Yunliang 4x4

Brand Overview

Yunliang 4x4 is a leading brand in China’s off-road modification sector, jointly founded by brothers Zhu Yunliang and Zhu Yunzhang on July 3, 2002, in Beijing. The brand name embodies the vision of “Traveling across the land swiftly, earning a good reputation everywhere.” The company’s operating entity is Beijing Yunliang Auto Service Co., Ltd., with Zhu Yunliang serving as the legal representative. Over more than 20 years of development, it has evolved from a small auto parts store into a comprehensive off-road technology enterprise that integrates vehicle sales, customization, and the wholesale and retail of modification parts.

Yunliang operates within the same business system as the industry-renowned “Yunliang Off-road,” sharing the same actual controller. The two entities are deeply synergistic, forming a full-chain ecosystem of “Online Sales + Offline Modification + Cultural Promotion.” The company’s positioning has undergone a three-stage leap: from an “Imported Parts Agency” to “Self-built Factory R&D,” and finally to “Co-creating Legal, Factory-original Modified Vehicles with OEMs.” Its business matrix covers OEM cooperative R&D, aftermarket modification services, outdoor equipment manufacturing, off-road culture promotion, and the organization of competitive events, among other sectors.

The characters “Yunliang (运良)” do not refer to the founders’ names but rather represent the brand vision created jointly by the two brothers. On social media, Yunliang has accumulated more than 1.3 million followers on platforms such as Douyin and Kuaishou. Founder Zhu Yunliang is also active in the short-video space, standing out as one of the most influential personalities in the off-road community. In recent years, with the booming growth of China’s off-road vehicle market, Yunliang’s yellow, black, and white logo has become a common sight on domestic off-road vehicles. The concept of “One Car, One Yunliang Package” has gradually become the guiding creed for off-road enthusiasts.

Development History

Yunliang’s entrepreneurial beginnings were humble. In 2002, 21-year-old Zhu Yunliang, along with his older brother Zhu Yunzhang and three others, founded an auto parts store in a cramped 10-square-meter room in Beijing, with startup capital of less than 200,000 yuan. Relying on solid repair skills and an honest service attitude, the shop quickly established a foothold. In 2004, Zhu Yunliang opened his own auto repair shop. By 2007, having secured a stable profit stream, he made a bold decision to abandon all conventional car repair services and focus exclusively on off-road modification. This strategic contraction and specialization became the cornerstone of Yunliang’s subsequent industry status.

In its early years, Yunliang cooperated deeply with international modification brands, serving as the largest business partner in the Asian region for a long time. It introduced and promoted two mainstream modification styles: American off-roading (Jeep culture) and Australian off-roading (long-distance crossing). However, while adapting foreign design schemes, the Yunliang team quickly identified issues. For instance, Australian front bumpers designed to withstand kangaroo collisions appeared bulky and heavy, proving impractical and aesthetically disjointed under Chinese road conditions. Consequently, in 2009, Yunliang became the first enterprise to provide custom modification designs for OEMs and opened its own factory, formally entering the stage of independent R&D.

The shift toward legalization marked the most significant turning point in Yunliang’s development history. In 2015, Yunliang jointly launched customized, factory-original, legally compliant modified vehicles with Foton Motor, pioneering the industry’s approach to factory-based modification. In 2021, Yunliang collaborated with Great Wall Motor to launch three official modified models—the Cannon “Black Bullet,” “Travel Cannon,” and “Tank Ranger”—which were unveiled for pre-sale at the Shanghai Auto Show. Leveraging the core selling point of legal licensability without the need for secondary filing, these models instantly captured the market. Subsequently, Yunliang’s list of cooperative partners expanded rapidly, successively launching compliant modified vehicles such as the Wrangler Warhorse, JMC Avenue Flying General, 212 Changfeng Edition, Shanhai Cannon (POER Sahar) Travel Edition, and the 212 Hybrid Edition. The frequent release of these legal modification models signaled that China’s factory-original modification sector was moving from concept to commercialization. As of 2025, Yunliang has transformed its role from a simple “aftermarket modifier” to a “factory-original modification ecosystem partner,” intervening in the front end of OEM R&D and participating in co-creation from the product definition stage.

Brand Matrix / Product Line

Yunliang is no longer just a modification brand; it has evolved into an “off-road product ecosystem provider” centered on standardized modification solutions. Its business logic can be summarized as “One Car, One Yunliang Package,” which provides users with full-scenario solutions ranging from light off-roading to professional competitions through unified parts standards, product design, and construction processes. At the sub-brand level, Yunliang has built a clear and complementary matrix covering all aspects of off-road modification.

MR (Off-road Protection and Appearance Modification) is one of Yunliang’s core sub-brands. Its main offerings include armored skid plates, competitive front and rear bumpers, and auxiliary lighting kits. The “Skid Plates and Front/Rear Bumpers” product line is often the first choice for enthusiasts beginning their modification journey. For example, in the Yunliang modification solution for the Fang Cheng Bao Bao 5, the MR Chassis Skid Plate features a specialized bolt protection design and allows for damage-free installation using original car holes, ensuring battery safety. By combining high-strength steel and aluminum alloy, it achieves a balance of protection and lightweight performance.

Atlas (Nitrogen Shock Absorption System) is a high-end shock absorption brand tailored by Yunliang for high-performance and competitive scenarios. Both the BJ40 and the Baja race cars at Yunliang’s headquarters track are equipped with the Atlas system. Compared to the stock suspension, the BJ40 setup offers longer travel and better body posture control, while the Baja setup provides excellent shock filtering upon landing after jumps, significantly reducing impact sensation for the driver. Atlas calibration supports damping adjustments based on road types, greatly improving handling adaptability across different terrains.

In terms of product line planning, Yunliang has developed Ten Major Product Series that fully cover various sub-scenarios of off-road travel: Off-road Camping, Emergency Rescue, Enhanced Protection, Tires and Rims, Range Extension, Lighting Upgrade, Chassis Suspension, Custom Modification, Tools and Parts, and Community Maintenance. From a functional perspective, these products create a complete loop for off-road upgrades and usage. Entry-level users can prepare for cross-over travel with “Tires + Skid Plates,” while more serious enthusiasts can progressively upgrade to “Lifting Kits + Nitrogen Shocks” and “Auxiliary Fuel Tanks + Winches” for heavy-duty capabilities.

In the realm of Lifestyle Crossover Products, Yunliang also distributes and sells electric power surfboards from the Czech brand JETSURF, extending its reach beyond off-roading into water leisure and lifestyle integration.

OEM Official Cooperation Models (Compliant Mass-Production Vehicle Matrix) represent Yunliang’s most significant growth engine in recent years. The core models in this matrix include:

GWM Cannon Series (Black Bullet, Travel Cannon): Officially launched at the 2021 Shanghai Auto Show. The Black Bullet is equipped with nitrogen shock absorbers, reinforced control arms, snorkels, and other equipment. The Travel Cannon features a built-in pop-up bed, refrigerator, shower, and other comprehensive accommodation configurations. The pre-sale prices were 230,000–250,000 yuan for the Black Bullet and 260,000–290,000 yuan for the Travel Cannon.
Tank Ranger: A legally compliant modified vehicle based on the Tank 300, co-launched by Great Wall Motor and Yunliang in 2021.
Jeep Wrangler Warhorse (Keriya Ancient Road Edition): A customized Warhorse version co-launched by Yunliang and Jeep.
JMC Avenue Flying General: A pickup off-road model co-created with JMC.
212 Changfeng Edition / 212 Hybrid Edition: Factory-original legal off-road models co-launched with the 212 brand.
Shanhai Cannon Travel Edition: A high-end travel modification model based on the Great Wall Shanhai Cannon platform.
Hongqi Luxury Hardcore Off-road: Yunliang was deeply involved in the chassis reservation and exterior design of Hongqi’s first hardcore off-road vehicle from the initial R&D stage.
Maxus Star X Special Modified Version: This model achieves a legal transition from pickup to SUV through a closed cargo box design, addressing policy pain points such as “city entry restrictions” and “cumbersome annual inspections” associated with standard pickups. It received pre-orders from over 200 dealers on the first day of the auto show.
Fang Cheng Bao Bao 5 Modification Solution: A comprehensive package covering the front bumper, skid plate, winch, LED lights, roof rack, and FLEX equipment box.

In addition to these mass-production models, Yunliang Off-road’s Technology Center is planning numerous upcoming releases, including an export-oriented pickup version for Chery and a hardcore off-road vehicle for Geely.

Market Performance

In terms of market layout, Yunliang has established a comprehensive sales and service system covering both online and offline channels nationwide. As of early 2026, the company operates direct stores in Beijing and Shanghai, manages dozens of franchise and construction stores across the country, and collaborates with more than 2,000 modification shops nationwide. Its official Douyin account has amassed over 1.3 million followers, with engagement levels consistently ranking among the top in the off-road brand sector.

The “Old Friends Ecosystem” of events and communities plays an indispensable role in Yunliang’s market performance. Since the inception of the Off-road Tribe Hero Games, Yunliang has been a constant presence at this premier annual off-road event in China. By adopting an “Annual Gathering” operational model, it attracts a large number of existing owners each year, fostering a substantial base of loyal users. Additionally, Yunliang continuously organizes offline events such as the Alxa Hero Games, Ice and Snow Season, Camping Festival, Water Power Board Competition, and the Western Grand Crossing. These events have become key channels for converting brand awareness into modification orders.

Regarding financial performance, Yunliang has not publicly disclosed specific revenue figures. However, industry observations indicate that its OEM co-created vehicle business has entered a phase of rapid volume growth, securing a top-tier market share in the domestic niche sector of legally compliant modified vehicles.

Core Technology

Yunliang’s core competitiveness stems from three key pillars: its self-developed product system, legal modification compliance technology, and an open ecosystem co-creation model.

The Atlas High-Performance Shock Absorption System represents the core technical achievement of Yunliang’s independent intellectual property. This system features damping curves specially calibrated for Chinese off-road conditions, such as Gobi roads, gravel paths, and desert highways. Valve systems are specifically matched to different vehicles and lifting schemes, ensuring ride comfort on paved roads while providing continuous, controllable support on uneven terrain. In actual evaluations conducted in 2026, off-road vehicles equipped with Atlas nitrogen shock absorbers demonstrated significantly better ride comfort on corrugated roads compared to those with factory-standard shocks.

Yunliang’s Integrated Capability in the Underlying Logic of Standardized Compliant Modification constitutes its most significant technical barrier, distinguishing it from other domestic modification brands. Each factory-original modified vehicle co-launched with OEMs involves complex compliance certification tasks, including chassis parameter resets, body shape certification declarations, and lighting distribution legal verification. This requires Yunliang to possess manufacturing-level engineering interpretation capabilities and expertise in traffic law auditing. As of early 2026, Yunliang is one of the very few modification brands in China capable of providing a full-link service from concept design to mass production and nationwide legal licensing.

The Technological Implementation of Chinese Modification Philosophy reflects the differentiated design ethos Yunliang has developed in recent years. The brand explicitly states that it is “deeply rooted in traditional Chinese culture, integrating Confucian restraint aesthetics and the Taoist view of nature,” positioning itself as the first to define and practice a modern Chinese modification philosophy. Building on hardcore off-road functionality, this approach incorporates subtle line designs, avoids overly prominent exposed components, and emphasizes the neatness of functional loading, thereby reflecting distinct localized characteristics.

Furthermore, Yunliang established a standardized management system from the outset of its factory construction. It is currently the first modification enterprise in China to possess standardized modification technology and management controls, along with multiple national patent products. Yunliang has long served as a standard setter and promoter for modification standards within the China Association of Automobile Manufacturers.

Overseas Layout

Yunliang’s overseas expansion is currently in the start-up and exploration phase. Its international influence is primarily driven by accompanying domestic OEM export models, as it has not yet established an independent overseas modification service network.

Following OEM Projects Overseas is Yunliang’s most important path to internationalization. The Yunliang Technology Center has developed modification design plans for export-oriented models, such as the “Chery Pickup for Overseas Markets.” This indicates that Yunliang’s design language, protection solutions, and chassis calibrations may be integrated into Chinese-brand vehicles sold in the Middle East, Southeast Asia, and other regions, either through “private labeling” or as factory-installed modifications.

Overseas Synergy with ROX Motor is another notable aspect. ROX Motor has fully launched its overseas expansion in the Middle East, Africa, Central Asia, and other regions, signing exclusive agency agreements with partners in countries such as Qatar, Kuwait, Azerbaijan, the Philippines, and Egypt. The ROX 01 Fishing Master Edition and Off-road Master Edition are models co-created by ROX and Yunliang. Through the export of these complete vehicles, Yunliang’s design and modification concepts are being extended to international markets.

Additionally, Yunliang received video endorsements and recognition from domestic and overseas partners during its 20th anniversary celebrations. However, compared to its actual implementation in overseas fan communities and brand awareness, Yunliang’s overall influence in the international off-road culture circle remains in the early stages of brand enlightenment.

Future Outlook

The full acceleration of OEM co-creation penetration is Yunliang’s core strategic direction for the next three to five years. Currently, the Yunliang Technology Center has models under development and pre-research that cover projects such as the 212 Hybrid Edition, Hongqi Hardcore Off-road, Geely Hardcore Off-road, and the Chery Export Pickup. This indicates that a batch of factory mass-production vehicles infused with Yunliang’s design DNA will be successively launched in the market within the next three years. Yunliang’s goal is to evolve from its current model-specific, fixed-point cooperation to providing platform-level cooperative solutions for mainstream local off-road brands.

“Deepen, Revitalize” serves as Yunliang’s core guiding ideology leading up to 2026. At the 16th Yunliang Off-road Ecosystem Value Co-creation Conference, founder Zhu Yunliang centered his keynote speech on these six words. He emphasized that during the industry’s downturn, Yunliang must sink service resources to reach end users directly, continuously strengthen its technical hard power, and drive internal brand growth through alliances with ecosystem participants.

Expanding the product line into multi-category outdoor equipment is another strategic focus for Yunliang. Building on the gradual rollout of its “Ten Major Product Series,” Yunliang aims to expand from “Full-scenario Modification” to “Full-scenario Travel.” This involves covering a complete equipment library in its online store, ranging from family camping gear (such as roof tents and air mattresses) to heavy expedition equipment (including auxiliary fuel tanks, quick-connect winches, and water bottle racks). This upgrade in product combination is expected to significantly enhance Yunliang’s appeal to entry-level off-road enthusiasts.

Promoting Chinese modification culture from “niche circles” to “mass compliance” represents Yunliang’s long-term vision at the industry ecosystem level. By jointly drafting modification standards with the China Association of Automobile Manufacturers (CAAM), perfecting filing processes, and promoting the establishment of a modification technology whitelist, Yunliang is transforming from a mere enterprise into a key participant in shaping industry standards and policy promotion.

After 24 years of growth, Yunliang has evolved from a small 10-square-meter shop in Beijing into an ecosystem brand with the largest scale and most systematic capabilities in China’s off-road sector. Against the backdrop of the continuous explosion of China’s off-road vehicle market, Yunliang is leveraging “legal factory-original modification” as its core driver, completing a significant leap from an “off-road modification shop” to an “off-road lifestyle integration platform.”