Search History
Popular Searches
English
Dealer Login / Sign Up
Sehol is an automobile brand jointly established by Anhui JAC Motors Co., Ltd. and Volkswagen Group (China). The brand was officially launched on April 24, 2018, at a Volkswagen Group (China) media briefing ahead of the 2018 Beijing Auto Show, introduced by the then JAC Volkswagen Co., Ltd. Sehol is also one of the thirteen sub‑brands under the Volkswagen Group, covering both fuel and new energy vehicle markets, with products spanning sedans, SUVs, and tourers.
At the time of the brand launch, JAC Volkswagen Co., Ltd. was the Volkswagen Group's first joint venture in China focused on new energy vehicles. The Sehol brand concept was developed by the award‑winning design team of Volkswagen Group's Seat brand, with its creative roots in Barcelona, the headquarters of Seat. The Spanish name "SOL" means "sun," and the naming "Sehol" reflects the concept of clean, sustainable energy. The brand is centred on the core proposition of "Born to stand out, I dare to be different," with "By our own power" as its brand promise, integrating artificial intelligence, mobility solutions, and electric drive as its three future‑defining elements.
Key figures behind the brand include former Chairman and President Li Ming of JAC Volkswagen Co., Ltd., JAC Volkswagen First Vice President Peter Wyhinny, and Seat Design Director Alejandro Mesonero‑Romanos, who together led the launch of the Sehol brand and the development of its first model. At the end of 2017, Volkswagen's third joint venture in China—"JAC Volkswagen"—was established, laying the groundwork for the birth of the Sehol brand.
Brand Launch and First Model Launch (2018—2019)
On April 24, 2018, JAC Volkswagen released the new brand Sehol, the first model pure electric A0-class SUV Sehol E20X also made its debut, comprehensive working condition range exceeding 300 kilometers.The model integrates the experience accumulated by Volkswagen Group in China over more than 30 years and JAC Motors' technical strength, equipped with a voice system based on AI technology, as well as mobility services including smart charging, smart parking, and payment functions.According to the plan, Sehol E20X was to be officially launched in the third quarter of that year, but due to Volkswagen's belief that product testing did not meet standards and further improvement was needed, the launch process was delayed.On September 28, 2019, Sehol E20X was officially launched in a relatively low-key manner, manufacturer's suggested retail price 128,000–138,000 RMB, NEDC comprehensive working condition range 402 kilometers, however, this model was built based on the JAC iEV7S, the two models in overall styling and power technology aspects highly consistent.In 2020, Sehol brand ushered in a major turning point. That year, Volkswagen announced an investment of 1 billion euros, obtaining Anhui JAC Motors Group Holdings Co., Ltd. 50% shares, while increasing JAC Volkswagen shares to 75%, obtaining joint venture company management.That year's Beijing International Auto Show, Sehol brand renewed release, launched mid-size SUV Sehol X8, equipped with J-Link intelligent connected car system, iFLYTEK car voice 3.5 and CSS child abandonment safety system.Sehol also appeared at Guangzhou Auto Show with hardcore technology, announced future 5 years sequentially launch A, X series totaling more than ten models, covering A00—B class SUV and sedan, including Sehol X8, Sehol A5, Sehol E10X, Sehol E40X and A class pure electric coupe Sehol E50A etc..
Product Line Rapid Expansion Period (2021—2022)
On March 28, 2021, Sehol E10X officially went on sale, launched 7 models, price range 39,900–75,900 RMB, provided 150/200/302km three range versions, positioned A00 class micro pure electric vehicle.That year May 16, Sehol E40X officially went on sale, positioned pure electric small SUV, provided 420km and 502km two NEDC range versions.Sehol E40X in production manufacturing fully applied German VDA quality management standards, series standard equipped 10.25-inch fully liquid crystal instrument and center control screen, equipped Huawei ecosystem car machine system.In 2022, Sehol accelerated launching new products rhythm.July 28, Sehol Aipao officially went on sale, launched 5 configurations, price 139,900–199,900 RMB, positioned compact pure electric market.September, Sehol Aipao S at 2022 World Manufacturing Conference officially appeared and opened pre-sale, positioned compact pure electric SUV, CLTC comprehensive range 605 kilometers.At this time Sehol product line already covered E10X, E20X, E40X and Aipao multiple electric models and X8, A5, Yao multiple fuel models. Same year year-end, Sehol sales reached historical high point—2022 December full brand wholesale volume 4,349 vehicles, retail volume 3,362 vehicles, for recent years best single month performance.
Brand Shrinkage and Sales Collapse Period (2023—Early 2026)
From 2023, Sehol brand sales turned sharply downward. 2023 full year, Sehol most months monthly average wholesale volume dropped to below thousand vehicles level, only 2023 February (1,442 vehicles), May (2,457 vehicles), December (855 vehicles) etc. few months showed some performance. By 2024, brand monthly sales further shrank to hundreds level, 2024 full year only October (904 vehicles) reached above 900 vehicles, remaining months mostly in 500—700 vehicle range. 2025, Sehol core product line nearly stopped, full brand 1—12 monthly average sales insufficient to 200 vehicles. 2025 full year, Sehol cumulative sales only about 760 vehicles.By early 2026, brand sales already shrank to extremely low level—2026 January brand wholesale volume only 29 vehicles, retail volume only 1 vehicle, 2026 February brand sales further fell to 24 vehicles, year-on-year decline 90.2%.2026 January—February, Sehol brand cumulative sales only 53 vehicles.During this period, Sehol only E10X Flower Fairy still maintained weak sales, other models sales zeroed out. CPCA etc. industry statistics already included Sehol in 2026 "Brand Exit Countdown" potential delisting list, jointly with CNHTC VGV, FAW-Qiteng etc. edge brands standing in watchful state.
Sehol brand's product line covers new energy pure electric vehicles and traditional fuel vehicles two major sectors, historically launched about 11 models, but in early 2026 most models already discontinued or in discontinued production on sale state.
New Energy Vehicles. Sehol E20X was Sehol brand's first mass-produced model, positioned small pure electric SUV, launched September 2019, manufacturer's suggested retail price 128,000–138,000 RMB, NEDC comprehensive working condition range 402 kilometers, currently discontinued.Sehol E10X is A00 class micro pure electric vehicle, launched March 2021, launched 7 models, price range 39,900–75,900 RMB, provided 150/200/302km (NEDC condition) three range versions, corresponding battery pack capacities respectively 15/19.7/30.2kWh.Sehol E40X is pure electric small SUV, launched May 2021, body dimensions 4410×1800×1660mm, wheelbase 2620mm, provided 420km NEDC range version (early models had 502km version), series standard equipped 10.25-inch fully liquid crystal instrument and center control screen, equipped Huawei ecosystem car machine system.Sehol Aipao positioned compact pure electric vehicle, launched July 2022, launched 5 configurations, price 139,900–199,900 RMB, provided 460km and 602km two range versions.Sehol Aipao S positioned compact pure electric SUV, launched September 2022, body dimensions 4610×1890×1700mm, wheelbase 2720mm, CLTC comprehensive range 605 kilometers, currently in discontinued state.
Fuel Vehicles. Sehol passenger cars aspect, Sehol X8 is mid-size SUV, body dimensions 4815×1870×1758mm, wheelbase 2830mm, provided 5-seat, 6-seat and 7-seat three seat layouts.Sehol A5 is compact sedan, later added flagship intelligent high-end version, price 145,800 RMB.Sehol QX is MIS Haoxue architecture under first SUV, equipped 1.5TGDI inline four-cylinder turbocharged engine.Sehol Yao positioned intelligent coupe, focusing young consumer groups.Additionally also planned Sehol X4, Sehol X7 etc. models.
As of early 2026, Sehol on sale models basically cleared, only E10X Flower Fairy in 2026 January—February had total 53 vehicles weak sales contribution, other models sales data zeroed out.
The Sehol brand's market performance has followed a complete cycle of "high opening, climbing, and plunging." From its December 2022 peak (wholesale 4,349 units, retail 3,362 units), it fell to just 24 units in February 2026—a decline of over 99%—completing the rapid fall from newborn brand to market edge in less than four years.
2023: The brand began a clear decline, though it still managed to maintain thousand‑unit scale in some months. May was the year's high point, with wholesale volume of 2,457 units (retail 455 units). The pre‑Spring Festival period saw a small peak (January 785 units, February 1,442 units), but volatility increased in the second quarter—July dropped to just 207 units, while June stood at 1,165 units. December rose to 855 units.
2024: The brand declined further, with an accelerated rate of shrinkage. The year's highest month was October (904 units), followed by September (704 units) and December (785 units). February wholesale volume was only 480 units (retail just 7 units); April wholesale volume was 669 units, but retail volume was only 23 units, indicating extreme dealer inventory pressure and severe difficulty in terminal sales movement.
2025: Sales essentially returned to ice‑point levels—the brand existed in name only. Full‑year cumulative sales for the Sehol brand were approximately 760 units. Monthly breakdown: January 195, February 245, March 379, April 265, May 166, June 346, July 223, August 204, September 208, October 22, November 361, and December 59 units. October sales were just 22 units, a year‑on‑year plunge of 97.6%.
Early 2026: The brand is only one step away from zero. January wholesale volume was 29 units (retail volume just 1 unit); February saw only 24 units across the entire brand, a year‑on‑year decline of 90.2% and a month‑on‑month decline of 17.2%. Cumulative January–February sales of 53 units no longer constitute a meaningful market presence.
From a brand comparison perspective, by November 2025 the Sehol brand had already slipped to the lower end of the brand sales ranking, only ahead of brands such as Haima (480 units), Lingbao (438 units), and Geometry (305 units), but with a huge gap from mainstream new energy vehicle brands. Industry institutions have already included Sehol in the "possible delisting" brand list.
The Sehol brand's technology stack is primarily built on the R&D system of JAC Group, with the MIS Haoxue architecture as its top‑level technical foundation, honeycomb battery and three‑electric technology at its core, and Huawei‑collaborated intelligent solutions as an extended technology matrix.
MIS Haoxue Architecture. This is the intelligent automotive modular architecture officially launched by Sehol at the April 2021 Shanghai Auto Show. It is characterised by high performance, high intelligence, and high flexibility, developed over five years with an investment of 10 billion RMB. The architecture is composed of modular components, domain‑controlled electrical architecture, and a software ecosystem, and is benchmarked against top global automakers. Haoxue architecture is rooted in German chassis structure and dynamic tuning, offering precise steering and stable handling—achieving a moose test speed of over 80 km/h and a 100‑km/h emergency braking distance of under 35 metres. The architecture adopts a domain‑centric electronic‑electrical architecture with three domain controllers (intelligent driving, cockpit, and body), centralised computing, software‑hardware separation, and plug‑and‑play hardware. Software relies on gigabit Ethernet and breakpoint‑resume technology for OTA upgrades. Intelligent driving offers three solutions—basic, standard, and upgraded—delivering advanced driver assistance, structured‑road autonomous driving, and urban‑road autonomous driving respectively. The intelligent cockpit uses the Kirin chip and HarmonyOS, and collaborates with Huawei, Tencent, and others to develop the vehicle ecosystem. The architecture has high flexible expansion capability, fully covering A‑class to C‑class sedans, SUVs, MPVs, and crossovers, with parts commonality reaching over 80%. The Sehol QX is the first SUV under the MIS Haoxue architecture.
Honeycomb Battery Technology. Sehol's new energy models generally incorporate next‑generation honeycomb battery technology—a multi‑level thermal runaway protection scheme from cell to system level. It uses 21700 top‑cap‑less cells and a five‑layer thermal runaway protection design, ensuring stable operation in temperatures ranging from -30°C to 55°C. The Aipao S is equipped with high‑energy‑density 21700 top‑cap‑less cells and domestic high‑nickel NCA cathode material, with a battery capacity of 84 kWh. This honeycomb battery technology achieves zero‑thermal‑runaway safety protection. Combined with thermal management systems such as the Smart Sense Heat Pump Air Conditioner 2.0, it offers advantages in winter range accuracy and low‑temperature reliability.
Three‑Electric System. Sehol's new energy models adopt a front‑mounted permanent magnet synchronous single‑motor drive scheme. The Aipao carries a 142 kW motor with 340 N·m of peak torque, achieving 0‑100 km/h in 7.6 seconds, with chassis tuning jointly developed by Magna and Volkswagen. The Aipao S features an 80 kW motor with 300 N·m of torque, with an official 0‑100 km/h time of 8 seconds. The battery uses liquid‑cooled honeycomb battery safety technology, combined with fourth‑generation single‑pedal energy recovery to improve range efficiency. The Aipao long‑range version is equipped with a 64.5 kWh battery pack, offering a CLTC range of 602 km.
Intelligent Driving and Cockpit. Sehol models such as the Aipao and Aipao S carry the J‑Pilot Plus intelligent driving assistance system, which uses Huawei's advanced sensors and localised algorithm development. It is equipped with Huawei's 77 GHz millimetre‑wave radar, with a viewing angle of up to 140° FOV, enabling forward multi‑object real‑time tracking with a monitoring distance of up to 210 metres. The system can realise L2‑level driving assistance functions, including ACC adaptive cruise, AEB emergency braking, LDWS lane departure warning, BSD blind spot monitoring, LKA lane keeping, and HMA high‑low beam assist. On the intelligent cockpit front, the Aipao comes standard with a 10.25‑inch full LCD instrument cluster and a 10.4‑inch vertical centre display, with Huawei's intelligent assistant and an iFLYTEK‑powered voice interaction system. The Aipao S cockpit is equipped with a Renesas H3N chip, integrating Huawei's intelligent assistant and Tencent's in‑vehicle ecosystem. The Sehol E40X carries an L2+ autonomous driving assistance system (optional on some variants), equipped with 24 intelligent sensing units—including six high‑definition cameras and five millimetre‑wave radars—enabling automatic cruise, assisted lane change, and automatic parking.
Sehol's overseas layout mainly reflect two types of paths: one is as Russian Moskvich brand rebadged model enter overseas market, second is through JAC Group export system realize overseas sales.
In rebadged export aspect, Sehol E40X was Russian Moskvich brand rebadged to Moskvich 3, in Russian local market launch.This move made Sehol core technology, body platform and manufacturing process by brand authorization form enter overseas market. Through this technology output and sticker cooperation way, Sehol realized true brand overseas extension.
In JAC Group export system aspect, Sehol brand through JAC Group export network realized some models overseas sales. 2023—2025 years, Sehol brand continuous months have export volume records—2025 August export 153 vehicles, September 196 vehicles, October no export data, November 347 vehicles, December 54 vehicles, 2026 January export 28 vehicles.Although export volume unstable and total scale not large, but indicate Sehol started towards "Belt and Road" along countries small batch export stage. JAC Group in Kazakhstan Allur Automotive Industry Group layout, for Sehol provided Central Asia region production and assembly foundation.JAC Group in Brazil electric light truck penetration rate 100% existing advantage, also for Sehol new energy vehicles in Latin America and Africa long-term export provide synergistic foundation.
Sehol future direction, with JAC Group independent brand strategy adjustment closely related. As of early 2026, Sehol on-sale models sales almost zeroed out, full brand in 2026 January—February only sold 53 vehicles, entered brand delisting edge. Objectively, Sehol has become Volkswagen in China joint venture system and JAC Group independent development between transitional product, in new energy vehicle competition intensifies, industry pattern reshape macro background, its positioning increasingly vague.
From product planning look, Sehol brand once in 2022 announced will focus power small-medium pure electric platform and medium-large intelligent pure electric platform, and in 2023 first launch a new small-medium car, in 2023 to 2025 between launch at least 5 new vehicles.From technology platform look, MIS Haoxue architecture has up to 80% or more parts universality rate and from A class to C class full coverage ability, but this technology architecture results more already in JAC Group internal other brands (such as JAC Refine etc.) have been applied, not effectively landed on Sehol brand.
From market perspective look, Sehol sales in 2025 zeroed out trend indicates, this brand basically no longer possess independent market survival ability and brand value. With JAC Group gradually push its own new energy brand development and with Huawei carry Zunmai project deep cooperation, Sehol is being marginalized. Expected Sehol brand may enter comprehensive production stop, only as history legacy project existing stage, or by JAC Group internal downgrade, only retain small batch export business, no longer as independent brand participate China local market competition.
In energy transition and global layout synergy drive push, Sehol brand whether can welcome true turning point, key lies in JAC Group to it made strategic positioning and resource investment determination. But from 2024 to early 2026 reality data look, brand rebirth facing structural challenge extremely arduous.
© 2024 Bitauto.com. All Rights Reserved.
Bitauto (www.yiche.com and www.bitauto.com) is one of the most visited automotive websites in China. We provide detailed info on Chinese car brands available in your area. Please note that the information provided on this website is based on publicly available data and is for reference only. It may not be fully updated or accurate at all times.
