Starting Price from 99,800 Yuan, Chery Fengyun T7 Pre-sales Launch

On August 12, Chery Fengyun T7 officially launched pre-sales, with a pre-sale price ranging from 99,800 yuan to 139,800 yuan.

This launch event, themed "Slow Craft Builds a Good Car, Sorry for the Wait", was less about a product reveal and more about a statement — in the current EV racing track, Chery, a car company jokingly called an "honest engineering nerd", chose to use one vehicle to tell the market: some things cannot be rushed, some roads cannot be bypassed.

Let's look at a set of figures first. In the first half of 2026, Chinese car exports reached 5.096 million vehicles, a year-on-year increase of 65.3%, and the world automotive landscape is entering "China Time". Amidst this wave of going global, Chery led the pack with an export volume of 943,800 vehicles, a year-on-year increase of 71.5%, with a Chery vehicle leaving for overseas markets every 17 seconds on average. More noteworthy is that Chery has ranked first in exports of Chinese brand passenger cars for 23 consecutive years, with cumulative global users surpassing 20 million, and overseas users approaching 7 million. Products are sold to over 130 countries and regions. These figures form the underlying logic of Fengyun T7 — it is not a car built domestically first and then figured out how to sell abroad, but a product that was developed according to global standards from the very beginning, verified globally, and returned to the domestic market only after receiving real feedback from the overseas market.

This path of "Going Global First, Returning Home Later" is not common in the current automotive industry. Fengyun T7 is called Lepas L6 overseas. Pre-sales have already started in South Africa, Thailand launched on July 24, followed by Indonesia in August, European Union in September, Australia/New Zealand and the UK in October. To meet the regulatory standards, climate conditions, road characteristics, and usage habits of so many countries and regions simultaneously, the R&D cycle is inevitably long. The fact is indeed the same — 2 years of planning, 3 years of R&D. In today's industry rhythm of "one new car every 12 months", this cycle almost seems out of place.

But it is precisely this 5-year slowness that allows Fengyun T7 to differentiate itself in many dimensions. In terms of safety, it was developed according to the 2026 version E-NCAP 5-star safety standard. The 2026 version E-NCAP decomposes overall vehicle safety into four pillars: safe driving, collision avoidance, collision protection, and post-collision safety. If any item has a significant weak point, a 5-star rating cannot be achieved. Fengyun T7 anchored this standard from the R&D stage, and also achieved the highest level of functional safety ASILD and global data compliance. This is not simply "piling up parts", but placing safety standards upfront into the product definition stage.

In terms of environmental adaptability, Fengyun T7's full-domain adaptation interval covers -40°C to 55°C. This range means it must function normally in the extreme cold of Northern Europe, the scorching heat of the Middle East, the humidity of Southeast Asia, and the strong UV radiation of plateaus. To this end, it is equipped with a dual-source wide-temperature heat pump plus PTC system launched in its class first; in tropical high-humidity areas, the air conditioning filter was optimized specifically to prevent mold and odors; in the Middle East region, a 4.5L large-capacity washer fluid tank was equipped; battery front and rear beam protection was added for Brazilian gravel roads. These details seem insignificant when viewed individually, but together they reflect a mindset of "building cars for global users" — not making a car first and then figuring out how to adapt to the environment, but understanding the needs of different environments before starting to build the car.

The validation process illustrates the point even more. Fengyun T7 simultaneously invested 81 dedicated durability vehicles for road tests, with cumulative vehicle testing mileage exceeding 6 million kilometers, and specific durability field testing covering 1.45 million kilometers. It covers 100+ extreme road condition environments including the EU, Australia/New Zealand, Middle East, South Africa, Russia, Mexico, Brazil, etc. The global road type coverage rate reaches 95% — high speed bumps in Brazil, cobblestone roads in Mexico, high-curvature curves on German Autobahns, unpaved muddy roads in South Africa, all have been run. Behind this scale of real vehicle verification lies huge time costs and capital investment, but it solves an essential problem: the reliability, environmental adaptability, and long-term durability that EV users worry about most can only be answered after running them through real global road conditions.

At the product capability level, Fengyun T7's configuration approach also reflects an "uncompromising" stance. In terms of range, the entire series is standard-equipped with 65.05kWh Rhinoceros battery, CLTC range 600km, real-world test up to 667km, 30% to 80% fast charging takes only 22 minutes. Battery cycle life exceeds 2500 times, the whole vehicle requires no battery replacement for 15 years. In terms of safety, 80% high-strength steel body, 18.84% hot-formed steel, nine-transverse and five-longitudinal cage body, class-leading 9 airbags. In terms of intelligence, class-first 4nm process 8775 chip, 15.6-inch 2.5K anti-glare screen, Falcon 500 intelligent driving equipped with 22 high-precision sensors. In terms of space, vehicle dimensions 4570×1852×1694mm, wheelbase 2700mm, 84% floor space rate. These configurations, looking at each item individually, are not extraordinary, but standard equipment across the series without gradient grading is indeed rare in the current home EV market.

Another dimension often overlooked is design. Fengyun T7 was completed jointly by 8 global R&D design centers, top international designer teams, and over 5000 global users. The same-source model Lepas L6 previously appeared at Milan Design Week, receiving the evaluation that it was "very attractive and good-looking". Among the 6 Eastern Elegance paint colors, Blazing Orange uses the Tri-coat three-layer paint process unique to its class, and the entire body paint underwent plateau high-intensity UV and high-low temperature alternating extreme tests, anti-fading, anti-aging. This pursuit of "looking good for a long time" follows the same logic as the whole vehicle "working well for a long time".

Back to the theme of that launch event — "Slow Craft Builds a Good Car, Sorry for the Wait". In the current situation where quick-made cars frequently encounter quality skepticism, Fengyun T7's "slowness" instead became a scarce value proposition. Slow in R&D — 3-year cycle, global 1+7+N R&D system polishing; Slow in Design — co-created by over 5000 users, coordinated by over 100 designers; Slow in Standards — designed according to 2026 version E-NCAP, about to enter high-regulation European market; Slow in Validation — 1.45 million kilometers, five major extreme environments. Behind these "slownesses" is the car-building system accumulated by Chery in 23 years of export ranking first and 20 million global users supporting the bottom line.

Fengyun T7 might not be the most aggressive pure electric SUV in terms of parameters, but it uses a complete "Global R&D — Global Standards — Global Validation — Global Quality" closed loop to answer a simple question: how should a pure electric SUV truly worth long-term trust for the whole family be built. In the second half of the industry where "piling up parts" shifts to "comparing quality", this answer might carry more weight than any showing off skills.