On August 21, the 2026 Chengdu Auto Show officially kicked off. Chery Group, themed "Chinese Cars Global Champions", brought 38 models from its five major brands: Chery, Exeed, Jetour, iCAR, and Zongheng to Hall 5. Among them, the Chery brand showcased 12 heavyweight models. Fengyun A9 and Fengyun T7, the "Visual Twin Stars", appeared on stage together. The QQ3 Modern Edition opened a trial experience, and the new global benchmark for quality family sedans, Arrizo 7, made its global premiere. The simultaneous display of multiple new cars demonstrated the upgrade of Chery's globalization system capabilities and released a strong signal that this old-brand car enterprise is comprehensively transforming towards the intelligent-electric era.

The most eye-catching on the booth belonged to Chery's first native global model of the intelligent-electric era - Fengyun T7. This pure electric SUV was launched first in South Africa and Thailand previously, landed in China and Indonesia markets in August, entered the EU in September, and will be launched in the UK, Malaysia, Australia and other places successively in October.

'A true global car is not one developed domestically and then modified for export, but one anchored to the global market from the start of R&D.' Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd. expressed this on site. It is revealed that Fengyun T7 targeted the global market from the project initiation, pre-researched global regulations two years in advance, benchmarked against the 2026 E-NCAP standards, more than 5,000 global users participated in the survey, and 15 typical national scenarios were included in the product definition.

In terms of product power, Fengyun T7 highlights four major selling points: 'Super Performance', 'Beautiful Globally', 'Safer', and 'Smart'. The exterior adopts 'Wind-Driving Aesthetics' design language, integrating Eastern heritage with mainstream global aesthetics; in terms of power, it is equipped with a 65.05kWh Rhino Battery, combined with wide temperature range heat pump air conditioning and high voltage PTC system, CLTC pure electric range reaches 600 kilometers. In terms of safety, relying on Rock Solid Body, 9 airbags and Master-level tuned chassis to build a solid foundation; in terms of intelligence, equipped with Cockpit-Driver Integrated 8775 Chip, Lingxi Smart Cockpit 2.0 and Falcon 500 Driving Assistance System. Fengyun T7 pre-sale price is 109,900 yuan to 129,900 yuan, pre-sale 9 days orders have broken through 16,787 units. The new car will be officially launched on August 26.

Also appearing on stage with Fengyun T7 is the Global True C-Class Flagship Fengyun A9L ULTRA AWD version. The car is equipped with Snow Leopard AWD System, front double wishbone and rear five-link suspension, equipped with Falcon 700 Driving Assistance and Lingxi Smart Cockpit 2.0, body 88% high-strength steel-aluminum ratio, 9 airbags plus Rhino Battery, highlighting dual upgrade of performance and safety.

Another highlight of this auto show is the first public appearance of Arrizo 7. This new car, positioned as "New Benchmark for Global Quality Family Sedan", draws inspiration from the stillness and movement changes of water - body stretches steadily when stationary, shapes flow with momentum when moving, forming unique "Moving Water Momentum" design language. Chery hopes to use this "Read at a Glance" global aesthetics to reduce the cognitive threshold for users in different cultural backgrounds.

In terms of power, Arrizo 7 offers two choices: C-DM Super Energy Electric Hybrid and ICE Kunpeng Fuel version. The strategy of 'One Car Dual Energy' clearly targets the differentiated needs of users in different global regions for performance and energy consumption.

In addition, the brand new QQ3's No. 001 official modified version - QQ3 Modern Edition also opened pre-order trial. The car integrates Neo Retro design concept, paying tribute to classics with Retro Futurism, blending classic elements from 100 years of automotive industry with intelligent-electric era technology.

If new cars are the protagonists of the booth, then technology display is Chery's 'Hidden Trump Card'. This auto show, Chery brought Rhino Battery, Kunpeng Power, AI Intelligence and other fields' frontier technology results, demonstrating the layout of transforming from a traditional car manufacturer to a global AI technology ecosystem group.

As a major highlight of the booth, Chery created the "Tech Ecology Island" themed booth. A Rhino Battery Safety Experience dedicated line was set up on site, visitors can observe solid-state battery exhibits up close, watch extreme safety demonstrations of battery piercing and cell squeezing followed by soaking in water, and personally participate in safety challenges. Transforming obscure technical parameters into visible, touchable, and perceptible experiences, Chery attempts to tell the audience in this way: Safety is not a parameter written in the configuration sheet, but a bottom line that can withstand extreme tests. A science popularization space oriented towards teenagers, "Chery Future Classroom", was also specially set up within the booth.

Facing the young consumer group, Chery's layout is not limited to products. On August 22, the first day of the audience day, Chery opened the "Ultimate Looks Theme Day" in Hall 5 - Good-looking people, good-looking cars, and good-looking booths gathered together. Fengyun A9 Most Beautiful Photo Zone, QQ3 Supermodel Photo Zone, combined with professional lighting settings and celebrity same-style makeup experience, turned the auto show into a trendy photo studio.

The Ruixiang Life Ecosystem Space next door upgraded the Trend Modification District, Smart Control Zone, Wild Fun Camp, Life Market, Comfortable Cockpit five major areas. Chery Group's official modification platform Shanyi Tech made its first appearance in the Trend Modification District, bringing diverse personalized exteriors and off-road modification kits.

In the first half of 2026, Chery's global market sales share surged to 9th place globally, with Chinese brands occupying three of the top ten positions. As of the end of July, Chery's global cumulative car users broke through 20.16 million, among which overseas users exceeded 6.99 million. From January to July this year, Chery cumulative exported 1.146 million vehicles, a year-on-year increase of 71.2%; single month export in July 202,533 vehicles, becoming the first Chinese vehicle enterprise to break through 200,000 vehicles in a single month of exports.

From China to the world. At this new starting point with 20.16 million users, Chery is using the logic of "Native Global Cars" to redefine the path of Chinese cars going global - not modifying domestic cars to sell them out, but from the first day of R&D, making every car naturally belong to the world

As an old QQ3 owner, I heard there is a Modern Version at the 2026 Chengdu Auto Show. After seeing the real car photos, I found this car is indeed interesting, after all, when I put stickers on my old QQ back then, I never thought the manufacturer would ever personally step in to modify the car.

Let's start with the most intuitive appearance. The Modern Version uses Neo Retro New Modern design, which is redoing the retro flavor with modern craftsmanship. Two display cars on site, one is "Modern Era" Green, one is "Anne Pearl" Pink. The green one has a bit of film grain texture, with the white decal it looks like it traveled through the golden age; the pink one is even more amazing, low saturation, neither too sweet nor cloying, as a staff member on site said, "You can tell the owner is not in a hurry".

In terms of details, I care about a few modifications: The front grille changed to regular grid openings plus chrome, with a horizontal stretch, the small car actually has a wide-body, low-slung presence; Wheel arches and side skirts made body-colored, traditional black big surround canceled, the whole car unity feel increased a lot; What impressed me most is that mirror chrome round disc wheel, classic car symbol put to today, when rotating it really looks like a "Time Badge".

Sitting inside the car, the texture upgrade is more obvious than the exterior. Ceiling, A/B pillars, visors all changed to velvet wrapping, one touch knows it's not ordinary small car material. Dashboard, seats, door panels embedded houndstooth texture, center armrest box also has contrasting fabric tape decoration—this idea obviously borrowed from haute couture. As a car owner, I originally felt nothing about houndstooth, but seeing the real car, it's not that kind of "for the sake of retro" accumulation, geometric order and fabric tape contrasting color match are quite restrained.

There is another detail that must be mentioned: Both main and passenger seats come with smart soft light vanity mirrors, brightness continuously adjustable, color temperature two-level adjustable, also with magnetic attachment. This configuration is not very useful to me, but I can imagine how much female owners or passenger seat passengers would like it—22.9% of QQ3 users are sending the car as a gift, dad gives to daughter, husband gives to wife, this vanity mirror is basically a "gift-giving bonus item".

After talking about the product, let's speak some heartfelt words from an owner's perspective. The brand QQ reaching today, relies not on sentiment, but truly understands making small cars well. My old QQ although configuration basic, but easy to drive and park, using car cheap is deeply ingrained. New QQ3 launch first month exceeded 10,000, overseas Indonesia, Thailand also selling, expect September overseas delivery also exceeded 10,000, domestic and international double over 10,000—1.5 million users' choice, not exaggerated. Now QQ and SMART, MINI are called the "World's Trio of Small Cars", as an old owner, honestly a bit proud.

And I noticed an interesting data: QQ3 repurchase users 51.3% come from BBA households. What does this mean? This means this car is not a "compromise of not being able to afford big cars", but many people clearly have luxury cars at home, still willing to add a small premium car for commuting. Turning radius 5.2 meters, old community narrow alley pulled in in one go; per km less than 6 cents, off-peak electricity month electricity fee over 30 Yuan; 2700mm wheelbase, rear row sit two adults not crowded; 8155 chip + 540-degree panoramic + automatic parking, same price range should give all given. Rear engine rear drive plus rear multi-link independent suspension, go over speed bump filter vibration soft—these things, people who drove naturally understand.

Finally back to the Modern Version. 80% of QQ3 users will decorate themselves after getting the car, putting stickers, changing wheels, changing colors, the manufacturer obviously saw this enthusiasm, simply made a "Official Standard Answer". Chengdu Auto Show site can also 99 Yuan trial experience, draw Sun Li autograph model and modification big show quota, exhibition stand has giant retro Polaroid can check-in take photos.

If you ask me is it worth waiting? My advice is: If you originally wanted to buy QQ3, and too lazy to mess with modification yourself, Modern Version this official modification kit completion and texture, indeed more reliable than you go to auto parts market assembled. But if you enjoy is "My car is unique" modification process, then ordinary version leaves you more space for customization.

August 21, Chengdu Auto Show Media Day, the All-New QQ3 Modern Edition officially premiered its global debut at the China Western International Expo Center. As the first official modified model of the QQ3, the new car uses the Neo Retro New Modern design concept, blending retro aesthetics with modern manufacturing craftsmanship, drawing on the relaxing and healing lifestyle aesthetic of brand spokesperson Sun Li. Breaking out of the inherent framework of mobility tools, it turns a small car into a mobile space carrying personality, emotions, and quality life, simultaneously launching a national trial experience.

Currently, many car owners will customize their cars after picking up the vehicle, giving the ride a unique style, and the All-New QQ3 Modern Edition is exactly the answer sheet after the official understands users' personalized needs. Designed and polished by a domestic team with four Red Dot Design Awards, the new car does not simply replicate retro elements, but interprets classic modern texture using modern manufacturing techniques, bringing two exclusive color options: Modern Era Green full of film atmosphere, and gentle low-saturation Anne Pearl Pink. The two tones come with healing filters and maximum visibility on the road.

Exterior details are comprehensively renewed, reconstructing the grid chrome front grille to broaden the front view, canceling the traditional black surround, wheel arches and side skirts upgraded to body-colored designs, with overall vehicle lines completed in one go. Paired with mirror chrome circular retro wheels, classic white body graphics, chrome decoration strips on the side of the door, plus optimized layered front and rear bumpers, fine texture runs through every detail of the body, easily creating a wide-body low-slung modern posture. Vehicle dimensions reach 4229 x 1811 x 1571mm, with a 2700mm ultra-long wheelbase, offering class-leading space performance among boutique small cars.

Entering the cabin, Cloud Velvet Beige exclusive interior brings high-fashion aesthetics inside. The ceiling, A/B pillars, and sun visors are all upgraded with velvet soft wrapping, the center control panel, seats, and door trim panels incorporate classic houndstooth textures, the center armrest is accented with color-blocked webbing, and tactile and visual quality improve simultaneously. Unique color temperature adjustable intelligent dimmable vanity mirror, CN95 health filter, water-based eco-friendly noise damping material, balancing exquisite atmosphere and family travel health; front row seat ventilation, heating, electric memory, steering wheel heating and other comfort configurations fully equipped, daily commute and short trips can enjoy calm comfort.

Intelligence level, the new car is equipped with Qualcomm 8155 flagship automotive chip, paired with 15.6-inch 2.5K ultra-high-definition Sunflower center control large screen, built-in Carmind AI large model, natural voice interaction, intelligent route planning, all vehicle control done in one sentence. 3D customizable desktop, 256-color rhythm ambient light, 50W wireless fast charge, 6.6kW high-power external discharge, supports CarPlay, HiCar multi-platform mobile phone interconnection, playability and practicality maxed out. 540° panoramic image, automatic parking supporting over 100 scenario recognition, full set of Level 2 driving assistance, paired with ONE BOX integrated brake system, shortest 38-meter braking distance, even novice drivers can easily handle it.

Driving control and safety are also not compromised at all, the new car adopts rear-wheel drive layout, front MacPherson + rear multi-link independent suspension, achieving 50:50 balanced axle load ratio, steering feel is delicate, 5.2-meter turning radius, old community narrow lanes easy U-turn in one go. The whole vehicle adopts five-longitudinal eight-transverse cage-style Rock Body, 82% high-strength steel, 16% hot-formed steel support, equipped with 6 airbags; Rhino battery has IP68 waterproofing, full-domain thermal runaway protection, passed six-dimensional electrical safety authoritative certification, relying on Chery global eight R&D centers strict testing standards, creating boutique small cars with the safety standards of making big cars.

As the Chinese representative among the "World's Top 3 Compact Cars", QQ3 and MINI, smart jointly build the global boutique small car pattern. The All-New QQ3 sales broke 10,000 in the first month of launch, Indonesia, Thailand overseas markets continue to sell hot, expect September overseas departure also break 10,000, domestic and foreign dual lines going up, full series cumulative collection 1.5 million users trust. It is worth mentioning, the user portrait is very distinctive, more than half of the repurchase owners come from BBA families, also nearly 23% owners use QQ3 as a gift to lovers, Qixi Festival node sales surge 80%, enough to prove it is not just for commuting, but also a carrier for conveying emotions, expressing intentions.

This Chengdu Auto Show booth builds an immersive New Modern experience area, audience can touch the Modern Edition full set of upgrade kits up close, on site also has retro instant camera check-in device, check-in publish social platform also has chance to win Sun Li pearl finish collection small card. At present stage pay 99 Yuan to participate in trial experience, get Sun Li signed limited QQ3 model, also have chance to be selected for modification show on site.

Just like that slogan — "Happy QQ, Truly Different". The appearance of the All-New QQ3 Modern Edition allows us to see the infinite possibilities of Chinese boutique small cars in quality, design, and even cultural output.

2026 Chengdu Auto Show Media Day, the Chery main booth in Hall 5 of the Western International Expo City welcomed a large number of media and audience. This year's Chery theme is set as "Chinese Cars, Global Champions". The Chery brand independently brought 12 complete vehicles, without empty parameter stacking. Heavyweight new cars, hardcore technology exhibition areas, and youth-oriented interactive experiences are presented together. It allows people to appreciate real cars up close and intuitively feel Chery's global hard power in the intelligent electricity era.

Booth Center Spotlight: Native Global Pure Electric SUV Fengyun T7, and the all-new QQ3 Modern Edition. Fengyun T7, as the first native global car of the intelligent electricity era, is not manufactured domestically and then modified for overseas release; its product definition stage benchmarks global regulations, accommodating complex usage environments in multiple countries. The vehicle adopts Aerodynamic Aesthetics design, equipped with Rhino Battery, CLTC range 600km, featuring integrated Cockpit-Driving 8775 Chip and Falcon 500 Intelligent Driving System. Currently, the vehicle is in the pre-sale phase, with a pre-sale price of 109,900-129,900 RMB. Pre-sale orders broke 16,787 units within 9 days. It will also launch in overseas markets such as the EU, Australia/New Zealand, and Thailand, serving as a benchmark product for Chery's globalization.

The other C-spot traffic magnet, the all-new QQ3 Modern Edition, is the No. 001 official facelift version of the all-new QQ3. Pre-orders kicked off on-site at the auto show. The new car adopts Neo Retro-futurism design, blending classic automotive industrial elements with modern intelligent electric technology. Retro color schemes paired with sports decals create a light luxury vibe for this city commuter. The QQ series has accumulated 1.6 million global users. The standard version sold over 10,000 units consecutively for four months domestically, while the overseas launch also broke 10,000 units in its first month. The arrival of the Modern Edition further meets young users' demand for personalized commuter vehicles.

Following the two center-stage display cars, the Fengyun A9 and Fengyun A9L ULTRA AWD version were featured prominently. Fengyun A9 won the German Red Dot Design Award, marking a milestone for Chery's 20 million global users. Many young engineers participated in its R&D, with tens of thousands of users co-creating and refining details. Over 70% of users are under 35 years old. The upgraded Fengyun A9L ULTRA AWD version is positioned as a true global Class C flagship. With Yun Zheng exterior, Feng Chen exclusive interior, paired with a tri-color illuminated grille and electric speed-controlled rear spoiler. Hardware includes the Snow Leopard AWD system, front double-wishbone + rear five-link suspension, Falcon 700 Advanced Intelligent Driving, Rhino Battery, and 9 Airbags. Looks, performance, intelligence, and safety are all maximized.

Another major highlight of this auto show is the global premiere of the "Global Quality Sedan New Benchmark" Arrizo 7. The new vehicle uses "The Momentum of Moving Water" as its design language, drawing from the beauty of water in motion and stillness. Its shape is simple yet durable, catering to global aesthetics. It offers C-DM Super Power Electric Hybrid and Kunpeng Fuel powertrains, balancing energy consumption and performance. The new car is expected to officially launch in Q4, bringing native global car standards down to the 80,000-100,000 RMB mainstream sedan market. Additionally, the Fengyun T9 series, the all-new Tiggo 9, and Arrizo 8 PRO models are exhibited simultaneously, fully covering mainstream consumption segments for SUVs and sedans.

After viewing the display cars, the Rhino Battery exhibition area within the "Tech Eco Island" is the core technical highlight of the venue. Addressing the battery safety concern most cared about by NEV users, Chery brought limit experiments directly to the booth site. Ten times national standard needle puncture, three times national standard extrusion, plus a cell soaking demonstration after extrusion. The exhibits did not catch fire or emit smoke. Audiences could see the aquarium immersion experiment with their own eyes and even participate in battery stepping challenges, transforming obscure battery technology into an intuitive experience that ordinary people can understand. Raw materials such as high enthalpy change separators and composite current collectors were also displayed on-site. The 400Wh/kg solid-state battery modules also appeared synchronously. The Rhino Crystal, Rhino Shield, and Rhino Cloud three-layer defense system builds a complete safety loop from materials, structure, to cloud monitoring. In addition to batteries, frontier technology exhibits like the Flying Fish Digital Intelligence Chassis i and Kunpeng Power were also displayed externally.

The youthful atmosphere throughout the entire booth is also very prominent. The "Celestial Appearance Theme Day" on August 22 is about to open, setting up multiple photo check-in stations where visitors can experience makeup styles matching the brand ambassadors. The CHERY COFFEE zone and Ruixiang Life Eco Space are divided into five major blocks, including the Trend Modification District and Wild Fun Camp. The Shanyi Modification Platform also brought modification kits, bringing human-car-home life scenarios to the booth. A "Chery Future Classroom" was even specially set up to provide new energy science popularization for teenagers.

From industry data, Chery has been the number one in domestic brand exports for 23 consecutive years. July single-month exports broke 200,000 vehicles, with global cumulative users surpassing 20.16 million. In the past, going overseas was mostly about product export. However, native global cars like Fengyun T7 and Arrizo 7 are developed from the R&D source according to global standards. At this Chengdu Auto Show, Chery brings the results of its globalization back to the domestic market. On one side are home-use new cars accessible to the masses; on the other are hard technologies that are visible and tangible. Not playing with empty concepts, it hands in an answer sheet for the intelligent electricity era's global cars.

Recently, the all-new Chery QQ3 officially launched in the Southeast Asian market under the overseas name "Chery Q", and debuted in the Thai and Indonesian markets successively, becoming the first overseas landing position of Chery QQ's global strategy.

Chery Q launched in the Thai and Indonesian markets almost simultaneously, both delivering order performance exceeding expectations. Since pre-sales started at the Bangkok International Motor Show on March 24, orders broke 1,000 units in just ten days; as of the official launch on June 24, cumulative orders have forcefully surpassed 3,000 units. In the Indonesian market, as of July 25 / end of July, orders have exceeded 6,000 units. This is not an accidental explosion in a single market, but a verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

In 2006, the old QQ entered Thailand and Indonesia, becoming a youthful memory for a generation of Southeast Asians. In 2026, the all-new QQ3 returns in the name of Chery Q, completing a brand leap from "national transport car" to "global premium compact car" over 20 years. Chery Thailand General Manager Jim Lee stated directly at the launch event: "Chery QQ has accompanied Thai users for 20 years, this is the strongest confidence in our deep cultivation of the local market." The Indonesian market also attracted a large number of middle-aged family users to reserve Chery Q due to "nostalgia".

62% of Chery Q's orders in Thailand come from female users, with many young people spontaneously checking in and sharing on Facebook and Instagram. Real user word-of-mouth is far more persuasive than official publicity. Product advantages are highly matched with local terrain: small and easy to park (Bangkok narrow streets), extremely low operating costs (electricity cost per 100km is only 5 Baht), no worries about wading in rainy season (IP68 waterproofing), cute design with high recognizability ("cute shape, high head-turn rate").

Chery Q is not a cheap special model for Southeast Asia, but a global product with the same platform, standards, and quality as the domestic all-new QQ3. Zhang Hongyu, Vice President of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Chery Brand Domestic Business Group, stated clearly: "From chassis architecture, battery safety to body structure, we synchronously adapt to Southeast Asian right-hand drive regulations, undergo strict tests in multiple global regions, do not reduce specifications, do not produce special models." Zeng Shuo, Assistant General Manager of Chery Sales Indonesia (CSI), also emphasized: "In Indonesia, Chery always prioritizes quality over profit."

  2026, Chinese car exports are no longer news. But what really interests me is how the all-new Chery QQ3 is performing in Southeast Asia—debuted at the Thailand Bangkok Motor Show and secured over 3,000 orders immediately, and orders broke 6,000 units before the pre-sale period in the Indonesian market ended. A Chinese A0-class small car priced at 70,000 yuan, what makes Thais and Indonesians rush to buy it?

The answer is only four words: No Special Market Version

  This is not a pretty slogan. Chery QQ Head Manager Zhang Hongyu said plainly: "The Chinese market is just a part of the all-new QQ, it is a global car built to global standards from birth. The Chery Q you buy in Thailand, the Chery Q you buy in Indonesia, the QQ3 you buy in China, chassis same, battery same, infotainment system same, even the 8155 chip is the same.

  This logic is actually quite counter-intuitive in the auto industry. For the past few decades, multinational car companies have played the "special supply card"—one standard for Europe and America, one for China, another for Southeast Asia. Downgrade, shrink, save where you can. Why? Because regulations, spending power, and competitive landscapes differ across markets, developing separately is actually more "cost-effective".

It's a bet that users aren't stupid

  Many people think Southeast Asian consumers don't understand cars. Wrong. 62% of orders in Thailand come from female users. They might not know what hot-formed steel is, but they know this car has 540-degree panoramic imaging, automatic parking, external voice control, and a 70-liter intelligent electric front trunk. They compared it to BYD Atto 1, Geely EX2, Wuling Air EV. They calculate the costs: same price point, who gives more?

  The all-new QQ3 offers 10 items unique in its class and 13 items leading in its class. 70L intelligent electric front trunk, 1300 MPa integrated hot-formed door ring, Qualcomm 8155 chip, 15.6-inch 2.5K large screen, 50:50 axle load ratio rear-wheel drive. Put together, this is a gap-leading advantage within the same class in Southeast Asia. So it's not that Southeast Asian consumers don't understand cars, it's that some brands think they don't.

Quality is not cost, it's faith

  Chery has a special trump card in Southeast Asia—nostalgia. QQ entered the Thai and Indonesian markets as early as 2006, accompanying two generations of Southeast Asian consumers in growing up. Chery Thailand General Manager Jim Lee said, twenty years of companionship is the most valuable intangible asset for a brand to penetrate the local market, and a large number of middle-aged family users placed orders proactively due to nostalgia.

  Nostalgia can sell once, but not twice. If the all-new QQ3 was a downgraded version or special market version, users who ordered because they "sat in a QQ when they were young" would smear Chery for a lifetime. So Chery made a decision counter to industry intuition: global unified platform, unified powertrain, unified cockpit. Only localized adaptation—right-hand drive tuning, IP68 battery waterproofing for Southeast Asian rainy seasons, high-temperature heat dissipation reinforcement—never touch core configurations and safety standards.

  Chery Indonesia management spoke even more plainly: "Expanding the Indonesian market, quality priority is always higher than short-term profits." You see, this is the difference. Some brands going global think "how to earn a bit more", Chery thinks "how to stand firmly a bit".

Small cars also have dignity

  The all-new QQ3 positions itself as "World's Three Little Ones, China has QQ". With whom is it listed? Germany's SMART, UK's MINI. You taste this ambition. A national 代步 vehicle that used to sell for 30,000, now wants to sit equal with two European cultural symbols. What does it rely on? Red Dot Design Double Award—concept car award in 2025, mass-produced car award in 2026, smart cockpit HMI award again in 2026. Rely on 82% high-strength steel, 16% hot-formed steel rock-solid body. Rely on fast charging from 30% to 80% in 16.5 minutes. Rely on 400 km range, rear-wheel drive, independent four-wheel suspension. Put these things together, do you still think it's just a "small car"?

  What is small is the size, what is big is the vision. 2700mm wheelbase, 85% space utilization rate, rear seat can cross legs. A0-class appearance, B-class car space. This is not compromise, this is precision.

Going global is not dumping, it's rooting

  Many Chinese brands going global just sell cars. Sell and leave, after-sales? Let fate decide. How did the all-new QQ3 do it? Thailand launched first delivery in July, 2,000 units shipped in the first batch. Thai dealerships to increase from 55 to 70. Lifetime warranty—high-voltage battery, motor, control unit, all users who ordered by July 31st get it.

  This is not the pace of selling and running. This is the pace of rooting. So back to the original question: an electric car worth 50,000 yuan, what makes it dare to say "global same standard"? Because what it bets on is not the profit of one car, but twenty years of a brand in a region.

  Chery QQ has 20 years of national nostalgia accumulation in Southeast Asia. What is the concept of 20 years? A child who sat in the QQ passenger seat in 2006, in 2026 might be choosing the first car of their child's life. If you downgraded this car, special-edited it, you didn't hurt one user, but a generation.

  The four words "Happiness Equity" sound very empty. But when you see people driving Chery Q on Bangkok streets, Chery Q chosen as most popular hatchback at Indonesian Motor Show, test drive day with 200 sessions scheduled—you know, these four words landed.

Yanzhao Car Review:

  Chinese car exports have been talked about for many years. But real export is never just selling things out. It's making outsiders feel that this thing is worth it. The explosion of orders for the all-new QQ3 in Southeast Asia proves one thing: When you don't treat overseas users as "easy targets", they won't treat you as "passers-by".

  World's Three Little Ones, China has QQ. This sentence is not a slogan, it is a promise. And promises need a generation to fulfill.

The sun in Bangkok is scorching.

At the entrance of a mall on Sukhumvit Road, the queue took two irregular turns.

Funnily enough, aside from the Gen Z with ponytails scrolling through short videos, there were many middle-aged people with frost on their temples.

They were waiting for a small car called Chery Q.

This scene was just like 20 years ago when the old QQ first arrived, only back then the ones queuing were motorcycle drivers, now it's old neighbors who arrived in pickup trucks.

The muffled sound from tapping knuckles is an echo 20 years later.

The batch of people who drove the old QQ for motorcycle taxi services back then are now tapping their fingers on the A-pillar of the new car.

The integrated hot-formed door ring reaches a strength of 1300MPa. When you knock with your knuckles, the sound is muffled and solid.

Back then, the tin shell was for the sake of being cheap, now the car frame is for the sake of peace of mind.

The young guy in streetwear next to him didn't care about these things, he was staring at the cloud-pink-beige paint job.

It's the Kansai clear coat, the same as Ferrari's. There isn't a single orange peel texture under strong light.

It's true that this paint surface doesn't fade for ten years.

Mango sticky rice inside the 70L front trunk.

After picking up the car, Arlene didn't rush to leave.

She opened the front trunk with a click. With 70L capacity, she stuffed in the mango sticky rice she just bought, plus that longboard she prepared to use for surfing at the beach.

With a drainage hole design, even if you throw in a wet swimsuit, you don't have to worry about smells mixing.

She casually shouted a command at the rear of the car. The exterior voice response opened the front trunk a bit more immediately, causing those around to burst into laughter.

This feature, on the congested streets of Southeast Asia, is even more pleasing than automatic parking.

The Agile "Big Fella" in the Narrow Alley.

Alleys in old Bangkok are so narrow only one body can pass through.

This car's 3X wheelbase ratio played a big role, with a turning radius that is surprisingly small.

Front MacPherson, rear multi-link, rear-engine rear-drive, 50:50 weight distribution. It drives steadily as if stuck to the ground.

The rainy season is coming soon. The IP68 battery water resistance means no fear of wading.

The Rhino battery features liquid cooling, running from minus 40 degrees to 60 degrees, like giving the battery cell a temperature-constant coat.

Orders don't lie, but truly understanding you is the dealbreaker.

Order numbers don't lie.

3000 in Thailand, 6000 in Indonesia, 56,000 domestically in the first month.

Chery didn't play the customization game this time, with right-hand drive tuning. The chassis, battery, and cabin are almost identical to the domestic version.

From 2006 to 2026, a small car traversed 20 years. Relying not on flashy marketing, but on this solid quality, it firmly parked itself in the lives of two generations again.

What gets people hooked is never the parameters, but that considerate understanding of you.

For a long time, Chinese exported cars have been labeled as "downgraded, cheap special supply," with stereotypical biases shackling the overseas journey of Chinese automakers. Now, the all-new Chery QQ3 is officially launched overseas, with global source core quality and non-shrunken product strength, thoroughly breaking industry prejudices and clearing the name for Chinese Smart Manufacturing.

Currently, many automakers are willing to downgrade for profit to seize overseas markets. But the new QQ3 always sticks to the quality bottom line and refuses to compromise on profit. Chery Vice President Zhang Hongyu stated directly that the new car, from chassis architecture, battery safety to body structure, is all adapted to overseas right-hand drive regulations, has undergone strict tests in multiple global regions, and never makes low-spec versions exclusive to overseas. The Indonesian R&D team also always upholds the core concept of "Quality over Profit".

This also allows Southeast Asian users to enjoy a complete product experience with domestic consumers same platform, same standards, same quality. The new car's localization adjustments only target Southeast Asian climate and road conditions, optimizing right-hand drive layout, rainy season heat dissipation and other details, core configuration and safety performance reduced not at all. This fair and equal quality adherence is exactly the core confidence for the new QQ3 to deepen overseas work and gain trust.

Outstanding appearance is the first business card for the new QQ3 to conquer the Southeast Asian market. In the Thai market, 62% of orders come from female users, ultra-high appearance becomes the primary reason for purchasing. The new car is designed by the Dual Red Dot Design Award team, with original square and circle aesthetic design, lines are soft and lively, temperament is simple and high-end. 7 exclusive body colors match 36 colors DIY roof, support personalized customization, precisely fit young user aesthetics.

Paint craft is even more cross-level luxury, adopting a Ferrari source supplier's 6-layer 2K high-texture clear coat, polished through precise processes, can achieve ten-year anti-fading, gloss loss far lower than industry standards, letting affordable commuting cars also possess the delicate texture of luxury models.

Aiming at users' inherent cognition "small cars must be cramped", new QQ3 strongly breaks the situation with cross-level space performance. 2700mm extra-long wheelbase creates 85% ultra-high space utilization rate, rear space is spacious and sufficient, adults can sit comfortably extend legs, thoroughly say goodbye to oppression and cramping.

Equipped with 38 fine-tuned storage spaces inside the car, storage is comprehensive and practical. Level-exclusive 70L intelligent electric front trunk, supports 8 opening methods, can be voice controlled outside the car, comes with drainage holes and dedicated hooks, adapts to diverse scenarios such as daily shopping, seaside trips. Trunk max can expand to 1450L, easily carry family travel equipment, accommodating daily commuting and long-distance travel needs.

In terms of driving control and comfort, new QQ3 also achieves all-round cross-level. New car equipped with front MacPherson + rear multi-link independent suspension, matching rear-mounted rear-drive layout and 50:50 golden axle load ratio, chassis tuning solid, vibration filtering smooth, steering precise. With super 90% boost efficiency C-EPS brushless motor steering system, even in Bangkok narrow streets, can make light U-turns, flexible shuttle.

Cabin configuration sincerity is full, level-exclusive 10-layer cloud comfort seats come with ventilation, heating functions, matching heating steering wheel, calmly cope with hot-humid, low-temperature weather. This configuration in 500,000 Thai Baht level models is extremely scarce, competitiveness maxed. With filtration efficiency 95% CN95 AC filter and eco-friendly water-based damping material, create healthy quiet premium cabin.

Smart technology support, lets new QQ3 shake off traditional commuting car weaknesses. 15.6 inch 2.5K ultra-clear central control screen matching Qualcomm 8155 flagship chip, computing power abundant, operation smooth. Relying on Carmind large model built AI agent, supports voice interaction, AI painting, smart car control etc. diverse functions.

Level-exclusive exterior voice control, exterior shout function, became Thai users heated discussion of hit configuration, voice can open front trunk, greatly improve car use convenience. 50W wireless fast charge, traffic light countdown navigation, all brand mobile phone interconnection and 100+ car APPs, all-round adapt overseas users car use and entertainment needs, smart experience achieves level break gap leading.

Safety and power, are new QQ3 going overseas hard core confidence. Body uses five vertical eight horizontal cage structure, 82% high strength steel matching 16% hot formed steel, 1300MPa integrated hot formed door ring, strength far exceeding ordinary steel, solidly build body safety barrier. Rhino battery reaches IP68 top waterproof dustproof grade, calmly cope Southeast Asian rainy season waterlogging road conditions, whole vehicle passes China Automotive Technology and Research Center six-dimension electric safety authority certification.

6 airbags, 38m ultra-short braking distance, construct all-round safety protection net. In terms of power, vehicle 30%-80% fast charge only needs 16.5 minutes, energy replenishment efficient. 6.6KW external discharge function, can satisfy outdoor camping, cooking needs. L2 level intelligent driving assistance covers 15 functions, automatic parking can identify 100+ complex scenarios, new drivers can also easily cope complex road conditions.

From Bangkok to Jakarta, new QQ3 overseas hot sales are definitely not accidental. Ten level-exclusive unique configurations, 13 level-leading performances, not marketing gimmicks, but real product hard strength.

Twenty years ago, the first-generation QQ took root in Southeast Asia, becoming the youth memory of a generation. Twenty years later, new QQ3 with global upgraded product power, global same quality strict quality heavyweight overseas launch, thoroughly tear apart Chinese export cars cheap low-spec labels. This is not only an iterative rebirth of a national small car, but also a strong counter-attack of Chinese Smart Manufacturing, highlighting Chinese car brand standing on global market's hard core strength.

In 2026, the Chery all-new QQ3 officially launched in the Southeast Asian market with the overseas name "Chery Q", successively completing the market launch in Thailand and Indonesia, becoming the first overseas foothold of QQ's global strategy.

From the global premiere at the March Bangkok International Auto Show to the official sale at the July Indonesia GIIAS Auto Show, within less than half a year, this Chinese premium compact car delivered a performance report far exceeding expectations in Southeast Asia — Thailand's cumulative orders exceeded 3,000 units, Indonesia exceeded 6,000 units, with combined orders from both markets approaching 10,000 units. This is not a sudden boom in a single market, but a concentrated verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

Thailand Market: 10-Day Orders Break 1,000, Explosion of Orders Upon Launch

On March 24, the all-new QQ3 completed its Southeast Asia global premiere at the Bangkok International Auto Show and simultaneously opened pre-sales. Within just 10 days, orders exceeded 1,000 units. On June 24, the new car's price was officially announced — 449,900 to 519,900 Thai Baht, with cumulative orders on the launch day strongly exceeding 3,000 units. In July, the first batch of over 2,000 vehicles was shipped from China to Thailand, and after completing PDI quality inspection, they have been successively delivered to users.

Chery Thailand General Manager Jim Lee stated directly at the press conference: "Chery QQ has accompanied Thai users for 20 years, this is our greatest confidence in deeply cultivating the local market." The accumulation of 20 years of national sentiment allowed this small car to receive an enthusiastic response from the market from the very beginning of its return.

Indonesia Market: GIIAS Auto Show Made a Stunning Debut, Orders Continued to Rise

The rhythm of the Indonesia market was equally tight. On May 18, model naming was completed, and on July 31, it landed at the GIIAS Indonesia International Auto Show to officially go on sale, with a price range of 239.9 million to 264.9 million Indonesian Rupiah. By the end of July, Indonesia market orders had exceeded 6,000 units. During the 10-day GIIAS Auto Show period, Chery Indonesia received a total of 3,500 vehicle orders, of which the Chery Q single model contributed 1,750 orders, accounting for as high as 50%. More notably, in all approximately 2,000 test drives, Chery Q accounted for 67.7% of the test drive share — order after trying, which shows the strong attractiveness of the product power to local users.

Domestic and Overseas Linkage: From China to Southeast Asia, Global Hot Sales Have Become Certain

The boom in the overseas market is not an isolated case. The all-new QQ3's orders in the domestic market exceeded 56,000 units in the first month of launch. Explosion of orders on both domestic and international lines fully verified this model's global product competitiveness.

From Bangkok to Jakarta, from pre-sale to delivery, the all-new QQ3 proved with substantial order data that Chinese premium compact cars going global are not just storytelling, but genuine market validation. When 62% of Thailand's orders came from female users, when Indonesia users actively placed orders due to 20 years of sentiment, when a 70,000 RMB class Chinese A0-level compact car exploded simultaneously in two unfamiliar markets — this is not only Chery's success, but also a concentrated display of Chinese automotive brand globalization capability.

When a national mini car heads to the global market, what kind of answer will it deliver? In 2026, Chery's new QQ3 officially landed in Southeast Asia under the overseas name Chery Q, launching consecutively in the Thailand and Indonesia dual markets. As the first landing site of Chery QQ's globalization strategy, this car carrying the memories of two generations has once again gained recognition from a massive number of users.

Tracing back history, the old QQ model had already entered the Thailand and Indonesia markets as early as 2006, accumulating 20 years of local sentiment. After two decades, the new QQ3 returns refreshed, not simply replicating the classic, but heading overseas with unified global car-building standards, without reducing specifications and without special local versions, practicing Chery's "Happiness for All" globalization concept.

Market feedback best proves product strength. In the Thailand market, Chery Q completed its Southeast Asian global debut at the March Bangkok International Auto Show and launched pre-sales, surpassing 1,000 orders within 10 days of launch; on June 24, the official price was announced as 449,900‑519,900 Thai Baht, cumulative orders after listing surpassed 3,000 units, and the first batch of deliveries launched in July. In the Indonesia market, the naming launch was completed on May 18, and on July 31 it landed at the GIIAS Indonesia International Auto Show for formal sales, priced at 239.9 million‑264.9 million Indonesian Rupiah. As of the end of July, orders surpassed 6,000 units, with the first batch of deliveries expected to start in September. Thailand and Indonesia formed a dual-engine hot sales pattern in Southeast Asia, simultaneously forming a two-way response with the domestic data of breaking 56,000 orders in the first month of listing.

It is worth mentioning that 62% of orders in the Thailand market came from female users, with many Gen Z young people spontaneously checking in and sharing on social platforms. The compact body fits Bangkok's narrow streets, low usage cost of only 5 Thai Baht per 100 km, IP68 battery waterproofing adapts to Southeast Asia's rainy climate, plus full-identification round and square aesthetics appearance, precisely hitting the core needs of local city commuters and family transport users. Thai Autolife Thailand, Indonesian OtoDriver, and other professional auto media also gave Chery Q very high market ratings, believing it has extremely strong product competitiveness at the corresponding price point.

Being able to achieve such order results, the root lies in solid product strength. The new QQ3 possesses four core product values: high attractiveness, large vision, strong physique, and better understanding of you, holding 10 class-unique items and 13 class-leading advanced configuration items. From the Red Dot Design Double Award-winning team, round and square aesthetics design, 7 body colors plus 36 DIY roof colors, meeting young people's personalized aesthetics; 2700mm ultra-long wheelbase, 85% space utilization rate, realizing B-class space experience, 70L smart electric front trunk, 38 storage spaces across the entire vehicle, maximizing spatial imagination.

On safety levels, five-vertical, eight-horizontal cage body structure, high-strength steel ratio accounts for 82%, 1300MPa integrated hot-formed door ring, paired with Rhino battery having IP68 highest waterproof rating, completed six-dimensional electric safety certification, supported by 6 airbags, giving users enough confidence for travel. Lingxi Cockpit equipped with Qualcomm 8155 chip, Carmind large model, outside voice, outside announcement, Falcon L2 level intelligent driving, 100+ scenario automatic parking, giving rich intelligent configurations to overseas ordinary consumers.

Now the new QQ3 also forms "The World's Three Little Ones" together with MINI, SMART. Chinese premium mini cars are no longer just focusing on price-performance ratio, but outputting Chinese automotive culture with complete product strength. Old QQ is the youthful memory of a generation, the new Chery Q is a premium mini car for global young users, combining nostalgia and real strength, letting the world see the power of Chinese mini cars.

Currently, the wave of Chinese new energy vehicles going global is sweeping the world. Multiple domestic car models have won recognition in overseas markets with their solid quality and innovative strength. Among them, Chery's All-New QQ3 officially landed in Southeast Asia under the overseas name "Chery Q", taking root in the dual core markets of Thailand and Indonesia. It delivered a phenomenally hot sales report, refreshing the Southeast Asia premium pure electric mini car market landscape with outstanding order data, deep brand sentiment, and globally unified quality, making Chinese mini car culture popular overseas.

As the first overseas landing base of Chery QQ's global strategy, the dual markets of Thailand and Indonesia exerted effort simultaneously, staging a grand scene of double-line order explosions, fully revealing the systematic competitiveness of Chinese smart manufacturing.

In March 2026, the All-New QQ3 debuted at the Bangkok International Auto Show to complete its global premiere in Southeast Asia and started pre-sales. Relying on super high popularity, orders exceeded 1,000 units in just ten days of pre-sales. After the price was officially announced on June 24, cumulative orders strongly exceeded 3,000 units. In July, the first batch of vehicles were delivered smoothly, and market enthusiasm remained high. The Indonesia market also performed amazingly. In May, the model name release was completed. At the end of July, it officially went on sale relying on the GIIAS Indonesia International Auto Show. As of the end of July, orders had already exceeded 6,000 units, and the first batch delivery will officially start in September. The super-expected hot sales results in the dual markets were not accidental market fluctuations, but the ultimate embodiment of the All-New QQ3 product power and brand power. Paired with the domestic market's 56,000 units order performance in the first month of launch, it formed a hot pattern of dual-direction hot sales domestically and internationally, building a strong "Southeast Asia Dual Engine" pattern for Chery's overseas expansion.

Behind the eye-catching sales figures lies the sentimental accumulation and reputation inheritance of the QQ brand deep-cultivating Southeast Asia for twenty years. As early as 2006, the classic QQ entered the Thailand and Indonesia markets. Relying on the hassle-free and durable commuting attributes, it became the youthful memory and life symbol of two generations of Southeast Asian consumers, accumulating deep national popularity. After twenty years of relentless deep-cultivation, the All-New QQ3 refreshed and returned in 2026, completely breaking the inherent cognition of "classic re-release", completing a gorgeous leap from a national commuting mini car to a global premium ICON. As Jim Lee, General Manager of Chery Thailand, stated, twenty years of market companionship is the biggest confidence for QQ to take root locally. Now the new model not only attracts a large number of middle-aged family users through nostalgic sentiment, but also gains massive Gen Z young groups and female users with its youthful and intelligent product characteristics, achieving two-way resonance between new and old users.

Distinguishing from the industry convention of "overseas cut-down specs, exclusive supply" for most overseas-going car models, the All-New QQ3 adheres to the "happiness equality" global concept, practicing global same standard, same source, same quality car-building criteria, allowing overseas users to enjoy a product experience completely consistent with the domestic version. From the native smart pure electric platform, Rhinoceros liquid-cooled safety battery, to the Qualcomm 8155 chip smart cockpit, the overseas version and the domestic version are exactly the same. At the same time, precise optimization for Southeast Asia market characteristics, adapting to right-hand drive regulations, strengthening high-temperature heat dissipation performance, relying on the IP68 top-level battery waterproof grade to calmly cope with the local rainy climate. Relying on "10 items unique in class, 13 items leading in class" advanced strength, 1300MPa integrated hot-formed door ring, 70L smart electric front trunk, 10-layer cloud comfort seat, and other exclusive configurations are standard on all models, not sacrificing quality for profit, interpreting the "quality first" overseas attitude with hard-core strength.

Deep-cultivating user needs and fitting Southeast Asian urban travel scenarios is the core code for the All-New QQ3's continued hot sales. Southeast Asian city streets are narrow and commuting road conditions are complex. The All-New QQ3's compact and agile body design makes parking and U-turns more convenient, perfectly adapting to the core needs of local short-distance commuting and urban commuting. At the same time, it extremely lowers vehicle usage costs, with electricity costs per 100 kilometers only 5 Thai Baht, the cost-performance advantage over long-term use is very prominent. In terms of user reputation, 62% of orders in the Thailand market come from female users. Many car owners spontaneously check in and share on social platforms, praising its super high appearance value, thoughtful intelligent configurations, and comfortable driving experience. Indonesia users also recognize the model's sentimental value and advanced cost-performance ratio, eliminating the public's concerns about electric vehicle usage. Not only that, local authoritative automotive media all gave high scores, recognizing its unmatched competitiveness in the same class market, worth one of the best choices in the 500,000 Thai Baht price range.

All-around advanced performance in appearance, space, safety, and intelligence allows the All-New QQ3 to firmly stand in the global premium mini car benchmark position. The appearance is built by a Red Dot Double Award design team, square and round aesthetics combined with multiple trending body colors, full texture; 2700mm super long wheelbase creates B-class advanced space, 85% super high utilization rate combined with 38 storage spaces throughout the car, balancing home and personalized travel needs. In terms of safety, 82% high-strength steel cage body, six-dimensional electric safety certification, six airbags guard travel safety comprehensively; in terms of intelligence, L2 level driving assistance, full-scenario automatic parking, AI smart cockpit support, making commuting more convenient and safer.

Auto Review:

From a national classic mini car to a global trendy ICON, the All-New QQ3 has undergone twenty years of accumulation, standing shoulder to shoulder with German SMART and British MINI to build the "World's Top Three Mini Cars" global mini car landscape. Now galloping in the Southeast Asian market, it proves the hard power of Chinese smart manufacturing with hot sales achievements, conveys the sincerity of Chinese car brands with homogeneous standards, and continuously outputs unique Chinese mini car culture. In the future, the All-New QQ3 will continue to deeply cultivate the overseas market with global quality and a youthful attitude, taking Chinese premium mini cars to a wider world stage.

By 2026, Chinese automotive overseas expansion was no longer news. But what truly captured interest was the path the all-new Chery QQ3 took in Southeast Asia—debuted at the Thailand Bangkok Motor Show and securing over 3,000 orders immediately; in the Indonesian market, pre-sale orders exceeded 6,000 units before the pre-sale period even ended. What makes Thais and Indonesians fight to buy a Chinese A0-class pure electric compact car with an entry price of about 70,000 RMB?

The answer consists of only four words: No special versions.

Global unified standards, rejecting 'Overseas special versions with reduced specs'

Over the past few decades, multinational automakers played the "special version" game—standards for Europe and America, standards for China, and standards for Southeast Asia. Reduced specs, cutbacks, save wherever possible. But Chery's all-new QQ3 took a path contrary to industry intuition: overseas naming as Chery Q, adhering to global unified platforms, unified three-electric systems, unified cockpits, only adjusting right-hand drive for Southeast Asian road conditions, IP68 battery waterproofing, and high-temperature heat dissipation reinforcement, absolutely no touching core configurations and safety standards.

Chery QQ Principal Zhang Hongyu said plainly: "The Chinese market is just one part of the all-new QQ; from birth, it was built as a global car according to global standards. The Chery Q you buy in Thailand, the Chery Q you buy in Indonesia, the QQ3 you buy in China, all share the same chassis, battery, and car infotainment system, even the same 8155 chip."

Chassis architecture, battery safety, body structure all synced with domestic standards, having undergone global multi-regional rigorous testing. Chery Indonesia management said it even more plainly: "Opening up the Indonesian market, quality priority is always higher than short-term profits."

Product capability significantly ahead, 10 items unique in class, 13 items leading in class

Many people think Southeast Asian consumers don't know cars. Wrong.

62% of orders in Thailand came from female users. They might not know what hot-formed steel means, but they know this car has 540-degree panoramic image, automatic parking, exterior voice control, 70L intelligent electric front trunk. They compared it to BYD Atto 1, Geely EX2, Wuling Air EV. They calculate the bills: Same price range, who offers more?

The all-new QQ3 offers: 70L intelligent electric front trunk, 1300MPa integrated hot-formed door ring, Qualcomm 8155 chip, 15.6-inch 2.5K large screen, 50:50 axle load ratio rear drive. In Southeast Asia's same-level category, it is a significant lead.

Battery offers 29.48kWh and 41.28kWh two options, top trim CLTC range 420km, from 30% fast charge to 80% only needs 16.5 minutes. In Bangkok such congested and narrow alley co-existing urban areas, agile body and ultimate space layout provides passage and parking elegant solutions. 2700mm wheelbase, 85% space utilization rate, A0-class appearance, B-class car space. Electricity cost per 100km only 5 Thai Baht, usage cost advantage outstanding.

Red Dot Design Award support, called "World's Three Small Ones" along with SMART, MINI

The all-new QQ3 sets its own position as "World's Three Small Ones, China has QQ" — listed alongside German SMART, British MINI. Relying on what?

Relying on Red Dot Design dual awards — 2025 concept car award, 2026 mass production car award, 2026 intelligent cockpit HMI award again. "Light Geometry" design created by Red Dot team stands out exceptionally self-consistent in Bangkok's urban landscape. 2700mm extra-long wheelbase, 82% high-strength steel, 16% hot-formed steel fortress body, 16.5 minute fast charge, rear-wheel drive, four-wheel independent suspension — these hard strengths placed together have long surpassed the category of "small cars."

20 years of emotional accumulation, from product output to brand rooting

Chery QQ entered Thailand and Indonesian markets as early as 2006, accompanying two generations of Southeast Asian consumers grow up. Chery Thailand General Manager Jim Lee said plainly, 20 years companionship is the most valuable intangible asset for brand deep cultivation in local market, large batch of middle-aged family users actively placed orders due to nostalgia feelings.

Nostalgia can be sold once, cannot be sold twice. If all-new QQ3 was a reduced spec version, special version, those users who ordered because "sat in QQ when young" would drag Chery down for life. So Chery made a decision contrary to industry intuition — global unified standards, upgrade national commuter car to global premium small car IP.

Going overseas is not dumping, it is rooting

Many Chinese brands going overseas just sell cars, sell then leave, after-sales left to fate. How does all-new QQ3 do? Thailand July launched first delivery, first batch shipped 2,000 units, dealers increased from 55 to 70, offer whole vehicle lifetime warranty. Thailand market scheduled at 449,900 to 519,900 Thai Baht, on launch day cumulative orders broke 3,000 units. Indonesian market July 31 landed GIIAS motor show officially on sale, price range 239.9 million to 264.9 million Indonesian Rupiah, as of end of July order volume broke 6,000 units. Overseas hot sales and domestic market formed strong linkage, domestic launch first month orders broke 56,000 units.

QQ series once sold well in over 100 countries globally, 2005 monthly sales broke 10,000, 2011 cumulative sales broke 1 million, 2014 reached 1.5 million units, held the micro-car export champion title for 7 consecutive years. Now, all-new QQ3 with pure electric appearance renews overseas export, Thailand, Indonesia two places synchronous explosion of orders, marks Chery with dual core market as pivot Southeast Asia layout, has completed from product output to brand rooting crossing.

Chery proposed "Happiness Equality" globalization concept — domestic and overseas consumers enjoy identical configurations. When a car can fuse international aesthetics, local wisdom and universal emotions, it can let "Happiness" this human common language cross mountains and seas. This might be exactly the deepest level answer why all-new QQ3 triggered phenomenon-level hot sales in Southeast Asia.

In 2026, Chery's all-new QQ3 landed in Southeast Asia under the overseas name Chery Q, sequentially launching in the Thai and Indonesian markets and delivering phenomenal order results. It has become the benchmark model for Chery QQ's globalization strategy, awakening 20-year-old local nostalgia for the national commuter car, and establishing a new height for Chinese pure electric small cars going global with globally unified quality.

In 2006, the old QQ officially entered the Thai and Indonesian markets, accompanying two generations of Southeast Asian users in growth and accumulating deep national sentiment. Twenty years later, the all-new QQ3 renewed its global launch, building a "dual-engine" hot-selling pattern in Southeast Asia. The Thai market completed its Southeast Asian global premiere at the March Bangkok International Auto Show and opened pre-sales; within ten days of sales, orders exceeded 1,000, and on June 24, the price of 449,900-519,900 Thai Baht was officially announced. On the launch day, cumulative orders exceeded 3,000 units, and bulk delivery started in July; the Indonesian market completed the model name release on May 18, and launched for sale at the GIIAS Indonesia International Motor Show on July 31, with a guide price of 239.9 million - 264.9 million Indonesian Rupiah. As of the end of July, orders exceeded 6,000 units, with the first batch of vehicles to be officially delivered in September. Domestic and overseas markets formed a linked wave, with domestic launch orders exceeding 56,000 units in the first month, as users at home and abroad jointly voted for Chinese premium pure electric small cars.

Unlike the overseas exclusive and downgraded global launch models of most brands, Chery Q adheres to "One Model Ready, Global Standard", practicing Chery's "Happiness Equality" globalization concept. Chery Automobile Vice President Zhang Hongyu clearly stated that the all-new QQ3 domestic and overseas models share the native intelligent pure electric platform, with chassis, battery, and body architecture adopting unified standards, only completing right-hand drive localization calibration targeting Southeast Asian regulations, strengthening IP68 battery waterproofing and high-temperature heat dissipation adaptation, and never doing overseas downgraded exclusive supply. Chery Indonesia CSI General Manager Assistant Zeng Shuo also emphasized that Chery has always prioritized quality over profit in the Indonesian market.

At the product level, the all-new QQ3 relies on four core values: "High Appearance, Grand Layout, Strong Body, Better Understanding of You", possessing 10 same-class unique features and 13 same-class leading cross-class configurations, fully synchronized with the domestic version configuration. The design is created by the team that won the double German Red Dot Design Award, featuring a square-round aesthetic body paired with 7 original factory paints and a 36-color DIY roof, adopting a Ferrari-sourced 6-layer high-quality paint process to achieve ten-year long-term paint surface newness protection. In terms of space, the 2700mm super-long wheelbase brings B-class driving and riding space, with an 85% ultra-high efficiency rate, equipped with a class-unique 70L eight-mode electric front trunk and 38 storage spaces throughout the car, accommodating diverse scenarios such as commuting and camping.

Safety and tri-electric strength build a hardcore body. The whole vehicle adopts a five-vertical eight-horizontal cage body, 82% high-strength steel, 16% hot-formed steel, equipped with 1300MPa integrated hot-formed door rings. The self-developed Rhino battery features 360° high-strength armor protection, IP68 highest waterproof grade, single cell independent explosion-proof valves to prevent thermal runaway, and the whole vehicle passes six-dimensional electric safety authoritative certification. Charging performance is class-leading, 30%-80% fast charging takes only 16.5 minutes, 6.6kW high-power external discharge meets outdoor travel needs. In the intelligent domain, it is equipped with Qualcomm 8155 automotive chips, 15.6-inch 2.5K Lingxi Cockpit, Carmind large model supports AI painting and natural voice interaction, unique outside-vehicle voice and shouting functions; L2-level Falcon Smart Driving covers 15 assist functions, 100+ scenario automatic parking significantly lowers urban commuter driving thresholds.

Behind the eye-catching orders is the full explosion of real word-of-mouth from Southeast Asian users. 62% of orders in the Thai market come from female users; the compact body fits Bangkok's narrow streets and alleys, the electricity cost is only 5 Thai Baht per 100 kilometers with ultra-low usage costs, and the high appearance has become the core reason for user selection, with many young users spontaneously sharing on social platforms. In the Indonesian market, middle-aged and elderly families concentrated on pre-ordering due to nostalgia for the old QQ, and the ultra-high safety configurations dispelled concerns about electric vehicles among local consumers. Local authoritative automotive media such as Thailand's Autolife Thailand and Indonesia's OtoDriver tested and reviewed, stating that Chery Q has a breakthrough lead in product power within the same price range, directly benchmarked against local mainstream competitors.

Relying on 20 years of market accumulation and globally unified car-building standards, the all-new QQ3 has successfully built a "World's Three Little Ones" global small car cultural pattern with German SMART and British MINI, making Chinese commuter small cars a core force in the global micro pure electric market. Chery stated that it will continue to deeply cultivate the Southeast Asian new energy sector, improve local delivery and after-sales systems, and with consistent global quality, bring affordable, safe, and smart pure electric travel experiences to more young, female, and family commuter users globally, continuously outputting Chinese automobile globalization competitiveness.

In 2026, the story of Chinese cars going global turns a new page. Under the spotlight of the Bangkok International Motor Show in Thailand, amidst the crowds at the Indonesia GIIAS Motor Show, a pure electric compact car named "Chery Q" is refreshing external perceptions of Chinese brand premium compact cars with market performance exceeding expectations.

Boom in Dual Markets, An "Unprecedented" Hot Sales Phenomenon That Was No Accident

Global debut at the March Bangkok Motor Show, orders exceeded 1,000 vehicles within just ten days; the official price was announced on June 24 (449,900 THB - 519,900 THB), cumulative orders have strongly exceeded 3,000 vehicles. In July, the first batch of over 2,000 Chery Q vehicles arrived in Thailand from China, launching deliveries.

Almost at the same time, the Indonesia market opened pre-orders on May 18, officially launched sales at the GIIAS Motor Show on July 31 (239.9 million - 264.9 million Indonesian Rupiah), orders have exceeded 6,000 units. Chery Thailand General Manager Jim Lee stated plainly at the launch event: "Chery QQ has accompanied Thai users for 20 years; this is our greatest confidence in deeply cultivating the local market."

This is not an accidental boom in a single market, but a validation of the systemic competitiveness of Chinese premium compact cars in the Southeast Asian market. More notably, the all-new QQ3 also exceeded 56,000 units in orders in its first month of launch domestically—from Wuhu to Bangkok, from Chengdu to Jakarta, a compact car exploding simultaneously in multiple markets is rare in the history of Chinese cars going global.

20 Years of Nostalgia Return, From "National Compact Car" to "Global ICON"

In 2006, the old QQ model drove into the streets of Thailand and Indonesia, becoming the youth memory for a generation of Southeast Asians. In 2026, the all-new QQ3 returns under the name Chery Q. In 20 years, it has completed the brand leap from "National Commuter Car" to "Global Premium Compact Car".

The power of this nostalgia is clearly visible in the order structure—62% of orders in the Thailand market are from female users, with many young people spontaneously checking in and sharing on Facebook, Instagram; the Indonesia market attracted many middle-aged family users to pre-order due to "nostalgia". A single car moving two generations relies on more than just nostalgia.

The all-new QQ3 is not simply a "reprint of classics". It was designed by the first domestic team to win both Red Dot design awards. The 2025 all-new QQ concept car swept the Red Dot Concept Design Award and the Red Dot Brand and Communication Design Award, becoming the first Chinese fashion EV to win both Red Dot awards in the same year. In April 2026, the mass-produced all-new QQ3 won the Red Dot Product Design Award again; in July, its smart cockpit HMI interface won the Red Dot Brand and Communication Design Award. From concept to mass production, from styling to smart cockpit, the four Red Dot trophies fully showcase Chery Design's full-link capability from creative implementation to whole vehicle mass production.

Global Same Standards, No Downgraded Specs, No Special Supplies

In past narratives of going global, "overseas special edition" often meant downsized configurations. The all-new QQ3 breaks this convention.

Chery Automobile Vice President Zhang Hongyu explicitly stated: "From chassis architecture, battery safety to body structure, we adapt to Southeast Asian right-hand drive regulations simultaneously, undergoing rigorous testing in multiple global regions, without downsizing specs or making special supplies." Chery Indonesia General Manager Assistant Zeng Shuo also emphasized: "At Chery Indonesia, quality is always prioritized over profit."

This commitment to the product manifests as the complete presentation of class-leading configurations ("Top 10 Unique in Class, Top 13 Leading in Class") in the overseas market. The 2700mm ultra-long wheelbase brings a B-class space experience with 85% space utilization efficiency; 82% high-strength steel ratio, 1300MPa integrated hot-formed door rings build a rock-solid body; IP68 highest waterproof level Rhino Battery, tailor-made for the Southeast Asian rainy season; the Lingxi Cockpit composed of Qualcomm 8155 chip and 15.6-inch 2.5K ultra-HD center control screen, equipped with Carmind large model supporting AI natural language chatting.

Thailand's rainy season flooding, Indonesia's tropical heat, Bangkok's narrow streets—these localization challenges were not avoided by "downgrading specs", but were addressed one by one through engineering means such as right-hand drive tuning, battery waterproofing enhancement, and high-temperature heat dissipation optimization.

"The World's Three Little Ones", New Coordinates for Chinese Automotive Culture

The all-new QQ3 proposed an ambitious positioning: to jointly build the "World's Three Little Ones" global compact car culture pattern with German SMART and British MINI.

This is not a simple brand benchmarking. MINI has over sixty years of brand accumulation, SMART has Mercedes-Benz technical endorsement, and QQ accumulated 1.5 million global users in 23 years. The common point among the three is having long brand accumulation, and all have undergone electrification rebirth. The arrival of the all-new QQ3 is a key leap for Chinese compact cars from functional inclusiveness to value leadership, from local deep cultivation to global breakthrough.

Thai authoritative automotive media Autolife Thailand believes Chery Q has strong competitiveness in the 500,000 THB price range; Indonesian automotive media OtoDriver evaluated it as "with more comprehensive product power, becoming the most direct competitor of products in the same class". Professional media recognition proves that "The World's Three Little Ones" is not a castle in the air—it won the market's genuine financial vote with global unified quality and class-leading product power.

From the 2003 first-generation QQ knocking open the door of Chinese family travel with 39,800 yuan, to the 2026 all-new QQ3 conquering Southeast Asia in the posture of a "complete solution"; from the "enough is good" national commuter car to the global premium compact car competing on the same stage with SMART, MINI—QQ's transformation is a vivid footnote of Chinese automobiles going from product export to brand export, from technology export to cultural export.

In 2026, the all-new QQ3 (named Chery Q overseas) exploded in the Thai and Indonesian markets sequentially. Ten days after the Bangkok Auto Show debut, orders surpassed one thousand; officially launched on June 24, cumulative orders exceeded 3,000 units; in the Indonesian market, orders surpassed 6,000 units by the end of July. Why has a Chinese compact car sparked such enthusiasm in Southeast Asia? The answer is not a low-price strategy, but Chery's steadfast hard-core logic — global unified quality, no downgraded configurations, no special export models.

Breaking Stereotypes: Exports Are Not "Cheap Specials"

In the past, Chinese export vehicles were often labeled as "downgraded versions". But the all-new QQ3 completely subverted this perception. Chery Vice President Zhang Hongyu clearly stated: "From chassis architecture, battery safety to body structure, synchronously adapted for right-hand drive regulations, undergoing strict testing in multiple global regions, no downgraded configurations, no special export models." The Indonesian team also emphasized "Quality Always Comes Before Profit".

This means Southeast Asian users and Chinese users enjoy the complete product strength with the same platform, same standards, and same quality. The so-called "localization" only involves scenario adjustments like right-hand drive layout and rainy season heat dissipation optimization, never sacrificing core configurations. This concept of "happiness equity" is the cornerstone of winning overseas trust.

Looks and Space: Compact Cars Also Have Class-Leading Texture

62% of orders in Thailand came from female users; "good looks" was the primary reason. The all-new QQ3 was designed by a Red Dot Design double-award-winning team, adopting Square-and-Round Aesthetics design, 7 body colors paired with 36-color DIY roof options. The paint is particularly exquisite — using 6-layer 2K high-texture clear coat from the same supplier as Ferrari, no fading for 10 years, gloss loss far below industry standards.

In terms of space, the 2700mm ultra-long wheelbase delivers 85% usable rate, allowing rear passengers to easily cross their legs, completely breaking the curse of "compact car = cramped". With 38 storage spaces throughout the car, the class-exclusive 70L intelligent electric front trunk supports 8 opening methods (including external voice), featuring drainage holes and hooks, making daily shopping and beach trips extremely convenient. The trunk can expand up to 1450L, meeting the travel needs of the whole family.

Comfort and Handling: Class-Leading Configurations Refresh Perception

Front MacPherson + Rear Multi-link independent suspension, combined with rear-wheel drive and 50:50 axle load ratio, no shaking when crossing bumps, precise steering. C-EPS brushless motor steering system assistance efficiency exceeds 90%, making U-turns in Bangkok's narrow alleys easy and effortless. The class-exclusive 10-layer Cloud Comfort seats come with ventilation and heating functions, the steering wheel is also heated, which is unique in the 500,000 Baht tier. CN95 air conditioner filter filtration efficiency reaches 95%, water-based damping eco-friendly materials ensure a healthy cabin.

Smart Tech: Making Compact Cars Understand You Better

15.6-inch 2.5K central control screen paired with Qualcomm 8155 chip, computing power far exceeds peers. Based on the Carmind large model, the AI agent supports natural conversation, AI painting, smart vehicle control, etc. Class-exclusive external voice control (can open front trunk via voice) and external PA system functions become hot topics among Thai users. 50W wireless fast charging includes heat dissipation and forgetting reminders, Amap 810 supports traffic light countdown, full-brand phone connectivity adapts to habits of various countries. 100+ APP store meets local entertainment needs, configurations create an unprecedented lead.

Safety and Power: Hard-Core Protection Without Blind Spots

The body uses a five-longitudinal-eight-lateral cage structure, 82% high-strength steel + 16% hot-formed steel, where 1300MPa integral hot-formed door ring strength is 3 times that of ordinary steel. Rhino battery reaches IP68 highest waterproof grade, calmly handling accumulated water sections in rainy season. The whole vehicle passes China Automotive Technology and Research Center six-dimensional electric safety certification, combined with 6 airbags and 38-meter minimum braking distance, building an all-around defense line.

In terms of power, 30%-80% fast charging takes only 16.5 minutes, 6.6KW external discharge supports camping cooking. L2-level assisted driving covers 15 functions, automatic parking supports 100+ scenario recognition, beginners can also calmly handle complex parking environments.

From Bangkok to Jakarta, the best-selling status of the all-new QQ3 is by no means accidental. Ten class-exclusive features, thirteen class-leading advantages are not marketing slogans, but real hard power carved into the product. 20 years ago, QQ became a youth memory for a generation of Southeast Asians; 20 years later, the all-new QQ3 proves with the global quality of "Chinese Smart Manufacturing" that Chinese compact cars can not only go out, but also move up.

In the first half of 2026, auto sales broke the 15 million mark, and exports are becoming an important growth point.

Data from the China Association of Automobile Manufacturers (CAAM) shows, the monthly auto export volume broke 1 million in June for the first time; from January to June, cumulative auto exports reached 5.096 million, a year-on-year increase of 65.3%, achieving over 5 million in semi-annual exports for the first time. Regarding the annual trend, CAAM remains cautiously optimistic, with full-year exports expected to break 10 million.

In contrast to the frantic expansion overseas, the domestic market can simply be described as bleak. NIO Li Bin called for the industry to prepare for a 15%-20% year-on-year decline in domestic auto retail volume for the full year of 2026. Data shows that the first half of the year became the most prominent feature of the car market: "strong exports, weak domestic sales." Automakers that fail to achieve a global layout in the future will find it difficult to withstand market cycle fluctuations.

1

Auto Exports Exceed Domestic Sales for Some Manufacturers

The domestic auto market is undergoing a deep adjustment. In the first half of the year, auto production and sales reached 14.993 million and 15.017 million respectively, down 4% and 4.1% year-on-year respectively. Against this backdrop, exports became the key engine driving the growth of China's auto industry, and also brought high-speed growth to auto exports after two years of adjustment.

Looking specifically. In June, auto exports were 1.037 million, increasing 11.6% month-on-month and 75.1% year-on-year, with monthly export volume breaking 1 million for the first time. From January to June, auto exports were 5.096 million, up 65.3% year-on-year. More noteworthy is the structural change—the share of export sales in total production has climbed to 39.34%. This means that for every 10 cars produced domestically, nearly 4 are heading to overseas docks.

Against this backdrop, multiple automakers saw overseas market performance hit new highs.

Among them, Chery Group ranked first with export performance of 943,800, a 71.5% year-on-year increase, with overseas sales accounting for more than 70%. This automaker that has long cultivated the overseas market, exported 191,000 units in June alone, a 79.7% year-on-year increase. A more milestone signal is that Chery's cumulative exports have officially broken the 6.78 million mark.

Not just Chery, the current growth momentum of the entire Chinese auto market comes from overseas market export performance. BYD: Overseas exports 789,400, accounting for 43% of total sales; going overseas has become an important certain link; SAIC Motor Group: exported 735,000 in the first half of the year, up 48.7% year-on-year; Since Chen Jiacai took charge of GAC International 8 months ago, GAC Group's overseas offensive speed has significantly accelerated, exporting 121,000 in the first half of the year, up 132% year-on-year, close to last year's full-year level.

Putting the export data of these automakers together, a clear trend can be seen: the overseas market is becoming the core pillar driving the overall growth of automakers. Especially against the backdrop of domestic market demand peaking, profit pressure, and fierce competition, the overseas market has officially upgraded from "incremental supplement" to "core growth pole." It can be said that the more intense the domestic market competition, the stronger the urgency for Chinese automakers to go overseas.

2

Trade Barriers Are an Inescapable Reality

The deep reasons supporting this wave of export explosion are timing, location, and people. First is timing—the global auto industry is transforming towards electrification; second is location—the Chinese auto industry chain is resilient; third is people—independent brand enterprises are working hard. Overall, China's auto going global is at the best time, and presenting a good situation of "blooming in multiple points globally."

In 2023 and 2024, Russia has always been China's number one auto export destination. But looking at the past two years, China's export volume to Russia has declined. In the first five months of this year, Brazil surpassed Russia, becoming China's number one passenger car export market. In addition, the UK, Australia, and Mexico follow closely behind.

Above the top ten overseas markets, the UK, Belgium, and Italy are all located in Europe. In the competitive landscape of the EU auto market, Chinese independent brands have gradually become stronger. In May this year, five Chinese automakers—BYD, SAIC, Geely, Chery, and Leapmotor—sold a total of 138,400 units in Europe, an increase of over 60% year-on-year, while Japanese automakers' sales were 130,000 units, down 3%. Chinese autos surpassed Japan in the European market for the first time, with a market share reaching 12.01%.

Being able to enter Europe shows that our products can already meet the needs of consumers in developed countries, further proving the increasingly solid overseas competitive strength of China's auto industry. However, the hidden realistic challenges behind the high-speed development are equally impossible to ignore. For example, the EU is building walls, Brazil is raising taxes, Thailand is tightening, and the US is blocking. Global major auto markets are all setting up barriers for Chinese cars. The overseas expansion path of Chinese automakers is still full of challenges.

But Chinese automakers' response is much faster than expected, and they are laying out overseas strategies based on their own situations. Including Chery, BYD, Geely, etc., all set up production bases, R&D centers, and service networks overseas. Meanwhile, GAC Group announced plans to deploy 242 fast-charging stations in Brazil before 2030. The overseas competition of Chinese automakers is no longer just about selling cars, but starting to compete on who can truly stay locally, moving towards true globalization management.

Monthly exports breaking 1 million, 5.096 million vehicles exported in the first half of the year—not only is this a beautiful report card, but also a real breakthrough for Made in China in the global market. This year's 10 million export goal is also within reach, but more important than numbers is whether Chinese autos can establish sustainable competitiveness in the global market. In the future, China's auto globalization will enter the deep water zone, competing no longer on short-term sales, but on long-term systemic capability and global operational wisdom.