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Since 2026, the Chinese automotive market has seen a dense launch of new vehicles, with hundreds of new models flooding in, drastically expanding consumer choice. However, as more new models emerge, the industry needs to answer a core question: after the initial launch buzz fades, can sales sustain? Compared to short-term explosions, sustained high sales are becoming a more important benchmark for product quality.
Under this benchmark, SAIC's MG4, MG 07, Shangjie Z7/Z7T, Huajing S and other intelligent new energy products have seen hot sales spanning launch and steady periods, forming more valuable hit samples: MG4 sold 150,000 units in the first year after launch, achieving steady monthly sales exceeding 10,000 for 11 consecutive months; MG 07 locked 42,000 orders in 20 days after launch; Shangjie Z7/Z7T delivered over 20,000 units in two months, topping the reputation of mid-to-large pure electric coupes with top Net Promoter Score (NPS); Huajing S had monthly sales increase for four consecutive months, with cumulative delivery of 25,000 units, ranking first tier in NPS for new energy SUVs within 250,000 yuan.
These products belong to different brands, categories, and price points, yet share the same methodology: demand-oriented, seeking blue oceans in the red ocean. Breaking it down, this methodology has one premise and three pillars—the premise is mastering core technologies, the pillars are Parts and Assembly Integration, Scaling, and Internationalization.
Core Technology: The Premise of Accurately Understanding User Needs
The underlying logic of tech inclusivity is to make leading technology available to a wider audience at a more sincere price.
SAIC's confidence comes from nearly 190 billion yuan of R&D investment and over 24,000 valid patents in electrification and intelligence over the past decade. This formed a technical foundation of "Smart Brain, Robust Body, Powerful Heart", with a batch of core technologies gradually commercialized, building a solid moat: Semi-solid-state batteries achieved mass production and vehicle integration first, DMH hybrid thermal efficiency reached 46.3%, wire-controlled chassis saw mass production application first, and it holds passenger/commercial vehicle
L4 dual licenses.
Thanks to these reserves, inclusivity is not a slogan, but a list of items that can be redeemed: 60,000-level Roewe i6 standard equipped with 8155 chip and DouBao Large Model; 90,000-level MG4X fully standard equipped with semi-solid-state batteries and rear-drive five-link suspension; 150,000-level market MG 07 brings 800V high-voltage platform, 5C supercharging, 845km range and Momenta R7 advanced intelligent driving into the mix; Jiayue 07 brings AI-native cockpits into the mainstream family SUV market; 200,000-level market, new generation IM L6 standard equipped with SAIC new generation NEO three-electric architecture, full wire-controlled chassis, IM Claw Lobster Intelligent Agent, allowing users to enjoy next-gen tech for the next three years first; Shangjie Z7/Z7T series standard equipped with Huawei Qiankun Intelligent Driving and 896-line LiDAR, bringing "entry-level full-spec" intelligent travel experience to users.
Precise understanding of user needs and usage scenarios is the premise for tech inclusivity and precise product definition. Taking Shangjie Z7/Z7T as an example, according to the first batch of user surveys by Jielan Road, Shangjie Z7 series owners show a younger, highly educated characteristic, mainly urban young users, with female users accounting for 42.3%, far higher than the industry average. Among them, Z7 attracts younger unmarried female users more, being urban players who like fitness, parties, and urban socializing; Z7T is more favored by urban high-knowledge families, owners are keen on traveling, camping, fishing and climbing, shooting brake styling, large space and car fridge therefore accommodate a larger travel radius. Huajing S then understood another group: nearly nine out of ten first batch of owners are families with children, six out of ten come from joint venture replacement, they need not fresh gimmicks, but large six-seat space, full-series Huawei Qiankun Intelligent Driving and "Certainty" within budget. Product definition precision determines sales duration.
Parts and Assembly Integration: Realizing User Needs through Industry Chain Collaboration
After precise insight into needs, how to realize at scale quickly? SAIC's answer is the vertically integrated full industry chain system established over more than 70 years.
Relying on industry-leading parts companies within the system such as Huayu, Yanfeng, Qingtao, SAIC Passenger Vehicles and Parts System established a Parts and Assembly integration relationship with pre-binding and joint development. Suppliers are deeply bound in the early project stage, jointly defining products and user needs, jointly assessing competitiveness, jointly optimizing design and cost. This is the first cornerstone of SAIC's hit methodology and also the advantage of traditional automakers that is hardest to be replicated by new forces.
Collaboration radius also extends outward. Cooperation with Huawei made Qiankun Intelligent Driving and Harmony Cockpit standard equipment for all Shangjie and Huajing S models; Cooperation with Momenta is deeper, forming cross-shareholding and strategic embedding: SAIC is Momenta's largest institutional shareholder, Momenta cross-shareholds IM, data, scenarios and R&D rhythm kept in sync. More importantly, Momenta advanced intelligent driving solution has landed on Roewe, MG, Volkswagen, AUDI, Buick, Cadillac and other independent and joint venture brands, forming cross-brand, cross-system scaled application. For SAIC system brands, this collaboration can accelerate intelligent technology mass production landing and form differentiated market competition advantage; For Momenta, the solution applied on multiple vehicle models can rapidly amplify scale, accelerate data closed loop, promote technology iteration, build technology moat, and improve revenue and profit levels, thereby forming a virtuous positive cycle. This "Capital + Industry + Data" mutual rush guarantees the most advanced driving models land on SAIC products first time in mass production.
The essence of Parts and Assembly Integration is to make the entire industry chain a demand translator: a user's complaint can be converted into the next OTA upgrade in the shortest path, or a standard spec on the next generation product.
Scaling: Making Tech Equity a Sustainable Business
Making high-spec into standard spec, the most easily attracting doubt lies in whether profit can keep up.
SAIC's solution is to make predictions at the million-level volume, let core modules be shared across models, use scale to dilute R&D and manufacturing costs, achieve high-spec price without removing specs. The same Momenta intelligent driving model, from IM to MG, Roewe, to Buick Zhijing, Volkswagen ID.ERA, Audi, as scale expands, cost amortization gets lower; The same semi-solid-state battery technology, from domestic MG4 family spread to overseas hybrid models, scale effect makes frontier technology quickly mass production application.
User reputation proves, business model established and healthy: 85% users chose Huajing S high-spec version, truly not low price that makes users pay, but value; Its new car NPS reached 86 points, reputation spread became the core driving sales four consecutive months increase. More importantly, tech inclusivity did not come at the cost of sacrificing business quality.
First half year, SAIC core net profit attributable to parent company increased by 72% YoY, gross margin improved 3 percentage points, operating cash flow net amount increased 158% dramatically. In the background of industry competition intensifying and domestic demand under pressure, this group of core business indicators outlines a steady and resilient enterprise. While high-spec becomes standard spec, SAIC business basic platform is also solid. This is an insurance given to tech equity by scaling: tech inclusivity is not a one-time price concession, but a sustainable business model.
Internationalization: Verifying and Feeding Back Product Iteration in Global Markets
Blue oceans not only domestic, SAIC also found breakthrough in overseas.
MG retained the China brand Europe sales champion for 11 consecutive years, Europe cumulative delivery exceeded 1 million vehicles; Jan-Aug SAIC overseas sales 1.016 million vehicles, YoY surged 52.9%. More important than numbers is the posture change: July, MG took Tech Conference to brand origin London, took concept cars to Goodwood Speed Festival, upgraded from selling cars overseas to "Walk in" of technology, capacity, service ecosystem, from product output upgraded to standard output.
1 million vehicle overseas scale, competing is no longer whether a single car can sell, but whether a system can run long-term. SAIC for this paved system network: Anji Logistics 42 self-operated RoRo ships, 8 international routes, Ocean year transport capacity 600,000 vehicles, hold transport power initiative in own hands; Thailand, Indonesia, India three vehicle manufacturing bases and Pakistan KD factory, plus Frankfurt Europe Engineering Center, three overseas R&D centers and three design centers, let R&D manufacturing capability close to local market; 3000+ overseas marketing service outlets and Indonesia financial service company, let sales, after-sales, finance land together. From selling to global to operating global, rely on this system behind support running.
Products to truly take root in local market, cannot do without local adaptation and development. SAIC for India market develop local voice assistant, for Brazil version MG ZS EV tropical climate specially optimize battery thermal management system. These details behind, is R&D system and market between distance shortened, also "Global + Local" Glocal 3.0 strategy most concrete appearance. Currently, SAIC formed Europe one 300,000 vehicle level and Americas, Middle East, Aus/NZ, ASEAN, South Asia five 50,000 vehicle level regional markets, products and services spread in 170+ countries and regions.
Internationalization to hit methodology feedback hidden and key: Global 170+ countries and regions complex road conditions, strict regulations and differentiated user needs, constitute strictest product verification field; Overseas cumulative sales exceeded 7 million vehicle user base, again for product definition provide larger sample demand insight. One car that can stand in European street, participate domestic market competition, naturally get extra calm.
From Understanding Cars to Understanding You: Redefining Value Standards
Looking back "SAIC Hit Methodology", logic closed loop clear: Frontier technology makes inclusivity possible, Parts-Assembly Integration makes needs land quickly, Scaling makes "Good quality and good price" sustainable, Internationalization makes products accept test in larger coordinate system, and all this starting point, is precise insight into user needs.
Past, automotive industry competition core is "Understand Car", make power, chassis, safety do to extreme; Today, decisive key is "Understand You better", make every frontier technology land as user perceivable good travel. Current frontier technology no longer just exclusive to million luxury cars, segmented market value standards are being redefined.
If shift gaze from one enterprise business performance to China Auto Industry overall leap, tech equity meaning truly appears. This May, SAIC became China's first cumulative production/sales exceeded 100 million vehicle auto group. 100 million vehicles behind, is 100 million real users to good travel longing and choice. SAIC through tech inclusivity answered a era proposition: Tech progress dividend, should belong to minority, or belong to more broad mainstream group? China Auto Industry used decades to walk from make car to make good car's road, now is answering third question—make good car everyone can enjoy affordably.
From Santana era market for technology, to take Tech Conference back to century-old auto brand origin, to today take semi-solid-state battery, wire-controlled chassis, advanced intelligent driving make mainstream market standard spec, China Auto role from technology follower became standard definers, with tech inclusivity reshape global competition pattern, just SAIC represented China brand's era mission and responsibility.
