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July 6, Wanli Tires, under Guangzhou Industrial Control Group, signed a formal agreement in Kuala Lumpur with Malaysia Berjaya Group Berjaya Corp, landing a $320 million intelligent joint venture factory, marking a comprehensive upgrade of the brand's ASEAN layout.
This is not a single case. In the past year, Wanli, Primewell Chengshan, Qingdao Fullunion, Zhaoqing Junhong, New Continent Rubber and other domestic tire enterprises have densely invested in Malaysia.
Heavyweight Signing Lands! Wanli Partners with Malaysian Giant to Open New Export Chapter
The signing ceremony for Wanli Tires this time is of very high caliber. Senior executives from government and enterprises of China and Malaysia, diplomatic envoys, and industry leaders witnessed it together. It is a benchmark event for China-Malaysia tire industry cooperation this year.
According to the cooperation agreement, both sides will build a high-performance green rubber tire production base in Selangor State. The project covers 67.9 acres, with a planned annual production of 1.2 million all-steel radial tires and 5 million semi-steel radial tires.
As a core export hub in Wanli's global production network, the project is positioned as a leading global smart green factory. It will not only perfect the brand's overseas capacity layout but also create over 1,000 high-quality jobs for Malaysia. Through professional skills training, it will assist in local talent cultivation and manufacturing industry upgrade, achieving two-way symbiosis and win-win.
Wang Fuzhu of Guangzhou Industrial Control Group frankly stated that this signing achieves a leap for the group's ASEAN layout from "single-point breakthrough" to "multi-hub linkage."
Team Gathering Layout! Multiple Giants Land, Malaysian Tire Industry Matrix Takes Shape
Wanli's heavy landing is just a microcosm of Chinese-funded tires entering Malaysia. In just a short year, top listed enterprises and powerful private enterprises have continuously landed large projects, completely rewriting the Southeast Asian tire industry landscape.
01
Qingdao Fullunion: Completed Malaysia's Largest Chinese-Funded Tire Base
This June, Qingdao Fullunion Jinma Rubber Phase II Intelligent Factory officially went into production. With a total investment of approximately 818 million RMB, the overall annual tire production exceeds 7 million units, making it the largest Chinese-funded tire production base in Malaysia in terms of scale and capacity volume.
02
Primewell Chengshan: 2.76 Billion Heavy Investment Layout
In November 2024, Primewell Chengshan invested $380 million (approximately 2.76 billion RMB) to land in Kedah Rubber City, Malaysia. The project covers over 96 acres, focusing on high-end intelligent green tire production. After Phase I reaches full capacity, it can produce 6.6 million tires of various types annually. It is expected to trial production in the second half of 2026, and fully release capacity in 2027-2028.
03
Investment Continues to Increase, Export Team Expands Fully
Private tire enterprises are also accelerating entry: Zhaoqing Junhong invests 2 billion yuan to land in Malaysia tire project, with a planned annual production of 6.5 million tires; Shandong New Continent Rubber invests 630 million yuan to land radial tire production project, continuously perfecting overseas capacity layout.
Core Logic of Gathering in Malaysia: Tariff + Location Dual Dividends
Domestic tire enterprises collectively investing heavily in Malaysia is not blindly following the trend, but a precise layout aligning with global trade shifts, with very prominent core advantages.
Tariff dividend is the primary driver. In 2025, the United States and five Southeast Asian countries reached a differentiated tariff agreement. Malaysia's tires exported to the US tariff reduced to 19%, greatly avoiding high trade barriers of direct exports from China, effectively lowering export costs. Even if the local strengthens rules of origin verification, it still cannot stop the enthusiasm of enterprises building local factories.
At the same time, Malaysia possesses core location advantages within ASEAN. Port shipping is mature, and land transport is accessible, covering both ASEAN local markets and Europe, America, Middle East and other global core markets. It is an excellent strategic pivot for building a resilient global supply chain. In addition, the local rubber industry foundation is deep, industrial workers are sufficient. Overlapping with continuously optimized foreign investment business environment, industrial cluster effects continue to highlight, further consolidating investment value.
Obvious Shortcomings! Investment Promotion Policy Competitiveness Lags Behind Thailand and Vietnam
Although layout heat is high, Malaysia's foreign investment incentive policy has obvious shortcomings, constraining industry acceptance strength. Regarding taxation, the local PS Pioneer Plan only offers ordinary projects 5 years 70% income tax exemption, high-tech can get full exemption. While Vietnam offers up to 4 years full exemption, 5-9 years half, Thailand offers up to 15 years full exemption at most. The policy is simpler and stronger.
Regarding tariff exemption, compliant enterprises in Thailand and Vietnam can directly exempt import tariffs on production equipment and raw materials. Malaysia's preferences are limited to a few special industries and projects, with narrow coverage scope and high threshold. Overall policy tends to be conservative and cumbersome. If optimization is completed subsequently, Malaysia is expected to accept a larger scale tire industry transfer.
From early gathering in Thailand and Cambodia to now collectively layout in Malaysia, Chinese tire export paths are becoming more mature. Starting from Wanli Tires heavy signing, the era of Chinese tire Malaysia layout officially arrives.
