On September 22, the launch event for the all-new QQ3 Modern Edition was held at Wuhu Jiuzi Square. The new car's official guide price is 88,900 yuan, the additional purchase price is 86,900 yuan, and the trade-in price is 83,900 yuan. This version is an official customized version of the QQ3, launched for urban commute users who pursue personalized appearance and cabin quality. The new car continues the product hardware foundation of the all-new QQ3, with targeted upgrades on exterior kits and interior materials.

In terms of market sales, the all-new QQ3 has achieved sales breaking 10,000 for 5 consecutive months. Single-month sales in August reached 19,103 units, with a month-on-month growth of 64.07%. Total orders domestically and internationally have exceeded 100,000, with pre-sale orders in overseas Thailand and Indonesia markets exceeding 20,000 units. Looking back at the brand history, the QQ series has cumulative sales exceeding 1.6 million units, with products sold to over 100 countries and regions. Since entering the electric era, this model has received certain market feedback in both domestic and overseas markets Chejiahao.

This launch event broke the traditional stage launch model, setting up multiple experience zones on-site and turning the launch activity into an experience activity open to citizens. Attendees could visit global quality technology exhibition booths and multiple modified sample car display areas. A total of 6 modified vehicles in different styles were displayed on-site, covering domestic style, coastal vacation, pet, outdoor, and other usage directions, intuitively displaying the model's modification expansion capabilities.

Chery Brand Global Spokesperson Sun Li attended the event to complete the new car delivery session for car owners. Stand-up comedians participated in the on-site interaction. This time it was really The Queen's Strict Selection! The quality display area placed white body shells, integrated hot-formed door rings, and other physical exhibits to intuitively display body structure and interior materials to the outside, and present vehicle test-related data on-site.

The Modern Edition adopts a Neo-Retro design concept, adding retro style kits on the basis of the original square-circle aesthetics. Exterior offers two exclusive paint colors: Modern Era and Anne Pearl, equipped with Time Emblem wheels, Wind Trace racing decals, Gilded chrome trim, and retro white front and rear bumpers. Paint uses PPG, Kansai supplier coatings, adopting a six-layer spraying process. Interior adopts Cloud Velvet Beige color scheme, center console and door panels feature houndstooth texture, ceiling, A/B pillars, and sun visors are wrapped in velvet material, equipped with dual soft-light vanity mirrors for driver and passenger, seats support ventilation and heating functions Chejiahao.

Whole vehicle hardware follows the native pure electric platform, rear-mounted rear-drive layout, equipped with four-wheel independent suspension, front and rear axle load ratio 50:50. Body cage structure high-strength steel accounts for 82%, equipped with integrated hot-formed door rings, hot-formed steel strength 1300MPa. Battery uses CATL battery cells, completed six-dimensional electrical safety verification, supports IP68 waterproofing.

Intelligent configurations include Qualcomm 8155 chip, 15.6-inch 2.5K center console screen, equipped with Carmind large model, supports outside-vehicle voice control of trunk and outside-vehicle broadcasting. 70L electric front trunk supports 8 opening methods, simultaneously equipped with L2 level assisted driving, 100+ scene automatic parking, 540° panoramic image. Vehicle supports OTA iteration, the manufacturer will continuously update cabin and driving-related functions based on user feedback, there are also six preset in-vehicle scene modes such as nap, pet, camping, standard 6.6kW external discharge function, adapted for outdoor travel needs Chery QQ.

The Modern Edition is essentially a personalized version completed by the factory. Currently, in the mini and compact pure electric small car market, many users have modification needs, but self-modification carries risks regarding compatibility and warranty. The Modern Edition takes the retro modification style that users like on the market, transforms it into factory mass-production configurations, no need for users to modify later themselves. The vehicle has not modified the three-electric, chassis main hardware, range and power parameters remain consistent with the standard version, improvements focus on exterior kits, interior materials, and some detail configurations.

Facing the fiercely competitive commute electric vehicle market, the all-new QQ3 relies on the accumulated sales base, The Modern Edition is used to supplement the personalized niche market, providing consumers with factory personalization options, instead of simply relying on user self-modification. Overall, the advantage of this model lies in the complete factory warranty, complete set of retro exterior and interior, helping the all-new QQ3 to surge to new sales heights.

9 月 22 日，全新 QQ3 摩登版上市發布會在蕪湖鳩茲廣場舉辦，新車官方指導價 8.89 萬元，增購價 8.69 萬元，置換價 8.39 萬元。該版本是 QQ3 的官方定製版本，面向追求外觀個性、座艙質感的城市代步用戶推出，新車延續全新 QQ3 的產品硬件基礎，在外觀套件、內飾用料進行針對性升級。

市場銷量層面，全新 QQ3 已經實現連續 5 個月銷量破萬，8 月單月銷量 19103 輛，環比增長 64.07%。海內外合計訂單突破 10 萬，海外泰國、印尼市場預售後訂單超過 2 萬台。回顧品牌歷史，QQ 系列累計銷量超過 160 萬台，產品銷往全球 100 多個國家和地區，進入電動時代之後，這款車型在國內和海外市場均獲得一定市場反饋車家號。

本次發布會打破傳統舞台發布模式，現場設置多個體驗展區，把上市活動做成面向市民開放的體驗活動。到場人員可以參觀全球品質技術展具、多台改裝樣車展示區。現場一共陳列 6 台不同風格改裝車輛，覆蓋國風、海岸度假、寵物、戶外等不同使用方向，直觀展示車型改裝拓展能力。

奇瑞品牌全球代言人孫麗到場參與活動，完成車主新車交付環節。脫口秀演員參與現場互動，這次真的是娘娘嚴選了！品質展示區擺放白車身、一體式熱成型門環等實物展品，將車身結構、內飾用料對外直觀展示，把車輛測試相關數據做現場呈現。

摩登版採用 Neo Retro 設計思路，在原有方圓美學基礎上增加復古風格套件。外觀提供摩登時代、安妮珍珠兩款專屬車漆，配備時光徽章輪轂、風跡競速拉花、鎏光鍍鉻飾條、復古白前後槓。車漆選用 PPG、關西供應商塗料，採用六層噴塗工藝。內飾採用雲絨米配色，中控、門板加入千鳥格紋理，頂棚、A/B 柱、遮陽板使用天鵝絨材質包覆，配備主副駕雙柔光化妝鏡，座椅支持通風、加熱功能車家號。

整車硬件沿用原生純電平台，後置後驅佈局，配備四輪獨立懸架，前後軸荷比 50:50。車身籠式結構高強度鋼佔比 82%，搭載一體式熱成型門環，熱成型鋼強度 1300MPa。電池使用寧德時代電芯，完成六維電安全相關驗證，支持 IP68 防水。

智能配置包含高通 8155 晶片、15.6 英寸 2.5K 中控屏，搭載 Carmind 大模型，支持車外語音控制後備箱、車外喊話。70L 電動前備箱支持 8 種開啟方式，同時配備 L2 級輔助駕駛、100+ 場景自動泊車、540° 全景影像。車輛支持 OTA 迭代，廠商會根據用戶反饋持續更新座艙與駕駛相關功能，還有小憩、寵物、露營等六種預設車內場景模式，標配 6.6kW 外放電功能，適配戶外出行需求奇瑞 QQ。

摩登本質是原廠完成的個性化版本。目前微型、緊湊型純電小車市場，不少用戶有改裝需求，但自行改裝存在適配、質保方面風險。摩登版將市場上用戶比較喜歡的復古改裝風格，轉化為原廠量產配置，不用用戶後期自行改動。該車沒有改動三電、底盤主體硬件，續航、動力參數與普通版本保持一致，提升集中在外觀套件、內飾材質、部分細節配置。

面對當下競爭激烈的代步電動車市場，全新 QQ3 依靠已經積累的銷量基礎，摩登版用來補充個性化細分市場，給消費者提供原廠個性的選擇，而不是單純依靠用戶自行改裝。整體看來，這款車型優勢在於完整的原廠質保、成套復古外觀內飾，助力全新 QQ3 一起衝擊銷量新高。

By/Guo Yao

On September 22, the QQ3 Modern Edition was launched under the theme of "QQ Show and its Friends". The new car announced three price levels: Official Guide Price 88,900 RMB yuan, Additional Purchase Price 86,900 RMB yuan, and Limited-time Trade-in Price 83,900 RMB yuan.

"Such a small car, yet invited so many big names (Famous actress Sun Li, Stand-up comedian Feng Zihao, Bu Jingyun, Island Owner attended), even the appearance fee isn't enough," sitting at the outdoor venue of Wuhu Jiuzi Plaza, hearing passersby comments outside, I couldn't agree more. I randomly searched for QQ3 performance, and was shocked. Combined wholesale from March to August 2026 totaled 68,916 units; Retail basis March-August totaled approx. 58,900 units. Wholesale exceeded 10,000 for 5 consecutive months, August surged to 19,100. Cumulative domestic and foreign orders already exceeded 100,000 units (including pending delivery). Looking back further, QQ3's predecessor, the old gasoline version (Production ceased 2003–2014), cumulative total sales were approx. 1.54 million units. It was the national legend car of that year, sold to over 100 countries globally.

"Hasty, offended," I muttered in my heart. QQ3 was actually an exceptionally capable strong contender back then, also the favorite of young people in that era. So, are the users of the current QQ3 Modern Edition the children of that generation grown up? Truly "Evolved QQ, Perpetual Customers".

01

Why can the continuously upgraded QQ3 always win over young people?

From 2003 when the first generation QQ launched with a price under 50,000 RMB yuan, using bright colors and a "smiling face" front to break the monotony of black, white, and gray in the Chinese car market, to cumulative sales exceeding 1.6 million units before production ceased in 2014, best-selling in 100+ countries and regions domestically and internationally, QQ was always that small car that made ordinary families feel "it's feasible to own a car for the first time". And the brand new QQ3 Modern Edition now, clearly wants to turn this "feasibility" into "desire".

The Modern Edition takes Neo Retro Futurism design language as its core, implementing a systematic upgrade on appearance, interior, and detail texture. Exclusive "Modern Era" Retro Green and "Annie Pearl" Milk Apricot two paint colors adopt 6-layer 2K high-quality paint process from Kansai, PPG suppliers. Time Badge Wheels, Wind Track Racing Decals, Golden Era Grille, Gilded Chrome Strips, Retro White Front and Rear Bumpers — these details that once only appeared in luxury brand customization packages are now offered by the factory as a package. As Zhang Hongyu said at the launch event: "Exterior, classic looks; Interior, unwavering persistence. Native Intelligent Pure Electric Platform, Master-level Chassis Tuning, All-dimension Safety Protection, Global Quality Validation — this hardcore foundation achievements the brand new QQ3 Modern Edition!"

Sitting inside the car, the idea of "bringing haute couture details into small cars" is even more distinct. Roof, A/B pillars, sun visors all upgraded with velvet wrapping; Center console panel, seats, door inner inlays incorporate houndstooth haute couture texture, matching modern color-contrast webbing. Brand new "Cloud Velvet Beige" cabin color scheme makes the whole cabin permeate a relaxed atmosphere like a fashion boutique. 15.6-inch 2.5K center screen matched with Qualcomm 8155 chip, built-in Carmind Large Model, supporting AI Natural Language Interaction. 70L Smart Electric Frunk supports 8 opening methods, cooperating with 6.6kW External Discharge and 4 1/4 Eco Thread Extension Interfaces. Camping, Markets, Outdoor Light Social Scenarios, Multiple gameplay unlocked at will.

But more interesting than product power is this generation of young people's attitude towards QQ3. Blind order data shows, 72% of users are aged between 25-35, 58% are female, Tier 1 and Tier 2 city customer share exceeds 60%. Among them, most have never seen the old QQ — what they buy is not nostalgia, but a "Chinese small car symbol belonging to our generation".

This also explains why those modified cars at the launch event were so eye-catching. Chinese Style Small Car, California Holiday, Cat Car, Hand-painted Car, Urban Safari, Outdoor Mountain Travel — six distinct style modified QQ3s lined up in a row, from low-key Chinese Style to Coast Holiday, from pet companionship to outdoor exploration, every one is telling the same thing: QQ3 is a canvas, and young people are the ones holding the pen. Chery's co-branding cooperation with "Honor of Kings · Chapter of Glory" even extends this co-creation to the digital world most familiar to young people.

More importantly, Chery designed a "99 brand new QQ3 Free Giveaway" gameplay for blind order users, encouraging users to share stories related to QQ on social platforms. This is no longer just selling cars, but building a young social arena with "Happiness" as the base color.

02

QQ Same Inside and Outside: A Globalization Narrative of a Small Car

If the hot sales in the domestic market verify QQ3's appeal among young groups, then the performance in the overseas market reveals the deeper value of this small car.

In 2026, the brand new QQ3 officially landed in the Southeast Asian market under the overseas name "Chery Q", first landing in Thailand, Indonesia two major core regions. Launched in Thailand in June, orders exceeded 3,000 units; Sold in Indonesia in July, orders exceeded 6,000 units. This is not a accidental explosion in a single market, but a verification of the systematic competitiveness of Chinese boutique small cars in the Southeast Asian market.

A sentence said by Chery Thailand General Manager Jim Lee was impressive: "'Chery QQ accompanied Thai users for 20 years, this is our biggest confidence for deep-plowing the local market.'" As early as 2006, the first generation Chery QQ had already entered Thailand, Indonesia, deeply imprinted in the memories of two generations of Southeast Asian consumers. After twenty years, Chery Q returns to this market. Thailand market 62% of orders come from female users; many Gen Z young people spontaneously check in and share on social platforms, compact body adapts to Bangkok narrow streets and alleys. Indonesia market has many middle-aged family users who reserved Chery Q due to "nostalgia".

Zhang Hongyu's attitude was distinct when discussing overseas markets: "From chassis architecture, battery safety to body structure, we simultaneously adapt to Southeast Asian right-hand drive vehicle regulations, experiencing harsh tests in multiple global regions, no cut-down specs, no exclusive versions." The new QQ3 and domestic version adopt the same car building standards, same technology platform, only completed localization adaptation optimization for Southeast Asian road regulations and hot and rainy climate. This "same cooling and heating globally" quality persistence lets Chery Q, together with MINI, Smart, build the "World's Three Little Ones" small car culture matrix.

From Bangkok to Jakarta, a small car crosses 20 years, relying on this solid momentum, stably parked in the lives of two generations again. As Chery demonstrated, every 17 seconds one "Chery-made" vehicle heads overseas, Chery products best-selling in 130+ countries and regions globally. And QQ, is the most emotionally warm splash in this wave of going global.

03

From National Legend Car to Cultural Asset: QQ3's Historical Coordinate and Practical Significance

Looking back at QQ3's history, there is a set of numbers that cannot be bypassed: First generation QQ series cumulative sales 1.6 million+, best-selling in 100+ countries and regions domestically and internationally, champion of Chinese micro sedan sales for four consecutive years, in 2011 became the first domestic micro sedan to break 1 million sales. In that era when Santana cost 200,000 yuan, QQ let ordinary people touch the steering wheel for the first time with 30,000 yuan. It solved not only transportation needs, but also the dignity of "from nothing to something" for a generation of Chinese families.

In Chery brand's sales structure, QQ's weight was never diluted. In 2025, Chery Group annual cumulative sales exceeded 2.8 million units, Chery Brand annual sales 1.7009 million units, contributing 60.6% of sales share, and QQ is one of the three major business divisions of Chery Brand. After brand new QQ3 launched, sales exceeded 10,000 for 5 consecutive months, August single month sales reached 19,103 units, accounting for approx. 25.5% of Chery domestic insurance quantity, far higher than Dolphin + Seagull share in BYD domestic market. It has become the only Chery New Energy model with monthly sales over 10,000.

But QQ3's significance is far beyond sales figures. For Chery, it is the earliest touchpoint for young groups to contact this brand. Blind order users, post-90s generation share exceeds 53%, 72% of users are 25-35 — this group might have never driven the old QQ, but QQ3 is their first car to build an emotional connection with the Chery brand. As Yin Tongyue said: "We want to make Chery QQ into China's MINI, China's Smart, make it a classic belonging to China."

Looking deeper, the QQ brand has always continued a consistent "Happiness" gene. It once carried a generation's beautiful memory of owning their first car, also in the Smart Electrical era, it transformed users' demand for aesthetics, intelligence and self-pleasing expression into more contemporary travel experiences. From "QQ Elementary School" letting car friends become each other's "classmates", to cross-dimensional linkage with "Honor of Kings", to the talk show and modified car display at the Modern Edition launch event, QQ is always doing the same thing: let happiness become the brand bond connecting users.

From National Classic to Global Happiness, from one generation's youth memory to the next generation's lifestyle choice — the launch of brand new QQ3 Modern Edition let QQ go from classic memory to modern rebirth. What expands is not just space, not just sales, but also its irreplaceable influence in the Chery system, and the confidence it carries for Chinese small car culture to go global.

文/鍋妖

9 月 22 日，以“ＱＱ Show 和 TA 嘅朋友”為主題嘅 QQ3 摩登版上市發布。新車發布咗三個級別嘅價格，官定價 8.89 萬元，增購價 8.69 萬元，限時置換價 8.39 萬元。

“咁細嘅車，仲請咗咁多大牌（著名演員孫儷，脫口秀演員馮子豪，步驚雲，島主到場），連出場費都唔夠”，坐喺蕪湖鳩茲廣場露天會場，聽到場外路人評論，頗有同感。隨手搜咗下 QQ3 業績，大吃一驚，2026 年 3–8 月合計批发 68916 台，零售口徑 3–8 月合計約 5.89 萬台，連續 5 個月批发破萬，8 月沖到 1.91 萬而海内外累計訂單已突破 10 萬台（含待交付）。再往前，QQ3 嘅前身老款燃油版（2003–2014 停產）累計總銷量約 154 萬台，係當年國民神車，賣到全球上百個國家。

“草率咗，得罪咗”我心入面默默念，QQ3 居然喺当年都係一個異常能打嘅實力悍將，亦係嗰個時代年輕人嘅心頭好。所以，此刻 QQ3 摩登版嘅用戶難道就係當年嗰一代人嘅孩子長大咗？真係“進化嘅 QQ，永恆嘅客戶”。

01

點解不斷升級嘅 QQ3 能一直讓年輕人買賬

由 2003 年第一代 QQ 以唔到 5 萬元嘅售價上市，用明快嘅色彩同“笑臉”前脸打破中國車市黑白灰嘅沉悶，到 2014 年停產前累計銷量突破 160 萬輛、暢銷海内外 100 多個國家同地區，QQ 始終係嗰台讓普通家庭“第一次覺得擁有嘅一部車係可行嘅”小車。而而家嘅全新 QQ3 摩登版，顯然想將呢份“可行”變成“想要”。

摩登版以 Neo Retro 復古未來主義設計語言為核心，喺外觀、內飾同細節質感上做咗一次系統性升級。專屬嘅“摩登時代”復古綠同“安妮珍珠”奶杏色兩款車漆，采用關西、PPG 供應商嘅 6 層 2K 高質感車漆工藝。時光徽章輪轂、風跡競速拉花、黃金時代格柵、鎏光鍍鉻飾條、復古白前後槓——呢啲過去只出現喺豪華品牌定制方案中嘅細節，而家被原廠打包奉上。正如章紅玉喺發布會上面所講：“外在，經典靚度；內在，不變嘅堅持。原生智能純電平台、大師級底盤調校、全維安全守護、全球質量驗證——呢份硬核托底，成就全新 QQ3 摩登版！”

坐入車內，“把高定細節搬進小車”嘅思路更加鮮明。頂棚、A/B 柱、遮陽板全部升級天鵝絨包覆，中控面板、座椅、門內嵌飾板融入千鳥格高定紋理，搭配摩登撞色織帶，全新“云絨米”車艙配色令整車廂瀰漫住一種時裝精品店嘅鬆弛氛圍。15.6 英寸 2.5K 中控屏搭配高通 8155 晶片，內置 Carmind 大模型，支援 AI 自然語言交互。70L 智能電動前備箱支援 8 種開啟方式，配合 6.6kW 外放電同 4 個 1/4 生態螺紋拓展接口，露營、市集、戶外輕社交場景，多種玩法可隨心解鎖。

但比產品力更值得玩味嘅，係呢班年輕人對 QQ3 嘅態度。盲訂數據顯示，72% 嘅用戶年齡喺 25-35 歲之間，58% 係女性，一二線城市客戶佔比超過 60%。呢啲人入面，大多數根本無睇過老 QQ——佢哋買嘅唔係情懷，而係一部“屬於我哋呢一代嘅中國小車符號”。

呢亦解釋咗點解發布會現場嗰啲改裝車咁吸睛。國風小車、加州假日、貓貓車、手繪車、城市遊獵、戶外山旅——六款風格迥異嘅改裝 QQ3 一字排開，由低調國風到海岸假日，由寵物陪伴到戶外探索，每一部都在告話同一件事：QQ3 係一塊畫布，而年輕人係執筆嘅人。奇瑞同《王者榮耀·榮耀之章》嘅聯名合作，更將呢種共同創作延伸到年輕人最熟悉嘅數字世界入面。

更加重要嘅係，奇瑞為盲訂用戶設計咗“99 台全新 QQ3 免費派”嘅玩法，鼓勵用戶喺社交平台分享與 QQ 相關嘅故事。呢已經唔單止係賣車，而係喺搭建一個以“快樂”為底色嘅年輕社交場域。

02

海內海外同一 QQ：一部小車嘅全球化敘事

如果話國內市場嘅熱銷印證咗 QQ3 喺年輕群體中嘅號召力，那麼海外市場嘅表現，則揭示咗部細車更深層嘅價值。

2026 年，全新 QQ3 以海外名稱“Chery Q”正式登陸東南亞市場，率先落地泰國、印尼兩大核心區域。6 月喺泰國上市，訂單突破 3000 輛；7 月喺印尼開售，訂單超過 6000 輛。呢唔係單一市場嘅偶然爆發，而係中國精品小車喺東南亞市場嘅體系化競爭力驗證。

泰國奇瑞總管理 Jim Lee 講過一句說話好讓人印象深刻：“奇瑞 QQ 陪伴泰國用戶行過 20 年，這係我哋深耕本地市場最大嘅底氣。”早在 2006 年，初代奇瑞 QQ 就已駛入泰國、印尼，深深烙印喺兩代東南亞消費者嘅記憶之中。隔咗廿載，Chery Q 重回呢片市場，泰國市場 62% 嘅訂單來自女性用戶，好多 Z 世代年輕人喺社交平台自發打卡分享，小巧車身適配曼谷狹窄街巷。印尼市場則有大量中年家庭用戶因“懷舊”而預訂 Chery Q。

章紅玉喺提及海外市場時態度鮮明：“由底盤架構、電池安全到車身結構，我哋同步適配東南亞右軚車法規，經歷全球多地區嚴苛測試，唔做減配、唔做特供。”全新 QQ3 同國內版本采用同一造車標準、同一技術平台，只係針對東南亞道路法規同高溫多雨氣候完成本地化適配優化。呢種“全球同此凉熱”嘅品質堅持，令 Chery Q 同 MINI、Smart 共同構建起“世界三小隻”嘅小車文化矩陣。

由曼谷到雅加達，一部小車穿越 20 年，靠住呢股紮實勁，又穩穩停咗喺兩代人嘅生活入面。正如奇瑞所展現，每 17 秒就有一輛“奇瑞造”駛向海外，奇瑞產品暢銷全球 130 多個國家同地區。而 QQ，正係呢條出海大潮中最具情感溫度嘅那一朵浪花。

03

從國民神車到文化資產：QQ3 嘅歷史座標同現實意義

回望 QQ3 嘅歷史，有一組數字無法避開：初代 QQ 系列累計銷量 160 萬 +，暢銷海内外 100 多個國家同地區，連續四年蟬聯中國微型轎車銷量冠軍，2011 年成為首個銷量破百萬嘅國產微型車。喺嗰個桑塔納都要 20 萬嘅年代，QQ 用 3 萬蚊讓普通人第一次摸到咗方向盤。佢解決嘅唔單止係出行需求，更係一代中國家庭“從無到有”嘅尊嚴感。

喺奇瑞品牌嘅銷量結構入面，QQ 嘅分量從來未被稀釋。2025 年，奇瑞集團全年累計銷量突破 280 萬輛，奇瑞品牌全年銷量 170.09 萬輛，貢獻咗 60.6% 嘅銷量份額，而 QQ 正係奇瑞品牌三大事業部之一。全新 QQ3 上市后連續 5 個月銷量過萬，8 月單月銷量達 19103 輛，喺奇瑞國內上險量中佔比約 25.5%，遠高於海豚 + 海鸥喺比亞迪國內版圖中嘅佔比。佢已成為奇瑞新能源唯一月銷過萬嘅車型。

但 QQ3 嘅意義遠唔止於銷量數字。對於奇瑞而言，佢係年輕群體接觸呢個品牌最早嘅觸達點。盲訂用戶中 90 後佔比超 53%，72% 嘅用戶係 25-35 歲——呢批人可能從未開過老 QQ，但 QQ3 係佢哋同奇瑞品牌建立情感聯繫嘅第一部車。正如尹同躍所言：“我哋要將奇瑞 QQ 打造成中國嘅 MINI、中國嘅 Smart，打造成屬於中國嘅經典。”

更深層嚟睇，QQ 品牌始終延續住一脈相承嘅“快樂”基因。佢曾承載一代人擁有第一部車嘅美好記憶，亦喺智電時代將用戶對審美、智能同悅己表達嘅需求，轉化為更具時代感嘅出行體驗。由“QQ 小學”讓車友成為彼此嘅“同學”，到同《王者榮耀》嘅破次元聯動，再到摩登版發布會現場嘅脫口秀同改裝車展示，QQ 始終喺做同一件事：讓快樂成為連接用戶嘅品牌紐帶。

從國民經典到全球快樂，由一代人嘅青春記憶到下一代人嘅生活方式選擇——全新 QQ3 摩登版嘅上市，令 QQ 由經典記憶走向摩登新生。佢膨脹嘅唔單止係空間，唔單止係銷量，更係佢喺奇瑞體系中不可替代嘅影響力，以及佢所承載嘅中國小車文化走向世界嘅底氣。

The all-new QQ3 Modern Edition is now available. National suggested retail price: 88,900 yuan, trade-in price: 83,900 yuan.

4 major launch benefits, value up to 27,000 yuan.

Happy QQ, uniquely different. The small car market fears "cheap but compromised". What the QQ3 Modern Edition aims to do is deliver both the right price and the right joy.

[Global Sales]

QQ series cumulative sales 1.6 million+, best-selling in over 100 countries and regions worldwide. In August, all-new QQ3 sales reached 19,103 units, a 64.07% month-over-month increase; sales exceeded 10,000 for five consecutive months. Pre-sales in Thailand and Indonesia saw cumulative orders break 20,000; since launch, domestic and international orders have surpassed 100,000. Simply put: Hot in China, popular globally, small cars also see China's speed.

[Modern Looks]

Neo-Retro design concept, aesthetics of square and circle. "Modern Era" and "Anne Pearl" exclusive color schemes. Fully coated same-color paint, 6-layer 2K high-quality car paint, no fading for 10 years. Recognized by the Red Dot Design Award for four consecutive times; the all-new QQ3 won the 2026 Red Dot Product Design Award. Small cars can also possess strong design assets. Take it out, commuting becomes a runway, camping becomes a set.

[Safety & Body]

Rock-solid body, high-strength steel accounts for 82%, hot-formed steel accounts for 16%. Rhino battery, CATL battery cells, IP68, six-dimensional electric safety certification. Native pure electric platform, rear-wheel drive, 4-wheel independent suspension, 50:50 front-rear axle load ratio, 5.2-meter turning radius. Simply put: Small cars are agile, not floating; small size, safety not compromised. Safety isn't about size, it's about attitude.

[Intelligent Comfort]

8155 chip + 15.6-inch 2.5K screen, Carmind Large Model, CarPlay, HiCar, CarLink. 540° panoramic view, 100+ full-scenario automatic parking, L2 assisted driving. 6 major intelligent scenarios: Power Nap, Baby, Pet, Karaoke, Sentry, Camping. 70L intelligent electric front trunk, 8 opening modes; 6.6kW external discharge. Picking up kids, commuting, camping, photography, one car multiple uses. It's not just a car, it's the perfect travel companion.

[Driving & Handling]

Native intelligent pure electric platform, 10-in-1 electric drive, 4-wheel independent suspension, rear-wheel drive, 50:50 front-rear axle load ratio, C-EPS brushless motor steering, 5.2-meter turning radius.

70L intelligent electric front trunk, 8 opening modes; 1/4 ecosystem thread interface; largest in class 6.6kW external discharge. 2.11C fast charging, 30% to 80% charging fastest 16.5 minutes; CLTC 420km.

[Conclusion]

The small car market is lacking not another commuter car, but a car people are willing to drive, photograph, and share.

All-new QQ3 Modern Edition, modern mobility, make happiness more stylish. The price is set. The rest is up to user experience.

全新 QQ3 摩登版現已上市。全國建議零售價：8.89 萬元，置換價 8.39 萬元。

4 大上市優惠，價值至高 27000 元。

快樂 QQ，自有分別。細車市場最怕「便宜但馬虎」。QQ3 摩登版想做的，係價錢到位，快樂亦到位。

【全球銷量】

QQ 系列累計銷量 160 萬 +，暢銷海內外 100 多個國家同地區。8 月，全新 QQ3 銷量 19103 輛，環比增長 64.07%；連續 5 個月銷量過萬。泰國、印尼預購後累計訂單突破 2 萬；上市至今海內外訂單破 10 萬。一句說話：內地熱銷，海外走紅，全球細車亦有中國速度。

【摩登靚靚】

Neo Retro 設計理念，方圓美學。摩登時代、安妮珍珠專屬配色。全包覆同色漆面，6 層 2K 高質感車漆，10 年車身唔褪色。紅點設計大獎連續四次認可，全新 QQ3 獲 2026 紅點產品設計獎。細車都可以好有設計資產。開佢出門，通勤係 T 台，露營係片場。

【安全與車身】

磐石車身，高強度鋼佔比 82%，熱成型鋼佔比 16%。犀牛電池，寧德時代電芯，IP68，六維電安全認證。原生純電平台，置後後驅，四輪獨立懸掛，50:50 前後軸荷比，5.2 米轉彎半徑。翻譯：細車靈活，但唔飄；尺寸細，安全唔縮水。安全唔分大小，只分認唔認真。

【智能舒適】

8155 晶片 +15.6 英寸 2.5K 屏，Carmind 大模型，CarPlay、HiCar、CarLink。540° 全景影像、100+ 全場景自動泊車、L2 級輔助駕駛。6 大智能場景：瞓覺、帶細路、養寵物、K 歌、哨兵、露營。70L 智能電動前備箱，8 種開啟方式；6.6kW 外放電。接細路、通勤、露營、影相，一車多用。佢唔止係一台車，係出行好拍檔。

【操控玩法】

原生智能純電平台，十合一電驅，四輪獨立懸掛，置後後驅，50:50 前後軸荷比，C-EPS 無刷電機轉向，5.2 米轉彎半徑。

70L 智能電動前備箱，8 種開啟方式；1/4 生態螺紋接口；同級最大 6.6kW 外放電。2.11C 快充，30% 至 80% 充電最快 16.5 分鐘；CLTC 420km。

【結語】

細車市場缺嘅唔係又一台代步車，而係一台令人願意開、願意影相、願意分享嘅車。

全新 QQ3 摩登版，摩登出行，令快樂更有型。價錢已擺喺檯面，剩下嘅，交由用戶體驗。

By Xia Ning

September 22, Wuhu Jiuzi Square.

A breeze from the lake blew; what brought the square to life first was not the stage, but the "QQSHOW Happy Ticket" pickup area.

The QQ Show and Friends of TA, along with the QQ3 Modern Edition launch event, turned the new car launch into a joyful show where young people were willing to browse, photograph, and share on Moments.

Entering the scene without the usual routine: Check in at the Global Sales Area first, then touch the white body and integrated hot-formed door rings in the Quality Area, then view global user stories, and get pulled away by the Modding Area and Modern Edition Display Area. No one rushed you to listen to a PPT; everyone walked and played, played and photographed. What QQ3 wanted to say was all right in front of you: It's not just cold parameters; it's more like a happy companion accompanying you out, playing with you, and helping you capture photos.

Sun Li arrived. As the Global Ambassador for Chery Brand and Chery QQ, standing next to the new QQ3 Modern Edition, the shutter sounds didn't stop on site. #Nian-Niang's Strictly Selected Car is Here#, #Nian-Niang's Strictly Selected Small Car Looks Like This#, instantly created visuals. She talked about her approval of the QQ brand and shared feelings that the new car looks good, is easy to use, and is easy to drive. She even personally delivered the new car to fans. The launch was announced on stage, and the keys were handed to users off-stage; happiness drove directly from the event into the owners' lives.

Bu Jingyun, Feng Zihao, and Daozhu, three talk show actors, took the stage, making the style more relaxed. They didn't read the spec sheet but wove highlights into jokes. #QQ3 Happy Show#, #Chery Launch Event Happiness Maxed Out#, and with laughter, they were remembered.

Still the most creative area was the Modding Area. 6 modified cars including Chinese Style Small Car, California Holiday, Cat Car, Hand-painted Car, City Hunter, Outdoor Mountain Travel plus Itasha lined up in a row. Chinese Style Small Car used light mist blue and soft mist pink with red plum patterns; California Holiday had island car stickers, roof tent, surfboard and trunk coffee bar; Cat Car was covered in plush, round like a little kitten; Hand-painted Car had orange body plus "Wooho!" element; City Hunter used grey-blue beige, retro round lights and wood details; Outdoor Mountain Travel had side tent, table and chairs, side climbing ladder, roof tent, toolbox, oxygen tank all arranged. Someone said after watching: This is not looking at cars, this is looking at QQ3's versatile blind box.

Fun aside, QQ3 dares to play like this because the foundation is strong. The new QQ3 Modern Edition continues the QQ brand's 20+ years of classic small car genes, using NeoRetro design concept, adding retro-futurism in square-round aesthetics. From 2025 to 2026, Chery New QQ won the Red Dot Design Award 4 consecutive times; the new QQ3 won the "2026 Red Dot Product Design Award", and the smart cockpit interaction interface won the "2026 Red Dot Brand and Communication Design Award". Modern Era and Anne Pearl two exclusive colors, fully wrapped same-color paint, Time Badge wheels, Wind Trail Racing Decals, Golden Era Grille, Gilded Chrome Trim, Retro White front and rear bumpers, matched with Cloud Velvet Beige interior, Houndstooth texture and Velvet wrapping, writing "Exquisite" from outside to inside.

Safety didn't compromise because of "small". The Rock Body used a 5-vertical-8-horizontal cage structure; high-strength steel accounts for 82%, hot-formed steel accounts for 16%, integrated hot-formed door ring strength reaches 1300MPa; Rhino Battery uses CATL cells, IP68 waterproof, 360° fully wrapped high-strength armor, extreme thermal safety management, passed China Automotive Technology and Research Center NESTA 6D Electric Safety Certification. Plus 6 airbags, AEB active braking, BSD blind spot monitoring, door opening warning, ONEBOX integrated brakes bring 38m 100km shortest braking distance, daily commute, pick up and drop off, parking, long distance, heart feels more grounded.

Intelligence and driving control are its "Happiness Accelerator". 15.6-inch 2.5K center screen paired with Qualcomm automotive-grade 8155 chip; Carmind large model can chat, answer, plan; CarPlay, HiCar, CarLink all available; 540° panoramic image, 12 ultrasonic radars, 100+ all-scenario automatic parking, L2 level assisted driving, let novice parking also calm. Short rest, Baby, Pet, Karaoke, Sentry, Camping 6 major scenes one-click switch. Chassis based on native intelligent pure electric platform; ten-in-one electric drive, four-wheel independent suspension, rear-drive, 50:50 front-rear axle load ratio, C-EPS brushless motor steering, paired with 5.2m turning radius, city streets weaving easily and steadily. 70L smart electric frunk, 1/4 ecological thread interface, 6.6kW V2L, camping, shooting, pet, social all open. August OTA also upgraded exterior voice, automatic ejection parking, 540° panoramic AVM rain night mode, Carmind 1.5 "Xiao Qi Chat", car will grow, happiness will also update.

So why are so many people willing to buy? The answer lies in those check-in areas on site. QQ series cumulative sales 1.6 million+, selling well in 100+ countries and regions. In August, new QQ3 sales 19,103 units, MoM growth 64.07%, sales over 10k for consecutive 5 months; Thailand, Indonesia pre-sale cumulative orders quickly broke 20,000, since launch overseas/domestic orders broke 100,000. Global road tests covered 9 major regions, 44 countries; single car test longest mileage over 300,000 km, 1000+ virtual verifications, 2000+ bench verifications, over 3 million km vehicle verifications. As of August, QQ series female users account for 56%, self-pleasers, modding players, outdoor explorers, quality experiencers are all included. Data is not noisy, but speaks well: Happiness is not shouted out, it's voted by car by car, order by order, user by user.

From Jiuzi Square's happy tickets, to the delivery keys in Sun Li's hands, to 6 modified cars and 100k+ orders, the new QQ3 Modern Edition turned the launch event into an enterable, interactive, shareable city happiness event. Modern travel, make happiness more stylish. This launch event, like QQ3, is not pretentious, very fun, and also worth posting on Moments.

文/夏寧

9 月 22 日，蕪湖鳩茲廣場。

湖風一吹，廣場先熱鬧起嚟嘅唔係舞臺，而係「QQSHOW 開心入場券」領取處。

QQ Show 同佢哋嘅朋友暨 QQ3 摩登版上市發布會，將新車上市辦成一場年青人願意逛、願意影、願意發朋友圈嘅開心秀場。

一落場就唔識套路：先去全球銷量區打卡，再去品質區摸白車身、一體式熱成型門環，轉頭睇全球用戶故事，然後被改裝區同摩登版展示區拽走。無人催你聽 PPT，大家邊行邊玩，邊玩邊影。QQ3 想講嘅，全擺喺眼前：佢唔係冷冰冰嘅參數，更像一個陪你去出門、陪你玩、陪你出片嘅快樂搭子。

孫俪嚟咗。作為奇瑞品牌全球代言人、奇瑞 QQ 全球代言人，佢站喺全新 QQ3 摩登版旁邊，現場快門聲就冇停過。#娘娘嘅嚴選車嚟咗#、#娘娘嚴選細車長咁樣#，一下就有畫面。佢講咗對 QQ 品牌嘅認同，亦都分享新車好睇、好用、好開嘅感受，仲親自畀粉絲交付新車。台上宣佈上市，台下將匙交到用戶手入面，開心由現場直接開入車主生活。步驚雲、馮子豪、島主三位脫口秀演員一上場，畫風更輕鬆。佢哋唔讀配置表，將亮點揉進段仔，#QQ3 快樂 Show#、#奇瑞呢場發布會開心值拉滿#，笑住笑住就記住咗。

最識搞乜嘢嘅都係改裝區。國風細車、加州假日、貓貓車、手繪車、城市遊獵、戶外山旅 6 台改裝車加痛車一字排開。國風細車用淺霧藍、柔霧粉配紅梅紋樣；加州假日有海島車貼、車頂帳篷、衝浪板同後廂咖啡機吧台；貓貓車絨毛包覆，圓滾滾一隻小奶貓；手繪車橙色車身加「Wooho!」元素；城市遊獵走灰藍米白、復古圓燈同木色細節；戶外山旅將側帳、桌椅、側爬梯、車頂帳篷、工具箱、氧氣瓶都安排上。有人睇完講：呢度係睇車定係睇 QQ3 嘅百變盲盒。

熱鬧歸熱鬧，QQ3 敢咁樣玩，係因為底子夠硬。全新 QQ3 摩登版延續 QQ 品牌 20 多年經典細車基因，用 NeoRetro 設計理念，喺方圓美學入面加入復古未來主義。2025 年至 2026 年，奇瑞全新 QQ 連續四次奪得紅點設計大獎，全新 QQ3 獲「2026 紅點產品設計獎」，智能座艙交互界面獲「2026 紅點品牌與傳達設計獎」。摩登時代、安妮珍珠兩款專屬配色，全包覆同色漆面，時光徽章輪轂、風跡競速拉花、黃金時代格柵、鎏光鍍鉻飾條、復古白前後槓，再配上雲絨米內飾、千鳥格紋理同天鵝絨包覆，由外到內都寫住「精緻」。

安全都冇因為「小」妥協。磐石車身用五縱八橫籠式結構，高強度鋼佔比 82%，熱成型鋼佔比 16%，一體式熱成型門環強度達 1300MPa；犀牛電池用寧德時代電芯，IP68 防水、360°全包覆高強鎧甲、極致熱安全管理，通過中汽中心 NESTA 六維電安全認證。再加 6 個安全氣囊、AEB 主動煞車、BSD 盲區監測、開門預警、ONEBOX 集成制動器帶嚟嘅 38m 百公里最短煞車距離，日常通勤、接送、泊車、長途，心入面更有底。

智能同駕控係佢嘅「開心加速器」。15.6 英寸 2.5K 中控屏配高通行規級 8155 晶片，Carmind 大模型能傾、能答、能規劃，CarPlay、HiCar、CarLink 全都有；540°全景影像、12 顆超音波雷達、100+ 全場景自動泊車、L2 級輔助駕駛，讓新手泊車都從容。小憩、寶寶、寵物、K 歌、哨兵、露營 6 大場景一鍵切換。車底基於原生智能純電平台，十合一電驅、四輪獨立懸掛、後置後驅、50:50 前後軸荷比、C-EPS 無刷電機轉向，配 5.2 米轉彎半徑，城市入面鑽街串巷輕快又穩。70L 智能電動前備箱、1/4 生態螺紋接口、6.6kW 外放電，露營、拍攝、寵物、社交全打開。8 月 OTA 仲升級車外語音、自動泊出、540°全景 AVM 雨夜模式、Carmind1.5“小奇暢聊”，車會成長，快樂都會更新。

點解咁多人願意買單？答案就喺現場嗰啲打卡區入面。QQ 系列累計銷量 160 萬 +，暢銷海外內 100 多個國家同地區。8 月，全新 QQ3 銷量 19103 輛，環比增長 64.07%，連續 5 個月銷量過萬；泰國、印尼預售後累計訂單快速突破 2 萬，上市至今海外內訂單破 10 萬。全球路測覆蓋 9 大區域、44 個國家，單車測試最長里程 30 萬公里以上，1000+ 項虛擬驗證、2000+ 項台架驗證、超 300 萬公里整車驗證。截至 8 月，QQ 系列女性用戶佔比 56%，悅己主義者、改裝玩家、戶外探索者、品質體驗者都喺其中。數據唔吵唔鬧，但好會說話：快樂唔係喊出嚟嘅，係一輛輛車、一張張訂單、一個個用戶投出嚟嘅。

從鳩茲廣場嘅開心入場券，到孫俪手入面嘅交付匙，再到 6 台改裝車同 10 萬 + 訂單，全新 QQ3 摩登版將上市發布會變成一場可進入、可互動、可分享嘅城市開心事件。摩登出行，讓開心更有型。呢場發布會，好似 QQ3 一樣，唔端着，好好玩，都值得發個朋友圈。

As a "top mid-career star" in the entertainment industry, Sun Li has lived her life to be authentic, restrained, and resilient. This is just like Chery Automobile, which is about to turn 30, and just like this resurrected Chery QQ3.

When Sun Li first debuted, she took an old model QQ driven by her agent to run all over Beijing to film. Now, as the "Best Actress", she still likes driving herself and has become a good driver in directors' eyes. In this new QQ3 Modern Edition endorsement shoot, Sun Li drove it herself too, praising it greatly: This is a "pretty good car".

How Much Does the New Car Cost?

On September 22, at Jiuzi Plaza in Wuhu, Anhui, the new QQ3 Modern Edition launched, with an official guide price of 88,900 yuan. There is also a 2,000 yuan additional purchase subsidy and a 5,000 yuan trade-in subsidy.

Regarding purchase benefits, there is lifetime free basic data, 2 years of entertainment data gifted, lifetime free OTA upgrades, lifetime warranty for the whole car for the first non-commercial owner, excluding wear-and-tear parts and special components. If the battery capacity drops more than 30% within 8 years or 150,000 kilometers, the battery is replaced for free; lifetime free roadside assistance; place an order before 24:00 on September 23, get a signed car model; original factory wind track racing stripes, limited to 10,000 units.

Where Does the Extra 10,000 Go?

Previously, Chery QQ3 had four model versions, with 310km and 420km two range versions, the price range was 58,900 to 78,900 yuan.

The Modern Edition launched this time only has 420km range, the price is 10,000 yuan more, equipped with CATL cells, featuring 5 cameras, 12 ultrasonic radars, 2 millimeter-wave radars, providing L2 level assisted driving functions including full-speed adaptive cruise control, lane departure warning, active braking, DOW door opening warning, front/rear collision warning, rear-cross traffic alert, lane change assist, lane keeping assist, lane centering, start reminder, etc., also added power front trunk position memory, adaptive high/low beam, steering wheel heating, passenger electric adjustment seat, and other configurations.

What is Modern?

This new car starts with the Neo Retro new retro design concept. On the basis of the original square-round aesthetics of the new QQ3, using fully wrapped color paint craft, Time Badge wheels, wind track racing stripes, Golden Age grille, glowing chrome trim, retro white front/rear bumpers, and other elements, creating an exquisite, personal modern style.

In terms of appearance, there are two exclusive color schemes: Modern Era and Anne Pearl, adopting fully wrapped color paint craft, the body presents a uniform, full glossy texture from different angles.

The interior is Cloud Velvet Beige, soft and bright, expressing a relaxed attitude towards life.

It also integrates houndstooth custom texture into the center console decoration panel, door insert trim, and seat backrest, using modern color-blocking tape to embellish the seats and central armrest box.

The car ceiling, A/B pillars, and driver/passenger sun visors are upgraded with velvet wrapping.

Resilient Sales

It has been on the market for half a year, how does the new QQ3 sell?

Sales exceeded 10,000 for 5 consecutive months, August sales reached 19,103 units, a 64.07% month-on-month increase. A great start, ranking fourth on the domestic small car sales chart in August.

As a global car, cumulative orders in Thailand and Indonesia exceeded 20,000, domestic and overseas orders combined exceeded 100,000 units, forming a dual-line hot sales trend.

How About Small Car Safety?

The more people buy small cars, the more they need safety.

The Rock Body has a 5-long-8-transverse cage structure, with 82% high-strength steel and 16% hot-formed steel, using a 1300MPa integrated hot-formed door ring. Multiple parts of the A-pillar, B-pillar, and sill use laser welding technology to weld the hot-formed steel together, manufacturing the entire door ring through hot forming.

The Rhino Battery is equipped with CATL cells. The battery pack is fully wrapped with high-strength steel DP780, giving owners peace of mind.

The car interior is equipped with 6 airbags, including dual front airbags, side airbags, and through-type side air curtains, providing more comprehensive buffering and protection for occupants in the event of a collision.

Using environmentally friendly PU foam cotton, velvet ceiling, materials are environmentally friendly and safe.

Six Modification Styles as Examples!

Playing with small cars, official modifications are very useful. National Style Small Car, California Holiday, Cat Car, Hand-painted Car, Urban Hunt, Outdoor Mountain Tour. This car with a 2.7-meter wheelbase has strong modification potential.

The plush trim National Style Small Car uses light fog blue and soft fog pink combined with red plum patterns, reminding people of "If the wind could understand, it would be easy not to destroy it" in "Empresses in the Palace", originally from the Tang Dynasty poet Cui Daorong's "Plum Blossoms", which has become a classic among millions of Empresses Fans.

Coast Vacation, the car roof can have a tent, surfboards and a trunk coffee machine bar can fit in the car.

Those with cats at home will definitely like the round fluffy kitten shape made of plush wrapping. The car also plans a cat-exclusive storage area, maximizing pet friendliness.

Orange Hand-painted Car uses "Wooho!" visual elements, expressing the unfettered nature and free expression of street culture.

Exquisite City Retro Travel, then choose this gray-blue, beige block, yellow thin line, chrome decoration, retro round lights, and wood-colored detail decoration.

Outdoor Mountain Travel enthusiasts, arranged retro outdoor car stickers, side tents, tables and chairs, side ladders, roof tents, toolboxes, oxygen bottles, etc. configurations. Light outdoor and short trips choose small cars without burden, more free.

EV Circle Quick Review:

In August, the new QQ3 completed a heavyweight OTA upgrade. Upgraded external voice, can use voiceprint recognition to open front trunk and trunk, auto park out, 540° panoramic AVM rain night mode, Carmind1.5 "Xiao Qi Chat" functions, etc.

The "Pretty Good" happiness of new energy vehicle owners should be buying a car, having the manufacturer back you up in case of trouble, keeping up with technological development, and being new often with frequent use. Adding quantity also adds price, the new QQ3 used a happiness show to add multiple hardcore necessary functions to the vehicle, taking a key step upwards to fight for more market share.

September 22, "QQShow and Friends and All-New QQ3 Modern Edition Launch Press Conference" kicked off at Wuhu Jizi Plaza. This "Happy Showground", breaking out of traditional press stage limitations and rooted in urban landmarks, not only brings the All-New QQ3 Modern Edition but also poses new industry reflections: When small cars are no longer just for commuting, aesthetics, safety, intelligence, and personalized co-creation are the core demands of the new generation of consumers. The new car's official guide price is 88,900 RMB, trade-in price is 86,900 RMB, time-limited trade-in price is 83,900 RMB. Simultaneously, launch benefits worth up to 27,000 RMB in four layers are launched, redefining the value scale of A0-level boutique pure electric small cars.

Currently, the small car market is completing consumer iteration; user car purchasing has said goodbye to "enough is good", self-expression, quality safety, and diverse scenarios have become important decision standards. The All-New QQ3 has already handed over a solid market answer: Sales exceeded 10,000 for consecutive 5 months, August sales 19,103 vehicles, MoM increase of 64.07%, domestic and overseas orders broke through 100,000 units, overseas Thailand, Indonesia pre-sale orders exceeded 20,000. QQ series cumulative sales exceeded 1.6 million, products sold to over 100 countries worldwide, the national small car IP continues to release vitality in the electric era. The arrival of the Modern Edition is precisely based on market user feedback, transforming the needs of a large number of users who self-modified and pursued refined individuality into a complete factory original product plan.

This press conference did not pile up cold parameters, but ran "Happiness" through the whole process. Chery QQ Global Ambassador Sun Li arrived at the scene, combined with her own car usage feelings, certified the new car "Good Looking, Good to Use, Good to Drive", and completed the delivery of the first batch of car owners; Feng Zihao, Bu Jingyun, and Daozhu, three stand-up comedians deconstructed car usage scenarios with life-oriented jokes, making hard-core configurations vivid and easy to understand. Six modified sample cars including National Style Small Car, California Holiday, and Cat Car were displayed on-site, covering diverse lifestyles such as pet companionship, outdoor camping, and retro trends, intuitively showing QQ3's "Playable, Modifiable, and Co-creative" product foundation, making the car not just a transport tool, but also a carrier of self-aesthetic expression.

On the product level, the Modern Edition adopts the Neo-Retro future design concept, landing the modern texture on every detail. Exclusive "Modern Era" Retro Green, "Annie Pearl" Milk Apricot Pearl color, paired with a luxury car supplier's 6-layer 2K paint craft, achieving a ten-year anti-fade effect; Time Badge wheels, gilded chrome trim, retro white front and rear bumper exclusive suite, interior upgrade to velvet ceiling, houndstooth high-definition texture, extending the premium feel from appearance to cockpit interior, fully reflecting the design strength of four-time winning the Red Dot Design Award.

Under the appearance lies uncompromising safety and hardware strength. The fortress cage body high-strength steel accounts for 82%, equipped with 1300MPa integrated thermoformed door ring; CATL cells build the Rhino battery, obtained C-NCAP six-dimensional electric safety certification, 6 airbags, AEB active braking and other active and passive safety configurations are complete, providing solid safety for daily travel. Native pure electric platform supporting rear-wheel drive, four-wheel independent suspension, 50:50 axle load ratio, balancing city maneuvering agility and driving stability. 8155 chip paired with 15.6-inch 2.5K center screen, CarmindAI intelligent body realizes natural interaction; 70L eight-mode electric front trunk, 6.6kW external power discharge, six major smart scenario modes, covering rich life scenarios such as commuting, camping, and pet travel, OTA continuous iteration ensures the experience is fresh through frequent use.

For launch car purchasing users, Chery launches four major benefits: Easy Benefit includes up to 5,000 RMB trade-in subsidy, 70,000 in 36 months 0 interest; Companion Benefit provides lifetime basic traffic and permanent OTA upgrade; Peace of Mind Benefit grants the first non-commercial owner lifetime whole car warranty; Placing an order before midnight on September 23 can also get a signed car model for free, limited to 10,000 factory-original wind trail racing livery, lowering the user's entry threshold.

From the first generation QQ fulfilling ordinary people's car dream, to the All-New QQ3 Modern Edition meeting contemporary young people's self-pleasing travel, over twenty years later, QQ brand's happiness core has never changed. In the small car market fell into low-price involution environment, All-New QQ3 Modern Edition proves, small electric cars can also have high-end design, class-leading safety, rich intelligence and co-creation culture. It targets family's second car, self-pleasing user group, let small cars jump out of simple commuting positioning, both national IP's era rebirth, and also for boutique pure electric small car track open up a new train of thought.

作為演藝圈嘅「中年頂流」，孫儷把自己活成咗一個真實、克制又有韌勁嘅樣。呢樣好似極咗即將而立之年嘅奇瑞汽車，亦好似極咗呢台復活咗嘅奇瑞 QQ3。

初出道時嘅孫儷，坐住經紀人開嘅老款 QQ，跑晒北京城去拍戲。而而家嘅「視后」，仲鍾意親自動手開車，亦都成為咗導演眼中嘅好司機。喺今次全新 QQ3 摩登版嘅代言拍攝入面，孫儷都係親自上陣開車，佢大讚：呢台係「幾好嘅車」。

新車幾錢？

9 月 22 日，喺安徽蕪湖鳩茲廣場，全新 QQ3 摩登版上市，官方指導價 8.89 萬蚊。另有增購津貼 2000 蚊，置換津貼 5000 蚊。

喺購車權益方面，有終身免費基礎流量，贈送 2 年娛樂流量，終身免費 OTA 升級，首任非營業車主整車終身質保，易損件同特殊部件除外。8 年或 15 萬公里電池衰減超過 30%，免費更換電池；終身免費道路救援；喺 9 月 23 日 24 點前落訂，送簽名車模；原廠風跡競速拉花，限時 10000 輛。

加 1 萬，加咗邊度？

此前，奇瑞 QQ3 合共四款車型，有 310km 同 420km 兩種續航版本，售價範圍係 5.89 萬至 7.89 萬蚊。

今次上市嘅摩登版只係 420km 嘅續航，售價多咗 1 萬元，換裝寧德時代電芯，擁有包含 5 個鏡頭、12 個超聲波雷達、2 個毫米波雷達，提供全速自適應巡航、車道偏離預警、主動剎車、DOW 開門預警、前後碰預警、倒車車側預警、並線輔助、車道保持輔助、車道居中、起步提醒等喺 L2 級輔助駕駛功能範圍內，仲增加咗電動前備廂位置記憶、自適應遠近光、方向盤加熱、副駕電調座椅等配備。

咩叫摩登？

呢款新車以 Neo Retro 新復古設計理念出發，喺全新 QQ3 原本嘅方圓美學基礎之上，用全包覆同色漆面工藝、時光徽章輪轂、風跡競速拉花、黃金時代格柵、鎏光鍍鉻飾條、復古白前後保險桿等元素，打造出精緻、個性嘅摩登風格。

喺外觀方面，有摩登時代、安妮珍珠兩款專屬配色，採用全包覆同色漆面工藝，車身從唔同角度都能夠呈現出統一、飽滿嘅光面質感。

內飾係雲絨米，柔和、明亮，表達出一種放鬆嘅人生態度。

仲喺中控台裝飾面板、門內嵌飾板同座椅靠背融入咗千鳥格高定紋理，喺座椅同中央扶手箱採用摩登撞色織帶點綴。

喺車內頂棚、A/B 柱、主副駕遮陽板，升級咗天鵝絨包覆。

充滿韌性嘅銷量

上市半年啦，全新 QQ3 賣得點樣？

連續 5 個月銷量過萬、8 月銷量更係達到咗 19103 輛，環比增長 64.07%。開局就係好成績，喺 8 月國內嘅細車銷量榜名列第四。

作為一款全球車，喺泰國、印尼累計訂單突破 2 萬，海內外訂單合共突破 10 萬輛，形成咗國內外雙線熱銷嘅態勢。

細車安全點樣？

越係買細車嘅人，越需要安全。

磐石車身有五縱八橫嘅籠式結構，仲有 82% 嘅高強度鋼同 16% 嘅熱成型鋼，採用 1300MPa 一體式熱成型門環，A 柱、B 柱同門檻嘅多個部件採用激光拼焊技術將熱成型鋼拼焊埋一齊，透過熱成型製造出整個門環。

犀牛電池搭載寧德時代電芯，電池箱體採用高強度鋼 DP780 做咗 360°全包覆，畀車主食咗粒定心丸。

車內配備 6 個安全氣囊，包括前排正面雙氣囊、側氣囊同貫穿式側氣簾，喺撞車發生時為車內乘員提供更全面嘅緩衝同保護。

採用環保 PU 發泡棉、天鵝絨嘅頂棚，用料環保又安全。

六款改裝打個樣兒！

細車玩起嚟，官方改裝都好抵玩。國風細車、加州假日、貓貓車、手繪車、城市遊獵、戶外山旅，呢台軸距 2 米 7 嘅細車，擁有強大嘅改裝潛力。

絨毛鑲邊嘅國風細車，用淺霧藍同柔霧粉搭配紅梅嘅紋樣，令人想起《甄嬛傳》入面嘅「逆風如解意，容易莫摧殘」，源自唐代詩人崔道融嘅《梅花》，已經成為眾多甄嬛粉絲之間嘅經典。

海邊度假，車頂可以有帳篷，車入面放得落衝浪板同後車廂咖啡機吧檯。

屋企有貓星人嘅，肯定會鍾意用絨毛包覆打造出嘅圓滾滾小奶貓形態，車入面亦都規劃咗貓咪專屬嘅收納區，將對寵物嘅友善最大化。

橙色手繪車，用「Wooho!」視覺元素，表達出街頭文化嘅不羈同自由表達。

精緻嘅城市復古旅行，嗰就揀呢台灰藍、米白塊、黃色細線、鍍鉻裝飾、復古圓燈同木色嘅細節裝飾。

鍾意戶外嘅山旅達人，將復古戶外車貼、側帳、桌椅、側爬梯、車頂帳篷、工具箱同氧氣瓶等配備全部安排咗，輕戶外同短途旅行揀細車無負擔，更自在。

電動車圈快評：

喺 8 月，全新 QQ3 完成 OTA 重磅升級。升級咗車外語音，可以用聲紋識別開關前備箱同後備箱、自動泊出、540°全景 AVM 雨夜模式、Carmind1.5「小奇暢聊」等功能。

新能源車主嘅「幾好嘅」快樂，應該就係買到一台車，遇事有廠家保底，亦都跟得上技術發展，常用常新。加量又加價，全新 QQ3 用一場快樂秀，為車輛增加咗多項硬核剛需功能，邁出咗向上爭奪更多市場份額嘅關鍵性一步。

9 月 22 日，“QQShow 同 TA 嘅朋友們暨全新 QQ3 摩登版上市發布會”於蕪湖鳩茲廣場揭幕。呢場跳出傳統發布會舞台局限、扎根城市地標嘅“快樂秀場”，唔單止帶來全新 QQ3 摩登版，亦拋出行業新思考：當細車唔再只滿足代步，靚度、安全、智能與個性共創，先至係新一代消費者嘅核心訴求。新車官方指導價 8.89 萬元，增購價 8.69 萬元，限時置換價 8.39 萬元，同時推出價值至高 27000 元嘅四重上市權益，重新定義 A0 級精品純電細車嘅價值標尺。

而家細車市場正在完成消費迭代，用戶買車已經告別“夠用就好”，取悅自己表達、品質安全、多元場景成為重要決策標準。全新 QQ3 已經交出過硬市場答卷：連續 5 個月銷量破萬，8 月銷量 19103 輛，環比大漲 64.07%，海內外訂單突破 10 萬台，海外泰國、印尼預售訂單超 2 萬。QQ 系列累計銷量超 160 萬，產品銷往全球百多個國家，國民細車 IP 喺電動時代持續釋放生命力。而摩登版嘅到來，正係基於市場用戶反饋，將大量用戶自发改裝、追求精緻個性嘅需求，轉化爲原廠完整產品方案。

呢次發布會冇堆砌冰冷參數，而係將“快樂”貫穿全程。奇瑞 QQ 全球代言人孫俪親臨現場，結合自身用車感受，為新車“靚、好用、易開”做認證，並完成首批車主交付；馮子豪、步驚雲、島主三位脫口秀演員以生活化段仔解構用車場景，令硬核配置變得生動易明。現場展出国風細車、加州假日、貓貓車等六台改裝樣車，涵蓋寵物陪伴、戶外露營、復古潮流等多元生活方式，直觀展示 QQ3“可玩、可改、可共創”嘅產品底色，令車唔止係交通工具，更加係自我審美表達嘅載體。

產品層面，摩登版以 Neo-Retro 復古未來設計理念，將摩登質感落喺每一處細節。專屬“摩登時代”復古綠、“安妮珍珠”奶杏珍珠配色，搭配豪車供應商 6 層 2K 車漆工藝，實現十年抗褪色效果；時光徽章輪轂、鎏光鍍鉻飾條、復古白前後保險桿專屬套件加持，內飾升級天鵝絨車頂、千鳥格高定紋理，將高級感從外觀延伸至車廂內部，四次斬獲紅點設計大獎嘅設計實力得到充分體現。

靚度之下，係唔妥協嘅安全與硬件實力。磐石籠式車身高強度鋼佔比 82%，搭載 1300MPa 一體式熱成型門環；寧德時代電芯打造犀牛電池，拿到中汽中心六維電安全認證，6 個氣囊、AEB 主動制動等主被動安全配置齊全，俾日常出行扎實嘅安全感。原生純電平台加持後置後驅、四輪獨立懸掛、50:50 軸荷比，兼顧城市穿梭嘅靈活與行駛穩定性。8155 芯片搭配 15.6 英寸 2.5K 中控屏，CarmindAI 智能體實現自然交互；70L 八模式電動前備箱、6.6kW 外放电、六大智能場景模式，涵蓋通勤、露營、寵物出行等豐富生活場景，OTA 持續迭代做到體驗常用常新。

針對上市買車用戶，奇瑞推出四大權益：輕鬆禮包含至高 5000 元置換補貼、7 萬 36 期 0 息；陪伴禮提供終身基礎流量與永久 OTA 升級；安心禮給予首任非營運車主整車終身質保；9 月 23 日 24 時前下單仲可獲贈簽名車模，限量一萬台原廠風跡競速拉花，降低用戶入手門檻。

從初代 QQ 圓普通人汽車夢，到全新 QQ3 摩登版滿足當代年輕人取悅自己出行，二十多年過去，QQ 品牌嘅快樂內核從無改變。喺細車市場陷入低價內捲嘅環境下，全新 QQ3 摩登版證明，小型電動車同樣可以擁有高端設計、越級安全、豐富智能與共創文化。佢瞄準家庭第二台車、取悅自己主義用戶群體，令細車跳出單純代步定位，既係國民 IP 嘅時代新生，亦為精品純電細車賽道開闢全新思路。

As the focus of competition in the new energy market continues to tilt towards high-end and large-sized models, a quiet value reconstruction is happening in the 80,000-100,000 RMB premium compact pure electric track. For a long time, compact electric vehicles were simply tagged as "low-cost commuting tools", where the market competed on low prices and basic range, with aesthetics, quality, and emotional value often placed in a secondary position. However, consumer iteration is rewriting industry logic: users buying a compact car are no longer satisfied with just "drivable", they expect it to look good, drive well, be safe and reliable, and be able to carry self-expression and diverse life scenarios.

On September 22, the all-new QQ3 Modern Edition officially debuted at Wuhu Jiuzi Plaza, with an official guide price of 88,900 RMB and a limited-time trade-in price of 83,900 RMB. This launch event, which broke away from traditional press conference paradigms and turned into a "Happy Show Stage", was not just the release of a special model, but a re-exploration of the value boundaries of the QQ brand for premium small cars. From the old QQ in national memories, to the all-new QQ3 in the smart electric era, to the advancement of the Modern Edition, Chery attempts to answer industry propositions: Can an 80,000 RMB tier national small car balance hardcore manufacturing quality, aesthetic expression, user co-creation, and simultaneously possess global market competitiveness.

Goodbye Cheap Labels: Bringing Premium Texture Down to the National Compact Car Track

For a long time, the industry has had an inherent bias: small cars should sacrifice texture for low prices. Costs like paint materials, interior craftsmanship, and body safety, which are often invisible, are usually compressed first. The core breakthrough of the all-new QQ3 Modern Edition is breaking the stereotypical cognition that "small cars equal cheap", bringing higher-level manufacturing standards to the 80,000 RMB price segment.

The design adopts a Neo‑Retro retro-futurism concept, with 6-layer 2K high-grade paint provided by luxury car original suppliers; exclusive Modern Era and Anne Pearl car colors, paired with Time Emblem retro wheels, Wind Track Racing Stripes, and Retro White front and rear bumpers, fully realizing retro modern aesthetics. Inside the cabin, Cloud Velvet Beige interior, Velvet headliner, and Houndstooth haute couture textures extend the premium feel from outside the car to the inside, jumping out of the "enough is good enough" interior logic of same-level products.

Texture is not merely surface decoration but is rooted in the underlying safety of the body and three-electric systems. The "Rock Solid" body high-strength steel ratio reaches 82%, equipped with 1300MPa integrated hot-formed door rings; the "Rhino" battery is equipped with CATL cells and obtained CATARC NESTA six-dimensional electric safety certification. The native pure electric platform is paired with master-level chassis tuning and a rear multi-link independent suspension, balancing urban commuting flexibility with driving stability. Beyond hardware, the 8155 chip, 15.6-inch 2.5K central control screen, Carmind AI agent, L2 level assisted driving, 100+ scenario automatic parking, 70L smart electric front trunk, and 6.6kW external discharge bring intelligence and scenario-based configurations to a mass market level.

It can be seen that the Modern Edition's product logic is not simply stacking configurations, but bringing the safety standards, smart hardware, and craftsmanship texture previously found only in 100,000+ RMB tier models, completely to the 80,000 RMB tier users. It proves that premium small cars do not equal compromise or downgrading; small-sized models can also possess a complete product experience.

From Lecture Platform to Plaza: Embedding User Co-creation into the Product Core

Unlike the closed venue platforms of most new car press conferences, the all-new QQ3 Modern Edition placed the launch in an urban public square, creating a "QQ Show Happy Show Stage". Stand-up comedy performances, user modification exhibitions, and trendy check-in experiences turned the press conference from a one-way product presentation into a life party with two-way interaction between the brand and users. Six co-creation modified cars with distinct styles were featured together; multi-scheme plans such as National Style, California Holiday, Cute Pet Theme, and Outdoor Camping intuitively demonstrated QQ3's powerful modification potential and scenario extensibility.

Behind this is the QQ brand's deep insight into user needs. A large number of QQ3 users are enthusiastic about personalized modifications, expecting the vehicle to express their own aesthetics. The launch of the Modern Edition is an official response to the folk modification boom: turning users' spontaneous modification needs into factory-standardized mature products, providing users with a modern scheme ready to enjoy out of the box, while retaining sufficient space for secondary creation.

Chery QQ Brand Owner Zhang Hongyu mentioned: "Users choosing a car is just the beginning, true value will be constantly discovered in daily use." This sentence clarifies the Modern Edition's product positioning: the standard version solidifies the sales baseline, the Modern Edition undertakes the mission of upward quality, targeting consumer groups pursuing self-pleasing experiences and valuing aesthetics and personality. Sun Li, as the brand spokesperson, conveyed the lifestyle attitude "Good enough is good enough, find joy in it", which also perfectly fits the consumption psychology of current urban users — buying a car is no longer purely for functional attributes, but also a projection of one's own lifestyle attitude.

Purchase benefits also align with ordinary users' realistic needs: Expansion Renewal Subsidy, up to 70,000 RMB 36-month 0% interest financing plan, whole vehicle lifetime warranty, limited-time deposit gifts include signature car models and factory racing stripes, lowering the car purchase threshold and further amplifying product cost-performance ratio.

From National Memory to Global Export: The Two-Way Growth of Premium Small Cars

Looking back at history, the first-generation QQ was a car enlightenment for a generation, fulfilling the car dreams of countless ordinary families, with cumulative sales of 1.6 million+, settling deep national sentiment. Entering the electrification era, QQ did not live off sentiment but completed thorough product iteration. Since the launch of the all-new QQ3, domestic and overseas orders have broken through 100,000 units, breaking 10,000 monthly sales for 5 consecutive months; overseas markets in Thailand and Indonesia pre-sale orders quickly broke through 20,000, achieving hot sales on both domestic and international lines, with products exported to over 100 countries and regions worldwide.

In the domestic market, it faces fierce A0-grade pure electric competition; in the overseas market, it must undergo the test of different country regulations, road conditions, and user aesthetics. This means the product development standards of the QQ3 were built according to global car specifications from the start. Multi-regional global validation and strict battery safety tests serve as both a safety guarantee for domestic users and the confidence for the battle in overseas markets.

In the view of Global Auto, China's new energy export does not have only one path of high-end large cars. Premium small electric vehicles are also an important calling card for Chinese cars going global. Globally, large urban markets have huge urban short-distance travel needs. Nimble, economical, good-looking, safe small pure electric vehicles possess vast market space. The hot sales of the QQ3 prove that national small cars can completely achieve "standing firm domestically and winning recognition overseas".

Industry Observation: The Second Half of the Small Car Market, Value Trumps Price

Looking at the current new energy market, intense price war is raging, many products are trapped in specification race. But the 80,000-100,000 RMB small pure electric market is welcoming a consumption upgrade inflection point: users are no longer blindly pursuing extreme low prices, but safety, texture, aesthetics, intelligence, and full-life-cycle usage experience are becoming new competitive focuses.

The biggest inspiration the all-new QQ3 Modern Edition brings to the industry is repositioning the value coordinates of premium small cars: an excellent national small car is not just a commuting tool, it is a life partner, an aesthetic carrier, and also a cultural symbol. It must possess hardcore industrial manufacturing foundations while also understanding and reading users' emotional needs; it must stick to consumer-friendly prices while refusing shoddy craftsmanship; it must deeply cultivate the domestic market while also possessing global competitiveness.

Sentiment cannot be eaten as food, but classics can iterate and be reborn. QQ's happiness gene has continued from the past to today, being endowed with new connotations in the electric era. The appearance of the all-new QQ3 Modern Edition is not just an upgrade of a car, but also represents the deep thinking of Chinese local brands on urban travel: regardless of budget, every user deserves to own a travel product that looks good, is safe, and understands life.

Small cars are not small; within this limited space, they can also carry big dreams and big markets.

當新能源市場嘅競爭焦點不斷向高端、大尺寸車型傾斜，8 至 10 萬級精品小型純電賽道，正在發生一場靜悄悄嘅價值重構。過去好長一段時間，小型電動車被簡單貼上「低成本代步工具」標籤，市場拼低價、拼基礎續航，審美、品質、情緒價值常常被置於次要位置。但消費迭代正在改寫行業邏輯：用戶選購一台細車，不再只滿足於「能開」，更期待靚、好開、安全可靠，能夠承載自我表達與多元生活場景。

9 月 22 日，全新 QQ3 摩登版於蕪湖鳩茲廣場正式登場，官方指導價 8.89 萬元，限時置換價 8.39 萬元。呢場跳出傳統發布會範式、化身「快樂秀場」嘅上市活動，唔只係一款特別版車型嘅發布，更係 QQ 品牌對精品細車價值邊界嘅一次重新探索。從國民記憶嘅老 QQ，到智電時代嘅全新 QQ3，再到摩登版嘅進階，奇瑞試圖回答行業命題：一台 8 萬級國民細車，能不能兼顧硬核製造品質、審美表達、用戶共創，同時具備全球化市場競爭力。

告別廉價標籤：把高級質感下放到國民細車賽道

長時期以來，行業存在一種固有偏見：細車就該犧牲質感換取低價。車漆用料、內飾工藝、車身安全呢啲唔見得嘅成本，往往最先被壓縮。而全新 QQ3 摩登版嘅核心突破，就係打破「細車等於廉價」嘅刻板認知，把更高等級嘅製造標準落到 8 萬價位段。

設計層面採用 Neo‑Retro 復古未來主義理念，6 層 2K 高等級車漆，由豪華車同源供應商提供；專屬摩登時代、安妮珍珠車色，搭配時光徽章復古輪轂、風跡競速拉花、復古白前後包圍，把復古摩登美學完整落地。座艙內部，雲絨米內飾、天鵝絨頂棚、千鳥格高定紋理，將高級感從車外延伸至座艙內部，跳出同級產品「夠用就好」嘅內飾邏輯。

質感唔係流於表面嘅裝飾，更根植於車身與三電嘅底層安全。磐石車身高強度鋼佔比達到 82%，配備 1300MPa 一體式熱成型門環；犀牛電池搭載寧德時代電芯，獲得中國汽車中心 NESTA 六維電安全認證。原生純電平台搭配大師級底盤調校，後多連桿獨立懸掛，兼顧城市通勤靈活性與行駛穩定性。硬件之上，8155 晶片、15.6 吋 2.5K 中控台大屏、Carmind AI 智能體、L2 級輔助駕駛、100+ 場景自動泊車、70L 智能電動前備箱、6.6kW 外放電，將智能化、場景化配備大規模下放。

可以看到，摩登版嘅產品邏輯，唔係簡單堆砌配備，而係把過去十幾萬車型先至有嘅安全標準、智能硬件、工藝質感，完整帶畀 8 萬級用戶。佢證明精品細車唔等於妥協降級，細尺寸車型同樣可以擁有完整嘅產品體驗。

發布會從講台走向廣場：把用戶共創寫進產品內核

唔同於多數新車發布會封閉嘅場館講台，全新 QQ3 摩登版把上市放喺城市公共廣場，打造「QQ Show 快樂秀場」。脫口秀表演、用戶改裝展、潮流打卡體驗，讓發布會從單向產品演講，變成品牌與用戶雙向互動嘅生活派對。六台風格迥異嘅共創改裝車集中亮相，國風、加州假日、萌寵主題、戶外露營等多元方案，直觀展現 QQ3 強大嘅改裝潛力與場景延展性。

呢背後，係 QQ 品牌對用戶需求嘅深刻洞察。大量 QQ3 用戶熱衷於個人化改裝，期待車輛能夠表達自我審美。摩登版嘅推出，正係對民間改裝熱潮嘅官方回應：把用戶自發嘅改裝需求，轉化為原廠標準化嘅成熟產品，俾用戶提供開箱即享嘅摩登方案，同時保留充足嘅二次創作空間。

奇瑞 QQ 品牌主理人章紅玉提到：「用戶選擇一台車只係開始，真正嘅價值會喺日常使用中不斷被發現。」呢句話點明摩登版嘅產品定位：普通版夯實銷量基本盤，摩登版承擔質感向上嘅使命，瞄準追求悅己體驗、看重審美與個性嘅消費群體。孫俪作為品牌代言人傳遞「蠻好就好，樂在其中」嘅生活態度，亦恰好契合當下城市用戶嘅消費心理 —— 買車不再單純為工具屬性，更係自我生活態度嘅投射。

購車權益同樣貼合普通用戶現實需求：膨脹煥新津貼、至高 7 萬元 36 期 0 息金融方案、整車終身質保，限時訂贈送簽名車模、原廠競速拉花，降低購車門檻，進一步放大產品性價比。

從國民記憶到全球出海：精品細車嘅雙向生長

回顧歷史，初代 QQ 係一代人嘅汽車啟蒙，圓咗無數普通家庭嘅汽車夢，累計 160 萬 + 嘅銷量，沉澱深厚國民情懷。進入電動化時代，QQ 冇躺喺情懷之上食老本，而係完成徹底嘅產品迭代。全新 QQ3 上市之後，海内外訂單突破 10 萬台，連續 5 個月銷量破萬；海外市場泰國、印尼預售訂單快速突破 2 萬，實現國內海外雙線熱銷，產品遠銷全球百餘個國家地區。

國內市場，佢直面激烈內捲嘅 A0 級純電競爭；海外市場，要接受不同國家法規、路況、用戶審美嘅檢驗。呢樣意味著 QQ3 嘅產品開發標準，從一開始就按照全球車嘅規格打造。全球多地區驗證、嚴苛嘅電池安全測試，既係國內用戶嘅安全保障，亦係出海征戰嘅底氣。

喺寰球汽車看來，中國新能源出海，唔只有高端大車一條路徑。精品小型電動車，同樣係中國汽車走向世界嘅重要名片。全球大量城市市場，有著龐大嘅城市短途出行需求，靈巧、經濟、靚、安全嘅小型純電，具備廣闊市場空間。QQ3 嘅熱銷證明，國民細車完全可以做到「國內站穩腳跟，海外贏得認可」。

行業觀察：細車市場嘅下半場，價值大於價格

放眼當下新能源市場，價格戰硝煙瀰漫，唔少產品陷入參數內捲。但 8 萬至 10 萬小型純電市場正迎來消費升級拐點：用戶已經唔再一味追求極致低價，安全、質感、審美、智能、全生命週期用車體驗，正成為新嘅競爭焦點。

全新 QQ3 摩登版帶畀行業最大啟示，係重新定位咗精品細車嘅價值座標：一台優秀國民細車，唔只係代步工具，佢係生活夥伴，係審美載體，亦係文化符號。佢既要具備硬核工業製造底色，也要懂得讀懂用戶嘅情緒需求；既要守住親民價格，又拒絕粗製濫造；既要深耕國內市場，也要具備全球競爭力。

情懷唔可以當飯食，但經典可以迭代新生。QQ 嘅快樂基因，從過去延續至今，喺電動時代畀全新內涵。全新 QQ3 摩登版嘅登場，唔只係一款車嘅升級，更代表中國本土品牌對城市出行嘅深度思考：無論預算高低，每一位用戶都值得擁有靚、安全、識生活嘅出行產品。

細車唔細，方寸之間，同樣可以承載大夢想與大市場。

On September 22, Chery held a press conference at Wuhu Jiuzi Square in Anhui, named "QQ Show and Friends". The QQ3 Modern Edition was officially unveiled.

Regarding price, the official guide price is 88,900 Yuan; for existing car owners purchasing a second vehicle, the final price is 86,900 Yuan; for limited-time trade-ins, the lowest is 83,900 Yuan.

There are four tiers of car-buying benefits. Note that the second-purchase subsidy of 2,000 Yuan and the trade-in subsidy of 5,000 Yuan cannot be enjoyed simultaneously. Financial plans can go up to 70,000 Yuan, 36 months interest-free, supporting 0% down payment. For data traffic, base traffic is free for life, entertainment traffic is provided for 2 years, 10GB per month, and OTA vehicle upgrades are also free for life.

Regarding warranty, the first non-commercial owner gets a lifetime warranty for the whole vehicle. The battery warranty includes an 8-year or 150,000 km degradation guarantee, plus lifetime free roadside assistance. Place an order now, and you can choose small gifts like Sun Li signed car models or factory original racing decals. However, subsidy eligibility, price differences by region, and trade-in audits still depend on real-time policies from Chery and local dealers.

Simply put on positioning: This is considered the QQ3 version with factory original modification effects, not a new car developed on a new platform. It is a retro-style factory upgrade based on the current QQ3, featuring a Neo-Retro retro style. Modifications focus on paint colors, exterior kits, interior materials, and some comfort features. Specifically targeted at users who want a unique and stylish car but find subsequent color changes and accessory installation troublesome, eliminating the need to handle modification registration themselves.

The exterior comes with two exclusive colors: Modern Era and Annie Pearl. It also comes with exclusive time emblem wheels, factory original racing decals, retro white front and rear bumpers, shiny chrome trim strips, with wheel arches and side skirts matching the body color. The paint uses a 6-layer 2K process, with paint suppliers being big brands like Kansai and PPG. It essentially turns popular modification styles like national trends, urban retro, and holiday camping directly into factory configurations, saving users the hassle of modification filing and incompatible parts.

The body is an A0-class pure electric compact car, with overall vehicle dimensions of 4229/1812/1573mm and a wheelbase of 2700mm. There are quite a few storage places inside, rear seats can be folded down to expand space, and actual trunk loading capacity depends on the official specification list.

The key point is it features a 70-liter drainable electric front trunk, with a total of 8 ways to open, including voice from outside the car and mobile APP. Usually for putting sundries when shopping, or dirty/wet items when camping, it is much more practical than ordinary commuter small cars.

The interior main color is called "Cloud Velvet Beige", the ceiling, A/B pillars, and sun visors are all wrapped in velvet. The center console and door panels feature houndstooth patterns, and the armrest box has contrast-color webbing, creating a fully immersive atmosphere.

Configurations include dual soft-light makeup mirrors, 50W wireless fast charging, 256-color ambient lighting, steering wheel heating, and front seat heating and ventilation are all included. Compared to commuter cars in the same price range, the interior quality is noticeably more exquisite.

Regarding intelligence, the infotainment system uses a Qualcomm 8155 chip, paired with a 15.6-inch 2.5K center screen. It comes with the Carmind AI intelligent assistant; speaking can control the car, checking car status, and voice control work well. It also supports smartphone connectivity like CarPlay and HiCar.

Driving assistance configurations are also ample: 540-degree panoramic view, 12 ultrasonic radars, supporting hundreds of scenarios for automatic parking; plus a full L2 assistance suite including adaptive cruise control, lane keeping, AEB emergency braking, blind spot monitoring, collision warning, and door opening warning. It supports vehicle exterior callout and voice opening of front trunk and trunk. The mobile APP also supports remote vehicle pre-conditioning, turning on AC and seats in advance.

Regarding safety and battery, the body features a five-vertical, eight-horizontal cage structure. High-strength steel makes up 82%, hot-formed steel accounts for 16%, with 1300MPa integrated hot-formed door rings, and standard 6 airbags across the full lineup.

The battery is named Rhino Battery, using CATL cells, achieving IP68 waterproof and dustproof, and passing the CATARC NESTA 6D electric safety certification. Active safety configurations such as active braking and blind spot monitoring are also fully equipped.

Power is divided into two versions:

• 58kW motor, torque 90N·m, 29.48kWh battery, CLTC range 310km
• 90kW motor, torque 115N·m, 41.28kWh battery, CLTC range 420km

The full series features rear-wheel drive, front MacPherson independent suspension, and rear multi-link independent suspension. The minimum turning radius is 5.2 meters, making city U-turns very flexible. Fast charging from 30% to 80% takes as little as 16 minutes and 30 seconds, and it includes 6.6kW vehicle-to-load discharge, making camping electricity convenient. In A0-class pure electric compact cars, rear-wheel drive with independent rear suspension is rare, so city lane changing and vibration damping performance will be better.

Let's discuss the market situation: The QQ series has cumulatively sold over 1.6 million units over the years, reaching over 100 countries and regions globally. The current QQ3 has broken sales of 10,000 units for 5 consecutive months. In August, single-month delivery reached 19,103 units, a month-over-month surge of 64.07%. Domestic and international orders have exceeded 100,000, with overseas pre-sales in Thailand and Indonesia alone exceeding 20,000.

The positioning of the Modern Edition is not to chase maximum volume. It targets the 80,000 Yuan price bracket pure electric market, creating differentiation through factory retro exterior, upgraded interior, front trunk, and external discharge features. Compared to competitors like Seagull, Bingo, Star Wish, and Nano 01, it places more emphasis on personalized exterior and diverse usage scenarios, rather than simply competing on low price.

Overall, the Modern Edition's chassis and powertrain hardware remain unchanged. It directly handles the exterior colors, decals, and interior upgrades that enthusiasts like to tinker with, done by the factory. Paired with the 8155 infotainment system, 70L front trunk, and rear-wheel drive independent suspension, at the trade-in price of 83,900 Yuan, it is indeed quite attractive.

9 月 22 號，奇瑞喺安徽蕪湖鳩茲廣場舉辦咗發布會，名 "QQ Show 同佢哋嘅朋友"，QQ3 摩登版正式同大家見面咗。

價格方面，官方指導價 8.89 萬；家中已有車輛增購，到手 8.69 萬；限時置換嘅話，最低 8.39 萬就可以入手。

購車優惠一共四檔，留意增購補貼 2000 元同置換補貼 5000 元唔可以同時享受。金融方案最高可以做到 7 萬、36 期零利息，仲支持 0 首期駕駛。流量方面，基礎流量終身免費，娛樂流量俾 2 年，每個月 10G，車輛 OTA 升級亦都係終身免費。

保養方面，首任非營運車主整車終身保養，電池提供 8 年或者 15 萬公里衰減保障，仲有終身免費道路救援。而家落訂，仲可以揀孫俪簽名車模、原廠競速拉花呢啲小禮品。不過補貼資格、各地差價、置換審核，仲要睇奇瑞同當地經銷商嘅實時政策。

簡單講下定位：呢個算係 QQ3 原廠自帶改裝效果嘅版本，唔係全新平台開發嘅新車，就係喺現款 QQ3 基礎上做咗復古風原廠升級，主打 Neo‑Retro 復古風。改動集中喺車漆顏色、外觀套件、內飾用料仲有部分舒適配置。專門面向想車靚過靚，但又嫌自己後期改色、加裝配件麻煩嘅朋友，唔使自己攪搞改裝備案。

外觀有兩個獨有嘅顏色：摩登時代、安妮珍珠。仲配專屬時光徽章輪轂、原廠競速拉花、復古白色前後保險桿、鎏光鍍鉻飾條，輪眉同側裙都同車身同色。車漆用咗 6 層 2K 工藝，漆料供應商係關西、PPG 呢啲大牌。等於將大家平時鍾意玩嘅國風、城市復古、假日露營呢類改裝風格直接做咗原廠配置，省去自己改裝備案、配件唔匹配嘅糟心事。

車身屬於 A0 級純電小車，整車尺寸 4229/1812/1573mm，軸距 2700mm。車內儲物地方好幾多，後排座椅可以放倒拓展空間，後廂實際裝載能力睇官方配置表。

重點係佢帶一個 70 升可以排水嘅電動前備箱，足足 8 種打開方式，車外語音、手機 APP 都開到。平時買嘢放雜物、露營裝髒嘢濕嘢，比普通代步小車實用好多。

內飾主色調叫「雲絨米」，頂棚、A/B 柱、遮陽板都係天鵝絨包裹，中控同門板有千鳥格紋路，扶手箱仲有撞色織帶，氛圍感拉滿。

配置上有雙柔光化妝鏡、50W 無線快充、256 色氛圍燈，方向盤加熱，前排座椅加熱通風全部俾到。對比同價位代步小車，內飾質感明顯更精緻。

智能化部分，車機係高通 8155 晶片，配上 15.6 吋 2.5K 中控大螢幕，自帶 Carmind AI 智能助手，講嘢就可以控制車，查車況、語音控車都好使，CarPlay、HiCar 呢啲手機互聯也都支援。

駕駛輔助配置都俾得足：540 度全景影像、12 顆超聲波雷達，支援上百種場景自動泊車；仲有全套 L2 輔助，自適應巡航、車道保持、AEB 緊急煞車、盲區監測、碰撞預警、開門預警全部都有。車外喊話、語音開前尾箱都支援，手機 APP 仲可以遠程預熱車輛，提前開好空調座椅。

安全同電池方面，車身係五縱八橫籠式結構，高強鋼佔比 82%，熱成型鋼佔 16%，1300MPa 一體式熱成型門環，全系標配 6 個安全氣囊。

電池叫犀牛電池，用寧德時代電芯，達到 IP68 防水防塵，仲過咗中汽中心 NESTA 六維電安全認證，主動煞車、盲區監測呢類主動安全配置都配齊。

動力分兩個版本：

• 58kW 電機，扭矩 90N・m，29.48kWh 電池，CLTC 續航 310km
• 90kW 電機，扭矩 115N・m，41.28kWh 電池，CLTC 續航 420km

全系後置後驅，前麥弗遜、後多連桿獨立懸掛，最小轉彎半徑 5.2 米，城市轉頭好靈活。快充由 30% 充到 80% 最快只要 16 分半鐘，仲帶 6.6kW 對外放電，露營用電好方便。要知道 A0 級純電車入面，後驅加獨立後懸嘅並唔多，城市變道、濾震表現會更好。

再傾下市場情況：QQ 系列這麼多年累計賣咗 160 幾萬台，賣到全球一百多個國家地區。現款 QQ3 已經連續 5 個月銷量破萬，8 月單月交付 19103 台，環比大升 64.07%，海內外訂單已經超過 10 萬，光係泰國、印尼海外預售就破 2 萬。

摩登版嘅定位唔係用來衝最低走量嘅，佢瞄準 8 萬級純電市場，靠原廠復古外觀、升級內飾、前備箱、外放電呢啲功能打出差異化。同海鷗、繽果、星願、納米 01 呢啲競爭對手比較起嚟，佢更加睇重個性外觀同多樣用車場景，唔係單純拼低價。

總體嚟睇，摩登版底盤、三電硬件冇改動，將車友鍾意攪搞嘅外觀配色、拉花、內飾升級直接原廠搞定，再配上 8155 車機、70L 前備箱、後驅獨立懸掛，置換 8.39 萬呢個價位，確實好有誘惑力。

When we talk about Chery QQ, what comes to mind is not just a commuting car, but the car memories of a generation.

In 2003, the first-generation Chery QQ, with bright and vivid colors and an iconic smiling face front, entered countless households, breaking the high-price barriers of the car market at that time, becoming the starting point for countless people to realize their car life dreams, and also shaping a fashionable small car cultural IP belonging to China.

Over more than two decades of time passing, the electrification wave swept through the automotive industry, and QQ did not stay in nostalgic memories. With the official launch of the all-new QQ3, this classic IP that has been accumulated for more than 20 years has welcomed a renewal. While inheriting classic genes, it fits the consumer demands of contemporary young people for self-focused and personalized consumption, opening a new chapter for national boutique small cars.

As the official customized version of the all-new QQ3 family, the Modern Edition went on sale officially on September 22, with a price range of 83,900 to 88,900 yuan. The Modern Edition fully upgrades exclusive retro exterior and interior kits on top of the base model, providing an official complete solution for users pursuing personalized aesthetics.

Unlike many models on the market that simply paste trim strips for "pseudo-retro", the all-new QQ3 Modern Edition has built a complete exclusive exterior system.

The new car adopts a fully coated same-color paint process, abandoning traditional black plastic surrounds, with complete and smooth car body lines; Time Emblem wheels replicate classic styles from the golden age of automobiles, gilded chrome trim strips, the Golden Age grille are exquisite and meticulous, paired with Wind Track racing stripes and retro white front and rear bumpers, every detail has been polished and tuned. Retro elements are not rigidly piled up, but classic aesthetics are reinterpreted using contemporary manufacturing processes, fully responding to young groups' consumer demands for self-expression and pursuing self-focused aesthetics, allowing small cars to possess high-class style and unique temperament. The complete kit comes factory-standard, requiring no owner modification later, avoiding the trouble of modification filing, and allowing legal road use to possess a unique retro look.

The launch of the Modern Edition is based on the strong market heat of the all-new QQ3 and the globalization potential of the QQ brand. After the base version of the all-new QQ3 went on the market, its market performance has been rising continuously, achieving monthly sales of over 10,000 for 5 consecutive months. August sales even reached 19,103 units, a month-on-month increase of 64.07%, with continuous strong sales in the domestic market. Not limited to the domestic market, the influence of the all-new QQ3 is going global. After pre-sales opened in Thailand and Indonesia, orders quickly broke 20,000 units. The cumulative orders domestically and overseas have already broken 100,000, truly achieving a situation of heat on both domestic and overseas lines, verifying the global market's recognition of the product power of this boutique small car.

Hot sales domestically and popularity overseas, behind this report card is the support of product comprehensive strength. Traditional micro electric vehicles often fall into the inherent impression that "cheap equals reduced configuration", while the all-new QQ3 has jumped out of the low-price competition spiral, upgrading comprehensively in dimensions such as space, chassis, intelligence, and safety. 2,700mm extra-long wheelbase brings over-class cabin space, rear-engine rear-drive chassis architecture, paired with independent suspension, changing the thin driving texture of traditional commuting small cars; Smart cockpit, comprehensive active safety configuration, external discharge functions, etc., bring boutique standards into the small pure electric track. It is precisely by relying on this set of hardcore product strength that it not only moves domestic young consumers but also wins the favor of Southeast Asian overseas market users, allowing Chinese boutique small cars to step onto the world stage.

In such a market landscape, the debut of the Modern Edition further enriches the product matrix of the all-new QQ3. For consumers, if only basic commuting is pursued, the ordinary version starting from 58,900 yuan is sufficient to meet commuting needs; while for users who value appearance and sentiment, wanting a unique travel temperament, they can choose the Modern Edition and get the complete official retro customization experience in one step.

我哋提起奇瑞 QQ，腦海中浮現嘅唔只係一台代步細車，更係一代人嘅汽車記憶。

2003 年，初代奇瑞 QQ 帶住明快鮮活嘅色彩、標誌性嘅笑臉車頭走入千家萬戶，打破咗當時汽車市場嘅高價壁壘，成為無數國人圓夢汽車生活嘅起點，亦塑造咗屬於中國本土嘅時尚細車文化 IP。

二十餘載光陰流轉，電動化浪潮席捲汽車行業，QQ 並冇停留喺懷舊記憶嗰度。隨著全新 QQ3 嘅正式上市，呢個沉澱二十多年嘅經典 IP 迎嚟煥新，喺傳承經典基因嘅同時，契合當代年輕人取悅自己、個性化嘅消費訴求，開啓國民精品細車嘅全新篇章。

作為全新 QQ3 家族嘅官方訂製版本，摩登版喺 9 月 22 日正式上市，售價區間為 8.39 萬 -8.89 萬元。摩登版喺基本車型之上全套升級專屬復古外觀與內飾套件，為追求個性審美用戶提供官方完整解決方案。

不同於市面上好多車型簡單貼飾條嘅“偽復古”，全新 QQ3 摩登版構建起一套完整嘅專屬外觀體系。

新車採用全包覆同色漆面工藝，摒棄傳統黑色塑膠包圍，車身線條完整流暢；時光徽章輪轂復刻汽車黃金時代嘅經典樣式，鎏光鍍鉻飾條、黃金時代格柵精緻考究，搭配風跡競速拉花與復古白前後保桿，每一處細節都經過打磨調校。復古元素唔係生硬堆砌，而係用當代製造工藝重新演繹經典美學，充分回應年輕群體彰顯自我、追求取悅自己審美嘅消費需求，令細車都能擁有高級格調與獨特氣質。全套套件原廠出廠自帶，無須車主後期改裝，規避改裝備案嘅煩惱，合法上路即可擁有獨一無二嘅復古造型。

摩登版嘅上市，建立喺全新 QQ3 強勁嘅市場熱度與 QQ 品牌全球化勢能之上。基礎版全新 QQ3 上市之後市場表現一路上揚，已经连续 5 個月實現月銷破萬，8 月銷量更係達到 19103 台，環比大升 64.07%，國內市場持續熱銷。唔止喺國內市場，全新 QQ3 嘅影響力正走向全球，泰國、印尼開啓預售之後，訂單迅速突破 2 萬台，整車海内外累計訂單已經突破 10 萬，真正實現國內、海外雙線火熱嘅局面，印證咗全球市場對於呢款精品細車產品力嘅認可。

國內熱銷，海外走紅，呢份成績單背後，係產品綜合實力嘅支撐。傳統微型電動車常常陷入“廉價等於減配”嘅固有印象，而全新 QQ3 跳咗出低價內捲嘅怪圈，喺空間、底盤、智能、安全等維度全面升級。2700 毫米超長軸距帶嚟越級座艙空間，後置後驅底盤架構，搭配獨立懸掛，改變傳統代步細車單薄嘅行駛質感；智能座艙、完善嘅主動安全配置、對外放電等功能，將精品化標準帶入小型純電賽道。正正係憑藉呢套硬核產品實力，佢不僅打動國內年輕人消費者，亦獲得東南亞海外市場用戶嘅青睞，令中國精品細車走向世界舞臺。

喺呢樣嘅市場大盤之下，摩登版嘅登場進一步豐富全新 QQ3 嘅產品矩陣。對於消費者而言，如果只追求基礎代步，普通版 5.89 萬起嘅車型足以滿足通勤；而重視顏值、情懷，想要獨一無二出行氣質嘅用戶，就揀揀摩登版，一步到位拿到全套官方復古訂製體驗。

On September 22, the all-new QQ3 Modern Edition officially launched at Wuhu Jiuzi Plaza. The launch event was themed "QQ Show and Friends," with Chery's global ambassador Sun Li attending in person, accompanied by stand-up comedy actors, creating an immersive user carnival. As a personalized advanced version of the QQ3 series, the new car targets young consumers pursuing self-expression, relying on Neo-Retro vintage-modern design and class-leading hardware configuration.

The all-new QQ3 Modern Edition continues the classic genes of the QQ national small car. The exterior features full-body matching paint, paired with chrome trim, time-badge wheels, and vintage white front and rear bumpers. Two exclusive colors are offered: Modern Era and Annie Pearl. The entire vehicle has won the Red Dot Design Award four times. The cabin is upgraded with a velvet headliner and A/B-pillar wrapping. The houndstooth interior texture is paired with color-blocking webbing, integrating high-end details into the commuter car.

Highlights in hardware are prominent, boasting 13 unique configurations in its class. Equipped with Qualcomm 8155 automotive chip, a 15.6-inch 2.5K central control screen paired with Carmind large model, supporting unique features like external voice control and external announcements. The 70L drainable electric front trunk supports 8 opening modes. 6.6kW external power discharge and dual soft-light makeup mirrors enhance daily practicality.

The chassis uses a rear-engine rear-drive layout, rear multi-link independent suspension, achieving a 50:50 axle load ratio, making it agile and easy to drive when shuttling through the city. For safety, it adopts a five-vertical eight-horizontal rock-like cage body structure. High-strength steel accounts for 82%. Integrated 1300MPa thermoformed door rings. The Rhino battery has passed six-dimensional electric safety certification, paired with 6 airbags and a full set of Level 2 driving assistance, meeting home commuter safety needs.

In terms of sales, the all-new QQ3 base version has monthly sales exceeding 10,000 units consecutively for 5 months. Domestic and foreign orders have broken 100,000 units. Overseas orders in Thailand and Indonesia are growing rapidly, possessing a large user base. Female users account for 56% in the user profile. The modification co-creation atmosphere is strong. Six modified cars of different styles were displayed on-site, confirming the strong expansion potential of this model.

In the pure electric commuter car track, the Modern Edition's advantage lies in the factory-original full retro kit, allowing personalized appearance without self-modification. The cabin, chassis, and safety configuration are comprehensively class-leading. The shortcoming is the higher version positioning, with a purchase cost higher than the standard QQ3. The target audience leans towards users pursuing appearance and texture, and the audience layer is relatively segmented.

Overall, the Modern Edition is not the main volume-selling vehicle, but rather enriches the product matrix and elevates the brand image. Relying on factory-compliant trendy modifications and a full set of comfortable and smart configurations, it can attract young consumers pursuing a self-pleasing experience. However, whether it can replicate the hot sales performance of the standard version depends on terminal pricing, delivery rhythm, and market acceptance.

9 月 22 日，全新 QQ3 摩登版於蕪湖鳩茲廣場正式上市，發布會以"QQ Show 同佢嘅朋友哋”為主題，奇瑞全球代言人孫麗親臨現場，搭配脫口秀演員助陣，打造一場沉浸式用戶狂歡。作為 QQ3 系列個性進階版本，新車憑藉 Neo‑Retro 復古摩登設計、越級硬件配置，瞄準追求悅己表達嘅年輕消費群體。

全新 QQ3 摩登版延續 QQ 國民細車嘅經典基因，外觀採用全包覆同色漆面，搭配鎦光鍍鉻飾條、時光徽章輪轂、復古白前後保險桿，提供摩登時代、安妮珍珠兩款專屬配色，整車曾四次斬獲紅點設計大獎。座艙升級天鵝絨頂棚與 A/B 柱包覆，千鳥格內飾紋理搭配撞色織帶，將高定細節融入代步細車。

硬件層面亮點突出，擁有十三大同级唯一配置。搭載高通 8155 車規芯片，15.6 英寸 2.5K 中控屏搭配 Carmind 大模型，支持車外語音、車外喊話等特色功能；70L 可排水電動前備廂支持八種開啟方式，6.6kW 外放電、雙柔光化妝鏡提升日常實用性。

底盤採用後置後驅佈局，後多連桿獨立懸架，實現 50:50 軸荷比，城市穿梭靈巧易駕。安全上採用五縱八橫磐石籠式車身，高強度鋼佔比 82%，一體式 1300MPa 熱成型門環，犀牛電池通過六維電安全認證，搭配 6 個安全氣囊與全套 L2 級駕駛輔助，兼顧家用代步安全需求。

銷量層面，全新 QQ3 基礎版連續 5 個月月銷破萬，海内外訂單突破 10 萬輛，海外泰國、印尼訂單快速增長，擁有龐大用戶基本盤。用戶畫像中女性用戶佔比 56%，改裝共創氛圍濃厚，現場展示六輛風格各異改裝車，印證這款車型強大嘅拓展潛力。

投放到純電代步細車賽道，摩登版優勢在於原廠全套復古套件，無需自行改裝即可獲得個性化外觀，座艙、底盤、安全配置全面越級。短板在於版本定位更高，購車成本高於普通版 QQ3，目標人群偏向追求顏值與質感嘅用戶，受眾圈層相對細分。

綜合來看，摩登版並非走量主力，更多豐富產品矩陣，拔高品牌形象。依靠原廠合規潮改、全套舒適智能配置，能夠吸引追求悅己體驗嘅年輕消費者。但能否複製普通版嘅熱銷成績，仲要看終端定價、交付節奏以及市場接受程度。