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[Auto Market Insider] On August 12, Chery Fengyun T7 officially opened pre-sale. 3 trim levels, 109,900 - 129,900, 7 major purchase benefits. The theme of the launch event is "Crafting a good car takes time, sorry to keep you waiting" — in the industry rhythm of "launch means delivery, delivery means iteration", Chery made a counter-trend slogan.
The core narrative is "Global Car" — R&D to global standards, verified on global road conditions, then brought back to China. Not "go global if it sells well", but "build to the highest standard first, then bring it back to Chinese users".
Product definition revolves around six new essential needs — not showing off technology, but solving real problems.
Appearance. 10 global design centers, 5000+ users co-created. Wind-riding front, wind-sculpted body, horizon sunset tailgate — Oriental elegance + International minimalism. Paint meets overseas weather resistance standards — no fading from long-term sun exposure. Interior large-area soft padding + pebble floating speaker + diamond quilting — Rarely exquisite at the 100k price range.
Safety. Benchmarking 2026 E-NCAP 5-star, ASIL D highest level. 2 years planning + 3 years R&D, 81 durability cars, 6 million km road test. 80% high-strength steel + 18.84% hot-formed steel, 9 airbags. Rhino battery IP68 rating is 96 times the national standard.
Mobility. All-series 65.05kWh battery, CLTC 600km — Real test 667+km, better than rated. 30% to 80% in just 20 minutes. Full-domain thermal management + dual-source heat pump, stable from -30°C to 55°C.
Intelligence. Integrated cockpit-drive 8775 chip, 4nm/72 TOPS. Falcon 500 intelligent driving, 22 sensors, 300+ parking scenarios — dead-end roads, multi-floor, track reverse fully supported. 15.6-inch 2.5K large screen, CarPlay+HiCar+CarLink.
Comfort. 4570×1852×1694mm, wheelbase 2700mm. Utilization rate 84%, flat rear floor, folded 1955mm large bed. 9-layer cloud-feel seats with ventilation and heating. Chassis tuned by team led by former Maserati experts.
Peace of Mind. Battery guarantee — new car replacement if thermal runaway occurs. Intelligent driving guarantee — up to 5 million compensation for accidents within one year. Lifetime warranty for whole vehicle including battery, motor, and controller. 666 CNY lifetime maintenance.
Twin model Lepas L6 has debuted at Milan Design Week. "Reverse overseas expansion" — not selling well first, but validating first.
2 years planning, 3 years R&D, 81 durability cars, 6 million km testing, Southeast Asia rainy season + Middle East high temp + Indonesia high humidity extreme trial — The car starting from 109,900, R&D investment not less than 200,000+.
Chery's 23 years of overseas accumulation, global R&D centers and factories. Fengyun T7 is the product of such global accumulation — not a car built just for overseas, but a car built to global standards.
100,000 - 130,000 all-electric SUV market, competitors include Aion V Gen 2, etc.
Fengyun T7 unique advantages: Range all-series 600km standard, competitors generally 500-535km. Falcon 500's 300+ parking scenario coverage and integrated cockpit-drive chip leading at the same price point. Lifetime warranty for whole vehicle including battery, motor, controller + battery guarantee + intelligent driving guarantee — 100k price range top-level protection.
666 CNY lifetime maintenance is a killer benefit — directly eliminates all-electric maintenance concerns.
Product competitiveness is strong in the 100,000 - 130,000 all-electric SUV segment. All-series 600km+ Falcon 500+ Lifetime Warranty — no direct rival at the same price point.
The narrative of "Global Car Can't Be Rushed" has differentiation — industry chases speed, Chery uses slowness as trust assets. 6 million km testing, 81 durability cars, global extreme trials — 23 years of globalization moat.
Starting from 109,900 + 7 major benefits — especially lifetime warranty and 666 CNY lifetime maintenance — 100k-level all-electric SUV plays the sincerity card. Built to global standards, sold at national prices — Chery's globalization is transforming from "selling cars out" to "bringing standards back".
