On September 22, the launch event for the all-new QQ3 Modern Edition was held at Wuhu Jiuzi Square. The new car's official guide price is 88,900 yuan, the additional purchase price is 86,900 yuan, and the trade-in price is 83,900 yuan. This version is an official customized version of the QQ3, launched for urban commute users who pursue personalized appearance and cabin quality. The new car continues the product hardware foundation of the all-new QQ3, with targeted upgrades on exterior kits and interior materials.

In terms of market sales, the all-new QQ3 has achieved sales breaking 10,000 for 5 consecutive months. Single-month sales in August reached 19,103 units, with a month-on-month growth of 64.07%. Total orders domestically and internationally have exceeded 100,000, with pre-sale orders in overseas Thailand and Indonesia markets exceeding 20,000 units. Looking back at the brand history, the QQ series has cumulative sales exceeding 1.6 million units, with products sold to over 100 countries and regions. Since entering the electric era, this model has received certain market feedback in both domestic and overseas markets Chejiahao.

This launch event broke the traditional stage launch model, setting up multiple experience zones on-site and turning the launch activity into an experience activity open to citizens. Attendees could visit global quality technology exhibition booths and multiple modified sample car display areas. A total of 6 modified vehicles in different styles were displayed on-site, covering domestic style, coastal vacation, pet, outdoor, and other usage directions, intuitively displaying the model's modification expansion capabilities.

Chery Brand Global Spokesperson Sun Li attended the event to complete the new car delivery session for car owners. Stand-up comedians participated in the on-site interaction. This time it was really The Queen's Strict Selection! The quality display area placed white body shells, integrated hot-formed door rings, and other physical exhibits to intuitively display body structure and interior materials to the outside, and present vehicle test-related data on-site.

The Modern Edition adopts a Neo-Retro design concept, adding retro style kits on the basis of the original square-circle aesthetics. Exterior offers two exclusive paint colors: Modern Era and Anne Pearl, equipped with Time Emblem wheels, Wind Trace racing decals, Gilded chrome trim, and retro white front and rear bumpers. Paint uses PPG, Kansai supplier coatings, adopting a six-layer spraying process. Interior adopts Cloud Velvet Beige color scheme, center console and door panels feature houndstooth texture, ceiling, A/B pillars, and sun visors are wrapped in velvet material, equipped with dual soft-light vanity mirrors for driver and passenger, seats support ventilation and heating functions Chejiahao.

Whole vehicle hardware follows the native pure electric platform, rear-mounted rear-drive layout, equipped with four-wheel independent suspension, front and rear axle load ratio 50:50. Body cage structure high-strength steel accounts for 82%, equipped with integrated hot-formed door rings, hot-formed steel strength 1300MPa. Battery uses CATL battery cells, completed six-dimensional electrical safety verification, supports IP68 waterproofing.

Intelligent configurations include Qualcomm 8155 chip, 15.6-inch 2.5K center console screen, equipped with Carmind large model, supports outside-vehicle voice control of trunk and outside-vehicle broadcasting. 70L electric front trunk supports 8 opening methods, simultaneously equipped with L2 level assisted driving, 100+ scene automatic parking, 540° panoramic image. Vehicle supports OTA iteration, the manufacturer will continuously update cabin and driving-related functions based on user feedback, there are also six preset in-vehicle scene modes such as nap, pet, camping, standard 6.6kW external discharge function, adapted for outdoor travel needs Chery QQ.

The Modern Edition is essentially a personalized version completed by the factory. Currently, in the mini and compact pure electric small car market, many users have modification needs, but self-modification carries risks regarding compatibility and warranty. The Modern Edition takes the retro modification style that users like on the market, transforms it into factory mass-production configurations, no need for users to modify later themselves. The vehicle has not modified the three-electric, chassis main hardware, range and power parameters remain consistent with the standard version, improvements focus on exterior kits, interior materials, and some detail configurations.

Facing the fiercely competitive commute electric vehicle market, the all-new QQ3 relies on the accumulated sales base, The Modern Edition is used to supplement the personalized niche market, providing consumers with factory personalization options, instead of simply relying on user self-modification. Overall, the advantage of this model lies in the complete factory warranty, complete set of retro exterior and interior, helping the all-new QQ3 to surge to new sales heights.

By/Guo Yao

On September 22, the QQ3 Modern Edition was launched under the theme of "QQ Show and its Friends". The new car announced three price levels: Official Guide Price 88,900 RMB yuan, Additional Purchase Price 86,900 RMB yuan, and Limited-time Trade-in Price 83,900 RMB yuan.

"Such a small car, yet invited so many big names (Famous actress Sun Li, Stand-up comedian Feng Zihao, Bu Jingyun, Island Owner attended), even the appearance fee isn't enough," sitting at the outdoor venue of Wuhu Jiuzi Plaza, hearing passersby comments outside, I couldn't agree more. I randomly searched for QQ3 performance, and was shocked. Combined wholesale from March to August 2026 totaled 68,916 units; Retail basis March-August totaled approx. 58,900 units. Wholesale exceeded 10,000 for 5 consecutive months, August surged to 19,100. Cumulative domestic and foreign orders already exceeded 100,000 units (including pending delivery). Looking back further, QQ3's predecessor, the old gasoline version (Production ceased 2003–2014), cumulative total sales were approx. 1.54 million units. It was the national legend car of that year, sold to over 100 countries globally.

"Hasty, offended," I muttered in my heart. QQ3 was actually an exceptionally capable strong contender back then, also the favorite of young people in that era. So, are the users of the current QQ3 Modern Edition the children of that generation grown up? Truly "Evolved QQ, Perpetual Customers".

01

Why can the continuously upgraded QQ3 always win over young people?

From 2003 when the first generation QQ launched with a price under 50,000 RMB yuan, using bright colors and a "smiling face" front to break the monotony of black, white, and gray in the Chinese car market, to cumulative sales exceeding 1.6 million units before production ceased in 2014, best-selling in 100+ countries and regions domestically and internationally, QQ was always that small car that made ordinary families feel "it's feasible to own a car for the first time". And the brand new QQ3 Modern Edition now, clearly wants to turn this "feasibility" into "desire".

The Modern Edition takes Neo Retro Futurism design language as its core, implementing a systematic upgrade on appearance, interior, and detail texture. Exclusive "Modern Era" Retro Green and "Annie Pearl" Milk Apricot two paint colors adopt 6-layer 2K high-quality paint process from Kansai, PPG suppliers. Time Badge Wheels, Wind Track Racing Decals, Golden Era Grille, Gilded Chrome Strips, Retro White Front and Rear Bumpers — these details that once only appeared in luxury brand customization packages are now offered by the factory as a package. As Zhang Hongyu said at the launch event: "Exterior, classic looks; Interior, unwavering persistence. Native Intelligent Pure Electric Platform, Master-level Chassis Tuning, All-dimension Safety Protection, Global Quality Validation — this hardcore foundation achievements the brand new QQ3 Modern Edition!"

Sitting inside the car, the idea of "bringing haute couture details into small cars" is even more distinct. Roof, A/B pillars, sun visors all upgraded with velvet wrapping; Center console panel, seats, door inner inlays incorporate houndstooth haute couture texture, matching modern color-contrast webbing. Brand new "Cloud Velvet Beige" cabin color scheme makes the whole cabin permeate a relaxed atmosphere like a fashion boutique. 15.6-inch 2.5K center screen matched with Qualcomm 8155 chip, built-in Carmind Large Model, supporting AI Natural Language Interaction. 70L Smart Electric Frunk supports 8 opening methods, cooperating with 6.6kW External Discharge and 4 1/4 Eco Thread Extension Interfaces. Camping, Markets, Outdoor Light Social Scenarios, Multiple gameplay unlocked at will.

But more interesting than product power is this generation of young people's attitude towards QQ3. Blind order data shows, 72% of users are aged between 25-35, 58% are female, Tier 1 and Tier 2 city customer share exceeds 60%. Among them, most have never seen the old QQ — what they buy is not nostalgia, but a "Chinese small car symbol belonging to our generation".

This also explains why those modified cars at the launch event were so eye-catching. Chinese Style Small Car, California Holiday, Cat Car, Hand-painted Car, Urban Safari, Outdoor Mountain Travel — six distinct style modified QQ3s lined up in a row, from low-key Chinese Style to Coast Holiday, from pet companionship to outdoor exploration, every one is telling the same thing: QQ3 is a canvas, and young people are the ones holding the pen. Chery's co-branding cooperation with "Honor of Kings · Chapter of Glory" even extends this co-creation to the digital world most familiar to young people.

More importantly, Chery designed a "99 brand new QQ3 Free Giveaway" gameplay for blind order users, encouraging users to share stories related to QQ on social platforms. This is no longer just selling cars, but building a young social arena with "Happiness" as the base color.

02

QQ Same Inside and Outside: A Globalization Narrative of a Small Car

If the hot sales in the domestic market verify QQ3's appeal among young groups, then the performance in the overseas market reveals the deeper value of this small car.

In 2026, the brand new QQ3 officially landed in the Southeast Asian market under the overseas name "Chery Q", first landing in Thailand, Indonesia two major core regions. Launched in Thailand in June, orders exceeded 3,000 units; Sold in Indonesia in July, orders exceeded 6,000 units. This is not a accidental explosion in a single market, but a verification of the systematic competitiveness of Chinese boutique small cars in the Southeast Asian market.

A sentence said by Chery Thailand General Manager Jim Lee was impressive: "'Chery QQ accompanied Thai users for 20 years, this is our biggest confidence for deep-plowing the local market.'" As early as 2006, the first generation Chery QQ had already entered Thailand, Indonesia, deeply imprinted in the memories of two generations of Southeast Asian consumers. After twenty years, Chery Q returns to this market. Thailand market 62% of orders come from female users; many Gen Z young people spontaneously check in and share on social platforms, compact body adapts to Bangkok narrow streets and alleys. Indonesia market has many middle-aged family users who reserved Chery Q due to "nostalgia".

Zhang Hongyu's attitude was distinct when discussing overseas markets: "From chassis architecture, battery safety to body structure, we simultaneously adapt to Southeast Asian right-hand drive vehicle regulations, experiencing harsh tests in multiple global regions, no cut-down specs, no exclusive versions." The new QQ3 and domestic version adopt the same car building standards, same technology platform, only completed localization adaptation optimization for Southeast Asian road regulations and hot and rainy climate. This "same cooling and heating globally" quality persistence lets Chery Q, together with MINI, Smart, build the "World's Three Little Ones" small car culture matrix.

From Bangkok to Jakarta, a small car crosses 20 years, relying on this solid momentum, stably parked in the lives of two generations again. As Chery demonstrated, every 17 seconds one "Chery-made" vehicle heads overseas, Chery products best-selling in 130+ countries and regions globally. And QQ, is the most emotionally warm splash in this wave of going global.

03

From National Legend Car to Cultural Asset: QQ3's Historical Coordinate and Practical Significance

Looking back at QQ3's history, there is a set of numbers that cannot be bypassed: First generation QQ series cumulative sales 1.6 million+, best-selling in 100+ countries and regions domestically and internationally, champion of Chinese micro sedan sales for four consecutive years, in 2011 became the first domestic micro sedan to break 1 million sales. In that era when Santana cost 200,000 yuan, QQ let ordinary people touch the steering wheel for the first time with 30,000 yuan. It solved not only transportation needs, but also the dignity of "from nothing to something" for a generation of Chinese families.

In Chery brand's sales structure, QQ's weight was never diluted. In 2025, Chery Group annual cumulative sales exceeded 2.8 million units, Chery Brand annual sales 1.7009 million units, contributing 60.6% of sales share, and QQ is one of the three major business divisions of Chery Brand. After brand new QQ3 launched, sales exceeded 10,000 for 5 consecutive months, August single month sales reached 19,103 units, accounting for approx. 25.5% of Chery domestic insurance quantity, far higher than Dolphin + Seagull share in BYD domestic market. It has become the only Chery New Energy model with monthly sales over 10,000.

But QQ3's significance is far beyond sales figures. For Chery, it is the earliest touchpoint for young groups to contact this brand. Blind order users, post-90s generation share exceeds 53%, 72% of users are 25-35 — this group might have never driven the old QQ, but QQ3 is their first car to build an emotional connection with the Chery brand. As Yin Tongyue said: "We want to make Chery QQ into China's MINI, China's Smart, make it a classic belonging to China."

Looking deeper, the QQ brand has always continued a consistent "Happiness" gene. It once carried a generation's beautiful memory of owning their first car, also in the Smart Electrical era, it transformed users' demand for aesthetics, intelligence and self-pleasing expression into more contemporary travel experiences. From "QQ Elementary School" letting car friends become each other's "classmates", to cross-dimensional linkage with "Honor of Kings", to the talk show and modified car display at the Modern Edition launch event, QQ is always doing the same thing: let happiness become the brand bond connecting users.

From National Classic to Global Happiness, from one generation's youth memory to the next generation's lifestyle choice — the launch of brand new QQ3 Modern Edition let QQ go from classic memory to modern rebirth. What expands is not just space, not just sales, but also its irreplaceable influence in the Chery system, and the confidence it carries for Chinese small car culture to go global.

The all-new QQ3 Modern Edition is now available. National suggested retail price: 88,900 yuan, trade-in price: 83,900 yuan.

4 major launch benefits, value up to 27,000 yuan.

Happy QQ, uniquely different. The small car market fears "cheap but compromised". What the QQ3 Modern Edition aims to do is deliver both the right price and the right joy.

[Global Sales]

QQ series cumulative sales 1.6 million+, best-selling in over 100 countries and regions worldwide. In August, all-new QQ3 sales reached 19,103 units, a 64.07% month-over-month increase; sales exceeded 10,000 for five consecutive months. Pre-sales in Thailand and Indonesia saw cumulative orders break 20,000; since launch, domestic and international orders have surpassed 100,000. Simply put: Hot in China, popular globally, small cars also see China's speed.

[Modern Looks]

Neo-Retro design concept, aesthetics of square and circle. "Modern Era" and "Anne Pearl" exclusive color schemes. Fully coated same-color paint, 6-layer 2K high-quality car paint, no fading for 10 years. Recognized by the Red Dot Design Award for four consecutive times; the all-new QQ3 won the 2026 Red Dot Product Design Award. Small cars can also possess strong design assets. Take it out, commuting becomes a runway, camping becomes a set.

[Safety & Body]

Rock-solid body, high-strength steel accounts for 82%, hot-formed steel accounts for 16%. Rhino battery, CATL battery cells, IP68, six-dimensional electric safety certification. Native pure electric platform, rear-wheel drive, 4-wheel independent suspension, 50:50 front-rear axle load ratio, 5.2-meter turning radius. Simply put: Small cars are agile, not floating; small size, safety not compromised. Safety isn't about size, it's about attitude.

[Intelligent Comfort]

8155 chip + 15.6-inch 2.5K screen, Carmind Large Model, CarPlay, HiCar, CarLink. 540° panoramic view, 100+ full-scenario automatic parking, L2 assisted driving. 6 major intelligent scenarios: Power Nap, Baby, Pet, Karaoke, Sentry, Camping. 70L intelligent electric front trunk, 8 opening modes; 6.6kW external discharge. Picking up kids, commuting, camping, photography, one car multiple uses. It's not just a car, it's the perfect travel companion.

[Driving & Handling]

Native intelligent pure electric platform, 10-in-1 electric drive, 4-wheel independent suspension, rear-wheel drive, 50:50 front-rear axle load ratio, C-EPS brushless motor steering, 5.2-meter turning radius.

70L intelligent electric front trunk, 8 opening modes; 1/4 ecosystem thread interface; largest in class 6.6kW external discharge. 2.11C fast charging, 30% to 80% charging fastest 16.5 minutes; CLTC 420km.

[Conclusion]

The small car market is lacking not another commuter car, but a car people are willing to drive, photograph, and share.

All-new QQ3 Modern Edition, modern mobility, make happiness more stylish. The price is set. The rest is up to user experience.

By Xia Ning

September 22, Wuhu Jiuzi Square.

A breeze from the lake blew; what brought the square to life first was not the stage, but the "QQSHOW Happy Ticket" pickup area.

The QQ Show and Friends of TA, along with the QQ3 Modern Edition launch event, turned the new car launch into a joyful show where young people were willing to browse, photograph, and share on Moments.

Entering the scene without the usual routine: Check in at the Global Sales Area first, then touch the white body and integrated hot-formed door rings in the Quality Area, then view global user stories, and get pulled away by the Modding Area and Modern Edition Display Area. No one rushed you to listen to a PPT; everyone walked and played, played and photographed. What QQ3 wanted to say was all right in front of you: It's not just cold parameters; it's more like a happy companion accompanying you out, playing with you, and helping you capture photos.

Sun Li arrived. As the Global Ambassador for Chery Brand and Chery QQ, standing next to the new QQ3 Modern Edition, the shutter sounds didn't stop on site. #Nian-Niang's Strictly Selected Car is Here#, #Nian-Niang's Strictly Selected Small Car Looks Like This#, instantly created visuals. She talked about her approval of the QQ brand and shared feelings that the new car looks good, is easy to use, and is easy to drive. She even personally delivered the new car to fans. The launch was announced on stage, and the keys were handed to users off-stage; happiness drove directly from the event into the owners' lives.

Bu Jingyun, Feng Zihao, and Daozhu, three talk show actors, took the stage, making the style more relaxed. They didn't read the spec sheet but wove highlights into jokes. #QQ3 Happy Show#, #Chery Launch Event Happiness Maxed Out#, and with laughter, they were remembered.

Still the most creative area was the Modding Area. 6 modified cars including Chinese Style Small Car, California Holiday, Cat Car, Hand-painted Car, City Hunter, Outdoor Mountain Travel plus Itasha lined up in a row. Chinese Style Small Car used light mist blue and soft mist pink with red plum patterns; California Holiday had island car stickers, roof tent, surfboard and trunk coffee bar; Cat Car was covered in plush, round like a little kitten; Hand-painted Car had orange body plus "Wooho!" element; City Hunter used grey-blue beige, retro round lights and wood details; Outdoor Mountain Travel had side tent, table and chairs, side climbing ladder, roof tent, toolbox, oxygen tank all arranged. Someone said after watching: This is not looking at cars, this is looking at QQ3's versatile blind box.

Fun aside, QQ3 dares to play like this because the foundation is strong. The new QQ3 Modern Edition continues the QQ brand's 20+ years of classic small car genes, using NeoRetro design concept, adding retro-futurism in square-round aesthetics. From 2025 to 2026, Chery New QQ won the Red Dot Design Award 4 consecutive times; the new QQ3 won the "2026 Red Dot Product Design Award", and the smart cockpit interaction interface won the "2026 Red Dot Brand and Communication Design Award". Modern Era and Anne Pearl two exclusive colors, fully wrapped same-color paint, Time Badge wheels, Wind Trail Racing Decals, Golden Era Grille, Gilded Chrome Trim, Retro White front and rear bumpers, matched with Cloud Velvet Beige interior, Houndstooth texture and Velvet wrapping, writing "Exquisite" from outside to inside.

Safety didn't compromise because of "small". The Rock Body used a 5-vertical-8-horizontal cage structure; high-strength steel accounts for 82%, hot-formed steel accounts for 16%, integrated hot-formed door ring strength reaches 1300MPa; Rhino Battery uses CATL cells, IP68 waterproof, 360° fully wrapped high-strength armor, extreme thermal safety management, passed China Automotive Technology and Research Center NESTA 6D Electric Safety Certification. Plus 6 airbags, AEB active braking, BSD blind spot monitoring, door opening warning, ONEBOX integrated brakes bring 38m 100km shortest braking distance, daily commute, pick up and drop off, parking, long distance, heart feels more grounded.

Intelligence and driving control are its "Happiness Accelerator". 15.6-inch 2.5K center screen paired with Qualcomm automotive-grade 8155 chip; Carmind large model can chat, answer, plan; CarPlay, HiCar, CarLink all available; 540° panoramic image, 12 ultrasonic radars, 100+ all-scenario automatic parking, L2 level assisted driving, let novice parking also calm. Short rest, Baby, Pet, Karaoke, Sentry, Camping 6 major scenes one-click switch. Chassis based on native intelligent pure electric platform; ten-in-one electric drive, four-wheel independent suspension, rear-drive, 50:50 front-rear axle load ratio, C-EPS brushless motor steering, paired with 5.2m turning radius, city streets weaving easily and steadily. 70L smart electric frunk, 1/4 ecological thread interface, 6.6kW V2L, camping, shooting, pet, social all open. August OTA also upgraded exterior voice, automatic ejection parking, 540° panoramic AVM rain night mode, Carmind 1.5 "Xiao Qi Chat", car will grow, happiness will also update.

So why are so many people willing to buy? The answer lies in those check-in areas on site. QQ series cumulative sales 1.6 million+, selling well in 100+ countries and regions. In August, new QQ3 sales 19,103 units, MoM growth 64.07%, sales over 10k for consecutive 5 months; Thailand, Indonesia pre-sale cumulative orders quickly broke 20,000, since launch overseas/domestic orders broke 100,000. Global road tests covered 9 major regions, 44 countries; single car test longest mileage over 300,000 km, 1000+ virtual verifications, 2000+ bench verifications, over 3 million km vehicle verifications. As of August, QQ series female users account for 56%, self-pleasers, modding players, outdoor explorers, quality experiencers are all included. Data is not noisy, but speaks well: Happiness is not shouted out, it's voted by car by car, order by order, user by user.

From Jiuzi Square's happy tickets, to the delivery keys in Sun Li's hands, to 6 modified cars and 100k+ orders, the new QQ3 Modern Edition turned the launch event into an enterable, interactive, shareable city happiness event. Modern travel, make happiness more stylish. This launch event, like QQ3, is not pretentious, very fun, and also worth posting on Moments.

As a "top mid-career star" in the entertainment industry, Sun Li has lived her life to be authentic, restrained, and resilient. This is just like Chery Automobile, which is about to turn 30, and just like this resurrected Chery QQ3.

When Sun Li first debuted, she took an old model QQ driven by her agent to run all over Beijing to film. Now, as the "Best Actress", she still likes driving herself and has become a good driver in directors' eyes. In this new QQ3 Modern Edition endorsement shoot, Sun Li drove it herself too, praising it greatly: This is a "pretty good car".

How Much Does the New Car Cost?

On September 22, at Jiuzi Plaza in Wuhu, Anhui, the new QQ3 Modern Edition launched, with an official guide price of 88,900 yuan. There is also a 2,000 yuan additional purchase subsidy and a 5,000 yuan trade-in subsidy.

Regarding purchase benefits, there is lifetime free basic data, 2 years of entertainment data gifted, lifetime free OTA upgrades, lifetime warranty for the whole car for the first non-commercial owner, excluding wear-and-tear parts and special components. If the battery capacity drops more than 30% within 8 years or 150,000 kilometers, the battery is replaced for free; lifetime free roadside assistance; place an order before 24:00 on September 23, get a signed car model; original factory wind track racing stripes, limited to 10,000 units.

Where Does the Extra 10,000 Go?

Previously, Chery QQ3 had four model versions, with 310km and 420km two range versions, the price range was 58,900 to 78,900 yuan.

The Modern Edition launched this time only has 420km range, the price is 10,000 yuan more, equipped with CATL cells, featuring 5 cameras, 12 ultrasonic radars, 2 millimeter-wave radars, providing L2 level assisted driving functions including full-speed adaptive cruise control, lane departure warning, active braking, DOW door opening warning, front/rear collision warning, rear-cross traffic alert, lane change assist, lane keeping assist, lane centering, start reminder, etc., also added power front trunk position memory, adaptive high/low beam, steering wheel heating, passenger electric adjustment seat, and other configurations.

What is Modern?

This new car starts with the Neo Retro new retro design concept. On the basis of the original square-round aesthetics of the new QQ3, using fully wrapped color paint craft, Time Badge wheels, wind track racing stripes, Golden Age grille, glowing chrome trim, retro white front/rear bumpers, and other elements, creating an exquisite, personal modern style.

In terms of appearance, there are two exclusive color schemes: Modern Era and Anne Pearl, adopting fully wrapped color paint craft, the body presents a uniform, full glossy texture from different angles.

The interior is Cloud Velvet Beige, soft and bright, expressing a relaxed attitude towards life.

It also integrates houndstooth custom texture into the center console decoration panel, door insert trim, and seat backrest, using modern color-blocking tape to embellish the seats and central armrest box.

The car ceiling, A/B pillars, and driver/passenger sun visors are upgraded with velvet wrapping.

Resilient Sales

It has been on the market for half a year, how does the new QQ3 sell?

Sales exceeded 10,000 for 5 consecutive months, August sales reached 19,103 units, a 64.07% month-on-month increase. A great start, ranking fourth on the domestic small car sales chart in August.

As a global car, cumulative orders in Thailand and Indonesia exceeded 20,000, domestic and overseas orders combined exceeded 100,000 units, forming a dual-line hot sales trend.

How About Small Car Safety?

The more people buy small cars, the more they need safety.

The Rock Body has a 5-long-8-transverse cage structure, with 82% high-strength steel and 16% hot-formed steel, using a 1300MPa integrated hot-formed door ring. Multiple parts of the A-pillar, B-pillar, and sill use laser welding technology to weld the hot-formed steel together, manufacturing the entire door ring through hot forming.

The Rhino Battery is equipped with CATL cells. The battery pack is fully wrapped with high-strength steel DP780, giving owners peace of mind.

The car interior is equipped with 6 airbags, including dual front airbags, side airbags, and through-type side air curtains, providing more comprehensive buffering and protection for occupants in the event of a collision.

Using environmentally friendly PU foam cotton, velvet ceiling, materials are environmentally friendly and safe.

Six Modification Styles as Examples!

Playing with small cars, official modifications are very useful. National Style Small Car, California Holiday, Cat Car, Hand-painted Car, Urban Hunt, Outdoor Mountain Tour. This car with a 2.7-meter wheelbase has strong modification potential.

The plush trim National Style Small Car uses light fog blue and soft fog pink combined with red plum patterns, reminding people of "If the wind could understand, it would be easy not to destroy it" in "Empresses in the Palace", originally from the Tang Dynasty poet Cui Daorong's "Plum Blossoms", which has become a classic among millions of Empresses Fans.

Coast Vacation, the car roof can have a tent, surfboards and a trunk coffee machine bar can fit in the car.

Those with cats at home will definitely like the round fluffy kitten shape made of plush wrapping. The car also plans a cat-exclusive storage area, maximizing pet friendliness.

Orange Hand-painted Car uses "Wooho!" visual elements, expressing the unfettered nature and free expression of street culture.

Exquisite City Retro Travel, then choose this gray-blue, beige block, yellow thin line, chrome decoration, retro round lights, and wood-colored detail decoration.

Outdoor Mountain Travel enthusiasts, arranged retro outdoor car stickers, side tents, tables and chairs, side ladders, roof tents, toolboxes, oxygen bottles, etc. configurations. Light outdoor and short trips choose small cars without burden, more free.

EV Circle Quick Review:

In August, the new QQ3 completed a heavyweight OTA upgrade. Upgraded external voice, can use voiceprint recognition to open front trunk and trunk, auto park out, 540° panoramic AVM rain night mode, Carmind1.5 "Xiao Qi Chat" functions, etc.

The "Pretty Good" happiness of new energy vehicle owners should be buying a car, having the manufacturer back you up in case of trouble, keeping up with technological development, and being new often with frequent use. Adding quantity also adds price, the new QQ3 used a happiness show to add multiple hardcore necessary functions to the vehicle, taking a key step upwards to fight for more market share.

September 22, "QQShow and Friends and All-New QQ3 Modern Edition Launch Press Conference" kicked off at Wuhu Jizi Plaza. This "Happy Showground", breaking out of traditional press stage limitations and rooted in urban landmarks, not only brings the All-New QQ3 Modern Edition but also poses new industry reflections: When small cars are no longer just for commuting, aesthetics, safety, intelligence, and personalized co-creation are the core demands of the new generation of consumers. The new car's official guide price is 88,900 RMB, trade-in price is 86,900 RMB, time-limited trade-in price is 83,900 RMB. Simultaneously, launch benefits worth up to 27,000 RMB in four layers are launched, redefining the value scale of A0-level boutique pure electric small cars.

Currently, the small car market is completing consumer iteration; user car purchasing has said goodbye to "enough is good", self-expression, quality safety, and diverse scenarios have become important decision standards. The All-New QQ3 has already handed over a solid market answer: Sales exceeded 10,000 for consecutive 5 months, August sales 19,103 vehicles, MoM increase of 64.07%, domestic and overseas orders broke through 100,000 units, overseas Thailand, Indonesia pre-sale orders exceeded 20,000. QQ series cumulative sales exceeded 1.6 million, products sold to over 100 countries worldwide, the national small car IP continues to release vitality in the electric era. The arrival of the Modern Edition is precisely based on market user feedback, transforming the needs of a large number of users who self-modified and pursued refined individuality into a complete factory original product plan.

This press conference did not pile up cold parameters, but ran "Happiness" through the whole process. Chery QQ Global Ambassador Sun Li arrived at the scene, combined with her own car usage feelings, certified the new car "Good Looking, Good to Use, Good to Drive", and completed the delivery of the first batch of car owners; Feng Zihao, Bu Jingyun, and Daozhu, three stand-up comedians deconstructed car usage scenarios with life-oriented jokes, making hard-core configurations vivid and easy to understand. Six modified sample cars including National Style Small Car, California Holiday, and Cat Car were displayed on-site, covering diverse lifestyles such as pet companionship, outdoor camping, and retro trends, intuitively showing QQ3's "Playable, Modifiable, and Co-creative" product foundation, making the car not just a transport tool, but also a carrier of self-aesthetic expression.

On the product level, the Modern Edition adopts the Neo-Retro future design concept, landing the modern texture on every detail. Exclusive "Modern Era" Retro Green, "Annie Pearl" Milk Apricot Pearl color, paired with a luxury car supplier's 6-layer 2K paint craft, achieving a ten-year anti-fade effect; Time Badge wheels, gilded chrome trim, retro white front and rear bumper exclusive suite, interior upgrade to velvet ceiling, houndstooth high-definition texture, extending the premium feel from appearance to cockpit interior, fully reflecting the design strength of four-time winning the Red Dot Design Award.

Under the appearance lies uncompromising safety and hardware strength. The fortress cage body high-strength steel accounts for 82%, equipped with 1300MPa integrated thermoformed door ring; CATL cells build the Rhino battery, obtained C-NCAP six-dimensional electric safety certification, 6 airbags, AEB active braking and other active and passive safety configurations are complete, providing solid safety for daily travel. Native pure electric platform supporting rear-wheel drive, four-wheel independent suspension, 50:50 axle load ratio, balancing city maneuvering agility and driving stability. 8155 chip paired with 15.6-inch 2.5K center screen, CarmindAI intelligent body realizes natural interaction; 70L eight-mode electric front trunk, 6.6kW external power discharge, six major smart scenario modes, covering rich life scenarios such as commuting, camping, and pet travel, OTA continuous iteration ensures the experience is fresh through frequent use.

For launch car purchasing users, Chery launches four major benefits: Easy Benefit includes up to 5,000 RMB trade-in subsidy, 70,000 in 36 months 0 interest; Companion Benefit provides lifetime basic traffic and permanent OTA upgrade; Peace of Mind Benefit grants the first non-commercial owner lifetime whole car warranty; Placing an order before midnight on September 23 can also get a signed car model for free, limited to 10,000 factory-original wind trail racing livery, lowering the user's entry threshold.

From the first generation QQ fulfilling ordinary people's car dream, to the All-New QQ3 Modern Edition meeting contemporary young people's self-pleasing travel, over twenty years later, QQ brand's happiness core has never changed. In the small car market fell into low-price involution environment, All-New QQ3 Modern Edition proves, small electric cars can also have high-end design, class-leading safety, rich intelligence and co-creation culture. It targets family's second car, self-pleasing user group, let small cars jump out of simple commuting positioning, both national IP's era rebirth, and also for boutique pure electric small car track open up a new train of thought.

As the focus of competition in the new energy market continues to tilt towards high-end and large-sized models, a quiet value reconstruction is happening in the 80,000-100,000 RMB premium compact pure electric track. For a long time, compact electric vehicles were simply tagged as "low-cost commuting tools", where the market competed on low prices and basic range, with aesthetics, quality, and emotional value often placed in a secondary position. However, consumer iteration is rewriting industry logic: users buying a compact car are no longer satisfied with just "drivable", they expect it to look good, drive well, be safe and reliable, and be able to carry self-expression and diverse life scenarios.

On September 22, the all-new QQ3 Modern Edition officially debuted at Wuhu Jiuzi Plaza, with an official guide price of 88,900 RMB and a limited-time trade-in price of 83,900 RMB. This launch event, which broke away from traditional press conference paradigms and turned into a "Happy Show Stage", was not just the release of a special model, but a re-exploration of the value boundaries of the QQ brand for premium small cars. From the old QQ in national memories, to the all-new QQ3 in the smart electric era, to the advancement of the Modern Edition, Chery attempts to answer industry propositions: Can an 80,000 RMB tier national small car balance hardcore manufacturing quality, aesthetic expression, user co-creation, and simultaneously possess global market competitiveness.

Goodbye Cheap Labels: Bringing Premium Texture Down to the National Compact Car Track

For a long time, the industry has had an inherent bias: small cars should sacrifice texture for low prices. Costs like paint materials, interior craftsmanship, and body safety, which are often invisible, are usually compressed first. The core breakthrough of the all-new QQ3 Modern Edition is breaking the stereotypical cognition that "small cars equal cheap", bringing higher-level manufacturing standards to the 80,000 RMB price segment.

The design adopts a Neo‑Retro retro-futurism concept, with 6-layer 2K high-grade paint provided by luxury car original suppliers; exclusive Modern Era and Anne Pearl car colors, paired with Time Emblem retro wheels, Wind Track Racing Stripes, and Retro White front and rear bumpers, fully realizing retro modern aesthetics. Inside the cabin, Cloud Velvet Beige interior, Velvet headliner, and Houndstooth haute couture textures extend the premium feel from outside the car to the inside, jumping out of the "enough is good enough" interior logic of same-level products.

Texture is not merely surface decoration but is rooted in the underlying safety of the body and three-electric systems. The "Rock Solid" body high-strength steel ratio reaches 82%, equipped with 1300MPa integrated hot-formed door rings; the "Rhino" battery is equipped with CATL cells and obtained CATARC NESTA six-dimensional electric safety certification. The native pure electric platform is paired with master-level chassis tuning and a rear multi-link independent suspension, balancing urban commuting flexibility with driving stability. Beyond hardware, the 8155 chip, 15.6-inch 2.5K central control screen, Carmind AI agent, L2 level assisted driving, 100+ scenario automatic parking, 70L smart electric front trunk, and 6.6kW external discharge bring intelligence and scenario-based configurations to a mass market level.

It can be seen that the Modern Edition's product logic is not simply stacking configurations, but bringing the safety standards, smart hardware, and craftsmanship texture previously found only in 100,000+ RMB tier models, completely to the 80,000 RMB tier users. It proves that premium small cars do not equal compromise or downgrading; small-sized models can also possess a complete product experience.

From Lecture Platform to Plaza: Embedding User Co-creation into the Product Core

Unlike the closed venue platforms of most new car press conferences, the all-new QQ3 Modern Edition placed the launch in an urban public square, creating a "QQ Show Happy Show Stage". Stand-up comedy performances, user modification exhibitions, and trendy check-in experiences turned the press conference from a one-way product presentation into a life party with two-way interaction between the brand and users. Six co-creation modified cars with distinct styles were featured together; multi-scheme plans such as National Style, California Holiday, Cute Pet Theme, and Outdoor Camping intuitively demonstrated QQ3's powerful modification potential and scenario extensibility.

Behind this is the QQ brand's deep insight into user needs. A large number of QQ3 users are enthusiastic about personalized modifications, expecting the vehicle to express their own aesthetics. The launch of the Modern Edition is an official response to the folk modification boom: turning users' spontaneous modification needs into factory-standardized mature products, providing users with a modern scheme ready to enjoy out of the box, while retaining sufficient space for secondary creation.

Chery QQ Brand Owner Zhang Hongyu mentioned: "Users choosing a car is just the beginning, true value will be constantly discovered in daily use." This sentence clarifies the Modern Edition's product positioning: the standard version solidifies the sales baseline, the Modern Edition undertakes the mission of upward quality, targeting consumer groups pursuing self-pleasing experiences and valuing aesthetics and personality. Sun Li, as the brand spokesperson, conveyed the lifestyle attitude "Good enough is good enough, find joy in it", which also perfectly fits the consumption psychology of current urban users — buying a car is no longer purely for functional attributes, but also a projection of one's own lifestyle attitude.

Purchase benefits also align with ordinary users' realistic needs: Expansion Renewal Subsidy, up to 70,000 RMB 36-month 0% interest financing plan, whole vehicle lifetime warranty, limited-time deposit gifts include signature car models and factory racing stripes, lowering the car purchase threshold and further amplifying product cost-performance ratio.

From National Memory to Global Export: The Two-Way Growth of Premium Small Cars

Looking back at history, the first-generation QQ was a car enlightenment for a generation, fulfilling the car dreams of countless ordinary families, with cumulative sales of 1.6 million+, settling deep national sentiment. Entering the electrification era, QQ did not live off sentiment but completed thorough product iteration. Since the launch of the all-new QQ3, domestic and overseas orders have broken through 100,000 units, breaking 10,000 monthly sales for 5 consecutive months; overseas markets in Thailand and Indonesia pre-sale orders quickly broke through 20,000, achieving hot sales on both domestic and international lines, with products exported to over 100 countries and regions worldwide.

In the domestic market, it faces fierce A0-grade pure electric competition; in the overseas market, it must undergo the test of different country regulations, road conditions, and user aesthetics. This means the product development standards of the QQ3 were built according to global car specifications from the start. Multi-regional global validation and strict battery safety tests serve as both a safety guarantee for domestic users and the confidence for the battle in overseas markets.

In the view of Global Auto, China's new energy export does not have only one path of high-end large cars. Premium small electric vehicles are also an important calling card for Chinese cars going global. Globally, large urban markets have huge urban short-distance travel needs. Nimble, economical, good-looking, safe small pure electric vehicles possess vast market space. The hot sales of the QQ3 prove that national small cars can completely achieve "standing firm domestically and winning recognition overseas".

Industry Observation: The Second Half of the Small Car Market, Value Trumps Price

Looking at the current new energy market, intense price war is raging, many products are trapped in specification race. But the 80,000-100,000 RMB small pure electric market is welcoming a consumption upgrade inflection point: users are no longer blindly pursuing extreme low prices, but safety, texture, aesthetics, intelligence, and full-life-cycle usage experience are becoming new competitive focuses.

The biggest inspiration the all-new QQ3 Modern Edition brings to the industry is repositioning the value coordinates of premium small cars: an excellent national small car is not just a commuting tool, it is a life partner, an aesthetic carrier, and also a cultural symbol. It must possess hardcore industrial manufacturing foundations while also understanding and reading users' emotional needs; it must stick to consumer-friendly prices while refusing shoddy craftsmanship; it must deeply cultivate the domestic market while also possessing global competitiveness.

Sentiment cannot be eaten as food, but classics can iterate and be reborn. QQ's happiness gene has continued from the past to today, being endowed with new connotations in the electric era. The appearance of the all-new QQ3 Modern Edition is not just an upgrade of a car, but also represents the deep thinking of Chinese local brands on urban travel: regardless of budget, every user deserves to own a travel product that looks good, is safe, and understands life.

Small cars are not small; within this limited space, they can also carry big dreams and big markets.

On September 22, Chery held a press conference at Wuhu Jiuzi Square in Anhui, named "QQ Show and Friends". The QQ3 Modern Edition was officially unveiled.

Regarding price, the official guide price is 88,900 Yuan; for existing car owners purchasing a second vehicle, the final price is 86,900 Yuan; for limited-time trade-ins, the lowest is 83,900 Yuan.

There are four tiers of car-buying benefits. Note that the second-purchase subsidy of 2,000 Yuan and the trade-in subsidy of 5,000 Yuan cannot be enjoyed simultaneously. Financial plans can go up to 70,000 Yuan, 36 months interest-free, supporting 0% down payment. For data traffic, base traffic is free for life, entertainment traffic is provided for 2 years, 10GB per month, and OTA vehicle upgrades are also free for life.

Regarding warranty, the first non-commercial owner gets a lifetime warranty for the whole vehicle. The battery warranty includes an 8-year or 150,000 km degradation guarantee, plus lifetime free roadside assistance. Place an order now, and you can choose small gifts like Sun Li signed car models or factory original racing decals. However, subsidy eligibility, price differences by region, and trade-in audits still depend on real-time policies from Chery and local dealers.

Simply put on positioning: This is considered the QQ3 version with factory original modification effects, not a new car developed on a new platform. It is a retro-style factory upgrade based on the current QQ3, featuring a Neo-Retro retro style. Modifications focus on paint colors, exterior kits, interior materials, and some comfort features. Specifically targeted at users who want a unique and stylish car but find subsequent color changes and accessory installation troublesome, eliminating the need to handle modification registration themselves.

The exterior comes with two exclusive colors: Modern Era and Annie Pearl. It also comes with exclusive time emblem wheels, factory original racing decals, retro white front and rear bumpers, shiny chrome trim strips, with wheel arches and side skirts matching the body color. The paint uses a 6-layer 2K process, with paint suppliers being big brands like Kansai and PPG. It essentially turns popular modification styles like national trends, urban retro, and holiday camping directly into factory configurations, saving users the hassle of modification filing and incompatible parts.

The body is an A0-class pure electric compact car, with overall vehicle dimensions of 4229/1812/1573mm and a wheelbase of 2700mm. There are quite a few storage places inside, rear seats can be folded down to expand space, and actual trunk loading capacity depends on the official specification list.

The key point is it features a 70-liter drainable electric front trunk, with a total of 8 ways to open, including voice from outside the car and mobile APP. Usually for putting sundries when shopping, or dirty/wet items when camping, it is much more practical than ordinary commuter small cars.

The interior main color is called "Cloud Velvet Beige", the ceiling, A/B pillars, and sun visors are all wrapped in velvet. The center console and door panels feature houndstooth patterns, and the armrest box has contrast-color webbing, creating a fully immersive atmosphere.

Configurations include dual soft-light makeup mirrors, 50W wireless fast charging, 256-color ambient lighting, steering wheel heating, and front seat heating and ventilation are all included. Compared to commuter cars in the same price range, the interior quality is noticeably more exquisite.

Regarding intelligence, the infotainment system uses a Qualcomm 8155 chip, paired with a 15.6-inch 2.5K center screen. It comes with the Carmind AI intelligent assistant; speaking can control the car, checking car status, and voice control work well. It also supports smartphone connectivity like CarPlay and HiCar.

Driving assistance configurations are also ample: 540-degree panoramic view, 12 ultrasonic radars, supporting hundreds of scenarios for automatic parking; plus a full L2 assistance suite including adaptive cruise control, lane keeping, AEB emergency braking, blind spot monitoring, collision warning, and door opening warning. It supports vehicle exterior callout and voice opening of front trunk and trunk. The mobile APP also supports remote vehicle pre-conditioning, turning on AC and seats in advance.

Regarding safety and battery, the body features a five-vertical, eight-horizontal cage structure. High-strength steel makes up 82%, hot-formed steel accounts for 16%, with 1300MPa integrated hot-formed door rings, and standard 6 airbags across the full lineup.

The battery is named Rhino Battery, using CATL cells, achieving IP68 waterproof and dustproof, and passing the CATARC NESTA 6D electric safety certification. Active safety configurations such as active braking and blind spot monitoring are also fully equipped.

Power is divided into two versions:

• 58kW motor, torque 90N·m, 29.48kWh battery, CLTC range 310km
• 90kW motor, torque 115N·m, 41.28kWh battery, CLTC range 420km

The full series features rear-wheel drive, front MacPherson independent suspension, and rear multi-link independent suspension. The minimum turning radius is 5.2 meters, making city U-turns very flexible. Fast charging from 30% to 80% takes as little as 16 minutes and 30 seconds, and it includes 6.6kW vehicle-to-load discharge, making camping electricity convenient. In A0-class pure electric compact cars, rear-wheel drive with independent rear suspension is rare, so city lane changing and vibration damping performance will be better.

Let's discuss the market situation: The QQ series has cumulatively sold over 1.6 million units over the years, reaching over 100 countries and regions globally. The current QQ3 has broken sales of 10,000 units for 5 consecutive months. In August, single-month delivery reached 19,103 units, a month-over-month surge of 64.07%. Domestic and international orders have exceeded 100,000, with overseas pre-sales in Thailand and Indonesia alone exceeding 20,000.

The positioning of the Modern Edition is not to chase maximum volume. It targets the 80,000 Yuan price bracket pure electric market, creating differentiation through factory retro exterior, upgraded interior, front trunk, and external discharge features. Compared to competitors like Seagull, Bingo, Star Wish, and Nano 01, it places more emphasis on personalized exterior and diverse usage scenarios, rather than simply competing on low price.

Overall, the Modern Edition's chassis and powertrain hardware remain unchanged. It directly handles the exterior colors, decals, and interior upgrades that enthusiasts like to tinker with, done by the factory. Paired with the 8155 infotainment system, 70L front trunk, and rear-wheel drive independent suspension, at the trade-in price of 83,900 Yuan, it is indeed quite attractive.

September 22, 2026, the QQ Show and Friends of TA and the new QQ3 Modern Edition launch event was held at Wuhu Jiuzi Plaza. More than the car debut, what garnered more market attention was a set of continuously rising sales figures: the new QQ3 has surpassed 10,000 sales for 5 consecutive months, with August sales reaching 19,103 units, a 64.07% month-over-month increase; since launch, domestic and international orders have exceeded 100,000, with cumulative orders after pre-sales in Thailand and Indonesia quickly breaking through 20,000. In the current market where competition for quality compact cars is intensifying, the new QQ3 is showing a sales trend with strong performance in both domestic and overseas markets, accelerating its globalization.

Sales exceeding 10,000 for 5 consecutive months mean the new QQ3's popularity is not a short-term surge, but reflects sustained and stable market recognition. The August figure of 19,103 units, with a 64.07% month-over-month increase, further confirms that market demand for this quality compact car is accelerating. This momentum is built on the QQ brand's solid foundation — the QQ series cumulative sales have exceeded 1.6 million units, selling in over 100 countries and regions domestically and internationally. Entering the intelligent electric era, the new QQ3 continues the QQ brand's classic genes, with higher quality, smarter intelligence, and more global product expression, converting the market recognition of the classic IP into tangible sales momentum.

Simultaneous popularity in overseas markets is another key dimension of the new QQ3's sales success. After pre-sales in Thailand and Indonesia, cumulative orders for the new QQ3 quickly exceeded 20,000, with domestic and international orders exceeding 100,000 since launch, forming a dual-track sales trend domestically and internationally. From domestic best-seller to international sensation, the new QQ3 is gaining global love from more users, also providing strong support for the QQ brand's global layout.

Behind the sustained sales success lies the substantial investment the new QQ3 has made in quality. Before entering the global market, the new QQ3 has completed global road testing covering 9 major regions and 44 countries, with the longest single-vehicle test mileage exceeding 300,000 km, and has undergone 1,000+ virtual validations, 2,000+ bench validations, and over 3 million km of vehicle validation. The technical exhibition area set up at the launch event, through exhibits such as white bodies, integral hot-formed door rings, eco-friendly PU foaming cotton, etc., presented the new QQ3 Modern Edition's structure, materials, and design details to users. From the Rock-solid body with 82% high-strength steel content, the 1300 MPa integral hot-formed door ring, to the Rhino battery with CATL cells and six-dimensional electric safety certification, the new QQ3 addresses users' demand for daily commuting safety, implementing it in every commute, pick-up/drop-off, parking, and long-distance travel.

Beyond sales figures, user profiles are also worth noting. Users of the QQ series have distinct Self-pleasing individual characteristics; as of August, female users accounted for 56%. Among owners, there are co-creation users who love modifications and know the young circle, as well as life explorers who take the QQ3 outdoors, and quality testers who deeply experience the vehicle and participate in OTA optimization feedback. With the initial user word-of-mouth continuing to buzz, the new QQ3 is forming a virtuous cycle of "Sales Growth — Word-of-Mouth Expansion — More Sales".

This launch event used "QQ3 Happy Show" as the core concept. Sun Li, Global Spokesperson for Chery Brand / Chery QQ, came to the scene, posing with the new QQ3 Modern Edition, and personally delivered new cars to fans. Stand-up comedians Feng Zihao, Bu Jingyun, and Daozhu resonated with the QQ brand's happy gene through relaxed and hilarious language. The site also centrally presented 6 modified cars and decorated cars, including Chinese-style cars, California Holiday theme, Cat-themed cars, etc., showcasing the QQ3 product temperament of "Playable, Modifiable, Co-creative".

The new QQ3 Modern Edition, based on the new QQ3, takes the Neo Retro design concept as its core, from fully wrapped same-color paint process to Time Badge wheels, Wind Trace Racing Stripes and other exclusive elements, reshaping the modern style of quality compact cars. In terms of configuration, the Modern Edition is equipped with the high-throughput automotive-grade 8155 chip and a 15.6-inch 2.5K ultra-high-definition central control screen, featuring Carmind Large Model, 540° panoramic image, 100+ full-scenario automatic parking, and L2-level assisted driving functions, and 13 class-exclusive configurations including the 70L intelligent electric front trunk and 10-layer cloud comfort seats, building a product value barrier.

Sales exceeding 10,000 for 5 consecutive months, August month-over-month growth of 64.07%, domestic and international orders exceeding 100,000 — the launch of the new QQ3 Modern Edition is based on a set of solid sales data. As the Modern Edition officially reaches users, the globalization acceleration of this quality compact car is expected to take another step up.

When we talk about Chery QQ, what comes to mind is not just a commuting car, but the car memories of a generation.

In 2003, the first-generation Chery QQ, with bright and vivid colors and an iconic smiling face front, entered countless households, breaking the high-price barriers of the car market at that time, becoming the starting point for countless people to realize their car life dreams, and also shaping a fashionable small car cultural IP belonging to China.

Over more than two decades of time passing, the electrification wave swept through the automotive industry, and QQ did not stay in nostalgic memories. With the official launch of the all-new QQ3, this classic IP that has been accumulated for more than 20 years has welcomed a renewal. While inheriting classic genes, it fits the consumer demands of contemporary young people for self-focused and personalized consumption, opening a new chapter for national boutique small cars.

As the official customized version of the all-new QQ3 family, the Modern Edition went on sale officially on September 22, with a price range of 83,900 to 88,900 yuan. The Modern Edition fully upgrades exclusive retro exterior and interior kits on top of the base model, providing an official complete solution for users pursuing personalized aesthetics.

Unlike many models on the market that simply paste trim strips for "pseudo-retro", the all-new QQ3 Modern Edition has built a complete exclusive exterior system.

The new car adopts a fully coated same-color paint process, abandoning traditional black plastic surrounds, with complete and smooth car body lines; Time Emblem wheels replicate classic styles from the golden age of automobiles, gilded chrome trim strips, the Golden Age grille are exquisite and meticulous, paired with Wind Track racing stripes and retro white front and rear bumpers, every detail has been polished and tuned. Retro elements are not rigidly piled up, but classic aesthetics are reinterpreted using contemporary manufacturing processes, fully responding to young groups' consumer demands for self-expression and pursuing self-focused aesthetics, allowing small cars to possess high-class style and unique temperament. The complete kit comes factory-standard, requiring no owner modification later, avoiding the trouble of modification filing, and allowing legal road use to possess a unique retro look.

The launch of the Modern Edition is based on the strong market heat of the all-new QQ3 and the globalization potential of the QQ brand. After the base version of the all-new QQ3 went on the market, its market performance has been rising continuously, achieving monthly sales of over 10,000 for 5 consecutive months. August sales even reached 19,103 units, a month-on-month increase of 64.07%, with continuous strong sales in the domestic market. Not limited to the domestic market, the influence of the all-new QQ3 is going global. After pre-sales opened in Thailand and Indonesia, orders quickly broke 20,000 units. The cumulative orders domestically and overseas have already broken 100,000, truly achieving a situation of heat on both domestic and overseas lines, verifying the global market's recognition of the product power of this boutique small car.

Hot sales domestically and popularity overseas, behind this report card is the support of product comprehensive strength. Traditional micro electric vehicles often fall into the inherent impression that "cheap equals reduced configuration", while the all-new QQ3 has jumped out of the low-price competition spiral, upgrading comprehensively in dimensions such as space, chassis, intelligence, and safety. 2,700mm extra-long wheelbase brings over-class cabin space, rear-engine rear-drive chassis architecture, paired with independent suspension, changing the thin driving texture of traditional commuting small cars; Smart cockpit, comprehensive active safety configuration, external discharge functions, etc., bring boutique standards into the small pure electric track. It is precisely by relying on this set of hardcore product strength that it not only moves domestic young consumers but also wins the favor of Southeast Asian overseas market users, allowing Chinese boutique small cars to step onto the world stage.

In such a market landscape, the debut of the Modern Edition further enriches the product matrix of the all-new QQ3. For consumers, if only basic commuting is pursued, the ordinary version starting from 58,900 yuan is sufficient to meet commuting needs; while for users who value appearance and sentiment, wanting a unique travel temperament, they can choose the Modern Edition and get the complete official retro customization experience in one step.

On September 22, the all-new QQ3 Modern Edition launched in Wuhu. The official guide price starts at 83,900 RMB. An 80,000-class pure electric compact car, in the 2026 Chinese auto market, is inherently a "rather out of place" presence.

In the past six months, the micro EV market has experienced an avalanche. From January to May 2026, A00 class sedan cumulative sales reached 192,000 units, a year-on-year decline of 64%, with market share dropping from 6% in the same period last year to 2.7%. The Wuling Hongguang MINIEV, which once sold 60,000 units monthly, has now hovered around just over 10,000 units for many months. In August, the entire micro sedan market's cumulative retail sales were only 32,000 units, with only one model in the entire sub-segment selling over 10,000. Several compact cars that once sold over 10,000 units monthly have now dropped to three-digit or even two-digit monthly sales.

Looking at the sales of the all-new QQ3 against this backdrop, the contrast becomes apparent.

 

In August, the all-new QQ3 sales reached 19,103 units, a month-on-month increase of 64.07%. Among them, domestic sales were 13,911 units, and overseas sales were 5,192 units. Sales have exceeded 10,000 units for 5 consecutive months, and orders from home and abroad have surpassed 100,000 units since launch.

In the A0-class pure electric compact car market, this report card looks even more interesting when viewed together. In the August A0-class sedan wholesale sales ranking, Geely Star Wish 60,955 units, BYD Seagull 36,106 units, BYD Dolphin 29,147 units, Wuling Bingo Pro 22,608 units, QQ3 EV 19,103 units. QQ3 EV ranks fifth; among the top four, none is an easy opponent.

More notably, overseas market sales account for nearly one-third of the total. Pre-sales in Thailand and Indonesia quickly exceeded a cumulative 20,000 units, covering over 100 countries and regions globally. This is not "export by the way," but actual overseas demand. In the Southeast Asian market, Japanese brands have ruled for decades. For a Chinese compact car to stand firm in this market is itself something worth pondering.

Three Paths to Counter-Trend Growth

Why can the all-new QQ3 still rise in a retreating market?

The first path is "upward movement in product definition". The all-new QQ3 did not define itself as a "commuting tool", but as a "premium compact car". 2700mm wheelbase, 70L intelligent electric front trunk, 375L to 1450L expandable trunk space, Qualcomm Snapdragon 8155 chip, 15.6-inch 2.5K central control screen, all-brand phone connectivity. In the A0-class market, these configurations are not "spec stuffing", but "filling gaps". The common disease of past A0-class compact cars was "good enough is fine", but users are no longer satisfied with "good enough". Consumers are migrating from "good enough for commuting" micro cars to A0-class models with larger space, longer range, and richer configurations. QQ3 is exactly hitting this rhythm.

The second path is "continuous iteration of intelligent experience". In August, the all-new QQ3 launched its first major OTA upgrade since its release, adding features such as voiceprint vehicle control from outside the car, automatic parking exit, 540° panoramic AVM rain night mode, baby mode, sentry mode, K-song mode, etc. OTA is rarely taken seriously in the below 100,000 yuan market. Many brands treat OTA as exclusive to high-spec versions or "future promises". The all-new QQ3's approach is "always new with frequent use". Buying a car is not the end of the experience, but the beginning.

The third path is "quality premium brought by global verification". Before entering the global market, the all-new QQ3 completed global road tests covering 9 major regions and 44 countries, with the longest single-vehicle test mileage reaching over 300,000 km. It underwent over 1,000 virtual validations, over 2,000 compliance validations, and over 3 million km of whole-vehicle validation. Bedrock body, 82% high-strength steel, CATL battery cells, six-dimensional electric safety certification. Translating these validation data into user language amounts to one sentence: This car can be driven not only in China, but also in Thailand's rainy season, Indonesia's mountain roads, and the Middle East's high heat.

The Questions the Modern Edition Aims to Answer

Returning to the Modern Edition.

As the official modified version of the QQ3 series, the Modern Edition bears a special task: under the premise of stable sales volume, extending to higher personalized demands.

It uses a design language called "Neo Retro". Fully wrapped same-color paint, Time Badge wheels, Wind Trace Racing Decals, Golden Age Grille, Retro White front and rear bumpers. The interior uses Cloud Velvet Beige coloring, Houndstooth custom texture, Velvet headliner. The exclusive color "Modern Era" presents a film grain texture in retro green, "Anne Pearl" creates a warm texture between milk apricot and pearl luster. 6-layer 2K high-texture car paint, aging gloss loss controlled within 5%, far lower than the industry standard of 20%.

The value of this design lies not in how much "premium material" it piled up, but in that it completed a complete design narrative. From appearance to interior, from coloring to details, every element answers the same question: Can an 80,000-class compact car own its own aesthetic system? The all-new QQ3 has won the Red Dot Design Award four consecutive times, covering concept, product, brand, and communication design fields. Among them, QQ3 won the "2026 Red Dot Product Design Award", and its smart cockpit interface won the "2026 Red Dot Brand and Communication Design Award".

Modification itself is a culture within QQ3's user group. The launch event exhibited six modified cars: National Style Compact Car, California Holiday, Cat Car, Hand-painted Car, Urban Safari, Outdoor Mountain Tour. From fan culture to pet companionship, from coastal vacation to outdoor exploration, the six cars correspond to six lifestyles. What the Modern Edition does is turn "modification" from a aftermarket business into an OEM option—the official version meets users' needs for "difference", while reducing the quality, compatibility, and aesthetic risks that self-modification might bring.

A Final Word

The QQ brand cumulative sales have exceeded 1.6 million units, selling well in over 100 countries and regions at home and abroad. From the 2003 national compact car to the 2026 premium pure electric compact car, the QQ IP has completed a generational inheritance in over twenty years.

The launch of the all-new QQ3 Modern Edition is not an isolated product release. It stands on a foundation of over 10,000 units sold for 5 consecutive months, orders exceeding 100,000, and overseas sales accounting for nearly one-third of the total. In an overall shrinking market, it achieved counter-trend growth. In a track dominated by low-price competition, it chose to go upward.

Only when the tide recedes do you know who is swimming naked. The answer given by the all-new QQ3 is simple: do not rely on low prices to boost sales, rely on quality and experience to retain users. The Modern Edition is the continuation of this logic, and also a statement by the QQ brand to redefine "premium compact car" in the intelligent electric era.

 

The all-new QQ3 Modern Edition is launched, with the press conference held at Wuhu Jiuzi Plaza. This location selection is quite interesting, not an exhibition center, not a hotel ballroom, but a "Lake-Street Integrated" city landmark. Simply put, the message this car wants to convey is clear: it doesn't just want to stay on stage, it wants to drive into real life.

The entire press conference felt more like a "Happy Showground". Guests entered with "QQ SHOW Happy Entry Tickets", passing by the Global Sales Zone, Quality Exhibit Zone, Modified Car Zone, and Modern Edition Display Zone. You could see things usually hidden inside cars like the white body, integrated hot-formed door rings, and eco-friendly PU foam. You could also see 6 modified cars with completely different styles. This "walkable, playable, shareable" flow design is essentially doing one thing: letting users find the answer themselves, rather than the brand forcing conclusions.

Sun Li arrived. As the global ambassador for Chery QQ, her appearance wasn't surprising, but her on-site delivery of new cars to fans shifted the emotional focus of the press conference from a "brand show" to a "user zone". Coupled with the on-stage output from stand-up comedians Bu Jingyun, Feng Zihao, and Daozhu, the language system of the entire event was relaxed, internet-savvy, and unpretentious. This aligns with what the QQ brand has always talked about: its "happy gene".

But atmosphere alone isn't enough; the car itself must stand firm.

First, let's talk sales. In August, the all-new QQ3 sold 19,103 units, a 64.07% month-on-month increase, achieving sales over 10,000 for 5 consecutive months. In overseas markets, Thailand and Indonesia pre-sales cumulative orders exceeded 20,000, and since launch, overseas and domestic orders have surpassed 100,000. The QQ series cumulative sales are 1.6 million+, selling well in over 100 countries and regions. These numbers tell one thing: the QQ3 doesn't survive on nostalgia; it is supported by real purchasing power in both domestic and international markets.

Then quality. Before the all-new QQ3 headed to global markets, it completed global road tests covering 9 major regions and 44 countries. The longest test mileage per vehicle exceeded 300,000 kilometers, plus 1,000+ virtual validations, 2,000+ bench validations, and over 3 million kilometers of vehicle validation. Showing the white body and hot-formed door rings directly to users at the press conference isn't common in the industry, but it is effective. Quality is something you can't just talk about; you have to show people.

Design is the most intuitive differentiation for this car. The all-new QQ3 Modern Edition is based on the Neo Retro design concept, integrating retro-futurism on the foundation of square and round aesthetics. Full coverage color-matched paint, time badge wheels, wind track racing decals, Golden Age grille, gilded chrome trim, retro white front and rear bumpers. These elements combined form a complete modern appearance system. The paint used is Kansai and PPG's 6-layer 2K high-quality car paint. Official data states aging gloss loss is controlled within 5%, while the industry standard is 20%. Theoretically, it can last 10 years without fading.

Regarding the interior, Cloud Velvet Beige is the base, houndstooth textures accent the center console and door panels, and velvet covers the roof and A/B pillars. These details on a small car definitely elevate the sense of refinement to a higher level.

The modified car zone is another highlight of this press conference. Chinese Style Small Car, California Holiday, Cat Car, Hand-painted Car, Urban Safari, Outdoor Mountain Tour. The 6 cars correspond to 6 lifestyles. The Chinese Style Small Car takes a low-key Chinese style route, pale fog blue with soft fog pink plus red plum patterns; California Holiday directly applies island car stickers, roof tents, surfboards, and a trunk coffee machine bar; Cat Car uses fur wrapping to create a small kitten shape, and planned a dedicated cat storage area.

The message these modified cars convey is clear: the QQ3 is not just a commuting tool; it is a "single item" that can be redefined by users.

User profiles also confirm this. As of August, women account for 56% of the QQ series users. Among owners, there are co-creation users who love modifications, explorers who take QQ3s outdoors, and quality testers who deeply participate in OTA feedback. The common characteristic of this group is "pleasing oneself"; they buy cars not to meet others' expectations, but to make themselves comfortable.

Back to the original question: Why did this small car achieve sales of over 10,000 for 5 consecutive months?

The answer from the QQ3 Modern Edition is: build on globally verified quality, establish differentiation with recognizable design, open up gameplay with modifications and co-creation, and finally bring these people together with a press conference that isn't pretentious. It didn't try to please everyone, but rather perfected the act of "pleasing oneself".

In a small car market where configuration, price, and parameters are constantly competed on, the QQ3 Modern Edition chose a slightly different path: first make happiness real, then sell the car well.

When talking about classic domestic small cars in China, Chery QQ cannot be avoided. In 2003, Chery QQ entered public life with bright colors and smiley face designs, becoming the leader of China's fashion small car trends. Over more than 20 years, QQ series cumulative sales exceeded 1.6 million units, selling well in over 100 countries and regions, becoming a life memory for a generation of users. Entering the smart electric era, the new QQ3 inherits classic genes, with higher quality, stronger intelligence and more global expression, continuously releasing premium small car value.

On September 22, the new QQ3 Modern Edition officially launched. Official guide price 88,900 Yuan, additional purchase price 86,900 Yuan, trade-in price 83,900 Yuan. As a new member of the QQ3 family, the Modern Edition is not simply adding configurations, but around design, texture, intelligence and safety, carried out a refresh closer to contemporary aesthetics for the "Citizen Car".

Appearance is the most intuitive change of the new QQ3 Modern Edition. The new car takes Neo Retro design concept as the core, integrating retro-futurist language on the basis of new QQ3 square-round aesthetics, combining classic car elements with smart electric era craftsmanship naturally.

Modern Era, Anne Pearl two exclusive colors, respectively presenting retro green film texture and pearl luster between milk apricot and rice pink. Full-cover same color paint surface, 6-layer 2K high texture car paint, Time Badge wheel hubs, Wind Track Racing Stripes, Golden Age Grille, Flowing Light Chrome Trim and Retro White front and rear bumpers and other details, collectively strengthened the whole car's modern identification. Car paint actual aging luster loss controlled within 5%, far lower than industry 20% standard, can achieve 10-year body no fading.

In terms of design, the Chery new QQ won the Red Dot Design Award four consecutive times from 2025 to 2026. Among them, the new QQ3 won the "2026 Red Dot Product Design Award", its smart cockpit interaction interface won the "2026 Red Dot Brand & Communication Design Award", providing strong backing for the new car's appearance and design system.

The interior also continues the exquisite self-pleasing idea. Cloud Velvet Beige interior sets a soft and bright background, control panel decoration and door inset trim panels integrate Houndstooth high-end custom textures, seats and central armrest box adopt Modern contrasting color webbing accents. Ceiling, A/B pillars, driver and co-driver sun visors upgraded with Velvet cover, touch is finer.

10-layer Cloud Comfort seats support front row electric adjustment and heating, driver seat cushion and backrest ventilation, combined with steering wheel heating, dual smart soft-light vanity mirrors, 50W wireless charging and 256-color ambient light, making daily car use more comfortable and textured. In terms of space, 2700mm wheelbase and 85% effective occupant cabin space utilization, bring passenger performance rarely seen in its class; 38 storage spaces, 70L drainable smart electric front trunk and second-row seat under storage space, then enhanced the practicality of commuting, pickup, camping and other scenarios.

Intelligent configuration is the important selling point of the Modern Edition. The new car is equipped with high-pass vehicle-grade 8155 chip and 15.6-inch 2.5K ultra-high-definition central control screen, combined with Carmind large model, supporting AI natural language chat, vehicle status data real-time acquisition, fault intelligent answer, smart car control, surrounding recommendation and route planning and other functions. Hand-car interconnection covers CarPlay, HiCar, CarLink, AutoNavi Map 810 supports traffic light countdown, destination planning charging, WeChat location sharing navigation and group travel.

540° panoramic image, 12 ultrasonic radars, 100+ full-scenario automatic parking and L2-level assisted driving, cover cruising, collision warning, lane assist, blind spot monitoring, door opening warning and other 15 functions. Rest, Baby, Pet, Karaoke, Sentry, Camping 6 major intelligent scenarios, then allow the vehicle to switch quickly according to different life states.

In terms of power and handling, the new QQ3 Modern Edition is built based on native intelligent pure electric platform, adopting rear-motor rear-wheel drive, four-wheel independent suspension and 50:50 front and rear axle load ratio, forming a rare handling foundation for premium small cars. 10-in-1 electric drive system volume reduced by 10%, power increased by 8%, C-EPS brushless motor steering system assist efficiency reaches above 90%, combined with 5.2-meter turning radius, making city shuttle, U-turn and parking easier. In terms of energy replenishment, 2.11C fast charging can achieve 30% to 80% fastest 16.5 minutes, combined with liquid cooling management system and wide-temperature domain cells, further guaranteeing daily use convenience.

In terms of safety, the Modern Edition continues the new QQ3 system strength. Rock-solid body adopts 5 vertical 8 horizontal cage structure, high-strength steel ratio 82%, hot-formed steel ratio 16%, 1300MPa integrated hot-formed door ring significantly improves side collision safety.

Rhinoceros battery equipped with CATL cells, battery box adopts high-strength steel DP780 made, reaching IP68 highest waterproof grade, each cell equipped with separate explosion-proof valve, single cell failure does not occur thermal runaway, and can provide power output in -35°C to 60°C wide temperature domain.

Whole vehicle passes China Automotive Technology and Research Center NESTA six-dimensional electric safety certification, equipped with 6 airbags, equipped with AEB active braking, BSD blind spot monitoring, front and rear collision warning, door opening warning and other functions, ONEBOX integrated brake brings 100km shortest braking distance 38m, CN95 air conditioner filter, water-based damping material and other configurations then further strengthen health quality.

Editor's Comment: This August, new QQ3 sales reached 19,103 units, month-on-month growth 64.07%, has exceeded 10,000 units in sales for consecutive 5 months. At the same time in Thailand, Indonesia pre-sale order volume quickly broke through 20,000 cumulative, on sale so far domestic and foreign orders broken 100,000. QQ series users, female users proportion reached 56%, self-pleasing, trend, love expression characteristics obvious. Modern Edition arrival, just strengthened design personality, cockpit texture and intelligent configuration, highly fit with this part of user needs.

Comprehensive look, new QQ3 Modern Edition with lowest 83,900 Yuan trade-in price enters the market, in premium pure electric small cars provided relatively complete design, intelligence, safety and space value. It both inherits QQ brand historical reputation, also strengthens new QQ3 Modern personality expression.

Current premium small car market is turning from simple commuting to self-pleasing life carrier, user requirements for appearance, configuration, safety and emotional value rise synchronously. Relying on QQ3 consecutive monthly sales over 10,000 market momentum, and Modern Edition appearance interior and intelligent experience differentiation, new QQ3 Modern Edition expected to attract first purchase, additional purchase, family second car and female user groups, further consolidate QQ3 position in premium pure electric small car market.

On September 22, the all-new QQ3 Modern Edition officially launched at Wuhu Jiuzi Plaza. The launch event was themed "QQ Show and Friends," with Chery's global ambassador Sun Li attending in person, accompanied by stand-up comedy actors, creating an immersive user carnival. As a personalized advanced version of the QQ3 series, the new car targets young consumers pursuing self-expression, relying on Neo-Retro vintage-modern design and class-leading hardware configuration.

The all-new QQ3 Modern Edition continues the classic genes of the QQ national small car. The exterior features full-body matching paint, paired with chrome trim, time-badge wheels, and vintage white front and rear bumpers. Two exclusive colors are offered: Modern Era and Annie Pearl. The entire vehicle has won the Red Dot Design Award four times. The cabin is upgraded with a velvet headliner and A/B-pillar wrapping. The houndstooth interior texture is paired with color-blocking webbing, integrating high-end details into the commuter car.

Highlights in hardware are prominent, boasting 13 unique configurations in its class. Equipped with Qualcomm 8155 automotive chip, a 15.6-inch 2.5K central control screen paired with Carmind large model, supporting unique features like external voice control and external announcements. The 70L drainable electric front trunk supports 8 opening modes. 6.6kW external power discharge and dual soft-light makeup mirrors enhance daily practicality.

The chassis uses a rear-engine rear-drive layout, rear multi-link independent suspension, achieving a 50:50 axle load ratio, making it agile and easy to drive when shuttling through the city. For safety, it adopts a five-vertical eight-horizontal rock-like cage body structure. High-strength steel accounts for 82%. Integrated 1300MPa thermoformed door rings. The Rhino battery has passed six-dimensional electric safety certification, paired with 6 airbags and a full set of Level 2 driving assistance, meeting home commuter safety needs.

In terms of sales, the all-new QQ3 base version has monthly sales exceeding 10,000 units consecutively for 5 months. Domestic and foreign orders have broken 100,000 units. Overseas orders in Thailand and Indonesia are growing rapidly, possessing a large user base. Female users account for 56% in the user profile. The modification co-creation atmosphere is strong. Six modified cars of different styles were displayed on-site, confirming the strong expansion potential of this model.

In the pure electric commuter car track, the Modern Edition's advantage lies in the factory-original full retro kit, allowing personalized appearance without self-modification. The cabin, chassis, and safety configuration are comprehensively class-leading. The shortcoming is the higher version positioning, with a purchase cost higher than the standard QQ3. The target audience leans towards users pursuing appearance and texture, and the audience layer is relatively segmented.

Overall, the Modern Edition is not the main volume-selling vehicle, but rather enriches the product matrix and elevates the brand image. Relying on factory-compliant trendy modifications and a full set of comfortable and smart configurations, it can attract young consumers pursuing a self-pleasing experience. However, whether it can replicate the hot sales performance of the standard version depends on terminal pricing, delivery rhythm, and market acceptance.

September 22, 2026, the all-new Chery QQ3 Modern Edition officially went on sale. Official guide price 88,900 Yuan, additional purchase price 86,900 Yuan, trade-in price 83,900 Yuan.

This is not an ordinary QQ3. It is the first official modified model of the QQ3 series, designed by China's first Red Dot Design Four Award-winning team, with comprehensive upgrades to the exterior and interior on the basis of the current QQ3. In other words, Chery used the Red Dot Award team to give an A0-segment small car a "factory modification".

88,900 Yuan is not cheap in the A0-segment pure electric market. The BYD Seagull starts from 69,800 Yuan, the Geely Star Wish starts from 65,900 Yuan, and the Wuling Bingo Pro even went down to 56,800 Yuan. The Modern Edition is more than 20,000 Yuan more expensive than the entry-level price of these competitors.

Where is the cost? Chery's answer is clear: design.

A "Photo-Worthy" Small Car

The core selling point of the Modern Edition is written in its name—Modern.

In terms of appearance, the new car adopts Neo-Retro retro design language, cancels the traditional black trim, changes all wheel arches and side skirts to match the body color, and adds white stripes, chrome trim, and round retro wheels. Two exclusive color schemes "Modern Times" is Vintage Green with White Stripes, while "Anne Pearl" is low-saturation Beige Pink. The head retains the QQ3 signature smiling front face, but the front grille has been reconstructed, and the front and rear bumper styling has also been upgraded.

The interior changes are even greater. The cabin introduces "Cloud Velvet Beige" color scheme, Houndstooth texture covers the central console, seats, and inner trim panels of the door. The ceiling, A/B pillars, and sun visors are all upgraded to Velvet material wrapping, and the central armrest box matches contrast-colored webbing. The seats use Houndstooth design, supplemented with contrast-colored webbing accents. It also comes with a unique smart color temperature vanity mirror in its class and a 256-color dynamic ambient light.

Houndstooth, Velvet, Vanity Mirror, Ambient Light—these configurations placed in an 80,000 Yuan level small car have a very clear logic: it is not selling a commuting tool, but a "Photo Prop". In those "Car Photos" content on social platforms, small cars are often easier to make effective effects, and the Modern Edition has made this part of the product definition.

Underlying Strength Has Not Been Cut

Beyond design, the hard strength of the Modern Edition continues QQ3's premium-level route.

Dimensions 4229×1812×1573mm, Wheelbase 2700mm. This wheelbase belongs to the first tier in the A0-segment, and the rear space will not be too cramped.

Power uses rear-motor rear-wheel drive layout, providing 58kW and 90kW two motor versions, with maximum torques of 90N·m and 115N·m respectively. All models are equipped with Rhino Battery, capacity divided into 29.48kWh and 41.28kWh, CLTC range corresponding to 310km and 420km. Fast charging from 30% to 80% does not exceed 16.5 minutes, standard with 6.6kW external discharge. The chassis is rear multi-link independent suspension, minimum turning radius 5.2 meters, U-turns and parking in the city are convenient.

In terms of intelligence, the 15.6-inch 2.5K central control screen is paired with Qualcomm Snapdragon 8155 chip, Carmind Large Model supports AI chatting and smart vehicle control, compatible with CarPlay, HiCar, CarLink three major phone interconnection protocols, equipped with 100+ scenarios automated parking and L2-level driving assistance. In safety, Five-vertical Eight-horizontal Caged Body, High-strength steel accounts for 82%, Rhino Battery reaches IP68 level waterproof dustproof, 6 Airbags plus 540° Panoramic Imaging.

420km range, 8155 chip, rear multi-link suspension—this foundation itself is competitive in the 80,000 Yuan level. The question with the Modern Edition is: Is it worth spending 20,000 Yuan more to buy a retro skin made by the Red Dot Award team and Houndstooth interior?

QQ3 is No Longer a "Dark Horse"

To discuss whether the pricing of the Modern Edition is reasonable, it cannot be separated from the market performance of the QQ3 series.

The all-new QQ3 went on sale on March 30, 2026, delivering 13,612 units in the first month, directly pulling the share of the 60,000-90,000 Yuan A0-class pure electric sedan sub-market from less than 5% to 15% in the first quarter since listing. May sales 10,425 units, June 10,524 units, August month-on-month growth 64% reaching 19,103 vehicles. Monthly sales stabilizing at the 10,000-unit level for consecutive months.

In the A0-segment market, this result is not small. More importantly, it was achieved in the context of the overall shrinkage of the A00-class market—H1 2026 A00-class sedan retail sales dropped 63% year-on-year, passenger vehicle sales below 50,000 Yuan shrank significantly. Consumers are no longer paying only for low prices, they are willing to pay a little more for small cars that are "Good looking, good to drive, good to use".

The QQ3 Modern Edition happens to step on this consumer upgrade line.

What Chery Truly Wants to Do

Looking further, the significance of the Modern Edition is not limited to a new car.

Chery Chairman Yin Tongyue said a sentence when the QQ brand returned: "We want to turn Chery QQ into China's MINI, China's Smart, into a classic belonging to China."

This is not empty words spoken at a scene. The all-new QQ3 series has won the Red Dot Design Award four consecutive times, covering Concept, Product, Brand and Communication Design fields. In the Southeast Asian market, QQ3 landed in Thailand and Indonesia under the name "CheryQ", orders from both regions total close to 10,000 units.

The official modified version is a classic technique of IP Operation. MINI has JCW, Smart has BRABUS, Beetle has R-Line. When a model starts to launch official modified special editions, it means the brand is trying to turn "Product" into "Cultural Symbol".

The pricing logic of the QQ3 Modern Edition thus becomes clear: it does not pursue maximum price-performance ratio, but uses design premium to test one thing—whether Chinese consumers are willing to pay for the "Cultural Added Value" of local brands.

Betting on Consumer Upgrade, Not Price War

Buying an A0-segment pure electric small car for 88,900 Yuan was hard to imagine two years ago. But the situation is different now.

The A0-segment pure electric market grew 190% year-on-year in the first quarter of 2026, almost all mainstream automakers have entered the field. The BYD Seagull, Geely Star Wish occupy the top positions respectively, and new players like Leapmotor A10 keep pouring in. In this market, the space for volume via low prices is narrowing, and the space for differentiation via design and experience is opening.

The Modern Edition's choice is the latter. It uses the Red Dot Award team's design, Houndstooth and Velvet interior texture, 420km range and 8155 chip smart foundation, trying to convince consumers: a small car can not only be a commuting tool, but also something people want to look at twice.

Whether this bet can win depends on how many people are willing to pay 20,000 Yuan more for "Good looking". From the performance of the QQ3 series with monthly sales breaking 10,000, the answer is at least not zero.

When an A0-class fully electric small car's order volume quietly breaks the 100,000 mark, and consistently ranks within the monthly sales club of 10,000 units for five consecutive months, the competitive landscape of the Chinese automotive market is being quietly reshaped by a product that appears to be small yet beautiful.

On September 22, the all-new QQ3 Modern Edition officially went on sale, with an official guide price of 88,900 yuan, and a trade-in price as low as 83,900 yuan. This is not merely the launch of a new car, but more like a high-score answer sheet submitted by QQ3 in the intelligent electric era—responding to all doubts about whether fine small cars still have vitality with its consistently hot sales performance.

Looking back at the history of the QQ series, with cumulative sales of over 1.6 million, and a footprint selling well in over 100 countries and regions, it has long become a unique cultural symbol within the Chinese automotive industry.

From the first-generation QQ in 2003 that entered mass life with bright colors and a smiling design, to the debut of the all-new QQ3 Modern Edition today, more than twenty years of genetic inheritance is not a simple replication of nostalgia, but a contemporary experiment about Modern Evolution.

In August, the single-month sales of the all-new QQ3 reached 19,103 units, surging 64.07% month-over-month, with overseas and domestic orders breaking 100,000. Among them, pre-sale orders in overseas markets such as Thailand and Indonesia quickly broke 20,000.

Behind these numbers lies the users' real vote on product value, and also the most intuitive footnote to the QQ series' global momentum.

The hot sales of the all-new QQ3 first stem from its dimensional attack on the design level. When peer products are still struggling with how not to look cheap, it has already taken looks are justice to the extreme.

Winning the Red Dot Design Award four consecutive times, covering four major fields of concept, product, brand, and communication design. Among them, the 2026 Red Dot Product Design Award won by the all-new QQ3 and the 2026 Red Dot Brand and Communication Design Award for the intelligent cockpit interaction interface, have given system strength endorsement from international authorities to Chery Design.

The all-new QQ3 Modern Edition adopts the Neo Retro design concept, integrating retro-futurism on the basis of round and square aesthetics. Exclusive color schemes of Modern Era and Annie Pearl, combined with full-coverage same-color paintwork technology and the same 6-layer 2K high-quality car paint as luxury cars, make every detail of this small car withstand the test of time—actual aging gloss loss is controlled within 5%, far lower than the industry standard of 20%, truly achieving no fading for ten years.

This obsession with aesthetics allows the new car to firmly secure the position of the beauty ceiling within 500,000 without doubt.

However, looks are just a ticket; the real moat lies in the dual support of cross-class quality and top-tier configuration.

In the unseen places, the all-new QQ3 Modern Edition also spent heavily. The Bedrock Body uses a five-vertical-eight-horizontal cage structure, high-strength steel accounts for 82%, hot-formed steel accounts for 16%. The strength of the 1300MPa integral hot-formed door ring is more than three times that of ordinary steel, meeting the new national standard collision requirements. Equipped with CATL cells in the Rhino battery, through 360° full-coverage high-strength armor, IP68 waterproofing, single-cell explosion-proof valve, and -35°C~60°C wide temperature range performance, it builds an invincible safety base.

The whole vehicle also passed the CAIC NESTA six-dimensional electric safety certification, from charging, electromagnetic, functional, high-voltage, battery to fire safety, comprehensively strengthening the peace of mind of fully electric travel. The addition of configurations such as 6 airbags, AEB active braking, and BSD blind spot monitoring allows the safety performance of this small car to directly benchmark against higher-level models.

In terms of intelligence and scene experience, the all-new QQ3 Modern Edition fully implements the positioning of happy partner. The Lingxi Cockpit is equipped with the Qualcomm 8155 chip and 15.6-inch 2.5K ultra-high-definition central control screen, combined with the Carmind large model, evolving the car machine from a functional entry point to an intelligent partner that understands you.

The OTA upgrade just pushed in August added functions such as vehicle exterior voice control, automatic parking egress, and 540° panoramic AVM rain night mode, making commonly used and always new no longer empty talk.

Even more surprisingly, the 70L intelligent electric front trunk supports 8 opening methods, combined with 1/4 ecological thread interface, 6.6kW external discharge, and 6 major smart scene modes, seamlessly integrating multi-life scenarios such as camping, pet companionship, and K-singing.

This precise capture of young users' pleasing-self needs makes the new car come with photo-ready attributes on social platforms, becoming a mobile symbol highlighting unique aesthetics.

From a deeper brand logic perspective, QQ3's success is essentially Chery's value reconstruction on the fine small car track.

It breaks the inherent bias that small cars must be cheap, and with a configuration list of thirteen peer-only and thirteen peer-leading features, it redefines the benchmark for the A0-class fully electric market.

Whether it is the 1300MPa integral hot-formed door ring, six-dimensional electric safety certification, or dual intelligent soft light makeup mirror, velvet headliner, these configurations originally belonging to higher-level models are relegated without reservation to the 80,000-class market.

Behind this saturated investment lies QQ series' deep understanding of global competition—only with product power exceeding user expectations can it win Global Love in both domestic and overseas markets simultaneously.

The continuous hot sales of the all-new QQ3 reveal a truth that has been long ignored: in the intelligent electric era, fine small cars are absolutely not transitional products, but important carriers bearing young users' first car, first happiness, and first lifestyle.

It proves with strength that even in the A0-class market, users still deserve the aesthetics of the Red Dot Design Award, the safety of CATL batteries, the intelligence of the 8155 chip, and the driving fun of rear rear-wheel drive.

When orders break 100,000 and monthly sales over 10,000 for 5 consecutive months become the norm, QQ3 is no longer just a car, but a cultural symbol—it marks that Chinese brands in the globalization process have finally found a path that can both adhere to quality bottom lines and release personal expression.

In the future, as more users join this wave of modern travel, the story of QQ3 may just be beginning.

August 2026, Chery Group sold 280,128 cars, up 15.4% year-over-year. Among them, new energy vehicles reached 120,909, up 69.8%, breaking through 100,000 units for 5 consecutive months; exports were 196,984, up 52.1% year-over-year. Cumulative sales from January to August totaled 1,914,481, up 10.8% year-over-year.

The automotive market is fiercely competitive this year, with price wars lasting years showing no signs of fading. Joint ventures are retreating or shrinking, while some new entrants are still burning money to boost volume. In such an environment, Chery maintaining double-digit growth with both export and new energy lines performing well is indeed impressive.

However, looking closely, the core driving force behind these results lies not in marketing or price wars, but on the product side – it is the depth of the product matrix that supports synchronized growth in both domestic and overseas markets.

Stable output from the new energy series relies on "full price coverage"

In August, Chery New Energy sold 120,909 units, a 69.8% year-over-year increase, standing at the 100,000-unit milestone for the 5th consecutive month. Behind this number is not a breakout single model, but stable output from the entire new energy series.

Let's look at a few specific products.

Fengyun T7, a global quality pure electric SUV launched in August. After 2 years of planning, 3 years of R&D, and over 6 million kilometers of global testing and validation, orders surpassed 23,000 within 24 hours of launch. As is well known, pure electric SUVs are currently the most competitive niche market, without a doubt. Being able to win in this red ocean to some extent proves that Fengyun T7's product positioning fits the needs of the target market.

All-new QQ, with sales breaking 10,000 for 5 consecutive months, locking in a spot as a star product in the A0 class. What does A0 class mean? Low unit price, thin margins, many competitors; it is the price segment that best tests cost control and product foundation. The fact that the All-new QQ can stand firm shows that Chery's system capability has been verified in the entry-level market.

Looking upwards, the Luxeed V9 cumulative deliveries exceeded 20,000 units, refreshing the fastest delivery record for the 500,000 RMB new energy MPV segment. The 500,000 RMB tier is a price band domestic brands once didn't dare to touch.

Putting these cars together, you will find: from the tens-of-thousands QQ, to the Fengyun series for mainstream families, to the 500,000 RMB Luxeed, Chery's new energy products cover different price segments, with family users, young users, and high-end users finding what they need. This is how the monthly domestic new energy penetration rate continuously breaks through 60%.

This is the difference between "series-based operations" and "single product blockbusters." Single product blockbusters rely on luck, while series output relies on the system.

Fuel and New Energy, Supporting Overseas Markets

Exports are Chery's real trump card. In August, Chery exported 196,984 units, up 52.1% year-over-year. From January to August this year, cumulative was 1,343,334 units, up 68.1% year-over-year. As of August this year, Chery Automobile cumulative exports have surpassed 7 million units, the first Chinese automaker to achieve this.

Why Chery? I think the answer comes down to two words: pragmatism.

1. Recognized the actual pace of the overseas market. European media constantly shout about electrification, but the electrification pace in most global markets — the Middle East, South America, Southeast Asia, Africa — is much slower than imagined; fuel cars are still an absolute necessity. In recent years, many domestic automakers radically cut fuel car product lines, betting all resources on pure electric. Chery did not follow the trend, continuing to cultivate its fuel product line and steadily advancing new energy. The result is fuel eats the current volume, new energy earns future potential, walking on two legs, not fearing wind from either side.

Second, product matrix layered, adapting to local conditions. Consumers in different countries have different road conditions, usage habits, and purchasing budgets. Chery's approach is not to simply move domestic products abroad, but to perform localization adaptation, using a rich vehicle matrix to match market demands in different regions. Low-cost markets have economic products, mature markets have quality products, interconnected.

How is the effect? We can look at Chery's performance in the European market. Data shows, from January to July this year, Chery sold over 208,000 units in 24 European countries, up 201% year-over-year; among them new energy exceeded 101,000 units, up over 3.3 times. In the UK market, JAECOO 7, JAECOO 5, OMODA 5 three models broke into the UK top 10 best-selling vehicle list. According to China Passenger Car Association data, from January to July, Chery New Energy cumulative exports ranked second in the industry.

It is worth noting that Europe is one of the markets with the highest thresholds and most competition globally. This 201% growth rate indicates that Chery's product strength has passed the test of the most picky users.

Additionally, JAECOO 5 became the sales champion in the Australian niche market, and pure electric markets in Indonesia and Thailand; iCAUR V23 ranked first in niche markets in Thailand, South Africa, etc. This shows Chery's products have been validated by the market in multiple countries globally.

Product strength is the true moat

In the end, sales growth is essentially product strength being recognized by global users. Where does product strength come from? From R&D.

Chery is willing to spend on R&D. In 2025, Chery R&D investment was 14.715 billion yuan, up 39.6% year-over-year. This number ranks third among Chinese automakers, second only to BYD and SAIC.

Where was the money spent? Kunpeng Power, fuel, hybrid, pure electric, hydrogen energy four-in-one. Kunpeng Super Power Hybrid C-DM, thermal efficiency greater than 44.5%, fuel consumption per 100km with depleted battery as low as 4.2L, comprehensive range over 1,400 kilometers. On the intelligent level, Chery has Falcon Assist Drive, Lingxi Smart Cockpit, Flying Fish Digital Smart Chassis, etc., and these advanced technologies are already installed on mass-produced cars.

The effect is also visible. In full year 2025, Chery sold 903,847 new energy vehicles, up 54.9% year-over-year. Moreover, among all new products launched in 2025, new energy accounted for over 90%. Looking at Chery's August data again: new energy broke 100,000 for 5 consecutive months, exports up 52.1% year-over-year. This shows Chery's product matrix has continuous ability to generate vitality.

On the other hand, Chery New Energy is currently transitioning from scale expansion to a new stage of value growth. In the first half of 2026, Chery Automobile new energy business revenue reached 59.284 billion yuan, up 63.8% year-over-year, accounting for a share of total revenue rising from 25.6% to 41.4%.

R&D investment turns into technology, technology turns into products, products turn into sales. This closed loop is operational.

In the future, Chery will use intelligent electrification technology to stand firm in the global market. Domestically relying on new energy matrix to hold the position, overseas relying on fuel and new energy walking on two legs to expand the territory.

Product-oriented, let products speak. This sounds simple, but in today's automotive market relying on traffic, buzz, and subsidies, it turns out to be the most solid path. Chery's August scorecard proves one thing: Do products well, and the market will give you the answer.

On August 21, the 2026 Chengdu Auto Show officially kicked off. Chery Group, themed "Chinese Cars Global Champions", brought 38 models from its five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng to Hall 5. Among them, the Chery brand showcased 12 heavyweight models. Fengyun A9 and Fengyun T7, the "Visual Twin Stars", appeared on stage together. The QQ3 Modern Edition opened a trial experience, and the new global benchmark for quality family sedans, Arrizo 7, made its global premiere. The simultaneous display of multiple new cars demonstrated the upgrade of Chery's globalization system capabilities and released a strong signal that this old-brand car enterprise is comprehensively transforming towards the intelligent-electric era.

The most eye-catching on the booth belonged to Chery's first native global model of the intelligent-electric era - Fengyun T7. This pure electric SUV was launched first in South Africa and Thailand previously, landed in China and Indonesia markets in August, entered the EU in September, and will be launched in the UK, Malaysia, Australia and other places successively in October.

'A true global car is not one developed domestically and then modified for export, but one anchored to the global market from the start of R&D.' Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd. expressed this on site. It is revealed that Fengyun T7 targeted the global market from the project initiation, pre-researched global regulations two years in advance, benchmarked against the 2026 E-NCAP standards, more than 5,000 global users participated in the survey, and 15 typical national scenarios were included in the product definition.

In terms of product power, Fengyun T7 highlights four major selling points: 'Super Performance', 'Beautiful Globally', 'Safer', and 'Smart'. The exterior adopts 'Wind-Driving Aesthetics' design language, integrating Eastern heritage with mainstream global aesthetics; in terms of power, it is equipped with a 65.05kWh Rhino Battery, combined with wide temperature range heat pump air conditioning and high voltage PTC system, CLTC pure electric range reaches 600 kilometers. In terms of safety, relying on Rock Solid Body, 9 airbags and Master-level tuned chassis to build a solid foundation; in terms of intelligence, equipped with Cockpit-Driver Integrated 8775 Chip, Lingxi Smart Cockpit 2.0 and Falcon 500 Driving Assistance System. Fengyun T7 pre-sale price is 109,900 yuan to 129,900 yuan, pre-sale 9 days orders have broken through 16,787 units. The new car will be officially launched on August 26.

Also appearing on stage with Fengyun T7 is the Global True C-Class Flagship Fengyun A9L ULTRA AWD version. The car is equipped with Snow Leopard AWD System, front double wishbone and rear five-link suspension, equipped with Falcon 700 Driving Assistance and Lingxi Smart Cockpit 2.0, body 88% high-strength steel-aluminum ratio, 9 airbags plus Rhino Battery, highlighting dual upgrade of performance and safety.

Another highlight of this auto show is the first public appearance of Arrizo 7. This new car, positioned as "New Benchmark for Global Quality Family Sedan", draws inspiration from the stillness and movement changes of water - body stretches steadily when stationary, shapes flow with momentum when moving, forming unique "Moving Water Momentum" design language. Chery hopes to use this "Read at a Glance" global aesthetics to reduce the cognitive threshold for users in different cultural backgrounds.

In terms of power, Arrizo 7 offers two choices: C-DM Super Energy Electric Hybrid and ICE Kunpeng Fuel version. The strategy of 'One Car Dual Energy' clearly targets the differentiated needs of users in different global regions for performance and energy consumption.

In addition, the brand new QQ3's No. 001 official modified version - QQ3 Modern Edition also opened pre-order trial. The car integrates Neo Retro design concept, paying tribute to classics with Retro Futurism, blending classic elements from 100 years of automotive industry with intelligent-electric era technology.

If new cars are the protagonists of the booth, then technology display is Chery's 'Hidden Trump Card'. This auto show, Chery brought Rhino Battery, Kunpeng Power, AI Intelligence and other fields' frontier technology results, demonstrating the layout of transforming from a traditional car manufacturer to a global AI technology ecosystem group.

As a major highlight of the booth, Chery created the "Tech Ecology Island" themed booth. A Rhino Battery Safety Experience dedicated line was set up on site, visitors can observe solid-state battery exhibits up close, watch extreme safety demonstrations of battery piercing and cell squeezing followed by soaking in water, and personally participate in safety challenges. Transforming obscure technical parameters into visible, touchable, and perceptible experiences, Chery attempts to tell the audience in this way: Safety is not a parameter written in the configuration sheet, but a bottom line that can withstand extreme tests. A science popularization space oriented towards teenagers, "Chery Future Classroom", was also specially set up within the booth.

Facing the young consumer group, Chery's layout is not limited to products. On August 22, the first day of the audience day, Chery opened the "Ultimate Looks Theme Day" in Hall 5 - Good-looking people, good-looking cars, and good-looking booths gathered together. Fengyun A9 Most Beautiful Photo Zone, QQ3 Supermodel Photo Zone, combined with professional lighting settings and celebrity same-style makeup experience, turned the auto show into a trendy photo studio.

The Ruixiang Life Ecosystem Space next door upgraded the Trend Modification District, Smart Control Zone, Wild Fun Camp, Life Market, Comfortable Cockpit five major areas. Chery Group's official modification platform Shanyi Tech made its first appearance in the Trend Modification District, bringing diverse personalized exteriors and off-road modification kits.

In the first half of 2026, Chery's global market sales share surged to 9th place globally, with Chinese brands occupying three of the top ten positions. As of the end of July, Chery's global cumulative car users broke through 20.16 million, among which overseas users exceeded 6.99 million. From January to July this year, Chery cumulative exported 1.146 million vehicles, a year-on-year increase of 71.2%; single month export in July 202,533 vehicles, becoming the first Chinese vehicle enterprise to break through 200,000 vehicles in a single month of exports.

From China to the world. At this new starting point with 20.16 million users, Chery is using the logic of "Native Global Cars" to redefine the path of Chinese cars going global - not modifying domestic cars to sell them out, but from the first day of R&D, making every car naturally belong to the world

As an old QQ3 owner, I heard there is a Modern Version at the 2026 Chengdu Auto Show. After seeing the real car photos, I found this car is indeed interesting, after all, when I put stickers on my old QQ back then, I never thought the manufacturer would ever personally step in to modify the car.

Let's start with the most intuitive appearance. The Modern Version uses Neo Retro New Modern design, which is redoing the retro flavor with modern craftsmanship. Two display cars on site, one is "Modern Era" Green, one is "Anne Pearl" Pink. The green one has a bit of film grain texture, with the white decal it looks like it traveled through the golden age; the pink one is even more amazing, low saturation, neither too sweet nor cloying, as a staff member on site said, "You can tell the owner is not in a hurry".

In terms of details, I care about a few modifications: The front grille changed to regular grid openings plus chrome, with a horizontal stretch, the small car actually has a wide-body, low-slung presence; Wheel arches and side skirts made body-colored, traditional black big surround canceled, the whole car unity feel increased a lot; What impressed me most is that mirror chrome round disc wheel, classic car symbol put to today, when rotating it really looks like a "Time Badge".

Sitting inside the car, the texture upgrade is more obvious than the exterior. Ceiling, A/B pillars, visors all changed to velvet wrapping, one touch knows it's not ordinary small car material. Dashboard, seats, door panels embedded houndstooth texture, center armrest box also has contrasting fabric tape decoration—this idea obviously borrowed from haute couture. As a car owner, I originally felt nothing about houndstooth, but seeing the real car, it's not that kind of "for the sake of retro" accumulation, geometric order and fabric tape contrasting color match are quite restrained.

There is another detail that must be mentioned: Both main and passenger seats come with smart soft light vanity mirrors, brightness continuously adjustable, color temperature two-level adjustable, also with magnetic attachment. This configuration is not very useful to me, but I can imagine how much female owners or passenger seat passengers would like it—22.9% of QQ3 users are sending the car as a gift, dad gives to daughter, husband gives to wife, this vanity mirror is basically a "gift-giving bonus item".

After talking about the product, let's speak some heartfelt words from an owner's perspective. The brand QQ reaching today, relies not on sentiment, but truly understands making small cars well. My old QQ although configuration basic, but easy to drive and park, using car cheap is deeply ingrained. New QQ3 launch first month exceeded 10,000, overseas Indonesia, Thailand also selling, expect September overseas delivery also exceeded 10,000, domestic and international double over 10,000—1.5 million users' choice, not exaggerated. Now QQ and SMART, MINI are called the "World's Trio of Small Cars", as an old owner, honestly a bit proud.

And I noticed an interesting data: QQ3 repurchase users 51.3% come from BBA households. What does this mean? This means this car is not a "compromise of not being able to afford big cars", but many people clearly have luxury cars at home, still willing to add a small premium car for commuting. Turning radius 5.2 meters, old community narrow alley pulled in in one go; per km less than 6 cents, off-peak electricity month electricity fee over 30 Yuan; 2700mm wheelbase, rear row sit two adults not crowded; 8155 chip + 540-degree panoramic + automatic parking, same price range should give all given. Rear engine rear drive plus rear multi-link independent suspension, go over speed bump filter vibration soft—these things, people who drove naturally understand.

Finally back to the Modern Version. 80% of QQ3 users will decorate themselves after getting the car, putting stickers, changing wheels, changing colors, the manufacturer obviously saw this enthusiasm, simply made a "Official Standard Answer". Chengdu Auto Show site can also 99 Yuan trial experience, draw Sun Li autograph model and modification big show quota, exhibition stand has giant retro Polaroid can check-in take photos.

If you ask me is it worth waiting? My advice is: If you originally wanted to buy QQ3, and too lazy to mess with modification yourself, Modern Version this official modification kit completion and texture, indeed more reliable than you go to auto parts market assembled. But if you enjoy is "My car is unique" modification process, then ordinary version leaves you more space for customization.

August 21, Chengdu Auto Show Media Day, the All-New QQ3 Modern Edition officially premiered its global debut at the China Western International Expo Center. As the first official modified model of the QQ3, the new car uses the Neo Retro New Modern design concept, blending retro aesthetics with modern manufacturing craftsmanship, drawing on the relaxing and healing lifestyle aesthetic of brand spokesperson Sun Li. Breaking out of the inherent framework of mobility tools, it turns a small car into a mobile space carrying personality, emotions, and quality life, simultaneously launching a national trial experience.

Currently, many car owners will customize their cars after picking up the vehicle, giving the ride a unique style, and the All-New QQ3 Modern Edition is exactly the answer sheet after the official understands users' personalized needs. Designed and polished by a domestic team with four Red Dot Design Awards, the new car does not simply replicate retro elements, but interprets classic modern texture using modern manufacturing techniques, bringing two exclusive color options: Modern Era Green full of film atmosphere, and gentle low-saturation Anne Pearl Pink. The two tones come with healing filters and maximum visibility on the road.

Exterior details are comprehensively renewed, reconstructing the grid chrome front grille to broaden the front view, canceling the traditional black surround, wheel arches and side skirts upgraded to body-colored designs, with overall vehicle lines completed in one go. Paired with mirror chrome circular retro wheels, classic white body graphics, chrome decoration strips on the side of the door, plus optimized layered front and rear bumpers, fine texture runs through every detail of the body, easily creating a wide-body low-slung modern posture. Vehicle dimensions reach 4229 x 1811 x 1571mm, with a 2700mm ultra-long wheelbase, offering class-leading space performance among boutique small cars.

Entering the cabin, Cloud Velvet Beige exclusive interior brings high-fashion aesthetics inside. The ceiling, A/B pillars, and sun visors are all upgraded with velvet soft wrapping, the center control panel, seats, and door trim panels incorporate classic houndstooth textures, the center armrest is accented with color-blocked webbing, and tactile and visual quality improve simultaneously. Unique color temperature adjustable intelligent dimmable vanity mirror, CN95 health filter, water-based eco-friendly noise damping material, balancing exquisite atmosphere and family travel health; front row seat ventilation, heating, electric memory, steering wheel heating and other comfort configurations fully equipped, daily commute and short trips can enjoy calm comfort.

Intelligence level, the new car is equipped with Qualcomm 8155 flagship automotive chip, paired with 15.6-inch 2.5K ultra-high-definition Sunflower center control large screen, built-in Carmind AI large model, natural voice interaction, intelligent route planning, all vehicle control done in one sentence. 3D customizable desktop, 256-color rhythm ambient light, 50W wireless fast charge, 6.6kW high-power external discharge, supports CarPlay, HiCar multi-platform mobile phone interconnection, playability and practicality maxed out. 540° panoramic image, automatic parking supporting over 100 scenario recognition, full set of Level 2 driving assistance, paired with ONE BOX integrated brake system, shortest 38-meter braking distance, even novice drivers can easily handle it.

Driving control and safety are also not compromised at all, the new car adopts rear-wheel drive layout, front MacPherson + rear multi-link independent suspension, achieving 50:50 balanced axle load ratio, steering feel is delicate, 5.2-meter turning radius, old community narrow lanes easy U-turn in one go. The whole vehicle adopts five-longitudinal eight-transverse cage-style Rock Body, 82% high-strength steel, 16% hot-formed steel support, equipped with 6 airbags; Rhino battery has IP68 waterproofing, full-domain thermal runaway protection, passed six-dimensional electrical safety authoritative certification, relying on Chery global eight R&D centers strict testing standards, creating boutique small cars with the safety standards of making big cars.

As the Chinese representative among the "World's Top 3 Compact Cars", QQ3 and MINI, smart jointly build the global boutique small car pattern. The All-New QQ3 sales broke 10,000 in the first month of launch, Indonesia, Thailand overseas markets continue to sell hot, expect September overseas departure also break 10,000, domestic and foreign dual lines going up, full series cumulative collection 1.5 million users trust. It is worth mentioning, the user portrait is very distinctive, more than half of the repurchase owners come from BBA families, also nearly 23% owners use QQ3 as a gift to lovers, Qixi Festival node sales surge 80%, enough to prove it is not just for commuting, but also a carrier for conveying emotions, expressing intentions.

This Chengdu Auto Show booth builds an immersive New Modern experience area, audience can touch the Modern Edition full set of upgrade kits up close, on site also has retro instant camera check-in device, check-in publish social platform also has chance to win Sun Li pearl finish collection small card. At present stage pay 99 Yuan to participate in trial experience, get Sun Li signed limited QQ3 model, also have chance to be selected for modification show on site.

Just like that slogan — "Happy QQ, Truly Different". The appearance of the All-New QQ3 Modern Edition allows us to see the infinite possibilities of Chinese boutique small cars in quality, design, and even cultural output.