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September has historically been the traditional peak season for car consumption. The market performance this year showed characteristics different from previous years: a rebound month-on-month, but still facing pressure year-on-year. According to industry data forecasts, the narrow passenger car retail market size for the month was approximately 1.69 million vehicles, with a month-on-month growth of 9.7%; influenced by the high base of 2.241 million vehicles last year at this time, there was a year-on-year decline of 24.6%, and no explosive market like previous years was seen during the peak season. In an environment of stock competition, only car companies that have been polished by the market and continuously iterate products can gain their own growth share.
Against this backdrop, Hyper AION released September results: terminal sales of 35,494 units, with a year-on-year growth of 21.91%, achieving positive growth against the trend for 7 consecutive months. This performance is considered related to the system potential released by the BU system reform. Unlike relying on short-term price volume pushing, its growth relies on multi-dimensional drive of continuous evolution of blockbuster products, succession of new models, and incremental growth in overseas markets.
In terms of the high-end market, the Hyper brand steadily broadened simultaneously. The Hyper S600, as the Hyper brand's first sports SUV, is equipped with the only dual-chamber air suspension with four-wheel drive within the 200,000 price range, equipped with Eagle Claw System 2.0, all trims standard equipped with LiDAR and ADiGO GSD 3.0 intelligent driving assistance system, standard equipped with over 140 configurations. GAC Hyper stated, it will continue to uphold the proposition of 'Smart Enjoy Life'.
In terms of main models, AION i60 reached a milestone: users exceeded 100,000 cumulative within less than a year since launch, the September 2027 model officially launched refreshed, orders exceeded 20,000 units. The new car completed multiple practical optimizations based on real feedback from owners, including charging port moved to rear, newly added 66L front trunk etc. Simultaneously bringing refresh of 'Tech Trinity', equipped respectively with CATL batteries and Blade batteries, as well as Amorphous Alloy Electric Drive and Huawei Electric Drive, and introduced L4 co-source advanced intelligent driving.
Facing young groups pursuing driving control and personal expression, Ray series first model Ray7 welcomed interior premiere, and simultaneously launched Enjoyment Plan. Users paying 299 yuan reservation fee can lock a total of 8999 yuan in full Enjoyment rights, brand simultaneously established RC Club (Ray Racing Club), and limited delivery of drift experience courses. This model equipped with Super Chassis, Super Three-Electric Systems, Super Intelligence and Exterior Design, equipped with Huawei DriveONE full suite drive-brake integration architecture, pure-blood rear-drive built with aluminum-hybrid front double wishbone and rear five-link suspension, and WeRide L4 co-source intelligent driving.
AION N60, also part of the '60 Twin Stars', continued to exert force in the national intelligent driving track. After winning both preliminary and final championships in Guiyang Intelligent Driving Competition, it also won the Shenyang station competition. As a model facing young people, the car reached 20,000 users in less than 5 months since launch, cumulatively won the 100,000 to 130,000 yuan LiDAR sales champion for 5 months, bringing LiDAR and L4 co-source intelligent driving technology into mainstream price points.
In terms of technology level, 2027 AION RT relies on GAC self-developed amorphous alloy electric drive, with 8.571kWh/100km energy consumption results, set Guinness World Record. The electric drive core uses amorphous alloy thin strip with thickness of only 0.025mm, jointly tackled by CAS Dongguan Institute of Materials Science and Technology and GAC Group, broke mass production manufacturing barriers and achieved scaled application first, relevant manufacturing processes listed in National 'Prohibited and Restricted Export Technology Catalog', and obtained 2025 Global New Energy Vehicle Only Powertrain Innovation Technology Award. Currently this technology is synchronized to main models such as AION N60, 2027 i60 etc.
While the domestic market bloomed in multiple points, overseas markets have become an important growth pole for Hyper AION. Products continued to land in Singapore, Thailand, Colombia, Saudi Arabia, UAE, etc. markets, rankings firmly stayed at the front locally. In the Greek market, its July ranked second in the pure electric sub-market, August ranked third, forming a growth pattern of domestic and overseas two-way pull.
Facing the current accelerated new car launch rhythm, discussions triggered by shortened development cycles of some models, for consumers, choosing cars focuses more on quality stability and brand longevity. Hyper AION relies on GAC Group system, with characteristics of more after-sales outlets, stable parts supply etc., core three-electric systems are self-developed and self-produced, and tech companies jointly participate in ecosystem construction.
National Day holiday is the window period for families to view and change cars, Hyper AION also launched corresponding car purchasing policies. GAC AION launched 'Good Time Good Festival Buy Good Car, Perfect Ten Perfect Come to AION' campaign, covering multiple models such as i60, N60, RT, UT and V Home, up to enjoy 10 layers of privileges, including up to 8000 yuan trade-in subsidy; during National Day, placing orders also allows participating in 10,000 shares of Compulsory Traffic Insurance and Shopping Card lottery. October 1st to 7th, GAC Hyper launched 'National Day Buy Hyper Duo Good Gifts Draw Continuously' campaign, give large amount car purchase cash coupons or iPhone Duo. Additionally, visiting store in October to test drive can collect 'Good Persimmon becomes Pair' Dried Persimmon Gift Box, limited quantity.
When domestic market growth slows and price wars push industry profit margins to a low of 1.5%, the overseas market is shifting from a "supplementary option" to a key factor determining the life or death of automakers. Leading automakers are seizing profits overseas, marginal brands are seeking survival opportunities overseas, and even Zotye, which has been nearly dormant domestically, has fired its first shot of revival overseas.
With the export share of new energy vehicles exceeding half for three consecutive months, Chinese automakers are accelerating their seizure of the overseas market. Under these impressive data figures, is this path to going global truly smooth?
China Association of Automobile Manufacturers data shows, from January to August 2026, Chinese new energy vehicle exports reached 3.435 million vehicles, a 1.2 times year-on-year increase, with the share of total car exports exceeding 50% for three consecutive months. Under the statistics of China Passenger Car Association, new energy passenger car exports in August reached 518,000 vehicles, a 154.7% year-on-year increase, accounting for 58.4% of total passenger car exports.
The overseas growth rate of leading automakers far exceeds the industry average.
From January to August, Chery's overseas sales reached 1.34 million vehicles, a 68.1% year-on-year increase, still the strongest; BYD's overseas sales reached 1.158 million vehicles, factories in Uzbekistan, Thailand, Brazil and other places have been put into operation, eight own roll-on roll-off ships have been put into operation, and the delivery system is rapidly taking shape; SAIC's overseas sales reached 1.016 million vehicles, a 52.9% year-on-year increase; Geely's overseas sales reached 690,000 vehicles, a 170% year-on-year increase, completing the brand layout in five core European countries: Spain, Germany, Netherlands, Belgium, Luxembourg; GAC's independent brand overseas sales reached 172,000 vehicles, a 136% year-on-year increase, becoming the greatest driver of group sales growth.
In the first half of the year, Chery, BYD, and Geely, three Chinese independent brands, entered the global top ten simultaneously, which is the first time in history. At the same time, the global market share of European automakers such as Renault-Nissan, Stellantis, and Volkswagen is accelerating its decline.
With new energy, "The Rise of the East and the Decline of the West" is no longer a rhetorical device, but a structural trend being verified by data.
Shifting focus is also a trend. This can be seen from the performance of single models.
Taking BYD Seagull as an example, in August, Seagull's retail sales were 10,103 vehicles, but wholesale sales were as high as 40,473 vehicles, which means that this model, once the king of domestic sales, has put more energy into the overseas market.
This is a very wise strategy, given that the profit margin at this level is not high and internal competition is fierce. Geely Xingyuan seized a large share with larger space and rear independent suspension, while new products such as Wuling Bingo and Leapmotor A10 fully attacked Seagull's positions with long endurance and advanced intelligent driving.
Dolphin is the same, August retail sales were only 16,829 vehicles, but wholesale sales were as high as 40,473 vehicles; Seal 07 EV was even harsher, retailing 107 vehicles in August, but wholesale sales reached a stunning 12,343 vehicles.
Actually, it is not just BYD; many automakers have set their sights on the overseas market. Those with a large gap between retail and wholesale sales include SAIC MG's MG4, SAIC-GM-Wuling's Wuling Hongguang MINI EV, Deepal's S05, and so on. Although wholesale sales do not absolutely equal export volume, high wholesale sales basically indicate a strong export effort.
Admittedly, the elimination competition in the Chinese automobile market is producing a batch of models that are "dead domestically but alive overseas." For automakers, this is a secondary utilization of assets; for overseas consumers, it is obtaining mature products at a lower price, seemingly a win-win situation.
The disadvantages are equally obvious. Disposing domestic elimination products overseas may reinforce the stereotype of "Chinese cars = low price and low quality," damaging the overall image of Chinese automobile brands. More importantly, this model highly relies on the "time lag" between overseas and domestic markets. Once overseas markets also enter full competition, these models will lose their survival space again.
Zotye Automobile's movements are the most symbolic. In September 2026, Zotye officially released the Wink Y01 International Edition, clearly "mainly targeting the overseas market," and started mass trial production. Zotye admitted in the announcement that the model "has not yet formed sales so far," and the company "still faces certain capital pressure." In other words, the overseas market has become the only fulcrum for this marginal automaker to restart its complete vehicle business.
Zotye's choice is not an isolated example. As early as many years ago, automakers such as Leopaard and Huatai, which had a certain share domestically, were gradually eliminated due to low product competitiveness, and later, under policy dividends, managed to sell abroad to make a profit.
The logic of overseas market becoming a "resurrection point" holds. It provides a channel to extend the product life cycle outside the red ocean of the domestic market, aligning with the national strategy to encourage automobile exports. However, it needs to be clearly seen that "resurrection" and "rebirth" are two different things. Issues such as channel construction, brand awareness, after-sales systems, and continued capital investment are before us; it is not as simple as transporting cars abroad.
New energy vehicles have achieved the scale expansion of Chinese automobiles; at the same time, due to the previous price wars, a series of chain reactions have been generated.
On the one hand, the driving force behind the high growth of going global is essentially the gap between the collapse of domestic profitability and the temptation of overseas profit margins. Goldman Sachs calculates that the export profit margin of domestic automakers overseas is overall more than 40% higher than domestically. This means that going overseas is not "icing on the cake" for automakers, but a "lifeline" for the profit structure.
On the other hand, selling models with poor sales performance and low product competitiveness domestically to foreign countries, theoretically, will affect the overall image of Chinese automobile brands. On the policy end, it has recently been explicitly proposed that enterprises formulating overseas retail prices "should avoid affecting the interests of overseas consumers and the brand image due to frequent and large price fluctuations."
Premium pricing for high-end models will certainly exist, but achieving "New Energy Vehicle Export Share Exceeds 50% for Three Consecutive Months" is still driven by those low-price volume-selling models. How to balance this will be a problem to face after accelerating the run.
In Malaysia's SUV market, many buyers compare Honda CR-V and Subaru Forester when choosing a car. The price and positioning of these two models are quite close. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price for Honda CR-V in Malaysia is RM 178,200 - 195,900, with a total of 4 versions, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
The OTR price for Subaru Forester in Malaysia is RM 174,000 - 197,000, with a total of 3 versions, including 2024 2.0L S EyeSight GT Edition (RM 189,538), 2024 2.0L S EyeSight (RM 177,538), 2024 2.0L L EyeSight (RM 167,538), etc.
In terms of price, Subaru Forester's starting price is RM 4,200 cheaper than Honda CR-V. Honestly, at this price point, the difference of a few thousand isn't really significant. The key is to look at the overall value and long-term usage costs.
Honda CR-V is equipped with a 2.0L 4-cylinder, 170 hp. Official fuel consumption is 8.0 L/100km.
Subaru Forester is equipped with a 2.0L 4-cylinder, 170 hp. Official fuel consumption is 8.0 L/100km.
Both cars use the same powertrain system, and the driving experience feels basically the same. Fuel consumption is also similar, so there's no need to worry too much about this.
Honda CR-V's safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
Subaru Forester's safety rating is 5★ (Euro NCAP), active safety systems include EyeSight.
Regarding safety features, both cars have received good ratings. However, Honda CR-V's Honda SENSING (ACC, CMBS, LKAS, RDM) and Subaru Forester's EyeSight have some differences in functionality. If you value active safety highly, you can compare their feature lists carefully.
Honda CR-V body length is 4500 mm, trunk 450 L.
Subaru Forester body length is 4400 mm, trunk 400 L.
In terms of space, Honda CR-V's body is 100 mm longer than Subaru Forester, so the interior seating space will be slightly more spacious, especially the rear legroom. If you often carry family members or need to put in a stroller, a larger body is indeed more practical.
Honda CR-V warranty 5 years/unlimited mileage, service interval 10,000km or 6 months.
Subaru Forester warranty 3 years/100,000km, service interval 10,000km or 6 months.
Overall, Honda CR-V and Subaru Forester are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, comparing quotes from several car dealerships, and then test-driving to make the final decision. Buying a car is a big matter, taking some time to research will definitely not go wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Honda HR-V 同 MG MG HS 嚟做比較。這兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你省返做功課嘅時間。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，一共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900） 等。
MG MG HS 喺馬來西亞嘅 OTR 售價係 RM 130,450 - 146,450，一共有 2 個版本，包括 1.5L Standard（RM 105,000）、1.5L Executive（RM 115,000） 等。
由價錢睇落嚟，Honda HR-V 嘅起步價確實係比 MG MG HS 平咗 RM 14,550。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千塊，可能喺配備上會有取捨，具體就要睇你嘅需求。
Honda HR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。
MG MG HS 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 Honda HR-V 嘅 Honda SENSING (ACC, CMBS, LKAS, RDM) 同 MG MG HS 嘅 Basic 喺功能上有些分別，如果你比較睇重主動安全嘅話，可以仔細比較下兩者嘅功能列表。
Honda HR-V 採用 FWD 驅動方式。
MG MG HS 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感覺唔會有太大分別。
Honda HR-V 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
MG MG HS 保修 7 年/150,000km，保養間隔 每 10,000km 或 6 個月。
總體嚟講，Honda HR-V 同 MG MG HS 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵始終都係睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，先至去試車做最終決定。買車係件大事，花少少時間做功課絕對無錯。
In the Malaysian SUV market, many buyers compare the Honda HR-V and Chery Tiggo 8 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time doing research.
The OTR price of the Honda HR-V in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
The OTR price of the Chery Tiggo 8 in Malaysia is RM 129,750 - 129,750, with a total of 1 version, including 2026 1.6T Standard (RM 129,750), etc.
From a price perspective, the Honda HR-V's starting price is indeed RM 13,850 cheaper than the Chery Tiggo 8. If your budget is limited, Honda's entry-level version can already meet daily needs. But note also that the few thousand ringgit difference might have compromises in equipment, which depends on your needs.
Honda HR-V is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Chery Tiggo 8 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain system, the driving experience is basically no difference daily. Fuel consumption is also similar, no need to worry too much about this point.
Honda HR-V's safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
Chery Tiggo 8's safety rating is TBD, active safety systems include Basic.
Regarding safety equipment, both cars have received good ratings. However, Honda HR-V's Honda SENSING (ACC, CMBS, LKAS, RDM) and Chery Tiggo 8's Basic have some differences in functions. If you value active safety, you can compare the function lists of both carefully.
Honda HR-V uses FWD drive type.
Chery Tiggo 8 uses FWD drive type.
Both cars use the same drive type, both are FWD, there won't be a big difference in daily driving experience.
Both Honda HR-V and Chery Tiggo 8 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and equipment, choose the one with richer configuration. In the end, it is recommended to test drive both, personal experience is the most important.
Overall, Honda HR-V and Chery Tiggo 8 are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from several car dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending some time doing research will never be wrong.
In the Malaysian SUV market, many buyers often compare the Proton X90 and Hyundai Tucson when choosing a car. Both vehicles are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X90's OTR price in Malaysia is RM 106,800 - 122,800, there are 4 versions in total, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
Hyundai Tucson's OTR price in Malaysia is RM 143,888 - 197,888, there are 5 versions in total, including 2025 HEV 1.6T AT 2WD Prestige (RM 197,888), 2025 1.6T DCT 4WD Prestige (RM 186,888), 2025 1.6T DCT 2WD Prime (RM 164,888), etc.
In terms of price, Proton X90's entry price is indeed RM 37,088 cheaper than Hyundai Tucson. If your budget is limited, Proton's entry version already meets daily needs. But also note, that few thousand price difference might involve trade-offs in features, depending on your specific needs.
Proton X90's safety rating is 5★ (ASEAN NCAP), active safety system includes ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Hyundai Tucson's safety rating is 5★ (ASEAN NCAP), active safety system includes SmartSense.
Both cars have the same safety rating, and in this class, safety features are considered quite complete. New cars nowadays are not lacking in safety, so there is no need to worry too much about this.
Proton X90 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Hyundai Tucson warranty 5 years/300,000km, service interval every 10,000km or 6 months.
Proton X90 and Hyundai Tucson are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with a better reputation; if you care more about value for money and features, then choose the one with richer features. Ultimately, it is recommended to test drive both; experiencing it firsthand is the most important.
Overall, Proton X90 and Hyundai Tucson are both very good models in the Malaysian market. Which one you choose ultimately depends on your personal needs and budget. We suggest you do your homework, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big matter, taking some time to research will definitely not go wrong.
