Recently, the all-new Chery QQ3 officially launched in the Southeast Asian market under the overseas name "Chery Q", and debuted in the Thai and Indonesian markets successively, becoming the first overseas landing position of Chery QQ's global strategy.

Chery Q launched in the Thai and Indonesian markets almost simultaneously, both delivering order performance exceeding expectations. Since pre-sales started at the Bangkok International Motor Show on March 24, orders broke 1,000 units in just ten days; as of the official launch on June 24, cumulative orders have forcefully surpassed 3,000 units. In the Indonesian market, as of July 25 / end of July, orders have exceeded 6,000 units. This is not an accidental explosion in a single market, but a verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

In 2006, the old QQ entered Thailand and Indonesia, becoming a youthful memory for a generation of Southeast Asians. In 2026, the all-new QQ3 returns in the name of Chery Q, completing a brand leap from "national transport car" to "global premium compact car" over 20 years. Chery Thailand General Manager Jim Lee stated directly at the launch event: "Chery QQ has accompanied Thai users for 20 years, this is the strongest confidence in our deep cultivation of the local market." The Indonesian market also attracted a large number of middle-aged family users to reserve Chery Q due to "nostalgia".

62% of Chery Q's orders in Thailand come from female users, with many young people spontaneously checking in and sharing on Facebook and Instagram. Real user word-of-mouth is far more persuasive than official publicity. Product advantages are highly matched with local terrain: small and easy to park (Bangkok narrow streets), extremely low operating costs (electricity cost per 100km is only 5 Baht), no worries about wading in rainy season (IP68 waterproofing), cute design with high recognizability ("cute shape, high head-turn rate").

Chery Q is not a cheap special model for Southeast Asia, but a global product with the same platform, standards, and quality as the domestic all-new QQ3. Zhang Hongyu, Vice President of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Chery Brand Domestic Business Group, stated clearly: "From chassis architecture, battery safety to body structure, we synchronously adapt to Southeast Asian right-hand drive regulations, undergo strict tests in multiple global regions, do not reduce specifications, do not produce special models." Zeng Shuo, Assistant General Manager of Chery Sales Indonesia (CSI), also emphasized: "In Indonesia, Chery always prioritizes quality over profit."

  2026, Chinese car exports are no longer news. But what really interests me is how the all-new Chery QQ3 is performing in Southeast Asia—debuted at the Thailand Bangkok Motor Show and secured over 3,000 orders immediately, and orders broke 6,000 units before the pre-sale period in the Indonesian market ended. A Chinese A0-class small car priced at 70,000 yuan, what makes Thais and Indonesians rush to buy it?

The answer is only four words: No Special Market Version

  This is not a pretty slogan. Chery QQ Head Manager Zhang Hongyu said plainly: "The Chinese market is just a part of the all-new QQ, it is a global car built to global standards from birth. The Chery Q you buy in Thailand, the Chery Q you buy in Indonesia, the QQ3 you buy in China, chassis same, battery same, infotainment system same, even the 8155 chip is the same.

  This logic is actually quite counter-intuitive in the auto industry. For the past few decades, multinational car companies have played the "special supply card"—one standard for Europe and America, one for China, another for Southeast Asia. Downgrade, shrink, save where you can. Why? Because regulations, spending power, and competitive landscapes differ across markets, developing separately is actually more "cost-effective".

It's a bet that users aren't stupid

  Many people think Southeast Asian consumers don't understand cars. Wrong. 62% of orders in Thailand come from female users. They might not know what hot-formed steel is, but they know this car has 540-degree panoramic imaging, automatic parking, external voice control, and a 70-liter intelligent electric front trunk. They compared it to BYD Atto 1, Geely EX2, Wuling Air EV. They calculate the costs: same price point, who gives more?

  The all-new QQ3 offers 10 items unique in its class and 13 items leading in its class. 70L intelligent electric front trunk, 1300 MPa integrated hot-formed door ring, Qualcomm 8155 chip, 15.6-inch 2.5K large screen, 50:50 axle load ratio rear-wheel drive. Put together, this is a gap-leading advantage within the same class in Southeast Asia. So it's not that Southeast Asian consumers don't understand cars, it's that some brands think they don't.

Quality is not cost, it's faith

  Chery has a special trump card in Southeast Asia—nostalgia. QQ entered the Thai and Indonesian markets as early as 2006, accompanying two generations of Southeast Asian consumers in growing up. Chery Thailand General Manager Jim Lee said, twenty years of companionship is the most valuable intangible asset for a brand to penetrate the local market, and a large number of middle-aged family users placed orders proactively due to nostalgia.

  Nostalgia can sell once, but not twice. If the all-new QQ3 was a downgraded version or special market version, users who ordered because they "sat in a QQ when they were young" would smear Chery for a lifetime. So Chery made a decision counter to industry intuition: global unified platform, unified powertrain, unified cockpit. Only localized adaptation—right-hand drive tuning, IP68 battery waterproofing for Southeast Asian rainy seasons, high-temperature heat dissipation reinforcement—never touch core configurations and safety standards.

  Chery Indonesia management spoke even more plainly: "Expanding the Indonesian market, quality priority is always higher than short-term profits." You see, this is the difference. Some brands going global think "how to earn a bit more", Chery thinks "how to stand firmly a bit".

Small cars also have dignity

  The all-new QQ3 positions itself as "World's Three Little Ones, China has QQ". With whom is it listed? Germany's SMART, UK's MINI. You taste this ambition. A national 代步 vehicle that used to sell for 30,000, now wants to sit equal with two European cultural symbols. What does it rely on? Red Dot Design Double Award—concept car award in 2025, mass-produced car award in 2026, smart cockpit HMI award again in 2026. Rely on 82% high-strength steel, 16% hot-formed steel rock-solid body. Rely on fast charging from 30% to 80% in 16.5 minutes. Rely on 400 km range, rear-wheel drive, independent four-wheel suspension. Put these things together, do you still think it's just a "small car"?

  What is small is the size, what is big is the vision. 2700mm wheelbase, 85% space utilization rate, rear seat can cross legs. A0-class appearance, B-class car space. This is not compromise, this is precision.

Going global is not dumping, it's rooting

  Many Chinese brands going global just sell cars. Sell and leave, after-sales? Let fate decide. How did the all-new QQ3 do it? Thailand launched first delivery in July, 2,000 units shipped in the first batch. Thai dealerships to increase from 55 to 70. Lifetime warranty—high-voltage battery, motor, control unit, all users who ordered by July 31st get it.

  This is not the pace of selling and running. This is the pace of rooting. So back to the original question: an electric car worth 50,000 yuan, what makes it dare to say "global same standard"? Because what it bets on is not the profit of one car, but twenty years of a brand in a region.

  Chery QQ has 20 years of national nostalgia accumulation in Southeast Asia. What is the concept of 20 years? A child who sat in the QQ passenger seat in 2006, in 2026 might be choosing the first car of their child's life. If you downgraded this car, special-edited it, you didn't hurt one user, but a generation.

  The four words "Happiness Equity" sound very empty. But when you see people driving Chery Q on Bangkok streets, Chery Q chosen as most popular hatchback at Indonesian Motor Show, test drive day with 200 sessions scheduled—you know, these four words landed.

Yanzhao Car Review:

  Chinese car exports have been talked about for many years. But real export is never just selling things out. It's making outsiders feel that this thing is worth it. The explosion of orders for the all-new QQ3 in Southeast Asia proves one thing: When you don't treat overseas users as "easy targets", they won't treat you as "passers-by".

  World's Three Little Ones, China has QQ. This sentence is not a slogan, it is a promise. And promises need a generation to fulfill.

The sun in Bangkok is scorching.

At the entrance of a mall on Sukhumvit Road, the queue took two irregular turns.

Funnily enough, aside from the Gen Z with ponytails scrolling through short videos, there were many middle-aged people with frost on their temples.

They were waiting for a small car called Chery Q.

This scene was just like 20 years ago when the old QQ first arrived, only back then the ones queuing were motorcycle drivers, now it's old neighbors who arrived in pickup trucks.

The muffled sound from tapping knuckles is an echo 20 years later.

The batch of people who drove the old QQ for motorcycle taxi services back then are now tapping their fingers on the A-pillar of the new car.

The integrated hot-formed door ring reaches a strength of 1300MPa. When you knock with your knuckles, the sound is muffled and solid.

Back then, the tin shell was for the sake of being cheap, now the car frame is for the sake of peace of mind.

The young guy in streetwear next to him didn't care about these things, he was staring at the cloud-pink-beige paint job.

It's the Kansai clear coat, the same as Ferrari's. There isn't a single orange peel texture under strong light.

It's true that this paint surface doesn't fade for ten years.

Mango sticky rice inside the 70L front trunk.

After picking up the car, Arlene didn't rush to leave.

She opened the front trunk with a click. With 70L capacity, she stuffed in the mango sticky rice she just bought, plus that longboard she prepared to use for surfing at the beach.

With a drainage hole design, even if you throw in a wet swimsuit, you don't have to worry about smells mixing.

She casually shouted a command at the rear of the car. The exterior voice response opened the front trunk a bit more immediately, causing those around to burst into laughter.

This feature, on the congested streets of Southeast Asia, is even more pleasing than automatic parking.

The Agile "Big Fella" in the Narrow Alley.

Alleys in old Bangkok are so narrow only one body can pass through.

This car's 3X wheelbase ratio played a big role, with a turning radius that is surprisingly small.

Front MacPherson, rear multi-link, rear-engine rear-drive, 50:50 weight distribution. It drives steadily as if stuck to the ground.

The rainy season is coming soon. The IP68 battery water resistance means no fear of wading.

The Rhino battery features liquid cooling, running from minus 40 degrees to 60 degrees, like giving the battery cell a temperature-constant coat.

Orders don't lie, but truly understanding you is the dealbreaker.

Order numbers don't lie.

3000 in Thailand, 6000 in Indonesia, 56,000 domestically in the first month.

Chery didn't play the customization game this time, with right-hand drive tuning. The chassis, battery, and cabin are almost identical to the domestic version.

From 2006 to 2026, a small car traversed 20 years. Relying not on flashy marketing, but on this solid quality, it firmly parked itself in the lives of two generations again.

What gets people hooked is never the parameters, but that considerate understanding of you.

近期，奇瑞全新 QQ3 以海外命名"Chery Q"正式登陸東南亞市場，喺泰國、印尼雙市場先後上市，成為奇瑞 QQ 全球化戰略嘅首個海外落地陣地。

Chery Q 喺泰國同印尼雙市場幾乎同期落地，均交出超預期嘅訂單成績。自 3 月 24 日喺曼谷國際車展啟動預售以來，短短十日內訂單便突破 1,000 輛；截至 6 月 24 日正式上市，累計訂單已強勢突破 3,000 輛。喺印尼市場，截至 7 月 25 日/7 月底訂單已超過 6,000 輛。呢唔係單一市場嘅偶然爆發，而係中國精品細車喺東南亞市場嘅體系化競爭力驗證。

2006 年，老款 QQ 走進泰國同印尼，成為一代東南亞人嘅青春記憶。2026 年，全新 QQ3 以 Chery Q 嘅名回歸，用 20 年時間完成由「國民代步車」到「全球精品細車」嘅品牌躍遷。泰國奇瑞總經理 Jim Lee 喺發布會上直言：「奇瑞 QQ 陪伴泰國用戶行過 20 年，呢就係我哋深耕本地市場最大嘅底氣。」印尼市場同樣因「懷舊」吸引大量中年家庭用戶預訂 Chery Q。

Chery Q 喺泰國 62% 嘅訂單嚟自女性用戶，大量年輕人喺 Facebook、Instagram 自發打卡分享。真實用戶口碑遠比官方宣傳更具說服力。產品優勢同當地用戶地形高度匹配：小巧易停車（曼谷狹窄街巷）、用車成本極低（百公里電費僅 5 泰銖）、雨季涉水無憂（IP68 防水）、設計可愛辨識度高（「造型可愛、回頭率高」）。

Chery Q 並非針對東南亞嘅廉價特供車，而係同國內全新 QQ3 完全同平台、同標準、同品質嘅全球化產品。奇瑞汽車股份有限公司副總裁，奇瑞品牌國內業務事業群執行副總經理章紅玉明確表態：「由底盤架構、電池安全到車身結構，我哋同步適配東南亞右舵法規，經歷全球多地域嚴苛測試，唔做減配、唔做特供。」印尼奇瑞促銷公司 (Chery Sales Indonesia, CSI) 總經理助理曾碩同樣強調：「奇瑞喺印尼，品質永遠優先於利潤。」

  二零二六年，中國汽車出海早就唔係什麼新聞了。但真正令我感興趣嘅，係奇瑞全新 QQ3 喺東南亞嘅打法——泰國曼谷車展首秀即斬獲超 3000 部訂單，印尼市場預售期都仲未結束訂單就突破 6000 部。一台 7 萬蚊嘅中國 A0 級細車，點解令泰國人同印尼人搶住買單？

答案只有四個字：唔做特供

  這唔係一句靚口號。奇瑞 QQ 主理人張紅玉講得直白：「中國市場只係全新 QQ 嘅一部分，佢從出世起就係按照全球標準打造嘅全球車。你喺泰國買到嘅 Chery Q、喺印尼買到嘅 Chery Q、喺中國買到嘅 QQ3，底盤一樣、電池一樣、車機一樣，連 8155 晶片都一样。

  呢個邏輯喺汽車圈其實幾反常識。過去幾十年，跨國車企玩嘅全係「特供牌」——歐美一個標準、中國一個標準、東南亞再一個標準。減配、縮水，能撳則撳。點解？因為唔同市場嘅法規、消費力、競爭格局都唔一樣，分開開發反而「抵使」。

佢賭嘅係，用戶唔傻

  好多人覺得東南亞消費者唔識車。錯。泰國 62% 嘅訂單來自女性用戶。佢哋可能唔識叫乜叫熱成型鋼，但佢哋知道呢台車有 540 度全景影像、有自動泊車、有车外語音控制、有 70 公升智能電動前備箱。佢哋對比過比亞迪 Atto 1，對比過吉利 EX2，對比過五菱 Air EV。佢哋會計數：同樣嘅價位，邊個畀更多？

  全新 QQ3 畀嘅係 10 項同級唯一、13 項同級領先。70 公升智能電動前備箱、1300MPa 一體式熱成型門環、高通 8155 晶片、15.6 吋 2.5K 大螢幕、50:50 軸荷比後驅。呢啲嘢放埋一齊，喺東南亞同級別入面就係斷層領先。所以唔係東南亞消費者唔識車，係有啲品牌覺得佢哋唔識。

品質唔係成本，係信仰

  奇瑞喺東南亞有張特別底牌——情懷。QQ 早喺 2006 年就進入咗泰國同印尼市場，陪伴咗兩代東南亞消費者成長。泰國奇瑞總經理 Jim Lee 話，二十年相伴係品牌深耕本地市場最珍貴嘅無形資產，成班中年家庭用戶因懷舊情懷主動落訂。

  情懷可以賣一次，唔得賣兩次。如果全新 QQ3 係個減配版、特供版，嗰啲因為「細個坐過 QQ」而落單嘅用戶，會把奇瑞拉黑一世。所以奇瑞做咗一個反行業直覺嘅決定：全球統一平台、統一三電、統一座艙。只做本地化適配——右軚調校、IP68 電池防水應對東南亞雨季、高溫散熱強化——絕唔動核心配置同安全標準。

  印尼奇瑞管理層講得更直白：「開拓印尼市場，品質優先級永遠高於短期利潤。」你看，這就是區別。有啲品牌出海想嘅係「點解多賺少少」，奇瑞想嘅係「點解穩陣少少」。

細車也有尊嚴

  全新 QQ3 自己定嘅位係「世界三小隻，中國有 QQ」。同邊隻並列？德國嘅 SMART，英國嘅 MINI。你諗諗呢個野心。一個曾經賣 3 萬嘅國民代步車，而家要同兩個歐洲文化符號平起平坐。靠什麼？靠紅點設計雙獎——2025 年概念車得獎、2026 年量產車得獎、2026 年智能座艙 HMI 再得獎。靠 82% 高強度鋼、16% 熱成型鋼嘅磐石車身。靠 16.5 分鐘 30% 充到 80% 嘅快充。靠 400 公里續航、後置後驅、四輪獨立懸架。呢啲嘢放埋一齊，你仲覺得佢只係一台「細車」嗎？

  佢細嘅係尺寸，大嘅係格局。2700mm 軸距、85% 得房率，後排可以翹二郎腿。A0 級嘅外觀，B 級車嘅空間。這唔係妥協，係精準。

出海唔係傾銷，係扎根

  好多中國品牌出海就係賣車。賣完走人，售後？得閒。全新 QQ3 點做嘅？泰國 7 月啟動首批交付，首批就運過去 2000 部。泰國經銷商從 55 間要增加到 70 間。終身保養——高壓電池、電機、控制單元，7 月 31 日前落單嘅用戶全部給。

  這唔係賣完就走嘅節奏。這係要扎根嘅節奏。所以回到最開始嘅問題：一台 5 萬蚊嘅電動車，點解敢講「全球同標」？因為佢賭嘅唔係一台車嘅利潤，係一個品牌喺一個地區嘅二十年。

  奇瑞 QQ 喺東南亞有 20 年嘅國民情懷積澱。20 年係咩概念？一個 2006 年坐進 QQ 副駕嘅細路，2026 年可能正係畀自己嘅細路揀人生第一部車。如果你畀呢台車減咗、特供咗，你傷害嘅唔係一個用戶，係一代人。

  「快樂平權」呢四個字聽落好虛。但當你看到泰國街頭有人開住 Chery Q、印尼車展上 Chery Q 被揀為最人氣 Hatchback、試駕一日排 200 個時段——你就知道，呢四個字落地咗。

燕趙車評：

  中國汽車出海喊咗好多年。但真正嘅出海，從來都唔係把嘢賣出。係讓外面嘅人覺得，呢樣嘢值得。全新 QQ3 喺東南亞嘅爆單，證明咗一件事：當你唔把海外用戶當「韭菜」嘅時候，佢哋都唔會把你當「過客」。

  世界三小隻，中國有 QQ。呢句話唔係口號，係承諾。而承諾，係要畀一代人去兌現嘅。

曼谷嘅日頭好毒。素坤逸路一家商場門口，隊伍冇個規矩地拐咗兩個彎。有趣嘅係，排隊嘅除咗紮馬尾刷短視頻嘅 Z 世代，仲有唔少兩鬢微霜嘅中年人。佢哋等緊一部叫 Chery Q 嘅細車。呢個情景，好似極咗 20 年前老 QQ 剛嚟到嗰陣，只係當年排隊係摩托車主，而家換咗係開住皮卡嚟嘅舊鄰居。

指節敲出嘅悶沉，係 20 年後嘅迴響

當年開老 QQ 跑摩的嗰批人，而家指尖敲住新車嘅 A 柱。一體式熱成型門環，強度達到 1300MPa，指節敲落去，嗰聲悶沉紮實。嗰陣嘅鐵皮殼圖個便宜，而家嘅車架圖個安心。旁邊著潮牌嘅小夥子唔理呢啲，佢睇住雲粉米嘅車漆。法拉利同款嘅關西清漆，強光下冇絲毫橘皮紋。呢種漆面，十年唔褪色係真嘅。

70L 前備箱入面嘅芒果糯米飯

提咗車嘅阿琳冇急住走。佢啪一聲打開前備箱，70L 容積，塞入咗剛剛買嘅芒果糯米飯，仲有雙準備去海邊衝浪嘅長板。帶排水孔嘅設計，濕漉漉嘅泳衣丟入去都唔怕串味。佢隨手對住車尾嗌咗一聲，車外語音應聲將前備箱開大咗一截，周圍人哄笑咗。呢個功能，喺擁擠嘅東南亞街頭，比自動泊車仲討好。

窄巷入面嘅靈活胖子

曼谷老城區嘅巷子窄得隻得一人過身。呢部車嗰 3X 嘅輪軸比派咗大用場，轉彎半徑細到驚人。前麥花臣後多連桿，後置後驅，50 比 50 嘅軸荷比，開落去穩陣好似貼喺地面。雨季快來咗，IP68 嘅電池防水，涉水唔怕。犀牛電池帶住液冷，由零下 40 度到 60 度都跑，好似俾電芯著咗件恆溫衣。

訂單唔會講謊，但識你先致命

訂單數字唔會謊言。泰國 3000，印尼 6000，國內首月 5.6 萬。奇瑞今次冇玩定製嗰套，右舵調校，底盤、電池、座艙，同國內版差唔多冇差。由 2006 到 2026，一部細車穿越 20 年，冇靠花巧嘅營銷，就靠呢股紮實勁，又穩穩停喺兩代人嘅生活入面。令人上頭嘅，從來唔係參數，而係嗰份識你嘅妥帖。

In 2026, the Chery all-new QQ3 officially launched in the Southeast Asian market with the overseas name "Chery Q", successively completing the market launch in Thailand and Indonesia, becoming the first overseas foothold of QQ's global strategy.

From the global premiere at the March Bangkok International Auto Show to the official sale at the July Indonesia GIIAS Auto Show, within less than half a year, this Chinese premium compact car delivered a performance report far exceeding expectations in Southeast Asia — Thailand's cumulative orders exceeded 3,000 units, Indonesia exceeded 6,000 units, with combined orders from both markets approaching 10,000 units. This is not a sudden boom in a single market, but a concentrated verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

Thailand Market: 10-Day Orders Break 1,000, Explosion of Orders Upon Launch

On March 24, the all-new QQ3 completed its Southeast Asia global premiere at the Bangkok International Auto Show and simultaneously opened pre-sales. Within just 10 days, orders exceeded 1,000 units. On June 24, the new car's price was officially announced — 449,900 to 519,900 Thai Baht, with cumulative orders on the launch day strongly exceeding 3,000 units. In July, the first batch of over 2,000 vehicles was shipped from China to Thailand, and after completing PDI quality inspection, they have been successively delivered to users.

Chery Thailand General Manager Jim Lee stated directly at the press conference: "Chery QQ has accompanied Thai users for 20 years, this is our greatest confidence in deeply cultivating the local market." The accumulation of 20 years of national sentiment allowed this small car to receive an enthusiastic response from the market from the very beginning of its return.

Indonesia Market: GIIAS Auto Show Made a Stunning Debut, Orders Continued to Rise

The rhythm of the Indonesia market was equally tight. On May 18, model naming was completed, and on July 31, it landed at the GIIAS Indonesia International Auto Show to officially go on sale, with a price range of 239.9 million to 264.9 million Indonesian Rupiah. By the end of July, Indonesia market orders had exceeded 6,000 units. During the 10-day GIIAS Auto Show period, Chery Indonesia received a total of 3,500 vehicle orders, of which the Chery Q single model contributed 1,750 orders, accounting for as high as 50%. More notably, in all approximately 2,000 test drives, Chery Q accounted for 67.7% of the test drive share — order after trying, which shows the strong attractiveness of the product power to local users.

Domestic and Overseas Linkage: From China to Southeast Asia, Global Hot Sales Have Become Certain

The boom in the overseas market is not an isolated case. The all-new QQ3's orders in the domestic market exceeded 56,000 units in the first month of launch. Explosion of orders on both domestic and international lines fully verified this model's global product competitiveness.

From Bangkok to Jakarta, from pre-sale to delivery, the all-new QQ3 proved with substantial order data that Chinese premium compact cars going global are not just storytelling, but genuine market validation. When 62% of Thailand's orders came from female users, when Indonesia users actively placed orders due to 20 years of sentiment, when a 70,000 RMB class Chinese A0-level compact car exploded simultaneously in two unfamiliar markets — this is not only Chery's success, but also a concentrated display of Chinese automotive brand globalization capability.

2026 年，奇瑞全新 QQ3 以海外名稱「Chery Q」正式登陸東南亞市場，先後完成泰國、印尼雙市場上市落地，成為 QQ 全球化戰略嘅第一個海外陣地。

從 3 月曼谷國際車展全球首秀，到 7 月印尼 GIIAS 車展正式開售，未滿半年時間，呢台中國精品小車便在東南亞交出咗一份遠超預期嘅成績單——泰國累計訂單突破 3000 台，印尼突破 6000 台，雙市場合計訂單逼近 1 萬台。呢唔係單一市場嘅偶然爆發，而係中國精品小車喺東南亞市場體系化競爭力嘅集中驗證。

泰國市場：十日訂單破千，上市即爆單

3 月 24 日，全新 QQ3 喺曼谷國際車展完成東南亞全球首秀並同步開啓預售。短短十日內，訂單便突破 1000 台。6 月 24 日，新車正式公布售價——44.99 萬至 51.99 萬泰銖，上市當日累計訂單已強勢突破 3000 台。7 月，首批 2000 餘台整車從國內發運泰國，完成 PDI 質檢後已陸續交付用戶。

泰國奇瑞總經理 Jim Lee 喺發布會上直言：「奇瑞 QQ 陪伴泰國用戶走過 20 年，呢個係我哋深耕本地市場最大嘅底气。」20 年嘅國民情懷積澱，令呢台小車喺回歸之初便收穫咗市場嘅熱烈回應。

印尼市場：GIIAS 車展一鳴驚人，訂單持續走高

印尼市場嘅節奏同樣緊湊。5 月 18 日完成車型定名，7 月 31 日登陸 GIIAS 印尼國際車展正式開售，售價區間 2.399 億至 2.649 億印尼盾。截至 7 月底，印尼市場訂單已超過 6000 台。而喺為期 10 日嘅 GIIAS 車展期間，Chery Indonesia 共收穫 3500 份車輛訂單，其中 Chery Q 單一車型便貢獻咗 1750 份訂單，佔比高達 50%。尤其值得注意係，喺全部約 2000 場試駕中，Chery Q 佔據咗 67.7% 嘅試駕份額——試過即落單，見得產品力對當地用戶嘅吸引力。

國內外聯動：從中國到東南亞，全球熱銷已成定局

海外市場嘅火爆並唔係孤例。全新 QQ3 喺國內上市首月訂單即突破 5.6 萬台。海內外雙線爆單，充分驗證咗呢款車型嘅全球產品競爭力。

從曼谷到雅加達，從預售到交付，全新 QQ3 用實打實嘅訂單數據證明：中國精品小車出海，唔係講故仔，而係真刀真槍嘅市場驗證。當泰國 62% 嘅訂單來自女性用戶，當印尼用戶因 20 年情懷主動落定，當一台 7 萬銀碼級別嘅中國 A0 級小車喺兩個陌生市場同時引爆——呢不僅係奇瑞嘅成功，更加係中國汽車品牌全球化能力嘅一次集中展現。

Currently, the wave of Chinese new energy vehicles going global is sweeping the world. Multiple domestic car models have won recognition in overseas markets with their solid quality and innovative strength. Among them, Chery's All-New QQ3 officially landed in Southeast Asia under the overseas name "Chery Q", taking root in the dual core markets of Thailand and Indonesia. It delivered a phenomenally hot sales report, refreshing the Southeast Asia premium pure electric mini car market landscape with outstanding order data, deep brand sentiment, and globally unified quality, making Chinese mini car culture popular overseas.

As the first overseas landing base of Chery QQ's global strategy, the dual markets of Thailand and Indonesia exerted effort simultaneously, staging a grand scene of double-line order explosions, fully revealing the systematic competitiveness of Chinese smart manufacturing.

In March 2026, the All-New QQ3 debuted at the Bangkok International Auto Show to complete its global premiere in Southeast Asia and started pre-sales. Relying on super high popularity, orders exceeded 1,000 units in just ten days of pre-sales. After the price was officially announced on June 24, cumulative orders strongly exceeded 3,000 units. In July, the first batch of vehicles were delivered smoothly, and market enthusiasm remained high. The Indonesia market also performed amazingly. In May, the model name release was completed. At the end of July, it officially went on sale relying on the GIIAS Indonesia International Auto Show. As of the end of July, orders had already exceeded 6,000 units, and the first batch delivery will officially start in September. The super-expected hot sales results in the dual markets were not accidental market fluctuations, but the ultimate embodiment of the All-New QQ3 product power and brand power. Paired with the domestic market's 56,000 units order performance in the first month of launch, it formed a hot pattern of dual-direction hot sales domestically and internationally, building a strong "Southeast Asia Dual Engine" pattern for Chery's overseas expansion.

Behind the eye-catching sales figures lies the sentimental accumulation and reputation inheritance of the QQ brand deep-cultivating Southeast Asia for twenty years. As early as 2006, the classic QQ entered the Thailand and Indonesia markets. Relying on the hassle-free and durable commuting attributes, it became the youthful memory and life symbol of two generations of Southeast Asian consumers, accumulating deep national popularity. After twenty years of relentless deep-cultivation, the All-New QQ3 refreshed and returned in 2026, completely breaking the inherent cognition of "classic re-release", completing a gorgeous leap from a national commuting mini car to a global premium ICON. As Jim Lee, General Manager of Chery Thailand, stated, twenty years of market companionship is the biggest confidence for QQ to take root locally. Now the new model not only attracts a large number of middle-aged family users through nostalgic sentiment, but also gains massive Gen Z young groups and female users with its youthful and intelligent product characteristics, achieving two-way resonance between new and old users.

Distinguishing from the industry convention of "overseas cut-down specs, exclusive supply" for most overseas-going car models, the All-New QQ3 adheres to the "happiness equality" global concept, practicing global same standard, same source, same quality car-building criteria, allowing overseas users to enjoy a product experience completely consistent with the domestic version. From the native smart pure electric platform, Rhinoceros liquid-cooled safety battery, to the Qualcomm 8155 chip smart cockpit, the overseas version and the domestic version are exactly the same. At the same time, precise optimization for Southeast Asia market characteristics, adapting to right-hand drive regulations, strengthening high-temperature heat dissipation performance, relying on the IP68 top-level battery waterproof grade to calmly cope with the local rainy climate. Relying on "10 items unique in class, 13 items leading in class" advanced strength, 1300MPa integrated hot-formed door ring, 70L smart electric front trunk, 10-layer cloud comfort seat, and other exclusive configurations are standard on all models, not sacrificing quality for profit, interpreting the "quality first" overseas attitude with hard-core strength.

Deep-cultivating user needs and fitting Southeast Asian urban travel scenarios is the core code for the All-New QQ3's continued hot sales. Southeast Asian city streets are narrow and commuting road conditions are complex. The All-New QQ3's compact and agile body design makes parking and U-turns more convenient, perfectly adapting to the core needs of local short-distance commuting and urban commuting. At the same time, it extremely lowers vehicle usage costs, with electricity costs per 100 kilometers only 5 Thai Baht, the cost-performance advantage over long-term use is very prominent. In terms of user reputation, 62% of orders in the Thailand market come from female users. Many car owners spontaneously check in and share on social platforms, praising its super high appearance value, thoughtful intelligent configurations, and comfortable driving experience. Indonesia users also recognize the model's sentimental value and advanced cost-performance ratio, eliminating the public's concerns about electric vehicle usage. Not only that, local authoritative automotive media all gave high scores, recognizing its unmatched competitiveness in the same class market, worth one of the best choices in the 500,000 Thai Baht price range.

All-around advanced performance in appearance, space, safety, and intelligence allows the All-New QQ3 to firmly stand in the global premium mini car benchmark position. The appearance is built by a Red Dot Double Award design team, square and round aesthetics combined with multiple trending body colors, full texture; 2700mm super long wheelbase creates B-class advanced space, 85% super high utilization rate combined with 38 storage spaces throughout the car, balancing home and personalized travel needs. In terms of safety, 82% high-strength steel cage body, six-dimensional electric safety certification, six airbags guard travel safety comprehensively; in terms of intelligence, L2 level driving assistance, full-scenario automatic parking, AI smart cockpit support, making commuting more convenient and safer.

Auto Review:

From a national classic mini car to a global trendy ICON, the All-New QQ3 has undergone twenty years of accumulation, standing shoulder to shoulder with German SMART and British MINI to build the "World's Top Three Mini Cars" global mini car landscape. Now galloping in the Southeast Asian market, it proves the hard power of Chinese smart manufacturing with hot sales achievements, conveys the sincerity of Chinese car brands with homogeneous standards, and continuously outputs unique Chinese mini car culture. In the future, the All-New QQ3 will continue to deeply cultivate the overseas market with global quality and a youthful attitude, taking Chinese premium mini cars to a wider world stage.

當下中國新能源汽車出海浪潮席捲全球，多款國貨車型憑藉過硬品質與創新實力，斬獲海外市場認可。其中，奇瑞全新 QQ3 以海外命名「Chery Q」正式落地東南亞，扎根泰國、印尼雙核心市場，交出了現象級熱銷答卷，用亮眼的訂單數據、深厚品牌情懷與全球統一品質，刷新了東南亞精品純電小車市場格局，讓中國小車文化風靡海外。

作為奇瑞 QQ 全球化戰略的首個海外落地陣地，泰國、印尼雙市場同步發力，上演雙線爆單盛況，盡顯中國智造的體系化競爭力。

2026 年 3 月，全新 QQ3 亮相曼谷國際車展完成東南亞全球首秀並啟動預售，憑藉超高人氣，預售僅十天訂單便突破 1000 輛，6 月 24 日正式公佈售價後，累計訂單強勢突破 3000 輛，7 月首批車輛順利交付，市場熱度居高不下。印尼市場同樣表現驚艷，5 月完成車型定名發布，7 月底依托 GIIAS 印尼國際車展正式開售，截至 7 月底訂單已突破 6000 輛，首批交付將於 9 月正式開啟。雙市場超預期的熱銷成績，並非偶然的市場波動，而是全新 QQ3 產品力與品牌力的極致體現，搭配國內上市首月 5.6 萬輛的訂單佳績，形成國內外雙向熱銷的火爆格局，構筑起奇瑞出海的「東南亞雙引擎」強勢格局。

亮眼銷量背後，是 QQ 品牌深耕東南亞二十年的情懷積澱與口碑傳承。早在 2006 年，經典 QQ 便進駐泰國、印尼市場，憑藉省心耐用的代步屬性，成為兩代東南亞消費者的青春記憶與生活符號，積累了深厚的國民好感度。二十載深耕不輟，2026 年全新 QQ3 煥新回歸，徹底打破「經典復刻」的固有認知，完成了從國民代步小車到全球精品 ICON 的華麗躍遷。正如泰國奇瑞總經理 Jim Lee 所言，二十年的市場陪伴，是 QQ 扎根本地的最大底氣。如今全新車型不僅憑藉懷舊情懷吸引大批中年家庭用戶，更以年輕化、智能化的產品特質，圈粉海量 Z 世代年輕群體與女性用戶，實現新老用戶的雙向共鳴。

區別於多數出海車型「海外減配、專屬特供」的行業慣例，全新 QQ3 堅守「快樂平權」的全球化理念，踐行全球同標、同源同質的造車準則，讓海外用戶享受與國內完全一致的產品體驗。從原生智能純電平台、犀牛液冷安全電池，到高通 8155 晶片智能座艙，海外版車型與國內版毫無差異。同時針對東南亞市場特性精準優化，適配右軚法規、強化高溫散熱性能，憑藉 IP68 頂級電池防水等級從容應對當地多雨氣候。依托「10 項同級唯一、13 項同級領先」的越級實力，1300MPa 一體式熱成型門環、70L 智能電動前備箱、10 層雲舒舒適座椅等獨家配置全系標配，不犧牲品質換取利潤，用硬核實力詮釋「品質優先」的出海態度。

深耕用戶需求，貼合東南亞城市出行場景，是全新 QQ3 持續熱銷的核心密碼。東南亞城市街巷狹窄、通勤路況複雜，全新 QQ3 小巧靈動的身車設計，讓停車、掉頭更加便捷，完美適配本地短途代步、城市通勤的核心需求。同時極致壓低用車成本，百公里電費僅需 5 泰銖，長期使用性價比優勢十分突出。在用戶口碑層面，泰國市場 62% 的訂單來自女性用戶，眾多車主自發在社交平台打卡分享，點贊其超高顏值、貼心智能配置與舒適駕乘體驗。印尼用戶也紛紛認可車型的情懷價值與越級性價比，打消大眾電動車用車顧慮。如此，當地權威汽車媒體紛紛給出高分評價，認可其在同級市場的斷層競爭力，堪稱 50 萬泰銖價位的最優選擇之一。

顏值、空間、安全、智能的全方位越級，讓全新 QQ3 站穩全球精品小車標桿定位。外觀依托紅點雙獎設計團隊打造，方圓美學搭配多款潮流車身配色，質感拉滿；2700mm 超長軸距打造 B 級越級空間，85% 超高得房率搭配全車 38 處儲物空間，兼顧家用與個性化出行需求。安全層面，82% 高強度鋼籠式車身、六維電安全認證、六安全氣囊全方位守護出行安全；智能層面，L2 級駕駛輔助、全場景自動泊車、AI 智能座艙加持，讓代步出行更便捷、更安全。

江湖車評：

從國民經典小車到全球潮流 ICON，全新 QQ3 歷經二十年沉澱，與德國 SMART、英國 MINI 並肩構筑「世界三小只」全球小車格局。如今馳騁東南亞市場，以熱銷戰績證明中國智造的硬實力，以同質標準傳遞中國汽車品牌的誠意，持續輸出獨特的中國小車文化。未來，全新 QQ3 將繼續以全球化品質、年輕化姿態，深耕海外市場，讓中國精品小車走向更廣闊的世界舞臺。

By 2026, Chinese automotive overseas expansion was no longer news. But what truly captured interest was the path the all-new Chery QQ3 took in Southeast Asia—debuted at the Thailand Bangkok Motor Show and securing over 3,000 orders immediately; in the Indonesian market, pre-sale orders exceeded 6,000 units before the pre-sale period even ended. What makes Thais and Indonesians fight to buy a Chinese A0-class pure electric compact car with an entry price of about 70,000 RMB?

The answer consists of only four words: No special versions.

Global unified standards, rejecting 'Overseas special versions with reduced specs'

Over the past few decades, multinational automakers played the "special version" game—standards for Europe and America, standards for China, and standards for Southeast Asia. Reduced specs, cutbacks, save wherever possible. But Chery's all-new QQ3 took a path contrary to industry intuition: overseas naming as Chery Q, adhering to global unified platforms, unified three-electric systems, unified cockpits, only adjusting right-hand drive for Southeast Asian road conditions, IP68 battery waterproofing, and high-temperature heat dissipation reinforcement, absolutely no touching core configurations and safety standards.

Chery QQ Principal Zhang Hongyu said plainly: "The Chinese market is just one part of the all-new QQ; from birth, it was built as a global car according to global standards. The Chery Q you buy in Thailand, the Chery Q you buy in Indonesia, the QQ3 you buy in China, all share the same chassis, battery, and car infotainment system, even the same 8155 chip."

Chassis architecture, battery safety, body structure all synced with domestic standards, having undergone global multi-regional rigorous testing. Chery Indonesia management said it even more plainly: "Opening up the Indonesian market, quality priority is always higher than short-term profits."

Product capability significantly ahead, 10 items unique in class, 13 items leading in class

Many people think Southeast Asian consumers don't know cars. Wrong.

62% of orders in Thailand came from female users. They might not know what hot-formed steel means, but they know this car has 540-degree panoramic image, automatic parking, exterior voice control, 70L intelligent electric front trunk. They compared it to BYD Atto 1, Geely EX2, Wuling Air EV. They calculate the bills: Same price range, who offers more?

The all-new QQ3 offers: 70L intelligent electric front trunk, 1300MPa integrated hot-formed door ring, Qualcomm 8155 chip, 15.6-inch 2.5K large screen, 50:50 axle load ratio rear drive. In Southeast Asia's same-level category, it is a significant lead.

Battery offers 29.48kWh and 41.28kWh two options, top trim CLTC range 420km, from 30% fast charge to 80% only needs 16.5 minutes. In Bangkok such congested and narrow alley co-existing urban areas, agile body and ultimate space layout provides passage and parking elegant solutions. 2700mm wheelbase, 85% space utilization rate, A0-class appearance, B-class car space. Electricity cost per 100km only 5 Thai Baht, usage cost advantage outstanding.

Red Dot Design Award support, called "World's Three Small Ones" along with SMART, MINI

The all-new QQ3 sets its own position as "World's Three Small Ones, China has QQ" — listed alongside German SMART, British MINI. Relying on what?

Relying on Red Dot Design dual awards — 2025 concept car award, 2026 mass production car award, 2026 intelligent cockpit HMI award again. "Light Geometry" design created by Red Dot team stands out exceptionally self-consistent in Bangkok's urban landscape. 2700mm extra-long wheelbase, 82% high-strength steel, 16% hot-formed steel fortress body, 16.5 minute fast charge, rear-wheel drive, four-wheel independent suspension — these hard strengths placed together have long surpassed the category of "small cars."

20 years of emotional accumulation, from product output to brand rooting

Chery QQ entered Thailand and Indonesian markets as early as 2006, accompanying two generations of Southeast Asian consumers grow up. Chery Thailand General Manager Jim Lee said plainly, 20 years companionship is the most valuable intangible asset for brand deep cultivation in local market, large batch of middle-aged family users actively placed orders due to nostalgia feelings.

Nostalgia can be sold once, cannot be sold twice. If all-new QQ3 was a reduced spec version, special version, those users who ordered because "sat in QQ when young" would drag Chery down for life. So Chery made a decision contrary to industry intuition — global unified standards, upgrade national commuter car to global premium small car IP.

Going overseas is not dumping, it is rooting

Many Chinese brands going overseas just sell cars, sell then leave, after-sales left to fate. How does all-new QQ3 do? Thailand July launched first delivery, first batch shipped 2,000 units, dealers increased from 55 to 70, offer whole vehicle lifetime warranty. Thailand market scheduled at 449,900 to 519,900 Thai Baht, on launch day cumulative orders broke 3,000 units. Indonesian market July 31 landed GIIAS motor show officially on sale, price range 239.9 million to 264.9 million Indonesian Rupiah, as of end of July order volume broke 6,000 units. Overseas hot sales and domestic market formed strong linkage, domestic launch first month orders broke 56,000 units.

QQ series once sold well in over 100 countries globally, 2005 monthly sales broke 10,000, 2011 cumulative sales broke 1 million, 2014 reached 1.5 million units, held the micro-car export champion title for 7 consecutive years. Now, all-new QQ3 with pure electric appearance renews overseas export, Thailand, Indonesia two places synchronous explosion of orders, marks Chery with dual core market as pivot Southeast Asia layout, has completed from product output to brand rooting crossing.

Chery proposed "Happiness Equality" globalization concept — domestic and overseas consumers enjoy identical configurations. When a car can fuse international aesthetics, local wisdom and universal emotions, it can let "Happiness" this human common language cross mountains and seas. This might be exactly the deepest level answer why all-new QQ3 triggered phenomenon-level hot sales in Southeast Asia.

2026 年，中國汽車出海早已並非新聞。但真正令人感興趣嘅，係奇瑞全新 QQ3 喺東南亞嘅走法——泰國曼谷車展首秀即斬獲超 3000 輛訂單，印尼市場預售期仲未結束訂單就突破 6000 輛。一台起售價約 7 萬人民幣嘅中國 A0 級純電小車，憑乜令泰國人同印尼人搶著買單？

答案只有四個字：唔做特供。

全球統一標準，拒絕「海外特供減配」

過去幾十年，跨國車企玩嘅全係「特供牌」——歐美一個標準、中國一個標準、東南亞再一個標準。減配、縮水，能省則省。但奇瑞全新 QQ3 行緊一條反行業直覺嘅路：海外定名 Chery Q，堅持全球統一平台、統一三電、統一座艙，只針對東南亞路況做右舵調校、IP68 電池防水同高溫散熱強化，絕唔動核心配置同安全標準。

奇瑞 QQ 主理人章紅玉講得直白：「中國市場只係全新 QQ 嘅一部分，佢從出世起就係按全球標準打造嘅全球車。喺泰國買到嘅 Chery Q、喺印尼買到嘅 Chery Q、喺中國買到嘅 QQ3，底盤一樣、電池一樣、車機一樣，連 8155 芯片都一样。」

底盤架構、電池安全、車身結構全部同步國內標準，經歷全球多地域嚴苛測試。印尼奇瑞管理層講得更直白：「開拓印尼市場，品質優先級永遠高於短期利潤。」

產品力斷層領先，10 項同級唯一、13 項同級領先

好多人覺得東南亞消費者唔識車。唔啱。

泰國 62% 嘅訂單嚟自女性用戶。佢哋可能唔識咩叫熱成型鋼，但佢哋知道呢台車有 540 度全景影像、有自動泊車、有車外語音控制、有 70 升智能電動前備箱。佢哋比較過比亞迪 Atto 1，比較過吉利 EX2，比較過五菱 Air EV。佢哋會計數：同樣價位，邊個畀到更多？

全新 QQ3 畀嘅係：70L 智能電動前備箱、1300MPa 一體式熱成型門環、高通 8155 芯片、15.6 吋 2.5K 大螢幕、50:50 軸荷比後驅。喺東南亞同級別入面，就係斷層領先。

電池提供 29.48kWh 同 41.28kWh 兩種選項，頂配 CLTC 續航 420km，由 30% 快充至 80% 只需 16.5 分鐘。喺曼谷呢種擁堵同狹窄巷弄並存嘅都市，靈活車身同極致空間佈局提供咗穿行同停放嘅優雅解決方案。2700mm 軸距、85% 得房率，A0 級嘅外觀、B 級車嘅空間。每百公里電費只 5 泰銖，用車成本優勢突出。

紅點設計大獎加持，同 SMART、MINI 並稱「世界三小隻」

全新 QQ3 畀自己定嘅位係「世界三小隻，中國有 QQ」——同德國 SMART、英國 MINI 並列。靠乜？

靠紅點設計雙獎——2025 年概念車獲獎、2026 年量產車獲獎、2026 年智能座艙 HMI 再獲獎。由紅點獎團隊操刀嘅「輕盈幾何」設計，喺曼谷嘅都市景觀中顯得格外自洽。2700mm 超長軸距、82% 高強度鋼、16% 熱成型鋼嘅磐石車身、16.5 分鐘快充、後置後驅、四輪獨立懸掛——呢啲硬實力放埋一齊，早已超越咗「小車」嘅範疇。

二十年情懷沉澱，從產品輸出到品牌扎根

奇瑞 QQ 早在 2006 年便進入泰國、印尼市場，陪伴兩代東南亞消費者成長。泰國奇瑞總經理 Jim Lee 直言，二十年相伴係品牌深耕本地市場最寶貴嘅無形資產，大批中年家庭用戶因懷舊情懷主動下定。

情懷可以賣一次，賣唔到兩次。如果全新 QQ3 係個減配版、特供版，嗰啲因為「小時候坐過 QQ」而落單嘅用戶，會將奇瑞拉黑一世。所以奇瑞做咗一個反行業直覺嘅決定——全球統一標準，將國民代步車升級為全球精品小車 IP。

出海唔係傾銷，係扎根

好多中國品牌出海就係賣車，賣完走人，售後隨緣。全新 QQ3 點樣做？泰國 7 月啟動首批交付，首批運過去 2000 台，經銷商由 55 間增加至 70 間，提供整車終身保養。泰國市場定價 449,900 至 519,900 泰銖，上市當日累計訂單突破 3000 台。印尼市場 7 月 31 日登陸 GIIAS 車展正式開售，售價區間 2.399 億至 2.649 億印尼盾，截至 7 月底訂單量突破 6000 台。海外熱銷同國內市場形成強勢聯動，國內上市首月訂單突破 5.6 萬台。

QQ 系列曾暢銷全球 100 多個國家，2005 年月銷破萬、2011 年累計銷量突破百萬、2014 年達 150 萬台，連續 7 年蟬聯微轎出口冠軍。而家，全新 QQ3 以純電之姿煥新出海，泰國、印尼兩地同步爆單，標誌住奇瑞以雙核心市場為支點嘅東南亞佈局，已經完成從產品輸出到品牌扎根嘅跨越。

奇瑞提出「快樂平權」全球化理念——海外內消費者享受一模一樣嘅配置。當一款車能融合國際審美、本土智慧同普世情感，就能令「快樂」呢個人類共通嘅語言跨越山海。呢個或許正係全新 QQ3 喺東南亞引發現象級熱銷嘅最深層次答案。

In 2026, Chery's all-new QQ3 landed in Southeast Asia under the overseas name Chery Q, sequentially launching in the Thai and Indonesian markets and delivering phenomenal order results. It has become the benchmark model for Chery QQ's globalization strategy, awakening 20-year-old local nostalgia for the national commuter car, and establishing a new height for Chinese pure electric small cars going global with globally unified quality.

In 2006, the old QQ officially entered the Thai and Indonesian markets, accompanying two generations of Southeast Asian users in growth and accumulating deep national sentiment. Twenty years later, the all-new QQ3 renewed its global launch, building a "dual-engine" hot-selling pattern in Southeast Asia. The Thai market completed its Southeast Asian global premiere at the March Bangkok International Auto Show and opened pre-sales; within ten days of sales, orders exceeded 1,000, and on June 24, the price of 449,900-519,900 Thai Baht was officially announced. On the launch day, cumulative orders exceeded 3,000 units, and bulk delivery started in July; the Indonesian market completed the model name release on May 18, and launched for sale at the GIIAS Indonesia International Motor Show on July 31, with a guide price of 239.9 million - 264.9 million Indonesian Rupiah. As of the end of July, orders exceeded 6,000 units, with the first batch of vehicles to be officially delivered in September. Domestic and overseas markets formed a linked wave, with domestic launch orders exceeding 56,000 units in the first month, as users at home and abroad jointly voted for Chinese premium pure electric small cars.

Unlike the overseas exclusive and downgraded global launch models of most brands, Chery Q adheres to "One Model Ready, Global Standard", practicing Chery's "Happiness Equality" globalization concept. Chery Automobile Vice President Zhang Hongyu clearly stated that the all-new QQ3 domestic and overseas models share the native intelligent pure electric platform, with chassis, battery, and body architecture adopting unified standards, only completing right-hand drive localization calibration targeting Southeast Asian regulations, strengthening IP68 battery waterproofing and high-temperature heat dissipation adaptation, and never doing overseas downgraded exclusive supply. Chery Indonesia CSI General Manager Assistant Zeng Shuo also emphasized that Chery has always prioritized quality over profit in the Indonesian market.

At the product level, the all-new QQ3 relies on four core values: "High Appearance, Grand Layout, Strong Body, Better Understanding of You", possessing 10 same-class unique features and 13 same-class leading cross-class configurations, fully synchronized with the domestic version configuration. The design is created by the team that won the double German Red Dot Design Award, featuring a square-round aesthetic body paired with 7 original factory paints and a 36-color DIY roof, adopting a Ferrari-sourced 6-layer high-quality paint process to achieve ten-year long-term paint surface newness protection. In terms of space, the 2700mm super-long wheelbase brings B-class driving and riding space, with an 85% ultra-high efficiency rate, equipped with a class-unique 70L eight-mode electric front trunk and 38 storage spaces throughout the car, accommodating diverse scenarios such as commuting and camping.

Safety and tri-electric strength build a hardcore body. The whole vehicle adopts a five-vertical eight-horizontal cage body, 82% high-strength steel, 16% hot-formed steel, equipped with 1300MPa integrated hot-formed door rings. The self-developed Rhino battery features 360° high-strength armor protection, IP68 highest waterproof grade, single cell independent explosion-proof valves to prevent thermal runaway, and the whole vehicle passes six-dimensional electric safety authoritative certification. Charging performance is class-leading, 30%-80% fast charging takes only 16.5 minutes, 6.6kW high-power external discharge meets outdoor travel needs. In the intelligent domain, it is equipped with Qualcomm 8155 automotive chips, 15.6-inch 2.5K Lingxi Cockpit, Carmind large model supports AI painting and natural voice interaction, unique outside-vehicle voice and shouting functions; L2-level Falcon Smart Driving covers 15 assist functions, 100+ scenario automatic parking significantly lowers urban commuter driving thresholds.

Behind the eye-catching orders is the full explosion of real word-of-mouth from Southeast Asian users. 62% of orders in the Thai market come from female users; the compact body fits Bangkok's narrow streets and alleys, the electricity cost is only 5 Thai Baht per 100 kilometers with ultra-low usage costs, and the high appearance has become the core reason for user selection, with many young users spontaneously sharing on social platforms. In the Indonesian market, middle-aged and elderly families concentrated on pre-ordering due to nostalgia for the old QQ, and the ultra-high safety configurations dispelled concerns about electric vehicles among local consumers. Local authoritative automotive media such as Thailand's Autolife Thailand and Indonesia's OtoDriver tested and reviewed, stating that Chery Q has a breakthrough lead in product power within the same price range, directly benchmarked against local mainstream competitors.

Relying on 20 years of market accumulation and globally unified car-building standards, the all-new QQ3 has successfully built a "World's Three Little Ones" global small car cultural pattern with German SMART and British MINI, making Chinese commuter small cars a core force in the global micro pure electric market. Chery stated that it will continue to deeply cultivate the Southeast Asian new energy sector, improve local delivery and after-sales systems, and with consistent global quality, bring affordable, safe, and smart pure electric travel experiences to more young, female, and family commuter users globally, continuously outputting Chinese automobile globalization competitiveness.

2026 年，奇瑞全新 QQ3 以海外定名 Chery Q 落地東南亞，泰國、印尼雙市場先後上市，交出現象級訂單成績，成為奇瑞 QQ 全球化戰略標杆車型，喚醒當地長達 20 年嘅國民代步車情懷，以全球統一品質樹立中國純電細車出海新高度。

2006 年老款 QQ 正式進入泰國、印尼市場，陪伴兩代東南亞用戶成長，積澱深厚國民情懷。時隔 20 年，全新 QQ3 煥新出海，構建東南亞「雙引擎」熱銷格局。泰國市場於 3 月曼谷國際車展完成東南亞全球首秀並開啓預售，開售十天訂單破千，6 月 24 日正式公布 449,900-519,900 泰銖售價，上市當日累計訂單突破 3000 輛，7 月啟動批量交付；印尼市場 5 月 18 日完成車型定名發布，7 月 31 日登陸 GIIAS 印尼國際車展開售，指導價 2.399 億 - 2.649 億印尼盾，截至 7 月底訂單超 6000 輛，首批車輛將於 9 月正式交付。海內外市場形成聯動熱潮，國內上市首月訂單突破 5.6 萬輛，海內外用戶共同為中國精品純電細車投票。

不同於多數品牌海外特供、減配出海模式，Chery Q 堅持「一部到位，全球同標」，踐行奇瑞「快樂平權」全球化理念。奇瑞汽車副總裁章紅玉明確表示，全新 QQ3 海內外車型共享原生智能純電平台，底盤、電池、車身架構採用統一標準，僅針對東南亞法規完成右舵本地化調校，強化 IP68 電池防水、高溫散熱適配，絕不做海外減配特供。印尼奇瑞 CSI 總經理助理曾碩也強調，奇瑞在印尼市場始終將品質置於利潤之前。

產品層面，全新 QQ3 依托「高靚、大格局、強體魄、更懂你」四大核心價值，擁有 10 項同級唯一、13 項同級領先越級配備，與國內版本配備完全同步。設計端由斬獲雙德國紅點設計大獎團隊打造，方圓美學車身搭配 7 種原廠車漆、36 色 DIY 車頂，採用法拉利同源 6 层高質感車漆工藝，實現十年漆面長效保新；空間上 2700mm 超長軸距帶來 B 級駕乘空間，85% 超高得房率，配備同級獨有 70L 八模式電動前備箱、38 處全車儲物空間，兼顧通勤、露營多元場景。

安全與三電實力構築硬核體魄，整車採用五縱八橫籠式車身，82% 高強度鋼、16% 熱成型鋼，搭載 1300MPa 一體式熱成型門環；自研犀牛電池擁有 360° 高強鎧甲防護、IP68 最高防水等級，單電芯獨立防爆閥杜絕熱蔓延，整車通過六維電安全權威認證。充電性能同級領先，30%-80% 快充仅需 16.5 分鐘，6.6kW 大功率外放電滿足戶外出行需求。智能領域搭載高通 8155 車規芯片、15.6 吋 2.5K 靈犀座艙，Carmind 大模型支援 AI 繪畫、自然語音交互，獨有車外語音、車外喊話功能；L2 級獵鷹智駕覆蓋 15 項輔助功能，100+ 場景自動泊車大幅降低城市代步駕駛門檻。

亮眼訂單背後，係東南亞用戶真實口碑嘅全面爆發。泰國市場 62% 訂單來自女性用戶，小巧車身適配曼谷狹窄街巷、百公里電費僅 5 泰銖超低用車成本、高靚外觀成為用戶選購核心理由，大批年輕用戶喺社交平台自發打卡分享；印尼市場中老年家庭因老 QQ 情懷集中預訂，超高安全配備打消當地消費者電動車顧慮。泰國 Autolife Thailand、印尼 OtoDriver 等本土權威汽車媒體實測點評，Chery Q 喺同價位區間產品力斷層領先，直接對標當地主流競爭對手。

依托 20 年市場積澱與全球統一造車標準，全新 QQ3 成功同德國 SMART、英國 MINI 構築「世界三細隻」全球細車文化格局，令中國代步細車成為全球微型純電市場核心力量。奇瑞表示，後續將繼續深耕東南亞新能源賽道，完善本地交付、售後體系，以無差別全球品質，將平價、安全、智能嘅純電出行體驗帶畀全球更多年輕、女性及家庭代步用戶，持續輸出中國汽車全球化競爭力。

In 2026, the all-new QQ3 (named Chery Q overseas) exploded in the Thai and Indonesian markets sequentially. Ten days after the Bangkok Auto Show debut, orders surpassed one thousand; officially launched on June 24, cumulative orders exceeded 3,000 units; in the Indonesian market, orders surpassed 6,000 units by the end of July. Why has a Chinese compact car sparked such enthusiasm in Southeast Asia? The answer is not a low-price strategy, but Chery's steadfast hard-core logic — global unified quality, no downgraded configurations, no special export models.

Breaking Stereotypes: Exports Are Not "Cheap Specials"

In the past, Chinese export vehicles were often labeled as "downgraded versions". But the all-new QQ3 completely subverted this perception. Chery Vice President Zhang Hongyu clearly stated: "From chassis architecture, battery safety to body structure, synchronously adapted for right-hand drive regulations, undergoing strict testing in multiple global regions, no downgraded configurations, no special export models." The Indonesian team also emphasized "Quality Always Comes Before Profit".

This means Southeast Asian users and Chinese users enjoy the complete product strength with the same platform, same standards, and same quality. The so-called "localization" only involves scenario adjustments like right-hand drive layout and rainy season heat dissipation optimization, never sacrificing core configurations. This concept of "happiness equity" is the cornerstone of winning overseas trust.

Looks and Space: Compact Cars Also Have Class-Leading Texture

62% of orders in Thailand came from female users; "good looks" was the primary reason. The all-new QQ3 was designed by a Red Dot Design double-award-winning team, adopting Square-and-Round Aesthetics design, 7 body colors paired with 36-color DIY roof options. The paint is particularly exquisite — using 6-layer 2K high-texture clear coat from the same supplier as Ferrari, no fading for 10 years, gloss loss far below industry standards.

In terms of space, the 2700mm ultra-long wheelbase delivers 85% usable rate, allowing rear passengers to easily cross their legs, completely breaking the curse of "compact car = cramped". With 38 storage spaces throughout the car, the class-exclusive 70L intelligent electric front trunk supports 8 opening methods (including external voice), featuring drainage holes and hooks, making daily shopping and beach trips extremely convenient. The trunk can expand up to 1450L, meeting the travel needs of the whole family.

Comfort and Handling: Class-Leading Configurations Refresh Perception

Front MacPherson + Rear Multi-link independent suspension, combined with rear-wheel drive and 50:50 axle load ratio, no shaking when crossing bumps, precise steering. C-EPS brushless motor steering system assistance efficiency exceeds 90%, making U-turns in Bangkok's narrow alleys easy and effortless. The class-exclusive 10-layer Cloud Comfort seats come with ventilation and heating functions, the steering wheel is also heated, which is unique in the 500,000 Baht tier. CN95 air conditioner filter filtration efficiency reaches 95%, water-based damping eco-friendly materials ensure a healthy cabin.

Smart Tech: Making Compact Cars Understand You Better

15.6-inch 2.5K central control screen paired with Qualcomm 8155 chip, computing power far exceeds peers. Based on the Carmind large model, the AI agent supports natural conversation, AI painting, smart vehicle control, etc. Class-exclusive external voice control (can open front trunk via voice) and external PA system functions become hot topics among Thai users. 50W wireless fast charging includes heat dissipation and forgetting reminders, Amap 810 supports traffic light countdown, full-brand phone connectivity adapts to habits of various countries. 100+ APP store meets local entertainment needs, configurations create an unprecedented lead.

Safety and Power: Hard-Core Protection Without Blind Spots

The body uses a five-longitudinal-eight-lateral cage structure, 82% high-strength steel + 16% hot-formed steel, where 1300MPa integral hot-formed door ring strength is 3 times that of ordinary steel. Rhino battery reaches IP68 highest waterproof grade, calmly handling accumulated water sections in rainy season. The whole vehicle passes China Automotive Technology and Research Center six-dimensional electric safety certification, combined with 6 airbags and 38-meter minimum braking distance, building an all-around defense line.

In terms of power, 30%-80% fast charging takes only 16.5 minutes, 6.6KW external discharge supports camping cooking. L2-level assisted driving covers 15 functions, automatic parking supports 100+ scenario recognition, beginners can also calmly handle complex parking environments.

From Bangkok to Jakarta, the best-selling status of the all-new QQ3 is by no means accidental. Ten class-exclusive features, thirteen class-leading advantages are not marketing slogans, but real hard power carved into the product. 20 years ago, QQ became a youth memory for a generation of Southeast Asians; 20 years later, the all-new QQ3 proves with the global quality of "Chinese Smart Manufacturing" that Chinese compact cars can not only go out, but also move up.

2026 年，全新 QQ3（海外命名 Chery Q）喺泰國同印尼市場接連引爆。曼谷國際車展首秀後十天訂單破千，6 月 24 日正式上市累計訂單突破 3000 輛；印尼市場截至 7 月底訂單超 6000 台。一款中國小车，憑乜喺東南亞掀起熱潮？答案唔係低價策略，而係奇瑞堅守嘅硬核邏輯——全球統一品質，唔做減配、唔做特供。

打破偏見：出口唔係“廉價特供”

過去，中國出口車常被貼上“降級版”標籤。但全新 QQ3 徹底顛覆咗呢一認知。奇瑞副總裁章紅玉明確表態：“從底盤架構、電池安全到車身結構，同步适配右軚法規，經歷全球多地域嚴苛測試，唔做減配、唔做特供。”印尼團隊同樣強調“品質永遠優先於利潤”。

這意味著，東南亞用戶同中國用戶享受同平台、同標準、同品質嘅完整產品力。所謂“本地化”，只做右軚布局、雨季散熱優化等場景調整，絕唔犧牲核心配備。呢份“快樂平權”理念，正係贏得海外信赖嘅基石。

靚靚同空間：小车都有越級質感

泰國 62% 訂單來自女性用戶，“靚”係第一理由。全新 QQ3 由紅點設計雙獎團隊操刀，採用法園美學設計，7 種車身顏色搭配 36 色 DIY 車頂。車漆尤為考究——採用法拉利同款供應商嘅 6 層 2K 高質感清漆，10 年唔褪色，光澤損失遠低於行業標準。

空間上，2700mm 超長軸距帶來 85% 實用率，後排輕鬆翹腳，徹底打破“小车=局促”嘅魔咒。全車 38 處儲物空間，同級唯一嘅 70L 智能電動前備箱支持 8 種開啟方式（含車外語音），帶瀉水孔同掛鈎，日常購物、海邊出遊極爲便利。行李箱最大可拓展至 1450L，滿足全家出行需求。

舒適駕控：越級配備刷新認知

前麥弗遜 + 後多連桿獨立懸掛，配合後置後輪驅動同 50:50 軸荷比，過坎唔晃、轉向精準。C-EPS 無刷電機轉向系統助力效率超 90%，曼谷窄巷掉頭輕鬆省力。同級唯一嘅 10 層雲舒座椅配備通風加熱功能，方向盤同樣可加熱，呢個喺 50 萬泰銖級別中絕無僅有。CN95 空調濾芯過濾效率達 95%，水性阻尼環保材質保障健康車廂。

智能科技：令小车更“識你”

15.6 英寸 2.5K 中控螢幕搭配高通 8155 晶片，運算力遠超同級。基於 Carmind 大模型嘅 AI 智能助手支持自然對話、AI 繪圖、智能車控等功能。同級唯一嘅車外語音控制（可語音開啟前備箱）同車外喊話功能，喺泰國用戶中成為熱門話題。50W 無線快充帶散熱與遺忘提醒，高德地圖 810 支持紅綠燈讀秒，全品牌手機互聯配合各國習慣。100+APP 應用程式商店滿足本地化娛樂需求，配備形成斷層領先。

安全與動力：硬核守護無死角

車身採用五縱八橫籠式結構，82% 高強度鋼 +16% 熱成型鋼，其中 1300MPa 一體式熱成型門環強度係普通鋼 3 倍以上。犀牛電池達到 IP68 最高防水等級，從容應對雨季積水路段。整車通過中汽中心六維電安全認證，配合 6 安全氣囊同 38 米最短煞車距離，構建全方位防線。

動力方面，30%-80% 快充仅需 16.5 分鐘，6.6KW 外放電支持露營烹飪。L2 級輔助駕駛涵蓋 15 項功能，自動泊車支持 100+ 場景識別，新手也能從容應對複雜停車環境。

由曼谷至雅加達，全新 QQ3 嘅熱銷絕非偶然。十大同級唯一、十三大同級領先唔係營銷口號，而係刻進產品嘅真實硬實力。20 年前，QQ 成為一代東南亞人嘅青春回憶；20 年後，全新 QQ3 用“中國智造”嘅全球品質證明：中國小车唔止能走出去，仲能走上去。