The ROX 01 is the debut mid-to-large extended-range intelligent luxury SUV launched by Shanghai Rox Motor Tech Co., Ltd. (ROX Motor) on 22 August 2023, contract-manufactured by Beijing Automobile Works (BAW). As the brand's pioneering model, the vehicle is positioned as a 3-in-1 crossover combining an "off-roader, luxury MPV, and versatile camper van", aimed at filling the RM300,000 to RM400,000 market gap for all-scenario family SUVs that offer dual capabilities—urban and off-road, petrol and electric. In December 2025, the ROX 01 underwent a naming restructure and specification upgrade under the refreshed name of ROX ADAMAS. In August of the same year, ROX Motor also introduced a Standard Range variant with a lower entry price of RM299,900, further broadening its product portfolio.
Available across the range in 6-seater (2-2-2) and 7-seater (2-2-3) configurations, the ROX 01 targets the outdoor family lifestyle segment, offering a distinct alternative to rivals like the Li L8 and AITO M7. The model carries an official price tag ranging from RM349,900 to RM409,900, while the Standard Range variant is priced between RM299,900 and RM309,900.
The ROX 01 adopts a classic, boxy, rugged design language. The body is defined by prominent horizontal and vertical straight lines; the front fascia features a large black radiator grille paired with a full-width LED light bar, flanked by distinctive "dagger-axe" LED headlights inspired by ancient Chinese weaponry for exceptional visual recognition. Along the sides, a floating roof design and 21-inch black alloy wheels wrapped in optional all-terrain (AT) tyres underscore its off-road DNA. Around the back, it features a side-hinged tailgate and an externally mounted spare tyre (on selected variants), complemented by underbody metal skid plates and dual exhaust trim that mirror its tough front styling. A robust bumper crash beam is fitted upfront to meet off-road protection demands under rugged trail conditions. Body dimensions measure 5,050 mm in length, 1,980 mm in width, and 1,869 mm in height, with a wheelbase of 3,010 mm. The ROX 01 offers various exterior colours including Deep Rock Grey, Glacier White, Forest Green, Quicksand Gold, and Obsidian Black, paired with three interior themes: Amber Orange, Mutton-Fat White, and Pearl Black.
Powering the entire ROX 01 lineup is a 1.5-litre turbocharged four-cylinder range-extender hybrid system coupled with front and rear dual-motor all-wheel drive. Combined system output is rated at 350 kW (approximately 476 PS) and 740 Nm of torque, enabling a 0-100 km/h sprint in 5.5 seconds. The ROX 01 is equipped with a CATL-sourced ternary lithium battery pack with capacities ranging from 44.5 kWh to 56.01 kWh, delivering a CLTC pure electric range of 215-282 km (180-235 km WLTC) and a total combined range of up to 1,275-1,338 km on the CLTC cycle. The 1.5T four-cylinder engine functions primarily as an onboard generator, achieving a maximum thermal efficiency of 40.5% with a peak output of 112 kW (approximately 152 PS). Under DC fast charging, replenishing from 0% to 80% takes around 0.4 hours. Drivers can choose from over seven driving modes, including Standard/Comfort, Eco, Sport, Off-Road, Snow, and Mud, catering to both urban commutes and off-tarmac adventures. The vehicle returns a WLTC combined fuel consumption of 7.95 L/100 km, with a kerb weight of 2,545 kg.
Underpinned by an all-aluminium chassis, the ROX 01 features a front double-wishbone and rear H-arm multi-link independent suspension layout. Standard across the range are millisecond-response DCC continuous active variable damping shock absorbers, which dynamically adjust suspension stiffness in real time to significantly enhance ride comfort over rough, long-distance journeys. The dual-motor full-time AWD setup independently manages front and rear axle torque distribution, curbing wheel slip within 150 ms to deliver locking performance on par with a mechanical centre differential lock. Off-road credentials include an approach angle of 22.2°, a departure angle of 25.1°, a ramp breakover angle of 19.7°, 205 mm of ground clearance, a 700 mm maximum wading depth, and a 45° climbing capability (100% gradeability). Coupled with five dedicated terrain modes (Sand, Wading, Snow, Mud, and Mountain), it effortlessly handles demanding off-road trails such as the Bilutu Peak in Alxa and the Haohan Slope in Laozhanggou.
Inside, the intelligent cockpit of the ROX 01 is powered by a Qualcomm Snapdragon 8155 chipset and features a four-screen digital setup: a 12.3-inch digital instrument cluster, a 15.7-inch 3K floating central infotainment touchscreen, a 9.0-inch streaming digital rear-view mirror, and a standard second-row 15.6-inch HD entertainment display supporting front-rear cross-screen casting or dual-screen simultaneous playback. The infotainment system runs on the ROX OS system integrated with Baidu's Ernie Bot LLM, supporting multi-zone voice control, continuous dialogue, and multi-scenario voice commands.
Focusing on first-class passenger comfort, the 6-seater variant features second-row dual zero-gravity captain chairs with a 150° recline angle, 55° electrically adjustable leg rests, three-stage seat ventilation/heating, and 8-point pneumatic massage functions. The ADAMAS upgrade brings added luxury with soft-close doors, an 8.5-litre dual-mode heating and cooling on-board refrigerator, a 14-speaker Arkamys-tuned 7.1-channel sound system, and an in-cabin fragrance system as standard equipment across the range. A signature highlight is the industry-first integrated tailgate kitchen: mounted to the inner tailgate, it packs a fold-out dining/prep table, a 2.2 kW Vehicle-to-Load (V2L) external power outlet, a 3-second instant hot water dispenser with multi-stage temperature control, and dedicated cookware storage to fully cater to outdoor camping needs. With the one-touch camping mode engaged, the second and third rows of the 7-seater fold completely flat into a 2.0 m × 1.3 m double bed, while the 6-seater also offers bed extension capabilities.
Engineered to meet C-NCAP five-star safety standards, the ROX 01's body-in-white incorporates 87% high-strength and hot-stamped steel (with hot-stamped steel exceeding 32%), achieving a torsional rigidity of over 40,000 Nm/deg. Seven airbags (including full-length curtain airbags) are fitted as standard across the range.
Driver assistance is offered in two specifications: Standard ADAS and Advanced ADAS. The Advanced ADAS version is powered by dual Nvidia Drive Orin-X processors with a combined computing power of 508 TOPS, paired with three Hesai pure solid-state LiDAR sensors, 12 cameras, five millimetre-wave radars, and 12 ultrasonic sensors. Its world-first production solid-state LiDAR system delivers a 280° horizontal field of view and a 75° lateral vertical field of view. The ADAMAS spec comes standard with an L2+ driving assistance suite offering Highway NOA (Navigate on Autopilot), urban lane centring, and automated park assist. Over-the-air (OTA) updates for the Advanced ADAS version have introduced dedicated off-road assists, including a 3D transparent chassis, terrain clearance monitoring, and obstacle/bump detection—extending LiDAR capabilities beyond highways onto rugged off-road paths by actively scanning trail width, height, and slope gradients to prevent undercarriage scrapes and assist in precise line selection.
The ROX 01 has enjoyed steady sales momentum since its debut. In 2025, ROX Motor delivered 15,318 units globally—a near three-fold year-on-year increase—capped by a record-breaking 2,528 deliveries in December. This trajectory continued into 2026, with May deliveries reaching 2,052 units (up 66% year-on-year), marking five consecutive months of month-on-month growth and carving out a firm foothold in the premium outdoor new energy vehicle (NEV) segment. ROX Motor is now present in over 40 countries and regions globally. In Saudi Arabia, its class market share exceeded 6% in 2025, outpacing established rivals like the BMW X5, while claiming third spot in the UAE's luxury all-terrain SUV sales charts. Overseas markets now contribute around 30% of total brand sales.
Owner feedback highlights its formidable all-terrain capabilities, outdoor lifestyle versatility, generous rear legroom (exceeding 336 mm) with an 89% interior space efficiency rate, the pioneering tailgate kitchen and camping features, alongside the dual-motor AWD system's robust low-end torque and pure electric efficiency. Conversely, criticisms centre on noticeable wind noise at highway speeds due to the upright, boxy profile, energy consumption influenced by its 2.6-tonne kerb weight, and the autonomous driving system requiring frequent driver intervention in complex traffic conditions. Overall, by blending off-roader ruggedness, luxury MPV comfort, and camper van versatility, the ROX 01 has carved out a distinct premium outdoor niche in an increasingly competitive mid-to-large NEV market. With a target of 30,000 global deliveries set for 2026, alongside an expanding lineup, growing overseas presence, and continuous OTA software updates, the ROX 01's market footprint is poised to expand even further.
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