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Chery iCAR 03 is the first mass-produced model launched under the iCAR brand of Chery, positioned as a compact all-electric SUV, featuring a "boxy" hardcore design, all-aluminum body, and intelligent electric 4WD. The iCAR brand is an EV brand under Chery specifically targeting young users, positioned in the 150,000 to 250,000 yuan market, focusing on personalized design and tech feel. The car was officially launched on February 28, 2024, with 6 models launched, official guide price from 109,800 to 169,800 yuan, being the first pure electric A-segment SUV in the market. As the main sales driver for the iCAR brand, iCAR 03, with its unique boxy styling, affordable price, and rich smart features, has very high social media buzz, effectively breaking Chery's "middle-aged/male brand" stereotype, the brand user average age is only 29 years old, female users account for over 55%. April 2026, iCAR brand monthly sales broke 25,000 units, becoming the second highest single-brand monthly sales product line in Chery Group, only behind the traditional Tiggo series.
The exterior design of the iCAR 03 stands out among all-electric SUVs in its class. The new car adopts the i-BOX boxy design concept, the front end is very square, the "i"-shaped LED daytime running lights have zigzag decoration inside, echoing the car name and the illuminable "i" logo in the center, with extremely high recognizability. The closed front grille is matched with a wide and thick lower bumper, presenting a hardcore off-road vehicle visual effect. Body size is 4406mm x 1910mm x 1715mm, wheelbase 2715mm, body width performance is outstanding in the same class. The side uses a straight waistline through front and rear, matched with hidden door handles and exaggerated black wheel arches, creating a floating roof two-tone body effect. The rear is equipped with a side-opening electric tailgate and a square "little schoolbag" - the latter is not an external spare tire, but an external storage box, combining off-road atmosphere and practicality. The vertical layout taillights at the rear also use "i"-shaped light sources, forming a visual echo with the front face. The cabin interior adopts a T-shaped flat layout, physical buttons on the center console are significantly simplified, the vast majority of functions are integrated into a 15.6-inch floating center screen. The interior offers dark and light two-tone themes, using a large amount of soft material wrapping,配合 chrome decoration and stitching accents, the overall texture is significantly better than same-price models.
iCAR 03 provides single motor rear-wheel drive and dual motor four-wheel drive two power schemes. The rear-wheel drive version is equipped with a rear-mounted permanent magnet synchronous motor with maximum power 135kW, maximum torque 220N·m, CLTC pure electric range corresponds to 401km and 501km; the dual motor four-wheel drive version front axle and rear axle are configured with 70kW/165Nm and 135kW/220Nm drive motors respectively, system comprehensive power reaches 205kW (about 275 horsepower), comprehensive torque 385N·m, 0-100km/h acceleration only needs 6.5 seconds, top speed 150km/h, CLTC range is 472km and 501km. For the battery, equipped with LFP battery packs, single motor version equipped with 50.63kWh and 65.69kWh battery packs, dual motor four-wheel drive version is equipped with 65.69kWh and 69.77kWh battery packs, cells supplied by CATL. The whole series supports DC fast charging, energy replenishment efficiency meets daily use needs. It is worth mentioning, this car also配备 solar charging system, integrating solar panels on the front hood and roof sunroof area, can provide additional power to the whole vehicle.
iCAR 03 has a unique chassis advantage among same-class models. The new car adopts the unique Hunyuan super strong chassis, equipped with over-class H-arm multi-link independent rear suspension and hydraulic bushing structure, as well as all-aluminum honeycomb structure beam, constituting a strong rigidity base. The four-wheel drive version is equipped with iWD intelligent electric control four-wheel drive system, can achieve intelligent real-time electric four-wheel drive, and is equipped with 8+X all-road driving modes, including economy, standard, sport, snow, mud, sand, etc., the vehicle can intelligently distribute torque according to different road conditions. The minimum ground clearance of the car is 170/200mm, approach angle and departure angle are 26°/29° and 28°/32° respectively, ultra-short front and rear suspension design effectively improves passability. The whole car adopts all-aluminum multi-cavity cage body structure, body frame weighs only 230kg, compared to steel body stiffness improved 30%, curb mass only starts from 1.68 tons, torsional stiffness reaches 31812N·m/deg, providing solid guarantee for good handling stability and NVH performance. Tank turn, crawl mode, and other off-road assist functions also appear on the four-wheel drive version.
The cabin full series standard 15.6-inch floating center screen, high-spec models mount 9.2-inch full LCD instrument cluster, constituting a dual-screen interaction system. The vehicle system is built-in Qualcomm Snapdragon 8155 cabin chip (four-wheel drive models equipped), runs Tencent ecosystem, supports Gaode and Tencent in-vehicle navigation, WeChat, Tencent Video, QQ Music and other rich applications, and provides four-zone intelligent voice recognition control function. The vehicle system supports whole vehicle OTA remote upgrade, users can remotely control car doors, vehicle start, air conditioning, charging management and vehicle status query through mobile app. Comfort configuration aspect, high-spec models配备 Infinity 12-speaker sound system, 64-color ambient light, front seat heating/ventilation/massage/memory functions, steering wheel heating, 1.2 square meters panoramic electric sunroof, 50W mobile phone wireless charging, etc. Seats use imitation leather or Nappa leather material, effective space utilization rate up to 66%, rear headroom 991mm; trunk storage space can be extended to 1238 liters by folding rear seats, the whole car also provides 6.5 liters encrypted electronic glovebox, 24 liters rear seat under storage bin and up to 36 in-cabin storage spaces. Rotary crystal shift mechanism further enhances interior refinement.
iCAR 03 is relatively comprehensive in safety configuration. Passive safety aspect, full series standard driver and passenger airbags, high-spec models add front side airbags and front and rear side air curtains, top-spec models airbag total reaches 6. All-aluminum cage body and high-strength structure design provide basic guarantee for collision safety. Active safety aspect, full series standard ADAS 16 items active safety configuration, covering ABS anti-lock, EBD brake force distribution, ESP body stability control, TCS traction control, tire pressure monitoring, brake assist and other functions.
Smart driving is one of the core differentiation highlights of iCAR 03. In August 2024, iCAR 03 launched two high-end smart driving new models, four-wheel drive long-range Smart Enjoy version and Smart Travel version, prices respectively 149,800 yuan and 159,800 yuan. These two models搭载 pure vision L2++ level high-end smart driving assist system jointly developed with DJI, equipped with 7 HD cameras, including 2 8-megapixel front view stereo cameras, 4 3-megapixel surround view cameras and 1 3-megapixel rear view cameras, and搭载 32TOPS high compute domain controller. The system does not rely on LiDAR and high-precision maps, can achieve city memory driving (A point to B point all-scenario navigation assist, memory route max 10 lines, single line max 150 km), highway pilot (covering national highways, from toll station to toll station all-scenario pilot), APA all-scenario automatic parking, RPA one-key remote parking, HPA cross-layer memory parking, TBA intelligent trajectory reversing and other rich functions. 540° panoramic image (including transparent chassis) further improves driving convenience under narrow roads and complex road conditions.
Since its launch, iCAR 03 has undertaken Chery New Energy youthification and brand renewal dual strategic missions. Relying on distinctive box styling, rare all-aluminum body in the same class and iWD electric 4WD configuration, and pricing strategy lower than same-class competitors, the car quickly opened the market in young user groups, driving iCAR brand monthly sales to break 25,000 units in April 2026. Brand user profile presents distinct youthification and diversification characteristics - female user proportion exceeds 55%, thoroughly reversing Chery's traditional brand image. In exports, iCAR 03 enters Southeast Asia market in CBU (completely built up) form, launching in Malaysian market 2WD two-wheel drive version (price about 119,800 Ringgit) and iWD dual motor four-wheel drive top-spec version (price about 129,800 Ringgit).
Media and consumer positive reviews on iCAR 03 are mainly concentrated in three aspects: first is "boxy" design recognition in the highly homogenized pure electric market is extremely high, called "Little Defender" by netizens, high return rate; second is all-aluminum body and H-arm multi-link rear suspension and other over-class hardware configuration, highly competitive in same-price models; third is providing high-end smart driving system jointly developed with DJI at the 150,000 yuan level, achieving "smart driving equality". User main regrets are: the car currently only provides pure electric power, lacks hybrid or fuel versions, for consumers with range anxiety or inconvenient charging conditions, choice is limited. As the iCAR brand subsequent launch of V23, V27 and other new models, the brand matrix is gradually perfecting. As Chery Group layout new energy youth market pioneering work, iCAR 03 not only completed the transition from traditional car company image to young tech brand at the product end, but also with its unique positioning and market performance, became an important sample to observe the path of Chinese brands breaking through in the new energy niche market.
