When an A0-class fully electric small car's order volume quietly breaks the 100,000 mark, and consistently ranks within the monthly sales club of 10,000 units for five consecutive months, the competitive landscape of the Chinese automotive market is being quietly reshaped by a product that appears to be small yet beautiful.

On September 22, the all-new QQ3 Modern Edition officially went on sale, with an official guide price of 88,900 yuan, and a trade-in price as low as 83,900 yuan. This is not merely the launch of a new car, but more like a high-score answer sheet submitted by QQ3 in the intelligent electric era—responding to all doubts about whether fine small cars still have vitality with its consistently hot sales performance.

Looking back at the history of the QQ series, with cumulative sales of over 1.6 million, and a footprint selling well in over 100 countries and regions, it has long become a unique cultural symbol within the Chinese automotive industry.

From the first-generation QQ in 2003 that entered mass life with bright colors and a smiling design, to the debut of the all-new QQ3 Modern Edition today, more than twenty years of genetic inheritance is not a simple replication of nostalgia, but a contemporary experiment about Modern Evolution.

In August, the single-month sales of the all-new QQ3 reached 19,103 units, surging 64.07% month-over-month, with overseas and domestic orders breaking 100,000. Among them, pre-sale orders in overseas markets such as Thailand and Indonesia quickly broke 20,000.

Behind these numbers lies the users' real vote on product value, and also the most intuitive footnote to the QQ series' global momentum.

The hot sales of the all-new QQ3 first stem from its dimensional attack on the design level. When peer products are still struggling with how not to look cheap, it has already taken looks are justice to the extreme.

Winning the Red Dot Design Award four consecutive times, covering four major fields of concept, product, brand, and communication design. Among them, the 2026 Red Dot Product Design Award won by the all-new QQ3 and the 2026 Red Dot Brand and Communication Design Award for the intelligent cockpit interaction interface, have given system strength endorsement from international authorities to Chery Design.

The all-new QQ3 Modern Edition adopts the Neo Retro design concept, integrating retro-futurism on the basis of round and square aesthetics. Exclusive color schemes of Modern Era and Annie Pearl, combined with full-coverage same-color paintwork technology and the same 6-layer 2K high-quality car paint as luxury cars, make every detail of this small car withstand the test of time—actual aging gloss loss is controlled within 5%, far lower than the industry standard of 20%, truly achieving no fading for ten years.

This obsession with aesthetics allows the new car to firmly secure the position of the beauty ceiling within 500,000 without doubt.

However, looks are just a ticket; the real moat lies in the dual support of cross-class quality and top-tier configuration.

In the unseen places, the all-new QQ3 Modern Edition also spent heavily. The Bedrock Body uses a five-vertical-eight-horizontal cage structure, high-strength steel accounts for 82%, hot-formed steel accounts for 16%. The strength of the 1300MPa integral hot-formed door ring is more than three times that of ordinary steel, meeting the new national standard collision requirements. Equipped with CATL cells in the Rhino battery, through 360° full-coverage high-strength armor, IP68 waterproofing, single-cell explosion-proof valve, and -35°C~60°C wide temperature range performance, it builds an invincible safety base.

The whole vehicle also passed the CAIC NESTA six-dimensional electric safety certification, from charging, electromagnetic, functional, high-voltage, battery to fire safety, comprehensively strengthening the peace of mind of fully electric travel. The addition of configurations such as 6 airbags, AEB active braking, and BSD blind spot monitoring allows the safety performance of this small car to directly benchmark against higher-level models.

In terms of intelligence and scene experience, the all-new QQ3 Modern Edition fully implements the positioning of happy partner. The Lingxi Cockpit is equipped with the Qualcomm 8155 chip and 15.6-inch 2.5K ultra-high-definition central control screen, combined with the Carmind large model, evolving the car machine from a functional entry point to an intelligent partner that understands you.

The OTA upgrade just pushed in August added functions such as vehicle exterior voice control, automatic parking egress, and 540° panoramic AVM rain night mode, making commonly used and always new no longer empty talk.

Even more surprisingly, the 70L intelligent electric front trunk supports 8 opening methods, combined with 1/4 ecological thread interface, 6.6kW external discharge, and 6 major smart scene modes, seamlessly integrating multi-life scenarios such as camping, pet companionship, and K-singing.

This precise capture of young users' pleasing-self needs makes the new car come with photo-ready attributes on social platforms, becoming a mobile symbol highlighting unique aesthetics.

From a deeper brand logic perspective, QQ3's success is essentially Chery's value reconstruction on the fine small car track.

It breaks the inherent bias that small cars must be cheap, and with a configuration list of thirteen peer-only and thirteen peer-leading features, it redefines the benchmark for the A0-class fully electric market.

Whether it is the 1300MPa integral hot-formed door ring, six-dimensional electric safety certification, or dual intelligent soft light makeup mirror, velvet headliner, these configurations originally belonging to higher-level models are relegated without reservation to the 80,000-class market.

Behind this saturated investment lies QQ series' deep understanding of global competition—only with product power exceeding user expectations can it win Global Love in both domestic and overseas markets simultaneously.

The continuous hot sales of the all-new QQ3 reveal a truth that has been long ignored: in the intelligent electric era, fine small cars are absolutely not transitional products, but important carriers bearing young users' first car, first happiness, and first lifestyle.

It proves with strength that even in the A0-class market, users still deserve the aesthetics of the Red Dot Design Award, the safety of CATL batteries, the intelligence of the 8155 chip, and the driving fun of rear rear-wheel drive.

When orders break 100,000 and monthly sales over 10,000 for 5 consecutive months become the norm, QQ3 is no longer just a car, but a cultural symbol—it marks that Chinese brands in the globalization process have finally found a path that can both adhere to quality bottom lines and release personal expression.

In the future, as more users join this wave of modern travel, the story of QQ3 may just be beginning.

當一台 A0 級純電小車嘅訂單量悄悄突破十萬大關，且連續五個月穩居月銷一萬輛俱樂部時，中國汽車市場嘅競爭格局，正喺被一款看似「小而美」嘅產品悄悄改写。

9 月 22 日，全新 QQ3 摩登版正式上市，官方指導價 8.89 萬元，置換價低至 8.39 萬元。呢唔單止係一款新車嘅發佈，更像是 QQ3 喺智能電動時代交出嘅一份高分答卷——用持續熱銷嘅市場表現，回應咗所有關於「精品小車是否仲有生命力」嘅質疑。

回望 QQ 系列嘅歷史，累計 160 萬 + 嘅銷量、暢銷全球 100 多個國家同地區嘅足跡，早咗令佢成為中國工業界一個獨特嘅文化符號。

由 2003 年嗰部以明快色彩同笑臉設計闖入大眾生活嘅初代 QQ，到而家全新 QQ3 摩登版登場，二十多年嘅基因傳承，並非簡單嘅情懷復刻，而係一場關於「摩登進化」嘅當代實驗。

8 月，全新 QQ3 單月銷量達到 19103 輛，環比暴漲 64.07%，海內外訂單突破 10 萬，其中泰國、印尼等海外市場預售訂單迅速突破 2 萬。

呢啲數字背後，係用戶對產品價值嘅真實投票，亦係 QQ 系列全球化勢能最直觀嘅註腳。

全新 QQ3 嘅熱銷，首先源於佢喺設計層面嘅降維打擊。當同級產品仲係為「如何唔顯得廉價」而掙扎時，佢已經將「顏值即正義」演繹到咗極致。

連續四次斬獲紅點設計大獎，覆蓋概念、產品、品牌與傳達設計四大領域，其中全新 QQ3 獲得嘅「2026 紅點產品設計獎」同智能座艙交互介面嘅「2026 紅點品牌與傳達設計獎」，令「奇瑞設計」嘅體系化實力得到國際權威嘅背書。

全新 QQ3 摩登版採用嘅 Neo Retro 設計理念，喺方圓美學基礎上融入復古未來主義，摩登時代同安妮珍珠兩款專屬配色，配合全包覆同色漆面工藝同豪車同款 6 層 2K 高質感車漆，令呢部小車嘅每一處細節都經得起時間嘅考驗——實際老化光澤損失控制喺 5% 以內，遠低於行業 20% 嘅標準，真正實現十年唔褪色。

呢種對美學嘅偏執，令新車當之無愧地坐穩咗「50 萬內顏值天花板」嘅位置。

不過，顏值只係敲門磚，真正嘅護城河喺越級品質同頂級配置嘅雙重加持。

喺瞓唔到嘅地方，全新 QQ3 摩登版同樣落足咗血本。磐石車身採用五縱八橫籠式結構，高強度鋼佔比 82%，熱成型鋼佔比 16%，1300MPa 一體式熱成型門環嘅強度係普通鋼嘅三倍多，滿足新國標碰撞要求。搭載寧德時代電芯嘅犀牛電池，通過 360°全包覆高強鎧甲、IP68 級防水、單電芯防爆閥同 -35℃~60℃寬溫域性能，構建起堅不可摧嘅安全底座。

整車更加通過中汽中心 NESTA 六維電安全認證，由充電、電磁、功能、高壓、電池至消防安全，全方位夯實純電出行嘅安心感。6 個安全氣囊、AEB 主動煞車、BSD 盲區監測等配置嘅加入，令呢部小車嘅安全性能直接對標更高級別車型。

喺智能化同場景體驗上，全新 QQ3 摩登版更加將「快樂搭子」嘅定位貫徹到底。靈犀座艙搭載高通 8155 晶片同 15.6 吋 2.5K 超高清中控螢幕，配合 Carmind 大模型，令車機由功能入口進化到識你嘅智能夥伴。

8 月剛剛推送嘅 OTA 升級，新增車外語音控制、自動泊出、540°全景 AVM 雨夜模式等功能，令「常用常新」唔再係空話。

更加令人驚喜嘅係，70L 智能電動前備箱支持 8 種開啟方式，配合 1/4 生態螺紋接口、6.6kW 外放電同 6 大智能場景模式，令露營、寵物陪伴、K 歌等多元生活場景無縫接入。

呢種對年輕用戶「悅己」需求嘅精準捕捉，令新車喺社交平台上自帶「出片」屬性，成為彰顯獨特審美嘅移動符號。

從更深層嘅品牌邏輯嚟講，QQ3 嘅成功，本質上係奇瑞對「精品小車」賽道嘅一次價值重構。

佢打破咗「小車必廉價」嘅固有偏見，用十三大同級唯一同十三大同級領先嘅配置清單，重新定義咗 A0 級純電市場嘅標竿。

無論係 1300MPa 一體式熱成型門環、六維電安全認證，定係雙智能柔光化妝鏡、天鵝絨頂棚，呢啲原本屬於更高級別車型嘅配置，俾毫無保留咗下放至 8 萬級市場。

呢種「飽和式投入」嘅背後，係 QQ 系列對全球化競爭嘅深刻了解——只有用超越用戶期待嘅產品力，先可以喺海內外市場同時贏得「全球熱愛」。

全新 QQ3 嘅持續熱銷，揭示咗一個被長期忽視嘅真相：喺智能電動時代，精品小車絕非「過渡性產品」，而係承載年輕用戶第一部車、第一份快樂、第一種生活方式嘅重要載體。

佢用實力證明，就算喺 A0 級市場，用戶依然值得擁有紅點設計大獎嘅審美、寧德時代電池嘅安全、8155 晶片嘅智能同後置後驅嘅駕駛樂趣。

當訂單突破 10 萬、連續 5 個月銷量過萬成為常態，QQ3 已經唔單止係一款車，更係一個文化符號——佢標誌住中國品牌喺全球化進程中，終於搵到一條既能堅守品質底線，又能釋放個性表達嘅路徑。

未來，隨著更多用戶加入呢場「摩登出行」嘅浪潮，QQ3 嘅故事，或許先至開始。

As an old QQ3 owner, I heard there is a Modern Version at the 2026 Chengdu Auto Show. After seeing the real car photos, I found this car is indeed interesting, after all, when I put stickers on my old QQ back then, I never thought the manufacturer would ever personally step in to modify the car.

Let's start with the most intuitive appearance. The Modern Version uses Neo Retro New Modern design, which is redoing the retro flavor with modern craftsmanship. Two display cars on site, one is "Modern Era" Green, one is "Anne Pearl" Pink. The green one has a bit of film grain texture, with the white decal it looks like it traveled through the golden age; the pink one is even more amazing, low saturation, neither too sweet nor cloying, as a staff member on site said, "You can tell the owner is not in a hurry".

In terms of details, I care about a few modifications: The front grille changed to regular grid openings plus chrome, with a horizontal stretch, the small car actually has a wide-body, low-slung presence; Wheel arches and side skirts made body-colored, traditional black big surround canceled, the whole car unity feel increased a lot; What impressed me most is that mirror chrome round disc wheel, classic car symbol put to today, when rotating it really looks like a "Time Badge".

Sitting inside the car, the texture upgrade is more obvious than the exterior. Ceiling, A/B pillars, visors all changed to velvet wrapping, one touch knows it's not ordinary small car material. Dashboard, seats, door panels embedded houndstooth texture, center armrest box also has contrasting fabric tape decoration—this idea obviously borrowed from haute couture. As a car owner, I originally felt nothing about houndstooth, but seeing the real car, it's not that kind of "for the sake of retro" accumulation, geometric order and fabric tape contrasting color match are quite restrained.

There is another detail that must be mentioned: Both main and passenger seats come with smart soft light vanity mirrors, brightness continuously adjustable, color temperature two-level adjustable, also with magnetic attachment. This configuration is not very useful to me, but I can imagine how much female owners or passenger seat passengers would like it—22.9% of QQ3 users are sending the car as a gift, dad gives to daughter, husband gives to wife, this vanity mirror is basically a "gift-giving bonus item".

After talking about the product, let's speak some heartfelt words from an owner's perspective. The brand QQ reaching today, relies not on sentiment, but truly understands making small cars well. My old QQ although configuration basic, but easy to drive and park, using car cheap is deeply ingrained. New QQ3 launch first month exceeded 10,000, overseas Indonesia, Thailand also selling, expect September overseas delivery also exceeded 10,000, domestic and international double over 10,000—1.5 million users' choice, not exaggerated. Now QQ and SMART, MINI are called the "World's Trio of Small Cars", as an old owner, honestly a bit proud.

And I noticed an interesting data: QQ3 repurchase users 51.3% come from BBA households. What does this mean? This means this car is not a "compromise of not being able to afford big cars", but many people clearly have luxury cars at home, still willing to add a small premium car for commuting. Turning radius 5.2 meters, old community narrow alley pulled in in one go; per km less than 6 cents, off-peak electricity month electricity fee over 30 Yuan; 2700mm wheelbase, rear row sit two adults not crowded; 8155 chip + 540-degree panoramic + automatic parking, same price range should give all given. Rear engine rear drive plus rear multi-link independent suspension, go over speed bump filter vibration soft—these things, people who drove naturally understand.

Finally back to the Modern Version. 80% of QQ3 users will decorate themselves after getting the car, putting stickers, changing wheels, changing colors, the manufacturer obviously saw this enthusiasm, simply made a "Official Standard Answer". Chengdu Auto Show site can also 99 Yuan trial experience, draw Sun Li autograph model and modification big show quota, exhibition stand has giant retro Polaroid can check-in take photos.

If you ask me is it worth waiting? My advice is: If you originally wanted to buy QQ3, and too lazy to mess with modification yourself, Modern Version this official modification kit completion and texture, indeed more reliable than you go to auto parts market assembled. But if you enjoy is "My car is unique" modification process, then ordinary version leaves you more space for customization.

作為一個 QQ3 舊車主，聞聞 2026 成都車展出咗個摩登版。睇完實車相，發現呢車真有幾味，畢竟當年我俾自己嗰台舊 QQ 貼拉花嘅時候，可冇諗過有朝一日廠方會親身入嚟改車。

先講最直觀嘅外觀。摩登版用緊 Neo Retro 新摩登設計，就係把復古味用現代工藝重新做一遍。現場兩台展車，一台"摩登時代"綠，一台"安妮珍珠"粉。綠色嗰台帶啲膠片顆粒感，白色拉花一拉，真有穿越黃金年代嗰味；粉色呢台更絕，低飽和度，唔甜唔膩，用現場工作人員嘅說話話，"一睇車主就唔趕時間"。

細節上我比較在意幾個改動：前格柵改成規則網格開孔加鍍鉻，橫向一拉，細車居然有咗點寬體低趴嘅氣場；輪眉同側裙都做成車身同色，取消咗傳統黑色大包圍，整車一體感強唔少；最戳我嘅係嗰個鏡面鍍鉻圓餅輪轂，經典車款嘅符號放到今日，轉起嚟確實像一枚"時間徽章"。

坐入車內，質感升級比外觀更明顯。頂棚、A/B 柱、遮陽板全換成天鵝絨包覆，手一摸就知唔係普通細車嘅用料。中控台、座椅、門板嵌咗千鳥格紋理，中央扶手箱仲有撞色織帶點綴——呢個思路明顯係由高定時裝嗰邊借嚟。作為一個車主，我原本對千鳥格無感，但實車睇落嚟，佢唔係嗰種"為了復古而復古"嘅堆砌，幾何秩序感同織帶跳色搭配得幾克制。

仲有一個細節必須提：主副駕都帶咗智能柔光化妝鏡，亮度無級調、色溫兩檔調，仲帶磁吸。呢個配備對我嚟講用途唔大，但我能想象到女車主或副駕乘客會有多鍾意——QQ3 用戶入面有 22.9% 係把車當禮物送嘅，爸爸送女、老公送老婆，呢個化妝鏡基本上就係"送禮加分項"。

講完產品，講啲車主視角嘅真心話。QQ 呢個牌子能走到今日，靠唔係情懷，係真係把細車造明白。我嗰台舊 QQ 雖然配備寒酸，但好開好停、用車平係刻喺骨入面嘅。全新 QQ3 上市首月就破萬，海外印尼、泰國亦喺度賣，預計 9 月海外發車亦破萬，國內國際雙破萬——150 萬用戶嘅選擇，唔係靠吹嚟。而家 QQ 同 SMART、MINI 並稱"世界細三隻"，作為舊車主，講真係有幾點驕傲。

而且我注意到一個幾有趣嘅數據：QQ3 增購用戶入面 51.3% 來自 BBA 家庭。呢啲說明乜野？說明呢台車唔係"買唔起大車嘅妥協"，而係好多人都屋企明明有豪華車，仲願意再添台精品細車代步。轉彎半徑 5.2 米，舊小區窄巷一把泊車入位；每公里唔到 6 分錢，谷電月電費 30 多蚊；2700mm 軸距，後排坐兩個成年人唔擠；8155 晶片 +540 全景 + 自動泊車，同價位該畀嘅都畀咗。後置後驅加後多連桿獨立懸掛，過減速帶濾震柔和——呢啲嘢，開過嘅人自然明。

最後講回摩登版。80% 嘅 QQ3 用戶提車後都會自己裝扮，貼拉花、換輪轂、改配色，廠方顯然係睇到呢股熱情，乾脆做咗台"官方標準答案"。成都車展現場仲可以 99 蚊抢鲜体验，抽孫俪親筆簽名模型同改裝大秀名額，展台有巨型復古拍立得可以打卡影相。

如果你問我值唔值得等？我嘅建議係：如果你原本就想買 QQ3，又懶得自己搞改裝，摩登版呢套官改套件嘅完成度同質感，確實比你自己去汽配城拼出嚟嘅靠得住。但你如果享受嘅就係"我嘅車獨一無二"嘅改裝過程，嗰普通版留俾你嘅發揮空間更大。

August 21, Chengdu Auto Show Media Day, the All-New QQ3 Modern Edition officially premiered its global debut at the China Western International Expo Center. As the first official modified model of the QQ3, the new car uses the Neo Retro New Modern design concept, blending retro aesthetics with modern manufacturing craftsmanship, drawing on the relaxing and healing lifestyle aesthetic of brand spokesperson Sun Li. Breaking out of the inherent framework of mobility tools, it turns a small car into a mobile space carrying personality, emotions, and quality life, simultaneously launching a national trial experience.

Currently, many car owners will customize their cars after picking up the vehicle, giving the ride a unique style, and the All-New QQ3 Modern Edition is exactly the answer sheet after the official understands users' personalized needs. Designed and polished by a domestic team with four Red Dot Design Awards, the new car does not simply replicate retro elements, but interprets classic modern texture using modern manufacturing techniques, bringing two exclusive color options: Modern Era Green full of film atmosphere, and gentle low-saturation Anne Pearl Pink. The two tones come with healing filters and maximum visibility on the road.

Exterior details are comprehensively renewed, reconstructing the grid chrome front grille to broaden the front view, canceling the traditional black surround, wheel arches and side skirts upgraded to body-colored designs, with overall vehicle lines completed in one go. Paired with mirror chrome circular retro wheels, classic white body graphics, chrome decoration strips on the side of the door, plus optimized layered front and rear bumpers, fine texture runs through every detail of the body, easily creating a wide-body low-slung modern posture. Vehicle dimensions reach 4229 x 1811 x 1571mm, with a 2700mm ultra-long wheelbase, offering class-leading space performance among boutique small cars.

Entering the cabin, Cloud Velvet Beige exclusive interior brings high-fashion aesthetics inside. The ceiling, A/B pillars, and sun visors are all upgraded with velvet soft wrapping, the center control panel, seats, and door trim panels incorporate classic houndstooth textures, the center armrest is accented with color-blocked webbing, and tactile and visual quality improve simultaneously. Unique color temperature adjustable intelligent dimmable vanity mirror, CN95 health filter, water-based eco-friendly noise damping material, balancing exquisite atmosphere and family travel health; front row seat ventilation, heating, electric memory, steering wheel heating and other comfort configurations fully equipped, daily commute and short trips can enjoy calm comfort.

Intelligence level, the new car is equipped with Qualcomm 8155 flagship automotive chip, paired with 15.6-inch 2.5K ultra-high-definition Sunflower center control large screen, built-in Carmind AI large model, natural voice interaction, intelligent route planning, all vehicle control done in one sentence. 3D customizable desktop, 256-color rhythm ambient light, 50W wireless fast charge, 6.6kW high-power external discharge, supports CarPlay, HiCar multi-platform mobile phone interconnection, playability and practicality maxed out. 540° panoramic image, automatic parking supporting over 100 scenario recognition, full set of Level 2 driving assistance, paired with ONE BOX integrated brake system, shortest 38-meter braking distance, even novice drivers can easily handle it.

Driving control and safety are also not compromised at all, the new car adopts rear-wheel drive layout, front MacPherson + rear multi-link independent suspension, achieving 50:50 balanced axle load ratio, steering feel is delicate, 5.2-meter turning radius, old community narrow lanes easy U-turn in one go. The whole vehicle adopts five-longitudinal eight-transverse cage-style Rock Body, 82% high-strength steel, 16% hot-formed steel support, equipped with 6 airbags; Rhino battery has IP68 waterproofing, full-domain thermal runaway protection, passed six-dimensional electrical safety authoritative certification, relying on Chery global eight R&D centers strict testing standards, creating boutique small cars with the safety standards of making big cars.

As the Chinese representative among the "World's Top 3 Compact Cars", QQ3 and MINI, smart jointly build the global boutique small car pattern. The All-New QQ3 sales broke 10,000 in the first month of launch, Indonesia, Thailand overseas markets continue to sell hot, expect September overseas departure also break 10,000, domestic and foreign dual lines going up, full series cumulative collection 1.5 million users trust. It is worth mentioning, the user portrait is very distinctive, more than half of the repurchase owners come from BBA families, also nearly 23% owners use QQ3 as a gift to lovers, Qixi Festival node sales surge 80%, enough to prove it is not just for commuting, but also a carrier for conveying emotions, expressing intentions.

This Chengdu Auto Show booth builds an immersive New Modern experience area, audience can touch the Modern Edition full set of upgrade kits up close, on site also has retro instant camera check-in device, check-in publish social platform also has chance to win Sun Li pearl finish collection small card. At present stage pay 99 Yuan to participate in trial experience, get Sun Li signed limited QQ3 model, also have chance to be selected for modification show on site.

Just like that slogan — "Happy QQ, Truly Different". The appearance of the All-New QQ3 Modern Edition allows us to see the infinite possibilities of Chinese boutique small cars in quality, design, and even cultural output.

8 月 21 日，成都車展媒體日，全新 QQ3 摩登版喺中國西部國際博覽城正式迎嚟全球首秀。作為 QQ3 首款官方改裝車型，新車以 Neo Retro 新摩登設計理念，融合復古美學與現代造車工藝，汲取品牌代言人孫麗鬆弛治癒嘅生活審美，跳出代步工具嘅固有框架，將一台細車打造成為承載個性、情緒同品質生活嘅移動空間，同步開啟全國搶鮮體驗。

而家唔少車主提车後，都會自主改裝靚車，賦予座駕專屬風格，而全新 QQ3 摩登版，正係官方讀懂用戶個性化需求後嘅答卷。由國內紅點設計四獎團隊操刀打磨，新車冇簡單復刻復古元素，而係用現代化製造手法演繹經典摩登質感，帶嚟兩款專屬配色：膠片氛圍感滿滿嘅摩登時代綠，溫柔低飽和嘅安妮珍珠粉，兩種色調自帶治癒濾鏡，上路辨識度拉滿。

外觀細節全面煥新，重構網格鍍鉻前格柵拓寬前臉視覺效果，取消傳統黑色包圍，輪眉、側裙全部升級車身同色設計，整車線條一氣呵成。搭配鏡面鍍鉻圓餅復古輪轂、經典白色車身拉花、門側鍍鉻裝飾條，再加上優化後嘅分層前後保險槓，精緻感貫穿車身每一處細節，輕鬆營造闊體低趴嘅摩登姿態。車身尺寸達到 4229×1811×1571mm，2700mm 超長軸距，喺精品細車當中有越級空間表現。

走進座艙，雲絨米專屬內飾將高級定製時裝美學搬入車內。頂棚、A/B 柱、遮陽板全部升級天鵝絨軟質包覆，中控面板、座椅、門板飾板融入經典千鳥格紋理，中央扶手搭配撞色織帶點綴，觸感同視覺質感同步進階。同級獨有色溫可調智能柔光化妝鏡、CN95 健康濾芯、水性環保止震材料，兼顧精緻氛圍同全家乘坐健康；前排座椅通風、加熱、電動記憶，方向盤加熱等舒適配置配齊，日常通勤、短途出行都能享受從容愜意。

智能層面，新車搭載高通 8155 旗艦車規芯片，搭配 15.6 英寸 2.5K 超高清向日葵中控大屏，內置 Carmind AI 大模型，自然語音交互、智能路線規劃、全車車控一句話搞定。3D 可自定義桌面、256 色律動氛圍燈、50W 無線快充、6.6kW 大功率外放電、支持 CarPlay、HiCar 多平台手機互聯，可玩性同實用性拉滿。540°全景影像、支持百餘種場景識別嘅自動泊車、全套 L2 級駕駛輔助，搭配 ONE BOX 集成制動器，最短 38 米煞車距離，新手司機都能輕鬆駕馭。

駕控同安全同樣毫不妥協，新車採用後置後驅佈局，前麥弗遜 + 後多連桿獨立懸掛，實現 50:50 均衡軸荷比，轉手手感細膩，5.2 米轉彎半徑，老小區窄巷輕鬆一把掉頭。整車採用五縱八橫籠式磐石車身，82% 高強度鋼、16% 熱成型鋼加持，配備 6 個安全氣囊；犀牛電池擁有 IP68 防水、全域熱失控防護，通過六維電安全權威認證，依托奇瑞全球八大研發中心嚴苛測試標準，以造大車嘅安全標準打造精品細車。

作為“世界三小只”中嘅中國代表，QQ3 同 MINI、smart 共同構筑全球精品細車格局。全新 QQ3 上市首月銷量破萬，印尼、泰國海外市場持續熱銷，預計 9 月海外發車同樣破萬，海內外雙線走高，全系累計收獲 150 萬用戶信賴。值得一提嘅係，用戶畫像極具特色，超半數增購車主來自 BBA 家庭，仲有近 23% 車主將 QQ3 作為禮物贈予愛人，七夕節點銷量暴漲 80%，足以證明佢唔止代步，更係傳遞情緒、表達心意嘅載體。

今次成都車展展台打造沉浸式新摩登體驗區，觀眾可近距離觸摸摩登版全套升級套件，現場仲有復古拍立得打卡裝置，打卡發布社交平台仲有機會領取孫麗珠光收藏小卡。現階段支付 99 元即可參與搶鮮體驗，收獲孫麗親簽限量 QQ3 模型，仲有機會入選改裝大秀現場。

正如嗰句 slogan——“快樂 QQ，自有不同”。全新 QQ3 摩登版嘅亮相，讓我們睇到中國精品細車喺品質、設計、乃至文化輸出上嘅無限可能。

2026 Chengdu Auto Show Media Day, the Chery main booth in Hall 5 of the Western International Expo City welcomed a large number of media and audience. This year's Chery theme is set as "Chinese Cars, Global Champions". The Chery brand independently brought 12 complete vehicles, without empty parameter stacking. Heavyweight new cars, hardcore technology exhibition areas, and youth-oriented interactive experiences are presented together. It allows people to appreciate real cars up close and intuitively feel Chery's global hard power in the intelligent electricity era.

Booth Center Spotlight: Native Global Pure Electric SUV Fengyun T7, and the all-new QQ3 Modern Edition. Fengyun T7, as the first native global car of the intelligent electricity era, is not manufactured domestically and then modified for overseas release; its product definition stage benchmarks global regulations, accommodating complex usage environments in multiple countries. The vehicle adopts Aerodynamic Aesthetics design, equipped with Rhino Battery, CLTC range 600km, featuring integrated Cockpit-Driving 8775 Chip and Falcon 500 Intelligent Driving System. Currently, the vehicle is in the pre-sale phase, with a pre-sale price of 109,900-129,900 RMB. Pre-sale orders broke 16,787 units within 9 days. It will also launch in overseas markets such as the EU, Australia/New Zealand, and Thailand, serving as a benchmark product for Chery's globalization.

The other C-spot traffic magnet, the all-new QQ3 Modern Edition, is the No. 001 official facelift version of the all-new QQ3. Pre-orders kicked off on-site at the auto show. The new car adopts Neo Retro-futurism design, blending classic automotive industrial elements with modern intelligent electric technology. Retro color schemes paired with sports decals create a light luxury vibe for this city commuter. The QQ series has accumulated 1.6 million global users. The standard version sold over 10,000 units consecutively for four months domestically, while the overseas launch also broke 10,000 units in its first month. The arrival of the Modern Edition further meets young users' demand for personalized commuter vehicles.

Following the two center-stage display cars, the Fengyun A9 and Fengyun A9L ULTRA AWD version were featured prominently. Fengyun A9 won the German Red Dot Design Award, marking a milestone for Chery's 20 million global users. Many young engineers participated in its R&D, with tens of thousands of users co-creating and refining details. Over 70% of users are under 35 years old. The upgraded Fengyun A9L ULTRA AWD version is positioned as a true global Class C flagship. With Yun Zheng exterior, Feng Chen exclusive interior, paired with a tri-color illuminated grille and electric speed-controlled rear spoiler. Hardware includes the Snow Leopard AWD system, front double-wishbone + rear five-link suspension, Falcon 700 Advanced Intelligent Driving, Rhino Battery, and 9 Airbags. Looks, performance, intelligence, and safety are all maximized.

Another major highlight of this auto show is the global premiere of the "Global Quality Sedan New Benchmark" Arrizo 7. The new vehicle uses "The Momentum of Moving Water" as its design language, drawing from the beauty of water in motion and stillness. Its shape is simple yet durable, catering to global aesthetics. It offers C-DM Super Power Electric Hybrid and Kunpeng Fuel powertrains, balancing energy consumption and performance. The new car is expected to officially launch in Q4, bringing native global car standards down to the 80,000-100,000 RMB mainstream sedan market. Additionally, the Fengyun T9 series, the all-new Tiggo 9, and Arrizo 8 PRO models are exhibited simultaneously, fully covering mainstream consumption segments for SUVs and sedans.

After viewing the display cars, the Rhino Battery exhibition area within the "Tech Eco Island" is the core technical highlight of the venue. Addressing the battery safety concern most cared about by NEV users, Chery brought limit experiments directly to the booth site. Ten times national standard needle puncture, three times national standard extrusion, plus a cell soaking demonstration after extrusion. The exhibits did not catch fire or emit smoke. Audiences could see the aquarium immersion experiment with their own eyes and even participate in battery stepping challenges, transforming obscure battery technology into an intuitive experience that ordinary people can understand. Raw materials such as high enthalpy change separators and composite current collectors were also displayed on-site. The 400Wh/kg solid-state battery modules also appeared synchronously. The Rhino Crystal, Rhino Shield, and Rhino Cloud three-layer defense system builds a complete safety loop from materials, structure, to cloud monitoring. In addition to batteries, frontier technology exhibits like the Flying Fish Digital Intelligence Chassis i and Kunpeng Power were also displayed externally.

The youthful atmosphere throughout the entire booth is also very prominent. The "Celestial Appearance Theme Day" on August 22 is about to open, setting up multiple photo check-in stations where visitors can experience makeup styles matching the brand ambassadors. The CHERY COFFEE zone and Ruixiang Life Eco Space are divided into five major blocks, including the Trend Modification District and Wild Fun Camp. The Shanyi Modification Platform also brought modification kits, bringing human-car-home life scenarios to the booth. A "Chery Future Classroom" was even specially set up to provide new energy science popularization for teenagers.

From industry data, Chery has been the number one in domestic brand exports for 23 consecutive years. July single-month exports broke 200,000 vehicles, with global cumulative users surpassing 20.16 million. In the past, going overseas was mostly about product export. However, native global cars like Fengyun T7 and Arrizo 7 are developed from the R&D source according to global standards. At this Chengdu Auto Show, Chery brings the results of its globalization back to the domestic market. On one side are home-use new cars accessible to the masses; on the other are hard technologies that are visible and tangible. Not playing with empty concepts, it hands in an answer sheet for the intelligent electricity era's global cars.

2026 成都車展傳媒日，西部國際博覽城 5 號館奇瑞主展覽台迎來大量傳媒與觀眾。本屆奇瑞主題定為「中國汽車，全球冠軍」，奇瑞品牌獨立帶來 12 款整車，沒有空洞的參數堆砌，重磅新車、硬核技術展區、年輕化互動體驗一併呈現，既能近距離品鑒實車，也能直觀感受奇瑞智電時代的全球化硬實力。

展臺物理 C 位：原生全球純電 SUV 風雲 T7，以及全新 QQ3 摩登版。風雲 T7 作為智電時代首個原生全球車，並不是國內造完再改款出海，產品定義階段就對標全球法規，兼顧多國複雜用車環境。該車採用御風美學設計，搭載犀牛電池，CLTC 續航 600km，配備座艙駕駛一體 8775 晶片、獵鷹 500 智駕系統。目前該車正處於預售階段，預售價 10.99‑12.99 萬元，預售 9 天訂單就突破 16787 台，後續也將登陸歐盟、澳新、泰國等海外市場，是奇瑞全球化的標杆產品。

另一台 C 位流量擔當全新 QQ3 摩登版，是全新 QQ3 的 001 號官方改款版本，車展現場開啟搶鮮下單。新車採用 Neo Retro 復古未來主義設計，把經典汽車工業元素和現代智電科技結合，復古配色搭配運動拉花，把一台城市代步小車玩出輕奢氛圍感。QQ 系列已經累積全球 160 萬用戶，普通版國內連續四月銷量破萬，海外上市首月同樣銷量破萬，摩登版的到來，進一步滿足年輕用戶對個性化代步車的需求。

緊隨兩台 C 位展車，風雲 A9、風雲 A9L ULTRA 四驅版重點展出。風雲 A9 斬獲德國紅點設計大獎，是奇瑞 2000 萬全球用戶里程碑轎跑，大量年輕工程師參與研發，上萬名用戶共同打磨細節，35 歲以下用戶佔比超七成。升級的風雲 A9L ULTRA 四驅版定位全球真 C 級旗艦，雲錚外觀、楓宸專屬內飾，搭配三色發光格柵、電動速控尾翼；硬件上給到雪豹四驅系統，前雙叉臂 + 後五連桿懸掛，獵鷹 700 高階智駕、犀牛電池、9 氣囊全部配齊，顏值、性能、智能、安全全方位拉滿。

本次車展還有一大亮點，就是全球首秀的「全球品質家轎新標杆」艾瑞澤 7。新車以「動水之勢」為設計語言，汲取水的動靜之美，造型簡約耐看，適配全球審美。提供 C‑DM 超能電混、鵬程燃油兩套動力，兼顧能耗與性能，新車預計第四季正式上市，把原生全球車標準下放到 8‑10 萬主流家轎市場。除此之外，風雲 T9 系列、全新瑞虎 9、艾瑞澤 8 PRO 等車型同步展出，完整覆蓋 SUV、轎車主流消費區間。

看完展車，「科技生態島」裡的犀牛電池展區，是全場技術核心看點。新能源車用戶最關心的電池安全，奇瑞直接把極限實驗搬到展臺現場。十倍國標針刺、三倍國標擠壓，再加上擠壓後電芯泡水演示，展品做到不起火、不冒煙。觀眾可以親眼看到魚缸浸水實驗，還能參與電池踩踏挑戰互動，把晦澀的電池技術變成普通人看得懂的直觀體驗。現場還陳列高焓變隔膜、複合集流體等原材料，400Wh/kg 固態電池模組也同步亮相，犀晶、犀盾、犀雲三道防護體系，從材料、結構到雲端監控構建完整安全閉環。除電池之外，飛魚數智底盤 i、鵬程動力等前沿技術展品一併對外展示。

整個展臺的年輕化氛圍也十分突出。8 月 22 日神仙顏值主題日即將開啟，設置多組打卡片場，還能體驗代言人同款妝容。CHERY COFFEE 咖啡區、瑞享生活生態空間，劃分潮改街區、野趣營地等五大板塊，閃羿改裝平台也帶來改裝套件，把人車家生活場景搬到展臺，甚至專門設置「奇瑞未來課堂」，給青少年做新能源科普。

從行業數據來看，奇瑞已經連續 23 年自主品牌出口第一，7 月單月出口突破 20 萬輛，全球累積用戶突破 2016 萬。過去出海更多是產品輸出，而風雲 T7、艾瑞澤 7 這類原生全球車，從研發源頭就按照全球標準開發。這次成都車展，奇瑞把全球化成果帶回國內，一邊是老百姓觸手可及的家用新車，一邊是看得見摸得着的硬核技術，不玩虛概念，交出一份智電時代的全球車答卷。

Recently, the all-new Chery QQ3 officially launched in the Southeast Asian market under the overseas name "Chery Q", and debuted in the Thai and Indonesian markets successively, becoming the first overseas landing position of Chery QQ's global strategy.

Chery Q launched in the Thai and Indonesian markets almost simultaneously, both delivering order performance exceeding expectations. Since pre-sales started at the Bangkok International Motor Show on March 24, orders broke 1,000 units in just ten days; as of the official launch on June 24, cumulative orders have forcefully surpassed 3,000 units. In the Indonesian market, as of July 25 / end of July, orders have exceeded 6,000 units. This is not an accidental explosion in a single market, but a verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

In 2006, the old QQ entered Thailand and Indonesia, becoming a youthful memory for a generation of Southeast Asians. In 2026, the all-new QQ3 returns in the name of Chery Q, completing a brand leap from "national transport car" to "global premium compact car" over 20 years. Chery Thailand General Manager Jim Lee stated directly at the launch event: "Chery QQ has accompanied Thai users for 20 years, this is the strongest confidence in our deep cultivation of the local market." The Indonesian market also attracted a large number of middle-aged family users to reserve Chery Q due to "nostalgia".

62% of Chery Q's orders in Thailand come from female users, with many young people spontaneously checking in and sharing on Facebook and Instagram. Real user word-of-mouth is far more persuasive than official publicity. Product advantages are highly matched with local terrain: small and easy to park (Bangkok narrow streets), extremely low operating costs (electricity cost per 100km is only 5 Baht), no worries about wading in rainy season (IP68 waterproofing), cute design with high recognizability ("cute shape, high head-turn rate").

Chery Q is not a cheap special model for Southeast Asia, but a global product with the same platform, standards, and quality as the domestic all-new QQ3. Zhang Hongyu, Vice President of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Chery Brand Domestic Business Group, stated clearly: "From chassis architecture, battery safety to body structure, we synchronously adapt to Southeast Asian right-hand drive regulations, undergo strict tests in multiple global regions, do not reduce specifications, do not produce special models." Zeng Shuo, Assistant General Manager of Chery Sales Indonesia (CSI), also emphasized: "In Indonesia, Chery always prioritizes quality over profit."

  2026, Chinese car exports are no longer news. But what really interests me is how the all-new Chery QQ3 is performing in Southeast Asia—debuted at the Thailand Bangkok Motor Show and secured over 3,000 orders immediately, and orders broke 6,000 units before the pre-sale period in the Indonesian market ended. A Chinese A0-class small car priced at 70,000 yuan, what makes Thais and Indonesians rush to buy it?

The answer is only four words: No Special Market Version

  This is not a pretty slogan. Chery QQ Head Manager Zhang Hongyu said plainly: "The Chinese market is just a part of the all-new QQ, it is a global car built to global standards from birth. The Chery Q you buy in Thailand, the Chery Q you buy in Indonesia, the QQ3 you buy in China, chassis same, battery same, infotainment system same, even the 8155 chip is the same.

  This logic is actually quite counter-intuitive in the auto industry. For the past few decades, multinational car companies have played the "special supply card"—one standard for Europe and America, one for China, another for Southeast Asia. Downgrade, shrink, save where you can. Why? Because regulations, spending power, and competitive landscapes differ across markets, developing separately is actually more "cost-effective".

It's a bet that users aren't stupid

  Many people think Southeast Asian consumers don't understand cars. Wrong. 62% of orders in Thailand come from female users. They might not know what hot-formed steel is, but they know this car has 540-degree panoramic imaging, automatic parking, external voice control, and a 70-liter intelligent electric front trunk. They compared it to BYD Atto 1, Geely EX2, Wuling Air EV. They calculate the costs: same price point, who gives more?

  The all-new QQ3 offers 10 items unique in its class and 13 items leading in its class. 70L intelligent electric front trunk, 1300 MPa integrated hot-formed door ring, Qualcomm 8155 chip, 15.6-inch 2.5K large screen, 50:50 axle load ratio rear-wheel drive. Put together, this is a gap-leading advantage within the same class in Southeast Asia. So it's not that Southeast Asian consumers don't understand cars, it's that some brands think they don't.

Quality is not cost, it's faith

  Chery has a special trump card in Southeast Asia—nostalgia. QQ entered the Thai and Indonesian markets as early as 2006, accompanying two generations of Southeast Asian consumers in growing up. Chery Thailand General Manager Jim Lee said, twenty years of companionship is the most valuable intangible asset for a brand to penetrate the local market, and a large number of middle-aged family users placed orders proactively due to nostalgia.

  Nostalgia can sell once, but not twice. If the all-new QQ3 was a downgraded version or special market version, users who ordered because they "sat in a QQ when they were young" would smear Chery for a lifetime. So Chery made a decision counter to industry intuition: global unified platform, unified powertrain, unified cockpit. Only localized adaptation—right-hand drive tuning, IP68 battery waterproofing for Southeast Asian rainy seasons, high-temperature heat dissipation reinforcement—never touch core configurations and safety standards.

  Chery Indonesia management spoke even more plainly: "Expanding the Indonesian market, quality priority is always higher than short-term profits." You see, this is the difference. Some brands going global think "how to earn a bit more", Chery thinks "how to stand firmly a bit".

Small cars also have dignity

  The all-new QQ3 positions itself as "World's Three Little Ones, China has QQ". With whom is it listed? Germany's SMART, UK's MINI. You taste this ambition. A national 代步 vehicle that used to sell for 30,000, now wants to sit equal with two European cultural symbols. What does it rely on? Red Dot Design Double Award—concept car award in 2025, mass-produced car award in 2026, smart cockpit HMI award again in 2026. Rely on 82% high-strength steel, 16% hot-formed steel rock-solid body. Rely on fast charging from 30% to 80% in 16.5 minutes. Rely on 400 km range, rear-wheel drive, independent four-wheel suspension. Put these things together, do you still think it's just a "small car"?

  What is small is the size, what is big is the vision. 2700mm wheelbase, 85% space utilization rate, rear seat can cross legs. A0-class appearance, B-class car space. This is not compromise, this is precision.

Going global is not dumping, it's rooting

  Many Chinese brands going global just sell cars. Sell and leave, after-sales? Let fate decide. How did the all-new QQ3 do it? Thailand launched first delivery in July, 2,000 units shipped in the first batch. Thai dealerships to increase from 55 to 70. Lifetime warranty—high-voltage battery, motor, control unit, all users who ordered by July 31st get it.

  This is not the pace of selling and running. This is the pace of rooting. So back to the original question: an electric car worth 50,000 yuan, what makes it dare to say "global same standard"? Because what it bets on is not the profit of one car, but twenty years of a brand in a region.

  Chery QQ has 20 years of national nostalgia accumulation in Southeast Asia. What is the concept of 20 years? A child who sat in the QQ passenger seat in 2006, in 2026 might be choosing the first car of their child's life. If you downgraded this car, special-edited it, you didn't hurt one user, but a generation.

  The four words "Happiness Equity" sound very empty. But when you see people driving Chery Q on Bangkok streets, Chery Q chosen as most popular hatchback at Indonesian Motor Show, test drive day with 200 sessions scheduled—you know, these four words landed.

Yanzhao Car Review:

  Chinese car exports have been talked about for many years. But real export is never just selling things out. It's making outsiders feel that this thing is worth it. The explosion of orders for the all-new QQ3 in Southeast Asia proves one thing: When you don't treat overseas users as "easy targets", they won't treat you as "passers-by".

  World's Three Little Ones, China has QQ. This sentence is not a slogan, it is a promise. And promises need a generation to fulfill.

The sun in Bangkok is scorching.

At the entrance of a mall on Sukhumvit Road, the queue took two irregular turns.

Funnily enough, aside from the Gen Z with ponytails scrolling through short videos, there were many middle-aged people with frost on their temples.

They were waiting for a small car called Chery Q.

This scene was just like 20 years ago when the old QQ first arrived, only back then the ones queuing were motorcycle drivers, now it's old neighbors who arrived in pickup trucks.

The muffled sound from tapping knuckles is an echo 20 years later.

The batch of people who drove the old QQ for motorcycle taxi services back then are now tapping their fingers on the A-pillar of the new car.

The integrated hot-formed door ring reaches a strength of 1300MPa. When you knock with your knuckles, the sound is muffled and solid.

Back then, the tin shell was for the sake of being cheap, now the car frame is for the sake of peace of mind.

The young guy in streetwear next to him didn't care about these things, he was staring at the cloud-pink-beige paint job.

It's the Kansai clear coat, the same as Ferrari's. There isn't a single orange peel texture under strong light.

It's true that this paint surface doesn't fade for ten years.

Mango sticky rice inside the 70L front trunk.

After picking up the car, Arlene didn't rush to leave.

She opened the front trunk with a click. With 70L capacity, she stuffed in the mango sticky rice she just bought, plus that longboard she prepared to use for surfing at the beach.

With a drainage hole design, even if you throw in a wet swimsuit, you don't have to worry about smells mixing.

She casually shouted a command at the rear of the car. The exterior voice response opened the front trunk a bit more immediately, causing those around to burst into laughter.

This feature, on the congested streets of Southeast Asia, is even more pleasing than automatic parking.

The Agile "Big Fella" in the Narrow Alley.

Alleys in old Bangkok are so narrow only one body can pass through.

This car's 3X wheelbase ratio played a big role, with a turning radius that is surprisingly small.

Front MacPherson, rear multi-link, rear-engine rear-drive, 50:50 weight distribution. It drives steadily as if stuck to the ground.

The rainy season is coming soon. The IP68 battery water resistance means no fear of wading.

The Rhino battery features liquid cooling, running from minus 40 degrees to 60 degrees, like giving the battery cell a temperature-constant coat.

Orders don't lie, but truly understanding you is the dealbreaker.

Order numbers don't lie.

3000 in Thailand, 6000 in Indonesia, 56,000 domestically in the first month.

Chery didn't play the customization game this time, with right-hand drive tuning. The chassis, battery, and cabin are almost identical to the domestic version.

From 2006 to 2026, a small car traversed 20 years. Relying not on flashy marketing, but on this solid quality, it firmly parked itself in the lives of two generations again.

What gets people hooked is never the parameters, but that considerate understanding of you.

近期，奇瑞全新 QQ3 以海外命名"Chery Q"正式登陸東南亞市場，喺泰國、印尼雙市場先後上市，成為奇瑞 QQ 全球化戰略嘅首個海外落地陣地。

Chery Q 喺泰國同印尼雙市場幾乎同期落地，均交出超預期嘅訂單成績。自 3 月 24 日喺曼谷國際車展啟動預售以來，短短十日內訂單便突破 1,000 輛；截至 6 月 24 日正式上市，累計訂單已強勢突破 3,000 輛。喺印尼市場，截至 7 月 25 日/7 月底訂單已超過 6,000 輛。呢唔係單一市場嘅偶然爆發，而係中國精品細車喺東南亞市場嘅體系化競爭力驗證。

2006 年，老款 QQ 走進泰國同印尼，成為一代東南亞人嘅青春記憶。2026 年，全新 QQ3 以 Chery Q 嘅名回歸，用 20 年時間完成由「國民代步車」到「全球精品細車」嘅品牌躍遷。泰國奇瑞總經理 Jim Lee 喺發布會上直言：「奇瑞 QQ 陪伴泰國用戶行過 20 年，呢就係我哋深耕本地市場最大嘅底氣。」印尼市場同樣因「懷舊」吸引大量中年家庭用戶預訂 Chery Q。

Chery Q 喺泰國 62% 嘅訂單嚟自女性用戶，大量年輕人喺 Facebook、Instagram 自發打卡分享。真實用戶口碑遠比官方宣傳更具說服力。產品優勢同當地用戶地形高度匹配：小巧易停車（曼谷狹窄街巷）、用車成本極低（百公里電費僅 5 泰銖）、雨季涉水無憂（IP68 防水）、設計可愛辨識度高（「造型可愛、回頭率高」）。

Chery Q 並非針對東南亞嘅廉價特供車，而係同國內全新 QQ3 完全同平台、同標準、同品質嘅全球化產品。奇瑞汽車股份有限公司副總裁，奇瑞品牌國內業務事業群執行副總經理章紅玉明確表態：「由底盤架構、電池安全到車身結構，我哋同步適配東南亞右舵法規，經歷全球多地域嚴苛測試，唔做減配、唔做特供。」印尼奇瑞促銷公司 (Chery Sales Indonesia, CSI) 總經理助理曾碩同樣強調：「奇瑞喺印尼，品質永遠優先於利潤。」

  二零二六年，中國汽車出海早就唔係什麼新聞了。但真正令我感興趣嘅，係奇瑞全新 QQ3 喺東南亞嘅打法——泰國曼谷車展首秀即斬獲超 3000 部訂單，印尼市場預售期都仲未結束訂單就突破 6000 部。一台 7 萬蚊嘅中國 A0 級細車，點解令泰國人同印尼人搶住買單？

答案只有四個字：唔做特供

  這唔係一句靚口號。奇瑞 QQ 主理人張紅玉講得直白：「中國市場只係全新 QQ 嘅一部分，佢從出世起就係按照全球標準打造嘅全球車。你喺泰國買到嘅 Chery Q、喺印尼買到嘅 Chery Q、喺中國買到嘅 QQ3，底盤一樣、電池一樣、車機一樣，連 8155 晶片都一样。

  呢個邏輯喺汽車圈其實幾反常識。過去幾十年，跨國車企玩嘅全係「特供牌」——歐美一個標準、中國一個標準、東南亞再一個標準。減配、縮水，能撳則撳。點解？因為唔同市場嘅法規、消費力、競爭格局都唔一樣，分開開發反而「抵使」。

佢賭嘅係，用戶唔傻

  好多人覺得東南亞消費者唔識車。錯。泰國 62% 嘅訂單來自女性用戶。佢哋可能唔識叫乜叫熱成型鋼，但佢哋知道呢台車有 540 度全景影像、有自動泊車、有车外語音控制、有 70 公升智能電動前備箱。佢哋對比過比亞迪 Atto 1，對比過吉利 EX2，對比過五菱 Air EV。佢哋會計數：同樣嘅價位，邊個畀更多？

  全新 QQ3 畀嘅係 10 項同級唯一、13 項同級領先。70 公升智能電動前備箱、1300MPa 一體式熱成型門環、高通 8155 晶片、15.6 吋 2.5K 大螢幕、50:50 軸荷比後驅。呢啲嘢放埋一齊，喺東南亞同級別入面就係斷層領先。所以唔係東南亞消費者唔識車，係有啲品牌覺得佢哋唔識。

品質唔係成本，係信仰

  奇瑞喺東南亞有張特別底牌——情懷。QQ 早喺 2006 年就進入咗泰國同印尼市場，陪伴咗兩代東南亞消費者成長。泰國奇瑞總經理 Jim Lee 話，二十年相伴係品牌深耕本地市場最珍貴嘅無形資產，成班中年家庭用戶因懷舊情懷主動落訂。

  情懷可以賣一次，唔得賣兩次。如果全新 QQ3 係個減配版、特供版，嗰啲因為「細個坐過 QQ」而落單嘅用戶，會把奇瑞拉黑一世。所以奇瑞做咗一個反行業直覺嘅決定：全球統一平台、統一三電、統一座艙。只做本地化適配——右軚調校、IP68 電池防水應對東南亞雨季、高溫散熱強化——絕唔動核心配置同安全標準。

  印尼奇瑞管理層講得更直白：「開拓印尼市場，品質優先級永遠高於短期利潤。」你看，這就是區別。有啲品牌出海想嘅係「點解多賺少少」，奇瑞想嘅係「點解穩陣少少」。

細車也有尊嚴

  全新 QQ3 自己定嘅位係「世界三小隻，中國有 QQ」。同邊隻並列？德國嘅 SMART，英國嘅 MINI。你諗諗呢個野心。一個曾經賣 3 萬嘅國民代步車，而家要同兩個歐洲文化符號平起平坐。靠什麼？靠紅點設計雙獎——2025 年概念車得獎、2026 年量產車得獎、2026 年智能座艙 HMI 再得獎。靠 82% 高強度鋼、16% 熱成型鋼嘅磐石車身。靠 16.5 分鐘 30% 充到 80% 嘅快充。靠 400 公里續航、後置後驅、四輪獨立懸架。呢啲嘢放埋一齊，你仲覺得佢只係一台「細車」嗎？

  佢細嘅係尺寸，大嘅係格局。2700mm 軸距、85% 得房率，後排可以翹二郎腿。A0 級嘅外觀，B 級車嘅空間。這唔係妥協，係精準。

出海唔係傾銷，係扎根

  好多中國品牌出海就係賣車。賣完走人，售後？得閒。全新 QQ3 點做嘅？泰國 7 月啟動首批交付，首批就運過去 2000 部。泰國經銷商從 55 間要增加到 70 間。終身保養——高壓電池、電機、控制單元，7 月 31 日前落單嘅用戶全部給。

  這唔係賣完就走嘅節奏。這係要扎根嘅節奏。所以回到最開始嘅問題：一台 5 萬蚊嘅電動車，點解敢講「全球同標」？因為佢賭嘅唔係一台車嘅利潤，係一個品牌喺一個地區嘅二十年。

  奇瑞 QQ 喺東南亞有 20 年嘅國民情懷積澱。20 年係咩概念？一個 2006 年坐進 QQ 副駕嘅細路，2026 年可能正係畀自己嘅細路揀人生第一部車。如果你畀呢台車減咗、特供咗，你傷害嘅唔係一個用戶，係一代人。

  「快樂平權」呢四個字聽落好虛。但當你看到泰國街頭有人開住 Chery Q、印尼車展上 Chery Q 被揀為最人氣 Hatchback、試駕一日排 200 個時段——你就知道，呢四個字落地咗。

燕趙車評：

  中國汽車出海喊咗好多年。但真正嘅出海，從來都唔係把嘢賣出。係讓外面嘅人覺得，呢樣嘢值得。全新 QQ3 喺東南亞嘅爆單，證明咗一件事：當你唔把海外用戶當「韭菜」嘅時候，佢哋都唔會把你當「過客」。

  世界三小隻，中國有 QQ。呢句話唔係口號，係承諾。而承諾，係要畀一代人去兌現嘅。

曼谷嘅日頭好毒。素坤逸路一家商場門口，隊伍冇個規矩地拐咗兩個彎。有趣嘅係，排隊嘅除咗紮馬尾刷短視頻嘅 Z 世代，仲有唔少兩鬢微霜嘅中年人。佢哋等緊一部叫 Chery Q 嘅細車。呢個情景，好似極咗 20 年前老 QQ 剛嚟到嗰陣，只係當年排隊係摩托車主，而家換咗係開住皮卡嚟嘅舊鄰居。

指節敲出嘅悶沉，係 20 年後嘅迴響

當年開老 QQ 跑摩的嗰批人，而家指尖敲住新車嘅 A 柱。一體式熱成型門環，強度達到 1300MPa，指節敲落去，嗰聲悶沉紮實。嗰陣嘅鐵皮殼圖個便宜，而家嘅車架圖個安心。旁邊著潮牌嘅小夥子唔理呢啲，佢睇住雲粉米嘅車漆。法拉利同款嘅關西清漆，強光下冇絲毫橘皮紋。呢種漆面，十年唔褪色係真嘅。

70L 前備箱入面嘅芒果糯米飯

提咗車嘅阿琳冇急住走。佢啪一聲打開前備箱，70L 容積，塞入咗剛剛買嘅芒果糯米飯，仲有雙準備去海邊衝浪嘅長板。帶排水孔嘅設計，濕漉漉嘅泳衣丟入去都唔怕串味。佢隨手對住車尾嗌咗一聲，車外語音應聲將前備箱開大咗一截，周圍人哄笑咗。呢個功能，喺擁擠嘅東南亞街頭，比自動泊車仲討好。

窄巷入面嘅靈活胖子

曼谷老城區嘅巷子窄得隻得一人過身。呢部車嗰 3X 嘅輪軸比派咗大用場，轉彎半徑細到驚人。前麥花臣後多連桿，後置後驅，50 比 50 嘅軸荷比，開落去穩陣好似貼喺地面。雨季快來咗，IP68 嘅電池防水，涉水唔怕。犀牛電池帶住液冷，由零下 40 度到 60 度都跑，好似俾電芯著咗件恆溫衣。

訂單唔會講謊，但識你先致命

訂單數字唔會謊言。泰國 3000，印尼 6000，國內首月 5.6 萬。奇瑞今次冇玩定製嗰套，右舵調校，底盤、電池、座艙，同國內版差唔多冇差。由 2006 到 2026，一部細車穿越 20 年，冇靠花巧嘅營銷，就靠呢股紮實勁，又穩穩停喺兩代人嘅生活入面。令人上頭嘅，從來唔係參數，而係嗰份識你嘅妥帖。

In 2026, the Chery all-new QQ3 officially launched in the Southeast Asian market with the overseas name "Chery Q", successively completing the market launch in Thailand and Indonesia, becoming the first overseas foothold of QQ's global strategy.

From the global premiere at the March Bangkok International Auto Show to the official sale at the July Indonesia GIIAS Auto Show, within less than half a year, this Chinese premium compact car delivered a performance report far exceeding expectations in Southeast Asia — Thailand's cumulative orders exceeded 3,000 units, Indonesia exceeded 6,000 units, with combined orders from both markets approaching 10,000 units. This is not a sudden boom in a single market, but a concentrated verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

Thailand Market: 10-Day Orders Break 1,000, Explosion of Orders Upon Launch

On March 24, the all-new QQ3 completed its Southeast Asia global premiere at the Bangkok International Auto Show and simultaneously opened pre-sales. Within just 10 days, orders exceeded 1,000 units. On June 24, the new car's price was officially announced — 449,900 to 519,900 Thai Baht, with cumulative orders on the launch day strongly exceeding 3,000 units. In July, the first batch of over 2,000 vehicles was shipped from China to Thailand, and after completing PDI quality inspection, they have been successively delivered to users.

Chery Thailand General Manager Jim Lee stated directly at the press conference: "Chery QQ has accompanied Thai users for 20 years, this is our greatest confidence in deeply cultivating the local market." The accumulation of 20 years of national sentiment allowed this small car to receive an enthusiastic response from the market from the very beginning of its return.

Indonesia Market: GIIAS Auto Show Made a Stunning Debut, Orders Continued to Rise

The rhythm of the Indonesia market was equally tight. On May 18, model naming was completed, and on July 31, it landed at the GIIAS Indonesia International Auto Show to officially go on sale, with a price range of 239.9 million to 264.9 million Indonesian Rupiah. By the end of July, Indonesia market orders had exceeded 6,000 units. During the 10-day GIIAS Auto Show period, Chery Indonesia received a total of 3,500 vehicle orders, of which the Chery Q single model contributed 1,750 orders, accounting for as high as 50%. More notably, in all approximately 2,000 test drives, Chery Q accounted for 67.7% of the test drive share — order after trying, which shows the strong attractiveness of the product power to local users.

Domestic and Overseas Linkage: From China to Southeast Asia, Global Hot Sales Have Become Certain

The boom in the overseas market is not an isolated case. The all-new QQ3's orders in the domestic market exceeded 56,000 units in the first month of launch. Explosion of orders on both domestic and international lines fully verified this model's global product competitiveness.

From Bangkok to Jakarta, from pre-sale to delivery, the all-new QQ3 proved with substantial order data that Chinese premium compact cars going global are not just storytelling, but genuine market validation. When 62% of Thailand's orders came from female users, when Indonesia users actively placed orders due to 20 years of sentiment, when a 70,000 RMB class Chinese A0-level compact car exploded simultaneously in two unfamiliar markets — this is not only Chery's success, but also a concentrated display of Chinese automotive brand globalization capability.

2026 年，奇瑞全新 QQ3 以海外名稱「Chery Q」正式登陸東南亞市場，先後完成泰國、印尼雙市場上市落地，成為 QQ 全球化戰略嘅第一個海外陣地。

從 3 月曼谷國際車展全球首秀，到 7 月印尼 GIIAS 車展正式開售，未滿半年時間，呢台中國精品小車便在東南亞交出咗一份遠超預期嘅成績單——泰國累計訂單突破 3000 台，印尼突破 6000 台，雙市場合計訂單逼近 1 萬台。呢唔係單一市場嘅偶然爆發，而係中國精品小車喺東南亞市場體系化競爭力嘅集中驗證。

泰國市場：十日訂單破千，上市即爆單

3 月 24 日，全新 QQ3 喺曼谷國際車展完成東南亞全球首秀並同步開啓預售。短短十日內，訂單便突破 1000 台。6 月 24 日，新車正式公布售價——44.99 萬至 51.99 萬泰銖，上市當日累計訂單已強勢突破 3000 台。7 月，首批 2000 餘台整車從國內發運泰國，完成 PDI 質檢後已陸續交付用戶。

泰國奇瑞總經理 Jim Lee 喺發布會上直言：「奇瑞 QQ 陪伴泰國用戶走過 20 年，呢個係我哋深耕本地市場最大嘅底气。」20 年嘅國民情懷積澱，令呢台小車喺回歸之初便收穫咗市場嘅熱烈回應。

印尼市場：GIIAS 車展一鳴驚人，訂單持續走高

印尼市場嘅節奏同樣緊湊。5 月 18 日完成車型定名，7 月 31 日登陸 GIIAS 印尼國際車展正式開售，售價區間 2.399 億至 2.649 億印尼盾。截至 7 月底，印尼市場訂單已超過 6000 台。而喺為期 10 日嘅 GIIAS 車展期間，Chery Indonesia 共收穫 3500 份車輛訂單，其中 Chery Q 單一車型便貢獻咗 1750 份訂單，佔比高達 50%。尤其值得注意係，喺全部約 2000 場試駕中，Chery Q 佔據咗 67.7% 嘅試駕份額——試過即落單，見得產品力對當地用戶嘅吸引力。

國內外聯動：從中國到東南亞，全球熱銷已成定局

海外市場嘅火爆並唔係孤例。全新 QQ3 喺國內上市首月訂單即突破 5.6 萬台。海內外雙線爆單，充分驗證咗呢款車型嘅全球產品競爭力。

從曼谷到雅加達，從預售到交付，全新 QQ3 用實打實嘅訂單數據證明：中國精品小車出海，唔係講故仔，而係真刀真槍嘅市場驗證。當泰國 62% 嘅訂單來自女性用戶，當印尼用戶因 20 年情懷主動落定，當一台 7 萬銀碼級別嘅中國 A0 級小車喺兩個陌生市場同時引爆——呢不僅係奇瑞嘅成功，更加係中國汽車品牌全球化能力嘅一次集中展現。

Currently, the wave of Chinese new energy vehicles going global is sweeping the world. Multiple domestic car models have won recognition in overseas markets with their solid quality and innovative strength. Among them, Chery's All-New QQ3 officially landed in Southeast Asia under the overseas name "Chery Q", taking root in the dual core markets of Thailand and Indonesia. It delivered a phenomenally hot sales report, refreshing the Southeast Asia premium pure electric mini car market landscape with outstanding order data, deep brand sentiment, and globally unified quality, making Chinese mini car culture popular overseas.

As the first overseas landing base of Chery QQ's global strategy, the dual markets of Thailand and Indonesia exerted effort simultaneously, staging a grand scene of double-line order explosions, fully revealing the systematic competitiveness of Chinese smart manufacturing.

In March 2026, the All-New QQ3 debuted at the Bangkok International Auto Show to complete its global premiere in Southeast Asia and started pre-sales. Relying on super high popularity, orders exceeded 1,000 units in just ten days of pre-sales. After the price was officially announced on June 24, cumulative orders strongly exceeded 3,000 units. In July, the first batch of vehicles were delivered smoothly, and market enthusiasm remained high. The Indonesia market also performed amazingly. In May, the model name release was completed. At the end of July, it officially went on sale relying on the GIIAS Indonesia International Auto Show. As of the end of July, orders had already exceeded 6,000 units, and the first batch delivery will officially start in September. The super-expected hot sales results in the dual markets were not accidental market fluctuations, but the ultimate embodiment of the All-New QQ3 product power and brand power. Paired with the domestic market's 56,000 units order performance in the first month of launch, it formed a hot pattern of dual-direction hot sales domestically and internationally, building a strong "Southeast Asia Dual Engine" pattern for Chery's overseas expansion.

Behind the eye-catching sales figures lies the sentimental accumulation and reputation inheritance of the QQ brand deep-cultivating Southeast Asia for twenty years. As early as 2006, the classic QQ entered the Thailand and Indonesia markets. Relying on the hassle-free and durable commuting attributes, it became the youthful memory and life symbol of two generations of Southeast Asian consumers, accumulating deep national popularity. After twenty years of relentless deep-cultivation, the All-New QQ3 refreshed and returned in 2026, completely breaking the inherent cognition of "classic re-release", completing a gorgeous leap from a national commuting mini car to a global premium ICON. As Jim Lee, General Manager of Chery Thailand, stated, twenty years of market companionship is the biggest confidence for QQ to take root locally. Now the new model not only attracts a large number of middle-aged family users through nostalgic sentiment, but also gains massive Gen Z young groups and female users with its youthful and intelligent product characteristics, achieving two-way resonance between new and old users.

Distinguishing from the industry convention of "overseas cut-down specs, exclusive supply" for most overseas-going car models, the All-New QQ3 adheres to the "happiness equality" global concept, practicing global same standard, same source, same quality car-building criteria, allowing overseas users to enjoy a product experience completely consistent with the domestic version. From the native smart pure electric platform, Rhinoceros liquid-cooled safety battery, to the Qualcomm 8155 chip smart cockpit, the overseas version and the domestic version are exactly the same. At the same time, precise optimization for Southeast Asia market characteristics, adapting to right-hand drive regulations, strengthening high-temperature heat dissipation performance, relying on the IP68 top-level battery waterproof grade to calmly cope with the local rainy climate. Relying on "10 items unique in class, 13 items leading in class" advanced strength, 1300MPa integrated hot-formed door ring, 70L smart electric front trunk, 10-layer cloud comfort seat, and other exclusive configurations are standard on all models, not sacrificing quality for profit, interpreting the "quality first" overseas attitude with hard-core strength.

Deep-cultivating user needs and fitting Southeast Asian urban travel scenarios is the core code for the All-New QQ3's continued hot sales. Southeast Asian city streets are narrow and commuting road conditions are complex. The All-New QQ3's compact and agile body design makes parking and U-turns more convenient, perfectly adapting to the core needs of local short-distance commuting and urban commuting. At the same time, it extremely lowers vehicle usage costs, with electricity costs per 100 kilometers only 5 Thai Baht, the cost-performance advantage over long-term use is very prominent. In terms of user reputation, 62% of orders in the Thailand market come from female users. Many car owners spontaneously check in and share on social platforms, praising its super high appearance value, thoughtful intelligent configurations, and comfortable driving experience. Indonesia users also recognize the model's sentimental value and advanced cost-performance ratio, eliminating the public's concerns about electric vehicle usage. Not only that, local authoritative automotive media all gave high scores, recognizing its unmatched competitiveness in the same class market, worth one of the best choices in the 500,000 Thai Baht price range.

All-around advanced performance in appearance, space, safety, and intelligence allows the All-New QQ3 to firmly stand in the global premium mini car benchmark position. The appearance is built by a Red Dot Double Award design team, square and round aesthetics combined with multiple trending body colors, full texture; 2700mm super long wheelbase creates B-class advanced space, 85% super high utilization rate combined with 38 storage spaces throughout the car, balancing home and personalized travel needs. In terms of safety, 82% high-strength steel cage body, six-dimensional electric safety certification, six airbags guard travel safety comprehensively; in terms of intelligence, L2 level driving assistance, full-scenario automatic parking, AI smart cockpit support, making commuting more convenient and safer.

Auto Review:

From a national classic mini car to a global trendy ICON, the All-New QQ3 has undergone twenty years of accumulation, standing shoulder to shoulder with German SMART and British MINI to build the "World's Top Three Mini Cars" global mini car landscape. Now galloping in the Southeast Asian market, it proves the hard power of Chinese smart manufacturing with hot sales achievements, conveys the sincerity of Chinese car brands with homogeneous standards, and continuously outputs unique Chinese mini car culture. In the future, the All-New QQ3 will continue to deeply cultivate the overseas market with global quality and a youthful attitude, taking Chinese premium mini cars to a wider world stage.

當下中國新能源汽車出海浪潮席捲全球，多款國貨車型憑藉過硬品質與創新實力，斬獲海外市場認可。其中，奇瑞全新 QQ3 以海外命名「Chery Q」正式落地東南亞，扎根泰國、印尼雙核心市場，交出了現象級熱銷答卷，用亮眼的訂單數據、深厚品牌情懷與全球統一品質，刷新了東南亞精品純電小車市場格局，讓中國小車文化風靡海外。

作為奇瑞 QQ 全球化戰略的首個海外落地陣地，泰國、印尼雙市場同步發力，上演雙線爆單盛況，盡顯中國智造的體系化競爭力。

2026 年 3 月，全新 QQ3 亮相曼谷國際車展完成東南亞全球首秀並啟動預售，憑藉超高人氣，預售僅十天訂單便突破 1000 輛，6 月 24 日正式公佈售價後，累計訂單強勢突破 3000 輛，7 月首批車輛順利交付，市場熱度居高不下。印尼市場同樣表現驚艷，5 月完成車型定名發布，7 月底依托 GIIAS 印尼國際車展正式開售，截至 7 月底訂單已突破 6000 輛，首批交付將於 9 月正式開啟。雙市場超預期的熱銷成績，並非偶然的市場波動，而是全新 QQ3 產品力與品牌力的極致體現，搭配國內上市首月 5.6 萬輛的訂單佳績，形成國內外雙向熱銷的火爆格局，構筑起奇瑞出海的「東南亞雙引擎」強勢格局。

亮眼銷量背後，是 QQ 品牌深耕東南亞二十年的情懷積澱與口碑傳承。早在 2006 年，經典 QQ 便進駐泰國、印尼市場，憑藉省心耐用的代步屬性，成為兩代東南亞消費者的青春記憶與生活符號，積累了深厚的國民好感度。二十載深耕不輟，2026 年全新 QQ3 煥新回歸，徹底打破「經典復刻」的固有認知，完成了從國民代步小車到全球精品 ICON 的華麗躍遷。正如泰國奇瑞總經理 Jim Lee 所言，二十年的市場陪伴，是 QQ 扎根本地的最大底氣。如今全新車型不僅憑藉懷舊情懷吸引大批中年家庭用戶，更以年輕化、智能化的產品特質，圈粉海量 Z 世代年輕群體與女性用戶，實現新老用戶的雙向共鳴。

區別於多數出海車型「海外減配、專屬特供」的行業慣例，全新 QQ3 堅守「快樂平權」的全球化理念，踐行全球同標、同源同質的造車準則，讓海外用戶享受與國內完全一致的產品體驗。從原生智能純電平台、犀牛液冷安全電池，到高通 8155 晶片智能座艙，海外版車型與國內版毫無差異。同時針對東南亞市場特性精準優化，適配右軚法規、強化高溫散熱性能，憑藉 IP68 頂級電池防水等級從容應對當地多雨氣候。依托「10 項同級唯一、13 項同級領先」的越級實力，1300MPa 一體式熱成型門環、70L 智能電動前備箱、10 層雲舒舒適座椅等獨家配置全系標配，不犧牲品質換取利潤，用硬核實力詮釋「品質優先」的出海態度。

深耕用戶需求，貼合東南亞城市出行場景，是全新 QQ3 持續熱銷的核心密碼。東南亞城市街巷狹窄、通勤路況複雜，全新 QQ3 小巧靈動的身車設計，讓停車、掉頭更加便捷，完美適配本地短途代步、城市通勤的核心需求。同時極致壓低用車成本，百公里電費僅需 5 泰銖，長期使用性價比優勢十分突出。在用戶口碑層面，泰國市場 62% 的訂單來自女性用戶，眾多車主自發在社交平台打卡分享，點贊其超高顏值、貼心智能配置與舒適駕乘體驗。印尼用戶也紛紛認可車型的情懷價值與越級性價比，打消大眾電動車用車顧慮。如此，當地權威汽車媒體紛紛給出高分評價，認可其在同級市場的斷層競爭力，堪稱 50 萬泰銖價位的最優選擇之一。

顏值、空間、安全、智能的全方位越級，讓全新 QQ3 站穩全球精品小車標桿定位。外觀依托紅點雙獎設計團隊打造，方圓美學搭配多款潮流車身配色，質感拉滿；2700mm 超長軸距打造 B 級越級空間，85% 超高得房率搭配全車 38 處儲物空間，兼顧家用與個性化出行需求。安全層面，82% 高強度鋼籠式車身、六維電安全認證、六安全氣囊全方位守護出行安全；智能層面，L2 級駕駛輔助、全場景自動泊車、AI 智能座艙加持，讓代步出行更便捷、更安全。

江湖車評：

從國民經典小車到全球潮流 ICON，全新 QQ3 歷經二十年沉澱，與德國 SMART、英國 MINI 並肩構筑「世界三小只」全球小車格局。如今馳騁東南亞市場，以熱銷戰績證明中國智造的硬實力，以同質標準傳遞中國汽車品牌的誠意，持續輸出獨特的中國小車文化。未來，全新 QQ3 將繼續以全球化品質、年輕化姿態，深耕海外市場，讓中國精品小車走向更廣闊的世界舞臺。

By 2026, Chinese automotive overseas expansion was no longer news. But what truly captured interest was the path the all-new Chery QQ3 took in Southeast Asia—debuted at the Thailand Bangkok Motor Show and securing over 3,000 orders immediately; in the Indonesian market, pre-sale orders exceeded 6,000 units before the pre-sale period even ended. What makes Thais and Indonesians fight to buy a Chinese A0-class pure electric compact car with an entry price of about 70,000 RMB?

The answer consists of only four words: No special versions.

Global unified standards, rejecting 'Overseas special versions with reduced specs'

Over the past few decades, multinational automakers played the "special version" game—standards for Europe and America, standards for China, and standards for Southeast Asia. Reduced specs, cutbacks, save wherever possible. But Chery's all-new QQ3 took a path contrary to industry intuition: overseas naming as Chery Q, adhering to global unified platforms, unified three-electric systems, unified cockpits, only adjusting right-hand drive for Southeast Asian road conditions, IP68 battery waterproofing, and high-temperature heat dissipation reinforcement, absolutely no touching core configurations and safety standards.

Chery QQ Principal Zhang Hongyu said plainly: "The Chinese market is just one part of the all-new QQ; from birth, it was built as a global car according to global standards. The Chery Q you buy in Thailand, the Chery Q you buy in Indonesia, the QQ3 you buy in China, all share the same chassis, battery, and car infotainment system, even the same 8155 chip."

Chassis architecture, battery safety, body structure all synced with domestic standards, having undergone global multi-regional rigorous testing. Chery Indonesia management said it even more plainly: "Opening up the Indonesian market, quality priority is always higher than short-term profits."

Product capability significantly ahead, 10 items unique in class, 13 items leading in class

Many people think Southeast Asian consumers don't know cars. Wrong.

62% of orders in Thailand came from female users. They might not know what hot-formed steel means, but they know this car has 540-degree panoramic image, automatic parking, exterior voice control, 70L intelligent electric front trunk. They compared it to BYD Atto 1, Geely EX2, Wuling Air EV. They calculate the bills: Same price range, who offers more?

The all-new QQ3 offers: 70L intelligent electric front trunk, 1300MPa integrated hot-formed door ring, Qualcomm 8155 chip, 15.6-inch 2.5K large screen, 50:50 axle load ratio rear drive. In Southeast Asia's same-level category, it is a significant lead.

Battery offers 29.48kWh and 41.28kWh two options, top trim CLTC range 420km, from 30% fast charge to 80% only needs 16.5 minutes. In Bangkok such congested and narrow alley co-existing urban areas, agile body and ultimate space layout provides passage and parking elegant solutions. 2700mm wheelbase, 85% space utilization rate, A0-class appearance, B-class car space. Electricity cost per 100km only 5 Thai Baht, usage cost advantage outstanding.

Red Dot Design Award support, called "World's Three Small Ones" along with SMART, MINI

The all-new QQ3 sets its own position as "World's Three Small Ones, China has QQ" — listed alongside German SMART, British MINI. Relying on what?

Relying on Red Dot Design dual awards — 2025 concept car award, 2026 mass production car award, 2026 intelligent cockpit HMI award again. "Light Geometry" design created by Red Dot team stands out exceptionally self-consistent in Bangkok's urban landscape. 2700mm extra-long wheelbase, 82% high-strength steel, 16% hot-formed steel fortress body, 16.5 minute fast charge, rear-wheel drive, four-wheel independent suspension — these hard strengths placed together have long surpassed the category of "small cars."

20 years of emotional accumulation, from product output to brand rooting

Chery QQ entered Thailand and Indonesian markets as early as 2006, accompanying two generations of Southeast Asian consumers grow up. Chery Thailand General Manager Jim Lee said plainly, 20 years companionship is the most valuable intangible asset for brand deep cultivation in local market, large batch of middle-aged family users actively placed orders due to nostalgia feelings.

Nostalgia can be sold once, cannot be sold twice. If all-new QQ3 was a reduced spec version, special version, those users who ordered because "sat in QQ when young" would drag Chery down for life. So Chery made a decision contrary to industry intuition — global unified standards, upgrade national commuter car to global premium small car IP.

Going overseas is not dumping, it is rooting

Many Chinese brands going overseas just sell cars, sell then leave, after-sales left to fate. How does all-new QQ3 do? Thailand July launched first delivery, first batch shipped 2,000 units, dealers increased from 55 to 70, offer whole vehicle lifetime warranty. Thailand market scheduled at 449,900 to 519,900 Thai Baht, on launch day cumulative orders broke 3,000 units. Indonesian market July 31 landed GIIAS motor show officially on sale, price range 239.9 million to 264.9 million Indonesian Rupiah, as of end of July order volume broke 6,000 units. Overseas hot sales and domestic market formed strong linkage, domestic launch first month orders broke 56,000 units.

QQ series once sold well in over 100 countries globally, 2005 monthly sales broke 10,000, 2011 cumulative sales broke 1 million, 2014 reached 1.5 million units, held the micro-car export champion title for 7 consecutive years. Now, all-new QQ3 with pure electric appearance renews overseas export, Thailand, Indonesia two places synchronous explosion of orders, marks Chery with dual core market as pivot Southeast Asia layout, has completed from product output to brand rooting crossing.

Chery proposed "Happiness Equality" globalization concept — domestic and overseas consumers enjoy identical configurations. When a car can fuse international aesthetics, local wisdom and universal emotions, it can let "Happiness" this human common language cross mountains and seas. This might be exactly the deepest level answer why all-new QQ3 triggered phenomenon-level hot sales in Southeast Asia.

2026 年，中國汽車出海早已並非新聞。但真正令人感興趣嘅，係奇瑞全新 QQ3 喺東南亞嘅走法——泰國曼谷車展首秀即斬獲超 3000 輛訂單，印尼市場預售期仲未結束訂單就突破 6000 輛。一台起售價約 7 萬人民幣嘅中國 A0 級純電小車，憑乜令泰國人同印尼人搶著買單？

答案只有四個字：唔做特供。

全球統一標準，拒絕「海外特供減配」

過去幾十年，跨國車企玩嘅全係「特供牌」——歐美一個標準、中國一個標準、東南亞再一個標準。減配、縮水，能省則省。但奇瑞全新 QQ3 行緊一條反行業直覺嘅路：海外定名 Chery Q，堅持全球統一平台、統一三電、統一座艙，只針對東南亞路況做右舵調校、IP68 電池防水同高溫散熱強化，絕唔動核心配置同安全標準。

奇瑞 QQ 主理人章紅玉講得直白：「中國市場只係全新 QQ 嘅一部分，佢從出世起就係按全球標準打造嘅全球車。喺泰國買到嘅 Chery Q、喺印尼買到嘅 Chery Q、喺中國買到嘅 QQ3，底盤一樣、電池一樣、車機一樣，連 8155 芯片都一样。」

底盤架構、電池安全、車身結構全部同步國內標準，經歷全球多地域嚴苛測試。印尼奇瑞管理層講得更直白：「開拓印尼市場，品質優先級永遠高於短期利潤。」

產品力斷層領先，10 項同級唯一、13 項同級領先

好多人覺得東南亞消費者唔識車。唔啱。

泰國 62% 嘅訂單嚟自女性用戶。佢哋可能唔識咩叫熱成型鋼，但佢哋知道呢台車有 540 度全景影像、有自動泊車、有車外語音控制、有 70 升智能電動前備箱。佢哋比較過比亞迪 Atto 1，比較過吉利 EX2，比較過五菱 Air EV。佢哋會計數：同樣價位，邊個畀到更多？

全新 QQ3 畀嘅係：70L 智能電動前備箱、1300MPa 一體式熱成型門環、高通 8155 芯片、15.6 吋 2.5K 大螢幕、50:50 軸荷比後驅。喺東南亞同級別入面，就係斷層領先。

電池提供 29.48kWh 同 41.28kWh 兩種選項，頂配 CLTC 續航 420km，由 30% 快充至 80% 只需 16.5 分鐘。喺曼谷呢種擁堵同狹窄巷弄並存嘅都市，靈活車身同極致空間佈局提供咗穿行同停放嘅優雅解決方案。2700mm 軸距、85% 得房率，A0 級嘅外觀、B 級車嘅空間。每百公里電費只 5 泰銖，用車成本優勢突出。

紅點設計大獎加持，同 SMART、MINI 並稱「世界三小隻」

全新 QQ3 畀自己定嘅位係「世界三小隻，中國有 QQ」——同德國 SMART、英國 MINI 並列。靠乜？

靠紅點設計雙獎——2025 年概念車獲獎、2026 年量產車獲獎、2026 年智能座艙 HMI 再獲獎。由紅點獎團隊操刀嘅「輕盈幾何」設計，喺曼谷嘅都市景觀中顯得格外自洽。2700mm 超長軸距、82% 高強度鋼、16% 熱成型鋼嘅磐石車身、16.5 分鐘快充、後置後驅、四輪獨立懸掛——呢啲硬實力放埋一齊，早已超越咗「小車」嘅範疇。

二十年情懷沉澱，從產品輸出到品牌扎根

奇瑞 QQ 早在 2006 年便進入泰國、印尼市場，陪伴兩代東南亞消費者成長。泰國奇瑞總經理 Jim Lee 直言，二十年相伴係品牌深耕本地市場最寶貴嘅無形資產，大批中年家庭用戶因懷舊情懷主動下定。

情懷可以賣一次，賣唔到兩次。如果全新 QQ3 係個減配版、特供版，嗰啲因為「小時候坐過 QQ」而落單嘅用戶，會將奇瑞拉黑一世。所以奇瑞做咗一個反行業直覺嘅決定——全球統一標準，將國民代步車升級為全球精品小車 IP。

出海唔係傾銷，係扎根

好多中國品牌出海就係賣車，賣完走人，售後隨緣。全新 QQ3 點樣做？泰國 7 月啟動首批交付，首批運過去 2000 台，經銷商由 55 間增加至 70 間，提供整車終身保養。泰國市場定價 449,900 至 519,900 泰銖，上市當日累計訂單突破 3000 台。印尼市場 7 月 31 日登陸 GIIAS 車展正式開售，售價區間 2.399 億至 2.649 億印尼盾，截至 7 月底訂單量突破 6000 台。海外熱銷同國內市場形成強勢聯動，國內上市首月訂單突破 5.6 萬台。

QQ 系列曾暢銷全球 100 多個國家，2005 年月銷破萬、2011 年累計銷量突破百萬、2014 年達 150 萬台，連續 7 年蟬聯微轎出口冠軍。而家，全新 QQ3 以純電之姿煥新出海，泰國、印尼兩地同步爆單，標誌住奇瑞以雙核心市場為支點嘅東南亞佈局，已經完成從產品輸出到品牌扎根嘅跨越。

奇瑞提出「快樂平權」全球化理念——海外內消費者享受一模一樣嘅配置。當一款車能融合國際審美、本土智慧同普世情感，就能令「快樂」呢個人類共通嘅語言跨越山海。呢個或許正係全新 QQ3 喺東南亞引發現象級熱銷嘅最深層次答案。