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JAC Refine is a sub‑brand under JAC Group Co., Ltd., focused on the MPV market. The brand was founded in 2002 and is headquartered in Hefei, Anhui Province. The Chinese brand name "Refine" carries the meaning of "auspicious and prosperous, prevailing throughout the world," while the English name "Refine" implies "refined and excellent." As the first domestic MPV brand to possess a complete set of full‑vehicle technology, manufacturing system, and quality inspection capabilities, Refine is guided by the brand value proposition of "space achieves freedom." With 25 years of deep cultivation in the MPV category, its products cover fuel, hybrid, and pure electric powertrains, built around four major product matrices: the L Series (corporate business), M Series (commercial), E Series (new energy), and RF Series (smart electric hybrid). To date, Refine has served over 1 million users and has been featured at international events including the Boao Forum, APEC Conference, and the National Day Military Parade—cementing its status as the undisputed evergreen brand of the Chinese MPV market.
The birth and development of the Refine brand is a condensed reflection of the Chinese MPV industry evolving from nothing to something, from weak to strong. On March 18, 2002, the first JAC Refine was officially rolled off the production line. At that time, the Chinese MPV market was still in the embryonic stage. Refine, with solid quality and flexible space, occupied 62% of the national MPV sales market share in the year of launch, instantly becoming the definers and leaders of the Chinese MPV category.
Thereafter, with the positioning of "Partners for Wealth Creation", Refine precisely cut into the commercial blue ocean. With core advantages of large space, rear-wheel drive, durability, and affordable price, it became the first choice for SMEs and the passenger transport market, long-standing top seller in MPV sales, standing toe-to-toe with Buick GL8, with cumulative users in the millions.
In 2005, Refine became the designated vehicle for the Hainan Boao Forum; in 2006 it obtained the designated vehicle for the 4th APEC Conference; in 2009 it was honored to become the "National Day Military Parade Support Vehicle". In December 2010, Refine M5 was launched, opening the door for independent brands moving towards high-end MPVs. Thereafter, Refine launched M3 Entrepreneur Edition and M4 Business Edition in 2014 and 2016 respectively, completing the product line extension from commercial tools to business travel. In 2020, Refine officially launched the brand positioning of "High-value Mobility Solution Service Provider", becoming an independent car brand under the group.
In 2022, Refine launched its first pure electric MPV, Refine E3, starting the new energy transformation. In 2023, Refine launched China's first MPV-exclusive "MUSE Architecture", and launched the first model of the architecture, Refine RF8. In January 2024, Refine RF8 was officially launched, becoming the world's first MPV equipped with Huawei HarmonyOS Smart Cockpit. In 2025, the Refine brand welcomed the 1 million+ user milestone. In December of the same year, the RF8 Global Car Overseas Debut and Delivery Ceremony was held in Hefei, starting a new journey of globalization.
On March 28, 2026, Refine held the "Refine User Night" gala, celebrating the brand's 25th anniversary together with the national group Shuimu Nianhua, officially launching the "Fengfan Family" user brand, and realizing the refresh listing of Refine RF8 Yuexiang Series. With the triple advancement of brand, ecosystem, and products, it opened a new chapter for "The Next 25 Years".
Refine has built four major product matrices—L Series, M Series, E Series, and RF Series—covering corporate business, commercial, family, and new energy segments. Product wheelbases range from 3,080 mm to 3,110 mm, with prices spanning 80,000 to 360,000 RMB.
Corporate Business L Series is Refine's mid‑to‑high‑end product line, primarily serving corporate and public institution business reception and premium travel scenarios. The Refine L6 MAX starts at 172,800 RMB, targeting the government and enterprise high‑end corporate business market.
Commercial M Series is Refine's traditional strength, with a long‑standing stable share in individual entrepreneurship and SME logistics markets. The Refine M3 Entrepreneur Edition, with its fuel economy and versatile space, has solidified its position in the small MPV segment. The Refine M4 is equipped with a CNG dual‑fuel engine, offering a combined range of 550 km and cost advantages in the commercial market. Models such as the M3 PLUS and M4 Executive Edition continue to iterate and upgrade. The M3 2022 model became the "100,000‑yuan‑class commercial MPV connected pioneer." Currently, the Refine M Series monthly total still exceeds 700 units, maintaining its stock base in lower‑tier and commercial markets.
New Energy E Series is Refine's strategic new energy product line. The Refine E3, as the brand's first pure electric MPV, provides a green travel solution for the passenger transport industry.
RF Series (Smart Electric Hybrid) is Refine's flagship product line for the new energy era. The current core model is the Refine RF8, built on the MUSE Co‑creation Smart Electric Architecture and positioned as a mid‑to‑large plug‑in hybrid MPV. It measures 5,215×1,895×1,830 mm with a 3,100 mm wheelbase, in a 2+2+3 seven‑seat layout. The 2026 Yuexiang Series is available in Pro, Max, and Ultra trims, with a limited‑time flash sale starting price of 176,900 RMB. Guided by the product proposition of "easy to drive, comfortable to sit, safe and reassuring," the full series is equipped with a 1.5T plug‑in hybrid system and a 3DHT dedicated hybrid transmission, offering a pure electric range of 150 km (CLTC) and a combined range exceeding 1,150 km. It accelerates from 0 to 100 km/h in just 7.3 seconds, with depleted‑battery fuel consumption as low as 5.4 L/100 km, and is equipped with an L2+ intelligent assisted driving system.
Refine brand's market performance has faced certain pressure in recent years due to intensified industry competition, but the market response of the smart electric hybrid new product RF8 has started to repair brand volume. According to CPCA wholesale sales data, Refine brand cumulative sales for the whole year of 2025 were about 13,000 units, among which Refine RF8 single model annual sales were only 301 units. In the first quarter of 2026, RF8 cumulative sales were 85 units. Refine RF8 PHEV sales reached 115 units in October 2025, with monthly average increased to 170-200 units. Refine brand MPV full spectrum 2025 monthly average sales were about 1500-1700 units, among which Refine M Series contributed the vast majority of shares, still maintaining relatively stable mature stock and market share. Refine RF8 has obtained bulk procurement of hundreds of units from industry customers like China Mobile.
MUSE Co‑creation Smart Electric Architecture is Refine's exclusive core technology platform for the MPV segment. Developed based on JAC Motors' 26 years of MPV market experience and designed to address user pain points, this architecture was co‑created with top ecosystem partners to meet the demands of the electric intelligence era. It is fully developed around electrification, with electrical layout capability compatible with both pure electric and plug‑in hybrid systems. The Refine RF8 is the first production model built on this architecture. The MUSE Architecture provides technical support for the brand to launch mid‑to‑large hybrid MPVs, mid‑size hybrid MPVs, and large public pure electric MPVs over the next three years.
3DHT Smart Electric Hybrid System is China's first mass‑produced MPV‑dedicated 3DHT hybrid transmission. Comprising a 1.5TGDI dedicated hybrid engine and dual motors, the system delivers a combined output of 310 kW and 745 N·m of torque. Fitted to the Refine RF8, it achieves a balanced performance of 0‑100 km/h acceleration in 7.3 seconds and depleted fuel consumption of 5.4 L/100 km. The 3DHT transmission delivers silky‑smooth shifting, with per‑kilometre operating costs as low as 0.1 RMB, balancing power and economy while filling a technical gap in the MPV market for dedicated hybrid transmissions.
Huawei HarmonyOS Smart Cockpit is the intelligent core of the Refine RF8. Equipped with the HarmonyOS 4.0 system and a 15.6‑inch Huawei Smart Screen, the RF8 leverages powerful distributed technology to support seamless connectivity and multi‑screen collaboration with smartphones, tablets, and other devices. It supports wireless screen casting from phones and enables reverse control. The "Huawei Refine Voice Assistant" offers 4‑zone sound source positioning and one‑time wake‑up continuous conversation. This technical partnership makes the RF8 the world's first MPV model equipped with a HarmonyOS cockpit. As of Q1 2026, this cockpit has cumulatively covered over 8,000 units through OTA updates.
Full‑domain Safety Certification System is one of Refine's key differentiators. The Refine RF8 achieved excellent results in C‑IASI testing (GGGA), with top scores across body, chassis, and safety dimensions. It also received NESTA six‑dimensional electric safety certification and was rated as a China Health Car. The body features a cage‑armour structure, with key parts using 2,000 MPa ultra‑high‑strength steel, combined with a 6‑second pressure‑retention design and the industry's first front and rear AEB active braking system—delivering "mobile fortress"‑level all‑round protection, from crash safety to battery safety to in‑car health.
Refine's globalisation is accelerating, building on JAC Group's decades of overseas channel experience. On June 10, 2025, the JAC RF8 global vehicle overseas debut and delivery ceremony was held at Hefei Paihe Port, marking a significant step in the brand's globalisation journey. Built on the MUSE Architecture, the RF8 targets three core boundary scenarios for global product validation—the extreme cold of Eurasia, the high temperatures of the Gulf, and the plateau terrain of Latin America—to create MPVs that truly meet the needs of global users. The debut ceremony also marked the delivery of RF8's first‑batch orders in the Latin American region, where JAC Group has already established a full sales and service network.
In the Middle East and Gulf regions, Refine's R‑Series traditional fuel MPVs are exported to the UAE, Saudi Arabia, and other markets, with annual exports of approximately 1,500‑2,000 units. In the Russian market, JAC plans to introduce the Refine RF8, equipped with a 2.0T petrol turbo engine delivering 252 hp, paired with an 8‑speed automatic transmission, and featuring a 23.5‑inch AR‑HUD and HarmonyOS cockpit. A local Moscow plant has obtained approval for batch production and official sales, with plans for subsequent localised production. Additionally, Refine MPVs are exported to Kazakhstan, Mexico, and other markets through KD assembly.
With the new proposition "Home and Business Advancement Together, Naturally Exuding Style", the Refine brand launched the "Fengfan Family" user brand, containing four brand genes: "Enjoy, Grow, Co-create, Warmth". This operational concept of upgrading users from "Consumers" to "Co-builders" marks the profound change of Refine from "Product Service Provider" to "User Ecosystem Co-builder".
At the product planning level, Refine RF8 will continue to constitute the main power for brand future growth. Subsequent Yuexiang Series and more segmented modified long-range version iterations will hopefully drive Refine RF8 sales to gradually climb to 8,000-10,000 units per year. Refine brand will also revolve around MUSE Co-creation Smart Electric Architecture, continuously promoting the development layout of new generation mid-to-large new energy MPV in the next three to five years, enriching the upgrade and modification of L Series and M Series, and accelerating the import of E Series pure electric models. At the globalization level, Refine will continue to deeply cultivate Asia-Pacific, Middle East, Latin America, Eastern Europe and other four regional markets, relying on JAC Group overseas KD manufacturing system, promoting RF8 right-hand drive modification model development and gradually entering ASEAN and Commonwealth markets, committed to growing into a Chinese card in the global MPV field.
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