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Hongqi is an ultra-luxury car brand under FAW Group Co., Ltd., and is the national brand in China's automotive industry with the deepest historical roots and symbolic significance. Born in 1958 as China's first independent sedan brand, Hongqi carries the glorious journey of China's automotive industry from nothing to something. As the representative of China's top luxury cars, Hongqi has long served in major national foreign events and state guest receptions, becoming the spiritual totem of domestic car brands. In 2025, Hongqi's cumulative user base surpassed 2 million, making it the first luxury car brand in China to reach this milestone. The current Chairman and Party Secretary of FAW Group Co., Ltd. is Qiu Xiandong.
The birth of the Hongqi brand can be traced back to the early stage of New China's industry. In 1958, China's first domestically produced high-end sedan—Hongqi CA72 was successfully prototype at Changchun First Automobile Manufacturing Plant, ending the history that China could not produce high-end cars. In 1960, Hongqi sedan participated in the Leipzig International Fair, was recorded in the "World Car Yearbook", marking the first time China's automotive industry stepped onto the international stage. For decades afterwards, Hongqi sedan appeared frequently on Tiananmen Square and in front of embassies and consulates of various countries in China as state protocol vehicles and National Day parade inspection vehicles, becoming the rightful "National Car" of China's automotive industry. However, due to slow product iteration and insufficient marketization, Hongqi's annual sales volume in this period long hovered at the low level of a few thousand, with relatively limited market influence.
In August 2017, Xu Liuping assumed the position of Chairman of FAW, pushing for Hongqi brand reform with the efforts of the entire group.On January 8, 2018, Xu Liuping released the New Hongqi Brand Strategy at the Great Hall of the People, explicitly stating to build Hongqi into a "New Noble Brand" of "Number One in China, Famous in the World", opening a new chapter in Hongqi's marketization reform.Thereafter, Hongqi densely launched models such as H5, HS5, H9, which met mass consumption needs, changing the previous stereotype of "official cars" and successfully transitioning to the civilian market. In 2018, Hongqi's annual sales volume broke through 30,000 units historically; in 2019, broke through 100,000 units; in 2020, broke through 200,000 units; in 2021, broke through 300,000 units, creating the growth miracle of "63 times growth in four years" for China's car brands.
Entering the "14th Five-Year Plan" period, Hongqi anchored the intelligent new energy industry transformation and embarked on the second transformation journey. In April 2023, Hongqi officially announced under the "Hongqi" main brand to set up three sub-brands: "Hongqi Gold Chrysanthemum", "Hongqi New Energy", and "Hongqi Energy Saving" at the Shanghai Auto Show.This adjustment marked that Hongqi's new energy business operates as an independent sub-brand, with R&D, production capacity, and marketing resources prioritized towards the new energy sector.In 2024, Hongqi further adjusted its brand architecture to return the new energy business to the main brand system to bind the advantages of "National Car genes".At the April 2026 Beijing Auto Show, Hongqi reconstructed its brand architecture again, forming a three-sub-brand matrix of Hongqi (Mainstream Luxury), Hongqi Tiangong (Trendy Technology), and Hongqi Gold Chrysanthemum (Top-tier Exclusivity), simultaneously releasing the "Quality Improvement and Renewal" strategy, comprehensively accelerating the transformation into a new energy technology brand.
Hongqi has completed the comprehensive reconstruction of its brand architecture, forming a three-sub-brand matrix covering three major market segments: Mainstream Luxury, Trendy Technology, and Top-tier Exclusivity.
Hongqi is the group core, covering the mainstream luxury market, under which it includes main fuel and plug-in hybrid models such as Hongqi H5, Hongqi HS5, Hongqi H9, undertaking the brand's largest sales base. The New Generation Hongqi H9 is equipped with a 2.0T plug-in hybrid power system, equipped with Huawei Qiankun Intelligent Driving ADS 5 and 896-line dual-optical-path image-level LiDAR, positioning it as a C+ Class Smart Luxury Flagship Sedan.The New Generation Hongqi H7 has transformed from a traditional fuel car to a C Class Luxury Hybrid Grand Tourer, debuting with the Hongqi Sinan Combined Driving Assistance System and Lingxi Cockpit 5.0.
Hongqi Tiangong enters the Trendy Technology track, mainly carrying Hongqi's pure electric product line, covering younger and smarter consumer groups. TianGong 05 and TianGong 06 are already on the market, equipped with Hongqi's first 800V battery.At the 2026 Beijing Auto Show, the Tiangong sub-brand showcased the S-concept concept car, positioned as a new sporty grand tourer, featuring "Electronic Light Veins" front face and "Eastern Awakening Lion" headlight design, incorporating Space Cockpit Layout and AI Chassis Technology, and applying the domestic automotive manufacturing's first "Unboxing Craftsmanship", aiming to redefine the future electric mobility benchmark.
Hongqi Gold Chrysanthemum focuses on the Top-tier Exclusivity field, symbolizing Harmony and Prosperity, representing the fusion of Hongqi's top technology craftsmanship and China's millennium civilization, corresponding to ultra-luxury product lines such as National Gift, National Elegance, National Glory, National Joy.At the 2026 Beijing Auto Show, the Gold Chrysanthemum sub-brand brought three high-customization models: National Gift Silk Road Theme Custom Version, National Elegance Sea Rhyme Millennium Theme Custom Version, and National Glory Roaming Shining Path Theme Custom Version, joining hands with the China Arts and Crafts Federation to provide a one-person exclusive, one-car one-art custom experience in the "National Masters + National Arts" mode.Hongqi National Glory Large SUV provides two configurations of 1.56 million yuan and 1.66 million yuan, equipped with an upgraded 4.0T V8 engine, with a maximum power of 410kW.
In addition, the Hongqi Off-Road Production Version was globally launched for the first time at the 2026 Beijing Auto Show, positioned as an All-Scenario Smart Leading Luxury Off-Road SUV, adopting body-on-frame design, with high-strength steel and ultra-high-strength steel accounting for more than 90%, equipped with three differential locks and vector-controlled four motors, with a combined power of 620kW, and 0 to 100 km/h acceleration takes only 4.5 seconds.
In the past five years, Hongqi focused on core areas of "Three Electrics" (Battery, Motor, Electronic Control) and "Three Intelligences" (Smart Driving, Smart Cockpit, Smart Connectivity), cumulatively overcoming more than 1,500 key core technologies, building three independent technology platforms: Tiangong Pure Electric, Honghu Hybrid, Jiuzhang Smart, laying a solid technical foundation for product iteration..
Hongqi Tiangong Pure Electric Platform comprehensively upgraded core systems such as co-axial electric drive, wide temperature battery, smart thermal management, active suspension, etc. Hongqi's first 800V battery has been successfully installed on Tiangong 05 and Tiangong 06 models for mass production, marking a milestone breakthrough for the brand in high-voltage platform technology.Hongqi Honghu Hybrid Platform expanded the extended range technology route, innovating key assemblies such as hybrid dedicated engines, three motors, four motors, etc., supporting the rapid iteration of the New Generation H9 2.0T longitudinal 2-speed hybrid system and Hongqi Off-Road Extended Range System.Hongqi Jiuzhang Smart Platform serves as the "brain" of New Hongqi Embodied Intelligent Agent, with the fully self-developed Feiren Architecture as the core, leading cognition, computing, and decision-making, continuously training and iterating through AI algorithms of vehicle-cloud synergy, providing users with "Follow Your Heart" Lingxi Cockpit and "At Ease" Sinan Intelligent Driving.
In the field of intelligent driving, Hongqi formed a dual-line layout of "Self-Development + Cooperation": The New Generation H9 is equipped with Huawei Qiankun Intelligent Driving ADS 5, equipped with 40 high-perception sensors, capable of recognizing objects 120 meters away at 120 km/h speed with a height of only 14 cm and adapting to complex environments such as low light, heavy rain, etc.; The New Generation H7 debuts with Hongqi's self-developed Sinan Combined Driving Assistance System, supporting left turns at unmarked intersections, entry and exit of complex roundabouts, all-scenario parking assistance, 120-meter track reversal, and 2km memory parking.
In the field of smart cockpits, Hongqi Lingxi Cockpit 5.0 introduced a Hundred Billion-Level AI Large Model, achieving over 600 functions such as automatic HUD adjustment, itinerary planning, etc.
In the field of chips and materials, Hongqi achieved multiple localization breakthroughs: 1700V ultra-high voltage silicon carbide power devices based on domestic chips and 2300 MPa ultra-high strength hot-formed steel parts achieved mass production application; The domestic first automotive-grade 5-nanometer five-domain fusion chip "Hongqi No. 1" was successfully lit, and the chip localization application rate remains at the forefront of the industry.
In the field of safety technology, the H7 model adopts "Integrated Double Door Rings" structure and "Hexahedron Fortress Protection" battery technology, with battery anti-crush ability reaching 1.5 times the national standard, bottom anti-impact ability 2 times, and waterproof performance 240 times the national standard.Hongqi Off-Road Production Version accumulated test mileage of more than 7.7 million kilometers, covering extreme environments such as Turpan, Pamir Plateau, extreme cold snowy regions, and scorching deserts.In addition, Hongqi has built a complete new energy power platform covering pure electric, plug-in, and extended range. In 2026, 9 new energy products are planned to be launched, and in the next two years, 12 more new energy products will be launched, aiming to achieve full-scenario coverage of daily travel.
In 2025, Hongqi brand's annual production and sales volume stabilized at 400,000 units, cumulative users broke through 2 million, achieving positive growth for 7 consecutive years, becoming the first Chinese luxury car brand to break through 2 million users.In the whole year of 2025, Hongqi's brand market share remained between 1.7% to 2.4%, with October reaching the full-year peak with a monthly sales volume of 44,907 units.In the 2025 "China Auto Golden Wrench Award" selection, Hongqi won the "Premium Service Award" for the 4th consecutive year, and New Hongqi H5 and New Hongqi HS5 respectively won the first place in user satisfaction in their respective market segments.In 2025, Hongqi HS6 PHEV refreshed the Guinness World Record with a full fuel and full electricity driving distance of 2,327.343 kilometers, demonstrating Hongqi's strong strength in plug-in hybrid technology.In terms of vehicle structure, Hongqi has formed a product portfolio covering fuel, pure electric, plug-in hybrid, and extended range.
In 2026, Hongqi faced short-term market pressure. In the first quarter of 2026, Hongqi's cumulative sales volume reached 75,235 units, with January 31,638 units, February 19,003 units, March 24,594 units, declining year-on-year.Hongqi HS5, as the brand's sales pillar, saw its January retail sales volume slide to 4,706 units, with declines of varying degrees in both year-on-year and month-on-month.Hongqi H9, as the brand's flagship sedan, had a monthly sales volume of 371 units in February;In terms of high-end product lines, Hongqi National Gift had sales of only 1 unit in January.Facing the dual challenge of intense market competition and new energy transformation pain, Hongqi is actively adjusting its rhythm with the "Quality Improvement and Renewal" strategy, accelerating product iteration and brand upgrade.
Hongqi uses "AI+" as strategic drive, innovatively reconstructing automotive manufacturing and service paradigms, relying on the industry-first enterprise-level intelligent agent OpenMind, creating a new flexible intelligent manufacturing model, achieving user one-click orders direct to production line, orders fully transparent and traceable, with delivery efficiency 25% higher than the industry average.In terms of intelligent manufacturing, the "Zero-Carbon Factory" key-built by Hongqi can reduce 0.4 tons of carbon emissions for every car produced, practicing sustainable development concepts with low-carbon smart manufacturing.
In terms of industrial ecosystem layout, Hongqi multi-dimensionally expanded, strategically investing in Zhuoyu Technology, holding shares in China Auto New Energy, establishing Qixin Power, achieving full-chain technology autonomy in fields such as autonomous driving, power batteries, powertrains.
Hongqi continues to explore new directions for green mobility: Solid-State Hydrogen Storage Technology is planned to debut in 2027 on Hongqi National Joy hydrogen fuel vehicles.Hongqi self-developed Embodied Intelligence Robots are planned to land in Hongqi Smart Factory within 2026."Tianjian No. 1" Flying Car has completed its first flight, and its lightweight materials and intelligent assisted driving technology are planned to be installed on airworthy models in 2027.
Looking to the future, Hongqi adheres to the original intention of "Making Good Cars for Users", firmly promoting the "Quality Improvement and Renewal" action, pushing brand uplift with stronger brand determination, harder technology strength, and more solid product experience, committed to becoming a globally known luxury car brand representing China's high-end automotive manufacturing level. Meanwhile, FAW sets up innovation R&D centers in Changchun (as R&D headquarters), Beijing, Shanghai, Greater Bay Area, Munich, Germany, building an innovation technology system covering new energy, smart connectivity, chassis, chips, etc., and establishes a 1 billion yuan Technology Achievement Transformation Fund, supporting Hongqi brand's continuous leading in the new energy era with full-chain innovation capabilities.
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