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The 2026 Indonesia International Auto Show officially kicked off. Chinese smart electric vehicle brand Leapmotor appeared with global flagship models Leapmotor B10 and C10, announcing its entry into the Indonesian market. The simultaneous local KD assembly plant production plan is a significant milestone in Leapmotor's Southeast Asian localization production strategy. Leveraging full-domain self-developed technology and local channel resources, Leapmotor uses Indonesia as a core fulcrum to build a new energy industry layout covering the entire ASEAN region.
The B10 and C10 landing in Indonesia this time are strategic models built by Leapmotor for the global market, precisely aligning with the core needs of Indonesian family travel. Spacious interior space and a full suite of smart in-vehicle configurations have become the core competitiveness of the two models. Supporting the product differentiation advantage is Leapmotor's long-term full-domain self-research route. Core parts independently developed and manufactured by the brand account for over 65% of the total vehicle cost, covering key vehicle sections such as electric drive systems, power batteries, smart cockpits, and central electronic/electrical architecture. This highly vertically integrated self-research system not only continuously compresses R&D and manufacturing costs but also allows Leapmotor to quickly iterate electrification and intelligence technologies, providing product solutions adapted to local road conditions and driving habits for overseas markets.
Local manufacturing is Leapmotor's core lever for deep diving into the Indonesian market. Leapmotor reached deep collaboration with Indonesia's local top enterprise Indomobil Group, leveraging its subsidiary PT National Assemblers to build KD semi-knocked-down assembly lines. This production base located in Bekasi was completed for production and debugging as early as April 2026. The first batch of locally assembled B10 and C10 models will be officially delivered to Indonesian consumers in August 2026. With the Indonesian KD factory landing, Leapmotor simultaneously possesses two major Southeast Asian local production bases in Malaysia and Indonesia, becoming one of the few new energy vehicle enterprises in the region with dual KD manufacturing capacity. The local production model not only shortens vehicle delivery cycles and avoids cost pressure brought by whole vehicle import tariffs but also drives the development of the local automotive supply chain in Indonesia, creates a large number of technical jobs, and achieves two-way empowerment of brand development and local industrial upgrading.
A complete sales service network is an important support for overseas market development. Leapmotor leverages dual cooperation resources to build a service system covering all of Indonesia. On one hand, relying on Stellantis Group's mature brand house operation model, Leapmotor entered local Stellantis brand showrooms, displaying and selling alongside well-known models like Jeep and Citroën in the same store, creating a one-stop car viewing, buying, and maintenance service scenario. On the other hand, relying on Indomobil Group's distribution channels deeply cultivated in Indonesia for years, its subsidiary PT Indomobil National Distributor is fully responsible for retail layout. The brand plans to build 50 offline outlets integrating sales, after-sales, and maintenance in Indonesia by the end of 2026, eliminating channel concerns for local consumers purchasing new energy vehicles.
Entering the Indonesian market is also a key result of the landing of Leapmotor and Stellantis's global strategic cooperation. Both parties reached capital cooperation in 2023, and in 2024 formed an international joint venture focusing on overseas markets. Relying on multinational group global channel resources, Leapmotor products are now sold to over 40 countries globally, offline sales outlets exceeded 2,000, and global cumulative vehicle delivery volume exceeded 1.5 million units. Facing long-term development in Southeast Asia, Leapmotor has set a clear product iteration rhythm, planning to launch a new model for the ASEAN market every year, continuously enriching the pure electric and extended-range dual-line product matrix, covering consumer groups with different price points and usage scenarios.
The landing of this Indonesian market is not just a simple expansion of Leapmotor's overseas territory but also a brand new practice of the localization overseas model for Chinese new energy vehicle enterprises. In the future, Leapmotor will continue to deepen collaborative cooperation with Stellantis and Indomobil local partners, centered on the Indonesia manufacturing base, linking markets of various Southeast Asian countries, building a complete localized R&D, production, sales, service electric mobility ecosystem, letting Chinese new energy vehicles with both high cost-performance and cutting-edge intelligent technology benefit more ASEAN household users, continuously conveying a brand new lifestyle of green smart mobility.
