testimony, Value Fulfillment upon Launch

Obtained authoritative reporting by Associated Press. Overseas chassis, styling, and R&D engineers provided on-site support. Overseas influencers and foreign domestic first batch of car owners gave real feedback. Breaking the industry's time gap between new car launch and delivery, launch synchronously opens delivery. Users do not need to wait, global quality lands on site immediately. Stacked with Chery's 23 years of #1 Chinese Brand Passenger Vehicle Export and 20 million global user system backing, product reliability is supported by brand export accumulation.

Four Major Core Product Values' Unique Advantages

(1) Super Range: Rare Range Equality at 100,000 RMB Level, Reliable Power Range System Across All Environments

Industry entry-level pure electrification generally suffers from entry version battery shrinkage and large range gaps between high/low specs. Fengyun T7 achieves range equality, standardizing 65.05kWh Rhinoceros Battery across the full system. CLTC range 600 km, actual range over 667 km, achieving reverse reverse-marking, eliminating range anxiety for entry-level users from the source.

Battery and Recharging Balance Lifecycle and Efficiency

Battery cycle life greater than 2,500 times, service life up to 15 years, vehicle lifecycle battery replacement not needed. 30%-80% fast charge completed in 20 minutes, one cup of coffee refueling 300 km range. Battery -40°C to 60°C wide temperature range stable operation, not prone to degradation or breakdown in winter or summer.

Standard Dual-Source Wide Temperature Range Heat Pump AC for Full Series

Rare full-series standard in 100,000 RMB-level models. Range increased 30% in -10°C environment, stable operation at -30°C to -55°C, solving the pain point of pure electric range loss in Northern winters. Paired with 14 items of low drag optimization, drag coefficient 0.286Cd; 12-in-1 Kunpeng Super Electric Drive comprehensive efficiency 90.8%, peak power 178kW, balancing power output, energy consumption control, and quietness.

Space and Comfort Balance All Home Scenarios

(2) Global Beauty: Global Co-creation Design, Eastern Aesthetics Compatible with International Markets

Design is not just catering to domestic preferences, but balancing aesthetics for different global regions. Homologous model appeared at Milan Design Week gaining international recognition. 10 global design centers, hundreds of designers collaborate. Stacking 5,000+ overseas and domestic users co-creation, forming Eastern Wind Riding Aesthetics, achieving dual compatibility of domestic and overseas aesthetics.

(3) Safer: Benchmarking European Five-Star Standards, Over-spec Body, Chassis, and Battery Triple Safety Redundancy at 100,000 RMB Level

Fengyun T7 safety standards directly align with European high-level regulations. Hardware investment higher than 100,000 RMB-level SUV industry average. Include global complex collisions, harsh environment corrosion, bumpy road risks into protection design.

Rock Solid Cage-like Body Structure

High-strength steel proportion 80%, hot-formed steel proportion 18.84%. Nine horizontal five vertical cage-like body. Equipped with class-exclusive shotgun structure, class-first dual-frame subframe + Pack anti-collision beam. Front collision 6 paths, side collision 9 paths collision energy transmission paths, dispersing impact, protecting occupant compartment and battery pack. Equipped with class-most 9 airbags, including far-side airbags, covering front and rear row occupants, side collision protection ability further improved.

6D Chainmail Ultra-strong Battery Protection System

31-layer 3D protection structure. IP68 waterproof capability reaches 96 times national standard. Side anti-crush 200kN is 2 times national standard. 1,008-hour salt spray corrosion test, fire test is 1.5 times national standard. Specialized reinforcement for battery bumping and corrosion risks brought by overseas high-salt alkaline, rainy, bumpy road conditions.

International Chassis Tuning, Balancing Safety and Handling Feel

International chassis team led by Maserati former chassis tuning expert. Special optimization targeting highway conditions above 160km/h. Class-unique 50.8:49.2 Golden Axle Load Ratio, 560mm low center of gravity. One-Box drive-by-wire braking 136ms rapid pressure build-up, balancing braking avoidance and kinetic energy recovery. 70mm large size bushings suppress bump noise. Chassis not only comfortable, but also adapts to global gravel, bumpy, highway and other complex road conditions, not only tuned for domestic paved roads. Launch synchronously includes battery thermal runaway compensation, smart driving accident compensation safety net rights and benefits. Bringing safety promises down to rights and benefits level.

(4) Good Intelligence: Class-First Cockpit and Driving Integration 8775 Chip, Intelligent Experience No High/Low Spec Segmentation

In 100,000 RMB market, most models have obvious high/low spec chip hardware differentiation. Fengyun T7 equips class-first 4nm process 8775 Cockpit-Driving Integration Chip. 72TOPS NPU compute power, system response latency as low as 80ms, boot speed increased 33%. Achieving cockpit-driving hardware fusion, avoiding user experience lag brought by cockpit and smart driving separate chip segmentation.

Smart Cockpit Equips Lingxi Cockpit 2.0 Combined with Doubao Large Model, Possessing Multi-style Human-like Voice Interaction, CarPlay, HiCar Full Brand Mobile Direct Connection. Six Scenario Modes, One-Key Switch Nap, Camping, Baby, Pet Modes. Smart Driving Equipped with 22 Sensors (3R7V12U), Supporting 300+ Full Scenario Parking, Multi-floor Parking, 100-meter Track Reversing, Highway Pilot Assist. Full Series Standard AGS Intelligent Grille, Balancing Heat Dissipation and Drag Optimization. High-end Smart Hardware Downgraded, No Longer Only Appears in High-spec Versions, Reducing Threshold for Ordinary Families to Experience High-end Intelligence.

Business Value Unique Highlights: Global Quality Downgraded to 100,000 RMB Level, Reconstructing Market Quality-Price Ratio Logic

Value Misaligned Competition: Market 100,000 RMB-level pure electric SUVs are mostly based on domestic needs, focusing on low price, stacking single items parameters. Fengyun T7 takes Native Whole Vehicle Standards facing EU, Australia & New Zealand and other developed markets, down to 100,000 RMB Price Range. Domestic users buy whole vehicles under gone rigorous global verification, not export product downgraded versions.

Configuration Logic Reverse Industry Involution: Core Hardware Full Series Standardized. Battery, Heat Pump AC, etc. Core Hardware All Standard. Do not cut range in entry version, remove key comfort safety configurations. Avoid users forced to add budget to upgrade basic experience.

On August 26, Chery Fengyun T7 held a launch event in Beijing, this native global quality pure electric SUV was officially launched to the market. The new car launches three models: 600 km Enjoyment Version, Comfort Version, and Intelligence Version. Official guidance price 97,900-118,900 Yuan, Early trade-in price 94,900-115,900 Yuan. Delivery starts upon launch. Entering the 100,000-level home pure electric market with sincere pricing and hardcore product power.

Launch Event Spotlight: Steady Happiness

The launch event took "Steady Happiness" as the core theme. Famous musician Wu Kehqun served as the Happiness Experience Officer to support. He exchanged views with Chery Automobile Executive Vice President Li Xueyong on daily travel happiness. Both sides agreed on the long-term automotive concept of "slow work to build a good car" and jointly launched the Fengyun T7 Happiness Co-creation Plan.

Built with Global Standards: Native Global Car Going Global via Reverse Export

As a reverse export model undergoing strict global verification, Fengyun T7 abandoned the simple model update export mode of domestic vehicles. Since the project initiation, it benchmarked the 2026 version E-NCAP five-star safety standard. Relying on Chery's global 1+7+N R&D system, it underwent 3 years of R&D polishing, gathering more than 5,000 global users for co-creation and more than 100 designers for collaborative design.

The whole vehicle invested 81 exclusive durability test cars, cumulatively completing 1.45 million kilometers of extreme road tests, covering -40°C to 55°C ultra-wide temperature ranges, experiencing global seven extreme environments such as Nordic extreme cold, Middle East high temperature, Southeast Asia high humidity, Brazil gravel roads, and over 100 road conditions trials. The same source model Lepas L6 has already landed in the South Africa, Thailand markets, and will sequentially enter EU, Australia-New Zealand, UK and other overseas markets later.

Product Power: Super Driving, Beautiful Global, Safer, Great Wisdom

Fengyun T7 relies on four core values: Super Driving, Beautiful Global, Safer, Great Wisdom, plus six redundancy advantages: crash safety, battery safety, range equity, global energy saving, handling performance, whole vehicle verification, breaking the industry convention of entry-level reduction in configuration for 100,000-level pure electric SUVs.

Range Equity, Actual Range Exceeds Claim

All models standardly equipped with 65.05kWh Rhino Battery, CLTC pure electric range unified at 600 km, actual measured range reaches 681.6 km, achieving actual over-rating. 30%-80% fast charging takes only 20 minutes; all models standardly equipped with dual-source wide-temp heat pump AC + High-voltage PTC, range in -10°C environment increases by 15%-20%, no range reduction in hot or cold weather.

Full-Range Safety, Dual Safety Net

High-strength steel ratio of body 80%, adopting a 9-cross 5-longitudinal cage body structure, equipped with a unique shotgun structure at the same level, double frame subframe + Pack anti-collision beam, equipped with 9 airbags; the battery adopts 6D Lock Armor 31-layer protection, IP68 waterproof, side anti-crushing performance reaches 2 times the national standard, passing fire burning, salt spray and other strict tests. Meanwhile, the car manufacturer provides dual safety net rights: full compensation for new cars in case of power battery thermal runaway, and up to 5 million compensation for assisted driving accidents.

Smart Cockpit, Advanced Experience

Fengyun T7 is equipped with the same-level debut 4nm process 8775 Cockpit-Driving Integrated Chip, computing power 72 TOPS, system response as low as 80 ms, equipped with Lingxi Smart Cockpit 2.0 and Doubao Large Model voice interaction, supports 300+ full-scenario automatic parking, highway pilot assistance.

Large Space, First Choice for Family Travel

In terms of space, wheelbase 2700 mm, interior space efficiency 84%, rear row fully flat fold can form 1955 mm x 1310 mm pure flat large bed, 450 L regular trunk can be expanded to 1550 L, fully meeting family travel, camping rest needs.

Redefining the Value Ceiling of 100,000-Level Quality Pure Electric SUV

Relying on Chery's 23-year accumulation as the No. 1 in exports of Chinese brand passenger cars globally, Fengyun T7 builds products with global standards, bringing 200,000-level safety, intelligence, and range configurations down to the 100,000-level range, offering ordinary families a peace-of-mind, reliable pure electric travel choice that balances comfort and practicality, redefining the upper limit of value for 100,000-level quality pure electric SUVs.

Many people don't know that there is such a car; before it officially meets domestic consumers, it has already traveled across half the globe. It crushed over the bumpy speed bumps in Brazil, bounced through the cobblestone streets of Mexico, endured extreme cold tests in the Nordic winter, and accepted high-temperature baking under the scorching sun of the Middle East. This is not an edited promotional video segment, but the real trial resume of the Chery Fulwin T7. On August 26, this global quality all-electric SUV that traveled the world officially launched in China, with a launch guide price of 97,900-118,900 Yuan, and an early trade-in price of 94,900-115,900 Yuan.

Regarding the "Rushed Cars" issue widely discussed in the current domestic automotive market, Chery Fulwin T7 silenced industry peers with a solid reverse test. Anchored on the 2026 version E-NCAP 5-star safety standard at the R&D stage, relying on Chery's global R&D system, 81 durability test vehicles went to all directions, 1.45 million km of special durability tests, cumulative vehicle testing of over 6 million km. Spanning 21 countries, facing the ice and fire poles of -40°C to 55°C, 95% of road conditions worldwide were included in the verification list. Deep water wading during the torrential rainy season in Southeast Asia, bumpy non-paved roads in South Africa, all potential failure hazards were resolved one by one before reaching the hands of end users.

The same-origin model LepasL6 has already firmly established itself in the Thailand and South African markets, and will subsequently open the market doors to Indonesia, the EU, Australia-New Zealand, etc. When appearing at Milan Design Week, it also received positive reviews from overseas users. As a Chinese automotive brand leading in exports for 23 consecutive years, Chery did not "cut down" the strength of the overseas version. This solid foundation forged for complex road conditions worldwide was kept intact and given to ordinary domestic families.

At the press conference scene, Happiness Experience Officer Will Pan and Chery Auto Executive Vice President Li Xueyong sat down to talk around "Steady Happiness". Slow work builds good cars, nothing can be rushed half a bit. The two resonated on this concept and jointly initiated the "Happiness Co-creation Plan", inviting the public to capture the fragmentary happiness in daily life. More interestingly, the press conference did not stop at concept promotion; delivery started on-site immediately. A batch of foreign users residing in China became the first owners. The realistic scene of "launch means delivery" also wrote a vivid footnote to this global car that returned in reverse.

The six redundancies forged by traveling the world are not cold technical terms, but the confidence accumulated from thousands of extreme environments. All series come standard with CLTC 600km Rhino Battery, 30%-80% fast charging can be completed within the time of a cup of coffee; dual-source wide temperature range heat pump air conditioning, resolving the shackles that extreme cold and heat bring to travel. Rock-solid body, 9 airbags, 6D Chainmail multi-layer battery protection build the safety bottom line; integrated cockpit-driving chip, 300+ parking scenarios, flexible and changeable interior space, comfortably meeting various life expectations of commuting, camping, and family trips.

From now until September 30, car ordering users can enjoy eight benefits, covering free personalized car colors, financial interest subsidies, trade-in subsidies, safety protection, lifetime warranty maintenance, etc. Pre-sale expansion rights are extended until August 31.

In the past, Chinese car making going overseas was more about selling cars to distant places; while Fulwin T7 provides another answer: a true global car is not about how many overseas labels are stuck on it, but about first undertaking the wind and rain tests of the whole world, then returning to guard the yearly return journeys of thousands of households.

August 26, Chery Fengyun T7 was officially launched, with an early trade-in price ranging from 94,900 RMB to 115,900 RMB. Three trims are available, with the entire series offering a CLTC range of 600 km. At the press conference, singer Wu Kequn appeared as the "Happiness Experience Officer" and held a dialogue with Chery Automobile Executive Vice President Li Xueyong around the topic of "Steady Happiness". The sentence "Slow work builds good cars, long wait" revealed the underlying stance of this car that distinguishes it from the industry's quick-provision logic.

In the current new energy market where "fast" has become the main theme, Fengyun T7 chose a reverse path of "overseas first, domestic later". Its overseas same-origin model Lepas L6 was launched first in South Africa and Thailand, landed in China and Indonesia in August, entered the EU in September, and will sequentially cover the UK, Malaysia, Australia, and other places in October. This practice of "running the whole globe before returning home" has the underlying logic: let the product complete verification and iteration in real overseas road conditions, then return to the domestic market for delivery to users.

According to Chery Automobile Executive Vice President Li Xueyong, "A true global car is not developed domestically and then modified for export." Fengyun T7 went through two years of planning and three years of R&D. The whole vehicle cumulative test mileage exceeded 6 million km, with durability special testing reaching 1.45 million km. 81 exclusive durability cars were put into use simultaneously running all over the world. R&D, verification, and global user co-creation are the three fields where "it cannot be fast". Southeast Asia rainy season, Middle East high temperatures, Northern Europe extreme cold, Mexican cobblestone roads, Brazilian gravel roads. These real scenarios are not simulated data in laboratories, but actual road surfaces crushed by wheels. The concept conveyed at the launch event is: "Fast when it should be fast, never cut corners when slow"—fast is response, slow is respect for safety.

This "global verification" redundancy is ultimately reflected in product power. The Fengyun T7 standard equipment includes a 65.05kWh Rhinoceros battery, CLTC range of 600 km, with actual tests reaching 681.6 km. 30% to 80% fast charging only takes 20 minutes. In this price segment, range equity is a choice—the entry-level model does not cut range, and the full series maintains unified configuration. In terms of safety, the body was developed according to the 2026 version E-NCAP five-star standard. It uses 80% high-strength steel and 18.84% hot-formed steel to create a nine-horizontal, five-vertical cage body. All series are standard with 9 airbags. The 4nm process 8775 cockpit-integrated chip, debuting in the same class, combined with a 15.6-inch 2.5K large screen and Falcon 500 intelligent driving system, is not common in the 100,000 RMB level market.

The "Steady Happiness" mentioned by Wu Kequn at the launch event resonates with the product logic of Fengyun T7. In this era of continuously compressed new car release cycles and escalating configuration competitions, the sense of security a car brings to users is not just range numbers and configuration lists, but the certainty that "this car stands the test of time". As Li Xueyong said, cars concern the safety of tens of millions of families and need to undergo tests of different road conditions, climates, and habits worldwide. What Fengyun T7 did is use the redundancy of global verification to hedge against the uncertainty of industry quick-provision.

When the market is dominated by the logic of "quick cars", the launch of Fengyun T7 provides a different perspective: In the second half of the new energy competition, perhaps it is not just about who runs faster, but who can find their own rhythm between fast and slow, and ultimately let users get a car that stands the test of time. The data showing pre-sale orders broke 16,787 units in 9 days indicates that this "slow work" is being seen by the market.

On August 26, Chery Fengyun brand held a new car launch event with the theme "Steady Happiness", unveiling its all-new pure electric SUV — Fengyun T7 for nationwide launch. This event was not about piling up flashy concepts, but used solid prices and configurations to drop a "heavy bomb" into the 100,000-level pure electric market.

At the event, the official announced that Fengyun T7 launches with three configuration models, with an official guidance price range of 97,900 to 118,900 yuan. During the launch period, a priority replacement price of 94,900 to 115,900 yuan is available. As a pure electric SUV built to global standards, this pricing directly shattered market expectations and broke the industry unwritten rule that "entry-level pure electric must be downgraded".

600km Range Equality for All Series, Powertrain Strength Holds Up

In the 100,000-level pure electric SUV market, "entry-level gets short range, pay more for long range to get high specs" is almost an industry consensus. But Fengyun T7 directly overturned this gameplay — all series come standard with 65.05kWh Chery Rhino Lithium Iron Phosphate batteries, CLTC condition range unified at 600km, and even official actual test range can reach 667km, equivalent to playing a "reverse false labeling" game.

There is also no discrimination in the power aspect. All series are equipped with a 12-in-1 intelligent electric drive system, front-mounted single motor maximum power 178kW (242 hp), peak torque 275 N·m, top speed 180 km/h, power consumption as low as 12.9 kWh per 100km. In terms of charging efficiency, 30%-80% SOC DC fast charging takes only 20 minutes, enough to replenish long-distance range during the time it takes to drink a cup of coffee. At the same time, it comes standard with 6.6kW external discharge function, camping power supply for hot pot and projector can be easily handled.

Aiming at the winter range anxiety of northern users, Fengyun T7 is equipped with dual-source wide temperature range heat pump air conditioning, combined with a global integrated thermal management system, which can operate stably in extreme temperature ranges from -30°C to 55°C. Official data shows winter range can increase by about 30%. The battery itself has been verified for 2,500 cycle life, calculated by normal usage frequency, no need to worry about battery decay within the 10+ year vehicle cycle.

Native Global Car Quality: Go Overseas First, Then Return to Domestic Market

Different from many "Domestic Exclusive" models, Fengyun T7 takes the "Reverse Going Global" route — the same-source model LEPAS L6 has already started pre-sales in South Africa and completed launch in Thailand, and will later land in global mainstream markets such as the EU, Australia/New Zealand, UK, etc. In other words, this is a "Global Quality Car" that first undergoes global regulatory testing, then returns to the domestic market for sale.

According to official introduction, Fengyun T7 went through 3 years of R&D cycle, completed 1.45 million kilometers of durability verification, ran through more than 100 overseas extreme road conditions such as high temperature, extreme cold, high humidity, etc. From the extreme cold environment of Northern Europe to the scorching conditions of the Middle East, the whole vehicle was polished according to unified global standards, there is no situation of "Domestic Version Downgrading". This "Slow work produces fine results" thinking appears particularly unusual in today's fast-paced new car launch wave.

In terms of body dimensions, Fengyun T7 length, width, height are 4570x1852x1694 mm, wheelbase reaches 2700 mm, positioned as compact pure electric SUV, five-seat layout can meet ordinary family daily travel needs. Exterior adopts Fengyun family's latest design language, streamlined body paired with sleek LED headlight group, rear equipped with贯通 tail lights and dynamic rear spoiler, all series standard electric trunk. Car colors provide 6 choices: Fiery Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Silver, Green Bamboo Grey, Ink Stone Black, obviously leaning towards young user aesthetics.

Intelligence and Safety: 100,000-Level Flagship Experience

For the intelligent cockpit part, Fengyun T7 is equipped with Lingxi Smart Cockpit 2.0 system, equipped with Qualcomm Snapdragon SA8775 Cockpit-Driving Integrated Chip, supports mainstream mobile phone wireless interconnection and multi-scenario interaction modes. High-spec models are also equipped with Falcon 500 Intelligent Driving Assistance System, equipped with 22 high-precision sensors, can achieve highway NOA pilot assistance, 300+ scenarios automatic parking, etc., covering daily car usage scenarios such as highway cruising, urban commuting, parking garage, etc.

On the safety aspect, there is also no shrinking. The whole vehicle is built according to global crash standards, the battery pack adopts multi-level safety protection design, forming a complete safety closed loop from structural protection to thermal management system. In addition to the standard equipment of chassis stability system, tire pressure monitoring, rearview camera and other basic configurations for all series, even the entry-level model can give users enough travel security.

In Conclusion

From the perspective of product positioning, Fengyun T7's goal is very clear — to use "Global Car Quality + National Car Price" to tear a hole in the 100,000-level pure electric SUV market. When same-level rivals are still playing the trick of "range options, configuration markup", Chery directly put the core values of 600km range, global quality, intelligent cockpit all on the entry-level price.

For consumers with a budget of around 100,000 who want to buy a reliable home pure electric SUV, the appearance of Fengyun T7 indeed gives a very hard-to-refuse option. As for whether it can stand firm in fierce market competition, it depends on subsequent market feedback, but at least from the launch sincerity, Chery showed full confidence this time.

On August 26, Chery Fengyun T7 officially launched, priority trade-in price starting from 94,900, Happiness Experience Officer Wu Kequn supported the event on-site.

Of course, the more meaningful aspect lies in the guarantee Chery offered: direct compensation for a new car in case of battery thermal runaway, intelligent driving safety net up to 5 million yuan compensation, lifetime warranty for the whole vehicle, 666 yuan lifetime basic maintenance. This proves Chery's confidence in the product and also pushed the entire industry to upgrade automotive quality and after-sales guarantees from the side.

Fengyun T7 had already launched in Thailand and South Africa in July, will go to Spain and Italy in September, UK and Greece in October, Australia and Indonesia in November, etc. It is a true global car.

Global cars cannot be rushed. The Fengyun T7 project went through 2 years of planning, 3 years of R&D, invested 81 dedicated durability vehicles for simultaneous road testing, cumulatively completed equivalent 1.45 million km durability test mileage. At the same time, Fengyun T7's designers, validation engineers, chassis tuning engineers, etc. all come from globally renowned major manufacturers. So it is Chery's heavyweight model, and also a car users can purchase with confidence.

[Pure Electric Range 600 km]

Fengyun T7 all models standard equip 65.05kWh Rhino battery, CLTC pure electric range 600km, actual test 681.6km, no anxiety for long-distance travel. Regarding charging, 30% to 80% electricity fast charging time is 20 minutes, efficiency is also very high.

Behind the long range, Fengyun T7 has 14 aerodynamic optimizations for the whole vehicle, drag coefficient as low as 0.286 Cd. Standard equip dual-source wide temperature range heat pump + high voltage PTC, further improving range, fear not severe cold.

[Global Aesthetics]

As a global car, Fengyun T7 has in-depth co-creation with 5,000+ global users, conforming to global aesthetics, in user research during Milan Design Week, exterior satisfaction reached 97%.

Providing six car colors, including Blaze Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Bamboo Green Grey, Ink Stone Black.

2700mm wheelbase brings spacious interior space, even tall Nordic individuals can sit down comfortably. 9-layer cloud-feel seats, three-level seat back heating, ventilation, ensures comfort.

[Intelligence and Safety]

Fengyun T7 equipped with 4nm process Qualcomm 8775 Cockpit-Driver Integrated Chip, equipped with 15.6-inch 2.5K large screen, Lingxi Smart Cockpit 2.0 + Doubao Large Model, understands user needs.

Assisted driving equipped with Falcon 500 System, 22 sensors, supports Highway NOA, 300+ scenarios automatic parking, makes driving simpler and safer.

Motor maximum power 178kW, peak torque 275Nm. Chassis uses MacPherson independent front suspension and Multi-link independent rear suspension combination.

In addition, 80% high-strength steel + 18.84% hot-formed steel, creates 9 transverse and 5 longitudinal cage body, all models standard equip 9 airbags, including 48L dual-chamber far-end airbags and rear side airbags.

[Editor's Perspective]

Data statistics, Chery January to July new energy cumulative sales 604,000 units, YoY growth 42.3%;

Regarding exports, first half of this year exports 943,800 units, YoY surged 71.5%, July single month directly reached 202,500 units, becoming China's first vehicle enterprise to break 200,000 units export in a single month.

Obviously, new energy and global market are Chery's comfort zones, but behind this "comfort" is Chery's long-term extreme control over quality, products adapted to all global driving scenarios and safety standards, so, Fengyun T7 is also worth your hard-earned money investment.

August 26, Chery Fengyun's global quality pure electric SUV Fengyun T7 officially launched. The new car offers 3 trims with a launch guide price of 97,900 Yuan—118,900 Yuan, and a priority trade-in price of 94,900 Yuan—115,900 Yuan. The sincere pricing directly targets the 100,000 Yuan home pure electric market, bringing a new travel choice that balances quality, safety, and practicality for ordinary families.

The press conference was themed "Steady Happiness". Famous musician Wu Kekun appeared as a "Happiness Experience Officer" with a surprise, exchanging with Chery Automobile Executive Vice President Li Xueyong on the happiness of daily travel. Both sides agreed on the long-term car-building philosophy of "Slow Craftsmanship Builds Good Cars" and jointly launched the Fengyun T7 "Happiness Co-creation Plan", calling on everyone to discover the tiny beauties in life. From strict global verification to overseas market landing first, then domestic launch and delivery, Fengyun T7 fulfilled the travel promise of global quality with solid product strength.

As a native global car, Fengyun T7 adheres to slow R&D and strict standards. After 3 years of polishing, relying on Chery's global 1+7+N R&D system, it brought together over 100 designers and over 5,000 users to co-create. The whole vehicle was developed according to the 2026 Edition E-NCAP 5-star safety standard. 81 exclusive test cars were invested in to complete 1.45 million km of durability testing, traversing seven extreme environments including high temperature, extreme cold, high humidity, and high salinity. It adapts to a super-wide temperature range of -40°C to 55°C, traveled through diverse global road conditions to complete severe trials. The homology model Lepas L6 has already landed in the South Africa and Thailand markets, and will subsequently enter multiple overseas regions including Indonesia, EU, and Australia & New Zealand to withstand the inspection of the global market.

At the product level, Fengyun T7 created four core advantages: Super Performance, Global Beauty, Enhanced Safety, and Smart Intelligence. Coupled with six major redundancy strengths including Crash Safety, Battery Safety, Range Equity, Full-domain Energy Efficiency, Handling Performance, and Vehicle Validation, it provides high-level configurations to entry-level users.

In terms of range, all trims are standard with a 65.05kWh Rhino Battery. CLTC pure electric range is 600km, with an impressive measured range performance. 30%-80% fast charging only takes 20 minutes, saying goodbye to range anxiety. All trims are equipped with a Dual-source Wide Temperature Range Heat Pump Air Conditioning, capable of stable temperature control in cold winters and hot summers, reducing range deduction brought by temperature changes.

At the safety level, 80% of the body uses high-strength steel, equipped with industry-leading 9 airbags in its class. The battery pack has 31-layer 6D Chainmail protection, IP68 waterproofing, and side extrusion resistance far exceeds national standards. At the same time, there are benefits such as power battery thermal runaway backup and high compensation for assisted driving accidents, protecting travel safety all-round.

Regarding space and intelligence, the 2,700mm wheelbase brings an 84% interior space utilization rate. The rear space is spacious, seats can be folded down to form a pure flat large bed, very practical for camping and resting. Equipped with a 4nm Cockpit-Driving Integrated Chip, supporting 300+ full-scenario automated parking and Highway Pilot Assist. Coupled with Lingxi Smart Cockpit and Doubao Large Model voice interaction, daily commute and long-distance travel are easier and worry-free. The appearance uses Oriental Wind Ruling Aesthetics design, 6 elegant colors matched with luxury car-level paint craft, balancing appearance and home practicality.

To return consumers, Fengyun T7 launched generous launch benefits: From now until September 30, placing an order enjoys 8 gift packs. Personalized colors like Flaming Orange and Mountain Smoke Purple are free for a limited time, along with a 2-year 60,000 Yuan 0% interest financial plan and 3,000 Yuan trade-in subsidy. Also enjoy multiple benefits such as lifetime vehicle warranty, lifetime basic maintenance, and lifetime free basic data flow. The pre-sale benefit of 1,000 Yuan deposit deducting 2,000 Yuan car purchase amount is also extended to August 31, 24:00.

100,000 Yuan price point, 200,000 Yuan global quality. Fengyun T7, with a long-termism car-building attitude, integrates reassuring, comfortable, and reliable travel experiences into daily life, allowing every travel segment to harvest steady happiness, bringing a more sincere choice to the home pure electric SUV market.

August 26, Chery Fengyun T7 officially launched, totaling 3 models, priced from 97,900 to 118,900 yuan; limited-time trade-in priority price starts as low as 94,900 yuan. As a native global quality pure electric SUV built for families worldwide, Fengyun T7 abandons the industry shortcut of simply modifying domestic models for export, adopting the product philosophy that 'slow craft makes good cars' and 'global cars cannot be rushed', positively developed relying on Chery's global quality manufacturing system, prioritizing global regulations and global user needs in the product planning phase, undergoing rigorous multi-environment real-vehicle trials globally, bringing domestic consumers a new choice of pure electric SUV combining global quality and national-level pricing.

Currently, competition in the new energy industry is intensifying, with many brands compressing R&D and verification cycles, pursuing rapid iteration and new releases. But models truly targeting the global market cannot rely on lab simulation data or localized modifications for refinement. Fengyun T7 completed a full 2-year product planning and 3-year whole-vehicle positive R&D cycle, relying on Chery's 1+7+N global R&D system, bringing together over 100 designers, chassis and R&D engineers from around the world to collaborate, deeply collecting 5,000+ global user co-creation feedback, covering car usage scenarios in 15 typical countries, incorporating driving habits, seating preferences, and parking needs of users in different regions into the early product definition, adapting to usage conditions in 210 countries and regions worldwide from the source.

In terms of safety standards, Fengyun T7 pre-researched global regulations two years in advance, directly benchmarking the 2026 version E-NCAP safety standards, preparing fully for entering high-regulation overseas markets such as Europe. To implement global standards, the brand invested 81 durability test vehicles, completing a cumulative 1.45 million kilometers of real-vehicle road test verification, refusing paper-based simulation data, heading to various locations globally to complete extreme environment trials. The whole vehicle experienced seven extreme environment tests: doubling dual-source heating efficiency under Nordic extreme cold conditions; completing 500mm depth water wading tests during the Southeast Asian rainy season; real-vehicle tests for Middle East high-temp sun exposure, Indonesia high-humidity salt mist, Brazilian gravel roads, Mexican cobblestone bumpy roads. The project cumulatively completed 10,000+ brake tests, 19,000+ full-turn steering tests, 400+ chassis impact tests, all identified issues achieved 100% closed-loop rectification. At the launch event site, overseas chassis, styling, and R&D engineers collectively endorsed it, from the front-line R&D perspective, interpreting the refinement logic behind this global car.

Regarding products, Fengyun T7 refuses the industry playbook of 'lowering the price of entry-level short-range versions and charging extra for high-spec long-range versions', all trims come standard with 600km CLTC long range, entry-level and top-spec ranges are identical, consumers only need to focus on configuration differences, no need to weigh and choose for range grades. The new car is equipped with 65.05kWh Rhinoceros battery, actual test range can reach 667km, achieving 'reverse false labeling'; 30%-80% fast charging only takes 20 minutes, a cup of coffee time is enough to replenish 300 kilometers range. Battery cycle life exceeds 2,500 times, enabling stable operation in ultra-wide temperature range of -40°C to 60°C. All trims standard with dual-source wide-temperature heat pump air conditioning, 30% range improvement in -10°C environment, accommodating user scenarios of Northern winter and Southern summer heat, Northern and Southern families can say goodbye to range anxiety.

Safety is the foundation of global cars. Fengyun T7 creates a rock-solid cage body, high-strength steel accounts for 80%, hot-formed steel accounts for 18.84%, adopting 9 horizontal and 5 vertical body structure, equipped with industry-unique Shotgun structure, double frame subframe + Pack anti-collision beam, building multiple collision energy dissipation channels. Whole vehicle equipped with 9 airbags, battery has 6D chainmail armor 31-layer 3D protection, IP68 waterproofing, side extrusion resistance reaches 2 times national standard, salt mist and fire tests both exceed national standard requirements, building a double safety fortress for cabin and battery. Chassis tuned by international expert team, achieving 50.8:49.2 golden axle load ratio, specialized optimization for high-speed conditions, balancing handling stability and riding comfort.

Smart cockpit equipped with same-class premiere cockpit-drive integrated 8775 chip, 4nm process brings 72 TOPS NPU computing power, system response latency as low as 80ms; Lingxi Smart Cockpit 2.0 accesses Doubao Large Model, possessing multiple sets of human-like interactive experiences, supports CarPlay, HiCar, etc., direct connection for all phone brands; Falcon 500 Intelligent Driving System equipped with 22 high-precision sensors, can achieve 300+ full-scenario automated parking, Highway Pilot Assist, 100-meter trace reverse, solving pain points of daily parking and long-distance travel. In terms of space, 2700mm wheelbase brings 84% interior usable rate, rear floor fully flat, supports 4/6 split folding to form 1955mm*1310mm fully flat large bed mode; 9-layer composite cloud-feel seats, equipped with ventilation, dual-zone heating functions, whole vehicle multi-scenario storage design, balancing family commute, self-drive camping, kids travel multi-needs.

As a native global car, Fengyun T7 same-source overseas model Lepas L6 has already landed in South Africa, Thailand markets, subsequently will land in Indonesia, EU, Aus/NZ, UK, Israel and other markets, also debuted at Milan Design Week and gained international aesthetic recognition. As of now, Fengyun T7 pre-sale 9 days orders exceeded 16,787 units, launch event simultaneously held handover ceremony, foreign nationals in China became the first batch of owners, breaking the industry time difference between new car launch and delivery, delivering global quality to users immediately.

From R&D planning to million-kilometer real-vehicle trials, Fengyun T7's 'slow' is not low efficiency, but awe for global users. In the 100,000 yuan level pure electric SUV segment, it brings R&D, safety, and verification standards originally belonging to overseas high-end models to domestic ordinary families, allowing Chinese consumers to own a high-quality pure electric SUV that has been tested on global road conditions right at their doorstep.

Currently, "quick-fix cars" occur frequently, while the heavily launched Chery Fengyun T7 directly tore open the industry's curtain of shame. With the hardcore principle of "Global standards cannot be rushed", relying on global standards, global verification, and global adaptation, it enters the market in reverse with the identity of a global car priced at the 100,000 level but delivering real 200,000 yuan value.

On August 26, Fengyun T7 officially launched, with an official guide price starting from 97,900 yuan and a trade-in price starting from 94,900 yuan, offering a total of three models. It is worth noting that from the very beginning of the project, Fengyun T7 targeted the global market, relying on Chery's global R&D system for forward development, completing 6 million kilometers of global road testing for the whole vehicle. Fengyun T7 is named Lepas L6 overseas and has already officially launched first in Thailand and South Africa, with launches in other overseas markets to follow.

Fengyun T7 adopts a global car building mindset. At the 100,000 yuan price point, its product power precisely crushes peer competitors. First, regarding the pure electric SUV range which consumers care about most, Fengyun T7 comes standard with a 65.05kWh Rhino Lithium Iron Phosphate battery across the entire series, offering a CLTC pure electric range of 600km. Whether the entry-level or top-trim version, consumers can experience a long-range pure electric SUV without false advertising. The new car also supports 30%-80% super-fast recharging, taking only 20 minutes.

In fact, positioned as a pure electric SUV, Fengyun T7 meets people's expectations for a family car from outside to inside. On the design level, it balances international aesthetics and Eastern charm. The body shape is full, adopting AGS Intelligent Intake Grille, Dual LED Wind Blade Front Headlights, and Dynamic Rear Spoiler. Additionally, colors like Blaze Orange and Mountain Smoke Purple offer strong individuality in a range of six body colors.

The interior cockpit creates a technological luxury atmosphere surpassing the 100,000 yuan class, featuring large-area soft wrapping and cloud-feel seats, equipped with a 15.6-inch central control large screen, with Doubao Large Model installed on board. In terms of configuration, there is also SONY audio system, wireless phone fast charging, etc., all functions currently highly favored.

As for the intelligent assisted driving level, Fengyun T7's high-trim models are equipped with the Falcon 500 Assisted Driving System, capable of highway assisted driving and full-scenario parking, making daily use convenient and improving safety. Fengyun T7 benchmarks global 5-star safety standards, with an 80% high-strength steel body, 9 airbags for global protection, and the Rhino battery reaching IP68 top-level protection, fearless of extreme scenarios such as wading and bumps. With the new car's maximum wading depth of 500mm, dealing with complex road conditions is easier.

In terms of power, Fengyun T7 comes standard with a single motor, with a maximum power of 178kW and peak torque of 275N·m. The chassis adopts a Front MacPherson and Rear Multi-link suspension combination.

Overall, Fengyun T7 insists on global car building standards, investing massive costs into core areas such as battery safety, body architecture, and global durability. It is clear that the high-end car building thinking of "not rushing" has formed a distinct differentiated competition for Fengyun T7 in the cutthroat market.

Final Words

The arrival of Chery Fengyun T7 proves one point: True global cars are never about rushing. Without shortcuts, without tricks, not pursuing launch speed and paper parameters, just steadfast car building, using hardcore quality to win over consumers. Fengyun T7's quality stands up to the global market test! (Written by / MANGO)

On August 26, Chery Fengyun T7 officially launched. Three versions, launch guidance price97,900 to 118,900 Yuan, priority trade-in pricestarting from minimum 94,900 Yuan.

Starting price under 100,000 Yuan, full series 600 km range, unified full series, no distinction between high and low trims.

Once this price came out, many peers probably won't be able to sleep.

The pain of the 100,000 Yuan level market has finally been cured

How fierce is the current 100,000 Yuan level pure electric SUV market? It's competitive enough to make people mentally exhausted.

There is a common tactic in the industry—entry-level range is cut, safety specs are reduced, and advanced intelligence requires paying for higher trims. You want to buy a reliable one? Okay, pay more. You want a decent range? Okay, pay more. You want your family to sit safely? Still pay more.

Consumers are forced to compromise between low price and quality.

Worse yet, many models pursue quick launch, lacking sufficient R&D verification. Is the battery safe? Can the chassis withstand it? How much is the winter range reduced? Consumers can only answer these questions themselves after picking up the car.

According to China Association of Automobile Manufacturers data, in the first 7 months of this year, cumulative sales of new energy passenger cars between 100,000 to 150,000 Yuan reached 1.916 million units, up 19% year-on-year. This range has already become the main battlefield with the fiercest competition for domestic home pure electric vehicles. Traditional sales strategies often rely on "base versions" and cut specs to lower entry prices to attract consumers,无形中 increasing consumer selection difficulty.

But what Fengyun T7 did this time, simply put, is one sentence—turning over the "spec cutting game" that the industry is used to.

According to Chery's own words, it is "Building good cars takes time". From planning to launch, this car went through 2 years of planning plus 3 years of R&D. When the industry generally pursues the speed myth of launching new products in 12 months, Fengyun T7 went against the flow: 81 test vehicles, 6 million km road tests, 1.45 million km specialized durability.

Range Equality: Full series 600km, refuse "low trims not equipped for long distance"

The first place Fengyun T7 breaks conventions is the range.

All series standard equipped with 65.05kWh Rhinoceros battery, CLTC pure electric range 600km, actual test reaches over 667km or even 681.6km, typical "reverse false labeling". 30% charge to 80% takes only 20 minutes, the time to finish a cup of coffee. Battery cycle life over 2500 times, basically no worry about battery replacement during the whole vehicle life cycle.

What is key? Unified full series, entry level means long range.

You buy the 97,900 Yuan Enjoyment Version, and you buy the 118,900 Yuan Wisdom Enjoyment Version, the range is the same, battery is the same, fast charging speed is the same. No "low trim 300km, high trim 500km" tactics.

In the 100,000 Yuan level market, achieving this is extremely rare.

Let's compare with competitors at the same level:

BYD Yuan PLUS 3rd Gen offers 57.5kWh and 68.5kWh two batteries, CLTC range 540km and 630km respectively, entry level 540km starting, 630km version price reaches 149,900 Yuan. Full series price 119,900 to 149,900 Yuan.

Geely Galaxy E5 offers 440km, 530km, 610km three range versions, entry level 440km, long range 610km version guidance price 125,800 Yuan starting. Entry level 109,800 Yuan starting, range and Fengyun T7 differ by 160 km.

Fengyun T7 makes 600km range direct full series standard, from 97,900 Yuan you can buy a car with 600km range. Comparing Yuan PLUS entry level 540km plus 60km, comparing Galaxy E5 base version 440km plus 160km.

What is "Range Equality"? This should be it.

Safety Redundancy: 200,000 Yuan level standard, forced into 100,000 Yuan car

If range equality is "visible sincerity", then safety is "invisible integrity".

From the beginning of development, Fengyun T7 designed according to 2026 version E-NCAP five-star safety standards. Note, not current standards, but two years early pre-research next generation standards. Functional safety reaches ASIL-D highest level.

Body uses nine horizontal five vertical cage-like structure. 80% high-strength steel, 18.84% hot-formed steel. What is this concept? Same level models high-strength steel ratio generally in 60%-70% range, Fengyun T7 directly pulls to 80%.

Same level unique Shotgun structure, dual frame subframe plus Pack bumper beam. 1088mm through-type roll-punched threshold reinforcement beam. Front collision 6 force transmission paths, side collision 9 force transmission paths. These professional terms ordinary consumers might not understand, but translated it is one sentence: This car's body rigidity is harder than most same level cars on the market.

Airbag aspect is even tougher—9 airbags full series standard, most in same level. Including 48L dual-chamber far-side airbags and rear side airbags. Many 200,000 Yuan level cars won't dare give rear side airbags, Fengyun T7 gave it.

Look at battery safety again. 6D lock armor battery protection structure, full pack 31 layer protection. IP68 waterproof reaches national standard 96 times, side anti-挤压 200kN is national standard 2 times. 1008 hours salt spray test, national standard 1.5 times fire burn test duration.

Rainy season water wading, road bumps, high salt corrosion environment, these extreme scenarios daily car use might encounter, Fengyun T7 has already run them all for users in R&D stage.

Hardcore hardware durability quality protects ordinary daily travel safety.

Whole Vehicle Verification: Run around the world first, then return to see Chinese people

Fengyun T7's most special place is not how high the specs are, but its launch path.

This car is not a "China-special car". It is called LEPAS L6 overseas, already率先 opened pre-sale in South Africa, officially launched in Thailand July 24. August lands China and Indonesia, September enters European Union, October will successively launch in UK, Malaysia, Australia and other places.

Chery Executive Vice President Li Xueyong said one sentence was very accurate: "True global car, is not develop domestically then change to go out, but from R&D start anchor globally."

This is not a slogan.

Fengyun T7 invested 81 durability test vehicles, cumulative completed 1.45 million km durability verification. Whole vehicle global total test mileage over 6 million km. Covers 21 countries globally, 212 regulations certification.

From Germany highway corners to Mexico cobblestone roads, from South Africa unpaved roads to Russia extreme cold zones. Covers over 95% global road types. Nordic extreme cold conditions, dual-source heating efficiency doubles; tropical rainy humid zones, 500mm deep water confident wading.

Verification environment covers -40℃ to 55℃ extreme temperature range. Seven extreme environment verification: Southeast Asia rainy season, Middle East high temperature sun exposure, Indonesia high humidity, Siberia snow rain low temperature, Nordic extreme dark night, Brazil gravel roads, Mexico cobblestone roads.

Over 80 local habit adaptations: Thailand right-hand drive preference heavy feel, Indonesia bumpy roads increase steering, Europe head-in parking habit equipped front cameras.

This car is not finished in lab then sell, first run a lap in global extreme environments, verified a lap, optimized a lap, then return to Chinese users.

Associated Press authoritative judgment praise, Chengdu Auto Show foreigner car viewing group also intuitively confirms overseas high attention to Chinese models—Fengyun T7 global quality, witnessed by worldwide users together.

Li Xueyong said in launch event "Building good cars takes time". Indeed slow—2 years planning plus 3 years R&D. But slow has slow reason. Don't wait for users to step in pit in use, first close all problems in R&D stage.

True 200,000 Yuan Value: Four Core Product Strengths Breakdown

1. Super Run—Not just 600km

Except full series 600km range, Fengyun T7 also invested real effort in energy consumption control.

Full series standard equipped dual-source wide temperature range heat pump air conditioner plus high voltage PTC. Supports -30℃ to 55℃ super wide temperature range stable operation. In minus 10℃ environment range can improve 30%. Northern users winter don't worry range "breaking bones".

14 low drag designs, drag coefficient as low as 0.286Cd. 12-in-1 Kunpeng Super Power Electric Drive, peak power 178kW, maximum torque 275N·m, max speed 180km/h. Electric drive comprehensive efficiency 90.8%, max speed 22000rpm.

2. Beautiful Global—Eastern Elegance and Global Aesthetics

Relying on 10 global design centers, over 100 designers coordinated creation. Over 5000 global users deep co-creation, user survey during Milan Design Week, exterior satisfaction reached 97%.

6 Eastern Elegance paint colors: Blazing Orange, Mountain Smoke Purple, Cloud Pink Rice, Flowing Silver, Green Bamboo Grey, Inkstone Black. Blazing Orange uses Tri-coat three-layer luxury car process. Cloud Wing wrap cockpit, two interior color schemes adapt different aesthetics.

3. Safer—Already said enough

80% high-strength steel, 18.84% hot-formed steel, nine horizontal five vertical cage body, 9 airbags, 6D lock armor 31 layer battery protection, IP68 waterproof national standard 96 times, side anti-挤压 national standard 2 times.

These data placed in 200,000 Yuan level models would be quite formidable.

4. Good Intelligence—Cockpit-Driving Integrated Chip Same Level First Launch

Same level first launch 4nm process 8775 cockpit-driving integrated chip. 72 TOPS NPU computing power, 1.3 TFLOPS GPU computing power, 230K CPU computing power. System response latency as low as 80ms.

15.6-inch 2.5K HD large screen. Lingxi Smart Cockpit 2.0 × Doubao Large Model, full scenario fuzzy voice interaction.

22 high-precision sensors (3 mm millimeter-wave radar + 7 cameras + 12 ultrasonic radar). Supports 300+ full scenario automatic parking—remote parking in, leave-vehicle parking, cross-floor intelligent parking, 100 meters path tracing reverse. Highway pilot assistance predicts lane change 500 meters in advance, ramp merging.

Space aspect is also not careless: car length 4570mm, wheelbase 2700mm. 84% space utilization rate. Rear legroom 911mm + floor pure flat. Trunk 450L regular, max extendable to 1550L. Rear seats folded can form 1955mm × 1310mm pure flat large bed. 9-layer cloud-feel comfortable seats, three-grade heating/ventilation. Whole car 38 storage spaces.

Most ruthless move: Policy backstop

Fengyun T7 this time also launched two extremely powerful "Dual Backstop Benefits".

One is power battery safety backstop: Due to power battery own reasons causing whole vehicle thermal runaway damage, Chery compensates same model new car or new car not lower than original car specs.

Two is intelligent driving assistance backstop: Within one year of purchase, in parking scenario, intelligent pilot scenario determined as intelligent driving assistance system reasons causing accidents, causing crew injury and third-party loss compensation, max compensation 5 million Yuan.

In addition, there is also whole vehicle lifetime warranty (including battery, motor, controller), 666 Yuan purchase lifetime basic maintenance package. Basic traffic lifetime free, entertainment traffic 3 years free.

This "backstop" commitment, in whole auto industry is extremely rare. Battery burns compensates new car, intelligent driving accident compensates 5 million Yuan—this is absolute confidence behind product quality.

Happy Footnote: Kevin Wu's "Steady Happiness"

At launch event, famous musician Kevin Wu appeared as "Happiness Experience Officer" as a surprise. He and Chery Car Executive Vice President Li Xueyong chatted about "Steady Happiness" topic, sharing car use experience. Both sides agreed "Building good cars takes time" concept, on-site together opened Fengyun T7 "Happiness Co-creation Plan".

Kevin Wu also became Fengyun T7 No. 001 owner.

"Steady Happiness" this theme, placed on Fengyun T7 body is extra fitting. CLTC range 600km, travel radius unrestricted; 30%-80% fast charge only 20 minutes, energy replenishment no anxiety; 1955mm × 1310mm pure flat large bed mode, satisfies camping, parking rest; 84% car interior space utilization rate, spacious space cares rear family; 80% high-strength steel body, 9 airbags, use hardcore quality protect every travel; passed million km global rigorous verification, use durability quality protect safety in ordinary days.

From stage spotlights walking into human life smoke and fire—Fengyun T7 wants to bring users, is just this "peace of mind within reach".

Written at end: 100,000 Yuan level market, time for change

100,000 Yuan level pure electric SUV market competitive for so long, competitive what? Competitive price, competitive range numbers, competitive gimmicks on spec sheet. But truly competitive to user hearts, not many.

What Fengyun T7 did this time, is not simple price war, but value reconstruction.

Full series 600km range equality, 9 airbags pull safety bottom line, 2026 version E-NCAP five-star standard, 21 countries global verification, 8775 chip smart cockpit, battery thermal runaway compensates new car, intelligent driving accident compensates 5 million Yuan—these should have appeared on 150,000 or even 200,000 Yuan level models, Chery hard packed into a 97,900 Yuan starting sale car.

Some people say "Global car 100,000 Yuan price, true 200,000 Yuan value" is marketing talk. But taking parameters item by item broken and looked, this talk really not exaggerated.

Of course, car good or bad, finally has to hand to market and time to test. But one thing can be certain—Fengyun T7 this launch, equals throwing a deep sea bomb into 100,000 Yuan level pure electric SUV market.

Those still playing "low trim cut specs, high trim pay more" tactic peers, should properly think how to respond.

After all, consumers not stupid. Who is seriously making cars, who is slacking off, everyone heart has a scale.

One data can explain problem: Chery January-July new energy cumulative sales 604,000 units, up 42.3% year-on-year; first half year exports 943,800 units, year-on-year surged 71.5%, July single month exports broke 200,000 units, became China first single month export break 200,000 units auto enterprise. New energy and global market are Chery comfort zone, and this "comfort" behind, is Chery long time quality ultimate control.

Fengyun T7, is this "Long-termist car manufacturing" latest answer sheet.

August 21, 2026, Hall 5 of Chengdu Auto Show, Chery showcased 38 models from its five major brands: Chery, Exeed, Zhongheng, Jetour, and iCAR, with the theme 'Chinese Cars, Global Champions'. Against the backdrop of the rapid reshaping of the global automotive industry landscape, Chinese automobiles are moving from 'product exporting' to the new stage of 'brand exporting'. The setting of this theme points to Chery's assessment of its own role—it is not only an automotive brand born in China but also a participant competing with multinational enterprises in the global market.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., said on site: 'A true global car is not developed domestically and then modified for export, but is anchored to the global market from the start of R&D.' This sentence highlights Chery's core logic of globalization: not building Chinese cars first and then selling them overseas, but from the first day of product definition, designing one car to face different market conditions simultaneously, such as high-speed roads in Europe, high temperatures in the Middle East, high humidity in Southeast Asia, and severe cold in Northern Europe.

Global Car Matrix: Four Models, Four Globalization Paths

This logic was specifically presented on the exhibition stand at the Chengdu Auto Show.

Fengyun T7, as the most representative product under the 'Born Global' concept, writes 'Global' into its genes across multiple dimensions. It pre-researched global regulations 2 years in advance, designed to directly benchmark the 2026 version E-NCAP standards, anchoring the strictest global safety requirements; conducted user research in 15 typical countries, wrote 80+ local habit adaptations into initial parameters rather than post-event remediation; 7 categories of extreme environment verification, cumulative vehicle testing mileage exceeded 6 million kilometers, covering 100+ extreme road conditions, allowing the same car to simultaneously adapt to complex conditions in different markets. Fengyun T7 will be launched in China and Indonesia in August, enter the EU in September, and land in Australia and New Zealand, UK, and Malaysia in October.

If Fengyun T7's globalization lies in standard synchronization and technical verification, then Fengyun A9 answers another question: Whether the aesthetics of Chinese cars can be recognized by the world. The acquisition of the 2026 German Red Dot Product Design Award allowed 'Lingfeng Aesthetics' to complete a modern translation of Eastern aesthetics, not deliberately catering to Western aesthetics, nor sticking rigidly to Eastern symbols. As the milestone model for Chery's 20 millionth vehicle off the line, Fengyun A9, from the first generation Fengyun in 2001 breaking the price monopoly of joint venture family sedans, to now possessing the ability to define products under the global standard system, has completed the role upgrade from market disruptor to global competitor.

Different from Fengyun A9's 'upward breakthrough', the all-new QQ3 takes another path, connecting with global users through emotion. QQ has cumulatively gained 1.6 million global users. The all-new QQ3 sales exceeded 10,000 in the first month of its overseas launch. It has already entered the Indonesia and Thailand markets, and will enter South Asia, South Africa, and other regions in the future. The modern version showcased this time was led by a domestic team that won four Red Dot Design Awards, integrating the Neo Retro concept based on the aesthetics of square and round design, blending classic elements with technology of the smart electric era, giving the world small car culture a place for Chinese automobiles.

Arrizo 7 made its global debut at the Chengdu Auto Show, positioned as a 'New Benchmark for Global Quality Family Sedans', anchoring the 80,000 to 100,000 level market. The design draws inspiration from the Eastern wisdom of 'Supreme goodness is like water', transforming the flow and inclusiveness of water into styling language. When stationary, it spreads out steadily; when moving, the surface flows with momentum, allowing global users to understand at a glance and fall in love at first sight. The new car is equipped with Kunpeng Fuel and Super Energy Hybrid electric forms, expected to be launched in the fourth quarter of 2026. Its value lies in: downgrading the global car standards to the mainstream price range, letting 'Global Cars' no longer be exclusive to the high-end market.

Beyond the four models, Chery's globalization product layout further expanded at the brand level. At this Auto Show, the iCAR brand brought three models: V23, V25, and V27, among which V25 was the global premiere. iCAR focuses on youthfulness and personalization, forming a brand hierarchy with Exeed's high-endization, Jetour's off-road travel, and Zhongheng's hardcore off-roading, jointly covering the market demand for different regions and different consumption levels globally. The five major brands with 38 models on the same stage is itself a concentrated presentation of globalized product combination capabilities.

Four models, four paths, plus the hierarchical coverage of five major brands, point to the same conclusion: Chery's globalization is not a single-point breakthrough, but a complete product matrix covering standards, aesthetics, emotion, and the market. Every Chery heading towards the world is proving to users in different ways — Chinese cars, but even more so global cars.

Technical Foundation: Triple Support of Safety, Energy Efficiency, and Intelligence

Behind the globalization of products is the globalization capability of the technical system. At this Chengdu Auto Show, Chery built a 'Tech Ecosystem Island' themed space, focusing on two technical scenarios — batteries and intelligence.

The Rhino Battery exhibition area displayed three layers of technical defense for battery safety. At the material level, high enthalpy change separator, active defense electrolyte, and composite current collector improve cell stability from the source; at the cell level, cells after puncture and extrusion are directly placed in a fish tank for soaking; at the system level, 400Wh/kg solid-state batteries and solid-state modules represent the next-generation technology route. The exhibition site set up a 'Stepping Challenge', where audiences can transform into battery safety verifiers, sensing technical strength through fun experiments.

At the intelligence level, Chery Lingxi Smart Cockpit is equipped with the Carmind large model, integrating billion-parameter central dispatch and agent ecology. It debuted the Doubao End-to-End Voice Model 'Xiao Qi Chat', possessing accurate understanding of fuzzy intent, 550ms ultra-fast semantic response, 3 seconds patient listening without interruption, interacting with users with human-like tone, logic, and emotion, supporting multi-dialect, multi-language, multi-style dialogue. At the function level, Lingxi Smart Cockpit can call over 2000 types of in-vehicle tools, covering audio-video entertainment, car book interpretation, nearby recommendations, navigation, etc., full-scenario car use closed loop. AI Agent 'Xiao Qi Classmate' understands your needs, making every trip have a telepathic connection — this consistency of experience is exactly the core expectation of global users for smart cockpits.

The Flyfish Digital Intelligence Chassis, through the integration of AI algorithms and chassis control, actively adapts to different road conditions. From gravel roads in Brazil to cobblestone roads in Mexico, from European highways to bumpy roads in Southeast Asia, the chassis' adaptability determines the driving and riding quality of vehicles in different markets.

The meaning of the 'Tech Ecosystem Island' lies in: the essence of globalization competition is the competition of technical standards. Whoever can simultaneously meet the strictest global requirements in the three dimensions of safety, energy efficiency, and handling will have the qualification to compete with any opponent in the global market.

Market and Ecosystem: User Choices, Extension of Life

The final tester of technology, aesthetics, and product combinations is the market.

In terms of sales, Chery ranked in the top ten global sales in the first half of 2026. By the end of July, global cumulative users broke through 20 million, with overseas users approaching 7 million. July single-month exports broke through 200,000 vehicles, setting a new record for Chinese automobile brand monthly exports. European market performance was particularly outstanding, selling 174,000 vehicles in the first half of the year, up 212% year-on-year, with new energy vehicle models growing by 385%. In markets such as the UK, Spain, and Australia, Chery ranks among the top Chinese brands. In May 2026, Chery officially entered the Canadian market, and the North American market also achieved a breakthrough.

Behind the user's choice is the continuous recognition by third-party institutions. From June to July 2026, in J.D. Power's five core studies on New Car Quality, Product Appeal, Purchase Experience and After-sales Service, and Vehicle Reliability, Chery won first place in all categories among independent brands. 71 model types received global five-star safety certification, ranking first among Chinese brands. This set of market performance indicates that Chery's globalization is not a self-declared label by the enterprise, but a trust vote cast by users and institutions with their choices.

When automobiles evolve from travel tools to lifestyle carriers, Chery's globalization capabilities also extended beyond products. The 'Ruixiang Life Ecosystem Zone' at the Chengdu Auto Show, with 'Home' as the core, constructs a 'Human · Car · Home · Life' full chain, from modified premium products to outdoor camping, from smart technology to IP culture, covering 418 products. What the auto show presents is not just a set of products, but a brand arena that can dialogue with global users.

Summary

When Chery hung 'Chinese Cars Global Champions' on the top of the Hall 5 exhibition stand at the Chengdu Auto Show, it was actually saying one thing: this automotive enterprise that started in Wuhu, Anhui, has found its position on the global industrial map. The trust of 20 million users, the accumulation of 71 five-star safety models, the recognition of J.D. Power 'Five Grand Slams' — these are not the end point, but a footnote for Chinese automobiles going from 'going out' to 'going in'.

Written by Zhao Yun

August 21, Hall 5 of the 2026 Chengdu Auto Show, Chery Group rented the entire exhibition hall, showcasing a total of 38 car models from its five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng. Among them, the Chery brand brought 12 car models – the Fengyun A9 and Fengyun T7 'Aesthetic Twin Stars' debuted together, the QQ3 Modern Edition started the early trial experience, and the global quality sedan benchmark Arrizo 7 made its global premiere. From pure electric, hybrid to fuel, from entry-level family sedans to flagship sports coupes, from individual small electric cars to rugged off-roaders, Chery is passing three clear signals to the outside world with an unprecedented 'Global Car' matrix.

01

Saying Goodbye to 'Modify for Export', Chery Aims to Define New Standards for 'Native Global Cars'

For a long time, the export path of Chinese automakers has mostly been 'Domestic R&D, Domestic Launch, Then Modified for Export'—making adaptation adjustments to products developed for the Chinese market and then launching them overseas. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., explicitly denied this path at the auto show: "True Global Cars are not developed domestically and then modified for export, but anchored to the global market from the start of R&D."

Fengyun T7 is exactly the implementation sample of this concept. As Chery's first native global model in the Smart Electric Era, it was developed for the global market from the first day of product definition. What does this mean? A car must face European highways, Middle East heat, Southeast Asia humidity, and Nordic severe cold simultaneously, meeting the passenger space requirements for tall Europeans, driving habits of Southeast Asian users, and parking and operation preferences of different countries. To this end, Chery pre-researched global regulations two years in advance and designed against the 2026 E-NCAP standards; invested 81 exclusive durability cars for simultaneous road testing, with a cumulative test mileage of over 6 million kilometers; covering 100 types of extreme road conditions including EU, ANZ, Middle East, South Africa, etc. Fengyun T7 pre-sale orders exceeded 16,787 units in 9 days, scheduled to officially launch on August 26 according to plan, followed by a landing in markets such as Indonesia, EU, UK, Australia, etc.

This 'Native Global' car-making logic is the key turning point for Chinese automobiles moving from 'Product Export' to 'Brand Export'. When Chinese auto exports are expected to break through the 10 million unit scale in 2026, relying solely on trade-based exports is not enough—whoever can first establish the system capability of 'facing the global market from R&D', who can truly win long-term trust in the global market.

02

Technical Foundation is not 'Showing Off Skills', but 'Hard Currency' for 'Global Cars'

In the Smart Electric Era, technology is the hardest hand of cards for auto companies. At this Chengdu Auto Show, Chery built a 'Tech Ecosystem Island' theme exhibition hall, turning frontier technologies such as Rhino Battery, Kunpeng Power, AI Intelligence, etc., from parameters into touchable experiences. Extreme safety demonstrations such as battery puncture and cell soaking after squeezing were set up on site, where visitors can see with their own eyes: 10-pin Puncture (10x National Standard), cells do not smoke, do not catch fire; after bottom squeeze deformation 50% (3x National Standard) then 3-pin puncture, still no fire.

Battery safety is the bottom line that New Energy Vehicles cannot compromise. Chery Rhino Battery builds a complete defense line from three dimensions: Material, Structure, and Smart Control—Rhino Crystal, Rhino Shield, Rhino Cloud three layers of protection. The manufacturing end is even more harsh: Five Demagnetization Steps (industry generally three to four), Grade 100 Clean Room (reaching Medical Operating Room Standard, far higher than the industry Grade 1000), over 8,000 process control points, over 300 quality gates.

Supporting these technologies is the system capability accumulated by Chery during the globalization process. To date, Chery has 71 car models obtained Five-Star Safety Certification in global markets such as China, Europe, Australia, ASEAN, etc., with the number of Five-Star Safety models ranking first among Chinese brands. In June and July this year, Chery won first place among domestic brands in four core studies by J.D. Power: New Car Quality, Product Appeal, Purchase Experience, and After-sales Service.

If 'Native Global Cars' is Chery's product philosophy, then this complete technical system from material to manufacturing, from testing to certification, is the hard strength to support the implementation of this philosophy. Technology is not 'Showing Off Skills', it is the passport for 'Global Cars'.

03

Youthification is not Just Slogans, It's Dialoguing in the Youth's Way

At this Chengdu Auto Show, the most intuitive change in the Chery exhibition booth is 'getting younger'. Fashion Influencers and Trend Bloggers gathered on the booth, young high-value domestic and foreign product presenters and Baristas shuttled between them. On August 22 'God-tier Beauty Theme Day', audiences can take fashion photo shoots in the Fengyun A9 Most Beautiful Combo Zone and QQ3 Supermodel Combo Zone, and free experience Celebrity Same Makeup. The nearby Ruixiang Life Ecosystem Space integrates Trend Modification, Camping, Smart Tech, and Lifestyle Market into one.

Behind these seemingly 'flashy' marketing actions is Chery's sober cognition of user structure: 73.6% of Fengyun A9 users are young people under 35, and the female user ratio is 42.7%; 65% of Fengyun T7 users are young people under 35; among the first batch of delivery users for the new QQ3, users aged 20 to 35 account for 41%. The choice of young consumer groups is becoming one of the core factors to measure brand global recognition.

Product-level youthification is equally clear. Fengyun A9 won the 2026 German Red Dot Design Award; the new QQ3 Modern Edition was designed by a Domestic Red Dot Design 4-Award Team, blending classic elements with technology in the Smart Electric Era; Arrizo 7 drew inspiration from changes in Water Movement and Stillness. Enlisting a Global Young Designer Team, deeply linking with over 10,000 young users, cumulatively collecting over 21,000 survey questionnaires—Chery 'brought young people into the Meeting Room' in the product definition phase.

Conclusion: Chery's Breakout Logic

In the first half of 2026, Chery's global market sales share reached 4.1%, ranking 9th globally alongside US Ford; cumulative exports from January to July reached 1.146 million units; single month exports in July reached 202,533 units, becoming China's first auto company to break through 200,000 units in single month export. As of the end of July, global cumulative car users broke 20.16 million, overseas users exceeded 6.99 million.

Behind these numbers, Chery is walking a globalization path different from any Chinese automaker before—not selling domestic products overseas, but building cars for the globe from Day 1; not relying on a single hit to conquer the world, but building a moat with a complete technical system and product matrix; not doing branding in traditional ways, but dialoguing with global users in the youth's context.

From 'Chinese Cars' to 'Global Champions', what Chery presented at the Chengdu Auto Show is not only a product show, but a complete global breakout logic. As the global automotive industry landscape accelerates reshaping, Chery has chosen the hardest but most correct path—making true 'Global Cars'.

August 21, the Chengdu Auto Show opened. Hall 5 was entirely booked by Chery Group. Chery, Exeed, Jetour, iCAR, and Vantex, five major brands, collectively showcased 38 models, with the Chery brand accounting for 12 of them alone. Fengyun T7 and Fengyun A9L, the "Beauty Twin Stars", debuted together. After 8 years of silence, the classic family sedan Arrizo 7 made its global premiere, and the QQ3 Modern Edition started early reservations.

If this were just a regular product showcase, this would merely be standard procedure for automakers at a Class A auto show. But placed in August 2026, Chery's "hall booking" carries a different meaning.

One month ago, Chery just received a report card sufficient to rewrite the narrative of China's automotive industry: With a 4.1% global share in the first half of the year, it ranked ninth globally, tied with American Ford, for the first time joining the top ten global automakers by sales volume. And at this Chengdu Auto Show, the term "Global Car" has become Chery's distinct calling card.

From "First in Export" to "Global Ninth": The Essential Transformation

In the first half of 2026, Chery Group's global sales share reached 4.1%, ranking ninth globally, tied with Ford. In July, Chery's single-month exports reached 202,533 vehicles, a year-on-year increase of 70.1%, making it the first Chinese automaker to surpass 200,000 vehicles in single-month exports.

From January to July this year, Chery's cumulative exports reached 1.146 million vehicles, a year-on-year increase of 71.2%, equivalent to one "Made in Chery" vehicle rolling out to the world every 16 seconds on average.

Chery's global user base also exceeded 20.16 million at the end of July this year, of which overseas users exceeded 6.99 million, accounting for about 35%. In other words, for every 3 Chery owners, 1 comes from overseas.

In Europe, Chery's conquest also came very rapidly. In the first half of this year, Chery's cumulative sales in 24 European countries reached 174,000 vehicles, up 212% year-on-year; among them, new energy vehicles totaled 86,000, skyrocketing 385% year-on-year, accounting for nearly half.

This means that Chery is not only present in other parts of the world but is also accelerating into the strictest high-regulation markets by global standards — Chery is already an authentic global automaker.

Fengyun T7: The First "Native Global Car" Sample of the Smart Electric Era

What should global automakers do in the Smart Electric Era? Chery's answer is to build "Global Cars".

Among the 12 Chery brand models at this auto show, the brightest focus is the Fengyun T7, which is also Chery's first native global model of the Smart Electric Era.

The Fengyun T7 is currently launched in South Africa and Thailand, landing in China and Indonesia in August, entering the EU in September, and landing in the UK, Malaysia, and Australia in October. In other words, the new car bought by Chinese consumers is the same "Global Car" bought by users in Europe, Southeast Asia, and Oceania.

The Fengyun T7's product strength and pricing are also very notable. The vehicle is equipped with a 65.05kWh Rhinoceros Battery, CLTC range 600km, paired with a wide-temperature range heat pump air conditioning and high-voltage PTC system, actual measured range can reach 647km. In terms of safety, Fengyun T7 has a Rock-body + 9 airbags + master-tuned chassis; intelligence adopts cockpit-driving integrated 8775 chip + Lingxi Smart Cockpit 2.0 + Falcon 500 driving assistance system.

Fengyun T7 pre-sale price is 109,900 - 129,900 yuan, pre-sale orders in 9 days broke 16,787 units. Among Fengyun T7 pre-sale users, those under 35 account for 65.2%, female users account for 35.7%. It can be said that this "Native Global Car" precisely targets the first pure electric purchase market for young families.

On August 26, the Fengyun T7 will officially go on sale — this car's order performance will become the first touchstone to test the "Native Global Car" strategy.

The Logic of "Global Car Matrix" with 12 Models

Besides the Fengyun T7, the 12 Chery brand models unveiled by Chery at the Chengdu Auto Show are all matrix layouts made around the "Global Car" concept.

Fengyun A9L ULTRA AWD version, this is the true Global C-class flagship. Its Yunzheng exterior, Fengchen interior, tri-color luminous grille, electric speed-controlled spoiler; Snow Leopard AWD + front double wishbone rear multi-link suspension; Falcon 700 advanced intelligent driving + Lingxi Smart Cockpit 2.0 + 88% high-strength steel-aluminum ratio + 9 airbags + Rhinoceros Battery, is Chery's "Chinese Flagship" card handed to the global high-end market.

The all-new Arrizo 7 is a new benchmark for global quality family sedans. After 8 years of silence, Arrizo 7 returns, not only drawing inspiration from the movement of water to form the "Flowing Water" design language, but also providing C-DM Super Power Electric Hybrid and ICE Kunpeng Fuel versions as two power choices, anchoring the 80,000-100,000 yuan market, expected to launch in Q4 2026.

QQ3 Modern Edition, this is a youthful expression of Retro-Futurism. As the 001 official modification version of the new QQ3, it incorporates the Neo Retro design concept, fusing classic elements from a hundred years of automotive industry with the technology of the Smart Electric Era.

From the 80,000 yuan family sedan (Arrizo 7), 100,000-130,000 yuan pure electric SUV (Fengyun T7) to C-class flagship (Fengyun A9L), these three cars cover the main price band, and each is developed according to the "Same Global Model" concept, which is exactly the product footnote to Chery blowing the "Global Car" mobilization call.

Younger Transformation: From "Product Going Global" to "Ecosystem Going Global"

Chery's "Global Car" is not only a product concept, but also a comprehensive upgrade of the brand and ecosystem.

Currently, Chery's business covers more than 130 countries and regions, with overseas employees exceeding 20,000, local staff accounting for 85%. The Spanish joint venture factory rejuvenated the local national brand, creating over a thousand local jobs; the South African factory was officially put into use, retaining the original 690+ employees, driving more than 3,000 jobs up and down the supply chain.

Chery has long upgraded from a pioneer of product exports to a leader of localized production. At the same time, Chery's youth-oriented measures and image have also deepened continuously with the deepening of its global automaker status.

At this Chengdu Auto Show, Chery created a "Technology Ecology Island" themed booth, allowing audiences to touch battery safety technology through physical disassembly and immersive experiments; Rhinoceros Battery, Kunpeng Power, AI Intelligence, and other frontier technologies were also displayed together.

On August 22's "Stunning Beauty Theme Day", Chery set up multiple groups of high-beauty themed photo zones, paired with professional lighting backgrounds and the same makeup experience as the spokesperson; Ruixiang Life Ecosystem Space upgraded with Trendy Modification Zone, Smart Control Zone, Wild Camp, Lifestyle Market, Comfortable Cockpit five major areas, Shanyi Technology as Chery's official modification platform, also appeared at this auto show.

2026 is Chery's "Transition to Electric" product year. With the new energy strategy exploding simultaneously in technology, product, and ecosystem dimensions, having the solid foundation of ninth global sales share, the "Native Global Car" development concept made for the world, and localized production around the world, Chery's "Global Car" mobilization call is blowing at the right time and is full of strength.

Every 16 seconds, a "Chery-made" vehicle heads overseas!

This is not some elaborate numbers game, but a report card from a leading export automaker. In July this year, Chery Group exported 202,533 vehicles, up 70.1% year-on-year, breaking China's single-month car export record for five consecutive months, becoming the first automaker to surpass 200,000 vehicles in a single month of exports. Thanks to this, from January to July, Chery Group cumulatively exported 1.146 million vehicles, up 71.2% year-on-year, maintaining the momentum of staying first on the Chinese brand passenger car export list for the past 23 years.

In fact, the overseas market is Chery's greatest confidence. In the first half of this year, Chery Group officially ranked among the Global TOP 10, tying with American Ford for 9th place globally, and together with BYD and Geely Group, forming the first "Chinese Three Powerhouses" in the global top 10 sales camp.

When it comes to overall sales, Chery is not the largest Chinese automaker, but on the road to globalization, why is it always Chery leading the race?

Facing this question, perhaps some will say Chery exported early, due to historical accumulation; perhaps others will say Chery has a complete overseas layout, leading because of multi-point efforts. All this is indeed correct, but only sees Chery's forward-looking vision and strong execution capability, without reaching the essence — that is, the car itself. Every product under Chery is truly developed and manufactured based on global standards, conforms to global aesthetics, adapts to user habits in multiple regions worldwide, and has been verified in various extreme environments globally. In terms of quality, it has truly achieved globalization.

 

Chinese Cars, Yet Global Cars

 

Among Chinese cars, if asking which one understands global users best, Chery is certainly the most suitable choice.

Take the Chengdu Auto Show being held this year as an example. This year, Chery Group brought a massive lineup of 38 models from its five brands: Chery, Exeed, Zongheng, Jetour, and iCAR. It is worth noting that all five brands have taken root in the global market, contributing significantly to Chery's accumulation of nearly 7 million overseas users. Among these 38 models, the most notable is Fengyun T7.

Overseas, Fengyun T7 is called Lepas L6. It has already launched in South Africa and Thailand, while the Chinese domestic market has to wait until the 26th of this month — launching overseas first, a privilege once exclusive to joint venture brands, is indeed rare among Chinese brands, yet it exactly reflects the global car attributes of Fengyun T7. In fact, as the latest representative of Chery's globalization, Fengyun T7 is a global quality pure electric SUV built with dedication by Chery using new-generation global car standards. According to Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., Fengyun T7 "was not developed domestically first and then modified for overseas, but anchored on the global market from the start of R&D".

"Anchored on the Globe" is not just a casual remark. It is reported that for 15 typical national scenarios, the R&D team surveyed 5,000+ global users, incorporating different market demands into the product definition of Fengyun T7 early on, and pre-researched global regulations two years in advance, benchmarking the 2026 E-NCAP standard. Ultimately, Fengyun T7 was co-created by over a hundred designers from eight global R&D and design centers, verified through seven categories of extreme environments including Southeast Asia's high humidity and rainy season, the Middle East's high temperature and sun exposure, Siberia's snow, rain, and low temperature, and Nordic extreme darkness nights. At the same time, Fengyun T7 invested 81 dedicated durability vehicles for global synchronous road testing, with a total cumulative test mileage exceeding 6 million kilometers (1.45 million kilometers of durability special tests), covering over 100 kinds of extreme road conditions in regions like the EU, Australia-New Zealand, Middle East, South Africa, Mexico, Brazil, etc. More importantly, for the driving habits of users in different countries, Fengyun T7 underwent over 80 items of local habit adaptation. For example, for the Thai preference for right-hand drive and heavy steering feel, the steering force calibration increased by 1 level; for Turkish users preferring hard switches, high-frequency function physical buttons were retained; for Europeans who like pulling the car into the garage by the front, a 70cm automatic front camera display is adopted.

Evidently, Fengyun T7 is the sample of Chinese R&D and manufacturing "native global cars". Market response has also been quite enthusiastic. According to official disclosure, within 9 days of pre-sale, Fengyun T7 orders exceeded 16,700 units. Its global launch schedule for the next two months also includes names like Indonesia, EU, Australia-New Zealand, UK, Malaysia, and more.

Fengyun T7's outstanding performance was not sudden, but the result of continuous practice on the foundation of 23 years of Chery's overseas expansion. After all, before this, Chery had already accumulated model after model of global best-selling vehicles with distinct characteristics.

For example, the "Long-Range Smart Beauty Coupe" Fengyun A9, the culmination of Chery's 20+ years of craftsmanship, is a winner of the 2026 German Red Dot Design Product Award, demonstrating global aesthetic recognition of original Chinese design. It continues Chery's global sales of 20 million units, connecting the entire cycle of Chery's independent car manufacturing, proving Chery's leap from "making affordable good cars for the masses" to "defining global high-quality pure electric travel standards".

Another example is the "AI Smart Fun Pure Electric Sedan" All-new QQ3. It went on sale in China this March, with monthly sales exceeding 10,000 for 4 consecutive months. In overseas markets, sales also exceeded 10,000 in the first month of launch in Indonesia and Thailand. It has achieved a global QQ user base of 1.6 million, giving Chinese cars a place in the world's small car culture.

In addition, the All-new Arrizo 7 making its debut at this Chengdu Auto Show is also developed according to global standards from the project initiation. Positioned as the "Global Quality Family Sedan New Benchmark", it offers both ICE Kunpeng fuel version and C-DM Super Energy Electric Hybrid power choices, meeting travel needs of users in different regions worldwide, and is the latest answer for Chinese brand sedans defining the "New Global Car" value benchmark.

Practice proves that every Chery is a global car, and this is the core driving force behind Chery ranking in the global top 10.

 

Born in China, Developed Globally

 

Founded in 1997, the first car rolled off the line in 1999, the first batch of exports in 2001, cumulative exports breaking 100,000 in 2007, global users breaking 10 million in 2021, breaking 20 million in 2026 (including 7 million exports)... Who could have imagined that the fledgling bird that started a business in a small shed by the Wuhan river would fly to today's height.

Today, Chery Group's business spans over 130 countries and regions worldwide, ranking first in Chinese brand passenger car exports for 23 consecutive years. Ranked 233rd on the Fortune 2025 World's 500 Enterprises list, a significant jump of 152 positions compared to 2024. Entering 2026, despite facing multiple unfavorable factors such as weak market demand, Chery's global sales from January to July exceeded 1.634 million units, up 10.1% year-on-year, cumulative exports 1.146 million units, up a dramatic 71.2% year-on-year.

Looking back at Chery's development journey, it is not difficult to find that the key to Chery's sustained high growth lies in overseas. Now, overseas supports more than half of Chery, and this is also Chery's greatest difference from other Chinese brands.

In 2020, Chery's export scale was still at the 100,000-unit level (114,000 units), but in the following years it continued to increase, with export scale hitting new highs continuously: 269,000 units in 2021, 451,000 units in 2022, 937,000 units in 2023, 1.145 million units in 2024, 1.344 million units in 2025. At the same time, the proportion of overseas markets in Chery's overall sales continued to climb, rising rapidly from 15.6% in 2020 to 47.9% in 2025. By January-July this year, this number exceeded 70%, making it the first Chinese brand automaker with market focus overseas.

And even more worth noting is that, with the rapid expansion of export scale, Chery's overseas market quality is also continuously optimizing. For a long time, the target markets for Chinese car exports have mostly focused on regions such as South America, Southeast Asia, Middle East, Central Asia, Africa, etc. But Chery is focusing on changing this situation, making continuous breakthroughs in high-end markets.

In Europe, from January to June this year, Chery cumulative sales broke 174,000 units, up 212% year-on-year, becoming the core of Chery's overseas growth. Among them, sales in Spain and the UK were even more prominent. Chery entered the Spanish market only in 2024, now it is among the top three Chinese brands locally; in the UK, Chery has ranked second in the single-month total sales list continuously for several months since March this year, with brand recognition continuously climbing.

In Australia-New Zealand, Chery has maintained positive growth in Australian sales for 22 consecutive months. Among them, JAECOO J5 ranked second in the local pure electric vehicle sales list in May this year, only behind Tesla Model Y.

Not only that, in May this year, Chery officially entered the Canadian market, becoming one of the first batch of Chinese automakers to layout there.

To put it plainly, no matter global business coverage, export scale, or export quality, today's Chery is the Chinese automaker with the highest "globalization content", without exception. According to Chery official data, its overseas employees exceed 20,000, with local staff accounting for up to 85%. Behind this data represents that Chery is not simply selling cars to overseas, but has achieved localization of industry, talent, and supply chain in all domains. And this is the core supporting Chery's sustained high growth overseas. For example, Chery's joint venture factory in Spain revitalized the local national brand, creating over a thousand local jobs; this year Chery's South Africa factory officially opened, retaining original 690+ employees completely, and driving over 3,000 jobs upstream and downstream, creating a model of China-West and China-Africa economic and trade cooperation.

Born in China, developed globally, Chery is using its own practice to tell the world: the global automotive industry has entered Chinese time.

 

Driving Philosophy

 

A Chinese automaker established less than 30 years, able to break into the top 10 of global automaker sales lists, racing neck and neck with a century-old veteran player like Ford, this kind of thing, perhaps no one would have dared to think of a few years ago. But now Chery not only has done it, but also left a deep imprint in the hearts of users in 130 global markets — the Chinese car with the most global characteristics.

Statistics show, Chery has cumulative 71 models that have obtained five-star safety certification in global markets such as China, Europe, Australia, ASEAN, etc. The number of five-star safety models ranks first among Chinese brands. For an automaker with ambitions for the global market, this is undoubtedly a global market pass card, and Chery's nearly 7 million overseas users were thus born.

Worth noting, in July, Chery's sales proportion in the overseas market reached as high as 73.2%. We have to admit, such Chery is already the global Chery. Just like Toyota, in its global market sales composition, Japan domestic proportion is less than 13%, yet it has led the global car circle for many years. As for Toyota's global cars, no more need to be said.

Leading Chinese brand car exports for 23 consecutive years, ranking in the global top 10, Chery is changing the world's cognition of Chinese cars with an unprecedented globalization speed.

On August 21, the 29th Chengdu International Automobile Exhibition kicked off. The Chery Group, taking "China Auto, Global Champion" as the theme, brought 38 models from its five sub-brands Chery, Exeed, Jetour, iCAR, and Zhengzong to Hall 5. Among them, the Chery brand presented 12 models, with the Fengyun A9 and Fengyun T7 "Design Twin Stars" appearing together, the Arrizo 7 making its global premiere, and the QQ3 Modern Edition launching pre-sales.

In the context of cumulative domestic passenger car retail sales dropping about 20% year-on-year in 2026, Chery's product offensive centered on the "Global Car" narrative points not only to exhibition booth heat, but also to a strategic logic for coping with the dual propositions of internal demand contraction and global expansion.

Sales Share Surges to 9th Globally, Exports Become Largest Variable

In the first half of 2026, Chery's global market sales share surged to the 9th position, with Chinese brands occupying three spots in the top 10. By the end of July, Chery's global cumulative car users exceeded 20.16 million, of which overseas cumulative users exceeded 6.99 million, ranking first in Chinese automobile brand exports for 23 consecutive years.

From January to July this year, Chery's cumulative car exports reached 1.146 million units, a year-on-year increase of 71.2%. July saw 202,533 units, making Chery China's first car enterprise to break 200,000 units in a single month in exports.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated at the auto show site: "Chery firmly believes that a true global car is not developed domestically and then modified for export, but anchored globally from the start of R&D." "The global automotive industry has entered 'China Time'."

This judgment is supported by data. In July, Chinese passenger car exports reached 918,000 units, up 87.8% year-on-year, with new energy passenger car exports at 540,000 units, up 147.8% year-on-year. As domestic demand continues to contract, overseas markets have changed from "icing on the cake" to a growth pole that many car enterprises must seize. Chery's July export contribution to total sales exceeded 70%.

The Strategic Value of "Native Global Cars", from "Modify and Export" to "Born Global"

At this Chengdu Auto Show, Chery pushed the core concept of "Native Global Cars"—developed for the global market from the beginning of product definition. Fengyun T7 is the first landing model of this strategy.

Fengyun T7 is positioned as a global quality pure electric SUV, equipped with a 65.05kWh Rhino Battery, CLTC range 600km, equipped with cockpit-driving integrated 8775 chip, Lingxi Smart Cockpit 2.0, and Falcon 500 driving assistance system. Pre-sale price 109,900 to 129,900 yuan, pre-sale orders in 9 days broke through 16,787 units.

According to official disclosure, Fengyun T7 has been launched in South Africa and Thailand, landed in China and Indonesia in August, entered the European Union market in September, and landed in the UK, Malaysia, Australia, etc. in October.

This "China Premiere + Global Synchronization" rhythm forms a sharp contrast with the traditional car enterprise model of "selling domestically for two years before modifying and exporting". In the current increasingly heated competition of the 100,000 to 150,000 yuan pure electric SUV market, Fengyun T7's differentiation does not lie in the leading of a single parameter, but in the system capability of "one set of products simultaneously meeting multiple national regulations, multiple terrain conditions, multiple climate conditions". Behind this is the concentrated output of Chery's global R&D, supply chain and testing systems—also the underlying assets accumulated by its 23 consecutive years of export first place.

Every Model is a Capable Competitor

Global quality family sedan Arrizo 7 made its first public appearance at this auto show. The new car draws inspiration from the dynamic changes of water, forming a "Dynamic Water" design language—steady and comfortable when stationary, dynamic flow when moving. It offers C-DM super-energy electric hybrid and Kunpeng fuel versions as two power choices.

In the trend where conventional sedans "die out" at auto shows, the appearance of Arrizo 7 is quite meaningful. The family sedan market is experiencing a drastic transition between new energy and traditional fuel, and a family sedan product providing both hybrid and fuel dual powertrains, aimed at the global market, is both Chery's defensive layout for the stock market and a precise response to the demand for fuel cars in emerging overseas markets. Its "Global Same Model" design logic attempts to use one aesthetic language to appeal to family users in different markets such as China, Southeast Asia, Middle East, and Latin America simultaneously.

Fengyun A9L ULTRA 4WD version is positioned as C-segment flagship, equipped with Snow Leopard 4WD, front double wishbone + rear multi-link suspension, Falcon 700 driving assistance, 88% high-strength steel aluminum ratio. QQ3 Modern Edition launched pre-orders with retro-futurism design.

The common feature of these two products is: no longer taking "practicality" as the only selling point, but placing looks, performance, and self-expression in equally important positions. In the industry trend where domestic brands seek incremental growth in the market above 300,000 yuan, Chery is using Fengyun A9L and QQ3 Modern Edition to test young users' acceptance of "Self-pleasing" products.

At this Chengdu Auto Show, Chery created a "Tech Eco Island" themed booth, converting technical parameters into perceptible experiences through extreme safety demonstrations such as battery puncture, cell squeezing and soaking. The booth also set up a "Chery Future Classroom" science popularization space, Ruixiang Life Eco Space's trendy modification block and wild interest camp. On August 22 "Stunning Looks Theme Day", Fengyun A9 Most Beautiful Photo Zone and QQ3 Supermodel Photo Zone, matching professional lighting sets, turned the booth into a trendy studio.

This play reflects the change in auto show functions—from product display to system display, from one-way output to two-way interaction. When the auto show's "selling cars" attribute is diverted by online channels, the brand needs to provide users with a reason "worth visiting specifically".

Final Words

What Chery presented at the Chengdu Auto Show is not only a group of new cars, but also a competitive logic of "feeding back local market with global capabilities". When the domestic car market enters stock competition and the marginal utility of price wars diminishes, Chery chooses to use the scale effect of global R&D to spread costs, use overseas market profits to support domestic investment, and use "Global Same Model" quality perception to establish brand premium.

Standing on the new starting point of 20.16 million global users, Chery continues to promote the all-round upward movement of brand, product, technology, and experience with global systems, forward-looking technology, and youthful expression. When "China Auto, Global Champion" changes from a booth slogan to market reality, this Chengdu Auto Show might just be the footnote to that turning point.