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September 22, "QQShow and Friends and All-New QQ3 Modern Edition Launch Press Conference" kicked off at Wuhu Jizi Plaza. This "Happy Showground", breaking out of traditional press stage limitations and rooted in urban landmarks, not only brings the All-New QQ3 Modern Edition but also poses new industry reflections: When small cars are no longer just for commuting, aesthetics, safety, intelligence, and personalized co-creation are the core demands of the new generation of consumers. The new car's official guide price is 88,900 RMB, trade-in price is 86,900 RMB, time-limited trade-in price is 83,900 RMB. Simultaneously, launch benefits worth up to 27,000 RMB in four layers are launched, redefining the value scale of A0-level boutique pure electric small cars.
Currently, the small car market is completing consumer iteration; user car purchasing has said goodbye to "enough is good", self-expression, quality safety, and diverse scenarios have become important decision standards. The All-New QQ3 has already handed over a solid market answer: Sales exceeded 10,000 for consecutive 5 months, August sales 19,103 vehicles, MoM increase of 64.07%, domestic and overseas orders broke through 100,000 units, overseas Thailand, Indonesia pre-sale orders exceeded 20,000. QQ series cumulative sales exceeded 1.6 million, products sold to over 100 countries worldwide, the national small car IP continues to release vitality in the electric era. The arrival of the Modern Edition is precisely based on market user feedback, transforming the needs of a large number of users who self-modified and pursued refined individuality into a complete factory original product plan.
This press conference did not pile up cold parameters, but ran "Happiness" through the whole process. Chery QQ Global Ambassador Sun Li arrived at the scene, combined with her own car usage feelings, certified the new car "Good Looking, Good to Use, Good to Drive", and completed the delivery of the first batch of car owners; Feng Zihao, Bu Jingyun, and Daozhu, three stand-up comedians deconstructed car usage scenarios with life-oriented jokes, making hard-core configurations vivid and easy to understand. Six modified sample cars including National Style Small Car, California Holiday, and Cat Car were displayed on-site, covering diverse lifestyles such as pet companionship, outdoor camping, and retro trends, intuitively showing QQ3's "Playable, Modifiable, and Co-creative" product foundation, making the car not just a transport tool, but also a carrier of self-aesthetic expression.
On the product level, the Modern Edition adopts the Neo-Retro future design concept, landing the modern texture on every detail. Exclusive "Modern Era" Retro Green, "Annie Pearl" Milk Apricot Pearl color, paired with a luxury car supplier's 6-layer 2K paint craft, achieving a ten-year anti-fade effect; Time Badge wheels, gilded chrome trim, retro white front and rear bumper exclusive suite, interior upgrade to velvet ceiling, houndstooth high-definition texture, extending the premium feel from appearance to cockpit interior, fully reflecting the design strength of four-time winning the Red Dot Design Award.
Under the appearance lies uncompromising safety and hardware strength. The fortress cage body high-strength steel accounts for 82%, equipped with 1300MPa integrated thermoformed door ring; CATL cells build the Rhino battery, obtained C-NCAP six-dimensional electric safety certification, 6 airbags, AEB active braking and other active and passive safety configurations are complete, providing solid safety for daily travel. Native pure electric platform supporting rear-wheel drive, four-wheel independent suspension, 50:50 axle load ratio, balancing city maneuvering agility and driving stability. 8155 chip paired with 15.6-inch 2.5K center screen, CarmindAI intelligent body realizes natural interaction; 70L eight-mode electric front trunk, 6.6kW external power discharge, six major smart scenario modes, covering rich life scenarios such as commuting, camping, and pet travel, OTA continuous iteration ensures the experience is fresh through frequent use.
For launch car purchasing users, Chery launches four major benefits: Easy Benefit includes up to 5,000 RMB trade-in subsidy, 70,000 in 36 months 0 interest; Companion Benefit provides lifetime basic traffic and permanent OTA upgrade; Peace of Mind Benefit grants the first non-commercial owner lifetime whole car warranty; Placing an order before midnight on September 23 can also get a signed car model for free, limited to 10,000 factory-original wind trail racing livery, lowering the user's entry threshold.
From the first generation QQ fulfilling ordinary people's car dream, to the All-New QQ3 Modern Edition meeting contemporary young people's self-pleasing travel, over twenty years later, QQ brand's happiness core has never changed. In the small car market fell into low-price involution environment, All-New QQ3 Modern Edition proves, small electric cars can also have high-end design, class-leading safety, rich intelligence and co-creation culture. It targets family's second car, self-pleasing user group, let small cars jump out of simple commuting positioning, both national IP's era rebirth, and also for boutique pure electric small car track open up a new train of thought.
