Following the launch of the MG4 and a breakthrough of 200,000 units rolled out in just one year, on September 28, MG officially launched the MG4 530th Anniversary Limited Edition with a limited-time subsidized price of 84,800 yuan. The vehicle is equipped with CATL batteries, CLTC combined range of 530 kilometers, becoming the most affordable 500km+ CATL large two-door hatchback; equipped with seat massage, rear privacy glass, VMC high-speed run-flat tire stability system and other configurations, it boasts the highest 120kW power in its class, class-leading seating and storage space, bringing the optimal solution balancing long range and high value to the 80,000 yuan level pure electric two-door market. Place an order effective immediately, consumers can enjoy the easy financial gift of 50,000 yuan loan 24-month 0 interest, the zero spontaneous combustion safety core gift of new car compensation for battery spontaneous combustion, and gifts such as lifelong warranty for three-electric systems + 6-year or 150,000 km whole vehicle warranty, and can also receive a first-anniversary limited kit including MOLI customized lumbar support, shoulder pads, etc., adding exclusive companionship to daily travel.

MG4 530th Anniversary Limited Edition Limited-Time Subsidized Price 84,800 Yuan

Since its launch, the MG4 has consistently broken 10,000 monthly sales due to class-leading configurations such as integrated thermal management, CTB battery-body integration, hybrid solid-liquid batteries, and continuous evolution through feedback-driven upgrades, often topping the compact car monthly sales list, becoming a phenomenal product with excellent sales and reputation in the pure electric two-door market. To meet consumers' dual requirements for long range and quality travel, MG launched the 530th Anniversary Limited Edition at the one-year anniversary of the MG4 launch and the 200,000 units rolled out milestone, bringing 500km-level range and CATL batteries to the 80,000 yuan tier, lowering the purchase threshold for long range and big-brand batteries, expected to become a highly competitive long-range version model in this price segment.

In addition to long range and CATL batteries, the MG4 530th Anniversary Limited Edition also leads its peers in dimensions such as space, power, and smart comfort configurations. In terms of space, the interior space utilization rate reaches up to 93.8%, the body is longer and wider, rear row horizontal space rivals mainstream B-class cars, and is equipped with the class-unique 3-layer 3D trunk and 98L ultra-large sunken storage space, meeting multiple usage needs for daily commuting, family travel, and cargo loading. In terms of power, it comes standard with a 120kW high-performance motor across the series, power output far exceeds other models in the same price range, acceleration is light and quick, powerful, driving control is more fun. In terms of configuration, seats integrate heating, ventilation, 8-point massage, and memory adjustment functions, rear privacy glass, 256-color ambient lighting, and VMC high-speed run-flat tire stability system balance comfort, privacy, and safety, refreshing the configuration standards of 80,000 yuan home-use pure electric vehicles.

MG4 530th Anniversary Limited Edition Space and Power Lead Class

As the opening act of MG brand's new energy transformation, the MG4 has not only cultivated the domestic market but also embarked on a global journey, showcasing China's new energy technological strength to the world. Currently, the MG4 has landed in the UK, Australia, Israel, Thailand, Indonesia, Chile and other global countries and regions, won the number one sales in European compact pure electric cars multiple times, and obtained the European E-NCAP, Australian ANCAP dual five-star safety ratings, winning widespread recognition from overseas users with global quality.

Coinciding with MG's Double Festival Shopping Festival event, the MG4 price dropped up to 7,000 yuan, limited-time subsidized price starting from 65,800 yuan, enjoy 50,000 yuan 2-year interest-free, lifetime free basic maintenance, and up to 5,000 yuan limited-time free options selection and other benefits. From effective today until October 7, consumers who visit the store to test drive MG4 and other models have the chance to draw Guerlain collaborative gift boxes, OPPO Watch and other good gifts. As the MG4 530th Anniversary Limited Edition is delivered to stores successively, and the global market continues to expand, the MG4 is expected to activate a larger market incremental space, continuously leading the pure electric two-door market into a new era of high value and high quality.

自 MG4 上市短短一年整車下線突破 20 萬輛之後，9 月 28 日，MG 正式推出 MG4 530 週年限量版，限時補貼價 8.48 萬元。該車搭載寧德時代電池，CLTC 綜合續航 530 公里，成為最平嘅 500 公里 + 寧德時代大兩廂；配備座椅按摩、後排隱私玻璃、VMC 高速防爆胎穩定系統等配置，擁有同級最大嘅 120kW 功率、越級嘅乘坐和儲物空間，為 8 萬級純電兩廂市場帶來兼顧長續航和高價值嘅最優解。即日起下定，消費者可享貸款 5 萬 24 期 0 利息嘅輕鬆金融禮、電池自燃賠償新車嘅零自燃安芯禮以及三電終身質保 +6 年或 15 萬公里整車質保等好禮，還可贈送 MOLI 定制腰靠、護肩帶等一週年限量套件，為日常出行增添專屬陪伴。

MG4 530 週年限量版限時補貼價 8.48 萬

自上市以來，MG4 憑藉一體式熱管理、CTB 電池車身一體化、混合固液電池等一系列越級配置，以及「聽勸式升級」嘅持續進化，月銷持續破萬，多次登上緊湊型車月銷榜榜首，成為純電兩廂市場銷量同口碑雙優嘅現象級產品。為滿足消費者對長續航同品質出行嘅雙重要求，MG 在 MG4 上市一週年、20 萬輛整車下線之際推出 530 週年限量版，將 500 公里級續航同寧德時代電池帶入 8 萬級，降低長續航同大牌電池嘅購車門檻，有望成為該價位段極具競爭力嘅長續航版本車型。

除長續航同寧德時代電池外，MG4 530 週年限量版在空間、動力、智能舒適配置等維度亦領先同級。空間上，整車得房率高達 93.8%，車身更長、更寬，後排橫向空間媲美主流 B 級車，並配備同級唯一 3 層立體後備廂同 98L 超大下沉儲物空間，滿足日常通勤、家庭出行同儲物裝載等多重使用需求。動力方面，全系標準 120kW 高性能電機，動力輸送遠超同價位其他車型，提速輕快、加速有勁，駕控更有樂趣。配置方面，座椅集成加熱、通風、8 點按摩、記憶調節功能，後排隱私玻璃、256 色氛圍燈與 VMC 高速防爆胎穩定系統兼顧舒適、私密同安全，刷新 8 萬級家用純電車嘅配置標準。

MG4 530 週年限量版空間動力領先一級

作為 MG 品牌新能源轉型嘅開篇之作，MG4 唔單止深耕國內市場，亦開啟咗全球化征程，向全世界展現中國新能源嘅技術實力。目前，MG4 已登陸英國、澳洲、以色列、泰國、印尼、智利等全球多個國家同地區，多次斬獲歐洲緊湊型純電車銷量第一，並拿下歐洲 E-NCAP、澳洲 ANCAP 雙五星安全評級，以全球品質贏得海外用戶廣泛認可。

適逢 MG「雙節狂歡購」活動，MG4 至高直降 7000 元，限時補貼價 6.58 萬元起，可享 5 萬 2 年免息、終身免費基礎保養以及至高 5000 元限時免費選裝等福利。即日起到 10 月 7 日，消費者到店試駕 MG4 等車型，仲有機會抽取嬌蘭聯名禮盒、OPPO Watch 等好禮。隨著 MG4 530 週年限量版陸續到店交付，以及全球市場持續拓展，MG4 有望激活更大嘅市場增量空間，持續引領純電兩廂市場邁入高價值、高品質嘅新時代。

Since 2026, the Chinese automotive market has seen a dense launch of new vehicles, with hundreds of new models flooding in, drastically expanding consumer choice. However, as more new models emerge, the industry needs to answer a core question: after the initial launch buzz fades, can sales sustain? Compared to short-term explosions, sustained high sales are becoming a more important benchmark for product quality.

Under this benchmark, SAIC's MG4, MG 07, Shangjie Z7/Z7T, Huajing S and other intelligent new energy products have seen hot sales spanning launch and steady periods, forming more valuable hit samples: MG4 sold 150,000 units in the first year after launch, achieving steady monthly sales exceeding 10,000 for 11 consecutive months; MG 07 locked 42,000 orders in 20 days after launch; Shangjie Z7/Z7T delivered over 20,000 units in two months, topping the reputation of mid-to-large pure electric coupes with top Net Promoter Score (NPS); Huajing S had monthly sales increase for four consecutive months, with cumulative delivery of 25,000 units, ranking first tier in NPS for new energy SUVs within 250,000 yuan.

These products belong to different brands, categories, and price points, yet share the same methodology: demand-oriented, seeking blue oceans in the red ocean. Breaking it down, this methodology has one premise and three pillars—the premise is mastering core technologies, the pillars are Parts and Assembly Integration, Scaling, and Internationalization.

Core Technology: The Premise of Accurately Understanding User Needs

The underlying logic of tech inclusivity is to make leading technology available to a wider audience at a more sincere price.

SAIC's confidence comes from nearly 190 billion yuan of R&D investment and over 24,000 valid patents in electrification and intelligence over the past decade. This formed a technical foundation of "Smart Brain, Robust Body, Powerful Heart", with a batch of core technologies gradually commercialized, building a solid moat: Semi-solid-state batteries achieved mass production and vehicle integration first, DMH hybrid thermal efficiency reached 46.3%, wire-controlled chassis saw mass production application first, and it holds passenger/commercial vehicle

L4 dual licenses.

Thanks to these reserves, inclusivity is not a slogan, but a list of items that can be redeemed: 60,000-level Roewe i6 standard equipped with 8155 chip and DouBao Large Model; 90,000-level MG4X fully standard equipped with semi-solid-state batteries and rear-drive five-link suspension; 150,000-level market MG 07 brings 800V high-voltage platform, 5C supercharging, 845km range and Momenta R7 advanced intelligent driving into the mix; Jiayue 07 brings AI-native cockpits into the mainstream family SUV market; 200,000-level market, new generation IM L6 standard equipped with SAIC new generation NEO three-electric architecture, full wire-controlled chassis, IM Claw Lobster Intelligent Agent, allowing users to enjoy next-gen tech for the next three years first; Shangjie Z7/Z7T series standard equipped with Huawei Qiankun Intelligent Driving and 896-line LiDAR, bringing "entry-level full-spec" intelligent travel experience to users.

Precise understanding of user needs and usage scenarios is the premise for tech inclusivity and precise product definition. Taking Shangjie Z7/Z7T as an example, according to the first batch of user surveys by Jielan Road, Shangjie Z7 series owners show a younger, highly educated characteristic, mainly urban young users, with female users accounting for 42.3%, far higher than the industry average. Among them, Z7 attracts younger unmarried female users more, being urban players who like fitness, parties, and urban socializing; Z7T is more favored by urban high-knowledge families, owners are keen on traveling, camping, fishing and climbing, shooting brake styling, large space and car fridge therefore accommodate a larger travel radius. Huajing S then understood another group: nearly nine out of ten first batch of owners are families with children, six out of ten come from joint venture replacement, they need not fresh gimmicks, but large six-seat space, full-series Huawei Qiankun Intelligent Driving and "Certainty" within budget. Product definition precision determines sales duration.

Parts and Assembly Integration: Realizing User Needs through Industry Chain Collaboration

After precise insight into needs, how to realize at scale quickly? SAIC's answer is the vertically integrated full industry chain system established over more than 70 years.

Relying on industry-leading parts companies within the system such as Huayu, Yanfeng, Qingtao, SAIC Passenger Vehicles and Parts System established a Parts and Assembly integration relationship with pre-binding and joint development. Suppliers are deeply bound in the early project stage, jointly defining products and user needs, jointly assessing competitiveness, jointly optimizing design and cost. This is the first cornerstone of SAIC's hit methodology and also the advantage of traditional automakers that is hardest to be replicated by new forces.

Collaboration radius also extends outward. Cooperation with Huawei made Qiankun Intelligent Driving and Harmony Cockpit standard equipment for all Shangjie and Huajing S models; Cooperation with Momenta is deeper, forming cross-shareholding and strategic embedding: SAIC is Momenta's largest institutional shareholder, Momenta cross-shareholds IM, data, scenarios and R&D rhythm kept in sync. More importantly, Momenta advanced intelligent driving solution has landed on Roewe, MG, Volkswagen, AUDI, Buick, Cadillac and other independent and joint venture brands, forming cross-brand, cross-system scaled application. For SAIC system brands, this collaboration can accelerate intelligent technology mass production landing and form differentiated market competition advantage; For Momenta, the solution applied on multiple vehicle models can rapidly amplify scale, accelerate data closed loop, promote technology iteration, build technology moat, and improve revenue and profit levels, thereby forming a virtuous positive cycle. This "Capital + Industry + Data" mutual rush guarantees the most advanced driving models land on SAIC products first time in mass production.

The essence of Parts and Assembly Integration is to make the entire industry chain a demand translator: a user's complaint can be converted into the next OTA upgrade in the shortest path, or a standard spec on the next generation product.

Scaling: Making Tech Equity a Sustainable Business

Making high-spec into standard spec, the most easily attracting doubt lies in whether profit can keep up.

SAIC's solution is to make predictions at the million-level volume, let core modules be shared across models, use scale to dilute R&D and manufacturing costs, achieve high-spec price without removing specs. The same Momenta intelligent driving model, from IM to MG, Roewe, to Buick Zhijing, Volkswagen ID.ERA, Audi, as scale expands, cost amortization gets lower; The same semi-solid-state battery technology, from domestic MG4 family spread to overseas hybrid models, scale effect makes frontier technology quickly mass production application.

User reputation proves, business model established and healthy: 85% users chose Huajing S high-spec version, truly not low price that makes users pay, but value; Its new car NPS reached 86 points, reputation spread became the core driving sales four consecutive months increase. More importantly, tech inclusivity did not come at the cost of sacrificing business quality.

First half year, SAIC core net profit attributable to parent company increased by 72% YoY, gross margin improved 3 percentage points, operating cash flow net amount increased 158% dramatically. In the background of industry competition intensifying and domestic demand under pressure, this group of core business indicators outlines a steady and resilient enterprise. While high-spec becomes standard spec, SAIC business basic platform is also solid. This is an insurance given to tech equity by scaling: tech inclusivity is not a one-time price concession, but a sustainable business model.

Internationalization: Verifying and Feeding Back Product Iteration in Global Markets

Blue oceans not only domestic, SAIC also found breakthrough in overseas.

MG retained the China brand Europe sales champion for 11 consecutive years, Europe cumulative delivery exceeded 1 million vehicles; Jan-Aug SAIC overseas sales 1.016 million vehicles, YoY surged 52.9%. More important than numbers is the posture change: July, MG took Tech Conference to brand origin London, took concept cars to Goodwood Speed Festival, upgraded from selling cars overseas to "Walk in" of technology, capacity, service ecosystem, from product output upgraded to standard output.

1 million vehicle overseas scale, competing is no longer whether a single car can sell, but whether a system can run long-term. SAIC for this paved system network: Anji Logistics 42 self-operated RoRo ships, 8 international routes, Ocean year transport capacity 600,000 vehicles, hold transport power initiative in own hands; Thailand, Indonesia, India three vehicle manufacturing bases and Pakistan KD factory, plus Frankfurt Europe Engineering Center, three overseas R&D centers and three design centers, let R&D manufacturing capability close to local market; 3000+ overseas marketing service outlets and Indonesia financial service company, let sales, after-sales, finance land together. From selling to global to operating global, rely on this system behind support running.

Products to truly take root in local market, cannot do without local adaptation and development. SAIC for India market develop local voice assistant, for Brazil version MG ZS EV tropical climate specially optimize battery thermal management system. These details behind, is R&D system and market between distance shortened, also "Global + Local" Glocal 3.0 strategy most concrete appearance. Currently, SAIC formed Europe one 300,000 vehicle level and Americas, Middle East, Aus/NZ, ASEAN, South Asia five 50,000 vehicle level regional markets, products and services spread in 170+ countries and regions.

Internationalization to hit methodology feedback hidden and key: Global 170+ countries and regions complex road conditions, strict regulations and differentiated user needs, constitute strictest product verification field; Overseas cumulative sales exceeded 7 million vehicle user base, again for product definition provide larger sample demand insight. One car that can stand in European street, participate domestic market competition, naturally get extra calm.

From Understanding Cars to Understanding You: Redefining Value Standards

Looking back "SAIC Hit Methodology", logic closed loop clear: Frontier technology makes inclusivity possible, Parts-Assembly Integration makes needs land quickly, Scaling makes "Good quality and good price" sustainable, Internationalization makes products accept test in larger coordinate system, and all this starting point, is precise insight into user needs.

Past, automotive industry competition core is "Understand Car", make power, chassis, safety do to extreme; Today, decisive key is "Understand You better", make every frontier technology land as user perceivable good travel. Current frontier technology no longer just exclusive to million luxury cars, segmented market value standards are being redefined.

If shift gaze from one enterprise business performance to China Auto Industry overall leap, tech equity meaning truly appears. This May, SAIC became China's first cumulative production/sales exceeded 100 million vehicle auto group. 100 million vehicles behind, is 100 million real users to good travel longing and choice. SAIC through tech inclusivity answered a era proposition: Tech progress dividend, should belong to minority, or belong to more broad mainstream group? China Auto Industry used decades to walk from make car to make good car's road, now is answering third question—make good car everyone can enjoy affordably.

From Santana era market for technology, to take Tech Conference back to century-old auto brand origin, to today take semi-solid-state battery, wire-controlled chassis, advanced intelligent driving make mainstream market standard spec, China Auto role from technology follower became standard definers, with tech inclusivity reshape global competition pattern, just SAIC represented China brand's era mission and responsibility.

2026 年以來，中國車市新品投放密集，數百款新品湧入，消費者選擇空間空前擴大。但新品越多，行業越需要回答一個核心問題：上市期熱度退去後，銷量能否延續？較短期爆發，持續熱銷正成為衡量產品成色嘅更重要標尺。

喺呢個標尺下，上汽旗下 MG4、MG 07、尚界 Z7/Z7T、華境 S 等多款智電新品嘅熱銷跨越上市期與平銷期，構成更具含金量嘅爆款樣本：MG4 上市一年熱銷 15 萬輛，連續 11 個月月銷穩態破萬；MG 07 上市 20 天鎖單 4.2 萬台；尚界 Z7/Z7T 上市兩個月交付破 2 萬，用戶淨推薦值（NPS）登頂中大型純電轎跑口碑榜首；華境 S 月銷四連增，累計交付 2.5 萬台，NPS 位居 25 萬以內新能源 SUV 第一梯隊。

這些產品分屬不同品牌、不同品類、不同價位，卻共享同一套方法論：以用戶需求為導向，喺紅海中尋找藍海。拆解來看，呢套方法論有一個前提與三個支點——前提係掌握核心技術，支點係整零協同、規模化與國際化。

核心技術：精準洞察用戶需求嘅前提

科技普惠嘅底層邏輯，係讓領先技術以更具誠意嘅價格惠及更廣泛用戶。

上汽嘅底氣，來自近十年喺電動化、智能化領域近 1900 億元研發投入和超過 24000 項有效專利。由此形成“智慧腦、健壯身、強勁心”嘅技術底座，一批核心技術陸續量產落地，構筑起堅實嘅護城河：半固態電池率先實現量產裝車，DMH 混動熱效率達 46.3%，線控底盤首批量產應用，並持有乘用車/商用車

L4 雙牌照。

正因為有呢些儲備，普惠才唔係口號，而係一份可逐條兌現嘅清單：6 萬級榮威 i6 標配 8155 芯片和豆包大模型；9 萬級 MG4X 全系標配半固態電池和後驅五連桿；15 萬級市場 MG 07 將 800V 高壓平台、5C 超充、845km 續航和 Momenta R7 高級智駕一並帶入，家越 07 把 AI 原生座艙送進主流家庭 SUV 市場；20 萬級市場，全新一代智己 L6 標配上汽新一代 NEO 三電架構、全線控底盤、IM Claw 龍蝦智能體，让用户先享未來三年嘅下一代科技；尚界 Z7/Z7T 系列則標配華為乾崑智駕和 896 線激光雷達，為用戶帶來“入門即滿配”嘅智能出行體驗。

對用戶需求與使用場景嘅精準洞察，則係技術普惠與精準產品定義嘅前提。以尚界 Z7/Z7T 為例，據傑蘭路首批用戶調研顯示，尚界 Z7 系列車主呈現年輕化、高學歷特徵，以都市年輕用戶為主，女性用戶占比達 42.3%，遠高於行業平均。其中，Z7 更吸引年輕未婚女性用戶，係喜歡健身、聚會、城市社交嘅都市玩家；Z7T 更受都市高知家庭青睞，車主熱衷旅行、露營、釣魚爬山，獵裝造型、大空間和車載冰箱因此接住更大嘅出行半徑。華境 S 則讀懂咗另一群人：首批車主中近九成係有娃家庭，六成來自合資置換，佢哋需要的唔係新鮮噱頭，而是大六座空間、全系華為乾崑智駕和喺預算範圍內嘅“確定性”。產品定義精度，決定熱銷長度。

整零協同：以產業鏈協同兌現用戶需求

精準洞察需求之後，如何快速規模化兌現？上汽嘅答案係七十年建立嘅全產業鏈垂直整合體系。

依托華域、延鋒、清陶等體系內行業領先嘅零部件企業，從底盤、內外飾到三電，上汽乘用車與零部件體系建立前置綁定、聯合開發嘅整零協同關係。供應商喺項目前期深度綁定，共同定義產品和用戶需求，共同評估競爭力，共同優化設計和成本。這係上汽爆款方法論嘅第一塊基石，亦係傳統車企最難被新勢力複製嘅優勢。

協同半徑亦向外延伸。與華為合作，使乾崑智駕和鴻蒙座艙成為尚界、華境 S 全系標配；與 Momenta 嘅合作則更深入，形成雙向持股、戰略互嵌：上汽係 Momenta 第一大機構股東，Momenta 反向持股智己，數據、場景與研發節奏保持同頻。更重要係，Momenta 高級智駕方案已落地上榮威、MG、大衆、AUDI、別克、凱迪拉克等自主及合資品牌，形成跨品牌、跨體系嘅規模化應用。對上汽體系品牌而言，呢一協同能夠加快智能化技術量產落地，形成差異化市場競爭優勢；對 Momenta 而言，方案喺多款車型上應用，可迅速放大規模，加快數據閉環，促進技術迭代，構建技術護城河，並提升營收與盈利水平，從而形成良性正向循環。這種“資本 + 產業 + 數據”嘅雙向奔赴，保證最前沿智駕模型第一時間喺上汽產品上量產落地。

整零協同嘅本質，係讓整個產業鏈成為需求翻譯器：用戶嘅一句抱怨，能以最短路徑轉化為下一次 OTA 升級，或下一代產品上嘅一項標配。

規模化：讓科技平權成為可持續嘅生意

將高配做成標配，最易招致質疑之處喺喺盈利能否跟上。

上汽嘅解法係按百萬級體量做預判，讓核心模塊跨車型共用，用規模攤薄研發和製造成本，做到高配平價唔減配。同一套 Momenta 智駕模型，從智己到 MG、榮威，再到別克至境、大衆 ID.ERA、奧迪，隨著規模擴大，成本攤銷越低；同一項半固態電池技術，從國內 MG4 家族鋪到海外混動車型，規模效應讓前沿技術快速量產應用。

用戶口碑證明，業務模式成立且健康：85% 用戶選擇華境 S 高配版本，真正讓用戶買單嘅唔係低價，而係價值；其新車 NPS 達到 86 分，口碑傳播成為驅動銷量四連增嘅核心。更關鍵係，科技普惠並未以犧牲經營質量為代價。

上半年，上汽核心歸屬凈利潤同比增長 72%，毛利率提升 3 個百分點，經營性現金流淨額大增 158%。喺行業競爭加劇、國內需求承壓背景下，呢組核心經營指標勾勒出一家穩健而有韌性嘅企業。高配變標配嘅同時，上汽經營基本盤同樣紮實。這係規模化給技術平權上嘅一道保險：科技普惠並非一次性嘅價格讓利，而係一種可持續嘅經營模式。

國際化：喺全球市場驗證並反哺產品迭代

藍海唔止於國內，上汽喺海外亦找到突破口。

MG 連續 11 年蟬聯中國品牌歐洲銷量冠軍，歐洲累計交付突破百萬輛；1-8 月上汽海外銷售 101.6 萬輛，同比大漲 52.9%。比數字更重要係姿態變化：7 月，MG 將技術大會開到品牌發源地倫敦，將概念車帶上古德伍德速度節，從賣車出海升級為技術、產能、服務生態嘅“走進去”，從產品輸出升級為標準輸出。

百萬輛級海外規模，比拼嘅早已唔係某一款車能否賣動，而係一套體系能否長期運轉。上汽為此鋪設體系化網絡：安吉物流 42 艘自營滾裝船、8 條國際航線，遠洋年運能 60 萬輛，將運力主動權握喺自己手中；泰國、印尼、印度三大整車製造基地同巴基斯坦 KD 工廠，加上法蘭克福歐洲工程中心、三大海外研發中心同三大設計中心，讓研發製造能力貼近當地市場；3000 多個海外營銷服務網點同印尼金融服務公司，將銷售、售後、金融一並落地。從賣到全球到經營全球，靠嘅正係呢套體系喺背後支撐運轉。

產品要真正扎根當地市場，離唔開本地化嘅適配與開發。上汽針對印度市場開發本地語音助手，為巴西版 MG ZS EV 熱帶氣候專門優化電池熱管理系統。呢些細節背後，係研發體系同市場之間距離嘅縮短，亦係“全球 + 本土”Glocal 3.0 戰略最具體嘅模樣。目前，上汽已形成歐洲一個 30 萬輛級同美洲、中東、澳新、東盟、南亞五個 5 萬輛級區域市場，產品同服務遍布 170 多個國家同地區。

國際化對爆款方法論嘅反哺隱蔽而關鍵：全球 170 多個國家同地區嘅複雜路況、嚴苛法規同差異化用戶需求，構成最嚴苛嘅產品驗證場；海外累計銷量突破 700 萬輛嘅用戶基盤，又為產品定義提供更大樣本嘅需求洞察。一台喺歐洲街頭立足嘅車，參與國內市場競爭，天然多一分從容。

由懂車到懂你：重新定義價值標準

回看“上汽爆款方法論”，邏輯閉環清晰：前沿技術讓普惠成為可能，整零協同讓需求快速落地，規模化讓“物美價優”可持續，國際化讓產品喺更大坐標系入面接受檢驗，而呢一切嘅起點，係對用戶需求嘅精準洞察。

過去，汽車行業競爭核心係“懂車”，把動力、底盤、安全做到極致；今日，決勝關鍵則係“更懂你”，讓每一項前沿科技落地為用戶可感知嘅美好出行。當前沿科技唔再只係百萬豪車嘅專屬，細分市場嘅價值標準正在被重新定義。

若將視線從一家企業嘅經營表現投向中國汽車工業嘅整體躍遷，技術平權嘅意義得以真正顯現。今年 5 月，上汽成為中國首個累計產銷突破一億輛嘅汽車集團。一億輛背後，係一億位真實用戶對美好出行嘅嚮往同選擇。上汽通過科技普惠回答咗一個時代命題：技術進步嘅紅利，應該屬於少數人，定係屬於更廣泛嘅主流群體？中國汽車工業用幾十年走完從造出車到造好車嘅路，如今正喺回答第三個問題——造人人都享受得起嘅好車。

從桑塔納時代嘅市場換技術，到把技術大會開回百年汽車品牌發源地，再到今天把半固態電池、線控底盤、高級智駕做成主流市場標配，中國汽車嘅角色已從技術追隨者變為標準定義者，以技術普惠重塑全球競爭格局，正係以上汽為代表嘅中國品牌嘅時代使命與擔當。

（2026年9月15日，上海）继7月海外市场销量实现同比高速增长之后，上汽集团8月再次交出亮眼成绩单，单月海外市场销售13.9万辆，同比增长57.7%；1-8月累计销售101.6万辆，同比增长52.9%，稳居中国车企出海头部阵营。

随着海外市场累计销量突破700万辆、欧洲市场累计交付达成百万台规模，上汽全球化布局迎来全新发展阶段。企业加速从“产品输出”向“体系出海”、从“规模增长”向“品牌扎根”迭代升级，全面开启以体系能力为核心的高质量出海新征程。

欧洲市场持续领跑 MG品牌跻身多国主流阵营

作为中国品牌欧洲销量冠军，MG持续深耕欧洲市场，销量节节攀升。今年1-8月，MG品牌在欧洲累计销售24.1万辆，同比增长22.3%。MG在欧洲多国市场实现“多点开花”。在法国，MG跻身品牌销量TOP10；在爱尔兰，MG位列纯电细分市场第四，新车注册量同比增长278%，市场份额升至3.5%；在意大利，MG累计用户突破15万，成为继英国之后第二个15万+核心市场；在希腊，MG上半年零售销量位列第四；在比利时，MG稳居汽车品牌销量前十。

海外市场的强劲增长，得益于上汽在智电技术领域的持续深耕。7月，MG HEV混动车型海外销量超过1.7万辆，同比增长40%；BEV纯电车型海外销量超过1万辆，同比增长64%。与此同时，MG品牌的产品硬核实力也收获国际专业媒体的高度认可。在英国权威汽车媒体《What Car?》的年度评选中，MG一举斩获三项大奖，覆盖多个细分市场：MG4 EV Urban获评最佳纯电小型车，MG HS PHEV获评最佳混动车型，MG S9 PHEV获评最佳混动七座SUV，实现销量与口碑双丰收。

在品牌销量稳步向上的基础上，MG也在欧洲探索品牌文化的深度融入。近日，布鲁塞尔中国文化中心举办非遗农民画展，以上海本土非遗金山农民画为载体打造的MG S6艺术定制车在现场亮相，实现中式美学与欧洲城市文明的跨界对话。这场创意展示搭建起中外文化交流桥梁，收获广泛关注，也是上汽“Glocal战略”的具象化落地。

上汽商用车强势出击 全产品矩阵亮相汉诺威车展

乘用车海外市场捷报频传的同时，上汽商用车在海外市场的表现同样亮眼：8月海外销售1.3万辆，同比增长121%，其中新能源车销量同比增长27%。在波兰市场，上汽大通市占率稳居中国品牌首位；在智利市场，大通T70预售订单火爆；在新加坡市场，轻客产品夺得细分市场销量冠军；在香港市场，大通 MIFA 7同样领跑当地MPV市场。依托长期深耕，上汽商用车稳居欧洲轻型商用车市场中国品牌出口第一，以可靠品质赢得广大欧洲客户的信赖。

近期，上汽商用车携中国车企最全商用车产品矩阵亮相2026汉诺威国际交通运输展，参展阵容覆盖皮卡、轻客、轻卡、重卡、无人驾驶物流车等产品，横跨多能源技术路线，向欧洲输出中国商用车成套解决方案。其中，“全球超高性能大皮卡”全新星际L皮卡正式登陆欧洲市场；40吨级纯电重卡在本届汉诺威车展全球首发，为欧洲大吨位货运市场带来全新可能性；无人车RoboVAN智能物流车也同步登场，展现上汽商用车在智能驾驶领域的前瞻探索。

体系能力持续夯实 Glocal战略驱动全球经营

从产品出海到体系出海，上汽已建立起涵盖研发制造、销售服务、金融、物流的全球化经营体系。研发制造方面，上汽在全球布局三大创新研发中心，落地泰国、印尼、印度三大整车制造基地以及百余家零部件配套基地。今年，德国法兰克福欧洲工程中心正式启用，欧洲生产基地建设、中亚本地化生产同步启动，并针对不同区域市场完成产品本地化适配。销售服务方面，上汽拥有超过3000个海外营销服务网点，业务覆盖170多个国家和地区，并在印尼设立海外金融服务公司。同时，上汽安吉物流拥有42艘自营滚装船，自营远洋船队年运能突破60万辆，航线覆盖全球主要市场，为“国车国运”提供坚实运力保障。

从“走出去”到“走进去”，上汽正加速推进“Glocal”海外战略，将全球视野与本地化运营深度融合。持续完善的产品布局与高效运转的全球体系协同共振，让中国智造的品牌形象在世界舞台熠熠生辉。

The three-year price war in the domestic car market has finally reached Ro-Ro vessels.

On September 1, the Ministry of Commerce, Ministry of Industry and Information Technology, and State Administration for Market Regulation jointly issued the "Guidelines on Overseas Competition Behavior and Compliance Construction for the Automobile Industry" for enterprises to reference. The "Guidelines" consist of four chapters and twenty articles, mainly including regulating overseas market competition behavior and improving overseas localized compliance operation capabilities.

Most notably, the three departments specifically reminded car manufacturers: Overseas pricing should be based on cost and market supply and demand, with clear price tiers set to avoid frequent and significant price adjustments.

To put it plainly: Car prices can drop, but avoid promotions in the morning and compensation in the afternoon, then lowering prices again after a few days under a different excuse. Chinese cars can compete overseas, but they cannot turn overseas markets into a second price war battlefield.

In September 2024, SAIC MG lowered the drive-away price of the MG4 51 Excite in the Australian market to 30,990 Australian Dollars, with a maximum discount of 10,425 Australian Dollars, nearly a quarter of the original price. New car owners were naturally happy, but old car owners watched the resale value of used cars plummet.

To appease owners, MG subsequently proposed a rather creative "compensation": Old owners can enjoy a car price discount when trading in for another MG. In other words, to receive compensation, one must buy another car first. Some owners stated that brand loyalty had been exhausted. The price cut was intended to sell more cars, but in the end, it deterred the earliest supporters of the brand.

Great Wall Ora was not idle either. Its drive-away price in Victoria dropped from over 47,000 Australian Dollars at launch to 35,990 Australian Dollars in early 2024, followed by additional discounts of 2,000 to 6,000 Australian Dollars for different versions.

Several Chinese brands took turns sitting in the position of "Australia's cheapest electric vehicle". However, this seat does not last long: If you announce the lowest price today, you might be pushed down by another tomorrow. Consumers have learned to wait and see, and dealers dare not stock up.

The story in the Thai market is even more direct. Neta Motors' NETA V-II was originally priced at 549,000 Thai Baht. During inventory clearance in 2025, it dropped to 299,000 Thai Baht at one point, with some vehicles no longer including warranty. Prices were cut almost in half, but consumers were worried: Are there still spare parts? Who will handle after-sales service? Will the brand still exist next year?

Later, dealerships closed, employees resigned, and the Thailand Consumer Protection Agency intervened due to complaints. Car prices became half as cheap, and market confidence was cut down almost together with them.

Russia was also not spared the price war. In 2025, discounts on some Chinese cars reached 1 million Russian Rubles. Russia's largest car manufacturer, Volga Motors, publicly accused Chinese car companies of "dumping", demanding government investigation.

Dealers were also having a hard time. Whole vehicle prices dropped too quickly, causing inventory depreciation. Dealers originally preparing to invest in repair services also started reconsidering. Car companies gained sales volume, but dealers lost profits from comprehensive after-sales service.

This plot is actually not unfamiliar. In the late 1990s, Chinese motorcycles entered Vietnam with low prices, seizing about 80% of the market at one point. Subsequently, more than 70 companies flocked in, driving whole vehicle export prices down to 170 U.S. Dollars, earning an average of only 30 CNY per car sold.

Profits disappeared, followed by reduced specifications, counterfeits, spare part supply cuts, and after-sales failures. Chinese motorcycles initially drove out Japanese brands with prices, but eventually drove themselves out with prices. Vietnam subsequently raised tariffs and tightened entry requirements; this market has not been fully regained for over twenty years.

Today, the scale of Chinese cars going overseas is incomparable to those years. In 2025, Chinese car exports reached 8.32 million units, sold to over 200 countries and regions, with enterprises investing in the automobile manufacturing industry in over 80 countries.

The bigger the setup, the less one can only think about selling cars. Building factories, hiring people, repair, handling data—any of these is more complex than price reductions. The second half of the "Guidelines" discusses labor, intellectual property, quality, and after-sales service. In the end, it requires Chinese car companies to change from "doing exports" to "doing operations".

Waging a price war domestically primarily hurts corporate profits and dealerships. But overseas, if a brand messes up prices, it could damage the image of all Chinese cars. Local consumers will not patiently distinguish which car company caused the problem. Regulatory bodies may also translate low prices into "dumping", "subsidies", and "industrial threats", followed by investigations, tariffs, and restrictions.

Chinese cars already have the qualification to sell technology, products, and brands overseas. There is really no need to cheaply sell themselves into a price tag that can be rewritten at any time.

Editor's Comment

If the price war continues, what is eliminated is not just the profits of car companies, but the trust of dealers, consumers, and host countries. When tariffs and entry barriers surround from all sides, although Chinese cars may seem to have fought a price war across the world, they will eventually become "isolated outcasts" isolated by the global automobile industry.

Selling cars to the world does not mean waging a price war across the world. True globalization is integrating into the world, not turning the world into a battlefield.

國內車市打咗三年嘅價格戰，終於打落咗滾裝船。

9 月 1 日，商務部、工信部、市場監管總局三部門聯合發布《汽車行業境外競爭行為與合規建設指引》，供企業參考借鑑。《指引》共四章二十條，主要包含規範境外市場競爭行為、提升境外本地化合規經營能力兩個部分。

其中最值得琢磨嘅，係三部門專門提醒車廠：境外定價應以成本同市場供求為基礎，設置清晰嘅價格梯度，避免多頻次、大幅度調價。

翻譯得直白啲：車價可以減，但唔好朝早促銷、下午補償，過幾日又換個理由繼續減。中國汽車可以去海外競爭，但唔可以將海外變成第二個價格戰場。

2024 年 9 月，上汽 MG 將澳洲市場嘅 MG4 51 Excite 減至 30990 澳元落地，最高降幅達到 10425 澳元，接近原價嘅四分之一。新車主自然開心，舊車主卻眼睜睜睇住二手車殘值跟住跳水。

為咗安撫車主，MG 其後提出咗一項頗有創意嘅“補償”：舊車主換購另一部 MG 時，可以享受車價折扣。即係話，想拿到補償，得先再買一部。一啲車主因而表示，品牌忠誠度已經被耗晒。減價原本想多賣車，最後卻勸退咗最早支持品牌嘅一幫人。

長城歐拉都唔得閒。佢哋維多利亞州落地價由上市時超過 4.7 萬澳元，減至 2024 年初嘅 35990 澳元，其後唔同版本又再加 2000 至 6000 澳元優惠。

幾間中國品牌輪流坐低“澳洲最平電動車”嘅位置。不過呢張椅唔坐得耐：你今日宣佈最低價，明日就可能畀另一間趕落去。消費者學會咗觀望，經銷商唔敢囤車。

泰國市場嘅故事更加直接。哪吒汽車嘅 NETA V-II 原價 54.9 萬泰銖，2025 年清庫存時一度減至 29.9 萬泰銖，部分車輛甚至唔再附帶保養。價格幾乎砍走一半，消費者卻擔心：零件仲有無？售後邊個負責？品牌明年仲在唔在？

其後，經銷商結業、員工離職，泰國消費者保護機構亦因投訴介入調查。車價平咗一半，市場信心亦幾乎被一齊砍走。

俄羅斯都冇逃過價格戰。2025 年，部分中國汽車優惠達到 100 萬盧布，俄羅斯最大汽車製造商伏爾加汽車公開指責中國車廠“傾銷”，要求政府調查。

經銷商同樣唔好過。整車減價太快，庫存跟住貶值，原本準備投入維修服務嘅經銷商，開始重新考慮。車廠換來銷量，經銷商卻失去咗完善售後嘅利潤。

呢種劇情，其實唔係好陌生。上世紀 90 年代末，中國摩托車靠低價進入越南，一度拿下約八成市場。其後 70 多家企業蜂擁而至，整车出口價一路減到 170 美元，賣一部平均只賺 30 人民幣。

利潤冇咗，減配、仿冒、配件斷供同售後失靈就嚟。中國摩托車最初靠價格擊退日本品牌，最後卻靠價格擊退自己。越南其後提高關稅、收緊准入，呢個市場二十幾年都未能完全奪返。

而家，中國汽車出海嘅規模早就唔係當年可比。2025 年，中國汽車出口 832 萬輛，銷往 200 多個國家同地區，企業喺 80 多個國家投資汽車製造業。

攤子越大，越唔可以只諗住將車賣出。建廠、雇人、維修、處理數據，邊樣都比減價複雜。《指引》後半部分談勞工、知識產權、質量同售後，講到底，就係要求中國車廠從“做出口”變“做經營”。

喺國內打價格戰，傷嘅主要係企業利潤同經銷商。可去到海外，假若一個品牌將價格打亂，損害嘅卻可能係所有中國汽車嘅形象。當地消費者唔會耐心區分邊間車廠出事，監管部門亦可能將低價翻譯成“傾銷”“補貼”同“產業威脅”，其後送嚟嘅，就係調查、關稅同限制。

中國汽車已經有資格喺海外賣技術、賣產品、賣品牌，實無必要再將自己賤賣成隨時改寫嘅價籤。

主編點評

倘若價格戰一路打落去，打掉嘅唔止係車廠利潤，仲係經銷商、消費者同東道國嘅信任。等到關稅同准入壁壘從四面圍嚟，中國汽車好似將價格戰打遍咗世界，最終卻會變成被全球汽車產業孤立嘅“孤家寡人”。

將車賣去世界，唔等於將價格戰打遍世界。真正嘅全球化，係融入世界，而唔係將世界變成戰場。

SAIC's overseas market is shifting gears and accelerating.

From January through July this year, SAIC's exports and overseas base sales reached 876,000 units, up 52.1% year-on-year; of which 7 months sales 142,000 units, up 72.5% year-on-year. In the preceding June, SAIC's overseas sales reached 146,000 units, up 61.2% year-on-year, creating a new single-month historical high. According to the 2.384 million units group total sales disclosed by SAIC for the same period, the overseas market contribution has already approached 37%.

Another number is more intuitive. In 2025, SAIC's full-year overseas sales were 1.071 million units, up 3.1% year-on-year; this year it only took 7 months to complete more than 80% of last year's full-year sales volume.

From consecutive years of overseas annual sales of millions of units to re-entering high-speed growth this year, SAIC's overseas expansion is showing new changes.

In 2025, SAIC released overseas strategy 3.0 — Glocal "Global + Local" strategy, proposing upgrading from product export to value chain export. More than a year later, this strategy began to land beyond sales figures: European Engineering Center activated, overseas direct sales systems increased, hybrid, pure electric products etc. were recombined according to different market needs, European local production also began to enter the substantive promotion stage.

This means SAIC's overseas expansion is crossing a new threshold: from selling more cars globally to truly operating the global market.

Europe is no longer just an export market

Europe is the most suitable market to observe this change.

From January through July this year, MG sold 218,000 units cumulatively in Europe, up 22.8% year-on-year, continuing to maintain a leading position in European sales of Chinese car brands. In 2025, MG's Europe sales exceeded 300,000 units, up nearly 30% year-on-year.

More worth attention than the total volume is that MG began to appear on the European mainstream model sales list.

Data from the UK Motor Manufacturers and Traders Association SMMT shows that in July this year, 2,703 MG HS were registered, ranking fifth among all models in the UK, only behind Ford Puma, Nissan Qashqai, Kia Sportage and Jaecoo 7; cumulatively 19,424 units in the first 7 months, ranking seventh in the UK annual model sales.

The significance of this ranking is that measuring MG's position in the UK market no longer requires setting up a separate "Chinese Brand" coordinate system. It is competing with brands like Ford, Volkswagen, Nissan, Kia that have operated the European market for decades for the same batch of family users.

Europe is also one of SAIC's overseas markets facing the greatest pressure.

Currently, among the additional anti-subsidy taxes imposed by the EU on pure electric vehicles produced in China, SAIC's applicable tax rate is 35.3%. After adding original import tariffs, Chinese-produced pure electric models face obvious cost pressure. At the same time, Chinese car companies like BYD, Chery, etc. are also rapidly expanding in Europe and successively advancing local production. Europe has become one of the most fierce markets for Chinese car companies in global competition.

SAIC's response is not to continue relying on single pure electric products.

In June this year, MG's overseas HEV model single-month sales have approached 27,000 units, doubling year-on-year; in the MG Technology Conference held in London in July, Plug-in Hybrid+ hybrid, SolidCore semi-solid-state battery and smart cockpit and assisted driving technologies were centrally displayed.

A few years ago, MG's most distinct product label in Europe was still pure electric models like MG4. Now, from HEV, PHEV to pure electric, the product portfolio is becoming more complete.

Behind this is actually a change in the overseas expansion mindset.

The initial export logic considered more how products matured in the Chinese market can go overseas; true global operation requires studying in reverse what power forms, what prices, what sizes local consumers need, then deciding what products to provide.

For automobile enterprises, what separates the two is a whole set of local product definition capabilities.

More important than how many units sold is

Rooting deeply locally

This year, a series of actions by SAIC in Europe are further crossing the boundary of "export".

Starting July 1st, MG in Belgium and Luxembourg shifted from agent operation to MG Motor Europe direct National Sales Company, directly responsible for local market operations. Previously MG had already become the largest Chinese car brand in Belgium, in 2025 local registration was about 6,000 units, market share over 1.5%.

On the same day, MG Motor Switzerland GmbH was officially established, the Swiss market also shifted from importer operation to wholly-owned, locally managed direct sales system, MG began to directly responsible for sales, after-sales and brand operation.

This is a change that can be easily masked by sales figures, but very much illustrates the degree of globalization.

For an export enterprise, the core question is how many cars sold to overseas dealers; for an enterprise truly operating the local market, it also needs to directly face terminal prices, inventory, channel efficiency, after-sales service, brand building and user relationships.

Greater changes are happening at the manufacturing end.

In June this year, the plan for SAIC to build its first EU automotive production base in Ferrol, Galicia, Spain surfaced. According to information disclosed by Reuters, the project is expected to invest about 200 million euros, planned to start construction in 2027, operate in 2028, subsequent planning annual capacity up to 120,000 units, and will support logistics and local parts procurement.

Building factories in Europe certainly has practical considerations of reducing trade barriers and logistics costs, but the significance is not limited to this.

When vehicle production truly enters Europe, enterprises need to handle local suppliers, employees, regulations, government, channels and consumer relationships simultaneously. Cars are gradually shifting from "Made in China, Sold in Europe" to "European R&D Adaptation, European Production, European Operation".

This is also the truly difficult part of "Local" in the Glocal strategy.

In the past few years, SAIC has formed an overseas R&D, manufacturing, sales and logistics network. The existing system includes overseas R&D innovation and design centers, production bases such as Thailand, Indonesia, India, as well as parts, sales service and self-operated RoRo transport system.

If these layouts built SAIC's global operation chassis, then Europe is becoming a pressure test field for verifying this system's capability.

In a market possessing local giants such as Volkswagen, BMW, Mercedes-Benz, Stellantis, while also possessing strict regulations, mature consumers and trade barriers, relying on export price advantage can win for a period of time, but it is difficult to win a long-term market.

In the end, it is a contest on who can truly integrate in.

From an MG prototype

Turn into group-level global capability

MG is still SAIC's most mature piece of overseas expansion, but SAIC's overseas growth no longer comes entirely from MG.

SAIC-GM-Wuling overseas exports have exceeded 30,000 units consecutively for 4 months, this year January-7 months cumulative breakthrough 200,000 units; SAIC Maxus July overseas sales 14,000 units, up 69% year-on-year, products entered global 100+ countries and regions. Recently, SAIC Hongyan also signed 1,000 new energy heavy truck orders with Thai customers, and carried out vehicle and charging, maintenance system local adaptation for local high temperature, rainy, heavy load environment.

From MG passenger cars, to Wuling small cars, to Maxus light commercial vehicles, pickups and new energy heavy trucks, what SAIC tries to replicate is no longer a certain "global blockbuster", but a group-level global operation system.

This road did not start this year.

In 2001, SAIC began passenger car exports; in 2012 cooperated with CP Group to layout Thailand, subsequently advanced local vehicle production; in 2019 India vehicle base put into production; by 2025, SAIC formally proposed Glocal strategy. Now, SAIC products and services have entered over 170 countries and regions globally, overseas cumulative sales exceeded 7 million units.

In more than 20 years, Chinese car exports themselves have also changed.

Earliest competition was whether there were products that could be exported; subsequently competition was who could reach 100,000, 500,000, 1 million units scale first. Entering today, when more and more Chinese car companies cross the 1 million unit export threshold, pure export quantity is becoming increasingly difficult to decide the final result of global competition.

The next stage, the contest is another set of capabilities: can we define products according to different markets in Europe, Southeast Asia, Middle East, Latin America; can we establish local R&D and manufacturing; can we directly operate channels and users; can we adapt to local regulations, supply chains and even industrial policies.

In other words, Chinese car exports are moving from "Trade Globalization" to "Operation Globalization".

From this perspective, the significance of 876,000 units has also changed.

It is first of all a sales report card, but more importantly, this round of growth appears in the stage where European local production, direct channels, technical local adaptation and global supply chain are promoted synchronously.

True global automobile enterprises were never global enterprises because of large export volumes. Toyota, Volkswagen, GM became multinational automotive groups because they can R&D, produce, organize supply chains, operate brands and serve users in different countries.

For SAIC which has continuously sold millions of units overseas for many years, the next question has also changed from "how many more units can be exported" to "in how many markets can it truly take root".

Europe is giving the first answer. What SAIC wants to prove is not only that Chinese cars can be sold globally, but also that Chinese car enterprises have the capability to become part of the global automotive industry.

上汽海外市場正在換擋提速。

今年 1—7 月，上汽出口及海外基地銷量達到 87.6 萬輛，同比增長 52.1%；其中 7 月銷售 14.2 萬輛，同比增長 72.5%。此前的 6 月，上汽海外銷量達到 14.6 萬輛，同比增長 61.2%，創下單月歷史新高。按照上汽公布的同期 238.4 萬輛集團總銷量計算，海外市場貢獻已經接近 37%。

另一個數字更直觀。2025 年，上汽全年海外銷量為 107.1 萬輛，同比增長 3.1%；今年只用了 7 個月，就已經完成去年全年銷量的八成以上。

從連續多年海外年銷百萬輛，到今年重新進入高速增長，上汽出海正在出現新的變化。

2025 年，上汽發布海外戰略 3.0——Glocal“全球 + 本土”戰略，提出從產品出海向價值鏈出海升級。一年多以後再看，這套戰略開始落到銷量之外：歐洲工程中心啟用，海外直營銷售體系增加，混動、純電等產品根據不同市場需求重新組合，歐洲本地生產也開始進入實質推進階段。

這意味著，上汽出海正在跨過一個新的門檻：從把更多汽車賣到全球，轉向真正經營全球市場。

歐洲，已經不只是一個出口市場

歐洲是觀察這一變化最合適的市場。

今年 1—7 月，MG 在歐洲累計銷售 21.8 萬輛，同比增長 22.8%，繼續保持中國汽車品牌歐洲銷量前列。2025 年，MG 歐洲銷量已經超過 30 萬輛，同比增長接近 30%。

比總量更值得關注的是，MG 開始出現在歐洲主流車型銷量榜上。

英國汽車製造商和貿易商協會 SMMT 數據顯示，今年 7 月，MG HS 註冊 2703 輛，排名英國所有車型第五，僅排在 Ford Puma、Nissan Qashqai、Kia Sportage 和 Jaecoo 7 之後；前 7 個月累計 19,424 輛，位列英國全年車型銷量第七。

這組排名的意義在於，衡量 MG 在英國市場的位置，已經不必單獨設立一個“中國品牌”的坐標系。它正在和福特、大衆、日產、起亞這些經營歐洲市場數十年的品牌爭奪同一批家庭用戶。

歐洲同樣是上汽面對壓力最大的海外市場之一。

目前歐盟針對中國生產純電動汽車徵收的額外反補貼稅中，上汽適用稅率為 35.3%，疊加原有進口關稅後，中國生產純電車型面臨明顯的成本壓力。與此同時，比亞迪、奇瑞等中國車企也在歐洲快速擴張，並相繼推進當地生產。歐洲已經成為中國車企全球化競爭最激烈的市場之一。

上汽的應對並不是繼續依靠單一的純電產品。

今年 6 月，MG 海外 HEV 車型單月銷量已經接近 2.7 萬輛，同比翻番；7 月在倫敦舉辦的 MG 技術大會上，Plug-in Hybrid+ 混動、SolidCore 半固態電池以及智慧座艙與輔助駕駛技術被集中展示。

幾年前，MG 在歐洲最鮮明的產品標籤還是 MG4 這樣的純電車型。現在，從 HEV、PHEV 到純電，產品組合正在變得更加完整。

這背後其實是出海思路的變化。

最初的出口邏輯，更多考慮中國市場已經成熟的產品如何走向海外；真正的全球經營，則需要反過來研究當地消費者需要什麼動力形式、什麼價格、什麼尺寸，再決定提供什麼產品。

對於汽車企業而言，兩者之間隔著的是一套本地產品定義能力。

比賣出多少輛更重要的是

把根扎進當地

今年以來，上汽在歐洲的一系列動作，正在進一步跨過“出口”這條邊界。

7 月 1 日起，MG 在比利時和盧森堡由代理商運營轉為 MG Motor Europe 直屬 National Sales Company，直接負責當地市場經營。此前 MG 已經成為比利時最大的中國汽車品牌，2025 年當地註冊量約 6000 輛、市場份額超過 1.5%。

同一天，MG Motor Switzerland GmbH 正式成立，瑞士市場同樣從進口商運營轉向全資、本地管理的直營體系，MG 開始直接負責銷售、售後和品牌運營。

這是一個容易被銷量數字掩蓋，卻很能說明全球化程度的變化。

對於一家出口企業而言，最核心的問題是向海外經銷商賣出多少輛車；對於一家真正經營當地市場的企业而言，還要直接面對終端價格、庫存、渠道效率、售後服務、品牌建設和用戶關係。

更大的變化發生在製造端。

今年 6 月，上汽在西班牙加利西亞 Ferrol 建設首個歐盟汽車生產基地的計劃浮出水面。按照路透社披露的信息，項目預計投資約 2 億歐元，計劃 2027 年啟動建設、2028 年投入運營，後續規劃年產能最高達到 12 萬輛，並將配套物流和當地零部件採購。

歐洲本地建廠當然有降低貿易壁壘和物流成本的現實考慮，但意義並不於此。

當整車生產真正進入歐洲之後，企業需要同時處理當地供應商、員工、法規、政府、渠道和消費者關係。汽車從“中國製造、歐洲銷售”，逐步轉向“歐洲研發適配、歐洲生產、歐洲經營”。

這也是 Glocal 戰略裡“Local”真正困難的部分。

過去幾年，上汽已經形成海外研發、製造、銷售和物流網絡。現有體系包括海外研發創新和設計中心、泰國、印尼、印度等生產基地，以及零部件、銷售服務和自營滾裝運輸體系。

如果說這些布局建立了上汽全球經營的底盤，那麼歐洲正在成為檢驗這套體系能力的壓力測試場。

在一個擁有大衆、寶馬、奔馳、Stellantis 等本土巨頭，同時擁有嚴格法規、成熟消費者和貿易壁壘的市場，靠出口價格優勢可以贏得一段時間，但很難贏得一個長期市場。

最終比拼的是誰能夠真正融進去。

從 MG 一個樣板

變成集團級的全球能力

MG 仍然是上汽出海最成熟的一塊，但上汽的海外增長已經不完全來自 MG。

上汽通用五菱海外出口已經連續 4 個月超過 3 萬輛，今年 1—7 月累計突破 20 萬輛；上汽大通 7 月海外銷售 1.4 萬輛，同比增長 69%，產品進入全球 100 多個國家和地區。近期，上汽紅岩還與泰國客戶簽下 1000 輛新能源重卡訂單，並針對當地高溫、多雨、重載環境進行車輛和充電、維保體系的本地適配。

從 MG 乘用車，到五菱小型車，再到大通輕型商業車、皮卡和新能源重卡，上汽試圖複製的已經不是某一款“全球爆款”，而是一套集團級的全球經營體系。

這條路並不是今年才開始。

2001 年，上汽開始乘用車出口；2012 年與正大集團合作布局泰國，隨後推進當地整車生產；2019 年印度整車基地投產；到 2025 年，上汽正式提出 Glocal 戰略。如今，上汽產品和服務已經進入全球 170 多個國家和地區，海外累計銷量超過 700 萬輛。

二十多年里，中國汽車出海本身也發生了變化。

最早拼的是有沒有產品能夠出口；隨後拼的是誰能率先達到 10 萬輛、50 萬輛、100 萬輛規模。進入今天，當越來越多中國車企跨過百萬輛出口門檻，單純的出口數量已經越來越難決定全球競爭的最終結果。

下階段，比拼的是另一套能力：能不能按照歐洲、東南亞、中東、拉美不同市場定義產品，能不能建立本地研發和製造，能不能直接經營渠道和用戶，能不能適應當地法規、供應鏈乃至產業政策。

換句話說，中國汽車出海正在從“貿易全球化”，走向“經營全球化”。

從這個角度看，87.6 萬輛的意義也發生了變化。

它首先是一份銷量成績單，但更重要的是，這輪增長出現在歐洲本地生產、直營渠道、技術本地適配和全球供應鏈同步推進的階段。

真正的全球汽車企業，從來不是因为出口量大而成為全球企業。豐田、大衆、通用之所以成為跨國汽車集團，是因為它們能夠在不同國家研發、生產、組織供應鏈、經營品牌和服務用戶。

對於已經連續多年海外年銷百萬輛的上汽而言，下一個問題也已經從“還能出口多少輛”，變成了“能在多少市場真正紮下根”。

歐洲正在給出第一個答案。上汽想要證明不只是中國汽車可以賣到全球，而是中國汽車企業同樣有能力成為全球汽車產業的一部分。

After achieving a historical high in overseas market sales in June, SAIC Motor delivered another impressive performance report in July: overseas sales in July reached 142,000 vehicles, a year-on-year surge of 72.5%; cumulative sales from January to July reached 876,000 vehicles, growing 52.1% year-on-year, firmly maintaining its position in the first echelon of Chinese automakers expanding overseas.

With overseas sales continuing to surge, this is driven by SAIC's deepening promotion from "product going global" to "system going global". Recently, SAIC has densely launched multiple models in markets such as Europe, Southeast Asia, and South America, while simultaneously holding overseas technical conferences, establishing direct sales companies, and deepening local production... Global R&D, manufacturing, service, and brand operation capabilities continue to be perfected.

New models launch continuously, with warm responses in the overseas market

Recently, SAIC brands such as MG and Wuling have started a wave of new car launches overseas. On June 17, MG unveiled the new all-electric hatchback MG4 Urban in Bangkok, Thailand, offering Standard, Long Range, and Flagship versions, and achieved local production in Thailand; on July 16, this model landed in the Brazilian market, appearing alongside channels and after-sales ecosystems. As a "global car", MG4 Urban landed in the UK, Germany, Australia, Singapore and other markets this year, satisfying global user needs with advanced intelligent electrification technology and strong product capabilities.

Besides all-electric models, SAIC MG's HEV hybrid models also performed remarkably well, with monthly overseas sales nearing 27,000 vehicles, doubling year-on-year. On July 29, the MG ZS Hybrid+ was officially launched at the Indonesia International Motor Show. Relying on excellent fuel economy, smooth and sensitive driving performance, and perfect after-sales service, it quickly won the praise of Indonesian users.

Also debuting at the same Indonesia International Motor Show was Wuling Aira EV. This "global car" sharing the same DNA as Wuling Hongguang MINIEV is compact and agile, precisely matching local driving scenarios in Indonesia such as narrow streets, cramped parking spaces, and multi-person travel. The model is locally produced at the Cikarang Plant in Indonesia, relying on the manufacturing, channels, and user foundation accumulated in Indonesia, establishing a new benchmark for electric cars in Indonesian cities and continuously digging deep into the local market.

The new car effect is gradually appearing in regional markets. In Europe, MG brand cumulative sales from January to July reached 218,000 vehicles, growing 22.8% year-on-year, retaining the title of "China Brand Europe Sales Champion"; in Italy, MG cumulative users broke through 150,000, becoming the brand's second 150,000+ market in Europe after the UK. SAIC-GM-Wuling also performed remarkably well, with overseas exports exceeding 30,000 vehicles consecutively for 4 months, cumulative overseas sales from January to July breaking through 200,000 vehicles, showing strong growth momentum.

Strengthening system deepening, overseas strategy steadily advancing

Dense new car launches are the forward positions of SAIC in the global market, while deeper breakthroughs lie in the comprehensive advancement of technology, standards, and systems—sharing cutting-edge technology, integrating into local markets, taking root in industrial ecosystems, and serving local users.

On July 8, MG held a technical conference in London, UK, bringing the most cutting-edge intelligent electrification technology back to the brand's place of origin. The conference centrally showcased MG Plug-in Hybrid+, SolidCore semi-solid-state battery, and MG Parking smart cockpit with assisted driving, demonstrating SAIC's strong technical strength to global users.

The next day, MG showcased the two-door all-electric concept car MG Go! and the coupé SUV concept car MG Cyber at the Goodwood Festival of Speed. Both models draw design inspiration from the brand's historical classics. MG Go! offers users a new choice for personalized all-electric travel with its compact and sporty stance; MG Cyber is positioned as an electric flagship coupé SUV, carrying the brand's future design language and upward vision.

Regarding sales channels, in July, the MG brand established direct sales companies in Belgium and Luxembourg, fully responsible for distribution, sales, and channel operations in the local markets. The construction of the direct sales system is a transition of MG from "selling cars" to "operating", helping the brand more directly reach customer needs, organize sales rhythms, improve service capabilities, and achieve agile responses to market dynamics.

Forward-looking designed products, cutting-edge hardcore technology, and deeply laid-out systems constitute the new pattern of the MG brand's overseas expansion stepping by steps. Shifting from sales scale leadership to deepening local markets and building long-term user relationships, SAIC's "Glocal strategy" is being rapidly implemented.

Commercial vehicles active layout, market development steadily promoted

While the overseas passenger car market continues to break through, SAIC Commercial Vehicles has also achieved remarkable performance overseas. In July, SAIC MAXUS sold 14,000 vehicles overseas, a year-on-year surge of 69%, with products continuously selling well in more than 100 countries and regions worldwide. The first batch of 200 MAXUS T60 pickups purchased by Venezuela Petroleum Company, coupled with the steady landing of bulk orders for pickups in Chilean mining areas, confirmed the overseas enterprise customers' recognition of MAXUS's high-end pickup commercial value; in the Greek light commercial vehicle market, the SAIC MAXUS brand maintained the number one market share of Chinese brands for 6 consecutive months, and the penetration pace in the European market continued to accelerate.

In the heavy truck and bus fields, recently SAIC Hongyan reached a 1,000-unit new energy heavy truck strategic cooperation agreement with a top port client in Thailand, creating a new historical high for the scale of a single export of domestic new energy heavy trucks to Southeast Asia. This batch of new energy heavy trucks underwent local optimization targeting Southeast Asia's high temperature, heavy rain, and heavy load conditions, and simultaneously improved the overseas charging, maintenance, and spare parts ecosystem layout. The first batch of vehicles has been shipped to Thailand. Sunwin buses appeared at the Australian Bus & Coach Exhibition in July, displaying the all-electric city bus iEV12 tailored for the Oceania market, meeting the needs of right-hand drive, longer operating mileage, and better handling performance, while possessing high reliability and scalability, satisfying Australian market needs with advanced products and services.

From light vans and pickups to heavy trucks and buses, SAIC Commercial Vehicles' overseas path not only features a multi-category matrix but also actively explores deep local operations. In the process of breaking through orders to settling reputation, SAIC is deeply laying out in the global commercial vehicle market with systematic strength, continuously expanding market growth space.

From MG's technical conference and direct layout in Europe to Wuling's local production in Southeast Asia, and then to the deep breakthrough of the commercial vehicle segment in multiple categories and regional markets, SAIC's global operations continue to deepen. From "going out" to "going in", the development logic of Chinese automobiles going overseas is being reshaped. The synergy resonance formed by excellent products and complete systems will make the brand image of Made in China increasingly bright on the world stage.

繼6月海外市場銷量創歷史新高後，上汽集團7月再次交出亮眼成績單：7月海外市場銷售14.2萬輛，同比大漲72.5%；1至7月累計銷售87.6萬輛，同比增長52.1%，穩居中國汽車企業出海第一梯隊。

海外銷量持續高歌猛進，背後係上汽從「產品出海」向「體系出海」嘅縱深推進。近期，上汽喺歐洲、東南亞、南美等市場密集投放多款車型，同步舉辦海外技術大會、設立直屬銷售公司、深化本地化生產……全球化研發、製造、服務同品牌運營能力持續完善。

新品接連上市，海外市場反響熱烈

近期，上汽MG、五菱等品牌喺海外掀起新車上市潮。6月17日，MG喺泰國曼谷發布全新純電掀背車型MG4 Urban，提供標準版、長續航版同旗艦版三款配置，並實現泰國本地化生產；7月16日，該車型登陸巴西市場，連同渠道、售後全生態共同亮相。作為一款「全球車」，MG4 Urban今年先後登陸英國、德國、澳洲、新加坡等市場，以先進智電技術同強悍產品力滿足全球用戶需求。

除咗純電車型，上汽MG嘅HEV混動車型同樣表現搶眼，海外月銷近2.7萬輛，實現同比翻倍。7月29日，MG ZS Hybrid+喺印尼國際汽車展上正式發布，憑藉出色嘅燃油經濟性、順暢靈活嘅駕駛操控表現同完善嘅售後服務，迅速獲取印尼用戶嘅好評。

一喺印尼國際汽車展發布嘅仲有五菱Aira EV。這款同五菱宏光MINIEV 同源嘅「全球車」小巧靈活，精準匹配印尼街巷狹窄、車位局促、多人口出行等本土用車場景。該車由印尼芝卡朗工廠本地生產，依靠喺印尼積累嘅製造、渠道同用戶基礎，樹立印尼城市代步電車新標杆，持續深耕本土市場。

新車效應喺各區域市場逐步顯現。喺歐洲，MG 品牌1至7月累計銷售21.8萬輛，同比增長22.8%，蟬聯「中國品牌歐洲銷量冠軍」；喺意大利，MG 累計用戶突破15萬，成為繼英國市場之後，品牌喺歐洲嘅第二個15萬+市場。上汽通用五菱同樣表現搶眼，海外出口連續4個月突破3萬輛，1至7月海外累計銷量突破20萬輛，增長勢頭強勁。

強化體系深耕，海外戰略穩步進階

密集嘅新車上市係上汽喺全球市場嘅前沿陣地，而更深層次嘅突破，喺技術、標準、體系嘅全方位進階——分享前沿技術、融入當地市場、扎根產業生態、服務當地用戶。

7月8日，MG喺英國倫敦舉辦技術大會，將最前沿嘅智電技術帶回品牌發源地。會上集中展示咗MG Plug-in Hybrid+ 油電混合、SolidCore 半固態電池同 MG Parking 智慧座艙同輔助駕駛，向全球用戶展示咗上汽雄厚嘅技術實力。

次日，MG 攜兩廂純電概念車MG Go！同轎跑SUV 概念車MG Cyber 亮相古德伍德速度節。兩款車款設計靈感均源自品牌歷史經典，MG Go！以小巧運動嘅姿態為用戶提供純電出行個性新選擇；MG Cyber 則定位電動旗艦轎跑SUV，承載品牌未來嘅設計語言同向上願景。

銷售渠道方面，7月MG 品牌喺比利時、盧森堡成立直屬銷售公司，全面負責當地市場嘅分銷、銷售同渠道運營。直營體系建設係MG 由「賣車」到「經營」嘅轉變，有助品牌更直接地接觸客戶需求、梳理銷售節奏、提升服務能力，實現對市場動態嘅敏捷回應。

前瞻設計嘅產品、前沿硬核嘅技術、深入佈局嘅體系，構成咗MG 品牌出海逐階而上嘅全新格局。由銷量規模領跑轉向深耕本土市場、構建長期用戶關係，上汽嘅「Glocal 戰略」正在快速落實。

商用車積極佈局，市場開拓穩步推進

海外乘用車市場不斷突破嘅同時，上汽商用車亦喺海外取得搶眼表現。7月，上汽大通海外熱銷1.4萬輛，同比大增69%，產品持續暢銷全球100多個國家同地區。委內瑞拉石油公司首批採購200輛大通T60 皮卡，疊加智利礦區皮卡批量訂單嘅穩步落地，大通高端皮卡商用價值獲得海外企業客戶認可；喺希臘輕型商用車市場，上汽大通MAXUS 品牌連續6個月保持中國品牌市佔率第一，喺歐洲市場嘅滲透步伐持續加快。

重卡同客車領域，近期上汽紅岩同泰國頭部港口大客戶達成1000輛新能源重卡戰略合作協議，創下國內新能源重卡單次出口東南亞市場規模歷史新高。呢批新能源重卡針對東南亞高溫、多雨、重載工況進行本地化優化，並同步完善海外充電、維保、備件生態佈局，首批整車已批量登船發往泰國。申沃客車7月亮相澳洲巴士同客車展覽會，展出咗專為大洋洲市場量身訂造嘅純電動城市客車iEV12，滿足右舵駕駛、更長營運里程、更優操控性能嘅需求，同時具備高可靠性同可延展性，以先進嘅產品同服務滿足澳洲市場需求。

由輕型貨車、皮卡到重卡、巴士，上汽商用車板塊嘅出海之路不僅有多品類矩陣，更積極探索本地化深度運營。喺訂單突破到口碑沉澱嘅過程中，上汽正以體系化實力喺全球商用車市場縱深佈局，持續拓寬市場增長空間。

由MG 喺歐洲嘅技術大會同直營佈局，到五菱喺東南亞嘅本地化生產，再到商用車板塊喺多品類、多區域市場嘅縱深突破，上汽嘅全球化運營不斷深入。由「走出去」到「走進去」，中國汽車出海嘅發展邏輯正在重塑，優秀產品同完善體系形成嘅協同共鳴，將讓中國智造嘅品牌形象喺世界舞台日益閃亮。

On May 28, 2026, SAIC Group held the "First Global 100 Millionth User Delivery Ceremony" grandly at the Shanghai North Bund World Living Room. More than ten whole vehicle brands and 19 main models under SAIC, with the innovative form of "Global Relay Delivery", spanned continents and linked domestic and overseas markets, officially declaring SAIC Group as the first in China's automotive industry to break 100 million in cumulative production and sales, carving a historic milestone for the development of China's automotive industry.

From the first "Phoenix" sedan born in 1958, to today's global automotive group with a scale of 100 million vehicles; from local car making hammered by hand, to full industry chain synergy and intelligent manufacturing of Chinese globalization; from single product output to technology, brand, and service full value chain going global, SAIC has written the era's answer for Chinese cars to catch up, run alongside, and go from local to global with over 70 years of progress. 100 million vehicles is not only a quantum leap in production and sales scale, but also a heavy load of 100 million units of user trust, a testament to the strength of China's automotive industry's rise.

I. Over 70 Years of Progress: From "Zero Breakthrough" to "100 Million-Level Leap"

The development history of SAIC Group is a condensed history of China's automotive industry's progress.

In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and Shanghai's automotive industry officially set sail. In 1958, the first generation of automotive workers manually assembled the first **"Phoenix" sedan**, achieving a "zero breakthrough" in Shanghai sedan manufacturing, opening the difficult exploration of China's independent car making. At that time, conditions were simple and technology was weak, but the seed of steadfastness for independence and pursuit of quality was planted.

After the Reform and Opening Up, SAIC seized the opportunity of the times and entered a new stage of joint cooperation and rapid growth. In 1983, the Santana officially came off the line, not only opening the tide of popularization of Chinese household sedans, but also driving the establishment of a modern automotive parts supporting system, promoting the systemization and standardization upgrade of China's automotive manufacturing system. In 1997, SAIC General Motors was established, achieving a "Shanghai Speed" with 23 months to go from "building factory to delivering vehicles", refreshing industry records, and simultaneously building the first joint venture exclusive automotive R&D and design center domestically, achieving a leap from manufacturing to R&D.

Entering the new century, SAIC firmly promoted independent innovation and brand upward movement. In 2006, the Roewe brand was born, sounding the horn for the comprehensive rise of independent passenger cars; in 2016, the world's first Internet car Roewe RX5 went on sale, opening a new era of automotive intelligence; in 2020, IM Motors appeared, targeting the global luxury market with a high-end intelligent electric track. From fuel vehicles to new energy, from traditional manufacturing to intelligent electric, from local layout to global operations, SAIC has always been at the forefront of industry transformation.

For over 70 years of wind and rain, SAIC has always adhered to the core concept of **"Know Cars, Know You Better"**. "Know Cars", is the ultimate pursuit of core technologies, is the continuous breakthrough of cutting-edge technologies such as full wire-controlled chassis, semi-solid state batteries, AI large models, intelligent driving; "Know You", is to convert hardcore technology into user-perceivable and enjoyalbe travel experiences, letting every innovation serve real car usage scenarios. From the first vehicle to the first 100 millionth vehicle, what changes is scale and technology, what remains unchanged is the original intention of sticking to quality and serving users. 100 million vehicles is the most powerful fulfillment of this original intention.

Full System Strength Support: Full Brand Matrix + Global Layout, Casting the Foundation of 100 Million Vehicles

Behind the 100 million vehicle scale is SAIC's full value chain closed-loop system covering six sectors: whole vehicles, parts, mobility, financial services, international operations, and innovative technology, and the strong comprehensive strength of synergy between independent and joint ventures, passenger and commercial vehicles, and domestic and overseas linkage.

Sales data corroborates hardcore strength: From January to April 2026, SAIC Group's cumulative sales reached 1.302 million vehicles, ranking first among Chinese automakers for four consecutive months; among them, independent brand sales were 910,000 vehicles, accounting for nearly 70%, becoming the core engine of growth; new energy vehicle sales were 412,000 vehicles, stably in the first echelon of the industry; overseas market sales were 459,000 vehicles, surging 50.2% year-on-year, continuing to lead Chinese brand exports.

This global relay delivery, SAIC's full brand matrix made a powerful appearance. Independent brands went all out: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuexing Dana T1, SUNWIN Electric Bus, Iveco Juzing EV and other models were delivered in batches, covering household commuting, family travel, business operations, logistics transportation, urban public transport all scenarios, meeting users' diversified needs.

Joint ventures entered the "Joint Venture 2.0" technology co-innovation stage, showing heavy results: Volkswagen ID. ERA 9X globally debuted with Momenta R7 Reinforced Learning World Model, delivered over 7,000 units in the first month of listing; AUDI E7X is planned to become Audi's first model globally landing L3-level autonomous driving; Buick Zhijing E7 is built on the "Xiaoyao" Super Fusion Architecture, sales broke 10,000 units in the first month of listing. From "Market for Technology" to "Technology Defines Products", SAIC achieved a complete role leap, leading the new direction of high-quality development of joint ventures.

Global layout is the key support for SAIC's 100 million leap. As a pioneer in Chinese automotive "Going Global", SAIC has already deployed over 100 parts bases and over 3000 dealer outlets overseas, built 3 Global R&D Centers in London, as well as 4 overseas manufacturing bases in Thailand, Indonesia, India, Pakistan; Anji Logistics formed 42 professional Ro-Ro ships, opened 8 international routes, building an efficient global logistics system.

Currently, SAIC's products and services have covered over 170 countries and regions worldwide, with cumulative overseas sales breaking 7 million vehicles. MG brand ranked first among Chinese brands in European sales for 11 consecutive years, European annual sales broke 300,000 in 2025, becoming the first Chinese automotive brand to break 1 million in cumulative sales in Europe and the UK. In March 2026, MG released Semi-Solid State Battery and Hybrid + Hybrid Technology in Germany, breaking 20,000 units in a single month overseas, winning global market recognition with hardcore technology. SAIC is moving from "Product Going Global" to "Value Chain Going Global", letting Chinese Intelligent Manufacturing shine on the global stage.

User-Centric: 100 Million Trusts, Originating from "Know Cars, Know You Better"

SAIC's 100 million leap is essentially the accumulation and precipitation of user trust. In this delivery gala, there was no grand technology presentation, but focused on every real user, letting ordinary people become the protagonists, vividly interpreting the deep connotation of "Know Cars, Know You Better".

GET App founder Luo Zhenyu served as the 001st Experience Officer for Huajing S, from praising Huawei Qiankun Smart Driving to deeply visiting the factory to witness the off-line, recognizing SAIC's dual strength of technology and quality; former national team player Yang Chen chose Volkswagen ID. ERA 9X, valuing its high-efficiency range extender system and consistency with long-termism values; charity blogger Liu Jia stuck to mountain area charity for five years, was moved by Buick Zhijing E7's "Full Score Cockpit"; London doctor Natalia inherited family MG sentiment, returning couple brought overseas car usage memories back to the motherland; there were also bulk users such as logistics enterprises, bus companies, tourism teams, letting SAIC become a reliable partner for fighters.

From tech bloggers to sports stars, from public welfare persons to entrepreneurs, from overseas users to local families, every user's choice is an endorsement of SAIC products and services. SAIC always insists that the ultimate value of technology is to serve people, the ultimate goal of car making is to guard every journey, warming every family. 100 million vehicles is the carrying of 100 million life stories, the guard of 100 million beautiful journeys, and more 100 million heavy trusts.

At the product level, SAIC oriented by user needs, built a product matrix covering all categories, all price points, all scenarios. Home cars pursue comfort and energy saving, high-end car owners focus on intelligent luxury, commercial vehicles focus on reliability and efficiency, new energy vehicles achieve range and safety balance. At the same time, continuously upgrading quality and experience, from infant-level healthy cockpit, full domain security protection, to intelligent interaction, comfortable chassis, every detail is polished around users' real car usage scenarios, letting high-end inclusion, letting technology approachable.

Start New Journey: Starting from 100 Million Level, Towards the New Era of Smart Electric

100 million vehicles is a milestone, but also a new starting point. Facing the wave of smart electrification, SAIC in the posture of "Second Entrepreneurship", full sprint for new heights of the global automotive market.

Technology innovation continues to lead: Deeply cultivating solid / semi-solid batteries, full wire-controlled chassis, AI large models, high-level intelligent driving and other cutting-edge technologies, promoting core technology autonomous and controllable; global R&D system synergy effort, quickly transforming laboratory technology into mass production configuration, letting users enjoy tech dividends first.

Brand upward movement is unswerving: Strengthen IM, Roewe, MG, Wuling and other independent matrices, upgrade Volkswagen, Audi, Buick and other joint venture brands, form a high-low matching, domestic and overseas coordinated brand system, meeting global users' differentiated needs.

Global strategy depth promotion: Deepen "Glocal" Global + Local strategy, expand overseas production capacity and channel layout, promote technology, standards, services synchronously going global, improving Chinese automotive brands' global voice.

User service comprehensive upgrade: Stick to "Know Cars, Know You Better" concept, with user full lifecycle experience as the core, building a more considerate, more convenient, more intelligent service system, letting every user feel SAIC's temperature and sincerity.

From 1955 to 2026, from the first vehicle to the first 100 millionth vehicle, SAIC witnessed and promoted China's automotive industry from nothing to something, from weak to strong. 100 million leap is a breakthrough of scale, a victory of technology, a result of globalization, and more a crystallization of user trust.

Standing at a brand new historical starting point, SAIC will continue to adhere to the original intention, stick to innovation, deep dive into users, lead globally, walk together with 100 million users and global partners, with the power of Chinese Intelligent Manufacturing, create a better travel future together, and continue to contribute to China moving from an automotive powerhouse to an automotive strong country!

On May 28, 2026, SAIC Group held the "First Global 100 Millionth User Delivery Ceremony" grandly at the Shanghai North Bund World Living Room. More than ten whole vehicle brands and 19 main models under SAIC, with the innovative form of "Global Relay Delivery", spanned continents and linked domestic and overseas markets, officially declaring SAIC Group as the first in China's automotive industry to break 100 million in cumulative production and sales, carving a historic milestone for the development of China's automotive industry.

From the first "Phoenix" sedan born in 1958, to today's global automotive group with a scale of 100 million vehicles; from local car making hammered by hand, to full industry chain synergy and intelligent manufacturing of Chinese globalization; from single product output to technology, brand, and service full value chain going global, SAIC has written the era's answer for Chinese cars to catch up, run alongside, and go from local to global with over 70 years of progress. 100 million vehicles is not only a quantum leap in production and sales scale, but also a heavy load of 100 million units of user trust, a testament to the strength of China's automotive industry's rise.

I. Over 70 Years of Progress: From "Zero Breakthrough" to "100 Million-Level Leap"

The development history of SAIC Group is a condensed history of China's automotive industry's progress.

In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and Shanghai's automotive industry officially set sail. In 1958, the first generation of automotive workers manually assembled the first **"Phoenix" sedan**, achieving a "zero breakthrough" in Shanghai sedan manufacturing, opening the difficult exploration of China's independent car making. At that time, conditions were simple and technology was weak, but the seed of steadfastness for independence and pursuit of quality was planted.

After the Reform and Opening Up, SAIC seized the opportunity of the times and entered a new stage of joint cooperation and rapid growth. In 1983, the Santana officially came off the line, not only opening the tide of popularization of Chinese household sedans, but also driving the establishment of a modern automotive parts supporting system, promoting the systemization and standardization upgrade of China's automotive manufacturing system. In 1997, SAIC General Motors was established, achieving a "Shanghai Speed" with 23 months to go from "building factory to delivering vehicles", refreshing industry records, and simultaneously building the first joint venture exclusive automotive R&D and design center domestically, achieving a leap from manufacturing to R&D.

Entering the new century, SAIC firmly promoted independent innovation and brand upward movement. In 2006, the Roewe brand was born, sounding the horn for the comprehensive rise of independent passenger cars; in 2016, the world's first Internet car Roewe RX5 went on sale, opening a new era of automotive intelligence; in 2020, IM Motors appeared, targeting the global luxury market with a high-end intelligent electric track. From fuel vehicles to new energy, from traditional manufacturing to intelligent electric, from local layout to global operations, SAIC has always been at the forefront of industry transformation.

For over 70 years of wind and rain, SAIC has always adhered to the core concept of **"Know Cars, Know You Better"**. "Know Cars", is the ultimate pursuit of core technologies, is the continuous breakthrough of cutting-edge technologies such as full wire-controlled chassis, semi-solid state batteries, AI large models, intelligent driving; "Know You", is to convert hardcore technology into user-perceivable and enjoyalbe travel experiences, letting every innovation serve real car usage scenarios. From the first vehicle to the first 100 millionth vehicle, what changes is scale and technology, what remains unchanged is the original intention of sticking to quality and serving users. 100 million vehicles is the most powerful fulfillment of this original intention.

Full System Strength Support: Full Brand Matrix + Global Layout, Casting the Foundation of 100 Million Vehicles

Behind the 100 million vehicle scale is SAIC's full value chain closed-loop system covering six sectors: whole vehicles, parts, mobility, financial services, international operations, and innovative technology, and the strong comprehensive strength of synergy between independent and joint ventures, passenger and commercial vehicles, and domestic and overseas linkage.

Sales data corroborates hardcore strength: From January to April 2026, SAIC Group's cumulative sales reached 1.302 million vehicles, ranking first among Chinese automakers for four consecutive months; among them, independent brand sales were 910,000 vehicles, accounting for nearly 70%, becoming the core engine of growth; new energy vehicle sales were 412,000 vehicles, stably in the first echelon of the industry; overseas market sales were 459,000 vehicles, surging 50.2% year-on-year, continuing to lead Chinese brand exports.

This global relay delivery, SAIC's full brand matrix made a powerful appearance. Independent brands went all out: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuexing Dana T1, SUNWIN Electric Bus, Iveco Juzing EV and other models were delivered in batches, covering household commuting, family travel, business operations, logistics transportation, urban public transport all scenarios, meeting users' diversified needs.

Joint ventures entered the "Joint Venture 2.0" technology co-innovation stage, showing heavy results: Volkswagen ID. ERA 9X globally debuted with Momenta R7 Reinforced Learning World Model, delivered over 7,000 units in the first month of listing; AUDI E7X is planned to become Audi's first model globally landing L3-level autonomous driving; Buick Zhijing E7 is built on the "Xiaoyao" Super Fusion Architecture, sales broke 10,000 units in the first month of listing. From "Market for Technology" to "Technology Defines Products", SAIC achieved a complete role leap, leading the new direction of high-quality development of joint ventures.

Global layout is the key support for SAIC's 100 million leap. As a pioneer in Chinese automotive "Going Global", SAIC has already deployed over 100 parts bases and over 3000 dealer outlets overseas, built 3 Global R&D Centers in London, as well as 4 overseas manufacturing bases in Thailand, Indonesia, India, Pakistan; Anji Logistics formed 42 professional Ro-Ro ships, opened 8 international routes, building an efficient global logistics system.

Currently, SAIC's products and services have covered over 170 countries and regions worldwide, with cumulative overseas sales breaking 7 million vehicles. MG brand ranked first among Chinese brands in European sales for 11 consecutive years, European annual sales broke 300,000 in 2025, becoming the first Chinese automotive brand to break 1 million in cumulative sales in Europe and the UK. In March 2026, MG released Semi-Solid State Battery and Hybrid + Hybrid Technology in Germany, breaking 20,000 units in a single month overseas, winning global market recognition with hardcore technology. SAIC is moving from "Product Going Global" to "Value Chain Going Global", letting Chinese Intelligent Manufacturing shine on the global stage.

User-Centric: 100 Million Trusts, Originating from "Know Cars, Know You Better"

SAIC's 100 million leap is essentially the accumulation and precipitation of user trust. In this delivery gala, there was no grand technology presentation, but focused on every real user, letting ordinary people become the protagonists, vividly interpreting the deep connotation of "Know Cars, Know You Better".

GET App founder Luo Zhenyu served as the 001st Experience Officer for Huajing S, from praising Huawei Qiankun Smart Driving to deeply visiting the factory to witness the off-line, recognizing SAIC's dual strength of technology and quality; former national team player Yang Chen chose Volkswagen ID. ERA 9X, valuing its high-efficiency range extender system and consistency with long-termism values; charity blogger Liu Jia stuck to mountain area charity for five years, was moved by Buick Zhijing E7's "Full Score Cockpit"; London doctor Natalia inherited family MG sentiment, returning couple brought overseas car usage memories back to the motherland; there were also bulk users such as logistics enterprises, bus companies, tourism teams, letting SAIC become a reliable partner for fighters.

From tech bloggers to sports stars, from public welfare persons to entrepreneurs, from overseas users to local families, every user's choice is an endorsement of SAIC products and services. SAIC always insists that the ultimate value of technology is to serve people, the ultimate goal of car making is to guard every journey, warming every family. 100 million vehicles is the carrying of 100 million life stories, the guard of 100 million beautiful journeys, and more 100 million heavy trusts.

At the product level, SAIC oriented by user needs, built a product matrix covering all categories, all price points, all scenarios. Home cars pursue comfort and energy saving, high-end car owners focus on intelligent luxury, commercial vehicles focus on reliability and efficiency, new energy vehicles achieve range and safety balance. At the same time, continuously upgrading quality and experience, from infant-level healthy cockpit, full domain security protection, to intelligent interaction, comfortable chassis, every detail is polished around users' real car usage scenarios, letting high-end inclusion, letting technology approachable.

Start New Journey: Starting from 100 Million Level, Towards the New Era of Smart Electric

100 million vehicles is a milestone, but also a new starting point. Facing the wave of smart electrification, SAIC in the posture of "Second Entrepreneurship", full sprint for new heights of the global automotive market.

Technology innovation continues to lead: Deeply cultivating solid / semi-solid batteries, full wire-controlled chassis, AI large models, high-level intelligent driving and other cutting-edge technologies, promoting core technology autonomous and controllable; global R&D system synergy effort, quickly transforming laboratory technology into mass production configuration, letting users enjoy tech dividends first.

Brand upward movement is unswerving: Strengthen IM, Roewe, MG, Wuling and other independent matrices, upgrade Volkswagen, Audi, Buick and other joint venture brands, form a high-low matching, domestic and overseas coordinated brand system, meeting global users' differentiated needs.

Global strategy depth promotion: Deepen "Glocal" Global + Local strategy, expand overseas production capacity and channel layout, promote technology, standards, services synchronously going global, improving Chinese automotive brands' global voice.

User service comprehensive upgrade: Stick to "Know Cars, Know You Better" concept, with user full lifecycle experience as the core, building a more considerate, more convenient, more intelligent service system, letting every user feel SAIC's temperature and sincerity.

From 1955 to 2026, from the first vehicle to the first 100 millionth vehicle, SAIC witnessed and promoted China's automotive industry from nothing to something, from weak to strong. 100 million leap is a breakthrough of scale, a victory of technology, a result of globalization, and more a crystallization of user trust.

Standing at a brand new historical starting point, SAIC will continue to adhere to the original intention, stick to innovation, deep dive into users, lead globally, walk together with 100 million users and global partners, with the power of Chinese Intelligent Manufacturing, create a better travel future together, and continue to contribute to China moving from an automotive powerhouse to an automotive strong country!

On May 28, 2026, SAIC Group held the "First Global 100 Millionth User Delivery Ceremony" grandly at the Shanghai North Bund World Living Room. More than ten whole vehicle brands and 19 main models under SAIC, with the innovative form of "Global Relay Delivery", spanned continents and linked domestic and overseas markets, officially declaring SAIC Group as the first in China's automotive industry to break 100 million in cumulative production and sales, carving a historic milestone for the development of China's automotive industry.

From the first "Phoenix" sedan born in 1958, to today's global automotive group with a scale of 100 million vehicles; from local car making hammered by hand, to full industry chain synergy and intelligent manufacturing of Chinese globalization; from single product output to technology, brand, and service full value chain going global, SAIC has written the era's answer for Chinese cars to catch up, run alongside, and go from local to global with over 70 years of progress. 100 million vehicles is not only a quantum leap in production and sales scale, but also a heavy load of 100 million units of user trust, a testament to the strength of China's automotive industry's rise.

I. Over 70 Years of Progress: From "Zero Breakthrough" to "100 Million-Level Leap"

The development history of SAIC Group is a condensed history of China's automotive industry's progress.

In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and Shanghai's automotive industry officially set sail. In 1958, the first generation of automotive workers manually assembled the first **"Phoenix" sedan**, achieving a "zero breakthrough" in Shanghai sedan manufacturing, opening the difficult exploration of China's independent car making. At that time, conditions were simple and technology was weak, but the seed of steadfastness for independence and pursuit of quality was planted.

After the Reform and Opening Up, SAIC seized the opportunity of the times and entered a new stage of joint cooperation and rapid growth. In 1983, the Santana officially came off the line, not only opening the tide of popularization of Chinese household sedans, but also driving the establishment of a modern automotive parts supporting system, promoting the systemization and standardization upgrade of China's automotive manufacturing system. In 1997, SAIC General Motors was established, achieving a "Shanghai Speed" with 23 months to go from "building factory to delivering vehicles", refreshing industry records, and simultaneously building the first joint venture exclusive automotive R&D and design center domestically, achieving a leap from manufacturing to R&D.

Entering the new century, SAIC firmly promoted independent innovation and brand upward movement. In 2006, the Roewe brand was born, sounding the horn for the comprehensive rise of independent passenger cars; in 2016, the world's first Internet car Roewe RX5 went on sale, opening a new era of automotive intelligence; in 2020, IM Motors appeared, targeting the global luxury market with a high-end intelligent electric track. From fuel vehicles to new energy, from traditional manufacturing to intelligent electric, from local layout to global operations, SAIC has always been at the forefront of industry transformation.

For over 70 years of wind and rain, SAIC has always adhered to the core concept of **"Know Cars, Know You Better"**. "Know Cars", is the ultimate pursuit of core technologies, is the continuous breakthrough of cutting-edge technologies such as full wire-controlled chassis, semi-solid state batteries, AI large models, intelligent driving; "Know You", is to convert hardcore technology into user-perceivable and enjoyalbe travel experiences, letting every innovation serve real car usage scenarios. From the first vehicle to the first 100 millionth vehicle, what changes is scale and technology, what remains unchanged is the original intention of sticking to quality and serving users. 100 million vehicles is the most powerful fulfillment of this original intention.

Full System Strength Support: Full Brand Matrix + Global Layout, Casting the Foundation of 100 Million Vehicles

Behind the 100 million vehicle scale is SAIC's full value chain closed-loop system covering six sectors: whole vehicles, parts, mobility, financial services, international operations, and innovative technology, and the strong comprehensive strength of synergy between independent and joint ventures, passenger and commercial vehicles, and domestic and overseas linkage.

Sales data corroborates hardcore strength: From January to April 2026, SAIC Group's cumulative sales reached 1.302 million vehicles, ranking first among Chinese automakers for four consecutive months; among them, independent brand sales were 910,000 vehicles, accounting for nearly 70%, becoming the core engine of growth; new energy vehicle sales were 412,000 vehicles, stably in the first echelon of the industry; overseas market sales were 459,000 vehicles, surging 50.2% year-on-year, continuing to lead Chinese brand exports.

This global relay delivery, SAIC's full brand matrix made a powerful appearance. Independent brands went all out: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuexing Dana T1, SUNWIN Electric Bus, Iveco Juzing EV and other models were delivered in batches, covering household commuting, family travel, business operations, logistics transportation, urban public transport all scenarios, meeting users' diversified needs.

Joint ventures entered the "Joint Venture 2.0" technology co-innovation stage, showing heavy results: Volkswagen ID. ERA 9X globally debuted with Momenta R7 Reinforced Learning World Model, delivered over 7,000 units in the first month of listing; AUDI E7X is planned to become Audi's first model globally landing L3-level autonomous driving; Buick Zhijing E7 is built on the "Xiaoyao" Super Fusion Architecture, sales broke 10,000 units in the first month of listing. From "Market for Technology" to "Technology Defines Products", SAIC achieved a complete role leap, leading the new direction of high-quality development of joint ventures.

Global layout is the key support for SAIC's 100 million leap. As a pioneer in Chinese automotive "Going Global", SAIC has already deployed over 100 parts bases and over 3000 dealer outlets overseas, built 3 Global R&D Centers in London, as well as 4 overseas manufacturing bases in Thailand, Indonesia, India, Pakistan; Anji Logistics formed 42 professional Ro-Ro ships, opened 8 international routes, building an efficient global logistics system.

Currently, SAIC's products and services have covered over 170 countries and regions worldwide, with cumulative overseas sales breaking 7 million vehicles. MG brand ranked first among Chinese brands in European sales for 11 consecutive years, European annual sales broke 300,000 in 2025, becoming the first Chinese automotive brand to break 1 million in cumulative sales in Europe and the UK. In March 2026, MG released Semi-Solid State Battery and Hybrid + Hybrid Technology in Germany, breaking 20,000 units in a single month overseas, winning global market recognition with hardcore technology. SAIC is moving from "Product Going Global" to "Value Chain Going Global", letting Chinese Intelligent Manufacturing shine on the global stage.

User-Centric: 100 Million Trusts, Originating from "Know Cars, Know You Better"

SAIC's 100 million leap is essentially the accumulation and precipitation of user trust. In this delivery gala, there was no grand technology presentation, but focused on every real user, letting ordinary people become the protagonists, vividly interpreting the deep connotation of "Know Cars, Know You Better".

GET App founder Luo Zhenyu served as the 001st Experience Officer for Huajing S, from praising Huawei Qiankun Smart Driving to deeply visiting the factory to witness the off-line, recognizing SAIC's dual strength of technology and quality; former national team player Yang Chen chose Volkswagen ID. ERA 9X, valuing its high-efficiency range extender system and consistency with long-termism values; charity blogger Liu Jia stuck to mountain area charity for five years, was moved by Buick Zhijing E7's "Full Score Cockpit"; London doctor Natalia inherited family MG sentiment, returning couple brought overseas car usage memories back to the motherland; there were also bulk users such as logistics enterprises, bus companies, tourism teams, letting SAIC become a reliable partner for fighters.

From tech bloggers to sports stars, from public welfare persons to entrepreneurs, from overseas users to local families, every user's choice is an endorsement of SAIC products and services. SAIC always insists that the ultimate value of technology is to serve people, the ultimate goal of car making is to guard every journey, warming every family. 100 million vehicles is the carrying of 100 million life stories, the guard of 100 million beautiful journeys, and more 100 million heavy trusts.

At the product level, SAIC oriented by user needs, built a product matrix covering all categories, all price points, all scenarios. Home cars pursue comfort and energy saving, high-end car owners focus on intelligent luxury, commercial vehicles focus on reliability and efficiency, new energy vehicles achieve range and safety balance. At the same time, continuously upgrading quality and experience, from infant-level healthy cockpit, full domain security protection, to intelligent interaction, comfortable chassis, every detail is polished around users' real car usage scenarios, letting high-end inclusion, letting technology approachable.

Start New Journey: Starting from 100 Million Level, Towards the New Era of Smart Electric

100 million vehicles is a milestone, but also a new starting point. Facing the wave of smart electrification, SAIC in the posture of "Second Entrepreneurship", full sprint for new heights of the global automotive market.

Technology innovation continues to lead: Deeply cultivating solid / semi-solid batteries, full wire-controlled chassis, AI large models, high-level intelligent driving and other cutting-edge technologies, promoting core technology autonomous and controllable; global R&D system synergy effort, quickly transforming laboratory technology into mass production configuration, letting users enjoy tech dividends first.

Brand upward movement is unswerving: Strengthen IM, Roewe, MG, Wuling and other independent matrices, upgrade Volkswagen, Audi, Buick and other joint venture brands, form a high-low matching, domestic and overseas coordinated brand system, meeting global users' differentiated needs.

Global strategy depth promotion: Deepen "Glocal" Global + Local strategy, expand overseas production capacity and channel layout, promote technology, standards, services synchronously going global, improving Chinese automotive brands' global voice.

User service comprehensive upgrade: Stick to "Know Cars, Know You Better" concept, with user full lifecycle experience as the core, building a more considerate, more convenient, more intelligent service system, letting every user feel SAIC's temperature and sincerity.

From 1955 to 2026, from the first vehicle to the first 100 millionth vehicle, SAIC witnessed and promoted China's automotive industry from nothing to something, from weak to strong. 100 million leap is a breakthrough of scale, a victory of technology, a result of globalization, and more a crystallization of user trust.

Standing at a brand new historical starting point, SAIC will continue to adhere to the original intention, stick to innovation, deep dive into users, lead globally, walk together with 100 million users and global partners, with the power of Chinese Intelligent Manufacturing, create a better travel future together, and continue to contribute to China moving from an automotive powerhouse to an automotive strong country!

二零二六年五月二十八日，上汽集團「全球首億位用戶交車儀式」喺上海北外灘世界會客廳隆重舉行。上汽旗下十多款整車品牌、十九款主力車型以「全球接力交付」嘅創新形式，跨越洲際、聯動海内外，正式宣佈上汽集團成為中國汽車行業首家累計產銷量突破一億輛嘅汽車集團，為中國汽車工業發展鐫刻下歷史性里程碑。

從一九五八年第一輛「鳳凰牌」轎車誕生，到而家億輛規模嘅全球汽車集團；從手工敲打嘅本土造車，到全產業鏈協同、全球化營運嘅中國智造；從單一產品輸出，到技術、品牌、服務全價值鏈出海，上汽用七十餘年奮進征程，書寫咗中國汽車從追趕到並跑、從本土走向世界嘅時代答卷。一億輛，唔單止係產銷規模嘅量級跨越，更係一億份用戶信任嘅厚重承載，係中國汽車工業崛起嘅實力見證。

一、七十餘載砥礪前行：從「零嘅突破」到「億級跨越」

上汽集團嘅發展史，係一部濃縮嘅中國汽車工業奮進史。

一九五五年，上海內燃機配件製造公司成立，上海汽車工業正式啟航。一九五八年，第一代汽車人以手工裝配打造出第一輛「**鳳凰牌**」轎車，實現上海轎車製造「零嘅突破」，開啟中國自主造車嘅艱難探索。彼時條件簡陋、技術薄弱，卻埋低咗堅守自主、追求品質嘅初心火種。

改革開放後，上汽捕捉到時代機遇，邁入合資合作、快速成長嘅新階段。一九八三年，桑塔納正式下線，唔單止開啟中國家用轎車普及浪潮，更帶動建立起現代化汽車零部件配套體系，推動中國汽車製造體系化、標準化升級。一九九七年，上海通用汽車成立，以二十三個月的「建廠出車」「上海速度」，刷新行業紀錄，同步建成國內首座合資專屬汽車研發設計中心，實現從製造到研發嘅跨越。

邁入新世紀，上汽堅定推進自主創新同品牌向上。二零零六年，榮威品牌誕生，吹響自主品牌乘用車全面崛起嘅號角；二零一六年，全球首款互聯網汽車榮威 RX5 上市，開啟汽車智能化新時代；二零二零年，智己汽車面世，以高端智能電動車賽道，衝擊全球豪華市場。從燃油車到新能源，從傳統製造到智能電動車，從本土佈局到全球營運，上汽始終走在行業轉型前列。

七十餘載風雨兼程，上汽始終堅守「**懂車更懂你**」嘅核心理念。「懂車」，係對核心技術嘅極致追求，係全線控底盤、半固態電池、AI 大模型、智能駕駛等前沿技術持續突破；「懂你」，係將硬核科技轉化為用戶可感知、可享受嘅出行體驗，令每一項創新都服務於真實用車場景。從第一輛車到第一億輛車，變係規模同技術，唔變係堅守品質、服務用戶嘅初心。一億輛，正係對這份初心最有力嘅兌現。

全體系實力支撐：全品牌陣列 + 全球化佈局，鑄就億輛根基

億輛規模背後，係上汽覆蓋整車、零部件、移動出行、金融服務、國際經營、創新科技六大板塊嘅全價值鏈閉環體系，係自主品牌同合資協同、乘用同商用並舉、國內同海外聯動嘅強大綜合實力。

銷量數據印證硬核實力：二零二六年一至四月，上汽集團累計銷量達 130.2 萬輛，連續四個月位居中國車企銷量榜首；其中自主品牌銷量 91 萬輛，佔比近 70%，成為增長核心引擎；新能源車型銷售 41.2 萬輛，穩居行業第一梯隊；海外市場銷量 45.9 萬輛，同比大升 50.2%，持續領跑中國品牌出海。

今次全球接力交付，上汽全品牌陣列強勢亮相。自主品牌全面發力：尚界 Z7、華境 S、榮威 M7、MG4 半固態電池版、五菱星光 560、大通 eDeliver5、紅岩重卡、躍進大拿 T1、申沃純電客車、依維柯聚星 EV 等車型集中交付，覆蓋家用代步、家庭出行、商務營運、物流運輸、城市公共交通全場景，滿足用戶多元化需求。

合資品牌邁入「合資 2.0」技術共創新階段，亮出重磅成果：大眾 ID. ERA 9X 全球首發搭載 Momenta R7 強化學習世界模型，上市一月交付破 7000 台；AUDI E7X 規劃成為奧迪全球首款落地 L3 級自動駕駛嘅車型；別克至境 E7 基於「逍遙」超級融合架構打造，上市一月銷量破萬台。從「市場換技術」到「技術定義產品」，上汽實現角色徹底躍遷，引領合資品牌高質量發展新方向。

全球化佈局係上汽億輛跨越嘅關鍵支撐。作為中國汽車「走出去」嘅先行者，上汽已在海外佈局超 100 個零部件基地、超 3000 個經銷商網點，建成倫敦三大全球研發中心，以及泰國、印尼、印度、巴基斯坦四大海外製造基地；安吉物流組建 42 艘專業滾裝船，開通 8 條國際航線，構建起高效全球物流體系。

目前，上汽產品同服務已覆蓋全球 170 多個國家同地區，海外累計銷量突破 700 萬輛。MG 品牌連續 11 年位居中國品牌歐洲銷量第一，二零二五年歐洲年銷突破 30 萬輛，成為首個喺歐洲及英國累計銷量破百萬嘅中國汽车品牌。二零二六年三月，MG 喺德國發佈半固態電池同 Hybrid + 混動技術，海外單月銷量突破 2 萬輛，以硬核技術贏得全球市場認可。上汽正從「產品出海」邁向「價值鏈出海」，令中國智造閃耀全球舞台。

以用戶為中心：一億份信任，源於「識車更識你」

上汽嘅億輛跨越，本質係用戶信任嘅累積同沉澱。喺今次交付盛典中，冇宏大地技術講解，而係聚焦每一位真實用戶，令普通人成為主角，生動演繹「識車更識你」嘅深層內涵。

得到 APP 創始人羅振宇作為華境 S 第 001 號體驗官，從盛讚華為乾崑智駕到深入工廠見證下線，認可上汽技術同品質嘅雙重實力；前國腳楊晨選擇大眾 ID. ERA 9X，看重佢高效增程系統同長期主義價值契合；公益博主劉佳五年堅守山區公益，被別克至境 E7 嘅「滿分座艙」打动；倫敦醫生 Natalia 傳承家族 MG 情懷，歸國情侶把海外用車記憶帶返祖國；更有物流企業、公交公司、旅遊團隊等批量用戶，令上汽成為奮鬥者嘅可靠夥伴。

從科技博主到體育名將，從公益人到企業家，從海外用戶到本土家庭，每一位用戶嘅選擇，都係對上汽產品同服務嘅認可。上汽始終堅持，技術嘅終極價值係服務於人，造車嘅最終目標係守護每一段出行、溫暖每一個家庭。一億輛，係一億段人生故事嘅承載，係一億次美好出行嘅守護，更加係一億份沉甸甸嘅信賴。

喺產品層面，上汽以用戶需求為導向，打造覆蓋全品類、全價位、全場景嘅產品陣列。私家車追求舒適節能，高端車主打智能豪華，商用車注重可靠高效，新能源車實現續航同安全兼顧。同時，持續升級品質同體驗，從嬰兒級健康座艙、全域安全防護，到智能交互、舒適底盤，每一處細節都圍繞用戶真實用車場景打磨，令高端普惠、令科技親民。

啟新程：以億級為起點，邁向智電新時代

一億輛係里程碑，更加係新起點。面對智能電動車浪潮，上汽以「二次創業」嘅姿態，全力衝刺全球汽車市場新高度。

技術創新持續領跑：深耕固態 / 半固態電池、全線控底盤、AI 大模型、高階智能駕駛等前沿技術，推動核心技術自主可控；全球研發體系協同發力，快速將實驗室技術轉化為量產配置，讓用戶率先享受科技紅利。

品牌向上堅定不移：做強智己、榮威、MG、五菱等自主品牌陣列，升級大眾、奧迪、別克等合資品牌，形成高低搭配、海内外協同嘅品牌體系，滿足全球用戶差異化需求。

全球化戰略縱深推進：深化「Glocal」全球 + 本土戰略，擴大海外產能同渠道佈局，推動技術、標準、服務同步出海，提升中國汽车品牌全球話語權。

用戶服務全面升級：堅守「識車更識你」理念，以用戶全生命週期體驗為核心，打造更貼心、更便捷、更智能嘅服務體系，令每一位用戶都能感受上汽嘅溫度同誠意。

從 1955 到 2026，從第一輛車到第一億輛車，上汽見證並推動中國汽車工業從無到有、從弱到強。一億輛嘅跨越，係規模嘅突破、係技術嘅勝利、係全球化嘅成果，更加係用戶信任嘅結晶。

站喺全新歷史起點，上汽將繼續秉持初心、堅守創新、深耕用戶、引領全球，與一億用戶及全球夥伴億路同行，以中國智造之力，共創美好出行未來，為中國從汽車大國邁向汽車強國持續貢獻力量！

上汽乘用車嘅「壓艙石」與「全球牌」。

如今，純電兩廂市場已經係一片刀刀見紅嘅戰場。零跑 A10、奇瑞 QQ3 等新玩家密集入場，價錢同配置嘅纏鬥愈趨白熱化。

就喺呢個關口，上汽乘用車旗下 MG 品牌亮出自己嘅答案——2026 款 MG4。

呢款被官方稱之為「加到瘋狂」嘅年度改款車型，帶住價值 5000 蚊嘅配置升級，嘗試喺即將開幕嘅 2026 北京車展上再次證明：真正嘅爆款，唔會輕易被撼動。

MG4 點解要加碼？一組數據足以說明佢對於 MG 品牌乃至上汽集團嘅分量。

01

上汽集團發布嘅 2026 年 3 月產銷快報顯示，今年第一季度，上汽集團累計批售 97.3 萬輛，同比增長 3%，零售達到 100.8 萬輛，成為第一季度唯一零售破百萬嘅國內車企。

喺行業整體承壓嘅背景下，帶動增長嘅引擎正係自主品牌。

第一季度，上汽自主品牌銷量達 65.7 萬輛，同比增長 9.3%，佔集團總銷量嘅 67.6%，較去年同期提升近 4 個百分點。其中，上汽乘用車第一季度銷售 23 萬輛，同比大漲 40.4%，增速位居集團前列。

具體到名爵品牌，行業數據顯示，2026 年 3 月名爵品牌批售量超 8 萬輛，第一季度累計批售超過 20 萬輛。而 MG4 一輛車，3 月批售就達到 1.5 萬輛，自去年 8 月上市以來已連續 6 個月實現月銷破萬。

喺新能源市場，「熱賣不過三個月」係常態，MG4 嘅持續性無疑打破咗呢個魔咒。

更值得注意嘅係，第一季度上汽乘用車新能源車銷量達 8.5 萬輛，同比激增 214.6%。而同期上汽集團整體新新能源車銷量同比下降 10%。

兩相對比，MG4 作為上汽乘用車新能源陣營嘅主力，佢嘅貢獻不言而喻。可以說，喺集團新能源板塊短期承壓嘅情況下，MG4 充當咗自主品牌新能源嘅「穩定器」。

對 MG 品牌嚟講，MG4 唔止係一款產品，而係整個品牌喺新能源轉型期嘅「壓艙石」。佢嘅成績證明：喺充分競爭嘅市場入面，真正能打嘅產品從來唔缺銷量。

02

MG4 嘅價值唔止喺國內。2026 年初，MG 喺歐洲、英國嘅累計交付量正式突破 100 萬輛，成為首個達成該成就嘅中國汽車品牌。其中，純電動汽車達 31.7 萬輛，僅英國市場就超過 10 萬輛。

這意味著中國汽車品牌喺歐洲已唔再係「外來者」，而係被主流市場接納嘅參與者。

回顧 MG 嘅歐洲軌跡：2021 年銷量首次破 5 萬，2022 年躍至 10 萬級，2023 年突破 20 萬，2025 年已超 30 萬輛級。呢種翻倍式增長背後，MG4 係最鋒利嘅尖刀。今年春節期間，全新 MG4 已登陸英國同澳洲，其後仲會進入歐洲大陸、新加坡、東歐、南美等市場。

由集團層面睇，第一季度上汽海外市場累計銷售 32.5 萬輛，同比增長 48.3%。連續 11 年蟬聯中國品牌歐洲銷量冠軍嘅 MG，第一季度喺歐洲銷售超過 9 萬輛，同比增長 20%。

MG4 正係呢張「中國名片」上最亮眼嘅標識——佢喺安全標準、智能配置同駕控體驗上，都達到咗全球市場嘅入門門檻。

03

回到 2026 款 MG4 產品本身。新車新增冰晶藍、杏仁米兩款車色，前者係保時捷同款高端質感，後者以淡雅格調擊中年輕審美。黑色懸浮車頂同 17 吋星芒輪轂令整車更利落、更具運動感，省去咗用戶其後改裝費用。

座艙內，15.6 吋 2.5K 超清大螢幕搭配 8.88 吋儀表板，右側新增卡片模式，音樂、里程、胎壓監測一屏盡顯。全新星夜紫內飾與雙色方向盤，喺細節處透出越級精緻感。

真正令競爭對手坐唔住嘅，係前排滿配座椅——加熱、通風、八點按摩、記憶調節全部拉滿，配合全新小憩模式，一鍵將座艙變作私人休憩空間。呢種配置，以往好難出現喺 6 萬級車型上。

智能化方面，新增嘅 437 智趣版搭載地平線智駕方案，高速 NOA 同智能泊車達到同級領先水平。

泊車場景全面升級：車頭可直接泊入、DIY 自訂車位、斷頭路泊車、低速實時尋庫等。OPPO 智能座艙嘅 10 項功能升級，加上新增嘅無線 CarPlay 同車外隔空喊話功能，令手車連繫體驗再進一步。

安全駕控係今次升級嘅亮點。2026 款 MG4 全系標配 VMC 高速防爆胎穩定系統，電控反應低於 300 毫秒，可快速檢測並干預。

即使高速爆胎，車輛都能有效規避失控風險——呢種配置以往只喺 30 萬級車型出現，而家下放至 6 萬級。

Views of AutosKline：

回睇 2026 款 MG4 嘅升級，佢唔係一次簡單嘅年度改款，而係一場精準嘅市場卡位。

喺競爭最慘烈嘅 10 萬級純電兩廂市場，當對手仲喺度堆砌花哨配置時，MG4 揀咗更務實嘅路線：將安全、智能、舒適呢啲用戶真正關心嘅核心體驗，用最高嘅性價比交付出嚟。

對 MG 品牌，MG4 係新能源轉型嘅關鍵棋子；對上汽乘用車，佢係銷量增長嘅引擎；對上汽集團，佢係全球化戰略嘅一張王牌。

4 月 24 號，北京車展，2026 款 MG4 將正式上陣，到時 MG 仲會推出同影石合作嘅 1000 台秒杀款。呢款加到瘋狂嘅純電兩廂車究意能掀起幾大波瀾，值得市場拭目以待。