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September 28, the mass production ceremony of Deepal Auto's 1 millionth vehicle and the launch conference for the all-new Deepal S07 AI LiDAR Edition were officially held. From the official brand launch in 2022 to achieving mass production of the 1 millionth vehicle, Deepal Auto took only 49 months, achieving the "Deepal Speed" in the new energy sector.
As a heavyweight work for the brand's million-unit milestone, the all-new Deepal S07 AI LiDAR Edition officially launched, continuing to practice the "Electric Equity + Intelligent Equity" strategy, bringing users a breakthrough intelligent electric mobility experience. The new car offers four models: 725 Zhizhen AI LiDAR Edition, 725 Zhixing AI LiDAR Edition, 600 Zhizhen AI LiDAR Edition, 600 Zhixing AI LiDAR Edition. Official guide price 155,900 Yuan - 175,900 Yuan, limited-time rights price 149,900 Yuan - 169,900 Yuan. Placing an order immediately enjoys up to ten super value purchase rights worth 57,860 Yuan. The all-new Deepal S07 brings AI LiDAR to the 150,000 Yuan level, accelerating the popularization of high-level intelligent assistive driving.
In the context where the industry generally believes the new energy market has entered stock competition and growth is slowing, Deepal's counter-trend high growth is not accidental. Its core logic is to use "Tech Equity" as an anchor, transforming high-end technology from premium labels to mass inclusion, and using underlying technology breakthroughs to solve user mobility pain points. The S07 AI LiDAR Edition launched at this million-unit milestone is another concentrated landing of this strategy, and will also promote the value reconstruction of the 150,000 Yuan Pure Electric SUV market .
Four years to cross the million-unit level, the global market builds the "Deepal Speed "
Looking back at the brand's development history, Deepal's growth pace continued to accelerate: 14 months to achieve the first 100,000 units sales, 29 months to achieve 400,000th vehicle production, 39 months to break 700,000 units sales, continuously refreshing its own development records. Among them, the overseas market growth momentum was particularly strong, with overseas cumulative sales in January-August 2026 surging 76.98% year-on-year. As a pioneer of Changan Auto's "All-Inclusive" Plan, Deepal Auto has laid out five global regions, covering over 100 countries and regions. The global map is still expanding in an orderly manner, forming a strong momentum of dual-market synergistic effort and double-sided growth .
Deepal Auto Chairman Deng Chenghao stated on site that reaching the million-unit milestone, Deepal has walked a very difficult and very worth-recalling entrepreneurial journey, behind which is the recognition of global users for the Deepal brand, products, technology, and service. He shared two keywords: one is speed, every sales leap is promoting the Deepal brand to a new level; the second is thanks, thanks to global 1 million users' choice and trust, it is everyone's feedback and suggestions again and again that helped Deepal continue to grow and improve.
49 months to one million units, what position does it occupy in the industry coordinate system? According to the time used by each from the first car delivery to cumulative 800,000 units: Xiaomi 29 months, AITO 42 months, Deepal 43 months, Li Auto 54 months, XPeng 79 months, NIO 86 months — Deepal is at the forefront of the second echelon, faster than the vast majority of same-period starting peers. But a more alarming difference in wording lies in: cumulative million is a milestone, annual sales million is the survival line. Li Auto took 58 months to complete the first cumulative million, Leapmotor took only 12 months to go from 500,000 units to 1 million units, the industry's collective anxiety on "annual sales million" stems from this — brands with annual sales of 300,000 units and 1 million units have a magnitude difference in R&D amortization, procurement bargaining and manufacturing fixed cost sharing. Deepal's global cumulative sales from January to August this year are 222,028 units, there is still a significant gap from that line .
The backdrop of million sales is the trust of million users. In daily services, Deepal Auto uses "Five Commitments" and "Four Upgrades" as a benchmark, guarding every user's travel experience for a long time, and through global creator recruitment, five official complaint channels, free return shipping during holidays, Deepal Breakthrough Award, Tianshu Pilot Peace of Mind Package and other exclusive services, continuously digging deep into user reputation. Currently, Deepal Auto's global active recommendation users have exceeded 400,000, forming a positive cycle of "users define products, products win users".
Starting from this, Deepal Auto also launched the "One Million Together, Guarding Deepal" Marine Public Welfare Action, partnering with marine protection organization "Deep Blue" to carry out ecological protection, extending the concept of green travel to a wider field .
Overseas Jan-Aug year-on-year surge 76.98%, this number needs to be read in a larger industry context: China's automobile export in January-May 2026 was 4.059 million units, year-on-year growth 63%, domestic retail in the same period declined 19.5%, industry profit margin was pressed to about 3.4% — going overseas has changed from "incremental option" to a must-answer question to hedge domestic price war. And the way of answering is changing: EU's comprehensive tax rate on Chinese EVs is about 27.4%, Thailand requires 2 vehicles to be produced locally for every 1 imported in 2026, rising to 1:3 in 2027. Deepal layouts five global regions, landing Rayong Factory in Thailand, is exactly at the switch point from "whole vehicle export" to "localization production". The front load cost of this road is a double test of capital expenditure and local operating ability, but the returns are equally direct: production within the target market, tariffs go to zero, per vehicle profit improvement space can reach 15% to 2 0%.
Anchor Tech Equity Two-Dimensional Technology Builds Long-Term Competitiveness
Deepal Auto can quickly reach the million milestone, the core lies in the brand anchoring the "Tech Equity" original mission from the very beginning. Deng Chenghao revealed on site that as early as 2017 when Changan launched the "Shangri-La" Plan, the Deepal team had already established the goal of "Tech Equity, Inclusive to the Masses", and concretely set down two core directions of Electric Equity and Intelligent Equity, solving user mobility pain points with underlying technology breakthroughs, letting high-end technology truly land from strategic commitments to real experiences inclusive to the masses. Relying on self-developed core technology systems, Deepal Auto continues to break through in electrification and intelligence, with multiple results winning National and Industry Level Authority Honors .
"Equity" sounds like a value proposition, but when implemented it is a cost arithmetic problem. 1 million units brought not only scale markings, but also procurement bargaining power, R&D expense thinning space and manufacturing fixed cost sharing remainder — this is exactly the premise for 6C Super Charging, LiDAR and Urban Pilot to enter the 150,000 Yuan level. In other words, it is not the enterprise choosing to "earn less" at a low price, but that scale makes the low price "affordable". This is also the reason why million units is so critical for a new energy brand: it determines how much configuration a company can squeeze into how low a price .
In the electric equity dimension, Deepal Auto directly hits user "charging too slow waiting long, cold weather battery loss range loss, battery safety hazard stay, life decay value worry" four core pain points, building a full-dimension technology solution. Energy supply end builds "Extended Range + Pure Electric Super Charging" dual line technology routes, Super Extended Range technology breaks through industry bottlenecks first, supporting brand rapid scale; Charging rate from 1.2C gradually upgraded to 6C, achieving charging 1 minute range increase 40 km, gradually approaching oil-electric same speed experience, relevant technology results won 2026 China Mechanical Industry Science and Technology Progress First Prize, China Intellectual Property Invention Patent Gold Award. Safety and Life end uses Bell Jar Battery System to achieve million vehicles zero overheating, 600,000 km decay no obvious perception, twice won National Science and Technology Progress Award Second Prize, establishing "Oil-Electric Same Life, Safety Equity" industry new Benchmark.
Energy supply end persists "Extended Range + Pure Electric Super Charging" dual lines parallel, itself is a route hedge. In the past few years, Extended Range quickly gained scale relying on no recharging anxiety, supporting multiple brands including Deepal's early scale; but with 800V platform and 6C Super Charging downgraded to 150,000 Yuan level, Pure Electric's supply short board is being rapidly filled, Extended Range's window period starts to narrow. The significance of dual line layout lies in not betting on a single route — no matter how recharging infrastructure deployment speed and battery cost evolves, product end has receiving plan.
In the intelligent equity dimension, Deepal Auto persists "Technology Upwards Explore, Experience Downwards Place" logic. Technology end breaks through L3 level autonomous driving technology first, wins domestic first L3 autonomous driving formal dedicated plate, pushing industry regulation and safety standard system establishment; User end continuously pushes high-level intelligent assist driving down to popularize, from all-series standard lane keeping to highway pilot function full coverage, then to LiDAR and Urban Pilot functions downgraded to mainstream price segments, letting high-end intelligence no longer be luxury Brand exclusive.
All-new Deepal S07 AI LiDAR Edition Million Milestone Tech nology Inclusion Sample
Focusing on Intelligent Driving, Cabin Interaction, Powertrain Technology three core dimensions, the all-new Deepal S07 AI LiDAR Edition reshapes 150,000 Yuan level long-range AI LiDAR Intelligent SUV value benchmark, also letting "Electric Equity + Intelligent Equity" at 150,000 Yuan level has concrete landing point.
All-new Deepal S07 AI LiDAR Edition carries AI LiDAR Intelligent Assist Driving System, adopts one-piece end-to-end algorithm and World Behavior Model, cloud computing power, training mileage and algorithm iteration frequency are all in industry first echelon; cooperating with 27 sensors including 1 top-mounted LiDAR to build full-dimension environment perception, full-dimension anti-collision system integrates 24 items active safety functions, covering Urban Pilot, Highway Pilot, All-Scenario Parking all usage scenarios, letting every travel are confident and strong.
Cabin level, new car carries industry first batch open-domain end-to-end Doubao Large Model, has open-domain end-to-end + Claw architecture, subverting traditional command interaction, realizing one sentence command to the bottom, big and small matters easily done, supporting fuzzy semantic commands, building personal exclusive scenarios, outside-vehicle voice etc.
Powertrain level, Deepal Yuanli Electric Advanced, with 6C Super Charging, 725km Super Long Pure Electric Range, 800V High Voltage Super Charging Platform, 9 minutes energy supply near 400km, bringing "6789, Want to Go Just Go" high efficient travel experience.
In addition, new car also continues symbiotic aesthetics design and breakthrough space configuration, all-series standard FSD+HRS High-Level Variable Adaptive Suspension, realizing appearance, comfort and handling's comprehensive advancement.
Sports Driving Fun Advances Again, Deepal L06 Chasing Wind Edition Launching Soon
At the press conference scene, Deepal Auto also simultaneously previewed Deepal L06 Chasing Wind Edition launching in October. New car adopts track-style aerodynamics design, equipped with fixed real-Carbon Fiber large wing, whole vehicle max can produce 1000N downforce, cornering more smooth, highway more stable; simultaneously carrying advanced AI cabin, partnering Intel launching Car AI BOX, using advanced edge-side large model and PC-level strong computing power realizing active service, cooperating with All-round AI Agent, maximally responding user commands, truly realizing The more you use, the more it understands you.
Summary: From the million-unit mass production milestone crossing, to core technology's continuous inclusion, Deepal Auto is redefining the value logic of new energy vehicles: The ultimate meaning of technology is not stacking high price thresholds, but illuminating more people's travel. Million is not the end, but the starting point of the next faster million. But the exam question in front of Deepal is equally clear — when industry profit margin is pressed to about 3.4%, scale itself does not automatically equal profit. From million units walking to next million units, the contest will no longer be speed, but three things: Ability to press technology costs into lower price bands, Efficiency of establishing localized capacity and profit models in overseas markets, and Determination of holding cash flow in price wars. China New Energy Vehicles has completed scale leadership, the next journey's keyword is value.
