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After achieving a historical high in overseas market sales in June, SAIC Motor delivered another impressive performance report in July: overseas sales in July reached 142,000 vehicles, a year-on-year surge of 72.5%; cumulative sales from January to July reached 876,000 vehicles, growing 52.1% year-on-year, firmly maintaining its position in the first echelon of Chinese automakers expanding overseas.
With overseas sales continuing to surge, this is driven by SAIC's deepening promotion from "product going global" to "system going global". Recently, SAIC has densely launched multiple models in markets such as Europe, Southeast Asia, and South America, while simultaneously holding overseas technical conferences, establishing direct sales companies, and deepening local production... Global R&D, manufacturing, service, and brand operation capabilities continue to be perfected.
New models launch continuously, with warm responses in the overseas market
Recently, SAIC brands such as MG and Wuling have started a wave of new car launches overseas. On June 17, MG unveiled the new all-electric hatchback MG4 Urban in Bangkok, Thailand, offering Standard, Long Range, and Flagship versions, and achieved local production in Thailand; on July 16, this model landed in the Brazilian market, appearing alongside channels and after-sales ecosystems. As a "global car", MG4 Urban landed in the UK, Germany, Australia, Singapore and other markets this year, satisfying global user needs with advanced intelligent electrification technology and strong product capabilities.
Besides all-electric models, SAIC MG's HEV hybrid models also performed remarkably well, with monthly overseas sales nearing 27,000 vehicles, doubling year-on-year. On July 29, the MG ZS Hybrid+ was officially launched at the Indonesia International Motor Show. Relying on excellent fuel economy, smooth and sensitive driving performance, and perfect after-sales service, it quickly won the praise of Indonesian users.
Also debuting at the same Indonesia International Motor Show was Wuling Aira EV. This "global car" sharing the same DNA as Wuling Hongguang MINIEV is compact and agile, precisely matching local driving scenarios in Indonesia such as narrow streets, cramped parking spaces, and multi-person travel. The model is locally produced at the Cikarang Plant in Indonesia, relying on the manufacturing, channels, and user foundation accumulated in Indonesia, establishing a new benchmark for electric cars in Indonesian cities and continuously digging deep into the local market.
The new car effect is gradually appearing in regional markets. In Europe, MG brand cumulative sales from January to July reached 218,000 vehicles, growing 22.8% year-on-year, retaining the title of "China Brand Europe Sales Champion"; in Italy, MG cumulative users broke through 150,000, becoming the brand's second 150,000+ market in Europe after the UK. SAIC-GM-Wuling also performed remarkably well, with overseas exports exceeding 30,000 vehicles consecutively for 4 months, cumulative overseas sales from January to July breaking through 200,000 vehicles, showing strong growth momentum.
Strengthening system deepening, overseas strategy steadily advancing
Dense new car launches are the forward positions of SAIC in the global market, while deeper breakthroughs lie in the comprehensive advancement of technology, standards, and systems—sharing cutting-edge technology, integrating into local markets, taking root in industrial ecosystems, and serving local users.
On July 8, MG held a technical conference in London, UK, bringing the most cutting-edge intelligent electrification technology back to the brand's place of origin. The conference centrally showcased MG Plug-in Hybrid+, SolidCore semi-solid-state battery, and MG Parking smart cockpit with assisted driving, demonstrating SAIC's strong technical strength to global users.
The next day, MG showcased the two-door all-electric concept car MG Go! and the coupé SUV concept car MG Cyber at the Goodwood Festival of Speed. Both models draw design inspiration from the brand's historical classics. MG Go! offers users a new choice for personalized all-electric travel with its compact and sporty stance; MG Cyber is positioned as an electric flagship coupé SUV, carrying the brand's future design language and upward vision.
Regarding sales channels, in July, the MG brand established direct sales companies in Belgium and Luxembourg, fully responsible for distribution, sales, and channel operations in the local markets. The construction of the direct sales system is a transition of MG from "selling cars" to "operating", helping the brand more directly reach customer needs, organize sales rhythms, improve service capabilities, and achieve agile responses to market dynamics.
Forward-looking designed products, cutting-edge hardcore technology, and deeply laid-out systems constitute the new pattern of the MG brand's overseas expansion stepping by steps. Shifting from sales scale leadership to deepening local markets and building long-term user relationships, SAIC's "Glocal strategy" is being rapidly implemented.
Commercial vehicles active layout, market development steadily promoted
While the overseas passenger car market continues to break through, SAIC Commercial Vehicles has also achieved remarkable performance overseas. In July, SAIC MAXUS sold 14,000 vehicles overseas, a year-on-year surge of 69%, with products continuously selling well in more than 100 countries and regions worldwide. The first batch of 200 MAXUS T60 pickups purchased by Venezuela Petroleum Company, coupled with the steady landing of bulk orders for pickups in Chilean mining areas, confirmed the overseas enterprise customers' recognition of MAXUS's high-end pickup commercial value; in the Greek light commercial vehicle market, the SAIC MAXUS brand maintained the number one market share of Chinese brands for 6 consecutive months, and the penetration pace in the European market continued to accelerate.
In the heavy truck and bus fields, recently SAIC Hongyan reached a 1,000-unit new energy heavy truck strategic cooperation agreement with a top port client in Thailand, creating a new historical high for the scale of a single export of domestic new energy heavy trucks to Southeast Asia. This batch of new energy heavy trucks underwent local optimization targeting Southeast Asia's high temperature, heavy rain, and heavy load conditions, and simultaneously improved the overseas charging, maintenance, and spare parts ecosystem layout. The first batch of vehicles has been shipped to Thailand. Sunwin buses appeared at the Australian Bus & Coach Exhibition in July, displaying the all-electric city bus iEV12 tailored for the Oceania market, meeting the needs of right-hand drive, longer operating mileage, and better handling performance, while possessing high reliability and scalability, satisfying Australian market needs with advanced products and services.
From light vans and pickups to heavy trucks and buses, SAIC Commercial Vehicles' overseas path not only features a multi-category matrix but also actively explores deep local operations. In the process of breaking through orders to settling reputation, SAIC is deeply laying out in the global commercial vehicle market with systematic strength, continuously expanding market growth space.
From MG's technical conference and direct layout in Europe to Wuling's local production in Southeast Asia, and then to the deep breakthrough of the commercial vehicle segment in multiple categories and regional markets, SAIC's global operations continue to deepen. From "going out" to "going in", the development logic of Chinese automobiles going overseas is being reshaped. The synergy resonance formed by excellent products and complete systems will make the brand image of Made in China increasingly bright on the world stage.
