Roewe

Basic Information

Brand: Roewe

English Name: Roewe

Country of Origin: China

Headquarters: Shanghai, China

Brand Type: Chinese

Founded: 2006

Founder: Hu Maoyuan

Official Website: https://www.roewe.com.cn/

Parent Group: Shanghai Automotive Industry Corporation (SAIC)

Brand Overview

As one of China's renowned automotive manufacturers and developers, Roewe's portfolio spans across multiple segments including sedans, SUVs, and MPVs. In 2006, SAIC established the Roewe brand based on the complete intellectual property and technical platforms of the Rover 75, headquartered in Shanghai. Driven by its "China-led, Global Synergy" strategy, SAIC Motor built a global footprint comprising its China Headquarters Technical Centre, the UK Technical Centre, and the South Korea SsangYong R&D Centre. Its Roewe MARVEL X made history as China's first pure electric intelligent vehicle to clinch two major titles simultaneously among the prestigious "Global Four Grand Slams of Industrial Design"!

Emblem Meaning

Set within an inverted triangular shield, the emblem features two standing Eastern lions flanking a traditional Huabiao ceremonial column. The lion, hailed as the king of beasts, symbolises auspiciousness, majesty, and dignity in Chinese culture, while also representing royalty and courage in Western heritage. The Huabiao serves as an iconic cultural totem that embodies national prestige, visionary foresight, and blessings for peace, prosperity, and harmonious progress.

Emblem Evolution

When SAIC Motor established Roewe in 2006, the brand was built upon Rover's core engineering platforms, and it soon acquired Rover's heritage assets, lending visual similarities to the classic Rover insignia. The two standing Eastern lions symbolise China, while the Huabiao represents a quintessential Chinese totem that exudes national dignity and visionary ambition, expressing the brand's confidence and determination to build a Chinese marque into a new global classic.

After 14 years of use, a newly redesigned emblem made its official debut in April 2020. It features a deep, high-tech metallic background to signify the brand's entry into a new era driven by technological innovation. Elements such as the stylised letter 'R' were simplified for sharper brand recall. With 3D electroplated detailing and slanted 3D laser-etched textures, the emblem creates distinct reflections under varying lighting angles. The tapered proportion—broad at the top and narrow at the base—blends seamlessly with its classic shield silhouette.

Latest 2025 Emblem

Model Lineup Overview

Roewe's product portfolio spans across sedans, SUVs, and MPVs. The sedan range includes popular nameplates like the i5, Ei5, i6, and 350; the SUV lineup is anchored by the RX5, RX5 MAX, and Marvel X; while the iMAX8 delivers strong sales in the MPV segment. Notably, the RX5 SUV series has held its ground firmly against formidable domestic rivals like the Changan CS75 PLUS and Tiggo 8 courtesy of its solid product strength, while the iMAX8 MPV matches rivals like the Trumpchi M8 blow-for-blow in overall market competitiveness.

Flagship Model

The Roewe RX5 has garnered strong market attention since its launch. With cutting-edge smart tech and a bold, stylish design, it caters perfectly to the demands of younger buyers in the connected era by blending contemporary Guochao aesthetics with automotive innovation. The striking "Starry Dragon Scale" front grille makes an immediate visual statement, complemented by inner headlamp assemblies accented with yellow inserts and carbon-fibre-style trim panels, while the 14.1-inch central touchscreen in the cabin delivers an immersive, tech-forward cockpit vibe. Under the bonnet, it is powered by the award-winning "China Heart" 1.5T turbocharged petrol engine, pushing out 181 hp and 285 Nm of torque with peak output sustained across a wide 1,500 to 4,000 rpm band. This youthful and sporty SUV continues to earn the trust and approval of drivers everywhere.

Core Technologies

1. 2nd-Generation Dual-Core Plug-in Hybrid (PHEV) System

This electrified powertrain combines a 1.5T centrally mounted direct-injection turbo engine with a 100 kW high-output, high-efficiency permanent magnet synchronous motor. It delivers an ultra-frugal fuel consumption of 1.1 L/100 km alongside robust performance, clocking a 0-100 km/h sprint in just 7.2 seconds. The unit is paired with the world's first 10-speed EDU 2nd-generation intelligent electric drive transmission, which integrates 6 engine gears and 4 motor gears via a dual-input shaft Dedicated Hybrid Transmission (DHT) layout. The gearbox executes seamless, uninterrupted shifts with an overall driveline efficiency exceeding 94%, as featured on models like the Roewe ei6 MAX.

2. Level 2.5+ Intelligent Advanced Driver Assistance Systems (ADAS)

Utilising a dual-sensing fusion setup combining millimetre-wave radar and cameras, this system boosts active safety capability by 30% compared to conventional Level 1 mono-camera systems. The AI Pilot intelligent driving suite provides full-speed Adaptive Cruise Control (ACC) operational from 0 to 150 km/h, along with over ten advanced safety features including Forward Collision Warning (FCW), Autonomous Emergency Braking (AEB), Lane Departure Warning (LDW), and Traffic Jam Assist (TJA). Supported by a 360-degree surround-view camera system, these intuitive smart safety features deliver a safer, more effortless drive, currently available on models such as the i6 MAX and RX5 MAX.

The Brand and China

Roewe is a homegrown marque founded by SAIC Motor in 2006 on the back of the Rover 75's full intellectual property and engineering platforms, commencing commercial vehicle assembly at the newly built SAIC Lingang Plant in 2007. Riding the wave of new energy vehicle growth, Roewe set out to build a dedicated premium smart EV brand. In October 2021, SAIC incorporated Feifan Auto Technology Co., Ltd., officially spinning off its R brand to forge a fresh identity under the Rising Auto marque.