From Bangkok to Jakarta, All-New QQ3 Charges Into Southeast Asia

In 2026, the Chery all-new QQ3 officially launched in the Southeast Asian market with the overseas name "Chery Q", successively completing the market launch in Thailand and Indonesia, becoming the first overseas foothold of QQ's global strategy.

From the global premiere at the March Bangkok International Auto Show to the official sale at the July Indonesia GIIAS Auto Show, within less than half a year, this Chinese premium compact car delivered a performance report far exceeding expectations in Southeast Asia — Thailand's cumulative orders exceeded 3,000 units, Indonesia exceeded 6,000 units, with combined orders from both markets approaching 10,000 units. This is not a sudden boom in a single market, but a concentrated verification of the systematic competitiveness of Chinese premium compact cars in the Southeast Asian market.

Thailand Market: 10-Day Orders Break 1,000, Explosion of Orders Upon Launch

On March 24, the all-new QQ3 completed its Southeast Asia global premiere at the Bangkok International Auto Show and simultaneously opened pre-sales. Within just 10 days, orders exceeded 1,000 units. On June 24, the new car's price was officially announced — 449,900 to 519,900 Thai Baht, with cumulative orders on the launch day strongly exceeding 3,000 units. In July, the first batch of over 2,000 vehicles was shipped from China to Thailand, and after completing PDI quality inspection, they have been successively delivered to users.

Chery Thailand General Manager Jim Lee stated directly at the press conference: "Chery QQ has accompanied Thai users for 20 years, this is our greatest confidence in deeply cultivating the local market." The accumulation of 20 years of national sentiment allowed this small car to receive an enthusiastic response from the market from the very beginning of its return.

Indonesia Market: GIIAS Auto Show Made a Stunning Debut, Orders Continued to Rise

The rhythm of the Indonesia market was equally tight. On May 18, model naming was completed, and on July 31, it landed at the GIIAS Indonesia International Auto Show to officially go on sale, with a price range of 239.9 million to 264.9 million Indonesian Rupiah. By the end of July, Indonesia market orders had exceeded 6,000 units. During the 10-day GIIAS Auto Show period, Chery Indonesia received a total of 3,500 vehicle orders, of which the Chery Q single model contributed 1,750 orders, accounting for as high as 50%. More notably, in all approximately 2,000 test drives, Chery Q accounted for 67.7% of the test drive share — order after trying, which shows the strong attractiveness of the product power to local users.

Domestic and Overseas Linkage: From China to Southeast Asia, Global Hot Sales Have Become Certain

The boom in the overseas market is not an isolated case. The all-new QQ3's orders in the domestic market exceeded 56,000 units in the first month of launch. Explosion of orders on both domestic and international lines fully verified this model's global product competitiveness.

From Bangkok to Jakarta, from pre-sale to delivery, the all-new QQ3 proved with substantial order data that Chinese premium compact cars going global are not just storytelling, but genuine market validation. When 62% of Thailand's orders came from female users, when Indonesia users actively placed orders due to 20 years of sentiment, when a 70,000 RMB class Chinese A0-level compact car exploded simultaneously in two unfamiliar markets — this is not only Chery's success, but also a concentrated display of Chinese automotive brand globalization capability.