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September 28, with the theme 'Full Charge Forward, Infinite AI', Deepal Car's 1 millionth vehicle mass production and the all-new Deepal S07 AI Laser Edition launch event was officially held. The new car launched a total of 4 models, priced at 155,900-175,900 CNY, with limited-time rights price of 149,900-169,900 CNY. Ordering immediately enjoys up to 10 super-value car buying rights worth 57,860 CNY. The all-new Deepal S07 brings AI Laser to the 150,000 CNY segment, accelerating the popularization of high-level intelligent assisted driving.
At the launch event, Deepal Car officially announced the mass production and off-line of the 1 millionth vehicle, and simultaneously launched the all-new Deepal S07 AI Laser Edition. Deepal Car Chairman Deng Chenghao stated on site: 'One million is not the end, but the starting point for the next faster million. Deepal Car will continue to listen to user voices, solve more mobility pain points with continuous breakthrough technologies, and respond to more expectations with continuously upgraded products.'
Launching at the 1 million unit milestone, the all-new Deepal S07 AI Laser Edition is not a conventional product iteration, but another concentrated implementation of Deepal's 'Technology Equity' strategy: concentrating high-level technologies previously anchored in the 200,000 CNY and above market, such as AI Laser Smart Driving, Generative Large Models, 800V High-Voltage Platforms, etc., downwards to the 150,000 CNY mainstream home market area. In the current situation where homogeneous competition in 150,000 CNY pure electric SUVs intensifies, this technology inclusive product strategy will not only consolidate Deepal's market competitiveness but also promote a comprehensive upgrade of value standards in the subdivision market.
AI Laser Intelligent Assisted Driving Advancement, All-Scenario Calm Escort
Currently, the opening price for industry top-tier high-level intelligent assisted driving systems is 10,000-20,000 CNY. The all-new Deepal S07 AI Laser Edition opens the industry top-tier intelligent assisted driving system valued at 15,000 CNY for free, truly achieving intelligent equity.
Looking at the industry coordinates, the weight of this 'free' goes beyond promotion. January to May 2026, the penetration rate of L2 and above assisted driving functions in domestic passenger cars reached 70.1%, and City NOA has also dropped to models under 150,000 CNY—hardware level 'equity' is basically complete. What hasn't been run through is payment: Multiple surveys show that the paid activation rate of domestic autonomous brand intelligent driving is less than 30%, the overall penetration rate of high-level intelligent driving buyout or subscription is less than 10%, and even below 2% for 200,000 CNY and below volume home models. At the same time, the standard buyout price of mainstream high-level intelligent driving function packages has returned to the 30,000 CNY and above range—even superimposed with car enterprise subsidies, the one or two ten-thousand yuan users finally pay is essentially an extra software expense. Hardware can be installed, functions cannot be afforded, which has become the new bottleneck for intelligent driving popularization. Deepal counts this system directly into the car price, equal to turning the 'whether to pay for intelligent driving' multiple choice question into a true/false question 'whether to buy this car' in advance.
The new car is equipped with an AI Laser Intelligent Assisted Driving System. Through a one-piece end-to-end algorithm and world behavior model, cooperating with 27 sensors including 1 top-mounted LiDAR, a full-dimension environmental perception is built, achieving coverage in urban areas, highways, and parking: in urban commuting, roundabouts, unprotected left turns, narrow lane vehicle meetings, and mixed pedestrian-vehicle traffic, the system can autonomously respond; highway pilot assisted support on/off ramps, intelligent lane changing and speed regulation, saving trouble and effort for long-distance travel; in the parking link, extremely narrow parking spaces, dead-end roads, and wall-side parking spaces can all be parked, remote parking, off-vehicle parking and trajectory reversing are all available, making 'cannot park' become a thing of the past.
The new car's equipped full-dimensional collision avoidance system has 24 active safety capabilities, among which 4 safety scenarios are industry-leading: when abnormal obstacles appear in front, forward abnormal obstacle automatic emergency braking GAEB (OTA) can accurately identify and brake urgently; when stepping on accelerator by mistake, anti-misstep accelerator pedal UAP synchronously prompts voice, limits torque and brakes; when obstacles are on both sides of the car body, lateral obstacle collision avoidance LOCP can actively warn and assist in controlling the car, preventing scratches; road adaptive AEB (OTA) on wet, icy and other low adhesion surfaces estimates adhesion coefficient in real-time, braking in advance, giving users full travel safety. .
End-to-End Doubao Large Model Boost, Human-Vehicle Interaction Boundless
The all-new Deepal S07 AI Laser Edition is the industry's first batch of models equipped with open-domain end-to-end Doubao Large Model, breaking the limitations of traditional instruction interaction, truly making the cockpit 'see scenarios, think proactively, execute in one step', possessing open-domain end-to-end+Claw architecture, no need to open APP, one sentence 'Hello Deepal' can directly reach chatting, car control, navigation and all functions, one sentence command throughout, big and small matters easily handled.
The Doubao Large Model equipped in the all-new Deepal S07 AI Laser Edition possesses three core functions: Dedicated Agent, Emotional Companionship, and Unlimited Reach. Dedicated Agent allows the vehicle machine to have AI itinerary planning, AI scene blocks, AI private assistant and other practical functions.
AI itinerary planning can achieve, say roughly in one sentence, itinerary arranged immediately, one sentence 'First refuel, then send colleague to Guanyinqiao, finally go home', system automatically connects optimal path, deleting or adding way points during the journey can also be completed by voice, no need to stop and operate;
AI scene blocks can customize private scene spaces, making the vehicle machine understand casual expression, build exclusive scenes, remember pending small matters; AI memory space can recognize every driver and passenger like a private assistant by voiceprint recognition, long-term retention of usage habits, after getting on the vehicle again after a long time, the vehicle still remembers your preferences, and can continue the conversation from the last time not finished, the more you use, the more it understands you, ask casually 'what new songs did my favorite singer have recently?' will give recommendations based on your historical preferences.
In addition, the Doubao Large Model also has humanized emotional interaction capabilities, turning into an AI emotional partner. This confidant knows every family member, identifies joy, anger, sorrow and happiness, understands implied meaning, speaks various accents. Can identify more than 10 user emotions such as happy, tired and empathize feedback, actively comfort when mood is low, timely remind when long-distance drowsy; cooperate with children's exclusive voiceprint recognition to automatically open child fun mode, can role play, interactive singing.
Tacit understanding boundless experience, also extends outside the car. AI outside car voice interaction relies on 8 outside car microphones of the whole car and 1 20W outside car speaker, one sentence 'Open the trunk' frees hands, camping gathering outside car song selection, narrow position parking inside and outside car real-time dialogue, making communication more calm, interaction boundaryless.
Behind all this is efficient end-cloud synergy. Simple commands are responded by end-side millisecond response, tunnels, underground garages no network can still be used; complex tasks entrusted to cloud deep reasoning, privacy data local processing, not out of car, balancing full-scenario availability and information security.
The source of this capability is also worth noting. The new car is the result of Deepal and Volcano Engine deep co-creation around Doubao Large Model, not Deepal self-researched—in 2026 intelligent cockpit competition, this is becoming an increasingly mainstream path: whole vehicle enterprises no longer train general large models respectively, but access the capabilities of top model manufacturers, turning focus to scenario integration, car control interfaces and user data closed loops. Division of labor becomes clear: general cognition entrusted to model side, vehicle control authority and data boundaries held by car enterprise. In end-cloud synergy 'privacy data local processing, not out of car' setting, is the concrete implementation of this division line.
“6789”Super Three-Electric High-Voltage Recharging Mass Popularization
Addressing pure electric users range, recharging, safety three major core pain points, the all-new Deepal S07 AI Laser Edition uses“6789”super tri-electric advancement to refresh user experience in all dimensions, possessing 6C high-rate super charging, 725km ultra-long pure electric range, 800V high-voltage super charging platform, 9 minutes efficient recharging nearly 400km, charging 1 minute, driving another 40km ultra-strong strength, achieving oil-electric same speed, making travel more efficient, more calm, truly saying goodbye to waiting anxiety.
The all-new Deepal S07 AI Laser Edition standard configuration of CATL cells, charging fast enough, life long enough, safety more stable. Equipped with Golden Bell Battery, safety standards comprehensively exceed new national standards, battery cycle life breakthrough 5,000 times, so far maintaining 1 million vehicles zero overheating. Electric drive aspect, new car equipped with efficient silicon carbide original power ultra-integrated electric drive, having more saving, more strong, more durable characteristics: efficiency improved 2.4%, same power under range improved 30km, loss less 30%; 210kW maximum power brings 6.8s zero to hundred acceleration; able to withstand time and environment test, can achieve 500,000 km without decay.
Recharging fast, safety must be foundation. Behind this is AI tri-electric smart control's whole journey participation: new Deepal S07 AI Laser Edition possesses I-TECH® Smart Battery Butler, can real-time perceive battery core internal temperature change, accuracy controlled within 3°C, advance resolve safety risks; will also customize charging protection plan for battery, charge while maintain, letting battery life decay most delay 1.5%, charging time smart distribution current, fast charging fastest can save 3.5 minutes. Not only look at battery, I-TECH® Smart Car Cloud AI Guard, 24 hours guard whole vehicle health, where there is hidden danger can be found in advance, warning accuracy up to 99% and above. This time, new Deepal S07 AI Laser Edition relying on“6789”super tri-electric advancement and AI tri-electric smart control double boost, also letting safety, efficiency run through every travel.
Super charging down probe speed is faster than expected. 800V high voltage platform two years ago was still over 300,000 CNY vehicle model label, 2026 already mass appeared in 150,000 CNY segment: BYD brought second generation blade battery and Megawatt flash charging into 100,000 CNY area, Leapmotor B01, B10 more took 800V threshold to 100,000 CNY level. All-new Deepal S07 AI Laser Edition put 6C rate, 9 minutes nearly 400km recharging and 725km range simultaneously into 150,000 CNY segment, just stepped on this curve node. But gap also needs face: national 240kW and above large power charging pile occupation rate only about 6.7%, car side capability already in place, pile side network density not yet caught up with——'oil-electric same speed' finally can realize, depends on whether car owners can find a running full power pile at their doorstep.
Deepal Car is Changan Automobile‘Shangri-La Plan’important bearer, enterprise from birth, always focus on new energy underlying core technology, undertake group battery, electric drive system self-research task, build complete mature tri-electric research system, in electrification and intelligence original technology aspect continuous breakthrough, focus consumer experience, in product level landing realization technology value. Relying on solid self-research ability, Deepal Car won multiple heavy awards: in 2026 New Energy Vehicle Conference,‘All-scenario power battery data intelligence active safety management technology’was recognized as international new energy vehicle innovation technology, won 2026 China Automotive Engineering Society Science and Technology Progress First Prize,《A kind of electric vehicle and its power battery heating system and heating method》won China Patent Gold Award, and successively twice won National Science and Technology Progress Award Second Prize, is reliable safe tri-electric technology collection and landing realization.
All series standard high-level suspension, Reshaping Driving Experience New Experience
All-new Deepal S07 AI Laser Edition all series standard FSD+HRS high-level variable adaptive suspension, real-time perceive road frequency automatically adjust damping, turn hard to support car body, bumpy road automatically soft, cooperate with HRS hydraulic rebound buffer eliminate small bounce and aftershock, truly achieve brake no nodding, turn no side tilt, 起伏 no throwing jump, rough road no bumpy, hole no bouncing.
Safety level, new car has super anti-slip mode, TBC high-speed tire burst steady travel technology, Bosch IPB2.0 intelligent control etc. all-road surface stable control technology, and uses‘Nine Vertical Nine Horizontal Integrated Grid’Enclosed High-Strength Body, build mobile safety fortress, simultaneously won China C-NCAP, European E-NCAP, Australian A-NCAP three global five-star safety certification, authoritative strict selection for family travel escort.
Three classes five stars parallel, pointed at actually is not only safety itself. Chinese, European, Australian three NCAP evaluation systems in working condition setting and deduction logic each have focus, can simultaneously get five stars, means this car's safety design from project start that follow multi-market regulation synchronous development—for a company aiming for global car enterprise, this is must front-loaded ability, not post-examination make-up.
Appearance interior strength advancement, Comfortable Cockpit Upgraded New
All-new Deepal S07 AI Laser Edition makes tech hardware become part of design language. External LiDAR improves whole vehicle tech texture, cooperate with strong computing power, cover daily commuting, highway long-distance and complex parking scenes, how drive all save trouble; smart active intake grille can automatically adjust opening and closing according to car speed and working condition, balance agile posture and efficient aerodynamic performance. New car provides five models trend car color, three models interior color, satisfy young user personal aesthetic.
Inside cockpit, more with vision, hearing, touch, smell multi-sensory upgrade, create full cabin luxury enjoyment. 'Vision' aspect, equipped 10.2-inch liquid crystal instrument screen, 15.6-inch 2.5K ultra-high definition sunflower screen, 55-inch AR-HUD holographic augmented reality system, 4.2-inch rear row touch screen and main assistant rear row expandable screen, achieve six-screen linkage, bring user more smooth interaction experience; 'Hearing' aspect, all series standard 20 speaker sky surround audio system, 2232W total power, 7.3.4 multi-channel system, 20 sound channels, assist with 4 kinds DEEPAL self-research sound effects, cabin instant mobile concert hall; 'Touch' aspect, whole car 10.7㎡ soft package all with 100% microfiber velvet suede skin covered, front row dual zero-gravity seats support 16-way main driver, 14-way assistant driver adjustment and integrated 4-way electric leg rest, can 120° flat lie, ventilation, heating, massage all available, rear row also equipped 2 level backrest adjustment and seat heating, long-distance sitting not feel tired; 'Smell' aspect, nano water ion negative oxygen air conditioning release 5-20nm grade water ion and negative oxygen ion, efficient sterilize, neutralize odor, lock water moisturize.
In addition, inside cockpit can choose 4.7L smart cold and warm box, support 3-20°C cooling and 35-50°C heating freely switch, off-vehicle still can control temperature lock fresh; around full-scenario demand, new car also access Xiao Lan Classmate in-vehicle interaction screen, Deepal Proper Fit, central control external physical button, game box, Insta360 camera, child safety seat etc. smart ecosystem parts, continuously expand cockpit boundary, let cockpit space along travel scene continuously grow.
One Million Starts New Journey, Full Charge Towards New Realm
As Changan Automobile facing global young state user created mid-high-end new energy brand, Deepal Car since 2022 establishment, always with technology as core, with user as orientation. Short time four years achieve from startup to 1 million scale, ran industry attention grabbing‘Deepal Speed’. 1 million, is scale scale, is user trust, more is forward power.
Four Years 1 Million, placed in industry what position? Deepal's start was January 2022 Changan Automobile released‘Deepal’brand, first model SL03 same year July launched, less than one and a half years completed first 100,000 units, 29 months did 400,000 units, now four years arrive 1 million—this curve's slope, in state-owned enterprise incubated new energy brand is not many. But Deng Chenghao himself in 2026 World New Energy Vehicle Conference judgment is more clear: industry elimination race imminent,‘single point breakthrough invalid, system ability is key’, annual sales 3 million is‘survive foundation’. According to this year January to August global cumulative sales 222,028 units, year-on-year growth 11.77% rhythm, 1 million is stage answer, far not end game. And in domestic price war continuous background, overseas is becoming second growth pole: until August, Deepal overseas cumulative sales reached 52,647 units, year-on-year growth 76.98%, Thailand Rayong factory already put into production, phase 1 design annual capacity 100,000 units.
Standing at 1 million new starting point, all-new Deepal S07 AI Laser Edition strong new release, brought AI Laser Intelligent Assisted Driving and End-to-End Doubao Large Model at once into 150,000 CNY mainstream market, let high-level intelligence not become high-end model exclusive. From technology breakthrough to scale jump, Deepal practice‘Tech Equity’, essence is put originally belong to high price band experience, press into more people enough budget. And this car's real exam also at same place: when LiDAR, 800V super charging and Large Model cockpit at 150,000 CNY segment simultaneously become standard, competing will be supply chain control force, overseas market digestion ability, and scale to profit efficiency——for Deepal just crossed 1 million unit, next 1 million unit compared not only speed, more quality.
