Unpretentious, Fun, Happy & Stylish: New QQ3 Modern Edition Launched

By Xia Ning

September 22, Wuhu Jiuzi Square.

A breeze from the lake blew; what brought the square to life first was not the stage, but the "QQSHOW Happy Ticket" pickup area.

The QQ Show and Friends of TA, along with the QQ3 Modern Edition launch event, turned the new car launch into a joyful show where young people were willing to browse, photograph, and share on Moments.

Entering the scene without the usual routine: Check in at the Global Sales Area first, then touch the white body and integrated hot-formed door rings in the Quality Area, then view global user stories, and get pulled away by the Modding Area and Modern Edition Display Area. No one rushed you to listen to a PPT; everyone walked and played, played and photographed. What QQ3 wanted to say was all right in front of you: It's not just cold parameters; it's more like a happy companion accompanying you out, playing with you, and helping you capture photos.

Sun Li arrived. As the Global Ambassador for Chery Brand and Chery QQ, standing next to the new QQ3 Modern Edition, the shutter sounds didn't stop on site. #Nian-Niang's Strictly Selected Car is Here#, #Nian-Niang's Strictly Selected Small Car Looks Like This#, instantly created visuals. She talked about her approval of the QQ brand and shared feelings that the new car looks good, is easy to use, and is easy to drive. She even personally delivered the new car to fans. The launch was announced on stage, and the keys were handed to users off-stage; happiness drove directly from the event into the owners' lives.

Bu Jingyun, Feng Zihao, and Daozhu, three talk show actors, took the stage, making the style more relaxed. They didn't read the spec sheet but wove highlights into jokes. #QQ3 Happy Show#, #Chery Launch Event Happiness Maxed Out#, and with laughter, they were remembered.

Still the most creative area was the Modding Area. 6 modified cars including Chinese Style Small Car, California Holiday, Cat Car, Hand-painted Car, City Hunter, Outdoor Mountain Travel plus Itasha lined up in a row. Chinese Style Small Car used light mist blue and soft mist pink with red plum patterns; California Holiday had island car stickers, roof tent, surfboard and trunk coffee bar; Cat Car was covered in plush, round like a little kitten; Hand-painted Car had orange body plus "Wooho!" element; City Hunter used grey-blue beige, retro round lights and wood details; Outdoor Mountain Travel had side tent, table and chairs, side climbing ladder, roof tent, toolbox, oxygen tank all arranged. Someone said after watching: This is not looking at cars, this is looking at QQ3's versatile blind box.

Fun aside, QQ3 dares to play like this because the foundation is strong. The new QQ3 Modern Edition continues the QQ brand's 20+ years of classic small car genes, using NeoRetro design concept, adding retro-futurism in square-round aesthetics. From 2025 to 2026, Chery New QQ won the Red Dot Design Award 4 consecutive times; the new QQ3 won the "2026 Red Dot Product Design Award", and the smart cockpit interaction interface won the "2026 Red Dot Brand and Communication Design Award". Modern Era and Anne Pearl two exclusive colors, fully wrapped same-color paint, Time Badge wheels, Wind Trail Racing Decals, Golden Era Grille, Gilded Chrome Trim, Retro White front and rear bumpers, matched with Cloud Velvet Beige interior, Houndstooth texture and Velvet wrapping, writing "Exquisite" from outside to inside.

Safety didn't compromise because of "small". The Rock Body used a 5-vertical-8-horizontal cage structure; high-strength steel accounts for 82%, hot-formed steel accounts for 16%, integrated hot-formed door ring strength reaches 1300MPa; Rhino Battery uses CATL cells, IP68 waterproof, 360° fully wrapped high-strength armor, extreme thermal safety management, passed China Automotive Technology and Research Center NESTA 6D Electric Safety Certification. Plus 6 airbags, AEB active braking, BSD blind spot monitoring, door opening warning, ONEBOX integrated brakes bring 38m 100km shortest braking distance, daily commute, pick up and drop off, parking, long distance, heart feels more grounded.

Intelligence and driving control are its "Happiness Accelerator". 15.6-inch 2.5K center screen paired with Qualcomm automotive-grade 8155 chip; Carmind large model can chat, answer, plan; CarPlay, HiCar, CarLink all available; 540° panoramic image, 12 ultrasonic radars, 100+ all-scenario automatic parking, L2 level assisted driving, let novice parking also calm. Short rest, Baby, Pet, Karaoke, Sentry, Camping 6 major scenes one-click switch. Chassis based on native intelligent pure electric platform; ten-in-one electric drive, four-wheel independent suspension, rear-drive, 50:50 front-rear axle load ratio, C-EPS brushless motor steering, paired with 5.2m turning radius, city streets weaving easily and steadily. 70L smart electric frunk, 1/4 ecological thread interface, 6.6kW V2L, camping, shooting, pet, social all open. August OTA also upgraded exterior voice, automatic ejection parking, 540° panoramic AVM rain night mode, Carmind 1.5 "Xiao Qi Chat", car will grow, happiness will also update.

So why are so many people willing to buy? The answer lies in those check-in areas on site. QQ series cumulative sales 1.6 million+, selling well in 100+ countries and regions. In August, new QQ3 sales 19,103 units, MoM growth 64.07%, sales over 10k for consecutive 5 months; Thailand, Indonesia pre-sale cumulative orders quickly broke 20,000, since launch overseas/domestic orders broke 100,000. Global road tests covered 9 major regions, 44 countries; single car test longest mileage over 300,000 km, 1000+ virtual verifications, 2000+ bench verifications, over 3 million km vehicle verifications. As of August, QQ series female users account for 56%, self-pleasers, modding players, outdoor explorers, quality experiencers are all included. Data is not noisy, but speaks well: Happiness is not shouted out, it's voted by car by car, order by order, user by user.

From Jiuzi Square's happy tickets, to the delivery keys in Sun Li's hands, to 6 modified cars and 100k+ orders, the new QQ3 Modern Edition turned the launch event into an enterable, interactive, shareable city happiness event. Modern travel, make happiness more stylish. This launch event, like QQ3, is not pretentious, very fun, and also worth posting on Moments.