Founded in 1870 as a shipping firm, MITSUBISHI began automobile production in 1917 with the Model A, Japan's first mass‑produced car. The brand earned global acclaim for its Pajero/Shogun off‑roaders, Lancer Evolution rally legends, and the innovative Outlander PHEV—a pioneer in plug‑in hybrid SUVs. Celebrated for reliability, durability, and all‑wheel‑drive technology, Mitsubishi has a strong presence in Asia, Australia, Europe, and Latin America. In 2016, it joined the Renault‑Nissan Alliance, gaining access to shared EV and autonomous driving platforms. Guided by "Drive Your Ambition," Mitsubishi is electrifying its lineup, with the new Outlander and Eclipse Cross featuring advanced hybrid systems. While maintaining its rugged, adventurous DNA, the brand is committed to sustainable mobility and robust SUVs for modern explorers.