On June 6, the 212 Off-road Vehicle Khara-Tar Rally Finale Celebration was successfully held in Qingdao. The event venue was full of stars, with famous sports host Han Qiaosheng and professional racer Han Wei personally attending. 212 manufacturer team, user team drivers, and the technical logistics team that provided protection throughout the journey were all present. Everyone gathered to relive the passionate journey of the 212 team galloping across the desert and Gobi in this year's Khara-Tar Rally, putting a perfect period to this extreme off-road journey.

The just-concluded 2026 China Khara-Tar International Rally covered a total distance of up to 7,500 kilometers. Complex and changeable road conditions and severe environmental tests challenged every participating vehicle and driver. The 212 team that departed this time stood out remarkably. Participating vehicles basically remained in their original factory production state, facing a group of 3.0T models directly with 2.0T power, completing a cross-level challenge of strength. In multiple key stages from SS10 to SS13, the team successively achieved excellent results with two championships and one runner-up. Finally, 212 became the only brand in the T2.1 Production Group manufacturer team to achieve 100% completion for all members, and secured the runner-up position for the manufacturer team in this group, using hardcore strength to confirm the off-road foundation of production models.

The main model T01 participating this time did not undergo heavy race modifications; original factory configuration was sufficient to cope with the extreme field. The vehicle is equipped with a mature power combination of a 2.0T engine and ZF 8AT transmission. Low-end torque performance is outstanding. Whether climbing steep slopes in the Gobi or moving with a full load trailer, power performance is not inferior to large displacement models. Equipped with BorgWarner heavy-duty transfer case, low and high-speed gear shifting is smooth. After activating 4L mode, torque can be amplified 2.64 times. Power distribution is flexible and reasonable, output is stable during long-distance crossing, and failure rate is extremely low.

The body and chassis were also carefully refined. The body-on-frame body paired with front and rear solid axle structures keeps the body stable facing severe bumps on off-road surfaces, bomb pits, and other complex road conditions, and torsion resistance is outstanding when carrying heavy loads during crossing. The chassis was specially tuned for Khara-Tar extreme road conditions; original state can easily adapt to various outdoor complex terrains. The whole vehicle uses galvanized steel plates. Even encountering Gobi gravel scraping, it is not easy to rust. At the same time, the vehicle reinforced roof load-bearing capacity, overall performance improved by 16%. Combined with cage body, 540° panoramic image, emergency rescue call and other configurations, from structure to function, it comprehensively guards the safety of passengers and drivers.

Beyond excellent performance on the field, 212 is also committed to allowing ordinary owners to embrace off-road fun. At the celebration venue, the brand officially announced that the exclusive Khara-Tar modification kit will soon go online in the official mall. The kit includes practical accessories such as chassis armor, beadlock wheels, off-road tires, and recovery rescue equipment, allowing civilian version models to also unlock stronger off-road performance. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing Company, stated that the brand hopes to continue popularizing off-road culture and let more people rush towards the distance and love in their hearts.

Looking to the future, 212's off-road event map is still continuously expanding. The Kara Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and 2027 Khara-Tar Rally and other domestic and international top events have all been included in the brand plan, insisting on using events to force product technology upgrades. At the same time, the 2027 Khara-Tar User Driver Recruitment Plan has officially launched. The brand will also work with Han Wei to build the Champion Off-road Training Academy, providing professional training and competition channels for a wide range of off-road enthusiasts.

From professional field testing of products, to supporting services empowering users, to building an all-people participation off-road platform, 212 has always remained true to its original intention. Every 212 off-road vehicle carries the off-road dreams of countless owners, and the brand will continue to move forward, letting every person who loves off-road be able to rush towards their own "Khara-Tar Dream".

6 月 6 日，212 越野車環塔拉力賽收官慶典於青島舉辦，體育從業人員、職業車手、參賽用戶及後勤團隊齊聚，回顧 2026 環塔 7500 公里極限賽事成果。本次環塔成績並非單次賽事的短期高光，而是 212 倚靠賽事驗證技術、落地產品、搭建用戶體系的階段性落地成果，從賽事表現到全產業鏈佈局，能夠清晰梳理出品牌務實的發展路徑與長期成長邏輯。

在總長 7500 公里、地貌複雜多變的環塔賽程中，行業多數參賽車輛普遍採用大幅度改裝方案優化動力與底盤，212 反其道而行，以近乎原廠量產狀態的 T01 車型參賽，用 2.0T 動力直面 3.0T 改裝車型，完成跨級別競技。賽事關鍵賽段 SS10-SS13 斬獲兩冠一亞，拿下 T2.1 量產組廠商隊亞軍，同時成為組別唯一全隊完賽廠商。量產原車拿下專業賽事名次，直接打破硬派越野領域「原廠車無法適配頂級拉力賽事」的行業慣性認知，以實戰數據完成產品硬實力背書。

成績依托於系統化的硬件研發落地。T01 標配 2.0T 動力總成與采埃孚 8AT 變速箱，搭配博格華納分動器，低速四驅扭力放大 2.64 倍，解決中小排量車型越野低扭不足痛點；非承載車身 + 前後整體橋的傳統硬派架構，疊加針對戈壁路況專屬調校底盤與全車鍍鋅鋼板，在顛簸、碎石、重載工況下保持車身穩定性；乘員艙結構補強、安全配置配齊，實現極限越野性能與民用安全標準兼顧。整套硬件並非為賽事臨時訂製，而是面向終端用戶的量產配置，賽事本質成為產品可靠性的露天耐久測試場。

區別於多數車企賽事僅作品牌宣傳的淺層打法，212 完成賽事成果市場化轉化。慶典官宣環塔實測改裝套件上架官方商城，底盤防護、越野輪轂、脫困裝備等經過極限路況驗證的配件面向普通消費者銷售，實現賽場技術民用化落地。這套模式打通賽事研發與終端消費的鏈路，將賽事投入轉化為產品增值點，拓寬車型後續衍生收益，是硬派越野品牌商業化的有效探索。

在中長期戰略層面，212 已敲定喀爾拉力賽、馬來西亞雨林賽、阿拉善 T3、2027 環塔等多場國內外賽事參賽計劃，持續以多地域、多地貌賽事反向驅動整車研發迭代。同步啟動 2027 環塔民間車手招募，聯合韓魏設立專業越野培訓學院，面向普通車主提供系統化參賽培訓。此舉跳出單一造車邏輯，構建「車輛產品 + 改裝配件 + 越野培訓 + 賽事參賽」的完整用戶生態。

縱觀國內硬派越野車市場，同質化改裝、賽事營銷流於表面是普遍現狀。212 以環塔為支點，一邊用嚴苛賽事打磨量產車核心性能，一邊圍繞用戶需求延伸越野配套服務與參賽渠道，由單一整車製造商，向越野生活服務商轉型。依托產品實力打底、全鏈路生態加持 212 的產品競爭力與品牌護城河持續增厚，在國內硬派越野細分賽道具備持續向上的確定性。

On June 6, the 212 off-road vehicle held the Hetai finale celebration in Qingdao. Han Qiaosheng, Han Wei, and 212 team members jointly reviewed the journey of this event.

In the recently concluded 2026 China Hetai International Rally, the 212 off-road team competed with production cars in near-stock condition, covering a total distance of 7,500 kilometers and completing the cross-level challenge of "2.0T against 3.0T". They won two championships and one runner-up title in the SS10 to SS13 stages. Finally, they became the only brand in the T2.1 production group manufacturer team to complete 100% of the race and obtained the manufacturer team runner-up position in this category.

The competing vehicle T01 has not undergone heavy racing modifications, equipped with a 2.0T engine and ZF 8AT transmission, paired with a BorgWarner heavy-duty transfer case, amplifying torque 2.64 times in 4L mode. It features a body-on-frame design with front and rear solid axles, with the chassis specially tuned for Hetai road conditions and the body made of galvanized steel. The passenger cabin roof load capacity is increased by 16%, equipped with 540° panoramic imaging and emergency call rescue functionality.

212 announced that Hetai modification kits will soon arrive at the official mall, including underbody armor, beadlock wheels, off-road tires, and recovery equipment. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing, stated: "212 aims to popularize off-road culture, giving more people the opportunity for that seed regarding distance and dreams in their hearts to take root and grow."

In the future, 212 has planned events including the Dakar Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Hetai, and has launched the 2027 Hetai user driver recruitment plan. It will collaborate with Han Wei to establish a Champion Off-road Training Academy, providing systematic pre-race guidance.

6 月 6 日，212 越野車在青島舉辦環塔收官慶典。韓喬生、韓魏及 212 車隊成員共同回顧咗本屆賽事歷程。

喺剛剛結束嘅 2026 中國環塔國際拉力賽中，212 越野車隊以接近原廠狀態嘅量產車出戰，總里程 7500 公里，完成“2.0T 對陣 3.0T”嘅越級挑戰。喺 SS10 至 SS13 賽段斬獲兩冠一亞，最終成為 T2.1 量產組廠商隊唯一 100% 完賽嘅品牌，並獲得該組別廠商隊亞軍。

參賽車輛 T01 未經重度賽事改裝，搭載 2.0T 引擎與采埃孚 8AT 變速箱，配合博格華納大分動器，4L 模式下扭力放大 2.64 倍。非承載式車身搭配前後整體橋，底盤經環塔路況專項調校，車身採用鍍鋅板。乘員艙頂部承載力提升 16%，配備 540°全景影像及緊急呼叫救援功能。

212 宣佈環塔改裝套件即將登陸官方商城，包含底盤護甲、防脫輪轂、越野輪胎及脫困裝備。212 越野車營銷公司總經理何兆鵬表示：“212 要將越野文化普及，讓更多人心入度嗰顆關於遠方同夢想嘅種子，有機會生根發芽。”

未來，212 已規劃達喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽及 2027 環塔等賽事，並啟動 2027 環塔用戶車手招募計劃，將與韓魏聯合成立冠軍越野培訓學院，提供系統化賽前指導。

6 月 6 日，212 越野車環塔拉力賽收官慶典於青島舉辦，體育從業人員、職業車手、參賽用戶及後勤團隊齊聚，回顧 2026 環塔 7500 公里極限賽事成果。本次環塔成績並非單次賽事的短期高光，而是 212 倚靠賽事驗證技術、落地產品、搭建用戶體系的階段性落地成果，從賽事表現到全產業鏈佈局，能夠清晰梳理出品牌務實的發展路徑與長期成長邏輯。

在總長 7500 公里、地貌複雜多變的環塔賽程中，行業多數參賽車輛普遍採用大幅度改裝方案優化動力與底盤，212 反其道而行，以近乎原廠量產狀態的 T01 車型參賽，用 2.0T 動力直面 3.0T 改裝車型，完成跨級別競技。賽事關鍵賽段 SS10-SS13 斬獲兩冠一亞，拿下 T2.1 量產組廠商隊亞軍，同時成為組別唯一全隊完賽廠商。量產原車拿下專業賽事名次，直接打破硬派越野領域「原廠車無法適配頂級拉力賽事」的行業慣性認知，以實戰數據完成產品硬實力背書。

成績依托於系統化的硬件研發落地。T01 標配 2.0T 動力總成與采埃孚 8AT 變速箱，搭配博格華納分動器，低速四驅扭力放大 2.64 倍，解決中小排量車型越野低扭不足痛點；非承載車身 + 前後整體橋的傳統硬派架構，疊加針對戈壁路況專屬調校底盤與全車鍍鋅鋼板，在顛簸、碎石、重載工況下保持車身穩定性；乘員艙結構補強、安全配置配齊，實現極限越野性能與民用安全標準兼顧。整套硬件並非為賽事臨時訂製，而是面向終端用戶的量產配置，賽事本質成為產品可靠性的露天耐久測試場。

區別於多數車企賽事僅作品牌宣傳的淺層打法，212 完成賽事成果市場化轉化。慶典官宣環塔實測改裝套件上架官方商城，底盤防護、越野輪轂、脫困裝備等經過極限路況驗證的配件面向普通消費者銷售，實現賽場技術民用化落地。這套模式打通賽事研發與終端消費的鏈路，將賽事投入轉化為產品增值點，拓寬車型後續衍生收益，是硬派越野品牌商業化的有效探索。

在中長期戰略層面，212 已敲定喀爾拉力賽、馬來西亞雨林賽、阿拉善 T3、2027 環塔等多場國內外賽事參賽計劃，持續以多地域、多地貌賽事反向驅動整車研發迭代。同步啟動 2027 環塔民間車手招募，聯合韓魏設立專業越野培訓學院，面向普通車主提供系統化參賽培訓。此舉跳出單一造車邏輯，構建「車輛產品 + 改裝配件 + 越野培訓 + 賽事參賽」的完整用戶生態。

縱觀國內硬派越野車市場，同質化改裝、賽事營銷流於表面是普遍現狀。212 以環塔為支點，一邊用嚴苛賽事打磨量產車核心性能，一邊圍繞用戶需求延伸越野配套服務與參賽渠道，由單一整車製造商，向越野生活服務商轉型。依托產品實力打底、全鏈路生態加持 212 的產品競爭力與品牌護城河持續增厚，在國內硬派越野細分賽道具備持續向上的確定性。

On June 6, the 212 Off-road Vehicle Khara-Tar Rally Finale Celebration was successfully held in Qingdao. The event venue was full of stars, with famous sports host Han Qiaosheng and professional racer Han Wei personally attending. 212 manufacturer team, user team drivers, and the technical logistics team that provided protection throughout the journey were all present. Everyone gathered to relive the passionate journey of the 212 team galloping across the desert and Gobi in this year's Khara-Tar Rally, putting a perfect period to this extreme off-road journey.

The just-concluded 2026 China Khara-Tar International Rally covered a total distance of up to 7,500 kilometers. Complex and changeable road conditions and severe environmental tests challenged every participating vehicle and driver. The 212 team that departed this time stood out remarkably. Participating vehicles basically remained in their original factory production state, facing a group of 3.0T models directly with 2.0T power, completing a cross-level challenge of strength. In multiple key stages from SS10 to SS13, the team successively achieved excellent results with two championships and one runner-up. Finally, 212 became the only brand in the T2.1 Production Group manufacturer team to achieve 100% completion for all members, and secured the runner-up position for the manufacturer team in this group, using hardcore strength to confirm the off-road foundation of production models.

The main model T01 participating this time did not undergo heavy race modifications; original factory configuration was sufficient to cope with the extreme field. The vehicle is equipped with a mature power combination of a 2.0T engine and ZF 8AT transmission. Low-end torque performance is outstanding. Whether climbing steep slopes in the Gobi or moving with a full load trailer, power performance is not inferior to large displacement models. Equipped with BorgWarner heavy-duty transfer case, low and high-speed gear shifting is smooth. After activating 4L mode, torque can be amplified 2.64 times. Power distribution is flexible and reasonable, output is stable during long-distance crossing, and failure rate is extremely low.

The body and chassis were also carefully refined. The body-on-frame body paired with front and rear solid axle structures keeps the body stable facing severe bumps on off-road surfaces, bomb pits, and other complex road conditions, and torsion resistance is outstanding when carrying heavy loads during crossing. The chassis was specially tuned for Khara-Tar extreme road conditions; original state can easily adapt to various outdoor complex terrains. The whole vehicle uses galvanized steel plates. Even encountering Gobi gravel scraping, it is not easy to rust. At the same time, the vehicle reinforced roof load-bearing capacity, overall performance improved by 16%. Combined with cage body, 540° panoramic image, emergency rescue call and other configurations, from structure to function, it comprehensively guards the safety of passengers and drivers.

Beyond excellent performance on the field, 212 is also committed to allowing ordinary owners to embrace off-road fun. At the celebration venue, the brand officially announced that the exclusive Khara-Tar modification kit will soon go online in the official mall. The kit includes practical accessories such as chassis armor, beadlock wheels, off-road tires, and recovery rescue equipment, allowing civilian version models to also unlock stronger off-road performance. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing Company, stated that the brand hopes to continue popularizing off-road culture and let more people rush towards the distance and love in their hearts.

Looking to the future, 212's off-road event map is still continuously expanding. The Kara Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and 2027 Khara-Tar Rally and other domestic and international top events have all been included in the brand plan, insisting on using events to force product technology upgrades. At the same time, the 2027 Khara-Tar User Driver Recruitment Plan has officially launched. The brand will also work with Han Wei to build the Champion Off-road Training Academy, providing professional training and competition channels for a wide range of off-road enthusiasts.

From professional field testing of products, to supporting services empowering users, to building an all-people participation off-road platform, 212 has always remained true to its original intention. Every 212 off-road vehicle carries the off-road dreams of countless owners, and the brand will continue to move forward, letting every person who loves off-road be able to rush towards their own "Khara-Tar Dream".

June 6, the 212 off-road vehicle Altay Rally finale ceremony landed in Qingdao. Han Qiaosheng, well-known driver Han Wei, manufacturers and amateur drivers, and event logistics teams gathered on-site to recap the just-concluded 2026 Altay International Rally. This year's event covered an extreme journey of 7,500 km. The 212 team relied on near-stock T01 mass-produced models, facing a host of 3.0T large-displacement competitors with 2.0T power, securing two wins and one runner-up in stages SS10 to SS13, winning the runner-up position in the T2.1 production factory team, and was the only participating manufacturer to achieve 100% course completion in this category. From the extreme battles on the Gobi sand fields to the glory summary at the offline ceremony, the old off-road IP proved with a practical fight: classic off-road is not just about preserving nostalgia; stock mass-produced cars can also stand on the podium of domestic top-tier rally events. The ordinary person's Altay off-road dream is taking root and sprouting.

The Altay Rally is known as the 'Eastern Dakar'. The 2026 session is considered the peak of difficulty in history by the industry. It spans across the northern and southern sides of the Tianshan Mountains, interwoven with desert, Gobi, Yardang, and shell crater road conditions. Over 60% of stages are shifting desert terrain, with partial stage surface temperatures breaking 60°C. Ultra-long distance high temperatures, continuous marches in no-man's-land caused many old teams to fail consecutively. The single ultra-long SS3 stage alone saw more than 30 vehicles suffer tire blowouts and more than 10 race cars helplessly withdraw, a tragic scene. The T2.1 category, as the core arena for factory mass-produced head-on showdown, rules clearly require that participating vehicles' power, chassis, gearbox, and other core hardware remain consistent with the mass-market production version. Only safety accessories like roll cages can be added, making it a 'strict open-air testing laboratory' for measuring a off-road vehicle's factory reliability. Against this background, 3.0T large-displacement models have long occupied category advantages. For small-displacement 2.0T models to break through was viewed by most off-road practitioners as an almost impossible task before the race.

No one expected that the old domestic off-road 212 would become the biggest dark horse of this event. The T01 battle cars that participated throughout had no heavy event modifications. The factory standard 2.0T turbocharged engine paired with ZF 8AT gearbox, assisted by BorgWarner large transfer case, 4L mode torque can be amplified 2.64 times. Under extreme operating conditions such as Gobi steep slope climbing and full-load towing, low-torque output is enough to rival large-displacement models. Long-distance crossing power remained smooth throughout, and failure rate was controlled at an extremely low level. At the body level, body-on-frame + front and rear solid axle classic hard-core architecture, combined with specialized optimized chassis tuning, faced continuous bumps and deep pit impacts, with body torsion resistance and deformation control performance standing out; full vehicle galvanized steel body calmly resisted Gobi gravel continuous scraping corrosion. Regarding safety configurations, the load-bearing capacity of the reinforced occupant cabin top increased by 16%. The cage body structure, paired with 540° panoramic imaging and emergency rescue call system, balanced extreme off-road performance with daily driving safety. This set of factory hardware configuration stood up to the solid real-world all-scenario verification in more than 7,000 km of bad road conditions.

At the finale ceremony scene, a group of Altay witnesses took turns sharing stage stories. From steady positioning earlier to preserve vehicle condition, to the latter half's devil desert stages suddenly powering up to sweep stage championships and runner-ups, drivers admitted that before the race no one was certain a 2.0T factory car could break out from a group of large-displacement opponents. The vehicle's stable and durable foundation was the key for the team to achieve full completion. Famous event host Han Qiaosheng commented on-site: "212 is a symbol of off-road nostalgia for generations of Chinese. In the past, people only remembered its classic history. Now it refreshes cognition with Altay results. Domestic hard-core off-road is breaking stereotypes with practical factory quality." Champion driver Han Wei also stated on-site: "T01 factory mechanical quality exceeded industry expectations. Relying on event data to polish products is a reliable path for domestic off-road brands to move steadily upwards."

Stage results landing in the consumer market was the heavy signal released by this ceremony. 212 officials officially announced at the event that the Altay same off-road modification kit will soon land on the brand's official mall. The kit includes chassis armor, beadlock wheels, professional off-road tires, and a full set of recovery and rescue equipment. All modification accessories have been tested on 212's 7,500 km extreme road conditions. Ordinary 212 owners do not need to modify the vehicle body significantly and can quickly upgrade off-road hardware to easily realize a cross-over switch from city commuting to wilderness crossing. 212 Off-Road Vehicle Marketing General Manager He Zhaopeng stated in the ceremony interview: "212's original intention was never to only be a race champion car, but to popularize off-road culture, giving every ordinary owner a chance for the off-road seeds in their hearts to take root and sprout. Verifying products at the Altay venue and benefiting users with modification kits is a key step for the brand to connect the race track and consumer market."

Focusing on future event layout, 212 has finalized the global off-road event map: the Altay Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Altay Rally are all included in the participation plan, continuously practicing the 'race promoting research' product development philosophy. In addition, the brand's two heavy user support plans were launched simultaneously: the 2027 Altay amateur driver national recruitment has officially started, ordinary owners have the chance to fight in the top Altay venue as drivers; partnering with champion driver Han Wei to build the Champion Off-Road Training Academy, providing systematic off-road teaching, pre-race training, and full-chain empowerment for race participation to national owners. From professional factory teams fighting international events to cultivating amateur off-road enthusiasts, 212 is building a complete national off-road ecosystem from products, events to user training.

Looking at the domestic hard-core off-road market, many brands fall into the quagmire of 'heavy track modifications for results, mass-market vehicles disconnected from race cars', while 212 chooses to go against the grain, insisting on factory mass-produced car participation, using Altay extreme road conditions to reverse-optimize mass-produced models, and then releasing off-road technology precipitated from the track to ordinary consumers. With more than 60 years of brand accumulation, 212 has long stepped out of the single-nostalgia marketing old road. The Altay 7,500 km yellow sand trial is a self-renewal of classic domestic off-road. When modification kits enter the mall and amateur drivers can go directly to the Altay venue, 'Every 212 has an Altay dream' is no longer a slogan, but a reality that can be touched upon landing.

In the future, accompanied by multiple domestic and international top events landing successively and the off-road training academy operating on a normalized basis, 212 will also continue to convert track technology into consumer product strength, letting domestic hard-core off-road not only gallop across the Gobi and Altay but also accompany thousands of owners to rush to the distant mountains and fields.

On June 6, the 212 off-road vehicle held the Hetai finale celebration in Qingdao. Han Qiaosheng, Han Wei, and 212 team members jointly reviewed the journey of this event.

In the recently concluded 2026 China Hetai International Rally, the 212 off-road team competed with production cars in near-stock condition, covering a total distance of 7,500 kilometers and completing the cross-level challenge of "2.0T against 3.0T". They won two championships and one runner-up title in the SS10 to SS13 stages. Finally, they became the only brand in the T2.1 production group manufacturer team to complete 100% of the race and obtained the manufacturer team runner-up position in this category.

The competing vehicle T01 has not undergone heavy racing modifications, equipped with a 2.0T engine and ZF 8AT transmission, paired with a BorgWarner heavy-duty transfer case, amplifying torque 2.64 times in 4L mode. It features a body-on-frame design with front and rear solid axles, with the chassis specially tuned for Hetai road conditions and the body made of galvanized steel. The passenger cabin roof load capacity is increased by 16%, equipped with 540° panoramic imaging and emergency call rescue functionality.

212 announced that Hetai modification kits will soon arrive at the official mall, including underbody armor, beadlock wheels, off-road tires, and recovery equipment. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing, stated: "212 aims to popularize off-road culture, giving more people the opportunity for that seed regarding distance and dreams in their hearts to take root and grow."

In the future, 212 has planned events including the Dakar Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Hetai, and has launched the 2027 Hetai user driver recruitment plan. It will collaborate with Han Wei to establish a Champion Off-road Training Academy, providing systematic pre-race guidance.

6 月 6 日，212 越野車環塔完賽慶典喺青島舉行。韓喬生、車手韓魏、廠商同用戶車隊嘅賽車手、賽事後勤團隊等環塔親歷者齊集現場，共同回顧 212 越野車隊國際拉力賽全程式，分享長達 7500 公里極限越野嘅參賽經歷同收穫。

在剛剛結束嘅 2026 中國環塔國際拉力賽中，212 越野車隊以近乎原廠狀態嘅量產車出戰，喺全程 7500 公里嘅極限征途入面，車隊完成"2.0T 對陣 3.0T"嘅大排量車型嘅越級挑戰，接連喺 SS10-SS13 賽段斬獲"兩冠一亞"嘅佳績，最終，212 成為 T2.1 量產組廠商隊唯一 100% 完賽嘅品牌，且榮獲該組別廠商隊亞軍。

本次嘅參賽車輛 T01 車型無重度賽事改裝，原廠標配嘅 2.0T 引擎同採埃孚 8AT 波箱，經過賽事全程檢驗，低扭爆發力出色，喺戈壁爬坡、滿載拖曳場合下，性能唔輸大排量車型。車輛搭配博格華納大分動箱，高速低速切換反應靈敏，開啟 4L 模式後扭矩可放大 2.64 倍，確保長途穿越動力輸出穩定且唔易出故障。車身結構方面，T01 採用非承載式車身搭配前後整體橋，輔以專項調校嘅強化底盤，面對越野顛簸路面同砲彈坑路段中，車身依舊穩固不變形，全車採用鍍鋅板車身，可有效抵禦戈壁碎石刮蹭同風沙腐蝕。安全層面同樣表現出色，T01 將乘員艙頂部承載力提升 16%，配合籠式車身結構搭配 540°全景影像、行車記錄儀以及緊急呼叫救援等功能，全方位守護駕乘人員安全。

為咗畀更多用戶切身體驗環塔賽事嘅魅力，212 宣佈環塔改裝套件即將上架登陸官方商城。套件涵蓋底盤護甲、防脫輪轂、越野輪胎及脫困救援裝備等。車主唔使大幅度改动车身，就能快速升級越野硬件，輕鬆實現越野夢。對此，212 越野車營銷公司總經理何兆鵬表示："212 要將越野文化普及，畀更多人心底嗰顆關於遠方同夢想嘅種子，有機會生根發芽。”

賽事佈局方面，212 已敲定全球化越野賽事版圖：達喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽及 2027 環塔拉力賽等國內外頂級賽事全部列入規劃，212 將持續以賽促研，依托極端賽事持續打磨產品。同時，212 正式啟動 2027 環塔用戶車手招募計劃，並將攜手韓魏成立冠軍越野培訓學院，面向全國車主提供系統化越野教學、賽前集訓、賽事參賽等全鏈條服務同賦能。

總結

如今國內硬派越野領域，唔少品牌會依靠重度改裝車型來衝擊賽事成績，而 212 始終堅持原廠量產車參賽，佢唔係單純情懷營銷嘅思路，而係透過環塔等極端賽事反向迭代、優化量產車型，將賽場沉澱嘅專業越野技術惠及每一位普通消費者。

6 月 6 日，212 越野車環塔拉力賽收官慶典落地青島，韓喬生、知名車手韓魏、廠商與民間車手、賽事後勤團隊齊聚現場，複盤剛剛落幕的 2026 環塔國際拉力賽。本屆賽事 7500 公里極限征途，212 車隊憑藉近乎原廠的 T01 量產車型，以 2.0T 動力直面一眾 3.0T 大排量競品，拿下 SS10 至 SS13 賽段兩冠一亞，斬獲 T2.1 量產組廠商隊亞軍，更是該組別唯一實現 100% 完賽的參賽廠商。從戈壁沙場的極限鏖戰到線下盛典的榮耀總結，老牌越野 IP 用一場實戰證明：經典越野不止留存情懷，原廠量產車同樣能站上國內頂級拉力賽事領獎台，普通人的環塔越野夢，正在落地生根。

環塔拉力賽素有「東方達喀爾」之稱，2026 屆賽事被圈內公認爲歷年難度頂峰，全程橫跨天山南北，沙漠、戈壁、雅丹、炮彈坑路況交織，超 60% 賽段爲流動沙漠地貌，部分賽段地表溫度突破 60℃，超長距離高溫、無人區連續奔襲讓不少老牌車隊接連折戟，單 SS3 超長賽段就出現三十餘台車輛爆胎、十餘台賽車無奈退賽的慘烈場面。T2.1 組別作爲原廠量產車正面對決的核心賽場，規則明確要求參賽車輛動力、底盤、變速箱等核心硬件與市售量產版保持一致，僅能加裝防滾架等安全配件，是衡量一款越野車原廠可靠性的「露天嚴苛試驗室」。在此背景下，3.0T 大排量車型常年佔據組別優勢，小排量 2.0T 車型想要突圍，在賽前被多數越野從業者視為幾乎不可能完成的任務。

誰也沒有料到，老牌國產越野 212 成爲本屆賽事最大黑馬。全程參賽的 T01 戰車無重度賽事改裝，原廠標準配備 2.0T 渦輪增壓引擎搭配採埃孚 8AT 變速箱，辅以博格華納大分動器，4L 模式扭矩可放大 2.64 倍。在戈壁陡坡攀爬、滿載拖曳等極限工況下，低扭輸出足以比肩大排量車型，長途穿越全程動力平穩，故障率被控制在極低水平。車身層面，非承重式車身 + 前後整體橋的經典硬派架構，搭配專項優化調校底盤，面對連綿顛簸與深坑衝擊，車身抗扭與形變控制表現亮眼；全車鍍鋅鋼板車身，從容抵禦戈壁碎石持續刮蹭腐蝕。安全配備上，強化後的乘員艙頂部承載力提升 16%，籠式車身結構搭配 540°全景影像、緊急救援呼叫系統，兼顧極限越野性能與日常駕駛安全，這套原廠硬件配置，在七千多公里惡劣路況中經受住了實打實的全場景驗證。

收官慶典現場，一眾環塔親歷者輪番分享賽場故事。從前期穩步卡位保存車況，到後半程魔鬼沙漠賽段驟然發力連斬賽段冠亞，車手們坦言，賽前沒人篤定 2.0T 原廠車能在「一眾」大排量對手中殺出重圍，車輛穩定耐用的底子，是車隊實現全員完賽的關鍵。知名賽事主持人韓喬生在現場點評：「212 是幾代國人的越野情懷符號，過去大家都只記得它的經典歷史，如今它用環塔成績刷新認知，國產硬派越野正在靠實打實的原廠品質打破刻板偏見。」冠軍車手韓魏也現場表態，T01 原廠機械素質超出行業預期，依托賽事數據打磨產品，是國產越野品牌穩步向上的可靠路線。

賽場成績落地民用市場，是本次慶典釋放的重磅信號。212 官方在活動中正式官宣，環塔同款越野改裝套件即將登陸品牌官方商城，套件包含底盤護甲、防脫輪轂、專業越野輪胎、全套脫困救援裝備。所有改裝配件均經過環塔 7500 公里極限路況實測，普通 212 車主無需大幅度改動車身，就能快速升級越野硬件，輕鬆實現從城市通勤到野外穿越的跨界切換。212 越野車營銷公司總經理何兆鵬在盛典受訪時表示：「212 的初衷從來不是只做賽場冠軍車，而是把越野文化大眾化，讓每一位普通車主心裡的越野種子，有落地發芽的機會。環塔賽場驗證產品，改裝套件普惠用戶，是品牌打通賽場與民用市場的關鍵一步。」

着眼未來賽事布局，212 已經敲定全球化越野賽事版圖：喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽以及 2027 年環塔拉力賽全部納入參賽規劃，持續踐行「以賽促研」產品研發思路。除此之外，品牌兩大重磅用戶扶持計劃同步啟動：2027 年環塔民間車手全國招募正式開啟，普通車主有機會以車手身份征戰頂級環塔賽場；攜手冠軍車手韓魏共建冠軍越野培訓學院，面向全國車主提供系統化越野教學、賽前集訓、賽事參賽全鏈條賦能。從職業廠隊征戰國際賽事，到培育民間越野愛好者，212 正在搭建一條從產品、賽事到用戶培養的完整全民越野生態鏈。

縱觀國內硬派越野市場，不少品牌陷入「賽場重度改裝拿成績，市售車型與賽車脫節」的怪圈，而 212 選擇反其道而行，堅持原廠量產車參賽，用環塔極端路況反向優化量產車型，再把賽場沉澱的越野技術下放給普通消費者。六十餘年品牌積澱，212 早已跳出單一情懷營銷的老路，環塔 7500 公里黃沙試煉，是經典國產越野的一次自我革新。當改裝套件走進商城、民間車手能直通環塔賽場，「每一輛 212 都有一個環塔夢」不再是一句宣傳口號，而是落地可觸的現實。

未來，隨着多場國內外頂級賽事接連落地與越野培訓學院常態化運營，212 還將持續把賽場技術轉化為民用產品實力，讓國產硬派越野不止馳騁戈壁環塔，更能陪伴萬千車主奔赴山野遠方。

6 月 6 日，212 越野車環塔完賽慶典在青島舉行。著名體育賽事主持人韓喬生、職業賽車手韓魏、212 越野車廠家隊車手、用戶隊車手以及技術後勤團隊等環塔親歷者齊聚一堂，共同回顧了 212 越野車車隊在本屆環塔拉力賽中的極限征程。

在剛剛落幕的 2026 中國環塔國際拉力賽中，212 越野車車隊以接近原廠狀態的量產車出戰，在總里程 7500 公里的極限征程中，完成“2.0T 對陣 3.0T"的越級挑戰，連連在 SS10-SS13 賽段斬獲“兩冠一亞”的佳績，最終成為 T2.1 量產組廠家隊唯一 100% 完賽的品牌，且榮獲該組別廠家隊亞軍。

本次的參賽車輛 T01 無重度賽車改裝，其搭載環塔同款動力總成——2.0T 引擎與采埃孚 8AT 波箱，經過賽事全程考驗，低扭爆發強勁，在戈壁爬坡、滿載拖曳時媲美大排氣量車款；配合博格華納大分動器，高低速切換迅捷，在 4L 模式下可將扭矩放大 2.64 倍，實現扭矩按需分配，確保長途穿越動力輸出穩定且不易故障。車身結構方面，T01 採用非承載式車身搭配前後整體橋，在越野顛簸路面與彈坑中行駛車身不變形，重載翻越時抗扭性極致；車底盤基於環塔極限路況進行專項優化調校，原廠出廠即可從容適配各種複雜路況，且全車車身採用鍍鋅板，無懼戈壁碎石刮蹭，不易鏽蝕。此外，T01 還強化了乘員艙的頂部承載力，性能提升 16%，配合籠式乘員艙設計、540°全景影像、行車記錄儀以及緊急呼叫救援等功能，為乘員人身安全提供了全方位的守護。

為了讓更多用戶切身感受環塔賽事的魅力，212 宣布環塔改裝套件即將登入官方商城。套件涵蓋車底盤護甲、防脫輪轂、越野輪胎及脫困救援裝備等，旨在為用戶的愛車賦予更強大的越野實力。從極限賽場的嚴苛驗證，到用戶生態的持續深耕，212 正依托賽事、產品與用戶的深度互動，幫助普通人實現越野夢。212 越野車營銷公司總經理何兆鵬表示：“212 要把越野文化普及，讓更多人心裡那顆關於遠方和夢想的種子，有機會生根發芽。”

關於未來的賽事計劃，212 也表示，達喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽及 2027 環塔拉力賽等一系列國內外頂級賽事均在規劃之中，212 將持續以賽促研。同時，212 正式啟動 2027 環塔用戶車手招募計劃，並將攜手韓魏成立冠軍越野培訓學院，為用戶提供系統化的賽前指導和參賽機遇。通過賽事打磨產品、依托培訓賦能用戶，212 正一步步落地全民越野的願景，讓每一部 212 都承載起屬於用戶的環塔夢。

On June 6, the 212 off-road vehicle held the Hetai finale celebration in Qingdao. Han Qiaosheng, Han Wei, and 212 team members jointly reviewed the journey of this event.

In the recently concluded 2026 China Hetai International Rally, the 212 off-road team competed with production cars in near-stock condition, covering a total distance of 7,500 kilometers and completing the cross-level challenge of "2.0T against 3.0T". They won two championships and one runner-up title in the SS10 to SS13 stages. Finally, they became the only brand in the T2.1 production group manufacturer team to complete 100% of the race and obtained the manufacturer team runner-up position in this category.

The competing vehicle T01 has not undergone heavy racing modifications, equipped with a 2.0T engine and ZF 8AT transmission, paired with a BorgWarner heavy-duty transfer case, amplifying torque 2.64 times in 4L mode. It features a body-on-frame design with front and rear solid axles, with the chassis specially tuned for Hetai road conditions and the body made of galvanized steel. The passenger cabin roof load capacity is increased by 16%, equipped with 540° panoramic imaging and emergency call rescue functionality.

212 announced that Hetai modification kits will soon arrive at the official mall, including underbody armor, beadlock wheels, off-road tires, and recovery equipment. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing, stated: "212 aims to popularize off-road culture, giving more people the opportunity for that seed regarding distance and dreams in their hearts to take root and grow."

In the future, 212 has planned events including the Dakar Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Hetai, and has launched the 2027 Hetai user driver recruitment plan. It will collaborate with Han Wei to establish a Champion Off-road Training Academy, providing systematic pre-race guidance.

6 月 6 日，212 越野車環塔收官慶典喺青島舉行。著名體育賽事主持人韓喬生、職業賽車手韓魏、212 越野車廠家隊車手、用戶隊車手以及技術後勤團隊等環塔親歷者齊聚一堂，共同回顧咗 212 越野車車隊喺本屆環塔拉力賽中嘅極限征程。

喺剛剛落幕嘅 2026 中國環塔國際拉力賽中，212 越野車車隊以接近原廠狀態嘅量產車出戰，喺總里程 7500 公里嘅極限征程中，完成「2.0T 對陣 3.0T」嘅越級挑戰，接連喺 SS10-SS13 賽段斬獲「兩冠一亞」嘅佳績，最終成為 T2.1 量產組廠家隊唯一 100% 完賽嘅品牌，且榮獲該組別廠家隊亞軍。

本次嘅參賽車輛 T01 無重度賽事改裝，其搭載環塔同款動力總成——2.0T 發動機與采埃孚 8AT 變速箱，經過賽事全程檢驗，低扭爆發強勁，喺戈壁爬坡、滿載拖拽時媲美大排量車型；配合博格華納大分動器，高低速切換迅捷，喺 4L 模式下可將扭矩放大 2.64 倍，實現扭矩按需分配，確保長途穿越動力輸出穩定且唔易故障。車身結構方面，T01 採用非承載式車身搭配前後整體橋，喺越野顛簸路面與炮彈坑中行駛車身不變形，重載翻越時抗扭性拉滿；底盤基於環塔極限路況進行專項優化調教，原廠出廠即可從容適配各種複雜路況，且全車車身採用鍍鋅板，無懼戈壁碎石刮蹭，唔易銹蝕。此外，T01 仲強化咗乘員艙嘅頂部承載力，性能提升 16%，配合籠式乘員艙設計、540°全景影像、行車紀錄儀以及緊急呼叫救援等功能，為乘員人身安全提供咗全方位嘅守護。

為咗讓更多用戶切身感受環塔賽事嘅魅力，212 宣布環塔改裝套件即將登陸官方商城。套件涵蓋底盤護甲、防脫輪轂、越野輪胎及脫困救援裝備等，旨在為用戶嘅愛車賦予更強大嘅越野實力。從極限賽場嘅嚴苛驗證，到用戶生態嘅持續深耕，212 正倚靠賽事、產品與用戶嘅深度互動，幫助普通人實現越野夢。212 越野車營銷公司總經理何兆鵬表示：「212 要將越野文化普及，讓更多人心中嗰顆關於遠方同夢想嘅種子，有機會生根發芽。」

關於未來嘅賽事計劃，212 亦都表示，達喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽及 2027 環塔拉力賽等一系列國內外頂級賽事均在規劃之中，212 將持續以賽促研。同時，212 正式啟動 2027 環塔用戶車手招募計劃，並將攜手韓魏成立冠軍越野培訓學院，為用戶提供系統化嘅賽前指導同參賽機遇。通過賽事打磨產品、倚靠培訓賦能用戶，212 正一步步落地全民越野嘅願景，讓每一部 212 都承載起屬於用戶嘅環塔夢。

June 6, the 212 Off-road Vehicle Huan Ta Closing Ceremony was held in Qingdao.

In the just concluded 2026 China Huan Ta International Rally, the 212 Off-road Vehicle team competed with mass-produced vehicles close to stock condition. During the 7,500 km extreme journey, they completed the cross-level challenge of '2.0T vs 3.0T', successively achieving 'two championships and one runner-up' in stages SS10-SS13. Finally, they became the only brand in the T2.1 Mass Production Manufacturer Team to complete 100% of the race, and won the runner-up title for the Manufacturer Team in that category.

The participating vehicle T01 this time has no heavy race modifications. It is equipped with the Huan Ta same powertrain -- 2.0T engine and ZF 8AT transmission. After testing throughout the event, the low-end torque burst is powerful, comparable to large-displacement models during Gobi climbing and full-load towing. Combined with BorgWarner large transfer case, high/low speed switching is swift. In 4L mode, torque can be amplified 2.64 times, achieving torque distribution on demand, ensuring stable power output during long-distance travel and less prone to failure. In terms of body structure, T01 adopts a non-load-bearing body with front and rear solid axles. The body does not deform when driving on off-road bumpy roads or potholes, and torsional rigidity is maxed out during heavy-load crossing. The chassis is specially optimized for Huan Ta extreme road conditions, ready to adapt to various complex road conditions straight from the factory. The entire body uses galvanized plates, fearless of Gobi gravel scrapes and not easy to rust. Additionally, T01 reinforces the roof load-bearing capacity of the passenger cabin with a 16% performance improvement. Combined with cage passenger cabin design, 540° panoramic imaging, dash cams, and emergency rescue call functions, it provides all-round protection for passenger safety.

In order to let more users personally feel the charm of the Huan Ta event, 212 announced that the Huan Ta modification kit will soon be available on the official store. The kit covers chassis armor, anti-departure wheels, off-road tires, and recovery equipment, etc., aiming to endow users' beloved cars with stronger off-road strength. From the strict verification on the extreme racing field to the continuous deepening of the user ecosystem, 212 is relying on the deep interaction between events, products, and users to help ordinary people realize their off-road dreams. Mr. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing, stated: "212 wants to popularize off-road culture, letting the seed about distance and dreams in the hearts of more people have the opportunity to take root and grow."

Regarding future event plans, 212 also stated that the Dakar Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and a series of top domestic and international events such as the 2027 Huan Ta Rally are all in the planning stage. 212 will continue to promote research through racing. At the same time, 212 has officially launched the 2027 Huan Ta User Driver Recruitment Plan and will partner with Han Wei to establish the Champion Off-road Training Academy, providing users with systematic pre-race guidance and racing opportunities. Through polishing products via events and empowering users through training, 212 is step by step realizing the vision of public off-roading, allowing every 212 to carry the user's own Huan Ta dream.

6 月 6 日，212 越野車環塔拉力賽收官慶典落地青島，韓喬生、知名車手韓魏、廠商與民間車手、賽事後勤團隊齊聚現場，複盤剛剛落幕的 2026 環塔國際拉力賽。本屆賽事 7500 公里極限征途，212 車隊憑藉近乎原廠的 T01 量產車型，以 2.0T 動力直面一眾 3.0T 大排量競品，拿下 SS10 至 SS13 賽段兩冠一亞，斬獲 T2.1 量產組廠商隊亞軍，更是該組別唯一實現 100% 完賽的參賽廠商。從戈壁沙場的極限鏖戰到線下盛典的榮耀總結，老牌越野 IP 用一場實戰證明：經典越野不止留存情懷，原廠量產車同樣能站上國內頂級拉力賽事領獎台，普通人的環塔越野夢，正在落地生根。

環塔拉力賽素有「東方達喀爾」之稱，2026 屆賽事被圈內公認爲歷年難度頂峰，全程橫跨天山南北，沙漠、戈壁、雅丹、炮彈坑路況交織，超 60% 賽段爲流動沙漠地貌，部分賽段地表溫度突破 60℃，超長距離高溫、無人區連續奔襲讓不少老牌車隊接連折戟，單 SS3 超長賽段就出現三十餘台車輛爆胎、十餘台賽車無奈退賽的慘烈場面。T2.1 組別作爲原廠量產車正面對決的核心賽場，規則明確要求參賽車輛動力、底盤、變速箱等核心硬件與市售量產版保持一致，僅能加裝防滾架等安全配件，是衡量一款越野車原廠可靠性的「露天嚴苛試驗室」。在此背景下，3.0T 大排量車型常年佔據組別優勢，小排量 2.0T 車型想要突圍，在賽前被多數越野從業者視為幾乎不可能完成的任務。

誰也沒有料到，老牌國產越野 212 成爲本屆賽事最大黑馬。全程參賽的 T01 戰車無重度賽事改裝，原廠標準配備 2.0T 渦輪增壓引擎搭配採埃孚 8AT 變速箱，辅以博格華納大分動器，4L 模式扭矩可放大 2.64 倍。在戈壁陡坡攀爬、滿載拖曳等極限工況下，低扭輸出足以比肩大排量車型，長途穿越全程動力平穩，故障率被控制在極低水平。車身層面，非承重式車身 + 前後整體橋的經典硬派架構，搭配專項優化調校底盤，面對連綿顛簸與深坑衝擊，車身抗扭與形變控制表現亮眼；全車鍍鋅鋼板車身，從容抵禦戈壁碎石持續刮蹭腐蝕。安全配備上，強化後的乘員艙頂部承載力提升 16%，籠式車身結構搭配 540°全景影像、緊急救援呼叫系統，兼顧極限越野性能與日常駕駛安全，這套原廠硬件配置，在七千多公里惡劣路況中經受住了實打實的全場景驗證。

收官慶典現場，一眾環塔親歷者輪番分享賽場故事。從前期穩步卡位保存車況，到後半程魔鬼沙漠賽段驟然發力連斬賽段冠亞，車手們坦言，賽前沒人篤定 2.0T 原廠車能在「一眾」大排量對手中殺出重圍，車輛穩定耐用的底子，是車隊實現全員完賽的關鍵。知名賽事主持人韓喬生在現場點評：「212 是幾代國人的越野情懷符號，過去大家都只記得它的經典歷史，如今它用環塔成績刷新認知，國產硬派越野正在靠實打實的原廠品質打破刻板偏見。」冠軍車手韓魏也現場表態，T01 原廠機械素質超出行業預期，依托賽事數據打磨產品，是國產越野品牌穩步向上的可靠路線。

賽場成績落地民用市場，是本次慶典釋放的重磅信號。212 官方在活動中正式官宣，環塔同款越野改裝套件即將登陸品牌官方商城，套件包含底盤護甲、防脫輪轂、專業越野輪胎、全套脫困救援裝備。所有改裝配件均經過環塔 7500 公里極限路況實測，普通 212 車主無需大幅度改動車身，就能快速升級越野硬件，輕鬆實現從城市通勤到野外穿越的跨界切換。212 越野車營銷公司總經理何兆鵬在盛典受訪時表示：「212 的初衷從來不是只做賽場冠軍車，而是把越野文化大眾化，讓每一位普通車主心裡的越野種子，有落地發芽的機會。環塔賽場驗證產品，改裝套件普惠用戶，是品牌打通賽場與民用市場的關鍵一步。」

着眼未來賽事布局，212 已經敲定全球化越野賽事版圖：喀爾拉力賽、馬來西亞沙巴國際雨林賽、阿拉善 T3 挑戰賽以及 2027 年環塔拉力賽全部納入參賽規劃，持續踐行「以賽促研」產品研發思路。除此之外，品牌兩大重磅用戶扶持計劃同步啟動：2027 年環塔民間車手全國招募正式開啟，普通車主有機會以車手身份征戰頂級環塔賽場；攜手冠軍車手韓魏共建冠軍越野培訓學院，面向全國車主提供系統化越野教學、賽前集訓、賽事參賽全鏈條賦能。從職業廠隊征戰國際賽事，到培育民間越野愛好者，212 正在搭建一條從產品、賽事到用戶培養的完整全民越野生態鏈。

縱觀國內硬派越野市場，不少品牌陷入「賽場重度改裝拿成績，市售車型與賽車脫節」的怪圈，而 212 選擇反其道而行，堅持原廠量產車參賽，用環塔極端路況反向優化量產車型，再把賽場沉澱的越野技術下放給普通消費者。六十餘年品牌積澱，212 早已跳出單一情懷營銷的老路，環塔 7500 公里黃沙試煉，是經典國產越野的一次自我革新。當改裝套件走進商城、民間車手能直通環塔賽場，「每一輛 212 都有一個環塔夢」不再是一句宣傳口號，而是落地可觸的現實。

未來，隨着多場國內外頂級賽事接連落地與越野培訓學院常態化運營，212 還將持續把賽場技術轉化為民用產品實力，讓國產硬派越野不止馳騁戈壁環塔，更能陪伴萬千車主奔赴山野遠方。

June 6, 212 off-road vehicle Ring-Tar conclusion ceremony was held in Qingdao. Han Qiaosheng, driver Han Wei, manufacturers and user fleet racing drivers, race logistics teams, and other Ring-Tar participants gathered at the scene, jointly reviewing the full schedule of the 212 off-road vehicle team international rally, sharing their 7500km extreme off-road racing experience and gains.

In the just concluded 2026 China Ring-Tar International Rally, the 212 off-road vehicle team competed with mass-produced vehicles in near-factory condition. In the 7500km extreme journey, the team completed the cross-level challenge of displacing '2.0T against 3.0T' large displacement vehicles, continuously achieving 'two champions and one runner-up' results in the SS10-SS13 stages. Finally, 212 became the only brand with 100% completion rate among manufacturer teams in the T2.1 production group, and won the runner-up position for manufacturer teams in this group.

The participating T01 model vehicles this time had no heavy competition modifications. The factory standard 2.0T engine and ZF 8AT transmission, after testing the entire race, the low-end torque burst was excellent. In Gobi climbing and full-load towing scenarios, performance did not lose to large displacement vehicles. The vehicle was equipped with a BorgWarner large transfer case, high and low speed switching response was sensitive. After turning on 4L mode, torque can be amplified 2.64 times, ensuring stable power output for long-distance travel and less prone to failure. Regarding body structure, T01 uses a body-on-frame structure with front and rear solid axles, supplemented by a specialized tuned reinforced chassis. Facing off-road bumpy roads and pothole sections, the body remained stable and did not deform. The whole vehicle uses galvanized body panels, effectively resisting Gobi gravel scratches and wind-sand corrosion. Safety level also performed excellently. T01 increased the passenger cabin top load-bearing capacity by 16%, paired with cage body structure, 540° panoramic imaging, driving recorder, and emergency call rescue functions, protecting the safety of passengers comprehensively.

To allow more users to personally feel the charm of the Ring-Tar event, 212 announced that the Ring-Tar modification kit is about to launch on the official mall. The kit covers chassis armor, anti-tire drop rims, off-road tires, and recovery equipment. Car owners do not need to modify the body significantly, can quickly upgrade off-road hardware, and easily realize the off-road dream. To this, 212 Off-road Vehicle Marketing General Manager He Zhaopeng stated: "212 will popularize off-road culture, giving more people a chance for that seed about the distance and dreams in their hearts to take root and sprout."

Regarding event layout, 212 has finalized the global off-road event map. Dakar Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and 2027 Ring-Tar Rally and other domestic and international top events are all included in the plan. 212 will continue to promote research through racing, relying on extreme events to continuously polish products. At the same time, 212 officially launched the 2027 Ring-Tar user driver recruitment plan, and will partner with Han Wei to establish a Champion Off-road Training Academy, providing nationwide car owners with systematic off-road teaching, pre-race training, event participation, etc. full-chain services and empowerment.

Summary

Nowadays in the domestic tough off-road field, many brands rely on heavily modified vehicles to compete for race results, while 212 always insists on competing with factory mass-produced vehicles. It is not simply a sentiment marketing approach, but rather by reverse iterating and optimizing mass-produced models through extreme events such as Ring-Tar, making the professional off-road technology accumulated on the race track accessible to every ordinary consumer.

On June 6, the 212 Off-road Vehicle Ring of Tarim Rally Conclusion Celebration was held in Qingdao. Sports practitioners, professional drivers, participating users, and logistics teams gathered to review the 2026 Ring of Tarim 7,500-kilometer extreme event results. This Ring of Tarim performance is not merely a short-term highlight of a single event, but rather the phased outcome of 212 validating technology through events, launching products, and building a user system. From event performance to full industry chain layout, a pragmatic development path and long-term growth logic of the brand can be clearly outlined.

In the 7,500-kilometer Ring of Tarim race course with complex and changeable terrain, most competing vehicles in the industry generally adopt significant modification schemes to optimize power and chassis. 212 went against the grain, participating with the T01 model in near-original mass-production status, facing 3.0T modified models with 2.0T power, and completing cross-class competition. In key event sections SS10-SS13, it secured two championships and one runner-up, won the runner-up position in the T2.1 production manufacturer team, and simultaneously became the only manufacturer in the category with all crew finishing the race. Winning professional event rankings with mass-produced original vehicles directly breaks the industry inertia that "original vehicles cannot adapt to top-tier rally events", backing up product hard power with practical combat data.

Achievements rely on the implementation of systematic hardware R&D. The T01 comes standard with a 2.0T powertrain and ZF 8AT transmission, paired with a BorgWarner transfer case, amplifying low-speed four-wheel drive torque 2.64 times, solving the pain point of insufficient low torque for small-to-medium displacement off-road vehicles; a traditional hardcore architecture with non-load-bearing body plus front and rear solid axles, combined with chassis specifically tuned for Gobi conditions and full vehicle galvanized steel sheets, maintains body stability under bumpy, gravel, and heavy-load conditions; reinforced occupant cabin structure and complete safety configurations balance extreme off-road performance with civil safety standards. The entire hardware set is not custom-made for the event temporarily, but mass-production configuration aimed at end users, effectively turning the event into an open-air durability test site for product reliability.

Distinct from the shallow approach of most automaker events limited to brand promotion, 212 completed the market conversion of event results. The celebration announced that the Ring of Tarim tested modification kit is listed on the official mall. Accessories such as chassis protection, off-road wheels, and recovery equipment, verified through extreme road conditions, are sold to ordinary consumers, achieving the civilianization of track technology. This model connects event R&D and end-user consumption, converting event investment into product value points, broadening subsequent derivative revenue for the model, representing an effective exploration for hardcore off-road brand commercialization.

In the medium-to-long term strategic layer, 212 has finalized participation plans for multiple domestic and international events including the Silk Road Rally, Malaysia Rainforest Race, Alxa T3, 2027 Ring of Tarim, and others, continuously driving whole vehicle R&D iteration via multi-region, multi-terrain events. Simultaneously launched the 2027 Ring of Tarim amateur driver recruitment, established a professional off-road training academy jointly with Han Wei, providing systematic event training for ordinary car owners. This move breaks out of single vehicle manufacturing logic and builds a complete user ecosystem of "Vehicle Products + Modification Accessories + Off-road Training + Event Participation".

Looking across the domestic hardcore off-road vehicle market, homogenized modifications and superficial event marketing are the general status quo. 212 uses the Ring of Tarim as a fulcrum, refining mass-produced vehicle core performance on one side with rigorous events, and on the other side extending off-road supporting services and participation channels around user needs, transforming from a single vehicle manufacturer to an off-road life service provider. Relying on product strength as a foundation and supported by a full-link ecosystem, 212's product competitiveness and brand moat continue to thicken, possessing continuous upward certainty in the domestic hardcore off-road niche track.

June 6, the 212 off-road vehicle Altay Rally finale ceremony landed in Qingdao. Han Qiaosheng, well-known driver Han Wei, manufacturers and amateur drivers, and event logistics teams gathered on-site to recap the just-concluded 2026 Altay International Rally. This year's event covered an extreme journey of 7,500 km. The 212 team relied on near-stock T01 mass-produced models, facing a host of 3.0T large-displacement competitors with 2.0T power, securing two wins and one runner-up in stages SS10 to SS13, winning the runner-up position in the T2.1 production factory team, and was the only participating manufacturer to achieve 100% course completion in this category. From the extreme battles on the Gobi sand fields to the glory summary at the offline ceremony, the old off-road IP proved with a practical fight: classic off-road is not just about preserving nostalgia; stock mass-produced cars can also stand on the podium of domestic top-tier rally events. The ordinary person's Altay off-road dream is taking root and sprouting.

The Altay Rally is known as the 'Eastern Dakar'. The 2026 session is considered the peak of difficulty in history by the industry. It spans across the northern and southern sides of the Tianshan Mountains, interwoven with desert, Gobi, Yardang, and shell crater road conditions. Over 60% of stages are shifting desert terrain, with partial stage surface temperatures breaking 60°C. Ultra-long distance high temperatures, continuous marches in no-man's-land caused many old teams to fail consecutively. The single ultra-long SS3 stage alone saw more than 30 vehicles suffer tire blowouts and more than 10 race cars helplessly withdraw, a tragic scene. The T2.1 category, as the core arena for factory mass-produced head-on showdown, rules clearly require that participating vehicles' power, chassis, gearbox, and other core hardware remain consistent with the mass-market production version. Only safety accessories like roll cages can be added, making it a 'strict open-air testing laboratory' for measuring a off-road vehicle's factory reliability. Against this background, 3.0T large-displacement models have long occupied category advantages. For small-displacement 2.0T models to break through was viewed by most off-road practitioners as an almost impossible task before the race.

No one expected that the old domestic off-road 212 would become the biggest dark horse of this event. The T01 battle cars that participated throughout had no heavy event modifications. The factory standard 2.0T turbocharged engine paired with ZF 8AT gearbox, assisted by BorgWarner large transfer case, 4L mode torque can be amplified 2.64 times. Under extreme operating conditions such as Gobi steep slope climbing and full-load towing, low-torque output is enough to rival large-displacement models. Long-distance crossing power remained smooth throughout, and failure rate was controlled at an extremely low level. At the body level, body-on-frame + front and rear solid axle classic hard-core architecture, combined with specialized optimized chassis tuning, faced continuous bumps and deep pit impacts, with body torsion resistance and deformation control performance standing out; full vehicle galvanized steel body calmly resisted Gobi gravel continuous scraping corrosion. Regarding safety configurations, the load-bearing capacity of the reinforced occupant cabin top increased by 16%. The cage body structure, paired with 540° panoramic imaging and emergency rescue call system, balanced extreme off-road performance with daily driving safety. This set of factory hardware configuration stood up to the solid real-world all-scenario verification in more than 7,000 km of bad road conditions.

At the finale ceremony scene, a group of Altay witnesses took turns sharing stage stories. From steady positioning earlier to preserve vehicle condition, to the latter half's devil desert stages suddenly powering up to sweep stage championships and runner-ups, drivers admitted that before the race no one was certain a 2.0T factory car could break out from a group of large-displacement opponents. The vehicle's stable and durable foundation was the key for the team to achieve full completion. Famous event host Han Qiaosheng commented on-site: "212 is a symbol of off-road nostalgia for generations of Chinese. In the past, people only remembered its classic history. Now it refreshes cognition with Altay results. Domestic hard-core off-road is breaking stereotypes with practical factory quality." Champion driver Han Wei also stated on-site: "T01 factory mechanical quality exceeded industry expectations. Relying on event data to polish products is a reliable path for domestic off-road brands to move steadily upwards."

Stage results landing in the consumer market was the heavy signal released by this ceremony. 212 officials officially announced at the event that the Altay same off-road modification kit will soon land on the brand's official mall. The kit includes chassis armor, beadlock wheels, professional off-road tires, and a full set of recovery and rescue equipment. All modification accessories have been tested on 212's 7,500 km extreme road conditions. Ordinary 212 owners do not need to modify the vehicle body significantly and can quickly upgrade off-road hardware to easily realize a cross-over switch from city commuting to wilderness crossing. 212 Off-Road Vehicle Marketing General Manager He Zhaopeng stated in the ceremony interview: "212's original intention was never to only be a race champion car, but to popularize off-road culture, giving every ordinary owner a chance for the off-road seeds in their hearts to take root and sprout. Verifying products at the Altay venue and benefiting users with modification kits is a key step for the brand to connect the race track and consumer market."

Focusing on future event layout, 212 has finalized the global off-road event map: the Altay Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Altay Rally are all included in the participation plan, continuously practicing the 'race promoting research' product development philosophy. In addition, the brand's two heavy user support plans were launched simultaneously: the 2027 Altay amateur driver national recruitment has officially started, ordinary owners have the chance to fight in the top Altay venue as drivers; partnering with champion driver Han Wei to build the Champion Off-Road Training Academy, providing systematic off-road teaching, pre-race training, and full-chain empowerment for race participation to national owners. From professional factory teams fighting international events to cultivating amateur off-road enthusiasts, 212 is building a complete national off-road ecosystem from products, events to user training.

Looking at the domestic hard-core off-road market, many brands fall into the quagmire of 'heavy track modifications for results, mass-market vehicles disconnected from race cars', while 212 chooses to go against the grain, insisting on factory mass-produced car participation, using Altay extreme road conditions to reverse-optimize mass-produced models, and then releasing off-road technology precipitated from the track to ordinary consumers. With more than 60 years of brand accumulation, 212 has long stepped out of the single-nostalgia marketing old road. The Altay 7,500 km yellow sand trial is a self-renewal of classic domestic off-road. When modification kits enter the mall and amateur drivers can go directly to the Altay venue, 'Every 212 has an Altay dream' is no longer a slogan, but a reality that can be touched upon landing.

In the future, accompanied by multiple domestic and international top events landing successively and the off-road training academy operating on a normalized basis, 212 will also continue to convert track technology into consumer product strength, letting domestic hard-core off-road not only gallop across the Gobi and Altay but also accompany thousands of owners to rush to the distant mountains and fields.

喺中國人嘅越野世界觀入面，212 係一個無法迴避嘅名字。

從 1965 年負起民族工業自強使命橫空出世，用一臺車定義一個國家嘅越野記憶；到 2023 年 212 T01 喺極限越野領域重新證明自己，再到今年北京車展上正式發布旗下首個越野生態系列 METTA，並推出兩款新車，以及俠客與遠征兩大平台嘅落定，從一款車到一個越野生態，212 完成咗中國越野從 1.0 到 3.0 嘅關鍵一躍：既係產品嘅拓展，更係從傳奇走向世界嘅自信宣告。

北京車展期間，212 越野車營銷公司總經理何兆鵬與京東汽車營銷負責人，接受咗車厘子等媒體專訪。從沙漠英雄會到全球遠征，從原廠改裝到與京東嘅深度生態共創，一個既有歷史厚重感、又充滿創新銳氣嘅 212，正在描繪佢嘅全球版圖。無疑，喺 SUV 市場深陷「方盒子」內捲嘅當下，212 越野車選擇咗一條更純粹，亦更具挑戰嘅道路，繼續一往無前。

問起 METTA 系列嘅推出背景，何兆鵬嘅回答直接而誠懇。

「這係用戶需求嘅分野。」佢開門見山。喺 T01 推出前，佢曾自費飛到內蒙、新疆，長期蹲點喺各種越野場景中。佢發現一個普遍存在嘅矛盾：大量用戶渴望真正嘅越野體驗，但租賃公司往往會勸阻：「這車唔能夠越野，容易出現故障。」

何兆鵬認為，複雜路況與用戶探索欲之間，存在一輛真正可靠嘅越野車作為橋樑。而 212 喺極限越野領域經過兩年驗證，已經證明咗自己。「目前喺極限越野領域，可以話係一臺完全冇問題嘅車，非常出色。」

基於咁樣嘅產品底氣，212 開始與地方文旅項目深度合作。去年冬天喺呼倫貝爾，佢哋投入咗 80 台體驗車，結果遠遠供不應求。這個細節令團隊確信：用戶需要嘅唔係一輛能夠「開」嘅車，而係一輛喺荒野中能完全信賴嘅「夥伴」。

這就係 METTA 存在嘅核心邏輯。但「METTA」這個名字嘅內涵，遠不止於性能提升。何兆鵬透露，它源自古巴利語，意為「大愛」與「熱愛」。這一命名背後，係品牌戰略嘅一次關鍵躍升：從冰冷嘅機械參數，轉向「產品 + 生態」嘅閉環。

就拿喺北京車展現場，展示嘅 METTA 巴丹吉林版為例，以其原廠升高嘅底盤、科曼氮氣減震與專業越野輪胎，宣告咗佢征服「沙漠珠穆朗瑪」嘅實力。但比參數更重要嘅，係佢背後嘅生態邏輯，佢同阿拉善嘅 IP 深度綁縛，與地方文旅項目緊密合作。

所以，喺重要嘅越野聖地，212 嘅俱樂部唔單止係物理驛站，更係情感嘅歸屬地，這就係「旅行家計劃」與「俱樂部計劃」。而要想實現這一點，必須獲得地方文旅嘅支持。何兆鵬透露，212 正在逐步令重要旅遊線路都擁有自己嘅俱樂部，令 212 車主享有專屬體驗同驚喜。這種由地方政府、文旅項目與品牌方共同支撐嘅閉環，構成為 METTA 系列最深嘅護城河。

與京東汽車嘅合作，係本次北京車展 212 越野車嘅另一大焦點。喺流量為王嘅時代，為何 212 選擇與京東進行深度「綁定」？

京東汽車營銷負責人首先拋出一組數據：「京東擁有超過 7 億用戶，其中 3 億車主用戶。透過大數據分析，我哋發現越野人群嘅客單價極高，而『專業』與『個性化』係佢哋搜尋量最高嘅詞彙。」

越野越深嘅人，個性化需求越強烈，這已經唔係消費行為，而係一種自我表達。但目前市面上，能夠滿足呢種深度個性化需求嘅品牌少之又少。呢種洞察，恰好與 212 嘅品牌基因不謀而合。對於何兆鵬而言，京東唔單止係銷售渠道，更係產品定義嘅前沿陣地。

佢拋出一個極具顛覆性嘅構想：「接下來，我哋有可能做到每一台車都係純 DIY 嘅，每一台車都同別人唔一樣。」

呢個構想已經開始落地。北京車展期間，212 與京東聯合上咗互動 H5，用戶可以喺線「改裝」自己嘅 212，從顏色到配件，隨心所欲。呢套玩法嘅底層邏輯係 C2M 反向定制：用戶選擇最多嘅配置方案，將直接反饋畀 212 嘅研發端，成為下一款特別版車型嘅原型。

而京東嘅線下能力，為呢個閉環提供咗落地保障。京東汽車營銷負責人介紹，京東養車擁有超過 4000 家門店，今年 1 月喺武漢開設咗首個 NAJ 京東養車改裝中心，接下來仲會開放更多。原廠品質與京東渠道嘅結合，解決咗改裝用戶最關心嘅合規同質保痛點問題。

簡而言之，京東提供海量用戶洞察與線下服務網絡，212 負責將用戶嘅想像力變成現實。佢哋賣嘅唔僅係車，更係一種「獨一無二」嘅專屬感。

隨著 METTA 系列嘅發布，212 嘅「產品 + 越野生態」變得真正清晰，而喺北京車展上，俠客平台同遠征平台嘅亮相，係 212 系統性嘅能力重構。

俠客平台，係 212 定義回歸越野原點嘅產物，佢係為咗體驗最原始越野嘅機械樂趣，唔妥協，追求極限。而「遠征平台」則係 212 面向未來嘅全場景智能越野架構，喺越野性能與公路表現之間建立新嘅平衡，並實現智能平權。兩個平台唔係替代，而係並行：俠客回歸機械嘅本質，遠征擁抱智能嘅未來。

雙平台嘅產品邏輯，最終指向係 212 更大嘅野心：全球化，不同地區嘅越野環境同用戶偏好各不相同，俠客與遠征嘅並行佈局，恰好為 212 征戰全球市場提供咗靈活嘅產品組合拳。

何兆鵬透露咗一個關鍵數據：「喺歐洲，我哋嘅定價係 4 萬到 5 萬美金，投放德國市場嘅第一個季度，就收到咗近 3000 台用戶訂單。」

喺汽車工業嘅發源地，212 越野車憑咩贏得市場？何兆鵬認為，關鍵在於兩點：一係 60 年嘅歷史積澱，歐洲消費者對品牌歷史有着天然嘅敬重；二係 212 專注越野嘅形象，「一米寬，十萬米深」，喺一個追求極致嘅領域做到極致，本身就具有跨文化嘅魅力。越野世界嘅話語權，正在發生根本性改變，以前係中國睇世界，而家係世界睇中國。

據了解，212 越野車已經形成「1+3」產品矩陣模式：一個中國核心版本，同步開發國際左舵、右舵及歐盟版本。從馬來西亞嘅雨林到中東嘅沙漠，從德國嘅公路到即將出征嘅達喀爾同環塔拉力賽，產品根據不同地理環境進行針對性調校。每年，212 嘅量產車將參加環塔 8000 多公里嘅殘酷考驗，這不僅係對產品嘅驗證，更係對「中國製造」極限能力嘅全球展示。

毫無疑問，212 要做嘅係讓全球越野愛好者知道，中國有一台真正嘅越野傳奇。這唔係簡單嘅性價比輸出，而係品牌文化嘅對等交流。當世界談起硬派越野時，除咗路虎、Jeep，而家有一個擲地有聲嘅中國名字：212。

車厘子觀察：212 嘅越野世界先至剛打開

喺唔到 1 小時嘅專訪中，何兆鵬提到最多嘅兩個詞係「用戶」同「共創」。從呼倫貝爾供不應求嘅 80 台體驗車，到阿拉善即將揭幕嘅越野學院；從與韓魏老師共創嘅性能版，到京東平台上用戶自定義嘅 DIY 車型，所有嘅線索都指向同一個結論。

當大多數品牌仲喺度糾結點樣把車賣畀更多人嘅時候，212 喺思考點樣把越野拉升至情感同文化嘅圈層：點樣讓擁有佢嘅人，體驗到更廣闊嘅世界。

喺何兆鵬看來，而家 212 要做嘅，係將 60 年嘅歷史沉澱轉化為品牌資產，將幾代人嘅集體記憶，升級為面向全球用戶嘅情緒價值。這唔係喺賣車，喺係經營一種跨越代際嘅情感連接。

這亦同 212 越野車嘅品牌哲學「一米寬，十萬米深」不謀而合，與其扎堆去「捲」所有人都需要嘅代步工具，不如為熱愛冒險嘅人群打造有趣嘅靈魂。車輪滾滾向前，212 越野車嘅 3.0 時代，遠征全球世界嘅大門，先至剛剛打開。