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On September 22, the launch event for the all-new QQ3 Modern Edition was held at Wuhu Jiuzi Square. The new car's official guide price is 88,900 yuan, the additional purchase price is 86,900 yuan, and the trade-in price is 83,900 yuan. This version is an official customized version of the QQ3, launched for urban commute users who pursue personalized appearance and cabin quality. The new car continues the product hardware foundation of the all-new QQ3, with targeted upgrades on exterior kits and interior materials.
In terms of market sales, the all-new QQ3 has achieved sales breaking 10,000 for 5 consecutive months. Single-month sales in August reached 19,103 units, with a month-on-month growth of 64.07%. Total orders domestically and internationally have exceeded 100,000, with pre-sale orders in overseas Thailand and Indonesia markets exceeding 20,000 units. Looking back at the brand history, the QQ series has cumulative sales exceeding 1.6 million units, with products sold to over 100 countries and regions. Since entering the electric era, this model has received certain market feedback in both domestic and overseas markets Chejiahao.
This launch event broke the traditional stage launch model, setting up multiple experience zones on-site and turning the launch activity into an experience activity open to citizens. Attendees could visit global quality technology exhibition booths and multiple modified sample car display areas. A total of 6 modified vehicles in different styles were displayed on-site, covering domestic style, coastal vacation, pet, outdoor, and other usage directions, intuitively displaying the model's modification expansion capabilities.
Chery Brand Global Spokesperson Sun Li attended the event to complete the new car delivery session for car owners. Stand-up comedians participated in the on-site interaction. This time it was really The Queen's Strict Selection! The quality display area placed white body shells, integrated hot-formed door rings, and other physical exhibits to intuitively display body structure and interior materials to the outside, and present vehicle test-related data on-site.
The Modern Edition adopts a Neo-Retro design concept, adding retro style kits on the basis of the original square-circle aesthetics. Exterior offers two exclusive paint colors: Modern Era and Anne Pearl, equipped with Time Emblem wheels, Wind Trace racing decals, Gilded chrome trim, and retro white front and rear bumpers. Paint uses PPG, Kansai supplier coatings, adopting a six-layer spraying process. Interior adopts Cloud Velvet Beige color scheme, center console and door panels feature houndstooth texture, ceiling, A/B pillars, and sun visors are wrapped in velvet material, equipped with dual soft-light vanity mirrors for driver and passenger, seats support ventilation and heating functions Chejiahao.
Whole vehicle hardware follows the native pure electric platform, rear-mounted rear-drive layout, equipped with four-wheel independent suspension, front and rear axle load ratio 50:50. Body cage structure high-strength steel accounts for 82%, equipped with integrated hot-formed door rings, hot-formed steel strength 1300MPa. Battery uses CATL battery cells, completed six-dimensional electrical safety verification, supports IP68 waterproofing.
Intelligent configurations include Qualcomm 8155 chip, 15.6-inch 2.5K center console screen, equipped with Carmind large model, supports outside-vehicle voice control of trunk and outside-vehicle broadcasting. 70L electric front trunk supports 8 opening methods, simultaneously equipped with L2 level assisted driving, 100+ scene automatic parking, 540° panoramic image. Vehicle supports OTA iteration, the manufacturer will continuously update cabin and driving-related functions based on user feedback, there are also six preset in-vehicle scene modes such as nap, pet, camping, standard 6.6kW external discharge function, adapted for outdoor travel needs Chery QQ.
The Modern Edition is essentially a personalized version completed by the factory. Currently, in the mini and compact pure electric small car market, many users have modification needs, but self-modification carries risks regarding compatibility and warranty. The Modern Edition takes the retro modification style that users like on the market, transforms it into factory mass-production configurations, no need for users to modify later themselves. The vehicle has not modified the three-electric, chassis main hardware, range and power parameters remain consistent with the standard version, improvements focus on exterior kits, interior materials, and some detail configurations.
Facing the fiercely competitive commute electric vehicle market, the all-new QQ3 relies on the accumulated sales base, The Modern Edition is used to supplement the personalized niche market, providing consumers with factory personalization options, instead of simply relying on user self-modification. Overall, the advantage of this model lies in the complete factory warranty, complete set of retro exterior and interior, helping the all-new QQ3 to surge to new sales heights.
