The family all-electric SUV market adds another new player. On August 26, Chery Fengyun T7 officially launched. This all-electric SUV featuring global quality, with "steady happiness" as the product core, offers three configuration versions for ordinary families pursuing pragmatic and safe travel. The new car launch guide price is 97,900 - 118,900 Yuan, with an advance trade-in price of 94,900 - 115,900 Yuan.

At the press conference, musician Wu Kequn attended as the "Happiness Experience Officer", exchanging views with Chery Auto Executive Vice President Li Xueyong around "steady happiness". Combining family travel scenarios, they shared driving insights. Both parties jointly launched the "Happiness Co-creation Plan", inviting users to record happiness moments in life.

Facing the rapidly iterating market environment, Fengyun T7 adheres to the long-termist concept of "patience builds good cars". It belongs to a native global model, not simply a domestic model modified for export. Vehicle R&D benchmarks the 2026 version E-NCAP safety standards, relying on the global 1+7+N R&D system, completing 1.45 million km durability verification. It underwent extreme environment tests including high heat, extreme cold, and high humidity, adapting to diverse global road conditions and climates. The homologous model Lepas L6 has been released in markets such as South Africa and Thailand, and will subsequently land in regions such as the EU and Australia-New Zealand.

At the product level, Fengyun T7 is built around four core values: Super Performance, Global Beauty, Safer, and Smart Wisdom, simultaneously possessing six major redundant product strengths. All series are standard with 65.05kWh Rhino Battery, CLTC range 600km. 30%-80% fast charging takes only 20 minutes, achieving range equality to avoid the industry's common problem of range reduction in entry-level versions. The body high-strength steel proportion reaches 80%, equipped with 9 airbags. The battery has a multi-layer protection structure, leaving sufficient redundancy in collision and battery safety. In terms of intelligence, it is equipped with an 8775 cockpit-integrated chip, combining Lingxi Smart Cockpit 2.0 and Doubao Large Model. It supports 300+ full-scenario automatic parking, highway pilot assistance, etc., balancing comfort and convenience for family travel.

In the 100,000-level all-electric segment, many consumers care about price and also value the vehicle's safety, range, and long-term reliability. Based on Chery's years of overseas market accumulation, Fengyun T7 brings global R&D verification results to the domestic market. We hope to provide practical all-electric travel options for the vast family users using balanced product performance and substantial purchasing policies, guarding every bit of security and peace of mind during daily commuting and weekend trips.

August 26, 2026, Chery Fengyun T7 officially launched, official guide price 97,900-118,900 RMB, early trade-in price starts from 94,900 RMB, immediate delivery upon launch. Amidst the fierce competition in the domestic new energy market characterized by "fast iterations, spec stacking, and downgraded entry-level", the Fengyun T7 walks a path distinct from othersa common route: Native global vehicle, validate overseas first, then return to the domestic market, with a three-year R&D cycle and rigorous global verification, focusing on the real usage demands of household family users, attempting to reshape the value benchmark for the 100,000-level pure electric SUV.

Reverse overseas expansion: A home electric SUV built for the world

Currently, the logic for the vast majority of Chinese new energy models is: complete R&D and launch domestically, verify in the market, then make local modifications to adapt to overseas regulations to achieve exports. The Fengyun T7 chooses a reverse path: the homologous model Lepas L6 has already launched in South Africa and Thailand, followed by the EU, UK, Australia, Israel and other markets, to withstand global market testing before being sold to domestic consumers.

Created based on Chery's global 1+7+N R&D system, the Fengyun T7 has an R&D cycle of up to three years, benchmarked against the 2026 Version E-NCAP 5-Star Safety Standard, adapted for driving environments in 210 countries and regions. The R&D phase invested in 81 durability test vehicles, cumulatively completed 1.45 million km durability verification and 6 million km global road tests, covering 21 countries, encompassing most typical road conditions globally; at the same time, over 5,000 domestic and international users were invited to participate in co-creation, balancing aesthetics and usage habits of different regions.

Chery's proposal "Global Vehicle, No Rushing Allowed" is exactly the product DNA of the Fengyun T7. It does not pursue rapid updates, but places safety, durability, and reliability as the top priority, directly transferring overseas rigorous standards to the domestic version, which is also the core differentiation point distinguishing it from many models at the same price point.

Product Capability Analysis: Range Equality, Giving Core Hardware to Every User

The Fengyun T7 is positioned as a compact pure electric SUV, body dimensions 4570×1852×1694mm, wheelbase 2700mm, 5-seat layout, body dimensions balance easy driving and parking in the city, while meeting the daily travel space needs of a 3-person family.

Three-Electric System: All Models 600km, Refuse Range Shrinkage on Entry-Level

A common phenomenon in the 100,000-level pure electric market: entry-level versions reduce battery capacity, lower range, using low prices to attract users, while long-range versions require significant price hikes. The Fengyun T7 directly achieves range equality: all three configurations are equipped with the 65.05kWh Rhino LFP battery, CLTC range unified at 600km, energy consumption 12.9 kWh/100km, 30%-80% DC fast charging only takes 20 minutes, supports 6.6kW V2L (Vehicle to Load), meeting camping outdoor scenarios.

Powertrain uses the 12-in-1 Kunpeng Super Electric Drive, front single motor max power 178kW, peak torque 275 N·m, max speed 180 km/h, balancing city commuting and highway overtaking capabilities. Chassis is Front MacPherson + Rear Multi-link independent suspension, tuned by an overseas chassis expert team, 560mm low center of gravity design, bringing good driving stability; the vehicle has 500mm wading depth, battery pack has complete liquid cooling, PTC pre-heating, wide temperature range heat pump AC, balancing range performance in low-temperature environments.

Exterior and Cabin: Family-Oriented, Practical Configurations Not Stingy

Fengyun T7 adopts the Oriental Wind Aesthetics Family Design, closed front grille paired with L-shaped daytime running lights, overall vehicle lines are simple and steady, balancing global market aesthetics. All models standard equip AGS Intelligent Active Grille Shutter, 14 items of low drag optimization for the whole car, effectively reducing wind noise and improving range performance; full-width taillights, all models standard equip power tailgate, which is very practical configuration at this price point.

Market Landscape: 100,000-Level Pure Electric SUV, A Pragmatic Challenger

Current 100,000-120,000 RMB pure electric SUV track competition is hyper-competitive, with products from Aion, Leapmotor, MG and others competing on the same stage. Users in this niche market are mostly buying their first family car, demands are very realistic: stable range, reliable safety, sufficient configurations, low ownership costs, not interested in flashy gimmick configurations.

Fengyun T7 and Fengyun T9L positioning form differentiation: T7 is a city home pure electric SUV, suitable for daily commuting, families with convenient charging conditions; T9L is a PHEV large 5-seater, suitable for frequent long-distance travel, users without fixed charging conditions, complementing each other, perfecting the Fengyun brand's home new energy matrix.

The launch of Fengyun T7 represents a product strategy of the Chery Fengyun brand: not mindlessly stacking parameters, not doing trimmed-down entry-level, implementing global standards on home models, using warranty and safety guarantees, serving ordinary family real-world usage scenarios.

When many models blindly pursue acceleration, large screens, and flashy functions, the Fengyun T7 returns to the family essence: sufficient range, reliable safety, solid chassis, worry-free after-sales. The development model of "Overseas First, Then Home" also provides a reference for the domestic new energy industry: good cars not only serve the domestic market, but must withstand the test of the global market.

For ordinary consumers, if the budget falls between 90,000-120,000 RMB, wanting a 600km range, with lifetime warranty, pure electric SUV balancing city commuting and short trips, the Fengyun T7 is a pragmatic choice worth considering in depth.

Competition in the domestic new energy vehicle market is becoming increasingly fierce, industry part of the car companies pursue rapid iteration, in the 100,000-level pure electric track configuration differentiation, safety downgrade, range discrimination and other phenomena appear. August 26, Chery Fengyun T7 officially launched to the market, this globally positioned quality pure electric SUV, with launch guide price 97,900-118,900 RMB, priority exchange price starting from 94,900 RMB entering the market, with "Slow Work Builds Good Cars" long-termist thinking, bringing global standards, redundant safety, full-series long range down to the 100,000-level interval, bringing new thoughts to the national pure electric market.

Current 100,000-level pure electric SUV track involution intensifies, many models trapped in "surface low price, high config surcharge" trick. Entry versions reduce range, safety configurations shrink, high-order smart functions only left for mid-high specs, becoming common industry operations. Consumers wanting complete range, complete safety and smart experience, often forced to raise car purchase budget. Against this background, Fengyun T7 launches "Six Redundancies" product system, from collision safety, battery safety, range equality, all-domain energy saving, handling performance, whole vehicle verification six dimensions do capability reservation, breaking low price market "save what you can" product logic, attempting to rewrite segmented market value structure.

So-called native global car, is not simply domestic model modifications going overseas. According to reports, Fengyun T7 went through three-year R&D cycle, relying on Chery global 1+7+N R&D system polished, benchmarking 2026 version E-NCAP five-star safety standard development, early stage completed large amount overseas road conditions and regulation verification before returning to domestic market. Whole vehicle invested 81 durability test vehicles, durability special mileage reached 1.45 million kilometers, whole vehicle cumulative test mileage over 6 million kilometers, completed 21 countries real vehicle verification, covering -40°C to 55°C ultra-wide temperature domain, adapting global 95% road types, from Brazilian bumpy cobbles, Mexican cobblestone roads, to German highway curves, South African unpaved roads, completed trials in diverse extreme environments.

As enterprise ranking first in Chinese brand passenger car exports for 23 consecutive years, Chery global users have exceeded 20 million, products sold to over 130 countries and regions. Fengyun T7 same-source model Lepas L6 has already launched in South Africa, Thailand, subsequently will land Indonesia, EU, Australia New Zealand etc. markets. Launch event scene, overseas R&D engineers, overseas owner representatives jointly stood support, launch simultaneous delivery start, foreign owners become first batch of users, achieving "Launch means delivery".

In the range aspect most concerned by users, Fengyun T7 achieves Range Equality Redundancy, full series standard 65.05kWh Rhino Battery, CLTC range 600km, actual test range up to 681.6km, achieving reverse false labeling; 30%-80% fast charge only 20 minutes, battery has over 2,500 cycle life, high and low specs no longer do range cutting. Full series standard dual source wide temperature domain heat pump air conditioning plus high voltage PTC combination, minus 10°C environment range can increase 15%-20%, alleviating Northern winter pure electric model range dive pain points, achieving cold heat condition energy consumption stability.

Safety is the bottom line of family car use. Fengyun T7 adopts 9 horizontal 5 vertical cage-type Panstone body, high strength steel ratio 80%, equipped with same level unique Shotgun structure, double frame subframe and Pack anti-collision beam, equipped with same level most 9 airbags, including 48L far end airbag. Rhino Battery has 6D Armor Lock 31 layer protection structure, side extrusion capacity is 2 times national standard, pass 1,008 hours salt mist, 105 seconds fire severe test, IP68 water proof. Official also launched power battery safety backing policy, if power battery itself reason causes whole vehicle thermal runaway damage, compensate same model or not lower than original car config new car; smart driving assistance scenario accident highest 5 million compensation, put safety promise into policy level.

Intelligence aspect, this car equipped with same level first launch 4nm process 8775 cockpit drive integrated chip, 72 TOPS computing power, Lingxi Smart Cockpit 2.0 accessed Doubao large model, support fuzzy natural voice interaction; 22 high precision sensors, achieve 300+ all scenario auto parking, highway navigation assistance. Space 84% car interior acquisition rate, seats support heating ventilation, rear floor pure flat, seats fold down can form 1955mm×1310mm pure flat large bed mode, trunk max expand to 1550L, balance commute, camping, family outing diverse scenarios.

Launch event scene, musician Ken Wu attended as "Happiness Experience Officer" identity, with Chery Automobile Executive Vice President Li Xueyong around "Steady Happiness" conducted dialogue, co-launched "Happiness Co-creation Plan". Organizers stated, so-called steady happiness, not only material level, but also points to travel solid ground, reassurance, turning global quality into ordinary families accessible daily experience. New car launch 8-fold launch rights, include limited time free personal car color, finance interest-free, exchange subsidy, whole vehicle lifetime warranty, 666 RMB purchase lifetime basic maintenance package etc., pre-sale 1000 deductible 2000 rights extended to August 31.

Industry observation believes, China new energy vehicles have already said goodbye to simple price fight stage. Low price does not equal low quality, 100,000-level market can also have global car standard. Past many global models, first domestic polish then simple adapt overseas; Fengyun T7 walks reverse path, first complete global severe verification then serve domestic consumers, this to industry is a new attempt. When market many brands pursue "fast iteration, fast new products", Chery chooses slow work builds good cars, put a lot of cost into user unseen verification, safety redundancy, environment adaptation.

From market trend perspective, China new energy vehicles both want to move up to impact high-end, also want to move down to consolidate national market. Fengyun T7 gives industry inspiration: National level electric car, should not be configuration compromise commuter tool, but put global standard, safety redundancy, long range, intelligence, truly give to 100,000-level ordinary families. This car subsequent overseas many countries sequentially launch, will also become Chinese native global car outbound another sample.

On August 26, themed on "Steady Happiness", Chery Fengyun T7 officially landed in the domestic market. As a native global quality pure electric SUV, the new car launched with three trims. The official guide price ranges from 97,900 to 118,900 Yuan, with a pre-launch trade-in price of 94,900 to 115,900 Yuan, achieving delivery upon launch. At the press conference, musician Kelvin Wu served as "Happiness Experience Officer". Alongside Chery Executive Vice President Li Xueyong, he engaged in a dialogue on the happiness of family travel, jointly launching the "Happiness Co-creation Plan", calling on the public to discover small certain happiness in ordinary travel in daily life and discuss the car happiness concept belonging to ordinary families.

Currently, competition in the new energy vehicle industry is intensifying, with many brands pursuing rapid new model launches and compressing R&D verification cycles to seize market share. Fengyun T7 goes against the trend, adhering to the long-termism concept of "slow work builds good cars". This car is not simply a domestic model facelift for export; from the project initiation phase, it was benchmarked against regulations in multiple global regions. It underwent a 3-year R&D cycle, refined based on Chery's global 1+7+N R&D system, and developed according to the 2026 version E-NCAP 5-Star Safety Standard. Its same-platform model, Lepas L6, has already launched in Thailand and South Africa, and will subsequently launch in Indonesia, the EU, Australia & New Zealand, and other overseas markets. The vehicle invested 81 dedicated durability test vehicles, completing 1.45 million km of specialized durability verification. Real vehicles traveled to 21 countries globally for road tests, facing extreme conditions such as Northern Europe extreme cold, Middle East high temperatures, Southeast Asia high humidity and rain, and Latin America bumpy unpaved roads. Various potential issues like squeaks and rattles, environmental adaptation, and component durability were closed-looped during the R&D phase. Only after passing these global strict trials did it officially return to the domestic market, targeting ordinary domestic family consumers.

Looking at the current 100k-level pure electric SUV market, many models suffer from range shrinkage in entry-level versions, compromised safety specifications, and advanced intelligence only reserved for high-trim models. Fengyun T7 faces industry pain points with "Six Major Redundancies" product strength, being the first to achieve range equity. All three trims are equipped as standard with the 65.05kWh Rhino Battery, CLTC range is 600km, and actual test range reaches 681.6km, achieving reverse false labeling. Fast charging from 30%-80% takes only 20 minutes, supporting long-distance travel with short energy refills. Meanwhile, the dual-source wide temperature range heat pump air conditioning is standard across all trims. Facing the northern winter, it effectively alleviates the problem of range plunge due to low temperatures. Whether it is the southern heatwave or the northern severe winter, it can provide users with more stable and true range performance.

For the car-buying household group, safety is always a core demand that cannot be avoided. Fengyun T7 has fully implemented redundancy design at the body and battery levels. The Rock-solid Body high-strength steel ratio reaches 80%, paired with class-unique 9 Airbags, including 48L Dual-chamber Far-end Airbags, further reducing the risk of injury to occupants during collisions. The Rhino Battery is equipped with 6D Lock Armor 31-layer Protection Structure, side anti-crush capability is twice the National Standard, and it possesses IP68 waterproof rating, fully coping with daily scenarios like wading and bumps. Meanwhile, the official announced two major safety backstops: if thermal runaway damage is caused by the power battery itself, a brand new same model will be compensated; within one year of purchase, in parking and intelligent pilot scenarios, if an accident is judged to be caused by the intelligent driving assist system, compensation up to 5 Million Yuan can be enjoyed, genuinely building psychological security for household users.

In terms of intelligence, the new car is equipped with the class-debut 4nm process 8775 Cockpit-Driving Integrated Chip, supported by 72 TOPS high computing power. System response is as low as 80ms. Paired with Lingxi Smart Cockpit 2.0 and Doubao Large Model, it supports natural full-scene fuzzy voice interaction. On the hardware level, it is equipped with 22 units of high-precision sensors, capable of achieving 300+ full-scene automated parking and highway pilot assist. Facing narrow parking spaces and complex highway road conditions, it effectively reduces the burden of commuting and long-distance driving. Space performance is also tailored for household needs. The vehicle has an interior utilization rate of 84%, the rear floor is completely flat, and seats have heating and ventilation functions. After folding the rear seats, a fully flat bed of 1955mm×1310mm is formed. Whether it is weekend camping parking rest or long-trip car naps, it can easily handle it, transforming cold hardware parameters into comfortable experiences that household users can feel personally.

By bringing global car product power down to the 100k-level price range, Fengyun T7 attempts to rewrite the market landscape of home-use pure electric vehicles at this level. Not relying on piling gimmicks, but using massive global verification from the early stage, non-shrunk standard specs, and solid safety assurance, it targets ordinary families pursuing reliability, enabling more consumers to own a "steady happiness" in travel.

August 26, 2026, Chery Fengyun's globally-quality pure electric SUV — Fengyun T7 officially launched. The new car offers three editions: 600km Joyful Edition, 600km Comfort Edition, and 600km Intelligent Edition, with a guided launch price ranging from 97,900 RMB to 118,900 RMB, with early trade-in prices as low as 94,900 RMB to 115,900 RMB, and simultaneous delivery upon launch.

Against the backdrop of the new energy vehicle industry where "speed is king" and new cars are intensively launched monthly, Fengyun T7 chooses a completely different path. The press conference took "Steady Happiness" as its theme, with famous musician Hacken Lee appearing as a "Happiness Experience Officer", exchanging views on the happiness of daily travel with Chery Automobile Executive Vice President Li Xueyong, jointly launching the Fengyun T7 "Happiness Co-creation Plan". The deeper intent of this press conference is precisely Chery's solemn declaration of adhering to the long-termism of "Patience Builds Quality Cars" in the impulsive industry.

Patience Builds Quality Cars: Three Years to Forge a Sword, Refined Through Reverse Global Expansion

When the industry generally pursues "crash-course car manufacturing", Fengyun T7 uses the "slow" character throughout the full chain of R&D, design, standards, and verification.

Slow in R&D. Fengyun T7 underwent 2 years of planning and a 3-year R&D cycle, forged based on Chery's global "1+7+N" R&D system. Different from the conventional path of domestic premiere followed by overseas follow-up, Fengyun T7 takes the unique path of "Reverse Global Expansion" — the overseas same-source model Lepas L6 already landed in the Thai market as early as July 24, first pre-selling in South Africa, then entering Indonesia, arriving in the EU in September, covering Australia and New Zealand and UK markets in October, before returning to China for official launch. This "run through the whole world first, then return home" approach allows Chinese users to purchase a mature product verified by global markets.

Slow in Design. 5000+ domestic and international users co-created throughout, with Chery's top 10 global design centers and over 100 designers collaborating. The same-source model Lepas L6 received widespread acclaim when it debuted at Milan Design Week, and Fengyun T7 integrates global aesthetics and Oriental elegance, becoming a design work that "global users find durable to look at".

Slow in Standards. Fengyun T7 was developed directly aligned with the 2026 E-NCAP 5-star safety standard, with functional safety level reaching the highest ASIL D level, entering high-regulation European markets soon. The body adopts 80% high strength steel plus 18.84% hot formed steel to create a nine-transverse five-longitudinal cage structure, with 9 airbags standard across the lineup.

Slow in Verification. Chery simultaneously invested 81 dedicated durability cars for global road tests, with accumulated vehicle testing mileage exceeding 6 million km, and durability-specific actual testing 1.45 million km. Testing covers EU, Australia and New Zealand, Middle East, South Africa, Mexico, Brazil and other 100+ extreme road conditions. Crosses five major extreme environmental tests including high temperature, extreme cold, high humidity, and high salinity, adapting to an ultra-wide temperature range of -40°C to 55°C. Tropical rainy humid zones can calmly cope with 500mm deep water wading, and Nordic extreme cold conditions see dual-source heating efficiency doubled.

Global Quality: Born Global, Unified Standard Delivery

Chery ranked first among Chinese brand passenger car exports for 23 consecutive years, with products sold to 130+ overseas markets. As of the end of July 2026, Chery's global cumulative users broke 20.16 million, among which overseas users exceeded 6.99 million. Fengyun T7 is the culmination of Chery's global car-making system.

Fengyun T7 is not a simple domestic model modification for overseas export, but rather aligned with global standards from the R&D source, completely building an integrated car-making system of global R&D, global standards, global verification, and global quality. Covering 95% global road types verification: Brazil high speed bumps, Mexico cobblestone roads, Germany high-speed large-curvature curves, South Africa unpaved mud roads, etc. Before the Fengyun T7 officially debuted domestically, it had already completed strict real-car road tests spanning continents, with users all over the world performing scenes of "Global Encounter Fengyun T7". At the press conference site, three foreign vehicle managers came on stage to tell stories with Fengyun T7, covering design, chassis tuning, and other fields. Overseas real owner testimonials and endorsements from overseas verification engineers, chassis engineers, and design engineers jointly confirmed the global strength of Fengyun T7's four core values of "Super Range, Beautiful Globally, Safer, and Smarter".

Four Core Values, Six Redundancy Strengths

As a native global car, Fengyun T7 brings reliable and reassuring pure electric travel choices for global users with product strengths of "six redundancies": crash safety, battery safety, range equality, all-domain energy saving, handling performance, and vehicle verification.

Super Running. The entire lineup is standard with 65.05kWh Rhino Battery, CLTC pure electric range 600km, actual range breakthrough 667km, realizing "Reverse False Marking". 30%-80% fast charge takes only 20 minutes. Entire lineup equipped with dual-source wide temperature range heat pump air conditioning, -30°C to 55°C ultra-wide temperature range stable operation.

Safer. Rock-solid body high strength steel accounts for 80%, hot formed steel 18.84%; Rhino Battery owns 31 layers of 6D lock armor protection, IP68 waterproof capability reaches 96 times national standard. At the press conference, Chery launched two hard-core backing rights: if the power battery is damaged due to thermal runaway for its own reasons, compensate with a new car of the same model; in autonomous driving scenarios, maximum compensation for accidents is 5 million RMB. Writing responsibility into commitments shows the brand's absolute confidence in its own technology.

Smart. Equipped with Qualcomm Snapdragon 8775 Cockpit-Drive Integrated Chip, Lingxi Smart Cockpit 2.0 and Doubao Large Model, 15.6-inch 2.5K central control screen supports mainstream mobile phone interconnection. Falcon 500 Driver Assistance System integrates 22 high-precision sensors, supporting 300+ all-scenario automatic parking.

Beautiful Globally. Oriental Wind Aesthetics design, 6 elegant car colors paired with luxury-level paint craft, interiors provide Warm Black Brown and Polar Night Black Obsidian two styles.

Delivered at Launch, Sincere Pricing Delivers Global Quality

Fengyun T7 releases the product momentum of "Global Quality Pure Electric SUV" with sincere selling price and global strength. From now until September 30, ordering enjoys 8-layer gift package rights: value 6,000 RMB Blaze Orange, Mountain Smoke Purple personalized car colors limited time free; 2-year 60k 0% interest or 5-year 100k low interest financial solutions; regardless of brand enjoy 3,000 RMB/car trade-in subsidy; simultaneously enjoy whole vehicle lifetime warranty (including powertrain, battery, and motor), lifetime basic maintenance and other benefits.

At the new car launch site, handover ceremony was conducted simultaneously, a batch of foreign users living in China for a long time became Fengyun T7's first owners. From pre-sale leading, global standards, global verification, global adaptation to delivered at launch, Fengyun T7 delivers global quality commitments with solid product strength.

Against the backdrop of "crash-course cars" controversy intensifying, Fengyun T7 submitted an answer sheet on "Long-termism" using three years of patience polishing and global strict verification. Fengyun T7's "Quality Global Car" is not only a communication slogan, but also Chery's 23 years of globalized technology accumulation and millions of kilometers of real-car verification piled up hard-core strength. 100,000 RMB level price, 200,000 RMB level global quality, Fengyun T7 is unlocking "Super Beautiful Better" car life for global users, guarding every bit of steady happiness.

On August 26, themed on "Steady Happiness", Chery Fengyun T7 was officially launched. The new car launches in 3 versions, official guide price 97,900 - 118,900 yuan, priority trade-in price 94,900 - 115,900 yuan, and achieves delivery upon launch, bringing a new global quality choice to the 100,000-class home pure electric SUV market.

At the press conference, famous musician Kevin Wu served as Fengyun T7 "Happiness Experience Officer", engaged in dialogue with Chery Auto Executive Vice President Li Xueyong around "Steady Happiness", discussed real needs of family travel, conveyed the car-making philosophy "Crafting Quality Takes Time", jointly launched "Happiness Co-creation Plan", and called on the public to discover happiness moments in life.

As a native global vehicle, Fengyun T7 is not simply restyling domestic models for export. The new car relies on the global 1+7+N R&D system, has undergone a 3-year R&D cycle, is developed benchmarking the 2026 version E-NCAP 5-star safety standards, completes vehicle verification in 21 countries, accumulates extensive durability testing, undergoes extreme environment trials such as high temperature, extreme cold, high humidity, high salinity, adaptable to -40°C ~ 55°C ultra-wide temperature range, covering 95% of global road types. Its sister model Lepas L6 has launched in South Africa, Thailand, and will land in EU, Australia & New Zealand and other overseas markets later.

On the product level, Fengyun T7 revolves around four core values: Super Performance, Global Aesthetics, Safer, Smart Intelligence, building "Six Redundancies" hardcore strength: Crash Safety, Battery Safety, Range Equality, All-domain Energy Saving, Handling Performance, Vehicle Validation. All series standard equipped with 65.05kWh Rhino Battery, CLTC range 600km, actual test reaches 681.6km, achieves exceeding claimed rating, 30%-80% fast charging takes only 20 minutes. Equipped with dual-source wide-temperature heat pump AC, solving low-temperature range degradation pain points. In terms of safety, 80% high-strength steel rock-solid body, 9 airbags, 31-layer 6D chainmail battery protection, build a double safety fortress; class-first launch 8775 cockpit-driving integrated chip, paired with Lingxi Smart Cockpit 2.0 and Doubao Large Model, supports 300+ full-scenario automatic parking, highway pilot assist, smart experience maxed out.

Regarding purchase benefits, from now until September 30, ordering enjoys 8 benefit packs, including limited-time free custom colors, interest-free finance, trade-in subsidy, power battery and driver assistance dual coverage, whole vehicle lifetime warranty, low cost lifetime basic maintenance, data benefits, etc., pre-sale 1,000 yuan deposit deducts 2,000 yuan purchase payment policy extended to August 31.

Relying on global standards, strict verification, fully equipped strength and sincere pricing, Fengyun T7 redefines the value benchmark for 100,000-class pure electric SUVs, allowing ordinary families to also own a global quality travel experience, guarding the steady happiness on every journey.

On August 26, 2026, the global quality pure electric SUV Fengyun T7 was officially launched. The new car comes in 3 versions, with a guided launch price of 97,900 yuan to 118,900 yuan, and an early trade-in price of 94,900 yuan to 115,900 yuan. Amidst the noise of the current new energy vehicle industry "Fast is Invincible", Chery provided a completely different answer with a launch event themed "Slow Craftsmanship Makes Good Cars, Sorry for the Wait".

Slow is an attitude, and even more a strength

In the past two years, the automotive industry has been experiencing a rare "Fast Moving Consumer Goods" transformation—the R&D cycle for new cars was compressed from 60 months in the fuel vehicle era to 24 months, with some models even completing development in 18 months. Some car companies update their models two or three times a year. When the industry falls into the vicious cycle of "Speed Competition", Fengyun T7 chose another path: 2 years of planning, 3 years of R&D, a total of 5 years of polishing.

Slowness in R&D. Fengyun T7 relies on Chery's global "1+7+N" R&D system, integrating R&D resources in multiple regions worldwide to complete targeted technical adaptations for regulations, climate environments, and road conditions in different countries. This underlying architecture, powertrain, and safety system are all built based on global requirements.

Slowness in design. Over 5,000 domestic and international users co-created in-depth, with 10 global design centers and hundreds of designers collaborating. Its homologous model Lepas L6 appeared at Milan Design Week and received wide recognition in the international market. The aerodynamic aesthetic design lines are simple and fluid, with a 0.286Cd drag coefficient, balancing visual texture and energy consumption performance.

Slowness in standards. Fengyun T7 was developed directly against the 2026 version E-NCAP 5-star safety standard, functional safety reached the highest ASIL-D level. Compared to the mode of most peer models adapting to domestic standards first, then iteratively adapting to overseas regulations, Fengyun T7 reduced later model revision costs from the source.

Slowness in verification. 81 dedicated endurance vehicles tested simultaneously, cumulative vehicle test mileage over 6 million kilometers, endurance specific actual measurement 1.45 million kilometers. Test footprints covered the EU, Australia/New Zealand, Middle East, South Africa, Russia, Mexico, Brazil and other 100+ extreme road condition environments. Global environmental adaptation interval covers -40°C to 55°C—from Nordic extreme cold to Middle East high-temperature sun exposure, from Southeast Asian rainy season waterlogging to plateau strong ultraviolet radiation, Fengyun T7 has traversed the most extreme road conditions in the world.

Native Global Car, Cannot Be Fast at All

Fengyun T7's "slowness" has its insurmountable objective logic. It is not simply modifying a domestic model for export, but was developed from scratch from the start based on global regulations, diverse road conditions, and user habits in different regions.

Chery has ranked first in Chinese brand passenger car exports for 23 consecutive years, with global users breaking 20 million, and products sold to over 130 overseas markets. Fengyun T7's homologous model Lepas L6 was launched first in South Africa and Thailand. In August it landed in China and Indonesia, in September entered the EU, in October continued to promote to Australia/New Zealand, UK, Israel, Malaysia—such a global launch schedule, every stop needs local regulation certification, user research and actual vehicle verification, cannot be fast, and should not be fast.

At the launch event, overseas verification engineers, overseas chassis engineers, and overseas styling engineers took the stage to endorse one after another. The chassis was tuned led by former Maserati senior chassis engineers, supported by world-class suppliers such as Bosch and Sony. These top forces from all over the world jointly built the four core values of Fengyun T7: "Super Performance, Global Beauty, Enhanced Safety, Superior Intelligence".

Delivery Upon Launch, Global Quality Needs No Waiting

Fengyun T7 comes standard with 65.05kWh Rhinoceros battery, CLTC pure electric range 600km, actual test range over 667km. 30%-80% fast charging takes only 20 minutes. Body uses 80% high strength steel + 18.84% hot formed steel to build a nine-cross five-long cage structure, all models standard with 9 airbags. Equipped with Qualcomm Snapdragon 8775 Cockpit-Driving Integrated chip, 15.6-inch 2.5K HD large screen, Lingxi Cockpit 2.0 x Doubao Large Model—all core configurations are standard across the series, no "configuration reduction tricks".

At the launch event, the handover ceremony was carried out simultaneously, a batch of foreign users living in China for a long time became the first owners of Fengyun T7. Previously, Fengyun T7 attracted many foreign car viewing groups at the Chengdu Auto Show, and the Associated Press also featured it in a special report. From global verification to global launch and then to global delivery, Fengyun T7 fulfilled every commitment of "Global Quality".

When the industry is addicted to the "Fast is Invincible" crash course narrative, Fengyun T7 used 3 years of R&D, 5 years of polishing, 6 million kilometers of global road testing to interpret what is called "Slow Craftsmanship Makes Good Cars". It is not a parameter machine walking out of the laboratory, but a global car run out of actual vehicles on Brazilian high-speed bumps, Mexican cobblestone roads, German highway high-curvature curves, South African unpaved muddy roads. The launch of Fengyun T7 proved one thing: A truly good car cannot be fast at all. And this "slow" quality is being witnessed by global users together.

On August 26, at the Yanqi Lake International Convention Center in Beijing, Chery held a press conference to officially launch the global quality pure electric SUV Fengyun T7, introducing three versions: Enjoyment Edition, Comfort Edition, and Intelligence Edition, with an official launch price ranging from 97,900 yuan to 118,900 yuan, and a priority trade-in price from 94,900 yuan to 115,900 yuan.

At the press conference, well-known musician Hank Wu appeared as a surprise guest as a "Happiness Experience Officer", chatting with Chery Automotive Executive Vice President Li Xueyong on the topic of "Steady Happiness", sharing driving experiences and interpreting the steady happiness brought by Fengyun T7. Both parties agreed on the philosophy of "Slow Craftsmanship Builds Good Cars", officially launching the Fengyun T7 "Happiness Co-creation Plan" on-site, calling on everyone to discover happiness moments in life.

From pre-sale leadership, global standards, global verification, and global adaptation to delivery upon launch, Fengyun T7, with sincere pricing and global strength, released the product momentum of "Global Quality Pure Electric SUV", unlocking a "Beautiful and Better" car life for global users and guarding every bit of steady happiness.

"Global quality extracts refined craftsmanship, slow work and fine details are not compromised. Thousands of hammerings reveal the truth, steady happiness lasts longer," introduced Chery Executive Vice President Li Xueyong. Fengyun T7, with global quality as the foundation, relies on four core values: Super Performance, Global Aesthetics, Safer, and Smart Intelligence, as well as six major redundant product strengths including crash safety, battery safety, range equity, full-domain energy saving, handling performance, and whole-vehicle validation, providing a reliable and reassuring pure electric travel choice for global users.

Super Performance, Global Aesthetics, Safer, and Smart Intelligence, Four Core Values,

At the press conference scene, Li Xueyong focused on introducing the four core values of Fengyun T7.

Super Performance: All series standard 65.05kWh Rhinoceros battery, CLTC range 600km, tested range 667+km with reverse false labeling, 30%-80% fast charging only 20 minutes; dual-source wide-temperature range heat pump + 14 low drag designs, winter range increased by 30%, 12-in-1 Kunpeng Electric Drive comprehensive efficiency 90.8%, leading in the class.

Global Aesthetics: Relying on 10 global design centers, over 100 designers collaborated to create, 5,000+ users co-created, blending Eastern elegance with global aesthetics, 6 Eastern elegant paint colors, unique in-class Blazing Orange Tri-coat three-layer luxury car grade craftsmanship; Cloud Wing wrap-around cockpit transparent and premium, two interior colors adapt to different aesthetics, balancing aesthetics and home practicality, long-term use does not easily appear old.

Safer: High-strength steel accounts for 80%, unique in-class shotgun structure, world premiere dual-frame subframe + Pack anti-collision beam; maximum 9 airbags in class; 6D Armored Lock 31-layer battery protection, IP68 waterproofing reaches 96 times the national standard, side anti-compression reaches 2 times the national standard, guarding family travel comprehensively.

Smart Intelligence: World premiere 4nm process 8775 cockpit-integrated chip, 72TOPS computing power, system response as low as 80ms; Lingxi Smart Cockpit 2.0 x Doubao Large Model, full-scenario fuzzy voice interaction; 22 high-precision sensors, support 300+ full-scenario automatic parking, highway pilot assistance, all series standard AGS Intelligent Grille.

Upholding Three "Cannot Rush" Commitments and Promising Two Bottom-Line Policies

"Cars are not fast-moving consumer goods, they carry the travel safety of millions of families, facing different road conditions in all parts of the world, high temperature and cold, salt alkaline and damp tests. Sometimes, we really dare not save time," Li Xueyong introduced. 1. R&D cannot rush, whole vehicle, three-electric, and intelligent driving must be repeatedly polished and iterated; 2. Validation cannot rush, reliability must be run out through real global scenarios; 81 test vehicles, 21 countries, 1.45 million km extreme durability tests, developed according to 2026 Edition E-NCAP European five-star safety standards, no paper parameters; 3. Global user co-creation cannot rush, visiting users in multiple countries, listening to real vehicle usage demands of different families.

Li Xueyong said, Fengyun T7 is not late, it is just the time a good car should take. A true global car is not built domestically then modified and sold overseas, but developed according to global standards from the first day of the project, verified through overseas markets first, then returned to China for Chinese consumers. The overseas same-source model Lepas L6 has already been launched in Thailand and South Africa, later landing in EU, Indonesia, and Australia/New Zealand markets.

Finally, Li Xueyong promised users two bottom-lines:

1. Battery safety guarantee: If thermal runaway is caused by quality issues with the Chery battery pack itself, we will compensate with a brand-new car of the same model;

2. Intelligent driving guarantee: Falcon 500 assisted driving, within 1 year of purchase, if the accident is caused by system issues, compensation up to 5 million.

"At the same time, providing users with whole vehicle + three-electric system lifetime warranty; 666 yuan optional purchase of lifetime basic maintenance package, reducing family car maintenance pressure. Trade-in subsidies, 2 years 0-interest financing, free exclusive paint and other rights and interests are given to everyone," Li Xueyong said.

August 26, Chery Fengyun T7 officially launched. The theme of this launch event is a bit special, called 'Steady Happiness'. A pure electric SUV, not talking about specs but happiness, Chery's move is quite interesting.

First, look at the price. Fengyun T7 launches 3 models, all are 600km range versions: 600km Enjoyment Edition launch guide price 97,900 yuan, 600km Comfort Edition 108,900 yuan, 600km Smart Edition 118,900 yuan. If counting trade-in subsidies, the advance trade-in price is as low as starting from 94,900 yuan. A pure electric SUV with all-trims 600km range, pushed price under 100,000, this pricing is indeed aggressive.

At the launch event, Wu Kequn appeared as a 'Happiness Experience Officer' and chatted with Chery Auto Executive Vice President Li Xueyong about 'Steady Happiness'. The two talked from driving experience to understanding of happiness, and together launched Fengyun T7 'Happiness Co-creation Plan'. Wu Kequn himself also became the No. 001 owner of Fengyun T7.

What makes this car claim 'Steady Happiness'?

Chery's positioning for Fengyun T7 is 'Global Quality Pure Electric SUV'. This isn't just casual marketing jargon — Fengyun T7's sibling model Lepas L6 is already launched in South Africa and Thailand, next August landing in Indonesia, September entering EU, October landing in Australia/New Zealand and UK market. Run through the world first then return home, this 'reverse export' path is indeed rare in domestic cars.

Chery Executive Vice President Li Xueyong said one sentence at the launch: 'A true global car is not developed in China and then modified for export.' Fengyun T7 benchmarked the 2026 version E-NCAP Five-Star Safety Standard from the beginning of R&D, adapted to vehicle usage needs in 210 countries and regions. For this, Chery invested 81 durability test cars, whole vehicle cumulative test mileage over 6 million kilometers, durability special test 1.45 million kilometers. From Nordic extreme cold to Middle East high temperature, from Brazil gravel roads to Mexico cobblestone roads, all 100+ global extreme road conditions were driven.

Simply put, this car wasn't huddled out in a domestic lab, but forged on real roads across the globe.

How is the product capability exactly?

Regarding range, Fengyun T7 standard equips 65.05kWh Rhinoceros Battery, CLTC range 600km. Interestingly, media tests achieved over 667km results — official label 600km, actually can run more, this 'reverse false labeling' is indeed rare. 30% to 80% fast charge takes only 20 minutes, battery cycle life over 2,500 times. All trims also standard equipped with dual-source wide temperature range heat pump air conditioning + High Voltage PTC, range at minus 10°C can increase 30%.

In terms of safety, Fengyun T7 put in considerable effort. Body 80% high-strength steel, 18.84% hot-formed steel, nine transverse five longitudinal cage body structure. Whole vehicle equipped with 9 airbags, including 48L far-end airbags — most in class. Battery is 6D Lock Shield 31-layer protection structure, IP68 waterproofing is 96 times national standard. At launch, two hard-core bottom-line rights were launched: Power battery thermal runaway damage due to self-reason, compensate same new car; within one year of purchase due to intelligent driving system reasons causing accident, highest compensation 5 million. Car companies dare to promise like this, indeed not many.

In terms of intelligence, Fengyun T7 is equipped with same-class first launch 4nm process 8775 Cockpit-Driving Integrated Chip, 15.6-inch 2.5K large screen, Lingxi Smart Cockpit 2.0 combined with Doubao Large Model. 22 sensors support 300+ full-scenario automatic parking and high-speed pilot assistance.

Space and looks are not left behind. 2700mm wheelbase, 84% interior living space ratio. Rear seats folded down can become 1955mm×1310mm pure flat large bed — camping, long-distance rest are very practical. Exterior adopts 'Eastern Wind Riding Aesthetics', 6 car colors, Blazing Orange used Tri-coat three-layer luxury car paint process.

The 100,000 yuan level pure electric SUV market starts competing for 'Real Value'

The 100,000 yuan level pure electric SUV market has always had a problem: entry-level range shrinks, safety configurations discounted, high-level intelligence requires money for higher trim. Fengyun T7's approach is — all trims 600km range, all trims 9 airbags, all trims heat pump AC, all trims AGS smart front grille. Give high-level configurations directly to entry users, don't play the 'low trim shrinking' set.

From market response, Fengyun T7 pre-sale 9 days orders broke through 16,787 units. This launch price is dropped more than 10,000 compared to pre-sale price (109,900 - 129,900), sincerity is indeed fully shown.

At this price point, able to provide global car quality, all-trims 600km range, 9 airbags, 8775 chip pure electric SUV, indeed not many. Whether Fengyun T7 can become a dark horse in the 100,000 yuan pure electric SUV market is worth watching.

"Exceeding 200,000 units exported in a single month, over 20 million global users, ranked first in the automotive category in Kantar's Global Top 50 Brands, 383rd in the Fortune Global 500, and ranking first in net asset return on equity among Chinese enterprises!"

On August 26, Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd., listed several exciting data points in a row at the Chery Fengyun T7 launch event, saying, "The Chery Fengyun T7 is a global car crafted with 'slow craftsmanship'. The confidence comes from our multiple 'firsts' in quality and brand!"

From project initiation to R&D, from global universality, global tuning, global development to global testing, Chery Fengyun T7 launched with an early replacement price of 94,900 to 115,900 Yuan. It also included two major safety nets for power battery safety and assisted driving, plus multiple launch benefits such as a lifetime warranty for the entire vehicle and lifetime maintenance available for 666 Yuan. It created a steady sense of happiness for family users. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., said about this brand new model full of happiness: "By the end of this year, we hope to sell Fengyun T7 in over 100 countries and regions worldwide."

In fact, before the Fengyun T7 launched domestically, it had already been launched in South Africa and Thailand with the overseas name Lepas L6, and will subsequently launch in multiple countries and regions such as Indonesia, the EU, Australia/New Zealand/UK, Israel, Malaysia, and more.

"Slow Work" Adapts to Global Standards

"The Fengyun T7 went through 2 years of planning and 3 years of forward development, it is definitely not a 'fast-track car'!" Li Xueyong said. When introducing vehicle verification, design, chassis tuning, etc., at the launch event for this all-new pure electric SUV, all the engineers on stage presenting were "overseas faces". One of them was Marco, a chassis expert from the "National Thousand Talents Plan" (not single automotive industry), a Chery chassis engineer who has tuned chassis for multiple brands such as Alfa Romeo. Using heavy "Italian English", he introduced the Fengyun T7 chassis technology. The core point is just one: "Calibrate 'stability' into every drive."

Fengyun T7 relies on Chery's "1+7+M" global R&D system, with 10 major design centers collaborating, co-created by over 5,000 global users. A total of 857 production vehicles were invested in for testing, and the cumulative road test mileage exceeded 6 million kilometers!

As the saying goes, "You can't please everyone." To be a true global car, it must adapt to regulations, road conditions, and consumer habits of various countries and regions, so it "cannot be fast at all". After 5 years of hard work, Fengyun T7's hardcore strength is no longer limited to China. Whether it is high-speed humps in Brazil, cobblestone roads in Mexico, high-speed high-curvature curves in Germany, or unpaved muddy roads in South Africa... Fengyun T7 can give consumers of different skin tones a steady sense of happiness.

Global Universal High-Performance Pure Electric

Fengyun T7 features an Eastern wind-harnessing aesthetics design, combining the wisdom of 10 global design centers and over a hundred designers. Through wind-harnessing front face, wind-blade headlights, wind-sculpted satin body, sky-line tailgate, and wing-style brake lights, it shapes an Eastern charm integrating sports and texture. Li Xueyong said: "Eastern beauty is global beauty. After the Fengyun T7 launched in South Africa and Thailand, it also received consistent praise from consumers and media!"

The Fengyun T7 with a wheelbase of 2700 mm has body dimensions reaching 4570 x 1852 x 1694 mm. The entire series is equipped with AGS intelligent air intake grilles. Its drag coefficient is as low as 0.286Cd, bringing stronger energy-saving performance.

The Fengyun T7 series is standard equipped with a 65.05 kWh large-capacity Rhino battery. CLTC comprehensive range is 600 km. Pre-launch actual test range reached 681.6 km. It is also paired with SOC charging. 80% energy replenishment can be completed in 20 minutes. A cup of coffee time for 300 km range.

While the entire series is equipped with long-range large batteries, the Fengyun T7 is equipped with the 12-in-1 Kunpeng Super Energy Electric Drive System. Its motor peak power reaches 178 kW, maximum torque reaches 275 N.m. At the same time, it is equipped with four-wheel independent suspension, 70mm large bushings, 26mm large diameter front stabilizer bar, One-Box wire control braking, 560mm low center of gravity, and the unique 50.8:49.2 gold axle load ratio in its class. Li Xueyong mentioned twice consecutively: "Our motor power is equivalent to three times that of other small electric cars!" With an electric drive efficiency as high as 90.8%, the Fengyun T7 can firmly drive at 180 km/h on the high-speed ring, forming a significant difference with other pure electric models that "cannot run fast due to speed".

As always, Li Xueyong completed full-function testing of the Fengyun T7: The moose test score reached 80 km/h, and the safe water wading depth reached 500 mm. The chassis and power have sufficient performance redundancy - responsible enterprise executives gave everyone more confidence.

Of course, to give everyone more confidence, a pure electric SUV must be safe and reliable. The Fengyun T7's safety standards are designed according to global regulations researched 2 years in advance, benchmarking the 2026 version E-NCAP standards. Besides accounting for over 80% high-strength steel, the class-unique shotgun structure, the launch-first double-frame subframe and Pack anti-collision beam, and the most 9 airbags in its class, its Rhino battery also comes with 6D Lock Armor 31-layer battery protection, IP68 waterproofing - no matter how you look at it, it doesn't seem like "standard configuration for a 100,000 Yuan level pure electric SUV", but more like the level of a 200,000 Yuan level pure electric SUV.

Hacken Lee's Super Favorite Smart Technology

The No. 001 owner of Fengyun T7 is Hacken Lee. He is also the Fengyun T7 Happiness Experience Officer. At the press conference, he told his understanding of happiness: "I found that when you go to the countryside, if you praise the melons they planted as very sweet, they will all have a face full of happiness. Sometimes, happiness is just that simple."

And on Fengyun T7, Hacken Lee also found his own happiness: "My dad was especially worried about me driving because I have a habit of dozing off after driving for more than 1 hour." The Fengyun T7's Lingxi Smart Cabin 2.0 is equipped with the class-first cabin-驾驶 integrated chip, 4nm Qualcomm Snapdragon 8775. Its 72 TOPS NPU computing power, 1.3 TFLOPS GPU computing power, and 230K CPU computing power, startup speed increased by 33%, system response latency reduced to imperceptible 80 ms, startup speed is faster.

With the support of powerful computing power, besides the built-in Doubao AI large model, the Lingxi Smart Cabin 2.0 is also equipped with six major scene modes. Besides the five modes of Nap, Sentry, Baby, Pet, and Camping, it also uniquely has a Wake-up Mode - "With this mode, my dad is not worried anymore." And Li Xueyong said that the Wake-up Mode saved the cost of a case of Red Bull.

And as a global car, the Fengyun T7's Lingxi Smart Cabin 2.0 supports direct connection of all brand mobile phones. Whether it is Apple, Huawei, or Xiaomi phones, 99% of phones can one-key project screen.

Actually, the screen projection function is mostly not needed, because the Fengyun T7 series is standard equipped with a 15.6-inch 2.5K high-definition large screen. It not only has 1000 nits high brightness, but also has 3A protective coating. When switching between light and dark, screen content can remain clear and non-reflective.

Besides the Lingxi Smart Cabin 2.0, Hacken Lee, this old driver, actually would "fear parking". On Fengyun T7, it is equipped with 22 high-precision sensors. Coupled with the 8775 chip, it constitutes the end-to-end algorithm, cabin-act-parking integrated Falcon 500 driving assistance system.

Li Xueyong demonstrated Highway Pilot, Remote Parking Entry, Multi-level Parking and other functions at the launch event. Hacken Lee deeply felt that happiness came too suddenly for the intelligent parking function supporting 300 scenarios.

Of course, actually the happiness of Fengyun T7 goes far beyond this. Besides the core powertrain, intelligence, safety, and driving control technologies, the Fengyun T7 is also standard equipped with dual-source wide temperature range heat pump AC + high-voltage PTC. It can increase range by 30% under -10°C, and adapt to -30°C to 55°C ultra-wide temperature range, letting pure electric car owners no longer worry about cold winter and scorching summer.

In addition, the Fengyun T7's interior space efficiency rate reaches up to 84%. Flat floor matching with the class-largest pure flat bed mode. 9-layer cloud-sensation comfortable seats are equipped with 3-gear heating and air suction function. In addition, there is a 450-liter conventional volume, expandable to 1550-liter ultra-large trunk, and 99-liter trunk "basement". Also SONY pebble floating speakers and other all-around comfortable practical configurations. Actually, as Hacken Lee himself said, "Happiness is just that simple." A brand new pure electric smart good car does not necessarily require people to pay too much cost. 94,900 to 115,900 Yuan early replacement price, matching with multiple launch rights, can be easily owned by consumers. The launch of Fengyun T7, rather than saying it is a new car launch, can be said to have met "Happiness Comes Knocking"!

#FengyunT7EarlyReplacementPriceStartsFrom94900Yuan#

#FengyunT7QualityGlobalCar#

#UnlockSteadyHappinessWithHackenLee#

Author: Liu Jungang

On August 26, Chery Fengyun, with the theme "Steady Happiness", held the Fengyun T7 launch event at Yanqi Lake, Beijing. This globally quality pure electric SUV, refined over five years, officially entered the domestic market. Hacken Lee served as the Happiness Experience Officer to support the event, bringing a heavyweight contender to the 100,000-yuan tier home pure electric market.

This launch introduced three configurations, with an official guide price of 97,900 - 118,900 Yuan, and a preemptive trade-in price as low as 94,900 Yuan, completely breaking the industry tactics of range shrinkage and configuration stratification in the same class. All series come standard with 600km CLTC range, equipped with a 65.05kWh Rhino Battery. Actual tested range surpassing the label claim can reach 667km, with 30%-80% fast charging requiring only 22 minutes, refueling efficiency comparable to the refueling rhythm of a fuel car.

As an original global model, Fengyun T7 is homologous with the overseas Lepas L6 and has already landed in the Thailand and South Africa markets first. R&D strictly benchmarks against the 2026 version E-NCAP five-star safety standard. The body uses 80% high-strength steel paired with a cage structure. The Rhino Battery has 31 layers of protection, IP68 waterproof rating far exceeds national standards, wading depth can reach 500mm. It has undergone 1 million kilometers of global strict road tests, comprehensively verified in high cold, high temperature, and salt-alkali environments.

The dual commitment policies released at the launch event are extremely sincere: Power battery thermal runaway damage compensation for a new car of the same model, up to 5 million Yuan compensation for intelligent driving assistance accidents within one year of purchase. Meanwhile, enjoy whole-vehicle lifetime warranty including three-electrics. Plus launch rights such as limited-time free car color, 2-year 0% interest finance, 3,000 Yuan trade-in subsidy, lifetime basic data flow, etc., significantly lowering the threshold for home car purchasing.

In terms of space, the new car has a wheelbase of 2700mm and a space utilization rate of 84%. It is equipped with a 450L trunk and 38 storage spaces. The interior uses soft material covering and minimalist cockpit design, balancing home practicality and ride quality. Fengyun T7, with global car building standards, no-tricks range and configuration, and ultimate safety protection, redefines the product baseline of the 100,000-yuan pure electric SUV, becoming a high cost-performance choice for ordinary family commuting travel.

August 26, themed "Steady Happiness", the Chery Fengyun T7 launch event was grandly held. Fengyun T7, positioned as a global quality pure electric SUV, officially landed in the domestic market. The new car offers 3 configuration versions. Official Guide Price 97,900 - 118,900 Yuan, Advance Swap Price 94,900 - 115,900 Yuan. With global standard product strength, reshaping the value benchmark for 100,000 Yuan-class pure electric SUVs. Famous musician Wu Kequn appeared as "Happiness Experience Officer", deeply conversed with Chery Auto Executive Vice President Li Xueyong around "Steady Happiness", jointly launched the "Happiness Co-creation Plan", calling on the public to discover happiness in daily life. The new car achieves delivery upon launch, first owners completed handover ceremony on site.

Facing the industry's "fastest wins" cutthroat competition wave, Fengyun T7 persists in "Slow work builds good cars, global cars cannot be fast at all" long-termism manufacturing philosophy. The new car is not simply a domestic model modified for overseas launch, but a native global model. After 3 years of R&D cycle, relying on Chery's global 1+7+N R&D system, linking 10 major global design centers, 100+ designers, completing 5,000+ global user co-creation. Developed according to 2026 Edition E-NCAP five-star safety standards, adapted to 210 countries and regions vehicle usage needs. 81 durability test vehicles participated in road tests, total vehicle cumulative test mileage over 6 million kilometers, special durability verification 1.45 million kilometers, spanning -40°C ~ 55°C extreme temperature zones, endured high temp, high cold, high humidity, saline-alkali, complex unpaved road conditions and other severe trials. Homologous model Lepas L6 has been launched in Thailand, South Africa, subsequently will land in Indonesia, EU, Australia-New Zealand and other overseas markets, gained extensive recognition from overseas users and authoritative media.

Product level, Fengyun T7 revolves around Super Running, Global Beauty, Safer, Good Wisdom four core values, creating Collision Safety, Battery Safety, Range Equity, Full Domain Energy Saving, Handling Performance, Vehicle Verification "Six Redundancies" hard-core strength, breaking through Range Shrinkage, Safety Configuration Cut-back industry common diseases in 100,000 Yuan-class pure electric market.

Super Running dimension, Fengyun T7 achieves Range Equity, full series standard 65.05 kWh Rhinoceros Battery, CLTC range 600 km, actual range reaches 681.6 km, achieving actual exceeds claimed; 30%-80% fast charge only needs 20 minutes, battery cycle life over 2,500 times. Full series equipped with 178 kW Kunpeng 12-in-1 Super Electric Drive, paired with Dual-source Wide Temperature Heat Pump AC + High Voltage PTC and AGS Smart Grille, low temperature environment range significantly improved. Wheelbase 2,700 mm, interior utilization rate 84%, supports 1,955 mm × 1,310 mm pure flat large bed mode, trunk max expand to 1,550 L, 9-layer cloud-like seats equipped with heating and ventilation, combining family commute, camping rest multiple scenarios.

Global Beauty aspect, whole vehicle integrates global aesthetics and Eastern Wind-riding Aesthetics, 0.286 Cd ultra-low wind resistance, provides 6 Oriental Elegance paint colors, where Flame Orange adopts luxury car level Tri-coat three-layer paint process; Cloud Wing Enclosed Cockpit, dual interior colors, combining premium texture and home use durability attributes, homologous model appearance at Milan Design Week received good reviews.

Safety is Fengyun T7's core trump card. Stone Cage Body high strength steel ratio 80%, equipped with same-level unique Shotgun structure, Dual Frame Sub-frame + Pack Anti-collision Beam, equipped with up to 9 airbags; Rhinoceros Battery equipped with 6D Lock Armor 31-layer protection, IP68 level waterproof, side anti-crush ability is 2 times National Standard, passed strict Fire Burning, Salt Spray tests. Simultaneously launched industry very sincere two big fallback rights: Power Battery due to own reasons Thermal Runaway damage, compensate same model or same configuration new car; Parking, Intelligent Navigation scenarios, due to Intelligent Driving System reasons causing accidents, maximum 5 million compensation, with real money promise build solid travel security sense. Chassis tuned by International Expert Team, 50.8:49.2 Golden Axle Ratio, 80 km/h Moose Test, 500 mm water depth, complex road conditions calm and controllable.

Intelligent field, Fengyun T7 same-level first launch 4 nm process 8775 Cockpit Driving Integrated Chip, 72 TOPS computing power, equipped with Lingxi Cockpit 2.0 x Doubao Large Model, 15.6-inch 2.5K high-definition large screen, supports full scenario fuzzy voice interaction, six vehicle usage scenario modes; Falcon 500 Intelligent Driving System equipped with 22 high-precision sensors, supports 300+ full scenario auto parking, highway navigation assistance, reduce driving burden.

Launch rights aspect, from now until September 30, users who place orders can enjoy 8 gift packs: Personalized paint colors limited time free, 2 years 60,000 km 0% interest / 5 years 100,000 km 3 years interest-free financing plan, brand non-specific 3,000 Yuan swap subsidy, Power Battery and Intelligent Driving two big fallback rights, whole vehicle (including three-electric systems) lifetime warranty, 666 Yuan purchase lifetime basic maintenance package, first owner enjoys basic traffic lifetime free; Pre-sale 1,000 Yuan deposit deduct 2,000 Yuan car purchase payment policy extended to August 31, 24:00 deadline, multiple rights cover car buying, car using full cycle.

As Chery global technology accumulation landing home use pure electric product, Fengyun T7 puts global strict standards down to 100,000 Yuan-class market, with uncompromising product strength, solid safety guarantee and humanized rights, fulfilling "Steady Happiness" onto every family travel, establishing 100,000 Yuan-class global quality pure electric SUV new value benchmark.

Recently, the pure electric SUV market is very lively, with new models launching in clusters. Many brands take "rapid iteration" and "launching updates every six months" as core competitiveness.

Just when the industry collectively shouts "Speed is Invincible", Chery spent 3 years polishing one car, and only on August 26th did it officially bring the Fengyun T7, positioned as a "Global Quality Pure Electric SUV", to the forefront, with a guide price of 97,900 to 118,900 Yuan.

Looking from the perspective of the entire industry, this "slow work builds a good car" approach actually appears particularly precious.

Others rush for listing, it first tests the car globally

Now the logic of many new forces in car making is: first rush to seize the domestic market share, and once it sells well, then think about going overseas to change standards.

But since its inception, the Fengyun T7 has taken a completely opposite path: first adapt to global regulations and usage environments, first complete overseas verification, then return to domestic sales. It is a native global car.

This slowness is reflected in every link of R&D:

The R&D phase took 3 years. Relying on Chery's global 1+7+N R&D system, regulatory requirements from different markets such as Europe, Australia & New Zealand, and Southeast Asia were integrated into the design from the source; in the design phase, over 5,000 users were invited for co-creation, and more than 100 designers repeatedly polished the exterior and interior details.

The "slowness" in the verification stage shows even more confidence: it traversed the five global extreme environments, covered 95% of global road types, completed 1.45 million kilometers of durability verification, can adapt to the full domain environment from -40°C to 55°C, and was designed completely according to the 2026 version E-NCAP 5-star safety standard.

Now its homologous model Lepas L6 has already been launched in South Africa and Thailand. Next, from August to October, it will continue to enter the EU, Australia & New Zealand markets. Among the first batch of domestic car owners delivered upon launch, there are foreign users.

Six redundancy designs are the safety security earned through slowness

When the industry rushes for speed, the easiest thing to do is "reduce configurations" or "skip processes", assemble usable solutions first to sell, and OTA upgrade if problems arise.

Fengyun T7's "slowness", however, is exactly making full redundancy where users cannot see, and this is also the core support for its bold claim of "Global Quality".

It implemented six redundancy designs: collision safety redundancy, battery safety redundancy, range equality redundancy, full domain energy saving redundancy, handling performance redundancy, whole vehicle verification redundancy.

Simply put: even under the most extreme working conditions, the vehicle core performance can remain stable, and it won't fail due to high heat, extreme cold, or complex road conditions.

This idea sounds simple, but implementing it actually requires more R&D cost and time—for example, to achieve range equality, it must run several rounds of tests on the battery management system to solve the issue of range shrinkage at different temperatures, instead of just marking an ideal working condition range number to attract consumers.

The underlying tone of exporting first is long-termism

Many people might forget that Chery has ranked first in Chinese car exports for 23 consecutive years, with over 20 million global users. This achievement was never rushed out by speed, but was earned step-by-step by solidifying quality.

Now the domestic car market is competing on price and speed; new models not updating in two months seem to be falling behind. But Chinese cars that truly go global rely not on speed, but on respect for global standards and persistence in product quality.

Fengyun T7 launching the tag #Fengyun T7 Quality Global Car# is not just a slogan, but directly applying the verification standards originally used for export overseas to the models sold domestically, allowing domestic consumers to also directly buy pure electric SUVs that meet European safety standards.

The starting price of 97,900 Yuan also shows Chery's sincerity: not filtering users with premium pricing, but letting ordinary consumers also enjoy global standard pure electric products.

For the industry, the launch of Fengyun T7 actually gave us another thought: not all competitions must win by speed; slowing down to solidify the foundation and raising the standards instead allows us to go further.

If you are just looking at a 100,000 Yuan class pure electric SUV recently, you might as well find time to go offline to see this native global car, touch its workmanship, try its handling, and feel where the quality made with slow work is truly different.

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When the Chinese automotive industry competed to rush into the flood of "involution", attempting to seize market windows with "rapid success", Chery went against the trend, using a five-year-long "slow craft" to demonstrate another globalization logic to the outside world.

On August 26, Chery Fengyun T7 officially launched with a trade-in price range of 94,900 to 115,900 Yuan. This is not only the launch of a new car but also a silent response to the impetuous mentality of the industry. Behind the series of data listed by Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd., such as "monthly exports exceeding 200,000 units, over 20 million global users", the confidence of Fengyun T7 does not come from aggressive marketing, but from a series of "firsts" in quality and brand.

This "slow pace" is not a lack of efficiency, but a determination to respect global standards, a business philosophy that truly treats "happiness" rather than "speed" as the delivery standard.

The essence of globalization has never been simple product transportation, but deep adaptation to a complex world. From project initiation to R&D, Fengyun T7 went through 2 years of planning and 3 years of forward development, far from being a "rapidly made car". Named Lepas L6 overseas, it landed in the South African and Thai markets first before launching in China, and will subsequently enter over 100 countries and regions including Indonesia, the EU, Australia/New Zealand/UK, Israel, Malaysia, and more.

To bridge the gap in regulations, road conditions, and consumption habits across different continents, Chery invested in 857 actual vehicles for testing, with a cumulative road test mileage exceeding 6 million kilometers. Whether it's the high-deceleration bumps in Brazil, cobblestone roads in Mexico, high-speed sharp curves in Germany, or unpaved muddy roads in South Africa, these extreme scenario validations make "pleasing everyone" no longer an excuse.

As Li Xueyong, Executive Vice President of Chery, stated, to achieve a true "global car", "speed cannot be rushed a bit". This obsession with details eventually precipitates into the hardcore strength of the product, allowing consumers of different skin colors to obtain a "steady sense of happiness".

In terms of performance and design dimensions, Fengyun T7 attempts to break the inherent boundaries between price and value. It gathers the wisdom of over 100 designers from Chery's 10 global design centers, shaping a body that combines sports and texture with Eastern wind-driving aesthetics. With a body size of 4570 × 1852 × 1694 mm and a wheelbase of 2700 mm, coupled with AGS intelligent grilles standard across the series, it reduces the drag coefficient to a low of 0.286Cd.

As for the core three-electric systems, Fengyun T7 is equipped with a 65.05 kWh large-capacity Rhino Battery as standard across the series, with a CLTC comprehensive range reaching 600 km, and the actual test range reaching 681.6 km. Its equipped 12-in-1 Kunpeng Super Electric Drive System has a motor peak power of up to 178 kW and a maximum torque of 275 N·m.

Li Xueyong emphasized twice: "Our motor power is equivalent to three times that of other small electric vehicles." With a high efficiency of 90.8%, the vehicle can steadily reach 180 km/h in high-speed ring tests, completely rewriting the stereotype that "100,000 Yuan level pure electric SUVs cannot run at high speeds".

However, true safety and intelligence should not be exclusive privileges of high-end models. Fengyun T7's safety standards were researched for global regulations 2 years in advance, benchmarked against the 2026 version E-NCAP standard design. Over 80% of high-strength steel proportion, the unique Shotgun structure in its class, the debut dual-frame subframe, and the 9 airbags which are the most in its class, construct an impregnable passive safety fortress. Its Rhino Battery is also equipped with 6D Lock-armor 31-layer battery protection and IP68 waterproofing.

In the intelligent technology layer, as Owner No. 001 and Happiness Experience Officer, Wu Keqin shared a moving detail at the launch event: His father always worried about him falling asleep while driving. And Fengyun T7 equipped with Lingxi Smart Cockpit 2.0, relying on the class-debut 4nm Qualcomm Snapdragon 8775 Cockpit-Driving Integrated Chip, not only reduced system response latency to imperceptible 80 ms, but also uniquely has a "Wake-up Mode", using technology to resolve family concerns.

In addition, the Falcon 500 Driving Assistance System achieves end-to-end algorithms through 22 high-precision sensors, supporting intelligent parking for 300 scenarios, making even old drivers sigh that "happiness comes too suddenly". These configurations, which often only appeared on 200,000 Yuan level models in the past, are now unreservedly released by Chery.

Returning to the proposition at the beginning: In the present where "Only speed makes one unstoppable" prevails, why did Chery choose "slow craftsmanship"? The answer might be hidden in the two characters "happiness". The launch of Fengyun T7 is not only to deliver a traffic tool, but to fulfill a promise.

From lifetime warranty of the whole vehicle, 666 Yuan for lifetime maintenance, to dual-source wide temperature range heat pump air conditioning coping with ultra-wide temperature range of -30°C to 55°C, to 84% usable space ratio and 9-layer cloud-feel comfortable seats, every detail is lowering the threshold for users to own a good car.

Starting at 94,900 Yuan, coupled with the "two major safety nets" of power battery and assisted driving, makes high-quality pure electric travel no longer a toy for the few. This exactly confirms Chery's globalization logic: True "fast" is not launching first, but allowing products to stand the test of time in any corner of the globe; True "strength" is not the accumulation of parameters, but allowing every ordinary family to easily knock on the door of happiness. In this noisy era, Chery Fengyun T7, with five years of "slow speed", has run the fastest path for Chinese enterprises to go global.

2026 Chengdu Auto Show: Why is Half the Auto Industry Watching Chery?

(Auto Hundred / Juanzi Talks Cars Wei Huijuan)

"Chinese Cars, Global Champions" — this is not a slogan; it is the reputation Chery has built over 23 years of export leadership, monthly overseas sales of 200,000 units, and 20.16 million global users.

On August 21, 2026, at the Chengdu Auto Show Hall 5, Chery Group, with its five major brands — Chery, Exeed, Zhongheng, Jetour, and iCAR, bringing a total of 38 models, made a strong landing. While you were still debating which hall or which vehicle to look at, Chery already told you what the true center stage of an auto show is with an entire "Tech Eco Island".

Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that Chery firmly believes that true global cars are not developed domestically and then modified for export, but are anchored to the global market from the start of R&D. Chery persists in building true native global cars targeted at the global market from the beginning of product definition. At this Chengdu Auto Show, Chery once again confirmed the new pattern that "the global automotive industry has entered China's Time" with a new energy era global model matrix that offers global same-models meeting diverse global needs.

[Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., speaking on site]

The Weight of Champion: Every 16 Seconds Globally, a "Chery-Made" Vehicle Heads Overseas

Before talking about cars, we must first talk about Chery's reputation.

In July 2026, Chery Group sold 276,820 vehicles, of which 202,533 were exported, a year-on-year increase of 70.1%, becoming China's first vehicle enterprise to break 200,000 monthly exports. Globally, one Chery vehicle goes overseas every 16 seconds. Cumulative exports from January to July exceeded 1.14 million units, a year-on-year increase of 71.2%, overseas users exceeded 6.99 million, and global cumulative users exceeded 20.16 million.

Even more hardcore is that Chery has consecutively ranked first in Chinese brand passenger car exports for 23 years, with products sold to over 130 countries and regions, continuously breaking through in high-end markets such as Spain, the UK, and Australia. This is not "product export," but "all-around export" of brand, industry, and supply chain — Chery's globalization is a True Global Champion.

Five Brands 38 Models, Which Ones Are Most Worth Highlighting?

Chery Brand: Fengyun T7 Launches August 26, Arrizo 7 Global Premiere

Fengyun T7is the absolute traffic magnet at this auto show. As the first "Native Global Car" of Chery's Smart Electric Era, it was anchored to the global market from the first day of R&D. It is not "finish domestically then modify for export," but a product truly defined by global regulations, global aesthetics, and global scenarios. 65.05kWh Rhino Battery, CLTC range 600km, integrated cockpit-drive 8775 chip, Falcon 500 Smart Driving, Fortress Body + 9 Airbags — pre-sale price 109,900 - 129,900 RMB, pre-sale orders over 16,787 units within 9 days, and officially launched on August 26, with limited-time benefit price starting from 94,900.

Arrizo 7completed its global premiere in the attitude of "Most Beautiful Global Car", positioned in the 80,000-100,000 level family sedan market, providing C-DM Ultra-Energy Hybrid and Kunpeng Fuel dual powertrains, expected to launch in Q4 2026.

[New Benchmark Global Quality Family Sedan Arrizo 7]

Fengyun A9L ULTRA 4WD Versionintegrates Snow Leopard 4WD, front double wishbone + rear five-link, and Falcon 700 Smart Driving, representing Chery's sincere masterpiece for attacking the C-Class flagship segment.

[True Global C-Class Flagship Fengyun A9L ULTRA 4WD Version]

New QQ3 Modern Editionis designed by the Red Dot Design Award team, incorporating Neo Retro Futurism design. It is already open for pre-order at the auto show; pay 99 Yuan to lock benefits.

[QQ3 Modern Edition]

Exeed: The "Chinese Answer" to Premiumization

Exeed ES, EX7, ES7 GT, and X-CONCEPT concept car appeared together, continuously attacking the high-end market.

Zhongheng: Hardcore Blind Orders for Off-Road Players

F700 RV Edition, G700 Dinghuo Mingdi Edition/Zhijing Qiankun Edition/Moab Edition and other 7 models cover the all-scenario off-road ecosystem from Grassland Wolf Herding to Supreme Voyage.

Jetour: Advancement for Travelers

World Rover, Traveler 7, New Shanhai T1 4WD, Freerider, etc. 10 models continue to solidify the "Travel+" strategy.

iCAR: V25 Global Premiere

V23, V25, V27 three personalized pure electric SUVs appeared. Among them, V25 made its global premiere, targeting young players' personalized needs.

Internationalization + Youthfulness: Chery is Redefining "Chinese Cars"

If Chery in the past was a "Technical Engineering Guy", today Chery has evolved into a trendy brand that global young people willingly choose proactively.

73.6% of Fengyun A9 users are under 35, and 63% of Fengyun T7 users are under 35. Chery has recruited a Global Young Designer Team. Fengyun A9 won the German Red Dot Design Award, QQ3 Modern Edition masters retro trends, the booth created a "God-Tier Looks Theme Day" — celebrity merchandise, trendy rap, free makeup, good-looking guides, thoroughly breaking the stereotype of traditional auto companies "piling specs, reciting scripts".

Regarding internationalization, Fengyun T7 has launched in Thailand and South Africa, launched in China/Indonesia in August, entering the EU in September, landing Australia/New Zealand, UK, Malaysia in October. QQ3 has launched in Indonesia and Thailand, and will land in South Asia and South Africa in the future. Every new Chery car is a vivid footnote to "Chinese Cars Are Also Global Cars".

Core Tech: Rhino Battery, Kunpeng Sky Engine, Flying Fish Chassis

[Chery "Tech Eco Island" Theme Booth]

At this auto show, Chery brought the "Tech Eco Island" into the booth. The Rhino Battery demonstrated 10-needle nail penetration, bottom crushing + immersion, and other extreme tests on-site; 400Wh/kg solid-state batteries, Kunpeng Sky Engine (thermal efficiency 48.57%), Flying Fish Intelligent Chassis i (supporting 90° lateral travel, "0"m turn), and other hardcore technologies were showcased. From materials, structure to smart control, Chery is re-defining industry standards with brand-level battery system safety.

--- [Rhino Battery Cell Crushing & Water Immersion Safety Demo]

Post-Show Highlights: These Models Coming Soon to You

The auto show is not the end, but the beginning. Models and time nodes worth focusing on next:

Final Words

While other brands still use "exhibition quantity" to show presence, Chery is already bringing safer, smarter, and more personalized travel experiences for global users with the matrix depth of 38 models, globalization height of 200k monthly exports, and tech thickness of Rhino Battery and Solid-State Battery, building a "New Chery" belonging to the Smart-Electric Era.

On August 26, Fengyun T7 officially launched; in Q4, Arrizo 7 is ready to launch. On August 31, the lights of Chengdu Auto Show Hall 5 will extinguish, but Chery's Global Champion Journey is accelerating.

Chinese Cars, Global Champions. These eight words, Chery can carry.

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On August 26, Chery Fengyun T7 officially launched, with three trims priced from 97,900 to 118,900 yuan, with a priority trade-in price starting from 94,900 yuan.

When the industry collectively anxieties about "quick-build cars", the global validation system becomes Chery Fengyun T7's foundational asset.  This vehicle underwent 2 years of planning and 3 years of forward development, investing 81 exclusive durability test vehicles. Cumulative vehicle testing exceeded 6 million kilometers, with durability specific tests covering 1.45 million kilometers, spanning 100+ extreme road conditions including EU, Australia-New Zealand, Middle East, South Africa, etc., with full temperature range coverage from -40°C to 55°C. The homologous model Lepas L6 has landed in Thailand, South Africa, entered Spain, Italy starting from September, landed in UK in October, entered Australia, Indonesia in November, with an end-of-year goal to cover over 100 countries and regions. This development logic of "Global Regulations Priority + Extreme Scenario Validation" is not common among 100k yuan tier models.

The three versions of this model are uniformly equipped with a 65.05kWh Rhino LFP battery, with CLTC range at 600km across the board. Officially measured range reached over 667km, third-party measured data is 681.6km. Fast charging from 30%—80% takes only 20 minutes, electric drive comprehensive efficiency is 90.8%.

In terms of safety, standard equipment includes 9 airbags (including far-end airbags), high-strength steel proportion is 80%, developed according to 2026 version E-NCAP five-star standards.

In terms of intelligence, it debuted with a 4nm process 8775 Cockpit-Driving Integrated Chip, equipped with Lingxi Smart Cockpit 2.0 and Doubao Large Model, supporting full-scenario voice interaction, supporting highway navigation and 300+ scenario automatic parking.

At the press conference, Chery simultaneously announced after-sales policies: compensation for a new car of the same model if the battery undergoes thermal runaway due to its own reasons; if an accident occurs in parking or navigation scenarios within one year of purchase due to the intelligent driving system, compensation up to 5 million yuan.

From a market perspective, in the past year, the top 3 sales of compact pure electric SUVs were Deepal S05, Boshizhi 3X, and Galaxy E5, all at a scale of 100,000 units. The Fengyun T7's strategy of downgrading global standards to entry-level pricing forms a differentiated competitive anchor in the highly homogenized 100,000 yuan market. Whether it can finally translate into sustained sales remains to be verified by delivery data.

August 26, 2026, Chery Fengyun T7 officially launched with prices ranging from 97,900 to 118,900 Yuan (early trade-in price 94,900 to 115,900 Yuan). In today's era where new energy vehicles iterate by the month, the theme of this launch event was somewhat counter-trend: "Slow craftsmanship builds good cars, long time no see." When competitors race to publish speed, Chery puts the character "slow" on the table; the logic behind this is worth deep investigation.

"Reverse Global Expansion": Suffer Globally First, Then Sell Back in China

Fengyun T7's most core differentiating tag is "Native Global Car". It did not walk the old path of "launch domestically then modify for export", but chose the hardcore path of "Reverse Global Expansion": its sibling models have already launched in South Africa and Thailand, and will sequentially land in markets such as EU, Australia & New Zealand.

This "slow" is reflected in R&D and verification: Relying on the global "1+7+N" R&D system, 2 years of planning, 3 years of R&D; invested 81 durability vehicles, cumulative testing over 6 million km in 21 countries globally, covering extreme environments from -40°C to 55°C and complex road conditions such as Brazilian speed bumps and German highway curves, covering over 95% of global complex road conditions. This practice of "accepting global tests first, then returning domestically" means what Chinese users buy is no longer fast-moving consumer goods piled with parameters, but a durable good tempered by global standards.

Full Series Equality: Range and Safety Do Not Play Tricks

Chery directly downgraded the technical dividends of global verification to the 100,000-level market. In the core aspects of range and safety, Fengyun T7 achieved "equal treatment for all series":

First is "Range Equality". All series standard with 65.05kWh Rhino battery, CLTC range is 600km, actual test can reach above 667km, jokingly called "Reverse False Labeling" by netizens. 30%-80% fast charge only needs 20 minutes, combined with dual-source wide temperature range heat pump, winter range performance improves by 30%.

Second is "Safety Redundancy". The new car is developed according to the 2026 version E-NCAP five-star standard, 80% high-strength steel body, standard 9 airbags (including far-end airbags). Battery has IP68 waterproofing and 6D protection structure, and gives a "battery thermal runaway damage compensates new car" backup commitment.

Competitor Comparison: Launching a Direct Challenge to Yuan PLUS and Galaxy E5

In the 100,000-150,000 Yuan pure electric SUV market, Fengyun T7 directly benchmarks BYD Yuan PLUS and Geely Galaxy E5.

Fengyun T7's advantage lies in the "Entry Level is High Spec" strategy. Yuan PLUS entry-level range is only 430km and airbag configuration is lower, Galaxy E5 entry-level range is 440km and intelligent driving features need optional selection. In comparison, Fengyun T7 starting price is lower (from 97,900), but achieved 600km range across series, 9 airbags, 8775 chip and Falcon 500 intelligent driving. Although Galaxy E5 has a slight advantage in wheelbase (2750mm), Fengyun T7 achieved cross-level suppression in power power (178kW) and core safety configurations.

Conclusion

In the current industry crazy involution on "Refrigerators and Large Screens" and shortening R&D cycles, Chery Fengyun T7 chose a more solid path: using the global "Slow Craftsmanship" to grind a car for the domestic "Fast-Moving Consumer" market. It not only redefined the value standards of the 100,000-level SUV with full series 600km range and safety equality, but also through the global verification system, conveyed the "Reliable and Durable" long-termism value to users. Whether this car can become a catfish stirring the market is worth looking forward to.

On August 26, Chery Fengyun T7 officially made a dazzling debut. This native global quality pure electric SUV brings 3 configuration versions, with a launch guide price of 97,900 - 118,900 Yuan. The advance trade-in price starts as low as 94,900 Yuan. With the strong confidence of delivery upon launch, it drops a heavy bombshell into the 100,000-level pure electric SUV market. When the industry falls into fierce internal competition and chases the fashionable wave of quick success, Chery goes against the trend, holding to the long-termism of "slow work makes good cars". It does not simply modify domestic models for export, but anchors global standards from the source. After enduring global rigorous trials and returning to the local market, it condenses the travel wisdom of 20 million users worldwide into an SUV aimed at ordinary families, announcing that a new era of Chinese native global pure electric SUVs has arrived.

True global cars have never been marketing gimmicks with overseas labels pasted on, but engraving rigorous standards into every link of R&D and verification. Fengyun T7 underwent 3 years of dedicated R&D, relying on Chery's global 1+7+N R&D system, developed against the 2026 version E-NCAP 5-star safety standards, investing 81 durability test vehicles, completing 1.45 million km special durability verification, crossing the extreme temperature range from -40°C to 55°C, passing through Northern Europe extreme cold, Middle East high heat, South America complex unpaved roads, etc., over 100 types of extreme working conditions, covering 95% of global road types. Same-source model Lepas L6 has already landed in South Africa, Thailand, successively entering Indonesia, EU, AusNZ, etc. markets, received global praise at Milan Design Week. One million km real road condition trials, 21 countries real vehicle tests, over 1,000 regulatory certifications, every detail has been hammered by global environments, allowing Fengyun T7 to possess a hard core color that can withstand global inspection.

Facing industry chronic issues, Fengyun T7 breaks the 100,000-level pure electric market hidden rules with "Six Major Redundancies", triggering a value equality revolution. Many same-level models on the market have entry-level range shrinkage, safety configuration cuts, high-level intelligence high-price bundling, leaving cost compromises for ordinary consumers. But Fengyun T7 refuses tricks, full series standard 65.05kWh Rhino Battery, CLTC Range 600km, actual test can reach 681.6km achieving reverse false advertising, truly achieving range equality; 80% High-Strength Steel Rock-like Body, 9 Airbags unique in class, 31-layer 6D Lock-Armor Battery Protection, Collision and Battery Safety Double Excess Redundancy; equipped with 8775 Cockpit-Driving Integrated Chip, 300+ All-Scenario Auto Parking, Dual-Source Wide-Temp Heat Pump AC, release all safety, range, intelligence, handling previously enjoyed only in 200,000-level, achieving "100,000-level price, 200,000-level product value", letting ordinary families not pay for compromises.

This happiness revolution belonging to families more transforms cold parameters into tangible life warmth. Famous musician Hacken Wu appeared at the press conference as Happiness Experience Officer, discussed "Steady Happiness" with Chery Auto Executive Vice President Li Xueyong, jointly launched "Happiness Co-Creation Plan", digging up beautiful moments in ordinary life. Steady Happiness is 600km long range eliminating travel anxiety, completing 30%-80% fast charge in a cup of coffee time; is 84% Super High Interior Space Utilization Rate, 1955mm Pure Flat Bed Mode, camping rest, family outing calm and comfortable; is Rock Body, High Amount Backing Rights, family's every trip is fully guarded; is Lingxi Smart Cockpit paired with Doubao Large Model, All-Scenario Smart Interaction, commute journey relaxed and free. From city commute, weekend camping to cross-city long trips, Super Running, Beautiful Global, Safer, Good Wisdom Four Core Values, guarding every lively trip of Chinese families.

Sincerity goes beyond the product, heavyweight launch rights eliminate all worries for users. From now until September 30, placing an order for Fengyun T7 allows enjoying 8 major luxury gift packs, personal limited car color free for limited time, multiple finance plans flexible choice, brand agnostic 3,000 Yuan trade-in subsidy; Battery thermal runaway compensation same model new car, Intelligent driving assistance maximum 5 million compensation double backing rights, plus full vehicle including Three Electric Systems Lifetime Warranty, 666 Yuan grab lifetime basic maintenance package, data flow lifetime free, pre-sale 1,000 Yuan counts as 2,000 Yuan deposit rights extended to August 31 deadline. From global R&D hard strength to family guarding soft warmth, Fengyun T7 is not just an SUV, but also the breaker of the 100,000-level pure electric market. Founded in China, driving to the world, Fengyun T7 with real global quality, letting every ordinary user own their own steady happiness.

On August 26, 2026, Chery Fengyun's all-new pure electric compact SUV Fengyun T7 officially announced its market launch and delivery. The new car's official guiding price range is CNY 97,900 - 118,900, and simultaneously, an early exchange price of CNY 94,900 - 115,900 is launched. All trims are equipped with a 65.05 kWh battery as standard, CLTC comprehensive range is 600km. Entering the mainstream home-use pure electric market with the "Native Global Vehicle" product positioning, amidst the industry's general pursuit of "fast iteration, quick launch" intense competition environment, it waves the differentiated banner of "Slow work to build good cars", bringing a new quality reference system to the 100,000 CNY-level pure electric SUV track.

Prioritizing Global Standards, Building the Core Mindset of Native Global Vehicle

Different from the industry's common "domestic modification then going overseas" path, Fengyun T7 prioritized adapting to global safety, environmental, and regulatory requirements of different markets from the R&D stage. It is a native global model that first completes global multi-region extreme road condition validation before returning to the domestic market. Its homologous overseas model, LEPAS L6, has already been officially launched in markets such as Thailand and South Africa, and will subsequently land in regions such as the EU and the UK, with product standards fully achieving global same-standard same-quality.

This model also appeared at the Milan Design Week, gaining attention in the overseas design field, combined with the authoritative reporting of the Associated Press, the R&D background endorsement of overseas engineers, and the real user feedback of the first batch of overseas owners, it has completed a round of global market quality verification before entering the domestic market. Under the current trend of "quick car building" in the new energy industry, Chery Fengyun chose to refine products with a long-termism logic, did not compress R&D and testing cycles to rush market rhythm, but instead fed back all verification experience of complex road conditions and extreme climates in different global regions into the tuning of the domestic version, allowing domestic users to get a mature pure electric product verified by the global market with a starting price of less than 100,000 CNY.

Unified Range Across All Trims, Breaking the "Range Tricks" of the Entry Market

Fengyun T7 made a shocking decision in the 100,000 CNY-level market: all three configuration versions are equipped with a 65.05 kWh Rhino battery, CLTC comprehensive range is uniformly 600km, no "entry-level trick version" with low range was launched. This battery system supports IP68 waterproofing and 6D safety protection, official data shows cycle life exceeds 2,500 times, can achieve 15 years of long-term stable use, 100km electric consumption is only 12.9 kWh, official actual test range can reach 667km, achieving the industry's rare "reverse false labeling".

Body dimensions are 4570×1852×1694mm, wheelbase reaches 2700mm, offering class-over indoor seating space in the compact SUV level, fully meeting daily commute and suburban self-drive all-scenario needs for multi-member families. Appearance uses Chery's latest Eastern Wind Aesthetics design, closed front face coupled with through Star Ring light belt, fastback lines optimize wind resistance performance, rear layered tail lights balance identification and sports feel, six paint colors cover home atmospheric and young sports two aesthetic tendencies, limited-time free policy for personalized paint during the launch period further lowers user selection threshold.

Cross-Class Safety and Intelligence, Reconstructing the 100,000 CNY-Level Value Ceiling

In terms of body safety, Fengyun T7 relies on global strict standards, body high-strength steel proportion reaches 80%, hot-formed steel proportion 18.84%, all trims standard 9 airbags, including far dual-chamber airbags and rear side airbags, such safety configuration is very rare in same-price models. At the same time, the new car also launched an industry-rare intelligent driving bottom-line benefit: if an accident occurs in the first year of purchase due to intelligent driving system reasons, the official will provide corresponding guarantee support, significantly reducing ordinary users' concerns about using intelligent assist driving.

In intelligent configuration, the new car did not make core experience exclusive to top trim: mid-low versions equipped with Qualcomm Snapdragon 8155 cockpit chip, top trim Smart Enjoyment Edition upgraded to Qualcomm Snapdragon 8775 chip, all trims support dual-zone continuous voice interaction, full-domain OTA upgrade, coupled with HD dual-screen, 50W wireless fast charge and 8-speaker audio, basic intelligent experience completely covers home high-frequency needs. Top trim equipped with Falcon 500 assist driving system, equipped with 22 sensing hardware units, can achieve Highway NOA Pilot, 300+ scenarios automatic parking, remote parking and track reversing, bringing past 200,000 CNY-level intelligent driving capabilities down to price range within 120,000 CNY.

With Fengyun T7 officially launched and simultaneous delivery start, 97,900 - 118,900 CNY pricing range, combined with lowest 94,900 CNY early exchange price, directly pulls "Global Quality Pure Electric SUV" threshold down to within 100,000 CNY. It did not participate in involution through traditional "cut specs for low price" methods, but uses global same-standard native quality, all-trims 600km range sincerity, cross-class safety and intelligent configurations, letting domestic users directly enjoy technology dividends accumulated from Chinese automotive industry participating in global market competition. For mainstream family consumer groups, this pure electric SUV verified by global road conditions is becoming a high-value option in the 100,000 CNY-level sub-segment that is hard to make a mistake choosing.

August 26, 2026, Chery Fengyun brand with "Steady Happiness" as theme, officially released global quality pure electric SUV — Fengyun T7. New car launches 600km Joy Edition, 600km Comfort Edition, 600km Smart Edition three models, launch guide price 97,900 to 118,900 yuan, priority trade-in price 94,900 to 115,900 yuan, from today on sale delivery starts immediately.

When the industry falls into the cutthroat competition spiral of "only speed is invincible", Fengyun T7 instead puts the word "Slow" on the table. Just as Chery Auto Executive Vice President Li Xueyong said: "A real global car, cannot be fast a bit". Behind Fengyun T7 quality global car, is a set of forward development system anchored to global since the project start — it is not a domestic model facelift exported, but a native global car accepted by global market testing.

Slow in R&D: 3 Years Forward Polishing, Benchmarking 2026 Version E-NCAP Five Stars

Fengyun T7 experienced 2 years planning, 3 years forward R&D, relying on Chery global "1+7+N" R&D system, designed according to 2026 version E-NCAP five-star safety standard, functional safety reached ASIL-D highest level, finished global regulation pre-research 2 years early, aiming at 210 countries and regions for demand adaptation.

In terms of design, new car was co-created by global top 10 design centers, more than 100 designers, completing 5,000+ global user survey, covering 15 typical countries' car usage scenarios. Same-origin model Lepas L6 debuted at Milan Design Week, global aesthetics gained recognition first.

Chery ranked first among Chinese brand passenger car exports for 23 consecutive years, global users broke 20 million, products sold to 130+ overseas markets — Fengyun T7's "global gene" did not come from thin air.

Slow in Validation: 6 Million Kilometers Road Test, Covered 95% of Global Road Types

"A real global car, cannot be fast a bit" confidence is written in validation data.

Fengyun T7 invested 81 dedicated endurance cars for synchronous road testing, vehicle cumulative testing mileage over 6 million kilometers, endurance special test 1.45 million kilometers. Test footprint covered EU, Australia/New Zealand, Middle East, South Africa, Russia, Mexico, Brazil and other 100+ extreme road conditions environment, covering 95% of global road types: It conducted battery connector multi-protection verification under Brazilian high speed bump road conditions, conducted endurance abnormal noise special verification on Mexican cobblestone roads, completed 180 km/h high-speed stability tuning on German high-speed large curvature curves, implemented chassis protection reinforcement on South African unpaved mud roads, and verified 500mm off-road grade wading ability in Southeast Asian rainy season...

Global environment adaptation interval -40°C to 55°C, seven extreme environment verifications attacked one by one: 40°C overheating protection under Middle East high temperature sun exposure, air filter odor control under Indonesia high humidity environment, wiper life reinforcement under Siberia snow/rain low temperature, interior lighting optimization under Nordic polar night...

At the same time, regarding 80+ local habits made difference adaptation — Thailand right-hand drive focused steering feel, European front-end parking habits equipped with 70cm auto display front camera, Turkey preference hard switches retained physical buttons, Australia/New Zealand/South Africa strong light driving adopted low reflection material. These seemingly trivial adaptations are exactly the essential difference between a real global car and "export modification car".

Slow in Rhythm: Cannot be fast, and should not be fast

It is understood that Fengyun T7 overseas brother Lepas L6 has already launched first in South Africa, Thailand; August landed in China and Indonesia, September entered EU, October will push Australia/New Zealand/UK/Israel/Malaysia.

This global launch schedule, every stop must pass local regulation certification, user survey and real car verification, cannot be fast, and should not be fast. At launch event, we saw new car behind is, overseas validation engineers, overseas chassis engineers, overseas styling engineers collective endorsement of this quality car! "National Thousand Talents Plan" expert Marco who tuned Alfa Romeo chassis, used Italian accent English to tell Fengyun T7 "putting stable tuning into every drive" chassis philosophy at launch event.

And one batch after another of domestic and overseas users became Fengyun T7 first batch owners — global quality, witnessed jointly by global users. This also echoed Associated Press's authoritative positioning, and Chengdu Auto Show foreign car looking group's high attention on this car.

Six Redundancies: Downgrade Global Standards to 100,000 Yuan Level

As a 100,000 yuan level pure electric SUV, Fengyun T7 refuses "low spec shrinkage" industry tacit rule, with collision safety, battery safety, range parity, global energy saving, handling performance, vehicle validation six redundancies, achieve "global car 100,000 yuan level price, real 200,000 yuan value".

Standard configuration 65.05kWh Rhino battery, CLTC range unified 600km, 30%-80% fast charge only 20 minutes; 80% high strength steel body + 9 airbags + 6D lock box armor 31-layer battery protection; 178kW motor + 50.8:49.2 golden axle load ratio; first launch 4nm process 8775 Cockpit-Driving Integrated Chip, 72 TOPS computing power.

Range parity is the core of this product logic — do not do entry-level range shrinkage, small city runs far, big city charge less.

Fengyun T7 officially launched, priority trade-in price starting at 94,900 yuan, on sale delivery starts! Chery Fengyun is full of sincerity.

From now until September 30 ordering, enjoy 8-fold gift pack: value 6,000 yuan Blazing Orange, Mountain Smoke Purple personal car color limited time free; 2 years 60,000 0 interest or 5 years 100,000 3 years interest free financial plan; no brand 3,000 yuan/unit trade-in subsidy; first owner vehicle lifetime warranty (including battery, motor, electronics); power battery thermal runaway compensation same new car, smart driving accident highest compensation 5 million yuan dual guarantee; 666 yuan can purchase value 3,999 yuan lifetime basic maintenance package; basic traffic lifetime free + 3 years 5G entertainment traffic free. Pre-sale period 1,000 yuan deposit offset 2,000 yuan car purchase price expansion gift, extended to August 31 deadline.

Li Xueyong also confidence fully stated: "By the end of this year, we hope in global over 100 countries and regions, sell Fengyun T7."

From global standards, global validation, global adaptation to on sale delivery, Fengyun T7 quality global car is not just a transmission slogan, but Chery used 3 years forward R&D, 6 million kilometers road test, 100+ extreme environment verification exchanged product promise.

Summary:

At 100,000 yuan level pure electric SUV universally "low spec short range, long range add price" current, Fengyun T7 with 94,900 yuan starting sincerity pricing tell market — global quality, should not be high-end car exclusive. Slow craft make good car, waited long. This time, Fengyun T7 brought "Steady Happiness" into global families daily.