Over two years, "Star Wish" proved: Chinese brands can make A0-class small cars the fastest globally; next, they need to prove: whether this batch of cars can turn "speed" into "longevity" in users' hands.

Author | Chen Weidong

Hangzhou on November 6, the opening of the 5th "Hi We" Geely Galaxy Global User Conference.

This was originally Geely's annual owner gathering. This year coincided with the 40th Anniversary of Founding. Stars, red envelope rain, and a choir appeared one after another on stage, and the atmosphere was always lively.

Chen Geng, head of the Geely Galaxy small car project, also made a joke on stage, calling himself the "Million Manager". He said that although he had not become a billion-yuan president, he had unlocked this identity through Star Wish, and the audience was full of laughter.

The laughter subsided, the big screen lit up. A checkup report appeared: A Star Wish belonging to a user, 310km Dream Edition, driven less than 2 years ran 220,000 km.

At this conference, Star Wish also announced another figure: 24 months on the market, the fastest single new energy model to break 1 million sales globally.

Selling 1 million units in 24 months, and one car driving 220,000 km, were placed at the same launch conference. The former talks about speed, the latter asks about durability — how long can a 100,000 RMB level small car really last?

Small Cars in this Price Range are Dividing into Two Camps

The A0-class pure electric market is the fiercest battlefield in this round of price wars.

New products crowd into the market, the price bottom keeps dropping, most hit products' paths are highly similar: pry open the market with an extremely low price, rapidly gain volume with short video traffic, reach sales peak in the first two to three months after launch, then with competitor price cuts and fading heat, sales decline step by step, product lifecycle often only one to two years.

In this logic, small car is always a transitional term — buy it because cheap, replace it because also cheap.

At the same time, another route is forming. It does not compete on price, but puts durability, chassis, battery safety these need 5 years to show indicators in priority position.

Industry habit attributes this difference to car-making attitude or quality conscience. This explanation holds, but not deep enough.

Real division lies in cost structure: Durability verification is an expense that must be paid in a lump sum, 5 years later see return expenses. Whole vehicle durability road test, chassis long mileage calibration, battery degradation model, will not appear on config list, nor exchange for any instant good reviews, will only directly thin current profit. Low price route models are not unwilling to do it, but after this expense lands, current report immediately looks bad.

Therefore, durability more like a scale problem, not just conscience problem.

Star Wish able to walk another path, precisely because it is already million level. A complete verification system spread to every car, almost does not constitute cost; while annual sales 100,000 level models use same set standard, car price immediately difficult to maintain. Scale here not only used to suppress supplier quotes, also used to amortize standards. This layer of capability Chinese car companies not unfamiliar, just past preferred admit first half.

This million number, also not result of traffic stacking. 24 months, 1 million units, average less than one minute sell one car. More important is it no drop: 2025 take domestic all category sales champion, 2026 first half cumulative sales 249,418 units, year-on-year growth 21%, October single month break 70,000 units, no brand limit, no energy limit, no level limit.

Overseas markets synchronously advance. Star Wish entered global 30+ countries and regions, ranked this year first half China new energy hatchback export TOP 2, and sequentially take Thailand, Egypt, Mexico, Australia etc market segment sales champion.

Among them there is one layer easy overlooked structural opportunity. Global small car market long term by Japanese Kei and European A0 hatchback guard, electrification transformation after, main manufacturer resources concentrate on mid-to-high end platforms, entry small cars instead update slowest, supply appear obvious gap.

Chinese brands enter this market, supplement a category by local manufacturers phased laid down product. It can in multiple markets take segment sales champion, reason also lies in this — encounter is gap, not red ocean.

But should also see matter other half: Star Wish million sales, how many come from durability capability persuasion, how many come from price band dividend?

60,000 to 100,000 RMB range, is exactly these years new energy penetration rate rise fastest pool. Location right, product just no big mistake, sales naturally come. Two reasons interweave, easily be narrated as simple brand story.

This route true starting point, is launch initial category standard one reset: After rear drive, independent suspension, CATL battery cells, liquid cooling temperature control still belong high-end model tag era, Star Wish make them whole series standard config.

Chen Geng on stage for this not讳言. He said, Star Wish hot after, more and more friendly merchants start replicate this train of thought — front drive change rear drive, beam suspension change independent suspension, add frunk. "I very happy, because Star Wish appear after, more and more brands start seriously do small cars."

This word sound like self-satisfaction, is industry rare true words. A category to go up, only one home do well no meaning, must someone raise threshold, rest people must follow. He himself add one sentence: Only first rules stand, road can walk more wide.

But imitation mostly stop at hardware list. Visible config can chase, calibration system, durability verification and battery management logic, from no speed success.

After 220,000 km, What Remains for the Car

Cost will not disappear, will only transfer.

Low price models put cost priority invest in large screen and appearance kit this kind one eye visible place, compress durability verification, chassis calibration and battery degradation test input. Saved part, finally by user 5th to 8th year, by battery degradation, chassis abnormal sound and second-hand depreciation way installment pay. This is a no write into contract implicit expense, also A0 class market least transparent piece.

Chen Geng give a relatively simple explanation: A car need accompany user 8 years, 10 years even longer, therefore from develop first day, they focus not just new car performance, but whole usage cycle safety, reliability and comfort.

In a celebrate occasion talk about an old car battery health, seem somewhat inappropriate. But this 220,000 km car, exactly is this sentence footnote: Range achievement rate 99.7%, battery health 91.19% (National Standard for 200,000 km requirement is 70%), Moose test 78.1 km/h, six battery extreme test whole process no fire, no explosion.

Rear mounted rear drive, front MacPherson plus rear multi-link, Lotus tuning, again add Shen Dun Battery and BMS 3.0. These content not appear config list, but determine a car 3rd year, 5th year remain how much value.

Chen Geng also said a sentence more like product person words: Hope user buy Star Wish time feel worth it, drive good many years after, still lucky initial choice. First half belong marketing, second half belong product.

More worth notice is user structure change. More and more families no longer view A0 class as second car supplement car, but as only one main car. Once it need undertake pick drop children and weekend family outing, user care not screen size, but 3 years after battery remain how much, chassis will will float.

Here is one need face doubt: Durability exactly worth how much money?

China second-hand car market to battery health pricing not sensitive. A use 5 years electric car, residual value mainly by year and mileage decide, health is 91% or 85%, car merchant give price difference often only few thousand yuan. Durability corresponding economic return, not yet market effectively priced.

So, "Long-term reliability" exactly is for user create value, or for brand create narrative?

Closer to fact judgment is, both have. User may not calculate clear this account, but "No need worry" itself is value — it not need convert into residual value, just need in certain highway service area late night, let person not repeatedly stare remaining range.

Also has an industry less willing speak truth fact: Car more durable, replace car cycle longer. And past 20 years, industry relied just "3 year 1 replace" rhythm. A truly do long-term reliability brand, short term equal active give up part repurchase business, only rely another set account balance: Higher user retention, stronger reputation recommendation, more stable second-hand price, again back support new car pricing.

This account can calculate balance, is value route hardest part, also it and marketing slogan most essential difference.

Reliability Makes People Trust, Likeness Makes People Buy

Durability solve "Why trust", but solve not "Why like".

A0 class another problem is homogenization. Price range close, range close, cabin logic similar, user decision finally only left price compare. Most competitors annual update no more than change car color, micro config adjust, frame no move, hard leave own label.

Million node above, Star Wish launch STAR Limited Series: STAR Ace walk sports route, with exclusive sports kit and Worry-Free Green, Pepsi Orange, Shining Silver three car colors; STAR Chill walk relaxed route, Cream and Salt Rice car paint match Morning Light Rice interior. Two cars both carry class unique tapping electric frunk and have 50+ kinds expressions EVA car robot, support OTA continuous update.

Long term relationship maintenance cost far higher than one transaction, but it decide 5 years after, this owner whether still willing recommend this car. And in A0 class market, most effective communication channel exactly is recommendation.

This point user already demonstrated. Jiangsu Yugou Town a named Old Han car owner, drive electric car round trip 1000+ km do business, village people originally not believe, until see him enter service area up toilet drink tea, electricity just full. Afterwards one car, two car follow buy, now this village already has 17 Star Wishes, Old Han is first car.

Further down, is "Our Star Wish" Public Welfare Project. From launch start with car owner bound: First two seasons in Daliang Mountains build basketball court, in Qiannan build football field; Third season turn aesthetic education, for Yunnan Pu'er Ximeng Masan Village children donate build music classroom, and invite them to Hangzhou with Lang Lang on same stage, Lang Lang also on site opened a master class.

Most car companies public welfare belong one-way investment, activity end immediately end. This project difference is, starting point is car owner wish, landing also has car owner participate. It let buy a small car this thing, more layer public meaning.

After 1 Million Units, Harder Opening

Put Star Wish back Galaxy map among, it is heaviest weight.

Same day, Geely Automobile Group CEO Gan Jiayue give another coordinate: November 6 exactly Geely Founding 40th Anniversary, and 40 years coordinate already changed — from make people can afford good car, to make everyone smart boutique car.

Asked why Galaxy can continuously produce hits, Gan Jiayue answer simple to near ordinary: User need what we provide what, user care what, we just make what to extreme.

This sentence listen correct nonsense, but put annual sales 1 million brand body, execution extremely hard. Because user needs mutually contradictory: Easy drive, good look, easy park, internal space also need big enough; Quality and safety not leave gap, intelligence also need keep leading.

Galaxy from 2023 February launch, already global fastest reach 2 million units new energy brand, this year attack 3 million units. At same time Geely also clarify strategy shift: Reduce brand new model investment, concentrate resource build star products. Star Wish single month 70,000 units volume, already close a medium car company whole system sales. According to Gan Jiayue calculation, average 55 seconds, world more one Star Wish owner.

But route struggle far not end, real challenge also not sales level.

Price is clear. Choose value route, mean higher R&D, calibration and verification cost, gross margin naturally bear pressure. Price war one day not stop, it must one day persuade user pay "invisible long-term reliability"; and opponent anytime can use one round price cut, price sensitive group separate flow.

Time not yet give answer. 220,000 km just a sample, future 5 to 8 years, million cars will successively enter high mileage cycle, massive real data is final judge. Competitors can copy rear drive and frunk, durability system only use time to swap.

Cognition leap more difficult. Overseas multiple segment market sales champion, prove product can adapt different market, but product power not equal brand power. From "A good drive Chinese small car" to "Global user active choose mainstream brand", middle separate a whole generation brand memory.

Two years time, Star Wish prove one thing: Chinese brands can make an A0 class small car do global fastest. Next need prove another thing: This batch cars whether in user hands, can "speed" turn into "longevity".

For whole track, is same question — New energy small car exactly only can be cheap short-term commuting tools, or can become have complete lifecycle value, can sell to global mainstream model?

This conference last, is Lang Lang piano solo; Further back, Little Sparrow children and car owner representative together sing song finish. Answer not those songs inside, still 5 years after. [Copyright Notice] This article is "Auto Man" original, publisher all, no reprint authorization or partial copy, violators accountable.

In two years, Geely Xingyuan accumulated sales breaking 1 million units, becoming one of the fastest new energy vehicles globally to reach 1 million in sales. Behind this achievement is not just sales figures, but further indicates that the A0-level pure electric small car market is being redefined.

Xingyuan's 1 million sales were not a sudden surge, but a continuous and stable release. After winning the sales champion for all categories of the Chinese car market in 2025, it sold nearly 250,000 units in the first half of 2026, a 21% year-on-year increase. Monthly sales exceeded 60,000 for two consecutive months in August and September, and surpassed 70,000 in October alone, constantly refreshing the model's own records. Meanwhile, it has entered more than 30 countries globally, ranking at the top of niche lists in markets like Thailand, Egypt, Mexico, and Australia. The domestic hit is becoming an important participant in the global small car market.

Xingyuan's success lies in elevating the "value of small cars". At launch, it made configurations like CATL cells, liquid-cooled batteries, and rear independent suspension standard across the entire series, changing the impression many people had of A0-level cars being "just cheap". Subsequently, space, smart cockpit, assisted driving, and safety structures were continuously added, making small cars no longer just commuting tools, but main models capable of balancing family travel, long-distance driving, and urban smart experiences.

After reaching 1 million sales, Xingyuan did not stop at the results but continued to launch new items. The STAR Limited Series launched two new versions, STAR Ace and STAR Chill, adding an electric front trunk and EVA robot. STAR Ace emphasizes sportiness, featuring exclusive exterior kits and black-red or black-orange interiors; STAR Chill leans towards relaxed sophistication, using Milk Salt Beige car color and Mu Guang Beige interior. At the same time, "1 Million Achievement Fan Privileges" went online; users can participate in lucky draws via the Geely Galaxy App to obtain milk tea vouchers, commemorative badges, car accessories, IP merch, and other benefits.

Beyond sales, quality is being repeatedly verified. A user car with 220,000 kilometers driven tested that Xingyuan's range achievement rate is close to 100%, Moose test results remain stable, and battery health far exceeds national standard requirements. This shows its 1 million sales rely not just on the hit rhythm, but also on reliability after long-term use.

More importantly, Xingyuan is extending the user relationship from car buying to lifestyle. The "Our Xingyuan" charity program is now in its third season, building courts and music classrooms for children in mountainous areas with car owners, even taking Wa ethnic group children to Hangzhou stages to perform with Lang Lang. This connection makes it not just a "high-sales small car", but a lifestyle brand with more user emotion.

Geely Xingyuan's phenomenal status lies in its re-establishment of evaluation standards for A0-level pure electric small cars: not smaller or cheaper, but smarter, easier to drive, more durable, and better understanding of users. 1 million sales are just a new starting point. The next problem it faces is how to continue transforming global sales into long-term recognition from global users.

STAR Limited Edition Explodes on Scene, Exclusive Fan Benefits for Million Owners Maxed Out This Time

Who Gets It! On November 6 in Hangzhou, this press conference took the "National Legend Car" status to the ceiling — Geely Galaxy Global User Music Carnival + Star Wish Million Achievement Fan Event, the scene was as lively as a large offline team building for million owners.

The most explosive number was thrown out directly: Only 24 months since launch, Geely Star Wish cumulative sales broke 1 million units! Calculated, someone drives away a car on average in less than a minute. This new record of "The world's fastest New Energy Vehicle to achieve 1 million sales" is firmly secured on their own body, turning the global pure electric small car competitive landscape into a new script.

This time Geely truly understands "fulfilling wishes": Two new STAR Limited Edition models launched directly, STAR Ace and STAR Chill limited-time benefit price is only 88,800 yuan. At the same time, the fan benefits arranged for the million owners pile up into a mountain. Go to Geely Galaxy App to draw a prize, Grandpa Doesn't Boil Tea milk tea is fully provided. Million commemorative badges, Capybara IP merchandise, car practical good things are all arranged for you. Mainly focusing on "Million user support, we really keep it in our hearts".

From Hit Product to Welded Benchmark: Reaching 1 Million in Two Years, This Time They Really Understood "Global Speed"

Only officially debuted in October 2024, in two years time rushed to 1 million sales. This speed of "less than one minute per car", if said out, competitors would stand stunned for two seconds.

They are not the "Fireworks-style candidates" relying on rushing data in a single month, but the "King of Competition" stabilizing from year start to year end: In 2025 directly won the China auto market all-category sales champion, in the first half of 2026 sold 249,418 units, YoY increased by 21%, continuing to firmly sit in the most best-selling model position in the whole market. Coming to the second half, even more game-breaking, August, September two consecutive months single month sales broke 60,000, October directly reached 70,000, stepping their own single month record underfoot again. The point is this sales champion front has no attribute modifier at all, no matter if you are fuel car, joint-venture car or luxury car, queue line stand well, Star Wish directly stands front row.

Selling explosively domestically is fine enough, going overseas still kills crazily: Australia, UK, France... Now already rushed into global 30+ countries, first half of 2026 directly won China New Energy Hatchback Export Second Place. Thailand sold into Electric Vehicle Sales Champion, Egypt for 2 consecutive months A&B Level Pure Electric Sales First, Mexico All-category Pure Electric for 3 consecutive months ranked Second, Australia just launched 2 months, directly seized the local Hatchback Pure Electric Champion position in hand. Now Star Wish running on foreign streets, long ago is the "China Smart Manufacture New Internet Celebrity" with maxed recognition in foreign eyes. The gold content of 1 million sales, from domestic one way exploded to the whole world.

New Ways for 1 Million: STAR Limited Edition Trendy New Launch, Fan Benefits Sent Directly to Your Hand

1 million units, there are 1 million kinds of different divine lives. Some drive it for commuting check-in, some drive it for self-driving camping, some paste car stickers decorated colorfully as mobile trendy items. The two STAR Limited Edition versions launched this time, completely precisely stepped on the aesthetic points of young people:

STAR Ace directly arranges Youwu Green, Pepsi Orange, Flowing Silver three jumpy car colors for you, driving on the road attention rate directly maxed out; STAR Chill uses soft Milk Salt Cream car color, matching brand new customized interior, sitting inside whole person relaxes down. Two cars also stuffed same-level only one electric front trunk and EVA Robot, fresh experiences others don't have, you get in car directly own. Now buy in still can get 3,000 yuan Super Trade-in Rebate, limited time unlock value 4,099 yuan STAR Exclusive Big Gift Pack, this wave launch sincerity directly maxed out.

Fan appreciation session even more "Understand Young People" embedded in DNA: All owners open Geely Galaxy App can draw lottery. Milk tea vouchers, exclusive commemorative badges, Capybara healing merchandise, charging discount vouchers all in prize pool. Even milk tea you usually want to drink, small merchandise you want to grab, are all arranged clearly for you. Subsequent STAR Limited Edition series will still non-stop release new versions. No matter you are Play Cool Trend Modification Party, or Lie Flat Relaxed Camp, can always find the one that pokes your preference.

220,000 km Real-World Test Deep Dive: Even Worn Out Can Still Fight, This is the Hard Confidence of 1 Million Sales

Online every day people say "New Forces rely on stacking configurations", but Geely directly pulls out a real user drove 220,000 km old car, dragged to CATA (China Automotive Technology and Research Center) for full dimension real test — What flower tricks don't play, just show you the car made daily, finally state can be how good it can perform.

Result came out directly shocked everyone's chin: Energy saving mode turn off AC run comprehensive road condition, this 220,000 km old car, range achievement rate surprisingly still 99.7%! All series standard CATL Battery Cells plus liquid cooling temperature control system, three-electric systems stable like old yellow ox. Moose test directly do to 78.1 km/h, chassis stable than many newly picked same-level new cars even silkier, rear motor rear drive plus Lotus tuning foundation, drove 220,000 km still not bring discount.

Most cruel battery six major limit tests directly chain on: High temp roast, seawater soak, bottom impact, needle pricking test all arranged once, result test finish battery health degree still 91.19%, higher than national standard required 200,000 km 70% standard by a big cut. Geely God Shield Battery Safety System plus aluminum alloy protection cabin, layer by layer safety buff stacked full, you just dare to open safely, safety matter fundamentally not need you worry.

From just launched to A0-class small car standards directly raised, to two years saved million users, Star Wish never relied on low price rolling market, relied on solid durable quality, welded "High Quality and Good Price" these four words onto every car.

Million Wishes Round Together: Season 3 "Our Star Wish" Directly Takes Va Ethnic Small Singers to Big Stage

Selling cars selling to doing charity with users, only Geely Star Wish can play this warmth. First two seasons with million owners together in Daliang Mountains, Guizhou Qiannan build children's basketball courts, soccer fields, this time Season 3 directly chased to Yunnan Ximeng Va Mountain inside.

Local Masan Village "Little Sparrow Choir", a group of children loving to sing Va songs, always want to sing hometown songs to outside big stage, this wish was recorded in Star Wish owners hearts. This time Geely Star Wish directly in local donated built exclusive music classroom, also brought children to Hangzhou, directly on same stage with Lang Lang, Lang Lang on site give children master class, face to face guide play piano sing songs. You on Star Wish made small wish, brand really will help you realize on ground, this two-way connection feeling, really than simple selling car warm much too.

Now standing on million sales new starting point, Star Wish next road also very simple: You want good looking new car models, I will continuously give you limited editions; You want reliable quality, I will use hundreds of thousands km real test give you bottom support; You want to help children realize wishes, I will accompany you together to land matter. From world fastest break 1 million New Energy Vehicle, to next million users common choice, this national legend car next story, can still bring us more surprises.

November 6, the Geely Galaxy Global User Music Carnival and Geely Xingyuan Million Sales Achievement Fan Appreciation Rights Launch Event were held in Hangzhou. The core message of this event is: 24 months since launch, Geely Xingyuan cumulative sales exceeded 1 million units, selling one unit in less than a minute, becoming the fastest new energy vehicle globally to reach 1 million sales. For an A0-class pure electric small car, this speed indeed disrupted the original pace of the industry.

 

Geely Xingyuan was launched in October 2024, achieving 1 million sales in two years, and it wasn't achieved by a single month's spike. In 2025, it won the sales champion for all categories in the Chinese automotive market, note that this "all categories" means no brand limit, no energy type limit, and no class limit. In the first half of 2026, it sold 249,418 units again, a 21% year-over-year increase, ranking as the best-selling model in the Chinese market for consecutive periods. Entering the second half, the pace continued to accelerate, August and September monthly sales continuously exceeded 60,000 units, October broke through 70,000 units in one go, setting a new historical high for monthly sales. This stability across multiple sales cycles speaks more to the situation than a single month's explosive volume.

 

The performance in overseas markets is also worth mentioning. Geely Xingyuan has landed in over 30 countries and regions globally, including Australia, UK, France, etc., ranking TOP2 in exports of Chinese new energy hatchbacks from January to June 2026. It secured EV sales champion in Thailand, was A&B class pure electric sales champion in Egypt for 2 consecutive months, ranked 2nd in all-category pure electric in Mexico for 3 consecutive months, and became the Hatchback pure electric sales champion again in Australia just 2 months after launch. A small car managing to stand firm in markets with different regulations and consumption habits indicates its product definition itself is universally applicable.

 

At this million-unit milestone, Geely Xingyuan launched two new models of the STAR Limited Series, STAR Ace and STAR Chill, with a limited-time benefit price of 88,800 yuan. STAR Ace offers three colors: Worry-Free Green, Pepsi Orange, Flowing Light Silver, STAR Chill features Milk Salt Rice color with brand new interior, clearly targeting the personalized needs of young users. Both cars were equipped with the segment's only electric frunk and EVA robot simultaneously, combining personal expression with daily convenience. Regarding purchase benefits, buying these two new models enjoys a 3,000 yuan super trade-in subsidy, and can receive a STAR exclusive gift package worth 4,099 yuan during the limited time. The official also stated the STAR Limited Series will continue to be refreshed, more models will be launched subsequently.

Also released simultaneously was the "Million Achievement Fan Appreciation Rights", million users can log in to the Geely Galaxy App to participate in the draw, prizes include Grandpa Doesn't Brew Tea Milk Tea Vouchers, Million Sales Commemorative Badge, practical products of the vehicle ecosystem, Capybara Healing IP Merchandise, and charging service fee discount vouchers. These things don't look like large amounts individually, but the emotional value for old users is real.

 

What truly supports this million sales figure is the durability of the product itself. This time Geely Xingyuan partnered with CATARC, found a user-operated 310km Dream Edition vehicle that has run 220,000 km for a field test, the focus was not on the new car condition but the real performance after long-term use. The result is: under comprehensive road conditions in energy-saving mode with AC off, the range achievement rate of this 220,000 km car was tested at 99.7%; moose test 78.1km/h, handling stability is superior to most new cars in the same class; relying on rear-motor rear-wheel-drive layout, front MacPherson and rear multi-link independent suspension, and Lotus tuning. Regarding the battery part, the operational vehicle underwent battery pack level health, high-temperature baking, seawater immersion, and vehicle level low-temperature charge/discharge, bottom impact, double-needle puncture, six major limit serial tests, after 220,000 km high-intensity use battery health was still 91.19%, while the national standard requires 70% for 200,000 km. Behind this is Geely God-Shield Battery Safety System, eye-shaped aluminum alloy battery protection cabin, double well-shaped rear subframe, plus liquid cooling temperature control and BMS 3.0 Battery Doctor monitoring management at the operation level.

 

Besides product and sales, this event also continued the 3rd season of the "Our Star Wish" charity project. This project originated from the shared wish with owners when Xingyuan launched, the previous two seasons built basketball courts and football fields for children in Sichuan Liangshan and Guizhou Qiannan respectively. The 3rd season went to Masan Village, Simao County, Pu'er, Yunnan, there is a children's team called "Little Sparrow Choir" there, dreaming of singing the Wa song on a bigger stage. Geely Xingyuan donated and built "Our Star Wish Music Classroom", also invited these children to Hangzhou to perform on stage with Lang Lang. Besides the performance, Lang Lang also gave the children face-to-face guidance and a masterclass.

 

Finally, let's talk something practical. If your budget is around 90,000 and you want to buy a pure electric small car for city commuting, the STAR Limited Edition of Xingyuan this time is worth a closer look, the limited-time benefit price of 88,800, plus a 3,000 yuan trade-in subsidy and a 4,099 yuan exclusive gift package, the actual cost in hand can be pressed down a bit more, choose the Ace color options if you like individuality, choose Chill's Milk Salt Rice if you prefer a gentle style. When buying a small car, the biggest fear is range loss and battery health decline after 2-3 years, this car's 220,000 km field test showed 99.7% range achievement rate and 91.19% battery health, this serves as a relatively hard reference. At the dealership, you can focus on two things: first, personally test the rear-motor RWD plus independent suspension on speed bumps and continuous curves, second, open the electric frunk to see if placing small items like charging cables, umbrellas, etc., is convenient in daily life.

November 6, 2026 Geely Galaxy Global User Conference was held in Hangzhou. The highlight of the entire conference was not the launch of a new car, nor the premiere of a technology, but a number: Geely Xingyuan has been on the market for 24 months, with cumulative sales exceeding 1 million units, becoming the fastest new energy vehicle globally to achieve 1 million sales.

For October alone, Xingyuan's global sales exceeded 70,000 units. When the 1 millionth mass-produced vehicle rolled off the line at the Xiangtan base, the official description was "one vehicle sold per minute". An A0-segment pure electric small car completed the single-model 1 million-unit accumulation that usually takes three to five years or even longer in the global automotive industry in just two years. Placed on a specific vehicle, this is a product success; placed within Geely Galaxy's brand coordinates and the industry coordinates of the A0-segment market, it marks a position worth closer scrutiny: for the first time, Chinese brands have turned "small cars" into "big business" in the entry-level pure electric market using a systematic approach.

Looking at Xingyuan's million-unit timeline, what explains the situation best is not the total duration of 24 months, but the slope of the curve. 200,000 units achieved in May 2025, increased to 600,000 units in March 2026, reached 800,000 units in August 2026, and exceeded 1 million units in October 2026. From 600,000 to 1 million, it took only about 7 months; the final 200,000 unit increase took only about two months. After more than a year on the market, a vehicle did not enter a flattening period but instead sold faster and faster, which is not common in the automotive industry.

The foundation of this acceleration capability is the systemic realization of manufacturing and supply chain. The Xiangtan manufacturing base produces an average of one whole vehicle every 55 seconds under a two-shift production mode. In 2025, the base's automotive production and sales exceeded 640,000 sets, setting a historical high. For an A0-segment model with relatively limited selling price and single-unit profit, a scale of 1 million units means R&D, procurement, and manufacturing costs can be fully amortized, allowing the enterprise to continue investing the saved space back into product iteration and configuration density.

The Xingyuan series is standardly equipped with a 70-liter front trunk, CATL battery cells, rear-motor rear-wheel drive plus multi-link independent suspension, pulling the A0-segment small car out of the past inertia of "enough is good". Product definition puts user experience first, manufacturing controls costs using scale and efficiency. The two ends lock together, creating that increasingly steep curve.

Viewing Xingyuan in the overall landscape of the 2026 A0-segment market, its 1 million units is not an isolated viral hit story. From January to September this year, domestic passenger car retail sales decreased year-on-year by 21.7%, with significant overall pressure. However, A0-segment pure electric car wholesale reached 396,000 units, a year-on-year increase of 10.0%, accounting for 35% of pure electric wholesale volume. In the same time window, A00-segment pure electric wholesale decreased by 51% year-on-year. One adjacent market segment rose while the other fell, indicating that demand for small cars did not expand universally, with growth concentrated on A0-segment products where size, range, space, and comprehensive experience are closer to regular family cars.

Xingyuan's product logic happens to hit this structural change. It did not position itself as a "cheaper big car", nor did it retreat to the A00-segment positioning of "good enough for short-distance commuting". Instead, within the A0-segment size framework, it moved space, chassis, safety, and configuration density towards the standards of family cars. In September, Xingyuan, BYD Seagull, BYD Dolphin, Wuling Bingo, MG4, and other products crossed the single-month 20,000 unit threshold. The A0-segment market has formed a large-scale competitive group. Xingyuan running at the forefront of this group indicates one thing: consumer expectations for entry-level pure electric vehicles have changed. Cheapness is still the ticket of entry, but what determines whether a small car can sell millions of units is how much undiscounted daily experience it can offer on top of the cheap background.

The name of this conference was the Global User Conference, with over 200 owners on site from 35 countries and regions across five continents. Xingyuan's 1 million units happened to provide a specific footnote for the word "Global". Currently, Xingyuan has entered over 30 countries globally, taking the EV sales championship in Thailand, ranking first in the pure electric market in Jordan, and ranking second in the pure electric market in Mexico. In the first half of 2026, it ranked TOP 2 in China New Energy Hatchback Vehicle Exports. In August, Xingyuan entered European and Oceania markets such as Australia, UK, and France, extending its overseas map from Southeast Asia and Latin America to mature markets.

On the level of the Geely Galaxy brand, Xingyuan's 1 million units is a microcosm of Galaxy's overall acceleration. The Galaxy brand's global cumulative sales have reached 2 million units, with the goal for 2026 being 3 million units. The Geely Galaxy brand has won the favor of over 2.7 million users globally. From the globalized new energy native architecture on the R&D side, to multi-base coordination on the manufacturing side, to localization layout in over 30 overseas countries, this systemic capability is the underlying support for Xingyuan to run simultaneously in different markets. More worth noting is the change in overseas expansion models.

Geely promoted right-hand drive adaptation and local financing solutions for the Galaxy series in Southeast Asia, entered Europe with subscription models and channel expansion, licensed the e-CMA architecture for use by Eastern European factories, and relied on local resources of partners such as Volvo, Proton, and Renault to make a light-asset industrial symbiosis layout. This means Xingyuan's overseas growth is not simple whole vehicle trade, but a system output where R&D, manufacturing, channels, and financial solutions go out together. For an A0-segment small car to become a carrier for this output itself indicates that the competitiveness of the Chinese automotive industry in entry-level products has transitioned from price advantage to systemic advantage.

Auto Web Review:

Xingyuan's 1 million units is a product milestone for Geely Galaxy, a recalibration of value standards for the A0-segment market, and a concrete evidence for the globalization narrative of China's automotive industry: A pure electric small car positioned for entry-level with practical prices can reach the top of total category sales in the domestic market and enter the streets of more than 30 countries in overseas markets relying on sincerity in product definition and the thickness of systemic capabilities, and finish the road that others need more time to walk in 24 months.

1 million units is a scale mark. It marks not the endpoint, but a path that has been verified as viable. More models will follow on this road next, and Xingyuan has put that ruler there first.

Recently, the 1 millionth Geely Xing Yuan rolled off the production line at the Xiangtan base. Listed in October 2024, today marks 24 months. On average, a Xing Yuan rolls off the production line every 55 seconds, and one is sold every minute. The official statement is very straightforward: True Champion Without Adjectives.

These three words, 'Without Adjectives', are worth pondering. Too many champions in the car market these years, but most require qualifiers. Sales champion for pure electric SUVs above 300,000 RMB, sales champion for mid-to-large new energy vehicles, the longer the qualifier, the smaller the circle. Xing Yuan doesn't need that. In 2025, it was the sales champion for all categories in the Chinese car market, regardless of fuel or electric, regardless of class, regardless of price. As of July 2026, it has consecutively ranked first in monthly sales for all categories for 16 months. In Q1 2026, it squeezed into the top three global new energy vehicle sales, and is the only Chinese brand model on this list.

What does one million units mean? In the history of the global automotive industry, achieving one million units for a single model usually takes three to five years. Many brands rely on a pile of models to bulk up numbers. Xing Yuan achieved one million with a single car in two years.

And the speed is getting faster. May 2025, 200,000; March 2026, 600,000; August, 800,000; October, 1 million. From 600,000 to 1 million took only 7 months, the final 200,000 took two months. The sales curve for general models usually peaks first then falls, but Xing Yuan is the opposite, selling faster and faster. In August and September, monthly sales exceeded 60,000 for two consecutive months. Currently, only Xing Yuan has achieved this in the market.

Where does it win? It eliminated the concept of 'Just Enough Is Good Enough'

Xing Yuan sells well, many people say it's because it's cheap. The starting price of over 60,000 RMB is indeed cheap. But there have never been few cheap small cars, more have died out. Relying solely on being cheap cannot support one million units.

What Xing Yuan truly did is lift the standard for A0-class pure electric small cars as a whole.

Before Xing Yuan, the unspoken rule at this level was 'Just Enough Is Good Enough'. Front-wheel drive, torsion beam, small battery, hard plastic, everyone understood tacitly — anyway, people buying this car want transportation, they don't pick. After Xing Yuan came in, it directly changed the playbook: rear-wheel drive, multi-link independent suspension, CATL cells standard across the range, with Shield Battery Safety System, 70-liter front trunk, 14.6-inch large screen plus Flyme Auto cabin, Elk Test 80.7 km/h. These specs two years ago were selling points for 150,000 RMB class models.

The result is that users buying small cars found out they don't have to settle. 30% to 80% fast charge in 19 minutes, three range versions from 310 km to 480 km, weekly charge for city commuting. For the first time, this level had an experience worth talking about.

The market is the most honest. Xing Yuan's share in the A0-class pure electric market exceeds 30%, one out of every three A0-class electric cars sold is a Xing Yuan. Even more interesting is the reaction of peers — after Xing Yuan established these standards, competitors followed suit, independent suspension, large batteries, smart cabins began to trickle down. A niche market was redefined by a single car, which used to be the patent of joint venture brands.

Small car business is also hard to do. Low prices mean thin profits, no scale means losing money. Xing Yuan used a scale of one million units in two years to make this work: scale dilutes cost, cost supports specs, specs drive sales, sales nourish scale again. Once this cycle turns, the barrier for followers is not price, but the entire system.

What does this one million units mean for Geely?

In 2025, Geely Motors annual sales were 3.02 million units, new energy 1.69 million units, year-on-year growth 90%. Among them, the Galaxy brand sold 1.24 million units in a year. From brand launch to reaching 1 million annual sales, it took only 29 months, the fastest new energy brand to achieve this. And within Galaxy's million, the single Xing Yuan model contributed 530,000 units, with sales exceeding 40,000 for 7 consecutive months.

When a brand is pushing upwards, what it needs most is the foundation. Foundation is not a slogan, it's tens of thousands of units of stable monthly sales, channels across the country that can sustain it, supply chains willing to schedule production for you. Xing Yuan is Galaxy's foundation. With it supporting from below, models like Galaxy E5, Starship 7, Galaxy M9 going up have room to maneuver. The structure of Geely mainstream bottoming, high-end flagging, the base is built by cars like Xing Yuan.

Digging deeper, Xing Yuan is the first large-scale verification of the GEA Global Native Architecture. Car companies love to talk about architecture, but architecture value can only be proven by scale. One million cars on the road means this architecture's supply chain, manufacturing system, and quality stability have undergone the strictest testing. The 55 seconds per vehicle pace at Xiangtan base, behind it is the entire manufacturing system running at full load, high precision. This capability is more valuable than simply selling so many cars.

Then there is going global. Xing Yuan has entered more than 30 countries and regions, taking the electric vehicle sales crown in Thailand, number one pure electric in Jordan, number two pure electric in Mexico. In August of this year, it entered Australia, UK, France. In the first half of 2026, it ranked second in Chinese new energy hatchback exports. Chinese car companies have been shouting about going global for many years, not many products can truly stand firm in mature markets. Small cars are actually the best calling card — European streets, Southeast Asian alleys, naturally belong to this size. The cost and spec advantages Xing Yuan honed domestically, when placed overseas, represent a significant advantage.

Auto Review: In recent years, the Chinese car market has produced many legendary cars. Haval H6 proved the power of SUVs, Wuling Hongguang MINIEV proved the power of micro EVs. Now it's Xing Yuan's turn, it proves another thing: a pure electric small car costing over 60,000 RMB can win not by relying on cheapness, but by spending every penny on what users use every day.

True Champion Without Adjectives, the focus is not on champion, but on 'Without Adjectives'. Leading without qualifiers is true leadership. For the industry, Xing Yuan's one million units is more like a signal: in the second half of Chinese car market competition, it's no longer about who can tell a good story, but who can push system efficiency to the extreme. Architecture, manufacturing, supply chain, channels, globalization, no link can be short. This small car used two years to draw the passing line for this course. The following competitors, whatever they do, will be doing it later.

On September 22, the launch event for the all-new QQ3 Modern Edition was held at Wuhu Jiuzi Square. The new car's official guide price is 88,900 yuan, the additional purchase price is 86,900 yuan, and the trade-in price is 83,900 yuan. This version is an official customized version of the QQ3, launched for urban commute users who pursue personalized appearance and cabin quality. The new car continues the product hardware foundation of the all-new QQ3, with targeted upgrades on exterior kits and interior materials.

In terms of market sales, the all-new QQ3 has achieved sales breaking 10,000 for 5 consecutive months. Single-month sales in August reached 19,103 units, with a month-on-month growth of 64.07%. Total orders domestically and internationally have exceeded 100,000, with pre-sale orders in overseas Thailand and Indonesia markets exceeding 20,000 units. Looking back at the brand history, the QQ series has cumulative sales exceeding 1.6 million units, with products sold to over 100 countries and regions. Since entering the electric era, this model has received certain market feedback in both domestic and overseas markets Chejiahao.

This launch event broke the traditional stage launch model, setting up multiple experience zones on-site and turning the launch activity into an experience activity open to citizens. Attendees could visit global quality technology exhibition booths and multiple modified sample car display areas. A total of 6 modified vehicles in different styles were displayed on-site, covering domestic style, coastal vacation, pet, outdoor, and other usage directions, intuitively displaying the model's modification expansion capabilities.

Chery Brand Global Spokesperson Sun Li attended the event to complete the new car delivery session for car owners. Stand-up comedians participated in the on-site interaction. This time it was really The Queen's Strict Selection! The quality display area placed white body shells, integrated hot-formed door rings, and other physical exhibits to intuitively display body structure and interior materials to the outside, and present vehicle test-related data on-site.

The Modern Edition adopts a Neo-Retro design concept, adding retro style kits on the basis of the original square-circle aesthetics. Exterior offers two exclusive paint colors: Modern Era and Anne Pearl, equipped with Time Emblem wheels, Wind Trace racing decals, Gilded chrome trim, and retro white front and rear bumpers. Paint uses PPG, Kansai supplier coatings, adopting a six-layer spraying process. Interior adopts Cloud Velvet Beige color scheme, center console and door panels feature houndstooth texture, ceiling, A/B pillars, and sun visors are wrapped in velvet material, equipped with dual soft-light vanity mirrors for driver and passenger, seats support ventilation and heating functions Chejiahao.

Whole vehicle hardware follows the native pure electric platform, rear-mounted rear-drive layout, equipped with four-wheel independent suspension, front and rear axle load ratio 50:50. Body cage structure high-strength steel accounts for 82%, equipped with integrated hot-formed door rings, hot-formed steel strength 1300MPa. Battery uses CATL battery cells, completed six-dimensional electrical safety verification, supports IP68 waterproofing.

Intelligent configurations include Qualcomm 8155 chip, 15.6-inch 2.5K center console screen, equipped with Carmind large model, supports outside-vehicle voice control of trunk and outside-vehicle broadcasting. 70L electric front trunk supports 8 opening methods, simultaneously equipped with L2 level assisted driving, 100+ scene automatic parking, 540° panoramic image. Vehicle supports OTA iteration, the manufacturer will continuously update cabin and driving-related functions based on user feedback, there are also six preset in-vehicle scene modes such as nap, pet, camping, standard 6.6kW external discharge function, adapted for outdoor travel needs Chery QQ.

The Modern Edition is essentially a personalized version completed by the factory. Currently, in the mini and compact pure electric small car market, many users have modification needs, but self-modification carries risks regarding compatibility and warranty. The Modern Edition takes the retro modification style that users like on the market, transforms it into factory mass-production configurations, no need for users to modify later themselves. The vehicle has not modified the three-electric, chassis main hardware, range and power parameters remain consistent with the standard version, improvements focus on exterior kits, interior materials, and some detail configurations.

Facing the fiercely competitive commute electric vehicle market, the all-new QQ3 relies on the accumulated sales base, The Modern Edition is used to supplement the personalized niche market, providing consumers with factory personalization options, instead of simply relying on user self-modification. Overall, the advantage of this model lies in the complete factory warranty, complete set of retro exterior and interior, helping the all-new QQ3 to surge to new sales heights.

By/Guo Yao

On September 22, the QQ3 Modern Edition was launched under the theme of "QQ Show and its Friends". The new car announced three price levels: Official Guide Price 88,900 RMB yuan, Additional Purchase Price 86,900 RMB yuan, and Limited-time Trade-in Price 83,900 RMB yuan.

"Such a small car, yet invited so many big names (Famous actress Sun Li, Stand-up comedian Feng Zihao, Bu Jingyun, Island Owner attended), even the appearance fee isn't enough," sitting at the outdoor venue of Wuhu Jiuzi Plaza, hearing passersby comments outside, I couldn't agree more. I randomly searched for QQ3 performance, and was shocked. Combined wholesale from March to August 2026 totaled 68,916 units; Retail basis March-August totaled approx. 58,900 units. Wholesale exceeded 10,000 for 5 consecutive months, August surged to 19,100. Cumulative domestic and foreign orders already exceeded 100,000 units (including pending delivery). Looking back further, QQ3's predecessor, the old gasoline version (Production ceased 2003–2014), cumulative total sales were approx. 1.54 million units. It was the national legend car of that year, sold to over 100 countries globally.

"Hasty, offended," I muttered in my heart. QQ3 was actually an exceptionally capable strong contender back then, also the favorite of young people in that era. So, are the users of the current QQ3 Modern Edition the children of that generation grown up? Truly "Evolved QQ, Perpetual Customers".

01

Why can the continuously upgraded QQ3 always win over young people?

From 2003 when the first generation QQ launched with a price under 50,000 RMB yuan, using bright colors and a "smiling face" front to break the monotony of black, white, and gray in the Chinese car market, to cumulative sales exceeding 1.6 million units before production ceased in 2014, best-selling in 100+ countries and regions domestically and internationally, QQ was always that small car that made ordinary families feel "it's feasible to own a car for the first time". And the brand new QQ3 Modern Edition now, clearly wants to turn this "feasibility" into "desire".

The Modern Edition takes Neo Retro Futurism design language as its core, implementing a systematic upgrade on appearance, interior, and detail texture. Exclusive "Modern Era" Retro Green and "Annie Pearl" Milk Apricot two paint colors adopt 6-layer 2K high-quality paint process from Kansai, PPG suppliers. Time Badge Wheels, Wind Track Racing Decals, Golden Era Grille, Gilded Chrome Strips, Retro White Front and Rear Bumpers — these details that once only appeared in luxury brand customization packages are now offered by the factory as a package. As Zhang Hongyu said at the launch event: "Exterior, classic looks; Interior, unwavering persistence. Native Intelligent Pure Electric Platform, Master-level Chassis Tuning, All-dimension Safety Protection, Global Quality Validation — this hardcore foundation achievements the brand new QQ3 Modern Edition!"

Sitting inside the car, the idea of "bringing haute couture details into small cars" is even more distinct. Roof, A/B pillars, sun visors all upgraded with velvet wrapping; Center console panel, seats, door inner inlays incorporate houndstooth haute couture texture, matching modern color-contrast webbing. Brand new "Cloud Velvet Beige" cabin color scheme makes the whole cabin permeate a relaxed atmosphere like a fashion boutique. 15.6-inch 2.5K center screen matched with Qualcomm 8155 chip, built-in Carmind Large Model, supporting AI Natural Language Interaction. 70L Smart Electric Frunk supports 8 opening methods, cooperating with 6.6kW External Discharge and 4 1/4 Eco Thread Extension Interfaces. Camping, Markets, Outdoor Light Social Scenarios, Multiple gameplay unlocked at will.

But more interesting than product power is this generation of young people's attitude towards QQ3. Blind order data shows, 72% of users are aged between 25-35, 58% are female, Tier 1 and Tier 2 city customer share exceeds 60%. Among them, most have never seen the old QQ — what they buy is not nostalgia, but a "Chinese small car symbol belonging to our generation".

This also explains why those modified cars at the launch event were so eye-catching. Chinese Style Small Car, California Holiday, Cat Car, Hand-painted Car, Urban Safari, Outdoor Mountain Travel — six distinct style modified QQ3s lined up in a row, from low-key Chinese Style to Coast Holiday, from pet companionship to outdoor exploration, every one is telling the same thing: QQ3 is a canvas, and young people are the ones holding the pen. Chery's co-branding cooperation with "Honor of Kings · Chapter of Glory" even extends this co-creation to the digital world most familiar to young people.

More importantly, Chery designed a "99 brand new QQ3 Free Giveaway" gameplay for blind order users, encouraging users to share stories related to QQ on social platforms. This is no longer just selling cars, but building a young social arena with "Happiness" as the base color.

02

QQ Same Inside and Outside: A Globalization Narrative of a Small Car

If the hot sales in the domestic market verify QQ3's appeal among young groups, then the performance in the overseas market reveals the deeper value of this small car.

In 2026, the brand new QQ3 officially landed in the Southeast Asian market under the overseas name "Chery Q", first landing in Thailand, Indonesia two major core regions. Launched in Thailand in June, orders exceeded 3,000 units; Sold in Indonesia in July, orders exceeded 6,000 units. This is not a accidental explosion in a single market, but a verification of the systematic competitiveness of Chinese boutique small cars in the Southeast Asian market.

A sentence said by Chery Thailand General Manager Jim Lee was impressive: "'Chery QQ accompanied Thai users for 20 years, this is our biggest confidence for deep-plowing the local market.'" As early as 2006, the first generation Chery QQ had already entered Thailand, Indonesia, deeply imprinted in the memories of two generations of Southeast Asian consumers. After twenty years, Chery Q returns to this market. Thailand market 62% of orders come from female users; many Gen Z young people spontaneously check in and share on social platforms, compact body adapts to Bangkok narrow streets and alleys. Indonesia market has many middle-aged family users who reserved Chery Q due to "nostalgia".

Zhang Hongyu's attitude was distinct when discussing overseas markets: "From chassis architecture, battery safety to body structure, we simultaneously adapt to Southeast Asian right-hand drive vehicle regulations, experiencing harsh tests in multiple global regions, no cut-down specs, no exclusive versions." The new QQ3 and domestic version adopt the same car building standards, same technology platform, only completed localization adaptation optimization for Southeast Asian road regulations and hot and rainy climate. This "same cooling and heating globally" quality persistence lets Chery Q, together with MINI, Smart, build the "World's Three Little Ones" small car culture matrix.

From Bangkok to Jakarta, a small car crosses 20 years, relying on this solid momentum, stably parked in the lives of two generations again. As Chery demonstrated, every 17 seconds one "Chery-made" vehicle heads overseas, Chery products best-selling in 130+ countries and regions globally. And QQ, is the most emotionally warm splash in this wave of going global.

03

From National Legend Car to Cultural Asset: QQ3's Historical Coordinate and Practical Significance

Looking back at QQ3's history, there is a set of numbers that cannot be bypassed: First generation QQ series cumulative sales 1.6 million+, best-selling in 100+ countries and regions domestically and internationally, champion of Chinese micro sedan sales for four consecutive years, in 2011 became the first domestic micro sedan to break 1 million sales. In that era when Santana cost 200,000 yuan, QQ let ordinary people touch the steering wheel for the first time with 30,000 yuan. It solved not only transportation needs, but also the dignity of "from nothing to something" for a generation of Chinese families.

In Chery brand's sales structure, QQ's weight was never diluted. In 2025, Chery Group annual cumulative sales exceeded 2.8 million units, Chery Brand annual sales 1.7009 million units, contributing 60.6% of sales share, and QQ is one of the three major business divisions of Chery Brand. After brand new QQ3 launched, sales exceeded 10,000 for 5 consecutive months, August single month sales reached 19,103 units, accounting for approx. 25.5% of Chery domestic insurance quantity, far higher than Dolphin + Seagull share in BYD domestic market. It has become the only Chery New Energy model with monthly sales over 10,000.

But QQ3's significance is far beyond sales figures. For Chery, it is the earliest touchpoint for young groups to contact this brand. Blind order users, post-90s generation share exceeds 53%, 72% of users are 25-35 — this group might have never driven the old QQ, but QQ3 is their first car to build an emotional connection with the Chery brand. As Yin Tongyue said: "We want to make Chery QQ into China's MINI, China's Smart, make it a classic belonging to China."

Looking deeper, the QQ brand has always continued a consistent "Happiness" gene. It once carried a generation's beautiful memory of owning their first car, also in the Smart Electrical era, it transformed users' demand for aesthetics, intelligence and self-pleasing expression into more contemporary travel experiences. From "QQ Elementary School" letting car friends become each other's "classmates", to cross-dimensional linkage with "Honor of Kings", to the talk show and modified car display at the Modern Edition launch event, QQ is always doing the same thing: let happiness become the brand bond connecting users.

From National Classic to Global Happiness, from one generation's youth memory to the next generation's lifestyle choice — the launch of brand new QQ3 Modern Edition let QQ go from classic memory to modern rebirth. What expands is not just space, not just sales, but also its irreplaceable influence in the Chery system, and the confidence it carries for Chinese small car culture to go global.

The all-new QQ3 Modern Edition is launched, with the press conference held at Wuhu Jiuzi Plaza. This location selection is quite interesting, not an exhibition center, not a hotel ballroom, but a "Lake-Street Integrated" city landmark. Simply put, the message this car wants to convey is clear: it doesn't just want to stay on stage, it wants to drive into real life.

The entire press conference felt more like a "Happy Showground". Guests entered with "QQ SHOW Happy Entry Tickets", passing by the Global Sales Zone, Quality Exhibit Zone, Modified Car Zone, and Modern Edition Display Zone. You could see things usually hidden inside cars like the white body, integrated hot-formed door rings, and eco-friendly PU foam. You could also see 6 modified cars with completely different styles. This "walkable, playable, shareable" flow design is essentially doing one thing: letting users find the answer themselves, rather than the brand forcing conclusions.

Sun Li arrived. As the global ambassador for Chery QQ, her appearance wasn't surprising, but her on-site delivery of new cars to fans shifted the emotional focus of the press conference from a "brand show" to a "user zone". Coupled with the on-stage output from stand-up comedians Bu Jingyun, Feng Zihao, and Daozhu, the language system of the entire event was relaxed, internet-savvy, and unpretentious. This aligns with what the QQ brand has always talked about: its "happy gene".

But atmosphere alone isn't enough; the car itself must stand firm.

First, let's talk sales. In August, the all-new QQ3 sold 19,103 units, a 64.07% month-on-month increase, achieving sales over 10,000 for 5 consecutive months. In overseas markets, Thailand and Indonesia pre-sales cumulative orders exceeded 20,000, and since launch, overseas and domestic orders have surpassed 100,000. The QQ series cumulative sales are 1.6 million+, selling well in over 100 countries and regions. These numbers tell one thing: the QQ3 doesn't survive on nostalgia; it is supported by real purchasing power in both domestic and international markets.

Then quality. Before the all-new QQ3 headed to global markets, it completed global road tests covering 9 major regions and 44 countries. The longest test mileage per vehicle exceeded 300,000 kilometers, plus 1,000+ virtual validations, 2,000+ bench validations, and over 3 million kilometers of vehicle validation. Showing the white body and hot-formed door rings directly to users at the press conference isn't common in the industry, but it is effective. Quality is something you can't just talk about; you have to show people.

Design is the most intuitive differentiation for this car. The all-new QQ3 Modern Edition is based on the Neo Retro design concept, integrating retro-futurism on the foundation of square and round aesthetics. Full coverage color-matched paint, time badge wheels, wind track racing decals, Golden Age grille, gilded chrome trim, retro white front and rear bumpers. These elements combined form a complete modern appearance system. The paint used is Kansai and PPG's 6-layer 2K high-quality car paint. Official data states aging gloss loss is controlled within 5%, while the industry standard is 20%. Theoretically, it can last 10 years without fading.

Regarding the interior, Cloud Velvet Beige is the base, houndstooth textures accent the center console and door panels, and velvet covers the roof and A/B pillars. These details on a small car definitely elevate the sense of refinement to a higher level.

The modified car zone is another highlight of this press conference. Chinese Style Small Car, California Holiday, Cat Car, Hand-painted Car, Urban Safari, Outdoor Mountain Tour. The 6 cars correspond to 6 lifestyles. The Chinese Style Small Car takes a low-key Chinese style route, pale fog blue with soft fog pink plus red plum patterns; California Holiday directly applies island car stickers, roof tents, surfboards, and a trunk coffee machine bar; Cat Car uses fur wrapping to create a small kitten shape, and planned a dedicated cat storage area.

The message these modified cars convey is clear: the QQ3 is not just a commuting tool; it is a "single item" that can be redefined by users.

User profiles also confirm this. As of August, women account for 56% of the QQ series users. Among owners, there are co-creation users who love modifications, explorers who take QQ3s outdoors, and quality testers who deeply participate in OTA feedback. The common characteristic of this group is "pleasing oneself"; they buy cars not to meet others' expectations, but to make themselves comfortable.

Back to the original question: Why did this small car achieve sales of over 10,000 for 5 consecutive months?

The answer from the QQ3 Modern Edition is: build on globally verified quality, establish differentiation with recognizable design, open up gameplay with modifications and co-creation, and finally bring these people together with a press conference that isn't pretentious. It didn't try to please everyone, but rather perfected the act of "pleasing oneself".

In a small car market where configuration, price, and parameters are constantly competed on, the QQ3 Modern Edition chose a slightly different path: first make happiness real, then sell the car well.

On September 22, the all-new QQ3 Modern Edition officially launched at Wuhu Jiuzi Plaza. The launch event was themed "QQ Show and Friends," with Chery's global ambassador Sun Li attending in person, accompanied by stand-up comedy actors, creating an immersive user carnival. As a personalized advanced version of the QQ3 series, the new car targets young consumers pursuing self-expression, relying on Neo-Retro vintage-modern design and class-leading hardware configuration.

The all-new QQ3 Modern Edition continues the classic genes of the QQ national small car. The exterior features full-body matching paint, paired with chrome trim, time-badge wheels, and vintage white front and rear bumpers. Two exclusive colors are offered: Modern Era and Annie Pearl. The entire vehicle has won the Red Dot Design Award four times. The cabin is upgraded with a velvet headliner and A/B-pillar wrapping. The houndstooth interior texture is paired with color-blocking webbing, integrating high-end details into the commuter car.

Highlights in hardware are prominent, boasting 13 unique configurations in its class. Equipped with Qualcomm 8155 automotive chip, a 15.6-inch 2.5K central control screen paired with Carmind large model, supporting unique features like external voice control and external announcements. The 70L drainable electric front trunk supports 8 opening modes. 6.6kW external power discharge and dual soft-light makeup mirrors enhance daily practicality.

The chassis uses a rear-engine rear-drive layout, rear multi-link independent suspension, achieving a 50:50 axle load ratio, making it agile and easy to drive when shuttling through the city. For safety, it adopts a five-vertical eight-horizontal rock-like cage body structure. High-strength steel accounts for 82%. Integrated 1300MPa thermoformed door rings. The Rhino battery has passed six-dimensional electric safety certification, paired with 6 airbags and a full set of Level 2 driving assistance, meeting home commuter safety needs.

In terms of sales, the all-new QQ3 base version has monthly sales exceeding 10,000 units consecutively for 5 months. Domestic and foreign orders have broken 100,000 units. Overseas orders in Thailand and Indonesia are growing rapidly, possessing a large user base. Female users account for 56% in the user profile. The modification co-creation atmosphere is strong. Six modified cars of different styles were displayed on-site, confirming the strong expansion potential of this model.

In the pure electric commuter car track, the Modern Edition's advantage lies in the factory-original full retro kit, allowing personalized appearance without self-modification. The cabin, chassis, and safety configuration are comprehensively class-leading. The shortcoming is the higher version positioning, with a purchase cost higher than the standard QQ3. The target audience leans towards users pursuing appearance and texture, and the audience layer is relatively segmented.

Overall, the Modern Edition is not the main volume-selling vehicle, but rather enriches the product matrix and elevates the brand image. Relying on factory-compliant trendy modifications and a full set of comfortable and smart configurations, it can attract young consumers pursuing a self-pleasing experience. However, whether it can replicate the hot sales performance of the standard version depends on terminal pricing, delivery rhythm, and market acceptance.

When you see this headline, the car seller wants to ask: what car comes to mind first? Is it the Geely Star Wish! Yes, that's the hot seller, Geely Star Wish! To be honest, seeing these data surprised the car seller. From launch to July this year, Geely Star Wish sold 800,000 units in just 664 days, which is even more than the total sales of some new car makers from inception to now! Moreover, Geely Star Wish went from 700,000 to 800,000 sales in only 71 days, more than two months. Against the backdrop of the traditional sales off-season and an overall 20% drop in the auto market, Geely Star Wish still sells one car every minute. The car seller can only say "This is truly awesome"

Outstanding Among Peers, Firmly at the Sales Peak

Today we won't talk about product strength or how awesome Geely Star Wish is, since sales data has already proven consumer recognition of Geely Star Wish. Today, let's just look at Geely Star Wish's sales report card, because sales represent everything!

As the sales champion across all categories in 2025, Geely Star Wish's champion momentum remains full in 2026. Cumulative sales in the first half of this year reached 249,418 units, a 21% increase year-on-year; June monthly sales broke the 50,000 mark, turning in a bright result of 50,906 units. July sales continued to climb, reaching 55,105 units, breaking 50,000 for two consecutive months. This sales volume leaves other automakers in the dust! What makes competitors envious is that Geely Star Wish has achieved monthly sales exceeding 30,000 units for five consecutive months, making it the only model in the market to achieve this. To summarize in one sentence: "Competitors in the same class are worrying about sales, while Geely Star Wish is thinking about how to deliver cars to users faster"

Trending Overseas, Becoming a New Business Card of Chinese Smart Manufacturing

Geely Star Wish is not only selling well in the domestic market, but is also exceptionally popular abroad! It has currently landed in over 30 countries and regions worldwide, achieving continuous breakthroughs in key markets like Southeast Asia, Latin America, and North Africa: Brazil sales broke 10,000 within five months of launch, reaching 10,397 units; Thai auto show grabbed 3,300 orders in a single week; in May, it took the #1 spot in the pure electric market in Indonesia, Costa Rica, and Paraguay. At the same time, it won two international awards: Brazil's Best Compact EV of the Year and Most Loved EV at the Indonesia Auto Show. Additionally, in the first quarter of this year, it successfully ranked in the top three of the global New Energy Vehicle sales list. It is also the only Chinese Brand A0-level model to break into the top three of this list, truly achieving dual leadership domestically and internationally.

Cross-Class Product, Solidifying the Sales Champion Position

Reaching the "Galaxy Speed" of 800,000 units in 664 days is definitely not an accident. In the past, many consumers held stereotypes about A0-level pure electric commuting cars: cramped space, simple configuration, poor handling, suitable only for short trips for groceries and commuting. But Geely Star Wish stepped out of the rat race of "good enough" for its class, reconstructing the standards of small pure electric cars with cross-class product power, accommodating multiple scenarios such as youth commuting, daily family commuting, long and short distance travel. Solid three-electric architecture, reliable vehicle safety, and user-friendly smart cockpit allowed it to shake off the label of cheap commuting cars, accurately hitting the core pain points of mass car purchasing. This is perhaps the core reason why 800,000 users are willing to pay for it!

In the past, we could only look up at the tail lights of foreign automakers. Now, Geely Star Wish tells everyone with sales and reputation that Chinese brands not only can make high value-for-money national cars, but also create blockbuster models that trend globally, break industry records, and are loved by consumers worldwide.

Of course, behind the bright results, it's not just product hard power, but more about Star Wish truly putting users at the center, insisting on playing together with users, mutual effort. From co-creating car colors to partnering with top IP Capybara to release fan privileges, to creating the "Our Star Wish" charity plan, witnessing the Sichuan Daliangshan Back-basket Basketball Team realize their dream together, and lighting up the Green Field Dream for Guizhou teenagers. Geely Star Wish has always walked hand in hand with 800,000 pieces of kindness, making users not just consumers, but co-builders

800,000 units is not the end, but a brand new starting point. Geely Star Wish has always walked shoulder to shoulder with users, turning every piece of real feedback into the momentum for product iteration, while deepening domestically, it expands its overseas map. Let us continue to witness how this phenomenon-level pure electric small car continues to create a sales miracle belonging to Chinese automobiles!

800,000 people buying cars, what answer would they choose? The sales list writes it clearly: Geely Xingyuan. 21 months on the market, 800,000 users voted with their hard-earned money, bringing this A0-class small car to the sales champion throne. Someone asks, why is it them? Peel away the marketing filter, take it apart to see the hard-core assets of this small car, and you will find: Hit products never rely on luck, but rather on solid, cross-class product strength.

1. Good Battery, No Blind Box Gaming

What are small cars most afraid of? False range claims, unreliable batteries. Xingyuan directly gives you peace of mind: Equipped with CATL cells across the board, regardless of version or batch, users never have to play the blind box. Coupled with an all-domain liquid cooling temperature control system, CLTC range up to 480km, real-world tested range redemption rate exceeds 100%; 30% to 80% fast charging takes only 19 minutes, recharging efficiency leads in class. Plus Shenhu battery safety system and 11-in-1 intelligent e-drive, full-link protection from cell protection to BMS smart management. Regarding the battery, Xingyuan welded 'peace of mind' to the car.

2. Good Chassis, Even Beginners Dare to Let Loose

Having a good battery isn't enough, driving well is the real skill. Xingyuan's chassis is honed with real skill: Joint tuning by China and Germany, rear-wheel drive + multi-link independent suspension standard across the board, 4.95m turning radius, U-turn in narrow alleys in one go. This January, the team also partnered with Lotus Engineering to travel to Sweden, repeatedly honed ESC and anti-slip systems in minus 30°C ice and snow, sediment track experience into daily stability. 130km/h Fishhook Test, 80.7km/h Moose Test, unique in its class. Wenzhou owner avoided danger twice with emergency evasions on a foggy day, this is the best live ad for this chassis.

3. Good Safety, Stand Tough Without Fear

Driving control is face, safety is the lining. Xingyuan partnered with CCTV to challenge frontal 50km/h + lateral 55km/h continuous collision, high voltage system powers down in seconds, battery pack does not smoke or catch fire, passenger cabin structure intact; AEB stop at 120km/h, AES active avoidance at 130km/h, active and passive safety maxed out directly. A Chengdu owner's car was rear-ended by a box truck, crashed into 'total loss level' but unscathed, bought another Xingyuan afterward; Thailand owner rear-ended and crushed by 18-wheeler heavy truck, similarly escaped safely. Regarding safety matters, Xingyuan never plays games.

Small cars shouldn't just be cheap, they must be reliable. Xingyuan achieved cross-class quality in battery, chassis, safety three major matters, only then earned the confidence of 800,000 users. How to choose an A0-class small car? Remember one sentence: Like Xingyuan, willing to pile up materials, daring to weld safety bottom line, just buy it without hesitation.

On May 28, the all-new Geely Star Wish officially went on sale. Joey Yung also arrived.

Geely Star Wish, one sold every minute, 573 days with 700,000 units, 2025 China auto market full category sales champion.

In Q1 this year, Star Wish ranked top 3 in global new energy sales for the first time, becoming the only Chinese brand model to enter this list.

Overseas, Star Wish has landed in over 30 countries and regions. In Brazil, sales exceeded 2,300 units in two months. In Thailand Auto Show, single week orders hit 3,300 units, and it won dual international awards "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Auto Show Most Loved Electric Vehicle".

From "China Champion" to "Global Top 3", Geely Star Wish proves that high-quality, cost-effective Chinese pure electric small cars can not only win the domestic market but also redefine rules on the world stage.

Now, it is taking action on itself again. "A master strikes again, progressing beyond the classic."

National first mobile "Immersive Travel" car launch, 5 life scenes, Harbor, Alley, Rainforest, Silk Road, Nomadic.

All-new Geely Star Wish officially launched, limited time rights price 61,800 yuan - 91,800 yuan.

Only a champion can surpass a champion, range fully upgraded, 310 km to 410 km, 410 km to 480 km, champion rolls on itself.

1,

Geely Star Wish

Collaborating with Xiaohongshu

Geely Star Wish is good at playing, collaborating with Xiaohongshu, linking CATL, Capybara, Colorkey, Goodbaby, Myfoodie.

No stacking parameters, making a car that understands life better.

Many people need to put on makeup in the car, at least find a mirror right?

Morning alarm rings, rushing to wash and leave, finishing the last makeup step in the car, this is the real daily life of many urban women.

All-new Geely Star Wish's 10L super large passenger drawer, fits three laptops, cosmetics, skincare neatly organized.

Class-exclusive soft light makeup mirror, light soft and even, say goodbye to awkwardness of "too heavy hand". Open 14.6-inch central control screen, AI music rhythm automatically generates a full-energy morning BGM, leaving home calmly with good mood.

"Make every outing a decent ritual."

Weekend take dog to wild park to run, but "furry child" smell, shedding, mud paw prints always make people head ache.

Geely Star Wish's 70L double pneumatic support rod front trunk, designed for "poop scooper", sealed anti-smell, pick up without bending waist, leash, pet snacks, foldable water bowl all have exclusive places.

Rear pure flat floor 0.61 m², size 44 shoes can move freely, furry child lies on rear, sunlight through big sunroof pours in, "Rainforest" exploration trip refreshing and cozy.

Love and companionship, no smell disturbance.

2,

Small cars can also have "Track-level" soul

Geely Star Wish, "Is it fun to drive"?

Geely Star Wish is class first to adopt native architecture, first standard rear independent suspension, first pure electric small car adjusted globally.

China-Germany joint adjustment team ran across 30+ countries extreme road conditions, let this car in "Driving, Steering, Braking" 3 core experiences fully upgraded.

Data speaks:

130 km/h Hook Test class only one passed, high speed emergency obstacle avoidance no rollover

80.7 km/h Moose Test, comparable to 200,000 class sports coupe

G-TCS 2.0 all-weather anti-slip, torque response compressed from 60 ms to 10 ms

CST 2.0 Comfort Braking, braking no nodding, passengers no motion sickness

Efficient three electric power, class only first standard CATL + liquid cooling + 11-in-1 electric drive.

Range upgrade no price increase, 310 km upgraded to 410 km, 410 km upgraded to 480 km. Charge 19 minutes, range supplement from 30% to 80%.

Cross-city go when you want, cup of coffee full power start.

Friday off work, sudden idea to see sea. 480 km real range, go when want; 30%-80% fast charge only 19 minutes, service area buy cup of coffee work, power full. Range enough real, charge enough fast, use electricity enough save.

Battery life aspect, Star Wish completed 1000 cycles after capacity still holds 90.72%, actually driving 84,000 km Star Wish, successfully challenged seawater corrosion, mud water flushing, limit fire burn etc 6 serial limit tests.

3,

Small Car Safety

Small car, has even bigger safety.

All-new Geely Star Wish built Five Vertical Eight Horizontal Star Armor Cage Body, roof pressure strength reaches 3.4 times car weight.

Whole car 6 airbags, side curtain pressure holding tech can continuously protect head when rollover.

On May 12, Geely collaborated with CCTV to complete class first front and side continuous collision test, high voltage system timely power off, battery pack no smoke fire, passenger cabin structure complete, non-collision side door can open normally.

"Best gift for family is every trip safe and sound."

For Geely, big car small car, luxury car mainstream car, all brands use same safety concept and strict standards.

All-new Geely Star Wish using battery cell 100% CATL, Shield Battery Safety System, 3.4 times car weight roof pressure, AEB 120 km/h stop, AES 130 km/h active avoidance etc hardcore config, practice "Small Car Big Safety" commitment.

4,

Geely Galaxy Flyme Auto 2

Intelligent Cockpit System

All-new Geely Star Wish equipped with Geely Galaxy Flyme Auto 2 Intelligent Cockpit System, 7 nm Dragon Eagle No. 1 Chip + 16G Large Memory, operation silky.

AI Eva supports fuzzy instruction understanding and context memory, say one sentence "Hi Eva, I want to go home", car machine auto call Amap Version 850 plan optimal route.

Added CarPlay phone interconnection, invisibility mode, car wash mode etc thoughtful functions.

Make vehicle easy to use, understand people, comprehensive, is intelligent cockpit basic duty.

Assisted driving, Thousand Miles Vast H3, long distance no tired, parking no panic.

Old city small alleys, narrow to suffocation dead-end roads, densely packed side parking spots, novice driver's nightmare, Star Wish's speciality.

All-new Geely Star Wish equipped full scene automatic parking, covers 300+ parking scenes, supports fingertip parking, remote parking.

HPA Memory Parking supports 2 km super long memory, learn one route then full process auto park, temporary detour also no need relearn. Cooperate with 4.95 m class leading turning radius, "No bend cannot pass, no spot cannot park."

Equipped with high-end model same source Thousand Miles Vast Assisted Driving H3 scheme, 11 HD cameras + 3 mmWave radar + 128 TOPS computing power.

Highway elevated NOA supports voice lane change, auto enter/exit ramp, all scene MPI takeover rate over 200 km.

HPA Memory Parking 2 km super long memory, cm level precise positioning. DMS fatigue detection, Sentry Mode all-weather guard.

Make complex driving simple, leave energy on road to scenery."

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Summary

Choose small car, Geely Star Wish is must-see option.

A truly good car, no need stack parameters, you drive it once, experience it know his real life performance in formal real life.

Geely Star Wish walked 573 days, from China Champion to Global Top 3, not rely on luck, rely on every time put user on heart iteration.