Skywell

Skywell New Energy Vehicle Industry Group Co., Ltd. (commonly known as Skywell Auto, and more widely recognised in the market by its passenger car brand "Skyworth Auto") is a comprehensive new energy vehicle enterprise that began with commercial vehicles and later expanded into passenger cars. The group was founded in 2010 by Skyworth Group founder Huang Hongsheng, and is headquartered in Nanjing, Jiangsu. It is one of the rare Chinese NEV companies to pursue an "integrated commercial and passenger vehicle development" strategy, and one of the few new energy players to achieve cross‑terminal synergy across home appliances, automobiles, and photovoltaics.

Skywell Auto adopts a forward‑looking "integrated commercial and passenger vehicle" approach. Its core business covers the R&D, production, and sales of new energy passenger cars, buses, logistics vehicles, heavy trucks, and core components, while also making comprehensive investments in NEV ecosystem areas such as power battery recycling and smart charging. Group leader Huang Hongsheng has championed the car‑making concept that "new energy vehicles are home appliances on wheels," aiming to build a "vehicle‑home integration" smart life ecosystem that deeply connects home appliance interconnectivity and photovoltaic energy storage with the Skyworth ecosystem.

Skywell Auto was among the first in the industry to secure dual production qualifications for both new energy passenger and commercial vehicles. Its core passenger car brand, "Skyworth Auto," has undergone several strategic transformation cycles since its rebranding in 2021. By the end of 2025, Skywell Auto's global footprint had expanded to more than 70 countries and regions, with a strong emphasis on deep localisation in emerging markets.

Development History

Skywell Auto's growth is a classic example of a grassroots Chinese entrepreneur making a crossover transformation on the back of a manufacturing foundation. Founder Huang Hongsheng charted a course from commercial vehicles to passenger cars, and from domestic to international markets.

Commercial Vehicle Foundation and Qualification Acquisition (2010–2019). In 2010, sensing the wave and opportunity of vehicle electrification, Huang Hongsheng chose to start anew, focusing on the new energy vehicle space after regaining his freedom. In 2011, Skywell Group acquired Nanjing King Long Bus Manufacturing Co., Ltd. through strategic M&A and restructuring, securing essential vehicle production qualifications and manufacturing facilities, and formally entering the commercial vehicle track. Over the following years, Skywell rapidly expanded its commercial vehicle business, becoming a key player in the domestic new energy bus, logistics, and heavy‑truck markets. During this period, Skywell transitioned from a single bus manufacturer into a multi‑category commercial vehicle group. Between 2016 and 2017, Nanjing King Long's new energy bus sales under the group ranked among the industry's top three. In 2017, Skywell officially obtained new energy passenger vehicle production qualifications from the NDRC and MIIT, paving the way for its entry into the passenger car market.

Tianmei Auto Launch and Skyworth Auto Rebranding (2019–2021). In 2019, Skywell Group introduced its passenger car brand—Tianmei Auto—and released its first production model (Tianmei ET5, later evolved into the Skyworth EV6), making an early move in the passenger car space. In April 2021, after Skyworth Group formally transferred trademark rights to Skywell Group, Tianmei Auto was renamed "Skyworth Auto." The move leveraged Skyworth Group's decades of home appliance channel and brand equity, and embodied Huang Hongsheng's concept that "cars are home appliances on wheels," promoting cross‑industry tech integration. In the same year, the brand adopted an export‑oriented strategy, with products reaching regions including the Middle East and the European Union.

Product System Development and Scalable Growth (2022–2024). From 2022 to 2024, Skyworth Auto refined its product system, launching the "PV‑Storage‑Charging‑Mobility" integrated technology and SKYLINK intelligent connected cockpit, while steadily pursuing international certifications such as EU WVTA. In 2023, Skyworth Auto ranked seventh on China's new energy brand quality list. In 2024, the second‑generation Skyworth EV6 ultra‑charging model went on sale, supporting 800V high‑voltage platform technology, and the brand entered Hong Kong's right‑hand drive market for the first time. Operationally, with the push from its management team, the brand established a differentiated strategy—using overseas markets as the core growth driver amid sluggish domestic sales. In 2024, Skyworth brand total sales reached roughly 35,000 to 40,000 vehicles, with overseas markets contributing the bulk of the volume, enabling the brand to achieve its first profitable year.

Strategic Shift and Globalisation Upgrade (2025–Present). The year 2025 marked a strategic shift for Skywell and Skyworth Auto, as they fully pivoted toward overseas markets. The overseas sales share of Skyworth Auto was expected to reach 65% to 87.5% of the group's total, with products entering 66 countries and regions, cementing the brand's global positioning as "the Transsion of the auto industry." The group continued advancing its integrated commercial‑passenger strategy: on the passenger side, the 2025 Skyworth EV6 Intelligent Driving version came standard with L2 intelligent driving assistance, while the hybrid line introduced both 1.5L and 1.5T powertrains. On the commercial side, a smart heavy‑truck solution supporting Level 4 autonomous driving was launched. The group also accelerated global localisation—establishing an RHD joint venture plant with Malaysia's Berjaya Group, and rolling out KD assembly networks in Indonesia, Kazakhstan, Saudi Arabia, and beyond, deeply coupling China's NEV advantages with local resources. In 2026, Skywell Group proposed a new "3+2" product strategy and is fast‑tracking its next‑gen mid‑size SUV project, steadily advancing a differentiated overseas export path in global competition.

Product Lineup

Skywell Auto adopts a strategy of group coordination and differentiated operation of multiple brands. The passenger car sector focuses on Skyworth Auto (Skyworth), while the commercial vehicle sector is divided into multiple product lines such as Skyworth Commercial Vehicles, Skywell New Energy Buses, Special Vehicles, and Heavy Trucks, forming a broad market coverage.

Passenger Car Product Line (Skyworth Auto Skyworth Auto) . Skyworth Auto focuses on the mass market at the 100,000 to 200,000 RMB level, focusing on the dual-engine route of pure electric (BEV) and plug-in hybrid (PHEV).

• Skyworth EV6 (Pure Electric): The brand's sales pillar model, released in multiple iterations, the product is positioned as a medium-sized pure electric SUV. The 2026 new car is equipped with 800V full domain high-voltage platform and self-developed 4C ultra-fast charging battery, maximum charging power reaches 490kW, charging for 8 minutes can travel 800 kilometers. At the same time, EV6 provides 520 km range versions and ultra-long range options breaking the 1000 km mark. SKYLINK intelligent connected system and AI large language model health cockpit 3.0 system are its core selling points, capable of achieving facial recognition detection of blood pressure, heart rate, and brainwave-induced sleep aid and other industry-differentiated functions, all models come standard with Level 2.5 intelligent driving assistance functions.

• Skyworth HT-i (Plug-in Hybrid): An important dual-mode hybrid SUV product line, equipped with 1.5T turbocharged engine + plug-in hybrid power system, CLTC comprehensive range reaches up to 1267 kilometers. This model was fully updated with 1.5T powertrain starting from the 2025 model, improving range performance while balancing fuel economy.

• SKYHOME and Skyworth Panshi (Planned Models) : To target the mid-to-high-end market, Skyworth Auto planned a new large flagship sedan SKYHOME. In 2026, the brand will accelerate the mass production and launch of the new "Panshi" model, achieving technological leaps in intelligent cockpit, range performance, and health system, supporting subsequent growth in national and global markets.

Commercial Vehicle Product Line. Skywell Auto mastered commercial vehicle manufacturing processes in the era of Nanjing Automobile Group, and now Skyworth Commercial Vehicles (including Nanjing King Long, etc.) serves as an important wing of the group, providing a full range of new energy vehicles for the global transportation field. Products cover logistics vehicles, passenger and tourist minibuses, and include pure electric heavy trucks and smart sanitation special vehicles independently developed by Skywell. From logistics end "last mile" delivery vehicles to trunk highway unmanned trucks, to municipal public service vehicles, Skywell Commercial Vehicles focuses on low-carbon, intelligent all-round operations. In 2025, the group launched the commercial vehicle technology brand SKYWORTH S+, and took the lead in promoting the implementation of L4-level unmanned driving in closed scenarios such as ports and industrial parks.

Market Performance

Skywell Auto's market performance presents a "domestic pressure, overseas success" structure of ice and fire. Domestic passenger car sales have been running at a low level for a long time and have not become the main reliance of Skyworth Auto's profits; relying on the forward-looking layout of the overseas market, Skyworth Auto achieved the performance of turning losses into profits for the first time.

Domestic Sales and Market Environment. Skyworth Auto is still a niche brand in the current extremely competitive domestic market environment. Statistical data shows that domestic retail volume in March 2026 was only 49 units; the cumulative total brand sales for the first two months of 2026 were 187 units, a year-on-year decline of 72.3%. The cumulative terminal sales volume of the whole brand in the first quarter of 2026 was about 200 units, facing dual extrusion from domestic traditional giants and new forces. The previous main sales models EV6 and HT-i had significant gaps with head competitors in product power and brand awareness, and the domestic market performance has always been sluggish.

Overseas Sales and Financial Highlights. Skyworth Auto's sales focus relies almost entirely on the overseas market, especially centered on the Middle East region. In 2024, the total sales of Skyworth Auto under the Skywell Group were about 35,000 to 40,000 vehicles, among which the overseas sales proportion reached 87.5%, with core Middle Eastern markets such as Saudi Arabia and UAE alone contributing about 35,000 vehicles. In 2025, the brand's target annual sales were 40,000 vehicles, with the overseas proportion expected to remain above 65%. Benefiting from the high premium of the overseas market (unit profit over 5,000 yuan) and huge sales contribution, Skyworth Auto achieved the group's overall turning of losses into profits in 2024, with net profit of about 200 million yuan, making it one of the early new car-making forces to achieve profitability. In 2025 and 2026, thanks to overseas profit blood transfusion, Skyworth Auto's financial cash flow health and fund reserves appeared different from most competitors who rely on financing to maintain operations. As of 2026, overseas exports have become the most important support for Skywell Auto's revenue and R&D, and the brand is advancing along a stable and positive development track.

Core Technology

Skywell Auto and the Skyworth brand adhere to the route of "differentiation innovation drive, full-stack scenario demand satisfaction" in self-researched technology breakthroughs, thickening and improving in fields such as 800V high-voltage platform, intelligent cockpit health technology, hybrid energy management, and unmanned driving commercial vehicles.

Self-developed 800V High-Voltage Platform and 4C Ultra-Fast Charging. The new generation Skyworth EV6 II model adopts the group's self-developed 800V full-domain high-voltage architecture and 4C super fast-charging battery technology, with a comprehensive charging power up to 490kW, recharging for 8 minutes replenishes 800 kilometers. This technology significantly improves pure electric recharging efficiency and alleviates users' range anxiety for long-distance travel.

Healthy Cockpit (Integrating AI) . One of the differentiating marks of Skyworth Auto is the health and wellness concept, equipped with the world's first active sleep promotion cockpit technology and AI health cockpit algorithm. Skyworth EV6 II and other series models are equipped with technologies such as facial recognition real-time detection of blood pressure, pulse, and fatigue, and can also optionally install an intelligent brainwave monitoring eye mask to detect and improve sleep quality, defining a new paradigm for the "Third Space" of mobile travel.

SkyPower 2.0 Intelligent Hybrid System. Aiming at the hybrid market, Skyworth Auto developed the SkyPower 2.0 intelligent hybrid system. Relying on intelligent energy algorithms and collaborative software self-learning technology, it achieves an 18% improvement in comprehensive energy efficiency for vehicles under different complex working conditions (such as plateau mountain roads, urban congestion, etc.), optimizing fuel consumption per 100 kilometers to 2.1 liters, standing out in the plug-in hybrid sub-field.

Full-Domain Engine Tuning and Intelligent Power Control. Aiming at the pain points of no guarantee of fuel quality standards and extreme weather in African and Middle Eastern regions, the engine control strategy common to Skyworth commercial and passenger vehicles is equipped with independently developed full-domain engine tuning technology. It uses AI to monitor fuel quality in real-time and perform dynamic parameter fine-tuning, ensuring that vehicles can maintain over 85% performance and emission standards even in environments using heavy sulfur inferior fuel, truly achieving high reliability and high durability in the overseas market.

Commercial Vehicle Unmanned Driving and Intelligent Ecosystem. The group launched the SKYWORTH S+ technology brand on the commercial vehicle sub-track. Through the deployment of multi-sensor fusion and high-precision positioning technology, it achieves scenario-based operation of L4-level unmanned trucks and urban end unmanned logistics small vehicles. By the end of 2025, this technology has been validated and commercialized in some ports and industrial parks. At the same time, the Skywell Group launched the "PV, Storage, Charging, and Mobility" integrated smart energy platform, coordinating Skyworth's PV technology assets to achieve a complete green energy replenishment network from energy storage to charging to battery swapping.

Overseas Layout

"Overseas Priority" is the most core differentiated operating strategy of the Skyworth brand under Skywell. Through the combination of "precisely avoiding internal competition, laying out localization manufacturing in multiple countries, and full product line access certification". In terms of the depth of layout in the overseas market, the Skyworth brand leads over most domestic new car-making forces, and has already formed a manufacturing and sales network covering the three core regions of Middle East + Southeast Asia + Africa.

• Middle East Market (Flagship Base) : Benefiting from the unique highlights of the product in the Middle East market in space, price, and health cockpit, the group's sales in the Middle East region exceeded 35,000 vehicles in 2024, capturing the niche market at once, and the comprehensive sales in Saudi Arabia advanced to the top three in new energy. The brand signed a ten-year long-term strategic agreement with a Saudi royal background institution and will build a KD assembly factory in Saudi Arabia, completing whole vehicle localization production and full-chain after-sales coverage. At the same time, the Skyworth team targetedly optimized high-temperature battery thermal management systems, body thermal comfort coatings, air purification systems, and embedded desert rescue supporting services.

• Southeast Asia and Right-Hand Drive Production System: Facing the overseas incremental market, the group signed a joint venture factory framework with the Berjaya Group in Malaysia. The right-hand drive production line with an annual capacity of up to 150,000 vehicles in Malaysia went into full-scale mass production in 2026, radiating to emerging economies such as Indonesia and Thailand. In addition, the brand also developed Indonesia to establish a new energy park and assemble ride-hailing custom versions locally. In the ride-hailing KYC field, Skyworth cooperated deeply with Grab to integrate vehicle customization hardware and software access, and this model has successfully operated commercially in Indonesia.

• Africa and Other Emerging Markets: Relying on the group's global commercial vehicle network tentacles, Skyworth quickly penetrated the entire African market. Through adaptive power algorithms and channel synergy of the SKYWORTH brand home appliance channel, Africa market sales increased sharply by 210% year-on-year in 2024. It further established a KD factory in Kazakhstan to wedge into the Eurasian market.

• Europe and Right-Hand Drive High-End Market: Even early in the domestic start, Skyworth completed the strict EU WVTA whole vehicle certification, laying the foundation for the brand's subsequent strategic entry into the EU high-end market. At the end of 2024, the brand entered the Hong Kong, China (right-hand drive market) first, launched exclusive right-hand drive models such as the K RHD series, used the Hong Kong market for technical debugging and high-end tone laying, and prepared products for further layout in more Commonwealth countries markets.

As of the end of 2025, Skywell Group's products have entered 66 countries and regions globally. The plan of "overseas proportion exceeding 65%" is gradually being realized and healthy performance is boosting the enterprise to full profitability.