From Bangkok to Jakarta, the All-New QQ3 Conquers Southeast Asia

Recently, the all-new Chery QQ3 officially launched in the Southeast Asian market under the overseas name "Chery Q", and debuted in the Thai and Indonesian markets successively, becoming the first overseas landing position of Chery QQ's global strategy.

Chery Q launched in the Thai and Indonesian markets almost simultaneously, both delivering order performance exceeding expectations. Since pre-sales started at the Bangkok International Motor Show on March 24, orders broke 1,000 units in just ten days; as of the official launch on June 24, cumulative orders have forcefully surpassed 3,000 units. In the Indonesian market, as of July 25 / end of July, orders have exceeded 6,000 units. This is not an accidental explosion in a single market, but a verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

In 2006, the old QQ entered Thailand and Indonesia, becoming a youthful memory for a generation of Southeast Asians. In 2026, the all-new QQ3 returns in the name of Chery Q, completing a brand leap from "national transport car" to "global premium compact car" over 20 years. Chery Thailand General Manager Jim Lee stated directly at the launch event: "Chery QQ has accompanied Thai users for 20 years, this is the strongest confidence in our deep cultivation of the local market." The Indonesian market also attracted a large number of middle-aged family users to reserve Chery Q due to "nostalgia".

62% of Chery Q's orders in Thailand come from female users, with many young people spontaneously checking in and sharing on Facebook and Instagram. Real user word-of-mouth is far more persuasive than official publicity. Product advantages are highly matched with local terrain: small and easy to park (Bangkok narrow streets), extremely low operating costs (electricity cost per 100km is only 5 Baht), no worries about wading in rainy season (IP68 waterproofing), cute design with high recognizability ("cute shape, high head-turn rate").

Chery Q is not a cheap special model for Southeast Asia, but a global product with the same platform, standards, and quality as the domestic all-new QQ3. Zhang Hongyu, Vice President of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Chery Brand Domestic Business Group, stated clearly: "From chassis architecture, battery safety to body structure, we synchronously adapt to Southeast Asian right-hand drive regulations, undergo strict tests in multiple global regions, do not reduce specifications, do not produce special models." Zeng Shuo, Assistant General Manager of Chery Sales Indonesia (CSI), also emphasized: "In Indonesia, Chery always prioritizes quality over profit."