Many consumers face a dilemma when buying a car: new cars on the market are updated faster and faster, appearance parameters look bright, small manufacturer cars actually show various minor problems after driving for two or three years; want to buy a reliable and durable, family-safe home pure electric SUV, pick back and forth always fail to find a choice that balances quality, practicality, and cost-effectiveness.

On August 12, Chery Fengyun T7 officially launched pre-sale, with a pre-sale price of 109,900 to 129,900 Yuan. The launch event took 'Slow Work Makes Good Cars, It Was Worth the Wait' as its core theme, completely breaking away from the industry's impetuous 'quick-make car' rhythm. This vehicle underwent two years of project planning and three years of in-depth R&D, built upon Chery's global quality manufacturing system. It is an original global pure electric SUV that first underwent global market verification before returning to serve domestic families. Today, let's break down the car's underlying strengths together and explain why families seeking long-term durability and family travel needs should patiently wait for this five-year polished premium model.

Avoid the old road of export-exclusive models, truly testing in the global arena first, then benefiting domestic users

Many domestic models on the market are first built for the domestic market, with simple configuration adjustments for overseas sales, resulting in significantly compromised adaptability and quality standards. Fengyun T7 completely reverses this R&D approach. From the very start, it targeted travel needs of users in over 130 countries across different regions. Relying on Chery's '1+7+N' global collaborative R&D network, it linked eight global styling centers and thousands of real users to jointly co-create the product. The overseas homologous model, named Lepas L6, has already launched and sold hot in Thailand and South Africa markets. It also appeared at the Milan Design Week, gaining recognition from overseas media, and was called an affordable 'Little Macan' by overseas car enthusiasts.

Its ability to stand firm in overseas markets core lies in unified global strict manufacturing standards for the whole vehicle, with no downgraded specifications or shrinkage between domestic and overseas versions. During the R&D phase, Chery invested 963 exclusive test vehicles, completing a cumulative 1.45 million kilometers of global durability testing. This is equivalent to circling the Earth 36 times, traversing extreme conditions such as Nordic extreme cold, Middle East high-temperature deserts, Southeast Asian high-humidity coastal areas, South African unpaved rough roads, and plateau high UV radiation. All potential vehicle usage problems users might encounter in the next ten years were optimized and verified before the listing.

Compared to many competitors with test processes of only tens of thousands of kilometers, Fengyun T7's lengthy verification cycle is exactly the greatest sincerity towards family users. For ordinary car owners, buying a car is not a short-term consumer item; a car accompanies a family for at least five to fifteen years. Models tested through global climates and road conditions have significantly higher stability in chassis, three-electric systems, and body sealing compared to models tested only on urban roads. Common pain points such as winter range attenuation in the North, body rust in the Southern rainy season, and abnormal chassis noises on long-distance rough roads are optimized in advance. A car that works both North and South has a lower long-term failure rate.

At the same time, Chery has a foundation of being the No. 1 Chinese brand passenger car exporter for 23 consecutive years, with a global cumulative reputation endorsement from 20 million car owners. Fengyun T7 allows hundreds of thousands of overseas users globally to complete quality actual tests for domestic consumers in advance. We don't need to be 'first-generation guinea pigs' but can obtain a set of whole vehicle solutions that have been market-tested, mature, and stable. This is also the unique core advantage of this global car.

Six Essential Needs Fully Covered, Precisely Solving Family User Full-Scenario Car Usage Pain Points

As a pure electric SUV built for quality families, Fengyun T7 one-stop covers appearance, travel, safety, intelligence, comfort, and peace of mind six core needs. Every design fits the real car usage scenarios of ordinary families' daily commuting, weekend camping, and long-distance self-driving. There are no flashy or useless gimmick configurations; everything delivers practical value.

First, the entire system features a unified 600 km long range, saying goodbye to industry tricks of range shrinkage on low configurations. Many models at this level have entry-level ranges of only around 400 km; if you want long range, you can only add budget to get high configurations. Fengyun T7 comes standard across the entire series with a 65 kWh Rhino Lithium Iron Phosphate battery, with a CLTC rated range of stable 600 km and energy consumption as low as 12.9 kWh per 100 km. Daily commuters traveling thirty to forty kilometers only need to charge once a week; weekend trips taking the elderly and children across provinces for short tours require no frequent intermediate energy stops. Fast charging from 30% to 80% takes only 20 minutes. A short rest at a service area restores the majority of the battery, and it supports 6.6 kW external discharge, making camping and picnic electricity usage completely stress-free.

Battery safety is an even greater core concern for households. The Rhino battery passed multiple limit tests including nail penetration, extrusion, and fire burning. Even with 50% extrusion deformation, it will not undergo thermal runaway. The battery pack's impact resistance reaches ten times the national standard. The official also introduced a 'thermal runaway replaces the new car' bottom-line policy. Paired with a heat pump + PTC dual-source heating system, it works stably in temperatures as low as minus 25 degrees. The winter range achievement rate in the North improves by 30%, completely solving the problem of significantly reduced winter range for electric vehicles in the North. With a cell cycle life of 2,500 times, normal home use is stable for fifteen years with no pressure.

Second, 2,700 mm class-leading space, balancing passenger comfort and loading flexibility. Body dimensions 4,570 × 1,852 × 1,694 mm. Short front and rear overhang design makes it flexible for city driving and easy to park, while interior space is no less than a one-size-larger SUV. The rear floor is entirely flat, so the middle passenger doesn't need to curl their legs even when three adults are seated. The entire series is equipped with standard zero-gravity sports seats, supporting ventilation and heating functions, ensuring no waist or back soreness even after long-time sitting. The car has 38 storage spaces. The trunk has a conventional capacity of 422 L, plus a 99 L sunken dry/wet separation storage grid where children's toys, camping gear, fishing equipment, and dirty shoes can be stored separately. With the rear seats folded, loading capacity is fully maximized, making it completely sufficient for a second-child family or multi-person family travel.

The interior retains humanized physical buttons, paired with a 15.6-inch vertical floating central control screen. It runs on the Qualcomm 8155 intelligent cockpit chip. The infotainment system operates smoothly without lag. During driving, there is no need to repeatedly slide on the screen; blind operation allows adjustment of AC and volume, balancing technical sense with driving safety. Paired with Sony 8-speaker audio, daily commute music listening and children's animation playback during travel directly enhance the ride experience atmosphere.

Third, fully loaded full-domain safety configuration to protect family travel. The whole vehicle is built according to the 2026 version E-NCAP global strict safety standard. It features a nine-cross-five-longitudinal cage-style high-strength steel body, with all series standard 7 airbags and equipped with 17 ADAS intelligent driving assistance functions. Whether city congestion following, highway long-distance cruising, or country narrow road meeting cars, the system can actively avoid collision risks. Water depth reaches 500 mm. Rainy season city waterlogging road sections and suburban stream road sections can be passed calmly. For car owners who often travel with family, this comprehensively reduces travel hidden dangers.

III. Slow Craftsmanship in Car Making, Breaking Industry Impetuosity, Delivering Long-term Value for Home Car Owners

Currently, the new energy industry involution is severe. Many brands compress R&D and test cycles to quickly launch new cars and grab the market. While parameters may look bright, many details are not polished properly. Later issues such as battery attenuation, chassis abnormal sounds, and car machine lag problems are endless, and in the end, ordinary consumers still pay the bill. Chery Fengyun T7's '2 years planning, 3 years R&D' slow rhythm is exactly thinking from the perspective of car owners' long-term usage costs.

For ordinary families, buying a car requires balancing the down payment, daily electricity costs, and future maintenance and repair expenses. Fengyun T7 has a low energy consumption advantage; calculated, the electricity fee per kilometer is less than 5 fen. Compared to fuel cars, it saves over ten thousand Yuan in fuel fees annually. The mature and stable three-electric system, with a chassis tested for over a million kilometers, greatly reduces the frequency of future maintenance and repairs, saving time and money costs associated with frequent car repairs. At the same time, the model features an innovative modular selection scheme. With a limited budget, users can choose the basic practical version. For those pursuing high-level experiences, options like smart driving and panoramic sunroofs are available without forced bundling of useless configurations. Owners only pay for the functions they need, making the cost-performance ratio very prominent.

Many people might wonder, if a car is polished for five years and globally verified, won't the pricing be out of reach? From the consistent pricing logic of the Chery Fengyun series, the brand always persists in technical parity. It brings high-end global car standards down to the home market. Letting ordinary working families own a global quality pure electric SUV that balances appearance, range, safety, and comfort without spending a high budget.

Automotive Healing Conclusion

'Slow work makes good cars, waited too long' is not just a launch event theme sentence, but also the product core of Chery Fengyun T7. It did not follow the industry's fast iteration impetuosity but spent five years, traveling over 100 countries, collecting real car usage feedback from millions of users, polishing every detail of the three-electric system, chassis, space, and safety bit by bit.

For family users who need a car balancing daily commuting and full-family long-distance touring, pursuing long-term stability and low usage costs, Fengyun T7 is a rare choice that balances global quality and all-round practical needs. No need to compromise on the hidden dangers of quick-make cars, no need to compromise on downgraded configurations. A home pure electric SUV that has passed global market recognition and trials in five major extreme environments has finally returned to the domestic market, satisfying all expectations of every ordinary family for safe travel.

On August 12, 2026, the Chery Fengyun Original Global Pure Electric SUV Fengyun T7 Pre-sale Launch Event was officially held. As a same-source model developed simultaneously by Chery for the global market, the overseas version Lepas L6 has landed in Thailand and South Africa markets successively, winning wide recognition from overseas consumers; this time the Fengyun T7 domestic pre-sale officially debuts, launching multiple configurations and trims, pre-sale guide price 109,900 - 129,900 Yuan, simultaneously launching multiple exclusive pre-sale rights, the new car will launch in China and Indonesia simultaneously in August, subsequently entering EU, UK, Australia & New Zealand, Malaysia and other global regions one after another, to unify global standards, bringing high-quality pure electric travel choices verified by strict global standards to Chinese families.

Distinguishing from the industry mainstream export model of 'listing domestically first, modifying for overseas market later', Fengyun T7 is a genuine original global model, anchored in the global market from the initial project approval, synchronously developed in a positive manner relying on Chery's '1+7+N' global collaborative R&D network, although named differently, the domestic Fengyun T7 and overseas Lepas L6, the complete standards for design, manufacturing, safety, and validation are completely unified, truly achieving 'one car, two names, global seamless quality', without reducing product specifications for different markets, one car simultaneously meeting regulations and user needs in multiple countries globally.

Global Design Support, Gaining International Aesthetic Recognition

Fengyun T7 was carefully polished by Chery's 8 global design centers and over 100 international designers, while collaborating deeply with over 1,000 global users, creating a wind-sailing aesthetic body balancing Eastern refinement and European simplicity. Its overseas same-source model Lepas L6 debuted at the Milan Design Week, receiving high praise from international media and consumers. Vehicle dimensions 4570/1852/1694mm, wheelbase 2700mm, spacious five-seat cabin adapted for family travel; interior uses EU-level environmental protection low-volatile materials, paired with pebble suspended speakers and skin-friendly fabric materials, balancing health, texture, and audio-visual experience, satisfying the aesthetic needs of global families for car use from visual and tactile perspectives.

Chassis level developed synchronously by the European Research Institute, with senior chassis engineers formerly from Maserati participating in the overall vehicle calibration, all trims standard equipped with front MacPherson + rear multi-link independent suspension, European tuning balances city commuting smoothness and high-speed driving stability; body gaps and assembly processes follow globally unified manufacturing tolerance standards, core components all from Bosch, Valeo, Sony, Autoliv, United Automotive Electronics, etc., global top 500 suppliers, strengthening the foundation of overall vehicle quality from the source.

Global Extreme Verification, 1.45 Million Kilometer Actual Testing Builds Reliable Confidence

To adapt to global diverse complex climates and road conditions, Chery invested a total of 963 test vehicles during the Fengyun T7 R&D stage, completing a total of 1.45 million kilometers of global durability testing, footprints covering dozens of countries including EU, South Africa, Brazil, Saudi Arabia, Nordic regions, Southeast Asia, completely traversing the five extreme conditions of high temperature, extreme cold, plateau, high humidity, and high salinity, comprehensively verifying the vehicle's environmental adaptability:

Nordic Extreme Cold Adaptation: Equipped with the same-level unique heat pump + PTC dual-source heating system, cabin temperature rises to 20°C in 20 minutes, winter range achievement rate in low temperature environments increased by 30%, balancing heating speed and power saving needs;

Plateau Strong UV Scenario: Reinforced body anti-aging paint, sealing strips resistant to high-low temperature alternation, interior low-volatile environmental materials, no odor under high-temperature sun exposure, body does not fade after long-term use; Tropical Rainy Humid Environment: The whole vehicle has 500mm off-road wading depth, fearing no rainy season water accumulation, island humid conditions; Global Complex Road Conditions: Special optimization for South Africa muddy roads, Brazil ultra-high speed bumps, front and rear protective beams added to the battery area, strong rescue capability, chassis impact resistance, significantly reducing long-distance and bad road driving maintenance costs; vehicle details also benchmarked for global family needs, trunk equipped with 4 anchor rings + 2 load-bearing hooks, meeting diverse usage scenarios such as outdoor camping, large luggage fixation, etc.

Benchmarking 2026 Version E-NCAP 5 Stars, Building Global Top Safety Defense Line

Fengyun T7 entire vehicle strictly follows the global strictest 2026 version E-NCAP 5-star safety standard for positive development, completely passed full compliance tests in four dimensions of active safety avoidance, passive collision protection, post-collision safety, and emergency rescue. Relying on Chery's years of global 5-star safety model R&D accumulation, high-strength body matched with full set of multi-airbag protection system, matched with standardized power battery protection structure, whether city commuting or long-distance cross-border travel, can provide comprehensive safety backup for users.

Three-electric configuration adheres to the full series equalization strategy, unified with large capacity rhino battery, CLTC range 600km, 30%-80% fast charging only takes 20 minutes; all trims standard equipped with 6.6kW high-power external discharge, paired with wide temperature range dual-source heat pump air conditioning, balancing home commuting and outdoor camping dual needs. High-spec models equipped with advanced intelligent driving systems and high-end cabin chips, smooth interaction combined with practical physical buttons, balancing young user tech needs and elderly, novice simple operation.

Global Market Synchronous Landing, Pre-sale Multiple Rights Escort Driving Full Cycle

As of the day of the press conference, Fengyun T7 overseas same-source model Lepas L6 has completed Thailand listing, South Africa pre-sale; according to the global listing plan, Fengyun T7 will launch and deliver in China and Indonesia simultaneously in August, land in EU in September, October covering Australia & New Zealand, UK, Israel, Malaysia and other markets, continuously expanding Chery's global new energy map. Chery ranked first in Chinese brand passenger car exports for 23 consecutive years, global cumulative users broke through 20 million, perfect global R&D, manufacturing, after-sales system, providing solid backing for Fengyun T7 global quality.

During this domestic pre-sale period, consumers pay 1,000 Yuan deposit to unlock seven exclusive car buying rights: personalized paint free selection, deposit high expansion deduction, first owner whole vehicle lifetime warranty, lifetime basic maintenance package discount, power battery safety backup, advanced intelligent driving guarantee, priority delivery right, covering car buying, maintenance, battery, travel full lifecycle, significantly reducing long-term family car usage costs.

As one of the few original global pure electric SUVs in the 100,000 level market, Chery Fengyun T7 breaks the industry 'special supply car' manufacturing logic, with unified global R&D standards, million-kilometer extreme actual testing, 5-star safety protection, balanced full-series configuration, redefining the value benchmark for household pure electric SUVs. With Fengyun T7 officially starting pre-sale, Chery Fengyun new energy matrix will be further improved, it will also allow domestic consumers without going abroad, to enjoy world-class quality pure electric cars tested by strict global markets.

In the past, carmakers took three years to refine one sword, but now carmaking speeds are getting faster, some even make three swords in a year, "instant cars" are prevalent, consumers become victim guinea pigs.

Chery, which adheres to the long-termism carmaking philosophy, spent three years to refine one sword, now building a "slow" car - Fengyun T7.

Slow Work Builds Good Cars | Chery Built a "Slow" Car

First, slow in R&D. Fengyun T7 underwent 3 years of long-cycle R&D, honed based on Chery's 1+7+N global R&D system, truly slow work yields fine products.

Second, slow in design. Fengyun T7 was designed collaboratively by more than 100 global designers, and gathered 1000+ users worldwide for deep co-creation, striving to find the greatest common divisor of consumer aesthetics and needs.

Third, slow in standards. Designed according to the strictest 2026 E-NCAP standards, completing safety testing in four dimensions: safe driving, collision avoidance, collision protection, and post-collision safety, full set of evaluations and safety compliance verification.

Fourth, slow in verification. During the R&D process, it underwent global high-temperature, high-cold, high-altitude, high-humidity, high-salt-alkali, etc., multiple extreme environment tests. Globally cumulative investment of 963 test vehicles, durability test vehicles cumulative 1.45 million km verification, covering multiple countries and regions in Asia, Europe, Africa, and the Americas, severe tests in multiple climates and road conditions, fully verifying product reliability and environmental adaptability.

It is worth mentioning that Fengyun T7 is not only the first new car after Chery's cumulative 20 million vehicles, but also a full-fledged global model.

Its homologous model Lepas L6 was previously pre-sold and launched in South Africa, Thailand launched in July, August in Indonesia, September in EU, October in Australia, New Zealand, UK, Israel, etc., continuously promoting the listing rhythm.

On August 12, the global quality pure electric SUV Fengyun T7 officially started pre-sale in China.

This pre-sale launch conference took "Slow Work Builds Good Cars, Sorry For The Wait" as the theme, conveying Fengyun T7's adherence to long-termism carmaking philosophy, using global standards to polish products, and solidly building quality global cars, and expressing sincere gratitude from the brand for users' long-term expectations.

The new car launched 3 versions, the pre-sale guidance price is 109,900 to 129,900 yuan, and enjoy 7 layers of car purchase benefits.

Currently, the global automotive industry has entered "China Time", Chinese new energy intelligent manufacturing continues to lead the overseas market. Relying on Chery's 23 years of global technical accumulation, Fengyun T7 walked the reverse overseas test path, refusing the industry's instant carmaking approach, polishing the whole vehicle strength with full-link global strict standards.

Around the six core new essential needs of quality life, integrating appearance essential, safety essential, travel essential, intelligence essential, comfort essential, peace of mind essential, building a global quality pure electric SUV, adapting to commute, long-distance, outdoor, multi-person travel and other diverse scenarios.

Appearance Essential | Global Aesthetics Fusion Eastern Elegance, Long-lasting Texture Online

Based on Chery's 10 global design centers, 5000+ overseas users co-created throughout, the homologous model Lepas L6 gained international recognition at the Milan Design Week, Fengyun T7 integrates global aesthetics, appearance persists online.

Aerodynamic front grille, Wind-Placed Satin Body, Skyline Sunset Tailgate, balancing international simple aesthetics with Eastern elegant atmosphere. Whole vehicle paint surface standards synchronously with overseas strict weather-resistant requirements, providing Fiery Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Silver, Green Bamboo Grey, Ink Stone Black 6 color options.

Interior divided into Warm Black & Brown, Polar Night Obsidian two styles, Cloud Wing Cocoon Cockpit with large area soft wrapping, Pebble Floating Speakers, Diamond Quilting details exquisite; all interior leather, sealing strips, plastic parts not easy to harden or fade, long-term use still new and nice, balancing appearance and texture.

Safety Essential | Full-domain 5-star Protection System, Global Road Conditions Full-dimensional Backstop

Fengyun T7 benchmarking 2026 version E-NCAP 5-star safety standard design, functional safety ASILD highest level. 2 years planning, 3 years R&D, invested 81 exclusive durability cars synchronously on road tests, whole vehicle cumulative test mileage over 6 million km, durability special test 1.45 million km, simultaneously for Southeast Asia rainy season, Middle East high-temperature sun exposure, Indonesia high-humidity and other multiple global regions extreme vehicle trials.

Body uses 80% high-strength steel, 18.84% hot-formed steel to build nine horizontal five vertical cage body, using shotgun structure, dual-frame sub-frame + Pack crash beam, steel bones iron bones guaranteeing cabin safety, front 9 + side 6 collision force transmission paths maximizing dispersion of collision energy, retaining cabin survival space; in addition, equipped with 9 airbags, including 48L dual-cavity remote airbags and rear side airbags, 360° full-orientation protecting occupant safety.

Fengyun T7 series equipped with Rhinoceros Battery, super strong 6D protection building battery safety fortress fully resisting squeezing, piercing, impact, constructing multi-layer stereoscopic safety barrier for power batteries. Facing summer rainstorms frequently occurring, Rhinoceros Battery IP68 waterproof is 96 times national standard, fearlessly rainy season flooding, road water accumulation, outdoor wading, effectively preventing battery water ingress short circuit hazards.

Travel Essential | Series 600km Range Equality, Adapting to Global Diverse Climate Conditions

Based on global multi-region energy and climate needs, Fengyun T7 achieves range configuration series equality, standard equip for series large capacity Rhinoceros Battery 65.05kWh, CLTC 600km range, actual test range 667+km, "reverse false labeling" solving anxiety. Battery 30% charge to 80% only needs 20 minutes, one coffee time can set off again.

Fengyun T7 equipped with whole-domain integrated thermal management dual-source wide heat pump air conditioning + high-voltage PTC, Northern users winter can also drive safely. -30°C-55°C super wide temperature range stable operation, low temperature environment heating more power saving, high temperature environment heat dissipation more efficient. Matching series standard AGS intelligent grille shutter and 14 item low wind resistance optimization, high and low speed energy consumption more stable.

Intelligence Essential | Cockpit-Drive Integrated 8775 Chip Half Understands You Half Protects You

New energy era, no intelligence no quality. Fengyun T7 equipped with cockpit-drive integrated 8775 chip, achieving cockpit-drive dual optimality, two major domains seamless collaboration, half understands you, half protects you. The chip possesses 4nm process, 72TOPS high computing power, response only needs 80ms, startup speed up 33%, startup speed faster, screen operation more silky, intelligent interaction response more swift.

Intelligent cockpit aspect, 15.6 inch 2.5K HD large screen picture delicate real, anti-glare, anti-reflection, anti-fingerprint, CarPlay, HUAWEI HiCar, CarLink wireless connection, covering market 99%+ mobile phone screen casting, on board can achieve seamless interconnection.

Lingxi Smart Cockpit 2.0 brings all-around companion partner, owning Xiao Qi Classmate, Northeast Auntie, Debate Master, Speaking Teacher, Story King, Professional Debater six real-person sense companion experiences. Built-in Rest, Camping, Pet, Wake Up etc. six scene modes, letting the car truly become the mobile space understanding you.

Fengyun T7 equipped with Falcon 500 Driving Assistance System, integrating 3 millimeter-wave radars, 7 high-performance cameras, 12 ultrasonic radars, total 22 high-precision sensors (3R7V12U), seeing far, seeing clear, measuring accurate.

Can 300+ full-scenario automatic parking, industry covering most complete. Dead-end parking, one-click track reverse, multi-floor parking etc. can be achieved, from now on say goodbye to "parking difficult", achieving parking freedom.

Comfort & Enjoyment Essential | Super Large Cockpit Space Master-level Chassis Tuning Stable Travel

Whole vehicle size 4570×1852×1694mm, wheelbase 2700mm, interior efficiency rate 84%, rear pure flat floor, same class leading 911mm leg space, rear row folded expand 1955mm pure flat large bed, conventional trunk 450L, expand to 1550L, sufficient loading space adapting to outdoor cross, multi-person traveling together.

9-layer cloud feel seats, soft not collapsing, long sit not tired, additionally seats also have ventilation heating functions. Heating aspect, achieving 3 gear temperature control regulation, -20°C environment, 5 minutes fast heating to 30°C, quickly warming whole body; seat ventilation adopts air suction design, summer back not stuffy sweat, meeting user comfort needs.

In details aspect, Fengyun T7 is also remarkable.

Whole car 38 places thoughtful storage space, organized storage, enjoying exquisite life. Four maximum load bearing 300kg mooring rings and two maximum load bearing 3kg hooks, camping equipment, large cargo can all be firmly fixed.

Comfortable driving and riding, inseparable from excellent chassis support. Fengyun T7 chassis adopted by Maserati front chassis tuning expert led international chassis team dedicated polishing, 50.8:49.2 golden axle load ratio can effectively suppress understeer, oversteer phenomenon, improving cornering stability and straight line trackability.

As early as 2009, Chery independently designed China's first ground mobile dual-axle K&C test rig. 26 years of design foundation empowering chassis performance, bringing more卓越 driving quality experience.

Peace of Mind Essential | 2 Lifetime Benefits + 2 Safety Net Benefits, Full-cycle Car Use Worry-Free

Chery not only brings users hard-core strength products, but also stands from user perspective, fully considering car purchase after full-cycle car use experience, facing everyone for vehicle failure, later maintenance cost etc. actual concerns. For this Fengyun T7 launches two safety net guarantees, two lifetime benefits, from car purchase to long-term use full process protection.

Two safety net guarantees: 1) Power battery safety backstop: due to power battery itself reasons leading whole vehicle thermal runaway damage, Chery will compensate same model new car or not less than original car configuration new car; 2) Driving assistance backstop: from car purchase date within one year, in "parking scenario", "intelligent navigation scenario" judged as "intelligent driving assistance system reasons" leading accidents, causing vehicle occupants harm and third-party loss compensation, maximum compensation 5 million.

Two lifetime benefits: 1) Whole vehicle lifetime warranty: value 10,000 yuan whole vehicle lifetime warranty (including three-electric), wear parts, special parts excepted; 2) Lifetime maintenance package: 666 yuan purchase value 3,999 yuan lifetime basic maintenance package (1 time/year).

Summary:

From global standard R&D, global aesthetic design, global craft manufacturing, to global road condition verification, Fengyun T7 with full-link global quality, setting up pure electric SUV value benchmark.

It underwent world tempering, finally running to Chinese users, with appearance, travel, safety, intelligence, comfort, peace of mind six essential needs full satisfaction, responding to quality family all expectations.

Fengyun T7, not only is a carriage condensing global technology and quality, but also global standards and Chinese family needs deep resonance of era choice.

Fengyun T7 three years to sharpen one sword, this "slow" hiding respect for users, demanding for quality, more is a Chinese car enterprise going global confidence.

Chery with "slow" as advance, using global verified hard strength, for Fengyun T7 writing the most down-to-earth footnote. This blade polished three years, is carrying Chinese craftsmanship, driving towards global multiple countries and regions.

August 12, in China's somewhat impetuous new energy vehicle market, Chery Automobile adopted a counter-trend stance to officially start the pre-sale of its global quality pure electric SUV—Fengyun T7. This pre-sale event was themed "Patience Makes Good Cars, Sorry to Keep You Waiting". The new car launches 3 versions, with a pre-sale guide price range of 10.99k CNY to 12.99k CNY.

In today's 100k-level pure electric market where new products emerge endlessly, Fengyun T7, leveraging its global quality endorsement and the hardcore strength of 600km range across the series, is bound to trigger a reshaping of value regarding national premium pure electric SUVs.

Go Global First, Then Return Home: A Counter-Global Trial

Unlike the previous path of launching domestically first, then aiming for overseas, Fengyun T7 has cleared a path of counter-overseas tempering. Relying on Chery's 23 years of globalized technology accumulation, the overseas homologous models of Fengyun T7 have been launched first in markets such as South Africa and Thailand, and are about to land in Indonesia, EU, Australia-New Zealand, etc.

This global layout is not a marketing gimmick, but solid quality endorsement. To meet the regulations, climate and road conditions of over 100 countries and regions globally, Fengyun T7 has experienced a long cycle of 2 years planning and 3 years R&D. Chery invested 81 exclusive durability cars for synchronized road tests. The cumulative test mileage of the whole vehicle exceeded 6 million km, and durability special test reached 1.45 million km. From Southeast Asia's rainy season humidity, Middle East's high temperature exposure, to Nordic extreme cold snow, Fengyun T7 completed extreme real vehicle trials within a super-wide temperature range of -40°C to 55°C, with global road type coverage reaching 95%.

No Compromise on Safety: Built According to 2026 Version E-NCAP 5-Star Standard

In the invisible safety layer, Fengyun T7 showed the honesty of a craftsman car builder. The new car is directly designed to benchmark the 2026 version E-NCAP 5-star safety standard, and meets the highest level of Functional Safety ASILD.

In passive safety, Fengyun T7 adopted a 9-horizontal 5-vertical cage body made of 80% high-strength steel + 18.84% hot-formed steel, paired with shotgun structure, dual-frame subframe, and Pack crash beam, to construct solid occupant cabin protection. All series are standard equipped with 9 airbags, including the rare 48L dual-chamber far-end airbags and rear side airbags at this level, achieving 360-degree all-around protection. Regarding the battery safety users care about most, the Rhino Battery equipped on Fengyun T7 has IP68 waterproof capability, with protection standard being 96 times the National Standard, effectively resisting squeezing, piercing, and wading risks.

To let users feel completely at ease, Chery also launched two rare industry-wide safety net benefits: if thermal runaway damage is caused by the power battery itself, compensate with a same-model new car; if an accident is caused by the intelligent driving system within one year of purchasing the car, occupants and third-party loss maximum compensation 5 million CNY.

Range Equality: All Series 600km, Refusing Anxiety

Fengyun T7 broke the hidden rule of pure electric cars having different range for high/low trims, achieving range configuration equality across the series. The new car standard-equipped 65.05kWh large capacity Rhino Battery for all series, CLTC pure electric range is 600km for all, while the actual test range reached over 667km, exceeding the stated value.

In replenishment and energy consumption management, Fengyun T7 also performed excellently. Battery charging from 30% to 80% takes only 20 minutes. The new car's full-domain integrated thermal management dual-source wide heat pump air conditioning can work stably within a wide temperature range of -30°C to 55°C, paired with AGS intelligent intake grille and 14 low wind resistance optimizations, effectively solving the pain point of northern users' range discount in winter.

Intelligence and Comfort: Building a Mobile Space with Warmth

In terms of intelligence, Fengyun T7 is equipped with a 15.6-inch 2.5K high-definition large screen, built-in Qualcomm Snapdragon 8775 Cockpit-Driving Integrated Chip, ensuring the smoothness of the vehicle machine system. Vehicle machine supports CarPlay, HUAWEI HiCar, CarLink wireless connection, covering over 99% of phone screen casting needs on the market. The Lingxi Smart Cockpit 2.0 system includes "Xiao Qi" and other six major human-like companion experiences, making human-machine interaction more warm.

In terms of intelligent driving, Fengyun T7 equips Falcon 500 Driving Assistance System, integrated 3 mmWave radars, 7 cameras and 12 ultrasonic radars, supporting high-level functions such as full-auto parking for 300+ scenarios, one-key track backup, and cross-floor parking.

In the price range of 100k-130k CNY which is the most competitive, Chery Fengyun T7 did not choose to blindly pile up specs, but used a "Polishing National Premium by Global Standards" logic to enter the market. It might not be the most aggressive in parameters, but thanks to the globalized R&D verification system, it might be one of the choices most reassuring for users at this level.

August 12, Chery Fengyun T7 officially launched pre-sale, three models' pre-sale prices 109,900 to 129,900 Yuan. The theme of the press conference "Build quality takes patience, the wait has been long", in the current industry where new car iterations are getting faster, this slogan seems somewhat out of place, after all others are competing on who releases faster, who iterates more frequently, Chery instead put the "slow" word on the table.

Looking closely down, this car indeed has the capital to be slow. It is not first in domestic launch then modify export conventional path, but walks a "reverse global expansion" way: homologous model Lepas L6 has already started pre-sale in South Africa, Thailand July 24 officially launched, next also want to enter EU, Australia New Zealand, Middle East markets. First accept global market testing, then return to domestic sales, this rhythm itself fast cannot be.

Making a Global Car is Inherently Slow

Say Fengyun T7 is "global car", not marketing jargon. Chery continuously 23 years ranks Chinese brand passenger car export first, 2025 full year export 1.344 million vehicles, global cumulative users this year July broke through 20 million vehicles, product covers 130+ countries and regions. This globalization system is not one day built, falls to specific model, is R&D cycle naturally longer than pure domestic models.

Public info shows, Fengyun T7 front back experienced 2 years planning, 3 years R&D, front back five years time. Project initiation stage did 5000+ global user surveys, deeply visited 15 typical countries. Safety standards direct benchmark 2026 version E-NCAP 5 stars, functional safety reaches ASIL-D level, also need meet global different region data compliance requirements. These pre-work, every item need time stacked out, not rely on overtime rushing progress that can save.

Verification link consumes more time. Whole vehicle cumulative test mileage over 6 million km, among which durability special actual test 1.45 million km, synchronously invest 81 dedicated durability cars globally everywhere run. Environment cover from -40℃ to 55℃, Nordic extreme cold, Southeast Asia humid hot, Middle East scorching sun, high altitude strong UV, plus Brazilian gravel roads, Mexican cobblestone roads, German highway curves, South Africa unpaved roads and different road conditions. So many extreme scenarios round round test down, problem discovery, rectification, retest, fast impossible fast is.

This "slow" logic actually not hard to understand: Household pure EV users' core anxiety, long not range enough enough, screen big big not, is long-term reliability, environment adaptability, whole vehicle durability. Previous few years industry piled parameters piled lively, these two years users slowly come back to senses - electric cars not digital products, open 6-7 years is normal, quality and durability is bottom layer demand. Chery put global verification system directly use on 100,000 level household cars, essence is competition from "explicit parameters" pulled to "implicit quality" dimension.

Full Series Equality No Trimming Tactics

Back to product itself, Fengyun T7 worth most talk not a certain black tech, but its config strategy. Full series three models, unified carry 65.05kWh Rhino Battery, CLTC range all 600km. That is to say, you buy lowest config and highest config, range capability no difference. This "range equality" practice in 100,000 level pure EV SUVs not see much.

Fast charging ability up, official give 30%-80% charging time about 22 minutes. Match dual-source wide temp range heat pump add PTC thermal management system, low temp environment range performance will compare ordinary single PTC models more steady. Official data shows winter range achievement rate can improve 30%, this number is lab and actual test combined result, actual use will receive specific temp and driving habits impact, but direction is right.

Safety config also basically achieve full series align. Body 80% high strength steel, 18.84% hot formed steel, 9 horizontal 5 vertical cage structure, plus same level rare shotgun structure and dual frame subframe. Airbags give 9, include 48L dual cavity remote airbag and 1778mm side curtain, 6 seconds long term pressure hold. Battery aspect, IP68 water proof rating, side 200kN anti squeeze, 1008 hours salt spray test, these are public can check parameters.

Intelligence level, Fengyun T7 carry is Qualcomm 8775 cabin driving integrated chip, 4nm process, 72 TOPS NPU computing power. This chip and common 8295 different, it is single chip simultaneous cabin and smart driving both sides run, hardware made fusion redundancy. Cabin match 15.6 inch 2.5K screen, carry Lingxi smart cabin 2.0 and Doubao large model, support 6 voice personas and 6 scenario modes. Smart driving aspect, Falcon 500 system match 22 sensors, support 200+ scenario auto parking and highway pilot assist. This config placed at 120,000 level price, hardware specs indeed not low.

Space and comfort up, car length 4570mm, wheelbase 2700mm, inside room get rate 84%, rear row pure flat floor, leg space 911mm. Seats support heat ventilation, fold down can form 1955mm x 1310mm pure flat space. Chassis by international team tune, 50.8:49.2 front rear axle load ratio, match One-Box wire control braking, control foundation in same level count to be above level.

Real Benefits Give Enough Use Confidence

Finally talk price and benefits. 109,900 to 129,900 Yuan pre-sale price, placed compact pure EV SUV market not count lowest price, but combine full series 600km range, 9 airbags, 8775 chip this config, cost performance indeed not low. More key is pre-sale benefits in two bottom-line policies and two lifetime benefits.

Two big bottom-lines, one is power battery thermal runaway damage compensation same new car, another is buy car within one year parking and pilot scenarios under smart driving system reason lead accidents, max compensation 5 million. Two big lifetime benefits, one is whole vehicle lifetime warranty (include three-electric), another is 666 Yuan buy lifetime basic maintenance package. This combo punch hit out, actually is directly respond users to electric car long-term use cost and reliability concerns.

Objectively say, Fengyun T7 not that kind rely on one two hype parameters grab eyeballs cars. Its advantage lies in completeness high - range, safety, intelligence, space, comfort, after-sales six dimensions no obvious short board, global verification system brought quality redundancy is its core differentiation. In 10-13 wan this household pure EV core price band, users want never not a certain item extreme, but balanced, reliable, use worry-free.

As for "Slow work builds good cars" can be market buy, also need see final launch delivery and actual reputation. But at least from product strategy look, Chery choose a hard and right path: not chase fast success windfall, use global system depth hit household market width. Pure EV competition walk to second half, compare not anymore who run faster, but who run more steady, further. From this angle say, Fengyun T7 come not early, but timing might just right.

Auto-First | Xu Lei

On August 12, Chery Fengyun T7 opened its pre-sale, launching 3 variants with pre-sale prices ranging from 109,900 yuan to 129,900 yuan.

This pre-sale launch event was themed "Good Cars Take Time, We Waited", highly fitting the Fengyun T7's car-making perseverance and brand philosophy.

As the peace-of-mind pure electric SUV created by Chery for global families, Fengyun T7 relies on Chery's 23 years of global technical accumulation, is developed according to global standards, built with a global quality manufacturing system, and completes multi-regional environmental testing. Its homologous model Lepas L6 has landed in South Africa and Thailand markets, gaining recognition from a large number of overseas users.

In terms of appearance, Fengyun T7 offers 6 "Oriental Elegance" paint colors, balancing the stability for family use and the refined texture loved by younger groups.

The interior features two styles: Warm Black-Brown and Extreme Night Obsidian, with a Cloud Wing Hugging Cockpit equipped with extensive soft padding.

Regarding power and range, the new car comes standard with a 65.05kWh Rhinoceros battery across all versions, with CLTC range reaching 600km, and 30%-80% fast charging takes only 22 minutes. In the time it takes to drink a cup of coffee, energy for 300km can be replenished.

Safety is Fengyun T7's core advantage. The vehicle body adopts 80% high-strength steel, with hot-formed steel accounting for 18.84%. Equipped with a nine-horizontal five-vertical cage-like body structure and 9 airbags, it provides comprehensive protection for travel.

Regarding intelligent configuration, the cabin is equipped with a 15.6-inch 2.5K, 1000nit anti-glare large screen, featuring the Lingxi Smart Cockpit, adopting a 4nm process 8775 chip, with 72 TOPS NPU computing power, balancing cockpit entertainment experience and intelligent driving safety.

The intelligent driving system features the Falcon 500 Intelligent Driving System, equipped with 22 high-precision sensors, supporting full-scenario automatic parking, remote parking entry, off-vehicle parking, and other auxiliary functions.

Fengyun T7 body size is 4570×1852×1694mm, wheelbase 2700mm, with an interior space utilization rate of up to 84%, showing outstanding space performance. Seat configuration features Cloud-feel seats, supporting three-level heating and ventilation, further improving riding comfort.

Comfortable driving is inseparable from the excellent chassis support. Fengyun T7 chassis was painstakingly polished by an international chassis team led by former Maserati chassis tuning experts.

Currently, the beauty twin stars of Sedan + SUV have become the mainstream design trend of the industry. Chery Fengyun A9 and Fengyun T7 form the product twin stars with both strength and appearance under the Fengyun Series.

“We planned for two years, developed for three years, to create the Fengyun T7 global pure electric SUV. A global car cannot be rushed; it requires slow work for fine results.”

On August 12, these words by Li Xueyong, Executive Vice President of Chery, at the Fengyun T7 pre-sale launch event, sounded somewhat "out of place" in the current Chinese automotive context.

18 months to launch a car has become industry standard

In the traditional fuel vehicle era, developing a new model usually took 3 to 5 years. Now, 16 to 18 months is the norm in China, some even 12 months. Industry average dropped from ~60 months to ~24 months.

"Fast" became the core competition dimension. In 2025, over 230 new cars launched densely. Toyota, Nissan, etc., express looking up to China, shortening R&D cycles.

But the cost of "fast" is showing. In the first 11 months of 2025, EV iteration dispute complaints surged nearly 82 times YoY, about 39,300 cases. Some brands compress cycles, deleting validation projects, putting users at risk.

In this context, controversy over "quick-build cars" came to the forefront. Xinhua News Agency issued a warning on quick-build cars, sparking online debate.

Chery's choice was to simply slow down.

Where did Fengyun T7's 5 years go?

Fengyun T7 started pre-research in 2022, polished for nearly 5 years—2 years planning, 3 years forward R&D.

Li Xueyong said: "These 4 years of Fengyun T7 spent on three places that cannot be fast—R&D cannot be fast, products need repeated polishing; Validation cannot be fast, reliability needs real scene testing; Global user co-creation cannot be fast, need to hear voices from different markets."

Let's look at R&D first. Fengyun T7 is not "domestic exclusive", but a global model developed according to global standards from the start. Chery ranks first in Chinese brand passenger car exports for 23 consecutive years, global users exceeding 20 million. Behind Fengyun T7 are 8 global R&D design centers collaborating, 5000+ global users in surveys, 15 typical countries visited deeply. Body uses 80% high-strength steel, 18.84% hot-formed steel, 9 cross 5 longitudinal cage body structure, benchmarking 2026 E-NCAP 5-star safety standards design, functional safety reaches ASILD highest level. These parameters are not drawn on PPTs, but built line by line of code and collision simulations by engineers.

Look at validation. 81 dedicated durability test cars on-road test simultaneously, total vehicle cumulative mileage over 6 million km, durability special test 1.45 million km. Test environments cover SE Asia rainy season, Middle East high temp exposure, Indonesia high humidity, etc. Covers 95% of global road types—Brazil high speed bump, Mexico cobblestone road, Germany highway high curvature bend, South Africa unpaved muddy road. Global environment adaptation range covers minus 40°C to 55°C.

What is the concept of 6 million km? 150 circles around the earth. If the pace of one car in 18 months, these validations would not be finished.

What comes out of "slow"?

When Fengyun T7 started pre-sale at 109,900 RMB to 129,900 RMB, many found this "slow" built car has no "slow" in product power.

Standard equipment 65.05kWh Rhino Battery, CLTC range all locked at 600km, actual test 667km+. In 100,000 RMB level pure electric SUV market, many competitors use low range version to lower starting price, consumers wanting "enough" range have to add money for high spec. Fengyun T7 directly cancelled this "choice anxiety".

Safety level, 9 airbags, including 48L dual chamber far-end airbag and rear side airbag. Rhino Battery IP68 waterproof reaches national standard 96 times. Chery also promises: If battery itself causes thermal runaway damage, compensate with same model new car. This "backing" posture is rare in the industry.

Intelligence aspect, 4nm process Qualcomm SA8775 Cockpit Driving integrated chip, 72 TOPS computing power, 15.6 inch 2.5K large screen. Falcon 500 Driving assistance system equipped with 22 high precision sensors, supports 300+ scenarios automatic parking. These configurations placed in 100,000 RMB level, competitiveness is real.

Behind these product powers is 2 years planning, 3 years forward R&D investment. In other words, Fengyun T7 did not "steal time" in any key link.

When everyone rushes forward, isn't the person who dares to stop and fix the road more worthy of respect?

Fengyun T7's most special place is its launch path—run around the globe first, then return to domestic. Homologous model Lepas L6 has pre-sold in South Africa, launched in Thailand, next enter EU, Aus/NZ, UK, etc. markets. This is not a car made in domestic first then try to sell abroad, but a product from project initiation that followed global standards, validated around the globe, and returned to domestic with real feedback from overseas markets.

Southeast Asia rainy season forced engineers to consider water wading and sealing, Middle East exposure tested material aging and infotainment system cooling, Nordic low temp amplified thermal management issues. World's complex road conditions and extreme climate, pre-check problems for Chinese consumers. Use time to exchange reliability, use global validation to exchange user trust—this is "slow" commercial value.

Writing at the end:

Back to the initial question.

Industry average development cycle compressed from 60 months to 24 months, some brands take 18 months even 12 months as normal, Chery uses 5 years to polish one car, is this "falling behind the pace"?

Answer perhaps depends on how you define "competitiveness".

If competitiveness equals "speed to seize market window", then 5 years is indeed too slow. But if competitiveness equals "reliability of a car after 10 years". 5 years, might be just right.

In this era where "speed is invincible", Fengyun T7 itself is an attitude.

And attitude, sometimes is the hardest competitiveness.

Seeing Chery Fengyun T7's pre-sale this time, my first reaction was: "Domestic car brands have gone overseas for so many years, finally a brand is turning back, taking the overseas market to 'gild' its own cars first, then selling them back in China." On August 12, Fengyun T7 opened pre-sales, three configurations 109,900 to 129,900, all series CLTC range 600km, the same-source overseas version is called Lepas L6, has been selling for a while in Thailand, South Africa, also appeared at Milan Design Week. Chery gave this strategy a name called "Reverse Going Global" — cars verify quality overseas first, then with global standards return to domestic market to grab market share.

But to be honest, what makes the T7 worth discussing isn't how beautiful the spec sheet is, but whether Chery's plan to use a pure electric SUV that "levels up overseas first, then fights back domestically" to snatch rice bowls from BYD Yuan PLUS and Geely Galaxy E5 territories is actually reliable.

The foundation of a global car is indeed impressive

First, regarding the product, Chery Fengyun T7 offers plenty at the 100,000 range price point. Body dimensions 4570×1852×1694mm, wheelbase 2700mm, standard size for a compact pure electric SUV. All models come standard with a 65.05kWh Rhinoceros Lithium Iron Phosphate battery, CLTC range 600km, official test results exceed 667km, fast charging from 30% to 80% takes about 20 minutes. Single motor max power 178kW, peak torque 275N·m, top speed 180km/h, sufficient for daily commuting and occasional highways. The chassis features front MacPherson and rear multi-link independent suspension for all models, tuned with participation from the European Research Institute and a former Maserati chassis engineer. Front-to-rear axle load ratio of 50.8 to 49.2, truly a cross-class configuration within the 100,000 range.

The accumulation of intelligence and safety features resembles a 120,000 range or higher. For intelligent driving, the Falcon 500 system is used, equipped with 3 millimeter-wave radars, 7 cameras, 12 ultrasonic radars, totaling 22 sensors. Supports over 300 scenarios for automatic parking, cross-floor memory parking, plus highway navigation assistance. The chip is the Qualcomm 8775 cockpit-driving integration, 4nm process, 72 TOPS. In the cockpit, there is a 15.6-inch 2.5K screen combined with Lingxi Smart Cockpit 2.0 and Doubao Large Model, compatible with CarPlay, HiCar, CarLink. Safety level directly benchmarks 2026 E-NCAP 5-star and ASIL-D, nine horizontal and five vertical cage body structure, 80% high-strength steel, 18.84% hot-formed steel, 9 airbags. Battery IP68 waterproofing reaches 96 times the national standard. Chery also provided a "smart driving insurance" — up to 5 million RMB compensation for smart driving accidents within one year. Space efficiency is 84%, rear floor is completely flat, legroom 911mm. Seats folded flat can form a 1955mm pure flat large bed, trunk expands from 450L to 1550L, 38 storage spots plus 4 rivet rings bearing 300kg each, home-use details are very generous.

But in the most competitive segment, it is still a newcomer

Product power looks impressive, but the 100,000 range pure electric SUV market that Fengyun T7 intends to enter is the most competitive water pond domestically today. And Chery Fengyun in this segment is, frankly speaking, still a newcomer.

The most direct close competitor is Geely Galaxy E5. The Qihang edition guide price 109,800, almost the same price as T7 Yuexiang edition 109,900. But E5 wheelbase 2750mm is 50mm longer than T7. God Shield Short Blade Battery secured dual 5-star ratings from Euro NCAP and ANCAP. Flyme Auto cockpit reputation is also established, monthly sales stable at ten thousand level since launch. A step up is BYD Yuan PLUS, 3rd generation just launched in May, guide price 119,900 to 149,900. Car length 4665mm, wheelbase 2770mm, a bit larger than T7. All models 800V platform, rear wheel drive, 540 to 630km range. Also brought Divine Eye advanced smart driving and Yun-Nian-C down to this price point. BYD's appeal in the 100,000 range pure electric market needs no mention, monthly sales long-term exceed ten thousand. T7 is not inferior in configuration compared to these two, even all models 600km, independent suspension, 22 sensors are generous. But wheelbase is 50 to 70mm smaller, dimensions also slightly shorter. More crucial is the brand — the mindset of Galaxy and BYD in the pure electric family car market, is what Chery Fengyun relies on one

new car in a short time cannot make up.

Can "Slow Work" Exchange for Sales Volume?

To be honest, I quite like the story Chery tells for the T7: "Slow work makes good cars, long wait". 5 years R&D, 6 million km global road test, reverse verification of overseas then domestic. Compared to cars rushing for launch, the attitude is right there. All models 600km plus independent suspension and smart driving backing, the sincerity starting at 109,900 is sufficient. The problem is, 100,000 range consumers never buy just the three words "Global Car". It's about which relatives drove them nearby, how is the residual value, whether after-sales outlets are nearby. These are areas where Chery Fengyun is still immature in the pure electric family market.

The real test for the T7 is whether it can translate the "overseas gilding" narrative into real money orders from domestic users. Galaxy E5 and Yuan PLUS have already raised the pass line for 100,000 range pure electric SUVs very high. T7 product power meets standards, but brand momentum and channel density differ by magnitude. Relying solely on generous configuration and a good story, can it snatch meat from the mouths of these two hard-core sellers with monthly sales over ten thousand? It depends on the final launch pricing and terminal discounts. Personally, I actually hope this Chery car can succeed. After all, the Fengyun series made a comeback before relying on plug-in hybrid T9, T10. As the opening of pure electric SUV, if T7 can stand firm, then the pure electric map of the following 12 new cars over the next three years will be truly laid out. But the principle that "Good Car Does Not Mean Good Seller", Chery itself should be clearer than anyone.

Written by Wei Dong Chen

When the new energy sector falls into a restless cycle of parameter arms race and accelerated iteration, car manufacturers that truly settle down to polish products are becoming increasingly scarce.

On August 12, Chery Fengyun T7 officially launched pre-sale. Unlike the industry rhythm of quick launches and quick iterations, Fengyun T7 adopts a long-termist vehicle manufacturing philosophy, undergoing years of deep polishing. Relying on Chery's global R&D, testing, and manufacturing systems, it completed strict verification across multiple regions and all operating conditions. With mature quality verified by the global market, it returns to the most authentic product value of home pure electric vehicles.

Reject Rushed Vehicle Manufacturing

As a high-quality pure electric SUV built by Chery for global families, Fengyun T7 has been based on global unified standards since the beginning of R&D, refusing special editions or regional differential cost-cutting. The whole vehicle is built against the 2026 E-NCAP five-star safety system, functional safety reaches the industry's top ASIL-D level. From body structure and battery protection to intelligent safety configurations, all are designed in advance according to the world's strictest regulations.

To adapt to global diverse road conditions and climate environments, Fengyun T7 has completed cross-continent all-scenario extreme trials: from sub-zero extreme cold in Northern Europe, high-temperature sun exposure in the Middle East, to humid and rainy conditions in Southeast Asia, and unpaved bad roads overseas, covering 95% of typical global road conditions and -40°C to 55°C extreme temperature zones. Addressing pain points of vehicle usage in different regions, the whole vehicle completed over a thousand special optimizations including waterproofing, anti-aging, anti-corrosion, chassis protection, and heat pump temperature control, ensuring that regardless of southern rainy seasons, northern winters, or strong UV environments on plateaus, a stable and reliable vehicle state is maintained.

At the durability verification level, Fengyun T7 invested dozens of exclusive test vehicles, cumulatively completing over 6 million kilometers of global road tests and 1.45 million kilometers of special durability tests. With ultra-long cycles and high-intensity actual tests, production potential hazards are screened out in advance, making vehicle durability and stability far exceed industry conventional standards.

Relying on Chery's 23-year export leadership and manufacturing accumulation of 20 million global users, Fengyun T7 homologous overseas models have landed markets such as Thailand and South Africa first, gaining overseas user reputation with stable quality. This domestic pre-sale is global mature quality feeding back to Chinese families.

True Configuration Equality Across the Entire Series

Currently, the home pure electric market generally exists the phenomenon of entry-level configuration cuts and high-spec premiums; consumers often have to make choices between range, safety, space, and comfort. Fengyun T7 completely breaks the configuration stratification routines, with the all-around strength of standard configuration across the series, achieving home pure electric six core needs in one step.

At the range level, Fengyun T7 comes standard with high-spec Rhino batteries, CLTC pure electric range 600km, actual range testing reverses the false labeling trend. Relying on advanced thermal management systems and low drag body design, it effectively solves winter range shrinkage pain points. 30%-80% fast charging completes in 22 minutes, daily commuting and long-distance travel require no battery anxiety. Battery ultra-long life guarantees ten years of worry-free vehicle use.

At the safety level, Fengyun T7 brings top-spec safety down to the entire series. The whole vehicle adopts a high-ratio high-strength steel cage body, paired with exclusive subframe structure and continuous reinforced sills, body anti-collision ability fully maximized. The whole car comes standard with 9 airbags, including large volume dual-chamber remote airbags and extra-long side air curtains, cooperating with battery 6D lock shell Class A protection, IP68 top waterproof and anti-collision ability. Verified through multiple extreme collision tests, it comprehensively guards family travel safety.

In terms of smart experience, the model is equipped with a 4nm high-order automotive chip, with sufficient computing power and smooth interaction. It is equipped with upgraded Lingxi Smart Cockpit and Doubao Large Model, precise voice recognition, and scenario logic that fits home usage habits. At the same time, it is equipped with all-scenario intelligent parking, highway pilot, trajectory reverse, and other practical smart driving functions, weakening flashy functions and strengthening real usability, reducing family user driving burden.

Space and comfort are Fengyun T7's core advantages. Relying on efficient space layout, the new car achieves extremely high interior space utilization rate. The rear row is spacious and flat, sitting comfortably without feeling cramped. Seats support ventilation, heating, and other comfort functions. The rear row can be folded down with one key to form an extra-large pure flat space, catering to daily passenger, rest afternoon nap, and outdoor camping scenarios.

The chassis is professionally tuned by an international team, achieving front and rear balanced axle load and ultra-low body center of gravity. It balances smooth and quiet city commuting with stable texture of high-speed driving. Bad road vibration filtering and high-speed handling performance are fully superior to same-level home SUVs.

In design, Fengyun T7 continues the Fengyun series Oriental aesthetics concept. Lines are restrained and simple, styling is generous and durable. It refuses overly exaggerated trendy designs, achieving high-quality texture that never gets boring to look at. Multiple exclusive paint color schemes adapt to family aesthetics. Whole vehicle details balance aerodynamics, sound insulation performance, and durability anti-aging ability. Appearance and practicality are bidirectionally balanced.

Build an Electric Car that Withstands the Test of Time for Family Users

The new energy industry undergoes high-speed iteration. Many new products pursue quick landing and quick breakout, sacrificing verification cycles and durability quality. While Chery Fengyun T7 insists on the R&D philosophy that good cars cannot be rushed: not chasing short-term hype, not gathering parameter gimmicks, spending time on testing, verification, and optimization.

From user research and global working condition adaptation, to million-kilometer durability road tests and overseas market preliminary verification, Fengyun T7 solves all uncertainties before launch. Without blindly piling materials or creating configuration anxiety, it aims to deliver a safe, durable, worry-free, and all-around home pure electric SUV.

This official pre-sale launch means the Chery Fengyun T7, tempered through countless trials, officially lands the family mainstream market. With global standards, global strength, and true full-series configuration, Fengyun T7 will reshape the value benchmark of the 150,000-level price tier home pure electric SUV, allowing ordinary families to buy high-quality pure electric cars verified globally, not outdated for ten years, and worry-free and durable.

August 12, Chery Fengyun T7 officially launched pre-sale, pre-sale price range 109,900 to 129,900 Yuan, total 3 models. This pre-sale theme is "Slow craftsmanship builds good cars, long time coming", Chery official revealed, this car's R&D cycle reached 3 years, invested 81 units of exclusive durability cars for synchronized road testing, cumulative test mileage over 6 million kilometers, durability special test 1.45 million kilometers, meanwhile targeted Southeast Asia rainy season, Middle East high-temperature sun exposure, Indonesia high humidity and other global multiple regions for extreme real car trials. In stark contrast to some domestic brands developing multiple "rushed cars" in one year.

Fengyun T7 is a pure electric compact SUV, body dimensions are length width height 4570×1852×1694mm, wheelbase is 2700mm. Mainly aimed at meeting family users' daily commute, long-distance travel, outdoor activities and other scenarios under the six core needs: appearance, safety, range, intelligence, comfort and peace of mind in using the car.

Exterior aspect, Fengyun T7 combines international fashion and oriental style, adopts closed front face, traditional integrated daytime running lights and high-low beam headlights, front bumper sides have larger triangular imitation air intakes. Side shape is quite solid, also adopts traditional mechanical door handles. Tail is left-right traversing tail lights, rear windshield glass top also has a rear spoiler.

Overall, Fengyun T7 exterior design is simple and generous, because it is a global model, need to take into account the needs of markets around the world, so body size and wheelbase did not make it as big as domestic compact new energy SUVs.

Fengyun T7 interior has light and dark two color schemes, car interior large area uses soft materials, detail handling is also particular. Chery official stated, interior materials after special treatment, long-term use not easy to age and fade. Cockpit inside equipped with three-spoke steering wheel and column gear shifter, central control screen is 15.6 inches 2.5K HD screen, supports multiple phone wireless projection. Car interior voice assistant has six different personality modes optional, also provides nap, camping and other scene modes. Fengyun T7 adopts cockpit driving integration (cockpit and driving assistance share) Qualcomm SA8775 chip, computing power is 72 TOPS, system response fast, boot speed improvement obvious.

Driving assistance aspect, Fengyun T7 equips Falcon 500 Driving Assistance System, integrated 3 millimeter-wave radars, 7 high-performance cameras, 12 ultrasonic radars, total 22 sensors (3R7V12U). Realize over 300 scene automatic parking. Dead-end road parking, one-touch track reverse, multi-floor parking etc. all can realize, say goodbye to "parking difficulties".

Space aspect, rear floor flat, rear seats fold down after can form nearly 2 meters long flat space, trunk maximum expandable to 1550L. Seats are 9 layers structure, ventilation heating functions complete. Whole car has 38 storage locations, trunk also equipped with weight-bearing hooks and rivet rings, convenient for securing items.

Fengyun T7 body according to 2026 version European E-NCAP five-star safety standard designed, used a large amount of high-strength steel, among them hot-formed steel proportion close to 19%. Car equipped with 9 airbags, including front central airbag and rear side airbags. Battery pack has anti-collision, waterproof, anti-puncture etc. six-layer protection, waterproof grade reached IP68, can handle heavy rain and standing water road conditions. R&D process, vehicle in global multiple places did extreme environment test, total test mileage over 6 million kilometers.

Range aspect, full series standard 65.05kWh Rhino Battery, CLTC range 600 kilometers, actual test can over 667 kilometers. Fast charging from 30% to 80% about 20 minutes. Vehicle equipped with thermal management system can in -30℃ to 55℃ wide temperature range within normal work, winter range performance more guaranteed.

This car's chassis by experienced international team tuning, front rear axle weight ratio close to 50:50, helps improve cornering stability and driving quality.

After-sales policy aspect, Fengyun T7 provides two bottom-line guarantees: one is battery self-reason leads to thermal runaway car destruction, manufacturer compensates new car; second is purchase car within one year due to intelligent driving system reason leads to accident, maximum compensation 5 million Yuan. Simultaneously, purchase car enjoy whole vehicle lifetime warranty (including three-electric system, wear-and-tear parts excluded) and low price purchase lifetime basic maintenance package.

Overall look, Fengyun T7 is a car according to global standards built, focusing on practicality and safety of pure electric SUV, in range, space, smart configuration and after-sales guarantee all made full preparation, target users are family consumers who have requirements on quality and reliability. Currently new car arrived at store, officially accepting orders.

On August 12, Chery Fengyun T7 officially launched pre-sale, with 3 car models: 600km Enjoyment, 600km Comfort, 600km Wisdom, pre-sale price 109,900 - 129,900 yuan.

This is the second pure electric model of the Fengyun brand after A9, positioned as a compact pure electric SUV, all models with 600km range, 65.05kWh Rhinoceros Battery, 8775 Cockpit Chip, Falcon 500 Smart Driving, 7 Pre-sale Benefits plus 2 Lifetime Benefits and 2 Safety Net Guarantees.

Exterior-wise, Fengyun T7 uses a brand new design language, front fascia is simple, long and narrow headlight group with AGS Active Air Intake Grille, drag coefficient 0.286Cd. Side has a fastback look, 18-inch Matte Black Rims, traditional mechanical door handles. Tail has through-type taillights plus roof spoiler. 6 car colors: Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Silver, Green Bamboo Grey, Ink Stone Black, among which Blazing Orange and Mountain Smoke Purple are free selection during pre-sale period (value 6,000 yuan). Interior has two color schemes: Black-Brown and Pure Black.

Dimensions-wise, Fengyun T7 body dimensions 4570/1852/1694mm, wheelbase 2700mm, standard compact SUV. Rear floor completely flat, space utilization 84%. Trunk regular 450L, rear seats folded down max 1550L, can form 1955mm×1310mm fully flat large bed.

Cockpit-wise, Fengyun T7 cockpit adopts 15.6-inch 2.5K Anti-glare Floating Center Control Screen + 8.8-inch instrument cluster, equipped with 4nm process 8775 Cockpit-Integrated Driving Chip, 72 TOPS computing power, Lingxi Smart Cockpit 2.0 with Doubao Large Language Model, supports dual-zone voice, fuzzy semantic recognition, CarPlay/HiCar/CarLink mobile phone interconnection.

Interior-wise, Fengyun T7 adopts Electronic Column Shifter, center console below leaves storage space, with 50W Air-cooled Wireless Charging and Dual Cup Holders. Large area soft wrapping, diamond quilting craftsmanship, Sony Speakers floating design. Full car 8 Speakers Sony Audio, 64-color Ambient Lighting, opening Panoramic Sunroof.

Intelligent Driving-wise, Fengyun T7 equips Falcon 500 ADAS, hardware adopts 3 Millimeter-wave Radar + 7 Cameras + 12 Ultrasonic Radar totaling 22 sensors, supports Highway Pilot, 300+ Scenarios Auto Parking (Remote Park In, Remote Park Out, Cross-floor Memory Parking), 100m Track Back Reversing.

Power-wise, Fengyun T7 adopts Rear Single Motor Maximum Power 178kW (approx. 242 HP), Peak Torque 275 N·m, Top Speed 180 km/h. All models standard 65.05kWh Rhinoceros Battery, CLTC range 600km. Recharging-wise, new car supports Fast Charging 30%-80% takes 22 minutes, supports 6.6 kW External Discharge (V2L).

Chassis-wise, Fengyun T7 adopts Front MacPherson + Rear Multi-link Independent Suspension, tuned by Maserati Front Chassis Expert Team, 50.8:49.2 Axle Load Ratio, 70 mm large size Shock Bushings.

Regarding Guarantee Rights, Fengyun T7 supports two Guarantee Policies: First is Battery Safety Guarantee, if battery self-caused Thermal Runaway leads to whole vehicle damage, Chery compensates with a new car of the same model; Second is Intelligent Driving Guarantee, within one year of purchase, if parking or Intelligent Pilot scenarios are judged as Intelligent Driving System causes leading to accidents, causing personnel and third-party losses, compensation up to 5 million.

In same class models, Fengyun T7 will directly compete with Deep Blue S05, BYD Yuan PLUS, Leapmotor B10, Geely Galaxy E5, Aion N60, Toyota bZ3X etc. models, full score 10 points, what score do you think Fengyun T7 can get?

How to Choose Among the Three Versions?

① Budget 110,000 choose Entry Version, 109,900, 600km range, 65kWhRhinoceros Battery, 8155 Chip,,15.6-inch Center Control Screen, Sony 8 Speakers Custom Audio, Cloud-Feeling Quilted Leather Seats, Driver's Seat Electric Adjustment, Heat Pump AC + PTC, AGS Active Air Intake Grille, 6 Airbags, Trunk Storable Storage Box, Adaptive Cruise Control + Automatic Emergency Braking, 17-inch Whirlwind Sport Aluminum Rimsall give you, Core Configs Not Cut, Enough for Commuting and Home Use.

② High Volume choose Mid-Range, pre-sale price 119,900, more than Entry includes 540° HD Surround View, Front Seat Ventilation & Heating / Electric Adjustment, Panoramic Sunroof + Electric Sunshade, Power Tailgate, BSD Blind Spot Monitoring, Power Folding Exterior Mirrors, Surround Vanity Lights, 50W Phone Wireless Charging,, Sentry Mode etc. comfort configs, highest cost performance.

③ All-in-One choose Top Trim, pre-sale price 129,900, more than Mid-Range includes 8775 Cockpit-Driving Fusion Chip, Falcon 500 ADAS, Full-Scenario Auto Parking, Driver's Seat Electric 4-way Lumbar Support, 9 Airbags, DMS Drowsy Driving Monitoring, Multi-color Music Sync Ambient Light, 18-inch Obsidian Wind Blade Aluminum Rims, suitable for users with needs on Intelligent Driving.

Data-wise, Fengyun T7 takes "Go Global First, Then Return Home" route, same source model LepasL6 has already launched in South Africa, Thailand, August into Indonesia, September into EU. Whole vehicle 2 years planning 3 years R&D, 81 Durability Cars ran 6 million km, covering -40°C to 55°C environment.

More than 10 days ago Fengyun A9 pure electric sedan just launched starting from 106,900, T7 is Fengyun Brand second pure electric car expected T7 official launch starting price may drop to 99,900. Then the question arises, 110,000 buy 600km pure electric SUV, you choose Fengyun T7 or BYD Yuan PLUS?

When the automotive industry falls into "quick-fix" involution, Chery Fengyun T7, with the declaration that "Global cars cannot be rushed a bit," uses 5 years of tempered hardcore strength to redefine the value standard of pure electric SUVs. On August 12, this global quality pure electric SUV that has undergone global rigorous verification officially started pre-sales, injecting a sobering agent into the market with the long-termism of "slow work builds good cars."

Slow R&D: Sharpening a Sword for 5 Years, Global Standards Forge Hardcore Quality

The "slowness" of Fengyun T7 is the deep plowing of R&D investment. A 3-year R&D cycle and global 1+7+N R&D system tempering enable it to benchmark against the 2026 version E-NCAP global highest safety standard from birth, pre-research global regulations 2 years in advance, and incorporate user requirements from 15 typical countries into product design. 1.45 million kilometers of global extreme environment verification, covering -40°C extreme cold to 55°C high heat, 500mm deep water wading, and other 100+ extreme road conditions, along with all-around testing of 963 prototype cars, ensures every detail can withstand the global market test.

This "slowness" is also reflected in the integration of global resources: over 100 global designers collaborating, 5000+ users co-creating, allowing the model to combine European aesthetics with Eastern elegance; supported by world-class suppliers such as Bosch, Sony, etc., the European chassis is tuned by senior engineers formerly from Maserati, reaching global top standards from materials to tuning.

Strong Product Power: Full Coverage of 6 Essential Needs, Top-of-Class Benchmark is Well-deserved

Fengyun T7's core competitiveness lies in the precise satisfaction of the 6 essential needs of family users. In terms of appearance, the wind-taming front face, wind-blade headlights paired with 6 Eastern elegance car colors, "Crimson Flame Orange" even uses luxury car-level tri-coat craftsmanship, showing high-class feel amidst light and shadow; in terms of space, the 2700mm wheelbase brings an 84% interior space utilization rate, rear pure flat floor + 4/6 fold-down pure flat big bed mode, accommodating home and outdoor scenes.

Safety is its hardest core confidence: 80% high-strength steel rock body, unique shotgun structure in class, paired with 9 airbags and 6D battery protection, IP68 waterproof standard reaches 96 times national standard, building a dual safety fortress from body to battery. Regarding range, all series standard equipped with 65.05kWh Rhino battery, CLTC range 600km and actual test "reverse false marking" reaches 667+km, 20 minutes to complete 30-80% fast charging, -40°C extreme cold environment range achievement rate still improves 30%, thoroughly solving range anxiety.

Smart experience is also leading the class: 4nm process 8775 cockpit-driving integrated chip, computing power crushes 5-7nm class chips, supports cross-floor memory parking and 300+ full-scenario automatic parking; Lingxi Smart Cockpit 2.0 integrates Doubao large model, 6 human-feeling companion experiences make interaction more natural. In addition, cloud-feel comfortable seats' three-level heating ventilation, 50W wireless charging and other details, fully show humanized care.

Market Competitiveness: Long-termism Breaks the Game, Global Quality Dimensional Strike

In the market flooded with "quick-fix cars", Fengyun T7's competitiveness stems from the dimensional strike of "global cars". Its homologous model LEPAS L6 has launched in South Africa and Thailand, will land in the EU in September, and Chery system in over 130 countries worldwide endorses its quality. Compared to class models, Fengyun T7 reconstructs value with global standards: safety benchmarks against 2026 regulations, range breaks temperature limits, intelligence carries cockpit-driving integrated chips, and more with whole vehicle lifetime warranty, battery safety backup and other policies, eliminating users' concerns.

This "slowness" is not low efficiency, but an extreme pursuit of quality. When the industry chases short-term traffic, Fengyun T7 takes 5 years to complete the loop from R&D to global verification, meeting Chinese family needs with global quality, establishing a "long-termism" new benchmark in the 150,000-200,000 RMB class pure electric SUV market.

The launch of Fengyun T7 is not only the release of a new car, but also a return to the original intention of automobile manufacturing. In the game between "fast" and "slow", it proves with global quality: truly good cars are never afraid of slowness.

August 12, Chery Fengyun's new global quality pure electric SUV Fengyun T7 officially started nationwide pre-sale. New car launches three versions: 600km Joy Edition, 600km Comfort Edition, 600km Smart Edition. Pre-sale guide price range 109,900 - 129,900 yuan. Paying 1,000 yuan deposit during pre-sale unlocks seven exclusive car-buying benefits. Covering user needs comprehensively from purchase discounts, usage protection to after-sales guarantees.

Currently, the global automotive industry has entered "Chinese time". Chery relies on 23 years of deep globalized technology accumulation to create the native global model Fengyun T7, stepping out on a unique reverse overseas trial path. The vehicle underwent 2 years of planning, 3 years of full R&D, investing 81 exclusive durability vehicles for synchronized road testing. Total cumulative vehicle testing mileage exceeded 6 million kilometers. Durability special test mileage reached 1.45 million kilometers. Successively went to Southeast Asian rainy season, Middle East high heat, Northern Europe extreme cold, Brazilian gravel roads, etc., global 100+ extreme road conditions to complete actual vehicle verification. Homologous model LepasL6 landed Milan Design Week, winning international praise. Now launched in overseas markets such as Thailand, South Africa, etc. Returning to the domestic market with mature quality rigorously tested by the global market. Focusing on six core family needs: appearance, safety, travel, intelligence, comfort, peace of mind. Creating an balanced pure electric SUV adapted for commuting, long-distance self-driving, family outings, outdoor camping, and all scenarios.

In terms of exterior design, Fengyun T7 integrates global minimalist aesthetics and Eastern elegant charm. Co-created throughout by Chery's 10 global design centers and over 5,000 domestic and foreign users. Wind-surfing front face paired with wind-blade headlights. Smooth wind-shaped satin body outlines relaxed proportions. Horizon glow through tail lights broaden the visual layers of the rear end. The whole vehicle uses weather-resistant paint synchronized with overseas standards. Providing six exclusive colors: Blaze Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Green Bamboo Gray, Ink Stone Black. Among them, Blaze Orange features the unique three-layer Tri-coat luxury car grade spray process at this level. Anti-UV, scratch-resistant, fade-resistant.

Interior offers Warm Black-Brown, Polar Night Obsidian two styles. Cloud Wing embrace cockpit covered with large-area soft wrapping. Cobblestone floating speakers, diamond quilted texture details exquisite and studied. All leather, seals, plastic parts underwent anti-aging tests. Still new and good-looking with long-term use. Completely solving the pain point of family cars showing old age after long use.

Intelligent configuration is the core advantage of Fengyun T7. New car equips with same-level first 4nm process 8775 cabin-driving integrated chip. 72 TOPS high computing power makes system response as low as 80ms. Startup speed increased by 33%. Cabin and smart driving two domains seamless collaboration. Interior equipped with 15.6-inch 2.5K anti-glare large screen. Supports wireless CarPlay, Huawei HiCar, etc., full-platform mobile phone interconnection. Lingxi Smart Cockpit 2.0 equips Doubao Large Language Model. Possessing six real-person voice personas. Built-in Six One-Click Scenario Modes: Nap, Camping, Pet, Refresh, etc. Falcon 500 driving assistance system equips 22 high-precision sensors. Supports 300+ all-scenario automatic parking. Can also achieve cross-floor memory parking within 2km range. One-key track reverse, dead-end road parking, etc. functions fully covered. Completely solving novice parking problems. Highway Pilot assistance can predict road conditions in advance. Greatly reducing long-distance driving fatigue.

In terms of space and driving comfort, Fengyun T7 body dimensions 4570×1852×1694mm, wheelbase 2700mm. Interior space utilization rate as high as 84%. Rear pure flat floor brings 911mm ample legroom. 180cm passenger seating no oppression feeling. 9-layer composite cloud-feeling seat balances soft support. Equipped with 3-level heating and air suction ventilation. -20°C low temp environment 5 minutes to rise to 30°C. Rear seats folded down expand to 1955mm pure flat large bed. Standard trunk capacity 450L, max expanded to 1550L. Matching interior 38 storage spaces, 4 bearing 300kg rivet rings and dedicated hooks. Camping gear, large luggage can be easily stored.

Safety level, Fengyun T7 benchmarked against 2026 version E-NCAP five-star safety standard to build. Functional safety reaches ASILD highest level. Whole vehicle uses 80% high-strength steel, 18.84% hot-formed steel to construct nine horizontal five vertical cage body. Matching same-level unique Shotgun structure, first dual-frame subframe and PACK anti-collision beam. Front 9 paths, side 6 paths collision force transmission paths can efficiently disperse impact energy. Maximally retain occupant survival space.

New car full series standard 9 airbags. Includes 48L large capacity dual-chamber remote airbags and rear side airbags. Achieving 360-degree occupant protection. Full series equips Rhinoceros power battery. 31-layer 6D chainmail three-dimensional protection structure all-around resist puncture, squeeze and impact. IP68 water resistance level is 96 times national standard. No fear of urban waterlogging and outdoor wading. At the same time launch two major guarantees. If power battery itself fault triggers whole vehicle thermal runaway, Chery compensates same new car. Within first year of car purchase, due to smart parking, Pilot assistance system fault causing accident, max compensation 5 million yuan. Giving family users full sense of security.

Travel range aspect, Fengyun T7 achieves full series 600km range parity. Three car models unified equip 65.05kWh large capacity Rhinoceros battery. CLTC standard range 600km. Actual test range can reach 667km. Truly achieving "reverse false labeling", eliminating range anxiety. Battery 30%-80% fast charge only needs 20 minutes. One cup of coffee time can replenish 300 km range. Battery cycle life over 2500 times. Whole vehicle 15 years no need to replace battery. Vehicle equips full-domain integrated dual-source wide-temperature heat pump AC paired with high-voltage PTC. -30°C to 55°C ultra-wide temperature domain stable operation. Northern winter heating more power saving. Matching full series standard AGS intelligent intake grille and 14 low drag optimization designs. High and low speed energy consumption performance stable. Extreme cold and heat travel no attenuation.

Chassis polished by international team led by ex-Maserati chassis tuning expert. 50.8:49.2 golden axle load ratio suppresses understeer, oversteer. 560mm ultra-low center of gravity improves high-speed stability. Relying on Chery 26-year chassis R&D foundation and own dual-axis K&C test bench. Passed thousands of hours all-road condition simulated verification. Balancing city commuting smoothness and mountain road handling quality.

Car purchase and long-term usage benefits also sincerity pulled full. Pre-sale pay 1,000 yuan deposit enjoy seven gift packs. Value 6,000 yuan Blaze Orange, Mountain Smoke Purple personality car color free selection. 1,000 yuan deposit can offset 2,000 yuan car payment. Two major lifetime benefits are value 10,000 yuan whole vehicle lifetime warranty (including battery, motor, and controller systems, wear parts excepted). Only 666 yuan can buy original price 3,999 yuan lifetime basic maintenance package, once a year basic maintenance. Stacked power battery, assisted driving double guarantee guarantees. Also enjoy priority car pickup rights. All lifetime, guarantee benefits are facing first non-operating owner. Covering vehicle full lifecycle. Greatly reducing family later car maintenance costs.

Currently 100,000-130,000 pure electric SUV track competition white-hot. Most models exist range grading, safety config shrinkage, after-sales guarantee weak etc. short boards. Fengyun T7 with full series 600km range, global five-star safety standard, high-end release cross-floor smart driving, double-lifetime + double-guarantee benefits form differentiated barriers. Chery 23 years export first, 20 million global users brand endorsement. Stacked reverse overseas verification mature quality. Precisely hitting ordinary family core needs for long range, high safety, low usage cost. Its 109,900 starting price breaks high config pure electric SUV price threshold. Can both seize domestic home commuting, self-driving camping market segments. Will also support overseas multiple countries listing layout simultaneously. Expected to become 100,000 pure electric SUV market growth new main force. Further consolidate Chery Fengyun new energy sequence market share.

A vehicle launches overseas first, then returns to the domestic market for presale; this order itself is worth pondering.

On August 12, Chery Fengyun T7 launched presale, with a presale price range of 109,900 to 129,900 Yuan, but its overseas counterpart Lepas L6 had already arrived in the Thai market as early as July 24. This abnormal path of running around the globe before returning to China reflects the most core structural contradiction Chery currently faces: on one side, the overseas export legend of ranking first among Chinese brand passenger cars for 23 consecutive years and topping the industry in profit per vehicle; on the other side, the transformation anxiety of a new energy penetration rate of about 35%, ranking at the bottom among top autonomous brands.

Cutting into the 100,000 Yuan pure electric red sea with a global vehicle identity, Fengyun T7 is both a key move for Chery New Energy to make up for shortcomings and a touchstone for shifting from fuel vehicle overseas export to pure electric overseas export.

Underlying Logic of Reverse Overseas Expansion

Fengyun T7's priority of overseas before domestic is not a simple adjustment of export order, but a systematic strategy benchmarking global standards from the R&D source. The overseas counterpart Lepas L6 presold in South Africa first, landed in Thailand on July 24, entered Indonesia in August, reached the EU in September, covered Australia and New Zealand and the UK in October, and only then returned to the domestic market for presale. Behind this lies an investment of 2 years of planning plus 3 years of R&D, 963 test vehicles, and the complete vehicle cumulative testing exceeding 6 million kilometers.

Chery chose to develop benchmarking the 2026 version E-NCAP Five-Star Safety Standard, with functional safety level reaching the highest level of ASIL D. The body uses 80% high-strength steel and 18.84% hot-formed steel to build a cage structure, with standard equipment of 9 airbags for the whole series. The Rhino Battery's IP68 waterproof performance reaches 96 times the national standard. These configurations are not simple spec stacking, but evidence of the implementation of global standard development logic.

The deep meaning of this strategy lies in forcing product capability through the strictest regulatory environment overseas, and then feeding back domestic trust with quality verified by the global market. In an industry atmosphere that generally pursues rapid iteration and quick listing, Chery's reverse choice appears out of place, but it is precisely this slow pace that supports the confidence of unified delivery of global standards. Distinct from the conventional path of domestic first followed by overseas, Fengyun T7's global vehicle identity is not marketing rhetoric, but a hard foundation built from R&D investment and testing mileage.

Overseas Dividend and Pure Electric Shortcomings

Chery's financial data presents a structural paradox. In Q1 2026, the company achieved revenue of 65.87 billion Yuan, down 3.4% year-on-year, and net profit attributable to shareholders of 4.17 billion Yuan, down 10.3% year-on-year. Behind the decline in book profits, gross margin increased from 12.39% in the same period of last year to 16.04%, a year-on-year increase of 3.64 percentage points, rising counter-trend against the background of industry-wide first-quarter profit margins falling to a low of 2.9%. The core driver of gross margin improvement is the optimization of product structure brought about by the increase in export ratio. The average price of a vehicle overseas in the first half of the year was about 121,600 Yuan, with a premium rate of 13.7%.

What is more worth noting is the change in profit structure. In Q1 2026, Chery's other income was 2.98 billion Yuan, down 670 million Yuan year-on-year, mainly dragged by exchange losses. But after excluding exchange factors, core operating profit achieved relatively fast growth year-on-year. This means the main income generating ability is improving, but profits are still highly bound to exchange rate fluctuations and overseas market cycles.

Sales levels also show a distinct contrast. In July 2026, Chery Group exported 202,500 units, up 70.1% year-on-year, breaking China's monthly car export record for five consecutive months, becoming the first Chinese automaker to break through 200,000 units in a single month for monthly exports. From January to July, cumulative exports reached 1.146 million units, up 71.2% year-on-year. During the same period, Chery welcomed two milestones: the cumulative global sales of the group broke through 20 million units, and entering the Fortune Global 500 list for the first time with the identity of a listed company (383rd). But Chery New Energy penetration rate is about 35%, lower than the industry average of 49.6%, ranking at the bottom among top autonomous brands. In May 2026, Chery's profit per vehicle was about 7,228 Yuan, surpassing BYD and Geely. The main reason is the high premium in overseas markets, where the average price per vehicle overseas is about 14,700 Yuan higher than in the domestic market.

Chery's profit base is overseas fuel vehicles, while new energy is still in a stage of making up for shortcomings where investment exceeds output. Gross margin improvement comes entirely from export premiums, with domestic market volume and prices falling together. This structure can hold up in the short term, but in the long term, it needs to answer one question: when overseas markets also accelerate electrification, how long can fuel vehicle premiums hold up?

Range Equality and Slow Work Philosophy

In the red sea of 100,000 to 150,000 Yuan pure electric SUVs, most competitors segment prices through range gradients, with low-spec short range lowering the threshold and high-spec long range propping up profits. Fengyun T7 presale price is 109,900 to 129,900 Yuan, but chooses to unify CLTC range at 600km for the whole series, equipped with 65.05kWh Rhino Battery. Officially tested range can reach above 667km. Charging from 30% to 80% takes only about 20 minutes. Entry-level version gets full range, not relying on range gradients to distinguish configuration levels.

Range equality on the surface is a configuration strategy, essentially a product philosophy. Not using range for price discrimination, but delivering uniformly with global standards, this strategy is not common in the 100,000 Yuan market. Supporting this strategy is a slow work foundation: 2 years of planning plus 3 years of R&D, 963 test vehicles, 6 million kilometers of testing, appearing out of place in an industry rhythm that generally pursues rapid iteration. The rear-wheel drive layout with single motor rear wheel drive adjusted by a former chassis expert is rare in the 100,000 Yuan class. The top trim is equipped with a cockpit and driving integrated chip and Falcon 500 intelligent driving system, integrating 22 sensors, supporting multi-floor memory parking. These are manifestations of intelligent equality, but the real test lies in whether range equality can tear open a cognitive gap in the 100,000 red sea, depending on whether consumers are willing to pay for nondiscrimination.

From Fuel Overseas Export to Pure Electric Overseas Export

The strategic weight of Fengyun T7 needs to be seen within Chery New Energy's blueprint. In July 2025, Fengyun was upgraded from a product series to an independent brand. Among the T-series SUVs under it, T8 to T11 are all plug-in hybrids, and T7 is the first pure electric SUV, with the most approachable positioning. It makes up for Fengyun's pure electric shortcomings and is a key move for Chery New Energy strategy.

The urgency of overseas new energy transformation is also accelerating. In the first half of 2026, Chery's cumulative sales in 24 European countries broke through 174,000 units, up 212% year-on-year, among which new energy models sales in half a year were 86,000 units, up 385% year-on-year. Overseas markets are shifting from buying Chery fuel vehicles to buying Chery new energy, which requires Chery to offer competitive pure electric products.

Fengyun T7 as a touchstone has two layers of meaning. Internally, it needs to prove in the 100,000 Yuan pure electric red sea that Chery can do pure electric well; externally, the overseas version Lepas L6 needs to prove that Chery can upgrade from fuel overseas export to pure electric overseas export in markets like Thailand, EU, etc. Chery has already laid out the EBRO joint venture factory in Spain. Chery holds 40% of shares, planned capacity 230,000 units, activates European operation centers, builds a global collaborative innovation network, and overseas localization employee proportion exceeds 85%. In September 2025, Chery landed on the Stock Exchange of Hong Kong, ending a 21-year IPO marathon, raising 9.145 billion HKD, also preparing enough ammunition for transformation.

But fuel overseas export relies on cost-performance and high premium space, while pure electric overseas export logic is completely different, competing on three-electric technology, intelligence, and brand perception. Whether Fengyun T7 can run through both the domestic pure electric red sea and overseas new energy transformation at the same time will define Chery's next decade of globalization narrative.

Conclusion: The Real Exam Question for Global Vehicles

Fengyun T7's path of running around the globe before returning home is essentially Chery attempting to use global standards to drive pure electric product capability, while also preparing ammunition for overseas new energy transformation. The significance of this vehicle lies not in the presale price or range numbers themselves, but in the fact that it simultaneously carries Chery's two major burdens of making up for domestic pure electric shortcomings and overseas pure electric transformation.

Whether Fengyun T7 can run through depends on whether Chery can convert overseas-verified quality advantages into cognitive advantages in the domestic pure electric market. Product capability is one aspect, brand perception and channel capability are another aspect. The 100,000 Yuan pure electric red sea lacks not candidates with beautiful parameters, but stories that can establish consumer trust.

How long can Chery's overseas dividend last? When global markets are all accelerating electrification, can the rhythm of earning profit with fuel and making up for curriculum with pure electric keep up with the transformation window? In Q1 2026, both revenue and net profit dropped, but gross margin rose counter-trend by 3.64 percentage points to 16.04%, overseas revenue proportion broke through 50%, and the profit engine remains high-premium fuel exports. Fengyun T7 is a beginning, but far from the answer.

Meticulous craftsmanship builds great cars, Chery Fengyun T7 pre-sale analysis: A globally verified family pure electric SUV

On August 12, Chery Fengyun T7 officially started pre-sale. The launch event took "Slow craftsmanship makes good cars, thank you for waiting" as the core theme. Distinguishing itself from the industry's rapid iteration and short-term success building rhythm, this model has been positioned as a global standard family pure electric SUV from the beginning of its R&D. The homologous model Lepas L6 has already landed in Thailand and South African markets and received market feedback. After completing multi-region field tests, it returned to the domestic market for sale. In the 100,000-130,000 compact pure electric SUV track, Fengyun T7 did not rely on single parameter stacking to create gimmicks, but formed a complete product logic from the global car building system, underlying hardware technology, and all-scenario family strength, covering the core demands of ordinary families for buying and using cars.

I. As a Global Car, Fengyun T7's Core System Advantages

Fengyun T7's global attribute is not simply a domestic model revision for export, but instead builds a complete closed-loop global R&D, verification, and manufacturing system. This is also its underlying advantage distinguishing it from most models at the same level. In terms of R&D cycle, the whole vehicle underwent 2 years of planning and 3 years of complete development. In the early stage, it completed over 5,000 global user surveys and deeply visited 15 typical countries. Simultaneously following the 2026 version E-NCAP 5-star safety standards, ASILD high-level functional safety and global data compliance requirements, it adapted to regulations and driving habits in 210 countries and regions from the design source.

Environmental and road adaptability capability is the most intuitive advantage of a global car. The whole vehicle's global working range covers from -40°C to 55°C. Paired with the tier-leading first dual-source wide-temperature heat pump plus PTC heating system, it can cope with extreme climates such as Northern Europe's extreme cold, Middle East's high heat, and Southeast Asia's high humidity. Road tests cover 95% of mainstream road types globally, including Brazil's high speed bumps, Mexico's cobblestone roads, Germany's high-speed large curvature curves, South Africa's unpaved mud roads and other complex road conditions. Specific structural optimizations are made for different regions. For example, in tropical regions, 500mm off-road wading capability is upgraded, far higher than the national standard 150mm water immersion standard. Plateau models strengthen paint anti-ultraviolet aging performance, Middle East versions increase cleaning fluid reservoir capacity.

The whole vehicle durability verification scale also relies on global layout. The brand invested 81 dedicated durability vehicles to conduct road tests simultaneously. The whole vehicle cumulative test mileage exceeded 6 million kilometers. Special durability test mileage reached 1.45 million kilometers. Test scenarios covered more than 100 extreme environments including the EU, Australia/New Zealand, Russia, Brazil, etc. The manufacturing side adopts globally unified smart manufacturing standards. Welding stations achieve ±0.01mm hair-level fully automatic welding. Painting processes ensure the whole vehicle is zero corrosion for a long time. Paired with AI+5G Eagle Eye Vision inspection stations, the recognition accuracy of over 200 inspection points is 100 times that of the human eye. Unified standards avoid quality control differences between different batches of models. Chery's consecutive 23 years of domestic passenger car export No. 1 and 20 million global users' market accumulation also provide long-term landing data and market endorsement for this set of global car building systems, solving families' core concerns about electric vehicle reliability, environmental adaptability, and long-term durability.

II. Core High-tech Hardware Carried by Vehicle Configurations

The whole vehicle carries multiple frontier hardware seldom seen at the same level in four major sections: Three-electric systems, Smart Cockpit, ADAS, and Body Safety. Most configurations are deployed across the full series without cuts. The core of intelligent interaction is the tier-leading first 4nm process 8775 cockpit-driving integrated chip. 72TOPS computing power supports the fusion redundancy of cockpit and ADAS hardware. System response is as low as 80ms. Boot-up speed improves by 33%. Hardware architecture avoids the lag and fragmentation brought by separating cockpit and ADAS domains. The car machine carries Lingxi Smart Cockpit 2.0 and Doubao Large Model, supporting multi-style real human voice interaction. Simultaneously completely compatible with wireless CarPlay, HiCar and other third-party interconnection ecosystems. Paired with a 15.6-inch 2.5K, 1000nit anti-glare large screen, visibility is better in strong light driving scenarios.

The core technology at the level of range and temperature control is the dual-source wide-temperature heat pump system. Paired with the 16-in-1 global thermal management module, winter vehicle range achievement rate improves by 30%. In -20°C environment, the cockpit can be heated to 23°C in 20 minutes. The full series comes standard with 65.05kWh Rhino Battery, adopting 6D Lock Armor 31-layer protection structure. IP68 waterproof rating is 96 times the national standard. Side anti-crush capability reaches 2 times the national standard. It can withstand 1008 hours salt spray test and 1.5 times national standard duration fire burning test. Battery cycle life exceeds 2500 times. The official specification marks the whole vehicle 15 years without battery replacement needed. In terms of charging efficiency, 30%-80% fast charging only takes 22 minutes. Short-term energy replenishment can travel 300km.

ADAS carries the Falcon 500 system, equipped with 22 high-precision sensors, including 3 millimeter-wave radars, 7 HD cameras and 12 ultrasonic radars. It supports 200+ types of all-scenario automatic parking, 100m track reverse, and remote parking departure. Highway Pilot Assist can predict lane changes 500m in advance and smoothly complete ramp merging. Long-distance highway driving reduces driver operation load. In body safety hardware, it is equipped with the most 9 airbags at the same level, including 48L large capacity dual-chamber remote airbags, 1778mm extra long side air curtain. Airbags have a 6-second long-lasting pressure retention function. Chassis carries One-Box Wire Control Braking system. 136ms fastest pressure build. Braking stability while reducing energy consumption. Chassis is specially tuned by former Maserati Chassis Expert Team. Paired with 50.8:49.2 Golden Axle Load and 70mm large shock-absorbing bushings, it balances high-speed stability and bumpy road vibration filtering performance.

III. Whole Vehicle Hard Core Comprehensive Strength Worth Noting

Fengyun T7 breaks the configuration grade trade-offs problems commonly existing in the family pure electric market. It completely covers six core family needs: Travel, Safety, Intelligence, Comfort, Appearance, and Range. There is no situation where entry-level models are significantly reduced. At the range level, it achieves full-series 600km CLTC range parity. Battery capacity and range parameters for three pre-sale models are completely consistent. Actual range can reach 667km. There are no tricks of entry-level low range and high-spec long range premium. It completely alleviates family user range anxiety.

Body safety structure is an eight-horizontal five-vertical cage body. 80% of the whole vehicle area adopts high-strength steel. Hot-formed steel proportion is 18.84%. It carries the same-level unique shotgun structure, 1088mm integral roll-formed sill. Paired with the first dual-frame subframe and Battery PACK Bumper Beam. Besides regular crash tests, it additionally completed extreme tests such as pole crash, side pole crash, 40km/h drill intrusion, crash after automatic stop MCB, etc. After water immersion, windows can provide continuous power for 5 minutes to ensure occupants' escape.

In terms of space comfort, body dimensions are 4570×1852×1694mm. Wheelbase is 2700mm. Interior space utilization rate is 84%. Rear row pure flat floor legroom can reach 911mm. Passengers 180cm tall sit without a sense of confinement. 9-layer composite cloud feel seats come standard with 3-level heating and 3D-mesh ventilation. After seats are folded down, they form a 1955mm×1310mm pure flat large bed, adapted for camping and nap scenarios. Trunk conventional volume is 450L. Including 19L privacy compartment and 99L sunken storage space. Max expanded volume is 1550L. The interior is equipped with multiple sets of Type-C, USB charging interfaces, 50W wireless fast charging and multiple dedicated storage slots. Outdoor loading is equipped with 300kg load-bearing riveted rings, adapted for parent-child travel, self-driving camping and other diverse scenarios.

Appearance design adopts Oriental Elegant Aesthetics co-created by global designers. It launches 6 exclusive paint colors. Among them, Blazing Orange adopts three-layer Tri-coat luxury car grade spray process. The entire car paint surface undergoes high/low temperature and strong ultraviolet aging tests. Long-term use is not easy to fade. Interiors provide Black-Brown Home and Pure Black Sport two styles. Large area soft covering paired with water ripple and diamond quilting details. Whole vehicle weakens reflective materials, balancing appearance and driving safety. Streamlined body 14 aerodynamic design items. While improving appearance, it reduces whole vehicle wind resistance, indirectly optimizing range performance.

IV. Target Consumer Group and Product Core Appeal

Fengyun T7's target population is core rigid demand family users. It can be divided into four segmented groups. The first type is young families of three with a budget of 100,000-130,000. The core demand for buying a car is balanced with no weaknesses. Balancing daily commute, picking up children, and short trips. It rejects extra markup for long-range and high safety. It values large interior space, complete safety configurations and stable reliable long-term driving performance. The second type is cross-city long commute people. Daily one-way travel distance is relatively long. It has higher requirements for true range, fast charging efficiency, and winter range attenuation control. At the same time, it needs high-speed ADAS to reduce long-distance driving fatigue. The third type is light outdoor enthusiasts who like camping and outdoor self-driving. It needs flat large beds, large capacity storage, stable chassis and wide-temperature batteries. Adapting to suburban complex road conditions and variable temperatures. The fourth type is pragmatic consumers who focus on long-term usage costs and quality control. Priority selection of traditional domestic brands with global verification, complete lifetime warranty policies and complete after-sales outlets. Low sensitivity to short-term marketing gimmicks. More concerned about durability within the vehicle 3-5 year usage cycle.

For the above users, vehicle attraction focuses on three dimensions: balanced, worry-free, low cost. Full-series 600km range parity is the most intuitive advantage. Most models at the same price level have entry-level range below 500km. Fengyun T7 can meet long-distance travel without adding configurations. The complete top-spec safety and smart hardware without grade reduction. Family users do not need to pay extra premium for protection and ADAS functions. Global multi-region million-km actual tests bring higher stability, reducing later fault repair probability. Wide-comfort interior space balances commuting and camping. One vehicle covers all family scenarios. No need to distinguish between commute cars and camping cars. At the same time, the whole vehicle design balances timelessness and anti-aging, avoiding short-term aesthetics outdated and car interior showing old quickly problems.

V. Pre-sale Price and Purchase Benefits

This time Fengyun T7 pre-sale launches three configuration models. Pre-sale guide price range 109,900-129,900 Yuan. They are 600km Enjoyment Version 109,900 Yuan, 600km Comfort Version 119,900 Yuan, 600km Smart Version 129,900 Yuan. The three models carry 65.05kWh battery and 600km range basic hardware uniformly. Differences focus on comfort configurations and high-level ADAS functions.

During the pre-sale period, pay 1,000 CNY deposit, enjoy 7 purchase-related benefits. In terms of purchase discounts, 1,000 CNY deposit can deduct 2,000 CNY from final payment. Value 6,000 CNY Blazing Orange, Mountain Smoke Purple two special paint colors are limited-time free selection. Down-payment users enjoy priority pickup qualification. Long-term usage protection includes two lifetime benefits. Only for first non-commercial owners. First, whole vehicle including Three-electric system lifetime warranty (excluding consumable parts). Second, only 666 CNY to purchase original price 3,999 CNY lifetime basic maintenance package. One basic maintenance enjoyed annually. At the same time, supporting two usage fallback guarantees. If power battery due to its own quality issues triggers thermal runaway damage, the brand compensates same-spec new car. Within one year of purchase, if smart parking, highway pilot assist cause accidents due to system failures, provide maximum 5 million CNY third-party and injury compensation. Fully covering purchase, usage, maintenance, accident risks. Reducing family user long-term usage concerns.

August 12, Chery Fengyun T7 started pre-sale, the new car offers 3 trims, the pre-sale guide price is 109,900-129,900 RMB, and enjoys 7 car purchase benefits; the new car is expected to officially launch at the end of August.

Fengyun T7 body dimensions are 4570/1852/1694mm, wheelbase 2700mm, adopting Fengyun New Energy latest generation minimalist electrification design language, closed front fascia with narrow and sharp LED headlights, body side lines are smooth, adopting fastback roofline, rear end equipped with through-type LED taillights and roof spoiler.

The new car provides 6 exterior color options: Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Shimmer Silver, Green Bamboo Grey, Ink Stone Black. Interior adopts enveloping cockpit design, divided into Warm Black Brown and Polar Night Obsidian two styles, combined with large area soft padding and diamond quilting details.

Fengyun T7 standard equipment 15.6-inch 2.5K floating central control screen and 8.8-inch full LCD instrument panel. The new car is equipped with Qualcomm Snapdragon 8775 cockpit-driving integrated chip, supports CarPlay, HUAWEI HiCar, CarLink mobile phone interconnection, its Lingxi Smart Cockpit 2.0 built-in XiaoQi Classmate, Debate Master and other six real-person companion experiences.

The new car equipped with Falcon 500 driving assistance system, integrates 3 millimeter-wave radars, 7 high-performance cameras, 12 ultrasonic radars, totaling 22 high-precision sensors, can achieve over 300 full-scenario automatic parking, including dead-end road parking, one-touch trace reverse, cross-floor parking and other functions.

Fengyun T7 equipped with maximum power 178kW rear-mounted drive motor, peak torque 275N·m; standard equipment 65.05kWh Rhino Battery, CLTC comprehensive range 600km, actual range can reach over 667km, battery from 30% charged to 80% takes 20 minutes. Its global integrated thermal management dual-source wide-range heat pump air conditioning with high-voltage PTC combination, can operate stably in -30 to 55 degrees Celsius super wide temperature range. New car chassis adopts front MacPherson, rear multi-link independent suspension, crafted by international chassis team led by former Maserati front chassis calibration expert, 50.8:49.2 golden axle load ratio can effectively suppress understeer and oversteer phenomena, improve cornering stability and straight-line tracking ability.

Fengyun T7 benchmarks 2026 version E-NCAP five-star safety standards design, functional safety reaches ASILD highest level. 2 years planning, 3 years R&D, total investment 81 exclusive durability cars synchronous road testing, whole vehicle cumulative test mileage over 6 million km, durability special test 1.45 million km, and for Southeast Asia rainy season, Middle East high-temp sun exposure, Indonesia high humidity and other global multi-regions for extreme actual car trials. New car body adopts 80% high-strength steel, 18.84% hot-formed steel forged nine-horizontal five-vertical cage body, equipped with 9 airbags, including 48L dual-chamber far-end airbags and rear side airbags.

During pre-sale period, Fengyun T7 launches two guarantees and two lifelong benefits, power battery safety guarantee is for whole vehicle thermal runaway damage caused by power battery itself reasons, Chery will compensate new car of same model; driving assistance guarantee is within one year from purchase date, in parking or intelligent navigation scenarios caused by intelligent driving system reasons accidents, highest compensation 5 million RMB. Lifelong benefits include whole vehicle lifelong warranty including three-electric systems, and 666 RMB purchase lifelong basic maintenance package (1 time/year).

In 100,000 to 150,000 RMB pure electric SUV market, most competitors range concentrated in 400-500km range, intelligent configuration also mainly basic Level 2, Fengyun T7 with 109,900 RMB starting pre-sale price, brings full series standard equipment 65.05kWh battery and 8775 chip, E-NCAP five-star safety standards and other product capabilities into this range, formed relatively obvious configuration gap in core indicators, expected to further improve market share.

A lively and cute all-electric small car is becoming popular from China to Thailand. In the Chinese market, the CHERY Q new car pre-order received over 20,000 orders in just 2 hours, and orders in the first month after launch broke 56,000 units, showing amazing explosive power.

Now this trend crosses borders and received very good market feedback in Thailand as well: Since pre-orders started at the Bangkok International Motor Show on March 24, orders broke 1,000 units in just ten days; as of June 24 when it officially launched, cumulative orders have forcefully broken 3,000 units.

To live up to high expectations, on July 13, the first batch of over 2,000 CHERY Q units was officially shipped to Thailand from China. All vehicles will first undergo a strict Pre-Delivery Inspection (PDI) process upon arrival, and then be delivered to customers sequentially according to the booking order.

"Four Excellent" Advantages Captivate Thai Local Users

CHERY Q's ability to quickly capture the Thai younger generation is inseparable from its four core advantages of "Good Looking, Big, Good Driving, and Fun". Good Looking - Rounded design aesthetics, with smooth and timeless lines that capture hearts at first sight, combined with telescopic volume design, small and agile yet full of vibrancy.

Big - Although the body is small, the interior is surprisingly spacious, with a 2700mm ultra-long wheelbase bringing the largest in-class interior space comparable to B-segment cars, allowing for comfortable driving and riding. Good to Drive - A 50:50 golden axle load ratio endows agile and precise handling experience, and the APA automatic parking function makes parking effortless. Fun - Intelligent infotainment interaction is smooth and thoughtful, and the interior reserves personalized threaded interfaces, allowing free expansion of diverse accessories, turning the car into a mobile space to express oneself. Pushing "Fun" to the extreme is the highly sought-after Q Talk function.

Q Talk Inquiry Rate Reaches 88%, An "Socializing" Electric Car

According to statistics, the sales point inquiry rate for the Q Talk function at the terminal reaches 88%, and the inquiry rate for the electric front trunk also reaches 76%, known as two major eye-catching tools.

The charm of Q Talk lies in turning the car into a true "social tool". During daily travel, if encountering a motorcycle or vehicle ahead that needs yielding, the driver does not need to roll down the window, just press the button lightly, and a polite and clear prompt will be transmitted outside the car; passing through a small alley and seeing children playing, a warm reminder instantly fills with safety. Even more surprisingly, Q Talk supports voice modulation and external shouting - either humorous and quirky, or warm reminders, easily becoming the focus of street attention, perfectly matching the Thai young people's lifestyle attitude of being willing to express and love to share.

Co-creation by All, Local Inspiration Fully Blooms

The popularity of CHERY Q extends beyond sales figures to the realm of cultural co-creation. Recently, Chery Thailand launched the "All-People IP Design Contest", inviting Thai local designers and enthusiasts to create personalized IP characters and merchandise for CHERY Q. Currently, a large number of submissions full of local charm and imagination have been received.

At the same time, dealer road show activities are continuously expanding across Thailand, allowing more and more consumers to touch, test drive, and personally experience the wonderful interaction of Q Talk at zero distance, spreading the trendy spirit of "So Cute So You" to every street and alley.

Rooted in Thailand, Practicing "In Somewhere, For Somewhere, Be Somewhere"

"The first batch of CHERY Q shipped from China will be delivered into the hands of users, this is another important step we have taken in the Thai market. Behind the orders exceeding 3,000 is the valuable trust of Thai users in the Chery brand." Jim Lee, Brand Executive Director of Chery Thailand, said, "We have established a mature dealer network, service centers, and after-sales service teams, going all out to bring an electrifying travel experience beyond expectations to every Thai user."

The hotness of CHERY Q in Thailand is not only a victory of product power but also a resonance of brand, culture, and user emotions. It accurately echoes the marketing slogan "So Cute So You" in the Thai market, and more authentically interprets the deep core of Chery's globalization strategy - In Somewhere, For Somewhere, Be Somewhere. With Thailand as an important localization base, Chery is integrating into this land of smiles in all dimensions, from product definition to user co-creation, from service details to lifestyle. In the future, Chery will continue to center on Thai users, bringing more innovative, reliable, and fun electric vehicles, truly becoming a "brand belonging here" in the hearts of Thai consumers.

一款靈活可愛嘅純電細車，正由中國火紅到泰國。喺中國市場，CHERY Q 新車預售只得 2 小時就斬獲逾 2 萬台訂單，上市首月訂單更加一舉突破 5.6 萬台，展現出驚人嘅爆發力。

而家呢股熱潮跨越國界，喺泰國同樣獲得咗非常好嘅市場反應：自 3 月 24 日喺曼谷國際車展展開預售以來，短短十日訂單就突破 1,000 輛；截至 6 月 24 日正式上市，累積訂單已強勢突破 3,000 輛。

為唔負熱望，7 月 13 日，首批逾 2,000 輛 CHERY Q 已從中國正式運往泰國。所有車輛抵達後將先經過嚴格嘅交付前質量檢查（PDI）流程，其後按預訂順序陸續交付客戶。

「四好」優勢俘獲泰國本地用戶

CHERY Q 之所以咁快俘獲泰國年輕一代，離唔開佢「靚、大、抵開、好玩」嘅四大核心優勢。靚——圓方設計美學，以圓潤流暢、經典耐睇嘅線條第一眼就俘獲人心，配合伸縮量感設計，體積靈巧卻張力十足。

大——車身雖小巧，內部別有洞天，2700mm 超長軸距帶來媲美 B 級車嘅同級最大車內空間，令駕乘寬適自如。抵開——50:50 黃金軸荷比賦予靈動精準嘅操控體驗，APA 自動泊車功能令泊車輕而易舉。好玩——智能車機交互流暢貼心，車內更預留個人化螺紋接口，可自由拓展多樣配件，讓心愛嘅車成為表達自我嘅移動空間。而將「好玩」推向極致嘅，正係最受追捧嘅 Q Talk 功能。

Q Talk 諮詢率高達 88%，一輛「會社交」嘅電動車

據統計，Q Talk 功能喺終端嘅賣點諮詢率高達 88%，電動前備箱諮詢率亦達到 76%，堪稱兩大吸睛利器。

Q Talk 嘅魅力，喺將汽車變為真正嘅「社交神器」。日常出行中，若遇前方摩托車或車輛需要讓禮，駕駛者無需搖低車窗，只需輕按按鈕，禮貌清晰嘅提示就會傳到車外；途經小巷看見正在玩耍嘅孩童，一句暖心嘅提醒瞬間加足安全感。更令人驚喜嘅係，Q Talk 支持變聲同對外喊話——或幽默搞怪，或溫馨提示，輕鬆成為街頭目光焦點，完美契合泰國年輕人樂於表達、熱衷分享嘅生活態度。

全民共創，本土靈感盡情綻放

CHERY Q 嘅熱度不止於銷售數字，更延伸至文化共創領域。近期，奇瑞泰國發起咗「全民 IP 設計大賽」，廣邀泰國本地設計師與愛好者為 CHERY Q 創作個人化 IP 形象同周邊作品，而家已收到大量充滿本土風情同奇思妙想嘅投稿。

與此同時，經銷商路秀活動喺泰國各地持續展開，讓越來越多消費者零距離觸摸、試駕並親耳體驗 Q Talk 嘅奇妙互動，將“Soo Cute Soo You”嘅潮玩精神傳遞至每一條街巷。

植根泰國，踐行“In Somewhere, For Somewhere, Be Somewhere”

「首批 CHERY Q 從中國運出，即將交付到用戶手中，這係我哋喺泰國市場走出嘅又一重要步伐。超過 3,000 份訂單背後，係泰國用戶對奇瑞品牌嘅寶貴信任。」奇瑞泰國品牌執行總監 Jim Lee 表示，「我哋已經建立咗成熟嘅經銷商網絡、服務中心同售後服務團隊，全力以赴為每一位泰國用戶帶來超出期待嘅電動出行體驗。」

CHERY Q 喺泰國嘅火爆，不僅係產品力嘅勝利，更係品牌、文化同用戶情感嘅共鳴。佢精準呼應咗泰國市場“Soo Cute Soo You”嘅傳播口號，更真實演繹咗奇瑞全球化戰略嘅深層內核——In Somewhere, For Somewhere, Be Somewhere。以泰國為重要本土化陣地，奇瑞正從產品定義到用戶共創，由服務細節到生活方式，全維度融入呢片微笑之地。未來，奇瑞將持續以泰國用戶為中心，帶來更多創新、可靠且充滿樂趣嘅電動車型，真正成為泰國消費者心中「屬於呢度嘅品牌」。

August 12, 2026, Chery Fengyun T7 officially starts pre-sale. The new car launches 3 configuration models, pre-sale price range 109,900-129,900 Yuan. Enjoyment Edition 109,900 Yuan, Comfort Edition 119,900 Yuan, Smart Enjoyment Edition 129,900 Yuan, new car expected to officially launch at the end of August.

This pre-sale event theme is "Crafting good cars takes time, long awaited". As a global model launched earlier overseas as "LEPAS L6", Fengyun T7 returns to the domestic market this time, attempting to establish competitiveness in the 100,000 yuan pure electric SUV market with two differentiating selling points: 600km range across all trims and multi-floor memory parking.

Fengyun T7 positions as compact pure electric SUV, body dimensions 4570×1852×1694mm, wheelbase 2700mm. Whole car adopts "Wind Riding" design language, front face equipped with L-shaped daytime running lights, side lines smooth, rear uses through-type light group. Provides 17, 18-inch wheel sizes.

The car's special feature lies in its "Global Car" identity. Fengyun T7 was co-created by Chery's 8 global R&D design centers and over 5,000 domestic and overseas users, source model LEPAS L6 launched in overseas markets such as Thailand, South Africa earlier. R&D cycle lasted 2 years planning, 3 years R&D, cumulative test mileage over 6 million kilometers. According to official words, this is a "sold abroad first, domestic second" model—first verify quality in overseas markets, then return home to compete.

In terms of appearance, provides 6 car colors: Blaze Orange, Mountain Mist Purple, Cloud Pink Beige, Flowing Silver, Bamboo Green Grey, Ink Stone Black. Interior provides Black-Brown, Pure Black two styles, adopts wraparound layout, large area soft material.

Power, equips rear-mounted single motor, max power 178kW, max torque 275N·m, max speed 180km/h. Chassis adopts front MacPherson + rear multi-link independent suspension, tuned by international team led by Maserati former chassis tuning expert. Official claims 50.8:49.2 front/rear axle load ratio achieved.

Regarding range, all trims standard 65.05kWh Rhinoceros battery, CLTC range 600km, actual range official claims can reach over 667km. Fast charge 30%-80% needs about 20 minutes. Equips dual-source wide temperature range heat pump AC + high voltage PTC, working temperature range -30°C to 55°C. All trims standard AGS active grille shutter, 14 items low drag design.

Smart driving is core selling point. Fengyun T7 equips Falcon 500 Driving Assistance System, integrates 3 mm-wave radars, 7 high-performance cameras, 12 ultrasonic radars, total 22 high-precision sensors. In terms of chip uses 4nm process Qualcomm SA8775 Cockpit-Driving Integrated Chip, NPU computing power 72 TOPS, system response latency 80ms.

Function level, Smart Enjoyment Edition equips max 2km no-floor-limit multi-floor memory parking, and covers 300+ scenarios automatic parking function. Enjoyment Edition and Comfort Edition simplified on smart driving functions, standard full-speed adaptive cruise control etc. base functions, specific configuration subject to final launch official config table. High-config version additionally supports Highway NOA Pilot, Remote Exit Parking, Leave-vehicle Parking, 100-meter Trace Reverse etc. functions. This configuration combination core logic is: Bring previously 200,000 yuan class only equipped multi-floor memory parking feature downgraded to 100,000 yuan class.

Safety aspect, Fengyun T7 benchmarks 2026 version E-NCAP Five Star safety standard design. Body adopts 80% high-strength steel, 18.84% hot-formed steel, equips 9 airbags (containing 48L dual-chamber far-end airbag and rear side airbag). Battery has IP68 grade water resistance (96 times national standard) and 31-layer 6D chainmail protection structure.

Cockpit aspect, equips 15.6-inch 2.5K floating center control screen (1000nit brightness, anti-glare/anti-fingerprint coating), supports CarPlay, HUAWEI HiCar, CarLink wireless connection. Full car interior utilization rate 84%, trunk standard volume 450L, maximum can expand to 1550L. Rear seats fold down can form 1955mm pure flat large bed.

Chery Fengyun T7 pre-sale, is this traditional automaker in 100,000 yuan pure electric SUV market a differentiation attempt. From product strategy view, Fengyun T7 playbook is very clear: Unified range across all trims + downgrade high-spec smart driving features. 600km range not distinguished high/low config, top config 129,900 yuan can buy multi-floor memory parking, these two points in current 100,000-130,000 yuan pure electric SUV market indeed rare.

To range sensitive, budget 100,000-120,000 Yuan family users, Fengyun T7 worth including in options. But suggest focus key points: one is 600km range actual usage achievement rate (especially winter), two is multi-floor memory parking local mall actual coverage situation, three is rear-wheel-drive layout in local region climate conditions adaptability. Users not urgent to buy, might as well wait for first batch owner's actual range and smart driving feedback then make decision. Users requiring chassis handling, suggest ground test drive experience then multi-link suspension actual performance.

Hello everyone, I am Li Da. To be honest, in this fast-paced era, Chery suddenly launched a pure electric SUV — Fengyun T7, which took exactly four years from project initiation to R&D testing, and the pre-sale price ranges from 109,900 to 129,900. At first glance, you might feel, what era is this now? A car that took four years to develop, will it be directly outdated upon launch? To be honest, I thought the same at first. But after carefully examining the configuration parameters and looking at the R&D behind this car, I found that Chery's strategy here is really somewhat unconventional.

Let's set aside those gimmicks and look at the hard cards this car reveals.

The most unexpected is its range strategy. Many models in the same class offer only 400+ or 500 km of range for the entry-level version, but to get long range you have to force yourself to buy mid-to-high trim models. But this Fengyun T7 comes standard with a 65.05kWh Rhino lithium iron phosphate battery across the entire series, directly giving CLTC range of 600km! The entire series is 600km, combined with 0.286Cd low drag coefficient, single motor max power 178kW, fast charge from 30% to 80% takes only 20 minutes. What does this mean? You buy a 109,900 entry version, range and 129,900 top trim is exactly the same, no worry in range.

For interior and tech feel, Chery has given solid material this time. Wraparound center console plus minimalist dual-tone design, texture is quite neat. It directly adopted a 4nm process Qualcomm Snapdragon 8775 cockpit integrated chip, computing power 72 TOPS, and also built-in Doubao AI intelligent voice interaction large model. Like SONY audio, 50W phone wireless fast charging, panoramic sunroof, cloud-sense comfortable seats, even in front of the cup holder, it keeps a row of physical buttons for common functions, I must give a thumbs up, blind operation is indeed much more convenient.

However, its body dimensions are quite standard, length width height 4,570 x 1,852 x 1,694mm, wheelbase 2700mm, although the rear floor is done pure flat, regular trunk 450L (rear seats folded can expand to 1550L, underneath there is a 99L sunken space), but compared to competitors 2750mm or even 2800mm+ wheelbase, Fengyun T7 in space accounts indeed not quite outstanding.

So where did Chery spend this four years?

It turns out Fengyun T7 is a "Global Car"! It is strictly developed according to 2026 version E-NCAP five-star safety standard, ran strict tests globally. Even before launch in our domestic market, its overseas version (Jaecoo J6/Pass L6 etc.) has already been sold in overseas markets such as South Africa, Thailand, one can say, domestic models are basically very perfect.

But back to the point, can this car quickly take root? To be honest, not that easy.

The current 100,000-150,000 pure electric SUV market is very competitive. For example, Geely Galaxy E5 is eyeing it, Changan Deepal S05 is even larger in size, top specs, not only has 2880mm ultra-large wheelbase, but LiDAR is also arranged. Compared to this, Fengyun T7 in space and ultimate intelligent driving upper limit does not have overwhelming advantage.

In my opinion, Chery Fengyun T7's entry point is very distinct: it gave up that flashy configuration attraction method, and turned to use "full series standard 600km large battery + global verified mechanical quality" to play trust card.

But I think, Chery's current pre-sale price (109,900-129,900) actually still carries traditional car enterprise testing the market caution. For entry buyers, 109,900 to buy 600km range is indeed great, but I suggest mid trim Shuxiang Edition is more cost-effective, after all panoramic sunroof, SONY audio these can bring quite a bit of comfortable experience; as for top trim high-end intelligent driving, in this level does not count as absolute necessity.

And whether Chery can rely on this "four years sharpen a sword" work to overturn opponents, ultimately it depends on whether at official launch, price can step on gas again. If official selling price can give another few thousand surprise, relying on this set of 600km full series standard sincerity, it definitely can become 100k level pure electric SUV game changer.

If it were you, would you choose Chery for 600km standard range and global safety standards? Welcome to comment section to chat your view! Follow Li Da, discuss car industry dynamics every day.