August 26, Chery Fengyun T7 officially launched, totaling 3 models, priced from 97,900 to 118,900 yuan; limited-time trade-in priority price starts as low as 94,900 yuan. As a native global quality pure electric SUV built for families worldwide, Fengyun T7 abandons the industry shortcut of simply modifying domestic models for export, adopting the product philosophy that 'slow craft makes good cars' and 'global cars cannot be rushed', positively developed relying on Chery's global quality manufacturing system, prioritizing global regulations and global user needs in the product planning phase, undergoing rigorous multi-environment real-vehicle trials globally, bringing domestic consumers a new choice of pure electric SUV combining global quality and national-level pricing.

Currently, competition in the new energy industry is intensifying, with many brands compressing R&D and verification cycles, pursuing rapid iteration and new releases. But models truly targeting the global market cannot rely on lab simulation data or localized modifications for refinement. Fengyun T7 completed a full 2-year product planning and 3-year whole-vehicle positive R&D cycle, relying on Chery's 1+7+N global R&D system, bringing together over 100 designers, chassis and R&D engineers from around the world to collaborate, deeply collecting 5,000+ global user co-creation feedback, covering car usage scenarios in 15 typical countries, incorporating driving habits, seating preferences, and parking needs of users in different regions into the early product definition, adapting to usage conditions in 210 countries and regions worldwide from the source.

In terms of safety standards, Fengyun T7 pre-researched global regulations two years in advance, directly benchmarking the 2026 version E-NCAP safety standards, preparing fully for entering high-regulation overseas markets such as Europe. To implement global standards, the brand invested 81 durability test vehicles, completing a cumulative 1.45 million kilometers of real-vehicle road test verification, refusing paper-based simulation data, heading to various locations globally to complete extreme environment trials. The whole vehicle experienced seven extreme environment tests: doubling dual-source heating efficiency under Nordic extreme cold conditions; completing 500mm depth water wading tests during the Southeast Asian rainy season; real-vehicle tests for Middle East high-temp sun exposure, Indonesia high-humidity salt mist, Brazilian gravel roads, Mexican cobblestone bumpy roads. The project cumulatively completed 10,000+ brake tests, 19,000+ full-turn steering tests, 400+ chassis impact tests, all identified issues achieved 100% closed-loop rectification. At the launch event site, overseas chassis, styling, and R&D engineers collectively endorsed it, from the front-line R&D perspective, interpreting the refinement logic behind this global car.

Regarding products, Fengyun T7 refuses the industry playbook of 'lowering the price of entry-level short-range versions and charging extra for high-spec long-range versions', all trims come standard with 600km CLTC long range, entry-level and top-spec ranges are identical, consumers only need to focus on configuration differences, no need to weigh and choose for range grades. The new car is equipped with 65.05kWh Rhinoceros battery, actual test range can reach 667km, achieving 'reverse false labeling'; 30%-80% fast charging only takes 20 minutes, a cup of coffee time is enough to replenish 300 kilometers range. Battery cycle life exceeds 2,500 times, enabling stable operation in ultra-wide temperature range of -40°C to 60°C. All trims standard with dual-source wide-temperature heat pump air conditioning, 30% range improvement in -10°C environment, accommodating user scenarios of Northern winter and Southern summer heat, Northern and Southern families can say goodbye to range anxiety.

Safety is the foundation of global cars. Fengyun T7 creates a rock-solid cage body, high-strength steel accounts for 80%, hot-formed steel accounts for 18.84%, adopting 9 horizontal and 5 vertical body structure, equipped with industry-unique Shotgun structure, double frame subframe + Pack anti-collision beam, building multiple collision energy dissipation channels. Whole vehicle equipped with 9 airbags, battery has 6D chainmail armor 31-layer 3D protection, IP68 waterproofing, side extrusion resistance reaches 2 times national standard, salt mist and fire tests both exceed national standard requirements, building a double safety fortress for cabin and battery. Chassis tuned by international expert team, achieving 50.8:49.2 golden axle load ratio, specialized optimization for high-speed conditions, balancing handling stability and riding comfort.

Smart cockpit equipped with same-class premiere cockpit-drive integrated 8775 chip, 4nm process brings 72 TOPS NPU computing power, system response latency as low as 80ms; Lingxi Smart Cockpit 2.0 accesses Doubao Large Model, possessing multiple sets of human-like interactive experiences, supports CarPlay, HiCar, etc., direct connection for all phone brands; Falcon 500 Intelligent Driving System equipped with 22 high-precision sensors, can achieve 300+ full-scenario automated parking, Highway Pilot Assist, 100-meter trace reverse, solving pain points of daily parking and long-distance travel. In terms of space, 2700mm wheelbase brings 84% interior usable rate, rear floor fully flat, supports 4/6 split folding to form 1955mm*1310mm fully flat large bed mode; 9-layer composite cloud-feel seats, equipped with ventilation, dual-zone heating functions, whole vehicle multi-scenario storage design, balancing family commute, self-drive camping, kids travel multi-needs.

As a native global car, Fengyun T7 same-source overseas model Lepas L6 has already landed in South Africa, Thailand markets, subsequently will land in Indonesia, EU, Aus/NZ, UK, Israel and other markets, also debuted at Milan Design Week and gained international aesthetic recognition. As of now, Fengyun T7 pre-sale 9 days orders exceeded 16,787 units, launch event simultaneously held handover ceremony, foreign nationals in China became the first batch of owners, breaking the industry time difference between new car launch and delivery, delivering global quality to users immediately.

From R&D planning to million-kilometer real-vehicle trials, Fengyun T7's 'slow' is not low efficiency, but awe for global users. In the 100,000 yuan level pure electric SUV segment, it brings R&D, safety, and verification standards originally belonging to overseas high-end models to domestic ordinary families, allowing Chinese consumers to own a high-quality pure electric SUV that has been tested on global road conditions right at their doorstep.

Currently, "quick-fix cars" occur frequently, while the heavily launched Chery Fengyun T7 directly tore open the industry's curtain of shame. With the hardcore principle of "Global standards cannot be rushed", relying on global standards, global verification, and global adaptation, it enters the market in reverse with the identity of a global car priced at the 100,000 level but delivering real 200,000 yuan value.

On August 26, Fengyun T7 officially launched, with an official guide price starting from 97,900 yuan and a trade-in price starting from 94,900 yuan, offering a total of three models. It is worth noting that from the very beginning of the project, Fengyun T7 targeted the global market, relying on Chery's global R&D system for forward development, completing 6 million kilometers of global road testing for the whole vehicle. Fengyun T7 is named Lepas L6 overseas and has already officially launched first in Thailand and South Africa, with launches in other overseas markets to follow.

Fengyun T7 adopts a global car building mindset. At the 100,000 yuan price point, its product power precisely crushes peer competitors. First, regarding the pure electric SUV range which consumers care about most, Fengyun T7 comes standard with a 65.05kWh Rhino Lithium Iron Phosphate battery across the entire series, offering a CLTC pure electric range of 600km. Whether the entry-level or top-trim version, consumers can experience a long-range pure electric SUV without false advertising. The new car also supports 30%-80% super-fast recharging, taking only 20 minutes.

In fact, positioned as a pure electric SUV, Fengyun T7 meets people's expectations for a family car from outside to inside. On the design level, it balances international aesthetics and Eastern charm. The body shape is full, adopting AGS Intelligent Intake Grille, Dual LED Wind Blade Front Headlights, and Dynamic Rear Spoiler. Additionally, colors like Blaze Orange and Mountain Smoke Purple offer strong individuality in a range of six body colors.

The interior cockpit creates a technological luxury atmosphere surpassing the 100,000 yuan class, featuring large-area soft wrapping and cloud-feel seats, equipped with a 15.6-inch central control large screen, with Doubao Large Model installed on board. In terms of configuration, there is also SONY audio system, wireless phone fast charging, etc., all functions currently highly favored.

As for the intelligent assisted driving level, Fengyun T7's high-trim models are equipped with the Falcon 500 Assisted Driving System, capable of highway assisted driving and full-scenario parking, making daily use convenient and improving safety. Fengyun T7 benchmarks global 5-star safety standards, with an 80% high-strength steel body, 9 airbags for global protection, and the Rhino battery reaching IP68 top-level protection, fearless of extreme scenarios such as wading and bumps. With the new car's maximum wading depth of 500mm, dealing with complex road conditions is easier.

In terms of power, Fengyun T7 comes standard with a single motor, with a maximum power of 178kW and peak torque of 275N·m. The chassis adopts a Front MacPherson and Rear Multi-link suspension combination.

Overall, Fengyun T7 insists on global car building standards, investing massive costs into core areas such as battery safety, body architecture, and global durability. It is clear that the high-end car building thinking of "not rushing" has formed a distinct differentiated competition for Fengyun T7 in the cutthroat market.

Final Words

The arrival of Chery Fengyun T7 proves one point: True global cars are never about rushing. Without shortcuts, without tricks, not pursuing launch speed and paper parameters, just steadfast car building, using hardcore quality to win over consumers. Fengyun T7's quality stands up to the global market test! (Written by / MANGO)

On August 26, Chery Fengyun T7 officially launched. Three versions, launch guidance price97,900 to 118,900 Yuan, priority trade-in pricestarting from minimum 94,900 Yuan.

Starting price under 100,000 Yuan, full series 600 km range, unified full series, no distinction between high and low trims.

Once this price came out, many peers probably won't be able to sleep.

The pain of the 100,000 Yuan level market has finally been cured

How fierce is the current 100,000 Yuan level pure electric SUV market? It's competitive enough to make people mentally exhausted.

There is a common tactic in the industry—entry-level range is cut, safety specs are reduced, and advanced intelligence requires paying for higher trims. You want to buy a reliable one? Okay, pay more. You want a decent range? Okay, pay more. You want your family to sit safely? Still pay more.

Consumers are forced to compromise between low price and quality.

Worse yet, many models pursue quick launch, lacking sufficient R&D verification. Is the battery safe? Can the chassis withstand it? How much is the winter range reduced? Consumers can only answer these questions themselves after picking up the car.

According to China Association of Automobile Manufacturers data, in the first 7 months of this year, cumulative sales of new energy passenger cars between 100,000 to 150,000 Yuan reached 1.916 million units, up 19% year-on-year. This range has already become the main battlefield with the fiercest competition for domestic home pure electric vehicles. Traditional sales strategies often rely on "base versions" and cut specs to lower entry prices to attract consumers,无形中 increasing consumer selection difficulty.

But what Fengyun T7 did this time, simply put, is one sentence—turning over the "spec cutting game" that the industry is used to.

According to Chery's own words, it is "Building good cars takes time". From planning to launch, this car went through 2 years of planning plus 3 years of R&D. When the industry generally pursues the speed myth of launching new products in 12 months, Fengyun T7 went against the flow: 81 test vehicles, 6 million km road tests, 1.45 million km specialized durability.

Range Equality: Full series 600km, refuse "low trims not equipped for long distance"

The first place Fengyun T7 breaks conventions is the range.

All series standard equipped with 65.05kWh Rhinoceros battery, CLTC pure electric range 600km, actual test reaches over 667km or even 681.6km, typical "reverse false labeling". 30% charge to 80% takes only 20 minutes, the time to finish a cup of coffee. Battery cycle life over 2500 times, basically no worry about battery replacement during the whole vehicle life cycle.

What is key? Unified full series, entry level means long range.

You buy the 97,900 Yuan Enjoyment Version, and you buy the 118,900 Yuan Wisdom Enjoyment Version, the range is the same, battery is the same, fast charging speed is the same. No "low trim 300km, high trim 500km" tactics.

In the 100,000 Yuan level market, achieving this is extremely rare.

Let's compare with competitors at the same level:

BYD Yuan PLUS 3rd Gen offers 57.5kWh and 68.5kWh two batteries, CLTC range 540km and 630km respectively, entry level 540km starting, 630km version price reaches 149,900 Yuan. Full series price 119,900 to 149,900 Yuan.

Geely Galaxy E5 offers 440km, 530km, 610km three range versions, entry level 440km, long range 610km version guidance price 125,800 Yuan starting. Entry level 109,800 Yuan starting, range and Fengyun T7 differ by 160 km.

Fengyun T7 makes 600km range direct full series standard, from 97,900 Yuan you can buy a car with 600km range. Comparing Yuan PLUS entry level 540km plus 60km, comparing Galaxy E5 base version 440km plus 160km.

What is "Range Equality"? This should be it.

Safety Redundancy: 200,000 Yuan level standard, forced into 100,000 Yuan car

If range equality is "visible sincerity", then safety is "invisible integrity".

From the beginning of development, Fengyun T7 designed according to 2026 version E-NCAP five-star safety standards. Note, not current standards, but two years early pre-research next generation standards. Functional safety reaches ASIL-D highest level.

Body uses nine horizontal five vertical cage-like structure. 80% high-strength steel, 18.84% hot-formed steel. What is this concept? Same level models high-strength steel ratio generally in 60%-70% range, Fengyun T7 directly pulls to 80%.

Same level unique Shotgun structure, dual frame subframe plus Pack bumper beam. 1088mm through-type roll-punched threshold reinforcement beam. Front collision 6 force transmission paths, side collision 9 force transmission paths. These professional terms ordinary consumers might not understand, but translated it is one sentence: This car's body rigidity is harder than most same level cars on the market.

Airbag aspect is even tougher—9 airbags full series standard, most in same level. Including 48L dual-chamber far-side airbags and rear side airbags. Many 200,000 Yuan level cars won't dare give rear side airbags, Fengyun T7 gave it.

Look at battery safety again. 6D lock armor battery protection structure, full pack 31 layer protection. IP68 waterproof reaches national standard 96 times, side anti-挤压 200kN is national standard 2 times. 1008 hours salt spray test, national standard 1.5 times fire burn test duration.

Rainy season water wading, road bumps, high salt corrosion environment, these extreme scenarios daily car use might encounter, Fengyun T7 has already run them all for users in R&D stage.

Hardcore hardware durability quality protects ordinary daily travel safety.

Whole Vehicle Verification: Run around the world first, then return to see Chinese people

Fengyun T7's most special place is not how high the specs are, but its launch path.

This car is not a "China-special car". It is called LEPAS L6 overseas, already率先 opened pre-sale in South Africa, officially launched in Thailand July 24. August lands China and Indonesia, September enters European Union, October will successively launch in UK, Malaysia, Australia and other places.

Chery Executive Vice President Li Xueyong said one sentence was very accurate: "True global car, is not develop domestically then change to go out, but from R&D start anchor globally."

This is not a slogan.

Fengyun T7 invested 81 durability test vehicles, cumulative completed 1.45 million km durability verification. Whole vehicle global total test mileage over 6 million km. Covers 21 countries globally, 212 regulations certification.

From Germany highway corners to Mexico cobblestone roads, from South Africa unpaved roads to Russia extreme cold zones. Covers over 95% global road types. Nordic extreme cold conditions, dual-source heating efficiency doubles; tropical rainy humid zones, 500mm deep water confident wading.

Verification environment covers -40℃ to 55℃ extreme temperature range. Seven extreme environment verification: Southeast Asia rainy season, Middle East high temperature sun exposure, Indonesia high humidity, Siberia snow rain low temperature, Nordic extreme dark night, Brazil gravel roads, Mexico cobblestone roads.

Over 80 local habit adaptations: Thailand right-hand drive preference heavy feel, Indonesia bumpy roads increase steering, Europe head-in parking habit equipped front cameras.

This car is not finished in lab then sell, first run a lap in global extreme environments, verified a lap, optimized a lap, then return to Chinese users.

Associated Press authoritative judgment praise, Chengdu Auto Show foreigner car viewing group also intuitively confirms overseas high attention to Chinese models—Fengyun T7 global quality, witnessed by worldwide users together.

Li Xueyong said in launch event "Building good cars takes time". Indeed slow—2 years planning plus 3 years R&D. But slow has slow reason. Don't wait for users to step in pit in use, first close all problems in R&D stage.

True 200,000 Yuan Value: Four Core Product Strengths Breakdown

1. Super Run—Not just 600km

Except full series 600km range, Fengyun T7 also invested real effort in energy consumption control.

Full series standard equipped dual-source wide temperature range heat pump air conditioner plus high voltage PTC. Supports -30℃ to 55℃ super wide temperature range stable operation. In minus 10℃ environment range can improve 30%. Northern users winter don't worry range "breaking bones".

14 low drag designs, drag coefficient as low as 0.286Cd. 12-in-1 Kunpeng Super Power Electric Drive, peak power 178kW, maximum torque 275N·m, max speed 180km/h. Electric drive comprehensive efficiency 90.8%, max speed 22000rpm.

2. Beautiful Global—Eastern Elegance and Global Aesthetics

Relying on 10 global design centers, over 100 designers coordinated creation. Over 5000 global users deep co-creation, user survey during Milan Design Week, exterior satisfaction reached 97%.

6 Eastern Elegance paint colors: Blazing Orange, Mountain Smoke Purple, Cloud Pink Rice, Flowing Silver, Green Bamboo Grey, Inkstone Black. Blazing Orange uses Tri-coat three-layer luxury car process. Cloud Wing wrap cockpit, two interior color schemes adapt different aesthetics.

3. Safer—Already said enough

80% high-strength steel, 18.84% hot-formed steel, nine horizontal five vertical cage body, 9 airbags, 6D lock armor 31 layer battery protection, IP68 waterproof national standard 96 times, side anti-挤压 national standard 2 times.

These data placed in 200,000 Yuan level models would be quite formidable.

4. Good Intelligence—Cockpit-Driving Integrated Chip Same Level First Launch

Same level first launch 4nm process 8775 cockpit-driving integrated chip. 72 TOPS NPU computing power, 1.3 TFLOPS GPU computing power, 230K CPU computing power. System response latency as low as 80ms.

15.6-inch 2.5K HD large screen. Lingxi Smart Cockpit 2.0 × Doubao Large Model, full scenario fuzzy voice interaction.

22 high-precision sensors (3 mm millimeter-wave radar + 7 cameras + 12 ultrasonic radar). Supports 300+ full scenario automatic parking—remote parking in, leave-vehicle parking, cross-floor intelligent parking, 100 meters path tracing reverse. Highway pilot assistance predicts lane change 500 meters in advance, ramp merging.

Space aspect is also not careless: car length 4570mm, wheelbase 2700mm. 84% space utilization rate. Rear legroom 911mm + floor pure flat. Trunk 450L regular, max extendable to 1550L. Rear seats folded can form 1955mm × 1310mm pure flat large bed. 9-layer cloud-feel comfortable seats, three-grade heating/ventilation. Whole car 38 storage spaces.

Most ruthless move: Policy backstop

Fengyun T7 this time also launched two extremely powerful "Dual Backstop Benefits".

One is power battery safety backstop: Due to power battery own reasons causing whole vehicle thermal runaway damage, Chery compensates same model new car or new car not lower than original car specs.

Two is intelligent driving assistance backstop: Within one year of purchase, in parking scenario, intelligent pilot scenario determined as intelligent driving assistance system reasons causing accidents, causing crew injury and third-party loss compensation, max compensation 5 million Yuan.

In addition, there is also whole vehicle lifetime warranty (including battery, motor, controller), 666 Yuan purchase lifetime basic maintenance package. Basic traffic lifetime free, entertainment traffic 3 years free.

This "backstop" commitment, in whole auto industry is extremely rare. Battery burns compensates new car, intelligent driving accident compensates 5 million Yuan—this is absolute confidence behind product quality.

Happy Footnote: Kevin Wu's "Steady Happiness"

At launch event, famous musician Kevin Wu appeared as "Happiness Experience Officer" as a surprise. He and Chery Car Executive Vice President Li Xueyong chatted about "Steady Happiness" topic, sharing car use experience. Both sides agreed "Building good cars takes time" concept, on-site together opened Fengyun T7 "Happiness Co-creation Plan".

Kevin Wu also became Fengyun T7 No. 001 owner.

"Steady Happiness" this theme, placed on Fengyun T7 body is extra fitting. CLTC range 600km, travel radius unrestricted; 30%-80% fast charge only 20 minutes, energy replenishment no anxiety; 1955mm × 1310mm pure flat large bed mode, satisfies camping, parking rest; 84% car interior space utilization rate, spacious space cares rear family; 80% high-strength steel body, 9 airbags, use hardcore quality protect every travel; passed million km global rigorous verification, use durability quality protect safety in ordinary days.

From stage spotlights walking into human life smoke and fire—Fengyun T7 wants to bring users, is just this "peace of mind within reach".

Written at end: 100,000 Yuan level market, time for change

100,000 Yuan level pure electric SUV market competitive for so long, competitive what? Competitive price, competitive range numbers, competitive gimmicks on spec sheet. But truly competitive to user hearts, not many.

What Fengyun T7 did this time, is not simple price war, but value reconstruction.

Full series 600km range equality, 9 airbags pull safety bottom line, 2026 version E-NCAP five-star standard, 21 countries global verification, 8775 chip smart cockpit, battery thermal runaway compensates new car, intelligent driving accident compensates 5 million Yuan—these should have appeared on 150,000 or even 200,000 Yuan level models, Chery hard packed into a 97,900 Yuan starting sale car.

Some people say "Global car 100,000 Yuan price, true 200,000 Yuan value" is marketing talk. But taking parameters item by item broken and looked, this talk really not exaggerated.

Of course, car good or bad, finally has to hand to market and time to test. But one thing can be certain—Fengyun T7 this launch, equals throwing a deep sea bomb into 100,000 Yuan level pure electric SUV market.

Those still playing "low trim cut specs, high trim pay more" tactic peers, should properly think how to respond.

After all, consumers not stupid. Who is seriously making cars, who is slacking off, everyone heart has a scale.

One data can explain problem: Chery January-July new energy cumulative sales 604,000 units, up 42.3% year-on-year; first half year exports 943,800 units, year-on-year surged 71.5%, July single month exports broke 200,000 units, became China first single month export break 200,000 units auto enterprise. New energy and global market are Chery comfort zone, and this "comfort" behind, is Chery long time quality ultimate control.

Fengyun T7, is this "Long-termist car manufacturing" latest answer sheet.

August 21, 2026, Hall 5 of Chengdu Auto Show, Chery showcased 38 models from its five major brands: Chery, Exeed, Zhongheng, Jetour, and iCAR, with the theme 'Chinese Cars, Global Champions'. Against the backdrop of the rapid reshaping of the global automotive industry landscape, Chinese automobiles are moving from 'product exporting' to the new stage of 'brand exporting'. The setting of this theme points to Chery's assessment of its own role—it is not only an automotive brand born in China but also a participant competing with multinational enterprises in the global market.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., said on site: 'A true global car is not developed domestically and then modified for export, but is anchored to the global market from the start of R&D.' This sentence highlights Chery's core logic of globalization: not building Chinese cars first and then selling them overseas, but from the first day of product definition, designing one car to face different market conditions simultaneously, such as high-speed roads in Europe, high temperatures in the Middle East, high humidity in Southeast Asia, and severe cold in Northern Europe.

Global Car Matrix: Four Models, Four Globalization Paths

This logic was specifically presented on the exhibition stand at the Chengdu Auto Show.

Fengyun T7, as the most representative product under the 'Born Global' concept, writes 'Global' into its genes across multiple dimensions. It pre-researched global regulations 2 years in advance, designed to directly benchmark the 2026 version E-NCAP standards, anchoring the strictest global safety requirements; conducted user research in 15 typical countries, wrote 80+ local habit adaptations into initial parameters rather than post-event remediation; 7 categories of extreme environment verification, cumulative vehicle testing mileage exceeded 6 million kilometers, covering 100+ extreme road conditions, allowing the same car to simultaneously adapt to complex conditions in different markets. Fengyun T7 will be launched in China and Indonesia in August, enter the EU in September, and land in Australia and New Zealand, UK, and Malaysia in October.

If Fengyun T7's globalization lies in standard synchronization and technical verification, then Fengyun A9 answers another question: Whether the aesthetics of Chinese cars can be recognized by the world. The acquisition of the 2026 German Red Dot Product Design Award allowed 'Lingfeng Aesthetics' to complete a modern translation of Eastern aesthetics, not deliberately catering to Western aesthetics, nor sticking rigidly to Eastern symbols. As the milestone model for Chery's 20 millionth vehicle off the line, Fengyun A9, from the first generation Fengyun in 2001 breaking the price monopoly of joint venture family sedans, to now possessing the ability to define products under the global standard system, has completed the role upgrade from market disruptor to global competitor.

Different from Fengyun A9's 'upward breakthrough', the all-new QQ3 takes another path, connecting with global users through emotion. QQ has cumulatively gained 1.6 million global users. The all-new QQ3 sales exceeded 10,000 in the first month of its overseas launch. It has already entered the Indonesia and Thailand markets, and will enter South Asia, South Africa, and other regions in the future. The modern version showcased this time was led by a domestic team that won four Red Dot Design Awards, integrating the Neo Retro concept based on the aesthetics of square and round design, blending classic elements with technology of the smart electric era, giving the world small car culture a place for Chinese automobiles.

Arrizo 7 made its global debut at the Chengdu Auto Show, positioned as a 'New Benchmark for Global Quality Family Sedans', anchoring the 80,000 to 100,000 level market. The design draws inspiration from the Eastern wisdom of 'Supreme goodness is like water', transforming the flow and inclusiveness of water into styling language. When stationary, it spreads out steadily; when moving, the surface flows with momentum, allowing global users to understand at a glance and fall in love at first sight. The new car is equipped with Kunpeng Fuel and Super Energy Hybrid electric forms, expected to be launched in the fourth quarter of 2026. Its value lies in: downgrading the global car standards to the mainstream price range, letting 'Global Cars' no longer be exclusive to the high-end market.

Beyond the four models, Chery's globalization product layout further expanded at the brand level. At this Auto Show, the iCAR brand brought three models: V23, V25, and V27, among which V25 was the global premiere. iCAR focuses on youthfulness and personalization, forming a brand hierarchy with Exeed's high-endization, Jetour's off-road travel, and Zhongheng's hardcore off-roading, jointly covering the market demand for different regions and different consumption levels globally. The five major brands with 38 models on the same stage is itself a concentrated presentation of globalized product combination capabilities.

Four models, four paths, plus the hierarchical coverage of five major brands, point to the same conclusion: Chery's globalization is not a single-point breakthrough, but a complete product matrix covering standards, aesthetics, emotion, and the market. Every Chery heading towards the world is proving to users in different ways — Chinese cars, but even more so global cars.

Technical Foundation: Triple Support of Safety, Energy Efficiency, and Intelligence

Behind the globalization of products is the globalization capability of the technical system. At this Chengdu Auto Show, Chery built a 'Tech Ecosystem Island' themed space, focusing on two technical scenarios — batteries and intelligence.

The Rhino Battery exhibition area displayed three layers of technical defense for battery safety. At the material level, high enthalpy change separator, active defense electrolyte, and composite current collector improve cell stability from the source; at the cell level, cells after puncture and extrusion are directly placed in a fish tank for soaking; at the system level, 400Wh/kg solid-state batteries and solid-state modules represent the next-generation technology route. The exhibition site set up a 'Stepping Challenge', where audiences can transform into battery safety verifiers, sensing technical strength through fun experiments.

At the intelligence level, Chery Lingxi Smart Cockpit is equipped with the Carmind large model, integrating billion-parameter central dispatch and agent ecology. It debuted the Doubao End-to-End Voice Model 'Xiao Qi Chat', possessing accurate understanding of fuzzy intent, 550ms ultra-fast semantic response, 3 seconds patient listening without interruption, interacting with users with human-like tone, logic, and emotion, supporting multi-dialect, multi-language, multi-style dialogue. At the function level, Lingxi Smart Cockpit can call over 2000 types of in-vehicle tools, covering audio-video entertainment, car book interpretation, nearby recommendations, navigation, etc., full-scenario car use closed loop. AI Agent 'Xiao Qi Classmate' understands your needs, making every trip have a telepathic connection — this consistency of experience is exactly the core expectation of global users for smart cockpits.

The Flyfish Digital Intelligence Chassis, through the integration of AI algorithms and chassis control, actively adapts to different road conditions. From gravel roads in Brazil to cobblestone roads in Mexico, from European highways to bumpy roads in Southeast Asia, the chassis' adaptability determines the driving and riding quality of vehicles in different markets.

The meaning of the 'Tech Ecosystem Island' lies in: the essence of globalization competition is the competition of technical standards. Whoever can simultaneously meet the strictest global requirements in the three dimensions of safety, energy efficiency, and handling will have the qualification to compete with any opponent in the global market.

Market and Ecosystem: User Choices, Extension of Life

The final tester of technology, aesthetics, and product combinations is the market.

In terms of sales, Chery ranked in the top ten global sales in the first half of 2026. By the end of July, global cumulative users broke through 20 million, with overseas users approaching 7 million. July single-month exports broke through 200,000 vehicles, setting a new record for Chinese automobile brand monthly exports. European market performance was particularly outstanding, selling 174,000 vehicles in the first half of the year, up 212% year-on-year, with new energy vehicle models growing by 385%. In markets such as the UK, Spain, and Australia, Chery ranks among the top Chinese brands. In May 2026, Chery officially entered the Canadian market, and the North American market also achieved a breakthrough.

Behind the user's choice is the continuous recognition by third-party institutions. From June to July 2026, in J.D. Power's five core studies on New Car Quality, Product Appeal, Purchase Experience and After-sales Service, and Vehicle Reliability, Chery won first place in all categories among independent brands. 71 model types received global five-star safety certification, ranking first among Chinese brands. This set of market performance indicates that Chery's globalization is not a self-declared label by the enterprise, but a trust vote cast by users and institutions with their choices.

When automobiles evolve from travel tools to lifestyle carriers, Chery's globalization capabilities also extended beyond products. The 'Ruixiang Life Ecosystem Zone' at the Chengdu Auto Show, with 'Home' as the core, constructs a 'Human · Car · Home · Life' full chain, from modified premium products to outdoor camping, from smart technology to IP culture, covering 418 products. What the auto show presents is not just a set of products, but a brand arena that can dialogue with global users.

Summary

When Chery hung 'Chinese Cars Global Champions' on the top of the Hall 5 exhibition stand at the Chengdu Auto Show, it was actually saying one thing: this automotive enterprise that started in Wuhu, Anhui, has found its position on the global industrial map. The trust of 20 million users, the accumulation of 71 five-star safety models, the recognition of J.D. Power 'Five Grand Slams' — these are not the end point, but a footnote for Chinese automobiles going from 'going out' to 'going in'.

Written by Zhao Yun

August 21, Hall 5 of the 2026 Chengdu Auto Show, Chery Group rented the entire exhibition hall, showcasing a total of 38 car models from its five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng. Among them, the Chery brand brought 12 car models – the Fengyun A9 and Fengyun T7 'Aesthetic Twin Stars' debuted together, the QQ3 Modern Edition started the early trial experience, and the global quality sedan benchmark Arrizo 7 made its global premiere. From pure electric, hybrid to fuel, from entry-level family sedans to flagship sports coupes, from individual small electric cars to rugged off-roaders, Chery is passing three clear signals to the outside world with an unprecedented 'Global Car' matrix.

01

Saying Goodbye to 'Modify for Export', Chery Aims to Define New Standards for 'Native Global Cars'

For a long time, the export path of Chinese automakers has mostly been 'Domestic R&D, Domestic Launch, Then Modified for Export'—making adaptation adjustments to products developed for the Chinese market and then launching them overseas. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., explicitly denied this path at the auto show: "True Global Cars are not developed domestically and then modified for export, but anchored to the global market from the start of R&D."

Fengyun T7 is exactly the implementation sample of this concept. As Chery's first native global model in the Smart Electric Era, it was developed for the global market from the first day of product definition. What does this mean? A car must face European highways, Middle East heat, Southeast Asia humidity, and Nordic severe cold simultaneously, meeting the passenger space requirements for tall Europeans, driving habits of Southeast Asian users, and parking and operation preferences of different countries. To this end, Chery pre-researched global regulations two years in advance and designed against the 2026 E-NCAP standards; invested 81 exclusive durability cars for simultaneous road testing, with a cumulative test mileage of over 6 million kilometers; covering 100 types of extreme road conditions including EU, ANZ, Middle East, South Africa, etc. Fengyun T7 pre-sale orders exceeded 16,787 units in 9 days, scheduled to officially launch on August 26 according to plan, followed by a landing in markets such as Indonesia, EU, UK, Australia, etc.

This 'Native Global' car-making logic is the key turning point for Chinese automobiles moving from 'Product Export' to 'Brand Export'. When Chinese auto exports are expected to break through the 10 million unit scale in 2026, relying solely on trade-based exports is not enough—whoever can first establish the system capability of 'facing the global market from R&D', who can truly win long-term trust in the global market.

02

Technical Foundation is not 'Showing Off Skills', but 'Hard Currency' for 'Global Cars'

In the Smart Electric Era, technology is the hardest hand of cards for auto companies. At this Chengdu Auto Show, Chery built a 'Tech Ecosystem Island' theme exhibition hall, turning frontier technologies such as Rhino Battery, Kunpeng Power, AI Intelligence, etc., from parameters into touchable experiences. Extreme safety demonstrations such as battery puncture and cell soaking after squeezing were set up on site, where visitors can see with their own eyes: 10-pin Puncture (10x National Standard), cells do not smoke, do not catch fire; after bottom squeeze deformation 50% (3x National Standard) then 3-pin puncture, still no fire.

Battery safety is the bottom line that New Energy Vehicles cannot compromise. Chery Rhino Battery builds a complete defense line from three dimensions: Material, Structure, and Smart Control—Rhino Crystal, Rhino Shield, Rhino Cloud three layers of protection. The manufacturing end is even more harsh: Five Demagnetization Steps (industry generally three to four), Grade 100 Clean Room (reaching Medical Operating Room Standard, far higher than the industry Grade 1000), over 8,000 process control points, over 300 quality gates.

Supporting these technologies is the system capability accumulated by Chery during the globalization process. To date, Chery has 71 car models obtained Five-Star Safety Certification in global markets such as China, Europe, Australia, ASEAN, etc., with the number of Five-Star Safety models ranking first among Chinese brands. In June and July this year, Chery won first place among domestic brands in four core studies by J.D. Power: New Car Quality, Product Appeal, Purchase Experience, and After-sales Service.

If 'Native Global Cars' is Chery's product philosophy, then this complete technical system from material to manufacturing, from testing to certification, is the hard strength to support the implementation of this philosophy. Technology is not 'Showing Off Skills', it is the passport for 'Global Cars'.

03

Youthification is not Just Slogans, It's Dialoguing in the Youth's Way

At this Chengdu Auto Show, the most intuitive change in the Chery exhibition booth is 'getting younger'. Fashion Influencers and Trend Bloggers gathered on the booth, young high-value domestic and foreign product presenters and Baristas shuttled between them. On August 22 'God-tier Beauty Theme Day', audiences can take fashion photo shoots in the Fengyun A9 Most Beautiful Combo Zone and QQ3 Supermodel Combo Zone, and free experience Celebrity Same Makeup. The nearby Ruixiang Life Ecosystem Space integrates Trend Modification, Camping, Smart Tech, and Lifestyle Market into one.

Behind these seemingly 'flashy' marketing actions is Chery's sober cognition of user structure: 73.6% of Fengyun A9 users are young people under 35, and the female user ratio is 42.7%; 65% of Fengyun T7 users are young people under 35; among the first batch of delivery users for the new QQ3, users aged 20 to 35 account for 41%. The choice of young consumer groups is becoming one of the core factors to measure brand global recognition.

Product-level youthification is equally clear. Fengyun A9 won the 2026 German Red Dot Design Award; the new QQ3 Modern Edition was designed by a Domestic Red Dot Design 4-Award Team, blending classic elements with technology in the Smart Electric Era; Arrizo 7 drew inspiration from changes in Water Movement and Stillness. Enlisting a Global Young Designer Team, deeply linking with over 10,000 young users, cumulatively collecting over 21,000 survey questionnaires—Chery 'brought young people into the Meeting Room' in the product definition phase.

Conclusion: Chery's Breakout Logic

In the first half of 2026, Chery's global market sales share reached 4.1%, ranking 9th globally alongside US Ford; cumulative exports from January to July reached 1.146 million units; single month exports in July reached 202,533 units, becoming China's first auto company to break through 200,000 units in single month export. As of the end of July, global cumulative car users broke 20.16 million, overseas users exceeded 6.99 million.

Behind these numbers, Chery is walking a globalization path different from any Chinese automaker before—not selling domestic products overseas, but building cars for the globe from Day 1; not relying on a single hit to conquer the world, but building a moat with a complete technical system and product matrix; not doing branding in traditional ways, but dialoguing with global users in the youth's context.

From 'Chinese Cars' to 'Global Champions', what Chery presented at the Chengdu Auto Show is not only a product show, but a complete global breakout logic. As the global automotive industry landscape accelerates reshaping, Chery has chosen the hardest but most correct path—making true 'Global Cars'.

August 21, the Chengdu Auto Show opened. Hall 5 was entirely booked by Chery Group. Chery, Exeed, Jetour, iCAR, and Vantex, five major brands, collectively showcased 38 models, with the Chery brand accounting for 12 of them alone. Fengyun T7 and Fengyun A9L, the "Beauty Twin Stars", debuted together. After 8 years of silence, the classic family sedan Arrizo 7 made its global premiere, and the QQ3 Modern Edition started early reservations.

If this were just a regular product showcase, this would merely be standard procedure for automakers at a Class A auto show. But placed in August 2026, Chery's "hall booking" carries a different meaning.

One month ago, Chery just received a report card sufficient to rewrite the narrative of China's automotive industry: With a 4.1% global share in the first half of the year, it ranked ninth globally, tied with American Ford, for the first time joining the top ten global automakers by sales volume. And at this Chengdu Auto Show, the term "Global Car" has become Chery's distinct calling card.

From "First in Export" to "Global Ninth": The Essential Transformation

In the first half of 2026, Chery Group's global sales share reached 4.1%, ranking ninth globally, tied with Ford. In July, Chery's single-month exports reached 202,533 vehicles, a year-on-year increase of 70.1%, making it the first Chinese automaker to surpass 200,000 vehicles in single-month exports.

From January to July this year, Chery's cumulative exports reached 1.146 million vehicles, a year-on-year increase of 71.2%, equivalent to one "Made in Chery" vehicle rolling out to the world every 16 seconds on average.

Chery's global user base also exceeded 20.16 million at the end of July this year, of which overseas users exceeded 6.99 million, accounting for about 35%. In other words, for every 3 Chery owners, 1 comes from overseas.

In Europe, Chery's conquest also came very rapidly. In the first half of this year, Chery's cumulative sales in 24 European countries reached 174,000 vehicles, up 212% year-on-year; among them, new energy vehicles totaled 86,000, skyrocketing 385% year-on-year, accounting for nearly half.

This means that Chery is not only present in other parts of the world but is also accelerating into the strictest high-regulation markets by global standards — Chery is already an authentic global automaker.

Fengyun T7: The First "Native Global Car" Sample of the Smart Electric Era

What should global automakers do in the Smart Electric Era? Chery's answer is to build "Global Cars".

Among the 12 Chery brand models at this auto show, the brightest focus is the Fengyun T7, which is also Chery's first native global model of the Smart Electric Era.

The Fengyun T7 is currently launched in South Africa and Thailand, landing in China and Indonesia in August, entering the EU in September, and landing in the UK, Malaysia, and Australia in October. In other words, the new car bought by Chinese consumers is the same "Global Car" bought by users in Europe, Southeast Asia, and Oceania.

The Fengyun T7's product strength and pricing are also very notable. The vehicle is equipped with a 65.05kWh Rhinoceros Battery, CLTC range 600km, paired with a wide-temperature range heat pump air conditioning and high-voltage PTC system, actual measured range can reach 647km. In terms of safety, Fengyun T7 has a Rock-body + 9 airbags + master-tuned chassis; intelligence adopts cockpit-driving integrated 8775 chip + Lingxi Smart Cockpit 2.0 + Falcon 500 driving assistance system.

Fengyun T7 pre-sale price is 109,900 - 129,900 yuan, pre-sale orders in 9 days broke 16,787 units. Among Fengyun T7 pre-sale users, those under 35 account for 65.2%, female users account for 35.7%. It can be said that this "Native Global Car" precisely targets the first pure electric purchase market for young families.

On August 26, the Fengyun T7 will officially go on sale — this car's order performance will become the first touchstone to test the "Native Global Car" strategy.

The Logic of "Global Car Matrix" with 12 Models

Besides the Fengyun T7, the 12 Chery brand models unveiled by Chery at the Chengdu Auto Show are all matrix layouts made around the "Global Car" concept.

Fengyun A9L ULTRA AWD version, this is the true Global C-class flagship. Its Yunzheng exterior, Fengchen interior, tri-color luminous grille, electric speed-controlled spoiler; Snow Leopard AWD + front double wishbone rear multi-link suspension; Falcon 700 advanced intelligent driving + Lingxi Smart Cockpit 2.0 + 88% high-strength steel-aluminum ratio + 9 airbags + Rhinoceros Battery, is Chery's "Chinese Flagship" card handed to the global high-end market.

The all-new Arrizo 7 is a new benchmark for global quality family sedans. After 8 years of silence, Arrizo 7 returns, not only drawing inspiration from the movement of water to form the "Flowing Water" design language, but also providing C-DM Super Power Electric Hybrid and ICE Kunpeng Fuel versions as two power choices, anchoring the 80,000-100,000 yuan market, expected to launch in Q4 2026.

QQ3 Modern Edition, this is a youthful expression of Retro-Futurism. As the 001 official modification version of the new QQ3, it incorporates the Neo Retro design concept, fusing classic elements from a hundred years of automotive industry with the technology of the Smart Electric Era.

From the 80,000 yuan family sedan (Arrizo 7), 100,000-130,000 yuan pure electric SUV (Fengyun T7) to C-class flagship (Fengyun A9L), these three cars cover the main price band, and each is developed according to the "Same Global Model" concept, which is exactly the product footnote to Chery blowing the "Global Car" mobilization call.

Younger Transformation: From "Product Going Global" to "Ecosystem Going Global"

Chery's "Global Car" is not only a product concept, but also a comprehensive upgrade of the brand and ecosystem.

Currently, Chery's business covers more than 130 countries and regions, with overseas employees exceeding 20,000, local staff accounting for 85%. The Spanish joint venture factory rejuvenated the local national brand, creating over a thousand local jobs; the South African factory was officially put into use, retaining the original 690+ employees, driving more than 3,000 jobs up and down the supply chain.

Chery has long upgraded from a pioneer of product exports to a leader of localized production. At the same time, Chery's youth-oriented measures and image have also deepened continuously with the deepening of its global automaker status.

At this Chengdu Auto Show, Chery created a "Technology Ecology Island" themed booth, allowing audiences to touch battery safety technology through physical disassembly and immersive experiments; Rhinoceros Battery, Kunpeng Power, AI Intelligence, and other frontier technologies were also displayed together.

On August 22's "Stunning Beauty Theme Day", Chery set up multiple groups of high-beauty themed photo zones, paired with professional lighting backgrounds and the same makeup experience as the spokesperson; Ruixiang Life Ecosystem Space upgraded with Trendy Modification Zone, Smart Control Zone, Wild Camp, Lifestyle Market, Comfortable Cockpit five major areas, Shanyi Technology as Chery's official modification platform, also appeared at this auto show.

2026 is Chery's "Transition to Electric" product year. With the new energy strategy exploding simultaneously in technology, product, and ecosystem dimensions, having the solid foundation of ninth global sales share, the "Native Global Car" development concept made for the world, and localized production around the world, Chery's "Global Car" mobilization call is blowing at the right time and is full of strength.

Every 16 seconds, a "Chery-made" vehicle heads overseas!

This is not some elaborate numbers game, but a report card from a leading export automaker. In July this year, Chery Group exported 202,533 vehicles, up 70.1% year-on-year, breaking China's single-month car export record for five consecutive months, becoming the first automaker to surpass 200,000 vehicles in a single month of exports. Thanks to this, from January to July, Chery Group cumulatively exported 1.146 million vehicles, up 71.2% year-on-year, maintaining the momentum of staying first on the Chinese brand passenger car export list for the past 23 years.

In fact, the overseas market is Chery's greatest confidence. In the first half of this year, Chery Group officially ranked among the Global TOP 10, tying with American Ford for 9th place globally, and together with BYD and Geely Group, forming the first "Chinese Three Powerhouses" in the global top 10 sales camp.

When it comes to overall sales, Chery is not the largest Chinese automaker, but on the road to globalization, why is it always Chery leading the race?

Facing this question, perhaps some will say Chery exported early, due to historical accumulation; perhaps others will say Chery has a complete overseas layout, leading because of multi-point efforts. All this is indeed correct, but only sees Chery's forward-looking vision and strong execution capability, without reaching the essence — that is, the car itself. Every product under Chery is truly developed and manufactured based on global standards, conforms to global aesthetics, adapts to user habits in multiple regions worldwide, and has been verified in various extreme environments globally. In terms of quality, it has truly achieved globalization.

 

Chinese Cars, Yet Global Cars

 

Among Chinese cars, if asking which one understands global users best, Chery is certainly the most suitable choice.

Take the Chengdu Auto Show being held this year as an example. This year, Chery Group brought a massive lineup of 38 models from its five brands: Chery, Exeed, Zongheng, Jetour, and iCAR. It is worth noting that all five brands have taken root in the global market, contributing significantly to Chery's accumulation of nearly 7 million overseas users. Among these 38 models, the most notable is Fengyun T7.

Overseas, Fengyun T7 is called Lepas L6. It has already launched in South Africa and Thailand, while the Chinese domestic market has to wait until the 26th of this month — launching overseas first, a privilege once exclusive to joint venture brands, is indeed rare among Chinese brands, yet it exactly reflects the global car attributes of Fengyun T7. In fact, as the latest representative of Chery's globalization, Fengyun T7 is a global quality pure electric SUV built with dedication by Chery using new-generation global car standards. According to Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., Fengyun T7 "was not developed domestically first and then modified for overseas, but anchored on the global market from the start of R&D".

"Anchored on the Globe" is not just a casual remark. It is reported that for 15 typical national scenarios, the R&D team surveyed 5,000+ global users, incorporating different market demands into the product definition of Fengyun T7 early on, and pre-researched global regulations two years in advance, benchmarking the 2026 E-NCAP standard. Ultimately, Fengyun T7 was co-created by over a hundred designers from eight global R&D and design centers, verified through seven categories of extreme environments including Southeast Asia's high humidity and rainy season, the Middle East's high temperature and sun exposure, Siberia's snow, rain, and low temperature, and Nordic extreme darkness nights. At the same time, Fengyun T7 invested 81 dedicated durability vehicles for global synchronous road testing, with a total cumulative test mileage exceeding 6 million kilometers (1.45 million kilometers of durability special tests), covering over 100 kinds of extreme road conditions in regions like the EU, Australia-New Zealand, Middle East, South Africa, Mexico, Brazil, etc. More importantly, for the driving habits of users in different countries, Fengyun T7 underwent over 80 items of local habit adaptation. For example, for the Thai preference for right-hand drive and heavy steering feel, the steering force calibration increased by 1 level; for Turkish users preferring hard switches, high-frequency function physical buttons were retained; for Europeans who like pulling the car into the garage by the front, a 70cm automatic front camera display is adopted.

Evidently, Fengyun T7 is the sample of Chinese R&D and manufacturing "native global cars". Market response has also been quite enthusiastic. According to official disclosure, within 9 days of pre-sale, Fengyun T7 orders exceeded 16,700 units. Its global launch schedule for the next two months also includes names like Indonesia, EU, Australia-New Zealand, UK, Malaysia, and more.

Fengyun T7's outstanding performance was not sudden, but the result of continuous practice on the foundation of 23 years of Chery's overseas expansion. After all, before this, Chery had already accumulated model after model of global best-selling vehicles with distinct characteristics.

For example, the "Long-Range Smart Beauty Coupe" Fengyun A9, the culmination of Chery's 20+ years of craftsmanship, is a winner of the 2026 German Red Dot Design Product Award, demonstrating global aesthetic recognition of original Chinese design. It continues Chery's global sales of 20 million units, connecting the entire cycle of Chery's independent car manufacturing, proving Chery's leap from "making affordable good cars for the masses" to "defining global high-quality pure electric travel standards".

Another example is the "AI Smart Fun Pure Electric Sedan" All-new QQ3. It went on sale in China this March, with monthly sales exceeding 10,000 for 4 consecutive months. In overseas markets, sales also exceeded 10,000 in the first month of launch in Indonesia and Thailand. It has achieved a global QQ user base of 1.6 million, giving Chinese cars a place in the world's small car culture.

In addition, the All-new Arrizo 7 making its debut at this Chengdu Auto Show is also developed according to global standards from the project initiation. Positioned as the "Global Quality Family Sedan New Benchmark", it offers both ICE Kunpeng fuel version and C-DM Super Energy Electric Hybrid power choices, meeting travel needs of users in different regions worldwide, and is the latest answer for Chinese brand sedans defining the "New Global Car" value benchmark.

Practice proves that every Chery is a global car, and this is the core driving force behind Chery ranking in the global top 10.

 

Born in China, Developed Globally

 

Founded in 1997, the first car rolled off the line in 1999, the first batch of exports in 2001, cumulative exports breaking 100,000 in 2007, global users breaking 10 million in 2021, breaking 20 million in 2026 (including 7 million exports)... Who could have imagined that the fledgling bird that started a business in a small shed by the Wuhan river would fly to today's height.

Today, Chery Group's business spans over 130 countries and regions worldwide, ranking first in Chinese brand passenger car exports for 23 consecutive years. Ranked 233rd on the Fortune 2025 World's 500 Enterprises list, a significant jump of 152 positions compared to 2024. Entering 2026, despite facing multiple unfavorable factors such as weak market demand, Chery's global sales from January to July exceeded 1.634 million units, up 10.1% year-on-year, cumulative exports 1.146 million units, up a dramatic 71.2% year-on-year.

Looking back at Chery's development journey, it is not difficult to find that the key to Chery's sustained high growth lies in overseas. Now, overseas supports more than half of Chery, and this is also Chery's greatest difference from other Chinese brands.

In 2020, Chery's export scale was still at the 100,000-unit level (114,000 units), but in the following years it continued to increase, with export scale hitting new highs continuously: 269,000 units in 2021, 451,000 units in 2022, 937,000 units in 2023, 1.145 million units in 2024, 1.344 million units in 2025. At the same time, the proportion of overseas markets in Chery's overall sales continued to climb, rising rapidly from 15.6% in 2020 to 47.9% in 2025. By January-July this year, this number exceeded 70%, making it the first Chinese brand automaker with market focus overseas.

And even more worth noting is that, with the rapid expansion of export scale, Chery's overseas market quality is also continuously optimizing. For a long time, the target markets for Chinese car exports have mostly focused on regions such as South America, Southeast Asia, Middle East, Central Asia, Africa, etc. But Chery is focusing on changing this situation, making continuous breakthroughs in high-end markets.

In Europe, from January to June this year, Chery cumulative sales broke 174,000 units, up 212% year-on-year, becoming the core of Chery's overseas growth. Among them, sales in Spain and the UK were even more prominent. Chery entered the Spanish market only in 2024, now it is among the top three Chinese brands locally; in the UK, Chery has ranked second in the single-month total sales list continuously for several months since March this year, with brand recognition continuously climbing.

In Australia-New Zealand, Chery has maintained positive growth in Australian sales for 22 consecutive months. Among them, JAECOO J5 ranked second in the local pure electric vehicle sales list in May this year, only behind Tesla Model Y.

Not only that, in May this year, Chery officially entered the Canadian market, becoming one of the first batch of Chinese automakers to layout there.

To put it plainly, no matter global business coverage, export scale, or export quality, today's Chery is the Chinese automaker with the highest "globalization content", without exception. According to Chery official data, its overseas employees exceed 20,000, with local staff accounting for up to 85%. Behind this data represents that Chery is not simply selling cars to overseas, but has achieved localization of industry, talent, and supply chain in all domains. And this is the core supporting Chery's sustained high growth overseas. For example, Chery's joint venture factory in Spain revitalized the local national brand, creating over a thousand local jobs; this year Chery's South Africa factory officially opened, retaining original 690+ employees completely, and driving over 3,000 jobs upstream and downstream, creating a model of China-West and China-Africa economic and trade cooperation.

Born in China, developed globally, Chery is using its own practice to tell the world: the global automotive industry has entered Chinese time.

 

Driving Philosophy

 

A Chinese automaker established less than 30 years, able to break into the top 10 of global automaker sales lists, racing neck and neck with a century-old veteran player like Ford, this kind of thing, perhaps no one would have dared to think of a few years ago. But now Chery not only has done it, but also left a deep imprint in the hearts of users in 130 global markets — the Chinese car with the most global characteristics.

Statistics show, Chery has cumulative 71 models that have obtained five-star safety certification in global markets such as China, Europe, Australia, ASEAN, etc. The number of five-star safety models ranks first among Chinese brands. For an automaker with ambitions for the global market, this is undoubtedly a global market pass card, and Chery's nearly 7 million overseas users were thus born.

Worth noting, in July, Chery's sales proportion in the overseas market reached as high as 73.2%. We have to admit, such Chery is already the global Chery. Just like Toyota, in its global market sales composition, Japan domestic proportion is less than 13%, yet it has led the global car circle for many years. As for Toyota's global cars, no more need to be said.

Leading Chinese brand car exports for 23 consecutive years, ranking in the global top 10, Chery is changing the world's cognition of Chinese cars with an unprecedented globalization speed.

On August 21, the 29th Chengdu International Automobile Exhibition kicked off. The Chery Group, taking "China Auto, Global Champion" as the theme, brought 38 models from its five sub-brands Chery, Exeed, Jetour, iCAR, and Zhengzong to Hall 5. Among them, the Chery brand presented 12 models, with the Fengyun A9 and Fengyun T7 "Design Twin Stars" appearing together, the Arrizo 7 making its global premiere, and the QQ3 Modern Edition launching pre-sales.

In the context of cumulative domestic passenger car retail sales dropping about 20% year-on-year in 2026, Chery's product offensive centered on the "Global Car" narrative points not only to exhibition booth heat, but also to a strategic logic for coping with the dual propositions of internal demand contraction and global expansion.

Sales Share Surges to 9th Globally, Exports Become Largest Variable

In the first half of 2026, Chery's global market sales share surged to the 9th position, with Chinese brands occupying three spots in the top 10. By the end of July, Chery's global cumulative car users exceeded 20.16 million, of which overseas cumulative users exceeded 6.99 million, ranking first in Chinese automobile brand exports for 23 consecutive years.

From January to July this year, Chery's cumulative car exports reached 1.146 million units, a year-on-year increase of 71.2%. July saw 202,533 units, making Chery China's first car enterprise to break 200,000 units in a single month in exports.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated at the auto show site: "Chery firmly believes that a true global car is not developed domestically and then modified for export, but anchored globally from the start of R&D." "The global automotive industry has entered 'China Time'."

This judgment is supported by data. In July, Chinese passenger car exports reached 918,000 units, up 87.8% year-on-year, with new energy passenger car exports at 540,000 units, up 147.8% year-on-year. As domestic demand continues to contract, overseas markets have changed from "icing on the cake" to a growth pole that many car enterprises must seize. Chery's July export contribution to total sales exceeded 70%.

The Strategic Value of "Native Global Cars", from "Modify and Export" to "Born Global"

At this Chengdu Auto Show, Chery pushed the core concept of "Native Global Cars"—developed for the global market from the beginning of product definition. Fengyun T7 is the first landing model of this strategy.

Fengyun T7 is positioned as a global quality pure electric SUV, equipped with a 65.05kWh Rhino Battery, CLTC range 600km, equipped with cockpit-driving integrated 8775 chip, Lingxi Smart Cockpit 2.0, and Falcon 500 driving assistance system. Pre-sale price 109,900 to 129,900 yuan, pre-sale orders in 9 days broke through 16,787 units.

According to official disclosure, Fengyun T7 has been launched in South Africa and Thailand, landed in China and Indonesia in August, entered the European Union market in September, and landed in the UK, Malaysia, Australia, etc. in October.

This "China Premiere + Global Synchronization" rhythm forms a sharp contrast with the traditional car enterprise model of "selling domestically for two years before modifying and exporting". In the current increasingly heated competition of the 100,000 to 150,000 yuan pure electric SUV market, Fengyun T7's differentiation does not lie in the leading of a single parameter, but in the system capability of "one set of products simultaneously meeting multiple national regulations, multiple terrain conditions, multiple climate conditions". Behind this is the concentrated output of Chery's global R&D, supply chain and testing systems—also the underlying assets accumulated by its 23 consecutive years of export first place.

Every Model is a Capable Competitor

Global quality family sedan Arrizo 7 made its first public appearance at this auto show. The new car draws inspiration from the dynamic changes of water, forming a "Dynamic Water" design language—steady and comfortable when stationary, dynamic flow when moving. It offers C-DM super-energy electric hybrid and Kunpeng fuel versions as two power choices.

In the trend where conventional sedans "die out" at auto shows, the appearance of Arrizo 7 is quite meaningful. The family sedan market is experiencing a drastic transition between new energy and traditional fuel, and a family sedan product providing both hybrid and fuel dual powertrains, aimed at the global market, is both Chery's defensive layout for the stock market and a precise response to the demand for fuel cars in emerging overseas markets. Its "Global Same Model" design logic attempts to use one aesthetic language to appeal to family users in different markets such as China, Southeast Asia, Middle East, and Latin America simultaneously.

Fengyun A9L ULTRA 4WD version is positioned as C-segment flagship, equipped with Snow Leopard 4WD, front double wishbone + rear multi-link suspension, Falcon 700 driving assistance, 88% high-strength steel aluminum ratio. QQ3 Modern Edition launched pre-orders with retro-futurism design.

The common feature of these two products is: no longer taking "practicality" as the only selling point, but placing looks, performance, and self-expression in equally important positions. In the industry trend where domestic brands seek incremental growth in the market above 300,000 yuan, Chery is using Fengyun A9L and QQ3 Modern Edition to test young users' acceptance of "Self-pleasing" products.

At this Chengdu Auto Show, Chery created a "Tech Eco Island" themed booth, converting technical parameters into perceptible experiences through extreme safety demonstrations such as battery puncture, cell squeezing and soaking. The booth also set up a "Chery Future Classroom" science popularization space, Ruixiang Life Eco Space's trendy modification block and wild interest camp. On August 22 "Stunning Looks Theme Day", Fengyun A9 Most Beautiful Photo Zone and QQ3 Supermodel Photo Zone, matching professional lighting sets, turned the booth into a trendy studio.

This play reflects the change in auto show functions—from product display to system display, from one-way output to two-way interaction. When the auto show's "selling cars" attribute is diverted by online channels, the brand needs to provide users with a reason "worth visiting specifically".

Final Words

What Chery presented at the Chengdu Auto Show is not only a group of new cars, but also a competitive logic of "feeding back local market with global capabilities". When the domestic car market enters stock competition and the marginal utility of price wars diminishes, Chery chooses to use the scale effect of global R&D to spread costs, use overseas market profits to support domestic investment, and use "Global Same Model" quality perception to establish brand premium.

Standing on the new starting point of 20.16 million global users, Chery continues to promote the all-round upward movement of brand, product, technology, and experience with global systems, forward-looking technology, and youthful expression. When "China Auto, Global Champion" changes from a booth slogan to market reality, this Chengdu Auto Show might just be the footnote to that turning point.

By Kong Wenqing

When the lights at Hall 5 of the China Western International Expo Center turned on, a name rewriting the global automotive landscape shone brightly—Chery. On August 21, the first day of the 2026 Chengdu International Auto Show, this Chinese automaker declared with a shocking premiere titled 'China's Automotive Global Champion': Chinese cars are not only powering up in their home market but are also leading the race in the global arena.

One minute, 200,000 units, a brand new milestone for going global

Just before the auto show opened, Chery just released a performance report that caught the industry's attention: July exports broke 200,000 units for the first time in a single month, with a 'Chery-made' vehicle heading overseas every 16 seconds on average—this pace is almost equivalent to the time it takes for the audience to take a photo at the booth, several Chery vehicles have already embarked on their global journey.

Cumulative exports from January to July exceeded 1.14 million units, a year-on-year increase of 71.2%; cumulative global users broke through 20.16 million, including nearly 7 million overseas users. More worth noting is that in the first half of 2026, Chery's global sales share reached 4.1%, tying with Ford for the ninth spot globally, joining BYD and Geely to see the 'Three Chinese Seats' appear in the global top 10 lineup for the first time.

'Highest Globalization Content'—this label is being repeatedly verified: products enter over 130 countries and regions, with over 20,000 overseas employees and a localization rate as high as 85%. From revitalizing a national brand in Spain to completely retaining more than 690 local employees at the South Africa factory, Chery's 'going global' has long been more than simple vehicle exports; it is a comprehensive implementation of the industry chain, talent, and supply chain.

Global cars gather to make an appearance, every model is 'intensely competitive' to the extreme

Walking into the booth, 38 show cars and five brands share the stage, the heaviest hitter being the Fengyun T7, positioned as a 'Native Global Car'. Its answer is: Global quality is not 'a label attached after selling globally, but starts from the first day of product definition'.

To this end, Chery pre-researched global regulations two years in advance, benchmarked against the 2026 version of E-NCAP standards; delved into 5,000+ global users and 15 typical national scenarios for upfront requirement analysis; invested in 81 exclusive durability vehicles with cumulative testing exceeding 6 million kilometers; completed over 80 local adaptations for Thai right-hand drive preferences, Indonesian bumpy road conditions, European front-end parking habits, etc. European highways, Middle East high heat, Southeast Asia high humidity, Nordic severe cold—Fengyun T7 must satisfy all simultaneously.

The Fengyun A9 appearing on the same stage won the 2026 German Red Dot Product Design Award, becoming a footnote to Eastern aesthetics moving towards becoming global design trend definers. The all-new QQ3 Modern Edition was led by a domestic team that won four Red Dot design awards, integrating classic elements with intelligent electric era technology, with sales exceeding 10,000 for four consecutive months and breaking 10,000 in its first overseas month—the happiness of 1.6 million QQ users globally is spreading to more countries.

The debut Arrizo 7, with a 'Fluid Water Flow' design language, offers dual power choices of C-DM Super Energy Hybrid and Kunpeng Fuel Edition, launching an assault on the 'New Benchmark for Global Quality Family Sedans'.

Young people are 'redefining' Chery

Data better explains the change: among Fengyun A9 users, those under 35 account for 73.6%, and females account for 42.7%; young users make up 65% of Fengyun T7; among the first batch of all-new QQ3 deliveries, 20-35 year old users reached 41%.

Young people are voting with their feet. On the booth, post-95s and post-00s designers and engineers in the Fengyun A9 R&D team participated deeply, connecting with over 10,000 young users cumulatively over the full cycle, landing more than 330 co-creation sessions, and refining more than 7,800 valid suggestions. After the all-new QQ3's OTA upgrade, users developed more play styles themselves—remote control of courier services via APP, voice calls to create surprises, and automatic parking usage rate as high as 96.3%.

Marketing methods are also breaking boundaries: In July, Fengyun A9 crossed over into fashion with a 'Tech Aesthetics Show', and the initiated duet challenge made this coupe a street snap trend item. The 'Stunning Looks' theme day of this auto show further made the booth a spot for fashion influencers to check in and take photos—from free makeup changes to celebrity looks, to merchandise of celebrities like Yang Zi and Yu Shi, Chery is conversing with young people using young people's context.

Battery safety 'cannot be rushed at all', but hardcore enough to be 'stepped on'

The hardest core area of the booth belongs to the Rhino Battery 'Tech Ecosystem Island'. A battery stepping challenge was set up on-site, allowing audiences to personally verify the ultra-high strength of the 'Rhino Shield O-Grid Structure'. The exhibits were even more direct: After the cell bottom was extruded and deformed by 50% (3 times the national standard) followed by 3 needle pricks, no smoke or fire; 10 needle pricks (10 times the national standard) were equally safe; after the end-side extrusion deformation of 40% and full submersion in water, it still discharged stably.

Behind this is a system nearly 'obsessive': from the material end Rhino Crystal, structure end Rhino Shield, to the intelligent control end Rhino Cloud, building three lines of defense; designed according to the 2026 new national standard, five stages of demagnetization achieve level-hundred ppb magnetic foreign matter control (industry average 200ppb), level-hundred purification workshop reaches medical operating room standard; 8,000+ control points, 300+ quality gates, 20 years of big data traceability, covering the full lifecycle.

At the vehicle level, the Rhino Battery has endured a 95°C extreme temperature difference from 55°C high heat to -40°C severe cold; salt erosion strength is 1.7 times the national standard, collision is 3 times, scraping bottom is 4 times the national standard, cumulative verification exceeds 25 million kilometers. As of now, Chery has 71 models awarded global 5-star safety certification, ranking first among Chinese brands.

Technology 'showcasing their core capabilities', the moat gets wider and wider

The Flying Fish Digital Intelligence Chassis i attracted attention at its premiere—four-wheel independent wire-controlled braking, wire-controlled steering, hub motors, and active suspension integrated into a 4-in-1 intelligent driving unit, achieving lateral driving with 90° wheel angle, '0' meter turning for on-site steering, and highest over 90 km/h Moose test vehicle speed.

Lingxi Smart Cockpit Carmind large model first integrates the Doubao end-to-end voice model, with 550ms ultra-fast response, 3 seconds of patient listening without interruption, precise understanding of fuzzy intent, achieving 2,000+ in-car tool calls and scenario closure.

At the power end, Kunpeng Sky Engine reached the industry peak with 48.57% thermal efficiency (λ=1), matching the Golden Extended Range System with fuel-to-electric conversion efficiency exceeding 4.0 kWh/L. Axial flux dual motor power density reached 18.4 kW/kg, variable flux motor increased whole-vehicle high-speed range by 10%. Solid-state battery exhibit energy density reached 400 Wh/kg, while needle prick and electric drill produced no smoke or fire.

Setting off from Chengdu, Chery conveys a clear signal to the world: Chinese automobiles are becoming global champions. And this auto show is merely a wonderful moment on its path to accelerate running.

On August 21, the 2026 Chengdu Auto Show officially kicked off. Chery Group, themed "Chinese Cars Global Champions", brought 38 models from its five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng to Hall 5. Among them, the Chery brand showcased 12 heavyweight models. Fengyun A9 and Fengyun T7, the "Visual Twin Stars", appeared on stage together. The QQ3 Modern Edition opened a trial experience, and the new global benchmark for quality family sedans, Arrizo 7, made its global premiere. The simultaneous display of multiple new cars demonstrated the upgrade of Chery's globalization system capabilities and released a strong signal that this old-brand car enterprise is comprehensively transforming towards the intelligent-electric era.

The most eye-catching on the booth belonged to Chery's first native global model of the intelligent-electric era - Fengyun T7. This pure electric SUV was launched first in South Africa and Thailand previously, landed in China and Indonesia markets in August, entered the EU in September, and will be launched in the UK, Malaysia, Australia and other places successively in October.

'A true global car is not one developed domestically and then modified for export, but one anchored to the global market from the start of R&D.' Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd. expressed this on site. It is revealed that Fengyun T7 targeted the global market from the project initiation, pre-researched global regulations two years in advance, benchmarked against the 2026 E-NCAP standards, more than 5,000 global users participated in the survey, and 15 typical national scenarios were included in the product definition.

In terms of product power, Fengyun T7 highlights four major selling points: 'Super Performance', 'Beautiful Globally', 'Safer', and 'Smart'. The exterior adopts 'Wind-Driving Aesthetics' design language, integrating Eastern heritage with mainstream global aesthetics; in terms of power, it is equipped with a 65.05kWh Rhino Battery, combined with wide temperature range heat pump air conditioning and high voltage PTC system, CLTC pure electric range reaches 600 kilometers. In terms of safety, relying on Rock Solid Body, 9 airbags and Master-level tuned chassis to build a solid foundation; in terms of intelligence, equipped with Cockpit-Driver Integrated 8775 Chip, Lingxi Smart Cockpit 2.0 and Falcon 500 Driving Assistance System. Fengyun T7 pre-sale price is 109,900 yuan to 129,900 yuan, pre-sale 9 days orders have broken through 16,787 units. The new car will be officially launched on August 26.

Also appearing on stage with Fengyun T7 is the Global True C-Class Flagship Fengyun A9L ULTRA AWD version. The car is equipped with Snow Leopard AWD System, front double wishbone and rear five-link suspension, equipped with Falcon 700 Driving Assistance and Lingxi Smart Cockpit 2.0, body 88% high-strength steel-aluminum ratio, 9 airbags plus Rhino Battery, highlighting dual upgrade of performance and safety.

Another highlight of this auto show is the first public appearance of Arrizo 7. This new car, positioned as "New Benchmark for Global Quality Family Sedan", draws inspiration from the stillness and movement changes of water - body stretches steadily when stationary, shapes flow with momentum when moving, forming unique "Moving Water Momentum" design language. Chery hopes to use this "Read at a Glance" global aesthetics to reduce the cognitive threshold for users in different cultural backgrounds.

In terms of power, Arrizo 7 offers two choices: C-DM Super Energy Electric Hybrid and ICE Kunpeng Fuel version. The strategy of 'One Car Dual Energy' clearly targets the differentiated needs of users in different global regions for performance and energy consumption.

In addition, the brand new QQ3's No. 001 official modified version - QQ3 Modern Edition also opened pre-order trial. The car integrates Neo Retro design concept, paying tribute to classics with Retro Futurism, blending classic elements from 100 years of automotive industry with intelligent-electric era technology.

If new cars are the protagonists of the booth, then technology display is Chery's 'Hidden Trump Card'. This auto show, Chery brought Rhino Battery, Kunpeng Power, AI Intelligence and other fields' frontier technology results, demonstrating the layout of transforming from a traditional car manufacturer to a global AI technology ecosystem group.

As a major highlight of the booth, Chery created the "Tech Ecology Island" themed booth. A Rhino Battery Safety Experience dedicated line was set up on site, visitors can observe solid-state battery exhibits up close, watch extreme safety demonstrations of battery piercing and cell squeezing followed by soaking in water, and personally participate in safety challenges. Transforming obscure technical parameters into visible, touchable, and perceptible experiences, Chery attempts to tell the audience in this way: Safety is not a parameter written in the configuration sheet, but a bottom line that can withstand extreme tests. A science popularization space oriented towards teenagers, "Chery Future Classroom", was also specially set up within the booth.

Facing the young consumer group, Chery's layout is not limited to products. On August 22, the first day of the audience day, Chery opened the "Ultimate Looks Theme Day" in Hall 5 - Good-looking people, good-looking cars, and good-looking booths gathered together. Fengyun A9 Most Beautiful Photo Zone, QQ3 Supermodel Photo Zone, combined with professional lighting settings and celebrity same-style makeup experience, turned the auto show into a trendy photo studio.

The Ruixiang Life Ecosystem Space next door upgraded the Trend Modification District, Smart Control Zone, Wild Fun Camp, Life Market, Comfortable Cockpit five major areas. Chery Group's official modification platform Shanyi Tech made its first appearance in the Trend Modification District, bringing diverse personalized exteriors and off-road modification kits.

In the first half of 2026, Chery's global market sales share surged to 9th place globally, with Chinese brands occupying three of the top ten positions. As of the end of July, Chery's global cumulative car users broke through 20.16 million, among which overseas users exceeded 6.99 million. From January to July this year, Chery cumulative exported 1.146 million vehicles, a year-on-year increase of 71.2%; single month export in July 202,533 vehicles, becoming the first Chinese vehicle enterprise to break through 200,000 vehicles in a single month of exports.

From China to the world. At this new starting point with 20.16 million users, Chery is using the logic of "Native Global Cars" to redefine the path of Chinese cars going global - not modifying domestic cars to sell them out, but from the first day of R&D, making every car naturally belong to the world

August 21, the 29th Chengdu International Automobile Exhibition officially opened. Chery Group, themed "Chinese Car, Global Champion", brought 38 models from its five brands Chery, Exeed, Jetour, iCAR, and Vantec to Hall 5 of the China Western International Expo City. Among them, the Chery brand exhibited 12 models. Fengyun A9 and Fengyun T7, the "Visual Twin Stars", appeared on stage together. The QQ3 Modern Edition started the experience session, and the new benchmark for global quality family sedans, Arrizo 7, made its global debut.

[Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd.]

This press conference, in the past, was merely a routine product showcase. But placed at this time node of August 2026, the significance is completely different — one month ago, Chery just obtained a report card sufficient enough to rewrite the narrative of China's automotive industry.

Global Ninth, New Benchmark for Chinese Automotive Industry

According to statistics compiled by CPCA Secretary-General Cui Dongshu based on data from organizations such as OICA, from January to June 2026, Chery Group's global sales share reached 4.1%, ranking ninth globally alongside Ford USA. This is the first time Chery has entered the top ten in global car company sales. At the same time, BYD ranked sixth with 4.8% share, and Geely Group ranked seventh with 4.6%. For the first time, three Chinese car companies appeared simultaneously in the top ten global sales list. The three Chinese brands accounted for a combined 13.5% of the global market share.

The top five car companies were Toyota (11%), Volkswagen (8.1%), Hyundai Kia (7.6%), Stellantis (6.0%) and Renault Nissan (5.4%), while General Motors ranked eighth with 4.5%.

Five years ago, the top ten on this list were almost monopolized by traditional giants from Japan, Germany, the US, and South Korea. In the first half of 2026, although Toyota still ranked first with about 5.39 million vehicles, it declined by 2.8% year-on-year — this is the first time in two years that Toyota has seen a year-on-year decline in global sales for the first half of the year. Volkswagen Group's sales in the first half reached 4.126 million vehicles, down 6.3% year-on-year, widening the gap with Toyota to 1.26 million vehicles. A common reason for the collective slowdown of traditional giants is being squeezed by local brands in the Chinese market.

Meanwhile, the collective breakthrough of Chinese car companies is rewriting the rules. Chery Group sold 1.358 million vehicles in the first half of the year, up 7.7% year-on-year, setting a historic high. Exports reached 943,817 vehicles, up 71.5% year-on-year, with exports accounting for nearly 70%. From the Export Champion to the Global Top Ten, Chery's global breakthrough is becoming a sample for high-quality Chinese automotive globalization.

From "Export First" to "Global Ninth", Quantity Accumulates into Quality

Chery has maintained "Export First" for 23 years. As of the end of July, Chery's global cumulative car users surpassed 20.16 million, of which overseas cumulative users exceeded 6.99 million. For every 3 Chery owners, about 1 is from overseas. Today, for every 5 cars exported from China, 1 is from Chery.

In July 2026, Chery Group exported 202,533 vehicles, up 70.1% year-on-year. This is not only a new Chinese car monthly export record for five consecutive months, but also the first car company in the history of China's automotive industry to break 200,000 vehicles in a single month of exports. Converted, on average, a "Made by Chery" vehicle is sent to the global market every 16 seconds. From January to July this year, Chery cumulatively exported 1.146 million vehicles, up 71.2% year-on-year.

But more worth attention than the numbers is the change in structure. Europe is becoming an important engine for Chery's global growth. In the first half of the year, Chery cumulatively sold 174,000 vehicles in Europe, up 212% year-on-year; among them, new energy models accounted for 86,000 vehicles, up 385% year-on-year, nearly half the total. In the UK market, Chery entered the top two of the new car sales list for all brands and all markets for four consecutive months. Taking root in the European market, the most stringent in global standards, marks that Chery's globalization has entered a new stage from "selling to more countries" to "entering higher threshold markets".

Meanwhile, Chery is advancing from a participant in the global automotive industry to a rule maker. In June 2026, the International Automotive Task Force (IATF) announced in Detroit, USA, that Chery Automobile officially became a member of the organization's board of directors, possessing voting rights, becoming the third Asian car company to obtain this qualification. From product export to standard participation, this is a key benchmark for the depth of a car company's globalization.

Chengdu Auto Show: A Collective "Global Car" Roadshow

Every car exhibited in Hall 5 of the Chengdu Auto Show is almost labeled with the same tag: "Global".

Fengyun T7 is Chery's first native global model in the Smart Electric Era. Chery Executive Vice President Li Xueyong's definition on this is clear: A true global car is not developed domestically first and then changed for export, but anchored globally from the start of R&D. The homologous model of Fengyun T7 has been presold in South Africa and launched in Thailand, and will subsequently enter markets such as the EU, Australia/New Zealand, UK — tested on real road conditions in multiple countries globally first, then returned to the domestic market. The new car presale price is RMB 109,900 to 129,900, with presale orders breaking 16,787 units in 9 days.

Arrizo 7 made its global debut at this auto show. The new car draws inspiration from the dynamic changes of water, forming the "Dynamic Water Momentum" design language, offering two power choices: C-DM Super Energy Electric Hybrid and Kunpeng Fuel Version. Designed for the global market from the R&D stage, completing all temperature zone and all road condition testing. Fengyun A9L ULTRA AWD version appeared on stage together, equipped with Snow Leopard AWD, Falcon 700 Driving Assistance and Lingxi Smart Cockpit 2.0. QQ3 Modern Edition started the experience session, integrating the Neo Retro design concept.

On the technical level, Chery built a "Tech Ecosystem Island" theme space at the exhibition booth. Through physical disassembly, immersive experiments, interactive participation, etc., technical parameters were transformed into perceptible experiences. The scene set up a Rhino Battery Safety Experience Special Line, where visitors could watch battery penetration, cell extrusion then soaking in water limit safety demonstrations. The booth also set up a popularization space "Chery Future Classroom" for teenagers. In addition, Chery Group's official modification platform Shanyi Tech made its debut at the Ruixiang Life Ecological Space Trend Modification District.

Final Thoughts:

From Export First to Global Ninth, Chery took 23 years. In these 23 years, it completed the paradigm shift from "Chinese cars sold globally" to "Cars made by global standards sold back to China".

At the 2026 Chengdu Auto Show, the Chery brand exhibited 12 models, each is a "Native Global Car". The five brands' 38 models appeared together, showcasing not only the product lineup but also a globalization system that has already been tested and proven.

Global Ninth is not the end point. When a Chinese car company stands in the top ten of global sales, every car it exhibits at the auto show takes on meaning beyond the product itself.

Exhibits in Hall 5 of the Chengdu Auto Show ripped open the true background of Chery's globalization.

On August 21, the Chengdu International Auto Show opened, with Chery showcasing 38 complete vehicles and core technology exhibits representing five major brands at the Western International Expo City.

This seemingly conventional brand-centric exhibition was actually a local review of Chery's globalization achievements.

Last month, Chery's single-month exports broke 200,000 units, making it the first Chinese automaker to achieve this, with global cumulative users officially crossing the 20.16 million mark.

Multiple native global vehicles debuted at this Auto Show, hiding the core logic behind Chery securing the top spot in Chinese brand passenger car exports for 23 consecutive years.

Native global vehicles achieve systematic overseas expansion

Chery's globalization does not take the old path of modifying domestic models for export.

The Fengyun T7 debuted at this Auto Show was launched for the global market from the first day of product definition.

The R&D team pre-researched global regulations 2 years in advance, designing fully to align with the latest European crash standards.

They visited 15 typical countries, collected over 5,000 global user surveys, and directly incorporated usage habits of different markets into the initial product definition.

To adapt to extreme environments in different regions worldwide, the Fengyun T7 completed 7 major categories of extreme environment verification.

To adapt to extreme environments in different regions worldwide, the Fengyun T7 completed 7 major categories of extreme environment verification.

South Asian rainy season verification for off-road wading ability, Middle East high-temperature sun exposure verification for equipment overheating protection, Indonesian high-humidity environment control for filter odor residue.

Siberian low temperatures reinforced wiper life, Nordic polar night optimized interior lighting and charging backlight, Brazilian gravel roads reinforced battery connector protection, Mexican cobblestone roads specialized verification for durability and noise.

Every verification corresponds to user pain points in real markets.

Chery invested 81 exclusive durability vehicles for synchronized road testing, with total accumulated testing mileage exceeding 6 million kilometers, covering over 100 extreme road conditions.

For user habits in different regions, the team conducted over 80 localization adaptations.

Thailand RHD market strengthened steering feel, Australia/New Zealand regions added eyeglass cases to adapt to driving habits with sunglasses.

European market adapted for vehicle head-in parking habits, triggering the front camera early.

Localization details gained global market acceptance.

Currently, Fengyun T7 has launched in South Africa and Thailand, and will subsequently land in China, Indonesia, EU, Australia/New Zealand, and other markets.

Sales data validates the effectiveness of this approach.

In July this year, Chery Group exports exceeded 200,000 units, a year-on-year increase of more than 70%, breaking China's single-month car export record for five consecutive months.

January to July cumulative exports exceeded 1.14 million units, with growth rate maintaining above 70 percent.

In the European market, sales in the first half of the year broke through 174,000 units, with new energy vehicles accounting for nearly half.

The UK market has held the runner-up spot on the single-month sales leaderboard for three consecutive months, and the Canadian market officially launched in May this year.

Chery's overseas expansion is not just about selling cars.

Currently, Chery products are sold in over 130 countries and regions, with overseas employees exceeding 20,000, and local staff accounting for 85 percent.

The Spanish joint venture factory revitalized the local national brand, while the South African factory retained over 600 original employees, driving over 3,000 jobs in upstream and downstream industries.

Full-domain localization of industry, talent, and supply chains is Chery's globalization's most solid moat.

Technology foundation supports global market premium

The confidence of globalization ultimately must land on technical hard power.

At this Auto Show, Chery unveiled a full set of technical achievements including Rhinoceros Battery, Kunpeng Power, Flying Fish Digital Intelligent Chassis, without stacking concepts; every item corresponds to user pain points in global markets.

Among them, the systematic safety logic of the Rhinoceros Battery best reveals Chery's engineering background.

The Rhinoceros Battery does not take the shortcut of single-point technology breakthroughs, building a complete protection system from material, structure, and intelligent control three dimensions.

At the material end, cathode, anode, separator, and electrolyte standards were upgraded, all significantly higher than national standards.

At the structure end, it adopts 31-layer armor protection, four layers of energy-absorbing underbody guards paired with high-strength steel, and I-beam frame forming a triple crash barrier.

At the intelligent control end, 24/7 cloud monitoring provides real-time monitoring and warning for over 300 battery signals.

On verification standards, Chery proactively raised thresholds.

Cell-level 10-needle nail penetration test has no fire or smoke; even after bottom extrusion deformation by 50%, nail penetration remains safe.

Bottom impact energy of the battery pack reaches 1500 Joules, ten times the national standard.

Burn, squeeze, scrape bottom, drop tests, all far exceed national standard requirements.

Vehicle-end collaborative verification covers six major scenarios: high temperature, extreme cold, high salinity, collision, scraping bottom, and wading, with cumulative verification mileage exceeding 25 million kilometers.

Manufacturing end control is equally stringent.

Chery adopts a five-step demagnetization process, applying highest-grade magnetic rods, controlling magnetic foreign objects to ppb level within Class 100.

The production workshop cleanliness reached Class 100 medical operating room standards, and the full-line maglev logistics line guarantees production precision.

Independently developed back-pressure helium detection process achieves dual cell detection, and full-line AI quality inspection covers all processes.

Over 8,000 process control points, over 300 product quality gates, guarding every detail.

Except for batteries, Kunpeng Tianqing engine thermal efficiency broke through 48.5%, axial flux motor power density reached industry leading level, Flying Fish Digital Intelligent Chassis achieved four-wheel independent wire control.

Complete technical shelving supports the product power of Chery's global vehicles.

The proportion of young users continues to rise, Fengyun A9 users under 35 exceed 70 percent, and the usage rate of the all-new QQ3 intelligent functions remains high, all direct proof of technology landing into user experience.

The path Chery takes is very practical.

No concept hype or chasing trends, making every car to the highest global standard, investing every technology where users can perceive it.

Exporting first for 23 consecutive years is not luck, it's the reputation accumulated car by car, the barrier built technology by technology.

August 21, 2026, the Chengdu Auto Show officially opened. The Chery brand showcased 12 products, covering pure electric, hybrid, and fuel powertrain forms. Among them, the most attention-grabbing are the Fengyun T7, launching on August 26, and the Arrizo 7, returning after many years.

Photos of multiple new Chery cars in real vehicle shots

Fengyun T7: 600km Range Across Full Lineup, Pre-sale Starting at 109,900 Yuan

The Fengyun T7 is positioned as a pure electric compact SUV. Pre-sales have already started, with a price range of 109,900 to 129,900 yuan. The entire series is equipped with 65.05kWh LiFePO4 Rhino batteries, with CLTC range unified at 600km. Fast charging from 30% to 80% takes approximately 20 minutes. The powertrain adopts a rear single-motor layout, with a maximum power of 178kW and peak torque of 275N·m.

Fengyun T7 Real Vehicle - Cockpit

Configuration gradient differences are mainly reflected in intelligent configurations. The top trim features the Qualcomm 8775 chip (4nm process, 72 TOPS computing power) and Falcon 500 driver assistance system, supporting highway NOA pilot and over 300 automatic parking scenarios. Middle and low trim cockpits use the 8155 chip; high-order intelligent driving functions are limited to the top trim, and LiDAR is not equipped.

T7 Real Vehicle - Rear Space

Fengyun T7 Real Vehicle - Trunk Space

As the brand's first "global car", Fengyun T7 is designed according to the 2026 version E-NCAP five-star safety standard. The body uses 80% high-strength steel and 18.84% hot-formed steel, with 9 airbags as standard. The homologous model has already launched in South Africa and Thailand. After launching domestically on August 26, it will undergo global synchronous sales. In the 100,000 to 150,000 yuan pure electric SUV market, the new car may compete with models like BYD Yuan PLUS, Deepal S05, AION AION Y, etc. The 600km range across the full series and the starting price of 109,900 yuan are its main differentiating features, but the wheelbase is at an average level among peers.

Arrizo 7: Fastback Coupe Style Returns, Dual Power Options Available

Arrizo 7 Real Vehicle Body

Arrizo 7 Real Vehicle - Rear Space

Arrizo 7, which was discontinued in 2017, makes its debut for the new generation at this auto show. The new car adopts a fastback coupe body shape, continuing the large-sized polygonal front grille design, and the rear is equipped with a full-width light group and diffuser decoration. According to official information, C-DM Super Energy Electric Hybrid and Kunpeng Fuel two power versions will be provided. The fuel version is expected to be equipped with a 1.5T engine, matched with CVT or dual-clutch transmission. Expected to launch in the fourth quarter of 2026.

Fengyun A9 and Fengyun A9L: Pure Electric and Hybrid, Covering Mid-Size and Large-Size Sedans

Pure electric mid-size coupe Fengyun A9 launched on July 25. This car is equipped with 70.11kWh Rhino battery, CLTC pure electric range 655km; equipped with 12-in-1 high-power electric drive system, peak power 175kW; cockpit uses 3nm process high-performance chip, middle trim and above equipped with 23-speaker sound system, high trim offers passenger seat zero-gravity seat option and Falcon driving assistance system (27 high-precision sensors, including 1 LiDAR).

The Fengyun A9L ULTRA four-wheel drive version displayed at the same time is equipped with Kunpeng Super Energy Electric Hybrid CDM 6.0, CLTC pure electric range 260km, system maximum power 470kW, 0-100km/h acceleration 4.9 seconds. The chassis adopts a front double wishbone plus rear high-level five-link structure, equipped with CDC electromagnetic suspension and road active preview system.

QQ3 Modern Edition: Personalized Factory-Modified Mini Car

QQ3 Modern Edition, as the first official modified version of QQ3, adopts Neo Retro design concept, combining retro elements with two exclusive colors: British Green and Milk Coffee. QQ3 EV powertrain offers two motors of 58kW and 90kW, using rear-engine rear-drive layout, CLTC range comes in 310km and 420km versions. Cockpit equipped with Qualcomm 8155 chip and 15.6-inch 2.5K central control screen, supporting L2 level assisted driving and 540° panoramic image.

QQ3 EV Modern Edition Real Vehicle - Cockpit

QQ3 EV Modern Edition British Green Real Vehicle - Wheels

QQ3 EV Modern Edition British Green Real Vehicle - Trunk Space

Market Differentiation and Competition under Multi-Channel Layout

From the product line perspective, Fengyun T7 enters the 100,000 level pure electric SUV market with a 600km range standard across the full series and global verification system; Arrizo 7 covers family sedan users with dual power forms; Fengyun A9 and A9L form complementarity in pure electric and hybrid sedan fields respectively; QQ3 Modern Edition explores the boutique small car market segment with personalized design.

Chery's global R&D system and multi-energy parallel strategy provide wider market coverage capabilities. The Rhino battery safety verification standards and the global synchronous development mode of models constitute product endorsement. However, all models face fierce competition in their respective market segments. There are already multiple mature products from emerging brands and joint venture brands in the market. The brand premium capability of Fengyun and Arrizo series is still in the accumulation stage.

As these models launch one after another, Chery's product density in the new energy era will further increase. Whether its global standards can translate into market acceptance by end-users still needs to observe subsequent delivery performance and user feedback. (Editor: Xiaozhou)

On August 21, the 2026 Chengdu International Auto Show officially opened. Chery Group showcased 38 models from its five major brands: Chery, Exeed, Jetour, iCAR, and Vantech. Among them, the Chery brand brought 12 models. Fengyun A9 and Fengyun T7, the "Visual Twin Stars", appeared on stage together; the QQ3 Modern Edition started its early tasting experience; the new benchmark for global quality family sedan, Arrizo 7, welcomed its global debut.

In 2026, Chery arrived at a new historical coordinate in the global automotive industry landscape. In the first half of 2026, Chery's global sales share jumped to 9th position globally. Among the top ten, Chinese brands occupied three spots. By the end of July, Chery's global cumulative car users broke 20.16 million, among which overseas cumulative users exceeded 6.99 million. It has ranked first in Chinese car brand exports for 23 consecutive years. From January to July this year, Chery's cumulative vehicle exports reached 1.146 million, with a year-on-year growth of 71.2%. In July, with an achievement of 202,533 vehicles, it became China's first automaker to break 200,000 vehicles in monthly exports.

Behind the sales numbers is Chery's re-anchoring of the definition of "Global Car". Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that Chery firmly believes that real global cars are not developed domestically then modified for export, but are anchored to the global market from the start of R&D. Chery insists on creating true native global cars facing the global market from the initial product definition. At this Chengdu Auto Show, Chery presented a global model matrix of the new energy era with global same-spec models meeting diverse global needs, re-validating the new pattern of "Global cars have entered China Time".

As Chery's first native global model in the Smart Electrification Era, the global quality pure electric SUV Fengyun T7 is the absolute focus of this auto show. The new car adopts "Wind-riding Aesthetics" exterior design, integrating Eastern heritage with global mainstream aesthetics. In terms of power, it is equipped with a 65.05kWh Rhinoceros Battery, combined with a wide-temperature range heat pump air conditioning and high-voltage PTC system, achieving CLTC 600km pure electric range. In terms of safety, it relies on the Fortress Body, 9 airbags, and master-level tuned chassis to build a solid overall vehicle safety base; in terms of intelligence, it is equipped with an Integrated Cockpit and Driving 8775 Chip, Lingxi Smart Cockpit 2.0, and Falcon 500 Driver Assistance System.

In terms of market, Fengyun T7's pre-sale price is 109,900 yuan to 129,900 yuan. Within 9 days of pre-sale, orders broke 16,787 units. According to plans, the new car will officially launch on August 26. In addition, Fengyun T7 has already entered South Africa and Thailand markets. It will enter China and Indonesia markets in August, launch in the EU market in September, and enter the UK, Malaysia, Australia, and other places in October.

The True Global Class C Flagship — Fengyun A9L ULTRA 4WD Version appeared together. The car features Yunzheng Exterior, Fengchen Interior, three-color light-up grille, and electric speed-control spoiler, combined with Snow Leopard 4WD and Front double wishbone + Rear five-link suspension, meeting the dual pursuit of performance and looks by young users; meanwhile, it is equipped with Falcon 700 Driver Assistance, Lingxi Smart Cockpit 2.0, the overall vehicle high-strength steel and aluminum ratio reaches 88%, equipped with 9 airbags and Rhinoceros Battery.

Particularly worth noting is that the new benchmark for global quality family sedan Arrizo 7 welcomed its first public debut at this Chengdu Auto Show. This classic compact sedan that was silent for years officially completed its generation update and returned. Arrizo 7 draws inspiration from the dynamic changes of water, integrating the calmness of still water and the power of moving water into the overall vehicle design, forming a unique "Power of Moving Water" design language — when stationary, the body is relaxed and steady; when moving, the model surface flows dynamically. Besides global aesthetic design, the new car also provides C-DM Super Electric Hybrid and ICE Kunpeng Fuel Version two power choices, meeting differentiated needs of users in different global regions for performance and energy consumption.

In addition, the new QQ3's No. 001 official modification version — QQ3 Modern Edition also started early order taking at the auto show. The car incorporates Neo Retro design concept, paying tribute to classics with Retro-Futurism, integrating classic elements from 100 years of automotive industry with Smart Electrification era technology.

This year is Chery's "Electrification Transformation" product year, and also its technical year embracing Smart Electrification Era and continuously deepening new energy strategy. At this auto show, Chery brought frontier technology achievements in multiple fields such as Rhinoceros Battery, Kunpeng Power, AI Intelligence. As a major highlight of the booth, Chery created "Tech Ecology Island" themed booth, through forms of physical dismantling, immersive experiments, interactive participation, etc., transforming technical parameters into vivid experiences that audiences can see, touch, and perceive. A Rhinoceros Battery Safety Experience Line was set up on site. Visitors can observe solid-state battery exhibits up close, and watch extreme safety demonstrations of battery puncture, cell squeeze and water immersion.

At this Chengdu Auto Show, Chery presented a global model matrix of the new energy era with global same-spec models meeting diverse global needs, re-validating the new pattern of "Global cars have entered China Time".

On August 21, the 2026 Chengdu International Auto Show officially opened. Chery Group, with the theme "Chinese Cars, Global Champions", brought 38 models from its five major brands Chery, Exeed, Jetour, iCAR, and Traverse to Land at Hall 5 of China Western International Expo City. Among them, the Chery brand displayed 12 models, with Fengyun A9 and Fengyun T7 "Beauty Twin Stars" appearing on stage together, the QQ3 Modern Edition starting a trial experience, and the global quality family sedan new benchmark Arrizo 7 welcoming its global premiere.

Fengyun T7: Pre-sale orders break 16,000 in 9 days, officially launched on August 26

As Chery's first original global model in the smart electric era, the Fengyun T7 is positioned as a "Global Quality Pure Electric SUV". The new car adopts a "Wind-Taming Aesthetics" exterior design, equipped with a 65.05 kWh Rhino Battery, combined with a wide temperature range heat pump air conditioning and high-voltage PTC system, achieving a CLTC pure electric range of 600 km. Regarding intelligence, it is equipped with a Cockpit-Driving Integrated 8775 Chip, Lingxi Smart Cockpit 2.0, and Falcon 500 Driving Assistance System.

The pre-sale price of the Fengyun T7 is 109,900 yuan to 129,900 yuan. Official data shows pre-sale orders broke 16,787 units in 9 days. According to the plan, the new car will be officially launched on August 26. Regarding the launch rhythm, the Fengyun T7 has already been launched in South Africa and Thailand, will land in China and Indonesia markets in August, enter the EU in September, and land in the UK, Malaysia, Australia, etc., in October.

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated at the press conference: "Chery believes that a true global car is not developed domestically and then modified for export, but anchored to the global market from the start of R&D."

[Global Quality Pure Electric SUV Fengyun T7]

Arrizo 7 Global Premiere: The "Dynamic Water Momentum" of the 80,000-level Family Sedan

The classic family sedan Arrizo 7, silent for many years, officially returned at this auto show, welcoming its global public premiere. The new car is positioned as a "Global Quality Family Sedan New Benchmark", anchoring the 80,000 to 100,000 level market.

The most noteworthy thing about this car is the design. Arrizo 7 draws inspiration from the dynamic and static changes of water, forming the "Dynamic Water Momentum" design language—when stationary, the body is spread out and steady; when moving, the surface flows with momentum. Regarding power, the new car provides C-DM Super Power Electric Hybrid and Kunpeng Petrol Version choices. According to official information, the Arrizo 7 is expected to officially launch in Q4 2026.

[Global Quality Family Sedan New Benchmark Arrizo 7]

Fengyun A9L Sports Edition On Display: 4WD 470kW, 0-100 4-Second Level

The Fengyun A9L Sports Edition appeared simultaneously at the auto show. The new car is equipped with a full set of exclusive performance upgrade kits, including blacked-out front ventilation outlets, spoiler components, 20-inch wheel rims, six-piston fixed calipers, and FNC-coated large ventilated slotted brake discs.

Regarding power, the new car is equipped with the Kunpeng Super Power Electric Hybrid CDM 6.0 System. The 4WD version has a combined power of 470 kW, peak torque of 854 N·m, 0-100 acceleration enters 4-second level, and combined range exceeds 2,000 km. The chassis adopts a front double wishbone + rear multi-link suspension structure. The data level is indeed impressive. However, the top-spec pricing at the 230,000 yuan level, in this price segment, the competitors faced are not only Chinese brands, but also Tesla Model 3 and Volkswagen ID. series. Whether this positioning as "Global True C-Class Flagship" can be accepted by the market at the terminal, still needs continuous sales to answer.

[Global True C-Class Flagship Fengyun A9L ULTRA 4WD Version]

QQ3 Modern Edition: Neo Retro Futurism

The QQ3 Modern Edition is another interesting product on the Chery stand. The No. 001 official modified version, Neo Retro design concept, fuses classic elements of the automotive industry with the tech feel of the smart electric era. Essentially, it is making friends with young people using design language.

The new QQ3 sold over 10,000 units monthly for four consecutive months, broke 10,000 units in the first month overseas. The QQ series has a global cumulative 1.6 million users, with users aged 20-35 accounting for 41%. In the global market, small car categories often carry emotional value beyond transportation tools. The logic of the QQ3 Modern Edition is very close to this logic: it sells not just a commute tool, but a form of personality expression.

[QQ3 Modern Edition]

Rhino Battery and Three Major Core Technologies

The Rhino Battery zone is the core of this technology showcase. A safety experience special line was set up on site, where the audience can watch extreme demonstrations of battery puncture and cell extrusion followed by water soaking.

[Rhino Battery Cell Squeeze and Water Soak Safety Demo]

The logic of the Rhino Battery is "Three Defense Lines": Rhino Crystal (Material/Cell)—Cathode standard strict 16%, Anode strict 20%, Separator strict 14%, Electrolyte strict 20%; Rhino Shield (Pack Structure)—31 layers of protection, 980DP high-strength steel underbody guard; Rhino Cloud (BMS Smart Control)—7x24h cloud monitoring.

Several tests shown on site: 10-needle puncture (10x national standard) no smoke no fire; bottom extrusion 50% (3x national standard) then 3-needle puncture no smoke; end-side extrusion 40% then fully soaked in water then discharged no smoke. 400Wh/kg sulfide all-solid-state battery was displayed simultaneously, according to official plan mounted on cars in 2026, mass market in 2027.

Manta Smart Intelligent Chassis i is another forward-looking technology. 4-in-1 Smart Driving Unit, integrating brake-by-wire, steer-by-wire, hub motor, active suspension, can achieve 90° wheel turn angle lateral driving, "0" meter turn in place, Elk test ≥ 90 km/h. But the cost, regulations, and supply chain maturity of the brake-by-wire chassis are still in the early stage, mass production landing takes time.

Regarding Kunpeng Power, Kunpeng Tianqing thermal efficiency 48.57%, oil-electric conversion efficiency > 4.0 kWh/L; Variable flux motor CLTC efficiency 96.7%, high-speed range increased by 10%. Lingxi Smart Cockpit-Carmind Large Model integrated 10 billion parameters, 550ms semantic response, supports 2,000+ in-car tool calls.

Final Thoughts:

At the 2026 Chengdu Auto Show, Chery used 38 models, 5 major brands, and a string of hard data to give its answer to "Global Cars".

From Fengyun T7's original R&D logic, to Arrizo 7's Oriental aesthetics expression, to QQ3 Modern Edition's youthful attempt, to Rhino Battery's systematic safety—Chery is doing something rarely done by Chinese brands: defining products with global standards, supporting overseas expansion with technical capabilities, and communicating with the world through design language.

This logic has been preliminarily validated by the market in the past few months: July single-month exports first broke 200,000 vehicles, global share rose to ninth in the first half of the year, January-July cumulative exports 1.146 million vehicles. And the achievement of 16,000 orders for Fengyun T7 in 9 days of pre-sale, also indicates that this "Original Global Car" logic is being accepted by more users.

Of course, from "Chinese Cars" to "Global Cars", from "Going Out" to "Going Up", there is still a long road ahead. But at least at Hall 5 of the Chengdu Auto Show, Chery has already shown people a clear direction—not selling Chinese cars to the world, but making global cars come from China. This direction is worth continued attention.

2026 Chengdu Auto Show Media Day, the Chery main booth in Hall 5 of the Western International Expo City welcomed a large number of media and audience. This year's Chery theme is set as "Chinese Cars, Global Champions". The Chery brand independently brought 12 complete vehicles, without empty parameter stacking. Heavyweight new cars, hardcore technology exhibition areas, and youth-oriented interactive experiences are presented together. It allows people to appreciate real cars up close and intuitively feel Chery's global hard power in the intelligent electricity era.

Booth Center Spotlight: Native Global Pure Electric SUV Fengyun T7, and the all-new QQ3 Modern Edition. Fengyun T7, as the first native global car of the intelligent electricity era, is not manufactured domestically and then modified for overseas release; its product definition stage benchmarks global regulations, accommodating complex usage environments in multiple countries. The vehicle adopts Aerodynamic Aesthetics design, equipped with Rhino Battery, CLTC range 600km, featuring integrated Cockpit-Driving 8775 Chip and Falcon 500 Intelligent Driving System. Currently, the vehicle is in the pre-sale phase, with a pre-sale price of 109,900-129,900 RMB. Pre-sale orders broke 16,787 units within 9 days. It will also launch in overseas markets such as the EU, Australia/New Zealand, and Thailand, serving as a benchmark product for Chery's globalization.

The other C-spot traffic magnet, the all-new QQ3 Modern Edition, is the No. 001 official facelift version of the all-new QQ3. Pre-orders kicked off on-site at the auto show. The new car adopts Neo Retro-futurism design, blending classic automotive industrial elements with modern intelligent electric technology. Retro color schemes paired with sports decals create a light luxury vibe for this city commuter. The QQ series has accumulated 1.6 million global users. The standard version sold over 10,000 units consecutively for four months domestically, while the overseas launch also broke 10,000 units in its first month. The arrival of the Modern Edition further meets young users' demand for personalized commuter vehicles.

Following the two center-stage display cars, the Fengyun A9 and Fengyun A9L ULTRA AWD version were featured prominently. Fengyun A9 won the German Red Dot Design Award, marking a milestone for Chery's 20 million global users. Many young engineers participated in its R&D, with tens of thousands of users co-creating and refining details. Over 70% of users are under 35 years old. The upgraded Fengyun A9L ULTRA AWD version is positioned as a true global Class C flagship. With Yun Zheng exterior, Feng Chen exclusive interior, paired with a tri-color illuminated grille and electric speed-controlled rear spoiler. Hardware includes the Snow Leopard AWD system, front double-wishbone + rear five-link suspension, Falcon 700 Advanced Intelligent Driving, Rhino Battery, and 9 Airbags. Looks, performance, intelligence, and safety are all maximized.

Another major highlight of this auto show is the global premiere of the "Global Quality Sedan New Benchmark" Arrizo 7. The new vehicle uses "The Momentum of Moving Water" as its design language, drawing from the beauty of water in motion and stillness. Its shape is simple yet durable, catering to global aesthetics. It offers C-DM Super Power Electric Hybrid and Kunpeng Fuel powertrains, balancing energy consumption and performance. The new car is expected to officially launch in Q4, bringing native global car standards down to the 80,000-100,000 RMB mainstream sedan market. Additionally, the Fengyun T9 series, the all-new Tiggo 9, and Arrizo 8 PRO models are exhibited simultaneously, fully covering mainstream consumption segments for SUVs and sedans.

After viewing the display cars, the Rhino Battery exhibition area within the "Tech Eco Island" is the core technical highlight of the venue. Addressing the battery safety concern most cared about by NEV users, Chery brought limit experiments directly to the booth site. Ten times national standard needle puncture, three times national standard extrusion, plus a cell soaking demonstration after extrusion. The exhibits did not catch fire or emit smoke. Audiences could see the aquarium immersion experiment with their own eyes and even participate in battery stepping challenges, transforming obscure battery technology into an intuitive experience that ordinary people can understand. Raw materials such as high enthalpy change separators and composite current collectors were also displayed on-site. The 400Wh/kg solid-state battery modules also appeared synchronously. The Rhino Crystal, Rhino Shield, and Rhino Cloud three-layer defense system builds a complete safety loop from materials, structure, to cloud monitoring. In addition to batteries, frontier technology exhibits like the Flying Fish Digital Intelligence Chassis i and Kunpeng Power were also displayed externally.

The youthful atmosphere throughout the entire booth is also very prominent. The "Celestial Appearance Theme Day" on August 22 is about to open, setting up multiple photo check-in stations where visitors can experience makeup styles matching the brand ambassadors. The CHERY COFFEE zone and Ruixiang Life Eco Space are divided into five major blocks, including the Trend Modification District and Wild Fun Camp. The Shanyi Modification Platform also brought modification kits, bringing human-car-home life scenarios to the booth. A "Chery Future Classroom" was even specially set up to provide new energy science popularization for teenagers.

From industry data, Chery has been the number one in domestic brand exports for 23 consecutive years. July single-month exports broke 200,000 vehicles, with global cumulative users surpassing 20.16 million. In the past, going overseas was mostly about product export. However, native global cars like Fengyun T7 and Arrizo 7 are developed from the R&D source according to global standards. At this Chengdu Auto Show, Chery brings the results of its globalization back to the domestic market. On one side are home-use new cars accessible to the masses; on the other are hard technologies that are visible and tangible. Not playing with empty concepts, it hands in an answer sheet for the intelligent electricity era's global cars.

 August 19, Chery Executive Vice President, General Manager of International Business Group and General Manager of MoJia Robotics Zhang Guibing revealed during the 2026 World Robot Conference that MoJia Robotics (AiMOGA Robotics) under Chery has launched IPO preparations, is currently negotiating with multiple listing venues, and the timetable is yet to be determined. He stated that listing can raise financing for technical investment and also help improve governance transparency.

MoJia's starting point was not building robots, but the digital virtual avatar Mornine (Mornine). Around 2023, Chery's overseas brand OMODA heated up the C5 model, creating virtual human Mornine that resonates with Gen Z, active on promotional animations, brand live streaming platforms, and more.

The turning point began with operational pain points encountered in Chery's overseas stores. Zhang Guibing revealed that overseas sales are affected by peak and off-peak seasons, staff turnover is frequent, recruitment is difficult, and even if hired, multi-language training is a high threshold. The team thus conceived the idea of "letting Mornine walk into reality", which became the origin of the AiMOGA Robot project.

At the end of 2023, Mornine's first prototype went off the line, and in early 2024, it made its first public appearance at Chery's Global Dealer Conference. After more than two years of technical accumulation, on January 7, 2025, Chery officially invested to establish "Anhui MoJia Smart Innovation Robotics Technology Co., Ltd.", with registered capital of 100 million yuan, legal representative Zhang Guibing, MoJia transformed from an internal project to an independent legal entity.

In February of the same year, Mornine completed its first overseas commercial debut at the Kuala Lumpur store in Malaysia; in April, it appeared at the Shanghai Auto Show, demonstrating multi-modal perception and dexterous operation capabilities; in October, at the Chery Global Innovation Conference, it gave an autonomous speech in seven languages, becoming the focus of the whole event.

From December 2025 to January 2026, MoJia completed the first round of capital increase and strategic investment, registered capital increased to about 104 million yuan. After capital increase, the latest equity structure shows Chery Motors holds 96%, Bethel 1.40%, Fuchun Dyeing 1.20%, Hexie Chaoyue Fund 0.40%, Zhiyuan Innovation 0.20%, Wuhu Economic Development Zone Weida Venture Capital 0.40%, Wuhu Sci-Tech Investment Fund 0.40%.

In terms of performance, MoJia's cumulative global deliveries have exceeded 3,000 units, approximately 2,000 sold overseas, business covers 60 countries and regions, it is the world's first humanoid robot to complete dual EU software and hardware certification. On April 27, 2026 press conference, signed an order for 1,000 intelligent police robots at once and delivered 110 units on-site, product line thus expanded from "4S store sales associates" to the public security field.

Key customers cover Chery's overseas dealer network and public security departments of multiple cities.

Zhang Guibing revealed plans to increase global delivery volume to 10,000 units in 2027, join the industry's first tier, and proposed "three specific actions: improving reliability and cost-effectiveness of large-scale applications, iterating in over 50 countries and 100+ scenarios, achieving 100 unit deliveries to trigger 1,000 unit intent signings."

Industrialization advances in three stages according to "scenario-driven technology", first make child companion scenario robots, then expand to public service and enterprise service scenarios, finally promote robots entering homes.

In terms of supporting construction, 31 innovation labs have been set up, "AiMOGA Academy" established, signed with 100 universities to train talent, quadruped robot production line annual capacity reaches 15,000 units.

At Chery AI Night in January of this year, Chery Chairman Yin Tongyue proposed a "One Bottom Line, Three Directions" strategy, using cars as the cornerstone to promote AI extension to the physical world, covering humanoid robots, Robotaxi, smart agricultural machinery and other scenarios, "putting the car brain into the bodies of other industries". He revealed Chery's R&D budget for 2026 exceeds 32 billion yuan, the "2R Technology" composed of Robotaxi and MoJia is one of the four key focuses, and stated that the original intention of the layout is a rethinking of the "second growth point after the total number of future cars decreases".

At the April 27 MoJia press conference, he once again stated: "We most do not want to be defined as a car company, but as a high-tech, embodied, innovative company facing the future."

He proposed "intelligent cars are mobile robots", robots and intelligent cars have highly homogeneous underlying technologies in perception, planning, control, etc., technology modules and supply chains can be transferred.

2026 is regarded by the industry as the year of concentrated release of automakers' embodied intelligence layouts, globally over 20 mainstream automakers have entered the game through self-research, incubation, investment, etc., the industry is shifting from technology exploration to mass production racing.

MIIT data shows, China's quadruped robots already account for nearly 70% share of global sales. The industry generally judges that 2026 to 2028 will be the key verification window for humanoid robots to go from "prototypes" to "mass production of 10,000 units", but commercialization loop is still in early "strategic loss" stage, bottlenecks such as limited application scenarios and high costs remain to be broken. Against the background of the automotive industry profit margin falling below 3%, embodied intelligence has been regarded by many automakers as a "second growth curve" to hedge against the slowdown of the main business growth.

Source: Car Observer

August 21, the 2026 Chengdu Auto Show opened, Chery Group held the theme "China's Automotive, Global Champion", bringing Chery, Exeed, Jetour, iCAR, Vantech five major brands, total 38 models landed in Hall 5. Among them Chery brand brought 12 models, Fengyun T7 and Fengyun A9 "Beauty Twin Stars" appeared on stage together, Fengyun T7 was the focus of this booth.

Fengyun T7 is Chery's Smart Electric Age first native global model, previously launched in overseas markets like Thailand, South Africa, Indonesia. Domestic pre-sales market response was quite good. Official data shows pre-sale 9 days orders exceeded 16,787 units, pre-sale price 109,900 to 129,900 yuan. According to plan, new car will officially launch on August 26.

In terms of product power, Fengyun T7 features four key selling points "Super Performance, Global Beauty, Safer, Smart". Exterior adopts "Wind-riding Aesthetics" design language, blending Eastern heritage with global mainstream aesthetics together. Power equipped with 65.05 kWh Rhino Battery, paired with wide temperature range heat pump AC and high voltage PTC system, CLTC pure electric range 600 km, official real-world test without AC conditions range up to 647 km, supports 40 minutes fast charging to 80%, charging and range performance quite good.

Safety is the part Fengyun T7 emphasizes heavily. Whole vehicle relies on Rock-solid Body, 9 airbags and master-tuned chassis. Intelligence aspect equipped with Cockpit-Driving Integrated 8775 Chip, Lingxi Smart Cockpit 2.0 and Falcon 500 Driving Assistance System. Chery also gave "Bottom-line" policy: vehicle due to battery thermal runaway quality issues can compensate original price new car, due to vehicle own issues leading to intelligent driving assistance failure compensate up to 5 million yuan, superimposed whole vehicle and three-electric lifetime warranty, after-sales guarantee strength quite sufficient.

From user structure view, Fengyun T7 youthfulness characteristics obvious, users under 35 age proportion 65.2%, female users proportion 35.7%. 109,900 yuan starting pre-sale price paired with 600 km range, this "Native Global Car" aiming at just young family pure electric first purchase market. Final launch price if have more surprises? Worth looking forward to!

Friends, have you noticed that the Fengyun series under Chery has become increasingly prominent in the market in recent years?

Like the Fengyun A8 and Fengyun A9 have delivered strong sales performance.

Why can it achieve results so quickly? I think the Fengyun brand follows a "technology for all" path, with an affordable price and no compromises on configuration. This is also the main reason it has established a foothold in its niche segment.

However, unexpectedly, the Fengyun family has added another "Fengyun T7". The official has confirmed that the new car will officially launch on August 26, with a pre-sale price range of 109,900 to 129,900 RMB.

It is reported that it is positioned as a pure electric compact SUV. This is also a heavy-hitting move by Chery in the "highly competitive arena" of the 100,000 RMB level pure electric SUV segment.

Old rules: Before discussing the car, I swear I have not been paid, I review the car purely out of conscience, heaven and earth bear witness!

No more nonsense, let's first talk about the basic information of this car.

The Fengyun T7 comes standard with the Rhino battery offering a CLTC pure electric range of 600 km, with a capacity of 65.05 kWh. Charging from 30% to 80% takes only 20 minutes.

High-spec models are also equipped with the Falcon 500 assisted driving system, supporting highway assisted driving.

To be honest, for this configuration to be placed at the 100,000 RMB price point, the sincerity is not low.

In terms of exterior design, the new car follows a streamlined and dynamic route. The dual LED headlights support adaptive high and low beams and headlight delay-off function. The large air ducts on both sides of the front face enhance the car's sporty feel.

The body side features chrome trim. The doors use traditional door handles, while the body lower cladding adopts a blacked-out material. 17-inch and 18-inch black wheel rims are available as options.

Regarding dimensions, the length, width, and height are 4570/1852/1694 mm, with a wheelbase of 2700 mm. This data represents a standard build for a compact SUV, placing it on the same level as the Deepal S05 and Galaxy E5.

The rear features a full-width taillight design with a minimalist style. The rear spoiler and reinforced sports-style lower bumper give it a strong sporting presence. It also includes a power liftgate, which is a plus in the 100,000 RMB segment.

In terms of interior design, the wrap-around cockpit layout features a two-tone color scheme. It comes with an 8.8-inch full liquid crystal instrument cluster and a 15.6-inch 2.5K floating central control screen. Powered by the Qualcomm Snapdragon 8775 chip, it supports CarPlay, HiCar, and Carlink connectivity. A panoramic sunroof and 50W wireless charging have also been included.

The front seats feature heating and ventilation functions. The system comes standard with an 8-speaker SONY audio setup. This configuration combination makes it very family-friendly.

Regarding powertrain, the new car features a single motor across the board, with a maximum power of 178 kW and a peak torque of 275 N·m. The suspension setup consists of a front MacPherson independent suspension and a rear multi-link independent suspension.

Overall, the Fengyun T7 does not follow the performance monster route; it values balance and practicality more. This approach matches its target user group very well.

So the question arises, how intense is the competition in the 100,000 RMB level pure electric SUV segment?

We need to see which opponents the Fengyun T7 will face.

For example, the Leapmotor B10, Geely Galaxy E5, Deepal S05, BYD Yuan UP / Yuan PLUS, and GAC Aion i60 basically occupy the mainstream market of this price segment. Each has its own advantages and selling points.

The core advantage of the Leapmotor B10 lies in its range. The 600 km CLTC range is solid for this price segment. Its European chassis tuning and intelligent cockpit are also selling points. High-spec models feature the LiDAR version, offering comprehensive assisted driving capabilities.

The Galaxy E5's strength lies in its infotainment ecosystem, featuring the Flyme Auto system with the Dragon Eagle 1 chip. The four-screen linkage experience is well-executed. In terms of safety, it has passed dual five-star certifications from Euro NCAP and ANCAP.

The Deepal S05 leans towards sports in chassis tuning, with clear road feel and handling as its plus points. It also supports 6 kW AC discharge, making outdoor power usage quite convenient.

The Aion i60 focuses on continuous iteration, with fast OTA rhythm. Combined with the "burn-one-compensate-three" bottom-line policy, it handles long-term value and psychological security quite well.

Compared to these few cars, the Fengyun T7's advantages and shortcomings are quite obvious.

The advantage lies in the 600 km range, which is top-tier for this price segment. It ties with the Leapmotor B10 and is longer than the mainstream range versions of the Galaxy E5 and Deepal S05.

The high-spec model's Falcon 500 assisted driving system, combined with the Snapdragon 8775 chip and the 8.8-inch instrument cluster plus 15.6-inch 2.5K central control screen setup, offers a high configuration density. Especially features like wireless charging, seat ventilation and heating, and SONY audio are standard across the board, making the home experience very practical.

The shortcomings should also be stated clearly: The 178 kW single motor power and 275 N·m torque, while superior to the Leapmotor B10's 160 kW, are merely adequate compared to the power reserve requirements of users pursuing a sporty feel at this price point. It is by no means a surprise.

Regarding suspension structure, the front MacPherson plus rear multi-link setup is a conventional configuration for this price segment. It lacks the cross-segment performance of air suspension found in models like the Tang EV or Seal 08. This also conforms to its 100,000 RMB positioning; it cannot be judged by higher price segment standards.

It is worth mentioning that the Fengyun T7 follows a "overseas first, domestic later" path. The overseas homologous model, Lepas L6, has already entered the Southeast Asian markets such as Thailand and Indonesia. It is launched domestically after verification overseas.

This approach differs from the typical rhythm of most domestic new energy cars launching domestically first. Officially, it underwent 2 years of planning and 3 years of R&D, completing 1 million km of global road testing.

For users who value quality control and validation cycles, this also counts as a differentiated selling point.

For friends who want to buy this car, my personal suggestion is as follows; you can consider and weigh it yourself.

If your budget is exactly around 100,000 to 130,000 RMB, and your home usage scenarios are primarily urban commuting and short trips, and range anxiety is your biggest concern, the Fengyun T7's 600 km range plus 20-minute fast charging can basically meet your needs.

The real key is whether to choose the high-spec model, which mainly depends on your reliance on assisted driving. The Falcon 500 is only available on high-spec models. If the budget is limited, the middle and low specs are sufficient for daily commuting.

If you are more sensitive to handling and acceleration, the Deepal S05 or Leapmotor B10 might suit you better.

If you value the infotainment ecosystem and brand endorsement more, the Galaxy E5 and Aion i60 are also worth adding to your shortlist.

The core issue is that the 100,000 RMB level pure electric SUV segment has entered a phase of "no obvious shortcomings, competing on detail experience". Whether the Fengyun T7 can break out will depend on the final pricing after its official launch on August 26, as well as subsequent user feedback and reputation.

ZhiLiao Auto / Chen Yi

Recently, "Fortune" magazine released the latest Fortune Global 500 ranking, Chery Automotive ranked 383rd with revenue of $41.778 billion.

Actually, Chery was already on the Fortune Global 500 list last year, ranked even higher at 233rd. The difference is, this year Chery is evaluated independently as a listed company entity, after all, it went public on the HKEX last September.

In other words, although Chery was on the Fortune Global 500 list for two consecutive years, the significance differs. This year, Chery must undergo comprehensive scrutiny from the capital market and industrial sector.

Worth noting is, among Chinese automakers and auto parts companies entering the Fortune Global 500 this year, there are 10 in total. Besides Chery, there are BYD, CATL, Geely, SAIC, etc., all very well-known. Among them, BYD ranks highest, with revenue of $111.853 billion, ranking 91st.

Domestically, BYD is now the undisputed "leader". Cars sell well, and profits are high. Last year, BYD's NEV sales reached 4.6 million units, securing the global NEV sales champion title for consecutive years, annual revenue 804 billion yuan, net profit 32.6 billion yuan.

Moreover, it is willing to invest heavily in R&D. For example, in 2025, BYD invested as high as 63.4 billion yuan in R&D, ranking first among A-share listed companies for two consecutive years. So far, BYD's cumulative R&D investment has exceeded 250 billion yuan.

The key point is, BYD's batteries, chips, motors, electronic control, etc., are all self-made. In the past, people thought this "doing everything oneself" model was too asset-heavy and too slow, but facts prove that as long as you can survive, you can use economies of scale to further reduce costs.

What is BYD's moat? Cost and scale. Others spend 100 to make a car, BYD might only need 80; others sell 100 cars a year, BYD can sell 200.

What about Chery? It is a different model.

Starting from 2001, Chery was already selling cars overseas. At that time, most Chinese automakers were still competing domestically. So strictly speaking, Chery counts as one of the first batch of "going global" Chinese automakers.

Of course, it was indeed difficult at first. In 2001, Chery's export volume didn't even exceed 100 units. But it proceeded steadily, continuously expanding its overseas map. To date, Chery's business covers more than 130 countries and regions, ranking first in Chinese brand passenger car exports for 23 consecutive years.

Chery's "going global" is not a one-off deal. It has 16 production bases globally, with over 3,100 overseas dealer outlets. Brazil, Indonesia, Thailand, Malaysia, etc., all have Chery's localized manufacturing networks.

Foreign media summarized Chery's "going global" model as "encircling cities from the countryside". This is not wrong, after all, it first went to markets with lower thresholds like the Middle East, Latin America, Southeast Asia to build brand awareness, selling mature fuel models like Tiggo and Arrizo, and later penetrated into high-regulation markets like Europe.

In 2025, Chery exported 1.344 million vehicles, equivalent to a Chery being sold overseas every 23 seconds on average. Annual total revenue 300.29 billion yuan, breaking the 300 billion yuan threshold for the first time. Net profit 19.51 billion yuan, overseas revenue 157.42 billion yuan.

To put it plainly, Chery is now completely a Chinese automaker where "selling cars relies half on overseas markets".

More worth noting is, Chery's overall average vehicle price is about 103,500 yuan, overseas average vehicle price is 121,600 yuan. The same car sells nearly 20,000 yuan more overseas than domestically.

So you see, Chery's success logic is simple: if you can't compete domestically, go sell abroad.

Compared to BYD, Chery's moat is built up over time. Over 20 years of accumulation, Chery's overseas channels, brand recognition, and localized operational capabilities are not something that can be easily replicated.

This shows that the path to success is not singular. The "BYD model" can succeed, and the "Chery model" can also succeed.

However, both have their own problems to face. For example, how can BYD replicate its domestic model in the global market? How can Chery boost domestic sales? ... These are all issues that must be resolved.

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