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When we talk about Chery QQ, what comes to mind is not just a commuting car, but the car memories of a generation.
In 2003, the first-generation Chery QQ, with bright and vivid colors and an iconic smiling face front, entered countless households, breaking the high-price barriers of the car market at that time, becoming the starting point for countless people to realize their car life dreams, and also shaping a fashionable small car cultural IP belonging to China.
Over more than two decades of time passing, the electrification wave swept through the automotive industry, and QQ did not stay in nostalgic memories. With the official launch of the all-new QQ3, this classic IP that has been accumulated for more than 20 years has welcomed a renewal. While inheriting classic genes, it fits the consumer demands of contemporary young people for self-focused and personalized consumption, opening a new chapter for national boutique small cars.
As the official customized version of the all-new QQ3 family, the Modern Edition went on sale officially on September 22, with a price range of 83,900 to 88,900 yuan. The Modern Edition fully upgrades exclusive retro exterior and interior kits on top of the base model, providing an official complete solution for users pursuing personalized aesthetics.
Unlike many models on the market that simply paste trim strips for "pseudo-retro", the all-new QQ3 Modern Edition has built a complete exclusive exterior system.
The new car adopts a fully coated same-color paint process, abandoning traditional black plastic surrounds, with complete and smooth car body lines; Time Emblem wheels replicate classic styles from the golden age of automobiles, gilded chrome trim strips, the Golden Age grille are exquisite and meticulous, paired with Wind Track racing stripes and retro white front and rear bumpers, every detail has been polished and tuned. Retro elements are not rigidly piled up, but classic aesthetics are reinterpreted using contemporary manufacturing processes, fully responding to young groups' consumer demands for self-expression and pursuing self-focused aesthetics, allowing small cars to possess high-class style and unique temperament. The complete kit comes factory-standard, requiring no owner modification later, avoiding the trouble of modification filing, and allowing legal road use to possess a unique retro look.
The launch of the Modern Edition is based on the strong market heat of the all-new QQ3 and the globalization potential of the QQ brand. After the base version of the all-new QQ3 went on the market, its market performance has been rising continuously, achieving monthly sales of over 10,000 for 5 consecutive months. August sales even reached 19,103 units, a month-on-month increase of 64.07%, with continuous strong sales in the domestic market. Not limited to the domestic market, the influence of the all-new QQ3 is going global. After pre-sales opened in Thailand and Indonesia, orders quickly broke 20,000 units. The cumulative orders domestically and overseas have already broken 100,000, truly achieving a situation of heat on both domestic and overseas lines, verifying the global market's recognition of the product power of this boutique small car.
Hot sales domestically and popularity overseas, behind this report card is the support of product comprehensive strength. Traditional micro electric vehicles often fall into the inherent impression that "cheap equals reduced configuration", while the all-new QQ3 has jumped out of the low-price competition spiral, upgrading comprehensively in dimensions such as space, chassis, intelligence, and safety. 2,700mm extra-long wheelbase brings over-class cabin space, rear-engine rear-drive chassis architecture, paired with independent suspension, changing the thin driving texture of traditional commuting small cars; Smart cockpit, comprehensive active safety configuration, external discharge functions, etc., bring boutique standards into the small pure electric track. It is precisely by relying on this set of hardcore product strength that it not only moves domestic young consumers but also wins the favor of Southeast Asian overseas market users, allowing Chinese boutique small cars to step onto the world stage.
In such a market landscape, the debut of the Modern Edition further enriches the product matrix of the all-new QQ3. For consumers, if only basic commuting is pursued, the ordinary version starting from 58,900 yuan is sufficient to meet commuting needs; while for users who value appearance and sentiment, wanting a unique travel temperament, they can choose the Modern Edition and get the complete official retro customization experience in one step.
