The Roewe D7 is a D-segment new energy sedan launched by SAIC Roewe in late 2023, offering dual powertrain options: plug-in hybrid (DMH) and fully electric (EV). Serving as a core model in Roewe's shift towards new energy vehicles (NEVs), its key selling points include a 2,810 mm wheelbase, an overall length of 4,890 mm, and an extensive combined range of over 1,400 km courtesy of the DMH hybrid system.
Positioned as a mid-size three-box sedan under SAIC Roewe, its core highlights encompass a 4,890 mm length, 2,810 mm wheelbase, DMH super hybrid powertrain (1,400 km CLTC combined range), up to 610 km of pure electric range, and a 6-year/150,000 km manufacturer warranty. The 2025 line-up comprises 8 variants in total, with the DMH version carrying a guide price of RM123,800–RM199,800, while the pure electric EV version retails at RM149,800–RM174,800. Dimensions measure 4,890/1,890/1,510 mm for the DMH and 4,890/1,872/1,510 mm for the EV, both sharing an identical 2,810 mm wheelbase. Primary market rivals include the BYD Qin PLUS DM-i, BYD Qin L, and Geely Galaxy L6.
The exterior adopts Roewe's signature "electrified" family design language, characterised by a sleek, rounded silhouette. Up front, it features a closed-off grille (with the DMH variant retaining a lower air intake) flanked by split LED headlight clusters. The side profile maintains clean lines paired with a fastback roofline, delivering an aerodynamic drag coefficient of 0.23–0.26 Cd. At the rear, it is equipped with full-width LED taillights, with the DMH version employing a hidden exhaust layout.
Inside, the cabin features a wraparound cockpit layout, equipped as standard with a 10.25-inch full LCD instrument cluster and a 12.3-inch central touchscreen on entry trims, while higher-spec variants feature a 12.3-inch central display. Powered by the Zebra Zhixing infotainment OS, the system supports 4G connectivity, AutoNavi navigation, voice control, and in-car karaoke functionality. Upholstered in synthetic leather, the seats feature power adjustment for the driver and 60:40 split-folding rear backrests.
DMH Plug-in Hybrid: Powered by a 1.5L naturally aspirated engine (112 PS/82 kW) paired with a front-mounted permanent magnet synchronous electric motor (186 PS/137 kW), delivering a system combined torque of 330 Nm through a 1-speed DHT gearbox for a 0–100 km/h sprint in 8.5 seconds. Equipped with a 19.7 kWh lithium iron phosphate (LFP) battery, it delivers a CLTC pure electric range of 125 km, a combined range of 1,400 km, and a WLTC fuel consumption of 3.95 L/100 km under depleted battery conditions. DC fast charging from 30% to 80% takes 28 minutes.
EV Pure Electric: Driven by a rear-mounted single motor rated at 155 kW (211 PS) or 145 kW (197 PS), churning out a peak torque of 310 Nm. Battery options include a 68.5 kWh ternary lithium or LFP battery pack, providing a CLTC-rated range of 610 km and 510 km respectively. DC fast charging from 30% to 80% takes 0.33–0.52 hours, with an electric power consumption of 12.9 kWh per 100 km.
Underneath, the D7 features a front-engine, front-wheel-drive layout for the DMH and a rear-motor, rear-wheel-drive setup for the EV, underpinned by front MacPherson struts and a rear multi-link independent suspension. Steering is managed by an electric power steering (EPS) system, complemented by an Electronic Parking Brake (EPB) with Auto Hold. It rides on 225/50 R18 tyres and comes solely with a tyre repair kit. The EV version adds a 101 L front boot (frunk). Available drive modes include Standard/Comfort, Eco, and Sport.
Standard kit on the DMH includes a reverse camera, cruise control, operable panoramic sunroof, keyless entry with push-start button, and a leatherette steering wheel. Higher-spec EV trims step up to a 540° panoramic camera with transparent chassis view, full-speed Adaptive Cruise Control (ACC), Level 2 ADAS (incorporating Autonomous Emergency Braking, Lane Keep Assist, Forward Collision Warning, etc.), a 12.3-inch central touchscreen, and a 6-speaker sound system. Tyre Pressure Monitoring System (TPMS), ABS with EBD, and ESP stability control are standard across the range.
Buyers should note the specification disparities: base models settle for only 4 speakers, lacking Level 2 ADAS and a 360° camera, while certain top-tier DMH trims reach up to RM199,800 despite modest equipment upgrades.
The Roewe D7's showroom performance has remained subdued. In July 2025, the DMH version registered monthly sales of just 1,659 units, while September EV sales hovered between 3,000 and 4,000 units—a mere fraction of the BYD Qin PLUS's 38,820-unit tally. In head-to-head comparison, the rival BYD Qin L DM-i starts from RM99,800 with standard Level 2 ADAS and Vehicle-to-Load (V2L) power output, whereas the entry-level Roewe D7 DMH starts at RM123,800 whilst offering just a reverse camera and basic cruise control.
User Feedback & Industry Review: Praises go to its planted chassis dynamics, frugal fuel economy under a depleted battery, and generous rear legroom courtesy of the 2,810 mm wheelbase. Drawbacks include weak brand equity (with Roewe's total monthly sales lingering at around 10,000 units, dampening consumer confidence in its NEV technology); styling controversies over an underwhelming front fascia and a fastback roofline that eats into rear headroom; uncompetitive feature packaging against rivals offering richer ADAS and V2L capabilities at similar price points; and a skewed pricing strategy with wide equipment gaps at the base level and overpriced range-toppers.
Promotions and Discounts: With dealer discounts, the entry-level DMH model has dropped to as low as RM79,800; while this steep price cut elevates its value proposition, bridging the brand prestige gap with established competitors remains an uphill battle in the near term.
In summary, the Roewe D7 delivers respectable mechanical refinement, generous dimensions, and impressive DMH hybrid fuel efficiency, making it an enticing value proposition after retail discounts. However, tepid brand awareness in the NEV space, uncompetitive feature packaging, and sluggish sales traction keep it in a "critically acclaimed but commercially lukewarm" bind. It suits pragmatic motorists seeking space, solid chassis composure, and low running costs with minimal brand prejudice on an RM80,000–RM120,000 budget. Recommended picks include the DMH World Champion Edition (RM123,800 list price, offering strong value post-discount) or the EV 510km RWD Pilot Edition (RM149,800, equipped with Level 2 ADAS and 540° camera), whereas high-spec variants offer mediocre value for money.
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