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As the year reaches its halfway point, who is the one striking the waves? In 2026, the Chinese automotive market entered a period of deep adjustment, where homogenized price competition tests the profitability and strategic resolve of every automaker. Against this backdrop, SAIC Motor Group has demonstrated a steady development trend. From January to June, SAIC Motor Group achieved total vehicle sales of 2.045 million units, becoming the only Chinese automaker to break through the 2 million unit mark in the first half of the year.
The release of this report coincided with SAIC Motor Group reaching the historic milestone of cumulative global production and sales exceeding 100 million units. Standing at the 100 million mark, SAIC has not stopped at past scale accumulation but views it as a new starting point for "second entrepreneurship" facing the intelligent electric era. With the industry landscape reshaping, the sales volume of 2.045 million units marks SAIC Motor Group's steady transition from scale chasing to global leadership under the guidance of the "Understanding Cars and Understanding You Better" philosophy, also demonstrating its practice of long-termism across cycles to the industry.
Structural Transformation: Precise Insights into User Needs, Dominance of Private Brands Exceeds 70%
In the first half of this year, SAIC's private brands achieved cumulative sales of 1.469 million units, accounting for 71.8%, realizing six consecutive years of year-on-year growth. In the market environment of stock game competition, precise insights into user needs have become key to building an enterprise moat.
The high growth of SAIC's private brands is built on a deep understanding of family travel scenarios and the consumption psychology of the younger generation. In the past, entry-level models often came with compromises on intelligent experiences, but SAIC, through supply chain integration and technology accessibility, allows consumers in the A0-class market to enjoy next-level intelligent cockpit experiences. Taking the Wuling Bingo Pro as an example, it precisely meets the dual demands for space and texture of urban commuting users; while on the Roewe i6, SAIC brings the Qualcomm 8155 chip and AI large models down to the 60,000 price level, effectively responding to the upgrading needs of entry-level users for intelligent experiences.
At the same time, SAIC Passenger Cars, SAIC-GM-Wuling, IM Motors, and MAXUS four sectors cooperate in development, demonstrating strong structural resilience. In the first half of the year, SAIC Passenger Cars sales grew year-on-year by 49.4%, SAIC Maxus grew by 29.1%, and IM Motors increased significantly by 107%. The complementarity of the multi-brand matrix effectively hedges against operational risks brought by fluctuations in a single track.
This structural transformation stems from SAIC's long-term investment in R&D. Over the past decade, SAIC has accumulated nearly 190 billion yuan in R&D investment in the intelligent electricity field, possessing over 24,000 valid patents. It is precisely these technical reserves that enable SAIC to launch products meeting user expectations at different price points. The dominance of private brands exceeding 70% marks that SAIC Group's growth engine has achieved a stable switch, from technology introduction to deeply understanding and defining the local market, and empowering joint venture brands through technology co-creation in reverse.
Dual-Line Acceleration: Responding to Diverse Mobility Expectations, New Energy "Two Wings Flying Simultaneously"
In the first half of the year, SAIC's new energy vehicles achieved cumulative sales of 796,000 units, with a new energy penetration rate exceeding 50% in June alone. With the new energy penetration rate crossing the critical node, SAIC, through the strategy of "Two Wings Flying Simultaneously" for private brands and joint ventures, responded to the diverse mobility expectations of users in different circles, and also proved with facts that only automakers that truly understand users can win the market's long-term recognition.
At the private brand end, SAIC maintained a growth trend with a model matrix including MG4, Shangjie Z7, and IM LS8. The MG4 family was the first to be equipped with semi-solid-state batteries, improving the technological competitiveness of products; Shangjie Z7 is equipped with 896-line LiDAR across the board, and IM LS8 will complete the pure electric version within the year, introducing high-level intelligent assisted driving and wire-controlled chassis to the mainstream price range through a dual-line layout of range-extended and pure electric.
At the joint venture end, SAIC also achieved positive progress. SAIC-GM new energy vehicles sold nearly 50,000 units in the first half of the year, growing 81.1% year-on-year; SAIC Volkswagen ID. ERA 9X delivered cumulative over 10,000 units two months after launch; Audi E7X delivered over 4,000 units in the first month of launch. The key to joint venture brands moving steadily on the new energy track is that they have begun to listen deeply to the voices of Chinese users. The Volkswagen ID. ERA 9X is equipped with the EA211 Golden Range Extender verified by the market, paired with fluid intelligent chassis and rear-wheel steering, specifically customizing cockpits and full-scenario intelligent driving for Chinese users; Audi E7X globally premiered the "Smart Living Room" and pre-embedded L3-level autonomous driving capabilities. Buick Zhijing E7 released the "Children's Travel Health C.A.R.E Model" in collaboration with Dingxiang Doctor, creating a "Five-Constant Healthy Cockpit" and "Full-Score Cockpit", comprehensively integrating children's health protection concepts into cockpit design. These details of polishing are precisely the implementation of SAIC's "Understanding Cars and Understanding You Better" philosophy in different brand camps. The joint venture sector is realizing deep customization of local demand through the path of "China Defined, Global Empowered".
Second Curve: MG UK "Showcasing Technical Strength", Full Value Chain Overseas Sees Harvest Period
In the overseas market, SAIC Group's sales performance is equally steady. In the first half of this year, the group's overseas cumulative sales reached 735,000 units, growing significantly by 48.7% year-on-year, and overseas business has become an important cornerstone supporting SAIC's long-term development.
In this journey across mountains and seas, MG's technical display in the UK is the best metaphor for SAIC practicing the Glocal 3.0 strategy and pushing the "Understanding Cars and Understanding You Better" philosophy globally. In July this year, MG held the Tech Day technology conference in London, focusing on displaying Plug-in Hybrid+ hybrid technology, SolidCore semi-solid-state batteries, and MG Parking smart cockpit and assisted driving systems. As the world's first automotive brand to achieve mass production of semi-solid-state batteries, MG's move conveys a clear signal to the European market: Chinese automotive export is moving from simple product output to the output of technical standards and ecosystem systems. Immediately after, MG appeared at the Goodwood Festival of Speed, globally premiering two concept models, the two-door pure electric small car MG Go! and the coupe SUV Cyber Concept, showcasing the fusion of brand heritage and future vision.
MG's steady performance in Europe confirms the value of "Technology + Culture" dual-wheel drive. In the first half of the year, MG sold nearly 190,000 units in Europe consecutively ranking the number one sales champion among Chinese brands in Europe for eleven consecutive years.
Good news also came from the commercial vehicle sector, SAIC Hongyan reached a 1,000-unit new energy heavy truck strategic cooperation with a top Thai port major customer, breaking the foreign brand monopoly pattern in the local heavy truck market. The first batch of complete vehicles has completed assembly and bulk boarding, setting off from domestic production bases to Thailand. This also marks SAIC Hongyan demonstrating the complete Chinese commercial vehicle industrial chain and green smart manufacturing hard power to the world with its proprietary three-electric core technology, full-scenario customization capabilities, and perfect overseas local service system.
True "Understanding You" lies not only in deep diving the local market but also in reverence and adaptation to different global market rules. 735,000 units of overseas sales is a concentrated manifestation of SAIC's system strength on the global stage.
Underlying Logic: "Stability and Progress" Across Cycles, Long-term System Strength Builds the Moat
The 2.045 million unit half-way sales champion, cumulative global production and sales breaking 100 million units, is by no means luck gambled out by a single blockbuster or short-term price war, but is a concentrated explosion of SAIC Group's long-term system strength. In the price chaos of the industry rising and falling like a cloud, the multi-brand matrix and dual support at home and abroad endowed it with extremely strong risk resistance capability, this is the background of "Stability". The edge of "Progress" is reflected in the accelerated cashing out of the technology funnel brought by nearly 190 billion yuan R&D investment, the endogenous momentum released by comprehensively deepening reform, and the ecosystem of building smart mobility in cooperation with top ecological partners.
At the SAIC Motor Group global 100 millionth user delivery ceremony, a highly symbolic detail triggered industry attention: the 100 millionth user was exactly Momenta CEO Cao Xudong. The delivered model is exactly the flagship IM LS9 Hyper that gathers SAIC's great technology. This "Partner becomes Owner" delivery is not only a relay of trust between manufacturers and users, but also a perfect embodiment of SAIC building an open ecosystem.
Recently, Momenta officially listed on the Hong Kong Stock Exchange, becoming the "Physical AI First Stock". SAIC holding shares became its largest external shareholder; at the same time Momenta also holds shares in SAIC's IM Motors, forming a unique two-way holding pattern. Both sides walked out a "Capital + Scenario" symbiotic path, not only existing purchase relations, but also through equity binding, joint R&D, and defining product routes together, deeply integrating algorithm capabilities and mass production capabilities. From high-end private brands to mainstream joint ventures, Momenta's intelligent driving solutions completed multiple rounds of technical iteration and scenario verification on models under multiple brands of SAIC. The scale effect of mass production application directly translated into market share. According to Soar Research data, in the April 2026 city NOA market, Huawei and Momenta jointly accounted for 72.8% of the market share, of which Momenta alone accounted for 33.6%. More importantly, RideOn Mobility under SAIC Motor Group piloted Robotaxi services in cooperation with Momenta, enabling L4 technology to move from closed scenario testing into real operation scenarios, leading the commercialization verification.
From the first breakthrough of high-level intelligent driving models to the witnessing of the first 100 million units delivery milestone, and then to Momenta's current attack on the Hong Kong stock market, this symbiotic model not only provides continuous support for the rapid iteration of intelligent driving for SAIC's multi-brand matrix, but also explores a reference practical sample for the new division of labor model of the automotive industry.
Conclusion: Anchored by "Stability", Sailing with "Progress", Moving towards the Next Billion-level New Journey
From the first Phoenix Sedan struck out of an alley factory in 1958 to the 100 million unit milestone today, SAIC's seventy-plus years' span witnessed the rise of China's automotive industry; and on this long journey, what has never changed is SAIC's persistent persistence in the "Understanding Cars and Understanding You Better" philosophy.
The first half year 2.045 million unit sales is not only the periodic highlight of the first half of the journey, but also SAIC's solid foundation after crossing the 100 million unit milestone, moving towards a new journey. Looking forward to the second half of the year, SAIC Group's product matrix is accelerating renewal. Solid-state batteries, high-level intelligent assisted driving and other frontier technologies will be densely mass-produced and landed, IM, Roewe, MG and other brand new energy vehicles will also take turns to appear, injecting strong momentum into the traditional peak season. In this marathon without an end, SAIC Group always maintains clarity and resolve, adhering to the high-quality development route.
The future automotive market will certainly be a dual contest of system strength and user insight. Let us look forward together, in the next billion-level new journey, SAIC Group with "Stability" as the anchor, with "Progress" as the sail, moving steadily in the waves of the times, sailing towards a broader future.
