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On September 22, the all-new QQ3 Modern Edition officially launched at Wuhu Jiuzi Plaza. The launch event was themed "QQ Show and Friends," with Chery's global ambassador Sun Li attending in person, accompanied by stand-up comedy actors, creating an immersive user carnival. As a personalized advanced version of the QQ3 series, the new car targets young consumers pursuing self-expression, relying on Neo-Retro vintage-modern design and class-leading hardware configuration.
The all-new QQ3 Modern Edition continues the classic genes of the QQ national small car. The exterior features full-body matching paint, paired with chrome trim, time-badge wheels, and vintage white front and rear bumpers. Two exclusive colors are offered: Modern Era and Annie Pearl. The entire vehicle has won the Red Dot Design Award four times. The cabin is upgraded with a velvet headliner and A/B-pillar wrapping. The houndstooth interior texture is paired with color-blocking webbing, integrating high-end details into the commuter car.
Highlights in hardware are prominent, boasting 13 unique configurations in its class. Equipped with Qualcomm 8155 automotive chip, a 15.6-inch 2.5K central control screen paired with Carmind large model, supporting unique features like external voice control and external announcements. The 70L drainable electric front trunk supports 8 opening modes. 6.6kW external power discharge and dual soft-light makeup mirrors enhance daily practicality.
The chassis uses a rear-engine rear-drive layout, rear multi-link independent suspension, achieving a 50:50 axle load ratio, making it agile and easy to drive when shuttling through the city. For safety, it adopts a five-vertical eight-horizontal rock-like cage body structure. High-strength steel accounts for 82%. Integrated 1300MPa thermoformed door rings. The Rhino battery has passed six-dimensional electric safety certification, paired with 6 airbags and a full set of Level 2 driving assistance, meeting home commuter safety needs.
In terms of sales, the all-new QQ3 base version has monthly sales exceeding 10,000 units consecutively for 5 months. Domestic and foreign orders have broken 100,000 units. Overseas orders in Thailand and Indonesia are growing rapidly, possessing a large user base. Female users account for 56% in the user profile. The modification co-creation atmosphere is strong. Six modified cars of different styles were displayed on-site, confirming the strong expansion potential of this model.
In the pure electric commuter car track, the Modern Edition's advantage lies in the factory-original full retro kit, allowing personalized appearance without self-modification. The cabin, chassis, and safety configuration are comprehensively class-leading. The shortcoming is the higher version positioning, with a purchase cost higher than the standard QQ3. The target audience leans towards users pursuing appearance and texture, and the audience layer is relatively segmented.
Overall, the Modern Edition is not the main volume-selling vehicle, but rather enriches the product matrix and elevates the brand image. Relying on factory-compliant trendy modifications and a full set of comfortable and smart configurations, it can attract young consumers pursuing a self-pleasing experience. However, whether it can replicate the hot sales performance of the standard version depends on terminal pricing, delivery rhythm, and market acceptance.
