September 28, the mass production ceremony of Deepal Auto's 1 millionth vehicle and the launch conference for the all-new Deepal S07 AI LiDAR Edition were officially held. From the official brand launch in 2022 to achieving mass production of the 1 millionth vehicle, Deepal Auto took only 49 months, achieving the "Deepal Speed" in the new energy sector.

As a heavyweight work for the brand's million-unit milestone, the all-new Deepal S07 AI LiDAR Edition officially launched, continuing to practice the "Electric Equity + Intelligent Equity" strategy, bringing users a breakthrough intelligent electric mobility experience. The new car offers four models: 725 Zhizhen AI LiDAR Edition, 725 Zhixing AI LiDAR Edition, 600 Zhizhen AI LiDAR Edition, 600 Zhixing AI LiDAR Edition. Official guide price 155,900 Yuan - 175,900 Yuan, limited-time rights price 149,900 Yuan - 169,900 Yuan. Placing an order immediately enjoys up to ten super value purchase rights worth 57,860 Yuan. The all-new Deepal S07 brings AI LiDAR to the 150,000 Yuan level, accelerating the popularization of high-level intelligent assistive driving.

In the context where the industry generally believes the new energy market has entered stock competition and growth is slowing, Deepal's counter-trend high growth is not accidental. Its core logic is to use "Tech Equity" as an anchor, transforming high-end technology from premium labels to mass inclusion, and using underlying technology breakthroughs to solve user mobility pain points. The S07 AI LiDAR Edition launched at this million-unit milestone is another concentrated landing of this strategy, and will also promote the value reconstruction of the 150,000 Yuan Pure Electric SUV market .

Four years to cross the million-unit level, the global market builds the "Deepal Speed "

Looking back at the brand's development history, Deepal's growth pace continued to accelerate: 14 months to achieve the first 100,000 units sales, 29 months to achieve 400,000th vehicle production, 39 months to break 700,000 units sales, continuously refreshing its own development records. Among them, the overseas market growth momentum was particularly strong, with overseas cumulative sales in January-August 2026 surging 76.98% year-on-year. As a pioneer of Changan Auto's "All-Inclusive" Plan, Deepal Auto has laid out five global regions, covering over 100 countries and regions. The global map is still expanding in an orderly manner, forming a strong momentum of dual-market synergistic effort and double-sided growth .

Deepal Auto Chairman Deng Chenghao stated on site that reaching the million-unit milestone, Deepal has walked a very difficult and very worth-recalling entrepreneurial journey, behind which is the recognition of global users for the Deepal brand, products, technology, and service. He shared two keywords: one is speed, every sales leap is promoting the Deepal brand to a new level; the second is thanks, thanks to global 1 million users' choice and trust, it is everyone's feedback and suggestions again and again that helped Deepal continue to grow and improve.

49 months to one million units, what position does it occupy in the industry coordinate system? According to the time used by each from the first car delivery to cumulative 800,000 units: Xiaomi 29 months, AITO 42 months, Deepal 43 months, Li Auto 54 months, XPeng 79 months, NIO 86 months — Deepal is at the forefront of the second echelon, faster than the vast majority of same-period starting peers. But a more alarming difference in wording lies in: cumulative million is a milestone, annual sales million is the survival line. Li Auto took 58 months to complete the first cumulative million, Leapmotor took only 12 months to go from 500,000 units to 1 million units, the industry's collective anxiety on "annual sales million" stems from this — brands with annual sales of 300,000 units and 1 million units have a magnitude difference in R&D amortization, procurement bargaining and manufacturing fixed cost sharing. Deepal's global cumulative sales from January to August this year are 222,028 units, there is still a significant gap from that line .

The backdrop of million sales is the trust of million users. In daily services, Deepal Auto uses "Five Commitments" and "Four Upgrades" as a benchmark, guarding every user's travel experience for a long time, and through global creator recruitment, five official complaint channels, free return shipping during holidays, Deepal Breakthrough Award, Tianshu Pilot Peace of Mind Package and other exclusive services, continuously digging deep into user reputation. Currently, Deepal Auto's global active recommendation users have exceeded 400,000, forming a positive cycle of "users define products, products win users".

Starting from this, Deepal Auto also launched the "One Million Together, Guarding Deepal" Marine Public Welfare Action, partnering with marine protection organization "Deep Blue" to carry out ecological protection, extending the concept of green travel to a wider field .

Overseas Jan-Aug year-on-year surge 76.98%, this number needs to be read in a larger industry context: China's automobile export in January-May 2026 was 4.059 million units, year-on-year growth 63%, domestic retail in the same period declined 19.5%, industry profit margin was pressed to about 3.4% — going overseas has changed from "incremental option" to a must-answer question to hedge domestic price war. And the way of answering is changing: EU's comprehensive tax rate on Chinese EVs is about 27.4%, Thailand requires 2 vehicles to be produced locally for every 1 imported in 2026, rising to 1:3 in 2027. Deepal layouts five global regions, landing Rayong Factory in Thailand, is exactly at the switch point from "whole vehicle export" to "localization production". The front load cost of this road is a double test of capital expenditure and local operating ability, but the returns are equally direct: production within the target market, tariffs go to zero, per vehicle profit improvement space can reach 15% to 2 0%.

Anchor Tech Equity Two-Dimensional Technology Builds Long-Term Competitiveness

Deepal Auto can quickly reach the million milestone, the core lies in the brand anchoring the "Tech Equity" original mission from the very beginning. Deng Chenghao revealed on site that as early as 2017 when Changan launched the "Shangri-La" Plan, the Deepal team had already established the goal of "Tech Equity, Inclusive to the Masses", and concretely set down two core directions of Electric Equity and Intelligent Equity, solving user mobility pain points with underlying technology breakthroughs, letting high-end technology truly land from strategic commitments to real experiences inclusive to the masses. Relying on self-developed core technology systems, Deepal Auto continues to break through in electrification and intelligence, with multiple results winning National and Industry Level Authority Honors .

"Equity" sounds like a value proposition, but when implemented it is a cost arithmetic problem. 1 million units brought not only scale markings, but also procurement bargaining power, R&D expense thinning space and manufacturing fixed cost sharing remainder — this is exactly the premise for 6C Super Charging, LiDAR and Urban Pilot to enter the 150,000 Yuan level. In other words, it is not the enterprise choosing to "earn less" at a low price, but that scale makes the low price "affordable". This is also the reason why million units is so critical for a new energy brand: it determines how much configuration a company can squeeze into how low a price .

In the electric equity dimension, Deepal Auto directly hits user "charging too slow waiting long, cold weather battery loss range loss, battery safety hazard stay, life decay value worry" four core pain points, building a full-dimension technology solution. Energy supply end builds "Extended Range + Pure Electric Super Charging" dual line technology routes, Super Extended Range technology breaks through industry bottlenecks first, supporting brand rapid scale; Charging rate from 1.2C gradually upgraded to 6C, achieving charging 1 minute range increase 40 km, gradually approaching oil-electric same speed experience, relevant technology results won 2026 China Mechanical Industry Science and Technology Progress First Prize, China Intellectual Property Invention Patent Gold Award. Safety and Life end uses Bell Jar Battery System to achieve million vehicles zero overheating, 600,000 km decay no obvious perception, twice won National Science and Technology Progress Award Second Prize, establishing "Oil-Electric Same Life, Safety Equity" industry new Benchmark.

Energy supply end persists "Extended Range + Pure Electric Super Charging" dual lines parallel, itself is a route hedge. In the past few years, Extended Range quickly gained scale relying on no recharging anxiety, supporting multiple brands including Deepal's early scale; but with 800V platform and 6C Super Charging downgraded to 150,000 Yuan level, Pure Electric's supply short board is being rapidly filled, Extended Range's window period starts to narrow. The significance of dual line layout lies in not betting on a single route — no matter how recharging infrastructure deployment speed and battery cost evolves, product end has receiving plan.

In the intelligent equity dimension, Deepal Auto persists "Technology Upwards Explore, Experience Downwards Place" logic. Technology end breaks through L3 level autonomous driving technology first, wins domestic first L3 autonomous driving formal dedicated plate, pushing industry regulation and safety standard system establishment; User end continuously pushes high-level intelligent assist driving down to popularize, from all-series standard lane keeping to highway pilot function full coverage, then to LiDAR and Urban Pilot functions downgraded to mainstream price segments, letting high-end intelligence no longer be luxury Brand exclusive.

All-new Deepal S07 AI LiDAR Edition Million Milestone Tech nology Inclusion Sample

Focusing on Intelligent Driving, Cabin Interaction, Powertrain Technology three core dimensions, the all-new Deepal S07 AI LiDAR Edition reshapes 150,000 Yuan level long-range AI LiDAR Intelligent SUV value benchmark, also letting "Electric Equity + Intelligent Equity" at 150,000 Yuan level has concrete landing point.

All-new Deepal S07 AI LiDAR Edition carries AI LiDAR Intelligent Assist Driving System, adopts one-piece end-to-end algorithm and World Behavior Model, cloud computing power, training mileage and algorithm iteration frequency are all in industry first echelon; cooperating with 27 sensors including 1 top-mounted LiDAR to build full-dimension environment perception, full-dimension anti-collision system integrates 24 items active safety functions, covering Urban Pilot, Highway Pilot, All-Scenario Parking all usage scenarios, letting every travel are confident and strong.

Cabin level, new car carries industry first batch open-domain end-to-end Doubao Large Model, has open-domain end-to-end + Claw architecture, subverting traditional command interaction, realizing one sentence command to the bottom, big and small matters easily done, supporting fuzzy semantic commands, building personal exclusive scenarios, outside-vehicle voice etc.

Powertrain level, Deepal Yuanli Electric Advanced, with 6C Super Charging, 725km Super Long Pure Electric Range, 800V High Voltage Super Charging Platform, 9 minutes energy supply near 400km, bringing "6789, Want to Go Just Go" high efficient travel experience.

In addition, new car also continues symbiotic aesthetics design and breakthrough space configuration, all-series standard FSD+HRS High-Level Variable Adaptive Suspension, realizing appearance, comfort and handling's comprehensive advancement.

Sports Driving Fun Advances Again, Deepal L06 Chasing Wind Edition Launching Soon

At the press conference scene, Deepal Auto also simultaneously previewed Deepal L06 Chasing Wind Edition launching in October. New car adopts track-style aerodynamics design, equipped with fixed real-Carbon Fiber large wing, whole vehicle max can produce 1000N downforce, cornering more smooth, highway more stable; simultaneously carrying advanced AI cabin, partnering Intel launching Car AI BOX, using advanced edge-side large model and PC-level strong computing power realizing active service, cooperating with All-round AI Agent, maximally responding user commands, truly realizing The more you use, the more it understands you.

Summary: From the million-unit mass production milestone crossing, to core technology's continuous inclusion, Deepal Auto is redefining the value logic of new energy vehicles: The ultimate meaning of technology is not stacking high price thresholds, but illuminating more people's travel. Million is not the end, but the starting point of the next faster million. But the exam question in front of Deepal is equally clear — when industry profit margin is pressed to about 3.4%, scale itself does not automatically equal profit. From million units walking to next million units, the contest will no longer be speed, but three things: Ability to press technology costs into lower price bands, Efficiency of establishing localized capacity and profit models in overseas markets, and Determination of holding cash flow in price wars. China New Energy Vehicles has completed scale leadership, the next journey's keyword is value.

September 28, with the theme 'Full Charge Forward, Infinite AI', Deepal Car's 1 millionth vehicle mass production and the all-new Deepal S07 AI Laser Edition launch event was officially held. The new car launched a total of 4 models, priced at 155,900-175,900 CNY, with limited-time rights price of 149,900-169,900 CNY. Ordering immediately enjoys up to 10 super-value car buying rights worth 57,860 CNY. The all-new Deepal S07 brings AI Laser to the 150,000 CNY segment, accelerating the popularization of high-level intelligent assisted driving.

At the launch event, Deepal Car officially announced the mass production and off-line of the 1 millionth vehicle, and simultaneously launched the all-new Deepal S07 AI Laser Edition. Deepal Car Chairman Deng Chenghao stated on site: 'One million is not the end, but the starting point for the next faster million. Deepal Car will continue to listen to user voices, solve more mobility pain points with continuous breakthrough technologies, and respond to more expectations with continuously upgraded products.'

Launching at the 1 million unit milestone, the all-new Deepal S07 AI Laser Edition is not a conventional product iteration, but another concentrated implementation of Deepal's 'Technology Equity' strategy: concentrating high-level technologies previously anchored in the 200,000 CNY and above market, such as AI Laser Smart Driving, Generative Large Models, 800V High-Voltage Platforms, etc., downwards to the 150,000 CNY mainstream home market area. In the current situation where homogeneous competition in 150,000 CNY pure electric SUVs intensifies, this technology inclusive product strategy will not only consolidate Deepal's market competitiveness but also promote a comprehensive upgrade of value standards in the subdivision market.

AI Laser Intelligent Assisted Driving Advancement, All-Scenario Calm Escort

Currently, the opening price for industry top-tier high-level intelligent assisted driving systems is 10,000-20,000 CNY. The all-new Deepal S07 AI Laser Edition opens the industry top-tier intelligent assisted driving system valued at 15,000 CNY for free, truly achieving intelligent equity.

Looking at the industry coordinates, the weight of this 'free' goes beyond promotion. January to May 2026, the penetration rate of L2 and above assisted driving functions in domestic passenger cars reached 70.1%, and City NOA has also dropped to models under 150,000 CNY—hardware level 'equity' is basically complete. What hasn't been run through is payment: Multiple surveys show that the paid activation rate of domestic autonomous brand intelligent driving is less than 30%, the overall penetration rate of high-level intelligent driving buyout or subscription is less than 10%, and even below 2% for 200,000 CNY and below volume home models. At the same time, the standard buyout price of mainstream high-level intelligent driving function packages has returned to the 30,000 CNY and above range—even superimposed with car enterprise subsidies, the one or two ten-thousand yuan users finally pay is essentially an extra software expense. Hardware can be installed, functions cannot be afforded, which has become the new bottleneck for intelligent driving popularization. Deepal counts this system directly into the car price, equal to turning the 'whether to pay for intelligent driving' multiple choice question into a true/false question 'whether to buy this car' in advance.

The new car is equipped with an AI Laser Intelligent Assisted Driving System. Through a one-piece end-to-end algorithm and world behavior model, cooperating with 27 sensors including 1 top-mounted LiDAR, a full-dimension environmental perception is built, achieving coverage in urban areas, highways, and parking: in urban commuting, roundabouts, unprotected left turns, narrow lane vehicle meetings, and mixed pedestrian-vehicle traffic, the system can autonomously respond; highway pilot assisted support on/off ramps, intelligent lane changing and speed regulation, saving trouble and effort for long-distance travel; in the parking link, extremely narrow parking spaces, dead-end roads, and wall-side parking spaces can all be parked, remote parking, off-vehicle parking and trajectory reversing are all available, making 'cannot park' become a thing of the past.

The new car's equipped full-dimensional collision avoidance system has 24 active safety capabilities, among which 4 safety scenarios are industry-leading: when abnormal obstacles appear in front, forward abnormal obstacle automatic emergency braking GAEB (OTA) can accurately identify and brake urgently; when stepping on accelerator by mistake, anti-misstep accelerator pedal UAP synchronously prompts voice, limits torque and brakes; when obstacles are on both sides of the car body, lateral obstacle collision avoidance LOCP can actively warn and assist in controlling the car, preventing scratches; road adaptive AEB (OTA) on wet, icy and other low adhesion surfaces estimates adhesion coefficient in real-time, braking in advance, giving users full travel safety. .

End-to-End Doubao Large Model Boost, Human-Vehicle Interaction Boundless

The all-new Deepal S07 AI Laser Edition is the industry's first batch of models equipped with open-domain end-to-end Doubao Large Model, breaking the limitations of traditional instruction interaction, truly making the cockpit 'see scenarios, think proactively, execute in one step', possessing open-domain end-to-end+Claw architecture, no need to open APP, one sentence 'Hello Deepal' can directly reach chatting, car control, navigation and all functions, one sentence command throughout, big and small matters easily handled.

The Doubao Large Model equipped in the all-new Deepal S07 AI Laser Edition possesses three core functions: Dedicated Agent, Emotional Companionship, and Unlimited Reach. Dedicated Agent allows the vehicle machine to have AI itinerary planning, AI scene blocks, AI private assistant and other practical functions.

AI itinerary planning can achieve, say roughly in one sentence, itinerary arranged immediately, one sentence 'First refuel, then send colleague to Guanyinqiao, finally go home', system automatically connects optimal path, deleting or adding way points during the journey can also be completed by voice, no need to stop and operate;

AI scene blocks can customize private scene spaces, making the vehicle machine understand casual expression, build exclusive scenes, remember pending small matters; AI memory space can recognize every driver and passenger like a private assistant by voiceprint recognition, long-term retention of usage habits, after getting on the vehicle again after a long time, the vehicle still remembers your preferences, and can continue the conversation from the last time not finished, the more you use, the more it understands you, ask casually 'what new songs did my favorite singer have recently?' will give recommendations based on your historical preferences.

In addition, the Doubao Large Model also has humanized emotional interaction capabilities, turning into an AI emotional partner. This confidant knows every family member, identifies joy, anger, sorrow and happiness, understands implied meaning, speaks various accents. Can identify more than 10 user emotions such as happy, tired and empathize feedback, actively comfort when mood is low, timely remind when long-distance drowsy; cooperate with children's exclusive voiceprint recognition to automatically open child fun mode, can role play, interactive singing.

Tacit understanding boundless experience, also extends outside the car. AI outside car voice interaction relies on 8 outside car microphones of the whole car and 1 20W outside car speaker, one sentence 'Open the trunk' frees hands, camping gathering outside car song selection, narrow position parking inside and outside car real-time dialogue, making communication more calm, interaction boundaryless.

Behind all this is efficient end-cloud synergy. Simple commands are responded by end-side millisecond response, tunnels, underground garages no network can still be used; complex tasks entrusted to cloud deep reasoning, privacy data local processing, not out of car, balancing full-scenario availability and information security.

The source of this capability is also worth noting. The new car is the result of Deepal and Volcano Engine deep co-creation around Doubao Large Model, not Deepal self-researched—in 2026 intelligent cockpit competition, this is becoming an increasingly mainstream path: whole vehicle enterprises no longer train general large models respectively, but access the capabilities of top model manufacturers, turning focus to scenario integration, car control interfaces and user data closed loops. Division of labor becomes clear: general cognition entrusted to model side, vehicle control authority and data boundaries held by car enterprise. In end-cloud synergy 'privacy data local processing, not out of car' setting, is the concrete implementation of this division line.

“6789”Super Three-Electric High-Voltage Recharging Mass Popularization

Addressing pure electric users range, recharging, safety three major core pain points, the all-new Deepal S07 AI Laser Edition uses“6789”super tri-electric advancement to refresh user experience in all dimensions, possessing 6C high-rate super charging, 725km ultra-long pure electric range, 800V high-voltage super charging platform, 9 minutes efficient recharging nearly 400km, charging 1 minute, driving another 40km ultra-strong strength, achieving oil-electric same speed, making travel more efficient, more calm, truly saying goodbye to waiting anxiety.

The all-new Deepal S07 AI Laser Edition standard configuration of CATL cells, charging fast enough, life long enough, safety more stable. Equipped with Golden Bell Battery, safety standards comprehensively exceed new national standards, battery cycle life breakthrough 5,000 times, so far maintaining 1 million vehicles zero overheating. Electric drive aspect, new car equipped with efficient silicon carbide original power ultra-integrated electric drive, having more saving, more strong, more durable characteristics: efficiency improved 2.4%, same power under range improved 30km, loss less 30%; 210kW maximum power brings 6.8s zero to hundred acceleration; able to withstand time and environment test, can achieve 500,000 km without decay.

Recharging fast, safety must be foundation. Behind this is AI tri-electric smart control's whole journey participation: new Deepal S07 AI Laser Edition possesses I-TECH® Smart Battery Butler, can real-time perceive battery core internal temperature change, accuracy controlled within 3°C, advance resolve safety risks; will also customize charging protection plan for battery, charge while maintain, letting battery life decay most delay 1.5%, charging time smart distribution current, fast charging fastest can save 3.5 minutes. Not only look at battery, I-TECH® Smart Car Cloud AI Guard, 24 hours guard whole vehicle health, where there is hidden danger can be found in advance, warning accuracy up to 99% and above. This time, new Deepal S07 AI Laser Edition relying on“6789”super tri-electric advancement and AI tri-electric smart control double boost, also letting safety, efficiency run through every travel.

Super charging down probe speed is faster than expected. 800V high voltage platform two years ago was still over 300,000 CNY vehicle model label, 2026 already mass appeared in 150,000 CNY segment: BYD brought second generation blade battery and Megawatt flash charging into 100,000 CNY area, Leapmotor B01, B10 more took 800V threshold to 100,000 CNY level. All-new Deepal S07 AI Laser Edition put 6C rate, 9 minutes nearly 400km recharging and 725km range simultaneously into 150,000 CNY segment, just stepped on this curve node. But gap also needs face: national 240kW and above large power charging pile occupation rate only about 6.7%, car side capability already in place, pile side network density not yet caught up with——'oil-electric same speed' finally can realize, depends on whether car owners can find a running full power pile at their doorstep.

Deepal Car is Changan Automobile‘Shangri-La Plan’important bearer, enterprise from birth, always focus on new energy underlying core technology, undertake group battery, electric drive system self-research task, build complete mature tri-electric research system, in electrification and intelligence original technology aspect continuous breakthrough, focus consumer experience, in product level landing realization technology value. Relying on solid self-research ability, Deepal Car won multiple heavy awards: in 2026 New Energy Vehicle Conference,‘All-scenario power battery data intelligence active safety management technology’was recognized as international new energy vehicle innovation technology, won 2026 China Automotive Engineering Society Science and Technology Progress First Prize,《A kind of electric vehicle and its power battery heating system and heating method》won China Patent Gold Award, and successively twice won National Science and Technology Progress Award Second Prize, is reliable safe tri-electric technology collection and landing realization.

All series standard high-level suspension, Reshaping Driving Experience New Experience

All-new Deepal S07 AI Laser Edition all series standard FSD+HRS high-level variable adaptive suspension, real-time perceive road frequency automatically adjust damping, turn hard to support car body, bumpy road automatically soft, cooperate with HRS hydraulic rebound buffer eliminate small bounce and aftershock, truly achieve brake no nodding, turn no side tilt, 起伏 no throwing jump, rough road no bumpy, hole no bouncing.

Safety level, new car has super anti-slip mode, TBC high-speed tire burst steady travel technology, Bosch IPB2.0 intelligent control etc. all-road surface stable control technology, and uses‘Nine Vertical Nine Horizontal Integrated Grid’Enclosed High-Strength Body, build mobile safety fortress, simultaneously won China C-NCAP, European E-NCAP, Australian A-NCAP three global five-star safety certification, authoritative strict selection for family travel escort.

Three classes five stars parallel, pointed at actually is not only safety itself. Chinese, European, Australian three NCAP evaluation systems in working condition setting and deduction logic each have focus, can simultaneously get five stars, means this car's safety design from project start that follow multi-market regulation synchronous development—for a company aiming for global car enterprise, this is must front-loaded ability, not post-examination make-up.

Appearance interior strength advancement, Comfortable Cockpit Upgraded New

All-new Deepal S07 AI Laser Edition makes tech hardware become part of design language. External LiDAR improves whole vehicle tech texture, cooperate with strong computing power, cover daily commuting, highway long-distance and complex parking scenes, how drive all save trouble; smart active intake grille can automatically adjust opening and closing according to car speed and working condition, balance agile posture and efficient aerodynamic performance. New car provides five models trend car color, three models interior color, satisfy young user personal aesthetic.

Inside cockpit, more with vision, hearing, touch, smell multi-sensory upgrade, create full cabin luxury enjoyment. 'Vision' aspect, equipped 10.2-inch liquid crystal instrument screen, 15.6-inch 2.5K ultra-high definition sunflower screen, 55-inch AR-HUD holographic augmented reality system, 4.2-inch rear row touch screen and main assistant rear row expandable screen, achieve six-screen linkage, bring user more smooth interaction experience; 'Hearing' aspect, all series standard 20 speaker sky surround audio system, 2232W total power, 7.3.4 multi-channel system, 20 sound channels, assist with 4 kinds DEEPAL self-research sound effects, cabin instant mobile concert hall; 'Touch' aspect, whole car 10.7㎡ soft package all with 100% microfiber velvet suede skin covered, front row dual zero-gravity seats support 16-way main driver, 14-way assistant driver adjustment and integrated 4-way electric leg rest, can 120° flat lie, ventilation, heating, massage all available, rear row also equipped 2 level backrest adjustment and seat heating, long-distance sitting not feel tired; 'Smell' aspect, nano water ion negative oxygen air conditioning release 5-20nm grade water ion and negative oxygen ion, efficient sterilize, neutralize odor, lock water moisturize.

In addition, inside cockpit can choose 4.7L smart cold and warm box, support 3-20°C cooling and 35-50°C heating freely switch, off-vehicle still can control temperature lock fresh; around full-scenario demand, new car also access Xiao Lan Classmate in-vehicle interaction screen, Deepal Proper Fit, central control external physical button, game box, Insta360 camera, child safety seat etc. smart ecosystem parts, continuously expand cockpit boundary, let cockpit space along travel scene continuously grow.

One Million Starts New Journey, Full Charge Towards New Realm

As Changan Automobile facing global young state user created mid-high-end new energy brand, Deepal Car since 2022 establishment, always with technology as core, with user as orientation. Short time four years achieve from startup to 1 million scale, ran industry attention grabbing‘Deepal Speed’. 1 million, is scale scale, is user trust, more is forward power.

Four Years 1 Million, placed in industry what position? Deepal's start was January 2022 Changan Automobile released‘Deepal’brand, first model SL03 same year July launched, less than one and a half years completed first 100,000 units, 29 months did 400,000 units, now four years arrive 1 million—this curve's slope, in state-owned enterprise incubated new energy brand is not many. But Deng Chenghao himself in 2026 World New Energy Vehicle Conference judgment is more clear: industry elimination race imminent,‘single point breakthrough invalid, system ability is key’, annual sales 3 million is‘survive foundation’. According to this year January to August global cumulative sales 222,028 units, year-on-year growth 11.77% rhythm, 1 million is stage answer, far not end game. And in domestic price war continuous background, overseas is becoming second growth pole: until August, Deepal overseas cumulative sales reached 52,647 units, year-on-year growth 76.98%, Thailand Rayong factory already put into production, phase 1 design annual capacity 100,000 units.

Standing at 1 million new starting point, all-new Deepal S07 AI Laser Edition strong new release, brought AI Laser Intelligent Assisted Driving and End-to-End Doubao Large Model at once into 150,000 CNY mainstream market, let high-level intelligence not become high-end model exclusive. From technology breakthrough to scale jump, Deepal practice‘Tech Equity’, essence is put originally belong to high price band experience, press into more people enough budget. And this car's real exam also at same place: when LiDAR, 800V super charging and Large Model cockpit at 150,000 CNY segment simultaneously become standard, competing will be supply chain control force, overseas market digestion ability, and scale to profit efficiency——for Deepal just crossed 1 million unit, next 1 million unit compared not only speed, more quality.

August 21, 2026 Chengdu International Auto Show grandly opened, Deepal Auto brought all-star models to make a heavy appearance, and officially released the new Deepal G318. The new car provides Huawei Qiankun and Tianshu Pilot two sets of intelligent auxiliary driving systems, launching four-wheel drive comfortable Tianshu version, four-wheel drive comfortable Qiankun version, and four-wheel drive air suspension Qiankun version three configuration models. Limited time discounted price 196,800 RMB - 236,800 RMB. At the same time, "High-speed Maglev" Deepal L06 new special edition also welcomed its first debut, with track racing kit further meeting consumers' extreme demands for driving control experience.

Only one at 200,000 RMB class equipped with Huawei Qiankun dual smart box "Technology Equity" creates all-around travel optimal solution

New Deepal G318 anchors family users "90% city calm commuting, 10% outdoor carefree roaming" real travel needs. Not only redefines box new standard with "9 cities 1 wild", but also around "one of the ultimate forms of SUV is a box" judgment, pushes the box from single off-road tool to family all-around travel optimal solution.

As the only one at 200,000 RMB class equipped with Huawei Qiankun dual smart box, new Deepal G318 practices technology equity brand mission. First brings Huawei Qiankun ADS 5 Pro and Harmony Cockpit HarmonySpace 5 into this price range box market, letting "good to drive every day, good to sit for the whole family, go wild occasionally" become city family touchable daily life.

New Deepal G318 equipped with Huawei Qiankun ADS 5 Pro, can achieve city navigation assist NCA, highway navigation assist NCA and full domain intelligent parking assist. Let intelligence truly serve daily travel. Behind this is 27 sensors fusion perception system, and fast iteration, becoming stronger and stronger new WEWA 2.0 architecture collaborative support. Especially facing city commuting most thorny roundabout passage, unprotected left turn, narrow road anti-scratch, congestion anti-cut-in, system can respond independently, letting every journey calm and unhurried.

In terms of safety, its cockpit laser Limera reaction is faster, fear no rain, tunnel, dim light, backlight and other harsh environments. Can identify 30cm x 30cm small obstacle in advance 116m. Meanwhile installed in cockpit, no wind resistance, no obstruction, fear no dirt, use more worry-free. Industry first full-dimension anti-collision system CAS, embeds 24 active safety capabilities into every planning and decision. Among them 4 core safety scenarios achieve same-level cross-generation leading. Let vehicle with reaction speed far exceeding human driving anticipate and resolve risks, guarding driving safety.

In terms of cockpit, new Deepal G318 creates family smart space most understanding Chinese people with Harmony Cockpit HarmonySpace 5. Hand-vehicle interconnection needs no button operation. After logging into same Huawei account, Harmony system phone approach car system screen can automatically seamless connect. Cross-end content seamless relay, travel life coherent not interrupted. 15.6-inch Huawei smart screen. Has cinema-level ultra-clear image quality. 3D real-time vehicle control, what you see is what you control. Map zoom, application menu search operation extreme silk-smooth not stuck. In voice interaction, carry industry first echelon MoL A large model architecture. Supports ten instructions mixed speaking no barrier. Sichuan dialect, Cantonese etc ten dialects free speaking. Navigation Agent can better understand "that coffee shop next to the airport" such vague expression. Automatically corrects speech error and plans optimal route. Let smart travel truly benefit every member of the family.

In terms of chassis and space, new Deepal G318 equipped with widely praised same-level only "air suspension+CDC+Magic Carpet" comfort three-piece set. Paired with double wishbone+multi-link independent suspension. At millisecond level damping adjustment actively adapts to different road conditions: City road conditions keep soft quiet. Suburb variable road conditions then smoother. Super 5m square body and long wheelbase bring spacious space. Rear row pure flat fold down can also instantly change into 1.8m big bed. Load people carry goods all leave margin. In terms of power, new car max horsepower 450 hp, max torque 552N·m, zero to hundred acceleration 5-second level. Paired with dual motor true 4WD, two differential locks, ET all-terrain system. Non-paved road also can pass calmly.

Deepal L06 new special edition first debut, track racing kit full of sports driving fun

Deepal L06 relies on 3 million Ferrari same-style magnetorheological suspension and full-scenario beginner-friendly intelligent auxiliary driving. Not only let young users easily enjoy driving fun, but also in 150,000 RMB class market form counter-trend rising sales momentum. July sales reached 7,267 units. Continuously 5 months sales breakthrough 5,000 units. Continuously multiple months ranked 200,000 RMB internal new energy mid-size car sales champion. Called young people's first sports sedan coupe.

In order to further meet young users on sports driving fun advanced needs. Deepal L06 new special edition also on Chengdu Auto Show officially debuted. This version equipped with track racing kit. Covers car head stereo wind blade and integrated front splitter. Side skirt wind blade style decoration piece. And carbon fiber material fixed large spoiler.

Car head stereo wind blade paired with integrated front splitter. Effectively weakens high-speed travel generated lift force. Car body sides side skirt wind blade sorts car side turbulence. Enhances car body stability. More has carbon fiber material fixed large spoiler. Improves grip. Whole vehicle max downforce reaches 1000N. Vehicle firmly stick to ground. Turning more fun, high speed more stable. Fully meets young users "both daily comfort, both track atmosphere" travel needs.

All-star models assemble, full-dimension matrix covers diverse travel needs

Deepal Auto brand all-car models also simultaneously appeared at the booth. "Global fashion laser smart SUV" new Deepal S05 on August 6 renewed launch. On launch immediately on volume. Already fully to store. New car will laser radar, one-piece end-to-end algorithm, 3nm automotive-grade cockpit chip and FSD+HRS high-order variable adaptive suspension etc. cross-level configuration one-time bring into mainstream home market. Paired with 115,900 RMB starting limited time discounted price and up to value 38,360 RMB eight great value gift packages. Creates extremely high quality price ratio 150,000 RMB class compact SUV value benchmark. Worth mentioning. As Deepal Auto globalization strategy core carrier. Deepal S05 has entered global 73 countries and regions. Not only harvest 250,000+ users trust. More won Germany iF Design Award, Thailand Annual Auto Award etc multiple international authority honors. True name global blockbuster.

New Deepal S07 has already realized "pure electric+extended range" two power form laser smart auxiliary driving full coverage. Breakthroughly bring 300,000 RMB class laser smart auxiliary driving into 150,000 RMB class mainstream market. Especially in intelligent safety level. Huawei Qiankun scheme realizes city navigation full coverage and highway scenario full dimension guarding. Paired with same-level only standard FSD+HRS variable adaptive chassis. Both build firm travel safety defense line. Also for users provides high value smart choice.

In addition, "smart flagship large six-seater SUV" Deepal S09, balances family and business travel. "Tech Smart Enjoyment mid-size sedan" Deepal L07 focuses on mid-size sedan market. Focuses on tech configuration and daily comfort balance.

Sales momentum steadily climbs, globalization map continuously expands

Strong product offense is turning into stable market performance. 2026 January-July, Deepal Auto global cumulative sales 193,369 units, year-on-year growth 13.48%. Among them overseas cumulative sales 44,508 units, year-on-year growth 87.48%. As of July, Deepal Auto global cumulative sales has broken through 910,000 vehicles. With new Deepal S05, new Deepal G318 renewed debut, expected within year steadily towards million user milestone. As Changan Automobile "Embracing the World" plan pioneer, Deepal Auto has laid out five regions, covering global super 100 countries and regions, global map continuously orderly expands.

Core technology concentrated appearance, "Tech Deepal" identity continuously consolidated

Since brand establishment, Deepal Auto continuously deep cultivated intelligence and electrification track. Committed to convert frontier technology into user perceivable travel value. Steadily push technology equity.

In intelligence field, Deepal Auto relies on "Tianshu Pilot" and "Huawei Qiankun" dual technology scheme. With rich smart product matrix meets diverse user needs. Push laser radar and smart cockpit benefits more widely user groups. This car show, previously December last year won domestic first batch L3 level autonomous driving formal dedicated license plate vehicle also simultaneously exhibited. For Deepal Auto high-order intelligent auxiliary driving ability provided solid testament.

In electrification field, Deepal Auto self-developed Yuanli Super Integrated Drive after multi-generation technology iteration. Cumulative 45 months super million units production. System assembly condition efficiency 94.13%, ranked global first. Jin Zhong Zhao Battery two won National Science and Technology Progress Second Prize. With driving 600,000 km decline no perception, guarding super 2.1 million users excellent performance. For all-car models provides solid guarantee. Micro Core High Frequency Pulse Heating Technology won China Patent Gold Award. Effectively relieves low-temperature environment performance decline. Second half of year Deepal Auto pure electric models will successively load 800V high-voltage platform. Supports 6C super charging. With 10 minutes charging 30%-80% extreme efficiency. Continuously widen electric travel experience boundary.

Booth interaction and communication two-pronged approach, interpret brand youthfulness identity

This car show, "King of Comedy Stand-up Season 2" champion Zhai Jiating first time partners with automobile brand. Serves new Deepal G318 smart experience officer. Uses stand-up comedy way to turn product highlights into witty jokes. Easily interesting touch young users. At the same time booth will L3 autonomous driving Q&A, Honor of Kings championship, user co-creation handmade area, blind box draw and bullet screen interaction etc gameplay across whole field. Let hard technology lookable, perceivable, playable.

New Deepal G318 launch, not just one product renewal. But is Deepal Auto on "family travel" this proposition re-answer. New car not only let box from outdoor travel return to family daily life. Also let smart advancement truly fall into user most real life radius. With this as starting point. Deepal Auto will continuously take more mature smart experience and more leading technology. Bring into global more families.

August 21-30, Deepal Auto welcomes users to bring family to China Western International Expo Center Hall 11 Deepal Auto booth. Close range appreciate Deepal all-car models smart charm.

In the new energy market arena, a brand once universally questioned is now playing a surprisingly good hand.

In July 2026, Deepal Automobiles delivered an impressive semi-annual performance report: January–June global cumulative sales reached 164,000 units, a year-on-year increase of 14.6%. Among them, June single-month sales were 33,600 units, exceeding 30,000 units for four consecutive months. Overseas market first-half cumulative exports were 35,800 units, a year-on-year increase of 141%.

However, just a few months ago, Deepal was far from this scene.

Q1 2026, Deepal sales year-on-year declined by over 17%, January deliveries dropped month-on-month, February didn't even directly publish total series sales. Full-year 2025 sales settled at 333,100 units, although the adjusted target was completed, but built on the basis of the annual target actively being downward-adjusted from an initial 500,000 units to 360,000 units — this is the third consecutive year Deepal failed to complete the originally set annual target.

More troublesome than sales is the profit dilemma: By end of October 2025, Deepal cumulative loss was as high as 13.53 billion RMB, asset-liability ratio reached 114.3%, and it has been insolvent for consecutive years. At that time, Deepal was regarded by outsiders as one of the brands most likely to fail in new energy "fierce competition".

However, from being viewed negatively to consecutive monthly sales exceeding 30,000, what did Deepal rely on to complete this "comeback"?

The most direct answer is hidden in the product structure. Deepal S05, L06, S07 three main models constitute a stable "sales triangle", rather than relying on a single blockbuster. Deepal S05 is the absolute "sales leader" — June global sales 18,400 units, year-on-year growth 78.86%, cumulative sales already over 240,000 units. Deepal L06 staged a "V-shaped turnaround", from a January low of only 1,656 units, to June climbing to 7,977 units, exceeding 5,000 units for four consecutive months, winning the 130,000–200,000 RMB new energy medium-sized car quarterly sales champion. Deepal S07 remained steady, June sales 6,994 units.

But the formation of product structure is just the appearance. What truly supports this matrix to run is the clear logic Deepal has on technology inclusiveness, its official summary being, "Not competing on price, competing on technology, bringing high-tech to a more suitable price interval." Such as L06's magnetorheological suspension and LiDAR, S05's 3C super charging and full series standard L2+ intelligent driving, S07's Huawei Qiankun intelligent driving solution. These technologies taken alone are not fresh, but concentrated on 150,000 RMB tier models, almost impossible to find a second at the same price level.

It is worth mentioning, behind this is not relying on "loss-making" to hold up, but a verified supply chain logic: Deepal uses scale to exchange for cost, uses cost to exchange for configuration, uses configuration to exchange for sales — then sales feedback scale, forming a positive cycle.

Additionally, the explosion in overseas markets provides another growth logic. Domestic new energy market growth rate has dropped to single digits, stock characteristics are becoming more obvious, which means every incremental unit must come from competitor shares. Based on this, Deepal extends the battlefield outward, its first half overseas sales 35,800 units, year-on-year growth 141%, business covers over 100 countries and regions, Thailand factory and five KD workshops have been put into operation. Overseas is not only a sales supplement, but also a kind of risk hedging: When domestic price wars fight to the extreme, the overseas market gross margin space and brand premium ability provide Deepal with larger maneuvering room.

But under the halo of sales numbers, some deeper questions are equally unavoidable.

First is profit. By end of October 2025, Deepal cumulative loss 13.53 billion RMB, asset-liability ratio 114.3% — the situation of selling one losing one although is narrowing, but the distance from real self-sustaining is still there. Standing at 30,000 units for four consecutive months just touched the "threshold" of break-even, crossing this threshold requires continuous stable scale output, rather than several months of volume push.

Second is the moat. Deepal current competitive advantage is using supply chain integration to put high-end configuration down to 150,000 RMB tier, its essence is a kind of "efficiency advantage", rather than "technology generation gap". Efficiency advantage can be imitated, chased, even surpassed. When competitors also put LiDAR, magnetorheological suspension to this price level, what is Deepal's next differentiation weapon?

Additionally, there is overseas market uncertainty. 35,800 units half-year export is only a beginning. Overseas growth depends on local capacity, channel network, and brand cognition continuous investment, any link's delay may change the growth curve's slope. At the same time, overseas market policy risk, local opponent counterattack, brand cognition long accumulation, are variables Deepal must face.

Six months ago, Deepal was still questioned whether it could survive; six months later, it gave the answer with 164,000 units performance. But this answer is just phased. Profit realization, thickness of technology barrier, overseas expansion variables — these three exam questions, Deepal has not finally submitted answers yet.

And this, is exactly the core exam question of the new energy industry's second half: First half, competed on whether can make the car out, sell out; second half, competes on whether can sustain profit, whether can build brand, whether can stand firm on global market. Now, Deepal's first half report is not bad, and the second half's curtain, has just been pulled open.

On May 22, Deepal Auto announced in Lisbon, the capital of Portugal, that it has officially become the global official partner of the Portuguese national team. On site, Deepal Auto delivered its compact pure electric SUV Deepal S05 to the team and simultaneously launched a 1000-kilometer European long-distance test for the model.

According to official information, the Deepal S05 recently won the April compact SUV sales championship in the domestic market and topped the compact pure electric SUV registration for two consecutive months in Spain. The vehicle also won first place in the J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV category and the German iF Design Award.

Deepal Auto stated that its cumulative global deliveries have surpassed 800,000 units. Regarding technology, the company holds patents such as Hyper Integrated Electric Drive and Golden Bell Battery, and claims to achieve "million-level electric drive zero overheating" and "battery zero spontaneous combustion" records. In addition, Deepal Auto received the first domestic L3-level autonomous driving test license plate.

As part of Changan Auto's "Open and Inclusive" overseas expansion plan, Deepal Auto has currently entered five major regions and about 100 countries and regions. The Deepal S05 has started production at the Thailand factory, while the Deepal S07 has received dual five-star safety ratings in Europe and Australia.

This collaboration with the Portuguese national team is regarded by Deepal Auto as a key step to accelerate the European market layout. In the future, the brand will continue to promote the transformation from product export to brand and industrial chain output.

June 13, Deepal, with the theme “Powered Up, Global Stage”, heavily showcased all series star models at the 2026 Chongqing International Auto Show. The all-new Deepal S07 Huawei Qiankun Laser Extended-Range Edition has launched, with three versions released: 230Max+, 230Ultra, 300Ultra, limited-time promotion price 154,900 RMB - 171,900 RMB, placing an order also enjoys 8 super value gift packs.

As the culmination of Deepal’s mission of “Intelligence for All + Electrification for All”, the launch of the all-new Deepal S07 Huawei Qiankun Laser Extended-Range Edition achieves full coverage of laser intelligent assisted driving for the two power forms “Pure Electric + Extended-Range”, breakthroughly bringing 300,000-level laser intelligent assisted driving into the 150,000-level mainstream market. It not only becomes the first SUV in this class equipped with Huawei Qiankun Laser Solution, but also sets a new benchmark for long-range Huawei Qiankun Laser in its class.

First SUV in the 150,000-level equipped with Huawei Qiankun Intelligent Driving, Supercharging Range King Fully Enters the 3.0 Era

The all-new Deepal S07 Huawei Qiankun Laser Extended-Range Edition comes standard with Huawei Qiankun ADS 4 Pro Enhanced Edition across the series, equipped with a 27-sensor fusion perception system composed of 1 LiDAR, 3 4D mmWave radars, 11 high-definition cameras, and 12 ultrasonic radars. It brings “Active Safety” from technical parameters to daily commuting: precise navigation in complex roundabouts, active yielding for unprotected left turns, and intelligent speed control in narrow road overtaking, making high-end intelligent assisted driving experiences within reach.

The all-new Deepal S07 Huawei Qiankun Laser Extended-Range Edition continues the leading advantage of “Super EREV No.1”, fully entering the “3.0 Era” through technological iteration. Equipped with the Super Extended-Range 2.0 system, it presses the fuel consumption at 100km (empty battery) down to 3.8L, supplemented with 3C supercharging technology, fully recharging in the time of one cup of coffee; paired with CLTC pure electric range of 300km and a maximum comprehensive range of 1,385km, inter-city long-distance travel can depart on a whim. In addition, the new car comes standard with the class-exclusive FSD+HRS variable adaptive suspension, ensuring the steady quality of “no nodding on braking, no leaning on cornering, no jumping on undulations, no shaking on bad roads, no bouncing on potholes” is always online.

Star Models All Gather, Strongest Product Matrix Heavily Debuts

This auto show, Deepal appears with all series 6 star models, from 100,000-level pure electric entry to 300,000-level flagship six-seater, from city commuting to outdoor crossing, Deepal displays confidence and strength in fighting the global market with a comprehensive product matrix.

The “Global Fashion Electric SUV” Deepal S05, relying on 620km CLTC ultra-long range, all series CATL cells and 3C supercharging, has successfully entered over 70 countries and regions. Since its launch, global cumulative sales have broken through 220,000 units. Meanwhile, Deepal S05 won multiple international authoritative honors such as German iF Design Award, Thailand Annual Car Award, making the global hit well-deserved. In May this year, Deepal S05 topped the pure electric compact SUV sales list with a gap-leading performance, winning the monthly sales “Three-peat Champion”.

Deepal L06, known as “Road Maglev, Smart Driving Veteran”, is equipped with magnetorheological suspension same as 3,000,000-level luxury cars, restoring pure sport driving fun, allowing young people to own a pure-blood driving control coupe without pressure. In May this year, Deepal L06 won the monthly sales champion of 130,000-200,000 new energy mid-size cars at once. Deepal L07 understands the way of technology wisdom sharing better, bringing cross-level experience to mid-size sedan users who pursue quality.

Deepal S09 and G318 further expand upwards. Deepal S09 positions as “Smart Flagship Large 6-Seater SUV”, with core advantages such as “Super Energy Range King, Ceiling of Smart Driving, Comfortable Large Flat Floor, Million-Level Luxury Car Chassis, Fortress-Level Body Safety”, perfectly balancing family travel and business reception; Deepal G318 Worry-Free Cross Edition creates a new category of “Tech New Hardcore”, achieving a perfect fusion of outdoor crossing and city comfort.

Core Technologies Showcased Together, Consolidating “Tech Deepal” Label

Since its establishment, Deepal has continuously cultivated the intelligent and electrification tracks, dedicated to breaking industry technical bottlenecks. In the intelligent field, Deepal relies on Changan’s “Tianshu Pilot” and “Huawei Qiankun” dual empowerment, bringing rich intelligent product experiences to consumers. At this auto show, models that won the first batch of domestic L3 level autonomous driving formal special license plates last December were also exhibited simultaneously, fully displaying brand technology accumulation and innovation strength.

In the electrification field, Deepal’s independently developed Force Hyper Integrated Electric Drive, after four generations of technological iteration, achieved millions of units off the line in only 45 months, this speed leads the industry. Its system assembly working condition efficiency is as high as 94.13%, firmly ranking first globally, bringing users super-saving, super-satisfying, and super-safe driving experiences. And the Golden Bell Battery also won the National Science and Technology Progress Award Second Prize, relying on its ultimate performance of 600,000 km degradation imperceptible and million units zero overheating, jointly forging a full lifecycle safety barrier.

Relying on the adherence to the mission of “Intelligence for All + Electrification for All”, Deepal constantly converts cutting-edge technology into user-perceivable mobility value, and has currently built a powerful global growth pattern. As the vanguard of Changan’s “Inclusive Plan”, Deepal has laid out 5 major regions, covering 100+ countries and regions globally, winning widespread trust with globally unified high quality.

In order to return user love, Deepal specially launched the “Summer Car Buying Season” event, gathering up to 10,000 RMB Summer Car Buying Gift, up to 5,000 RMB Super Trade-In Gift, up to 8,000 RMB Trade-In New Car Gift, 618 Big Sale Gift, as well as Chongqing Auto Show Exclusive Benefits and other multiple surprises, with full sincerity to help users “Powered Up”.

The Deepal brand, based on intelligent strategy, firmly practices the brand mission of “Electrification for All + Intelligence for All”. Under this strategic guidance, Deepal S07’s three-year evolution journey and global 300,000+ user base, this laser version extended-range launch not only consolidates the new value height of the same class market, but also marks the further improvement of Deepal’s product matrix. Taking this as a foundation, combined with the vertical promotion of global strategy and top sports IP empowerment, Deepal is accelerating the leap from “Product Overseas” to “Technology Overseas”, transforming technology advantages into scaled competitiveness in global mainstream markets.

Under the spotlights of the 2026 Chongqing Auto Show, Deepal Auto played an ace card that is enough to rewrite the rules of the 150,000-level SUV market. The all-new Deepal S07 Huawei Qiankun LiDAR Edition Extended Range model officially launched, with a limited-time price of 154,900-171,900 Yuan, coupled with the Huawei Qiankun ADS 4 Pro Enhanced Version Laser Smart Driving standard across all trims, pulling high-end intelligent driving once firmly fixed at the 300,000-level price range into the car buying budget of ordinary families.

This is not a simple new car launch, nor is it a continuation of a new round of price wars. When the entire industry is shouting "Intelligence Equality", when the 150,000-level market has already sporadically seen LiDAR vehicle models, Deepal S07 used the combination of "Extended Range + Standard Laser Smart Driving Across All Trims" to truly burst through the last layer of paper windows between high-end technology and the mainstream market. Its arrival marks that the competition in China's new energy vehicles has formally stepped into a new stage of "Value Inclusion" from "Price Involution".

Smart Driving Equality Final Circle: 150,000-Level Shifts from "Optional" to "Standard"

Just a year ago, LiDAR + City High-End Smart Driving was still firmly an exclusive tag for vehicles over 250,000. A 150,000-level home SUV providing basic L2 assistance was already considered a "conscientious configuration". Consumers wanting complete city scenario navigation, LiDAR redundant perception, either had to grit their teeth to add budget for high-end cars, or could only accept a "amputated version" smart driving. "Intelligence Equality" seemed more like a marketing slogan floating in the air.

The market trend in 2026 has completely shifted. From Huawei announcing the ADS system descending to the 150,000-level, to BYD, XPeng, etc., all releasing high-end smart driving to entry-level models, a wave of industry-wide smart driving inclusion is accelerating. Brands like Leapmotor, Qiyuan, Trumpchi, etc., have successively arranged LiDAR vehicle models in the 150,000-level, but most are limited to high-spec versions, or only pure electric models equipped. The extended range version has always been out of reach for full-function laser smart driving.

The breakthrough of Deepal S07 lies here: It is the first 150,000-level medium SUV to achieve "Pure Electric + Extended Range" dual power all versions standard laser smart driving. A fusion perception system composed of 27 sensors covers fully commuting scenarios such as complex roundabout navigation, unprotected left turns, narrow lane encounters, without a "low spec version", without an "option package", entering the trim level means full configuration. This means, 150,000-level home car users do not have to choose between "fuel-saving mileage" and "high-end intelligence" for the first time — Extended Range's no anxiety + Laser Smart Driving's full scenarios, one step complete.

From "High-spec Optional" to "Standard Across All Trims", it seems to be just a difference in configuration strategy, but in fact it is a fundamental shift in industry logic: When intelligent driving changes from a "premium selling point" to a "entry-level standard", the intelligent pass line of the 150,000-level market is pulled up completely. Next, vehicle models without full-function smart driving will gradually lose competitiveness in the mainstream consumer market.

Involution Enters Deep Water Zone: Comparing Experience After Parameters

If there was only smart driving release, Deepal S07 might only be a "biased best-seller". But the real lethality of this car lies in that it has rolled the competition of 150,000-level home SUVs from paper parameters into the deep water zone of real experience.

For a long time, the involution of home SUVs stopped at the "pile configuration" stage: comparing screen sizes, comparing mileage numbers, comparing seat functions, consumers were dazzled, but the actual driving texture was almost the same. When refrigerators, televisions, and big sofas became industry standards, product homogenization became more and more serious, and users' decision focus also began to shift: Compared to flashy gimmicks, they care more about whether fuel consumption is low enough, whether the chassis is stable enough, and whether long-distance is worry-free enough.

Deepal S07 precisely hit this demand change. Equipped with the Hyper Extended Range 2.0 system, the fuel consumption with low battery at 100km is as low as 3.8L, CLTC pure electric range 300km, comprehensive range up to 1,385km, daily commute pure electric coverage, long-distance travel no range anxiety; even rarer is, the new car all trims standard FSD+HRS variable adaptive suspension, this in the past was a configuration only for vehicles over 200,000, directly putting the steady texture of "braking not nodding, cornering not leaning" into the 150,000-level.

This is exactly the next competitive direction of the home SUV market: shifting from "parameter involution" to "experience inclusion". Users do not want longer range numbers, but fuel saving and peace of mind in real scenarios; not harder chassis parameters, but comfort and stability on all road conditions. Deepal packs the chassis texture of high-end models, extended range technology into the 150,000-level price range, essentially redefining the value standard of home SUVs — the destination of cost-performance ratio is always quality-price ratio.

From Domestic to Global: The Second Half Narrative of Chinese Auto Companies

At the Chongqing Auto Show, the Portuguese National Team theme booth earned full attention. Binding the 2026 World Cup top sports IP is just a footnote to Deepal's global layout. Many people didn't realize that when the domestic market fell into stock competition, Deepal had long expanded the battlefield to the global.

Its brand's Deepal S05 has entered more than 70 countries and regions globally, cumulative sales broke through 220,000 units, won German iF Design Award, Thailand Automotive Award, and other international honors. This May, it topped the pure electric compact SUV sales list, winning three consecutive championships. From 100,000-level entry pure electric to 300,000-level flagship six-seater, 6 models cover all scenario travel, Deepal's global product matrix is formed.

More worth noting is, Deepal's overseas expansion has long left the "low price high volume" primary stage. Independently developed Hyper Power Super Integrated Electric Drive, 45 months to achieve million units off the line, system operating efficiency 94.13% firmly stays at the global first place; Golden Bell Battery won the State Science and Technology Progress Second Prize, 600,000 km attenuation no perception. These independently developed core technologies are the confidence for Deepal to fight in the global market. As the vanguard of Changan's "Inclusive of Ten Thousand Rivers" Plan, Deepal's path is exactly the new paradigm of Chinese new energy vehicle companies' globalization: from product output to technology output, from cost-performance competition to brand power competition.

Conclusion: The Essence of Equality is the Victory of Technology Scalability

Some say Deepal S07 is a "Price Butcher", but rather than saying it is fighting a price war, it is better to say it is realizing the value of technology inclusion. High-end technology release has never relied on car companies making a loss to give benefits, but relied on technology maturity and scale effects to reduce costs. The million units mass production of Hyper Power Electric Drive, the scale application of Huawei Qiankun solutions, Changan system's supply chain integration capability, together support the possibility of 150,000-level standard laser smart driving.

The first half of China's new energy vehicles, competed on speed, scale, and range; the second half, competes on intelligence inclusion, technology accumulation, and global landscape. The launch of Deepal S07 is exactly the landmark event marking the opening of the second half: true industry leaders have never made technology expensive, but have made technology universal; not appreciating oneself alone in the high-end market, but letting mainstream users all enjoy technology dividends.

When laser smart driving becomes the 150,000-level standard, when Chinese car companies stand firm in the global market relying on technology, what we see is not just the explosion of a new car, but the confidence of China's automotive industry moving upward. And this industry reconstruction triggered by "equality", the ultimate beneficiary is always every ordinary consumer.

On May 22, Deepal Auto announced in Lisbon, the capital of Portugal, that it has officially become the global official partner of the Portuguese national team. On site, Deepal Auto delivered its compact pure electric SUV Deepal S05 to the team and simultaneously launched a 1000-kilometer European long-distance test for the model.

According to official information, the Deepal S05 recently won the April compact SUV sales championship in the domestic market and topped the compact pure electric SUV registration for two consecutive months in Spain. The vehicle also won first place in the J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV category and the German iF Design Award.

Deepal Auto stated that its cumulative global deliveries have surpassed 800,000 units. Regarding technology, the company holds patents such as Hyper Integrated Electric Drive and Golden Bell Battery, and claims to achieve "million-level electric drive zero overheating" and "battery zero spontaneous combustion" records. In addition, Deepal Auto received the first domestic L3-level autonomous driving test license plate.

As part of Changan Auto's "Open and Inclusive" overseas expansion plan, Deepal Auto has currently entered five major regions and about 100 countries and regions. The Deepal S05 has started production at the Thailand factory, while the Deepal S07 has received dual five-star safety ratings in Europe and Australia.

This collaboration with the Portuguese national team is regarded by Deepal Auto as a key step to accelerate the European market layout. In the future, the brand will continue to promote the transformation from product export to brand and industrial chain output.