In the new energy market arena, a brand once universally questioned is now playing a surprisingly good hand.

In July 2026, Deepal Automobiles delivered an impressive semi-annual performance report: January–June global cumulative sales reached 164,000 units, a year-on-year increase of 14.6%. Among them, June single-month sales were 33,600 units, exceeding 30,000 units for four consecutive months. Overseas market first-half cumulative exports were 35,800 units, a year-on-year increase of 141%.

However, just a few months ago, Deepal was far from this scene.

Q1 2026, Deepal sales year-on-year declined by over 17%, January deliveries dropped month-on-month, February didn't even directly publish total series sales. Full-year 2025 sales settled at 333,100 units, although the adjusted target was completed, but built on the basis of the annual target actively being downward-adjusted from an initial 500,000 units to 360,000 units — this is the third consecutive year Deepal failed to complete the originally set annual target.

More troublesome than sales is the profit dilemma: By end of October 2025, Deepal cumulative loss was as high as 13.53 billion RMB, asset-liability ratio reached 114.3%, and it has been insolvent for consecutive years. At that time, Deepal was regarded by outsiders as one of the brands most likely to fail in new energy "fierce competition".

However, from being viewed negatively to consecutive monthly sales exceeding 30,000, what did Deepal rely on to complete this "comeback"?

The most direct answer is hidden in the product structure. Deepal S05, L06, S07 three main models constitute a stable "sales triangle", rather than relying on a single blockbuster. Deepal S05 is the absolute "sales leader" — June global sales 18,400 units, year-on-year growth 78.86%, cumulative sales already over 240,000 units. Deepal L06 staged a "V-shaped turnaround", from a January low of only 1,656 units, to June climbing to 7,977 units, exceeding 5,000 units for four consecutive months, winning the 130,000–200,000 RMB new energy medium-sized car quarterly sales champion. Deepal S07 remained steady, June sales 6,994 units.

But the formation of product structure is just the appearance. What truly supports this matrix to run is the clear logic Deepal has on technology inclusiveness, its official summary being, "Not competing on price, competing on technology, bringing high-tech to a more suitable price interval." Such as L06's magnetorheological suspension and LiDAR, S05's 3C super charging and full series standard L2+ intelligent driving, S07's Huawei Qiankun intelligent driving solution. These technologies taken alone are not fresh, but concentrated on 150,000 RMB tier models, almost impossible to find a second at the same price level.

It is worth mentioning, behind this is not relying on "loss-making" to hold up, but a verified supply chain logic: Deepal uses scale to exchange for cost, uses cost to exchange for configuration, uses configuration to exchange for sales — then sales feedback scale, forming a positive cycle.

Additionally, the explosion in overseas markets provides another growth logic. Domestic new energy market growth rate has dropped to single digits, stock characteristics are becoming more obvious, which means every incremental unit must come from competitor shares. Based on this, Deepal extends the battlefield outward, its first half overseas sales 35,800 units, year-on-year growth 141%, business covers over 100 countries and regions, Thailand factory and five KD workshops have been put into operation. Overseas is not only a sales supplement, but also a kind of risk hedging: When domestic price wars fight to the extreme, the overseas market gross margin space and brand premium ability provide Deepal with larger maneuvering room.

But under the halo of sales numbers, some deeper questions are equally unavoidable.

First is profit. By end of October 2025, Deepal cumulative loss 13.53 billion RMB, asset-liability ratio 114.3% — the situation of selling one losing one although is narrowing, but the distance from real self-sustaining is still there. Standing at 30,000 units for four consecutive months just touched the "threshold" of break-even, crossing this threshold requires continuous stable scale output, rather than several months of volume push.

Second is the moat. Deepal current competitive advantage is using supply chain integration to put high-end configuration down to 150,000 RMB tier, its essence is a kind of "efficiency advantage", rather than "technology generation gap". Efficiency advantage can be imitated, chased, even surpassed. When competitors also put LiDAR, magnetorheological suspension to this price level, what is Deepal's next differentiation weapon?

Additionally, there is overseas market uncertainty. 35,800 units half-year export is only a beginning. Overseas growth depends on local capacity, channel network, and brand cognition continuous investment, any link's delay may change the growth curve's slope. At the same time, overseas market policy risk, local opponent counterattack, brand cognition long accumulation, are variables Deepal must face.

Six months ago, Deepal was still questioned whether it could survive; six months later, it gave the answer with 164,000 units performance. But this answer is just phased. Profit realization, thickness of technology barrier, overseas expansion variables — these three exam questions, Deepal has not finally submitted answers yet.

And this, is exactly the core exam question of the new energy industry's second half: First half, competed on whether can make the car out, sell out; second half, competes on whether can sustain profit, whether can build brand, whether can stand firm on global market. Now, Deepal's first half report is not bad, and the second half's curtain, has just been pulled open.

On May 22, Deepal Auto announced in Lisbon, the capital of Portugal, that it has officially become the global official partner of the Portuguese national team. On site, Deepal Auto delivered its compact pure electric SUV Deepal S05 to the team and simultaneously launched a 1000-kilometer European long-distance test for the model.

According to official information, the Deepal S05 recently won the April compact SUV sales championship in the domestic market and topped the compact pure electric SUV registration for two consecutive months in Spain. The vehicle also won first place in the J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV category and the German iF Design Award.

Deepal Auto stated that its cumulative global deliveries have surpassed 800,000 units. Regarding technology, the company holds patents such as Hyper Integrated Electric Drive and Golden Bell Battery, and claims to achieve "million-level electric drive zero overheating" and "battery zero spontaneous combustion" records. In addition, Deepal Auto received the first domestic L3-level autonomous driving test license plate.

As part of Changan Auto's "Open and Inclusive" overseas expansion plan, Deepal Auto has currently entered five major regions and about 100 countries and regions. The Deepal S05 has started production at the Thailand factory, while the Deepal S07 has received dual five-star safety ratings in Europe and Australia.

This collaboration with the Portuguese national team is regarded by Deepal Auto as a key step to accelerate the European market layout. In the future, the brand will continue to promote the transformation from product export to brand and industrial chain output.

June 13, Deepal, with the theme “Powered Up, Global Stage”, heavily showcased all series star models at the 2026 Chongqing International Auto Show. The all-new Deepal S07 Huawei Qiankun Laser Extended-Range Edition has launched, with three versions released: 230Max+, 230Ultra, 300Ultra, limited-time promotion price 154,900 RMB - 171,900 RMB, placing an order also enjoys 8 super value gift packs.

As the culmination of Deepal’s mission of “Intelligence for All + Electrification for All”, the launch of the all-new Deepal S07 Huawei Qiankun Laser Extended-Range Edition achieves full coverage of laser intelligent assisted driving for the two power forms “Pure Electric + Extended-Range”, breakthroughly bringing 300,000-level laser intelligent assisted driving into the 150,000-level mainstream market. It not only becomes the first SUV in this class equipped with Huawei Qiankun Laser Solution, but also sets a new benchmark for long-range Huawei Qiankun Laser in its class.

First SUV in the 150,000-level equipped with Huawei Qiankun Intelligent Driving, Supercharging Range King Fully Enters the 3.0 Era

The all-new Deepal S07 Huawei Qiankun Laser Extended-Range Edition comes standard with Huawei Qiankun ADS 4 Pro Enhanced Edition across the series, equipped with a 27-sensor fusion perception system composed of 1 LiDAR, 3 4D mmWave radars, 11 high-definition cameras, and 12 ultrasonic radars. It brings “Active Safety” from technical parameters to daily commuting: precise navigation in complex roundabouts, active yielding for unprotected left turns, and intelligent speed control in narrow road overtaking, making high-end intelligent assisted driving experiences within reach.

The all-new Deepal S07 Huawei Qiankun Laser Extended-Range Edition continues the leading advantage of “Super EREV No.1”, fully entering the “3.0 Era” through technological iteration. Equipped with the Super Extended-Range 2.0 system, it presses the fuel consumption at 100km (empty battery) down to 3.8L, supplemented with 3C supercharging technology, fully recharging in the time of one cup of coffee; paired with CLTC pure electric range of 300km and a maximum comprehensive range of 1,385km, inter-city long-distance travel can depart on a whim. In addition, the new car comes standard with the class-exclusive FSD+HRS variable adaptive suspension, ensuring the steady quality of “no nodding on braking, no leaning on cornering, no jumping on undulations, no shaking on bad roads, no bouncing on potholes” is always online.

Star Models All Gather, Strongest Product Matrix Heavily Debuts

This auto show, Deepal appears with all series 6 star models, from 100,000-level pure electric entry to 300,000-level flagship six-seater, from city commuting to outdoor crossing, Deepal displays confidence and strength in fighting the global market with a comprehensive product matrix.

The “Global Fashion Electric SUV” Deepal S05, relying on 620km CLTC ultra-long range, all series CATL cells and 3C supercharging, has successfully entered over 70 countries and regions. Since its launch, global cumulative sales have broken through 220,000 units. Meanwhile, Deepal S05 won multiple international authoritative honors such as German iF Design Award, Thailand Annual Car Award, making the global hit well-deserved. In May this year, Deepal S05 topped the pure electric compact SUV sales list with a gap-leading performance, winning the monthly sales “Three-peat Champion”.

Deepal L06, known as “Road Maglev, Smart Driving Veteran”, is equipped with magnetorheological suspension same as 3,000,000-level luxury cars, restoring pure sport driving fun, allowing young people to own a pure-blood driving control coupe without pressure. In May this year, Deepal L06 won the monthly sales champion of 130,000-200,000 new energy mid-size cars at once. Deepal L07 understands the way of technology wisdom sharing better, bringing cross-level experience to mid-size sedan users who pursue quality.

Deepal S09 and G318 further expand upwards. Deepal S09 positions as “Smart Flagship Large 6-Seater SUV”, with core advantages such as “Super Energy Range King, Ceiling of Smart Driving, Comfortable Large Flat Floor, Million-Level Luxury Car Chassis, Fortress-Level Body Safety”, perfectly balancing family travel and business reception; Deepal G318 Worry-Free Cross Edition creates a new category of “Tech New Hardcore”, achieving a perfect fusion of outdoor crossing and city comfort.

Core Technologies Showcased Together, Consolidating “Tech Deepal” Label

Since its establishment, Deepal has continuously cultivated the intelligent and electrification tracks, dedicated to breaking industry technical bottlenecks. In the intelligent field, Deepal relies on Changan’s “Tianshu Pilot” and “Huawei Qiankun” dual empowerment, bringing rich intelligent product experiences to consumers. At this auto show, models that won the first batch of domestic L3 level autonomous driving formal special license plates last December were also exhibited simultaneously, fully displaying brand technology accumulation and innovation strength.

In the electrification field, Deepal’s independently developed Force Hyper Integrated Electric Drive, after four generations of technological iteration, achieved millions of units off the line in only 45 months, this speed leads the industry. Its system assembly working condition efficiency is as high as 94.13%, firmly ranking first globally, bringing users super-saving, super-satisfying, and super-safe driving experiences. And the Golden Bell Battery also won the National Science and Technology Progress Award Second Prize, relying on its ultimate performance of 600,000 km degradation imperceptible and million units zero overheating, jointly forging a full lifecycle safety barrier.

Relying on the adherence to the mission of “Intelligence for All + Electrification for All”, Deepal constantly converts cutting-edge technology into user-perceivable mobility value, and has currently built a powerful global growth pattern. As the vanguard of Changan’s “Inclusive Plan”, Deepal has laid out 5 major regions, covering 100+ countries and regions globally, winning widespread trust with globally unified high quality.

In order to return user love, Deepal specially launched the “Summer Car Buying Season” event, gathering up to 10,000 RMB Summer Car Buying Gift, up to 5,000 RMB Super Trade-In Gift, up to 8,000 RMB Trade-In New Car Gift, 618 Big Sale Gift, as well as Chongqing Auto Show Exclusive Benefits and other multiple surprises, with full sincerity to help users “Powered Up”.

The Deepal brand, based on intelligent strategy, firmly practices the brand mission of “Electrification for All + Intelligence for All”. Under this strategic guidance, Deepal S07’s three-year evolution journey and global 300,000+ user base, this laser version extended-range launch not only consolidates the new value height of the same class market, but also marks the further improvement of Deepal’s product matrix. Taking this as a foundation, combined with the vertical promotion of global strategy and top sports IP empowerment, Deepal is accelerating the leap from “Product Overseas” to “Technology Overseas”, transforming technology advantages into scaled competitiveness in global mainstream markets.

Under the spotlights of the 2026 Chongqing Auto Show, Deepal Auto played an ace card that is enough to rewrite the rules of the 150,000-level SUV market. The all-new Deepal S07 Huawei Qiankun LiDAR Edition Extended Range model officially launched, with a limited-time price of 154,900-171,900 Yuan, coupled with the Huawei Qiankun ADS 4 Pro Enhanced Version Laser Smart Driving standard across all trims, pulling high-end intelligent driving once firmly fixed at the 300,000-level price range into the car buying budget of ordinary families.

This is not a simple new car launch, nor is it a continuation of a new round of price wars. When the entire industry is shouting "Intelligence Equality", when the 150,000-level market has already sporadically seen LiDAR vehicle models, Deepal S07 used the combination of "Extended Range + Standard Laser Smart Driving Across All Trims" to truly burst through the last layer of paper windows between high-end technology and the mainstream market. Its arrival marks that the competition in China's new energy vehicles has formally stepped into a new stage of "Value Inclusion" from "Price Involution".

Smart Driving Equality Final Circle: 150,000-Level Shifts from "Optional" to "Standard"

Just a year ago, LiDAR + City High-End Smart Driving was still firmly an exclusive tag for vehicles over 250,000. A 150,000-level home SUV providing basic L2 assistance was already considered a "conscientious configuration". Consumers wanting complete city scenario navigation, LiDAR redundant perception, either had to grit their teeth to add budget for high-end cars, or could only accept a "amputated version" smart driving. "Intelligence Equality" seemed more like a marketing slogan floating in the air.

The market trend in 2026 has completely shifted. From Huawei announcing the ADS system descending to the 150,000-level, to BYD, XPeng, etc., all releasing high-end smart driving to entry-level models, a wave of industry-wide smart driving inclusion is accelerating. Brands like Leapmotor, Qiyuan, Trumpchi, etc., have successively arranged LiDAR vehicle models in the 150,000-level, but most are limited to high-spec versions, or only pure electric models equipped. The extended range version has always been out of reach for full-function laser smart driving.

The breakthrough of Deepal S07 lies here: It is the first 150,000-level medium SUV to achieve "Pure Electric + Extended Range" dual power all versions standard laser smart driving. A fusion perception system composed of 27 sensors covers fully commuting scenarios such as complex roundabout navigation, unprotected left turns, narrow lane encounters, without a "low spec version", without an "option package", entering the trim level means full configuration. This means, 150,000-level home car users do not have to choose between "fuel-saving mileage" and "high-end intelligence" for the first time — Extended Range's no anxiety + Laser Smart Driving's full scenarios, one step complete.

From "High-spec Optional" to "Standard Across All Trims", it seems to be just a difference in configuration strategy, but in fact it is a fundamental shift in industry logic: When intelligent driving changes from a "premium selling point" to a "entry-level standard", the intelligent pass line of the 150,000-level market is pulled up completely. Next, vehicle models without full-function smart driving will gradually lose competitiveness in the mainstream consumer market.

Involution Enters Deep Water Zone: Comparing Experience After Parameters

If there was only smart driving release, Deepal S07 might only be a "biased best-seller". But the real lethality of this car lies in that it has rolled the competition of 150,000-level home SUVs from paper parameters into the deep water zone of real experience.

For a long time, the involution of home SUVs stopped at the "pile configuration" stage: comparing screen sizes, comparing mileage numbers, comparing seat functions, consumers were dazzled, but the actual driving texture was almost the same. When refrigerators, televisions, and big sofas became industry standards, product homogenization became more and more serious, and users' decision focus also began to shift: Compared to flashy gimmicks, they care more about whether fuel consumption is low enough, whether the chassis is stable enough, and whether long-distance is worry-free enough.

Deepal S07 precisely hit this demand change. Equipped with the Hyper Extended Range 2.0 system, the fuel consumption with low battery at 100km is as low as 3.8L, CLTC pure electric range 300km, comprehensive range up to 1,385km, daily commute pure electric coverage, long-distance travel no range anxiety; even rarer is, the new car all trims standard FSD+HRS variable adaptive suspension, this in the past was a configuration only for vehicles over 200,000, directly putting the steady texture of "braking not nodding, cornering not leaning" into the 150,000-level.

This is exactly the next competitive direction of the home SUV market: shifting from "parameter involution" to "experience inclusion". Users do not want longer range numbers, but fuel saving and peace of mind in real scenarios; not harder chassis parameters, but comfort and stability on all road conditions. Deepal packs the chassis texture of high-end models, extended range technology into the 150,000-level price range, essentially redefining the value standard of home SUVs — the destination of cost-performance ratio is always quality-price ratio.

From Domestic to Global: The Second Half Narrative of Chinese Auto Companies

At the Chongqing Auto Show, the Portuguese National Team theme booth earned full attention. Binding the 2026 World Cup top sports IP is just a footnote to Deepal's global layout. Many people didn't realize that when the domestic market fell into stock competition, Deepal had long expanded the battlefield to the global.

Its brand's Deepal S05 has entered more than 70 countries and regions globally, cumulative sales broke through 220,000 units, won German iF Design Award, Thailand Automotive Award, and other international honors. This May, it topped the pure electric compact SUV sales list, winning three consecutive championships. From 100,000-level entry pure electric to 300,000-level flagship six-seater, 6 models cover all scenario travel, Deepal's global product matrix is formed.

More worth noting is, Deepal's overseas expansion has long left the "low price high volume" primary stage. Independently developed Hyper Power Super Integrated Electric Drive, 45 months to achieve million units off the line, system operating efficiency 94.13% firmly stays at the global first place; Golden Bell Battery won the State Science and Technology Progress Second Prize, 600,000 km attenuation no perception. These independently developed core technologies are the confidence for Deepal to fight in the global market. As the vanguard of Changan's "Inclusive of Ten Thousand Rivers" Plan, Deepal's path is exactly the new paradigm of Chinese new energy vehicle companies' globalization: from product output to technology output, from cost-performance competition to brand power competition.

Conclusion: The Essence of Equality is the Victory of Technology Scalability

Some say Deepal S07 is a "Price Butcher", but rather than saying it is fighting a price war, it is better to say it is realizing the value of technology inclusion. High-end technology release has never relied on car companies making a loss to give benefits, but relied on technology maturity and scale effects to reduce costs. The million units mass production of Hyper Power Electric Drive, the scale application of Huawei Qiankun solutions, Changan system's supply chain integration capability, together support the possibility of 150,000-level standard laser smart driving.

The first half of China's new energy vehicles, competed on speed, scale, and range; the second half, competes on intelligence inclusion, technology accumulation, and global landscape. The launch of Deepal S07 is exactly the landmark event marking the opening of the second half: true industry leaders have never made technology expensive, but have made technology universal; not appreciating oneself alone in the high-end market, but letting mainstream users all enjoy technology dividends.

When laser smart driving becomes the 150,000-level standard, when Chinese car companies stand firm in the global market relying on technology, what we see is not just the explosion of a new car, but the confidence of China's automotive industry moving upward. And this industry reconstruction triggered by "equality", the ultimate beneficiary is always every ordinary consumer.

On May 22, Deepal Auto announced in Lisbon, the capital of Portugal, that it has officially become the global official partner of the Portuguese national team. On site, Deepal Auto delivered its compact pure electric SUV Deepal S05 to the team and simultaneously launched a 1000-kilometer European long-distance test for the model.

According to official information, the Deepal S05 recently won the April compact SUV sales championship in the domestic market and topped the compact pure electric SUV registration for two consecutive months in Spain. The vehicle also won first place in the J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV category and the German iF Design Award.

Deepal Auto stated that its cumulative global deliveries have surpassed 800,000 units. Regarding technology, the company holds patents such as Hyper Integrated Electric Drive and Golden Bell Battery, and claims to achieve "million-level electric drive zero overheating" and "battery zero spontaneous combustion" records. In addition, Deepal Auto received the first domestic L3-level autonomous driving test license plate.

As part of Changan Auto's "Open and Inclusive" overseas expansion plan, Deepal Auto has currently entered five major regions and about 100 countries and regions. The Deepal S05 has started production at the Thailand factory, while the Deepal S07 has received dual five-star safety ratings in Europe and Australia.

This collaboration with the Portuguese national team is regarded by Deepal Auto as a key step to accelerate the European market layout. In the future, the brand will continue to promote the transformation from product export to brand and industrial chain output.