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From the green belt to the bamboo cicada, the 'hidden war' between Chinese automakers has gone public.
Regarding the 'Bamboo Cicada' incident that has caused a storm in the industry, on August 5, official media 'Zhejiang Propaganda' published an article like this: 'Four Thoughts on the Bamboo Cicada Incident.'
The article states: The stronger the enterprise, the greater its tolerance for discussion. In the 'Bamboo Cicada' incident, many netizens participated in the discussion by releasing videos, etc. This was not to deny Huawei's technical strength, nor was it to question China's technological innovation, but rather grassroots expression centered around certain communication symbols of enterprises. This expression is more about exploring the boundary between commercial rights protection and internet meme culture, reflecting higher scrutiny standards for behavior of top enterprises, and is a soft form of public opinion feedback.
But what netizens worry about is: If various jokes and teasing are considered attacks, and if brand dignity is equated to 'cannot be discussed', then the margin for error for online expression will continue to be compressed, derivative creation and memes will be easily over-interpreted, and making statements will become increasingly restrained.
Zhejiang Propaganda also specifically mentioned: High-profile expression must withstand scrutiny. Zhejiang Propaganda pointed out: For example, Huawei Executive Director and Terminal BG Chairman Richard Yu stated at a press conference that whether within 5 million or 10 million, AITO M9 is the most powerful SUV among currently launched models on Earth, hands down.
'Most Powerful' 'Hands down' such unreserved statements, indeed tend to be amplified in communication. When an enterprise emphasizes its own advantages with absolute language, consumers will naturally ask: Why is it the 'most powerful'? What is the standard? Once a disconnect appears between communication expression and user actual feelings, the rhetoric originally used to build trust may become a target for netizen jokes or even sarcasm.
After Zhejiang Propaganda published this article, it immediately triggered an uproar. Surprisingly, 'Half-Month Talk', a magazine under Xinhua News Agency, reprinted the article verbatim. Does this mean official media collectively stepped in to criticize Harmony Intelligent Mobility's 'dominance'?
Regarding the so-called 'Bamboo Cicada' incident, the AI software Doubao gave such an explanation:
In the December 2023 AITO M9 press conference, Richard Yu said the hit line 'Best SUV within 10 million', and the audience on site let out continuous 'Wow' sounds of surprise, becoming a network meme circulated for years in the auto circle.
In July 2026, some netizens accidentally found that the wawa sound emitted by the Bamboo Cicada rotating is highly similar to the collective surprise sound of the audience at the press conference. Many bloggers started making derivative short videos: the screen shows hand-cranking the Bamboo Cicada, the soundtrack is the original press conference audio, and the caption plays on the meme: Best toy within 10 million, leading by shaking.
At that time, it was widely rumored online that Harmony Intelligent Mobility legal department complained and took down videos as soon as they saw Bamboo Cicada videos, even videos that only posted Bamboo Cicada without any follow-up interpretation were also complained and taken down. Public opinion was immediately in an uproar.
How real is the situation? On August 4, a Harmony Intelligent Mobility spokesperson issued a statement:
For a long time, malicious editing, impersonation of relevant executive voices, using AI to defame portraits, false attribution, slander, etc., content infringing on personal legal rights has been continuously existing on the network. We have always conducted daily evidence collection and complaints in accordance with the law. This complaint is part of daily rights protection work, targeting specific infringing content, not targeting the 'Bamboo Cicada' toy. As of the evening of August 4, a total of 56,000+ relevant online information was monitored. We actually initiated complaints against 171 specific infringing content items, and the platform feedback indicated 144 were taken down.
The Harmony Intelligent Mobility spokesperson clearly pointed out in the statement that complaints were initiated against only 171 items, and the platform feedback indicated 144 were taken down. In other words, among these 171 videos, at least 84% of videos were judged as non-compliant by the platform. Then, where did the information spread on the internet that Harmony Intelligent Mobility complains whenever seeing Bamboo Cicada come from?
Even more shocking is, regarding the same event, official media showed divergence, with high tension between them. On the evening of August 5, 'Jiangsu News', also an official media, published an article like this: Those advising Huawei to be generous, are you suitable?
Jiangsu News stated: It is quite rare that when Huawei is maliciously attacked and takes rights protection action voluntarily, someone still jumps out to advise it — large enterprises should be generous, only listening seriously to advice is true confidence, etc., with an air of teaching large enterprises how to do things,
Essentially, it is a posture of justifying black traffic, guiding public opinion with words that seem rational, neutral, and objective on the surface, but actually blur legal boundaries, affect market judgment, and damage the business environment, which is a bit inappropriate.
Since 'Jiangsu News' mentioned in the article 'Someone jumps out to advise it — large enterprises should be generous', which is highly related to what was mentioned in 'Zhejiang Propaganda' article 'The stronger the enterprise, the greater its tolerance for discussion', outsiders widely speculate that Jiangsu News is directly 'retorting' against relevant figures represented by the 'Zhejiang Propaganda' article.
Official media directly stepping in to 'fight', this is a rare thing in the past car circle.
Coincidentally, on July 30, Xiaomi Auto held the Xiaomi Pengcheng Technology Launch Event, when Xiaomi Company founder Lei Jun announced the price of Xiaomi's new car N90 Max, he specially said such a sentence: 'I can assertively say that N90 Max is one of the best models among Range Extender SUVs within 500,000 yuan.' What is interesting is, when Lei Jun mentioned 'models' here, he intentionally made a longer pause, and then added words like 'one of'.
After the Xiaomi Pengcheng Technology Launch Event, on August 3, Xiaomi PR Head Xu Jieyun posted a Weibo like this: 'Encourage real awesome, strike down exaggerating awesome', presumably alluding to the industry 'exaggerated marketing' phenomenon. The two events happened one after the other, since it coincided with the escalation of the Harmony Intelligent Mobility 'Bamboo Cicada' incident, triggering extensive discussion in the industry.
Is this Xiaomi intentionally targeting Huawei?
It is not an isolated incident. As early as September 16, 2025 at the Harmony Intelligent Mobility Stelato S9T New Product Launch Event, Huawei's Richard Yu publicly said such a paragraph: 'You say our cars are racing for two-second acceleration performance, or three-second acceleration performance, this is meaningless, you know? What is truly important is safety. Drifting directly on the road, drifting to other lanes, drifting to the green belt. Everyone thinks drifting is a very impressive performance, on highways, in city roads, you simply cannot drift easily, drifting will only bring traffic accidents. You think drifting in the city is how cool, I say that is the most stupid behavior, safety is the most important.'
Since Xiaomi SU7 Max version and SU7 ULTRA version both have extremely strong acceleration capabilities, and frequently there are incidents of Xiaomi SU7 running onto green belts in folklore, some netizens called Xiaomi SU7 'Green Belt God of War', and Xiaomi also specifically debunked rumors for this. In such a background, Richard Yu's paragraph is generally interpreted by the industry as alluding to Xiaomi.
Added to that in the early years Lei Jun had publicly called out to 'Defeat Huawei'. No matter what background this sentence was based on, at first glance, this information undoubtedly conveyed the signal to people that Xiaomi and Huawei are 'arch enemies'.
This time Bamboo Cicada incident, Zhejiang Propaganda, Jiangsu News stepped in turn, standing at completely opposite positions to comment on the same thing, which is truly rare.
What felt unexpected was, on August 6, a netizen posted a Lianhe Zaobao article, Lianhe Zaobao stated in the article: 'Facing the huge Chinese public opinion market, using power to pressure netizens is actually the lower strategy, ignoring it is the middle strategy, being able to like Lei Jun turn positive communication through self-mockery or other techniques is the upper strategy'. From Lianhe Zaobao's viewpoint, its stance of praising Xiaomi and mocking Huawei is obvious. This again triggered an uproar in domestic public opinion.
From multiple angles, the hidden struggle between Huawei and Xiaomi seems to be upgrading. Our view is: Two top enterprises hidden struggle, and duration is prolonged, is both a manifestation of the industry competition becoming fierce, and also caused by the objective factors of industry high-speed development. In such a scenario, whether it is Huawei or Xiaomi, remaining restrained in public opinion, maintaining high standards in products, ensuring legal compliance in marketing communication, or perhaps is the way to solve mutual respect.
In Malaysia's SUV market, many buyers compare the Proton X70 and Subaru Forester when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
The Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The Subaru Forester OTR price in Malaysia is RM 174,000 - 197,000, with a total of 3 versions, including 2024 2.0L S EyeSight GT Edition (RM 189,538), 2024 2.0L S EyeSight (RM 177,538), 2024 2.0L L EyeSight (RM 167,538), etc.
From a price perspective, the Proton X70's starting price is indeed RM 67,200 cheaper than the Subaru Forester. If your budget is limited, the Proton entry-level version can already meet daily needs. However, note that the few thousand ringgit difference might involve trade-offs in features, depending on your specific needs.
The Proton X70 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
The Subaru Forester is equipped with a 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Subaru Forester's 2.0L 4-cyl has 30 more horsepower than the Proton X70's 1.5L Turbo. However, for daily city driving, the power of both cars is sufficient, and you won't feel it lacks power.
The Proton X70's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Subaru Forester's safety rating is 5★ (Euro NCAP), active safety systems include EyeSight.
Regarding safety features, both cars received good ratings. However, there are some functional differences between the Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and the Subaru Forester's EyeSight. If you value active safety highly, you can compare their feature lists carefully.
The Proton X70 body length is 4400 mm, trunk 400 L.
The Subaru Forester body length is 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, and the interior space difference is not significant. For this class of cars, they are completely sufficient for daily use.
The Proton X70 uses FWD drive mode.
The Subaru Forester uses FWD drive mode.
The drive modes of both cars are the same, both FWD, so there won't be a big difference in daily driving feel.
Overall, the Proton X70 and Subaru Forester are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your homework, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending some time on research will never be wrong.
In Malaysia's SUV market, many buyers compare Proton X70 and Subaru Forester when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time doing research.
Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Subaru Forester OTR price in Malaysia is RM 174,000 - 197,000, with a total of 3 versions, including 2024 2.0L S EyeSight GT Edition (RM 189,538), 2024 2.0L S EyeSight (RM 177,538), 2024 2.0L L EyeSight (RM 167,538), etc.
From a price perspective, Proton X70's starting price is indeed RM 67,200 cheaper than Subaru Forester. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that the few thousand cheaper might involve compromises in features, depending on your specific needs.
Proton X70 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Subaru Forester safety rating is 5★ (Euro NCAP), active safety systems include EyeSight.
Regarding safety features, both cars received good ratings. However, there are some differences in functionality between Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Subaru Forester's EyeSight. If you value active safety, you can compare their feature lists carefully.
Proton X70 adopts FWD drive mode.
Subaru Forester adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, daily driving feel will not differ too much.
Proton X70 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Subaru Forester warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Overall, Proton X70 and Subaru Forester are both quite good car models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, compare quotes from a few dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending some time doing research will definitely not be a mistake.
In the Malaysian SUV market, many buyers compare Proton X70 and Kia Sportage when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X70 has an OTR price in Malaysia of RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Kia Sportage has an OTR price in Malaysia of RM 129,639 - 179,320, with a total of 4 versions, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639), etc.
Looking at the price, the starting price of Proton X70 is indeed RM 22,839 cheaper than Kia Sportage. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note that the few thousand difference might involve trade-offs in features, depending on your needs.
Proton X70's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Kia Sportage's safety rating is 5★ (ASEAN NCAP), active safety systems include Drive Wise.
Both cars have the same safety rating. In this class, safety features are considered quite complete. New cars nowadays generally have good safety, no need to worry too much about this.
Proton X70 body length is 4400 mm, trunk 400 L.
Kia Sportage body length is 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, with little difference in interior space. Cars in this class are fully sufficient for daily use.
Proton X70 adopts FWD drive mode.
Kia Sportage adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, daily driving experience will not have much difference.
Overall, both Proton X70 and Kia Sportage are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your research, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big deal, spending some time researching is never wrong.
In the Malaysian SUV market, many buyers compare the Proton X70 and Kia Sportage when choosing a car. Both cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of the Proton X70 in Malaysia is RM 106,800 - 122,300. There are 3 versions in total, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), and 1.5L Premium 2WD (RM 122,300).
The OTR price of the Kia Sportage in Malaysia is RM 129,639 - 179,320. There are 4 versions in total, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), and 2025 2.0L AT 2WD High (RM 139,639).
From a price perspective, the starting price of the Proton X70 is indeed RM 22,839 cheaper than the Kia Sportage. If you have a limited budget, Proton's entry-level version is already sufficient for daily needs. However, keep in mind that the few thousand ringgit difference might involve compromises in features, depending on your specific needs.
The safety rating of the Proton X70 is 5★ (ASEAN NCAP). Active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The safety rating of the Kia Sportage is 5★ (ASEAN NCAP). Active safety systems include Drive Wise.
Both cars have the same safety rating, and safety features are considered quite comprehensive within this class. New cars nowadays generally have good safety standards, so there is no need to worry too much about this.
The Proton X70 adopts a FWD drive system.
The Kia Sportage adopts a FWD drive system.
Both cars have the same drive system, both are FWD, so there will not be much difference in daily driving experience.
The Proton X70 has a 5-year/150,000km warranty, with maintenance intervals every 10,000km or 6 months.
The Kia Sportage has a 5-year/300,000km warranty, with maintenance intervals every 10,000km or 6 months.
Overall, both the Proton X70 and Kia Sportage are excellent models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. We suggest you do your research, compare quotes from multiple dealerships, and then test drive to make the final decision. Buying a car is a big matter, and spending some time on research will never go wrong.
In January-June 2026, BYD passenger vehicle overseas exports continued to show a rapid growth trend, with export destinations exhibiting layout characteristics of "Latin America leading strongly, Europe breaking through at multiple points, and differentiated expansion in Oceania, Southeast Asia, and the Middle East." Brazil continues to firmly hold the position of the largest overseas market. Five European countries made it into the top ten export destinations, and overseas key markets such as Australia, Philippines, Thailand, UAE all achieved scaled output. Meanwhile, BYD fully leveraged the advantages of dual technology routes of pure electric and plug-in hybrid, flexibly configured products according to local consumer preferences and market environments, and the global penetration of overseas markets continued to advance.
According to Gasgoo Automotive Research Institute export database, the top ten export destinations for BYD passenger vehicles in January-June 2026 are as follows:
NO.1 Brazil, January-June 2026, exported 99,504 Battery Electric Passenger Vehicles to Brazil, 95,182 Plug-in Hybrid Passenger Vehicles, totaling 194,686 vehicles.
NO.2 Australia, January-June 2026, exported 42,258 Battery Electric Passenger Vehicles to Australia, 16,581 Plug-in Hybrid Passenger Vehicles, totaling 58,839 vehicles.
NO.3 Belgium, January-June 2026, exported 16,810 Battery Electric Passenger Vehicles to Belgium, 27,038 Plug-in Hybrid Passenger Vehicles, totaling 43,848 vehicles.
NO.4 United Kingdom, January-June 2026, exported 11,201 Battery Electric Passenger Vehicles to United Kingdom, 27,853 Plug-in Hybrid Passenger Vehicles, totaling 39,054 vehicles.
NO.5 Germany, January-June 2026, exported 11,690 Battery Electric Passenger Vehicles to Germany, 16,626 Plug-in Hybrid Passenger Vehicles, totaling 28,316 vehicles.
NO.6 Philippines, January-June 2026, exported 7,477 Battery Electric Passenger Vehicles to Philippines, 18,512 Plug-in Hybrid Passenger Vehicles, totaling 25,989 vehicles.
NO.7 UAE, January-June 2026, exported 848 Battery Electric Passenger Vehicles to UAE, 17,298 Plug-in Hybrid Passenger Vehicles, totaling 18,146 vehicles.
NO.8 Spain, January-June 2026, exported 6,879 Battery Electric Passenger Vehicles to Spain, 10,730 Plug-in Hybrid Passenger Vehicles, totaling 17,609 vehicles.
NO.9 Slovenia, January-June 2026, exported 7,933 Battery Electric Passenger Vehicles to Slovenia, 8,148 Plug-in Hybrid Passenger Vehicles, totaling 16,081 vehicles.
NO.10 Thailand, January-June 2026, exported 14,307 Battery Electric Passenger Vehicles to Thailand, 14 Plug-in Hybrid Passenger Vehicles, totaling 14,321 vehicles.
According to Gasgoo Automotive Research Institute export database, in January-June 2026, BYD passenger vehicle overseas exports showed development characteristics of "Brazil leading by a wide margin, multiple European countries breaking through, and significant differentiation in power consumption preferences across regions".
Brazil ranked first with a stable 194,686 vehicles. The export volumes of pure electric (99,504) and plug-in hybrid (95,182) were close, indicating that the market maintained strong demand for BYD's two major technology routes. It is worth noting that Brazil's import policy is tightening, and the future export mode may transition from complete vehicle export to localized production.
Multiple countries in Europe occupied several seats on the list, with Belgium, UK, Germany, Spain, and Slovenia all ranking in the top ten. Among them, Belgium (62% PHEV share) and UK (71% PHEV share) are dominated by PHEV models; Germany has a balanced distribution of BEV and PHEV; Spain is roughly balanced between the two power forms; Slovenia is also relatively balanced. This reflects that BYD is flexibly adjusting its product structure according to market demand in different countries and continuously deepening its European layout.
The demand differences in Oceania, Southeast Asia, and Middle East markets are further amplified. Australia ranked second with an export volume of 58,839 vehicles, with the market dominated by BEV models; Thailand's export volume came almost entirely from BEVs, with PHEV models accounting for a negligible proportion; the UAE market highly relied on PHEV products; Philippines also favored PHEV models more among consumers. Overall, BYD did not adopt a single technology route for overseas expansion, but instead deployed products adapted to local conditions according to energy policies and consumption habits of different countries.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Proton X70 同 Kia Sportage 嚟比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細對比，幫你省下做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等。
Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，一共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639）等。
睇番價錢，Proton X70 嘅起步價確實比 Kia Sportage 平咗 RM 22,839。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都要注意，平嗰幾千蚊，喺配備上可能有取捨，具體就要睇你嘅需求。
Proton X70 裝載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Kia Sportage 裝載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
兩款車用緊同一套動力系統，日常駕駛嘅感覺基本冇差別。油耗方面都幾似，唔使太糾結呢點。
Proton X70 採 FWD 驅動方式。
Kia Sportage 採 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Proton X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Kia Sportage 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。
Proton X70 同 Kia Sportage 都係馬來西亞市場嘅主流選擇，適合家用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，嗰就揀配備更豐富嗰款。最終都係建議兩款都去試駕，親身感受先最重要。
總括嚟講，Proton X70 同 Kia Sportage 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都係要看你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花啲時間做功課絕對無錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會用 Proton X70 同 Kia Sportage 嚟做比較。呢兩款車喺價錢同定位上都幾接近，而家我哋就由多個角度做一次詳細比較，幫你節省做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，總共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，總共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639） 等。
睇返價錢，Proton X70 嘅起售價確實比 Kia Sportage 平咗 RM 22,839。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。不過都要留意，平嗰幾千蚊，可能喺配備上會有取舍，具體睇你嘅需要。
Proton X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Kia Sportage 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Drive Wise。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Proton X70 車身長 4400 mm，行李箱 400 L。
Kia Sportage 車身長 4400 mm，行李箱 400 L。
兩款車嘅尺寸幾近一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Proton X70 同 Kia Sportage 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配備更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。
總體嚟講，Proton X70 同 Kia Sportage 都係馬來西亞市場幾唔錯嘅車款。揀邊一輛，關鍵係要睇你嘅個人需要同預算。建議大家做足功課，多比較幾間車行嘅報價，先去試駕做最終決定。買車係件大事，花少少時間做功課絕對無錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X70 同 Kia Sportage 嚟做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅對比，幫你慳做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等。
Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，一共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639）等。
由價錢嚟睇，Proton X70 嘅起步價真係比 Kia Sportage 平咗 RM 22,839。如果你預算有限，Proton 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千塊，可能喺配備上會有取捨，具體要睇你嘅需求。
Proton X70 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Kia Sportage 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
兩款車用緊同一套動力系統，日常開起嚟嘅感受基本冇差別。油耗方面都幾接近，唔使太糾結這一點。
Proton X70 車身長 4400 mm，後車廂 400 L。
Kia Sportage 車身長 4400 mm，後車廂 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Proton X70 採用 FWD 驅動方式。
Kia Sportage 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。
總括嚟講，Proton X70 同 Kia Sportage 都係馬來西亞市場好好嘅車型。揀邊一輛，關鍵始終要睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
In the Malaysian SUV market, many buyers compare the Proton X70 and Mitsubishi Xforce when choosing a car. These two cars are quite close in price and positioning, so today we will make a detailed comparison from multiple aspects to help you save time doing research.
Proton X70 has an OTR price of RM 106,800 - 122,300 in Malaysia, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Mitsubishi Xforce has an OTR price of RM 109,930 - 119,930 in Malaysia, with a total of 2 versions, including 2026 1.5L Ultimate (RM 119,930), 2026 1.5L Urban (RM 109,930), etc.
From a pricing perspective, the starting price of the Proton X70 is indeed RM 3,130 cheaper than the Mitsubishi Xforce. If your budget is limited, the entry-level version of Proton is enough to meet daily needs. However, keep in mind, that few thousand savings might involve trade-offs in features, depending on your specific needs.
Proton X70 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Mitsubishi Xforce safety rating is 5★ (ASEAN NCAP), active safety systems include MI-PILOT.
Both cars have the same safety rating, and safety features are considered quite comprehensive in this segment. New cars nowadays generally have good safety performance, so no need to worry too much about this point.
Proton X70 uses FWD drive mode.
Mitsubishi Xforce uses FWD drive mode.
The drive modes of both cars are the same, both are FWD, so there won't be a big difference in the daily driving experience.
Proton X70 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Mitsubishi Xforce warranty 3 years/100,000km, service interval every 10,000km or 6 months.
Overall, the Proton X70 and Mitsubishi Xforce are both very good car models in the Malaysian market. Choosing which one depends on your personal needs and budget. We suggest doing your research, comparing quotes from multiple dealerships, and then going for a test drive to make the final decision. Buying a car is a major decision, taking some time to research will never be wrong.
In Malaysia's SUV market, many buyers compare Proton X70 and GWM Haval H6 when selecting a vehicle. These two cars are quite similar in price and positioning. Today, we will conduct a detailed comparison from multiple aspects to help you save time on research.
The OTR selling price of Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR selling price of GWM Haval H6 in Malaysia is RM 139,750 - 139,750, with a total of 2 versions, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000), etc.
From a price perspective, the starting price of Proton X70 is indeed RM 32,950 cheaper than GWM Haval H6. If your budget is limited, Proton's entry-level model can already meet daily needs. However, be aware that the savings of a few thousand might involve trade-offs in features, depending on your specific requirements.
Proton X70's safety rating is 5★ (ASEAN NCAP), with active safety systems including ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
GWM Haval H6's safety rating is TBD, with active safety systems including Basic.
Regarding safety features, both cars received good ratings. However, Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and GWM Haval H6's Basic differ in functionality. If you prioritize active safety, you can compare their feature lists carefully.
Proton X70 adopts FWD drive configuration.
GWM Haval H6 adopts FWD drive configuration.
Both cars share the same drive configuration, both are FWD, so the daily driving experience will not differ significantly.
Proton X70 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
GWM Haval H6 warranty 7 years/150,000km, maintenance interval every 10,000km or 6 months.
Overall, Proton X70 and GWM Haval H6 are both excellent models in the Malaysian market. The choice depends primarily on your personal needs and budget. We recommend conducting research, comparing quotes from multiple dealerships, and then test driving to make the final decision. Buying a car is a significant matter; spending time on research is definitely worthwhile.
The last weekend of July in the summer of 2026, I spent it in Pingshan, Shenzhen.
That afternoon, I visited an Italian-style café near BYD's Global Headquarters to meet Old Li.
Old Li was my college roommate. After graduation, he joined BYD and has been there for over ten years. From the original F3, he worked his way up to the current YangWang.
He opened his laptop. The screen was densely packed with progress tables for building factories overseas and various technical blueprints.
I asked him if his body could handle the non-stop recent schedule.
He closed the laptop, took a big gulp of iced coffee, and his eyes shone with a extremely bright light:
"It's tiring, but I feel happy inside. In July, we sold 419,000 vehicles. Data on premium cars and overseas sales all broke records. This feeling is like holding back a powerful move for ten years and finally landing it on the opponent's face."
1
419,000 vehicles.
This number represents a massive gap on the July China New Energy Vehicle sales list. For 62 consecutive months, BYD has firmly occupied the throne of China's monthly New Energy Vehicle sales.
But what truly excited Old Li was not the sheer volume, but the structural qualitative change.
"Previously, there was always a stereotype outside that we only rely on low prices for volume." Old Li turned the computer screen toward me, pointing to a set of data. "Take a look at this."
In July, BYD's premium brands (FangChengBao, Denza, YangWang) sold over 60,000 vehicles in total, a year-on-year increase of about 135%. Especially FangChengBao, sold over 40,000 vehicles in a single month, with a brand average transaction price exceeding 220,000; YangWang and Denza also steadily consolidated their positions in their ultra-luxury and luxury segments.
Old Li said, going for the premium segment is BYD's ingrained obsession with "daring to dream".
He recalled the past few years when the company proposed developing "e4", "DiSus", and million-level luxury cars. How many doubts came from outside. Some said it was a pipe dream, others said Chinese brands couldn't sell at that price.
"But Boss Wang (Wang Chuanfu) and our technical team just dared to do it, and dared to persist," Old Li said. "We stayed up countless nights and days in the lab, not to compete in a low-level price war, but to achieve a real generational advantage in core technologies."
When YangWang U8 turned around in place and floated on emergency water, when FangChengBao Bao 5 walked easily in the desert and snow, all those doubts turned into amazement.
Old Li looked at me, smiling and said: "Do you know what the most satisfying moment is for a Chinese engineer? It's not about how much bonus was issued, but seeing the code you wrote yourself and the chassis you tuned, forcing those once lofty century-old luxury brands to bow down and study you."
This is a pure sense of pride belonging to tech geeks.
2
After finishing the coffee, Old Li drove me to Yantian Port.
The sea breeze mixed with a salty wet scent. Massive Ro-Ro ships looked like moving steel islands, swallowing new BYD cars one by one into their bellies.
In July, BYD's passenger car and pickup overseas sales reached nearly 180,000 vehicles, a year-on-year increase of 124.3%, setting a new historical high. For the first 7 months of this year, cumulative overseas sales approached the one million vehicle milestone.
Standing by the dock, Old Li pointed to the cars about to go to the vast ocean and said: "These cars are going to Europe, Latin America, Southeast Asia. Our overseas channels and factories are sprouting vigorously."
Going global is another key battleground for BYD's "daring to act".
Old Li told me that current global expansion is no longer the simple "selling goods out" of those days, but "rooting" across the whole industry chain and system.
"We built factories in Hungary, Brazil, and Thailand. We not only brought cars, but also brought flash charging technology, brought God's Eye high-level intelligent driving, and brought China's new energy standards."
He spoke of the experience of opening up the European market last year. The team was then facing European giants with hundreds of years of automotive cultural heritage, and local consumers were full of scrutiny towards a car brand from China.
"We didn't retreat. We relied on hardcore technical presentations one after another, on real test drive experiences one after another, tearing open a gap forcibly." Old Li said, "Daring to persist is fighting to the end in places others think are impossible and too difficult."
Looking at those huge ships sailing towards the deep blue, I suddenly felt somewhat emotional.
Decades ago, we exchanged 800 million shirts for one airplane; more than ten years ago, we exchanged cheap OEM products for meager foreign exchange.
And today, Chinese engineers use self-developed three-electric systems and leading intelligent cockpits to transport high-value-added cars ship by ship to the world, to exchange for a say at the top of the global industrial chain.
This is not only a victory of business, but also a leap of the spirit of the times.
3
On the evening of August 1st, the sales list for July was officially released.
I looked closely at that table. BYD 419,000, SAIC 177,000, Geely 160,000, Chery 129,000, Leapmotor 101,000. Further down, new forces at the 30,000 to 40,000 level.
This is a glamorous list, also the prelude to a major reshuffle of China's automotive industry.
In this era of winner-takes-all, there is no middle ground. Those names not on the list, those car companies that were once in the limelight, some have already stopped production, some are struggling hard in the ICU.
I asked Old Li, facing such an industry landscape, what is BYD's real moat?
He thought for a while and said six words:
Dare to think, dare to act, dare to persist.
"Many people only see our current sales, but didn't see we persisted on LFP for over ten years, persisted on PHEV technology for over ten years." Old Li said. "When the wind of opportunity comes, only those enterprises that truly dare to imagine the future, dare to put in hard work on R&D, and persist in long-termism even during low periods, can receive this overwhelming wealth."
This persistence is not blind involution, but a certainty towards "doing hard but correct things".
In BYD's engineer culture, everyone pursues a huge sense of accomplishment after overcoming difficulties. When a new technology becomes reality from blueprints, when a new model fights all over the global market, the joy of dopamine secretion cannot be replaced by anything.
This is exactly the positive energy most needed in today's Chinese society, using solid technology and innovation to win the world's respect.
4
On the way back from Yantian Port to the city center, the sunset dyed Shennan Avenue golden yellow.
Old Li told me that next week he would fly to Hungary to monitor the final debugging work of the European passenger car factory.
"The team over there is ready. We want to get the first car off the line locally in Europe before the end of the year." In his tone, there was no fatigue from long-distance flying, only anticipation for the new journey about to begin.
Looking at the profile of his face as he focused on driving, I suddenly felt that the best stories of this era are actually written by millions of people like Old Li.
They are trendsetters in the tide of this country's industrial upgrading. They have light in their eyes, fire in their hearts, and a road under their feet.
419,000 vehicles are not only scattered across every corner of China, but will eventually also spread to all corners of the world.
They will become new favorites in European middle-class garages, partners for Latin American families on weekend outings, and the most beautiful scenery on Southeast Asian streets.
They are not only transportation tools, but also business cards for China's intelligent manufacturing going global.
When getting off the car, I shook hands with Old Li vigorously.
"Everything goes smoothly in Europe, waiting for your good news." I said.
He nodded smiling, pressed the gas pedal, and the car merged into the Shenzhen evening rush hour traffic flowing forward.
Watching the car disappear, I know that the Great Age of Navigation belonging to Chinese cars and Chinese engineers has just begun.
（2026年8月6日，杭州）8月6日，全新一代smart精灵1号上市发布，限时权益价14.99万元起，5大权益至高价值超2.5万元。
全新一代smart精灵1号上市，限时权益价14.99万元起，5大权益至高价值超2.5万元
全新一代smart精灵1号推出535 Max与535 Ultra两个版型，超200项整车体验升级，63项同级领先、20项同级唯一。新车以“新奢品质、技术智能、灵动驾控”三大引领，重新定义豪华智能小车标杆。
超200项产品体验焕新升级，更新迭代总价值超过3万元
问世四年享誉全球，全球豪华智能小车之王的进化之路
初代smart精灵1号上市至今四年间，已登陆全球41国市场，陪伴超10万密友行驶了十几亿公里，并收获30余家全球权威媒体首肯，揽获德国iF、红点两项国际设计大奖及中欧双五星安全认证，成为电动smart走向世界的名片。
继初代精灵1号上市四年后，全新一代smart精灵1号全面进化，再树标杆
四年后，小车市场早已从蓝海变为红海，各家车企在价值锚定上各有偏好，平台架构、三电技术、智能辅助驾驶、智能座舱等功能与体验层面，很难做到全优表现。面对这样的市场现状，全新一代smart精灵1号围绕“三电两智”全面进化，大不一样，将四年间的引领势能、市场洞察与用户反馈，转化为一次脱胎换骨的进化，持续引领小车市场价值标准。
三电升级两智焕新，精灵1号全面刷新豪华智能小车技术上限
全新一代smart精灵1号，不仅搭载全球首个量子级AI电子电气架构EEA 4.0，更全系标配800V碳化硅高压平台。凭借同级领先的6C超快充技术，电量从10%充至80%仅需12分钟。配合雷霆16合一高效智能电驱，城市通勤一周一充，即便长途出行也不必担忧，高效的补能效率，10分钟便可补能300km以上，远途出行也无需担忧。其搭载的神盾金砖电池，以“军工级”安全标准满足电池新国标要求，为每一程提供可靠保障。
全系标配800V高压平台实现“三电”焕新，6C超快充仅需12分钟即可将电量从10%充至80%
智能驾驶辅助能力，越来越成为用户购车关注的关键点：全新一代smart精灵1号，搭载满血版千里浩瀚H5辅助驾驶系统，采用英伟达Orin Y高算力芯片，基于采用内置千亿参数WAM世界行为模型赋能的G-ASD 4.0解决方案。车辆依托包含激光雷达在内的31个感知硬件，智能辅助驾驶领航能力覆盖城市、高速等多元场景，有导航的地方都能辅助驾驶，全国都能开。在环岛通行，无保护左转，窄巷通行等20多个难点场景下，其决策更类人、更自然，后续还将通过OTA实现车位到车位功能。
同时，新车“天花板级”的智能泊车能力，将彻底打破“泊车难”：无论是窄小的机械车位还是无标线的空地，全新一代smart精灵1号都能轻松泊入。更有离车泊入、指尖泊车等功能，轻松搞定复杂、极端泊车场景，新手秒变“泊学家”。
“两智”全面升级，满血版千里浩瀚H5辅助驾驶系统上车，AI智舱贴心随行
智能座舱方面，新车大幅降低用户的学习与体验成本，实现“上车即上手”。同级唯一4nm制程龙鹰6P芯片提供高算力保障，实现功能操作毫秒级的响应，15.4英寸2.5K中控屏融合新一代smart OS，率先搭载深度定制最新版本Flyme Auto系统，屏幕更加清晰，色彩更加细腻，交互更加便捷，操作凭直觉，学习零成本。面对包含多地址、多顺序的复杂语音指令，“超级精灵”AI助手可以自主完成路线规划。AI空调可自主感知车内外环境，根据车内外的环境温度、湿度、空气良好度自动调节座舱温湿度、风力，舒适氛围随你所愿。算力高、响应快、听得懂、用得上，无论是日常休闲还是关键时刻，都是你的贴心随行好伙伴。
源自smart独特D.N.A. ，全新一代精灵1号新奢大不同
除了三电两智的焕新，全新一代smart精灵1号的全面升级，依然坚守smart无可替代的品牌D.N.A.——奔驰设计、安全至上、悦享驾乘，让新车“大不一样”。
Designed with Love——奔驰设计，每一款smart都由梅赛德斯-奔驰全球设计团队打造，精灵1号也不例外：经典四轮四角风格，让小车也有“大气场”。铂金版专属的日冕金车顶经典回归，与车身搭配出蓝金、白金两款全新配色组合，一眼难忘。同级唯一的D柱璀璨星辰发光Logo与Styled by Mercedes-Benz专属设计徽标，进一步强化了车侧辨识度。搭配19英寸旋翼动感轮毂与高定运动后扰流板，每一面都自带极强的视觉张力。
“紧凑于外，宽适于内”的空间理念，将更多空间留给座舱，2750mm轴距与同级领先的84%超大得房率，让小车身“藏”得下超大空间，配合全车28处分区储物格，从容舒展，气场十足。
日冕金车顶带来全新配色组合，奔驰原创设计让新奢“大有不同”
不只是空间，座舱内的舒适体验同样越级：新奢SPA舒享座椅采用12层舒适叠层结构，主副驾配备24种按摩组合，配合加热通风功能，长途出行也能随时舒缓身体。同级最多的车内软质包覆面积超5㎡，触之所及皆是柔软。门板扶手及杯托盖板等区域采用同级领先的环抱式3D Mesh工艺，承托恰到好处。森海塞尔典范音响系统与256色流光溢彩智能氛围灯，从听觉、触觉到视觉营造沉浸式座舱氛围，让每一次出行都成为感官的放松之旅。
新奢SPA舒享座椅，采用12层舒适叠层结构，配合丰富功能舒缓随行
No Compromise on Safety——安全至上，是smart始终坚持的造车标准：新车依旧按照中欧双五星标准打造，84%钢铝混合笼式车身筑起安全堡垒。新增19项主动安全辅助功能，包含自动紧急制动（AEB）、后方交叉紧急报警与制动（RCTA & RCTB）、爆胎稳定性控制、驾驶员失能辅助等多重能力，为每位乘员构建全域安全体系。
smart与奔驰联合完成新车底盘调教，让城市出行悦享驾乘
Amazing drives——悦享驾乘，是smart始终想要带给密友的出行体验：smart与奔驰联合对新车底盘进行调校，过弯时悬架支撑扎实有力，滤震干净利落，德系底盘兼具厚重感与韧性。穿行城市灵活自如，无论是狭窄掉头还是拥挤街道并线，都游刃有余。154mm离地间隙在保证城市穿梭灵活性的同时，也为周末郊野出行解锁了更多场景可能性，非铺装路面、轻越野路况都能从容应对。同时，新车搭载了CST智能舒适制动系统，能够有效抑制刹车点头，配合智能动态能量回收，兼顾能耗与平顺，起步、过弯、减速皆从容。
不玩套路，smart用灵感打造全新发布会风格
“天生爱不同”的smart，将全新一代smart精灵1号的新车发布，做成一场城市Live Show：全程都市街区里完成新车实测，让超200项升级体验，融入上班通勤、快充补能、周末短途的真实场景，用户看到即得到。
smart品牌全球公司CEO佟湘北
smart将发布会打造成一场都市Live Show，用“天生爱不同”的视角玩转城市出行
本场Live Show，由smart品牌全球公司CEO佟湘北、CMO康毅、明星密友侯佩岑联袂推进，将smart的独特性格与新车特质自然呈现。彩蛋环节，上海、墨尔本、布宜诺斯艾利斯、巴黎、香港、柏林六座城市依次“抢线”催更全新smart精灵2号，传递全球期待呼声。目前，全新smart精灵2号街头艺术涂鸦计划已在全球范围揭开神秘面纱，量产车计划于10月巴黎车展完成全球首秀。
四年前，精灵1号迈出smart全面电动化转型的第一步。正如smart品牌全球公司CEO佟湘北所言：“smart精灵1号始终是豪华小车的品类标杆，过去是，现在是，未来也是。”如今，全新一代smart精灵1号，以“三电两智”全面越级，让每种城市生活都拥有更聪明、更从容的答案。
In the Malaysian SUV market, many buyers compare Proton X70 and Chery Tiggo 9 when choosing a car. The prices and positioning of these two cars are quite close. Today, we will make a detailed comparison from multiple aspects to help save you time on research.
Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Chery Tiggo 9 OTR price in Malaysia is RM 166,800 - 179,800, with a total of 1 version, including 2026 2.0T Standard (RM 179,750), etc.
From a price perspective, Proton X70's starting price is indeed RM 60,000 cheaper than Chery Tiggo 9. If your budget is limited, Proton's entry-level version can already meet daily needs. However, note that saving a few thousand might involve trade-offs in features, depending on your specific needs.
Proton X70's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Chery Tiggo 9's safety rating is TBD, active safety systems include Basic.
Regarding safety features, both cars received good ratings. However, there are some differences in functionality between Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Chery Tiggo 9's Basic. If you value active safety more, you can compare the feature lists of both carefully.
Proton X70 warranty is 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Chery Tiggo 9 warranty is 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Proton X70 and Chery Tiggo 9 are both popular choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale price more, you can prioritize the one with better reputation; if you care more about cost-performance and features, then choose the one with richer configuration. Ultimately, it is recommended to test drive both, as first-hand experience is the most important.
In general, Proton X70 and Chery Tiggo 9 are both quite good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your research, comparing quotes from multiple car dealers, then test driving to make the final decision. Buying a car is a big matter, taking time to research is never wrong.
The 2026 Fortune Global 500 list was released. BYD appeared on the list for the 5th consecutive year, ranking 91st, and firmly secured its place in the global top 100. In 2025, the company's revenue was 804 billion yuan, net profit was 32.6 billion yuan, and new energy vehicle sales reached 4.6 million vehicles, consecutively winning the sales champion title in the global and Chinese markets; cumulative sales in the first half of 2026 exceeded 1.8 million vehicles, and July welcomed the rollout of the 17 millionth new energy vehicle, becoming the first automaker to reach this milestone.
Adhering to "Technology is King, Innovation is Foundation" is BYD's core competitiveness. R&D investment in 2025 was 63.4 billion yuan, ranking first among A-share listed companies for two consecutive years, with cumulative R&D investment exceeding 250 billion yuan. In March this year, the second-generation Blade Battery and Flash Charge technology were released. By the end of the year, plans are to build 20,000 domestic Flash Charge stations and deploy 6,000 overseas Flash Charge stations; in May, the Laser-assisted version of "God's Eye B" auxiliary driving, compatible with the entire series, was launched, ushering in an era of city navigation for everyone.
In terms of global layout, BYD has established a pattern of "leading in Latin America, breaking through in Europe, and blooming in multiple points across Asia-Pacific", with business covering 121 countries and regions. Overseas sales exceeded 1 million vehicles in 2025, and over 780,000 in the first half of 2026. This year marks the inauguration of Brazil SkyRail and the second anniversary of the Thailand factory's production, entering a new stage of high-quality globalization. At the same time, BYD's practices in carbon emission reduction, education and charity, and other fields also demonstrate the enterprise's social responsibility commitment.#Global Benchmark Enterprise for New Energy Vehicles#
