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SAIC Maxus is a wholly owned subsidiary of SAIC Motor Corporation Limited, established on March 21, 2011, and headquartered at 2500 Jungong Road, Yangpu District, Shanghai. The company has a registered capital of 5.82 billion RMB and operates branches including Wuxi, Nanjing, Lingang, and SAIC Maxus RV Technology Co., Ltd.
The brand name "MAXUS" originates from the UK's LDV company. In 2009, SAIC Motor completed the acquisition of LDV's intellectual property and technical platforms, fully inheriting the engineering legacy of a century‑old British commercial vehicle brand. In 2015, the company was officially renamed from "Shanghai Automotive Commercial Vehicle Co., Ltd." to "SAIC Maxus Motor Co., Ltd.," marking its transformation from a traditional manufacturer into a digital‑first automotive company with a C2B customisation business.
SAIC Maxus operates the full "SAIC Maxus MAXUS" lineup, covering MPVs, light commercial vans, SUVs, pickups, and RVs. It also runs the "SAIC Yuejin" brand, which serves the light and medium truck markets as well as special‑purpose vehicles. The company is guided by the core values of "Technology, Trust, Progress" and pioneered a C2B business model in China's auto industry, blending online customisation with transparent manufacturing. With state‑banquet‑grade quality, its vehicles have served international events including the APEC Summit, the G20 Summit, and the Youth Olympic Games.
In 2025, SAIC Maxus completed a full brand refresh across its identity, vision, mission, and values, establishing four strategic pillars: "Globalisation, Technology Maxus, Quality Maxus, and Ecosystem Maxus." The new, tech‑forward "Zhonghui" logo signals the brand's official entry into a new development phase centred on "full new energy."
SAIC Maxus has grown through three phases: absorbing British commercial vehicle tech, expanding its product range, and pivoting to new energy and ecosystems.
Technology Inheritance and Early Growth (2009–2014)
In 2009, SAIC Motor bought the IP, equipment, and core technology of UK's bankrupt LDV, securing the assets of a century‑old commercial vehicle maker. That deal laid the groundwork for what would become SAIC Maxus. In March 2011, Shanghai Automotive Commercial Vehicle Co., Ltd. was registered, and the brand was named "MAXUS"—giving it a "born global" edge from the start. The LDV platform was quickly localised and improved, turning British know‑how into home‑grown capability.
Fast Expansion (2015–2020)
In 2015, the company was renamed SAIC Maxus and started pushing into new segments. In 2017, it pioneered a C2B customisation model in China's auto industry, rethinking how automakers and customers interact. Key models like the G10 MPV, T60 pickup, and V80 van rolled out, building a passenger‑and‑commercial lineup. Exports grew, especially to Europe and Australia. In 2017, the EV80 took home the European Green Fleet "Best Light Commercial Vehicle Manufacturer" award—proof that Chinese commercial vehicles could compete at the top level in Europe. Overseas sales kept climbing.
Full Transformation and Ecosystem Rebuild (2021–Present)
As new energy and smart tech took centre stage globally, SAIC Maxus doubled down on EV investment from 2021. By 2025, the brand was transitioning from a traditional manufacturer to a "green smart mobility partner." That year, it launched the Hongtu 2.0 electric architecture and L4‑level autonomous passenger and cargo vehicles. At the 2025 Guangzhou Auto Show, it unveiled plans for four series and 22 new energy models, plus the 8S Super User Experience Centre and Wealth Creation Ecosystem.
In early 2026, SAIC Maxus doubled down with its "Five New" strategy at the Ecosystem Partner Conference, targeting pickup growth, territory expansion, and Globalisation 2.0. Internally, Yang Huaijing, Chairman of SAIC's Commercial Vehicle Management Committee, made it clear: "Products are the core of our business—and the key to value creation in this second startup." With sharper regional focus and continuous tech upgrades, SAIC Maxus is now pushing for breakthrough in its second entrepreneurial phase and a major step up in global capability.
SAIC Maxus has built a full‑scenario product portfolio spanning four core categories—light vans, pickups, MPVs, and RVs—alongside special‑purpose vehicles. It also covers five powertrain routes: fuel, pure electric, plug‑in hybrid, extended‑range, and hydrogen fuel cell.
Light Van series is SAIC Maxus's foundation. The eDeliver series is positioned as a new‑energy "wealth‑creation workhorse," with models like the V1, V1L, and T1L offering class‑leading space efficiency and reliable performance—setting a new benchmark for logistics fleets. At the 2026 Beijing Auto Show, the industry's first super extended‑range light van—the eDeliver Super EREV—was launched. It pairs a "large battery plus small range extender" with a CATL 50 kWh Tianxing battery (8‑year / 600,000 km warranty), offering 312 km of pure electric range and a total combined range of 1,260 km. The New Delivery series—including the V70, V80, V90, and their EV variants—makes up the other pillar of the light van lineup. On the autonomous front, the eDeliver RoboVAN and RoboBUS feature L4‑level intelligent driving technology, tested over hundreds of millions of kilometres, and are already operating in scenarios like scenic shuttles and park logistics.
Pickup series is SAIC Maxus's global spearhead. Since the first pickup—the T60—launched in 2016, cumulative sales have exceeded 400,000 units across more than 100 countries. The lineup now spans three lines: the flagship Intercity Series, the practical T60 Series, and the premium T70 Series. The Intercity Series is positioned as a "global 5‑star pickup," with the Intercity X becoming the first Chinese pickup to earn both ANCAP and E‑NCAP 5‑star ratings. The 2026 Intercity EV is billed as a "high‑energy operation king," delivering reliable range, charging efficiency, and all‑scenario capability. The new Intercity L recently passed extreme‑cold performance tests, earning the "Extreme Cold Performance Star" certification from the China Automotive Engineering Research Institute. On the day the 400,000th pickup rolled off the Wuxi line, three new models launched simultaneously—marking SAIC Maxus's official entry into the global premium pickup segment, and solidifying its top spot in Chinese high‑end pickup exports.
MPV series covers medium, medium‑large, and large MPVs across the full range—from the G‑series fuel MPVs to the Maxus New Energy MPVs. The G10, G20, G50, and G70 serve business reception and family mid‑to‑long‑distance travel. Following the Maxus New Energy series brand refresh, the Maxus 9 Super Hybrid and pure electric versions target high‑end export markets, while the Maxus 7 Super Hybrid focuses on premium urban commercial and family travel. The Maxus 7 Battery Swap version, with 90‑second ultra‑fast swapping, has already been delivered to platforms like Didi in Shanghai, setting a new efficiency benchmark for ride‑hailing fleets.
RVs and Special Vehicles
SAIC Maxus operates the world's largest RV plant in Liyang, Jiangsu, with an annual capacity exceeding 25,000 units. Its Life, Travel, and Explorer series cover B‑class, C‑class, and pickup‑based RVs. The brand has pioneered a Global Modified Vehicle Ecosystem Alliance, working with the China Society of Automotive Engineers and integrating over 2,000 after‑sales outlets to build a global modified‑vehicle ecosystem with unified chassis standards, quality certification, and after‑sales support—helping "custom commercial vehicles" go from domestic to global and into international supply chains.
In 2025, SAIC Maxus posted steady and significant sales growth. Full‑year cumulative sales reached 222,000 units, up 25% year‑on‑year, with retail sales of 232,000 units and monthly sales achieving 11 consecutive months of year‑on‑year growth. The new energy segment stood out in particular, with EV sales surging 93% year‑on‑year. Domestic monthly new energy penetration crossed the 50% mark, reinforcing the brand's leadership in the commercial vehicle electrification transition.
Pickups and MPVs also performed well. Light vans sold 93,000 units for the year, up 30%, securing the brand's status as China's number one light van brand. Pickups delivered nearly 57,000 units, up 14%. The Maxus 9 Super Hybrid was frequently deployed for state‑banquet‑level official receptions in the luxury electric MPV space. The Yuejin brand achieved a leap, selling 40,000 units—up nearly 128%—with new energy light truck sales climbing 222% year‑on‑year, accounting for nearly 57% of the segment.
While EV penetration accelerated in China, overseas markets also became a major growth driver. In 2025, SAIC Maxus exports broke through 103,000 units, up 25% year‑on‑year. Light van exports ranked first among Chinese brands, while pickup exports ranked second. The brand's deep‑rooted advantage in high‑end developed markets was clear: light vans maintained leadership in market share across Australia, New Zealand, Singapore, and Hong Kong, while pickups posted strong sales in Mexico, Ecuador, Saudi Arabia, and other emerging markets.
Entering 2026, the momentum continued. In January, SAIC Maxus opened with a strong start, selling 18,603 units—up 24% year‑on‑year—with average market share rising steadily. EV sales jumped 52% year‑on‑year, and exports reached 9,205 units, up 12%. Growth in light vans, pickups, MPVs, and RVs was synchronised, with the star eDeliver "wealth‑creation" series surging 90% year‑on‑year, and Yuejin light truck EV sales skyrocketing 161%. SAIC Motor's overall performance also provided a solid platform—in Q1 2026, SAIC Maxus sales rose 14.3% year‑on‑year, demonstrating steady growth resilience. On the ecosystem front, the country's first and industry‑first Maxus 8S Super User Experience Centre officially opened in Shenzhen. By the end of 2025, SAIC Maxus had accumulated over 1.5 million users globally.
SAIC Maxus's technical advantage rests on two pillars: energy diversity and smart technology. The company has long followed a rhythm of "one in production, one in development, one in the pipeline," and is now seeing that approach pay off. It has full coverage across pure electric, hydrogen fuel, petrol, hybrid, and extended‑range powertrains.
Hongtu Super Commercial Electric Architecture is the backbone of SAIC Maxus's new energy push. Now in its second generation, it brings intelligence to the powertrain, chassis, and driver assistance systems, with a 6‑in‑1 electric drive and an 800V high‑voltage setup. To tackle cold‑weather range loss, Hongtu 2.0 uses a semi‑solid battery and an intelligent thermal management system, significantly cutting range drop at -15°C and -25°C compared to rivals. The architecture also supports L4 autonomy, with the Robo line rolling out in 2026.
STACK Full‑Stack Off‑Road Platform underpins the brand's pickups and off‑road models, focused on all‑scenario chassis tuning and next‑gen three‑electric tech—delivering passenger‑car refinement for high‑end pickups and off‑road use. Together, the two platforms support 22 new energy models across four categories.
eDeliver Super EREV is a breakthrough for 2026. It pairs a large battery with a small range extender, offering 312 km of pure electric range and 1,260 km combined. It's the world's first to use CATL's Tianxing blade battery, with a cell failure rate as low as one in a billion. Its dedicated controller and thermal management system keep performance stable in extreme conditions—eliminating range anxiety while lowering total cost of ownership for logistics operators.
On batteries, SAIC Maxus has deepened its partnership with CATL to push the tech further, blending intelligent driving with fast‑charging and swap‑ready systems. The two are building a nationwide network of charging and swap stations, moving into a new phase of smart energy ecosystem integration.
On autonomy, SAIC Maxus has deployed L4 tech on the Hongtu platform for commercial use. The RoboVAN (unmanned logistics) and RoboBUS (unmanned passenger) have logged over 100 million km of testing, with tight software‑hardware integration and solid perception and planning algorithms that put them among the industry's best.
SAIC Maxus was built with a global mindset from the start. Its vehicles are now sold in over 100 countries, with strong positions in key markets like Europe, Australia, and ASEAN. The brand follows a "Global Maxus" strategy, and since 2026 has been pushing that further—layering a systematic overseas expansion on top of its localised approach in Italy.
Europe: Aiming to Be the Go‑To Electric Van. SAIC Maxus vans rank among the top in Australia, Singapore, and Hong Kong. In 2025, the eDeliver3 (EV30) won DHL Europe's biggest order—and then a repeat—with first shipments arriving in Europe in the second half of the year. In Norway, Maxus electric vans topped their segment in January 2026. High‑end models like the eDeliver 9 (New Delivery EV90) were also rolled into logistics fleets across several European countries. In Italy, Maxus launched its Glocal strategy in early 2026—moving from just exporting products to offering a full‑delivery, multi‑standard service network.
Southeast Asia and Oceania: Big Orders, Big Impact. In Australia, the Maxus Big VAN has long led the pack, and the Intercity X EV became the first mass‑produced electric pickup in the market. In 2025, the eDeliver5 (eDeliver V1) landed a long‑term bulk deal with J&T Express in Singapore. The eDeliver V1 and New Delivery EV90 have also launched in Thailand and other countries, drawing a warm reception from local buyers.
Emerging Markets: Pickups on Top. Maxus pickups rank high in South America and the Middle East—including Mexico and Saudi Arabia. Under SAIC Commercial Vehicle's new three‑brand synergy, Maxus, Iveco, and Yuejin are each sharpening their focus on product and ecosystem coverage in different global markets.
Maxus also runs manufacturing and KD plants in Malaysia and Thailand, and is expanding its local production and assembly network. Through tighter links between Chinese plants and overseas bases, and partnerships with global logistics players, mobility operators, and energy infrastructure firms, Maxus is moving fast from product exports to full‑ecosystem delivery.
Looking ahead, SAIC Maxus has set its sights on becoming the "global light commercial vehicle leader." The brand is driving its next phase of competition through five new engines: new user value, new product engine, new channel model, new energy empowerment, and new ecosystem synergy. On that foundation, it is focusing its attack on four strategic battlegrounds: pickup breakthrough, new energy assault, ecosystem upgrade, and overseas expansion.
On the product front, the new energy matrix across its four categories will be further expanded to cover all‑scenario vehicle needs. At the 2026 Beijing Auto Show, Maxus announced that extended‑range and pure electric offerings across light vans, pickups, MPVs, and RVs will be deepened, aligned with the Hongtu and Stack dual‑core architectures. At the same time, the super‑charging and battery‑swap ecosystem co‑deployed with CATL will continue to expand, offering more flexible energy solutions. The industry‑first all‑scenario modified‑vehicle global alliance will also be deepened, covering over 2,000 service stations worldwide and boosting export delivery capability for modified models.
On the global front, SAIC Maxus is sharpening its long‑term localised capability. It will continue to invest and build regionalised supply chains in Europe, Australia‑New Zealand, and Southeast Asia, driving adaptive development and deep localisation through its Glocal strategy. With the newly announced integration of Iveco, Yuejin, and Maxus brand channels, the brand will realise cost savings across R&D, procurement, and channel synergy.
Backed by its solid position as China's number one light van brand, strong pickup exports across multiple emerging markets, and continuous innovation in energy technology and smart product lines, SAIC Maxus is carving out a path from local manufacturing to global competition—reshaping China's role in the world commercial vehicle landscape.
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