From Guangzhou to Bangkok: GAC's 30 Million Trust Ledger Accumulated Over 29 Years

July16, GAC Trumpchi factory in Panyu, Guangzhou, a brand new right-hand drive Trumpchi M8 PHEV slowly drove off the production line. GAC Group Chairman Feng Xingya handed the car keys to Thai owner Tony Jaa. At this moment, GAC welcomed the milestone production of the 30 millionth vehicle. From the 1st to the 30 millionth vehicle, this Chinese automotive giant took 29 years. Amidst the industry's deep transformation, GAC revealed its confidence in navigating the cycle to the outside world through a performance sheet led by "Stability" and a cross-border delivery ceremony.

A Special Delivery, Witnessing "Mutual Effort"

Unlike the dazzling spotlights at previous delivery ceremonies, GAC Group reserved the "C-position" for the owner of the 30 millionth vehicle -- Thai action star Tony Jaa. When Feng Xingya handed him the keys, this was not just a simple delivery, but a vivid microcosm of GAC's globalization strategy from "Going Out" to "Going In".

At the event site, this "Global Sync" atmosphere was fully displayed: GAC Honda P7, GAC Toyota Intelliz 7, Qijing GT7, GAC Aion N60, GAC Hyper S600, as the 29,999,995th to 29,999,999th vehicles, sequentially rolled off the line in sync with GAC's multiple global production bases. This wave of new energy models clearly outlines GAC's determined figure in fully advancing electrification and intelligence transformation.

The Dialectic of "Fast" and "Steady": Resilience Behind the Data

If 30 million vehicles is the result, then supporting this result is GAC's resilience in "not rushing forward, only deepening cultivation" amidst change.

Data shows, in the first half of this year, GAC Group sales reached 773,100 vehicles, up 2.35% year-on-year, among which new energy vehicle sales surged 68.8% year-on-year; overseas exports exceeded 120,000, up 132% year-on-year. Against the backdrop of surging price wars and generally pressured industry profitability, GAC's "Stability" stood out especially.

Feng Xingya gave the answer in his speech: "Quality is the bottom line GAC will never yield." Behind this seemingly simple promise lies a system of strictness bordering on obsession. Before each new car is launched, it must undergo extreme environment tempering of "Five Highs, One Mountain, One Dust", and complete "Two Winters, One Summer" of on-site road testing. It is precisely this relentless pursuit of quality that made the GAC Aion Smart Eco-Factory become the "World's First New Energy Vehicle Lighthouse Factory", and also won users' trust of the Slate Battery cumulative installation of 1.5 million units, safe driving over 160 billion kilometers.

From "Product Delivery" to "Emotional Delivery"

Under the grand narrative of 30 million vehicles, GAC wants to tell more specific and micro user stories. At the event site, Feng Xingya announced the launch of "GAC Group 30 Million Vehicle Production Launch · Renewal Gratitude Season", six passenger car brands will launch special policies around new purchase, trade-in, etc.

But what is more worth attention is GAC's layout on service soft power. Facing user anxiety about battery degradation and intelligent driving safety, GAC took the lead in launching the brand's "Three Responsibilities" policy, actively taking the bottom line; facing charging pain points, GAC has already built a "9 Vertical 10 Horizontal" charging network covering 31 provinces and 213 cities nationwide, core urban areas achieving "Station Every 1 Kilometer in a Straight Line".

In addition, GAC is using activities like "User Open Mic", inviting users to "Home" to give opinions, and establishing a full-process closed-loop management mechanism. This transformation from "I Build Cars You Pay" to "You Use Cars I Accompany" is reshaping the relationship between GAC and 30 million users.

User Logic Behind Technology "Arms Race"

Standing at the new starting point of 30 million vehicles, GAC's gaze is cast towards a farther future. In Feng Xingya's view, technology should not be showing off skills, but should be converted into peace of mind and convenience that users can perceive.

In the power field, Xingyuan Power developed by the "National Distinguished Engineer Team" will be mass-produced on more models; in the "Three Electrics" field, the all-solid-state battery pilot production line has been built, and the Quark electric drive motor efficiency has broken through 99%; in the intelligent connected field, the Xingling architecture has connected six major systems, making cars become partners that "Think and Understand People". As of now, GAC cumulative R&D investment exceeded 62 billion Yuan, global R&D team exceeds 6,800 people.

As one on-site owner said: "Buying GAC, the point is "Peace of Mind"." This might be the simplest annotation for GAC's 30 million vehicle milestone, and also its strongest power to continue moving forward in the next 30 years.