M Hero is a luxury electric ORV brand introduced by Dongfeng Motor in 2022 to meet the growing demand for off-road vehicles. It serves as a key pillar in Dongfeng's transformation toward technology-driven development. The brand has mastered the core technologies essential for luxury electric off-road vehicles. Its core business covers the whole value chain, including research and development, high-end manufacturing, technical services, and mobility ecosystem. It is dedicated to providing users with a world-class off-road experience from the East.