In 2026, Chery's all-new QQ3 landed in Southeast Asia under the overseas name Chery Q, sequentially launching in the Thai and Indonesian markets and delivering phenomenal order results. It has become the benchmark model for Chery QQ's globalization strategy, awakening 20-year-old local nostalgia for the national commuter car, and establishing a new height for Chinese pure electric small cars going global with globally unified quality.

In 2006, the old QQ officially entered the Thai and Indonesian markets, accompanying two generations of Southeast Asian users in growth and accumulating deep national sentiment. Twenty years later, the all-new QQ3 renewed its global launch, building a "dual-engine" hot-selling pattern in Southeast Asia. The Thai market completed its Southeast Asian global premiere at the March Bangkok International Auto Show and opened pre-sales; within ten days of sales, orders exceeded 1,000, and on June 24, the price of 449,900-519,900 Thai Baht was officially announced. On the launch day, cumulative orders exceeded 3,000 units, and bulk delivery started in July; the Indonesian market completed the model name release on May 18, and launched for sale at the GIIAS Indonesia International Motor Show on July 31, with a guide price of 239.9 million - 264.9 million Indonesian Rupiah. As of the end of July, orders exceeded 6,000 units, with the first batch of vehicles to be officially delivered in September. Domestic and overseas markets formed a linked wave, with domestic launch orders exceeding 56,000 units in the first month, as users at home and abroad jointly voted for Chinese premium pure electric small cars.

Unlike the overseas exclusive and downgraded global launch models of most brands, Chery Q adheres to "One Model Ready, Global Standard", practicing Chery's "Happiness Equality" globalization concept. Chery Automobile Vice President Zhang Hongyu clearly stated that the all-new QQ3 domestic and overseas models share the native intelligent pure electric platform, with chassis, battery, and body architecture adopting unified standards, only completing right-hand drive localization calibration targeting Southeast Asian regulations, strengthening IP68 battery waterproofing and high-temperature heat dissipation adaptation, and never doing overseas downgraded exclusive supply. Chery Indonesia CSI General Manager Assistant Zeng Shuo also emphasized that Chery has always prioritized quality over profit in the Indonesian market.

At the product level, the all-new QQ3 relies on four core values: "High Appearance, Grand Layout, Strong Body, Better Understanding of You", possessing 10 same-class unique features and 13 same-class leading cross-class configurations, fully synchronized with the domestic version configuration. The design is created by the team that won the double German Red Dot Design Award, featuring a square-round aesthetic body paired with 7 original factory paints and a 36-color DIY roof, adopting a Ferrari-sourced 6-layer high-quality paint process to achieve ten-year long-term paint surface newness protection. In terms of space, the 2700mm super-long wheelbase brings B-class driving and riding space, with an 85% ultra-high efficiency rate, equipped with a class-unique 70L eight-mode electric front trunk and 38 storage spaces throughout the car, accommodating diverse scenarios such as commuting and camping.

Safety and tri-electric strength build a hardcore body. The whole vehicle adopts a five-vertical eight-horizontal cage body, 82% high-strength steel, 16% hot-formed steel, equipped with 1300MPa integrated hot-formed door rings. The self-developed Rhino battery features 360° high-strength armor protection, IP68 highest waterproof grade, single cell independent explosion-proof valves to prevent thermal runaway, and the whole vehicle passes six-dimensional electric safety authoritative certification. Charging performance is class-leading, 30%-80% fast charging takes only 16.5 minutes, 6.6kW high-power external discharge meets outdoor travel needs. In the intelligent domain, it is equipped with Qualcomm 8155 automotive chips, 15.6-inch 2.5K Lingxi Cockpit, Carmind large model supports AI painting and natural voice interaction, unique outside-vehicle voice and shouting functions; L2-level Falcon Smart Driving covers 15 assist functions, 100+ scenario automatic parking significantly lowers urban commuter driving thresholds.

Behind the eye-catching orders is the full explosion of real word-of-mouth from Southeast Asian users. 62% of orders in the Thai market come from female users; the compact body fits Bangkok's narrow streets and alleys, the electricity cost is only 5 Thai Baht per 100 kilometers with ultra-low usage costs, and the high appearance has become the core reason for user selection, with many young users spontaneously sharing on social platforms. In the Indonesian market, middle-aged and elderly families concentrated on pre-ordering due to nostalgia for the old QQ, and the ultra-high safety configurations dispelled concerns about electric vehicles among local consumers. Local authoritative automotive media such as Thailand's Autolife Thailand and Indonesia's OtoDriver tested and reviewed, stating that Chery Q has a breakthrough lead in product power within the same price range, directly benchmarked against local mainstream competitors.

Relying on 20 years of market accumulation and globally unified car-building standards, the all-new QQ3 has successfully built a "World's Three Little Ones" global small car cultural pattern with German SMART and British MINI, making Chinese commuter small cars a core force in the global micro pure electric market. Chery stated that it will continue to deeply cultivate the Southeast Asian new energy sector, improve local delivery and after-sales systems, and with consistent global quality, bring affordable, safe, and smart pure electric travel experiences to more young, female, and family commuter users globally, continuously outputting Chinese automobile globalization competitiveness.

2026 年，奇瑞全新 QQ3 以海外定名 Chery Q 落地東南亞，泰國、印尼雙市場先後上市，交出現象級訂單成績，成為奇瑞 QQ 全球化戰略標杆車型，喚醒當地長達 20 年嘅國民代步車情懷，以全球統一品質樹立中國純電細車出海新高度。

2006 年老款 QQ 正式進入泰國、印尼市場，陪伴兩代東南亞用戶成長，積澱深厚國民情懷。時隔 20 年，全新 QQ3 煥新出海，構建東南亞「雙引擎」熱銷格局。泰國市場於 3 月曼谷國際車展完成東南亞全球首秀並開啓預售，開售十天訂單破千，6 月 24 日正式公布 449,900-519,900 泰銖售價，上市當日累計訂單突破 3000 輛，7 月啟動批量交付；印尼市場 5 月 18 日完成車型定名發布，7 月 31 日登陸 GIIAS 印尼國際車展開售，指導價 2.399 億 - 2.649 億印尼盾，截至 7 月底訂單超 6000 輛，首批車輛將於 9 月正式交付。海內外市場形成聯動熱潮，國內上市首月訂單突破 5.6 萬輛，海內外用戶共同為中國精品純電細車投票。

不同於多數品牌海外特供、減配出海模式，Chery Q 堅持「一部到位，全球同標」，踐行奇瑞「快樂平權」全球化理念。奇瑞汽車副總裁章紅玉明確表示，全新 QQ3 海內外車型共享原生智能純電平台，底盤、電池、車身架構採用統一標準，僅針對東南亞法規完成右舵本地化調校，強化 IP68 電池防水、高溫散熱適配，絕不做海外減配特供。印尼奇瑞 CSI 總經理助理曾碩也強調，奇瑞在印尼市場始終將品質置於利潤之前。

產品層面，全新 QQ3 依托「高靚、大格局、強體魄、更懂你」四大核心價值，擁有 10 項同級唯一、13 項同級領先越級配備，與國內版本配備完全同步。設計端由斬獲雙德國紅點設計大獎團隊打造，方圓美學車身搭配 7 種原廠車漆、36 色 DIY 車頂，採用法拉利同源 6 层高質感車漆工藝，實現十年漆面長效保新；空間上 2700mm 超長軸距帶來 B 級駕乘空間，85% 超高得房率，配備同級獨有 70L 八模式電動前備箱、38 處全車儲物空間，兼顧通勤、露營多元場景。

安全與三電實力構築硬核體魄，整車採用五縱八橫籠式車身，82% 高強度鋼、16% 熱成型鋼，搭載 1300MPa 一體式熱成型門環；自研犀牛電池擁有 360° 高強鎧甲防護、IP68 最高防水等級，單電芯獨立防爆閥杜絕熱蔓延，整車通過六維電安全權威認證。充電性能同級領先，30%-80% 快充仅需 16.5 分鐘，6.6kW 大功率外放電滿足戶外出行需求。智能領域搭載高通 8155 車規芯片、15.6 吋 2.5K 靈犀座艙，Carmind 大模型支援 AI 繪畫、自然語音交互，獨有車外語音、車外喊話功能；L2 級獵鷹智駕覆蓋 15 項輔助功能，100+ 場景自動泊車大幅降低城市代步駕駛門檻。

亮眼訂單背後，係東南亞用戶真實口碑嘅全面爆發。泰國市場 62% 訂單來自女性用戶，小巧車身適配曼谷狹窄街巷、百公里電費僅 5 泰銖超低用車成本、高靚外觀成為用戶選購核心理由，大批年輕用戶喺社交平台自發打卡分享；印尼市場中老年家庭因老 QQ 情懷集中預訂，超高安全配備打消當地消費者電動車顧慮。泰國 Autolife Thailand、印尼 OtoDriver 等本土權威汽車媒體實測點評，Chery Q 喺同價位區間產品力斷層領先，直接對標當地主流競爭對手。

依托 20 年市場積澱與全球統一造車標準，全新 QQ3 成功同德國 SMART、英國 MINI 構築「世界三細隻」全球細車文化格局，令中國代步細車成為全球微型純電市場核心力量。奇瑞表示，後續將繼續深耕東南亞新能源賽道，完善本地交付、售後體系，以無差別全球品質，將平價、安全、智能嘅純電出行體驗帶畀全球更多年輕、女性及家庭代步用戶，持續輸出中國汽車全球化競爭力。

In 2026, the all-new QQ3 (named Chery Q overseas) exploded in the Thai and Indonesian markets sequentially. Ten days after the Bangkok Auto Show debut, orders surpassed one thousand; officially launched on June 24, cumulative orders exceeded 3,000 units; in the Indonesian market, orders surpassed 6,000 units by the end of July. Why has a Chinese compact car sparked such enthusiasm in Southeast Asia? The answer is not a low-price strategy, but Chery's steadfast hard-core logic — global unified quality, no downgraded configurations, no special export models.

Breaking Stereotypes: Exports Are Not "Cheap Specials"

In the past, Chinese export vehicles were often labeled as "downgraded versions". But the all-new QQ3 completely subverted this perception. Chery Vice President Zhang Hongyu clearly stated: "From chassis architecture, battery safety to body structure, synchronously adapted for right-hand drive regulations, undergoing strict testing in multiple global regions, no downgraded configurations, no special export models." The Indonesian team also emphasized "Quality Always Comes Before Profit".

This means Southeast Asian users and Chinese users enjoy the complete product strength with the same platform, same standards, and same quality. The so-called "localization" only involves scenario adjustments like right-hand drive layout and rainy season heat dissipation optimization, never sacrificing core configurations. This concept of "happiness equity" is the cornerstone of winning overseas trust.

Looks and Space: Compact Cars Also Have Class-Leading Texture

62% of orders in Thailand came from female users; "good looks" was the primary reason. The all-new QQ3 was designed by a Red Dot Design double-award-winning team, adopting Square-and-Round Aesthetics design, 7 body colors paired with 36-color DIY roof options. The paint is particularly exquisite — using 6-layer 2K high-texture clear coat from the same supplier as Ferrari, no fading for 10 years, gloss loss far below industry standards.

In terms of space, the 2700mm ultra-long wheelbase delivers 85% usable rate, allowing rear passengers to easily cross their legs, completely breaking the curse of "compact car = cramped". With 38 storage spaces throughout the car, the class-exclusive 70L intelligent electric front trunk supports 8 opening methods (including external voice), featuring drainage holes and hooks, making daily shopping and beach trips extremely convenient. The trunk can expand up to 1450L, meeting the travel needs of the whole family.

Comfort and Handling: Class-Leading Configurations Refresh Perception

Front MacPherson + Rear Multi-link independent suspension, combined with rear-wheel drive and 50:50 axle load ratio, no shaking when crossing bumps, precise steering. C-EPS brushless motor steering system assistance efficiency exceeds 90%, making U-turns in Bangkok's narrow alleys easy and effortless. The class-exclusive 10-layer Cloud Comfort seats come with ventilation and heating functions, the steering wheel is also heated, which is unique in the 500,000 Baht tier. CN95 air conditioner filter filtration efficiency reaches 95%, water-based damping eco-friendly materials ensure a healthy cabin.

Smart Tech: Making Compact Cars Understand You Better

15.6-inch 2.5K central control screen paired with Qualcomm 8155 chip, computing power far exceeds peers. Based on the Carmind large model, the AI agent supports natural conversation, AI painting, smart vehicle control, etc. Class-exclusive external voice control (can open front trunk via voice) and external PA system functions become hot topics among Thai users. 50W wireless fast charging includes heat dissipation and forgetting reminders, Amap 810 supports traffic light countdown, full-brand phone connectivity adapts to habits of various countries. 100+ APP store meets local entertainment needs, configurations create an unprecedented lead.

Safety and Power: Hard-Core Protection Without Blind Spots

The body uses a five-longitudinal-eight-lateral cage structure, 82% high-strength steel + 16% hot-formed steel, where 1300MPa integral hot-formed door ring strength is 3 times that of ordinary steel. Rhino battery reaches IP68 highest waterproof grade, calmly handling accumulated water sections in rainy season. The whole vehicle passes China Automotive Technology and Research Center six-dimensional electric safety certification, combined with 6 airbags and 38-meter minimum braking distance, building an all-around defense line.

In terms of power, 30%-80% fast charging takes only 16.5 minutes, 6.6KW external discharge supports camping cooking. L2-level assisted driving covers 15 functions, automatic parking supports 100+ scenario recognition, beginners can also calmly handle complex parking environments.

From Bangkok to Jakarta, the best-selling status of the all-new QQ3 is by no means accidental. Ten class-exclusive features, thirteen class-leading advantages are not marketing slogans, but real hard power carved into the product. 20 years ago, QQ became a youth memory for a generation of Southeast Asians; 20 years later, the all-new QQ3 proves with the global quality of "Chinese Smart Manufacturing" that Chinese compact cars can not only go out, but also move up.

2026 年，全新 QQ3（海外命名 Chery Q）喺泰國同印尼市場接連引爆。曼谷國際車展首秀後十天訂單破千，6 月 24 日正式上市累計訂單突破 3000 輛；印尼市場截至 7 月底訂單超 6000 台。一款中國小车，憑乜喺東南亞掀起熱潮？答案唔係低價策略，而係奇瑞堅守嘅硬核邏輯——全球統一品質，唔做減配、唔做特供。

打破偏見：出口唔係“廉價特供”

過去，中國出口車常被貼上“降級版”標籤。但全新 QQ3 徹底顛覆咗呢一認知。奇瑞副總裁章紅玉明確表態：“從底盤架構、電池安全到車身結構，同步适配右軚法規，經歷全球多地域嚴苛測試，唔做減配、唔做特供。”印尼團隊同樣強調“品質永遠優先於利潤”。

這意味著，東南亞用戶同中國用戶享受同平台、同標準、同品質嘅完整產品力。所謂“本地化”，只做右軚布局、雨季散熱優化等場景調整，絕唔犧牲核心配備。呢份“快樂平權”理念，正係贏得海外信赖嘅基石。

靚靚同空間：小车都有越級質感

泰國 62% 訂單來自女性用戶，“靚”係第一理由。全新 QQ3 由紅點設計雙獎團隊操刀，採用法園美學設計，7 種車身顏色搭配 36 色 DIY 車頂。車漆尤為考究——採用法拉利同款供應商嘅 6 層 2K 高質感清漆，10 年唔褪色，光澤損失遠低於行業標準。

空間上，2700mm 超長軸距帶來 85% 實用率，後排輕鬆翹腳，徹底打破“小车=局促”嘅魔咒。全車 38 處儲物空間，同級唯一嘅 70L 智能電動前備箱支持 8 種開啟方式（含車外語音），帶瀉水孔同掛鈎，日常購物、海邊出遊極爲便利。行李箱最大可拓展至 1450L，滿足全家出行需求。

舒適駕控：越級配備刷新認知

前麥弗遜 + 後多連桿獨立懸掛，配合後置後輪驅動同 50:50 軸荷比，過坎唔晃、轉向精準。C-EPS 無刷電機轉向系統助力效率超 90%，曼谷窄巷掉頭輕鬆省力。同級唯一嘅 10 層雲舒座椅配備通風加熱功能，方向盤同樣可加熱，呢個喺 50 萬泰銖級別中絕無僅有。CN95 空調濾芯過濾效率達 95%，水性阻尼環保材質保障健康車廂。

智能科技：令小车更“識你”

15.6 英寸 2.5K 中控螢幕搭配高通 8155 晶片，運算力遠超同級。基於 Carmind 大模型嘅 AI 智能助手支持自然對話、AI 繪圖、智能車控等功能。同級唯一嘅車外語音控制（可語音開啟前備箱）同車外喊話功能，喺泰國用戶中成為熱門話題。50W 無線快充帶散熱與遺忘提醒，高德地圖 810 支持紅綠燈讀秒，全品牌手機互聯配合各國習慣。100+APP 應用程式商店滿足本地化娛樂需求，配備形成斷層領先。

安全與動力：硬核守護無死角

車身採用五縱八橫籠式結構，82% 高強度鋼 +16% 熱成型鋼，其中 1300MPa 一體式熱成型門環強度係普通鋼 3 倍以上。犀牛電池達到 IP68 最高防水等級，從容應對雨季積水路段。整車通過中汽中心六維電安全認證，配合 6 安全氣囊同 38 米最短煞車距離，構建全方位防線。

動力方面，30%-80% 快充仅需 16.5 分鐘，6.6KW 外放電支持露營烹飪。L2 級輔助駕駛涵蓋 15 項功能，自動泊車支持 100+ 場景識別，新手也能從容應對複雜停車環境。

由曼谷至雅加達，全新 QQ3 嘅熱銷絕非偶然。十大同級唯一、十三大同級領先唔係營銷口號，而係刻進產品嘅真實硬實力。20 年前，QQ 成為一代東南亞人嘅青春回憶；20 年後，全新 QQ3 用“中國智造”嘅全球品質證明：中國小车唔止能走出去，仲能走上去。