EVs Remain Dominant, Will June and July Reveal the True Picture? | Analysis of May 2026 New Car Registration Growth Year-on-Year

Comparing the May 2026 private car registration data in Hong Kong with May 2025, the brands showing the most impressive growth in the local car market are exclusively electric vehicle (EV) brands, proving that the new growth momentum in Hong Kong's new car market is still dominated by EVs.

Among them, Denza recorded a year-on-year increase of 563 units, making it the manufacturer with the most outstanding growth this time; Avatr started from zero and entered the top tier in a single month with 146 units; Zeekr saw a year-on-year increase of 144 units, XPeng rose by 96 units, while smart and GAC Aion each increased by 83 units, occupying the top positions on the entire growth chart.

In contrast, Tesla, which has long been deeply rooted in the Hong Kong market, saw only a 73-unit year-on-year increase. However, Tesla's stock and market base in Hong Kong are already quite high, representing the stable performance of a mature brand, which is completely different from the explosive growth model of new forces.

The data this time also reflects two successful paths for the expansion of new forces in Hong Kong. The first category precisely targets market gaps; for example, Denza D9 precisely meets the local high-end MPV demand, while Avatr 07 focuses on the smart luxury SUV market, opening up sales with a single blockbuster model. The second category steadily expands the brand lineup; Zeekr, XPeng, and smart continue to introduce new models to the Hong Kong market while setting up new stores and enhancing brand exposure, slowly increasing market share.

The market performance in the coming June and July will be the true test: if brand sales growth relies on product strength and user reputation, the trend will continue to remain steady; if it simply relies on policy incentives and short-term promotions to drive sales, the sales decline will be faster, and future prospects will not be optimistic.