July, the European Tire Association released a position paper targeting the EU's "Industrial Acceleration Act". The Association welcomes the EU's recognition of tire manufacturing as a "strategic, energy-intensive industry", but believes the draft has critical gaps in "market scope, demand-side incentives, investment support, and regulatory coordination".

The core message of this statement from the Association is clear: the European tire industry is using policy tools to "de-Chinese" this product.

Continued Loss of Market Share, Import Surge is the Main Cause

The data provided by the Association is quite direct. Since 2018, EU tire manufacturers have lost over 12% of their domestic market share.

Regarding passenger car tires, the EU domestic share dropped from 71% in 2018 to 59.6% in 2025; truck and bus tire share dropped from 72% to 60.8%. However, imports surged by 195%, mainly driven by China.

A number often overlooked is: replacement tires account for 75% of total tire sales in the EU, but the current "Industrial Acceleration Act" draft offers no support for the replacement market.

The Association's logic is that the Original Equipment (OE) market is bound to car manufacturers, while the replacement market is the core base for European tire companies. If policies only protect OE but not replacement, the resilience of the European automotive value chain cannot be built.

The main breakthrough point for Chinese tires in the EU is precisely the replacement market. The Association elevated the replacement market to the level of a "strategic component", aiming to pave the way for subsequent demand-side incentives.

The Association's Five Policy Demands

At the same time, the Association proposed a set of targeted demands regarding the draft's gaps, essentially adding a protective layer for European manufacturing.

The first is identity upgrading. Recognizing tires as "strategic components" in both OE and replacement markets, not just as ancillary parts for car manufacturers. This step is to let tires hitch a ride on the industrial support of the "Industrial Acceleration Act".

The second is rules of origin plus procurement priority. The Association supports current customs rules, but requires priority layering on top of this—in public procurement and public support programs, prioritize EU manufacturing, followed by customs union countries, then followed by countries meeting equivalent trade and procurement standards.

This means that even if vulcanized in Vietnam or Thailand, as long as it is not in the EU, customs union, or equivalent country, it is ranked third.

The third is support for retreaded tires. In the commercial vehicle sector, the Association calls for support for EU-manufactured retreaded truck and bus tires. Retreading reduces emissions by 52% compared to new tires, allowing it to carry a decarbonization label while protecting the truck and bus tire industry chain in Europe. Chinese truck and bus tires remain a main import source in the EU; retread support is a lever for European companies to fight the new tire price war.

The fourth is upgrading tire labels and linking them to public procurement. The Association cites Commission data stating that EU tire labels save 45 terawatt-hours of electricity annually and reduce 15 million tons of CO2 emissions. Tires account for only 2% to 3% of the value of a complete vehicle, yet affect vehicle energy efficiency by 20% to 30%. The subtext is: public procurement should prioritize buying high-performance labeled tires and European tires, using demand-side boosting to drive European manufacturing.

The fifth is decarbonization funding and permitting acceleration. The Association demands stronger fiscal support for industrial decarbonization projects, accelerate permitting procedures, and clarify governance rules for "Industrial Manufacturing Acceleration Zones". These are hard requirements for European tire plants to cope with high energy and carbon costs.

This Strategy Aligns with Anti-Dumping Measures

The EU "Industrial Acceleration Act" was originally positioned as a pan-industrial policy, and the tire industry wants to fit itself into a strategic cage, getting decarbonization funds, procurement preferences, and rules of origin protection. This strategy aligns with the EU's implemented anti-dumping and pending anti-subsidy measures on tires from China—trade relief manages "blocking", industrial policy manages "supporting".

But this European self-rescue also has hard constraints. First is cost. European energy, labor, and compliance costs are what they are; policies can boost demand and provide funds, but it is hard to level manufacturing costs to the level of China and Southeast Asia.

Second is the spillover form of Chinese capacity. The Association's "priority layering" can block some, but not all. If Chinese companies build plants in regions with EU tariff preferences such as Serbia and Morocco, the rules of origin issue becomes more complex.

Third is how much the draft will ultimately concede is still unknown. Car manufacturers within the EU may not be willing to be bound by "European priority procurement", and cost pressure will be passed back to vehicles. The Tire Association and vehicle manufacturing interests are not fully aligned.

For Chinese companies, several things need to be done in advance. Overseas origins must withstand scrutiny, and supply chains must withstand tracing. High-end performance, green indicators, and new energy vehicle support are the only viable currency to bypass discrimination. Retreading and service systems can be looked at in advance; once the European truck and bus tire retreading loop is leveraged by policy, tire body supply and retreading cooperation might be new entry points.

This statement from the European Tire Association is not the end of the trade war, it is the prologue to industrial policy wars. For Chinese tires, the EU, this largest export market, the game has upgraded from competing on price to competing on origin, green, and high-end.

In July, the Chu Energy Automotive ET test vehicle rolled off the line in Wuhan, behind which is the owner of China's second-largest 4S group — Hengxin Automotive Group, Dai Deming, holding 10 billion in self-owned funds, gripping three cards: batteries, channels, and qualifications, looking to move up from the downstream channel to manufacture complete vehicles.

This matter hasn't made much of a splash in the automotive industry yet, but in the more 'grassroots' tire industry, the strategy of 'dealers entering the product business' has actually been in play for 20-30 years.

Currently, the replacement market for tires accounts for over 70%, dealers hold a complete grassroots network ranging from county-level repair shops to roadside tire stores, more fragmented than 4S channels and closer to real demand.

But currently, the capacity utilization rate for the entire industry is less than 70%, price wars have driven prices down to the cost line, dealers entering tire manufacturing, are they copying Chu Energy's playbook, or jumping into another fire pit?

Several Real Examples of 'Dealers Making Tires' in the Tire Industry

Let's list a few representative examples first. Qin Long, Chairman of Qingdao SenQilin, founded Sendatai in 1999. Earlier, he was an agent for Huanghai, Shuangqian, and Linglong, later also represented Michelin and Continental. Started fresh in 2007 to make SenQilin, targeting high-end passenger car tires, built a factory in Thailand, positioned in Spain. Now is an A-share listed company, revenue exceeded 4 billion in the first half of 2024, one of the representatives of domestic high-end tires.

Father and son Zhao Jianbin and Zhao Ruilong originally worked with Qingdao Ruilong Tire Technology, mainly engaging in tire import and export, owned brands 'Maibote' and 'Jingnai' under them. In 2019, Zhucheng Guopeng Rubber went bankrupt, they purchased the entire assets for 117 million, renamed Yousheng Tires to enter manufacturing; in 2024, invested another 5.16 billion to launch a new Shandong Youyue Rubber project.

Shenyang Ruihua Group Jin Penghui started in the 1990s, doing motor oil, batteries, tires, was a core agent for Toyo Tires in China, absolute channel advantage in the three northeastern provinces. In August 2025, Liaoning Hengdasheng (controlled by Ruihua) acquired with 91.59 million USD 86% equity of Tongyio Zhangjiagang, a subsidiary of Japan Toyo, renamed 'Hengdasheng Toyo Tires' — dealing for thirty years, turned around and swallowed the original manufacturer.

In 2024, Qingdao Sunset Tire Co., Ltd. planned to build a new factory in Brazil. When the news broke, the industry was shocked, this unknown dealer not only changed industries to build a factory, but also went straight overseas, likely to become the first domestic company to build a factory in Brazil.

Of course, there have been many failed attempts in recent years. In 2017, a provincial Michelin agent in East China launched a private label, commissioned a small factory in Shandong, focusing on e-commerce and partner repair shops, resulting in 2019, because the factory substituted materials, a batch of tires showed bulging and falling pieces, compensated over 2 million, the brand went bust immediately.

A large dealer in Nanjing started a private label in 2018, for 3 years, sold only 100,000 tires a year, not even as much as a big brand agent sold in a quarter, finally gave up...

Advantages of Dealers Making Tires

First is ready channels, dominating the replacement end. Over 70% of tire sales are in the replacement market, dealers already deal with hundreds of thousands of repair shops and tire stores nationwide, even sinking to county and township outlets, distributing their own brand is almost zero cost, no need to throw money at investment promotion and promotion like new brands.

Even 4S cannot match this point — 4S shops only cover new cars and warranties, tire dealers' terminals are more scattered and closer to replacement scenarios, promoting their own tires just requires giving repair shops a few percent rebate, and can expand quickly.

Second is understanding terminal pain points, products stay on track. Dealers receive feedback from repair shops every day, knowing which patterns are wear-resistant, which specs sell well in the Northeast, whether new energy vehicle owners care more about low rolling resistance or quietness, product positioning is more accurate than marketing departments of pure manufacturers.

Third is controllable capital and risk. Top dealers have stable cash flow, no need to seek financing like new forces and watch faces, first try OEM/ODM, expand if selling well, stop if not, loss is not big.

Disadvantages are equally prominent, failures far outnumber successes

First is technical and production shortcomings. Tires look simple, but formula, structure, process thresholds are not low, especially now with EV tires, silent foam, self-healing, etc., dealers lack technical accumulation, either find OEM or build factory themselves, need to hire R&D, buy equipment, high investment, long cycle, currently full industry capacity utilization is less than 70%, building a factory is like throwing money into a red ocean.

Second is conflict with agency brands. Dealers originally represent big brands like Linglong, Sailun, Michelin, starting own brand is like stealing big brands' business, big brands will definitely squeeze rebates, or even cancel agency rights, left hand fighting right hand.

Third is difficult to break brand recognition. Tires are safety parts, car owners replace tires by recognizing big brands or repair shop recommendations, own brand has no endorsement, can only take mid-to-low end cost-performance route, cannot sell at high prices, no one recognizes top end, thin profits, poor risk resistance.

Fourth is the dividend period is over. The bosses before caught the 2000-2010 window of capacity shortage and demand explosion, now capacity is overstocked, price wars driven to cost line, if you do mid-low end again, you can't make money, cannot do high end, stuck.

Now tire industry dealer profits are getting thinner and thinner, rebates for agency big brands are lower every year, some really want to integrate upwards to make their own brands, but don't blindly copy Chu Energy's 'full-chain closed loop' for car manufacturing.

The logic of tires is simpler: first OEM, avoid direct competition, use channel advantages to earn stable money, much more reliable than throwing money to build a factory and be a manufacturer. After all, even the top players in the tire industry are competing fiercely now, dealers have no technology or capacity reserves, forcing in means likely being a cannon fodder.

Recently, the team from YaoQian International Trade (Henan) Co., Ltd., a subsidiary of the Malaysia YaoQian Group, accompanied Thai clients to inspect its strategic solid tire production base. Behind the high acclaim given to the automated production lines and rigorous quality control by the visitors lies the company's unique strategic path: bypassing the saturated local market, leveraging Central Plains manufacturing, and targeting the global special tire market.

New Factory Welcomes Guests: Thai Clients Praise "Made in China"

As a new force that just opened its doors in Jiaozuo this July, YaoQian International welcomed a successful start. In the production workshop, Thai clients closely observed the entire process from raw material inspection to finished product output, gaining a direct understanding of core performance of solid tires such as high load-bearing capacity, wear resistance, and maintenance-free operation. This inspection deepened mutual trust between both parties and laid the foundation for long-term cooperation. YaoQian International stated it would continue to leverage its professional advantages to help high-quality "Made in China" products go global.

Foreign Investment Move: 37-Year Industry Giant Enters, Focusing on Special Tires

The confidence to welcome guests stems from the YaoQian Group's deep industry accumulation. On July 17, YaoQian International with a registered capital of 10 million US dollars officially opened in Shanyang District, Jiaozuo, becoming a key foreign investment project attracted by the district in 2025. The parent company, Malaysia YaoQian Group, has been deeply engaged in tire manufacturing for 37 years, with business covering more than 110 countries, having cooperated with engineering machinery giants such as XCMG, Sany, and Caterpillar for a long time. Industry speculation suggests that YaoQian's tire factory in Jiaozuo will most likely focus on its advantageous areas - mining and special tire production. Although Jiaozuo already has special tire giants such as Aeolus Tires, YaoQian's entry will bring new competition and cooperation, but its true ambition does not lie here.

Breaking the Pattern with Differentiation: No Red Ocean Battle, Building an Export "Trade Hub"

Facing fierce price wars domestically, YaoQian (Henan) has a clear differentiation positioning: to be a "production capacity pivot" and a "trade hub". The company clearly stated it will rely on the advantages of China's manufacturing cluster, integrate heavy equipment manufacturing resources in Jiaozuo and surrounding areas, and establish an international supply chain system. Its strategic focus is to radiate globally centered on the Central Plains, focusing on developing emerging markets such as Russia, Central Asia, and Africa, and building a trade network covering the "Belt and Road Initiative".

Under this logic, YaoQian (Henan) focuses on the cost and efficiency advantages of Made in China, dedicated to becoming a multinational trade platform connecting Chinese intelligent manufacturing with global resource development, rather than focusing mainly on the domestic market. In the future, the group will also introduce patented technologies, integrate global marketing networks, and continuously expand the high-end markets in Europe and America.

Industry analysis believes that through the new path of "Overseas Demand + Chinese Production Capacity + Global Trade Network", YaoQian Group not only injected foreign trade resources into Jiaozuo but also provided a highly valuable sample for observing new strategies of foreign investment in China.

The Thai tire industry faced a structural shift in 2026: on one hand, global demand for electric vehicle tires drove steady growth in passenger car tire exports; on the other hand, truck and bus tires encountered high anti-dumping tariffs in key markets, causing a significant drop in export volumes.

The dual blow of electrification benefits and trade barriers is forcing the Thai tire industry to accelerate strategic adjustments.

EV Tire Demand Boosts Export Value

Latest data from the Thai Trade Policy and Strategy Office (TPSO) shows that Thailand's passenger car tire exports reached $3.88 billion in 2025, a year-on-year increase of 2.1%.Growth momentum mainly comes from the rapid expansion of the global electric vehicle market.

EV-specific tires are typically sold at 1.2 to 1.5 times the price of traditional tires, significantly increasing the unit value of exports.

TPSO pointed out that Thailand is leveraging its status as a globally leading natural rubber production base and its well-developed automotive supply chain to actively advance towards becoming a regional electric vehicle tire production center.

US Market Faces Tariff Divergence

The United States is the largest export market for Thai tires, with exports to the US totaling approximately $2 billion in 2025.

However, the anti-dumping tax rates imposed by the US on tires of different specifications vary significantly: the tax rate for Thai small car tires is 3.16%, still competitive; while the rate for large car tires reaches as high as 30.36%, far exceeding the 15% tariff level for Japanese products.

This led to a 15% year-on-year decline in passenger car tires imported from Thailand in Q1 2026, while truck and bus tires plummeted by 24%.

Some Japanese tire brands have considered moving their large tire production lines back to Japan to avoid high tariffs.

Multiple Countries Initiate Dual Investigations, Commercial Vehicle Tires Become "Heavily Impacted"

The trade blockade facing the Thai tire industry extends far beyond the United States.

The Eurasian Economic Union launched an anti-dumping investigation against Thai truck and bus tires in November 2025, preliminarily determining the dumping margin at 24.17%.

Brazil also issued the final ruling of the second anti-dumping sunset review at the end of 2025, deciding to continue levying anti-dumping duties on Thai tires for five years at approximately $1.35 per kilogram.

It is worth noting that these sanction measures are highly concentrated on commercial vehicle tires with rim diameters of 17.5 to 24.5 inches, reflecting main importing countries' vigilance against the rapid expansion of the Thai truck tire market share.

Nine Measures to Address Challenges

Facing the escalation of trade barriers, Thailand's TPSO has proposed nine policy measures, including raising inspection standards for EV tires, promoting cooperation between tire factories and EV factories, utilizing free trade agreements to expand into emerging markets, etc.

Meanwhile, localized production capacity of Chinese tire companies represented by Zhongce Rubber, Linglong Tire, and Tongyong Shares is rapidly expanding in Thailand. Tongyong Shares' Thailand Phase II project, with an investment of 1.884 billion yuan, has become a typical case of localization.

These Chinese-funded enterprises, on one hand, help Thailand consolidate its position as a tire manufacturing center, while on the other hand, they face potential risks related to origin certification and EU anti-circumvention investigations.

In the future, whether the Thai tire industry can break through in the wave of electrification will depend on the outcome of localization innovation and the game of global trade rules.

On June 1, Sailun Tire (601058) released the implementation announcement for the 2025 annual equity distribution, stating that the company will distribute a cash dividend of 0.18 yuan per share to all shareholders (tax included), totaling nearly 592 million yuan in cash dividends. The record date for equity is June 4, and the cash dividend distribution date is June 5.

Behind this generous dividend distribution lies the strong financial confidence of this private tire giant, which rose to the first tier globally within just over 20 years of establishment. Facing the sharp increase in costs brought by the escalation of global trade barriers since 2025, Sailun still delivered a response with great resilience.

Revenue Hits Record High, Profitability Quality Continues to Improve

In 2025, Sailun Tire's annual revenue reached 36.792 billion yuan, a year-on-year increase of 15.69%, setting a new historical record. Although operating costs for tire products increased by 21.02% year-on-year, the company stabilized the gross profit margin at a relatively high level of 24.63% thanks to product structure and pricing advantages.

Net profit attributable to the parent company and net profit after deducting non-recurring gains and losses for the year reached 3.522 billion yuan and 3.458 billion yuan respectively, with both profitability indicators reaching their second-historical levels. More noteworthy is that the company's net operating cash flow reached 4.179 billion yuan, a year-on-year surge of 82.58%, indicating substantive improvement in profitability quality.

Liquid Gold Breakthrough, ESG Rating Jumps to AA Level

The support for resilient performance stems from hardcore technical barriers. The 'Liquid Gold' technology (Ecopoint3) developed by Sailun after a decade of in-depth research adopts a world-first chemical rubber vulcanization method, successfully breaking through the 'Devil's Triangle' problem in the tire industry where rolling resistance, wet traction, and wear resistance could not be improved simultaneously. It not only achieves a balance of energy saving, safety, and wear resistance, but also achieves green low-carbon across the entire lifecycle from raw materials to production and usage.

This persistence in green sustainability has also won Sailun recognition from international capital markets. Recently, the international authoritative index institution MSCI upgraded Sailun's ESG rating from A to AA, solidifying its top position in China's tire industry and placing it among the global forefront. This marks that Sailun's sustainable development strength in global operations, R&D innovation, and supply chain management has received high international recognition.

Capacity Expansion Both Domestic and Overseas, Brand Value Rising Yearly

Going against the current, stagnation means retreat. While consolidating the technological moat, Sailun has pressed the accelerator on global capacity expansion. Since establishing China's first overseas tire production base in Vietnam in 2012, Sailun has continued to increase investment since 2026: in April, it announced an investment of about 1.95 billion yuan to build an expansion project for a 7.05 million radial tire annual production capacity in Egypt; meanwhile, the Indonesia factory also received a capital increase of about 336 million yuan to expand PCR and TBR capacity.

The resonance between capacity and performance boosted the rapid rise in brand value. In the 2025 'China 500 Most Valuable Brands', Sailun ranked 105th with a brand value of 112.896 billion yuan, an increase of 12.3 billion yuan compared to last year; in Brand Finance's Top 25 Global Tire Brand Values, Sailun ranked in the top ten for the first time, continuing to be the most valuable tire brand in China.

From a new enterprise on the Shandong Peninsula to a global giant competing with century-old foreign strong enterprises, Sailun, driven by technology and capacity on two wheels, is accelerating towards a new height in the global tire industry.

Recently, the team from YaoQian International Trade (Henan) Co., Ltd., a subsidiary of the Malaysia YaoQian Group, accompanied Thai clients to inspect its strategic solid tire production base. Behind the high acclaim given to the automated production lines and rigorous quality control by the visitors lies the company's unique strategic path: bypassing the saturated local market, leveraging Central Plains manufacturing, and targeting the global special tire market.

New Factory Welcomes Guests: Thai Clients Praise "Made in China"

As a new force that just opened its doors in Jiaozuo this July, YaoQian International welcomed a successful start. In the production workshop, Thai clients closely observed the entire process from raw material inspection to finished product output, gaining a direct understanding of core performance of solid tires such as high load-bearing capacity, wear resistance, and maintenance-free operation. This inspection deepened mutual trust between both parties and laid the foundation for long-term cooperation. YaoQian International stated it would continue to leverage its professional advantages to help high-quality "Made in China" products go global.

Foreign Investment Move: 37-Year Industry Giant Enters, Focusing on Special Tires

The confidence to welcome guests stems from the YaoQian Group's deep industry accumulation. On July 17, YaoQian International with a registered capital of 10 million US dollars officially opened in Shanyang District, Jiaozuo, becoming a key foreign investment project attracted by the district in 2025. The parent company, Malaysia YaoQian Group, has been deeply engaged in tire manufacturing for 37 years, with business covering more than 110 countries, having cooperated with engineering machinery giants such as XCMG, Sany, and Caterpillar for a long time. Industry speculation suggests that YaoQian's tire factory in Jiaozuo will most likely focus on its advantageous areas - mining and special tire production. Although Jiaozuo already has special tire giants such as Aeolus Tires, YaoQian's entry will bring new competition and cooperation, but its true ambition does not lie here.

Breaking the Pattern with Differentiation: No Red Ocean Battle, Building an Export "Trade Hub"

Facing fierce price wars domestically, YaoQian (Henan) has a clear differentiation positioning: to be a "production capacity pivot" and a "trade hub". The company clearly stated it will rely on the advantages of China's manufacturing cluster, integrate heavy equipment manufacturing resources in Jiaozuo and surrounding areas, and establish an international supply chain system. Its strategic focus is to radiate globally centered on the Central Plains, focusing on developing emerging markets such as Russia, Central Asia, and Africa, and building a trade network covering the "Belt and Road Initiative".

Under this logic, YaoQian (Henan) focuses on the cost and efficiency advantages of Made in China, dedicated to becoming a multinational trade platform connecting Chinese intelligent manufacturing with global resource development, rather than focusing mainly on the domestic market. In the future, the group will also introduce patented technologies, integrate global marketing networks, and continuously expand the high-end markets in Europe and America.

Industry analysis believes that through the new path of "Overseas Demand + Chinese Production Capacity + Global Trade Network", YaoQian Group not only injected foreign trade resources into Jiaozuo but also provided a highly valuable sample for observing new strategies of foreign investment in China.

On June 1, Sailun Tire (601058) released the implementation announcement for the 2025 annual equity distribution, stating that the company will distribute a cash dividend of 0.18 yuan per share to all shareholders (tax included), totaling nearly 592 million yuan in cash dividends. The record date for equity is June 4, and the cash dividend distribution date is June 5.

Behind this generous dividend distribution lies the strong financial confidence of this private tire giant, which rose to the first tier globally within just over 20 years of establishment. Facing the sharp increase in costs brought by the escalation of global trade barriers since 2025, Sailun still delivered a response with great resilience.

Revenue Hits Record High, Profitability Quality Continues to Improve

In 2025, Sailun Tire's annual revenue reached 36.792 billion yuan, a year-on-year increase of 15.69%, setting a new historical record. Although operating costs for tire products increased by 21.02% year-on-year, the company stabilized the gross profit margin at a relatively high level of 24.63% thanks to product structure and pricing advantages.

Net profit attributable to the parent company and net profit after deducting non-recurring gains and losses for the year reached 3.522 billion yuan and 3.458 billion yuan respectively, with both profitability indicators reaching their second-historical levels. More noteworthy is that the company's net operating cash flow reached 4.179 billion yuan, a year-on-year surge of 82.58%, indicating substantive improvement in profitability quality.

Liquid Gold Breakthrough, ESG Rating Jumps to AA Level

The support for resilient performance stems from hardcore technical barriers. The 'Liquid Gold' technology (Ecopoint3) developed by Sailun after a decade of in-depth research adopts a world-first chemical rubber vulcanization method, successfully breaking through the 'Devil's Triangle' problem in the tire industry where rolling resistance, wet traction, and wear resistance could not be improved simultaneously. It not only achieves a balance of energy saving, safety, and wear resistance, but also achieves green low-carbon across the entire lifecycle from raw materials to production and usage.

This persistence in green sustainability has also won Sailun recognition from international capital markets. Recently, the international authoritative index institution MSCI upgraded Sailun's ESG rating from A to AA, solidifying its top position in China's tire industry and placing it among the global forefront. This marks that Sailun's sustainable development strength in global operations, R&D innovation, and supply chain management has received high international recognition.

Capacity Expansion Both Domestic and Overseas, Brand Value Rising Yearly

Going against the current, stagnation means retreat. While consolidating the technological moat, Sailun has pressed the accelerator on global capacity expansion. Since establishing China's first overseas tire production base in Vietnam in 2012, Sailun has continued to increase investment since 2026: in April, it announced an investment of about 1.95 billion yuan to build an expansion project for a 7.05 million radial tire annual production capacity in Egypt; meanwhile, the Indonesia factory also received a capital increase of about 336 million yuan to expand PCR and TBR capacity.

The resonance between capacity and performance boosted the rapid rise in brand value. In the 2025 'China 500 Most Valuable Brands', Sailun ranked 105th with a brand value of 112.896 billion yuan, an increase of 12.3 billion yuan compared to last year; in Brand Finance's Top 25 Global Tire Brand Values, Sailun ranked in the top ten for the first time, continuing to be the most valuable tire brand in China.

From a new enterprise on the Shandong Peninsula to a global giant competing with century-old foreign strong enterprises, Sailun, driven by technology and capacity on two wheels, is accelerating towards a new height in the global tire industry.