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September has historically been the traditional peak season for car consumption. The market performance this year showed characteristics different from previous years: a rebound month-on-month, but still facing pressure year-on-year. According to industry data forecasts, the narrow passenger car retail market size for the month was approximately 1.69 million vehicles, with a month-on-month growth of 9.7%; influenced by the high base of 2.241 million vehicles last year at this time, there was a year-on-year decline of 24.6%, and no explosive market like previous years was seen during the peak season. In an environment of stock competition, only car companies that have been polished by the market and continuously iterate products can gain their own growth share.
Against this backdrop, Hyper AION released September results: terminal sales of 35,494 units, with a year-on-year growth of 21.91%, achieving positive growth against the trend for 7 consecutive months. This performance is considered related to the system potential released by the BU system reform. Unlike relying on short-term price volume pushing, its growth relies on multi-dimensional drive of continuous evolution of blockbuster products, succession of new models, and incremental growth in overseas markets.
In terms of the high-end market, the Hyper brand steadily broadened simultaneously. The Hyper S600, as the Hyper brand's first sports SUV, is equipped with the only dual-chamber air suspension with four-wheel drive within the 200,000 price range, equipped with Eagle Claw System 2.0, all trims standard equipped with LiDAR and ADiGO GSD 3.0 intelligent driving assistance system, standard equipped with over 140 configurations. GAC Hyper stated, it will continue to uphold the proposition of 'Smart Enjoy Life'.
In terms of main models, AION i60 reached a milestone: users exceeded 100,000 cumulative within less than a year since launch, the September 2027 model officially launched refreshed, orders exceeded 20,000 units. The new car completed multiple practical optimizations based on real feedback from owners, including charging port moved to rear, newly added 66L front trunk etc. Simultaneously bringing refresh of 'Tech Trinity', equipped respectively with CATL batteries and Blade batteries, as well as Amorphous Alloy Electric Drive and Huawei Electric Drive, and introduced L4 co-source advanced intelligent driving.
Facing young groups pursuing driving control and personal expression, Ray series first model Ray7 welcomed interior premiere, and simultaneously launched Enjoyment Plan. Users paying 299 yuan reservation fee can lock a total of 8999 yuan in full Enjoyment rights, brand simultaneously established RC Club (Ray Racing Club), and limited delivery of drift experience courses. This model equipped with Super Chassis, Super Three-Electric Systems, Super Intelligence and Exterior Design, equipped with Huawei DriveONE full suite drive-brake integration architecture, pure-blood rear-drive built with aluminum-hybrid front double wishbone and rear five-link suspension, and WeRide L4 co-source intelligent driving.
AION N60, also part of the '60 Twin Stars', continued to exert force in the national intelligent driving track. After winning both preliminary and final championships in Guiyang Intelligent Driving Competition, it also won the Shenyang station competition. As a model facing young people, the car reached 20,000 users in less than 5 months since launch, cumulatively won the 100,000 to 130,000 yuan LiDAR sales champion for 5 months, bringing LiDAR and L4 co-source intelligent driving technology into mainstream price points.
In terms of technology level, 2027 AION RT relies on GAC self-developed amorphous alloy electric drive, with 8.571kWh/100km energy consumption results, set Guinness World Record. The electric drive core uses amorphous alloy thin strip with thickness of only 0.025mm, jointly tackled by CAS Dongguan Institute of Materials Science and Technology and GAC Group, broke mass production manufacturing barriers and achieved scaled application first, relevant manufacturing processes listed in National 'Prohibited and Restricted Export Technology Catalog', and obtained 2025 Global New Energy Vehicle Only Powertrain Innovation Technology Award. Currently this technology is synchronized to main models such as AION N60, 2027 i60 etc.
While the domestic market bloomed in multiple points, overseas markets have become an important growth pole for Hyper AION. Products continued to land in Singapore, Thailand, Colombia, Saudi Arabia, UAE, etc. markets, rankings firmly stayed at the front locally. In the Greek market, its July ranked second in the pure electric sub-market, August ranked third, forming a growth pattern of domestic and overseas two-way pull.
Facing the current accelerated new car launch rhythm, discussions triggered by shortened development cycles of some models, for consumers, choosing cars focuses more on quality stability and brand longevity. Hyper AION relies on GAC Group system, with characteristics of more after-sales outlets, stable parts supply etc., core three-electric systems are self-developed and self-produced, and tech companies jointly participate in ecosystem construction.
National Day holiday is the window period for families to view and change cars, Hyper AION also launched corresponding car purchasing policies. GAC AION launched 'Good Time Good Festival Buy Good Car, Perfect Ten Perfect Come to AION' campaign, covering multiple models such as i60, N60, RT, UT and V Home, up to enjoy 10 layers of privileges, including up to 8000 yuan trade-in subsidy; during National Day, placing orders also allows participating in 10,000 shares of Compulsory Traffic Insurance and Shopping Card lottery. October 1st to 7th, GAC Hyper launched 'National Day Buy Hyper Duo Good Gifts Draw Continuously' campaign, give large amount car purchase cash coupons or iPhone Duo. Additionally, visiting store in October to test drive can collect 'Good Persimmon becomes Pair' Dried Persimmon Gift Box, limited quantity.
