The World Rushes for Speed, But Chery Prefers Slow Manufacturing

Many people have such experiences.

Strolling through the mall with the whole family, circling the underground garage three times without finding a parking spot; driving skills are slightly lacking, only able to stare helplessly in front of a mechanical parking lot; or encountering a narrow parking spot at a dead-end road when it is windy or rainy, struggling for a long time but unable to park.

In the past, car brands categorized their products into levels. To thoroughly solve the difficulty of parking, you had to spend at least over 200,000 to buy a high-end electric vehicle with cross-floor memory parking, while the basic models around 100,000 only had the most superficial intelligent experience.

Now this unwritten rule has been broken.

Chery Fengyun T7 officially starts pre-sale.

The new car has three configurations, covering a price range from 109,900 to 129,900, with 600 kilometers of range across the entire series. At first glance, this configuration seems to only pass in many new energy models, but what truly makes the Fengyun T7 seem "out of place" among 100,000-level pure electric SUVs is that it has put a dedicated function long monopolized by high-end electric cars, cross-floor memory parking, into the product list of 100,000-level family cars.

Let's look at the intelligent configuration again.

Fengyun T7 is equipped with the Falcon 500 driver assistance system, the whole vehicle is equipped with 22 high-precision sensors, including 3 millimeter-wave radars, 7 high-performance cameras and 12 ultrasonic radars, see far, see clearly, measure accurately. In the automotive industry, it is considered to have broken the price barrier first.

Cross-floor memory parking is undoubtedly Fengyun T7's biggest selling point. There is no floor limit, supporting up to two kilometers of memory parking. Coupled with over 300 all-scenario automatic parking functions, dead-end road parking, irregular parking spots, and one-touch track reverse are all supported.

This means ordinary families do not need to spend double the budget to own the experience of automatic cross-floor travel in mall underground garages and automatic parking in narrow spots. New drivers don't need to panic in front of narrow parking spots, and experienced drivers can cope calmly when encountering irregular parking spots.

What the industry calls "parking freedom" has also been implemented on 100,000-level family SUVs.

If it is just downgrading a high-end configuration, that is called spec stacking.

But Fengyun T7 is far more than parking freedom. Its difference lies in that it is a global car with reverse input. The overseas version is called Lepas L6. Pre-sales have started in South Africa, and Thailand launched in July. Next, Indonesia, EU, Australia/New Zealand, and the UK will follow in succession.

Accepting global market testing first, then launching domestically, this process is not common among local car companies because there are not many car companies that can do it. But behind Fengyun T7 happens to be Chery, ranking first in exports of Chinese brand passenger cars for 23 consecutive years, with an accumulation of global users breaking 20 million.

Admittedly Fengyun T7, anchored global standards from the beginning of R&D, developed according to the 2026 version E-NCAP five-star safety standards. 81 exclusive durability cars are undergoing road tests simultaneously. The whole vehicle cumulative testing mileage exceeds 6 million kilometers, covering -40 degrees to 55 degrees whole environment, adapting to 95% of global road types.

Body safety is also unquestionable.

80% high-strength steel, 18.84% hot-formed steel, 9 airbags. However, for a car to simultaneously meet regulations, climate conditions, road conditions characteristics, and user habits of so many countries and regions such as Europe, Australia/New Zealand, Middle East, Southeast Asia, Latin America, the R&D cycle is destined not to be short. In this industry rhythm where delivery happens upon launch and iteration happens upon delivery, Fengyun T7 used two years for planning and three years for R&D. Chery seems anti-trend, but slow manufacturing builds good cars.

It is exactly this five-year slowness that makes this car perform differently in many dimensions. The entire series is standardly equipped with a 65.05kWh Rhino battery, CLTC range 600 kilometers, actually running over 670 kilometers; without distinction of high or low configuration; no need to pay extra for a large battery pack; Fengyun T7 directly treated this heart disease of 100,000-level pure electric SUV users.

But the most interesting thing is Chery's two bottom-line guarantees on rights.

Battery power safety bottom line, first-time non-operating owner, thermal runaway caused by battery reasons, compensate with a new car of the same model; Assistant driving bottom line, first-time non-operating owner within one year of buying a car, parking or intelligent pilot scenarios, accidents caused by intelligent driving system reasons, compensate up to 5 million yuan.

Daring to make such a promise shows confidence in their own technology.

Back to the original question, what exactly are 100,000-level pure electric SUV users paying for?

Range, space, safety, intelligence... In the past, these needs were split across models of different price levels. To achieve all-dimension balance, you have to keep adding money to upgrade. Fengyun T7 is very pure. Cross-floor memory parking that should belong to high-end models, 600-kilometer long range that should be added for selection, 8775 chip and nine airbags that should be exclusive to high configuration are all packed into the 100,000-level price range.

This is no longer a simple price war.

Instead, Chery uses product power verified by the global market to tell the domestic home pure electric car market what exactly is a good product and what is worth buying.