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Chery QQ is an iconic brand under Chery Automobile, once representing the most representative "National Car" IP in the history of China's automotive industry. In 2026, Chery QQ completed its deep evolution from a single model to an independent new energy brand, positioned as an "AI Smart Fun Electric Vehicle Brand." The new brand adheres to the concepts of "Joy, Intelligence, and Equality," focusing on providing high intelligence-to-value electric mobility solutions for the younger generation. By integrating Chery Group's Mars Architecture, Kunpeng Power, and the latest AI computing power, Chery QQ has formed a complete product matrix covering micro cars (QQ Ice Cream) and small cars (All-new QQ3), serving as the core force in Chery Group's new energy strategy to cultivate the entry-level and intelligent driving equality market.
The history of Chery QQ is a history of car popularization in China. In 2003, the first-generation Chery QQ launched with the slogan "The first car for young people". With its rounded and cute design and highly competitive pricing, it quickly became popular across the country, achieving a glorious record of selling over 1 million vehicles in ten years.
In 2021, with the rise of the new energy wave, Chery revived the QQ sequence, launching the all-electric micro car "QQ Ice Cream", successfully entering the premium commuting car market. From 2024 to 2025, Chery launched the "QQ Brand Independence" process, elevating it from a single product line to an independent brand operation system. On February 6, 2026, Chery held the "QQ Night" brand strategy launch event, officially releasing the new brand logo and AI technology architecture. In March 2026, the all-new generation A0-class sedan QQ3 started pre-sales. The blind order volume broke through 27,000 units in just 3 hours, marking the QQ brand's kingly return after 23 years in the identity of "AI Intelligent Driving".
Chery QQ brand in 2026 formed a product layout with dual lines of "Premium Commuting" and "Smart Advancement":
QQ Ice Cream: Positioned as micro all-electric commuting cars. The 2026 models offer ranges from 155km to 220km. Including diversified configurations such as Sweet Edition, British Edition, Queen Edition, etc., with a price range maintained between 39,900 - 49,900 Yuan, continuing to consolidate its status as the "National Commuting First Choice".
All-new QQ3: Brand strategic flagship model, positioned as "AI Smart Fun All-electric Sedan". Vehicle length is about 4.2 meters, wheelbase reaches 2700mm. This car adopts a rear-engine rear-wheel-drive layout, offering two range versions of 310km and 420km (CLTC), and introducing L2-level autonomous driving and smart cockpit technology to the sub-market under 100,000 Yuan for the first time.
QQ Wujie Series: Planned crossover model, expected to launch by the end of 2026, focusing on outdoor personalization and multi-functional space layout.
Entering 2026, Chery QQ showed a strong momentum of revival. As of the first quarter of 2026, QQ brand monthly sales broke 45,000 units, with the QQ Ice Cream continuing to occupy the top three positions on the micro car sales list. After the launch of the all-new QQ3, its differentiated competitive advantages of "rear drive, independent suspension, and intelligent driving" triggered heated discussion among young car buyers. Data shows that among QQ3 users, young people aged 25 to 35 account for over 65%, and the proportion of first-time car buyers has significantly increased. In Tier 2 and Tier 3 cities, Chery QQ achieved extremely high market penetration through its "Thousand Stores, Ten Thousand Points" service network, becoming an important support for Chery Group's monthly sales of 240,000 units.
Chery QQ's core competitiveness in 2026 lies in "AI Empowerment" and "Driving Equality":
Falcon Intelligent Driving System: Co-developed with mainstream intelligent driving solution providers. The All-new QQ3 is equipped with Falcon 500 intelligent driving assistance, supporting Highway NOA, over 100 automated parking scenarios, and all-around active safety, breaking the industry stereotype that "Small cars have no intelligent driving".
Carmind Agent: Based on Qualcomm Snapdragon 8155 chip, integrating AI large model voice interaction, supporting natural semantic understanding and in-vehicle terminal-side logic processing, enabling entry-level models to have a silky interaction experience.
10-in-1 Integrated Electric Drive: Adopting a high-integration electric power system, motor efficiency reaches up to 94.5%. Paired with rear-engine rear-wheel-drive layout and rear multi-link independent suspension, enabling the vehicle to maintain low energy consumption while possessing a 5.2-meter ultra-small turning radius.
Bedrock Body: Addressing the pain points of small car safety, the proportion of high-strength steel usage reaches 72%, equipped with 360° ultra-high strength steel battery armor protection, passing the industry's strict 6-dimensional electric safety certification.
Chery QQ brand is becoming the vanguard of Chery's globalization strategy. In March 2026, Chery QQ debuted at the Bangkok International Auto Show under the name "Chery Q", and plans to achieve localization production at Chery Thailand New Energy Center. In Malaysia, the QQ brand challenges the entry-level market of traditional national brands (such as Perodua) by cooperating with local partners and utilizing its high intelligence-to-value advantage. At the same time, Chery QQ has successfully entered some South American and European countries. With fashionable design and mature electric technology, it has become a powerful tool for Chery to win over young audiences in the international market.
The goal of the Chery QQ brand is to become the "Global Smart Small Car No.1 Brand". Within the next three years, the brand will continue to cultivate "Intelligent Driving Equality", planning to bring end-to-end large model intelligent driving technology to lower-priced models. At the same time, the QQ brand will build a "Joyful Mobility Ecosystem", covering modification culture, intelligent fun community, and green energy recycling. With the global delivery of multiple strategic models in 2026, Chery QQ is not only reviving a classic name, but in the second half of the new energy sector, through technological progress, enabling more people to enjoy high-quality intelligent mobility.
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