China's First 100 Million-Level Automaker Emerges
Journey of 100 Million Together: SAIC Motor Welcomes Global 100 Millionth User
May 28, 2026, SAIC Motor's "Global 100 Millionth User Handover Ceremony" was held at Shanghai North Bund World Living Room. More than 10 vehicle brands and 19 models under SAIC, via "Global Relay Delivery", traversed mountains and seas, crossed continents, and connected globally. SAIC Motor thus became the first Chinese automotive group to exceed 100 million in cumulative production and sales, setting a new milestone for China's automotive industry.
From "Phoenix" to "IM": 100 Million Vehicles Witness the Striving and Original Aspiration of China's Automotive Industry
In 1955, Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the start of Shanghai's automotive industry. In 1958, workers hammered out the first "Phoenix" brand sedan, achieving the breakthrough of "zero" in Shanghai sedan manufacturing.
Over 70 years, SAIC has personally experienced and promoted the entire process of China's automotive industry from nothing to something, from weak to strong: Santana went off the line in 1983, opening joint venture cooperation; Shanghai GM was established in 1997, creating the "Shanghai Speed" of building a factory and producing vehicles in 23 months; the independent brand Roewe was born in 2006; in 2016, the world's first Internet car Roewe RX5 was launched; in 2020, the high-end smart electric brand IM Motors was established.
Running through this journey is SAIC's consistent user philosophy of "Knows Cars, Knows You Better". Knowing cars is the extreme pursuit of core technologies; knowing you is precisely implementing every cutting-edge technology into a perceptible and enjoyable mobility experience for users. From Santana localization consortium to Joint Venture 2.0 technology co-creation, from Internet cars to full electronic chassis, solid/semi-solid batteries, and large AI models on cars — every leap is an upgrade in the capability of "knowing cars", and a inheritance of the original aspiration of "knowing you". 100 million vehicles is also a concentrated redemption of 100 million users' trust.
The 100 Millionth Vehicle: IM LS9 Hyper, Condensing 70+ Years of SAIC Technology
The first 100 millionth vehicle delivery model, IM LS9 Hyper, is a masterpiece condensing SAIC's 70+ years of technical accumulation, opening a new era of "New Three Major Components" for new energy vehicles. It is equipped with next-generation chassis technology, the world's first full electronic four-wheel steering in its class; next-generation intelligent driving hardware, 520-line ultra-view LiDAR + NVIDIA Thor chip; next-generation powertrain — global 800V high-voltage platform and Stellar Super Range Extension. It fully pre-embedded redundancy capabilities for continuous evolution towards L3 and above advanced intelligent driving. At the same time, IM LS9 Hyper is the first to搭载 SAIC Gold Badge Hurricane Three-Motor, effortlessly joining the Performance 3-second Club; combined with Zijinshan Laboratory, it globally debuted the "Endogenous Security" technology, expanding the automotive safety boundary from "Physical Safety" to "Information and System Safety", a necessary safety cornerstone of the AI era.
The 100 Millionth User, Momenta CEO Cao Xudong, is SAIC's core strategic partner in the intelligent driving field. The intelligent driving technology co-created in-depth has empowered multiple brands of independent and joint ventures. "Partners Become Owners" is not only a satisfactory delivery between manufacturer and user, but also a deep resonance between intelligent automotive ecosystem partners.
System Strength: SAIC's Full Brand Matrix Global Relay Delivery
Behind the 100 million vehicles is SAIC's full value chain closed loop covering six sectors: vehicles, parts, mobility and service, finance, international operations, and innovative technology. From January to April 2026, SAIC cumulatively sold 1.302 million units, ranking first in China's automotive sales for four consecutive months. Among them, independent brand sales were 910,000 units, accounting for nearly 70%; new energy vehicle sales were 412,000 units; overseas market sales were 459,000 units, a year-on-year surge of 50.2%.
At the delivery ceremony site, SAIC's full brand and full product matrix worked together. Independent brands went all out: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid Battery Version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuejin Danan T1, Sunwin Pure Electric Bus, IVECO Juxing EV, etc., were delivered successively, covering diversified scenarios such as personal travel, family life, commercial operations, and logistics transport. Joint venture brands concentratedly revealed "Joint Venture 2.0" results: Volkswagen ID. ERA 9X will globally debut equipped with Momenta R7 Reinforcement Learning World Model, delivering more than 7,000 units one month after launch; AUDI E7X plans to become AUDI's first global model to realize L3-level autonomous driving landing; Buick Zhijing E7 is built based on the "Xiaoyao" Super Fusion Architecture, delivering over 10,000 units one month after launch.
Departing from Shanghai's main venue, delivery scenes were lit up in succession in multiple domestic cities such as Nanjing, Liuzhou, Taiyuan, and countries such as the UK, Indonesia, and Singapore, pioneering a new narrative method for Chinese automotive brands. Behind this lies SAIC's deep foundation in global layout. SAIC is a pioneer of Chinese automotive enterprises "going out": it has over 100 parts production bases and over 3,000 distributor networks overseas, built 3 major R&D innovation centers including London, and 4 production and manufacturing centers in Thailand, Indonesia, India, and Pakistan; Anji Logistics owns 42 RoRo ships, with 8 international routes covering Southeast Asia, Europe, and the Americas. Nowadays, SAIC's products and services are distributed in over 170 countries and regions, with overseas cumulative sales exceeding 7 million units. SAIC MG has been ranked first in Chinese brand Europe sales for 11 consecutive years; in 2025, Europe annual sales exceeded 300,000 units, becoming the first Chinese automotive brand to exceed 1 million cumulative sales in Europe and the UK. In March this year, MG held a Technology Day in Frankfurt, Germany, globally debuting semi-solid batteries and Hybrid+ hybrid technology, with the Hybrid+ family's overseas monthly sales exceeding 20,000 units. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating the shift from "Product Going Overseas" to "Value Chain Going Overseas", letting "Made in China Intelligence" move further into the world.
From "Know Cars" to "Know You": A Delivery Ceremony Where Users Take Center Stage
The final foothold of "Knows Cars, Knows You Better" is the mobility life of every real user. Luo Zhenyu, founder of Dedao APP, as the No. 001 Experience Officer of Huajing S, praised Huawei Qiankun Intelligent Driving in the New Year's Eve speech to visiting the factory to witness roll-off; former German national team player Yang Chen chose ID. ERA 9X, as its golden range extension and long-termism coincided; after Cao Kailiang's family ordered a car, idol Jay Chou happened to become the Buick MPV family spokesperson; charity blogger Liu Jia cut hair and gave companionship to left-behind children in Guangxi mountains for five consecutive years, Buick provided aid immediately, he was moved by Zhijing E7's "Full Score Cabin". From self-media bloggers to village secretaries, from charity guardians to logistics enterprises — every user is a microcosm of real life, this is the most vivid interpretation of "Knows Cars, Knows You Better".
100 million vehicles is a phased answer sheet of SAIC's 70+ years of development, and even more so a new starting line for SAIC's "Second Entrepreneurship" towards the smart electric future. In 2014, SAIC actively implemented the important instruction "Developing new energy vehicles is the inevitable path for China to become a great auto power from an auto power", taking the lead in comprehensive transformation. Twelve years later, from "Leading the Pack" in smart electric transformation to "Thousands of Horses Galloping" in independent and joint venture, passenger and commercial, domestic and overseas, SAIC will continuously use "Knows Cars, Knows You Better" as the user philosophy, letting technological innovation truly benefit every user.
From 1955 to 2026, from the first user to the 100 Millionth user, from startup exploration to industry leadership — SAIC will continue to travel together with global users and global partners on a Journey of 100 Million, co-creating a new future of beautiful mobility.
